essentials of marketing research ise dana e harrison robert bush mary celsi joseph hair david ortinau

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Objev podobné jako Essentials of Marketing Research ISE - Dana E. Harrison, Robert Bush, Mary Celsi, Joseph Hair, David Ortinau

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

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Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber.Essentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense, intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker, and we stress the need for managerial input and judgment.

Objev podobné jako Essentials of Corporate Finance ISE - Bradford Jordan, Stephen Ross, Randolph Westerfield

The “bible” of risk management—fully updated for an investing landscape dramatically altered by social and technological upheavalsWhen it was first published in 2005, The Essentials of Risk Management became an instant classic in risk management. Now, the authors provide a comprehensively updated and revised edition to help you succeed in a world rocked by unprecedented changes.Combining academic research with real-world applications, this bestselling guide provides the expert insights that has made it so popular for so many years, covering the most effective ways to measure and transfer credit risk, increase risk-management transparency, and implement an organization-wide enterprise risk management approach. In addition, it covers a wide range of new issues, including:Fallout from the COVID pandemicNew emerging risks associated with digital financeThe effect of climate change on risk managementGame-changing new technologies like machine learning, artificial intelligence, and distributed ledger technologyThe definitive resource for quantifying risk versus return, The Essentials of Risk Management delivers everything you need to safeguard your investments in today’s economy.

Objev podobné jako The Essentials of Risk Management, Third Edition - Dan Galai, Robert Mark, Michel Crouhy

* In a concise, engaging style, this text outlines the essential principles of ecology from the theoretical fundamentals to their practical applications. * Full color artwork, simple pedagogical features, and a wide range of carefully-chosen examples make this book an ideal introduction to ecology for students at all levels.

Objev podobné jako Essentials of Ecology - Colin R. Townsend, Michael Begon, Robert W. Howarth

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Objev podobné jako Marketing Research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Objev podobné jako Essentials of Services Marketing - Jochen Wirtz

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such as big data analytics, social media listening and data visualization- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation- Added ''Industry Viewpoint'' features setting out the latest thinking from practitioners on important topics- New author video introductions to each chapter and ''Careers in Marketing Research'' ... Unknown localization key: "more"

Objev podobné jako Marketing Research - Alan J. Wilson

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Objev podobné jako Essentials of Global Marketing - Svend Hollensen

Designed for the one-semester A&P course, Seeley''s Essentials of Anatomy & Physiology is designed to help students develop a solid, basic understanding of essential concepts in anatomy and physiology. Critically important information is presented in a way that maximizes understanding. With an emphasis on critical thinking, students build a knowledge base for solving problems. Clinical Impact features throughout the text bring relevance to the reader, while instructive artwork promotes interest and clarifies ideas.

Objev podobné jako Seeley's Essentials of Anatomy and Physiology ISE - Andrew Russo, Jennifer Regan, Cinnamon VanPutte

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

This book provides a comprehensive overview of research methods, supported by examples from a range of educational fields, along with pragmatic advice and guidance on how to undertake educational research. Using the concept of research as a ‘quest’, this book takes you on a journey from planning stages, through data collection to analysis, to writing up your findings, at each stage exploring the principles and practice that can support your own educational research projects. Academic understanding is combined with practical commentary to show how conceptual ideas are used in practice. Case studies throughout the book highlight the power of educational research to shine a light on important social issues. This is essential reading for students on all education courses that include a research methods module or project. Scott Buckler PhD is an independent academic, Chartered Teacher and Chartered Psychologist. Harriett Moore is a school-based practitioner with a broad background in research.

Objev podobné jako Essentials of Research Methods in Education - Scott Buckler, Harriett Moore

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

Highly regarded by both students and instructors, Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy, 5th Edition, provides a unique, integrated mechanism-based and systems-based approach to contemporary pharmacology and drug development. An easy-to-follow format helps both undergraduate and graduate students grasp challenging concepts quickly and efficiently. Each chapter presents a clinical vignette illustrating a therapeutic problem within a physiologic or biochemical system; followed by a discussion of the biochemistry, physiology, and pathophysiology of the system; and concluding with a presentation of the pharmacology of the drugs and drug classes that activate or inhibit the system by interacting with specific molecular and cellular targets. Chapters are integrated into sections that focus on organ systems and therapeutic areas of highest importance. Hundreds of clear, concise illustrations highlight new understanding of physiologic, pathophysiologic, and pharmacologic mechanisms, and dozens of popular and practical drug summary tables offer quick access to essential information. All chapters have been comprehensively updated, including recently discovered mechanisms and recently approved drugs. Content updates, new chapters, new figures, and new cases added to key areas such as endophenotypes as drug targets, immunotherapy, protein-based therapeutics, oligonucleotide-based therapies, and gene therapy and gene editing. Dr. David Golan’s pathophysiologic approach, pioneered at ... Unknown localization key: "more"

Objev podobné jako Principles of Pharmacology - Joseph Loscalzo, David, M.D. Golan, Mark Namchuk

This easy-to-read, user-friendly text explores the full range of basic topics typically covered in research courses in exercise science, kinesiology, and physical education. The book provides the information and skills needed to write effective research proposals and theses; read, assess, interpret, and apply published research; and understand how to conduct basic studies in health, physical education, exercise science, athletic training, and recreation.

Objev podobné jako Essentials of Research Methods in Health, Physical Education, Exercise Science, and Recreation - Kris E. Berg, Richard W. Latin

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today’s world of analytics. Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

Objev podobné jako Multivariate Data Analysis - Barry Babin, Joseph Hair, William ) Black, Rolph Anderson

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.

Objev podobné jako Marketing Research Methods - Jose M. Vidal-Sanz, Mercedes Esteban-Bravo

''A visionary, a craftsman, a comedian... he''s in a different time-space continuum from the rest of us. Goddam him'' Zadie Smith, Guardian''David Foster Wallace turns the short story upside down and inside out, making the adjectives ''''inventive'''', ''''unique'''' and ''''original'''' seem blasé'' T. Coraghessan Boyle''Truly funny surreal humour'' San Francisco ChronicleGirl With Curious Hair is replete with the prodigious talent of David Foster Wallace and his remarkable and unsettling re-imaginations of reality. From an eerily ''real'', almost holographic evocation of Lyndon B. Johnson, to over-televised game-show hosts and late-night comedians, to the title story, where terminal punk nihilism meets Young Republicanism, Wallace renders the incredible comprehensible, the bizarre normal, the absurd hilarious, the familiar strange.

Objev podobné jako Girl With Curious Hair - David Foster Wallace

Winner of the 1st-place American Journal of Nursing Book of the Year award in nursing research/evidence-based practice for 2021! Burns & Grove's The Practice of Nursing Research: Appraisal, Synthesis, and Generation of Evidence, 9th Edition is the trusted resource for those wanting to master the research methods that are foundational to evidence-based practice. This highly respected textbook covers how to appraise and apply existing research evidence, as well as how to participate in research and quality improvement projects. This new 9th edition has been extensively updated to reflect today's focus on online research in the digital era and includes clear, step-by-step guidelines for all major quantitative and qualitative research approaches -?including supporting examples from the latest high-quality literature. There's also new content on translational research, coverage of the most current research tools and techniques, and an increased use of illustrations, tables, and other visuals to help engage visually oriented readers of all levels. Coverage of quantitative, qualitative, and other research methodologies provides a solid foundation to conduct, appraise, and apply research evidence to the realities of today's clinical practiceBalanced coverage of qualitative and quantitative methods addresses the qualitative research methodologies that are often the starting point of research projects, particularly ... Unknown localization key: "more"

Objev podobné jako Burns and Grove's The Practice of Nursing Research - Jennifer R. Gray, Susan K. Grove

Master the fundamentals that are critical to becoming an effective writer with Yagelski''s THE ESSENTIALS OF WRITING: TEN CORE CONCEPTS, 3E. This short, flexible writing guide presents the core concepts behind becoming a more sophisticated writer and gives you opportunity to practice these concepts in action in Chapters 2 through 4. Full chapters devoted to analytic and argumentative writing provide practical insights with new annotated professional readings on current, interesting subjects. You strengthen your academic writing style as you learn how to synthesize ideas, design professional documents, conduct research and work with today''s digital sources. Updates reflect the latest MLA guidelines and guide you in developing powerful critical reading skills as you learn to evaluate both academic and popular texts. MindTap digital resources provide new interactive samples and activities to further strengthen your writing abilities.

Objev podobné jako The Essentials of Writing: Ten Core Concepts (w/ MLA9E Update) - Robert Yagelski

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights'' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, ... Unknown localization key: "more"

Objev podobné jako The Practice of Market Research - Yvonne McGivern

For introductory courses in Information Systems or Management Information Systems. Connect essential MIS concepts to everyday life Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, you will be able to participate in, and even lead, management discussions of information systems for a firm. The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable throughout your business career. Also available with MyLab MIS MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and ... Unknown localization key: "more"

Objev podobné jako Essentials of MIS - Jane Laudon, Kenneth Laudon

The Sage Handbook of Qualitative Research in Sport & Physical Culture is a pivotal resource that marks the next evolutionary step in the field of qualitative research within sport and physical culture. Building on decades of methodological advancements and scholarly contributions, this handbook addresses the dynamic and expanding nature of the field. It brings together a diverse group of contributors from over a dozen countries, including Argentina, Australia, Canada, China, France, Japan, Netherlands, Norway, Poland, Qatar, Spain, the United States, and the United Kingdom, showcasing the international growth and vibrancy of qualitative research in this domain.Contributors come from a wide array of disciplinary backgrounds, such as anthropology, education, health sciences, human movement and nutrition sciences, journalism and communication, kinesiology, public health, sociology, sport and exercise psychology, sport management, and women’s, gender, and sexuality studies. They explore a range of traditional and emerging topics and methodologies, from feminist inquiry and Indigenous methodologies to new materialism and political ecologies, from interviewing and ethnography to arts-based methods and participatory research, and from qualitative research developments in Asia and the Middle East to studies with fan communities and Olympic and Paralympic athletes.Organized into five parts, the handbook begins with the politics of inquiry, emphasizing ... Unknown localization key: "more"

Objev podobné jako The Sage Handbook of Qualitative Research in Sport and Physical Culture

Developed by the National Strength and Conditioning Association (NSCA) and now in its fourth edition, Essentials of Strength Training and Conditioning is the essential text for strength and conditioning professionals and students. This comprehensive resource, created by 30 expert contributors in the field, explains the key theories, concepts, and scientific principles of strength training and conditioning as well as their direct application to athletic competition and performance. The scope and content of Essentials of Strength Training and Conditioning, Fourth Edition With HKPropel Access, have been updated to convey the knowledge, skills, and abilities required of a strength and conditioning professional and to address the latest information found on the Certified Strength and Conditioning Specialist (CSCS) exam. The evidence-based approach and unbeatable accuracy of the text make it the primary resource to rely on for CSCS exam preparation. The text is organized to lead readers from theory to program design and practical strategies for administration and management of strength and conditioning facilities. The fourth edition contains the most current research and applications and several new features: Online videos featuring 21 resistance training exercises demonstrate proper exercise form for classroom and practical use.Updated research—specifically in the areas of high-intensity interval training, overtraining, ... Unknown localization key: "more"

Objev podobné jako Essentials of Strength Training and Conditioning - Haff G.Gregory, N. Travis Triplett

CHAPEL AND HAENEY’S ESSENTIALS OF CLINICAL IMMUNOLOGY The Essentials are an international, best-selling series of textbooks, all of which are designed to support lecture series or themes on core topics within the health sciences. See www.wiley.com for further details. The fully updated new edition of the classic textbook, introducing the pathophysiology and management of immunological disorders Chapel and Haeney’s Essentials of Clinical Immunology contains the knowledge necessary to understand the diagnosis and treatment of immunological disorders. With easy-to-read text and a wealth of colour clinical images and diagrams, this well-regarded textbook introduces complex concepts using effective pedagogical tools such as bulleted lists, key point boxes, real-life case studies, practical examples, figures and tables, chapter introductions, and keywords in bold integrated in each chapter. Fully updated throughout, the seventh edition provides up-to-date coverage of the clinical relevance that immunology has in medicine. These new and revised sections examine current research trends, the implementation of automation in laboratories, the emerging field of neuro-psychiatric disorders such as NMDA receptor encephalitis and more. This edition includes new end-of-chapter summaries, updated clinical information, additional real-life case histories illustrating key concepts, and linking immunological testing to diseases. The new edition also includes: Covers the investigations required ... Unknown localization key: "more"

Objev podobné jako Chapel and Haeney's Essentials of Clinical Immunology - Gavin P. Spickett, Virgil A. S. H. Dalm, Siraj A. Misbah

Covering the full spectrum of methodology, the timely and indispensible Research Methods for Environmental surveys the research and application methods for studying, changing, and improving human attitudes, behaviour and well-being in relation to the physical environment.

Objev podobné jako Research Methods for Environmental Psychology - Robert Gifford

This book will support you through each milestone of your research project with step-by-step instructions to doing qualitative research. Whatever type of data or data collection method you use, it will help you to navigate the nuts and bolts of qualitative research, from forming your research question to effectively writing up. Your roadmap and toolbox all in one, it helps you choose the best research tools for your project while managing any challenges you might encounter along the way. It includes: ·    Guidance on putting different research designs into practice, including using technology for interviews, data management, and unobtrusive research ·      Practical mapping tools, including checklists and quick tips ·    Online case studies and further reading to deepen your knowledge and expand your bibliography ·       Advice from experts on how to design and implement excellent qualitative research, including considerations of ethical issues. This book is the perfect companion for social sciences students carrying out their first qualitative research project.

Objev podobné jako The How To of Qualitative Research - Janice Aurini, Stephanie Howells, Melanie Heath

In this twelve-session video Bible study, some of today''s best-loved Christian authors and speakers look at the spiritual lessons learned from twelve daring women in the Bible and what they mean for you today.As you look at each of these women’s lives, you will discover how to:Apply biblical lessons to your own modern-day struggles.Live through your failures as well as your successes.Draw near to God in a world filled with trials.Find lasting contentment in every situation.Overcome rejection and insecurity . . . and much more.You’ll study the lives of . . .Shulamite Woman: We Had God at Hello (Lisa Harper) Deborah: Fight Like a Girl (Bianca Juarez Olthoff)Proverbs 31 Woman: How Not to Do It All (Karen Ehman)Ruth: Staying Focused in a World of Distractions (Chrystal Evans Hurst)Puah and Shiphrah: How to Fight Your Fears (Margaret Feinberg)Esther: Letting God Be in Control (Courtney Joseph)Priscilla: Living a Life of Blessed Ordinary (Karen Ehman)Mary and Martha: Finding Life in Death (Bianca Juarez Olthoff)Bent Woman: We''ve Got God''s Complete Attention (Lisa Harper)Woman with the Issue of Blood: When Persistence Pays Off (Chrystal Evans Hurst)Elizabeth: How to Win the Waiting Game (Margaret Feinberg)Anna: How to Live a Life Devoted to God (Courtney Joseph Fallick)This ... Unknown localization key: "more"

Objev podobné jako 12 Daring Women of the Bible Study Guide plus Streaming Video - Lisa Harper, Courtney Joseph Fallick, Margaret Feinberg, Karen Ehman, Bianca Juarez, C

Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business. Pair this text with MyLab® Entrepreneurship. MyLab is the teaching and learning platform that empowers you to reach every student. If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:  9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText. Package consists of:  9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition ... Unknown localization key: "more"

Objev podobné jako Essentials of Entrepreneurship and Small Business Management, Global Edition - Jeffrey Cornwall, Norman Scarborough

Loved by cooks from Nigella Lawson to Heston Blumenthal, this is THE classic of Italian cooking.''If this were the only cookbook you owned, neither you nor those you cooked for would ever get bored.’ – Nigella LawsonMarcella Hazan is widely regarded as one of the greatest Italian cookery writers in the world and The Essentials of Classic Italian Cooking is her masterpiece. Aimed at cooks of every level, be they beginners or accomplished chefs, it is an accessible and comprehensive guide to authentic Italian cuisine and should find a place in the kitchen library of anyone who is passionate about good food.Featuring hundreds of recipes ranging from soups, pastas and risottos, to delicious meat and vegetable dishes, The Essentials of Classic Italian Cooking is an indispensable addition to any kitchen.''Truly indispensable'' – Nigel Slater

Objev podobné jako The Essentials of Classic Italian Cooking - Marcella Hazan

This new edition of the SAGE Handbook of Qualitative Research represents the sixth generation of the ongoing conversation about the discipline, practice, and conduct of qualitative inquiry. As with earlier editions, the Sixth Edition is virtually a new volume, with 27 of the 34 chapters representing new topics or approaches not seen in the previous edition, including intersectionality; critical disability research; postcolonial and decolonized knowledge; diffraction and intra-action; social media methodologies; thematic analysis, collaborative inquiry from the borderlands; qualitative inquiry and public health science; co-production and the politics of impact; publishing qualitative research; and academic survival. Authors in the Sixth Edition engage with questions of ontology and epistemology, the politics of the research act, the changing landscape of higher education, and the role qualitative researchers play in contributing to a more just, egalitarian society. To mark the Handbook’s 30-year history, we are pleased to offer a bonus PART VI in the eBook versions of the Sixth Edition: this additional section brings together and reprints ten of the most famous or game-changing contributions from the previous five editions. You can bundle the print + eBook version with bundle ISBN: 978-1-0719-2874-5.

Objev podobné jako The SAGE Handbook of Qualitative Research

Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism. Maintaining its concise, lively and accessible style for students, key updates to this edition include: New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended ‘classic paper’ per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy. Â

Objev podobné jako Essentials of Tourism - Chris Cooper

Your one-stop guide to mastering the basics of PortugueseCan one book have all you need to communicate confidently in a new language? Yes, and that book is Portuguese Verbs & Essentials of Grammar. It offers a solid foundation in the major verbal and grammatical concepts of the language, from pronouns to idioms and expressions and from irregular verbs to expressions of time.Each unit is devoted to one topic, so you can find what you need and get focused instruction immediately. Concise yet thorough, the explanations are supported by numerous examples to help you master the different concepts. And for those tricky verbs, Portuguese Verbs & Essentials of Grammar includes a Verb Index of the most common verbs, cross-referenced to the abundant verb tables appearing throughout the book.This book will give you:An excellent introduction to the basics of Portuguese if you are a beginner or a quick, thorough reference if you already have experience in the languageContemporary usage of verbs, adjectives, pronouns, prepositions, conjunctions, and other grammar essentialsExamples that reflect contemporary usage and real-life situations

Objev podobné jako Portuguese Verbs & Essentials of Grammar 2E. - Sue Tyson-Ward

The new edition of the excellent introduction to basic concepts and instrumentation of nuclear medicine, featuring numerous high-quality illustrations and practical examples Essentials of Nuclear Medicine Physics, Instrumentation, and Radiation Biology provides a concise, highly illustrated introduction to fundamental nuclear medicine-related physics and engineering concepts. Gradually progressing from basic principles to more advanced topics, this book offers clear guidance on basic physics related to nuclear medicine, gamma camera imaging and image reconstruction, x-ray computed tomography, magnetic resonance imaging, radiopharmaceutic therapy, radiation dosimetry and safety, quality control, information technology, and more. Throughout the text, a wealth of examples illustrate the practice of nuclear medicine in the real world. This new fourth edition features fully revised content throughout, including brand-new chapters on basic MRI physics and instrumentation as well as radiopharmaceutical therapy. There are expanded discussions of current nuclear medicine technologies including positron emission tomography (PET) and single-photon emission computed tomography (SPECT), as well as up-to-date coverage of SPECT-CT, PET-CT hybrid scanning systems with an introduction to PET-MRI hybrid systems. Essential reading for anyone entering the field of nuclear medicine, this book: Contains introductory chapters on relevant atomic structure, methods of radionuclide production, and the interaction of radiation with matterDescribes the basic ... Unknown localization key: "more"

Objev podobné jako Essentials of Nuclear Medicine Physics, Instrumentation, and Radiation Biology - Edward R. Powsner, Rachel A. Powsner, Matthew R. Palmer

Discover how to create over 80 delicious classics of French gastronomy. In The Essentials of French Cooking, best-selling author Laurent Mariotte shares a collection of French classic recipes. Learn how to whip up starters such Cheese Soufflé and Onion Soup, mains such as Moules Marinières and Beef Stew, and desserts such as Clafoutis, Lemon Tart and Chocolate Mousse. With step-by-step methods, the recipes help aid home cooks of all skill levels to produce delicious dishes. Even though the recipes are broken into achievable steps, they are specific enough so that they can be used as a jumping point to make these classics your own. From understanding the importance of high-quality ingredients, to learning basic techniques, you will be guided through the fundamentals of French cooking. Plus, there are menus that offer inspiration for different occasions. Full of tips and anecdotes, The Essentials of French Cooking is the perfect companion for any home cook.

Objev podobné jako Essentials of French Cuisine - Laurent Mariotte

ESSENTIALS OF HEALTH INFORMATION MANAGEMENT: PRINCIPLES AND PRACTICES, Fifth Edition, gives you a thorough introduction to fundamental Health Information Management concepts you''ll need to understand as an allied health professional. Learning objectives are correlated and mapped to current CAHIIM curriculum standards, and each chapter includes key terms, assessments and case studies to help you learn and apply important concepts. Updated and expanded to reflect key industry trends, legal and regulatory developments and advances in technology, the Fifth Edition features new content on information systems, data management and security, ethics and cultural diversity and cultural competence, as well as timely resources related to telehealth and telemedicine. In addition, the product suite includes a variety of print and digital options to help you learn the way that''s best for you.

Objev podobné jako Essentials of Health Information Management: Principles and Practices - Mary Jo Bowie

Written for the undergraduate, Essentials of Software Engineering provides students with a systematic engineering approach to software engineering principles and methodologies. Comprehensive yet concise, the new edition covers some of the latest improvements in technology and tools, while reducing areas that are becoming less relevant. In-depth coverage of key issues, combined with a strong focus on software quality, makes Essentials of Software Engineering the perfect text for students entering the fast-growing and lucrative field of software development. The text includes thorough overviews of programming concepts, system analysis and design, principles of software engineering, development and support processes, methodologies, software testing, quality assurance, and product management, while incorporating real-world examples throughout. Key Features:- Presents a broad coverage of the software engineering field that lends itself well to an introductory course. - Clearly differentiates and explains software engineering from the subtopics of software processes, software development, and software management. - Expanded coverage of continuous integration and Agile methodologies. - New coverage of contemporary design and development ideas, including SOA, microservices, virtualization, and containerization.

Objev podobné jako Essentials of Software Engineering - Barbara Bernal, Orlando Karam, Frank Tsui

Proven methods for diagnosing and managing nutritional changes in patients with chronic diseases and conditionsEssentials of Clinical Nutrition in Healthcare fills the well-recognized evidence-practice gap between the nutrition knowledge, skills, and attitudes needed for nutrition care and the nutrition education provided by medical schools.Focusing on nutrition and dietetics, it walks you through the process of maintaining patients’ energy balance while also providing sufficient nutrients, such as protein, vitamins, and minerals. Evidence-based chapters address the effects of diet on health and a comprehensive array of illnesses. Essentials of Clinical Nutrition for Healthcare is organized into three major sections:The fundamentals of nutrition and how it applies to clinical practice, including nutrition through the lifespan and personalized nutritionDiverse scenarios on how nutritional state and metabolism behave in a morbid conditionExpert advice for counseling and coaching for behavior change to impact patients’ lifestylesCovering specific topics ranging from cardiovascular disease, cancer, diabetes, and hypertension to depression, anxiety, and dementia, Essentials of Clinical Nutrition for Healthcare provides everything you need to know to stay ahead of the curve on this important topic.

Objev podobné jako Essentials of Clinical Nutrition in Healthcare - Christopher Duggan, Marie-France Hivert, Ellizabeth Frates

Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of ‘responsible operations'' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Business School. Operations may not run the world, but it makes the world run There has never been a more exciting time to study operations management. Fast and frequent changes to the way goods and services are produced and delivered, as well as an increased focus on the social responsibility of operations, present new opportunities and challenges for the business world. Operations management is critical to the success and survival of organisations everywhere, no matter how large or small. Essentials of Operations Management, 3rd edition is a concise introduction to the subject and an invaluable resource, ideal for undergraduates in business studies, technical or joint degrees, as well as MBA and postgraduate students. Based on Slack, Brandon-Jones and Burgess''s leading Operations Management, it focuses on essential core topics, without compromising ... Unknown localization key: "more"

Objev podobné jako Essentials of Operations Management - Alistair Brandon-Jones, Nigel Slack, Nicola Burgess