redefining retail philip kotler giuseppe stigliano

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also ... Unknown localization key: "more"

Objev podobné jako Redefining Retail - Philip Kotler, Giuseppe Stigliano

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Ekonomika za posledné roky vstúpila do éry čoraz častejších a intenzívnejších turbulencií. Vo svete vzájomne prepojenom globalizáciou a modernými technológiami sa znásobujú riziká, ale aj príležitosti. Toto je svet, ktorý pohltí nepripravených, ale odmení pripravených – silné spoločnosti, ktoré majú schopnosť rýchlo predvídať a efektívne spracovať možné hrozby.Známi obchodní stratégovia Philip Kotler a John Caslione predstavujú v knihe Chaotika podnetný, hoci znepokojivý názor, že súčasné turbulentné časy nie sú odchýlkou, ale trvalou súčasťou našej doby. Ich inovatívny Systém manažmentu Chaotika je zameraný na minimalizovanie zraniteľnosti a využívanie príležitostí. Poskytuje praktické stratégie nielen na to, ako prežiť ekonomické výkyvy, ale ako počas nich dokonca rásť.

Objev podobné jako Chaotika - Philip Kotler, John A. Caslione

Pusťte se do znovuobjevení marketingových základů s nástupem metamarketingu a nechte se jím provést těmi nejlepšími z oboru.V nové publikaci autor knihy slavný propagátor „4P marketingu“ Philip Kotler vysvětluje, jak mohou marketéři využít technologie k uspokojení potřeb zákazníků a docílit globálních změn. V nové době metamarketingu autor objasňuje způsob, jak integrovat vývoj technologických a obchodních modelů s dramatickými posuny ve spotřebitelském chování, ke kterým došlo v posledním desetiletí. Dozvíte se, jaké jsou stavební kameny metamarketingu, jaké technologie denně používají generace Z a generace Alfa. Objasní vám, jak vstoupit do metaverze a rozšířené reality, a informuje o potenciálních překážkách a jejich řešení pro vytvoření interaktivnějšího a intenzivnějšího zážitku.Kniha je určena pro manažery, vedoucí pracovníky, členy představenstev a další vedoucí pracovníky, kteří se snaží udržet si náskok v době, kdy se jim marketingové prostředí doslova mění pod rukama. Tato publikace je současně nepostradatelná pro novou generaci marketérů, inzerentů, tvůrců obsahu a dalších odborníků.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a ... Unknown localization key: "more"

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

The New York Times bestselling author and human performance expert tests his knowledge and theories on his own aging body in a quest to become an expert skier at age fifty-three.Gnar: adjective, short for “gnarly,” def: any environment or situation that is high in perceived risk and high in actual risk.Country: noun, def: any defined territory, landscape or terrain, fictitious or real.Cutting-edge discoveries in embodied cognition, flow science, and network neuroscience have revolutionized how we think about peak performance aging. On paper, these discoveries should allow older athletes to progress in supposedly “impossible” activities like park skiing (think: jumps and tricks.) To see if theory worked in practice, Kotler conducted his own ass-on-the-line experiment in applied neuroscience and later-in-life skill acquisition: He tried to teach an old dog some new tricks.Recently, top pros have been performing well past a previously considered prime: World-class athletes such as Kelly Slater, the greatest surfer of all time, is winning competitions in his fifties; Tom Brady can beat players half his age. But what about the rest of us?Steven Kotler has been studying human performance for thirty years, and taught hundreds of thousands of people at all skill levels, age groups, and walks of ... Unknown localization key: "more"

Objev podobné jako Gnar Country - Steven Kotler

New York Times BestsellerBestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers—athletes, artists, scientists, CEOs and more—who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements? We are capable of so much more than we know—that’s the message at the core of The Art of Impossible. Building upon cutting-edge neuroscience and over twenty years of research, bestselling author, peak performance expert and Executive Director of the Flow Research Collective, Steven Kotler lays out a neuroscience-backed blueprint for extreme performance improvement. If you want to aim high, this is the playbook to make it happen!Inspirational and aspirational, pragmatic and accessible, The Art of Impossible is a life-changing experience disguised as a how-to manual for high achievement that anyone can use to shoot for the stars . . . space-suit, not included. The Art of Impossible is a practical playbook that gives you the tools to accomplish your ... Unknown localization key: "more"

Objev podobné jako The Art of Impossible - Steven Kotler

MAKE THE VERY BEST ITALIAN PLANT-BASED HOME COOKING''Giuseppe and Nonna have really captured the essence of Italian food and family'' Gennaro Contaldo ''Totally joyful and full of love! Recipes to delight & stories to make you smile'' Ravneet Gill---- Born and raised in a second-generation Italian household, food and family have always been at the centre of Giuseppe Federici’s life. When he made the move to veganism, he was determined to find a way to continue to enjoy the classic Italian recipes that have been passed down through his family for generations. Giuseppe knew just the person to help him, his Nonna. Working hand-in-hand, they have reinterpreted the delicious Italian dishes of Giuseppe’s youth using the same classic techniques and flavours but with all plant-based ingredients. Creating a cookbook which celebrates rustic Italian home cooking and the joy of plant-based eating, but also the power of family and how food transcends generations and brings us together.Recipes include: - Arancini - Homemade Ndjuda - Focaccia - Lasagne alle verdure - Cannelloni - Perfect Tomato Sauce - Pasta Aglio Olio e Peperoncino - Biscotti - Pannacotta - Tiramisu And so many more!----''Honestly, this book is beautiful. Just reading it, even though I ... Unknown localization key: "more"

Objev podobné jako Cooking with Nonna - Giuseppe Federici

„Místo strachu z vlků bychom měli mít strach z toho, jak moc jsme se vzdálili od své vlastní vlčí povahy.“ Ulisse s Achillem jsou dva mladí vlci. Opuštěné je našli v lese, poté byli svěřeni do péče Elise a dobrovolníkům ve stanici Monte Adone – zařízení v Apeninách u italské Boloni, v němž se o nalezená zraněná divoká zvířata starají. Vlčata by tak měla zůstat v zajetí až do konce svého života, protože pokud vlci vyrůstají v blízkosti člověka, neosvojí si jazyk a zákony smečky a bez jejich znalosti by v přírodě nepřežili. Elisa s kolegy ze záchranné stanice se o to ovšem chtějí pokusit. Možná trochu bláhově se snaží vrátit lesu jeho děti a umožnit tak vlkům žít volně ve svém přirozeném prostředí. Jejich odvážné úsilí vrátit vlky na svobodu Giuseppe Festa sleduje krok za krokem. Patnáct měsíců s nimi stráví v takřka nedotče­ných Apeninách, sdílí jejich nadšení a hluboce prožívá zklamání. Ulisseovo a Achillovo dobrodružství citlivě zachycuje až k nečekanému závěru. Dokumentární příběh Děti lesa se čte stejně poutavě jako román. Giuseppe Festa detailně přibližuje chování vlků, divokých a často mytizovaných zvířat, a opěvuje kouzlo přírody, kterou ovšem nepopisuje nijak romanticky, dokáže ukázat i její drsnou tvář, a ... Unknown localization key: "more"

Objev podobné jako Giuseppe Festa Děti lesa - Dva vlci na cestě za svobodou Provedení: Tištěná kniha

„Místo strachu z vlků bychom měli mít strach z toho, jak moc jsme se vzdálili od své vlastní vlčí povahy.“ Ulisse s Achillem jsou dva mladí vlci. Opuštěné je našli v lese, poté byli svěřeni do péče Elise a dobrovolníkům ve stanici Monte Adone – zařízení v Apeninách u italské Boloni, v němž se o nalezená zraněná divoká zvířata starají. Vlčata by tak měla zůstat v zajetí až do konce svého života, protože pokud vlci vyrůstají v blízkosti člověka, neosvojí si jazyk a zákony smečky a bez jejich znalosti by v přírodě nepřežili. Elisa s kolegy ze záchranné stanice se o to ovšem chtějí pokusit. Možná trochu bláhově se snaží vrátit lesu jeho děti a umožnit tak vlkům žít volně ve svém přirozeném prostředí. Jejich odvážné úsilí vrátit vlky na svobodu Giuseppe Festa sleduje krok za krokem. Patnáct měsíců s nimi stráví v takřka nedotče­ných Apeninách, sdílí jejich nadšení a hluboce prožívá zklamání. Ulisseovo a Achillovo dobrodružství citlivě zachycuje až k nečekanému závěru. Dokumentární příběh Děti lesa se čte stejně poutavě jako román. Giuseppe Festa detailně přibližuje chování vlků, divokých a často mytizovaných zvířat, a opěvuje kouzlo přírody, kterou ovšem nepopisuje nijak romanticky, dokáže ukázat i její drsnou tvář, a ... Unknown localization key: "more"

Objev podobné jako Giuseppe Festa Děti lesa - Dva vlci na cestě za svobodou Provedení: E-kniha

‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UK The pace of change in retail is accelerating. Will you be a passenger, or the driver? Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than done. Driving Retail Transformation gives you the strategies and techniques you need to lead your organization through the journey of transformation in an age of uncertainty. Discover the ‘how’ of transformation through a flexible framework that can be applied to any type of retail change, and at all stages of the journey. Overcome the common challenges and avoid the critical mistakes that derail so many transformation initiatives. Featuring road-tested practical tools and techniques, Driving Retail Transformation allows retail leaders to accelerate progress, deliver successful business transformation and build a better future for customers, colleagues and the business. ‘Like condensing a whole degree in strategic change management into one book’- Joe Murray, Former CEO, Internet Fusion Group, Worldstores Oliver Banks is an expert consultant working with senior leaders to transform retail businesses and operations. One of the most influential voices ... Unknown localization key: "more"

Objev podobné jako Driving Retail Transformation - Oliver Banks

A surprising and deeply researched look at how everyone can develop tech fluency by focusing on five easily developed learning habits. Picture a typical computer geek. Likely white, male, and someone you'd say has a "natural instinct" for technology. Yet, after six years teaching technology classes to first-generation, low-income middle school students in Oakland, California, Cassidy Puckett has seen firsthand that being good with technology is not something people are born with-it's something they learn. In Redefining Geek, she overturns the stereotypes around the digitally savvy and identifies the habits that can help everyone cultivate their inner geek. Drawing on observations and interviews with a diverse group of students around the country, Puckett zeroes in on five technology learning habits that enable tech-savvy teens to learn new technologies: a willingness to try and fail, management of frustration and boredom, use of models, and the abilities to use design logic and identify efficiencies. In Redefining Geek, she shows how to measure and build these habits, and she demonstrates how many teens historically marginalized in STEM are already using these habits and would benefit from recognition for their talent, access to further learning opportunities, and support in career pathways. She argues that ... Unknown localization key: "more"

Objev podobné jako Redefining Geek - Cassidy Puckett

SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold’ Ian Shepherd, Chief Commercial Officer, Odeon ... Unknown localization key: "more"

Objev podobné jako Smart Retail - Richard Hammond

The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums—not to mention the stability of state and federal government budgets.In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the underlying—and largely overlooked—causes of the problem, and provide a powerful prescription for change.The authors argue that competition currently takes place at the wrong level—among health plans, networks, and hospitals—rather than where it matters most, in the diagnosis, treatment, and prevention of specific health conditions. Participants in the system accumulate bargaining power and shift costs in a zero-sum competition, rather than creating value for patients. Based on an exhaustive study of the U.S. health care system, Redefining Health Care lays out a breakthrough framework for redefining the way competition in health care delivery takes place—and unleashing stunning improvements in quality and efficiency.With specific recommendations for hospitals, doctors, health plans, employers, and policy makers, this book shows how to move health care toward positive-sum competition that delivers lasting benefits for all.

Objev podobné jako Redefining Health Care - Michael E. Porter, Elizabeth Olmsted Teisberg

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands ... Unknown localization key: "more"

Objev podobné jako Reengineering Retail - Doug Stephens

The Pro Retail Trader takes the approach used by pro traders and reframes it in a way that retail traders can use to be more successful.Steve Ruffley has spent half his life trading the markets. He trained as a professional and now defines himself as a pro retail trader. He has achieved wins such as $10,000 in two minutes, $77,000 in two hours, and $90,000 in one day. These are professional trader results, but Steve trades using a retail broker.He does this by trading at times very large, averaged positions. He takes profit in every trade in one go. He only uses three defined trading types and two entry styles. Being right, at the right time. Steve knows in retail trading you can’t execute trades like the pros, so you have to adapt both your thinking and execution.Steve says, “If it’s trading, then I’ve done it.” From risk managing pro traders to running a trading floor, Steve has worked with some of the best traders in the business, at the largest trading firms. He has seen insights into pro trading that few people, even pro traders themselves, ever get to see. He then spent years putting these things into practice ... Unknown localization key: "more"

Objev podobné jako The Pro Retail Trader - Steve Ruffley

Bake yourself a sweet bite of Italy, every day!Giuseppe's Easy Bakes is all about accessible, easy bakes and Italian and flavors. Most of the recipes take no more than 20 minutes to prepare and are ideal for both the novice baker and seasoned cooks looking for some Italian inspiration. The book is divided into two sections: cakes and biscuits and small bites. The sponge-based cakes include Chocolate and Pear cake, Sbrisolona, Fig and Orange Muffins, Pumpkin and Almond Sponge, Clementine Cheesecake, Chocolate Salami, Chestnut and Chocolate Cake, and Coconut Lemon and Almond Cake. The small bites cover delicacies including Mostaccioli, Pizzicotti, Lemon Swirls, Coffee and Pecan Marzipan, Nutellotti, Castagnaccio Bites, and Amarena Rolls. With Giuseppe's foolproof instructions and classic flavors, these glorious Italian goodies are the perfect way to conjure up a kitchen treat!

Objev podobné jako Giuseppe's Easy Bakes - Giuseppe Dell'Anno

National BestsellerCNBC and Strategy + Business Best Business Book of the YearIt’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They''re harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition. New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. Today, this revolution is spreading to the mainstream, fueling ... Unknown localization key: "more"

Objev podobné jako Stealing Fire - Steven Kotler

Giuseppe Penone, Alain Elkann: 474 Answers delves into the life and career of the acclaimed Italian artist, Giuseppe Penone.

Objev podobné jako Giuseppe Penone, Alain Elkann: 474 Answers - Alain Elkann, Giuseppe Penone

A razor-sharp analysis of how record-breaking exploits in extreme sport are redefining the limits of being human.Right now, more people are risking their lives for their sports then ever before in history. As Thomas Pynchon once put it in Gravity''s Rainbow, ''it is not often that Death is told so clearly to f@%* off''. Over the past three decades, the bounds of the possible in action and adventure sports - from sky-diving to motocross to surfing and beyond - have been pushed farther and faster. A generation''s worth of iconoclastic misfits have rewritten the rules of the feasible; not just raising the bar, but obliterating it altogether. Along the way, they have become a force pushing evolution relentlessly onward. In a thrilling narrative that draws on biology, psychology, and philosophy, Steven Kotler asks why, at the tail end of the 20th century and the early portion of the 21st, are we seeing such a multi-sport assault on reality? Did we somehow slip through a wormhole to another universe where gravity is optional and common sense obsolete? And where - if anywhere - do our actual limits lie?

Objev podobné jako The Rise of Superman - Steven Kotler

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future. To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore: · Rule 1: Someone is going to sell your product at cost or even less. · Rule 2: Everyone knows everything - nothing is a secret · Rule 3: Reputation matters and will make or break a business · Rule 4: Location matters, but for different reasons than it used to · Rule 5: Knowing your customer is key - flying blind won’t end well · Rule 6: If a product ... Unknown localization key: "more"

Objev podobné jako Reinventing Retail - Ian Shepherd

An examination of the relationship between contemporary theater and its communities.Redefining Theatre Communities explores the interplay between contemporary theatre and communities. It considers the aesthetic, social, and cultural aspects of community-conscious theatre-making. While doing so, the volume reflects on recent transformations in structural, textual, and theatrical conventions and traditions, and explores the changing modes of production and spectatorship in relation to theatre communities. The essays in this collection present an array of emerging perspectives on the politics, ethics, and practices of community representation in the contemporary international theatre landscape. An international, interdisciplinary collection featuring work by theatre scholars, theatre-makers, and artistic directors from across Europe and beyond, Redefining Theatre Communities will appeal to those interested in the diverse forms of socially engaged theatre and performance.

Objev podobné jako Redefining Theatre Communities

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today’s hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency – including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book’s innovative solutions to one of bricks-and-mortar retailing’s most critical challenges.

Objev podobné jako The Expert Guide to Retail Pricing - Kiran Gange

Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies. Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides ... Unknown localization key: "more"

Objev podobné jako Designing Retail Experience in the 21st Century - D.J. Huppatz

Nebojte se klasiky 15 - Giuseppe Verdi Traviata - Slavný operní příběh v dramatizaci Jana Jiráně podle původního libreta s ukázkami nejslavnějších hudebních pasáží v podání největších českých operních pěvců. Víte, co znamená slovo Traviata v názvu populární opery Giuseppe Verdiho? Z jakých důvodů brání Alfredův otec Germont vztahu svého syna s krásnou Violettou? A proč se Violetta obává budoucnosti? Na tyto otázky vám odpoví dramatizace Jana Jiráně podle původního libreta Francesca Marii Piaveho v podání řady známých českých herců a s ukázkami hudebních pasáží jednoho z nejslavnějších děl světové operní literatury. Vypráví: Taťjana Medvecká Dále účikují: Magdalena Borová, Braňo Holiček, Jan Vlasák, Jitka Schneiderová, Saša Rašilov, Michal Pavlata, Naďa Konvalinková, Pavel Tesař Zpívají: Maria Tauberová, Ivo Žídek, Václav Bednář, Jaroslava Vymazalová, Antonín Votava, Jiří Joran, Ludmila Hanzalíková, Karel Kalaš 1. Oslava 03:14 2. Alfredův přípitek 05:54 3. Kvítek kamélie 08:56 4. Tři měsíce na venkově 04:36 5. Germontova prosba 12:08 6. Dva dopisy 09:17 7. Maškarní ples 05:13 8. Nebezpečná hra 03:37 9. Urážka 07:26 10. Trocha světla 07:48 11. Byl to jen krásný sen 05:45 12. Bílý závoj 03:58

Objev podobné jako Nebojte se klasiky 15 - Giuseppe Verdi - Traviata (CD)

Knížka je stručnou syntézou charakteristických prvků spirituality svatého Dona Boska a jeho duchovních kořenů. K nim náleží světecké osobnosti, jako byl Ignác z Loyoly, Filip Neri, František Saleský, Vincenc z Pauly či Josef Cafasso, duchovní vůdce Dona Boska. V rámci výročí narození zakladatele salesiánů je dobré obrátit pozornost k pramenům duchovního života Dona Boska, které jsou inspirací nejen pro členy salesiánské rodiny, ale pro všechny křesťany. ´Giuseppe Buccellato je salesián a spirituální teolog.

Objev podobné jako Kořeny spirituality Dona Boska - Giuseppe Buccellato, Giuseppe

Giuseppe Alberigo, emeritní profesor církevních dějin na Fakultě politických věd Boloňské univerzity, jako přímý účastník koncilních událostí ve své knize vzpomínek umožňuje osobitým způsobem nahlédnout do víru událostí, které přinesly zásadní změny v katolické církvi a které ani po více než čtyřiceti letech od svého uvedení v život nepřestaly budit živý zájem. Českému čtenáři se tak dostává do rukou zajímavé svědectví vzdělaného laika, spolupracovníka významného teologa Giuseppa Dossettiho, zakladatele Institutu pro náboženská studia v Bologni, kde autor dosud působí. Giuseppe Alberigo je autorem mnoha publikací zabývajících se tématem II. vatikánského koncilu, mimo jiné např. životopisu papeže Jana XXIII. Z laguny k Tibeře. Angelo Roncalli - ze sv. Marka do sv. Petra (2000).

Objev podobné jako Stručné dějiny II. Vatikánského koncilu - Giuseppe Alberigo

The world of retail design operates with a dynamism not often encountered in other commercial sectors. To successfully deliver a retail project, the store planner must possess a good working knowledge of a wide range of disciplines. As well as design, these include matters as diverse as store operations to materials and construction methods. Contemporary Retail Design: A Store Planner's Handbook provides a comprehensive overview of the store planning process and is an essential companion for anyone embarking on a retail design project. Written from the perspective of the designer, it contains practical guidance on every step of the design and construction process including: an introduction to store types and their history; what to consider when planning a store; the practicalities of layout versus the psychological response of the shopper; the range of materials and finishes available and how to use them successfully; what to consider when planning for building services, security and store operations. The book's practical advice is supplemented with case studies showing examples of best practice, and is illustrated with 200 drawings and photographs from a wide variety of stores around the world.

Objev podobné jako Contemporary Retail Design - Eddie Miles

Elektronická kniha - autor Hana Volfová, 240 stran, česky Retail je jednou z nejvýznamnějších oblastí fungování trhu v ČR. Nejde jen o klasický obchodní model, ale o významný marketingový článek – retaileři budují nové komplexní marketingové strategie a marketingovou komunikaci. To ovlivňuje nejen trh jako celek, ale také obchod a marketing obchodních společností působících na trhu. Tato kniha přináší detailní analýzu prostředí retail marketingu, všech klíčových faktorů a jejich strukturální zpracování do komplexního materiálu. Studie má nejen teoretický, ale i praktický dosah a přináší základní stavební prvky pro zpracování retail marketingových a komunikačních strategií a taktik jednotlivými články retailového trhu. Kniha je ideální jako učebnice pro studenty marketingových oborů, své uplatnění však najde také u široké odborné veřejnosti.

Objev podobné jako Moderní retail marketing (978-80-271-1384-2)

Kniha - autor Eva Jaderná, 240 stran, česky, pevná bez přebalu lesklá Retail je jednou z nejvýznamnějších oblastí fungování trhu v ČR. Nejde jen o klasický obchodní model, ale o významný marketingový článek – retaileři budují nové komplexní marketingové strategie a marketingovou komunikaci. To ovlivňuje nejen trh jako celek, ale také obchod a marketing obchodních společností působících na trhu. Tato kniha přináší detailní analýzu prostředí retail marketingu, všech klíčových faktorů a jejich strukturální zpracování do komplexního materiálu. Studie má nejen teoretický, ale i praktický dosah a přináší základní stavební prvky pro zpracování retail marketingových a komunikačních strategií a taktik jednotlivými články retailového trhu. Kniha je ideální jako učebnice pro studenty marketingových oborů, své uplatnění však najde také u široké odborné veřejnosti.

Objev podobné jako Moderní retail marketing (978-80-271-1384-2)

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Objev podobné jako Retail Management, Global Edition - Barry Berman, Patrali Chatterjee, Joel Evans

** Get closer the people who matter the most with the help of the nation's favourite therapist, PHILIPPA PERRY **'Brilliant ... Very few self-help books are this wise' THE TIMES, Best Books of the Year'Life bible incoming: Philippa Perry's sage (and witty) advice will have you re-evaluating all the relationships in your life' STYLIST'I LOVE Philippa Perry and think she's wise and brilliant'BELLA MACKIE'Philippa Perry is one of the wisest, most sane and secure people I've ever met'Decca Aitkenhead, SUNDAY TIMES'Philippa Perry is a superwoman'CHRIS EVANS______________________________________________________________________________________Life is all about relationships and the quality of those connections, whether that's with family, partners, friends, colleagues or most importantly yourself. If you can get those relationships on a functional and even keel, then the other tricky stuff that life throws your way becomes easier to manage.In this warm, practical and witty book, No.1 Sunday Times bestselling psychotherapist Philippa Perry shows you how to approach life's big problems.How do you find and keep love? What can you do to manage conflict better? How can you get unstuck and cope with change and loss? What does it mean to you to be content? Are other people just annoying or are you the problem?With a healthy ... Unknown localization key: "more"

Objev podobné jako Book You Want Everyone You Love* To Read *(and maybe a few you don't) - Philippa Perry

''A riveting take on an extraordinary relationship'' - Richard Eden, Daily Mail''A fresh and original approach'' - Hugo Vickers, Royal BiographerShe was ''sugar pink'' innocence; he was a handsome war hero. Both had royal blood coursing through their veins. The marriage of Britain''s Princess Elizabeth to Lieutenant Philip Mountbatten in November 1947 is remembered as the beginning of an extraordinary, lifelong union but success was not guaranteed. Elizabeth and Philip: A Story of Young Love, Marriage and Monarchy plunges us back into the 1940s when a teenage princess fell in love with a foreign prince. Cue fears of a flirtatious ''Greek'' fortune hunter stealing off with Britain''s crown jewel and Philip''s supporters scrambling to reframe him as a good fit for the Royal Family. Drawing on original newspaper archives and the opinions of Elizabeth and Philip''s contemporaries, historian Dr Tessa Dunlop discovers a post-war world on the cusp of major change. Unprecedented polling on Philip''s suitability was a harbinger of pressures to come for a couple whose marriage was branded the ultimate global fairytale. Theirs was a partnership like no other. Six years after Elizabeth promised to be an obedient wife Philip got down on bended knee at the coronation ... Unknown localization key: "more"

Objev podobné jako Elizabeth and Philip - Tessa Dunlop

''A riveting take on an extraordinary relationship'' - Richard Eden, Daily Mail''A fresh and original approach'' - Hugo Vickers, Royal BiographerShe was ''sugar pink'' innocence; he was a handsome war hero. Both had royal blood coursing through their veins. The marriage of Britain''s Princess Elizabeth to Lieutenant Philip Mountbatten in November 1947 is remembered as the beginning of an extraordinary, lifelong union but success was not guaranteed. Elizabeth and Philip: A Story of Young Love, Marriage and Monarchy plunges us back into the 1940s when a teenage princess fell in love with a foreign prince. Cue fears of a flirtatious ''Greek'' fortune hunter stealing off with Britain''s crown jewel and Philip''s supporters scrambling to reframe him as a good fit for the Royal Family. Drawing on original newspaper archives and the opinions of Elizabeth and Philip''s contemporaries, historian Dr Tessa Dunlop discovers a post-war world on the cusp of major change. Unprecedented polling on Philip''s suitability was a harbinger of pressures to come for a couple whose marriage was branded the ultimate global fairytale. Theirs was a partnership like no other. Six years after Elizabeth promised to be an obedient wife Philip got down on bended knee at the coronation ... Unknown localization key: "more"

Objev podobné jako Elizabeth and Philip - Tessa Dunlop

New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies'' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can:Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attentionTrack the implications of the specific border-crossing actions that will impact your company''s ability to create value the mostGenerate superior performance through strategies that are optimized for the three A''s: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences)Using in-depth examples, Ghemawat reveals how companies such ... Unknown localization key: "more"

Objev podobné jako Redefining Global Strategy, with a New Preface - Pankaj Ghemawat

Hra na konzoli - Nintendo Switch, krabicová verze s klíčem ke stažení, klíč pro Nintendo eShop, žánr: sportovní, party a pohybové, - obsahuje kód ke stažení hry, přívěsek a bonusový obsah Nastal čas tanceJust Dance 2023 Retail Edition Nintendo Switch je party hrou, která vás nechá zatančit si na některé z aktuálních světových hitů. Naskočte na parket a rozhýbejte své boky v rytmu novinek i různě zpracovaných klasik, jež už znáte.Tato nová edice 2023 přináší online multiplayer, personalizaci, 3D pohlcující světy a také nové songy. Zažijte nikdy nekončící party po celý rok. Protančete v Just Dance 2023 Retail Edition Nintendo Switch střevíce díky nové muziceNový ročník známé značky přináší čerstvou sadu písní, na které si budete moci zatrsat. Těšit se lze na oblíbený klip Lyle, Lyle, Crocodile, výborný Cant Stop The Feeling nebo Physical....

Objev podobné jako Just Dance 2023 Retail Edition- Nintendo Switch (3307216248057)

Giuseppe Catozzella vypráví skutečný příběh mladé statečné Somálky. Jejíma očima prožijeme hrůzy fanatického náboženského běsnění, ztrátu blízkých, zradu, ale také touhu vyhrávat a vzepřít se osudu i za cenu ztráty vlastního života. Lidské drama je vylíčeno jednoduchým a čtivým jazykem, který chytne čtenáře za srdce. Mladistvé i ty dospělé.Somálsko je nebezpečná země zmítaná politickými a náboženskými nepokoji, střelba a výbuchy jsou slyšet čím dál blíž a čím dál hlasitěji. Samia je dívka z Mogadiša. Běhá stejně přirozeně, jako dýchá. Sní o budoucnosti a zarytě trénuje společně se svým kamarádem Alím. Boj za svou zmučenou zemi a všechny trpící somálské ženy chce vyhrát svýma hubenýma a rychlýma nohama. Skrytá před radikály trénuje tajně v noci na opuštěném stadionu a v sedmnácti se jí podaří dostat až na olympijské hry v Pekingu. Doběhne sice poslední, ale stane se symbolem islámských žen na celém světě. Nevzdává to. Jejím velkým snem je vyhrát na příští olympiádě v Londýně. Všechno se ale zkomplikuje. Muslimští radikálové jsou stále mocnější. Samia musí běhat uvězněná v burce. A k radikálům se dá i Alí, její největší přítel. Zůstávat v rozvrácené zemi už nemá žádný smysl. Jedné noci se proto Samia vydá na dlouhou a strastiplnou cestu za svým ... Unknown localization key: "more"

Objev podobné jako Nikdy neříkej, že se bojíš - Giuseppe Catozzella

Ve své útlé prvotině Giuseppe Culicchia (1965) čtivě a s nadsázkou dokonale vykreslil psychickou stránku postav a hrdinův střet s anonymním velkoměstem a citovou prázdnotou lidí v něm. O čtyři roky později podle tohoto díla natočil režisér Davide Ferrario stejnojmenný film, který se u nás promítal pod názvem Na každýho jednou dojde. Kniha byla oceněna prestižní literární cenou Montblanc 1993.

Objev podobné jako Kolo, kolo mlýnský - Culicchia Giuseppe

Audiokniha: Víte, co znamená slovo Traviata v názvu populárí opery Giuseppe Verdiho? Z jakých důvodů brání Alfredův otec Germont vztahu svého syna s krásnou Violettou? A proč se Violetta obává budoucnosti? Na tyto otázky vám odpoví dramatizace Jana Jiráně podle původního libreta Francesca Marii Piaveho v podání řady známých českých herců a s ukázkami hudebních pasáží jednoho z nejslavnějších děl světové operní literatury.

Objev podobné jako Traviata - Verdi Giuseppe - audiokniha

Tenisky z kolekce Giuseppe Zanotti. Model vyroben z přírodní kůže. Model s koženým vnitřkem, který je pohodlný pro nohu a zabraňuje oděrkám a vzniku nepříjemného zápachu

Objev podobné jako Kožené tenisky Giuseppe Zanotti May London

Polobotky z kolekce Giuseppe Zanotti vyrobené z přírodní kůže. Vysoce kvalitní výrobek, vyrobený v Itálii.

Objev podobné jako Kožené polobotky Giuseppe Zanotti Alec

Tenisky z kolekce Giuseppe Zanotti vyrobené z přírodní kůže. Vysoce kvalitní výrobek, vyrobený v Itálii.

Objev podobné jako Kožené tenisky Giuseppe Zanotti GZ

Tenisky z kolekce Giuseppe Zanotti. Model vyroben z kombinace nubukové kůže a syntetického materiálu. Model s gumovou podrážkou, která je trvalá a odolná proti poškození.

Objev podobné jako Tenisky Giuseppe Zanotti Talon

Tenisky z kolekce Giuseppe Zanotti. Model vyroben z přírodní kůže. Neporézní svršek, snadno se čistí vlhkým hadříkem.

Objev podobné jako Kožené tenisky Giuseppe Zanotti GZ

Tenisky z kolekce Giuseppe Zanotti. Model vyroben z kombinace přírodní kůže a syntetického materiálu. Model s gumovou podrážkou, která je trvalá a odolná proti poškození.

Objev podobné jako Tenisky Giuseppe Zanotti Talon

Tenisky z kolekce Giuseppe Zanotti. Model vyroben z přírodní kůže. Neporézní svršek, snadno se čistí vlhkým hadříkem.

Objev podobné jako Kožené tenisky Giuseppe Zanotti Alma