integrated business to business marketing philip allott

A complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.

Objev podobné jako Integrated Business To Business Marketing - Philip Allott

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

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In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School ... Unknown localization key: "more"

Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Objev podobné jako Marketing Communications - Philip Kitchen

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.Discover How To:Meet your customers at the digital doorway with a funnel that actually works.Harness AI to supercharge your research and copywriting.Choose the right CRM to sell more and keep your customers coming back.Unlock more profits and scale your business effortlessly with automation.Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.Expand Your Reach: Use campaign automation to grow your audience and boost revenue.Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.

Objev podobné jako No B.S. Guide to Successful Marketing Automation - Dan S. Kennedy, Parthiv Shah

In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook.Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump''s presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally. Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills.Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course.This book is accompanied by a range of supporting online resources:For students:Multiple-choice questionsA glossaryLibrary of video links Web exercises Web links Additional economic resources For lecturersPowerPoint slidesAnswers to review questions Answers to case study questions Extended case studies Figures and tables from the book

Objev podobné jako The International Business Environment - Leslie Hamilton, Philip Webster

How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber. In this book, readers will learn about: How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growthThe Seven Steps of Meaningful Marketing, including “Think Citizens Not Consumers,” “Solve Problems from the Everyday to the Epic,” and “People are the New Media”How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 ... Unknown localization key: "more"

Objev podobné jako Good Is the New Cool Guide to Meaningful Marketing - Afdhel Aziz, Bobby Jones

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

Objev podobné jako Greener Marketing - John Grant

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

This is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you ... Unknown localization key: "more"

Objev podobné jako How to Start Your Own Business - DK

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Objev podobné jako Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans

“The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and get fired up.” Jonathan Straight, Chief Executive of Straight plc, Ernst and Young Entrepreneur of the Year 2006 “Ian’s insights into how business is getting it wrong, act as a powerful catalyst to help businesses of all sizes improve and develop in a tough climate.” Len Tingle, BBC Political Editor, Yorkshire, veteran BBC broadcaster and writer on business issues. “… an interesting and insightful book that breaks down ‘what good businesses do’, in a format that is easy to understand. A really good read.” Gary Brook, Head of Corporate Communication, Leeds Building Society “This is a game changer for any business wishing to grow and develop.” Viv Williams, CEO, 360 Legal Group “If you have a business that needs a boost, then it shows how anyone can become a ninja at business development.” Heather Townsend, author of The Financial Times Guide To Business Networking What do we have to do to be more successful? How do we attract new customers and clients? How do we work more effectively with the customers ... Unknown localization key: "more"

Objev podobné jako Financial Times Guide to Business Development, The - Ian Cooper

Essential guide to writing the business plan that will transform your idea into reality. Creation of a blueprint for strategies and goals will become a critical management tool for the present and future of your business giving you a detailed written plan allowing others like possible partners and investors to see your vision and specifics of the potential. Author, professor, senior executive, and business consultant Dr. Kyle Allison uses his 20 plus years of multi-faceted knowledge and real-world experience to give you succinct need-to-know facts in our famous QuickStudy format that offers more quality answers per page than any other source. The value of this knowledge at this reasonable price is unmatched as a good business plan can be the gateway to a new business and life, with you as the boss. 6 page laminated guide includes: Essential Steps & Parts of the Plan Defining Goals & Metrics Front Matter Executive Summary Features Best Approach Defining the Right Business Type Manufacturing Business Retail Business Service Business Legal Structure General Partnership Limited Partnership Corporation Location Process Stage of Development Production Process Environment & Market Competitive Analysis Customer Analysis Industry Analysis Competitive Strategy Price Product/Service Strategies Sales & Distribution Plan (Placement) Promotion ... Unknown localization key: "more"

Objev podobné jako How to Write a Business Plan - Dr. Kyle Allison

Join Dan Kennedy and David Melrose for a no-nonsense dive into building businesses that SELL BIG.In this brand new addition to the No B.S. series, you''ll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that''ll get them a 7- to 8- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. DON''T BE ONE OF THEM!Luckily, business experts and sellers themselves, Dan Kennedy and David Melrose have the antidote. You''ll discover: Who the potential buyers are for your business and how to tap into a whole new market primed to buyHow to set up a business that is BUILT TO SELL, with your future exit strategy always in mindHow to sell "Blue Sky" and ditch the traditional valuation formula to achieve the biggest payday possibleWays to negotiate with potential buyers and survive the "Deal-Killers"How to live life and set yourself up for success after ... Unknown localization key: "more"

Objev podobné jako No B.S. Guide to Growing a Business to Sell for Top Dollar - Dan S. Kennedy, David Melrose

From the author of The Book You Wish Your Parents Had Read and The Book You Want Everyone You Love* To Read.There is no simple set of instructions that can guarantee sanity. But if you want to overcome emotional difficulties and become happier, psychotherapist Philippa Perry argues that there are four cornerstones to sanity you can influence to bring about change.By developing your self-observation skills, examining how you relate to others, breaking out of your comfort zone and exploring new ways of defining yourself, Philippa demonstrates that it is possible to become a little less tortured and a little more fulfilled.How to Stay Sane is at once a brilliant explanation of our minds and a profoundly useful guide to facing up to the many challenges life throws our way.The School of Life looks at new ways of thinking about life’s biggest questions. Discover more fascinating books from the series with How to Be Alone and How to Think More About Sex.

Objev podobné jako How to Stay Sane - Philippa Perry

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand — not just a business. In this practical guide, business coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.

Objev podobné jako Business to Brand - Fiona Killackey

Tony Buzan knows more than a little about Mind Maps – after all, he did invent them! Often referred to as the ‘the Swiss-army knife for the brain’, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of people around the world and taken the educational world by storm. Now Tony Buzan is sharing the powerful techniques of mind mapping with the business world to help business professionals everywhere revolutionise the way they think and practise. Mind Maps for Business is the very first and only book on mind mapping that has been written by Tony Buzan specifically for a business audience. No matter how big or small the business you work in; no matter if you’re an employer or an employee; no matter what your role is, you’ll find the benefits of using mind maps to help you think, organise, plan and control are vast: Accelerate your productivity to levels you never thought possible. Generate exciting new possibilities for growth and expansion. Make meetings, discussions and forums really productive and useful. Negotiate, talk and consult more constructively and effectively. Be more focussed, more organised and much smarter. Unleash your amazing ... Unknown localization key: "more"

Objev podobné jako Mind Maps for Business - Tony Buzan, Chris Griffiths

In the ten years since the much-praised first edition, coaching has become a core requirement for leadership. It''s a core part of business school programmes, it''s the norm on all leadership development programmes, and all leaders and managers now have to be able to coach. The FT Guide to Business Coaching is the book on which many leaders rely, and this updated edition will give readers a comprehensive introduction to coaching. Being a successful business coach means having exceptional listening skills, asking great questions and applying the best techniques at just the right time. But how do you learn to do that? The Financial Times Guide to Business Coaching shows you the way. It gives you a sure footing in the basics and provides you with a step-by-step overview of all the tools and techniques you need to build your own unique and well-grounded approach as a coach. Ultimately it enables you to take your coaching from good to great. This indispensible guide covers: The business of coaching The coaches Do you have what it takes? Develop your coaching: first steps Building your basic coaching skills: the ‘Big Five’ Building coaching skills: the different approaches Deepening your coaching skills: working ... Unknown localization key: "more"

Objev podobné jako Financial Times Guide to Business Coaching, The - Anne Scoular

''Turns female celebrity inside-out. One of the most enjoyable books of the year'' Nicole Flattery, author of Show Them A Good Time''Wildly entertaining'' Dazed''A brutal and brilliant study of female celebrity ... a joy to read, fizzing with intelligence'' Megan Nolan, Telegraph---------------------------------------------------------------------------------------How does an icon become an icon? How did Anna Nicole Smith model herself on Marilyn Monroe? What connects Lindsay Lohan with Elizabeth Taylor? How is self-made beauty Pamela Anderson like trans bond girl Caroline ''Tula'' Cossey?In a series of interconnected essays about pairs of famous women, award-nominated essayist and art critic Philippa Snow explores the echoes and connections between a constellation of female stars and lays bare the artful and gruelling demands of femininity - from the golden age of Hollywood to the Instagram era. Full of the fascinating, entertaining and lurid details you might expect from the lives of mega-famous celebrities, dissected with icicle-sharp intelligence and rendered in stylish, flamboyant prose, Philippa Snow''s first full-length non-fiction work is a radically insightful book about the complex meanings and layers of femininity in a male-dominated world.

Objev podobné jako It's Terrible the Things I Have to Do to Be Me - Philippa Snow

This essential guide to business start up is bang up-to-date and covers everything you need to know about starting up your own business. It gives you all the critical information about finance, tax and law and guides you through the minefields of recruitment, marketing, sales and pricing. This New Edition There are many different alterations in the business environment which have been accounted for throughout the guide. These include: - financial changes caused by Covid - switch to working from home, continued switch away from retail to online, - proposals on free ports, moves to increase commitment to carbon-free environment - changes in UK law and the business relationship with the EU after Brexit

Objev podobné jako FT Guide to Business Start Up 2021-2023 - Sara Williams

Understanding the ground rules of climate change for business.Climate has changed the game for businesses around the world. With climate-related disasters costing billions in damages and public pressure rising, over a hundred nations joined the 2015 Paris Agreement, setting 2050 as the target for net-zero carbon emissions. Thousands of companies have registered with the Carbon Disclosure Project. In a recent survey of large, global firms, one-third reported that climate change was already affecting their operations.Business leaders need help navigating this complex, fast-changing environment. Amid a flood of new policies and information, how can you tell what news matters and what impact it will have? Which arguments and reports are grounded in sound science and economics and which are not?This indispensable guidebook by Harvard Business School professor and policy expert Gunnar Trumbull answers this need. As managers around the world confront the reality of climate change and educate themselves about how it is affecting their businesses, A Concise Business Guide to Climate Change provides a single, short, and accessible account of the information crucial to understanding and addressing these challenges. What causes climate change? How do countries and companies measure their own impact on global climate? What is the role of ... Unknown localization key: "more"

Objev podobné jako A Concise Business Guide to Climate Change - Gunnar Trumbull

This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘when’ and ‘why’ at macro and micro levels of business and management consultancy.As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, solution implementation and decision-making as applied by the world’s top management consultancy firms. It also includes a guide to McKinsey problem-solving methods. Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.

Objev podobné jako An Introduction to Business & Management Consultancy - Marc G. Baaij

Law, Business and Society fits both upper-division undergraduate and masters levels courses in legal environment of business, government and business, and business and society. Law, Business and Society takes an interdisciplinary approach, using elements of law, political economy, international business, ethics, social responsibility, and management. Students will find an interesting, provocative reading experience filled with contemporary legal and ethical conflicts emerging from today’s news, as well as scholarly results, surveys, polls, data, anecdotes, and other specific details that lend credibility, immediacy, and interest to the reading experience. 

Objev podobné jako Law, Business and Society: 2024 Release ISE - Kari Smoker, Tony McAdams, Nancy Neslund, Kristofer Neslund, Kiren Dosanjh Zucker

This inspirational book from Kew's orchid experts reveals the easiest, most attractive and most popular plants to grow today. Orchids come from the second largest plant family (with 28,000 members) and have a reputation for diversity and trickiness - but expert Philip Seaton chooses 60 of the best species to become permanent and happy members of your home. Through a combination of 12 projects and easy to follow practical advice he shows how to welcome new plants, to revive their flagging spirits as well as their basic care and cultivation. He shows how to produce and train flowers, to collect and sow their seed, and how to plant and display them in a terrarium, or on bark or in a basket. Find out when to water them, how to repot them and the ideal room and conditions that each orchid needs to thrive. The combination of botanical beauty and practical advice will inspire beginners and experienced growers to grow new species in many different ways. This book is from the Kew Experts series, in which the top gardeners and botanical scientists from Royal Botanic Kew Gardens offer up advice and information as well as suggesting handy projects on a range ... Unknown localization key: "more"

Objev podobné jako The Kew Gardener's Guide to Growing Orchids - Philip Seaton

A revelatory and racy biography of the early life of the Duke of Edinburgh, Prince Philip.We have grown so used to seeing Prince Philip as a loyal, dutiful and occasionally bad-tempered old man that it is easy to forget what a strange and intriguing life he led when he was younger. ‘Young Prince Philip’ tells the story of the first, hugely intriguing, half of his life.In this fast-paced and highly entertaining biography, Philip Eade will focus on those aspects of the Prince’s early life that are most compelling: his father’s dramatic flight from revolutionary Greece; the subsequent madness of his deaf mother and prolonged absences of his feckless father; his school days in Nazi Germany; his relationship with his four sisters, all married to Germans, one to an officer in the SS; his rather breezy courtship and marriage to the most eligible girl in the world; and his alleged infidelities and membership of raffish circles during the 1950s and ‘60s.Written with great verve, ‘Young Prince Philip’ will be less reverential in tone than the traditional royal biography but no less meticulously researched and authoritative.

Objev podobné jako Young Prince Philip - Philip Eade

''An unputdownable thriller'' Gregory Dowling''It is no surprise to find that Philip Gwynne Jones lives in Venice... art and architecture interweave into a story that builds to an almost surreal climax'' Daily Mail*****A game of cross and double-cross in Venice, one of the most beautiful cities on earth.From his office on the Street of the Assassins, Nathan Sutherland enjoys a steady but unexciting life translating Italian DIY manuals. All this changes dramatically when he is offered a large sum of money to look after a small package containing an extremely valuable antique prayer book illustrated by a Venetian master. But is it a stolen masterpiece - or a brilliant fake?Unknown to Nathan, from a vast mansion on the Grand Canal twin brothers Domenico and Arcangelo Moro, motivated by nothing more than mutual hatred, have been playing out a complex game of art theft for twenty years. And now Nathan finds himself unwittingly drawn into their deadly business . . .*****Praise for Philip Gwynne Jones''I devoured all Philip''s novels and felt transported to Venice with a new intimacy'' Val McDermid''Superb - always gripping, beautifully constructed and vivid'' Stephen Glover''Sinister and shimmering, The Venetian Game is as haunting and darkly elegant as ... Unknown localization key: "more"

Objev podobné jako The Venetian Game - Philip Gwynne Jones

****This is a pocket-sized version of the A4 pictorial guide***Whatever the shape or size of a business, they all have one thing in common - they hope to make money. A major factor in determining success is the ability of management to control its finances. Business Finance painlessly demystifies the process of accounting and the understanding of business finance. Follow the adventures of a small-time entrepreneur and his finance director as she helps him turn his business from a potential casualty of the ''Death Valley Curve'' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained making this the book to guide readers safely through the jargon jungle of financial management.

Objev podobné jako Pocket Guide to Business Finance - Peter Morris, Paul Burns

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes ... Unknown localization key: "more"

Objev podobné jako The Business 2.0 Pre-Intermediate: Student´s Book Pack - John Allison, Paul Emmerson

Business analysis is a key discipline within business transformation projects. Too often business changes are introduced without such analysis, leading to failed projects, wasted investment and unnecessary business disruption. Effective business analysis enables greater project success, informed investment and beneficial business outcomes.Business Analysis describes the entire landscape for successful business change, explaining the range of services offered by business analysts, the lifecycles and approaches that may be applied, and the techniques that aid analytical thinking, visualisation and modelling. The new edition of this bestseller has been updated extensively to ensure that the guidance offered is highly practical and encompasses the latest developments within the business analysis profession. This is a seminal text for business analysts, helping them to develop their understanding and skills and enabling them to develop their business analysis careers. It is also a key text for anyone working in organisations, whether driving change initiatives or enabling successful change outcomes.This book is:A practical and informative text, enabling business analysis and other business change professionals to develop their key knowledge and skillsA readable and engaging journey through the business change lifecycle, the business analysis services and the toolkit required of a proficient business analystSupports the BCS Business Analysis Certification ... Unknown localization key: "more"

Objev podobné jako Business Analysis - James Cadle, Craig Rollason, Malcolm Eva, Jonathan Hunsley, Debra Paul

The long-awaited memoir by ''the most prolific and popular of all contemporary composers'' (New York Times)Rapturous in its ability to depict the creative process, Words Without Music allows readers to experience that sublime moment of creative fusion when life merges with art. Biography lovers will be inspired by the story of a precocious Baltimore boy, the son of a music-shop owner, who entered college at age fifteen, before traveling to Paris to study under the legendary Nadia Boulanger; Glass devotees will be fascinated by the stories behind Einstein on the Beach and Satyagraha, among so many other works. Whether recalling his experiences working at Bethlehem Steel, traveling in India, driving a cab in 1970s New York, or his professional collaborations with the likes of Allen Ginsberg, Ravi Shankar, Robert Wilson, Doris Lessing, and Martin Scorsese, Words Without Music affirms the power of music to change the world.Martin Scorsese on Words Without Music:''I came to Philip Glass''s music very simply, without any critical prodding or guidance. I listened and I was transfixed. The music was dynamic and colorful and mysterious all at once, and it put me in mind of the Zen exercise of sitting before a blank wall and contemplating ... Unknown localization key: "more"

Objev podobné jako Words Without Music - Philip Glass

Breakfast at Sotheby''s is a wry, intimate, truly revealing exploration of how art acquires its financial value, from Philip Hook, a senior director at Sotheby''s''Reading it is like participating in a hugely enjoyable personal tutorial given by a cultured, witty, clear-eyed, world teacher with a fully functioning sense of humour. A real delight'' - Spectator ''Hook''s view of the art world is that of the professional auctioneer. In an A-Z format, it is an entire art education contained in under 350 pages. Wry, dry and completely beguiling'' - William Boyd, Guardian, Books of the Year ''How to nail the mad, bad, crazy contemporary art world in print? Sotheby''s senior director Hook draws on 35 years'' experience in this informal memoir. He unravels, with humour, piquancy and erudition, what drives the economics of taste'' - Financial Times, Books of the Year ''It''s very hard to write an amusing book about art that has some serious things to say. But Philip Hook has done it'' - Sunday Times, Books of the Year ''An auctioneer''s alphabet of quirky reflections and off-beat lists such as ''middle-brow artists'' and ''fictional artists'': an ideal volume for the art-lover''s bedside'' - Martin Gayford, Spectator, Books of the ... Unknown localization key: "more"

Objev podobné jako Breakfast at Sotheby's - Philip Hook

''A riveting story of deception and corruption'' Daily Mail''A must for all Italy lovers'' David HewsonEven the most beautiful city on earth has a dark side . . .It is November 2nd, 2017. All Souls Day. On the Day of the Dead, the citizens of Venice make their way to the cemetery island of San Michele to pay their respects to the departed. When an empty coffin is unearthed in the English section of the graveyard, a day of quiet reflection for Nathan Sutherland becomes a journey into the dark past of a noble Venetian family.A British journalist, investigating the events of forty years previously, disappears. A young tourist - with an unhealthy interest in Venice''s abandoned islands - is found drowned in the icy lagoon.A terrible secret is about to be brought to light, and a deadly reckoning awaits on Venice''s Isle of the Dead.Praise for Philip Gwynne Jones''I devoured all Philip''s novels and felt transported to Venice with a new intimacy'' Val McDermid''An unputdownable thriller'' Gregory Dowling''Pure pleasure'' Literary Review''Clever and great fun'' The Times''An irresistible concoction of crime and culture''Daily Mail''Superb - always gripping, beautifully constructed and vivid'' Stephen Glover''Sinister and shimmering . . . as haunting ... Unknown localization key: "more"

Objev podobné jako Venetian Gothic - Philip Gwynne Jones

'An unputdownable thriller' Gregory Dowling 'It is no surprise to find that Philip Gwynne Jones lives in Venice... art and architecture interweave into a story that builds to an almost surreal climax' Daily Mail 'Gwynne Jones's talent for evoking place and atmosphere is clear as ever' Literary Review 'An impressive, tersely-written account linking old crimes to the political contention in the country at present... Recommended' The Critic _______________To tell the truth is a revolutionary act. Battered by floods and crushed by overtourism, the city of Venice faces an uncertain future. The election of a new Mayor, therefore, has never felt more important. As the candidates jostle for position and alliances are made and promises broken, Andrea Mazzon, a controversial writer and historian, emerges as a strong candidate. Nathan Sutherland, meanwhile, has more important things on his mind as he investigates the case of an elderly British academic who has disappeared while researching the fate of his grandfather during the Great War. The trail leads to a remote Common-wealth war cemetery where, under the ice and snow, Nathan makes a discovery that links the terrible events of a century ago with the electoral campaign in La Serenissima. A campaign that might ... Unknown localization key: "more"

Objev podobné jako The Venetian Candidate - Philip Gwynne Jones