a practitioner s guide to account based marketing bev burgess dave munn

Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

Objev podobné jako A Practitioner's Guide to Account-Based Marketing - Bev Burgess, Dave Munn

Revised and fully updated, the fifth edition of A Practitioner’s Guide to Wills provides a practical and comprehensive reference for all those concerned in drafting and interpreting wills, and in giving effect to their provisions. Among matters considered in the fifth edition are:• What are the requirements for the virtual witnessing of wills executed during the Covid-19 pandemic?• What can be done to help prevent a successful challenge to a will if the testator’s capacity or intention might be an issue?•To what extent can the terms of a will give rise to a need to register a trust with HMRC?• What are the pitfalls if creating a will trust where it is hoped to claim the inheritance tax residential nil rate allowance?• Do nil rate band discretionary trusts still have a purpose in estate planning?• How does the court now deal with disputes over the interpretation of wills in light of Marley v Rawlings and family provision claims after Ilott v Blue Cross?The book also contains an extensive range of specimen clauses and model wills are set out in a separate appendix. All precedent material in the book is included on the accompanying CD-ROM.

Objev podobné jako A Practitioner's Guide to Wills - Keith Biggs, Peter Gausden, Lesley King

The Theatre Artist’s Guide to Consent-Based Pedagogy introduces a Consent-Based Pedagogy designed to fuel young students’ cognitive, emotional, and artistic growth by promoting students’ agency and creating an environment in which boundaries are clearly communicated and needs are acknowledged and respected.

Objev podobné jako The Theatre Artist's Guide to Consent-Based Pedagogy - Amanda Rose Villarreal, Kim Shively

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Dive into the heart of social work in this pioneering A-Z reference guide which brings theory to life through the lived experience of social workers. Drawing on narrative accounts from a thriving community of practice, this justice-driven book offers authentic and intimate outlooks on the realities of social work.Each chapter focuses on one aspect of practice and is supplemented with a diverse tapestry of professional voices at various stages of their career. Each contribution offers a unique perspective, including insight from professionals who have first-hand experience of social work interventions. Examples of practice are from across the age range, from the experience of supporting a young person to move from a children''s residential home into their first flat through to ensuring that an older person living in a care home carries on voting.Real-life cases are paired with critical reflections, learning points, and relevant case law. This combined approach allows for wisdom in practice as well as legal literacy within a person-centred, relational framework. Brought up to date with a splash of punk philosophy, bringing optimism to the social work struggle for those whose rights need support to be upheld and for their voices to be heard.In revealing the profound relationship ... Unknown localization key: "more"

Objev podobné jako The Social Work, Cats and Rocket Science Guide to Rights-Based Practice - Various authors

Child to Parent Violence and Abuse is the first accessible, step-by-step practitioner's guide to understanding and working effectively with the thousands of families experiencing an underreported but deeply traumatic problem within the home.

Objev podobné jako Child to Parent Violence and Abuse - Helen Bonnick

Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.Discover How To:Meet your customers at the digital doorway with a funnel that actually works.Harness AI to supercharge your research and copywriting.Choose the right CRM to sell more and keep your customers coming back.Unlock more profits and scale your business effortlessly with automation.Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.Expand Your Reach: Use campaign automation to grow your audience and boost revenue.Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.

Objev podobné jako No B.S. Guide to Successful Marketing Automation - Dan S. Kennedy, Parthiv Shah

Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Cloud Practitioner Study Guide to give you the same experience working in these labs as you prepare for the Certified Cloud Practitioner Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS Cloud Practitioner. The AWS Certified Cloud Practitioner Study Guide: Exam CLF-C01 provides a solid introduction to this industry-leading technology, relied upon by thousands of businesses across the globe, as well as the resources you need to prove your knowledge in the AWS Certification Exam. This guide offers complete and thorough treatment of all topics included in the exam, beginning with a discussion of what the AWS cloud is and its basic global infrastructure and architectural principles. Other chapters dive into the technical, exploring core characteristics of deploying and operating in the AWS Cloud Platform, as well as basic security and compliance aspects and the shared security model. In addition, the text identifies sources of documentation or technical assistance, such as ... Unknown localization key: "more"

Objev podobné jako AWS Certified Cloud Practitioner Study Guide with Online Labs - Ben Piper, David Clinton

How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber. In this book, readers will learn about: How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growthThe Seven Steps of Meaningful Marketing, including “Think Citizens Not Consumers,” “Solve Problems from the Everyday to the Epic,” and “People are the New Media”How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 ... Unknown localization key: "more"

Objev podobné jako Good Is the New Cool Guide to Meaningful Marketing - Afdhel Aziz, Bobby Jones

From the bestselling anxiety expert, Bev Aisbett, comes a proven and practical workbook to help people manage their anxiety, with simple daily strategies for work and for home. A clear, practical day-by-day workbook, written by experienced counsellor and bestselling author of the classic national bestseller about anxiety, Living with IT, Bev Aisbett, to help people control their anxiety. Based on many of the exercises Bev has been teaching and writing about for the past twenty years, the book provides clear, simple daily building blocks to help people manage their anxiety and assist in recovery. Designed to be carried in handbags or backpacks as a daily companion, this is a highly approachable, concise, practical, simple and above all proven method of overcoming anxiety. Bev Aisbett is Australia’s leading author in books around managing anxiety. In 1993, after recovering from severe anxiety and depression herself, Bev turned to her artistic talents to create the first of her ground-breaking illustrated self-help books Living with IT- A Survivor's Guide to Panic Attacks, which rapidly became a national bestseller, with over 200,000 copies sold. In 2013, HarperCollins published the fully revised and updated 20th anniversary edition of this classic book.

Objev podobné jako 30 Days 30 Ways to Overcome Anxiety: from the bestselling anxiety expert - Bev Aisbett

Distinguish yourself by becoming a certified AWS Cloud Practitioner In the newly revised second edition of AWS Certified Cloud Practitioner Study Guide: Foundational (CLF-C02) Exam, a team of veteran IT professionals and educators delivers an up-to-date and easy-to-follow introduction to Amazon’s industry-leading cloud technology and the introductory certification exam that demonstrates your understanding of it. Used by thousands of companies across the globe, Amazon Web Services (AWS) is an integral part of business IT operations at firms in virtually every industry and sector. In this book, you’ll prepare to pass the recently updated AWS Certification Exam and prove your knowledge of critical AWS cloud technologies and capabilities. You’ll find complete and thorough coverage of every topic included on the exam, from infrastructure to architecture and cybersecurity. You’ll also discover comprehensive discussions of the AWS Cloud value proposition, as well as billing, account management, and pricing models. After reading and completing the practice questions provided by this book, you’ll be able to: Distinguish yourself as an AWS expert by obtaining a highly sought-after certification in a popular cloud platformHone your skills and gain new insights on AWS Cloud you can use in your own profession, whether you work in a technical, ... Unknown localization key: "more"

Objev podobné jako AWS Certified Cloud Practitioner Study Guide With 500 Practice Test Questions - Ben Piper, David Clinton

Dietitian Lisa Simon''s empathic guide to achieving a healthy pregnancy and birth, with a whole food, plant-based diet as the core lifestyle measureA guide to optimizing male and female fertility via a whole food plant-based diet and lifestyle interventions, drawing on the growing evidence that animal products and trans fats can have a detrimental impact on fertility and supporting the beneficial effects of plant-based eating. The role of macro- and micro-nutrients, the nutrients and fiber found only in whole plants, and the importance of tackling sleep and stress issues are explained together with guidance on how to harness the latest knowledge. Lisa Simon draws on her personal experience of overcoming fertility issues with a plant-based diet and on her professional work with many clients seeking a healthy and successful pregnancy.

Objev podobné jako The Plant-Based Dietitian's Guide to Fertility

''This is the Digital Practitioner Foundation Study Guide for the DPBoK Part 1Examination. It gives an overview of every learning objective included in the DigitalPractitioner Foundation syllabus, and provides in-depth coverage on preparing andtaking the DPBoK Part 1 Examination. It is specifically designed to help individualsprepare for certification.This Study Guide is excellent material for:• Senior digital business professionals who need an increased awareness of digitalpractices• Mid-career IT professionals who need to stay relevant and validate their digitalSubject Matter Expert (SME) status in specific domain areas• Entry-level computing and digital business professionals• College-level students and computing and digital business majorsIt covers the following topics:• An introduction to DPBoK Foundation certification, including the DPBoK Part 1Examination• Key terminology, key concepts, and the structure of the Body of Knowledge• Basic concepts employed by the Digital Practitioner• The capabilities of digital infrastructure and initial concerns for its effective, efficient,and secure operation• The objectives and activities of application development• Why product management is formalized as a company or team grows, and thedifferences between product and project management• The key concerns and practices of work management as a team increases in size• The basic concepts and practices of operations management in a digital/IT context• How to ... Unknown localization key: "more"

Objev podobné jako The Digital Practitioner Foundation Guide - Van Haren Publishing

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

From Michelle De La Mora, the celebrated author of the Green Aisle series (written and published under the name Michelle Savage) and the award-winning Ultimate Guide to Healthy Juicing, comes an essential cookbook that makes plant-based cooking easy, flavorful, and accessible. Whether you’re cooking for yourself or sharing a cozy meal, this book is packed with delicious anti-inflammatory recipes that will inspire you to get back into your kitchen and start creating!Inside You’ll Find:Exciting and Diverse Recipes: Discover plant-based meals that are as satisfying as they are healthy. Health-Focused Ingredients: Every recipe emphasizes whole, natural foods. Versatile Options: Adaptable meals that cater to different tastes and dietary needs. Michelle’s expertise and passion for healthy eating shine through in this collection. Each mouthwatering recipe offers simplicity ratings to guide your cooking as well as expert tips to elevate every dish. Dive into this trusted guide and enjoy the delicious rewards of a plant-centered lifestyle! Recipes include: Raspberry & Cardamom Smoothie, Electrolyte Tropical Smoothie, Sun-Kissed Capers & Squash, Spicy Chorizo Tacos, Fire-Kissed Gouda Bites, Cali Almond Flour Crackers, PhoMazing Soup, Ganis Greek Salad, Cashew Basil Blitz, Spicy Moroccan Loaded Sweet Potato, Arugula Linguine with Lemon Zest & Capers, Salted Caramel Fondue, Maple-Smoked ... Unknown localization key: "more"

Objev podobné jako The Ultimate Guide to Easy Plant-Based Cooking for One (or Two) - Michelle De La Mora

In characteristically daring style, Anthony Burgess combines two responses to Orwell''s 1984 in one book. The first is a sharp analysis: through dialogues, parodies and essays, Burgess sheds new light on what he called ''an apocalyptic codex of our worst fears'', creating a critique that is literature in its own right.Part two is Burgess'' own dystopic vision, written in 1978. He skewers both the present and the future, describing a state where industrial disputes and social unrest compete with overwhelming surveillance, security concerns and the dominance of technology to make life a thing to be suffered rather than lived.Together these two works form a unique guide to one of the twentieth century''s most talented, imaginative and prescient writers. Several decades later, Burgess'' most singular work still stands.

Objev podobné jako 1985 - Anthony Burgess

“Practical and sized just right, for places where Google can’t always be summoned. Includes a guide to what’s edible for foragers and key illustrations, in addition to recipes.” —The Washington Post What to eat, where to find it, and how to cook it!Renowned outdoors expert and New York Times bestselling author Dave Canterbury provides you with all you need to know about packing, trapping, and preparing food for your treks and wilderness travels. Whether you''re headed out for a day hike or a weeklong expedition, you''ll find everything you need to survive--and eat well--out in the wild. Canterbury makes certain you''re set by not only teaching you how to hunt and gather, but also giving you recipes to make while on the trail. Complete with illustrations to accompany his instructions and a full-color photo guide of plants to forage and those to avoid, this is the go-to reference to keep in your pack. The Bushcraft Field Guide to Trapping, Gathering, and Cooking in the Wild helps you achieve the full outdoor experience. With it, you''ll be prepared to set off on your trip and enjoy living off the land.

Objev podobné jako The Bushcraft Field Guide to Trapping, Gathering, and Cooking in the Wild - Dave Canterbury

Avoiding both over-simplification and jargon-riddled complexity, this book is an invaluable, straightforward guide to participatory research for you and your fellow practitioners working with community groups and organisations.

Objev podobné jako The Practitioner Guide to Participatory Research with Groups and Communities - Kaz ) Stuart, Lucy Maynard

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

As long as there have been gardens, box has played a part. In A Gardener's Guide to Box, experienced box specialist, Jenny Alban Davies, describes the use of box in a wide range of garden designs and situations. Along with useful information about the nurture of box plants as well as how to maintain clipped box in an optimal state from year to year, this book also explains the best way to grow healthy box, with the most up-to-date advice on its care. Topics include: designing with box in different styles and in small as well as large gardens; descriptions of twenty Buxus species and cultivars, with notes about their use in the garden; how to keep box topiary planted in containers healthy, and advice on controlling pests and diseases. Whether you are planning to plant a knot garden, dealing with a recent attack of blight or caterpillar, growing a box hedge from cuttings or creating your own topiary shape from an untouched plant, this book will give you the know-how to do it.

Objev podobné jako Gardener's Guide to Box - Jenny Alban Davies

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Objev podobné jako How to Write a Marketing Plan - John Westwood

''A terrific work that is particularly suited for those from beginner to club player''JOHN WATSON, The Week in ChessThe fully revised and updated award-winning, bestselling, classic chess book by FIDE Master and chess world-record holder, Graham Burgess.Comprehensive and clear, this fully revised and updated fourth edition of Graham Burgess''s bestselling chess classic is an invaluable guide to help any player progress to good club level and better. It provides a complete guide to the main chess openings along with hundreds of test positions for players at every level. This new edition includes:Expanded and updated sections on playing online chess and using computers.A complete and detailed guide to all the main chess openings.Hundreds of new training exercises for players of all standards.Courses in tactics, attacking strategy, combinations and endgames.Analysis of some of the greatest games ever played.Information and advice on club, national, and international tournaments.A comprehensive A-Z glossary of chess terminology.Practical advice and information for further study.New sections on endgame studies and problems, with all examples from 2020 or 2021.

Objev podobné jako The Mammoth Book of Chess - Graham Burgess

What''s so great about a Hogarth? Why should we care about a shark in a tank? What does it matter that they are both British artworks? This short but very opinionated guide takes you on a whirlwind tour of 65 iconic artworks, and explains in no uncertain terms why they matter and why British Art is amongst the most exciting in the world. Lucy Davies shares the stories and meaning behind these wonderful works of art with wit and wisdom. This book features faithful colour reproductions in an elegant hardback. The first book in a new series of Opinionated Guides on art movements, mediums and ideas which builds on the success of Hoxton Mini Press Opinionated Guides to London.

Objev podobné jako An Opinionated Guide to British Art - Lucy Davies

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

In the hyper-connected, ever-evolving world of marketing, standing out isn’t optional—it’s essential. Marketing Wins is your ultimate guide to mastering integrated marketing strategies that deliver real, measurable results. Written by industry powerhouses Elliott and Aleksandra King, this book distils decades of expertise into a practical, actionable roadmap for today’s marketers, entrepreneurs, and business leaders. From foundational principles like the 4 Ps to cutting-edge tactics like branded content series and influencer marketing, Marketing Wins bridges the gap between traditional marketing wisdom and digital innovation. It explores the entire customer journey—from building awareness to driving retention—equipping you with tools to craft cohesive strategies that resonate in today’s crowded marketplace. But this isn’t just theory. Packed with vivid examples, actionable frameworks, and real-world case studies, the book transforms concepts into results. Whether you’re looking to harness social media, optimize your website, or create campaigns that convert, this is your go-to guide. The Kings’ insider stories and forward-looking insights make Marketing Wins not just a manual but an inspiring call to action. Ready to unlock your marketing potential and leave your competition behind? This book is where your winning strategy begins.

Objev podobné jako Marketing Wins - Aleksandra King, Elliott King

The official Minecraft: Guide to Exploration will help you survive. Learn how to find resources, craft equipment and protect yourself from hostile mobs.The world of Minecraft is waiting to be explored. But danger lurks around every corner and survival can prove difficult for even the bravest adventurer.With insider info and tips from the experts at Mojang, this is the definitive guide to exploration for new Minecrafters.

Objev podobné jako Minecraft: Guide to Exploration (Ukrainian language) - Owen Jones, Stephanie Milton, Marsh Davies

Christmas is an ethical and political minefield. Luckily, this survival guide contains valuable advice on how to navigate the hazards of the holiday season. Learn how to...* launch a scathing dinner table takedown on your woefully unwoke relatives* craft your own sustainable decorations that bring festive cheer without compromising the 2050 Paris Agreement* splurge on Black Friday without propping up the neoliberal capitalist agenda* build a body-positive snowperson that isn''t a straight white male for once* skilfully avoid eating meat or dairy without it becoming a whole thing you have to justify for an hour.Whether it''s a stocking filler for a left-leaning loved one, or a Secret Santa gift for a painfully earnest colleague, A Snowflake''s Guide to Christmas is the perfect gift for anyone with a bleeding heart (and a sense of humour) this holiday season.

Objev podobné jako A Snowflake's Guide to Christmas - Dave Skinner

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Objev podobné jako Cosmetics Marketing - Delphine Horvath, Lindsay Karchin

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

Objev podobné jako Greener Marketing - John Grant

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Struggling to know why arguments are important at university? Unsure about what an argument is, how they work, or how to produce one? Then you have come to the right place! Covering both written and verbal arguments, this practical guide will demystify academic conventions. It will show you what an argument is and how it works, providing you with a framework for producing great arguments of your own. Student Success is a series of essential guides for students of all levels. From how to think critically and write great essays to boosting your employability and managing your wellbeing, the Student Success series helps you study smarter and get the best from your time at university.Â

Objev podobné jako The Essential Guide to Building Your Argument - Dave Rush

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Objev podobné jako Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

Objev podobné jako Artificial Intelligence for Marketing - Jim Sterne

For as long as there’s been paint, there have been women painters - this book gathers together 65 female painters from throughout history and across the world.For as long as there’s been paint, there have been women painters – these are the painters you may not have heard of who have shaped the way we see. From artists at the forefront of the Dutch Golden Age to avant-garde radicals in Soviet Russia and surrealist thinkers in exile, this book gathers together 65 female painters from throughout history and across the world. This highly opinionated guide will tell you everything you need to know, and nothing that you don’t, about the women behind the canvas (and quite a bit about what’s on the canvas too). Witty opinion is set alongside faithful color reproductions in an elegant hardback that will persuade anyone that these female painters are worth knowing about. The first book in a new series of Opinionated Guides on art movements, mediums and ideas which builds on the success of Hoxton Mini Press Opinionated Guides to London.

Objev podobné jako An Opinionated Guide to Women Painters - Lucy Davies

Based on CITV's most-watched after school show starring Johnny Vegas! Packed with character profiles, story spreads, silly pranks and fun games, An Official Guide to... The Rubbish World of Dave Spud is a must-have for fans of the show.

Objev podobné jako The Rubbish World of.... Dave Spud (Official Guide) - Sweet Cherry Publishing, Dan Metcalf

Freedom of Information: A Practical Guide for UK Journalists is written to inform, instruct and inspire journalists on the investigative possibilities offered by the Freedom of Information Act. Covering exactly what the Act is, how to make FOI requests and how to use the Act to hold officials to account, Matt Burgess utilises expert opinions, relevant examples and best practice from journalists and investigators working with the Freedom of Information Act at all levels.The book is brimming with illuminating and relevant examples of the Freedom of Information Act being used by journalists, alongside a range of helpful features, including:• end-of-chapter lists of tips and learning points;• sections addressing the different areas of FOI requests;• text boxes on key thoughts and cases;• interviews with leading contemporary journalists and figures working with FOI requests.Supported by the online FOI Directory (www.foidirectory.co.uk), Freedom of Information: A Practical Guide for UK Journalists is a must read for all those training or working as journalists on this essential tool for investigating, researching and reporting.

Objev podobné jako Freedom of Information - Matthew Burgess

In this handy alpine-growing guide, Kew Gardens' alpines expert shares tips and advice on how to grow and maintain these unique plants, including 12 practical projects to try at home. Alpines are often considered tricky to grow, but given their natural mountain homes, they are actually remarkably hardy. They’re perfect for dry, free-draining soils and do well in containers, gravel gardens and in walls and other crevices and small corners. Plus, their miniature stature makes them perfect for those with small gardens or a tiny space to fill – in fact, you don’t need a garden at all! Alpines do very well on either a balcony or doorstep. Packed with information and inspiration, this book teaches you everything you need to know about 50 specimens of alpines, from ideal humidity, light and temperature, to maintenance instructions so that your plants can thrive. It includes 12 easy-to-follow projects for you to try at home, so you can grow a vibrant array of alpine plants, whether you are a complete beginner or a keen enthusiast. Combining beautiful botanical illustrations and practical advice, The Kew Gardener’s Guide to Growing Alpines is the definitive introduction to growing these wonderful plants. This book is from ... Unknown localization key: "more"

Objev podobné jako Kew Gardener's Guide to Growing Alpines - Royal Botanic Gardens Kew

This pocket-sized travel guide to Lisbon is a convenient, quick-reference companion to discovering what to do, what to see and how to get around the destination. It covers top attractions like Museu Nacional de Arte Antiga, the Bairro Alto, Torre de Belém, the Museum of Art, Architecture and Technology, Elevador de Santa Justa as well as hidden gems, including Alfama district. Our Lisbon guide book will save you time and enhance your exploration of this fascinating city. This Lisbon travel guide has been fully updated post-COVID-19.This Mini Rough Guide to LISBON covers: Alfama, Baixa (lower city), Bairro Alto (upper city), Lapa, Belém, North Lisbon, Parque das Nações, Across the Tagus, Excursions from Lisbon.In this guide book to Lisbon you will find:RECOMMENDATIONS FOR EVERY TYPE OF TRAVELLERExperiences selected for every kind of trip to Lisbon, from cultural explorations in Mosteiro dos Jerónimos to family activities in child-friendly places, like Belém or chilled-out breaks in popular tourist areas, like Castelo de São Jorge.TOP TEN ATTRACTIONSThis Lisbon travel guide covers the destination''s top ten attractions not to miss, including the Bairro Alto, Torre de Belém, the Museum of Art, Architecture and Technology, Elevador de Santa Justa and a Perfect Day itinerary suggestions.COMPACT FORMATCompact, ... Unknown localization key: "more"

Objev podobné jako The Mini Rough Guide to Lisbon: Travel Guide with eBook - Rough Guides

This inspirational book from Kew Gardens' rose expert is the perfect guide to choosing and growing these majestic and versatile flowers. Instantly recognisable, fragrant and evocative, roses are the quintessential garden flowers. From low-growing ground-cover roses to long-stemmed Hybrid Tea roses, multi-petalled English roses, wild roses, small shrubs for containers, climbers and ramblers, in a range of forms, colours and scents, there is a rose for every garden situation. Combining botanical illustrations and practical advice, The Kew Gardener’s Guide to Growing Roses is the definitive introduction to growing seventy-eight beautiful roses, with full growing instructions and details on feeding, propagation and training. Twelve garden projects, from growing from seed to preserving rose petals, will bring the wonderful world of roses to life. This book is from the Kew Experts series, in which the top gardeners and botanical scientists from Royal Botanic Kew Gardens offer up advice and information as well as suggesting handy projects on a range of gardening topics. Other titles include: Companion to Medicinal Plants, Guide to Growing Bulbs, Guide to Growing Fruit, Guide to Growing Orchids, Guide to Growing Herbs, Guide to Growing Succulents and Cacti, Guide to Growing Trees, Guide to Growing Vegetables and Guide to ... Unknown localization key: "more"

Objev podobné jako The Kew Gardener's Guide to Growing Roses - Tony Hall, Royal Botanic Gardens Kew

Experience the joy of discovering the natural world around you with this beautiful pocket guide to British wild flowers, an inspiration and treat designed to enthral all nature lovers.Leading botanical artists specially commissioned to ensure beautifully detailed illustrations feature the most widely common British wild flowers. Species are described and illustrated on the same page, with up-to-date authoritative text aiding identification. They are arranged by family, with their key features highlighted for quick and easy reference.This is an indispensable guide for all those with an interest in the countryside, whether amateur or expert, and is beautifully packaged to lend itself both as gift or self-purchase.

Objev podobné jako Collins British Wild Flower Guide - Audrey Hardcastle, Lizzie Harper, Felicity Cole, David Streeter, Christina Hart-Davies

This guide from the experts of Kew Royal Botanical Gardens is filled with tips and advice to help you grow your best vegetable garden ever! In this book Kew's Kitchen Gardener, Helena Dove, combines practical elements with inspiration and beauty to make a comprehensive and informative guide with all you need to know to master theart of growing vegetables. She shows how to grow some of the most popular staple crops such as tomatoes, potatoes, radishes and rocket, and also some more unusual and exciting choices such as oca, tomatillo, seakale and yacon. She gives easy to follow instructions on how to be a successful vegetable gardener, plus 12 exciting projects to try throughout the year including forcing rhubarb, creating an asparagus border and growing in raised beds. From sowing, to planting young plants, to hardening off and harvesting, find out what you need to do and when, to produce the most magnificent harvests. All the advice is underpinned by the expertise and authority of the Royal Botanic Gardens, Kew and illustrated from Kew's world-famous botanical collection. ​ With this book, you wil be able to reap a rich bounty of delicious vegetables from just a few packets of seed ... Unknown localization key: "more"

Objev podobné jako The Kew Gardener's Guide to Growing Vegetables - Helena Dove

From the Kew Experts series, this book is perfect book for the house plant gardener, filled with invaluable tips, tricks and handy advice to help your plants thrive! Are your house plants forlorn? Do they need more knowledgeable attention? With the help of experts from the Royal Botanical Gardens, Kew, discover which plants are delicate and which indestructible, whether these are cacti, succulents, air plants or those famous for their flowers, foliage, fragrance and even air freshening powers.Learn how to nurture your house plants and cultivate an oasis of calm using the advice and projects in this pretty guide to 70 of the best. Here you'll find plants for all tastes, all rooms, cold and warm temperatures, all light levels and every skill set. Find the right home for your plants and the right plants for your home. This beautifully illustrated guide mixes exquisite botanical prints with 12 step-by-step photographed projects that show how to create and display the trendiest and lushest arrangements today. Author Kay Maguire goes back to the basics of choosing, potting, feeding and care, then looks further at pruning and propagating in order to make more plants. This is the perfect book for new or experienced ... Unknown localization key: "more"

Objev podobné jako The Kew Gardener’s Guide to Growing House Plants - Royal Botanic Gardens Kew, Kay Maguire