fashion marketing

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

Objev podobné jako Fashion Marketing

Učebnice poskytuje systematický přístup k mezinárodnímu marketingu a obchodu s důrazem na kulturní rozdíly. Autoři nabízejí praktické rámce a propojení s experientálním x-culture projektem. Kniha je určena studentům i praktikům působícím v globálním prostředí.

• Praktické rámce pro mezinárodní obchodní strategie
• Propojení s reálným x-culture learning projektem
• Zaměření na kulturní sebereflexi a lokální znalosti
• Komplexní pokrytí komunikace, rozhodování a plánování

Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras

Rainbow High Junior Fashion hračka pro dívky
Lukky Fashion klipy s mašlí
L.O.L. Surprise! Fashion Stage stan pro panenky
dětský stan Fashion Stage 120 x 94 x 90 cm
Rainbow High My Fashion Style Bella 28 cm
panenka Steffi Mega Fashion
fashion panenka v pyžamovém oblečku
Rainbow High Junior Fashion panenka Amaya rocková kapela
Rainbow High Junior Fashion rocková tematika
fashion set pro malé parádnice od 3 let
Miraculous Fashion Flip Adrien figurka
Barbie fashion set pro děti od 3 let
šicí stroj HomeLife FASHION URF-705
průhledná bunda CLEAR FASHION
volnočasové fashion sluneční brýle
Guess Fashion ocelový náhrdelník pro ženy JUMN05086JWSTT/U

Šicí stroj HomeLife FASHION URF-705 je cenově dostupný model s 12 druhy stehů a volným ramenem. Nabízí možnost provozu na baterie i síťový adaptér a je vybaven praktickými funkcemi jako zpětné šití a LED osvětlení. Součástí balení je příslušenství včetně adaptéru a nožního pedálu.

• 12 druhů stehů včetně 4-krokové knoflíkové dírky
• Provoz na baterie i síťový adaptér (součástí balení)
• Volné rameno pro šití rukávů a nohavic
• Praktická rukojeť a úložný prostor na příslušenství

Objev podobné jako Šicí stroj HomeLife FASHION URF-705

Rainbow High Zimní fashion panenka Sunny je sběratelská hračka z řady Rainbow High Fashion, která představuje zimní kolekci. Panenka má pohyblivé klouby a interaktivní oblečení, které po přidání vody změní barvy. Součástí balení je také sněhulák s tvarovatelným kinetickým pískem a zimní doplňky.

• Interaktivní zimní outfit s nafukovacím efektem po přidání vody
• Pohybující se klouby pro realistické hraní a pózování
• Kompletní set se sněhulákem a kinetickým pískem pro kreativní hru

Objev podobné jako Rainbow High Zimní fashion panenka Sunny

L.O.L. Surprise! Fashion Stage Stan je dětský stan navržený jako módní pódium pro panenky, který umožňuje pořádat focení panenek i selfie. Má foto stěnu s jednoduchým rozložením a kapsu na panenky. Je vhodný pro děti od 4 let a má rozměry 120 x 94 x 90 cm.

• Snadné rozložení a složení foto stěny
• Kapsa pro bezpečné uložení L.O.L. panenek
• Všestranné využití jako módní pódium a fotokoutek

Objev podobné jako L.O.L. Surprise! Fashion Stage Stan

Rainbow High Junior panenka Skyler Bradshaw představuje menší figurku s pohyblivými klouby a dlouhými česatelnými vlasy. Panenka je oblečena v pyžamovém outfitu své charakteristické barvy a patří do kolekce čtyř postav s vlastními příběhy. Výrobek je vhodný pro děti od 4 let a má výšku přibližně 22 cm.

• Pohybové klouby pro realistické pózy
• Dlouhé česatelné vlasy pro kreativní styling
• Autentický pyžamový outfit v charakteristické barvě
• Menší velikost vhodná pro dětské ruce

Objev podobné jako Rainbow High Junior Fashion panenka v pyžamu - Skyler Bradshaw

Panenka Sunny Madison z řady Rainbow High Swim Fashion je 28 cm vysoká hračka vhodná pro děti od 6 let. Nabízí více než 10 různých outfitu díky vyměnitelným doplňkům jako jsou plavky, šátek, brýle, boty a kabelka. Panenka má ohebné klouby, česatelné vlasy a odnímatelné ruce pro snadné oblékání.

• Více než 10 různých looků s vyměnitelnými doplňky
• Ohebné klouby pro realistické pózy a oblékání
• Dlouhé česatelné vlasy a odnímatelné ruce pro snadnou úpravu

Objev podobné jako Rainbow High Fashion panenka v plavkách Sunny Madison

Rainbow High Junior panenka Sunny Madison je menší figurka s pohyblivými klouby a dlouhými česatelnými vlasy. Dodává se v pyžamovém oblečku a s doplňky. Je vyrobena z plastu a vhodná pro děti od 4 let.

• Pohyblivé klouby pro realistické pózy
• Dlouhé česatelné vlasy pro kreativní styling
• Autentický pyžamový outfit a doplňky
• Vhodná pro děti již od 4 let

Objev podobné jako Rainbow High Junior Fashion panenka v pyžamu - Sunny Madison

Panenka Violet Willow je součástí Junior kolekce Rainbow High, která představuje mladší verze oblíbených postav. Figurka o výšce přibližně 22 cm má pohyblivé klouby, dlouhé česatelné vlasy a přichází v pyžamovém oblečku. Je vyrobena z plastu a je vhodná pro děti od 4 let.

• Pohyblivé klouby pro realistické pózy
• Dlouhé česatelné vlasy pro kreativní hru
• Autentický pyžamový outfit v charakteristické barvě
• Vhodné pro děti již od 4 let

Objev podobné jako Rainbow High Junior Fashion panenka v pyžamu - Violet Willow

Rainbow High zimní fashion panenka Skyler je sběratelská hračka s pohyblivými klouby a zimním oblečením. Po přidání vody kapátkem se sníh v outfitu nafoukne a odhalí nové barvy. Součástí balení je panenka, sněhulák s kinetickým pískem a zimní doplňky.

• Panenka s pohyblivými klouby pro realistické hraní
• Kouzelný sníh mění barvy po přidání vody
• Kompletní zimní outfit s módními doplňky
• Součástí je sněhulák s tvarovatelným kinetickým pískem

Objev podobné jako Rainbow High Zimní fashion panenka Skyler

Rainbow High zimní fashion panenka Violet je sběratelská hračka pro děti od 6 let s výškou 28 cm. Panenka disponuje pohyblivými klouby a je součástí zimní kolekce s interaktivním prvkem – po přidání vody do speciálního „sněhu“ se objeví nové barvy. Součástí balení je také sněhulák s tvarovatelným kinetickým pískem a zimní doplňky.

• Panenka s pohyblivými klouby pro realistické hraní
• Interaktivní prvek s kouzelným sněhem, který mění barvy po přidání vody
• Kompletní zimní výbava včetně sněhuláka a doplňků
• Vysoká kvalita zpracování typická pro sběratelské panenky

Objev podobné jako Rainbow High Zimní fashion panenka Violet

Panenka Amaya z řady Rainbow High Junior Fashion má rockovou tematiku kapely. Obsahuje pohyblivé klouby, dlouhé vlasy a hudební nástroj se samolepkami. Je určena pro děti od 4 let k tvorbě hudebních příběhů.

• Pohyblivé klouby pro různé pózy při hraní
• Součástí hudební nástroj (kytara/mikrofon) a samolepky
• Dlouhé vlasy pro další možnosti úprav
• Vhodné pro děti od 4 let pro rozvoj kreativity

Objev podobné jako Rainbow High Junior Fashion panenka v rockové kapele - Amaya

Panenka Sunny z řady Rainbow High Junior Fashion je navržena v rockovém stylu a je vhodná pro děti od 4 let. Obsahuje hudební nástroj a samolepky pro zdobení, což podporuje hudební a kreativní hru. Panenka má pohyblivé klouby a dlouhé vlasy pro snadné ovládání.

• Panenka s oblíbeným hudebním nástrojem (kytara, mikrofon nebo klávesy) pro inspiraci ke hraní kapely.
• Pohyblivé klouby a dlouhé vlasy pro snadnou manipulaci a kreativní hru.
• Součástí arch se samolepkami na zdobení nástrojů pro rozvoj dětské tvořivosti.

Objev podobné jako Rainbow High Junior Fashion panenka v rockové kapele - Sunny

Panenka Bella z řady Rainbow High Junior Fashion představuje rockovou kapelovou postavu s hudebním nástrojem a archy samolepek. Má pohyblivé klouby a dlouhé vlasy vhodné pro kreativní hru. Hračka je určena pro děti od 4 let a podporuje rozvoj představivosti a vyprávění příběhů.

• Pohyblivé klouby pro realistické pózy a hraní
• Dlouhé vlasy pro styling a úpravy
• Hudební nástroj a samolepky pro kreativní vyprávění příběhů
• Vhodné pro děti od 4 let pro bezpečnou zábavu

Objev podobné jako Rainbow High Junior Fashion panenka v rockové kapele - Bella

Panenka Violet Willow z řady Rainbow High Swim Fashion je vhodná pro děti od 6 let. Má výšku přibližně 28 cm a je laděna do fialové barvy s kadeřavými vlasy. Součástí balení jsou plavky, šátek, sluneční brýle a další módní doplňky.

• Více než 10 různých looků s přiloženým šátkem a doplňky
• Odnímatelné ruce v zápěstí pro snadné oblékání
• Dlouhé česatelné vlasy a ohebné klouby pro realistické hraní
• Kompletní balení s botami, brýlemi a kabelkou

Objev podobné jako Rainbow High Fashion panenka v plavkách Violet Willow

Stavebnice PLAYMOBIL 71335 je inspirována animovaným seriálem Miraculous a zobrazuje módní přehlídku v Paříži. Sada obsahuje figurky Marinette a Adriena s příslušenstvím pro líčení a oblečení. Je určena pro děti od 4 let a skládá se z 66 dílů.

• Autentická sada inspirovaná populárním seriálem Miraculous.
• Obsahuje detailní příslušenství pro módní přehlídku včetně líčení a oblečení.
• Vhodné pro děti od 4 let s 66 dílky a 3 figurkami.
• Kvalitní plastová stavebnice od osvědčené značky Playmobil.

Objev podobné jako PLAYMOBIL® 71335 Kouzelná Beruška a Černý kocour: Fashion Show v Paříži

Sada obsahuje dvě pinetky do vlasů zdobené barevnými motýlky s kamínky. Jsou určeny pro holčičky od 3 let jako módní doplněk. Barvy motýlků se mohou lišit od vyobrazení, možná je kombinace modré a růžové.

• Dvojbalení pro větší variabilitu účesů
• Atraktivní design s barevnými motýlky a kamínky
• Vhodné pro holčičky již od 3 let věku
• Snadné použití jako doplněk každodenního outfitu

Objev podobné jako Lukky Fashion Pinetky motýlci s kamínky, dvojbalení

Sada obsahuje dvě vlasové sponky pro holčičky od 3 let. Sponky jsou ozdobené fialovou mašlí s károvaným vzorem. Jedná se o praktický doplněk pro každodenní nošení.

• Dvojbalení pro větší variabilitu účesů
• Atraktivní fialová mašlička s károvaným vzorem
• Vhodné pro holčičky již od 3 let
• Kvalitní provedení pro dětské vlasy

Objev podobné jako Lukky Fashion Klipy mašličky, dvojbalení

Sada obsahuje dvě růžové sponky do vlasů zdobené tylovou mašlí a kamínky. Produkt je určen pro holčičky od 3 let jako módní doplněk. Jedná se o praktický fashion set pro každodenní nošení.

• Dvojbalení pro větší variabilitu účesů
• Atraktivní design s růžovou mašlí a kamínky
• Vhodné pro holčičky již od 3 let
• Kvalitní provedení pro dětské použití

Objev podobné jako Lukky Fashion Klipy mašle s kamínky, dvojbalení

Sada obsahuje 4 gumičky do vlasů v barvách bílá, růžová, červená a lila. Jsou určeny pro holčičky od 3 let jako módní doplněk. Gumičky jsou vhodné pro každodenní použití a péči o vzhled.

• 4 různé barvy v jednom setu (bílá, růžová, červená, lila)
• Vhodné pro holčičky od 3 let
• Stylový doplněk pro dětské outfity
• Snadné použití pro péči o vlasy

Objev podobné jako Lukky Fashion gumičky do vlasů, 4 set - barvy bílá, růžová, červená, lila

Sada obsahuje dva náramky určené pro holčičky od 3 let. Každý náramek je zdobený přívěskem v podobě průsvitného motýlka a je dostupný v růžové a červené barvě. Jedná se o módní doplněk vhodný pro dětské outfity.

• Sada 2 kusů pro variabilní kombinování
• Vhodné pro děti již od 3 let věku
• Atraktivní design s průsvitnými motýlky
• Růžová a červená barva pro dívčí outfity

Objev podobné jako Lukky Fashion Náramky Motýlci set 2 kusy

Fashion set obsahuje náhrdelník a náramek určený pro holčičky od 3 let. Šperky jsou složeny z růžových perliček prokládaných modrými květinovými motivy. Sada slouží jako vhodný doplněk dětského outfitu.

• Sada obsahuje náhrdelník i náramek pro kompletní vzhled
• Růžové perličky prokládané modrými květinovými motivy
• Vhodné pro holčičky již od 3 let věku
• Ideální doplněk pro malé parádnice

Objev podobné jako Lukky Fashion Set Náhrdelník a náramek

Rainbow High zimní fashion panenka Bella (Pink) je interaktivní hračka s pohyblivými klouby a speciálním sněhovým outfitem. Po přidání vody se oblečení nafoukne a odhalí nové barvy. Součástí balení jsou zimní doplňky a sněhulák s kinetickým pískem.

• Interaktivní sněhový efekt po přidání vody
• Pohyblivé klouby pro realistické pózy
• Kompletní zimní outfit a doplňky včetně sněhuláka
• Oblečení lze opakovaně upravovat

Objev podobné jako Rainbow High Zimní fashion panenka - Bella (Pink)

Panenka Bella z řady Rainbow High My Fashion Style je určena dětem od 4 let. Disponuje česatelnými vlasy, pohyblivými končetinami a módní kabelkou. Výška panenky je přibližně 28 cm.

• Dlouhé česatelné vlasy pro kreativní úpravy
• Pohyblivé ruce a nohy pro realistické pózy
• Stylová kabelka jako módní doplněk
• Výška 28 cm ideální pro dětské hraní

Objev podobné jako Rainbow High My Fashion Style panenka - Bella

Rainbow High Junior Fashion panenka Skyler představuje hračku s rockovým tématem pro děti od 4 let. Panenka má pohyblivé klouby, dlouhé vlasy a je dodávána s hudebním nástrojem a samolepkami. Hračka podporuje kreativní hru a rozvoj fantazie.

• Panenka s dlouhými vlasy a pohyblivými klouby pro realistické hraní
• Součástí balení je hudební nástroj a arch samolepek pro kreativní stylizaci
• Vhodné pro děti od 4 let, podporuje rozvoj fantazie a hudebního cítění
• Tematické zaměření na rockovou kapelu pro atraktivní hru

Objev podobné jako Rainbow High Junior Fashion panenka v rockové kapele - Skyler

Panenka Rainbow High Be Dazzling Fashion Adeline Rose v růžové barvě je určena pro děti od 4 let. Má pohyblivé klouby a dlouhé česatelné vlasy, které lze zdobit přiloženými duhovými kamínky a krimpovacím nástrojem. Hra podporuje kreativitu a radost z módního stylingu.

• Pohyblivé klouby pro realistické pózy
• Dlouhé česatelné vlasy pro kreativní styling
• Sada duhových kamínků a krimpovací nástroj v balení
• Vhodné pro děti od 4 let, podporuje jemnou motoriku

Objev podobné jako Rainbow High Be Dazzling Fashion panenka - Adeline Rose (Pink)

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar