the classical marketing book anthony tasgal

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Objev podobné jako The Classical Marketing Book - Anthony Tasgal

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

Objev podobné jako The Storytelling Book - Anthony Tasgal

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Objev podobné jako New Marketing Playbook, The - Ritchie Mehta

Do you know your Mozart from your Mendelssohn? Your Bach from your Berlioz? Packed with history, culture, facts, puzzles and images of all the most well-known composers, concert halls, scores and pieces, the Classical Music Puzzle Book will make the perfect Christmas gift for those who love music.Covering a wide range of classical composers and well-loved classical pieces, the book will suit both classical music aficionados, who are musicians themselves, to those who just love BBC Radio 3 or Classic FM.Organised into 5 sections: Vocal, Stage, Orchestral, Concertos, and Instrumental, there will be 80 entries, each containing puzzles and quizzes that relate to classical music from all periods. The puzzles will be designed so that you can work out the answers if you don’t know them already, so you don’t have to be a musical expert in order to enjoy the book.Written by classical music radio and television broadcaster Petroc Trelawny with puzzles by Dr Gareth Moore and Laura Jayne Ayres.

Objev podobné jako Petroc Trelawny's Classical Music Puzzle Book - Laura Jayne Ayres, Petroc Trelawny, Dr. Gareth Moore

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

''The Penguin History of Europe series ... is one of contemporary publishing''s great projects'' New StatesmanTo an extraordinary extent we continue to live in the shadow of the classical world. At every level from languages to calendars to political systems, we are the descendants of a ''classical Europe'', using frames of reference created by ancient Mediterranean cultures.As this consistently fresh and surprising new book makes clear, however, this was no less true for the inhabitants of those classical civilizations themselves, whose myths, history, and buildings were an elaborate engagement with an already old and revered past filled with great leaders and writers, emigrations and battles. Indeed, much of the reason we know so much about the classical past is the obsessive importance it held for so many generations of Greeks and Romans, who interpreted and reinterpreted their changing casts of heroes and villains. Figures such as Alexander the Great and Augustus Caesar loom large in our imaginations today, but they were themselves fascinated by what had preceded them.The Birth of Classical Europe is therefore both an authoritative history, and also a fascinating attempt to show how our own changing values and interests have shaped our feelings about an era which is by some measures very remote but by others startlingly close.

Objev podobné jako The Birth of Classical Europe - Simon Price, Peter Thonemann

''Brilliant and epoch-making.'' Times Literary SupplementThe Classical Style is an established classic which has remained in print since its first publication in 1971. With his experience as a world-class pianist as well as as teacher at Harvard and Oxford, Charles Rosen produced the definitive survey of the language of the music of the classical period. In the book, Rosen concentrates on the three major figures of the time - Haydn, Mozart and Beethoven - because ''it is in terms of their achievements that the musical vernacular can best be defined''.In this expanded edition, Rosen follows the development of each composer''s best known genres: for Haydn, the symphony and string quartet; for Mozart, the concerto, string quintet and comic opera; for Beethoven, the piano sonata. In addition, the author ranges widely through the material of classical music which falls outside these categories. ''The word "masterpiece" should be used rarely if at all. But it applies to The Classical Style . . . this book sets new standards for the application of language to music.'' George Steiner

Objev podobné jako The Classical Style - Charles Rosen

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

A revised and updated edition of Sir John Summerson's classic book. Derived from the principles of Greek and Roman architecture in antiquity, the classical style has long dominated the history of western architecture from the Renaissance to the present. Sir John Summerson’s timeless text, as relevant today as it was when first published, distils the visual language of architecture into its core classical elements, and illustrates that building throughout the ages express an awareness of the ‘grammar’ of style and its rules even if they vary, break or poetically contradict them. From the original edifices of Greece and Rome to the recapitulations and innovations of the Renaissance; the explosive rhetoric of the Baroque to the grave statements of Neo-classicism; and finally, the exuberant eclecticism of the Victorians and Edwardians to the 'stripped Neo-classicism' of some of the moderns; Summerson explains how every period has employed classical language to make their statement. With a new introduction by academic and architectural historian Alan Powers, this introduction continues to be one of the defining texts on the subject and is essential reading for all students of architecture.

Objev podobné jako The Classical Language of Architecture - John Summerson

Blackwell''s Non-Fiction Book of the Month''A formidable achievement'' Rory Stewart''Thoughtful [and] heartfelt'' Observer''Profound [and] compelling'' Spectator''A noble endeavour'' New StatesmanWithout a permanent home, a wife or a job, and with no clear sense of where his life was going, Anthony Seldon set out on a 35-day pilgrimage from the French-Swiss border to the English Channel.The route of his 1,000 kilometre journey was inspired by a young British soldier of the First World War, Alexander Douglas Gillespie, who dreamed of creating a ''Via Sacra'' that the men, women and children of Europe could walk to honour the fallen. Tragically, Gillespie was killed in action, his vision forgotten for a hundred years, until a chance discovery in the archive of one of England''s oldest schools galvanised Anthony into seeing the Via Sacra permanently established.Tracing the historic route of the Western Front, he traversed some of Europe''s most beautiful and evocative scenery, from the Vosges, Argonne and Champagne to the haunting trenches of Arras, the Somme and Ypres. Along the way, he wrestled heat exhaustion, dog bites and blisters as well as a deeper search for inner peace and renewed purpose. Touching on grief, loss and the legacy of war, The Path of Peace is the extraordinary story of Anthony''s epic walk, an unforgettable act of remembrance and a triumphant rediscovery of what matters most in life.***A WATERSTONES BEST BOOKS OF 2022 PICK***____________________________________________''The Western Front Way, an idea that waited 100 years for its moment, is the simplest and fittest memorial yet to the agony of the Great War. Anthony Seldon''s account of how he walked it, and what it means to all of us, will be an inspiration to younger generations.'' Sebastian Faulks''A deeply informed meditation on the First World War, an exploration of walking''s healing power, a formidable physical achievement... and above all a moving enactment of a modern pilgrimage.'' Rory Stewart''A journey of self-discovery and a pilgrimage of peace... A remarkable book by a remarkable man.'' Michael Morpurgo''An incredible journey that will move and inspire.'' Bear Grylls

Objev podobné jako The Path of Peace - Anthony Seldon

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

'Our deal is over.'This is what reluctant author Anthony Horowitz tells ex-detective Daniel Hawthorne in an awkward encounter. The truth is that Anthony has other things on his mind.His new play 'Mindgame' is about to open at London's Vaudeville theatre, and on opening night, Sunday Times critic Harriet Throsby gives the play a savage review.The next morning she is found dead, stabbed in the heart with an ornamental dagger that has only one set of finger prints on it. Anthony's.Anthony is arrested, charged with Throsby's murder, and thrown into prison.Alone and increasingly desperate, he realises only one man can help him.But will Hawthorne take his call?

Objev podobné jako The Twist of a Knife - Anthony Horowitz

NUMBER ONE BESTSELLING AIR FRYER BOOK OF ALL TIMEWhether you''re an air fryer fanatic or new to these time- and money-saving appliances, hugely popular healthy-eating platform, Bored of Lunch, will revolutionise your cooking packed with recipes that are quick, healthy and completely delicious.Air fryers are becoming the go-to kitchen gadget for making super tasty fuss-free food.As a lower energy alternative to a conventional oven, air fryers are a cost efficient way to make all your favourite dishes and save on your household bill. And, as a low-oil cooking method, they''re ideal if you''re keeping an eye on your calories, too.With a photo for every recipe, this book features fan-favourites such as Honey Chilli Beef and Cream Egg Croissant Balls as well as brand new recipes such as Sweet Potato Katsu Curry, Fish Tacos and Buffalo Chicken and Cheese Taquitos. Chapters include Starters and Snacks, Speedy Lunches, Fakeaways, Weekday Dinners and Sweet Treats; making this food for every day and every occasion.Bored of Lunch: Number 1 Sunday Times bestseller, January 2024The Bored of Lunch series has sold over one million copies [Nielsen BookScan, April 2024]Bored of Lunch: The Healthy Airfryer Book, Bestselling Airfryer Cook Book [Nielsen BookScan, April 2024]

Objev podobné jako Bored of Lunch: The Healthy Air Fryer Book - Nathan Anthony

Passion, deception, an unexplained death and a detective with quite a lot to hide lie at the heart of Anthony Horowitz''s brilliant murder mystery, the second in the bestselling series starring Private Investigator Daniel Hawthorne.''EASILY THE GREATEST OF OUR CRIME WRITERS'' Sunday Times''My favourite literary hero at the moment is Anthony Horowitz'' Shari Lapena''Sheer genius ... A joy from start to finish'' INDEPENDENT_____________________Secrets can kill.Smooth-tongued divorce lawyer Richard Price is bludgeoned to death at his London home.Scrawled on the wall beside the body: the number 182.What does it mean? And who was at his front door just minutes before he died and while he was still talking on the phone?Confronted with this most baffling of mysteries, the police are forced to turn to private investigator Daniel Hawthorne._____________________''Pure pleasure for readers ... A must-read delight'' WALL STREET JOURNAL''Anthony Horowitz gets away with murder in all sorts of ways and emerges triumphant'' The Times''This is crime fiction as dazzling entertainment, sustained by writing as skilfully light-footed as Fred Astaire'' Sunday Times Crime Club''A crime story that keeps you up into the small hours... a page-turning mystery'' Metro''Sheer genius ... A joy from start to finish'' Independent''Fans of traditional puzzle mysteries will be enthralled'' Publishers Weekly''Huge fun... It''s hard to know why anyone who loves a good mystery wouldn''t thoroughly enjoy the ride'' Irish Independent''Succeeds on all levels ... Horowitz has the Midas touch'' Booklist''No one currently working the field has anywhere near this much ingenuity to burn'' KIRKUS

Objev podobné jako The Sentence is Death - Anthony Horowitz

''Robin Hobb meets Joe Abercrombie . . . This is fantasy with a totally legendary feel'' Fantasy Book Review''The Wolf''s Call is everything a fantasy fan could ever wish for'' Booknest''Anthony Ryan''s best work since the release of his incredible debut . . . fantastic storytelling'' Novel Notions''An immensely satisfying, top-notch adventure fantasy'' Kirkus Vaelin Al Sorna is a living legend. It was his leadership that overthrew empires and his sacrifice that saved the Unified Realm from destruction. Now he lives a quiet life, his days of warfare behind him.Yet whispers have spread across the sea of an army called the Steel Horde, led by a man who thinks himself a god. When Vaelin learns that Sherin, the woman he lost long ago, has fallen into the Horde''s grasp, he resolves to confront this powerful new threat.To this end, he travels to the realms of the Merchant Kings - a strange land ruled by honour and intrigue. And as the drums of war echo across kingdoms riven by conflict, Vaelin learns that there are some battles even he cannot hope to win.The Wolf''s Call is the start of an action-packed epic fantasy series from Anthony Ryan, a master storyteller who has taken the fantasy world by storm.Books by Anthony RyanRaven''s ShadowBlood SongTower LordQueen of FireRaven''s BladeThe Wolf''s CallThe Black SongDraconis MemoriaThe Waking FireThe Legion of FlameThe Empire of AshesThe Covenant of SteelThe PariahThe MartyrThe TraitorWriting as A. J. RyanRed River Seven

Objev podobné jako The Wolf's Call - Anthony Ryan

A moving account of one man's race to save a herd of elephants – with unforgettable characters and exotic wildlife, The Elephant Whisperer is an enthralling book that will appeal to animal lovers and adventurous souls everywhere.When South African conservationist Lawrence Anthony was asked to accept a herd of 'rogue' elephants on his Thula Thula game reserve in Zululand, his common sense told him to refuse. But he was the herd's last chance of survival – dangerous and unpredictable, they would be killed if Anthony wouldn't take them in.As Anthony risked his life to create a bond with the troubled elephants and persuade them to stay on his reserve, he came to realize what a special family they were, from the wise matriarch Nana, who guided the herd, to her warrior sister Frankie, always ready to see off any threat, and their children who fought so hard to survive.

Objev podobné jako The Elephant Whisperer - Lawrence Anthony, Graham Spence

''This book will delight any historian. It''s a superb gazetteer of 120 centres of ancient civilization'' (Daily Telegraph)From Alexandria to York, this unique illustrated guide allows us to see the great centres of classical civilization afresh. The key feature of Cities of the Classical World is 120 specially drawn maps tracing each city''s thoroughfares and defences, monuments and places of worship. Every map is to the same scale, allowing readers for the first time to appreciate visually the relative sizes of Babylon and Paris, London and Constantinople. There is also a clear, incisive commentary on each city''s development, strategic importance, rulers and ordinary inhabitants. This compelling and elegant atlas opens a new window on to the ancient world, and will transform the way we see it.

Objev podobné jako Cities of the Classical World - Colin McEvedy

Anthony Powell earned a reputation as a literary giant within the generation of Waugh, Orwell and Greene, best known for his twelve-volume work A Dance to the Music of Time. These memoirs reveal Powell - the man and author - providing an insider's view of the British literary scene and social elite from the 1920s to the 1980s. In these pages, Powell observes the obscenity trial sparked by Lady Chatterley's Lover, and Shirley Temple's libel suit after Graham Greene reviewed Wee Willie Winkie with 'more than his usual verve'.Throughout, Powell paints vivid, witty and superbly written portraits of his contemporaries, other authors including Kingsley Amis, V.S. Naipaul, T.S. Eliot and Virginia Woolf.Featuring an illuminating new introduction by Louisa Young, TO KEEP THE BALL ROLLING is the abridged version of Anthony Powell's four volumes of memoir, first published between 1976 and 1982.

Objev podobné jako To Keep The Ball Rolling - Anthony Powell

''Fabulous . . . Sure to be another fantasy classic'' Huffington Post UK''The world Ryan has created for his new dragon adventure is a joy to visualise'' SciFiNowThe White Drake''s army has cut a bloody swathe across the world, leaving nothing but ash in its wake. Thousands of innocents have died beneath its blades and countless more will surely follow.Only small-time criminal Claydon Torcreek and master spy Lizanne Lethridge - along with their ragtag band of allies - stand between the white drake''s fury and the world''s end.To save the future, they must delve into the past - and unravel a timeless mystery that might just turn the tide once and for all.Armies will clash and ancient secrets will be revealed in The Empire of Ashes, the thrilling conclusion to Anthony Ryan''s Draconis Memoria series.Praise for the series: ''A fascinating world packed with dragons, pirates, political machinations and an interesting magic system to boot'' Fantasy Faction''A marvellous piece of imagination with plenty of twists, a refreshingly different setting, and excellent world-building'' Mark Lawrence''Memorable characters and great action'' Django Wexler''Excellent epic fantasy'' BookBagBooks by Anthony RyanRaven''s ShadowBlood SongTower LordQueen of FireRaven''s BladeThe Wolf''s CallThe Black SongDraconis MemoriaThe Waking FireThe Legion of FlameThe Empire of AshesThe Covenant of SteelThe PariahThe MartyrThe TraitorWriting as A. J. RyanRed River Seven

Objev podobné jako The Empire of Ashes - Anthony Ryan

She planned her own funeral. But did she arrange her own murder? Buried secrets, murder and a trail of bloody clues lie at the heart of Anthony Horowitz''s page-turning detective series.''EASILY THE GREATEST OF OUR CRIME WRITERS'' Sunday Times_________________A woman is strangled six hours after organising her own funeral.Did she know she was going to die? Did she recognise her killer?Enter Daniel Hawthorne, a detective with a genius for solving crimes and an ability to hold secrets very close.With him is his writing partner, Anthony Horowitz. Together they will set out to solve his most puzzling of mysteries.What neither of them know is that they are about to embark on a dark and dangerous journey whether the twists and turns are as unexpected as they are bloody._________________''Raises the game-playing to Olympic level'' Guardian Books of the Year''A real page-turner. I loved it!'' Aled Jones''Horowitz blurs the line between fact and fiction'' Financial Times''Splendidly entertaining, absorbing and difficult to put down. Hawthorne is an intriguing character'' Daily Express''Sharp-witted readers who think they''ve solved the puzzle early on can rest assured that they''ve opened only one of many dazzling Christmas packages Horowitz has left beautifully wrapped under the tree'' Kirkus Reviews''Deduction and wit are well-balanced, and fans of Peter Lovesey and other modern channelers of the spirit of the golden age of detection will clamor for more'' Publishers Weekly

Objev podobné jako The Word Is Murder - Anthony Horowitz

**WINNER OF THE 2019 MOORE PRIZE ****THE NEW YORK TIMES BESTSELLER**‘A riveting account of the multiple outrages of the criminal justice system of Alabama. A harrowing masterpiece’ Guardian‘Hinton somehow navigates through his rage and despair to a state of forgiveness and grace’ IndependentAt age 29, Anthony Ray Hinton was wrongfully charged with robbery and murder, and sentenced to death by electrocution for crimes he didn’t commit. The only thing he had in common with the perpetrator was the colour of his skin.Anthony spent the next 28 years of his life on death row, watching fellow inmates march to their deaths, knowing he would follow soon. Hinton’s incredible story reveals the injustices and inherent racism of the American legal system, but it is also testament to the hope and humanity in us all.‘You will be swept away in this unbelievable, dramatic true story’ Oprah Winfrey

Objev podobné jako The Sun Does Shine - Anthony Ray Hinton

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

An extraordinary story of life on a South African game reserve from the ''Indiana Jones of conservation'' and the authors of The Elephant Whisperer.Lawrence Anthony''s South African game reserve is home to many animals he has saved, from a remarkable herd of elephants to a badly behaved bushbaby called George. When one of his rhinos was brutally slaughtered for her horn, he didn''t hesitate to lead an armed response against the poachers. Then he learned that there were only a handful of northern white rhinos left in the wild, living in an area of the Congo controlled by the infamous Lord''s Resistance Army and soon to be hunted into extinction. Lawrence knew he had to take action. What followed was an extraordinary adventure, as he headed into the jungle to negotiate with the rebels, while battling to save his own animals from terrible drought and to save the eyesight of his beloved elephant matriarch Nana. The Last Rhinos is peopled with unforgettable characters, both human and animal, and is a sometimes funny, sometimes moving, always exciting read. ''Anthony was a charismatic figure whose life combined Gerald Durrell-esque animal antics with Wilbur Smith bush heroics . . . a rattling read with an urgent message'' – BBC Wildlife Magazine

Objev podobné jako The Last Rhinos - Lawrence Anthony, Graham Spence

This luxurious foil-embossed hardback chronicles the rise and fall of the ancient Greek and Roman empires, accompanied by full-colour images of artefacts, artwork, maps and more. From palace-based societies in Minoan Crete to the Germanic invasion of Rome, this book gives a gripping account of these classical civilisations, covering their political development, the rise of the city state and the growth of their empires. Also included are insights into the architectural, artistic and cultural impact of early Greece and Rome and vignettes of key political and cultural figures. Accompanied by feature boxes, maps and superb photographs this is a fascinating deep dive into the two great empires that shaped the modern world.ABOUT THE SERIES: The Arcturus Deluxe Reference Library series bring together beautiful gold-embossed hardbacks with striking full-colour images and illustrations, covering fascinating subjects across history, art and science.

Objev podobné jako A History of the Classical World - Elizabeth Wyse

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Start thinking like a marketer with the gold-standard text for today''s Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager''s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text''s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Marketing Management, Global Edition - Philip Kotler, Alexander Chernev, Kevin Keller

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Objev podobné jako Quantum Marketing - Raja Rajamannar

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economyDiscover how to engage customers with trust and enthusiasmUnderstand post-pandemic changes in consumer attitudesDiscover new tools and technologies for finding customers and inspiring loyaltyAdapt your brand, pricing, and sales approach to make your business more valuableAvoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Objev podobné jako Marketing For Dummies - Jeanette Maw McMurtry

''Fabulous . . . Sure to be another fantasy classic'' Huffington Post UK''A marvellous piece of imagination with plenty of twists, a refreshingly different setting, and excellent world-building'' Mark LawrenceClaydon Torcreek has survived drake-infested jungles, hostile tribes and the cold touch of betrayal - yet his troubles have only just begun.The legendary white drake - believed to be nothing more than a myth - has awoken from its long slumber with a thirst to reduce the world of men to ashes.One city has already fallen to the drake''s formidable legions. More will follow, unless Clay can uncover an ancient secret that lies buried beneath the southern ice.Once again Clay must face unthinkable danger, and this time he carries not just the hopes of his own nation, but the fate of the entire world.The Legion of Flame is the action-packed second novel in the Draconis Memoria series - an enthralling epic fantasy of magic, adventure and the furious battle to forge an empire.Praise for the series: ''The world Ryan has created for his new dragon adventure is a joy to visualise'' SciFiNow''A fascinating world packed with dragons, pirates, political machinations and an interesting magic system to boot'' Fantasy Faction''Memorable characters and great action'' Django Wexler''Excellent epic fantasy'' BookBagBooks by Anthony RyanRaven''s ShadowBlood SongTower LordQueen of FireRaven''s BladeThe Wolf''s CallThe Black SongDraconis MemoriaThe Waking FireThe Legion of FlameThe Empire of AshesThe Covenant of SteelThe PariahThe MartyrThe TraitorWriting as A. J. RyanRed River Seven

Objev podobné jako The Legion of Flame - Anthony Ryan

From the bustling bazaars of Tabriz to the mysterious island of Caldihe, Anthony Bale brings history alive, inviting the reader to travel across a medieval world.‘A joyful, erudite book . . . A global Middle Ages for our times’ Jerry Brotton_____________________A Travel Guide to the Middle Ages is no ordinary travel guide.Journey alongside scholars, spies and saints. From western Europe to the Far East, the Antipodes, and the ends of the world. This is a living atlas that blurs the distinction between real and imagined places, containing everything from profane pilgrim badges, Venetian laxatives to encounters with bandits and trysts with princesses.Using previously untranslated contemporary accounts from as far and wide as Turkey, Iceland, Armenia, north Africa, and Russia, it offers the reader a vivid and unforgettable insight into how medieval people understood their world - a world of stories, desire and fantasies, of cherished pasts and longed-for futures._____________________‘Rich and wonderful . . . This is the world as you’ve never seen it before’ Ian Mortimer''Wisdom fills the pages of this immensely entertaining history'' The New Yorker''Serious scholarship and a sightseer’s unbridled enthusiasm make for fascinating armchair time travel'' Observer‘Masterful, panoramic, beautifully written and vividly imagined . . . a book to be savoured’ Dr Helen Castor, author of Blood and Roses‘An enthralling journey into the past and across the world . . . this book takes us to barely imaginable places’ Seb Falk, author of The Light Ages

Objev podobné jako A Travel Guide to the Middle Ages - Anthony Bale

The new Captain America has a big shield to carry. Is he up to the task? Find out in these subversive, exciting and uplifting short stories inspired by the Marvel comic book universe, written by celebrated Black authors.The new Captain America has a heavy shield to hold. As a Black man in America, Sam Wilson knows he has to be twice as good to get half as much credit. He must be a paragon of virtue for a nation that has mixed feelings towards him. In these thirteen brand-new stories, the all-new Captain America must thwart an insurrectionist plot, travel back in time, foil a racist conspiracy, and save the world over and over again.As the Falcon, Sam Wilson was the first African American super hero in mainstream comic books. Sam’s trials and tribulations reflect the struggles many Black Americans go through today, as Sam balances fighting supervillains and saving the world with the difficulties of being the first Black Captain America. This action-packed anthology inspired by the Marvel comic book universe, will see Sam team up with familiar friends like Steve Rogers, Redwing and Nomad, while fighting Hydra, Sabretooth, Kingpin, and other infamous villains.These are stories of death-defying courage, Black love and self-discovery. These are the stories of a super hero learning what it means to be a symbol.These are the stories of Sam Wilson.Featuring original stories by Maurice Broaddus, Jesse J. Holland, Gar Anthony Haywood, Nicole Givens Kurtz, Kyoko M., Sheree Renee Thomas, Gary Phillips, Danian Jerry, Gloria J. Browne Marshall, Glenn Parris, Christopher Chambers, Alex Simmons.

Objev podobné jako Captain America: The Shield of Sam Wilson - Gar Anthony Haywood, Nicole Givens Kurtz, Maurice Broaddus, Kyoko M., Jesse J. Holland

A classic British crime novel from the Golden Age – perhaps the first ever psychological crime novel – by the founder of the Detection Club, marking 50 years since the death of the author.Mrs Bentley has been arrested for murder. The evidence is overwhelming: arsenic she extracted from fly papers was in her husband’s medicine, his food and his lemonade, and her crimes are being plastered across the newspapers. Even her lawyers believe she is guilty. But Roger Sheringham, the brilliant but outspoken young novelist, is convinced that there is ‘too much evidence’ against Mrs Bentley and sets out to prove her innocence.Credited as the book that first introduced psychology to the detective novel, The Wychford Poisoning Case was based on a notorious real-life murder inquiry. Written by Anthony Berkeley, a founder of the celebrated Detection Club who also found fame under the pen-name ‘Francis Iles’, the story saw the return of Roger Sheringham, the Golden Age’s breeziest – and booziest – detective.

Objev podobné jako The Wychford Poisoning Case - Anthony Berkeley

A hilarious story about the world''s worst detectives by the bestselling author of the Alex Rider series, Anthony Horowitz.Meet the Diamond Brothers, the world''s most defective detectives, by the author of the number one bestselling Alex Rider series. When a dwarf comes into the office and leaves a package, Tim Diamond, the world''s worst private-detective, is faced with his toughest case yet. The office is ransacked and the package is found to contain simply a box of Maltesers. Who was the dwarf … and why was he murdered shortly after his visit?

Objev podobné jako The Diamond Brothers in The Falcon's Malteser - Anthony Horowitz

Use this tool to take back control of your life so you can live with freedom and fulfillment.In Take Your Seat at the Table Study Guide, bestselling author and personal finance expert Anthony O''Neal provides you with practical tools and guidance if you want to take the message of Take Your Seat at the Table to the next level in your own life.Designed to be used in conjunction with Take Your Seat at the Table, this Study Guide is perfect for individuals, small groups, and churches. This Study Guide will equip you to take your seat at the head of your table and take control of six key areas in your life, including your:Spiritual lifeMental wellbeingPhysical healthCareerFinancesRelationships The Take Your Seat at the Table Study Guide equips you to regain your proper place at the head of your table so you can experience the kind of abundance, wellness, and freedom you''ve always longed for.

Objev podobné jako Take Your Seat at the Table Study Guide - Anthony O'Neal

"The Three Clerks" by Anthony Trollope is a novel set in Victorian England that explores the lives and ambitions of three young clerks working in a government office. The story delves into themes of social ambition and the dynamics of office life, focusing on how career politics and personal aspirations shape their lives. The three clerks with their dreams and challenges, navigate the complexities of bureaucracy and financial struggles, as they strive to improve their social status. Their interactions and experiences within the office highlight the intricacies of career politics and the impact of class issues on their professional and personal lives. Marriage and love affairs play central roles in the narrative, as the clerks' romantic entanglements and personal ambitions intertwine with their career goals. The novel examines how these relationships influence their social statuses and contribute to various scandals and complications. Through detailed character development, Trollope portrays the characters' struggles and growth amidst the pressures of Victorian society. The novel provides a critical look at the challenges of climbing the social ladder and achieving success within the confines of a bureaucratic system. Overall, "The Three Clerks" offers a rich exploration of romance, social ambition, and personal ambitions, set against the backdrop of a rigid and complex social structure.

Objev podobné jako The Three Clerks (Edition2024) - Anthony Trollope

Two hilarious Diamond Brothers investigations in one volume by the number one bestselling author of the Alex Rider series, Anthony Horowitz.Meet the Diamond Brothers, the world''s worst private-detective agency, in this Chandler-esque spoof from the creator of the bestselling Alex Rider series. Life as the younger brother of the world''s most defective detective can be tough – and these two adventures will test Nick to the full. What connects them? Murder! And if the Diamond Brothers don''t play their cards right, they could be next…

Objev podobné jako The Diamond Brothers in The French Confection & The Greek Who Stole Christmas - Anthony Horowitz

Marking the third centenary of the office of Prime Minister, this book tells its extraordinary story, explaining how and why it has endured longer than any other democratic political office in world history. Sir Anthony Seldon, historian of Number 10 Downing Street, explores the lives and careers, loves and scandals, successes and failures, of all our great Prime Ministers. From Robert Walpole and William Pitt the Younger, to Clement Attlee and Margaret Thatcher, Seldon discusses which of our Prime Ministers have been most effective and why. He reveals the changing relationship between the Monarchy and the office of the Prime Minister in intimate detail, describing how the increasing power of the Prime Minister in becoming leader of Britain coincided with the steadily falling influence of the Monarchy. This book celebrates the humanity and frailty, work and achievement, of these 55 remarkable individuals, who averted revolution and civil war, leading the country through times of peace, crisis and war.

Objev podobné jako The Impossible Office? - Anthony Seldon

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

Kniha - autor Geoffrey A. Moore, 274 stran, anglicky, brožovaná bez přebalu lesklá The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Objev podobné jako Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (0062292986)

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

A hilarious story about the world''s worst detectives by the bestelling author of the Alex Rider series, Anthony Horowitz.Meet the Diamond Brothers, the world''s most defective detectives, by the author of the number one bestselling Alex Rider series. Wisecracking young Nick Diamond finds himself sharing a prison cell with Johnny Powers, Public Enemy No.1. His only chance of rescuing the situation is to nail master criminal the Fence. But first, Nick has to get out of jail…

Objev podobné jako The Diamond Brothers in Public Enemy Number Two - Anthony Horowitz

The fourth book in the supernatural series by Anthony Horowitz.Evil has been unleashed on the world and only five children – with special powers – can save it. Matt and the other three desperately need to find Scar, the final gatekeeper, who has been trapped in Hong Kong, where puddles of water turn into puddles of blood, where ghosts, demons and hideous creatures stalk the streets. Matt has no choice but to follow her. Now, both imprisoned, their only hope of survival is to reach a secret door in the Man Ho temple. But even if Scar can find her psychic power, it may already be too late.

Objev podobné jako The Power of Five: Necropolis - Anthony Horowitz

A bold and striking graphic novel adaptation of the seventh novel in Anthony Horowitz''s acclaimed Alex Rider series.Teenage spy Alex is forced into the Australian secret service. His target is the criminal underworld of South East Asia, and a ruthless organization known as the Snakehead.

Objev podobné jako Snakehead: The Graphic Novel - Anthony Horowitz, Antony Johnston

For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Objev podobné jako Essentials of Services Marketing - Jochen Wirtz

Alex Rider is in hospital and determined to put his spying days behind him. But he is forced back into action when the vicious terrorist group Force Three takes him prisoner. Alex makes his escape – yet his most perilous adventure is only just beginning. Alex must stop Force Three in their attempt to destroy Russian billionaire Nikolei Drevin and his revolutionary space hotel Ark Angel; but this time, the teenage superspy will have to push himself to the limits – and beyond.A bold and stylish graphic novel adaptation of the sixth novel in Anthony Horowitz''s acclaimed Alex Rider series.

Objev podobné jako Ark Angel: The Graphic Novel - Anthony Horowitz, Antony Johnston

Celebrate the 30th birthday of this classic story about a gentle chimp fed up of being bullied.Willy wouldn’t hurt a fly – he even apologizes when someone hits him. The suburban gorillas call him Willy the Wimp. Then, one day, Willy answers a body-building advert ... with hilarious results! Celebrate 30 years of the classic picture book in this special anniversary edition by multiple-award-winner Anthony Browne.

Objev podobné jako Willy the Wimp - Anthony Browne