using creativity and data in marketing tom ollerton

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

This accessible and practical guide explores how we can enhance and embed creativity in the early years to support children’s wellbeing. The book initially explores the work of Anna Craft, Ken Robinson, and Reggio Emilia to think about creativity with young children, before considering what this means for wellbeing. Five core chapters focus on creative mediums – drawing, sculpting and painting; craft; music; dance and drama; and storytelling and poetry – and offer a range of practical ideas and activities to use and adapt. This book provides:A wide range of activities accompanied by examples of collaborative arts projects with children.Interviews with artists and practitioners who support children’s wellbeing using creative mediums.Recommendations for creative activities using accessible and everyday materials.Case studies showing the positive impact of creativity, from developing children’s cultural understanding to soothing and supporting children with sensory experiences.Suggestions for enthusing children with a love of words, enabling them to express their thoughts and feelings through creative language.Moments for reflection to encourage readers to pause and consider the impact of creativity on their own wellbeing as well as the wellbeing of children in their care.With ideas included that every practitioner can use in their setting, this book is an essential ... Unknown localization key: "more"

Objev podobné jako Creativity and Wellbeing in the Early Years - Sonia Mainstone-Cotton

What can culture, and its manifestations in artistic and creative forms, ‘do’? This book draws on original collaborative research that brings together a range of stories and perspectives on the role of creativity and resistance in a hostile world. In times of racial nationalism across the world, it seeks to connect, in a grounded way, how creative acts have agitated for social change. -- .

Objev podobné jako Creativity and Resistance in a Hostile World

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Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

This book provides the tools, the methods, and the theory to meet the challenges of contemporary data science applied to geographic problems and data. In the new world of pervasive, large, frequent, and rapid data, there are new opportunities to understand and analyze the role of geography in everyday life. Geographic Data Science with Python introduces a new way of thinking about analysis, by using geographical and computational reasoning, it shows the reader how to unlock new insights hidden within data.Key Features:● Showcases the excellent data science environment in Python.● Provides examples for readers to replicate, adapt, extend, and improve.● Covers the crucial knowledge needed by geographic data scientists.It presents concepts in a far more geographic way than competing textbooks, covering spatial data, mapping, and spatial statistics whilst covering concepts, such as clusters and outliers, as geographic concepts.Intended for data scientists, GIScientists, and geographers, the material provided in this book is of interest due to the manner in which it presents geospatial data, methods, tools, and practices in this new field.

Objev podobné jako Geographic Data Science with Python - Dani Arribas-Bel, Sergio Rey, Levi John Wolf

"The book offers not only gorgeous studies of Kundig''s signature details and integration with natural landscapes, but also a record of his refreshingly straightforward voice."—Archinect"The book is beautifully designed and produced: a match for its content, and a joy to browse."—FormTom Kundig: Works presents nineteen recent projects from award-winning architect Tom Kundig, from his celebrated modern home designs to commercial projects. Tom Kundig is known for his striking and innovative house design that is rugged, yet elegant and welcoming in style. Tom Kundig: Works illuminates the design process behind his work with lush photography, drawings, and sketches that will inspire any creative home owner.A wide range of projects showcase architectural design from a large scale to small details:Tom Kundig: Works details buildings as complicated as multistory complexes and the Tacoma Art Museum, and also homes in on intimate aspects of interior design such as his line of hardware handles, door pulls, hinges, and more. Architects and design enthusiasts will appreciate the incredible thought and care that goes into each project.As much memoir as monograph: In firsthand accounts, Kundig describes his design process for each project, interspersed with personal anecdotes. The book includes an introduction by design editor Pilar Viladas and ... Unknown localization key: "more"

Objev podobné jako Tom Kundig: Works - Tom Kundig

A three-book set for web designers, front-end developers, and full-stack developers This three-book set combines the popular titles HTML & CSS: Design and Build Web Sites (2011)JavaScript & jQuery: Interactive Front-End Development (2014)PHP & MySQL: Server-side Web Development (2022) Together these three books form an ideal platform for anyone who wants to master HTML and CSS, step up to the additional front-end interactivity possible with JavaScript and jQuery, and build back-ends with features like content management and membership using PHP and MySQL. In combination, these skills are commonly referred to as “full-stack development” HTML & CSS covers structure, text, links, images, tables, forms, useful options, adding style with CSS, fonts, colors, thinking in boxes, styling lists and tables, layouts, grids, and even SEO, Google analytics, ftp, and HTML5. JavaScript & jQuery offers an excellent combined introduction to these two technologies starting from how JavaScript changes an HTML page’s code and progressing to creating interactivity including sliders, tabbed panels, accordions, and sorting images. PHP & MySQL finishes a self-taught programmer curriculum with data-driven web sites for content management or online shops that use registration, search, sending emails, and tailoring pages to individual users. A handy three-book set that combines related skillsHighly ... Unknown localization key: "more"

Objev podobné jako Front-End Back-End Development with HTML, CSS, JavaScript, jQuery, PHP, and MySQL - Duckett Jon

This cookbook offers the authority of a professional chef with the accessibility of a home cook, for truly delicious recipes. John and Lisa love to entertain and they both love to cook. What they enjoy the most is to see other people really enjoy cooking, feeling empowered and confident to just go for it, as much as they do. They understand that busy families need simple recipes for them to succeed in eating nourishing food from scratch, so they’ve collated some of their favourite, super-easy recipes from their ITV show John & Lisa’s Weekend Kitchen for you try at home. John and Lisa’s Kitchen covers all bases, including chapters on Breads and Brunch, One Pan Wonders, Fakeaways, Speedy Go-tos, Family Favourites, Special Night In dinners and Sweet Treats. Whether you want to rustle up a Veggie Chilli Bake for a midweek meal, make Turkish Eggs with Yoghurt Flatbreads for brunch, impress your weekend guests with Beef Wellington, or do some family baking with Lisa''s Favourite Double Chocolate Cake, John and Lisa want to bring love, creativity and inspiration into your kitchen.

Objev podobné jako John and Lisa's Kitchen - Lisa Faulkner, John Torode

We all want more free time. But do we know how to use it?''Illuminating and thought-provoking'' Darian Leader''I feel renewed and accompanied by Singh’s tender self-explorations and insights’ Amy KeyThe celebrated psychoanalyst Marion Milner lived for the entirety of the twentieth century. By the age of ninety-eight she had written nine books revealing how free time and creativity are vital for a fulfilled life.Akshi Singh was born ninety years after Milner, in Rajasthan, over four thousand miles away from where Milner lived and worked. At first glance, the worlds of these two women seem entirely separate. Yet when Singh found herself standing at a crossroads in her life and grieving personal loss, she realised the questions and preoccupations Milner was exploring were her own.In Defence of Leisure presents Marion Milner as a writer for our times. In asking the simple question: how do I want to spend my free time? Milner developed a method for discovering her true likes and dislikes. As Singh follows Milner''s approach - from keeping a diary to painting, building a home to travelling to the sea - she discovers the importance of rest, creativity and play in all of our lives, and how it can ... Unknown localization key: "more"

Objev podobné jako In Defence of Leisure - Akshi Singh

Automate, secure, and optimize your cloud infrastructure with proven best practices and expert insights. Securing every stage of development and deployment is no longer a choice—it is a necessity. Adopting a proactive DevSecOps approach is crucial to safeguarding cloud applications and infrastructures. OCI experts Benner, Aboulnaga, and Patel provide comprehensive guidance on leveraging DevSecOps principles to effectively secure and automate cloud environments. Developers, DevOps professionals, and cloud architects will learn best practices for automating security processes and optimizing enterprise infrastructures with powerful tools such as Terraform and Ansible. This comprehensive guide provides actionable strategies for building secure, scalable, and resilient cloud applications. You will learn Step-by-step examples of using Terraform and Ansible in OCI to automate and manage cloud infrastructureDevSecOps principles and best practices for Oracle Cloud environmentsKey OCI services and how they can be applied within a DevSecOps framework to ensure security and efficiencyPractical strategies for building secure, scalable, and resilient applications in Oracle CloudHow to integrate DevSecOps principles throughout the development and deployment lifecycleTechniques for maintaining regulatory compliance while ensuring security in Oracle CloudHow to optimize cloud costs in OCI without compromising security or performancePractical steps to securely deploy applications in Oracle Cloud Unlock the full potential of ... Unknown localization key: "more"

Objev podobné jako DevSecOps in Oracle Cloud - Ahmed Aboulnaga, Erik Benner, Dhrumil Patel

Collins Primary Focus: Grammar and Punctuation Pupil Book 4 is aimed at ages 10+. Presented in a clear and colourful format, each grammar concept is supported by visual cues. Follow-up activities allow children to develop grammar and punctuation skills at different levels. Progress units provide opportunities for assessment and consolidation.Concepts reappear in each level to build confidence, reinforce learning and add complexityDemonstrates clear links between grammar and punctuationSupports all ability levels with a progression through solid practice of the core concept to using grammar and punctuation in the context of more extended writingEngages all children with an updated design and a range of exciting, new artwork

Objev podobné jako Grammar and Punctuation - Louis Fidge

Join the loveable robot Wimee as he takes readers on an adventure filled with creativity and imagination. In Wimee Creates with Vehicles and Colors, join your favorite robot Wimee from the show Wimee’s Words (as seen on PBS) for some wacky wordplay and visual fun. This simple early learning concept book, perfect for readers ages 3-6, teaches rhyming and colors, plus prepositions and action verbs, and encourages readers to find more rhymes (and even think up some of their own!) using their creativity.Wimee Creates with Vehicles and Colors includes:Pairs of rhyming words that are combined to make a silly sentence.Simple illustrations focusing on familiar shapes and primary colors.A note to parents and educators with ideas on how to use the book for further learning.Examples of more words to rhyme. Wimee’s Words is an interactive mixed media show for preschoolers that inspires kids to learn through imagination, vocabulary building, and storytelling through puppetry, music, wordplay, and technology. Watch Wimee on your local PBS affiliate!

Objev podobné jako Wimee Creates with Vehicles and Colors - Stephanie Kammeraad

Collins Primary Focus: Grammar and Punctuation Pupil Book 1 is aimed at ages 7+. Presented in a clear and colourful format, each grammar concept is supported by visual cues. Follow-up activities allow children to develop grammar and punctuation skills at different levels. Progress units provide opportunities for assessment and consolidation.Concepts reappear in each level to build confidence, reinforce learning and add complexityDemonstrates clear links between grammar and punctuationSupports all ability levels with a progression through solid practice of the core concept to using grammar and punctuation in the context of more extended writingEngages all children with an updated design and a range of exciting, new artwork

Objev podobné jako Grammar and Punctuation - Louis Fidge

Collins Primary Focus: Grammar and Punctuation Pupil Book 2 is aimed at ages 8+. Presented in a clear and colourful format, each grammar concept is supported by visual cues. Follow-up activities allow children to develop grammar and punctuation skills at different levels. Progress units provide opportunities for assessment and consolidation.Concepts reappear in each level to build confidence, reinforce learning and add complexityDemonstrates clear links between grammar and punctuationSupports all ability levels with a progression through solid practice of the core concept to using grammar and punctuation in the context of more extended writingEngages all children with an updated design and a range of exciting, new artwork

Objev podobné jako Grammar and Punctuation - Louis Fidge

This book offers a much-needed look at the impact of our attainment-driven education system on those children considered ‘low attainers’. It reveals how difficult they find it to feel good about themselves, their capacity to learn and their futures, as well as shedding light on the role schools are playing in maintaining inequality and the illusion of meritocracy.At the heart of Bottom of the Class are the engaging and thought-provoking stories of four children whom the author followed through three years of primary school. Concerned with friendships, getting ‘told off’ and struggling with schoolwork, they are in some ways very ordinary. Yet, caught between competing messages about who they ‘ought’ to be and their fears of failure, they are also extraordinary, showing impressive courage, creativity and integrity in the way they navigate their paths through school.By bringing the voices of ‘low attainers’ into the centre of the debate around low attainment, this crucially important book is a must-read for anyone interested in educational inequality and school experience within education studies, policy studies, the sociology of education, initial teacher training and educational leadership.

Objev podobné jako Bottom of the Class: Children’s Stories of Low Attainment in Primary School - Laura Quick

We all want more free time. But do we know how to use it?''Illuminating and thought-provoking'' Darian Leader''I feel renewed and accompanied by Singh’s tender self-explorations and insights’ Amy KeyThe celebrated psychoanalyst Marion Milner lived for the entirety of the twentieth century. By the age of ninety-eight she had written nine books revealing how free time and creativity are vital for a fulfilled life.Akshi Singh was born ninety years after Milner, in Rajasthan, over four thousand miles away from where Milner lived and worked. At first glance, the worlds of these two women seem entirely separate. Yet when Singh found herself standing at a crossroads in her life and grieving personal loss, she realised the questions and preoccupations Milner was exploring were her own.In Defence of Leisure presents Marion Milner as a writer for our times. In asking the simple question: how do I want to spend my free time? Milner developed a method for discovering her true likes and dislikes. As Singh follows Milner''s approach - from keeping a diary to painting, building a home to travelling to the sea - she discovers the importance of rest, creativity and play in all of our lives, and how it can ... Unknown localization key: "more"

Objev podobné jako In Defence of Leisure - Akshi Singh

Journey Through a Snowcapped World of Wild ImaginationA dazzling snowscape awaits! Mythographic Color and Discover: Wild Winter unveils a sparkling domain of icy wonders, frosty illusions, and untamed creatures in stunningly illustrated detail. Immerse yourself in more than 40 illustrations and the crystalline kingdoms they reveal while discovering the hidden images that have been tucked away in each one. Uncover the mysteries of each page with a splash of color and let each polar realm come to life. Explore your creativity through the glittering tundras and snow-dusted beings of Mythographic Color and Discover: Wild Winter.- Find creativity and illusions in more than 40 enchanting pieces of art- Discover the secret objects hidden in each illustration- Color an enthralling book of winter wildness and imagination

Objev podobné jako Mythographic Color and Discover: Wild Winter - Joseph Catimbang

This book is not available as a print inspection copy. To download an E-inspection copy click here or for more information contact your local sales representative.Taking you through each aspect of the research process and explaining the unique challenges of using qualitative methods in psychology, this book offers a complete guide to successfully conducting a qualitative psychological research project.Clear, concise and accessible, this ‘how to’ manual folds key skills like research design and using technology and software into each chapter. This second edition offers: - A thorough introduction to foundational concepts that support you through each step of the research process- New chapters on thematic and narrative analysis- A set of digital resources designed to make learning about qualitative methods as easy and interactive as possible, including video recordings and transcripts to build key analysis techniquesThrough a pragmatic, practical lens, this book provides the perspective and the tools you need to recognize, collect, interpret, and communicate quality qualitative psychological data.Michael A. Forrester is a Senior Lecturer in Psychology at the University of Kent, Canterbury.Cath Sullivan is a Senior Lecturer in the School of Psychology at the University of Central Lancashire.

Objev podobné jako Doing Qualitative Research in Psychology

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Prepare for Microsoft Exam 70-778–and help demonstrate your real-world mastery of Power BI data analysis and visualization. Designed for experienced BI professionals and data analysts ready to advance their status, Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the MCSA level. Focus on the expertise measured by these objectives: Consume and transform data by using Power BI Desktop Model and visualize data Configure dashboards, reports, and apps in the Power BI Service This Microsoft Exam Ref: Organizes its coverage by exam objectives Features strategic, what-if scenarios to challenge you Assumes you have experience consuming and transforming data, modeling and visualizing data, and configuring dashboards using Excel and Power BI

Objev podobné jako Exam Ref 70-778 Analyzing and Visualizing Data by Using Microsoft Power BI - Daniil Maslyuk

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Objev podobné jako Using Artificial Intelligence in Marketing - Katie King

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

Objev podobné jako Using Behavioral Science in Marketing - Nancy Harhut

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

''Honest, revealing insight into the bestselling book of all time.''Bear Grylls''A stimulating and accessible survey of history''s most influential book.''Tom Holland, historian and author of Dominion''Personal and profound; informative and practical. If you want to experience the Bible as a rich source of guidance and hope, this book is for you.''Simon Thomas, former Sky Sports and Blue Peter presenterWhen we make sense of the Bible, the Bible makes sense of us.The political, social and cultural upheaval of our times can leave us feeling bewildered and wondering where to turn for trustworthy guidance. As unlikely as it may seem, could the Bible provide ancient wisdom that helps us flourish today?Join Andrew Ollerton as he explores the storyline of Scripture, connecting six major biblical events with six definitive human needs: for meaning, freedom, peace, community, love and for an ultimate home. In short, digestible chapters, Andrew reveals how the Bible story makes sense of our human story.Discover for yourself a limitless source of guidance and hope in the face of so much uncertainty.Underpinned by a depth of scholarship, the book is non-technical in style, making it accessible for the widest possible readership - including Christians and seekers interested in the Bible. The ... Unknown localization key: "more"

Objev podobné jako The Bible: A Story that Makes Sense of Life - Andrew Ollerton

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

Objev podobné jako Data-Driven Marketing - Mark Jeffery

This comprehensive text challenges the taken-for-granted opposition of science and art by combining the fundamental principles of psychology, art and creativity and presenting the interdependent disciplines together in one unique, clear, and accessible resource. The author, Shannon Whitten, begins with an introduction to the foundations of art and psychology, providing readers with a critical understanding and history of the key concepts in both disciplines before establishing their interdependency. Drawing on a solid evidence base, the book then presents an assortment of extensive topics, from the human perception of color to the ability of art to impact mental health. The exploration of these topics enables the reader to reflect on the phenomenal power of human creativity. The chapters include vital categories of human psychology such as emotion, perception, personality, and social psychology to show the extensive connections between these elements of experience and art. Featuring a wealth of additional resources, this illuminating text equips the reader with a sound knowledge of the vocabulary and issues in the study of empirical aesthetics through visual content and stimulating prompts for reflection.Emphasizing the link between creativity and good mental health, the book is an essential read for students of the psychology of art, creativity, ... Unknown localization key: "more"

Objev podobné jako Psychology, Art and Creativity - Shannon Whitten

The Second Edition of An Introduction to Statistics and Data Analysis Using Stata®: From Research Design to Final Report provides an integrated approach to methods, statistics, data analysis, and interpretation of results. The book features examples from social science research and news articles along with concise descriptions of statistics, allowing readers to understand the context of data analysis while also learning to communicate the results.

Objev podobné jako An Introduction to Statistics and Data Analysis Using Stata® - Lisa Daniels, Nicholas W. Minot

This book offers an accessible and comprehensive new introduction to the subject and practise of creativity in early years education. Taylor takes a uniquely rights-based and inclusive approach to creativity, providing students with a holistic, internationally-minded overview of creativity and its place both inside and outside the classroom. Sections focus on: Defining creativity and its benefits Different modes of creativity Creativity in a policy and social context Creative pedagogy in practice Creative leadership Each chapter offers questions for critical reflection, illustrative contemporary case studies, and ample suggestions for further reading.

Objev podobné jako Creativity in the Early Years - Simon Taylor

Do you find mastering research and statistical methods in the vast field of social sciences daunting? This book serves as an accessible introduction, guiding you through the core concepts needed to navigate data with confidence. From designing a study to presenting results, this text goes back to basics and provides a modern approach to understanding statistics.This first edition also offers: Comprehensive Coverage: Explores essential statistical methods relevant to social sciences, from descriptive statistics to spatial and temporal pattern analysis. An Accessible Writing Style: Engages students with a science communication approach, simplifying complex concepts. Visual Learning: Utilises figures and graphics to enhance understanding, making data presentation a key focus. Global Relevance: Includes examples with broad global applicability.With an array of online resources, this book is a must-have resource for building foundational skills in research and statistics as a beginner social scientist.

Objev podobné jako Exploring Data and Statistics in the Social Sciences - Tom Pering

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

The last decade has witnessed the rise of big data in game development as the increasing proliferation of Internet-enabled gaming devices has made it easier than ever before to collect large amounts of player-related data. At the same time, the emergence of new business models and the diversification of the player base have exposed a broader potential audience, which attaches great importance to being able to tailor game experiences to a wide range of preferences and skill levels. This, in turn, has led to a growing interest in data mining techniques, as they offer new opportunities for deriving actionable insights to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. By now, data mining and analytics have become vital components of game development. The amount of work being done in this area nowadays makes this an ideal time to put together a book on this subject.Data Analytics Applications in Gaming and Entertainment seeks to provide a cross section of current data analytics applications in game production. It is intended as a companion for practitioners, academic researchers, and students seeking knowledge on the latest practices in game data mining. The chapters have been chosen in ... Unknown localization key: "more"

Objev podobné jako Data Analytics Applications in Gaming and Entertainment

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing