how to write a marketing plan john westwood

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Objev podobné jako How to Write a Marketing Plan - John Westwood

Learn how to write and give a flawlessly funny speech for any occasion with Emmy-winning comedy writers Carol Leifer and Rick Mitchell. With a foreword by Carol Burnett. Giving a speech about someone is hard. Giving a funny speech that people are actually going to pay attention to is even harder. In How to Write a Funny Speech for a Wedding, Bar Mitzvah, Graduation & Every Other Event You Didn’t Want to Go to in the First Place, Leifer and Mitchell will teach you how to write the perfect speech so you can look awesome, make some people laugh, and get it over with. Quick and easy to use, this book is broken into short chapters full of priceless tips and advice. Leifer and Mitchell will walk you through how to: Properly write, phrase, and deliver your speech so you not only flatter your subject but also keep the rest of the audience interested (and maybe you’ll even get a standing ovation, but we can’t guarantee that—that would be cool, though, right?). Nail down how to get started so people actually pay attention to you (in a good way). Figure out how to deliver and perfect comedic nuances with a crash course in what you should and shouldn't say so you don't scare the compression socks off grandma. Hear from these seasoned comedy writers as they dish out public speaking advice that will make you look like you totally do this all the time. Take a closer look at a handful of successful real‑life speeches from real‑life people, annotated for a better understanding of why other people were better than you so you can be better than them. Enjoy bonus content like Carmela's retirement toast to Tony Soprano and Homer Simpson’s speech at Bart’s graduation. And if, in the end, you still have no idea what to say about your niece at her Bat Mitzvah, there’s a handy fill-in speech template at the back so you can spend more time figuring out what you’re going to wear. Happy writing!EXPERT AUTHORS: As a successful comedy writer, Carol Leifer has been Emmy‑nominated for her writing on such classics as Seinfeld, The Larry Sanders Show, Saturday Night Live, and the Oscars, and won a Writer’s Guild Award for her work on Modern Family, among many other accolades. She is a writer/co‑executive producer for the Emmy‑winning HBO show Hacks and a writer/consulting producer for HBO’s Curb Your Enthusiasm. Rick Mitchell has written for TMZ and had a six‑season stint writing for The Ellen DeGeneres Show, winning him five Daytime Emmys. Delivering speeches at countless organization benefits, weddings, and more, the pair are seasoned speech-givers ready to help you successfully write and deliver your own. EASY TO USE: This practical book on writing and delivering a funny speech is divided into short, easy-to-read sections with plenty of tips, advice, and templates, making the task much less daunting for anyone and everyone. HANDY PUBLIC SPEAKING REFERENCE BOOK: A timeless aid for writing and delivering a speech at any point in life, How to Write a Funny Speech ... is a useful book to give, receive, and keep.Perfect for: Anybody who needs to write a speech celebrating a friend, family member, or couple Best men and maids/matrons of honor for weddings or vow renewals Family and friends of graduates, retirees, or honorees Bar mitzvah or bat mitzvah celebrants

Objev podobné jako How to Write a Funny Speech… - Carol Leifer, Rick Mitchell

Learn the craft of creating a page-turning romantasy novel in this easy-to-follow guide from writing expert and renowned author of The Savior’s Series, Jenna Moreci.In How to Write Romantasy, Moreci takes you from your first kernel of inspiration through the resolution of your novel, ensuring you hit all the key elements along the way. Chapters are organized around specific plot points, necessary skills, and common questions, covering topics such as building a fantasy framework, creating compelling characters, learning the art of the tease, and bringing home the happily ever after. Each chapter is followed by a summary that you can use for quick reference. You will learn:• How to marry the fantasy plot with the romantic storyline• How to write a marketable book that romantasy readers will love• How to create a shippable pairing that makes fans swoon• How to build romantic and physical chemistry• How to pace the story if you’re writing a seriesDelivered with a hefty dose of humor, Moreci’s clear and simple methods are accessible for writers of all experience levels. With How to Write Romantasy, you will walk away with a deeper understanding of the genre and plenty of inspiration to build your very own romantasy novel.

Objev podobné jako How to Write Romantasy - Jenna Moreci

šumivé víno s květinovými tóny

How to Write Poems is packed with exciting activities to get your pen flowing! Make poems out of leaves, carve out a mud poem, go on an outdoors simile hunt, and play poetry games in the playground. Whether you already write poems, you’ve never written before, or you’re not even sure what a poem is – this is the book for you. Full of useful tips and starting points, How to Write Poems will make you chuckle, make you think, and inspire you to write your own poetry. Join the Children''s Laureate, Joseph Coelho, as he explores a mind-boggling selection of poetry: from laughable limericks to poetic puns, and from ridiculous rhymes to silly sibilance. Pick up this book, grab a pen, and get going!

Objev podobné jako How To Write Poems - Coelho Joseph

This practical guide takes undergraduate students step-by-step through the process of completing a dissertation, from the initial stages of generating original ideas and planning the project through to writing their first draft and critically reviewing their own work. It shows students how to choose the most appropriate methods for collecting and analysing their data and how to then integrate this research into their dissertation. Students will learn how to develop consistent and persuasive arguments and write up their research in a clear and concise style.This book is an essential resource for undergraduates of all disciplines who are required to write a dissertation as part of their degree. New to this Edition:- Includes expanded material on research ethics- Contains two new chapters on presenting research posters and delivering oral presentationsAccompanying online resources for this title can be found at bloomsburyonlineresources.com/how-to-write-your-undergraduate-dissertation. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Objev podobné jako How to Write Your Undergraduate Dissertation - Greetham Bryan

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Objev podobné jako How To Write Better Copy - Steve Harrison

Invent terrific heroes and revolting villains to star in your story with the World''s NUMBER ONE Storyteller! Perfect for home learning, pick up your pen and join Charlie and Mr Wonka to learn how to write the MOST MAGNIFICENT characters. These super fun activities will help you to:· Improve language and vocabulary skills· Develop the tools you need to write your own stories· Learn how to create heroes and villains with their own interests, behaviours and backstoriesRoald Dahl''s Creative Writing will spark your creativity, build your confidence and inspire you through the wonderful worlds of Roald Dahl''s best loved stories! Filled with top tips and ideas boxes, each book introduces techniques and methods to help you plan and write a phizz-whizzing story of your own!

Objev podobné jako Roald Dahl's Creative Writing with Charlie and the Chocolate Factory: How to Write Tremendous Characters - Roald Dahl

First you have to come out with a flow of ideas and decide which ones will work. Then you must give them a tight structure, and then write crisp dialogue which builds in constant laughs. This practical but inspirational book guides new and more experienced writers step by step through the process of each comedy genre. It gives space for your creativity to shine as you gradually build your skills.Beginning with sketches, the basic building blocks of comedy, you’ll find how you can quickly create great premises, and then structure them into two-minute slices of hilarity. The same techniques will help you write a string of jokes and one-liners.· A practical guide to comedy as you write it, from creating mindmaps from which to glean your new material, to techniques of structure, characterisation and dialogue which work.· Covers the distinct techniques and mindsets needed by each genre in turn, in the usual progression of a writer’s career - from jokes and sketches to sitcoms.You’ll also learn how to find outlets for your work, from submitting to the BBC to staging your own show or filming comedy for the internet.

Objev podobné jako How To Write Comedy - Tony Kirwood

Plan brilliant beginnings, magnificent middles and excellent endings with the World's NUMBER ONE Storyteller!Think up terrific stories with Fantastic Mr Fox and learn how to structure the perfect plot.These super fun activities will help you to:* Improve language and vocabulary skills* Develop the tools you need to write your own stories* Learn how to use action scenes, perspective and tense to write an exciting story.Roald Dahl's Creative Writing will spark your creativity, build your confidence and inspire you through the wonderful worlds of Roald Dahl's best loved stories!Filled with top tips and ideas boxes, each book introduces techniques and methods to help you plan and write a phizz-whizzing story of your own!

Objev podobné jako Roald Dahl Creative Writing with Fantastic Mr Fox: How to Write a Marvellous Plot - Roald Dahl

"This book is one I wish I had bought at the start of my Psychology degree." – Five-star reviewEssay writing is a key part of the Psychology degree and knowing how to write effective and compelling academic essays is key to success. Whether it′s understanding how to implement feedback you receive on essays, how to stop procrastinating or what makes an effective introduction, this book covers it all. Drawing on insights derived from teaching thousands of students over a 25-year period How to Write Brilliant Psychology Essays provides the keys that will unlock your writing potential.Ace your Assignment provide practical tips to help succeedExercises help try the theory out in practiceTake away points highlight the key learnings from each chapterOnline resources provide even more help and guidance.

Objev podobné jako How to Write Brilliant Psychology Essays - Paul Dickerson

A bestselling author’s definitive guide to writing and publishing research-based nonfiction for a wide audience Writing fact-based nonfiction for large general audiences requires two different skills: the ability to conduct rigorous research and to craft engaging prose. Tilar J. Mazzeo is one of the few people with extensive experience in both arenas, as a tenured academic and a New York Times bestselling author whose books have been made into a major motion picture and translated into more than fifteen languages.She is also a sought-after writing coach with a passion for helping others communicate their expertise more broadly. In this practical how-to book, Mazzeo draws on her experiences writing and publishing bestsellers to offer an indispensable guide for anyone looking to write narrative nonfiction for a large public audience. In a series of frank and illuminating chapters, she leads readers through the entire process, from conception to publication and beyond.She covers choosing a topic, finding an agent, negotiating a contract, crafting an effective proposal, creating a compelling narrative, marketing one’s work, and developing an author platform. Most importantly, she provides step-by-step advice on how to write prose that will resonate broadly. The ultimate insider’s account, this book will help researchers convey their knowledge effectively so it has impact in the public sphere.

Objev podobné jako How to Write a Bestseller - Tilar J. Mazzeová

Practical advice from a successful and expert writer of historical and crime novels: William Ryan, writer & creative writing teacher. Learn the craft of effective storytelling with the Writers'' & Artists'' Guide to How to Write. Novelist William Ryan introduces the techniques needed to construct, craft and draft a novel. He provides tried-and-tested examples and details on what to consider when writing for any audience, across any genre. Each chapter tackles a key aspect of the writing process, including how to: structure a novel, develop central and subsidiary characters, create atmosphere and tension, write punchy dialogue and pacey scenes. This is the perfect guide for any writer looking for clear and informed advice on getting their ideas on to the page from the bestselling and trusted creative writing brand.

Objev podobné jako Writers' & Artists' Guide to How to Write - William Ryan

It’s midwinter in 1968. As an eleven-year-old child, chopping wood in the back yard of his parents’ council house, John Moon made a decision which impacted his world forever: he was not going to live his life this way. In this delightful book, John tells his story, from the high-speed thrills of motor sport to the gradual building of his property portfolio. With candour, humour and sometimes brutal honesty, he shares the successes, the hard times and the out-and-out disasters. There was no rich relative waiting in the wings to bail him out, no influential contact offering him a lucrative career straight out of school, no university education. John started with nothing and went on to place himself within the top 1% of the UK’s wealthiest households. And the golden nuggets of advice throughout his book will show you how similar success could be yours. Life’s ultimate dilemma: will you live for the moment or plan for tomorrow? Whatever you choose, How To Make Something From Nothing – the story of an ordinary man who has lived an extraordinary life – is guaranteed to inform and entertain you.

Objev podobné jako How To Make Something From Nothing - John Moon

New York Times Bestseller“Both deeper and more democratic than The Elements of Style” —Adam Haslett, Financial Times“A guided tour through some of the most beautiful, arresting sentences in the English language.” —SlateIn this entertaining and erudite gem, world-class professor and New York Times columnist Stanley Fish offers both sentence craft and sentence pleasure, skills invaluable to any writer (or reader). Like a seasoned sportscaster, Fish marvels at the adeptness of finely crafted sentences and breaks them down into digestible morsels, giving readers an instant play-by-play. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works. It is a book that will stand the test of time.

Objev podobné jako How to Write a Sentence - Stanley Fish

As a nursing or health and social care student, academic writing is one of the main ways you’re assessed. However, how to approach your assignments can be a challenge.This is a short, simple guide to the academic writing process, helping you to grow in confidence, to write critically and engagingly, and to develop your voice.Whether you are just starting your course, returning to study or looking to improve your style, you’ll find out how to:·       Get into the mindset for independent study and reflection·       Source and evaluate literature and evidence·       Develop your critical writing skills·       Structure your work

Objev podobné jako How to Write Brilliantly - Deborah Miarkowska

A ROUGH TRADE and PITCHORK BOOK OF THE YEAR‘A guide to rediscovering the joys of creating that we all felt as children.’NEW YORK TIMESOne of the century''s most feted singer-songwriters, Wilco''s Jeff Tweedy, digs deep into his own creative process to share his unique perspective about song-writing and offers a warm, accessible guide to writing your first song, championing the importance of making creativity part of your everyday life and experiencing the hope, inspiration and joy that accompanies it.''Fascinating.'' ROUGH TRADE''Eloquent.'' INDEPENDENT''Nourishing.'' PITCHFORK''A proselytiser for the act of songcraft.'' FINANCIAL TIMES‘A smart, funny, relentlessly practical guide.’ GQ''Delightful.'' ESQUIRE''Incisigve.'' VULTURE‘A book written by a musician that doesn’t relay autobiographical details in some form of (even loose) chronology is unusual; they typically have their own story to tell and that’s it, good or bad. Writing a book that goes some way to explaining the process behind their songwriting is something else altogether. Jeff Tweedy, in How to Write One Song, achieves this.’IRISH TIMES

Objev podobné jako How to Write One Song - Jeff Tweedy

''Funny and delightful'' - Abby Jimenez, New York Times bestselling author***Lucy Bowen has sworn off love.After too many failed relationships, she’s over the fairytale – but working at NYC’s biggest romance publisher, Heartwarming, means she can’t escape it. When the company’s bestselling author, Ruby Jones, threatens to leave due to dwindling sales (and a complete lack of inspiration), Lucy’s boss takes drastic action.Her new assignment? Go to a small lakeside town and find the spark for Ruby’s next big love story.Lucy expects picture-perfect charm, but the town – and its grumpy yet extremely attractive restaurant owner, Liam – have other ideas. He’s skeptical of city folk, and she has zero interest in falling for a small-town cliché. But rom-com rule number one? Love finds you when you least expect it...***Praise for Cristina Wolf"Filled with humor, charm, and sizzling chemistry" - Stacey Kennedy, USA Today bestselling author“This charming and funny story is the perfect small-town romance. One can’t help but root for Lucy and Liam on their journey to happily ever after.” - Farrah Rochon, New York Times bestselling author ***Readers LOVE How to Write a Rom-Com:''When I say I couldn’t put my kindle down tonight - I mean it!'' - 5-star NetGalley review''I hope this gets adapted into a movie. It was that good'' - 5-star NetGalley review''A perfect summer holiday read'' - 5-star NetGalley review

Objev podobné jako How to Write a Rom-Com - Cristina Wolf

A systematic guide to successfully producing written work for business and management degrees. The authors address the all-too-common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. New to the Second Edition: Relevance of writing skills to employability highlighted throughout Additional content on researching a topic New content on adapting writing for different audiences New content on academic writing tips Addition of useful websites Additional coverage of plagiarism More on critical evaluation More on changing requirements through different levels of study. Suitable for all business and management students looking to improve their essay writing skills. The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!

Objev podobné jako How to Write Successful Business and Management Essays - Markus Hasel, Patrick Tissington

Fully updated since first publication in 2007, and with extended and revised sections in key areas such as Plagiarism & Copyright, Ethics in research, and Citing & Referencing, How to write Dissertations & Research Projects will allow a student to assess and address their particular weaknesses in researching and writing dissertations and longer pieces of coursework and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.

Objev podobné jako How to Write Dissertations & Project Reports - Jonathan Weyers, Kathleen McMillan

How to Write a Parliamentary Speech is a practical guide to effective speechwriting from one of the best in the business. In this fresh, funny, practical guidebook, Paul Richards deploys his thirty years' experience writing parliamentary speeches to offer tips, tricks and sage advice.

Objev podobné jako How to Write a Parliamentary Speech - Paul Richards

A trailblazing collection of writing from Binyavanga Wainaina''s extraordinary life, featuring an introduction from his long-time friend, Chimamanda Ngozi AdichieBinyavanga Wainaina was a seminal author and creative force, remembered as one of the greatest chroniclers of contemporary African life.This ground-breaking collection brings together, for the first time, Binyavanga’s pioneering writing on the African continent including many of his most critically acclaimed pieces, such as the viral satirical sensation How to Write About Africa.Writing fearlessly across a range of topics - from politics to international aid, cultural heritage and redefining sexuality - this is a remarkable illustration of a writer at the height of his power.''A fierce literary talent'' Nesrine Malik, Guardian ‘A provocative satirist . . . his omnivorous brilliance [was] matched by ambition and vision on a continental scale’ New York Times

Objev podobné jako How to Write About Africa - Binyavanga Wainaina

Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow their tried-and-tested Smarter Student series approach to deliver timely, practical, hands-on guidance based on real-life experience from teaching and assessing students’ writing. How to write for university – academic writing for success is an invaluable tutorial and reference for any student approaching university writing assignments.

Objev podobné jako How to Write for University - Jonathan Weyers, Kathleen McMillan

This book takes the reader carefully through each stage of the essay writing process from the interpretation of the question, to the research, planning and revision. They are shown not just how to improve their study skills such as note-taking, reading, organisation and writing, but their thinking skills too. The reader will learn how to analyse difficult concepts, criticise and evaluate arguments, use evidence and develop more ideas of their own. It provides clear and practical advice throughout and gives students the confidence they need to tackle written assignments.New for this edition - A new chapter on maintaining focus and gathering ideas, which will help students to switch off from distractions and create a clear space for good thinking- A new chapter entitled ‘creating your own arguments: synthesising ideas’ which will show students how to go beyond recycling the arguments and ideas they read and, instead, will give them the tools to make connections, generate insights and create innovative explanations of their own.- Chapter 36 (referencing and bibliographies) will include a new section on how to use sources more effectively- Chapter 35 (plagiarism) will be updated to include a new section on plagiarism detection software, and will contain additional examples of plagiarism to illustrate more clearly the different forms this can take.

Objev podobné jako How to Write Better Essays - Greetham Bryan

First published in 1969, this classic manual of automotive repair equips VW owners with the practical skills to keep their Volkswagen running smoothly. Inside you''ll find:- Expert knowledge on any air-cooled Volkswagen built through 1978, including Bugs, Karmann Ghias, vans, and campers- Easy-to-understand, fun-to-read information for novice and veteran mechanics alike, with anecdotal descriptions and clear language to help take the mystery out of diagnostic, maintenance, and repair procedures- Trusted advice from the late John Muir, whose in-depth knowledge and sense of humor have guided Volkswagen enthusiasts for nearly 50 years- Hand-lettered with intricate hand-drawn illustrations throughout- Updated information on problem-solving, with new photos and an updated resource listPacked with trusted insight, troubleshooting tips, and clear directions, How to Keep Your Volkswagen Alive is the ultimate VW manual.

Objev podobné jako How to Keep Your Volkswagen Alive - John Muir, Tosh Gregg, Peter Aschwanden

"Where I come from, where modesty is a sin, Flintoff ''s book would be called ''The Indispensable Guide to Giving an Unforgettable Speech''."Jay Heinrichs, New York Times bestselling authorMost of us dread public speaking. But at some point we find ourselves forced to make a speech. And we worry: Will my jokes fall flat? What if I freeze? Is it okay to read notes? What if people walk out?This book won''t magically transform you into a fast-talking corporate hotshot. But it will show you how to think about public speaking in a new way, and with a spot of luck, you will achieve adequacy. Or better!Drawing on ancient principles of rhetoric and his own entertaining successes and failures on the speech-giving circuit, John-Paul Flintoff provides simple but effective techniques to help you to speak with confidence to any crowd, whether it''s a work presentation or a best friend''s wedding.Humble but motivating, this is a guide to finding your voice, even if it''s a bit croaky at first, and a reassuring affirmation that we all have something to say.

Objev podobné jako A Modest Book About How to Make an Adequate Speech - John-Paul Flintoff

Transform academic writing hurdles into manageable tasks with updated strategies that boost productivity without sacrificing personal time. Drawing on psychology and real experiences, the guide empowers scholars to write and revise articles, dissertations, books, and proposals while maintaining a balanced life.

Objev podobné jako How to Write a Lot - Paul J. Silvia

Eco gardening can lessen our overconsumption of natural resources, reduce waste, cut energy use, and make a positive contribution to reducing our carbon footprint. Each page of this planet-friendly book is bursting with ideas for creating your own eco garden on any scale from a small courtyard to a large garden or allotment. Find out how to make soil-building compost from kitchen and household waste, how to save energy by harvesting rainwater, and how to utilise sunlight in your garden. Discover organic techniques that improve biodiversity and attract pest-eating animals and insects. Learn the value of using recycled and reclaimed materials for landscaping. Six eco garden ‘greenprints'' are packed with environmentally friendly ideas. Simple projects include making a pond and a wildlife hotel, turning a lawn into a wildflower meadow, and planting a ‘fedge''. Packed with practical advice and 500 photographs, this book is for everyone who wants a beautiful, productive backyard that won''t cost the earth.

Objev podobné jako How to Create an Eco Garden - John Walker

In this evocative and playful companion to their New York Times bestselling picture book How to Read a Book, Newbery Medalist Kwame Alexander teams up with poet Deanna Nikaido and Caldecott Honoree Melissa Sweet to celebrate the magic of discovering your very own poetry in the world around you. Begin with a questionlike an acornwaiting for spring. From this first stanza, readers are invited to pay attention—and to see that paying attention itself is poetry. Kwame Alexander and Deanna NikaidoÂ’s playful text and Melissa SweetÂ’s dynamic, inventive artwork are paired together to encourage readers to listen, feel, and discover the words that dance in the world around them—poems just waiting to be written down. Â

Objev podobné jako How to Write a Poem - Alexander Kwame, Deanna Nikaido

Learn how to perfect your writing skills and script winning reports and persuasive proposals using real-life examples, sample copy and checklists and exercises.

Objev podobné jako How to Write Reports and Proposals - Patrick Forsyth

This guide is written to help users to produce Scope for the NEC3 Professional Services Contract (PSC) and is produced in Association with Mott McDonald. Good quality Scope is vital to achieving better outcomes for professional services contracts, and reducing misunderstandings and disputes. Scope should be prepared with individual service requirements and the operation of the PSC in mind.

Objev podobné jako How to write the PSC Scope - NEC

Awaken the author in every child with this inspiring book. Ideal for children wanting to enter story writing competitions!A humorous and authoritative book designed to help children unlock their story ideas and share hints and tips for story writing. Key features include:&#8226 Written by children''s fiction author Christopher Edge&#8226 Includes real examples of children''s writing&#8226 Will inspire even the reluctant writer to tell their own stories&#8226 Uses the findings from the Oxford Children''s Corpus, a unique database of thousands of words written by and for children&#8226 For children aged 13 and under

Objev podobné jako How to Write Your Best Story Ever! - Christopher Edge

This guide is written to help users to produce Works Information for the NEC3 Engineering and Construction Contract (ECC). Good quality Works Information is vital to achieving better outcomes for engineering and construction contracts, and reducing misunderstandings and disputes. Works Information should be prepared with individual works requirements and the operation of the ECC in mind.

Objev podobné jako How to write the ECC Works Information - NEC

Psát anglicky není žádná věda. Stačí se naučit základní pravidla, strukturu, jak se vyhnout častým chybám a můžete se do toho s chutí pustit. SEŠIT EMAILS OBSAHUJE pravidla pro psaní e-mailů v angličtině praktické rady, které vám pomohou texty správně strukturovat chyby, kterých byste se měli během psaní vyvarovat

Objev podobné jako How to Write Emails - Hybridní publikace - Tom Czaban

Psát anglicky není žádná věda. Stačí se naučit základní pravidla, strukturu, jak se vyhnout častým chybám a můžete se do toho s chutí pustit. SEŠIT ESSAYS OBSAHUJE pravidla pro psaní esejí v angličtině praktické rady, které vám pomohou texty správně strukturovat chyby, kterých byste se měli během psaní vyvarovat

Objev podobné jako How to Write Essays - Hybridní publikace - Tom Czaban

Psát anglicky není žádná věda. Stačí se naučit základní pravidla, strukturu, jak se vyhnout častým chybám a můžete se do toho s chutí pustit. SEŠIT LETTERS OBSAHUJE pravidla pro psaní dopisů v angličtině praktické rady, které vám pomohou texty správně strukturovat chyby, kterých byste se měli během psaní vyvarovat

Objev podobné jako How to Write Letters - Hybridní publikace - Tom Czaban

An excellent introduction to the unique voice of Gertrude Stein and a treat for her fans, this 1931 book presents the modernist author's thoughts on the art and craft of writing.

Objev podobné jako How to Write - Gertrude Stein

The complete and comprehensive way to support your studies and assessments in 2024 and exams in 2025. Get straight to the heart of the text with crystal-clear notes, focused analysis and expert summaries. Quickly demystify historical contexts and get to grips with the text''s form, language and structure. Efficiently unpick plots, contexts and themes and sharpen your memory of key facts, quotations and characters. Power up your essay-writing skills, learn how to write top-grade answers and feel fully ready and equipped to excel in any test or assessment. York Notes are the long-established experts in English Literature, and we take your success seriously. So whether you''re studying An Inspector Calls by J. B. Priestley for GCSE at home, online or in the classroom, York Notes is your best bet for the best grades. Packed with more powerful features than any other guide, this essential An Inspector Calls study companion is easy to use, brimming with essential info and will quickly become your go-to buddy as you navigate your GCSE course, build your confidence, stay motivated and get ready to impress in any test, assessment or exam. To make sure you feel really ready for the unique challenges of assessment and to get the grades you know you deserve, why not use this Study Guide with the York Notes Workbook and Practice Tests for An Inspector Calls? Just search for 9781292100791 for the Workbook and 9781292195414 for the Practice Tests. Looking for a speedier way to refresh and remember what really matters? Our unique Rapid Revision Cards are fast, fun and have all the answers. Just search now for 9781292273624.

Objev podobné jako An Inspector Calls York Notes GCSE English Literature Study Guide - for 2026, 2027 exams - J. Priestley, John Scicluna

The complete and comprehensive way to support your studies and assessments in 2021 and exams in 2022. Get straight to the heart of the text with crystal-clear notes, focused analysis and expert summaries. Quickly demystify historical contexts and get to grips with the text''s form, language and structure. Efficiently unpick plots, contexts and themes and sharpen your memory of key facts, quotations and characters. Power up your essay-writing skills, learn how to write top-grade answers and feel fully ready and equipped to excel in any test or assessment. York Notes are the long-established experts in English Literature, and we take your success seriously. So whether you''re studying Romeo and Juliet by William Shakespeare for GCSE at home, online or in the classroom, York Notes is your best bet for the best grades. Packed with more powerful features than any other guide, this essential Romeo and Juliet study companion is easy to use, brimming with essential info and will quickly become your go-to buddy as you navigate your GCSE course, build your confidence, stay motivated and get ready to impress in any test, assessment or exam. To make sure you feel really ready for the unique challenges of assessment and to get the grades you know you deserve, why not use this Study Guide with the York Notes Workbook and Practice Tests for Romeo and Juliet? Just search for 9781292100821 for the Workbook and 9781292236834 for the Practice Tests. Looking for a speedier way to refresh and remember what really matters? Our unique Rapid Revision Cards are fast, fun and have all the answers. Just search now for 9781292273662.

Objev podobné jako Romeo and Juliet York Notes GCSE English Literature Study Guide - for 2026, 2027 exams - William Shakespeare, Jo Heathcote, John Polley

A guide to the most illuminating literature of the modern world. Science fiction and fantasy comprise some of the great works of the human imagination—and some of the most abhorrent. This is your Politically Incorrect Guide® to a literary tradition that is a key to understanding the modern world. Before men knew how to write, they were telling each other stories of gods and monsters. But science fiction and fantasy are not escapist literatures and they never have been. Science fiction grapples with the great questions of technology and human society. Fantasy grapples with the great questions of the human spirit. A reader who can find his way to the enduring classics of these genres will be immeasurably enriched. In this book you’ll learn about futurists and dreamers such as Ray Bradbury and J. R. R. Tolkien, master storytellers such as Orson Scott Card and Isaac Asimov, troubled scribes such as J. K. Rowling and George R. R. Martin, and failed visionaries who preach a dysfunctional anti-human future such as Ursula LeGuin and the covens of woke disciples infesting the literature of the imagination.The Politically Incorrect Guide to Science Fiction and Fantasy is a gazetteer to futures filled with big dreams and innovation, imparting a healthy sense of wonder and mapping those dangerous regions filled with dragons waiting to consume with fire the careless, uninformed, and prideful. All is chaos, yet nothing is new. This is the perfect moment to give guidance to readers and to new practitioners alike.

Objev podobné jako Politically Incorrect Guide to Science Fiction and Fantasy - D. J. Butler

Midnight. A call out to an isolated farm on the outskirts of Oxford. A body shot at point-blank range in the kitchen. -------- ''One of the finest crime writers we have'' Mark Billingham ''Fawley is back and better than ever'' Shari Lapena ''Emotionally riveting, taut, and suspenseful'' Karin Slaughter It looks like a burglary gone wrong, but DI Adam Fawley suspects there''s something more to it. When the police discover a connection to a high-profile case from years ago, involving a child''s murder and an alleged miscarriage of justice, the press go wild. Suddenly Fawley''s team are under more scrutiny than ever before. And when you dig up the past, you''re sure to find a few skeletons... The sixth twisty, up-all-night thriller from the Sunday Times bestselling Cara Hunter. For fans of Shari Lapena, Claire Douglas and Lisa Jewell. -------- Everyone loves Cara Hunter ''An intelligent and immersive thriller with a gritty human story'' Janice Hallett, The Twyford Code''If you have not sampled Adam Fawley before, now is certainly the time'' Daily Mail''A mystery that is both satisfying and surprising'' Sunday Times Crime Club ''A great premise, tight plotting, and characters who live beyond the page'' JP Delaney, Playing Nice ''A clever, fascinating book'' Araminta Hall, Hidden Depths ''If you start, you won''t be able to stop'' Nicci French, The Unheard ''A masterclass in how to write crime fiction'' John Marrs, The Vacation ''The DI Adam Fawley series just keeps getting better and better'' Victoria Selman, Truly, Darkly, Deeply ''Twist follows twist at a breathtaking pace'' Daily Mail And readers are loving this series, too ''All hail the new queen of all things crime'' Penny, Netgalley ''Mind-bending brilliance'' Kath, Netgalley ''Definitely for fans of Lisa Gardner, Karin Slaughter and the like'' Fiona, Netgalley ''This series just gets better and better'' Tina, Netgalley

Objev podobné jako Hope to Die - Cara Hunterová

Turn the avalanche of raw data from Azure Data Explorer, Azure Monitor, Microsoft Sentinel, and other Microsoft data platforms into actionable intelligence with KQL (Kusto Query Language). Experts in information security and analysis guide you through what it takes to automate your approach to risk assessment and remediation, speeding up detection time while reducing manual work using KQL. This accessible and practical guide—designed for a broad range of people with varying experience in KQL—will quickly make KQL second nature for information security. Solve real problems with Kusto Query Language— and build your competitive advantage: Learn the fundamentals of KQL—what it is and where it is used Examine the anatomy of a KQL query Understand why data summation and aggregation is important See examples of data summation, including count, countif, and dcount Learn the benefits of moving from raw data ingestion to a more automated approach for security operations Unlock how to write efficient and effective queries Work with advanced KQL operators, advanced data strings, and multivalued strings Explore KQL for day-to-day admin tasks, performance, and troubleshooting Use KQL across Azure, including app services and function apps Delve into defending and threat hunting using KQL Recognize indicators of compromise and anomaly detection Learn to access and contribute to hunting queries via GitHub and workbooks via Microsoft Entra ID

Objev podobné jako The Definitive Guide to KQL - Mark Morowczynski, Rod Trent, Matthew Zorich

Set out on a time-travelling expedition to Ancient Egypt!Fetch your backpack and join adventurer Mia on a spectacular journey down the Nile, meeting the very first pharaoh, visiting the Great Pyramid and unearthing some animal mummies!Along the route, you can find out about:- the Nile river- how to write in hieroglyphs- the gods and goddesses of ancient Egypt- mummies, pyramids and the afterlife- family life and school- the Battle of Kadesh- staying healthy- the last pharaohsWith astonishing facts and interactive activities, this captivating book will excite and inspire the adventurers of the future.

Objev podobné jako An Adventurer's Guide to Ancient Egypt - Isabel Thomas

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for marketing planning and marketing strategy courses.

Objev podobné jako Marketing Planning & Strategy - John Dawes

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

There are many ways prospective authors routinely sabotage their own work. But why leave it to guesswork? Misstep by misstep, How Not to Write a Novel shows how you can ensure that your manuscript never rises above the level of unpublishable drivel; that your characters are unpleasant, dimensionless versions of yourself; that your plot is digressive, tedious and unconvincing; and that your style is reliant on mangled clichés and sesquipedalian malapropisms. Alternatively, you can use it to identify the most common mistakes, avoid them and actually write a book that works.Guardian Award shortlisted novelist Sandra Newman and veteran editor Howard Mittelmark have distilled 30 years of teaching, editing, writing and reviewing fiction into a hilarious and liberating guide that is the perfect read for anyone who''s ever laughed at a badly written piece of prose and for anyone who''s ever penned one - and doesn''t want to do it again.

Objev podobné jako How NOT to Write a Novel - Sandra Newman, Howard Mittelmark

Legal research and legal writing: Essential skills for success in the world of lawThe new edition of How to think, write and cite provides students who are new to law with clear and practical guidance on mastering essential skills which will be key to success in their assignments and examinations, and which will also be invaluable in the workplace after graduating. Key features* Developed by experienced Irish academics and researchers specifically for Irish law students* Easy-to-follow, practical advice* Explanations of how to read legislation and court judgments* Step-by-step instructions for accessing online legal databases* Explains effective legal writing for exams and essays, including sample answers and essays* Explains when and how to cite in essays* Includes a detailed citation manual for Irish materials based on the internationally-accepted OSCOLA systemNew to the second edition* Up-to-date information on how to use online databases* Expanded section on use of software to automate and simplify referencing* New section on completing assignments* Discussion of expanding role of clinical legal education* Detailed discussion of different research methods, including doctrinal, historical and socio-legal research* Suggestions for further reading* Second edition of OSCOLA IrelandThe book is accompanied by a companion website, which will provide supplementary exercises and interactive quizzes which students can use to self-test at their own pace, or module co-ordinators can use to assess the work of students over the course of the module. (Please note that this website, while complementary to the book, is an independent endeavour by the authors. The book is sold as a stand-alone text.)The authorsJennifer Schweppe, School of Law, University of Limerick; Dr Ronan Kennedy, School of Law, National University of Ireland, Galway; Lawrence Donnelly, School of Law, National University of Ireland, Galway.

Objev podobné jako How to Think, Write and Cite - Jennifer Schweppe, Ronan Kennedy, Larry Donnelly

Learn how to think like an expert primary teacher and how to plan great lessons.This book explores the knowledge, skills and evidence base that expert teachers use to plan lessons in primary schools. It combines practical principles with robust ideas from theory to offer a flexible approach to fit any school′s preferred lesson planning format.Key features: Chapters are supported by examples from across the curriculum Deep insight into how expert teachers construct and teach their own lessons Carefully aligned to the National Curriculum in England, the initial teacher education Core Content Framework (CCF), the Early Career Framework (ECF) and the Teachers′ Standards.This is essential reading for student teachers on primary initial teacher education courses, via any route (PGCE, BA w/QTS, School Direct, SCITT and Teach First).

Objev podobné jako How to Plan Primary Lessons - Lorna Shires

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning