using creativity and data in marketing tom ollerton

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

This accessible and practical guide explores how we can enhance and embed creativity in the early years to support children’s wellbeing. The book initially explores the work of Anna Craft, Ken Robinson, and Reggio Emilia to think about creativity with young children, before considering what this means for wellbeing. Five core chapters focus on creative mediums – drawing, sculpting and painting; craft; music; dance and drama; and storytelling and poetry – and offer a range of practical ideas and activities to use and adapt. This book provides:A wide range of activities accompanied by examples of collaborative arts projects with children.Interviews with artists and practitioners who support children’s wellbeing using creative mediums.Recommendations for creative activities using accessible and everyday materials.Case studies showing the positive impact of creativity, from developing children’s cultural understanding to soothing and supporting children with sensory experiences.Suggestions for enthusing children with a love of words, enabling them to express their thoughts and feelings through creative language.Moments for reflection to encourage readers to pause and consider the impact of creativity on their own wellbeing as well as the wellbeing of children in their care.With ideas included that every practitioner can use in their setting, this book is an essential tool for early years professionals who want to build their confidence in using creativity in their practice whilst supporting children’s wellbeing.

Objev podobné jako Creativity and Wellbeing in the Early Years - Sonia Mainstone-Cotton

What can culture, and its manifestations in artistic and creative forms, ‘do’? This book draws on original collaborative research that brings together a range of stories and perspectives on the role of creativity and resistance in a hostile world. In times of racial nationalism across the world, it seeks to connect, in a grounded way, how creative acts have agitated for social change. -- .

Objev podobné jako Creativity and Resistance in a Hostile World

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Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

THE SUNDAY TIMES BESTSELLER and The Daily Mail Best Cookbook of the Year 2022Michelin-starred chef Tom Kerridge shows you how to make everyday taste special with 100 fuss-free recipes using simple, economical ingredients._______‘I hope this book will mean there''s one less thing on your list to stress about’ Tom KerridgeWith quick ways to add maximum flavour, Tom shares how to make the most of your supermarket staples for any cooking style, occasion, and mood. There are:Low shop recipes that use up things you’ve got leftQuick meals that go from cupboard to table in 30 minutesOne pot dishes that do all the work for youMake ahead meals that take the stress out of cookingAnd amazing, easy dishes like- Cheddar and chutney sausage rolls- Crispy-skin mustard chicken- Smoky beef and bean pie- Creamy mushroom and sage lasagne- Self-saucing cherry and chocolate puddingSometimes you don’t want to faff about with harissa and hand-ground spice blends. When you just want great recipes from a professional chef who can dish up the best flavours you never imagined from ‘normal’ ingredients, this is the book for you.‘I''ve always admired the down to earth charm of Tom Kerridge and the way he suffuses his kitchen know-how into tips to use at home. In his latest book, you''ll find ideas to take you from Monday lunch to Sunday suppers with creativity and ingenuity’ Good Housekeeping_______Tom Kerridge’s new book, The BBQ Book, is out now.

Objev podobné jako Real Life Recipes - Tom Kerridge

This cookbook offers the authority of a professional chef with the accessibility of a home cook, for truly delicious recipes. John and Lisa love to entertain and they both love to cook. What they enjoy the most is to see other people really enjoy cooking, feeling empowered and confident to just go for it, as much as they do. They understand that busy families need simple recipes for them to succeed in eating nourishing food from scratch, so they’ve collated some of their favourite, super-easy recipes from their ITV show John & Lisa’s Weekend Kitchen for you try at home. John and Lisa’s Kitchen covers all bases, including chapters on Breads and Brunch, One Pan Wonders, Fakeaways, Speedy Go-tos, Family Favourites, Special Night In dinners and Sweet Treats. Whether you want to rustle up a Veggie Chilli Bake for a midweek meal, make Turkish Eggs with Yoghurt Flatbreads for brunch, impress your weekend guests with Beef Wellington, or do some family baking with Lisa''s Favourite Double Chocolate Cake, John and Lisa want to bring love, creativity and inspiration into your kitchen.

Objev podobné jako John and Lisa's Kitchen - Lisa Faulkner, John Torode

Join the loveable robot Wimee as he takes readers on an adventure filled with creativity and imagination. In Wimee Creates with Vehicles and Colors, join your favorite robot Wimee from the show Wimee’s Words (as seen on PBS) for some wacky wordplay and visual fun. This simple early learning concept book, perfect for readers ages 3-6, teaches rhyming and colors, plus prepositions and action verbs, and encourages readers to find more rhymes (and even think up some of their own!) using their creativity.Wimee Creates with Vehicles and Colors includes:Pairs of rhyming words that are combined to make a silly sentence.Simple illustrations focusing on familiar shapes and primary colors.A note to parents and educators with ideas on how to use the book for further learning.Examples of more words to rhyme. Wimee’s Words is an interactive mixed media show for preschoolers that inspires kids to learn through imagination, vocabulary building, and storytelling through puppetry, music, wordplay, and technology. Watch Wimee on your local PBS affiliate!

Objev podobné jako Wimee Creates with Vehicles and Colors - Stephanie Kammeraad

A three-book set for web designers, front-end developers, and full-stack developers This three-book set combines the popular titles HTML & CSS: Design and Build Web Sites (2011)JavaScript & jQuery: Interactive Front-End Development (2014)PHP & MySQL: Server-side Web Development (2022) Together these three books form an ideal platform for anyone who wants to master HTML and CSS, step up to the additional front-end interactivity possible with JavaScript and jQuery, and build back-ends with features like content management and membership using PHP and MySQL. In combination, these skills are commonly referred to as “full-stack development” HTML & CSS covers structure, text, links, images, tables, forms, useful options, adding style with CSS, fonts, colors, thinking in boxes, styling lists and tables, layouts, grids, and even SEO, Google analytics, ftp, and HTML5. JavaScript & jQuery offers an excellent combined introduction to these two technologies starting from how JavaScript changes an HTML page’s code and progressing to creating interactivity including sliders, tabbed panels, accordions, and sorting images. PHP & MySQL finishes a self-taught programmer curriculum with data-driven web sites for content management or online shops that use registration, search, sending emails, and tailoring pages to individual users. A handy three-book set that combines related skillsHighly visual format and accessible language makes these books highly effective learning toolsPerfect for beginning web designers, front-end developers, back-end developers, and full-stack developersWritten by the best-selling author on HTML and JavaScript for the last decade

Objev podobné jako Front-End Back-End Development with HTML, CSS, JavaScript, jQuery, PHP, and MySQL - Duckett Jon

Collins Primary Focus: Grammar and Punctuation Pupil Book 1 is aimed at ages 7+. Presented in a clear and colourful format, each grammar concept is supported by visual cues. Follow-up activities allow children to develop grammar and punctuation skills at different levels. Progress units provide opportunities for assessment and consolidation.Concepts reappear in each level to build confidence, reinforce learning and add complexityDemonstrates clear links between grammar and punctuationSupports all ability levels with a progression through solid practice of the core concept to using grammar and punctuation in the context of more extended writingEngages all children with an updated design and a range of exciting, new artwork

Objev podobné jako Grammar and Punctuation - Louis Fidge

Collins Primary Focus: Grammar and Punctuation Pupil Book 2 is aimed at ages 8+. Presented in a clear and colourful format, each grammar concept is supported by visual cues. Follow-up activities allow children to develop grammar and punctuation skills at different levels. Progress units provide opportunities for assessment and consolidation.Concepts reappear in each level to build confidence, reinforce learning and add complexityDemonstrates clear links between grammar and punctuationSupports all ability levels with a progression through solid practice of the core concept to using grammar and punctuation in the context of more extended writingEngages all children with an updated design and a range of exciting, new artwork

Objev podobné jako Grammar and Punctuation - Louis Fidge

We all want more free time. But do we know how to use it?''Illuminating and thought-provoking'' Darian Leader''I feel renewed and accompanied by Singh’s tender self-explorations and insights’ Amy KeyThe celebrated psychoanalyst Marion Milner lived for the entirety of the twentieth century. By the age of ninety-eight she had written nine books revealing how free time and creativity are vital for a fulfilled life.Akshi Singh was born ninety years after Milner, in Rajasthan, over four thousand miles away from where Milner lived and worked. At first glance, the worlds of these two women seem entirely separate. Yet when Singh found herself standing at a crossroads in her life and grieving personal loss, she realised the questions and preoccupations Milner was exploring were her own.In Defence of Leisure presents Marion Milner as a writer for our times. In asking the simple question: how do I want to spend my free time? Milner developed a method for discovering her true likes and dislikes. As Singh follows Milner''s approach - from keeping a diary to painting, building a home to travelling to the sea - she discovers the importance of rest, creativity and play in all of our lives, and how it can open the door to achieving what we truly desire.''An exquisite, open-hearted celebration of desire, friendship and lives imaginatively lived'' Marianne Brooker''Astounding, generous, and quietly exhilarating'' Daisy LaFarge''Singh''s verve and intelligence radiate from every page'' Hannah Zeavin

Objev podobné jako In Defence of Leisure - Akshi Singh

Automate, secure, and optimize your cloud infrastructure with proven best practices and expert insights. Securing every stage of development and deployment is no longer a choice—it is a necessity. Adopting a proactive DevSecOps approach is crucial to safeguarding cloud applications and infrastructures. OCI experts Benner, Aboulnaga, and Patel provide comprehensive guidance on leveraging DevSecOps principles to effectively secure and automate cloud environments. Developers, DevOps professionals, and cloud architects will learn best practices for automating security processes and optimizing enterprise infrastructures with powerful tools such as Terraform and Ansible. This comprehensive guide provides actionable strategies for building secure, scalable, and resilient cloud applications. You will learn Step-by-step examples of using Terraform and Ansible in OCI to automate and manage cloud infrastructureDevSecOps principles and best practices for Oracle Cloud environmentsKey OCI services and how they can be applied within a DevSecOps framework to ensure security and efficiencyPractical strategies for building secure, scalable, and resilient applications in Oracle CloudHow to integrate DevSecOps principles throughout the development and deployment lifecycleTechniques for maintaining regulatory compliance while ensuring security in Oracle CloudHow to optimize cloud costs in OCI without compromising security or performancePractical steps to securely deploy applications in Oracle Cloud Unlock the full potential of Oracle Cloud and DevSecOps and ensure that your organization stays ahead of evolving security threats and operational demands. This guide provides the hands-on tools, expert insights, and proven strategies you need to secure, automate, and scale your Oracle Cloud applications.

Objev podobné jako DevSecOps in Oracle Cloud - Ahmed Aboulnaga, Erik Benner, Dhrumil Patel

This book is not available as a print inspection copy. To download an E-inspection copy click here or for more information contact your local sales representative.Taking you through each aspect of the research process and explaining the unique challenges of using qualitative methods in psychology, this book offers a complete guide to successfully conducting a qualitative psychological research project.Clear, concise and accessible, this ‘how to’ manual folds key skills like research design and using technology and software into each chapter. This second edition offers: - A thorough introduction to foundational concepts that support you through each step of the research process- New chapters on thematic and narrative analysis- A set of digital resources designed to make learning about qualitative methods as easy and interactive as possible, including video recordings and transcripts to build key analysis techniquesThrough a pragmatic, practical lens, this book provides the perspective and the tools you need to recognize, collect, interpret, and communicate quality qualitative psychological data.Michael A. Forrester is a Senior Lecturer in Psychology at the University of Kent, Canterbury.Cath Sullivan is a Senior Lecturer in the School of Psychology at the University of Central Lancashire.

Objev podobné jako Doing Qualitative Research in Psychology

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Prepare for Microsoft Exam 70-778–and help demonstrate your real-world mastery of Power BI data analysis and visualization. Designed for experienced BI professionals and data analysts ready to advance their status, Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the MCSA level. Focus on the expertise measured by these objectives: Consume and transform data by using Power BI Desktop Model and visualize data Configure dashboards, reports, and apps in the Power BI Service This Microsoft Exam Ref: Organizes its coverage by exam objectives Features strategic, what-if scenarios to challenge you Assumes you have experience consuming and transforming data, modeling and visualizing data, and configuring dashboards using Excel and Power BI

Objev podobné jako Exam Ref 70-778 Analyzing and Visualizing Data by Using Microsoft Power BI - Daniil Maslyuk

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for marketing planning and marketing strategy courses.

Objev podobné jako Marketing Planning & Strategy - John Dawes

This book offers an accessible and comprehensive new introduction to the subject and practise of creativity in early years education. Taylor takes a uniquely rights-based and inclusive approach to creativity, providing students with a holistic, internationally-minded overview of creativity and its place both inside and outside the classroom. Sections focus on: Defining creativity and its benefits Different modes of creativity Creativity in a policy and social context Creative pedagogy in practice Creative leadership Each chapter offers questions for critical reflection, illustrative contemporary case studies, and ample suggestions for further reading.

Objev podobné jako Creativity in the Early Years - Simon Taylor

Tracing the dissemination of Secessionist ideas of child creativity – from their origination in early-20th century Vienna through to their eventual commodification in postwar America – this book highlights the central role that visual art has played in child education and in nurturing creativity in elementary and preschool curricula.Taking the reader through the ideas of three artistic visionaries and their students; Franz Cižek, and Austrian-American émigrés Emmy Zweybrück and Viktor Löwenfeld, the author reveals how these ideas developed in postwar America through a focus on child-centered methods of ''learning by doing'' in artistic practice. By centring the visual arts as a vital educational medium, we see how these teachings have been popularized as a means of nurturing creativity in childhood.Across three chapter length case-studies, interspersed with three ''mini chapters'' on the reception of each artist-educator''s radical teachings in the American education system, the book provides new interpretations into the impact of these three luminaries'' differing philosophies on a broader program of socio-political activism in the USA. Drawing on previously untapped archival and primary source materials, it blends deep material culture analysis with narrative elements to present a compelling account of the unrecognized influence of émigré art pedagogy on progressive, international art education. In doing so, it provides fresh transregional and thematic perspectives on early-1900s Vienna as a hotbed of creative and cultural experimentation and ''mecca'' of progressive art education.

Objev podobné jako Child Creativity and the Visual Arts: From Secessionist Vienna to Postwar America - Dr. Megan Brandow-Faller

Do you find mastering research and statistical methods in the vast field of social sciences daunting? This book serves as an accessible introduction, guiding you through the core concepts needed to navigate data with confidence. From designing a study to presenting results, this text goes back to basics and provides a modern approach to understanding statistics.This first edition also offers: Comprehensive Coverage: Explores essential statistical methods relevant to social sciences, from descriptive statistics to spatial and temporal pattern analysis. An Accessible Writing Style: Engages students with a science communication approach, simplifying complex concepts. Visual Learning: Utilises figures and graphics to enhance understanding, making data presentation a key focus. Global Relevance: Includes examples with broad global applicability.With an array of online resources, this book is a must-have resource for building foundational skills in research and statistics as a beginner social scientist.

Objev podobné jako Exploring Data and Statistics in the Social Sciences - Tom Pering

This book provides insights into the true nature of financial and economic data, and is a practical guide on how to analyze a variety of data sources. The focus of the book is on finance and economics, but it also illustrates the use of quantitative analysis and data science in many different areas. Lastly, the book includes practical information on how to store and process data and provides a framework for data driven reasoning about the world.The book begins with entertaining tales from Graham Giller''s career in finance, starting with speculating in UK government bonds at the Oxford Post Office, accidentally creating a global instant messaging system that went ''viral'' before anybody knew what that meant, on being the person who forgot to hit ''enter'' to run a hundred-million dollar statistical arbitrage system, what he decoded from his brief time spent with Jim Simons, and giving Michael Bloomberg a tutorial on Granger Causality.The majority of the content is a narrative of analytic work done on financial, economics, and alternative data, structured around both Dr Giller''s professional career and some of the things that just interested him. The goal is to stimulate interest in predictive methods, to give accurate characterizations of the true properties of financial, economic and alternative data, and to share what Richard Feynman described as ''The Pleasure of Finding Things Out.''

Objev podobné jako Adventures In Financial Data Science: The Empirical Properties Of Financial And Economic Data - Graham L Giller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Creativity in Fashion Design: An Inspiration Workbook aims to inspire and empower designers by helping them to develop their personal creativity and use it as a tool to achieve design goals. Activities throughout the book demonstrate that creativity is a tool available to anyone who understands its components and teach students to identify and then seek out or avoid the personal and environmental factors that promote or inhibit their own creativity.

Objev podobné jako Creativity in Fashion Design - Tracy Jennings

Is there a link between people’s heart rate and blood pressure? Does the lead in petrol fumes affect the growth of roadside plants? The ability to expertly analyse statistical data is a crucial skill in the biological sciences – it is fundamental to fully understanding what your experiments are actually telling you and so being able to answer your research questions. Statistical and Data Handling Skills in Biology gives you everything you need to understand and use statistical tests within your studies and future independent research. Written in a straight-forward and easy to understand style it presents all of the tests you will need throughout your studies, and shows you how to select the right tests to get the most out of your experiments. All of this is done in the context of biological examples so you can see just how relevant a skill this is, and how becoming fully proficient will make you a more rounded scientist. This 4th edition has been thoroughly updated throughout and now includes detailed coverage of the free statistical package R studio and a new chapter on how to write about and present statistics in papers, theses and reports. The first chapter has also been revised to introduce students to the need for and ideas behind statistical analysis. Features · Clear explanation with step by step detail of how to carry out a wide range of statistical analyses will help you to quickly gain understanding and confidence in this essential area. · Useful decision charts will help you to select the right statistical test and gain confidence in answering your research questions. · Real world examples in each chapter will help you to develop an applied understanding of the full range of statistical techniques · Self-assessment problems scenarios at the end of each chapter enable you to practice applying your understanding of a technique, thereby improving your confidence in using numbers. Guided answers allow you to check your understanding. Statistical and Data Handling Skills in Biology 4th edition is ideal for any biomedic or environmental scientist getting to grips with statistical analysis for use in class on as part of independent study.

Objev podobné jako Statistical And Data Handling Skills in Biology - Roland Ennos, Magnus Johnson

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Exam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people.The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

Objev podobné jako Edexcel AS/A-level Year 1 Business Student Guide: Theme 1: Marketing and people - Mark Hage

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

On Creativity and the Unconscious brings together Freud''s important essays on the many expressions of creativity—including art, literature, love, dreams, and spirituality. This diverse collection includes "The ''Uncanny,''" "The Moses of Michelangelo," "The Psychology of Love," "The Relation of the Poet to Day-Dreaming," "On War and Death," and "Dreams and Telepathy."

Objev podobné jako On Creativity and the Unconscious - Sigmund Freud

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·        The “Whatever-Whenever-Wherever” service delivery ·        “Everything-As-A-Service” business model ·        Internet of Things and blockchain for marketing ·        Virtual and augmented reality marketing ·        Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.Â

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Start thinking like a marketer with the gold-standard text for today''s Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager''s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text''s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Marketing Management, Global Edition - Philip Kotler, Alexander Chernev, Kevin Keller

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Objev podobné jako New Marketing Playbook, The - Ritchie Mehta

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company''s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation''s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer''s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Marketing - Kenneth Le Meunier-Fitzhugh

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students'' understanding of the content and boost the skills required to tackle the NEA with confidence.This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Objev podobné jako Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition - Leanna Oliver, Tess Bayley

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

The new edition of an introduction to the art of computational problem solving using Python.This book introduces students with little or no prior programming experience to the art of computational problem solving using Python and various Python libraries, including numpy, matplotlib, random, pandas, and sklearn. It provides students with skills that will enable them to make productive use of computational techniques, including some of the tools and techniques of data science for using computation to model and interpret data as well as substantial material on machine learning. All of the code in the book and an errata sheet are available on the book’s web page on the MIT Press website.

Objev podobné jako Introduction to Computation and Programming Using Python, third edition - John V. Guttag

A must-have reference for using paper and print finishes in design workIn the world of print, paper choice influences every design project and designers often complain about the lack of genuinely good reference material for projects requiring a strong design input. Choosing and Using Paper for Great Graphic Design fills this gap. Case studies detail how the paper was chosen, the innovative treatments applied (folding, binding, cutting, embossing, printing, etc), and why they make the piece successful. By highlighting what was made possible through the paper choice, and how it affected the final design, this guide shows how paper influences and enhances graphic design and explains how to choose and use the right paper for the job. It explains how to turn ideas into reality.A primary resource to inspire original creative thought, it showcases the very best designs created through the ingenious and groundbreaking use of paper and printing techniques.

Objev podobné jako Choosing and Using Paper for Great Graphic Design - Mark Hampshire, Keith Stephenson

''Excerpts from Experts - Marketing'' is a compendium of insight, advice and anecdotes from more than 200 of the leading names in marketing. These wonderful people have generously contributed their time and wisdom to raise money in aid of NHS Charities Together. Whether you''re an aspiring graduate, experienced professional, marketing guru, or just vaguely interested in the magical world of brands and marketing, this book is a must read.

Objev podobné jako Excerpts from Experts: Marketing

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Objev podobné jako The Classical Marketing Book - Anthony Tasgal