trends in sports marketing eva caslavova

The book explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape.

Objev podobné jako Trends in Sports Marketing - Eva Čáslavová

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

This book is the second part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. Readers will gain knowledge about the applications of fintech in finance and its latest developments as well as trends.This fifth volume covers global fintech trends and emerging technologies such as cloud computing and quantum computing, as well as the compliance and risk management frameworks for fintech companies. Together with the first part in applications and trends (fourth volume), these two books will deepen readers'' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

Objev podobné jako Applications And Trends In Fintech Ii: Cloud Computing, Compliance, And Global Fintech Trends

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From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a ... Unknown localization key: "more"

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

This book is the first part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. Readers will gain knowledge about the applications of fintech in finance and its latest developments as well as trends.This fourth volume covers the foundation of fintech, which is ethics and governance, and advanced topics in two of the most important technologies, artificial intelligence and blockchain. Together with the second part in applications and trends (fifth volume), these two books will deepen readers'' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

Objev podobné jako Applications And Trends In Fintech I: Governance, Ai, And Blockchain Design Thinking

How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry''s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another professionYou owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing."— Doug Wead, former special assistant to the president, the Bush Administration

Objev podobné jako Your First Year in Network Marketing - Mark Yarnell, Rene Reid Yarnell

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

The ultimate book for young sports fans is back with the past year''s top sports stories, including the biggest wins from the thrilling Tokyo Summer Olympics and Paralympics.Look back on another year in sports with Scholastic, featuring exciting and all-new coverage for 2021. Dive into the action of the 2020 Tokyo Olympics and Paralympics and relive the most glorious moments of every sports season with colorful photographs, brand-new graphics and stats, and special features on returning and rising stars.Get up close and personal with the top athletes in baseball, basketball, football, soccer, and more in this perfect book for sports fanatics and newbies alike.

Objev podobné jako Scholastic Year in Sports 2021 - James Buckley Jr.

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Health care providers in any setting face potential liability risks and legal challenges every day. Developing strategies to mitigate those risks and creating proactive policies to reduce liability and provide better care for patients are issues faced by all healthcare providers. This text presents an overview of legal issues, principles, and case law specific to athletic training and sports medicine.Legal Issues in Sports Medicine provides an overview of legal issues and concepts for those entering or practicing in a sports medicine setting. The text addresses topics including risk management, assumption of risk, discrimination, and what to expect in the event of a lawsuit. Legal Issues in Sports Medicine is written for health care providers and students.The authors have extensive experience in the clinical practice of athletic training, administration, and teaching on both national and international stages. This authors text comes from the perspective of years spent in the clinic and classroom as well as significant time in courtrooms. This book is a starting point for students of legal issues in athletic healthcare and provides a solid foundation for practice.

Objev podobné jako Legal Issues in Sports Medicine - Greg Gardner, Nicole A. Wilkins, Jeff G. Konin

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

In this issue of Clinics in Sports Medicine, guest editor Dr. Ashley M. Shilling brings her considerable expertise to the topic of Sports Anesthesia. Top experts in the field focus on anesthesia approaches specifically for athletes and orthopaedic sports injuries, including unique medical considerations, pain management tactics for athletes, and more. Contains 14 relevant, practice-oriented topics including anesthesia for the patient undergoing hip arthroscopy; local anesthetics, liposomal anesthetics, and toxicity; pain management in the elite athlete; managing the complex pain patient through total joint arthroplasty; managing chronic pain following total joint arthroplasty; and more. Provides in-depth clinical reviews on sports anesthesia, offering actionable insights for clinical practice. Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.Â

Objev podobné jako Sports Anesthesia, An Issue of Clinics in Sports Medicine

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Based on dozens of shocking interviews with some of the most influential names in sports, this is the urgent and revelatory examination of racial inequality in professional athletics America has been waiting for.Commentators, coaches, and fans alike have long touted the diverse rosters of leagues like the NFL and MLB as sterling examples of a post-racial America. Yet decades after Tommie Smith and John Carlos raised their fists in a display of Black power and pride, and years after Colin Kaepernick shocked the world by kneeling for the national anthem, the role Black athletes and coaches are expected to perform—both on and off the field—still can be determined as much by stereotype and old-fashion ideology as ability and performance.Whether it’s the pre-game moments of resistance, the lack of diversity among coaching and managerial staff, or the consistent undervaluation of Black quarterbacks, racial politics impact every aspect of every sport being played—yet the gigantic salaries and glitzy lifestyles of pro athletes often disguise the ugly truths of how minority players are treated and discarded by their White bosses. John Feinstein crisscrossed the country to secure personal interviews with quarterbacks, coaches, and more, revealing the stories none of us have heard (but ... Unknown localization key: "more"

Objev podobné jako Raise a Fist, Take a Knee : Race and the Illusion of Progress in Modern Sports

The ultimate book for young sports fans is back with the past year''s top sports stories.Look back on another year in sports with Scholastic, featuring exciting and all-new coverage for 2022.Get up close and personal with the top athletes in baseball, basketball, football, soccer, and more in this perfect book for sports fanatics and newbies alike.

Objev podobné jako Scholastic Year in Sports 2022 - James Buckley Jr.

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students'' understanding of the content and boost the skills required to tackle the NEA with confidence.This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Objev podobné jako Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition - Leanna Oliver, Tess Bayley

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

Objev podobné jako Sustainable Marketing of Transformative Heritage Tourism

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Both Volume 4A and B of Review of Management Literature focus on reviewing the latest trends in management literature, offering an in-depth exploration of contemporary topics shaping management thought and practice, particularly in three core areas: human resource management, sustainability, and technology.

Objev podobné jako Reviewing the Latest Trends in Management Literature

For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Objev podobné jako Essentials of Services Marketing - Jochen Wirtz

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Objev podobné jako Global Sport Marketing

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Objev podobné jako Cosmetics Marketing - Delphine Horvath, Lindsay Karchin

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

More and more people nowadays feel stressed out. In many cases this even leads to burnout. They feel empty, they cannot go on anymore, they are without motivation, power and joy. Over the past ten years, the number of people suffering from this state of exhaustion has quintupled in Germany and more than one third of the work force feels that way. In addition, 79% of them show signs of stress and are unable to relax after hours. A similar situation can be seen in sports: The athletes dream of winning titles, they need success as a means of approval of personal strength. In addition, high-performance sports have become much more financially lucrative. All of this has led to rising mental and physical demands. Due to this, athletes experience more exhaustion, extreme performance fluctuations, mood swings and often inexplicable injuries. This book provides tips on how to improve your quality of life and performance, and how to stay healthy and productive by recognizing and correcting biochemical disorders at an early stage.

Objev podobné jako Top Performance in Business and Sports - Elmar Weinecke

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Objev podobné jako Using Artificial Intelligence in Marketing - Katie King

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing resultsLearn how to choose or commission the right games for your marketPlan and execute a successful gamification strategyLearn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Objev podobné jako Gamification Marketing For Dummies - Zarrar Chishti

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive ... Unknown localization key: "more"

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Why are so many people committed to sports? Why are they so committed? Why do fans remain loyal when this seems illogical and counter-intuitive?The Psychology of Sports Fans explains the intricate psychological foundations of sports fandom, exploring why sports hold such emotional power across cultures and demographics. This book uncovers how sports provide meaning, identity, and community, making them an essential part of human life. The book examines the psychological mechanisms behind sports fandom, including the formation of beliefs, emotional connections, and the role of rituals. It explores how sports fandom satisfies core psychological, social, and cultural needs, drawing parallels between sports and religious devotion. Through detailed analysis, the book reveals how sports beliefs align with the brain''s inherent patterns, enhancing fans'' sense of satisfaction, comfort, and belonging. It also discusses the impact of cognitive biases, emotional resilience, and the communal aspects of sports, providing a comprehensive understanding of why sports are so captivating and meaningful. This book is different to most commentaries on sport fans, which focus on what fans do rather than why they do it. Presenting examples from Europe and North America, alongside those from developing sports markets such as Australia and Asia, the book explores similarities ... Unknown localization key: "more"

Objev podobné jako The Psychology of Sports Fans - Aaron C.T. Smith

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

Objev podobné jako The Ultimate Marketing & PR Book - Nick Smith, Brian Salter, Eric Davies

Now in its Third Edition, Sport Leadership in the 21st Century provides students with the most current and comprehensive understanding of leadership in sport management. Authored and contributed by leading sport management researchers and practitioners, this text immerses students in the learning process through case studies, critical thinking questions, and rich content. Each chapter has been developed to provide the latest research to help young professionals and sport management students become leaders in different areas of sport. New chapter on Leadership Development (4) describes leadership development processes, strategies, and best practices for developing leaders in sports organizationsNew content on leading teams in the post-COVID workplace, including the opportunities and challenges of leading teams that operate in virtual/hybrid spacesNew and updated case studies provide a real-world perspective to leadership concepts. Questions for Discussion follow each case study and ask students to think critically about topics discussed in the case. The latest research in the field of sport management. Sport Leadership and Management courses within the departments of Sport Management, Health, Recreation, Business, Physical Education, and Kinesiology. © 2026

Objev podobné jako Sports Leadership in the 21st Century - Gregory M. Kane, Laura J. Burton

As the analysis of big datasets in sports performance becomes a more entrenched part of the sporting landscape, so the value of sport scientists and analysts with formal training in data analytics grows. Sports Analytics: Analysis, Visualisation and Decision Making in Sports Performance provides the most authoritative and comprehensive guide to the use of analytics in sport and its application in sports performance, coaching, talent identification and sports medicine available.Employing an approach-based structure and integrating problem-based learning throughout the text, the book clearly defines the difference between analytics and analysis and goes on to explain and illustrate methods including:Interactive visualisationSimulation and modellingGeospatial data analysisSpatiotemporal analysisMachine learningGenomic data analysisSocial network analysisOffering a mixed-methods case study chapter, no other book offers the same level of scientific grounding or practical application in sports data analytics. Sports Analytics is essential reading for all students of sports analytics, and useful supplementary reading for students and professionals in talent identification and development, sports performance analysis, sports medicine and applied computer science.

Objev podobné jako Sports Analytics - Allistair McRobert, Peter O'Donoghue, Giles Oatley, Ambikesh Jayal

Illustrated profiles of 50 pioneering female athletes highlights their stories and achievements in more than 40 sports while exploring the challenges they overcame, in a volume that includes entries for such notables as Billie Jean King and Simone Biles. By the best-selling author of Women in Science.

Objev podobné jako Women in Sports - Rachel Ignotofsky

Lahev LOVI Trends Jungle vibes o objemu 120 ml je určena pro děti od narození. Je vybavena dynamickou savičkou, která napodobuje přirozené kojení a podporuje správnou techniku sání. Výrobek je vyroben z bezpečných materiálů a je plně kompatibilní s odsávačkami značky LOVI.

• Dynamická savička inspirovaná matčinou bradavkou pro snadné střídání kojení a krmení z lahve
• Odvzdušňovací systém Super Vent zabraňuje polykání vzduchu a snižuje riziko koliky
• Bezpečný materiál bez BPA, vhodný do myčky, mikrovlnky a sterilizátoru
• Kompatibilita s odsávačkami mateřského mléka LOVI pro snadné použití

Objev podobné jako LOVI Lahev Trends Jungle vibes 120 ml

''Discovering Eva Ibbotson’s books is one of the nicest things that’s ever happened to me. The most beautiful, delicious, wry read'' – Marian KeyesCurl up with a collection of romantic short stories taking you from nineteenth-century Vienna, over the wild moors of Northumberland to the snowy streets of pre-revolutionary St Petersberg. A collection of eighteen romantic short stories from the award-winning and much-loved Eva Ibbotson, A Glove Shop in Vienna will show you the great passions and astute observations of everyday life. Join Great-Uncle Max, torn between his grand and secret love for Susie, the enchanting glove shop assistant, and the devotion of his opera-singing wife. Meet Miss Bennett, drama mistress at the fading Markham Street Primary School, whose search for a baby Jesus for the nativity play yields unexpected and miraculous results. And agonise with Kira, a dancer in Russia''s Imperial Ballet school, thrown out onto the streets of St. Petersburg, and found by Edwin, a lonely dreamer. A chocolate-box collection of deliciously romantic, atmospheric and witty stories to lose yourself in this Christmas.''Eva Ibbotson is such a good writer that her characters break the bonds of the romantic novel'' Washington Post

Objev podobné jako A Glove Shop in Vienna and Other Stories - Eva Ibbotson

This book analyses the essential aspects of sports psychology by throwing light on issues related to the upkeep of athletesÂ’ mental state and improving their performance in sports activities. On one hand, it covers topics like anxiety, stress, conflicts, overtraining, and sports injuries, and on the other, it includes strategies helpful for managing and developing skills for better performance in various sports activities.In its wide coverage, the volume discusses a range of key topics which include:Sports psychology: historical perspectives and the present positionContribution of heredity and environment, the role of growth and development, and the individual differences in sports psychologyHow factors like intelligence, cognitive and emotional processes, personality, and motivation influence learning and the transfer of learningThe role of attention, concentration, and focus in the performance of athletesAthletesÂ’ mental and psyche levels displayed in the states of their anxiety, stress and conflicts, and aggression and violenceSports injuries and their managementOvertraining and Burnout in AthletesGroup dynamics and guidance and counseling in the learning and development of the athletes, etcEngaging and reader friendly, this book will be useful to students, researchers, and teachers of physical education, psychology, applied psychology, and sports psychology. It will also be key reading for trainees of the ... Unknown localization key: "more"

Objev podobné jako Sports Psychology - S. K. Mangal, Shubhra Mangal

An Introduction to Sports Coaching provides students with an accessible and engaging guide to the scientific, social scientific, medical and pedagogical theory that underlies the practice of quality sports coaching. Now in a fully updated and revised second edition, it introduces students to the complex, messy, multi-faceted nature of coaching, and explores the full range of ‘knowledges’ which inform all successful coaching practice.Written by a team of leading international sports coaching academics and practitioners, as well as sport scientists and social scientists, the book provides a concise guide to every key theme in sports coaching, including:Reflective practicePedagogy Skill acquisition PsychologyBiomechanics Physiology Sport medicine and injuryPerformance analysisSociology History Philosophy Sport development Each chapter makes a clear link between theory and practice, and includes discussion of real-life coaching scenarios and insights from practising international and club coaches. The book includes clear definitions of important themes and concepts, as well as seminar and review questions in each chapter designed to confirm understanding and encourage further enquiry. No other introductory textbook explains the importance of an holistic approach to sports coaching practice. This is an essential companion to any sports coaching course.

Objev podobné jako An Introduction to Sports Coaching

Based on presentations made during the 6th International Symposium on Natural Product Chemistry, this book is divided into two sections. Section A has articles on synthetic routes developed to complex natural products, whilst Section B is a compilation of discoveries of new natural products and their pharmacological properties. There are several chapters in this volume devoted to advances in the quest for improved anticancer agents from natural resources - be they plants, marine organisms or micro-organisms. Additionally, approaches to the development of antimalarial agents are reviewed, as are strategies for cancer chemopreventive agents.

Objev podobné jako New Trends in Natural Product - Atta-ur Rahman, M.Iqbal Choudhary

Llama''s Sports Day offers a gentle introduction to the experience of taking part in Sports Day competitions for young children.This funny, charming story is the perfect way to introduce young children to the experience of Sports Day. Also included are suggestions for activities and ideas to talk through together to help children reflect on their own experiences.Everyone is excited about Sports Day. But Llama really doesn''t like it, and he doesn''t want to take part in any of the races. Koala helps him to practise and to see how he can enjoy Sports Day by cheering for his friends ...The Experiences Matter series of picture books provide a gentle means of discussing experiences, boosting self-esteem and reinforcing good behaviour. Supports the Personal, Social and Emotional Development Area of Learning in the Early Years Foundation Stage, and is also suitable for use with children in KS1 and can be used to discuss values. Suitable for children under 5.

Objev podobné jako Experiences Matter: Llama's Sports Day - Sue Graves

Get your head in the game with this hands-on guide to the psychology of sport There's more to getting into the right headspace for the big game or event than trying to think like a winner. Modern sports psychologists emphasize advanced strategies like biofeedback and neurofeedback, while encouraging the use of mindfulness and other mental health techniques. In Sports Psychology For Dummies, 2nd Edition, a team of athletic performance experts and psychologists walks you through the mental side of intense competition and training. From the importance of focus to the tactics designed to restore and improve confidence after a loss, you'll explore ideas such as goal setting, self-perception, and self-talk. This book also covers: Personalized plans for athletic successReal-life examples of sports psychology changing the athletic experience in different sportsThe wide variety of careers available in the field of sports psychology and how to get started in them Ideal for athletes, parents of student athletes, and coaches looking for ways to improve performance both on and off the field, Sports Psychology For Dummies is also the perfect resource for anyone interested in a career in this rapidly growing and evolving field.

Objev podobné jako Sports Psychology For Dummies - Leif H. Smith, Todd M. Kays

*Shortlisted for the Charles Tyrwhitt Children''s Sports Book of the Year Award 2025*Travel to Greece and watch Cynisca, a Spartan princess, become the first ever woman to win at the ancient Olympic Games. Or touch the heavens with Junko Tabei as she carves her path through history and mountain ranges with little applause but a lot of bravery. In this book Kate Pankhurst, descendent of Emmeline Pankhurst, tells the fascinating stories of some of history''s most talented female sports stars.From football superstars to trailblazing Olympians, women throughout history have fought for the right to take part, win or lose, in sports across the globe. Whether they were making impassioned pleas for support on the football pitch, or working behind the scenes to set up rival games when the Olympics said ‘NO’, these women are all sporting heroes.Including diary entries, postcard messages, maps and more, Fantastically Great Women Sports Stars and Their Stories is a celebration of just some of the women whose tenacity and skill have made a mark on the world. A fantastic gift for girls and boys alike!List of women featured: Cynisca, Charlotte ‘Lottie’ Dod, Alice Milliat, Junko Tabei, Derartu Tulu, Marta Vieira da Silva, Ellie Simmonds and ... Unknown localization key: "more"

Objev podobné jako Fantastically Great Women Sports Stars and their Stories - Kate Pankhurst