brands in the age of ai mark kingsley

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series:The Meaning of Branded Objects and A History of Brands.

Objev podobné jako Brands in the Age of AI - Mark Kingsley

Exploring the enduring legacy of colonialism as it transitions through postcolonialism and neocolonialism, shaping identity, culture, and indigeneity, Hamid H. Kazeroony reveals how power structures, representation, and justice continue to be influenced by these forces, especially in the evolving landscape of Artificial Intelligence.

Objev podobné jako Decoloniality in the Age of AI - Hamid H. Kazeroony

Longlisted for the Women s Prize for Non-Fiction Code Dependent is the intimate investigation of AI that we ve been waiting for, and it arrives not a moment too soon. - Shoshana Zuboff, author of The Age of Surveillance Capitalism Murgia combines her deep experience of the last decade in technology with incredible storytelling and the result is a nuanced, thoughtful and very accessible picture of a world deeply affected by AI. - Martha Lane Fox, Baroness Lane-Fox of SohoWhat does it mean to be human in a world that is rapidly changing thanks to the development of artificial intelligence, of automated decision-making that both draws on and influences our behaviour?Through the voices of ordinary people in places far removed from Silicon Valley, Code Dependent explores the impact of a set of powerful, flawed, and often exploitative technologies on individuals, communities, and our wider society. Madhumita Murgia, AI Editor at the FT, exposes how AI can strip away our collective and individual sense of agency - and shatter our illusion of free will.AI is already changing what it means to be human, in ways large and small. In this compelling work, Murgia reveals what could happen if we fail to reclaim our humanity. Brilliant story telling. Books about AI often put the tech centre stage but Murgia makes you, the human, the hero and sadly often the victim in this fascinating collection of stories about the impact of code on our future. - Marcus du Sautoy, author of The Creativity Code

Objev podobné jako Code Dependent: Living in the Shadow of AI - Murgia Madhumita

Your Guidebook for Parenting Teens in the New Teenage Years“If you are a parent―or have children in your life in any significant way and that you love―this book is required reading.” ―Michael Hainey, author of New York Times bestseller After Visiting FriendsBook Authority s Best Parenting Book of All Time Awards#1 Best Seller in School Age Children, Parenting Teenagers, Child Psychology, Adolescent Psychology, Anxieties Phobias, and HyperactivityA parenting wake-up call that could change how you raise your child.Learn about the “New Teen” and how to adjust your parenting skills. Strategies for parenting teens are now beginning years too late. Kids are growing up with nearly unlimited access to social media and the internet, and unprecedented academic, social, and familial stressors. Starting as early as eight years old, children are exposed to information, thought, and emotion they are unprepared to process.Unprecedented teenage depression and anxiety. Because of the exposure they face, kids are emotionally overwhelmed at a young age and often are continuing to search for a sense of self well into their twenties.Urgent advice for parents of teens. Dr. John Duffy’s parenting book is a necessary guide that addresses the hidden phenomenon of the changing teenage brain. Dr. Duffy, a nationally recognized expert in parenting for nearly twenty-five years, provides a guidebook for parents raising children who are growing up quickly and dealing with unresolved adolescent issues that can lead to anxiety and depression.Inside you will:Realize the overwhelming circumstances of today’s teens and understand the changing landscape of adolescenceFind a revised, conscious parenting plan that addresses the needs of the New TeenDiscover the joy in parenting again by reclaiming the role of your teen’s ally, guide, and consultantIf you enjoyed parenting books such as The Yes Brain, How to Raise an Adult, The Teenage Brain, Untangled, or The Conscious Parent, you ll love Parenting the New Teen in the Age of Anxiety.

Objev podobné jako Parenting the New Teen in the Age of Anxiety - Dr. John Duffy

This significant new reference book provides a complete list of the ships of the Royal Navy which were lost at sea in the age of sail. Arranged in chronological order, it includes outline details of each vessel lost and the circumstances of her loss. 1649 is the start date, which coincides with the execution of Charles I and that time when the Royal Navy entered a new phase as an instrument of state: the launch of the steam-powered and iron-hulled Warrior in 1860 effectively marks the end of the great era of the wooden-hulled sailing warship.Life at sea in the age of sail was a hazardous pursuit, and there were many reasons for a ship being lost. A correspondent to the Nautical Magazine in 1841 detailed some fifty reasons and causes, from being short of crew, abandonment without sufficient cause, the poor condition of a ship, incorrectness of charts, poor dead-reckoning as well as less obvious reasons such as ⠘the presence of captains⠙ wives and other women.⠙ Navigational error, particularly before the chronometer allowed for the accurate calculation of longitude, was a common reason, while poor weather in the form of fog or gales was an obvious peril. So many ships suffered the melancholy fate of lonely disappearance ⠓ overwhelmed by storm and sea, and witnessed by none. Collisions and fire feature regularly as does, of course, loss to the enemy.Each entry includes details of the ship, its name and type, tonnage and dimensions, origin and place of build, the circumstances of the loss, the date and a list of the main references used. All this material is presented here in a single and highly accessible volume, and represents a major milestone both in naval research and publishing; it offers too a fund of fascinating and compelling stories of maritime misadventure.Praise for the author s previous work:⠘This volume is an amazing encyclopaedic, catalogue of British warships lost between 1920 and 1982. ⠦ It is strongly recommended to historians, authors, researchers and all those with an interest in the history of the Royal Navy and the Second World War.⠙                                     Scuttlebut Magazine

Objev podobné jako British Warship Losses in the Age of Sail - David Hepper

A compelling call to rediscover the transformative power of art in an age of distraction, coercion and spectacle - with a new introduction by Donna TarttIn Reclaiming Art in the Age of Artifice, J. F. Martel offers a compelling and incisive meditation on the nature of art in a world dominated by invasive media, rampant consumer culture, and artificial intelligence. Drawing on a wide range of examples, from Paleolithic cave art to contemporary cinema, Martel argues that true art reveals the unseen forces shaping our existence-forces that transcend politics, technology, and even culture. In contrast to artifice, which seeks to manipulate or distract, authentic art calls us back to the essence of things, opening rifts onto the sublime and the weird and reconnecting us with the radical mystery at the heart of the world.Featuring a foreword by Pulitzer Prize-winning author Donna Tartt, this edition also includes a new afterword by the author, reflecting on the continued relevance of art in our increasingly mediated world.

Objev podobné jako Reclaiming Art in the Age of Artifice - J. F. Martel

Boom, boom, BOOM … Look out! That’s a T. rex coming your way!? You’ve been transported back in time to the age of the dinosaurs. What do you do?!Test your chops and discover if you have what it takes to survive at a time when Earth looked, well, a tad different in this ultimate survival guide to the prehistoric age.Find out how to make it through exploding volcanoes and mega monsoons—while dodging giant Permian bugs! See how to fend off an angry pterosaur and learn what to do if you’re caught in a stampede of enormous titanosaurs. Discover what you could eat (spoiler alert: You better like the taste of insects!), and find out which hungry creatures just might try to eat you!Packed with tips, tricks, and helpful maps, this is the ultimate handbook for dinosaur fans who want to know what life on Earth was really like when dinos ruled. Could you survive in the age of dinosaurs? Check out these other humorous books about dinosaurs: Dining With Dinosaurs by Hannah BonnerDino RecordsWeird But True Dinosaurs

Objev podobné jako How to Survive in the Age of the Dinosaurs - Stephanie Warren Drimmer

Updated to cover the latest cutting-edge developments in the field and now in full color, Architecture in the Age of Artificial Intelligence introduces AI for designers and explores its seismic impact on the future of architecture and design.From smart assistants and ChatGPT to ground-breaking diffusion models for image generation and 3D modelling – this fully-updated second edition examines all the latest new developments in the field, and examines their profound effects on architectural practice.Highlighting current case-studies as well as near-future applications, it explores the how AI transforms every part of the process from the inspiration and the brief to detailed performance- and data-driven design. This new edition also sheds light on key ethical and professional debates – including regulations, copyright, and the very future of creativity and of the profession itself.Written by one of the world s leading experts in the field, this book is a must-read for all architects and designers wishing to stay at the forefront of AI developments in architecture.

Objev podobné jako Architecture in the Age of Artificial Intelligence - Neil Leach

With a distinctive theoretical framework combining Aristotle, Marx, and Alasdair MacIntyre, the essays in this volume ask how forms of artificial intelligence and technologies of automation in digital capitalism affect human flourishing, and what meaningful work looks like under these conditions. As technology advances, how do we decide what activities should be automated? Is the end of work through automation actually desirable? If a good life is the life of activity employing our rational, imaginative, and creative powers, what does it mean to say that future societies will be post-work societies? Rather than simply embracing the possibilities of automation to eliminate work, this collection considers that meaningful work is integral to the good life. Human Flourishing in the Age of Digital Capitalism contains eight essays from scholars in the UK, Europe and USA, reflecting on the philosophical and ethical dimensions of technology and political theory. Contributions cover topics such as algorithmic management, the feared â ˜superintelligenceâ ™ of machines, the concept of good work, and the alienating consequences of technology for workers. This timely and novel intervention in the automation debate will be of interest to anyone considering new technologies from the perspective of normative ethics and the critique of political economy.

Objev podobné jako Human Flourishing in the Age of Digital Capitalism

Mona Baker is one of the leading figures in the development of translation studies as an academic discipline. This book brings together fifteen of her most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field: corpus-based translation studies, translation as renarration and translators in society. These applications and approaches have been widely adopted by translation scholars around the globe.The first section showcases BakerÂ’s pioneering work in introducing corpus linguistics methodologies to the field of translation studies, which established one of the fastest growing subfields in the discipline. The second section focuses on her application of narrative theory and the notion of framing to the study of translation and interpreting, and her contribution to demonstrating the various ways in which translators and interpreters intervene in the negotiation of social and political reality. The third and final section discusses the role of translators and interpreters as social and political activists who use their linguistic skills to empower voices made invisible by the global power of English and the politics of language. Tracing key moments in the development of translation studies as a discipline, and with a general introduction by Theo Hermans and section introductions by other scholars contextualising the work, this is essential reading for translation studies scholars, researchers and advanced students.

Objev podobné jako Researching Translation in the Age of Technology and Global Conflict

Transnational Coupling in the Age of Nation Making during the 19th and 20th Centuries examines and compares courtship and marriage patterns that occurred between France and the United States during the 19th and 20th centuries. Departing from state-centered studies of marriage law, it draws on the methodologies of transnational history, cultural history and the history of emotion to show that these unions were part of a broader pattern of the larger cultural love affair between the two societies.

Objev podobné jako Transnational Coupling in the Age of Nation Making during the 19th and 20th Centuries - Nicole Leopoldie

Beginning with an overview of the age of Dickens, Professor Jeremy Black guides the reader through the biography and writings of the great man to show how his work not only expressed his experience of Victorian England, but also defined it, for his contemporaries and for generations to come.In some ways for us, Victorian England simply is Dickens⠙ England. Professor Black considers London as the centre of all but also examines Dickens⠙ effect on concepts of gender and social structure. Then there is government ⠓ from the Circumlocution Office to Britain as the supreme imperial power. There is also a valuable account of Dickens⠙ relationship with America.Dickens describes a culture ⠓ popular, middle and élite ⠓ and at the same time creates one. It takes a historian of Professor Black⠙s standing to differentiate between the two and show how they inter-react.

Objev podobné jako England in the Age of Dickens - Jeremy Black

Kniha - autor Daniel J. Levitin, anglicky, brožovaná bez přebalu matná Even the smartest mind can't beat the organized mind . . .In the digital age we are overwhelmed by information. Unable to make sense of it all, our creativity plummets, decision making suffers and we grow absent-minded. The twenty-first century sees us drowning under emails, forever juggling six tasks at once and trying to make complex decisions ever more quickly. This is information overload.In The Organized Mind, we learn how we got here and why smart organization improves our memories and attention - and makes us more imaginative and clear-sighted. Using a combination of academic research and examples from daily life, neuroscientist and bestselling author Daniel Levitin explains how to take back control of your life.You'll discover that:- Your brain has a daily processing limit - why waste it on cat photos?- Pressing Send or clicking Like gives a dopamine hit - it's addictive- Daydreaming...

Objev podobné jako The Organized Mind: Thinking Straight in the Age of Information Overload (0241965780)

August Sedláček (1843-1926) is one of a few Czech historians whose name is known outside the narrow circle of the historical community.His most famous work, the fifteen-volume Hrady, zámky a tvrze království Českého [Castles, Chateaux and Strongholds of the Kingdom of Bohemia], is comprehensible to the lay public, but also its professional quality is so far undoubtable. For the preparation of his monumental work, August Sedláček created a number of auxiliary materials, which are preserved to this day in state archives and, above all, at the Institute of History of the Czech Academy of Sciences in Prague (http://www.hiu.cas.cz/en/structure/medieval-history/pozustalost-augusta-sedlacka.ep/). All of these materials themselves have high scientific and historical value. In particular, two card indices (genealogical and topographical), comprising altogether about 400 000 cards, are to this day the most frequently used archival collections of the August Sedláček scholarly legacy. Since 2015, they are accessible to public as a digital database (www.augustsedlacek.cz). The special methodology and software developed for this purpose not only allow a standard access to each particular digitised index card, but make it possible to analyse the information contained in the card indices as a whole and provide their end users - the researchers - with comfortable room for their own interpretations.

Objev podobné jako August Sedláček in the Age of Digital Humanities - Robert Šimůnek, Josef Žemlička, Jaroslav Boubín, Eva Doležalová

This book explores the history of wildlife television in post-war Britain. It revolves around the role of David Attenborough, whose career as a broadcaster and natural history filmmaker has shaped British wildlife television. The book discusses aspects of Attenborough’s professional biography and also explores elements of the institutional history of the BBC—from the early 1960s, when it was at its most powerful, to the 2000s, when its future is uncertain. It focuses primarily on the wildlife ‘making-of’ documentary genre, which is used to trace how television progressively became a participant in the production of knowledge about nature. With the inclusion of analysis of television programmes, first-hand accounts, BBC archival material and, most notably, interviews with David Attenborough, this volume follows the development of the professional culture of wildlife broadcasting as it has been portrayed in public. It will be of interest to wildlife television amateurs, historians of British television and students in science communication.

Objev podobné jako BBC Wildlife Documentaries in the Age of Attenborough - Jean-Baptiste Gouyon

These are short stories from an unparalleled icon of modern Japanese literature. Sublimely crafted and shotthrough with a fantastical sensibility, they offer dazzling glimpses into moments of madness, murder and obsession.A talented and spiteful painter is givenover to depravity in pursuit of artistic brilliance.In the depths of hell, arobber spies a single spider s threadbeing lowered towards him. When abody is found in an isolated bamboogrove, a kaleidoscopic account ofviolence and desire begins to unfold.Vividly translated by BryanKaretnyk, this mesmerising collection brings together a seriesof essential works from themaster of the Japaneseshort story.Part of the Pushkin Press Classics series: timeless storytelling by icons of literature, hand-picked from around the globe.

Objev podobné jako Murder in the Age of Enlightenment - Ryunosuke Akutagawa

Forget the world that came before. The author of American Vertigo serves up an incisive look at how COVID-19 reveals the dangerous fault lines of contemporary society.With medical mysteries, rising death tolls, and conspiracy theories beamed minute by minute through the vast web universe, the coronavirus pandemic has irrevocably altered societies around the world. In this sharp essay, world-renowned philosopher Bernard-Henri Levy interrogates the many meanings and metaphors we have assigned to the pandemic-and what they tell us about ourselves.Drawing on the philosophical tradition from Plato and Aristotle to Lacan and Foucault, Levy asks uncomfortable questions about reality and mythology: he rejects the idea that the virus is a warning from nature, the inevitable result of global capitalism; he questions the heroic status of doctors, asking us to think critically about the loci of authority and power; he challenges the panicked polarization that dominates online discourse. Lucid, incisive, and always original, Levy takes a bird s-eye view of the most consequential historical event of our time and proposes a way to defend human society from threats to our collective future.

Objev podobné jako The Virus in the Age of Madness

Kniha - autor Thomas L. Friedman, 486 stran, anglicky, brožovaná bez přebalu matná We all sense it - our lives are speeding up at a dizzying rate. Thank You for Being Late exposes the tectonic movements that are reshaping the world today and explains how to get the most out of them. Friedman's thesis is that the planet's three largest forces - Moore's law (technology), the market (globalization) and Mother Nature (climate change and biodiversity loss) - are all accelerating at once. Thank You for Being Late is a work of contemporary history that serves as a field manual for how to think about this era of accelerations and how we can anchor ourselves in the eye of this storm. It's also an argument for 'being late' - for pausing to appreciate this amazing historical epoch we're passing through and reflecting on its possibilities and dangers. Written with his trademark vitality, wit, and optimism, and with unequalled access to many of those at the forefront of the...

Objev podobné jako Thank You for Being Late: 'An Optimist''s Guide to Thriving in the Age of Accelerations' (0241301440)

Focusing on obstetrics, this first book about the history of medicine in relation to the plastic revolution asks vital questions about childbirth today - and tomorrow - and demonstrates that the current turning point in the history of childbirth is also a turning point in the history of humanity.

Objev podobné jako Childbirth in the Age of Plastics - Michel Odent

The author of the international bestseller Sapiens: A Brief History of Humankind looks at covert operations and assassination plots in the medieval period, matching anything to be found in our own era.

Objev podobné jako Special Operations in the Age of Chivalry, 1100-1550 - Yuval Noah Harari

A detailed study of 60 contentious episodes in European politics where governments austerity policies and institutional reforms were opposed during and after the Great Recession (2008â “2015). The book provides methods and tools for the systematic analysis of the interactions between governments, their challengers, and third-party actors.

Objev podobné jako Contentious Episodes in the Age of Austerity

As AI becomes more widespread in the workplace and in society, what impact will it have on your job, your life and the world around you?

Objev podobné jako Humans, Jobs and Economies in the Age of Artificial Intelligence - Sameer Rawjee

The only comprehensive listing of French sailing warships in English

Objev podobné jako French Warships in the Age of Sail 1626 - 1786 - Rif Winfield, Stephen S. Roberts

A comprehensive history and typology of the European knightly sword from c.1050 to c.1550, that draws on evidence from literature and art as well as from archaeology.

Objev podobné jako The Sword in the Age of Chivalry - Ewart Oakeshott

As seen at VentureBeat, CES, Forbes, and Harvard Business Review An uncomfortable truth of the age of AI is that everyone s day job is at risk, but we all still need money. We need to future-proof our careers and finances ASAP. Your AI Roadmap is not just an advice book, it s a modern blueprint for your career and income. One part modern careers and one part wealth building, this book is your guide to securing financial success. With humor and data-driven examples, serial entrepreneur, investor, and AI influencer Dr. Joan Palmiter Bajorek provides fresh and tactical career advice as well as ways to expand your income and get your finances in a world where artificial intelligence layoffs are announced daily. With a career in AI, Joan has lost her job in two large AI layoffs. She has built 22 revenue streams and closed business contracts that boost her resilience and path to financial freedom. Playful, inclusive, and real, Your AI Roadmap includes frameworks and exercises that shows you how to: Learn financial literacy, saving versus investing, and money managementRide the workforce waves, even when your career isn⠙t smooth sailing Set meaningful goals using clinically validated methods to achieve themOwn your story and accomplishments and confidently communicate them Build, grow, and optimize your personal brand online Expand your network through coffee chats and modern people-first techniques Uncover the three-step recipe for financial independenceFind joy, confidence, and meaning by crafting your own AI roadmap Whether you⠙re early in your career or rebooting for a second act, this book is perfect for anyone from the classroom to the board room, including college grads, executives, pivoters, managers, directors, investors, founders, entrepreneurs, parents, and career counselors. Your AI Roadmap is your essential guide for career and money through the age of AI.

Objev podobné jako Your AI Roadmap - Joan Palmiter Bajorek

A narrative wargame set in the Age of Crusades that emphasizes fast-paced, abstract battles inspired by medieval romantic literature.Swords of God is a narrative wargame centered on the Age of Crusades (1100-1400). Rather than attempt direct simulation of the physical aspects of warfare, the rules instead take inspiration from chansons de geste and other romantic literature of the time and aim to create a faster-flowing, more abstract struggle still worthy of a song.The game aims to fit battles of around 20-30,000 men a side onto a 6’ x 4’ table, but any size of table can be used if your unit bases are smaller than the ‘Impetus’ standard of 120mm by 40mm, or more numerous than the sands of the sea! Centred as it is on the command and control of key personalities in each army, any size of battle is possible with the easy-to-use points system provided. The game also provides a quick chart to help you pick the right size of table for your battle.Inspired by psychohistorical studies of the Crusades like Avner Falk’s Franks and Saracens and Vincent Baker’s seminal Apocalypse World rules engine, the game’s deep but simple mechanics promote meaningful tactical choices while ensuring the action always moves forwards. Among other things, it features:• A unified mechanic based on the roll of 3 six-sided dice.• Gridded movement to get the action started quicker. The sides of each square are equal to half the width of a unit base.• Scenario generation that takes the table’s terrain into account.• More than half a dozen sets of special rules based on the army commander’s relationship with the divine. In an era of personal oaths and charismatic authority, these special rules extend to their army as well.Army lists for campaigns in Iberia, the Baltics, the Languedoc, Bohemia and the Levant feature curated spreads of generic unit types, while the ‘Faith Trees’ available to generals of any religion grant special rules based on their emotional connection to the divine and the religious war that has ensnared them. Each one gives an army a different feel, providing a great deal of replayability even within the same campaign.

Objev podobné jako Swords of God - Matt Moran

Kniha - autor Ray Bradbury, 320 stran, anglicky, Brožovaná bez přebalu lesklá The strange and wonderful tale of man's experiences on Mars, filled with intense images and astonishing visions.The classic work that transformed Ray Bradbury into a household name. Written in the age of the atom when America and Europe optimisitcally viewed the discovery of life on Mars as inevitable, Bradbury's 1940s short stories of a brutal, stark and unforgiving martian landscape were as shocking and visionary as they were insightful. `The Martian Chronicles' tells the story of humanity's repeated attempts to colonize the red planet. The first men were few. Most succumbed to a disease they called the Great Loneliness when they saw their home planet dwindle to the size of a pin dot. Those few that survived found no welcome. The shape-changing Martians thought they were native lunatics and duly locked them up. More rockets arrived from Earth, piercing the hallucinations...

Objev podobné jako The Martian Chronicles (9780006479239)

The strange and wonderful tale of manâ ™s experiences on Mars, filled with intense images and astonishing visions.The classic work that transformed Ray Bradbury into a household name.Written in the age of the atom when America and Europe optimisitcally viewed the discovery of life on Mars as inevitable, Bradburyâ ™s 1940s short stories of a brutal, stark and unforgiving martian landscape were as shocking and visionary as they were insightful.â ˜The Martian Chroniclesâ ™ tells the story of humanityâ ™s repeated attempts to colonize the red planet. The first men were few. Most succumbed to a disease they called the Great Loneliness when they saw their home planet dwindle to the size of a pin dot. Those few that survived found no welcome. The shape-changing Martians thought they were native lunatics and duly locked them up.More rockets arrived from Earth, piercing the hallucinations projected by the Martians. People brought their old prejudices with them â “ and their desires and fantasies, tainted dreams. These were soon inhabited by the strange native beings, with their caged flowers and birds of flame.

Objev podobné jako The Martian Chronicles - Ray Bradbury

I loved this memoir - Raynor Winn, author of The Salt Path A whole new way of looking at a familiar landscape - Neil Ansell, author of The Last Wilderness Simmons observes the natural world with precision and affection - Times Literary SupplementAn old map. A lost pilgrimage route. A journey in search of our walking heritage.On an antique map in Oxford s Bodleian Library, a faint red line threading through towns and villages between Southampton and Canterbury suggests a significant, though long-forgotten, road. Renamed the Old Way, medieval pilgrims are thought to have travelled this route to reach the celebrated shrine of Thomas Becket.Over four seasons, travel writer Gail Simmons walks the Old Way, winding 240 miles between the chalk hills and shifting seascapes of the south coast, to rediscover what a long journey on foot offers us today. What it means to embrace slow travel in the age of the car? Why does being a woman walking alone still feel like a radical act? Can we now reclaim pilgrimage as a secular act?Blending history, anthropology, etymology and geology, Gail s walk reveals the rich natural and cultural heritage found on our own doorstep.

Objev podobné jako Between the Chalk and the Sea - Gail Simmons

In the age of climate change and the ongoing battles around how we use land to grow food and rear livestock, can an emerging group of visionary farmers utilise new technology to help create a truly communal vision of regenerative agriculture that is networked, engaged, and transformative â “ and ultimately a force for good in the natural world?In The Great Regeneration, farmer-technologist Dorn Cox and author-activist Courtney White explore this unique, groundbreaking research which is aimed at reclaiming the ground where science and agriculture meet as a shared human endeavour.The Great Regeneration explores the critical function that open-source technology can have in promoting agroecological systems, through data-sharing and networking. If these systems are brought together, there is potential to revolutionise how we manage food production and natural systems around the world, decentralising and deindustrialising the structures of production and governance that have long dominated the agricultural landscape.In this important book, Dorn Cox and Courtney White present a simple choice: we can allow ourselves to be dominated by this new technology, or we can harness its potential and use it to understand and improve our shared environment. The choices made today will affect the generations to come, and The Great Regeneration shows how, together, we can create positive and lasting change.

Objev podobné jako The Great Regeneration - Dorn Cox

In the age of AIDS and Section 28: a secret that could change political historyIt is 1987, and Tommy Wildeblood has put his days as a Piccadilly Circus rent boy long behind him. Slightly to his own surprise, he is now a rookie teacher at a South London comprehensive.But when Margaret Thatcher’ s government launches a chilling attack on the ‘ promotion’ of homosexuality in a new law known as Section 28, Tommy can’ t stay silent – especially when he realises he may have information about one of Thatcher’ s key lieutenants that could change the political situation completely.Forming an uneasy alliance with a sharp-elbowed tabloid journalist, and delving deep into his past on the ‘ Dilly’ , he puts everything on the line – both for himself and his old friends – in a desperate bid to expose the truth.With his trademark blend of historical research and ‘ what if’ fiction, Adam Macqueen captures the spirit of a frightening age in another spellbinding case that lifts the lid on the Eighties political establishment’ s murkiest secrets.

Objev podobné jako The Inalienable Right - Adam Macqueen

Part pop-science, part self-help, Your Day. Your Way. is a friendly, funny, fact-based guide to changing how you make decisions in order to live a better -- maybe even your best -- life. We make, and worry about, a thousand big and little decisions during our waking hours. And for most of us, these decisions are made (after a lot of hemming and hawing), based on concerns or beliefs about our world that . . . well . . . simply aren t true. These misperceptions impact day-to-day decisions and stress us out unnecessarily -- and we all have enough stress as it is. Tim Caulfield seeks to provide the antidote to this analysis paralysis, teaching readers -- through sound science and silly stories -- that reevaluating their decision-making processes can lead to lives that are both more fulfilling and more exciting. Your Day. Your Way. unfolds like a typical day -- from the first buzz of the alarm clock all the way to bedtime. As the clock moves forward, Caulfield tackles topics associated with that particular time of day and addresses them through science-informed responses about health, offering readers a way to cut through the noise and have healthier and happier lives in the age of anxiety. Caulfield highlights what science says we should be worried about and how we can de-stress and live a healthy lifestyle. Rather than burying you in the facts, or listing out a bunch of specific things you should or should not be doing, Caulfield uses wit, humor, and a wide variety of examples to encourage readers to reevaluate how they make all of those decisions -- so that they can live in a way that truly works for them.

Objev podobné jako Your Day, Your Way : The Fact and Fiction Behind Your Daily Decisions

A manual for the 21st-century citizen... accessible, refreshingly critical, relevant and urgent - Financial Times Fascinating and deeply disturbing - Yuval Noah Harari, Guardian Books of the Year In this New York Times bestseller, Cathy O Neil, one of the first champions of algorithmic accountability, sounds an alarm on the mathematical models that pervade modern life -- and threaten to rip apart our social fabric.We live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whether we get a loan, how much we pay for insurance - are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: everyone is judged according to the same rules, and bias is eliminated. And yet, as Cathy O Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and incontestable, even when they re wrong. Most troubling, they reinforce discrimination. Tracing the arc of a person s life, O Neil exposes the black box models that shape our future, both as individuals and as a society. These weapons of math destruction score teachers and students, sort CVs, grant or deny loans, evaluate workers, target voters, and monitor our health. O Neil calls on modellers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it s up to us to become more savvy about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.

Objev podobné jako Weapons of Math Destruction - Cathy O

A timely and urgent argument for preserving the work that connects us in the age of automation A compelling case for valuing care as a societal good and as skilled labor. ⠔The NationWith the rapid development of artificial intelligence and labor-saving technologies like self-checkouts and automated factories, the future of work has never been more uncertain, and even jobs requiring high levels of human interaction are no longer safe. The Last Human Job explores the human connections that underlie our work, arguing that what people do for each other in these settings is valuable and worth preserving. Drawing on in-depth interviews and observations with people in a broad range of professions⠔from physicians, teachers, and coaches to chaplains, therapists, caregivers, and hairdressers⠔Allison Pugh develops the concept of ⠜connective labor,⠝ a kind of work that relies on empathy, the spontaneity of human contact, and a mutual recognition of each other⠙s humanity. The threats to connective labor are not only those posed by advances in AI or apps; Pugh demonstrates how profit-driven campaigns imposing industrial logic shrink the time for workers to connect, enforce new priorities of data and metrics, and introduce standardized practices that hinder our ability to truly see each other. She concludes with profiles of organizations where connective labor thrives, offering practical steps for building a social architecture that works. Vividly illustrating how connective labor enriches the lives of individuals and binds our communities together, The Last Human Job is a compelling argument for us to recognize, value, and protect humane work in an increasingly automated and disconnected world.

Objev podobné jako The Last Human Job - Allison Pugh

A delicious collection of over 75 simple recipes, perfect for anyone moving out for the first time, or just wanting to improve their cooking skills.Whether youÂ’re a student, moving into your first flat, or just wanting to improve your cooking skills, this is the only cookbook youÂ’ll need to create simple, quick, and reliable recipes. In the age of video-recipes and quick google searches, The Independent Cook offers straightforward QR codes, walking you through key techniques and essential skills such as separating an egg, kneading dough, or pitting an avocado.This cookbook includes over 75 timeless classics, the majority of which can be made within an hour. Recipes include sausage rolls; chilli con carne; one pan roast dinner; ratatouille; shepherdÂ’s pie; cheesecake; jam tarts; and apple, blueberry, and cinnamon muffins.The Independent Cook is an easy-to-follow guide, which covers all the basic techniques you need to know to set you up for life. Whether itÂ’s a weeknight dinner or hosting a dinner party for your friends, this book has got you covered.

Objev podobné jako The Independent Cook - Sarah Main

Featured in Great lives: luxury books for spring 2025, Gavanndra Hodge, The Times, 1st March 2025The Great Mughals presents, for the first time the opulent, internationalist culture of Mughal Hindustan in the age of its greatest emperors: Akbar (r.1556-1605), Jahangir (r.1605-1627) and Shah Jahan (r.1628-1658). Providing a compelling new narrative to describe the origins of Mughal art, it explores how a huge Iranian influence permeated the sophisticated craft traditions of the Indian subcontinent to create a distinctively Mughal court are included: from contemporary portraits to jewelled gold vessels and carpets. In chapters that conjure the unique dynamics of each reign, essays with historical sweep combine with texts focused on important objects to tell unexpected stories about a dynasty perhaps best known for commissioning the Taj Mahal.

Objev podobné jako The Great Mughals

Well before Alexander Graham Bell invented the telephone, Aleck (as his family called him) was a curious boy, interested in how and why he was able to hear the world all around him. His father was a speech therapist who invented the Visible Alphabet and his mother was hearing impaired, which only made Aleck even more fascinated by sound vibration and modes of communication. Naturally inquisitive and inclined to test his knowledge, young Aleck was the perfect person to grow up in the Age of Invention. As a kid he toyed with sound vibrations and began a life of inventing. This in-depth look at the life and inspiration of the brilliant man who invented the tele-phone is sure to fire up the imaginations of young readers who question why and how things work. Driven by curiosity and an eagerness to help others, Aleck became a teacher for the deaf. His eventual invention of the telephone proved that he never stopped thinking big or experimenting with sound.Backmatter includes more information about Bell’s inventions, a timeline of his life, a bibliography, and sources for further learning.

Objev podobné jako Alexander Graham Bell Answers the Call - Mary Ann Fraser

Learn about opposites like light and dark in this engaging interactive board book inspired by Jim Henson’s classic film The Dark Crystal!In the age of wonder, Jen, Kira, and their adorable companion Fizzgig must heal the Dark Crystal to bring balance to the world of Thra. This colorfully illustrated board book will guide children to help Jen and his friends learn about opposites by pointing out the differences between the kind Gelflings and the evil Skeksis. Concepts like fast and slow, light and dark, big and small will be revealed through touch and feel elements. Jim Henson fans young and old will delight in this engaging board book that teaches real world observational skills while engaging with the fantastical world of Thra.

Objev podobné jako The Dark Crystal - Bill Robinson

Learn how to truly understand your finance and fintech customers in the age of web3, open banking and decentralization and innovate to meet their current and future needs.

Objev podobné jako Customer-Centric Innovation in Finance - Dr Anette Broløs, Dr Erin B Taylor

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Objev podobné jako The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Carol Pearson, Margaret Mark

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Objev podobné jako The Pocket Universal Principles of Branding - Mark Kingsley

AI is about to transform medicine. Here s what you need to know right now. The development of AI is as fundamental as the creation of the personal computer. It will change the way people work, learn, and communicate--and transform healthcare. But it must be managed carefully to ensure its benefits outweigh the risks. I m encouraged to see this early exploration of the opportunities and responsibilities of AI in medicine. --Bill Gates Just months ago, millions of people were stunned by ChatGPT s amazing abilities -- and its bizarre hallucinations. But that was 2022. GPT-4 is now here: smarter, more accurate, with deeper technical knowledge. GPT-4 and its competitors and followers are on the verge of transforming medicine. But with lives on the line, you need to understand these technologies -- stat. What can they do? What can t they do -- yet? What shouldn t they ever do? To decide, experience the cutting edge for yourself. Join three insiders who ve had months of early access to GPT-4 as they reveal its momentous potential -- to improve diagnoses, summarize patient visits, streamline processes, accelerate research, and much more. You ll see real GPT-4 dialogues -- unrehearsed and unfiltered, brilliant and blundering alike -- all annotated with invaluable context, candid commentary, real risk insights, and up-to-the-minute takeaways. Preview a day in the life of a doctor with a true AI assistant. See how AI can enhance doctor-patient encounters at the bedside and beyond. Learn how modern AI works, why it can fail, and how it can be tested to earn trust. Empower patients: improve access and equity, fill gaps in care, and support behavior change. Ask better questions and get better answers with prompt engineering. Leverage AI to cut waste, uncover fraud, streamline reimbursement, and lower costs. Optimize clinical trials and accelerate cures with AI as a research collaborator. Find the right guardrails and gain crucial insights for regulators and policymakers. Sketch possible futures: What dreams may come next? There has never been technology like this. Whether you re a physician, patient, healthcare leader, payer, policymaker, or investor, AI will profoundly impact you -- and it might make the difference between life or death. Be informed, be ready, and take charge -- with this book.

Objev podobné jako The AI Revolution in Medicine - Lee Peter, Carey Goldberg, Isaac Kohane

An updated edition â “ with completely new chapters â “ of the most accessible and compelling history of the cinema yet published, and complements Mark Cousins fascinating 15-hour film documentary The Story of Film: An Odyssey.Filmmaker and author Mark Cousins shows how filmmakers are influenced both by the historical events of their times, and by each other. He demonstrates, for example, how Douglas Sirkâ ™s Hollywood melodramas of the 1950s influenced Rainer Werner Fassbinderâ ™s despairing visions of 1970s Germany; and how George Lucasâ ™ Star Wars epics grew out of Akira Kurosawaâ ™s The Hidden Fortress.The Story of Film is divided into three main epochs: Silent (1885â “1928), Sound (1928â “1990) and Digital (1990â “Present). Films are discussed within chapters reflecting both the stylistic concerns of the film-makers and the political and social themes of the time. This edition includes new text that encompasses the further-reaching scope of world cinema today, and the huge leaps in technology that have changed cinema screens forever.Film is an international medium, so as well as covering the great American films and film-makers, The Story of Film explores cinema in Europe, Africa, Asia, Australasia and South America, and shows how cinematic ideas and techniques cross national boundaries. Avoiding jargon and obscure critical theory, the author constantly places himself in the role of the moviegoer watching a film, and asks: â ˜How does a scene or a story affect us, and why?â ™ In so doing he gets to the heart of cinematic technique, explaining how film-makers use lighting, framing, focal length and editing to create their effects. Clearly written, and illustrated with over 400 stills, including numerous sequences explaining how scenes work, The Story of Film is essential reading for both film students and moviegoers alike.

Objev podobné jako The Story of Film - Mark Cousins

Mark Forsyth presents the secret of writing unforgettable phrases, uncovering the techniques that have made immortal such lines as ‘To be or not to be’ and ‘Bond. James Bond.’ In his inimitably entertaining and witty style, he takes apart famous quotations and shows how you too can write like Shakespeare, Oscar Wilde or John Lennon. Crammed with tricks to make the most humdrum sentiments seem poetic or wise, The Elements of Eloquence reveals how writers through the ages have turned humble words into literary gold – and how you can do the same. ‘An informative but highly entertaining journey through the figures of rhetoric … Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully.’ David Marsh, Guardian Mark Forsyth is a blogger and author who was given a copy of the Oxford English Dictionary as a christening present and has never looked back. In 2009 he started the Inky Fool blog in order to share his heaps of useless information with a verbose world.

Objev podobné jako The Elements of Eloquence - Mark Forsyth

The gripping and atmospheric mystery about one boy s disappearance from an isolated but bleakly beautiful island on the edge of the Atlantic Ocean . . . A fine series of detective novels SUNDAY TIMES CRIME BOOK OF THE MONTH ________Five years ago, fourteen-year-old Max Wheeler disappeared from Priest s Island.It s a close-knit local community. There are no secrets.Except what happened to Max.None of the police or private investigations have shed any light on what happened.But there is one man who is yet to take on the case: The Sea Detective.Cal McGill is an oceanographer and unique investigator who uses his knowledge of tides, winds and currents to solve mysteries no-one else can.But Cal is an unwelcome stranger who must navigate the tensions between Max s inconsolable father, the broken family he has neglected, and the embittered locals, resentful after years of suspicion.As Cal arrives, a violent storm approaches, threatening to completely cut off the island, with a possible murderer at large . . .________ The Malice of Waves is the first novel literally to give me nightmares . . . for a crime novel that s surely a mark of distinction Herald Really good stuff, full of atmosphere, and accomplished in both prose and plot Morning StarPraise for Mark Douglas-Home: A first-class mystery - perplexing and at times disturbing i Intelligence, imagination and lucid writing The Times I m completely addicted to this series Dermot O Leary

Objev podobné jako The Malice of Waves - Mark Douglas-Home

⠜This book is so meaningful to me, I⠙m struggling to even find the words to explain the profound difference this book has made.⠝⠔Mel Robbins, #1 New York Times bestselling author of The Let Them Theory  A new edition of the #1 NYT⠙s bestseller by Mark Nepo, who has been called ⠜one of the finest spiritual guides of our time⠝ and ⠜a consummate storyteller.⠝  Philosopher-poet and cancer survivor Mark Nepo opens a new season of freedom and joy⠔an escape from deadening, asleep-at-the wheel sameness⠔that is both profound and clarifying.  His spiritual daybook is a summons to reclaim aliveness, liberate the self, take each day one at a time, and savor the beauty offered by life⠙s unfolding. Reading his poetic prose is like being given second sight, exposing the reader to life⠙s multiple dimensions, each one drawn with awe and affection.  The Book of Awakening is the result of Nepo⠙s journey of the soul and will inspire others to embark on their own. He speaks of spirit and friendship, urging readers to stay vital and in love with this life, no matter the hardships. Encompassing many traditions and voices, Nepo⠙s words offer insight on pain, wonder, and love. Each entry is accompanied by an exercise that will surprise and delight the reader in its mind-waking ability.

Objev podobné jako The Book of Awakening - Mark Nepo

The Age of Extraction explores how today s dominant tech platforms manipulate attention, extract wealth, and deepen inequality urging us to recognize their influence and reclaim control to create a balanced economy that works for all. Insightful CORY DOCTOROW Essential reading KAREN HAO A how-to book on how we can achieve liberty MATT STOLLEROur world is dominated by a handful of tech platforms. They provide great conveniences and entertainment but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data and attention from all of us. An economy driven by digital platforms and AI influence offers the potential to enrich us, and yet likewise threatens to marginalize entire industries, widen the wealth gap, and foster a two-class nation.As technology evolves and our markets adapt, can society cultivate a better life for everyone? Is it possible to balance economic growth and egalitarianism or are we too late?The Age of Extraction tells the story of an internet that promised widespread wealth and democracy in the 1990s and 2000s, only to aid the spread of autocracy instead. Tim Wu, the preeminent scholar and former White House official who coined the phrase net neutrality , frames our current moment with lessons from recent history from generative AI and predictive social data to the anti-monopoly and crypto movements. And, perhaps most importantly of all, Wu envisions a future where technological advances are able to serve the greatest possible good, for everyone.Concise and hopeful, The Age of Extraction offers consequential proposals for taking back control to achieve a better economic balance and prosperity for all.

Objev podobné jako The Age of Extraction - Tim Wu

The international bestseller from award-winning writer Mark Schatzker that reveals how our dysfunctional relationship with food began—and how science is leading us back to healthier living and eating.For the last fifty years, we have been fighting a losing war on food. We have cut fat, reduced carbs, eliminated sugar, and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic, more than a hundred million have high blood pressure, and nearly half now qualify as obese. The harder we try to control what we eat, the unhealthier we become. Why? Mark Schatzker has spent his career traveling the world in search of the answer. Now, in The End of Craving, he poses the profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose? Beginning in the mountains of Europe and the fields of the Old South, Schatzker embarks on a quest to uncover the lost art of eating and living well. Along the way, he visits brain scanning laboratories and hog farms, and encounters cultural oddities and scientific paradoxes—northern Italians eat what may be the world’s most delicious cuisine, yet are among the world’s thinnest people; laborers in southern India possess an inborn wisdom to eat their way from sickness to good health. Schatzker reveals how decades of advancements in food technology have turned the brain’s drive to eat against the body, placing us in an unrelenting state of craving. Only by restoring the relationship between nutrition and the pleasure of eating can we hope to lead longer and happier lives. Combining cutting-edge science and ancient wisdom, The End of Craving is an urgent and radical investigation that “charts a roadmap not just for healthy eating, but for joyous eating, too” (Dan Barber, New York Times bestselling author of The Third Plate).

Objev podobné jako The End of Craving - Mark Schatzker

The third volume of Alison Weir s magisterial history of the queens of medieval EnglandMedieval queens were seen as mere dynastic trophies, yet many of the Plantagenet queens of the High Middle Ages dramatically broke away from the restrictions imposed on their sex, as Alison Weir shows in this gripping group biography of England s fourteenth-century consorts.Using personal letters and wonderfully vivid sources, Alison Weir evokes the lives of five remarkable queens: Marguerite of France, Isabella of France, Philippa of Hainault, Anne of Bohemia and Isabella of Valois.The turbulent, brutal Age of Chivalry witnessed the Black Death, the Peasants Revolt, the Hundred Years War against France and savage baronial wars against the monarchy in which these queens were passionately involved. Queens of the Age of Chivalry brilliantly recreates this truly dramatic period of history through the lives of five extraordinary women.

Objev podobné jako Queens of the Age of Chivalry - Alison Weirová

A powerful psychological thriller about secrets in a small English town from Sunday Times bestselling author D.L. Mark.Thirty years ago, three girls followed a stranger into the woods. Only two came back.Even now, the girls who returned are unable to remember what happened, or what the fate of the missing girl was. Locals in the Lake District whisper about hippies, drugs and mystic rituals, but nobody has learned the truth.Rowan Blake, a journalist struggling with debt and his past, has retreated to the Lake District to write. The story of the missing girl is just what he needs to rejuvenate his career. Yet Rowan isn t prepared for the evil he is about to unearth, for the truth is far darker than he or anyone else ever imagined.Into the Woods is a darkly captivating thriller perfect for fans of Alex Michaelides, Ruth Ware and Lisa Jewell.Reviews for D.L. Mark An extraordinary talent M.W. Craven Dark, compelling crime writing of the highest order Daily Mail Breathtaking Peter May A wonderfully descriptive writer Peter James

Objev podobné jako Into the Woods - D. L. Mark