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Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Objev podobné jako Marketing Research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Objev podobné jako Essentials of Marketing Research ISE - Dana E. Harrison, Robert Bush, Mary Celsi, Joseph Hair, David Ortinau

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker''s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company''s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald''s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work ... Unknown localization key: "more"

Objev podobné jako Building Strong Brands - David A. Aaker

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors'' conceptualisation of ''brand architecture'' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Objev podobné jako Brand Leadership - David A. Aaker, Erich Joachimsthaler

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such as big data analytics, social media listening and data visualization- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation- Added ''Industry Viewpoint'' features setting out the latest thinking from practitioners on important topics- New author video introductions to each chapter and ''Careers in Marketing Research'' ... Unknown localization key: "more"

Objev podobné jako Marketing Research - Alan J. Wilson

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Objev podobné jako Strategic Market Management - David A. Aaker, Damien McLoughlin

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods, and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw studentsÂ’ attention to dos and donÂ’ts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying Business and Marketing Research ... Unknown localization key: "more"

Objev podobné jako An Introduction to Quantitative Research Methods for Marketing - Ahmad Daryanto

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.

Objev podobné jako Marketing Research Methods - Jose M. Vidal-Sanz, Mercedes Esteban-Bravo

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Beside talent and a sterling portfolio, what can world-class consultants like Deloitte & Touche, Societe General and Towers Perrin boast has helped them achieve success in our entrepreneurial economy? They all have the inside track on the indispensable ""Trusted Advisor"" model for client relationships, created by renowned experts Charles Green and Robert Galford. Now Green and Galford have teamed up with the acclaimed David Maister in order to help their latest high-profile, fast-forward client: you. In this straightforward guide, Maister, Green and Galford show readers that the key to professional success goes well beyond technical mastery or expertise. Today, it''s all about the vital ability to earn the client''s trust and thereby win the ability to influence them. In these high risk times, trust is more valuable than gold. With this critical, highly detailed and accessible resource, readers will learn the five crucial steps for developing, managing and improving client confidence. For both emerging and established entrepreneurs and consultants, THE TRUSTED ADVISOR is the first truly indispensable business book of the decade.

Objev podobné jako The Trusted Advisor - David H. Maister, Charles Green, Robert Galford

The 20th anniversary edition of the “brilliant and practical” (Tom Peters, author of The Professional Service 50) business classic—now updated to reflect the digital world—provides essential tools and wisdom for all consultants, negotiators, and advisors.In today’s fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one’s discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today’s society and illustrate how to be effective communicators in a digital world. Using their model of “the trust equation” they dissect the rational and emotional components of trustworthiness. With precision and clarity, they detail five distinct steps you must take to create a trust-based relationship. Each step—engage, listen, frame, envision, and commit—is richly described in distinct chapters. This immensely accessible book offers “an invaluable road map to all those who seek to develop truly special relationships with their clients” (Carl Stern, CEO, Boston Consulting Group). The authors weave together anecdotes, experience, and ... Unknown localization key: "more"

Objev podobné jako Trusted Advisor: 20th Anniversary Edition - David H. Maister, Charles Green, Robert Galford

Need practical advice on how to do your first qualitative research project? This book will guide you through each step of the research process: from brainstorming ideas and working with your supervisor to navigating the field to writing up your results. Driven by examples from other students’ projects, the book features discussions on translating social problems into research topics, collecting data in the wake of a pandemic, and guidance from Qualitative Data Analysis Software expert Christian Schmieder to help you summarise, categorise, and review qualitative data. A new chapter on how much data you need answers the age-old question: ‘how many interviews or case studies are enough?’It also includes: - Articles and websites to build your bibliography - Questions to test your knowledge - Videos from world-leading qualitative experts - Activities to dig deeper into key concepts and think critically about research - Lessons-learned discussions with other researchers - Exercises to help you choose the right path for your project.  Key features: in addition to the online Silverman Workshops, the book includes top tips, end-of-chapter checklists to test your understanding, and annotated further reading so you can develop your knowledge further.

Objev podobné jako Doing Qualitative Research - David Silverman

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights'' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, ... Unknown localization key: "more"

Objev podobné jako The Practice of Market Research - Yvonne McGivern

David Beckham Classic je mužská toaletní voda uvedená na trh v roce 2013. Vůni vytvořil parfumér Aurélio Guichard a kombinuje ovocné tóny gin-limetka s kořeněnými a dřevitými akcenty. Produkt je dodáván v elegantním flakonu odpovídajícím image značky.

• Charismatická vůně inspirovaná osobností Davida Beckhama
• Moderní elegantní flakon odpovídající prémiovému image
• Univerzální ovocně-kořeněná kompozice vhodná pro různé příležitosti
• Dlouhodobě oblíbená vůně na trhu od roku 2013

Objev podobné jako David Beckham Classic toaletní voda pro muže 100 ml

Dřevěná loďka v modré barvě s figurkou George umožňuje dětem přehrávat příběhy na plavbu. Součástí je pirátská vlajka a žlutý zvon. Hračka je vyrobena z ekologického dřeva a je vhodná pro děti od 3 let.

• Vyrobeno z ekologického FSC dřeva
• Podporuje kreativní a příběhovou hru
• Bezpečné pro děti od 3 let
• Obsahuje pirátskou vlajku a zvon pro realistickou hru

Objev podobné jako Peppa Pig dřevěná loď a figurka George

Hudební CD s posmrtným albem Davida Stypky z roku 2021. Album obsahuje 11 skladeb včetně písní Dýchej, Farmářům a O lítání. Jedná se o fyzické vydání na kompaktním disku.

• Posmrtné album z roku 2021 od Davida Stypky
• Obsahuje 11 skladeb včetně hitů Dýchej a Farmářům
• Fyzické CD pro sběratele a fanoušky
• Kvalitní zvukové provedení na CD nosiči

Objev podobné jako Stypka David: Dýchej - CD (3858425)

David Beckham Instinct je parfémovaná voda pro muže uvedená na trh v roce 2005. Vůně kombinuje svěží citrusové tóny bergamotu s teplými kořeněnými akcenty kardamomu a zemitým podkladem pačuli. Produkt je dodáván v 50ml elegantním flakonu.

• Svěží fougère vůně s citrusovými tóny
• Elegantní flakon s ikonickým designem
• Dlouhotrvající pocit energie a sebevědomí
• Vhodná pro každodenní nošení

Objev podobné jako David Beckham Instinct parfémovaná voda pro muže 50 ml

Tubbz kachnička představuje Dr. Davida Bowmana z filmu Vesmírná odysea v podobě 9 cm vysoké figurky. Figurka je vyrobena z PVC s detailním provedením oranžového skafandru. Produkt je určen výhradně pro sběratelské účely a není určen k plavání.

• Věrná replika ikonického oranžového skafandru z filmu
• Vysoká kvalita zpracování z PVC materiálu
• Kompaktní velikost 9 cm vhodná do sbírky
• Originální dárek pro fanoušky sci-fi a Kubricka

Objev podobné jako Tubbz kachnička Kubrick Space Odyssey - Dr David Bowman

Bestselling royal historian David Starkey’s captivating biography is a radical re-evaluation of Henry VIII, the British monarchy’s most enduring icon.Larger than life in every sense, Henry VIII was Britain’s most absolute monarch – but he was not born to rule. In this brilliantly readable history, David Starkey follows the promising young prince – a Renaissance man of exceptional musical and athletic talent – as he is thrust into the limelight after the death of his elder brother. His subsequent quest for fame was as obsessive as that of any modern celebrity, and his yearning for a male heir drove him into dangerous territory.The culmination of a lifetime’s research, David Starkey’s biography is an unforgettable portrait of the man behind the controversies, the prince turned tyrant who continues to tower over history.

Objev podobné jako Henry - Starkey David

Třetí díl série z tajemného světa Trombů, kde Edwin a jeho přátelé jsou přeneseni do paralelního světa plného nástrah. Musí překonat nebezpečí pomocí odvahy a důvtipu, aby porazili krále Klamma a zachránili Edwinovu maminku. Kniha má 192 stran a je určena dětem od 10 let.

• Třetí díl populární dobrodružné série
• Ilustrace od Jindry Čapka
• Vhodné pro čtenáře od 10 let
• Vázaná vazba s laminovaným přebalem

Objev podobné jako Kdo krade sny? David Jan Žák

Výběrové album Ministry 'Every Day Is Halloween - Greatest Tricks' z roku 2020 na zlatém vinylu. Reedice z roku 2021 obsahuje hity jako Every Day Is Halloween, N.W.O. a Paint It Black. Deska nabízí kolekci nejznámějších skladeb kapely v limitované barevné edici.

• Zlatá barva vinylové desky pro atraktivní vzhled
• Výběrové album s největšími hity kapely Ministry
• Reedice z roku 2021 s vylepšenou kvalitou
• Obsahuje ikonické skladby jako Jesus Built My Hotrod a Stigmata

Objev podobné jako Ministry: Every Day Is Halloween - Greatest Tricks (Coloured) - LP (CLOLP1713)

From the best-selling author and pioneer in the field of consciousness research, David R. Hawkins, M.D., Ph.D., comes the first in a series of six books on finding the way to God. Dr. David R. Hawkins always wanted to add further detail to his best-selling book, Power vs. Force, a book that opened the door to so many new truths, enlightening information, and exciting questions. People asked for more, and Dr. Hawkins realized that consciousness itself continued to grow and evolve. As a spiritual teacher, dedicated to the highest Truth, to God, and to his love for mankind, he decided to create the lecture presentations these books are based on. His lighthearted spirit, wonderful sense of humor, and real-life stories are evident in this book. In it, the core of Dr. Hawkins’ body of work that he later called, “The Pathway of Devotional Non-Duality” is delivered in full. This volume consists of Dr. Hawkins''s finest work from January and February 2002. As you read, you will learn about:· the Map of Consciousness® chart, from 0-1000, and how it came to be · the illusion of causality—the great block to spiritual advancement · transcending the ego through understanding it and re-contextualizing ... Unknown localization key: "more"

Objev podobné jako The Path to Spiritual Advancement - David R. Hawkins

Gel Blaster Surge XL Day 'N' Nite je výkonný blaster s UV osvětlením Gelletů. Disponuje zásobníkem na 1000 kusů a střílí na vzdálenost až 45 metrů. Nabízí automatické režimy střelby a nabíjení přes USB-C kabel.

• Vystřeluje Gellety na vzdálenost až 45 metrů rychlostí 270 km/h
• Poloautomatický a plně automatický režim střelby
• Nabíjení přes USB-C s výdrží až 4 hodiny
• Netoxické a nebarvící Gellety na vodní bázi

Objev podobné jako Gel Blaster Surge XL Day 'N' Nite

Stanley All Day Slim Bottle je 600ml láhev z recyklované nerezové oceli s vakuovou izolací. Její štíhlý tvar se vejde do držáků na nápoje a batohů, široké hrdlo umožňuje vložení ledu nebo ovoce. Láhev je vodotěsná, lehká (294 g) a vhodná do myčky nádobí.

• Elegantní design v barvě Rose Quartz a štíhlý tvar vhodný do všech držáků.
• Dvojitý uzávěr usnadňuje pití, nalévání i čištění, láhev je 100% těsná.
• Vakuová izolace udrží nápoj studený až 6 hodin, led až 11 hodin.
• Vyrobeno z recyklované nerezové oceli 18/8 a plastu bez BPA, s 25letou zárukou.

Objev podobné jako STANLEY All Day Slim Bottle láhev 600 ml Rose Quartz Gloss, 0,6 l

Nosička All-Day Carry-All od značky Stanley je příslušenství pro termohrnek Quencher 1180 ml. Umožňuje pohodlné nošení termosky s nápojem a dalšími nezbytnostmi díky odnímatelnému popruhu a praktickým kapsám. Je vyrobena z recyklovaného polyesteru a disponuje karabinkou na klíče.

• Vyrobena ze 100% recyklovaneho polyesteru, odolna a snadno cistitelna
• Odnímatelný crossbody popruh pro pohodlné nošení přes rameno
• Tři praktické kapsy pro telefon, karty, brýle a drobnosti
• Bezpečné uchycení na termohrnek pomocí dvou pevných druků

Objev podobné jako Stanley Nosička All-Day Carry-All pro Quencher 1180 ml Black

Stanley Termoláhev All Day Slim o objemu 350 ml ve stylovém krémovém provedení je vyrobena z recyklované nerezové oceli. Díky vakuové izolaci udrží nápoj studený a její široké hrdlo umožňuje vložení ledu nebo ovoce. Láhev je vodotěsná, lehká a dodává se s prodlouženou 25letou zárukou.

• Štíhlý tvar pro snadné uložení do batohu nebo autodržáku.
• Dvojitý šroubovací uzávěr usnadňuje pití, nalévání i čištění.
• Vakuová izolace udrží nápoj studený až 3 hodiny a kostky ledu až 9 hodin.
• Vyrobeno z recyklované nerezové oceli 18/8 a plastu bez BPA.

Objev podobné jako Stanley Termoláhev All Day Slim Bottle 350 ml Cream Gloss, 0,35 l

Ochranný kryt iSaprio Beautiful Day pro Samsung Galaxy A03s je vyroben z pružného materiálu TPU. Kryt zajišťuje odolnost telefonu při zachování přístupu ke všem funkcím. Povrch je příjemný na dotek a kryt se snadno instaluje.

• Vysoká odolnost díky kvalitnímu zpracování
• Příjemný povrch na dotek s dobrou přilnavostí
• Snadná instalace díky pružnosti materiálu TPU
• Přesné výřezy pro všechny konektory a ovládací prvky

Objev podobné jako iSaprio Beautiful Day pro Samsung Galaxy A03s (beuday-TPU3-A03s)

Sensai Cellular Performance Advanced Day Cream je denní liftingový krém s SPF 30 pro ženy. Chrání pleť před vnějšími vlivy a bojuje proti hlavním příznakům stárnutí jako dehydratace, ochablost a vrásky. Krém obsahuje hedvábí Koishimaru pro hlubokou hydrataci a vyrovnání tónu pleti.

• SPF 30 chrání pleť před UV zářením a vnějšími vlivy
• Bojuje proti 5 hlavním příznakům stárnutí (dehydratace, ochablost, linky, vrásky, mdlý vzhled)
• Obsahuje hedvábí Koishimaru pro podporu syntézy kyseliny hyaluronové
• Lehká, příjemná textura s povznášející vůní

Objev podobné jako Sensai Cellular Performance Advanced Day Cream denní liftingový krém SPF 30 50 ml

Tento zadní kryt z TPU materiálu chrání telefon Xiaomi Redmi 8A před poškozením. Kryt má výřezy pro všechny konektory a ovládací prvky. Měkký materiál usnadňuje instalaci a poskytuje neklouzavý povrch.

• Měkký TPU materiál pro snadné nasazení
• Přesné výřezy pro všechny porty a tlačítka
• Neklouzavý povrch pro bezpečné držení
• Odolná ochrana zadní části telefonu

Objev podobné jako iSaprio Beautiful Day pro Xiaomi Redmi 8A (beuday-TPU3_Rmi8A)

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business ... Unknown localization key: "more"

Objev podobné jako Consumer Behaviour - Jaywant Singh, Robert East, Marc Vanhuele, Malcolm Wright

The behind-the-scenes story of the world’s most notorious and controversial video games company – Rockstar Games.Jacked is the incredible story behind the phenomenon that changed video games for ever – Grand Theft Auto.Powerful politicians tried to stop it, parents and activists vigorously campaigned against it, but they couldn’t stop GTA breaking records. GTA IV became the biggest entertainment product launch of all time, eclipsing all other books, films and music, and went on to become the most controversial video game in history.Now, after 10 years of research, David Kushner reveals how Sam Houser’s company, Rockstar Games, made it all possible. He lifts the veil of secrecy around the team to show how a blend of creative genius, daring PR campaigns, big egos and an obsessive work ethic all came together to create a monster with a tendency to spiral out of control. Including the full story behind ‘Hot Coffee’ – the hidden sex minigame that nearly killed the game and the company – Jacked gets right to the heart of what it takes to make a classic computer game…

Objev podobné jako Jacked - David Kushner

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

Designed with students, for students Eight steps, two pathways, one book. The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned, and fully renovated how a textbook can help students achieve success in their methods course or research project. Eight steps: Foolproof for any beginner researcher, the book breaks the process of designing and doing a research project into achievable stages. It delivers students from research problem to their written research report at the pace they need, with clear explanations, DIY tasks and study skills support. In a new landscape format it presents figures, models and visualizations elegantly, so they don′t break over a page, making even complex concepts easier to understand. Two pathways: With an innovative, beautiful design, regular progress checkpoints have been built into the book and its online resources. As students proceed through the 8 steps, each chapter provides regular opportunities for students to check understanding or give themselves a challenge. Each pathway then gives them the resources they need. Confused? Stop, practise with quizzes and flashcards, or use a video to look at a concept a different way. Up for a challenge? Access a wealth of additional material including research articles, readings, case studies, activities, ... Unknown localization key: "more"

Objev podobné jako Research Methodology - Ranjit Kumar

Novel for young teens set in Port Eynon, south Wales in 1943-44. Teen rugby genius George and young GI and quarterback Oliver, stationed nearby, bond over shared bereavement and love of sport. However, both start to realise the importance that fate will have on Oliver in the upcoming D-Day invasion.

Objev podobné jako George's Fateful D-Day - David Brayley

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

Objev podobné jako Contemporary Marketing - David Kurtz, Louis Boone

*WINNER OF THE PULITZER PRIZE IN NON-FICTION**Finalist for the National Book Award for Non-fiction*''His Name Is George Floyd is essential for our times.'' Ibram X. Kendi, author of How to Be an Antiracist''An intimate, unvarnished and scrupulous account of his life...brilliantly revealing.'' NEW YORK TIMESYou know how he died. This is how he lived.Who was George Floyd? What did he hope for? What was life like for him? And why has his death been the catalyst for such a powerful global response?The murder of George Floyd sparked a summer of activism and unrest all over the world in 2020, from Shetland to São Paolo, as people marched under the Black Lives Matter banner, demanding an end to racial injustice. But behind a face that would be graffitied onto countless murals, and a name that has become synonymous with civil rights, there is the reality of one man''s stolen life.In His Name is George Floyd we meet the kind young boy who talked his friends out of beating up a skinny kid from another neighbourhood and then befriended him on the walk home. Big Floyd the high school American football player who ignored his coach''s pleas to be more aggressive and ... Unknown localization key: "more"

Objev podobné jako His Name Is George Floyd - Robert Samuels, Toluse Olorunnipa

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

A wide-ranging collection of essays from one of America's leading public intellectualsIn Seeking Truth and Speaking Truth acclaimed political philosopher and legal scholar Robert P. George tackles one of the most vexing issues dividing Americans today. He argues that the "Age of Faith" of the Medieval period and the "Age of Reason" of the European Enlightenments have been followed by a modern "Age of Feeling," in which people derive their beliefs not from faith or reason—or faith and reason—but from emotion, which becomes the central source of truth. And so, many have embraced a fierce moral absolutism on the basis of beliefs that are the products of nothing more than subjective inclinations and experiences. This collection of essays challenges the "Age of Feeling" by appealing to reason in the pursuit of sound moral understanding on crucial and contentious topics of human dignity, the definition of marriage, philosophy of law, constitutional law, the nature of civil liberties, free markets, and others. Robert George has taught generations of students at Princeton University and Harvard Law School, and he has long proclaimed that a teacher's sacred mission is to form his students to be determined truth seekers and courageous truth speakers. In Seeking ... Unknown localization key: "more"

Objev podobné jako Seeking Truth and Speaking Truth - Robert George

The new edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and co-author J. David Creswell, continues the pioneering tradition of providing clear and concise instruction for understanding research and developing proposals for all three approaches. This classic text walks students through research methods, starting with a preliminary consideration of philosophical assumptions, continuing with a review of the literature, an assessment of the use of theory in research approaches, and ending with reflections about the importance of writing and ethics in scholarly inquiry in a way that is applicable to all types of research. Coverage of key elements of the research process helps readers organize and develop their research project, giving specific attention to each methodological approach. The book has been lauded for its language and tone, which are both accessible and inviting. Students keep and continue to use this text as a resource throughout their studies, once the specific class is over. The Sixth Edition includes more coverage of community-based participatory research, comparisons of qualitative and quantitative research, an expanded glossary with basic terms, updated examples of social, behavioral, and health research, new coverage of ethical requirements, updated APA 7th edition ... Unknown localization key: "more"

Objev podobné jako Research Design - International Student Edition - John W. Creswell, J. David Creswell

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.  New to this Edition:  Updated discussion on designing a proposal for a research project and on the steps in designing a research study Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method Additional updates on the transformative worldview Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field Additional information about causality and its relationship to statistics in quantitative methods Incorporation of writing discussion sections into each of the three methodologies An invaluable guide for students ... Unknown localization key: "more"

Objev podobné jako Research Design - International Student Edition - John W. Creswell, J. David Creswell