the 10 principles of effective social media marketing jon stephen stansel

Understand the fundamental principles of effective social media marketing.

Objev podobné jako The 10 Principles of Effective Social Media Marketing - Jon-Stephen Stansel

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

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Stephen Covey''s THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE took the self-help market by storm in 1990 and has enjoyed phenomenal sales ever since. With over 15 million copies in print, the book has become a classic. Now a touchstone for millions of individuals, as well as for families and businesses, the integrated, principle-centered 7 Habits philosophy has helped readers find solutions to their personal and professional problems, and achieve a life characterized by fairness, integrity, honesty, and dignity. Covey''s tried and true step-by-step approach can now be even more thoroughly explored in this new workbook. With the same clarity and assurance that Covey''s readers have come to know and love, the workbook helps readers further understand, appreciate, and internalize the power of the 7 Habits. These engaging, in-depth exercises allow readers - both devotees and newcomers - to get their hands dirty as they develop a philosophy for success, set personal goals, and improve their relationships.

Objev podobné jako The 7 Habits of Highly Effective People Personal Workbook - Stephen R. Covey

The Ethical Foundations of Social Work offers an engaging, theoretically rigorous and practice-orientated grounding in social work ethics. Fully revised and expanded, with the addition of four new chapters on Decolonial Ethics, Social Work and Radicalization, the Ethics of Recognition, and Epistemic Injustice, this book examines when, how and why principles and debates have historically emerged, and explicitly map them onto everyday ethical challenges and situations in social work practice. By presenting and explaining key theories and applying them to real-world practice examples from different regions, Ethical Foundations of Social Work guides social work students and practitioners in developing ethical reasoning to support ethical decision-making in diverse contexts.Promoting an ethically ''conscious'' approach in which principles are integrated flexibly and confidently as tools for critical problem solving, this book serves as a core or supplemental textbook for Social Work Ethics courses at undergraduate or postgraduate levels.

Objev podobné jako The Ethical Foundations of Social Work - Annie Pullen Sansfacon, Stephen Cowden

The priceless wisdom and insight found in the bestselling The 7 Habits of Highly Effective People (more than 10 million sold!) is distilled in this palm-size Running Press Miniature Edition (TM).. It''s full of advice on taking control of your life, teamwork, self-renewal, mutual benefit, proactivity, and other paths to private and public victory. Steven R. Covey is chairman of the Covey Leadership Center and the nonprofit Institute for Principle-Centered Leadership.

Objev podobné jako The 7 Habits of Highly Effective People (Miniature Editions) - Stephen R. Covey

Let go of perfect and become a transformative, positive influence in a child''s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman.''My go-to for how we all, including ourselves, raise good humans!'' Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we''ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn''t presume to tell you how to parent with "my way is right" advice because the science is clear: There''s no one "right" way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that''s aligned with your own values and with your children''s unique ... Unknown localization key: "more"

Objev podobné jako The 5 Principles of Parenting - Dr Aliza Pressman

"The Queer Principles of Kit Webb kept me up all night! I simply couldn’t put it down."— Tessa Dare, New York Times bestselling author“Sharp, smart, and oh-so-swoony, The Queer Principles of Kit Webb reminds me that Cat Sebastian is an author at the absolute top of her game.”— Rachel Hawkins, New York Times bestselling authorNamed one of Goodreads "Readers'' Top 100 Romances of 2020-2022"Critically acclaimed author Cat Sebastian pens a stunning historical romance about a reluctantly reformed highwayman and the aristocrat who threatens to steal his heart.Kit Webb has left his stand-and-deliver days behind him. But dreary days at his coffee shop have begun to make him pine for the heady rush of thievery. When a handsome yet arrogant aristocrat storms into his shop, Kit quickly realizes he may be unable to deny whatever this highborn man desires.In order to save himself and a beloved friend, Percy, Lord Holland must go against every gentlemanly behavior he holds dear to gain what he needs most: a book that once belonged to his mother, a book his father never lets out of his sight and could be Percy’s savior. More comfortable in silk-filled ballrooms than coffee shops frequented by criminals, his attempts ... Unknown localization key: "more"

Objev podobné jako The Queer Principles Of Kit Webb - Cat Sebastian

Principles of Addiction Medicine, 7th ed is a fully reimagined resource, integrating the latest advancements and research in addiction treatment. Prepared for physicians in internal medicine, psychiatry, and nearly every medical specialty, the 7th edition is the most comprehensive publication in addiction medicine. It offers detailed information to help physicians navigate addiction treatment for all patients, not just those seeking treatment for SUDs. Published by the American Society of Addiction Medicine and edited by Shannon C. Miller, MD, Richard N. Rosenthal, MD, Sharon Levy, MD, Andrew J. Saxon, MD, Jeanette M. Tetrault, MD, and Sarah E. Wakeman, MD, this edition is a testament to the collective experience and wisdom of 350 medical, research, and public health experts in the field. The exhaustive content, now in vibrant full color, bridges science and medicine and offers new insights and advancements for evidence-based treatment of SUDs. This foundational textbook for medical students, residents, and addiction medicine/addiction psychiatry fellows, medical libraires and institution, also serves as a comprehensive reference for everyday clinical practice and policymaking. Physicians, mental health practitioners, NP, PAs, or public officials who need reference material to recognize and treat substance use disorders will find this an invaluable addition to their professional ... Unknown localization key: "more"

Objev podobné jako The ASAM Principles of Addiction Medicine: Print + eBook with Multimedia - Andrew J., MD, FASAM Saxon, Sharon, MD, MPH, FASAM, FAAP Levy, Shannon C.,

Business schools, the media, the corporate sector, governments, and non-governmental organizations have all begun to pay more attention to issues of Corporate Social Responsibility (CSR) in recent years. These issues encompass broad questions about the changing relationship between business, society and government, environmental issues, corporate governance, the social and ethical dimensions of management, globalization, stakeholder debates, shareholder and consumer activism, changing political systems and values, and the ways in which corporations can respond to new social imperatives. This Oxford Handbook is an authoritative review of the academic research that has both prompted, and responded to, these issues. Bringing together leading experts in the area, it provides clear thinking and new perspectives on CSR and the debates around it. The Handbook is divided into seven key sections: * Introduction,* Perspectives on CSR,* Critiques of CSR,* Actors and Drivers,* Managing CSR,* CSR in Global Context,* Future Perspectives and Conclusions.

Objev podobné jako The Oxford Handbook of Corporate Social Responsibility

By 1969, following the French defeat at Dien Bien Phu, over 500,000 US troops were ‘in country’ in Vietnam. Before America’s longest war had ended with the fall of Saigon in 1975, 450,000 Vietnamese had died, along with 36,000 Americans. The Vietnam War was the first rock ’n’ roll war, the first helicopter war with its doctrine of ‘airmobility’, and the first television war; it made napalm and the defoliant Agent Orange infamous, and gave us the New Journalism of Michael Herr and others. It also saw the establishment of the Navy SEALs and Delta Force. At home, America fractured, with the peace movement protesting against the war; at Kent State University, Ohio National Guardsmen fired on unarmed students, killing four and injuring nine. Lewis’s compelling selection of the best writing to come out of a war covered by some truly outstanding writers, both journalists and combatants, includes an eyewitness account of the first major battle between the US Army and the People’s Army of Vietnam at Ia Drang; a selection of letters home; Nicholas Tomalin’s famous ‘The General Goes Zapping Charlie Cong’; Robert Mason’s ‘R&R’, Studs Terkel’s account of the police breaking up an anti-war protest; John Kifner on ... Unknown localization key: "more"

Objev podobné jako The Mammoth Book of the Vietnam War - Lewis Jon E.

Expanding the application of diverse techniques belonging to different branches of science, The Integrated Application of Effective Approaches in Supply Chain Networks creates coordination and integration for the analysis of supply network data.

Objev podobné jako The Integrated Application of Effective Approaches in Supply Chain Networks - Ramin Rostamkhani, Thurasamy Ramayah

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Spanning 1979-1987, The Fry Chronicles charts Stephen Fry''s arrival at Cambridge up to his thirtieth birthday. ''Heartbreaking, a delight, a lovely, comfy book'' The Times ''Perfect prose and excruciating honesty. A grand reminiscence of college and theatre and comedyland in the 1980s, with tone-perfect anecdotes and genuine readerly excitement. What Fry does, essentially, is tell us who he really is. Above all else, a thoughtful book. And namedroppy too, and funny, and marbled with melancholy'' Observer ''Arguably the greatest living Englishman'' Independent on Sunday ''Extremely enjoyable'' Sunday Times ''Fry''s linguistic facility remains one of the Wildean wonders of the new media age. The patron saint of British intelligence'' Daily TelegraphWelcome to Stephen Fry''s The Fry Chronicles, one of the boldest, bravest, most revealing and heartfelt accounts of a man''s formative years that you will ever have the exquisite pleasure of reading.Stephen Fry''s film, stage, radio and television credits are so numerous and wide-ranging that there is not space here to do them justice. It is enough to say that he has written, produced, directed, acted in or presented productions as varied as Wilde, the TV series Blackadder and Jeeves and Wooster, the sketch show A Bit of Fry & Laurie, ... Unknown localization key: "more"

Objev podobné jako The Fry Chronicles - Stephen Fry

Spanning 1979-1987, The Fry Chronicles charts Stephen Fry''s arrival at Cambridge up to his thirtieth birthday. ''Heartbreaking, a delight, a lovely, comfy book'' The Times ''Perfect prose and excruciating honesty. A grand reminiscence of college and theatre and comedyland in the 1980s, with tone-perfect anecdotes and genuine readerly excitement. What Fry does, essentially, is tell us who he really is. Above all else, a thoughtful book. And namedroppy too, and funny, and marbled with melancholy'' Observer ''Arguably the greatest living Englishman'' Independent on Sunday ''Extremely enjoyable'' Sunday Times ''Fry''s linguistic facility remains one of the Wildean wonders of the new media age. The patron saint of British intelligence'' Daily TelegraphWelcome to Stephen Fry''s The Fry Chronicles, one of the boldest, bravest, most revealing and heartfelt accounts of a man''s formative years that you will ever have the exquisite pleasure of reading.Stephen Fry''s film, stage, radio and television credits are so numerous and wide-ranging that there is not space here to do them justice. It is enough to say that he has written, produced, directed, acted in or presented productions as varied as Wilde, the TV series Blackadder and Jeeves and Wooster, the sketch show A Bit of Fry & Laurie, ... Unknown localization key: "more"

Objev podobné jako The Fry Chronicles - Stephen Fry

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

A companion to the inspirational business book "Think and Grow Rich" offers an expansion of the principles outlined in the original volume, including mental exercises and self-analysis techniques.

Objev podobné jako Napoleon Hill's Keys to Success: the 17 Principles of Person - Napoleon Hill

Kniha - autor Shawn Achor, 256 stran, anglicky, Brožovaná bez přebalu matná - autor Shawn Achor, 256 stran, anglicky, brožovaná bez přebalu matná Subtitled, "The Seven Principles Of Positive Psychology That Fuel Success & Performance At Work". Achor explains how to be happier and more successful.

Objev podobné jako The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performan (0753539470)

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

The Dungeon City is thrust into chaos when it is shaken by tremors that hint at an impending monster stampede. Arwin is still inside the dungeon, with no knowledge of the danger she’s in, so Matthew insists on going in to save her. Countless obstacles stand in his way: vicious monsters, the sun god’s insidious preachers, and of course, the curse he bears that steals his strength when he’s not in the sunlight. Prepared to face his death, the weakest kept man ventures into the dark depths of the dungeon.

Objev podobné jako The Kept Man of the Princess Knight, Vol. 3 - Stephen Paul, Toru Shirogane, Saki Mashima

There’s no escaping his dark past…In the wicked city of Gray Neighbor, Matthew continues the dirty work of hunting down street dealers selling Release. He goes to great lengths to wean Arwin off the drug and protect her reputation—even going so far as to permanently silence a friend who discovered the princess knight’s secret. And Matthew isn’t the only one trying to clean up the Dungeon City. Paladins have arrived to address the rampant corruption, and among them is a knight searching for his sister’s murderer. Despite Matthew’s carefully crafted image as a weak and harmless kept man, he begins to draw suspicion. Will his dark deeds and Arwin’s secret come to light…?

Objev podobné jako The Kept Man of the Princess Knight, Vol. 2 - Stephen Paul, Toru Shirogane

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

From widespread unemployment and mounting international hostilities, every day we are swept into more political chaos—so one brave man looks to the Star Wars universe for answers to our most urgent problems.“You can’t stop the change — anymore than you can stop the sun from setting.” Anakin Skywalker was never able to live with this wisdom shared by his mother on the day he left home to train as a Jedi Knight. That failure led him to becoming the fearsome villain we all know as Darth Vader. We’re living in a time of unprecedented and rapid change. An age of chaos. Democracies are in decline worldwide. Dictators are ascendant. Civic organizations are crumbling. People feel lonelier and more rudderless than in any other time in recent history. We’ve tried to slow down, and in some cases we, like Anakin, have tried stop the change, but failed at every turn. The fears that come with living in an age of disruption have produced public anger, and that anger has swelled movements of hate. Author Stephen Kent believes part of the solution is hiding in plain sight. A story that binds together multiple generations with a common language, a moral framework, and ... Unknown localization key: "more"

Objev podobné jako How the Force Can Fix the World - Stephen Kent

A celebration of failures, doom, disaster, mistakes, miscalculations, hubris, folly and really, really bad albums. Written by the author of the cult hit, Crap Towns. Most books celebrate the exceptions rather than the rule. They focus on the over-achievers, the unique and strange success stories. They don’t provide a fair reflection of the general tide of history – but they do make your average reader feel, well, more average. The 10 Worst of Everything redresses this imbalance and shows that you maybe shouldn’t take it too badly if your own plans aren’t working out. And there’s nearly always someone worse off than you. Which is reassuring, if nothing else. This is a fascinating compendium of disappointing facts about the world, vital information about places to avoid, mind-boggling information about medicine, history and science, pop culture misses, as well as all the daft things we do to each other. It will help to prove the old adage that you can always learn more from failure than you can from success. And hey, even if you don’t want to boost your brain, there’s still the fun of watching other people go wrong.

Objev podobné jako The 10 Worst of Everything - Sam Jordison

Notre-Dame of Amiens is one of the great Gothic cathedrals. In this beautifully illustrated magisterial chronicle, Stephen Murray tells the cathedral’s story from the overlapping perspectives of the social groups connected to it.

Objev podobné jako Notre-Dame of Amiens - Stephen Murray

A beautifully illustrated guide on how to transform your everyday outfits, Gucci-style. Bring the defining principles of Gucci's style to your own wardrobe with this celebration of one of the world's most renowned fashion houses. From channelling the super brand with your beauty choices, finding your inner extrovert in the clothes you choose, and even bringing the influence of the house's equestrian beginnings into your streetwear - this is an essential handbook for going Gucci, your way. Including the stories, history and personalities who have defined a legacy like no other, there's no better companion for fans of Gucci.

Objev podobné jako The Gucci Style Principles - Hannah Rogers

The Ten Secrets of Entrepreneurs is a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave. This life-changing book will show how anyone can learn to switch their thinking to that of an extraordinary entrepreneurs and enjoy a more rewarding and fulfilling professional and personal life. The distinctions include:Entrepreneurs have an empowering perspective of failure.Employees see failure as bad.Entrepreneurs are solution finders.Employees are problem solvers.Entrepreneurs look into the future.Employees look into the past.In uncertain times, everyone wants to have more meaning and purpose in their professional and personal lives. In this inspirational and prescriptive guide, Keith Cameron Smith leads readers from a passive and possibly fearful view of their future to one they can actively engage in and firmly believe in.

Objev podobné jako The 10 Secrets of Entrepreneurs - Smith Keith Cameron

Social innovation is an innovation whose main aim is to benefit society. There is a worldwide need for and interest in conducting innovations and social innovations. Social Innovation Design Cases: A Chronicle of Global Journeys provides an in-depth description of the design journeys of twenty social innovation cases from twelve countries around the globe on five continents. The design cases span areas ranging from promoting rural economic development to addressing climate change. The book describes in depth, citing relevant references, the design journeys of the twenty social innovations and corresponding social enterprises, following an innovation design process model. Additionally, it describes the knowledge models and metamodels contributed by these cases. Each design case presents the overall business model of the social innovation and the corresponding social enterprise.The book is for social entrepreneurs, innovators and aspiring innovators, especially those actively planning and designing social innovations in for-profit, government and not-for-profit organizations. In addition to managers, executives and mid-level staff, the book is for students and trainees who would like to understand different kinds of social innovations as well as their design and implementation. Providing details on the design and implementation of a variety of successful social innovations, the cases presented can ... Unknown localization key: "more"

Objev podobné jako Social Innovation Design Cases - Vijay K. Vaishnavi

Music and sound shape the emotional content of audio-visual media. How would history be told if audio-visual documents were used as primary sources?

Objev podobné jako Music – Media – History – Re–Thinking Musicology in an Age of Digital Media - Elias Berner, Matej Santi

How to Become a More Effective CBT Therapist explores effective ways for therapists to move beyond competence to metacompetence , remaining true to the core principles of CBT while adapting therapeutic techniques to address the everyday challenges of real-world clinical work.

Objev podobné jako How to Become a More Effective CBT Therapist

For all men are persuaded by considerations of where their interest lies...Aristotle''s Art of Rhetoric is the earliest systematic treatment of the subject, and it remains among the most incisive works on rhetoric that we possess. In it, we are asked: What is a good speech? What do popular audiences find persuasive? How does one compose a persuasive speech? Aristotle considers these questions in the context of the ancient Greek democratic city-state, in which large audiences of ordinary citizens listened to speeches pro and con before casting the votes that made the laws, decided the policies, and settled the cases in court. Persuasion by means of the spoken word was the vehicle for conducting politics and administering the law. After stating the basic principles of persuasive speech, Aristotle places rhetoric in relation to allied fields such as politics, ethics, psychology, and logic, and he demonstrates how to construct a persuasive case for any kind of plea on any subject of communal concern. Aristotle views persuasion flexibly, examining how speakers should devise arguments, evoke emotions, and demonstrate their own credibility. The treatise provides ample evidence of Aristotle''s unique and brilliant manner of thinking, and has had a profound influence on later ... Unknown localization key: "more"

Objev podobné jako The Art of Rhetoric - Aristotle

Discover the full story of the sorceress Medea, one of the most reviled and maligned women of Greek antiquity, in this “haunting, deeply moving” (Claire Legrand, New York Times bestselling author) debut in the tradition of Circe, Elektra, and Stone Blind.Among the women of Greek mythology, the witch Medea may be the most despised. Known for the brutal act of killing her own children to exact vengeance on her deceitful husband, Jason, the leader of the Argonauts, Medea has carved out a singularly infamous niche in our histories. But what if that isn’t the full story? The daughter of a sea nymph and the granddaughter of a Titan, Medea is a paradox. She is at once rendered compelling by virtue of the divinity that flows through her bloodline and made powerless by the fact of her being a woman. As a child, she intuitively submerges herself in witchcraft and sorcery but soon finds her skills may not be a match for the prophecies that hang over her entire family like a shroud. As Medea comes into her own as a woman and a witch, she also faces the arrival of the hero Jason, preordained by the gods to be not ... Unknown localization key: "more"

Objev podobné jako Medea - Eilish Quin

A story about the design and life of hospitals—how they are born and evolve, the forces that shape them and the shifts that conspire to incapacitate them Reading architecture through the history of hospitals offers a tool for unlocking the elemental principles of architecture and the intractable laws of human and social conditions that architecture serves in each of our lives. This book encounters brilliant and visionary designers who were hospital architects but also systems designers, driven by the aim of social change. They faced the contradictions of health care in their time and found innovative ways to solve for specific medical dilemmas. Designers and professionals such as Filarete, Lluís Domènech i Montaner, Albert Schweitzer, Gordon Friesen, E. Todd Wheeler and Eberhard Zeidler are studied here, while the medical spaces of more widely known architects such as Isambard Brunel, Aalvar Aalto, Le Corbusier, Louis Kahn and Paul Rudolph also help inform this history. All these characters were polymaths and provocateurs, but none quite summarizes this history more succinctly than Florence Nightingale, who, in laying out her guidelines for ward design in 1859, shows how the design of a medical facility can influence an entire political and social order.The Architecture of ... Unknown localization key: "more"

Objev podobné jako The Architecture of Health - Daniel A. Barber, Michael P. Murphy, Jeffrey Mansfield

OʼSullivan & Hilliard''s The Law of Contract is the perfect student companion, providing a concise, clear overview of the fundamental principles of contract law. The 11th edition has been rigorously updated by Cambridge academic and teacher, Janet OʼSullivan. All the key topics on the LLB and GDL courses are covered, as well as current debates in the field. Complex problems are broken down into manageable steps and self-test questions are provided at the end of each chapter to help reinforce learning and aid revision. The Core Text Series takes the reader straight to the heart of the subject, providing an invaluable and reliable guide for students of law at all levels. Written by leading academics and renowned for their clarity, these concise texts explain the intellectual challenges of each area of the law.Key features· A clear account of the key principles to give students a sound understanding of contract law · Concise, user-friendly size and length make this an ideal student text · Examples, questions, and summaries throughout enable students to stretch and consolidate their understanding· The 11th edition has been thoroughly revised to reflect recent developments in the lawNew to this edition· New material in this edition includes new ... Unknown localization key: "more"

Objev podobné jako O'Sullivan & Hilliard's The Law of Contract - Janet O'Sullivan

Contemporary writers position ‘dialogue’ at the heart of change theory, but what do we mean by ‘dialogue’? The Tao of Dialogue explains through story what dialogue means, and how to leverage dialogic principles in managing relationships within the workplace.Accessible and innovative, The Tao of Dialogue explains the basic principles of dialogue, defined as a way of thinking and reflecting together with others, through the story of Michael, the CEO of a company about to embark on a life-changing journey. In the first half of the book, he is introduced to the idea of dialogue by Hannah, an internal change practitioner working within the organisation. He is encouraged to engage in dialogue with those he seeks to influence, which requires him to examine his mindset and proactively make changes to the ways in which he is communicating with his team and the wider organisation. In the second half of the book Michael is assisted by Mark, an external consultant with expertise in dialogic team and organisational development, who helps him apply dialogic principles to leading his team. Engaging yet practical, each part concludes with a summary of the dialogue that has taken place and how the model can be used in ... Unknown localization key: "more"

Objev podobné jako The Tao of Dialogue - Paul Lawrence, Andreas Priestland, Sarah Hill, Monica Manning, Isla Hyslop, Floris Rommerts, Cecilia Forrestal

Understanding how theory informs social work practice is an area that students can find challenging and complex. This book helps students to understand how theory impacts and informs social work practice. Updated with a new introduction by the author, subjects covered include values and ethics, organisational contexts and putting theory into practice. There is a chapter on the relationship between theory and practice in social work which examines notions of empowerment and concepts of social exclusion and the distinctive role of the social work practitioner. Critical thinking exercises are built into the text to aid learning and reflective thinking.

Objev podobné jako Understanding and Using Theory in Social Work - Juliette Oko

The new big thing in terms of spiritual enlightenment, the powerful principles of the Kabbalah have attracted a swathe of celebrity followers ranging from Madonna, Jerry Hall, Elizabeth Taylor, Mick Jagger and Guy Ritchie - as well as over 3.5 million other dedicated students worldwide. Previously shrouded in secrecy, its teachings were passed down orally from generation to generation to only an elite few. Now, in THE POWER OF KABBALAH, Rabbi Yehuda Berg has created a user''s manual for today''s world, in which its wisdom is conveyed in a highly accessible, practical form for all to follow.For the first time, these secret teachings are brought to bear on the real world issues faced by us everyday - in our careers, with family and friends, and in our innermost personal thoughts. Rabbi Yehuda Berg sets out a practical collection of principles and instructions for improving our lives - helping us to get to where we really want to be emotionally, spiritually, financially and creatively in all aspects of our life. This truly spiritual book reveals not only what life means, but the actions we can each take to create the life we want and deserve.

Objev podobné jako The Power Of Kabbalah - Yehuda Berg

A fabulous book about designing gardens great and small, packed with wisdom on the abiding principles of gorgeous garden design.WITH AN INTRODUCTION BY ALAN TITCHMARSHRussell Page was one of the most legendary gardeners and landscapers of the last century. He designed gardens great and small for clients around the world. A rare combination of born plantsman and garden architect, he was a master of colour, form and structure. Page also understood that most tricky dimension of garden design: the passage of time. From Longleat to the Frick Collection, his gardens can be enjoyed to this day.Packed with wisdom and beautiful writing, this book offers a unique perspective on great garden design and is essential reading for every gardener.''One of the most thoughtful and civilized gardening books ever written, by a master designer'' Daily Telegraph

Objev podobné jako The Education of a Gardener - Russell Page

Written by a diverse range of expert contributors, unified by a relational, ethics-based reading of person-centred theory and practice, this seminal text is the most in-depth and comprehensive guide to person-centred therapy.Divided into four parts, it examines the theoretical, philosophical and historical foundations of the person-centred approach; the fundamental principles of person-centred practice (as well as new developments in, and applications of, person-centred clinical work), explorations of how person-centred conceptualisations and practices can be applied to groups of clients who bring particular issues to therapy, such as bereavement or trauma, and professional issues for person-centred therapists such as ethics, supervision, and training.10 years after it was last published, this third edition includes new content on the climate crisis, intersectionality and working with racism and anti-racism. It includes new dedicated chapters on the Non-directive Attitude, Relational Depth, Experiential Practices, Working with Trauma, Online PCA and Person-Centred approaches around the Globe.International and interdisciplinary in conception, this is a cutting-edge resource for students of psychotherapy and counselling on a range of programmes, as well as professional practitioners working in the field.

Objev podobné jako The Handbook of Person-Centred Psychotherapy and Counselling

The only all-encompassing guide to the law relating to international finance, this book is based on the author's university courses, referencing nearly all of the world's 320 jurisdictions - the first time the topic has been dealt with on such a worldwide comparative basis. Â Covering the three principal approaches - the policies of the law, the legal rules and the practical transactions - the book ensures students are presented with doctrine, data and deals, each of which throws light on the other. Students receive a panoramic view of international finance which not only has practitioner-based deals, but also elucidates the law on a global basis without being tied to any single jurisdiction. Â Contents include: Introduction to financial law. Jurisdictions of the world. Principles of world insolvency law. Bank term loans and syndicated credits. International bond issues and capital markets. Trusts in financial transactions. Set-off and netting. Payment and securities clearing systems. Security interests and title finance. Special financings: projects, acquisitions, real property, ships, aircraft. Securitisations. Derivatives. Regulation of international finance. Conflict of laws and international finance. Conclusion. Â Jurisdiction: International

Objev podobné jako The Law and Practice of International Finance - Philip Wooderson

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications. Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won''t help you balance those goals without a cohesive, consistent user experience to support it. With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.

Objev podobné jako Elements of User Experience, The - Jesse James Garrett

What is rational is actual and what is actual is rational.Hegel''s Outlines of the Philosophy of Right is one of the greatest works of moral, social, and political philosophy. It contains significant ideas on justice, moral responsibility, family life, economic activity, and the political structure of the state - all matters of profound interest to us today. Hegel''s aim is to lay out the various forms that human freedom must take on, if it is to be true freedom. He seeks to show that genuine human freedom does not consist in doing whatever we please, but involves living with others in accordance with publicly recognized rights and laws. Hegel demonstrates that institutions such as the family and the state provide the context in which individuals can flourish and enjoy full freedom. He also demonstrates that misunderstanding the true nature of freedom can lead to crime, evil, and poverty. His penetrating analysis of the causes of poverty in modern civil society was to be a great influence on Karl Marx. Hegel''s study remains one of the most subtle and perceptive accounts of freedom that we possess. This new edition combines a revised translation with a cogent introduction to his work. ABOUT ... Unknown localization key: "more"

Objev podobné jako Outlines of the Philosophy of Right - G. W. F. Hegel

As the cofounder of NewsGuard, a company that tracks online misinformation, Steven Brill has observed the rise of fake news from a front-row seat. In The Death of Truth, with startling, often terrifying clarity, he explains how we got here—and how we can get back to a world where truth matters.None of this—conspiracy theories embraced, expertise ridiculed, empirical evidence ignored—has happened by accident. Brill takes us inside the decisions made by executives in Silicon Valley to code the algorithms embedded in their social media platforms to maximize profits by pushing divisive content. He unravels the ingenious creation of automated advertising buying systems that reward that click-baiting content and penalize reliable news publishers, and describes how the use of these ad-financed, misinformation platforms by politicians, hucksters, and conspiracy theorists deceives ordinary citizens. He documents how the most powerful adversaries of America have used American-made social media and advertising tools against us with massive disinformation campaigns—and how, with the development of generative artificial intelligence, everything could get exponentially worse unless we act. The stakes are high for all of us, including Brill himself, whose company’s role in exposing Russian disinformation operations resulted in a Russian agent targeting him and his family.Crucially, Brill ... Unknown localization key: "more"

Objev podobné jako The Death of Truth - Brill Steven

This book supports primary trainees and their in school mentors to understand the complex nature of effective learning and teaching in primary schools.  It explores the key skills required, helping trainees begin use them in their teaching, reflect on their development of these skills (with their mentors) and evaluate their impact on learning. This book supports and challenges primary trainee teachers and their mentors (both school based and university/SCITT based) by offering a range of approaches, strategies and perspectives to aspects of primary teaching. This new edition: ·       Includes practical guidance for building resilience ·       Explores the latest teaching approaches being trialled in schools ·       Supports trainees to work with their in school mentor ·    Includes new chapterss on professional identity and professional responsibilities Â

Objev podobné jako Building Skills for Effective Primary Teaching

What if our experience of life is created differently to the way we think it’s created? Instead of living in an out-in world – with our thoughts and emotions coming from other people and situations, as well as from the past and the future – what if we actually live in a world of our own creation?We aren’t at the mercy of the world around us, we are in fact, using our gift of thought to create our experience of life in real-time, with surround sound and special effects. Just like in the movies!The Gift of Thought is the first in a series of books that provides a simple, illustrated explanation of the Three Principles (of Mind, Consciousness and Thought). It describes how we use Thought to create our rich and diverse experience of life (with all its highs and the lows), and it explores how thought comes and goes like the weather. Contrary to popular belief, thought isn’t something that needs to be managed or controlled, suppressed or ignored. It isn’t something that needs to be taken seriously at all.In the end, seeing through the illusion of Thought can have a profound impact on anyone’s experience of life!

Objev podobné jako The Gift of Thought - Niki Dean

Adventures on the road to real-world self-sufficiency Many of us want to increase our self-sufficiency, but few have access to the ideal 5 sunny, gently-sloping acres of rich, loamy, well-drained soil. Jenni Blackmore presents a highly entertaining, personal account of how permaculture can be practiced in adverse conditions, allowing anyone to learn to live more sustainably in a less-than-perfect world. With a rallying cry of "If we can do it, you can too," she distills the wisdom of 20 years of trial and error into a valuable teaching tool. The perfect antidote to dense, high-level technical manuals, Permaculture for the Rest of Us presents the fundamental principles of this sometimes confusing concept in a humorous, reader-friendly way. Each chapter focuses on a specific method or technique, interspersing straightforward explanations with the author''s own experiences. Learn how to successfully retrofit even the smallest homestead using skills such as: No-till vs. till gardening, composting and soil-building Natural pest control and integrating small livestock Basic greenhouse construction Harvesting, preservation and more. Ideal for urban dreamers, suburbanites and country-dwellers alike, this inspirational and instructional "encouragement manual" is packed with vibrant photographs documenting the author''s journey from adversity to abundance.

Objev podobné jako Permaculture for the Rest of Us - Jenni Blackmore

For John Freeman - literary critic, essayist, editor, poet and ''one of the preeminent book people of our time'' (Dave Eggers) - it is a rare moment when words are not enough. But in the wake of the election of 2016, words felt useless, even indulgent. Action was the only reasonable response. He took to the streets in protest and the sense of community and collective conviction felt right. But the assaults continued - on citizens'' rights and long-held compacts, on the core principles of our culture and civilisation, and on our language itself. Words seemed to be losing the meanings they once had and Freeman was compelled to return to their defence. The result is his Dictionary of the Undoing.From A to Z, ''Agitate'' to ''Zygote,'' Freeman assembled the words that felt most essential, most potent, and began to build a case for their renewed power and authority, each word building on the last. The message that emerged was not to retreat behind books, but to emphatically engage in the public sphere, to redefine what it means to be a literary citizen.With an afterword by Valeria Luiselli, Dictionary of the Undoing is a necessary, resounding cri de coeur in ... Unknown localization key: "more"

Objev podobné jako Dictionary of the Undoing - John Freeman

In The End of the Cognitive Empire Boaventura de Sousa Santos further develops his concept of the "epistemologies of the South," in which he outlines a theoretical, methodological, and pedagogical framework for challenging the dominance of Eurocentric thought. As a collection of knowledges born of and anchored in the experiences of marginalized peoples who actively resist capitalism, colonialism, and patriarchy, epistemologies of the South represent those forms of knowledge that are generally discredited, erased, and ignored by dominant cultures of the global North. Noting the declining efficacy of established social and political solutions to combat inequality and discrimination, Santos suggests that global justice can only come about through an epistemological shift that guarantees cognitive justice. Such a shift would create new, alternative strategies for political mobilization and activism and give oppressed social groups the means through which to represent the world as their own and in their own terms.

Objev podobné jako The End of the Cognitive Empire - Boaventura de Sousa Santos