strategic planning for public relations deborah a silverman ronald d smith

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

Objev podobné jako Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O''Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment ... Unknown localization key: "more"

Objev podobné jako Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington

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strategická hra Efko Pytlíczech Dáma

An organization may know its current situation down to the last pack of gauze or vial of insulin—but does it know what’s in its future? Successful healthcare strategic planning not only needs to measure how well a hospital or health system is currently performing but also must anticipate what lies ahead. Essentials of Strategic Planning in Healthcare is a complete guide to developing and implementing a strategic plan. Starting with an examination of leadership’s role in strategic planning and the impact of organizational culture, the book then explores the essential techniques, tools, and data for developing a strategic plan and recommends strategic planning initiatives across the continuum of healthcare services. Taking a futurist perspective, author Jeffrey P. Harrison acknowledges the constant changes in regulatory and quality requirements and the evolving healthcare innovations that strategic planning must consider. A comprehensive case study woven throughout the book allows readers to assume the role of strategic planners and apply what they are learning to the entire strategic planning process. This revised edition includes insight into the modern healthcare system and an exploration of trends in mergers and acquisitions, system growth, and value-based care. Additional updates include: current data on healthcare spending, hospital statistics, ... Unknown localization key: "more"

Objev podobné jako Essentials of Strategic Planning in Healthcare, Third Edition

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

Objev podobné jako Public Relations Cases

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or ... Unknown localization key: "more"

Objev podobné jako Strategic Management in Public Services Organizations - Edoardo Ongaro, Ewan Ferlie

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Objev podobné jako Planning and Managing Public Relations Campaigns - Anne Gregory, Mandy Pearse

Kniha - autor Luboš Bárta, 464 stran, česky, pevná s přebalem lesklá Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor...

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)

Elektronická kniha - autor Jozef Ftorek, 224 stran Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena zejména studentům komunikace a PR, pracovníkům v PR a marketingu, novinářům, politikům a dalším, kteří potřebují efektivně komunikovat s veřejností nebo zájmovými skupinami. Publikace je co do komplexnosti a šíře zpracování tématu svého druhu unikátní. Třetí vydání je doplněno o nové kapitoly - PR, reklama a marketing, PR a ideologie nebo PR a etika. Představené teorie a argumenty jsou podpořeny příklady ze společenské praxe. Praxi ovlivňování mínění - osnování souhlasu autor vnímá jako kompetenci elity. Proto vedle tradičního obsahu podobných příruček, jako jsou pravidla krizové komunikace nebo hlavní nástroje a techniky sdělení informace, uvádí aktuální trendy public relations včetně jeho role v informační válce. Kniha kriticky glosuje i...

Objev podobné jako Public relations jako ovlivňování mínění (978-80-247-3926-7)

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor s předními zahraničními odborníky a institucemi, cituje výsledky nejnovějších výzkumů a studií, soudní rozsudky a právní předpisy, knižní i internetové publikace až do července 2013. Nenabízí dogmata a pouhé definice, ale prezentací různých názorů vybízí k vytvoření samostatného pohledu na problematiku. Autor, mj. vyznamenaný cenou Vindemia Acta 2012 jako vinařský publicista roku, prezentuje celou problematiku způsobem přístupným všem předpokládaným čtenářským okruhům.

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

The chief prosecution witness in the Moors Murders trial gives his account of the case after more than four decades of silenceDespite standing as chief prosecution witness in the Moors Murders trial, David Smith was vilified by the public due to the accusations thrown at him by Myra Hindley and Ian Brady about his involvement in their crimes. Hindley''s later confession that she and Brady had lied in an attempt to reduce their sentences did little to diminish the slurs against his name. For over four decades, Smith was asked by writers and film-makers to tell his story. Apart from a handful of brief interviews, he always refused. Carol Ann Lee met Smith during her research for One of Your Own, her critically acclaimed biography of Hindley, following which he finally agreed to reveal all. In Evil Relations (previously published as Witness), interviews, archival research and, most significantly, David Smith''s own vivid memoir are fused to create an unforgettable, often harrowing account of his life before, during and after the Moors Murders.David Smith lived in rural Ireland with his wife prior to his death in May 2012. He is survived by four children and several grandchildren. Carol Ann Lee is ... Unknown localization key: "more"

Objev podobné jako Evil Relations (formerly published as Witness) - David Smith, Carol Ann Lee

Foundations of Physical Activity and Public Health, Third Edition With HKPropel Access, is the first textbook of its kind to explore concepts in public health and kinesiology, measurement of physical activity, and the impact of exercise and physical activity on health. This text empowers students to advance the use of physical activity as a significant component in public health initiatives. Presented in full color, Foundations of Physical Activity and Public Health uses tables, graphs, and figures to clarify complex topics, and it reflects information presented in the Physical Activity Guidelines for Americans. An underlying theme in this third edition is health equity and health disparities viewed through a physical activity lens. New sidebars devoted specifically to those topics are woven throughout the text, along with sidebars and references that have been refreshed with the latest information. Additional content updates to the third edition cover these topics: Brain health and immunity as they relate to physical activity and public health science The physical activity paradox hypothesis The current status of physical activity levels for children and adolescents Comprehensive community-wide programs to increase physical activity Related online content is delivered through HKPropel to enhance student learning. The materials include downloadable review questions; ... Unknown localization key: "more"

Objev podobné jako Foundations of Physical Activity and Public Health - Deborah Salvo, Tinker D. Murray, Harold W. Kohl

Elektronická kniha - autor Jan Tomandl, 151 stran Monografie popisuje dopady hluboké proměny zpravodajských médií a žurnalistiky na obor media relations (vztahy s médii). Obor je pojímán jako svébytná disciplína v rámci vztahů s veřejností (public relations) a marketingové komunikace. Autor vychází z předpokladu, že pokud se významným způsobem mění současná zpravodajská média, jejich technologická podstata, jazyk i publikum, musí se měnit také metody práce tiskových mluvčích a PR profesionálů, jejichž cílem je ovlivnit mediální agendu a získat publicitu ve zpravodajských médiích. K hlavním trendům proměny médií autor řadí například internetizaci, boom sociálních sítí, rozvoj interaktivity a multimediality, deprofesionalizaci, zrychlování zpravodajství, důraz na vizuální a zábavnou rovinu zpravodajství a fragmentaci publika i mediální nabídky. Pro každý ze zmíněných trendů formuluje autor soubor doporučení, jimiž by se měli řídit PR profesionálové a tiskoví...

Objev podobné jako Public relations a zpravodajství (978-80-875-0028-6)

Kniha - autor L. Ron Hubbard, 44 stran, česky, - autor L. Ron Hubbard, 44 stran, česky Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations (9788779689503)

Elektronická kniha - autor Ladislav Kopecký, 240 stran Aniž si to uvědomujeme, s public relations, s jejich účinky a vlivy se potkáváme téměř na každém kroku. Ovlivňují naše názory a postoje, náš životní styl, prostupují naší každodenností a velmi často formují prostředí, které nás obklopuje. Nabízíme vám proto komplexní a u nás dosud v takovém rozsahu nezpracované odborné pojednání o jedné z významných součástí marketingu a marketingových komunikací. Ladislav Kopecký zprostředkovává své osobní zkušenosti z působení v různých marketingově komunikačních řídicích funkcích doma i v zahraničí a přináší jedinečný a poutavý studijní materiál pro studenty vysokých škol ekonomického, finančně správního a sociálního zaměření, pro manažery marketingu a marketingových komunikací, korporací, pro pracovníky v oblasti vnějších vztahů a PR, státních institucí, kulturních a sportovních zařízení i neziskových organizací.

Objev podobné jako Public relations (978-80-247-4229-8)

Elektronická kniha - autor Jozef Ftorek, 192 stran Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí moderní, masové společnosti. Mocenské elity reprezentované zejména představiteli politické a hospodářské moci potřebují pro svou vládu souhlas, pochopení a spolupráci veřejnosti, která politiky zmocňuje k řízení veřejných záležitostí. Veřejnost na ně svou volbou do značné míry přenáší i vlastní osudy, jež jsou s politickým řízením celospolečenských procesů úzce spojeny. Vztah mezi mocenskou elitou a veřejností je v rozvinutých, liberálně demokratických státech velmi sofistikovaně pěstován prostřednictvím nástrojů a technik vztahů s veřejností - public relations. Kdo pochopí a zvládne zásadní otázky teorie a praxe PR (ovlivňování mínění) - vytváření souhlasu mezi občany, získává možnost výrazněji kontrolovat svůj vlastní osud v prostředí...

Objev podobné jako Public relations a politika (978-80-247-3376-0)

Kniha – autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná - autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské...

Objev podobné jako Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)

Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations - L. Ron Hubbard

Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské programy pro PR pracovníky a studenty PR.

Objev podobné jako Public Relations - Jacquie L'Etang

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Objev podobné jako Public Relations and Communications - Aoife O'Donnell

This training program for teachers and carers assesses ASD students'' strengths and abilities, fears and challenges and helps them acquire the skills necessary for a smooth transition from school to employment.The authors give guidance on developing life skills for employability and independent living, for example, hygiene, time and money management, communication skills, decision-making and setting and achieving realistic goals. They also clearly define the role of parents, job coaches and employers and stress that students are empowered by appropriate support from collaborative, informed teams.The career program enables students to find out about and explore career options, know how and where to search for a job and how to understand job advertisements. The sections on career preparation include strategies for writing resumes, filling in application forms, compiling career portfolios and conduct at interviews. The authors also cover topics such as punctuality and appropriate behavior in the workplace itself.This practical teaching resource is packed with lesson plans, implementation procedures, interactive activities and photocopiable worksheets, and the course can be taught over one year or three years.

Objev podobné jako Career Training and Personal Planning for Students with Autism Spectrum Disorders - Catherine Smith, Vicki Lundine

Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from ... Unknown localization key: "more"

Objev podobné jako Strategic Analysis for Healthcare Concepts and Practical Applications, Second Edition

Instructor Resources: Test bank, PowerPoint slides, and answer guides to discussion questionsToday’s rapidly evolving public health arena urgently needs effective leaders. In fact, this need is so pressing that the major public health associations have come together to call for a new emphasis on leadership development in the public health workforce.Leadership for Public Health: Theory and Practice aims to answer this call. The book is based on the premise that skilled public health leaders consider people their most valuable resource and are prepared to lead those people through a wide variety of situations. Acknowledging that effective leadership cannot rely on a one-size-fits-all approach, the authors challenge readers to try out a number of leadership models and theories, determine which are the best fit for their public health practice, and apply the key principles in their day-to-day work.The book matches its detailed discussion of leadership theory with examples and cases specific to the field of public health. Written primarily for graduate-level public health students, it is also useful for public health leadership institutes and public health practitioners looking to develop their leadership skills. The book is structured in three parts: • The Basis for Effective Public Health Practice, which provides an ... Unknown localization key: "more"

Objev podobné jako Leadership for Public Health - James Holsinger

The breadth of international law and institutions in contemporary global politics means it is no longer possible to make sense of international politics without understanding international law. International Law for International Relations provides students with comprehensive coverage that maps out the different ways to approach the study of international law. It explains the institutions and main sources of international law-making and identifies the key topics of international law. This is the ideal text for students of international relations who have not previously studied law and post-graduate students of any background tackling international law for the first time. The complexities of international law are presented in an accessible, animated way allowing students to appreciate the significance of international law in international relations.Online resource centre includes:For students: Flash card glossary Problem solving questions Web links Revision tipsFor lecturersPower point presentations

Objev podobné jako International Law for International Relations

Effective medium-term planning is the ‘holy grail’ of planning. Once teachers are able to conceptualise learning over a longer period of time, they are empowered to achieve outstanding learning as part of their everyday teaching. This book explains why medium term plans are important and how to go about constructing them. Key coverage includes: Practical guidance to support teachers to build their own effective medium-term plans Examples of planning in action, exploring key principles that can be applied to your own practice Theoretical and practical justifications for the importance of medium-term planning Exploration of the links between raising attainment and effective medium-term planning This is essential reading for initial teacher education students on university-based and school-based courses preparing to teach in primary and secondary education, and early career teachers seeking to continue their professional learning.

Objev podobné jako Effective Medium-term Planning for Teachers - Lee Jerome, Marcus Bhargava

Public health has never been more important, or more controversial. What states do, and fail to do, makes a significant difference to the lives we are able to lead. Putting public health first would allow improvements to the health of everyone, especially the worst off. Yet many citizens actively oppose state interference to improve population health, complaining that it encroaches on personal liberty. How should policymakers reconcile these conflicting priorities?This groundbreaking book argues that philosophy is not just useful, but vital, for thinking coherently about priorities in health policy and public policy. Novel, theoretically rigorous, yet practical, Philosophy for Public Health and Public Policy examines why it is so common for public policies to fail in practice to improve the problems they aim to solve, and what to do about this. It argues that a shift to complex systems approaches to policymaking is overdue. Philosophers need to become much more attuned to the contingency and messiness of real world policymaking, and to the ways in which philosophical tools such as thought experiments are frequently unreliable.This book also provides an ethical framework for public health policy. It argues that public health is a right of citizens, alongside more familiar rights such ... Unknown localization key: "more"

Objev podobné jako Philosophy for Public Health and Public Policy - James Wilson

All nursing students are required to meet the seven standards produced by the Nursing & Midwifery Council (NMC) before being entered onto the professional register. Fundamentals of Assessment and Care Planning for Nurses addresses two of these important standards, helping readers become proficient in assessing patient needs, and planning, providing and evaluating care. This timely publication adopts a practical approach with NMC proficiencies at its core, providing guidance and insight into the application of key skills and demonstrating competency in real-life settings. Centres around a fictitious nuclear family to provide a practical basis to the various chapters and assessmentOffers mnemonics to enable comprehensive history taking and systematic physical assessmentHelps readers address socio-cultural considerations they may face in practiceIncludes links to literature that provides further support and additional information Fundamentals of Assessment and Care Planning for Nurses is an important resource for pre-registration nursing students and Nursing Associates who are required to demonstrate proficiency in the new NMC standards, and other registered practitioners seeking to update their knowledge.

Objev podobné jako Fundamentals of Assessment and Care Planning for Nurses - Peate Ian

The fractious and disorganized governmental response to the coronavirus pandemic in the United States prompted many observers to ask why the country - which had the knowledge, resources, and plans to deal with such an event - was caught so unprepared when the crisis struck. In fact, as Andrew Lakoff shows, US officials had been planning for a pandemic for more than two decades, and many of these plans were implemented in the early stages of the pandemic. As authorities responded to the crisis, they relied on an already formulated set of concepts and tools that had been devised for managing a future emergency. These preexisting tools enabled officials to make sense of the event and to rapidly implement policies in response, but they also led to significant blind spots. What did these planning tools allow officials to see, and what did they hide from view? And, as we assess the failures in our response to the pandemic and attempt to prepare for “the next one,” to what extent should we take for granted the capacity of these tools to guide future interventions effectively?

Objev podobné jako Planning for the Wrong Pandemic - Andrew Lakoff

Proactively plan for a successful financial future after leaving the workforce Are you ready for retirement? Retirement Planning For Dummies is your comprehensive guide to shoring up your finances as you prepare to leave the workforce. Learn to manage and optimize your 401(k), balance retirement savings with other financial needs, and set up pensions and insurance. Plus, get the latest updates on all things retirement, including the SECURE Act and new withdrawal rules. Written by an expert investment writer, this beginner-friendly guide is full of financial wisdom that will smooth the road as you embark on your retirement planning journey. Learn the best saving practices to make your money growMaximize your retirement knowledge to set you up for successBalance retirement savings with other needsGet up to speed on withdrawal limits, HSA rules, and self-employment considerations This book is for anyone looking for the best ways to save and plan for retirement, whether you just joined the workforce or are contemplating retirement in the near future.

Objev podobné jako Retirement Planning For Dummies - Matthew Krantz

A comprehensive textbook providing a complete overview of the multifaceted nature of public health practice. It explores all aspects of public health from communities and wider society, child development and early relationships, inequalities in health, safeguarding, the rapidly changing nature of society and the significance of culture, equality and diversity. The book takes a life-span approach and makes direct links to the UK health and social care context and has been written for an interprofessional audience. It will be essential reading for health and social care students including nurses and midwives, allied health care professionals, social care workers, qualified health and social care practitioners and anyone who plays a role in understanding, promoting, and protecting public health. Key features: Comprehensive, wide-ranging coverage Addresses the realities of public health in a globalised world Applied to the UK four nation context but also considers the global dimension of public health practice

Objev podobné jako Fundamentals for Public Health Practice

A long-overdue guide on how to use statistics to bring clarity, not confusion, to policy work. Statistics are an essential tool for making, evaluating, and improving public policy. Statistics for Public Policy is a crash course in wielding these unruly tools to bring maximum clarity to policy work. Former White House economist Jeremy G. Weber offers an accessible voice of experience for the challenges of this work, focusing on seven core practices: Thinking big-picture about the role of data in decisions Critically engaging with data by focusing on its origins, purpose, and generalizability Understanding the strengths and limits of the simple statistics that dominate most policy discussions Developing reasons for considering a number to be practically small or large  Distinguishing correlation from causation and minor causes from major causes Communicating statistics so that they are seen, understood, and believed Maintaining credibility by being right (or at least respectably wrong) in every setting Statistics for Public Policy dispenses with the opacity and technical language that have long made this space impenetrable; instead, Weber offers an essential resource for all students and professionals working at the intersections of data and policy interventions. This book is all signal, no noise.

Objev podobné jako Statistics for Public Policy - Jeremy G. Weber

The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.

Objev podobné jako Systematic Planning for Business Functions - Hakan Butuner

Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish.

Objev podobné jako All You Need To Know About Public Relations - Adrian Wheeler

This book provides an introduction to spatial planning in the Netherlands. It explores the academic underpinnings of the discipline and its practical implications, making use of insights on planning practices from the Netherlands. As an academic book with relevance for spatial planning teaching and practice, the relation between planning practice and planning as an academic discipline are discussed. A key analytical concept is introduced to discuss the different dimensions of planning: the planning triangle. This framework helps to bridge the strategic and conceptual elements of planning with its realization. The object, process, and context of planning and its relations are discussed. The core of the academic discipline and profession of spatial planning entails looking (far) into the future, stimulating discussion, formulating a desired future direction through an informal and collective planning process, and then formalizing and placing current action into that future perspective. In that sense, spatial planning can be understood as the strategic organization of hopes and expectations.As a study book it is suitable for students of planning at various universities, but also for students in higher professional education. For those involved in the professional field of spatial planning, this book offers a sound foundation.

Objev podobné jako An Introduction to Spatial Planning in the Netherlands - Patrick Witte, Thomas Hartmann

Across the country, communities rely on their planning commissions for guidance. But who guides the planning commissioners? This step-by-step guidebook gets new commissioners off on the right foot and helps experienced commission members navigate their roles. The authors, all practicing planners, have worked extensively with planning commissions for decades. They have watched commissioners scramble up a steep learning curve, sit in the hot seat of controversy, and strive to make sound decisions for the places they call home.In this helpful handbook, the authors share ideas, insights, and information to help commissioners succeed. Eight detailed chapters cover everything from the nuts and bolts of development applications to the nuances of legal issues to the part commissioners play in long-range planning. Readers will learn how to prepare for their first commission meeting, review a development plan, invite productive public input, and steer clear of ethical dilemmas. Added resources include a glossary of planning terms, a list of training resources, and the American Planning AssociationÂ’s Statement of Ethical Principles in Planning. For anyone serving on a planning commission, The Planning Commissioners Guide is essential reading.

Objev podobné jako Planning Commissioners Guide - Anne McBride, C Gregory Dale, Benjamin Herman

A Straightforward Guide to Planning for Retirement- Managing Retirement Finances, Revised Edition, 2025 demonstrates clearly how those of retirement age and beyond can maximize their income and so enjoy their retirement. Whilst it has always been important to plan for Retirement, it is now more crucial than ever, to ensure that people understand the opportunities available to them, particularly now in the face of rising costs and financial difficulties. This book clearly demonstrates the growth areas and the areas to avoid.

Objev podobné jako A Straightforward Guide to Planning for Retirement - Managing Retirement Finances - Patrick Grant

Life has a habit of tripping us up at times, usually when we least expect (or can cope) with it. In The Emergency Poet, Deborah Alma (the Emergency Poet herself) presents a thoughtful and highly therapeutic selection of poems, designed to lift your mood, helping you relax and take stock.We've all experienced moments when life feels overwhelming, and it can sometimes be difficult to see a path through troubled times. Organized into sections that follow a life through its challenges and hard times – from learning to be yourself, falling in and out of love and having children, through to ill-health, dying and coping with grief, as well as poems that serve as a tonic to lift the spirits – the anthology contains poems old and new, from world-renowned and lesser-known poets. What matters is that their words speak intimately, as though from one person to another, with grace and wisdom. They are soothing and carefully chosen to purge melancholy, provide hope and give courage in the most trying circumstances.In this anthology of poems for every circumstance, Deborah Alma proves that poems really can be the perfect pick-me-ups for the soul.

Objev podobné jako The Emergency Poet - Deborah Alma

The Paleo Diet(R) is the way that humans were built to eat - and it''s the key to living as long and as well as possible. Building on the original Paleo Diet, formulated by Dr. Loren Cordain, Paleo for Life highlights new advancements in nutrition science and longevity research to spotlight the most potent longevity-boosting foods. This groundbreaking guide links what''s on your plate to how you feel each day, providing you with a simple, practical strategy for improving cognitive function, reducing inflammation, promoting cellular health, preventing age-related diseases, and more. In Paleo for Life, Dr. Cordain teams up with Paleo thought leaders Trevor Connor and Dr. Mark J. Smith to reveal the link between Paleo foods and lower blood pressure, improved cholesterol results, better sleep, all-day energy, and optimal body weight. Featuring a two-week meal plan and more than 50 recipes, Paleo for Life breaks down: Why red meat and chocolate improve your longevity odds; Which fruits and vegetables should be on your shopping list; How to replace empty calories with natural, nutrient-dense foods that energize and protect your body; How you can reap the benefits of Paleo and still enjoy a flexible menu of delicious foods; How simple ... Unknown localization key: "more"

Objev podobné jako Paleo for Life - Cordain Loren, Trevor Connor, Mark J. Smith

Friis & Seller's Epidemiology for Public Health Practice comprehensively covers the major introductory topics, including the heart of epidemiology, from study designs to descriptive epidemiology, and quantitative measures. Aligned to the core competencies in epidemiology for graduate and undergraduate courses, this reader-friendly text is accessible and interesting to students in introductory health disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. Building on Friis and Seller's bestselling text, new authors Buka and Goedel bring their expertise in teaching and practice to the Seventh Edition by strengthening the quantitative and methodological aspects of Epidemiology and revising the text to reflect the state of science regarding the design of epidemiological studies. Features and Benefits- Reorganization and updating of key chapters on causal inference, bias, confounding, and study designs. - New chapter offers added details on case designs, with new material on calculation and interpretation of odds ratios. - New material and easy-to-follow formulas and calculations for risk ratios, rate ratios, odds ratios, population attributable risk, and more. - Increased emphasis on health disparities and current epidemics (e.g., COVID-19, opioid overdose, gun violence, measles)Can’t ... Unknown localization key: "more"

Objev podobné jako Friis & Seller's Epidemiology for Public Health Practice - Stephen L. Buka, William C. Goedel

In Employment Relations the authors translate years of experience, with the help of interesting vignettes, real life examples and connections with popular culture, into a critical understanding of the topic that brings the field to life. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. An excellent supplementary text for Employment Relations and HRM students or anyone interested in a short, succinct book on the subject of Employment Relations.

Objev podobné jako A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations - Adrian Wilkinson, Tony Dundon, Niall Cullinane

In the first edition of this book, Dr. Ashcraft transformed the complex, often abstract process of lesson planning into an accessible and concrete practice for English language teachers in any context. The second edition of Lesson Planning includes updated research and references, expanded sections on technology, and new reflection questions to improve your teaching. Additional chapters and appendixes cover collaborative planning and planning for online instruction. In Lesson Planning, Second Edition, you’ll find: Discussion of the many approaches to lesson planning Both theoretical and practical issues Sample lesson plans, templates, and examples New chapters on collaboration, online instruction, and reflection There are countless approaches to planning a lesson, and myriad factors to consider: lesson objectives, types and length of activities, materials needed, student grouping…the list goes on. This essential guide will equip you with the knowledge and confidence you need to create effective, connected lesson plans for your multilingual learners of English. About the English Language Teacher Development Series As the English language teaching field continually reinvents itself, the pressure is intense for language teachers to update their knowledge. The English Language Teacher Development Series is a set of short resource books written in an accessible manner for all types ... Unknown localization key: "more"

Objev podobné jako Lesson Planning - Nikki Ashcraft

Care Planning in Children and Young People’s Nursing Develop a care program to meet a child’s individual needs with this essential guide Even seemingly minor decisions can have a significant impact on the early development of a child, so it is essential for children to receive a carefully tailored program designed to meet the needs and concerns of each individual child. The second edition of Care Planning in Children and Young People’s Nursing adds significant scope and material to the already vital first edition. Taking a child, young person and family-centred approach, it offers a comprehensive and accessible discussion of care planning with continuous reference to core principles and nursing values. This new edition continues to be a fundamental resource for the planning and execution of high-quality nursing care for children and young people. Readers of the second edition will also find: Detailed case scenarios designed to cultivate discussion and produce greater competenceIncreased emphasis on the voices of children and young peopleIn-depth discussion of care planning for specific conditions including new chapters on Sickle Cell Disease, Mental Health and Wellbeing of Children and Young People, Transition from Children’s to Adults’ Services, and more Care Planning in Children and Young People’s ... Unknown localization key: "more"

Objev podobné jako Care Planning in Children and Young People's Nursing

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Fuel curiosity, spark imagination.Science Bug International is an exciting and comprehensive science programme that has been designed to make sure your children never stop asking questions about their world!The Topic Book includes fun and engaging practical activities as well as opportunities for consolidation and reflection making it perfect for use inside and outside the classroom.With full and comprehensive coverage of the skills and knowledge required for curriculum attainment, Science Bug International will help you to nurture and inspire your young scientist.

Objev podobné jako Science Bug: Magnets and forces Topic Book - Deborah Herridge, Tanya Shields

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, private and non-profit organizations are increasingly faced with complex, wicked problems when making decisions, developing policies or delivering services in the public sector. These activities take place in networks of interdependent actors guided by diverging and sometimes conflicting perceptions and strategies. As a result these networks are dominated by cognitive, strategic and institutional complexities. Dealing with these complexities requires sophisticated forms of coordination: network governance. This book presents the most recent theoretical and empirical insights into governance networks.　 It provides a conceptual framework and analytical tools to study the complexities involved in handling wicked problems in governance networks in the public sector. The book also discusses strategies and management recommendations for governments, business and third sector organisations operating in and governing networks. Governance Networks in the Public Sector is an essential text for advanced students of public management, public administration, public policy and political science, and for public managers and policymakers.

Objev podobné jako Governance Networks in the Public Sector - Erik Hans Klijn, Wouter Spekkink, Rianne Warsen, Joop Koppenjan

Preliminary Feasibility for Public Research & Development Projects explains how to evaluate R&D business by exploring the five key features of policy implication, policy improvement, preliminary feasibility study, R&D evaluation, and R&D strategy and will help develop strategic measures for R&D preliminary feasibility studies.

Objev podobné jako Preliminary Feasibility for Public Research & Development Projects - Donghun Yoon

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, private and non-profit organizations are increasingly faced with complex, wicked problems when making decisions, developing policies or delivering services in the public sector. These activities take place in networks of interdependent actors guided by diverging and sometimes conflicting perceptions and strategies. As a result, these networks are dominated by cognitive, strategic and institutional complexities. Dealing with these complexities requires sophisticated forms of coordination: network management.This book provides a conceptual framework and analytical tools to study the complexities involved in handling wicked problems in governance networks in the public sector. The book also discusses strategies and management recommendations for governments, business and third sector organisations operating in and governing networks. This second edition of the book is a truly revised edition, incorporating recent developments in network governance theory and practice, such as the influences of traditional and social media on network governance processes.This volume is an essential text for advanced students of public management, public administration, public policy and political science, and for public managers and policymakers.

Objev podobné jako Governance Networks in the Public Sector - Erik Hans Klijn, Wouter Spekkink, Rianne Warsen, Joop Koppenjan

Plan your perfect wedding, at home or abroad. Planning a wedding doesn t have to be hard work.

Objev podobné jako Wedding Planning For Dummies - Bernadette Chapman, Dominique Douglas

Preventing and controlling infection has long been an on going challenge for all healthcare workers at every level. High profile examples like the Ebola outbreak in West Africa or the prevalence of ‘super bugs’ like MRSA demonstrate that this challenge is not going to go away. As a nurse you have a responsibility to protect your patients from harm and preventing and controlling infection is a crucial component of this.By introducing the unpinning microbiology to explain how infection occurs and spreads and the practical steps and precautions that you need to follow, this book will equip you with the knowledge and information necessary to play your part in preventing and controlling infection. Key features:·        Written specifically for pre-registration nursing students providing the core, evidence-based knowledge that you need to know·        Breaks the science down using easy-to-follow language, practical examples and case studies·        Applies microbiology to practice introducing practical steps, precautions and strategies that will benefit you as soon as you get onto your placements·        Includes multiple-choice questions to test your understanding and ... Unknown localization key: "more"

Objev podobné jako Microbiology and Infection Prevention and Control for Nursing Students - Deborah Ward