how to write a marketing plan john westwood

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Objev podobné jako How to Write a Marketing Plan - John Westwood

Essential guide to writing the business plan that will transform your idea into reality. Creation of a blueprint for strategies and goals will become a critical management tool for the present and future of your business giving you a detailed written plan allowing others like possible partners and investors to see your vision and specifics of the potential. Author, professor, senior executive, and business consultant Dr. Kyle Allison uses his 20 plus years of multi-faceted knowledge and real-world experience to give you succinct need-to-know facts in our famous QuickStudy format that offers more quality answers per page than any other source. The value of this knowledge at this reasonable price is unmatched as a good business plan can be the gateway to a new business and life, with you as the boss. 6 page laminated guide includes: Essential Steps & Parts of the Plan Defining Goals & Metrics Front Matter Executive Summary Features Best Approach Defining the Right Business Type Manufacturing Business Retail Business Service Business Legal Structure General Partnership Limited Partnership Corporation Location Process Stage of Development Production Process Environment & Market Competitive Analysis Customer Analysis Industry Analysis Competitive Strategy Price Product/Service Strategies Sales & Distribution Plan (Placement) Promotion ... Unknown localization key: "more"

Objev podobné jako How to Write a Business Plan - Dr. Kyle Allison

Learn how to write and give a flawlessly funny speech for any occasion with Emmy-winning comedy writers Carol Leifer and Rick Mitchell. With a foreword by Carol Burnett. Giving a speech about someone is hard. Giving a funny speech that people are actually going to pay attention to is even harder. In How to Write a Funny Speech for a Wedding, Bar Mitzvah, Graduation & Every Other Event You Didn’t Want to Go to in the First Place, Leifer and Mitchell will teach you how to write the perfect speech so you can look awesome, make some people laugh, and get it over with. Quick and easy to use, this book is broken into short chapters full of priceless tips and advice. Leifer and Mitchell will walk you through how to: Properly write, phrase, and deliver your speech so you not only flatter your subject but also keep the rest of the audience interested (and maybe you’ll even get a standing ovation, but we can’t guarantee that—that would be cool, though, right?). Nail down how to get started so people actually pay attention to you (in a good way). Figure out how to deliver and perfect comedic nuances with a ... Unknown localization key: "more"

Objev podobné jako How to Write a Funny Speech… - Carol Leifer, Rick Mitchell

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Learn the craft of creating a page-turning romantasy novel in this easy-to-follow guide from writing expert and renowned author of The Savior’s Series, Jenna Moreci.In How to Write Romantasy, Moreci takes you from your first kernel of inspiration through the resolution of your novel, ensuring you hit all the key elements along the way. Chapters are organized around specific plot points, necessary skills, and common questions, covering topics such as building a fantasy framework, creating compelling characters, learning the art of the tease, and bringing home the happily ever after. Each chapter is followed by a summary that you can use for quick reference. You will learn:• How to marry the fantasy plot with the romantic storyline• How to write a marketable book that romantasy readers will love• How to create a shippable pairing that makes fans swoon• How to build romantic and physical chemistry• How to pace the story if you’re writing a seriesDelivered with a hefty dose of humor, Moreci’s clear and simple methods are accessible for writers of all experience levels. With How to Write Romantasy, you will walk away with a deeper understanding of the genre and plenty of inspiration to build your very own romantasy ... Unknown localization key: "more"

Objev podobné jako How to Write Romantasy - Jenna Moreci

Shortlisted for the PEN/Diamonstein-Spielvogel Award for the Art of the EssayNamed a Best Book of 2018 by TIME, Washington Post, Entertainment Weekly, Wired, Esquire, Buzzfeed, Paste, Bitch, Bustle, The Chicago Review of Books and iBooksAs a novelist, Alexander Chee has been described as ‘masterful’ by Roxane Gay, ‘incendiary’ by the New York Times, and ‘brilliant’ by the Washington Post. With How to Write an Autobiographical Novel, his first collection of nonfiction, he secures his place as one of the finest essayists of his generation.How to Write an Autobiographical Novel is the author’s exploration of the entangling of life, literature and politics, and how the lessons learned from a life spent reading and writing fiction have changed him. In these interconnected essays he constructs a self, growing from student to teacher, reader to writer, and reckoning with his identities as a son, a gay man, a Korean American, an artist, an activist, a lover and a friend. He examines some of the most formative experiences of his life and America’s history, including his father’s death, the AIDS crisis, 9/11, the jobs that supported his writing – Tarot-reading, bookselling, cater-waiting for William F. Buckley – the writing of his first novel, Edinburgh, ... Unknown localization key: "more"

Objev podobné jako How to Write an Autobiographical Novel - Chee Alexander

How to Write Poems is packed with exciting activities to get your pen flowing! Make poems out of leaves, carve out a mud poem, go on an outdoors simile hunt, and play poetry games in the playground. Whether you already write poems, you’ve never written before, or you’re not even sure what a poem is – this is the book for you. Full of useful tips and starting points, How to Write Poems will make you chuckle, make you think, and inspire you to write your own poetry. Join the Children''s Laureate, Joseph Coelho, as he explores a mind-boggling selection of poetry: from laughable limericks to poetic puns, and from ridiculous rhymes to silly sibilance. Pick up this book, grab a pen, and get going!

Objev podobné jako How To Write Poems - Coelho Joseph

This practical guide takes undergraduate students step-by-step through the process of completing a dissertation, from the initial stages of generating original ideas and planning the project through to writing their first draft and critically reviewing their own work. It shows students how to choose the most appropriate methods for collecting and analysing their data and how to then integrate this research into their dissertation. Students will learn how to develop consistent and persuasive arguments and write up their research in a clear and concise style.This book is an essential resource for undergraduates of all disciplines who are required to write a dissertation as part of their degree. New to this Edition:- Includes expanded material on research ethics- Contains two new chapters on presenting research posters and delivering oral presentationsAccompanying online resources for this title can be found at bloomsburyonlineresources.com/how-to-write-your-undergraduate-dissertation. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Objev podobné jako How to Write Your Undergraduate Dissertation - Greetham Bryan

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Objev podobné jako How To Write Better Copy - Steve Harrison

How do you get your CV to the top of the pile? When you apply for a job, your CV is compared to hundreds of others. You''ve only got the time it takes the employer to scan the pages to show how brilliant you are. How do you impress them when you don''t know what employers are actually looking for? Now fully updated and revised to give you the most up-to-date and effective guidance, Brilliant CV tells you what a prospective employer is looking for and how to write it – now. · Learn how to write CVs that make the shortlist · Understand what employers love and loathe · Revamp your existing CV with minimum effort · Learn how to make the most of online applications and social media Find out what works in the real world and learn how to put it into practice through examples, exercises, samples and templates. With brilliant new chapters on how to tackle online applications and using social media to land that perfect job, you’ll be well prepared and ready to really shine and stand out from the rest.

Objev podobné jako How to Write a Brilliant CV - Joanne Earl, Tim Bright

Bring your story alive in a whoppsy setting with the World''s NUMBER ONE Storyteller! Perfect for home learning, get carried away with The BFG and learn how to squibble WHIZZPOPPING adjectives, imagery, similes and more.These super fun activities will help you to:· Improve language and vocabulary skills· Develop the tools you need to write your own stories· Learn how to set a scene, appeal to the senses and write detailed descriptions of your setting Roald Dahl''s Creative Writing will spark your creativity, build your confidence and inspire you through the wonderful worlds of Roald Dahl''s best loved stories! Filled with top tips and ideas boxes, each book introduces techniques and methods to help you plan and write a phizz-whizzing story of your own!

Objev podobné jako Roald Dahl's Creative Writing with The BFG: How to Write Splendid Settings - Roald Dahl

Plan brilliant beginnings, magnificent middles and excellent endings with the World's NUMBER ONE Storyteller!Think up terrific stories with Fantastic Mr Fox and learn how to structure the perfect plot.These super fun activities will help you to:* Improve language and vocabulary skills* Develop the tools you need to write your own stories* Learn how to use action scenes, perspective and tense to write an exciting story.Roald Dahl's Creative Writing will spark your creativity, build your confidence and inspire you through the wonderful worlds of Roald Dahl's best loved stories!Filled with top tips and ideas boxes, each book introduces techniques and methods to help you plan and write a phizz-whizzing story of your own!

Objev podobné jako Roald Dahl Creative Writing with Fantastic Mr Fox: How to Write a Marvellous Plot - Roald Dahl

First you have to come out with a flow of ideas and decide which ones will work. Then you must give them a tight structure, and then write crisp dialogue which builds in constant laughs. This practical but inspirational book guides new and more experienced writers step by step through the process of each comedy genre. It gives space for your creativity to shine as you gradually build your skills.Beginning with sketches, the basic building blocks of comedy, you’ll find how you can quickly create great premises, and then structure them into two-minute slices of hilarity. The same techniques will help you write a string of jokes and one-liners.· A practical guide to comedy as you write it, from creating mindmaps from which to glean your new material, to techniques of structure, characterisation and dialogue which work.· Covers the distinct techniques and mindsets needed by each genre in turn, in the usual progression of a writer’s career - from jokes and sketches to sitcoms.You’ll also learn how to find outlets for your work, from submitting to the BBC to staging your own show or filming comedy for the internet.

Objev podobné jako How To Write Comedy - Tony Kirwood

"This book is one I wish I had bought at the start of my Psychology degree." – Five-star reviewEssay writing is a key part of the Psychology degree and knowing how to write effective and compelling academic essays is key to success. Whether it′s understanding how to implement feedback you receive on essays, how to stop procrastinating or what makes an effective introduction, this book covers it all. Drawing on insights derived from teaching thousands of students over a 25-year period How to Write Brilliant Psychology Essays provides the keys that will unlock your writing potential.Ace your Assignment provide practical tips to help succeedExercises help try the theory out in practiceTake away points highlight the key learnings from each chapterOnline resources provide even more help and guidance.

Objev podobné jako How to Write Brilliant Psychology Essays - Paul Dickerson

"This is the best textbook about writing an M.A. thesis available in the market."  –Hsin-I Liu, University of the Incarnate Word    The Third Edition of How to Write a Master′s Thesis is a comprehensive manual on how to plan and write a five-chapter master’s thesis, and a great resource for graduate students looking for concrete, applied guidance on how to successfully complete their master′s degrees. While research methods and statistics courses may teach students the basic information on how to conduct research, putting it all together into a single project and document can be a challenge. Author Yvonne Bui demystifies this process by integrating the language learned in prerequisite methods and statistics courses into a step-by-step guide for developing a student′s own thesis or project.

Objev podobné jako How to Write a Master's Thesis - Yvonne N. Bui

Discover limericks, narrative poems, acrostics and haiku with the World's NUMBER ONE Storyteller!Float off with James and his insect friends and learn how to use poetic language in stories and poems.These super fun activities will help you to:* Improve language and vocabulary skills* Develop the tools you need to write your own stories* Learn how to write with rhythm and rhyme, and practise performing your very own poems.Roald Dahl's Creative Writing will spark your creativity, build your confidence and inspire you through the wonderful worlds of Roald Dahl's best loved stories!Filled with top tips and ideas boxes, each book introduces techniques and methods to help you plan and write a phizz-whizzing story of your own!

Objev podobné jako Roald Dahl Creative Writing with James and the Giant Peach: How to Write Phenomenal Poetry - Roald Dahl

A bestselling author’s definitive guide to writing and publishing research-based nonfiction for a wide audience Writing fact-based nonfiction for large general audiences requires two different skills: the ability to conduct rigorous research and to craft engaging prose. Tilar J. Mazzeo is one of the few people with extensive experience in both arenas, as a tenured academic and a New York Times bestselling author whose books have been made into a major motion picture and translated into more than fifteen languages.She is also a sought-after writing coach with a passion for helping others communicate their expertise more broadly. In this practical how-to book, Mazzeo draws on her experiences writing and publishing bestsellers to offer an indispensable guide for anyone looking to write narrative nonfiction for a large public audience. In a series of frank and illuminating chapters, she leads readers through the entire process, from conception to publication and beyond.She covers choosing a topic, finding an agent, negotiating a contract, crafting an effective proposal, creating a compelling narrative, marketing one’s work, and developing an author platform. Most importantly, she provides step-by-step advice on how to write prose that will resonate broadly. The ultimate insider’s account, this book will help researchers convey ... Unknown localization key: "more"

Objev podobné jako How to Write a Bestseller - Tilar J. Mazzeová

A classic children’s story from one of our best-loved authors, former Children’s Laureate Anne Fine.Chester Howard can see Joe’s project ‘How to Write Neatly’ can only be a disaster. Joe makes a terrible mess of his work, jumbling letters and numbers up together. But a project called ‘How to Write Really Badly’ – now there’s something Joe can do better than anyone else. And Chester is about to find there’s a lot more to Joe than he expected …Anne Fine’s fun school stories have been delighting children for more than 20 years, winning her awards such as the Smarties Book Award and Carnegie Medal along the way.

Objev podobné jako How to Write Really Badly - Fine Anne

Learn to write science fiction and fantasy from a masterYou''ve always dreamed of writing science fiction and fantasy tales that pull readers into extraordinary new worlds and fantastic conflicts. Best-selling author Orson Scott Card shows you how it''s done, distilling years of writing experience and publishing success into concise, no-nonsense advice. You''ll learn how to: • utilize story elements that define the science fiction and fantasy genres • build, populate, and dramatize a credible, inviting world your readers will want to explore • develop the "rules" of time, space and magic that affect your world and its inhabitants • construct a compelling story by developing ideas, characters, and events that keep readers turning pages • find the markets for speculative fiction, reach them, and get published • submit queries, write cover letters, find an agent, and live the life of a writerThe boundaries of your imagination are infinite. Explore them with Orson Scott Card and create fiction that casts a spell over agents, publishers, and readers from every world.

Objev podobné jako How to Write Science Fiction and Fantasy - Orson Scott Card

It’s midwinter in 1968. As an eleven-year-old child, chopping wood in the back yard of his parents’ council house, John Moon made a decision which impacted his world forever: he was not going to live his life this way. In this delightful book, John tells his story, from the high-speed thrills of motor sport to the gradual building of his property portfolio. With candour, humour and sometimes brutal honesty, he shares the successes, the hard times and the out-and-out disasters. There was no rich relative waiting in the wings to bail him out, no influential contact offering him a lucrative career straight out of school, no university education. John started with nothing and went on to place himself within the top 1% of the UK’s wealthiest households. And the golden nuggets of advice throughout his book will show you how similar success could be yours. Life’s ultimate dilemma: will you live for the moment or plan for tomorrow? Whatever you choose, How To Make Something From Nothing – the story of an ordinary man who has lived an extraordinary life – is guaranteed to inform and entertain you.

Objev podobné jako How To Make Something From Nothing - John Moon

New York Times Bestseller“Both deeper and more democratic than The Elements of Style” —Adam Haslett, Financial Times“A guided tour through some of the most beautiful, arresting sentences in the English language.” —SlateIn this entertaining and erudite gem, world-class professor and New York Times columnist Stanley Fish offers both sentence craft and sentence pleasure, skills invaluable to any writer (or reader). Like a seasoned sportscaster, Fish marvels at the adeptness of finely crafted sentences and breaks them down into digestible morsels, giving readers an instant play-by-play. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works. It is a book that will stand the test of time.

Objev podobné jako How to Write a Sentence - Stanley Fish

As a nursing or health and social care student, academic writing is one of the main ways you’re assessed. However, how to approach your assignments can be a challenge.This is a short, simple guide to the academic writing process, helping you to grow in confidence, to write critically and engagingly, and to develop your voice.Whether you are just starting your course, returning to study or looking to improve your style, you’ll find out how to:·       Get into the mindset for independent study and reflection·       Source and evaluate literature and evidence·       Develop your critical writing skills·       Structure your work

Objev podobné jako How to Write Brilliantly - Deborah Miarkowska

A ROUGH TRADE and PITCHORK BOOK OF THE YEAR‘A guide to rediscovering the joys of creating that we all felt as children.’NEW YORK TIMESOne of the century''s most feted singer-songwriters, Wilco''s Jeff Tweedy, digs deep into his own creative process to share his unique perspective about song-writing and offers a warm, accessible guide to writing your first song, championing the importance of making creativity part of your everyday life and experiencing the hope, inspiration and joy that accompanies it.''Fascinating.'' ROUGH TRADE''Eloquent.'' INDEPENDENT''Nourishing.'' PITCHFORK''A proselytiser for the act of songcraft.'' FINANCIAL TIMES‘A smart, funny, relentlessly practical guide.’ GQ''Delightful.'' ESQUIRE''Incisigve.'' VULTURE‘A book written by a musician that doesn’t relay autobiographical details in some form of (even loose) chronology is unusual; they typically have their own story to tell and that’s it, good or bad. Writing a book that goes some way to explaining the process behind their songwriting is something else altogether. Jeff Tweedy, in How to Write One Song, achieves this.’IRISH TIMES

Objev podobné jako How to Write One Song - Jeff Tweedy

''Funny and delightful'' - Abby Jimenez, New York Times bestselling author***Lucy Bowen has sworn off love.After too many failed relationships, she’s over the fairytale – but working at NYC’s biggest romance publisher, Heartwarming, means she can’t escape it. When the company’s bestselling author, Ruby Jones, threatens to leave due to dwindling sales (and a complete lack of inspiration), Lucy’s boss takes drastic action.Her new assignment? Go to a small lakeside town and find the spark for Ruby’s next big love story.Lucy expects picture-perfect charm, but the town – and its grumpy yet extremely attractive restaurant owner, Liam – have other ideas. He’s skeptical of city folk, and she has zero interest in falling for a small-town cliché. But rom-com rule number one? Love finds you when you least expect it...***Praise for Cristina Wolf"Filled with humor, charm, and sizzling chemistry" - Stacey Kennedy, USA Today bestselling author“This charming and funny story is the perfect small-town romance. One can’t help but root for Lucy and Liam on their journey to happily ever after.” - Farrah Rochon, New York Times bestselling author ***Readers LOVE How to Write a Rom-Com:''When I say I couldn’t put my kindle down tonight - I mean it!'' - ... Unknown localization key: "more"

Objev podobné jako How to Write a Rom-Com - Cristina Wolf

How to Write a Parliamentary Speech is a practical guide to effective speechwriting from one of the best in the business. In this fresh, funny, practical guidebook, Paul Richards deploys his thirty years' experience writing parliamentary speeches to offer tips, tricks and sage advice.

Objev podobné jako How to Write a Parliamentary Speech - Paul Richards

A trailblazing collection of writing from Binyavanga Wainaina''s extraordinary life, featuring an introduction from his long-time friend, Chimamanda Ngozi AdichieBinyavanga Wainaina was a seminal author and creative force, remembered as one of the greatest chroniclers of contemporary African life.This ground-breaking collection brings together, for the first time, Binyavanga’s pioneering writing on the African continent including many of his most critically acclaimed pieces, such as the viral satirical sensation How to Write About Africa.Writing fearlessly across a range of topics - from politics to international aid, cultural heritage and redefining sexuality - this is a remarkable illustration of a writer at the height of his power.''A fierce literary talent'' Nesrine Malik, Guardian ‘A provocative satirist . . . his omnivorous brilliance [was] matched by ambition and vision on a continental scale’ New York Times

Objev podobné jako How to Write About Africa - Binyavanga Wainaina

From 70 of the most successful mystery writers in the business, an invaluable guide to crafting mysteries—from character development and plot to procedurals and thrillers—“this is a writing guide that readers and writers will turn to again and again” (Booklist, starred review). Mystery Writers of America (MWA) is known for providing unparalleled resources on the craft, art, and business of storytelling, helping writers of all levels improve their skills for nearly a century. Now, this handbook helps authors navigate the ever-shifting publishing landscape—from pacing, plotting, the business side of publishing, to the current demand for diversity and inclusivity across all genres, and more. Featuring essays by a new generation of bestselling experts on various elements of the craft and shorter pieces of crowd-sourced wisdom from the MWA membership as a whole, the topics covered can be categorized as follows: —Before Writing (rules; genres; setting; character; research; etc.) —While Writing (outlining; the plot; dialogue; mood; etc.) —After Writing (agents; editors; self-pub; etc.) —Other than Novels (short stories; true crime; etc.) —Other Considerations (diverse characters; legal questions; criticism) Also included is a collection of essays from MWA published authors—including Jeffery Deaver, Tess Gerritsen, and Charlaine Harris—selected by bestselling authors Lee Child and ... Unknown localization key: "more"

Objev podobné jako How to Write a Mystery - Mystery Writers of America

This book will help you plot like a pro, master the art of suspense like Poe, craft captivating dialogue like Twain and - most crucially - get your short stories published.How to Write Short Stories and Get Them Published is the essential guide to writing short fiction. It takes the aspiring writer from their initial idea through to potential outlets for publication and pitching proposals to publishers. Along the journey this guide considers the most important aspects of creative writing, such as character, plot, point of view, description and dialogue. All of these areas are illustrated with examples of classic fiction, and accompanied by exercises that will help every writer hone their natural skill and talent into the ability to craft compelling short stories.

Objev podobné jako How to Write Short Stories and Get Them Published - Ashley Lister

A systematic guide to successfully producing written work for business and management degrees. The authors address the all-too-common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. New to the Second Edition: Relevance of writing skills to employability highlighted throughout Additional content on researching a topic New content on adapting writing for different audiences New content on academic writing tips Addition of useful websites Additional coverage of plagiarism More on critical evaluation More on changing requirements through different levels of study. Suitable for all business and management students looking to improve their essay writing skills. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!

Objev podobné jako How to Write Successful Business and Management Essays - Markus Hasel, Patrick Tissington

Fully updated since first publication in 2007, and with extended and revised sections in key areas such as Plagiarism & Copyright, Ethics in research, and Citing & Referencing, How to write Dissertations & Research Projects will allow a student to assess and address their particular weaknesses in researching and writing dissertations and longer pieces of coursework and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.

Objev podobné jako How to Write Dissertations & Project Reports - Jonathan Weyers, Kathleen McMillan

Huge numbers of people want to write for children, but it is notoriously difficult to find a publisher in this increasingly comeptitive area. This inspiring and practical guide from acknowledged expert on children''s publishing Louise Jordan, will show you how to make your work stand out from the crowd and appeal to commissioning editors, and, of course, your intended audience.

Objev podobné jako How To Write For Children And Get Published - Louise Jordan

This book takes the reader carefully through each stage of the essay writing process from the interpretation of the question, to the research, planning and revision. They are shown not just how to improve their study skills such as note-taking, reading, organisation and writing, but their thinking skills too. The reader will learn how to analyse difficult concepts, criticise and evaluate arguments, use evidence and develop more ideas of their own. It provides clear and practical advice throughout and gives students the confidence they need to tackle written assignments.New for this edition - A new chapter on maintaining focus and gathering ideas, which will help students to switch off from distractions and create a clear space for good thinking- A new chapter entitled ‘creating your own arguments: synthesising ideas’ which will show students how to go beyond recycling the arguments and ideas they read and, instead, will give them the tools to make connections, generate insights and create innovative explanations of their own.- Chapter 36 (referencing and bibliographies) will include a new section on how to use sources more effectively- Chapter 35 (plagiarism) will be updated to include a new section on plagiarism detection software, and will contain additional examples ... Unknown localization key: "more"

Objev podobné jako How to Write Better Essays - Greetham Bryan

First published in 1969, this classic manual of automotive repair equips VW owners with the practical skills to keep their Volkswagen running smoothly. Inside you''ll find:- Expert knowledge on any air-cooled Volkswagen built through 1978, including Bugs, Karmann Ghias, vans, and campers- Easy-to-understand, fun-to-read information for novice and veteran mechanics alike, with anecdotal descriptions and clear language to help take the mystery out of diagnostic, maintenance, and repair procedures- Trusted advice from the late John Muir, whose in-depth knowledge and sense of humor have guided Volkswagen enthusiasts for nearly 50 years- Hand-lettered with intricate hand-drawn illustrations throughout- Updated information on problem-solving, with new photos and an updated resource listPacked with trusted insight, troubleshooting tips, and clear directions, How to Keep Your Volkswagen Alive is the ultimate VW manual.

Objev podobné jako How to Keep Your Volkswagen Alive - John Muir, Tosh Gregg, Peter Aschwanden

"Where I come from, where modesty is a sin, Flintoff ''s book would be called ''The Indispensable Guide to Giving an Unforgettable Speech''."Jay Heinrichs, New York Times bestselling authorMost of us dread public speaking. But at some point we find ourselves forced to make a speech. And we worry: Will my jokes fall flat? What if I freeze? Is it okay to read notes? What if people walk out?This book won''t magically transform you into a fast-talking corporate hotshot. But it will show you how to think about public speaking in a new way, and with a spot of luck, you will achieve adequacy. Or better!Drawing on ancient principles of rhetoric and his own entertaining successes and failures on the speech-giving circuit, John-Paul Flintoff provides simple but effective techniques to help you to speak with confidence to any crowd, whether it''s a work presentation or a best friend''s wedding.Humble but motivating, this is a guide to finding your voice, even if it''s a bit croaky at first, and a reassuring affirmation that we all have something to say.

Objev podobné jako A Modest Book About How to Make an Adequate Speech - John-Paul Flintoff

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Transform academic writing hurdles into manageable tasks with updated strategies that boost productivity without sacrificing personal time. Drawing on psychology and real experiences, the guide empowers scholars to write and revise articles, dissertations, books, and proposals while maintaining a balanced life.

Objev podobné jako How to Write a Lot - Paul J. Silvia

''Generous, enjoyable and well informed.'' Observer''500 expertly potted plots and personal comments on a wide range of pop and proper prose fiction.'' The Times___________________________________________________________Ranging all the way from Aaron''s Rod to Zuleika Dobson, via The Devil Rides Out and Middlemarch, literary connoisseur and sleuth John Sutherland offers his very personal guide to the most rewarding, most remarkable and, on occasion, most shamelessly enjoyable works of fiction ever written.He brilliantly captures the flavour of each work and assesses its relative merits and demerits. He shows how it fits into a broader context and he offers endless snippets of intriguing information: did you know, for example, that the Nazis banned Bambi or that William Faulkner wrote As I Lay Dying on an upturned wheelbarrow; that Voltaire completed Candide in three days, or that Anna Sewell was paid £20 for Black Beauty? It is also effectively a history of the novel in 500 or so wittily informative, bite-sized pieces.Encyclopaedic and entertaining by turns, this is a wonderful dip-in book, whose opinions will inform and on occasion, no doubt, infuriate.__________________________________________________''Anyone hooked on fiction should be warned: this book will feed your addiction.'' Mail on Sunday''A dazzling array of genres, periods, styles and tastes... chatty, ... Unknown localization key: "more"

Objev podobné jako How to be Well Read - Sutherland John

''Profound and vulnerable. An essential gift for all of us that relate'' - Anne MauroWhat do we mean when we say ''relationship''?How do we separate our needs and desires from norms and expectations?How can we approach our relationships with mutuality, care and compassion?This down-to-earth guide is the ultimate companion for anybody who wants to examine their place in the world -- how we relate to ourselves, and others. With considerations of historical, cultural, and developmental contexts; explorations of relationship diversity as it manifests in queerness, the ace and aro spectrum, non-monogamy and neurodivergence ; and a look towards deeper, compassionate, interdependent ways to relate - this book will help people of all ages, backgrounds and identities explore their relational world.

Objev podobné jako How to Understand Your Relationships - Meg-John Barker, Alex Iantaffi

Eco gardening can lessen our overconsumption of natural resources, reduce waste, cut energy use, and make a positive contribution to reducing our carbon footprint. Each page of this planet-friendly book is bursting with ideas for creating your own eco garden on any scale from a small courtyard to a large garden or allotment. Find out how to make soil-building compost from kitchen and household waste, how to save energy by harvesting rainwater, and how to utilise sunlight in your garden. Discover organic techniques that improve biodiversity and attract pest-eating animals and insects. Learn the value of using recycled and reclaimed materials for landscaping. Six eco garden ‘greenprints'' are packed with environmentally friendly ideas. Simple projects include making a pond and a wildlife hotel, turning a lawn into a wildflower meadow, and planting a ‘fedge''. Packed with practical advice and 500 photographs, this book is for everyone who wants a beautiful, productive backyard that won''t cost the earth.

Objev podobné jako How to Create an Eco Garden - John Walker

In this evocative and playful companion to their New York Times bestselling picture book How to Read a Book, Newbery Medalist Kwame Alexander teams up with poet Deanna Nikaido and Caldecott Honoree Melissa Sweet to celebrate the magic of discovering your very own poetry in the world around you. Begin with a questionlike an acornwaiting for spring. From this first stanza, readers are invited to pay attention—and to see that paying attention itself is poetry. Kwame Alexander and Deanna NikaidoÂ’s playful text and Melissa SweetÂ’s dynamic, inventive artwork are paired together to encourage readers to listen, feel, and discover the words that dance in the world around them—poems just waiting to be written down. Â

Objev podobné jako How to Write a Poem - Alexander Kwame, Deanna Nikaido

Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.

Objev podobné jako How to Write Reports and Proposals - Patrick Forsyth

''A goldmine of wisdom'' CYNDI DARNELL''Gentle, kind and embracing'' JUNO ROCHE''Interesting and engaging'' JUSTIN HANCOCKGay, straight, queer, pansexual, demisexual, ace...? Sexuality is complex and diverse, but it doesn''t have to be confusing.This down-to-earth guide is the ultimate companion for understanding, accepting and celebrating your sexuality. Written by two internationally renowned authors and therapists, the book explains how sexuality works in terms of our identities, attractions, desires and practices, and explores how it intersects with our personal experiences and the world around us.With activities and reflection points throughout, it offers space to tune into yourself and think deeply about your own sexuality. You''ll hear from people across the sexuality spectrum and in different relationship set-ups, and be inspired by the ideas of scholars, activists and practitioners. Sexuality is a vast and wonderful landscape - let this book guide you on your journey!

Objev podobné jako How to Understand Your Sexuality - Meg-John Barker, Alex Iantaffi

Forensic psychology has grown significantly in recent years, with increasing numbers of professionals working in the field. But how do you qualify as a forensic psychologist, and what is the job really like? This is the first guide to a role we usually only see through the lens of television or film dramas. It provides an overview of what the job involves, the educational qualifications and training you will need to take, and what those first few years in the job are actually like. Including tips on how to make the most of opportunities available, the book also features testimonials from forensic psychologists currently working in the field, plus information on related careers paths.

Objev podobné jako How to Become a Forensic Psychologist - John Bailey, Dee Anand, Julie Harrower

''Excellent'' KATE BORNSTEIN''The compassionate, accessible manual the world has been waiting for'' LAURIE PENNYHave you ever questioned your own gender identity? Do you know somebody who is transgender or who identifies as non-binary? Do you ever feel confused when people talk about gender diversity?This down-to-earth guide is for anybody who wants to know more about gender, from its biology, history and sociology, to how it plays a role in our relationships and interactions with family, friends, partners and strangers. It looks at practical ways people can express their own gender, and will help you to understand people whose gender might be different from your own. With activities and points for reflection throughout, this book will help people of all genders engage with gender diversity and explore the ideas in the book in relation to their own lived experiences.

Objev podobné jako How to Understand Your Gender - Meg-John Barker, Alex Iantaffi

Psát anglicky není žádná věda. Stačí se naučit základní pravidla, strukturu, jak se vyhnout častým chybám a můžete se do toho s chutí pustit. SEŠIT EMAILS OBSAHUJE pravidla pro psaní e-mailů v angličtině praktické rady, které vám pomohou texty správně strukturovat chyby, kterých byste se měli během psaní vyvarovat

Objev podobné jako How to Write Emails - Hybridní publikace - Tom Czaban

Psát anglicky není žádná věda. Stačí se naučit základní pravidla, strukturu, jak se vyhnout častým chybám a můžete se do toho s chutí pustit. SEŠIT ESSAYS OBSAHUJE pravidla pro psaní esejí v angličtině praktické rady, které vám pomohou texty správně strukturovat chyby, kterých byste se měli během psaní vyvarovat

Objev podobné jako How to Write Essays - Hybridní publikace - Tom Czaban

Psát anglicky není žádná věda. Stačí se naučit základní pravidla, strukturu, jak se vyhnout častým chybám a můžete se do toho s chutí pustit. SEŠIT LETTERS OBSAHUJE pravidla pro psaní dopisů v angličtině praktické rady, které vám pomohou texty správně strukturovat chyby, kterých byste se měli během psaní vyvarovat

Objev podobné jako How to Write Letters - Hybridní publikace - Tom Czaban

This guide is written to help users to produce Scope for the NEC3 Professional Services Contract (PSC) and is produced in Association with Mott McDonald. Good quality Scope is vital to achieving better outcomes for professional services contracts, and reducing misunderstandings and disputes. Scope should be prepared with individual service requirements and the operation of the PSC in mind.

Objev podobné jako How to write the PSC Scope - NEC

Awaken the author in every child with this inspiring book. Ideal for children wanting to enter story writing competitions!A humorous and authoritative book designed to help children unlock their story ideas and share hints and tips for story writing. Key features include:&#8226 Written by children''s fiction author Christopher Edge&#8226 Includes real examples of children''s writing&#8226 Will inspire even the reluctant writer to tell their own stories&#8226 Uses the findings from the Oxford Children''s Corpus, a unique database of thousands of words written by and for children&#8226 For children aged 13 and under

Objev podobné jako How to Write Your Best Story Ever! - Christopher Edge

This guide is written to help users to produce Works Information for the NEC3 Engineering and Construction Contract (ECC). Good quality Works Information is vital to achieving better outcomes for engineering and construction contracts, and reducing misunderstandings and disputes. Works Information should be prepared with individual works requirements and the operation of the ECC in mind.

Objev podobné jako How to write the ECC Works Information - NEC

An excellent introduction to the unique voice of Gertrude Stein and a treat for her fans, this 1931 book presents the modernist author's thoughts on the art and craft of writing.

Objev podobné jako How to Write - Gertrude Stein