the classical marketing book anthony tasgal

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Objev podobné jako The Classical Marketing Book - Anthony Tasgal

More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

Objev podobné jako The Insight Book - Anthony Tasgal

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

Objev podobné jako The Storytelling Book - Anthony Tasgal

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Learn about the world''s greatest classical compositions and musical traditions in The Classical Music Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Classic Music in this overview guide to the subject, brilliant for novices looking to find out more and experts wishing to refresh their knowledge alike! The Classical Music Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Classical Music, with:- More than 90 pieces of world-famous music - Packed with facts, charts, timelines and graphs to help explain core concepts- A visual approach to big subjects with striking illustrations and graphics throughout- Easy to follow text makes topics accessible for people at any level of understandingThe Classical Music Book is a captivating introduction to music theory, crucial composers and the impact of seminal pieces, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you''ll discover more than 90 works by famous composers from the early period to the modern day, through exciting text and ... Unknown localization key: "more"

Objev podobné jako The Classical Music Book - Katie Derham

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

Objev podobné jako The Ultimate Marketing & PR Book - Nick Smith, Brian Salter, Eric Davies

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Do you know your Mozart from your Mendelssohn? Your Bach from your Berlioz? Packed with history, culture, facts, puzzles and images of all the most well-known composers, concert halls, scores and pieces, the Classical Music Puzzle Book will make the perfect Christmas gift for those who love music.Covering a wide range of classical composers and well-loved classical pieces, the book will suit both classical music aficionados, who are musicians themselves, to those who just love BBC Radio 3 or Classic FM.Organised into 5 sections: Vocal, Stage, Orchestral, Concertos, and Instrumental, there will be 80 entries, each containing puzzles and quizzes that relate to classical music from all periods. The puzzles will be designed so that you can work out the answers if you don’t know them already, so you don’t have to be a musical expert in order to enjoy the book.Written by classical music radio and television broadcaster Petroc Trelawny with puzzles by Dr Gareth Moore and Laura Jayne Ayres.

Objev podobné jako Petroc Trelawny's Classical Music Puzzle Book - Laura Jayne Ayres, Petroc Trelawny, Dr. Gareth Moore

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

''The Penguin History of Europe series ... is one of contemporary publishing''s great projects'' New StatesmanTo an extraordinary extent we continue to live in the shadow of the classical world. At every level from languages to calendars to political systems, we are the descendants of a ''classical Europe'', using frames of reference created by ancient Mediterranean cultures.As this consistently fresh and surprising new book makes clear, however, this was no less true for the inhabitants of those classical civilizations themselves, whose myths, history, and buildings were an elaborate engagement with an already old and revered past filled with great leaders and writers, emigrations and battles. Indeed, much of the reason we know so much about the classical past is the obsessive importance it held for so many generations of Greeks and Romans, who interpreted and reinterpreted their changing casts of heroes and villains. Figures such as Alexander the Great and Augustus Caesar loom large in our imaginations today, but they were themselves fascinated by what had preceded them.The Birth of Classical Europe is therefore both an authoritative history, and also a fascinating attempt to show how our own changing values and interests have shaped our feelings about an era which ... Unknown localization key: "more"

Objev podobné jako The Birth of Classical Europe - Simon Price, Peter Thonemann

''Brilliant and epoch-making.'' Times Literary SupplementThe Classical Style is an established classic which has remained in print since its first publication in 1971. With his experience as a world-class pianist as well as as teacher at Harvard and Oxford, Charles Rosen produced the definitive survey of the language of the music of the classical period. In the book, Rosen concentrates on the three major figures of the time - Haydn, Mozart and Beethoven - because ''it is in terms of their achievements that the musical vernacular can best be defined''.In this expanded edition, Rosen follows the development of each composer''s best known genres: for Haydn, the symphony and string quartet; for Mozart, the concerto, string quintet and comic opera; for Beethoven, the piano sonata. In addition, the author ranges widely through the material of classical music which falls outside these categories. ''The word "masterpiece" should be used rarely if at all. But it applies to The Classical Style . . . this book sets new standards for the application of language to music.'' George Steiner

Objev podobné jako The Classical Style - Charles Rosen

A revised and updated edition of Sir John Summerson's classic book. Derived from the principles of Greek and Roman architecture in antiquity, the classical style has long dominated the history of western architecture from the Renaissance to the present. Sir John Summerson’s timeless text, as relevant today as it was when first published, distils the visual language of architecture into its core classical elements, and illustrates that building throughout the ages express an awareness of the ‘grammar’ of style and its rules even if they vary, break or poetically contradict them. From the original edifices of Greece and Rome to the recapitulations and innovations of the Renaissance; the explosive rhetoric of the Baroque to the grave statements of Neo-classicism; and finally, the exuberant eclecticism of the Victorians and Edwardians to the 'stripped Neo-classicism' of some of the moderns; Summerson explains how every period has employed classical language to make their statement. With a new introduction by academic and architectural historian Alan Powers, this introduction continues to be one of the defining texts on the subject and is essential reading for all students of architecture.

Objev podobné jako The Classical Language of Architecture - John Summerson

Blackwell''s Non-Fiction Book of the Month''A formidable achievement'' Rory Stewart''Thoughtful [and] heartfelt'' Observer''Profound [and] compelling'' Spectator''A noble endeavour'' New StatesmanWithout a permanent home, a wife or a job, and with no clear sense of where his life was going, Anthony Seldon set out on a 35-day pilgrimage from the French-Swiss border to the English Channel.The route of his 1,000 kilometre journey was inspired by a young British soldier of the First World War, Alexander Douglas Gillespie, who dreamed of creating a ''Via Sacra'' that the men, women and children of Europe could walk to honour the fallen. Tragically, Gillespie was killed in action, his vision forgotten for a hundred years, until a chance discovery in the archive of one of England''s oldest schools galvanised Anthony into seeing the Via Sacra permanently established.Tracing the historic route of the Western Front, he traversed some of Europe''s most beautiful and evocative scenery, from the Vosges, Argonne and Champagne to the haunting trenches of Arras, the Somme and Ypres. Along the way, he wrestled heat exhaustion, dog bites and blisters as well as a deeper search for inner peace and renewed purpose. Touching on grief, loss and the legacy of war, The Path of ... Unknown localization key: "more"

Objev podobné jako The Path of Peace - Anthony Seldon

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

An invaluable guide for lovers of classical music designed to enhance their enjoyment of the core orchestral repertoire from 1700 to 1950Robert Philip, scholar, broadcaster, and musician, has compiled an essential handbook for lovers of classical music, designed to enhance their listening experience to the full. Covering four hundred works by sixty-eight composers from Corelli to Shostakovich, this engaging companion explores and unpacks the most frequently performed works, including symphonies, concertos, overtures, suites, and ballet scores. It offers intriguing details about each piece while avoiding technical terminology that might frustrate the non-specialist reader.Philip identifies key features in each work, as well as subtleties and surprises that await the attentive listener, and he includes enough background and biographical information to illuminate the composer's intentions. Organized alphabetically from Bach to Webern, this compendium will be indispensable for classical music enthusiasts, whether in the concert hall or enjoying recordings at home.

Objev podobné jako The Classical Music Lover's Companion to Orchestral Music

'Our deal is over.'This is what reluctant author Anthony Horowitz tells ex-detective Daniel Hawthorne in an awkward encounter. The truth is that Anthony has other things on his mind.His new play 'Mindgame' is about to open at London's Vaudeville theatre, and on opening night, Sunday Times critic Harriet Throsby gives the play a savage review.The next morning she is found dead, stabbed in the heart with an ornamental dagger that has only one set of finger prints on it. Anthony's.Anthony is arrested, charged with Throsby's murder, and thrown into prison.Alone and increasingly desperate, he realises only one man can help him.But will Hawthorne take his call?

Objev podobné jako The Twist of a Knife - Anthony Horowitz

NUMBER ONE BESTSELLING AIR FRYER BOOK OF ALL TIMEWhether you''re an air fryer fanatic or new to these time- and money-saving appliances, hugely popular healthy-eating platform, Bored of Lunch, will revolutionise your cooking packed with recipes that are quick, healthy and completely delicious.Air fryers are becoming the go-to kitchen gadget for making super tasty fuss-free food.As a lower energy alternative to a conventional oven, air fryers are a cost efficient way to make all your favourite dishes and save on your household bill. And, as a low-oil cooking method, they''re ideal if you''re keeping an eye on your calories, too.With a photo for every recipe, this book features fan-favourites such as Honey Chilli Beef and Cream Egg Croissant Balls as well as brand new recipes such as Sweet Potato Katsu Curry, Fish Tacos and Buffalo Chicken and Cheese Taquitos. Chapters include Starters and Snacks, Speedy Lunches, Fakeaways, Weekday Dinners and Sweet Treats; making this food for every day and every occasion.Bored of Lunch: Number 1 Sunday Times bestseller, January 2024The Bored of Lunch series has sold over one million copies [Nielsen BookScan, April 2024]Bored of Lunch: The Healthy Airfryer Book, Bestselling Airfryer Cook Book [Nielsen BookScan, April 2024]

Objev podobné jako Bored of Lunch: The Healthy Air Fryer Book - Nathan Anthony

Passion, deception, an unexplained death and a detective with quite a lot to hide lie at the heart of Anthony Horowitz''s brilliant murder mystery, the second in the bestselling series starring Private Investigator Daniel Hawthorne.''EASILY THE GREATEST OF OUR CRIME WRITERS'' Sunday Times''My favourite literary hero at the moment is Anthony Horowitz'' Shari Lapena''Sheer genius ... A joy from start to finish'' INDEPENDENT_____________________Secrets can kill.Smooth-tongued divorce lawyer Richard Price is bludgeoned to death at his London home.Scrawled on the wall beside the body: the number 182.What does it mean? And who was at his front door just minutes before he died and while he was still talking on the phone?Confronted with this most baffling of mysteries, the police are forced to turn to private investigator Daniel Hawthorne._____________________''Pure pleasure for readers ... A must-read delight'' WALL STREET JOURNAL''Anthony Horowitz gets away with murder in all sorts of ways and emerges triumphant'' The Times''This is crime fiction as dazzling entertainment, sustained by writing as skilfully light-footed as Fred Astaire'' Sunday Times Crime Club''A crime story that keeps you up into the small hours... a page-turning mystery'' Metro''Sheer genius ... A joy from start to finish'' Independent''Fans of traditional puzzle mysteries will be ... Unknown localization key: "more"

Objev podobné jako The Sentence is Death - Anthony Horowitz

''Robin Hobb meets Joe Abercrombie . . . This is fantasy with a totally legendary feel'' Fantasy Book Review''The Wolf''s Call is everything a fantasy fan could ever wish for'' Booknest''Anthony Ryan''s best work since the release of his incredible debut . . . fantastic storytelling'' Novel Notions''An immensely satisfying, top-notch adventure fantasy'' Kirkus Vaelin Al Sorna is a living legend. It was his leadership that overthrew empires and his sacrifice that saved the Unified Realm from destruction. Now he lives a quiet life, his days of warfare behind him.Yet whispers have spread across the sea of an army called the Steel Horde, led by a man who thinks himself a god. When Vaelin learns that Sherin, the woman he lost long ago, has fallen into the Horde''s grasp, he resolves to confront this powerful new threat.To this end, he travels to the realms of the Merchant Kings - a strange land ruled by honour and intrigue. And as the drums of war echo across kingdoms riven by conflict, Vaelin learns that there are some battles even he cannot hope to win.The Wolf''s Call is the start of an action-packed epic fantasy series from Anthony Ryan, a master storyteller who ... Unknown localization key: "more"

Objev podobné jako The Wolf's Call - Anthony Ryan

Explores the many ways in which Anthony Trollope is being read in the twenty-first centurySince the turn of the century, the Victorian novelist Anthony Trollope has become a central figure in the critical understanding of Victorian literature. By bringing together leading Victorianists with a wide range of interests, this innovative collection of essays involves the reader in new approaches to TrollopeÂ’s work. The contributors to this volume highlight dimensions that have hitherto received only scant attention and in doing so they aim to draw on the aesthetic capabilities of TrollopeÂ’s twenty-first-century readers. Instead of reading TrollopeÂ’s novels as manifestations of social theory, they aim to foster an engagement with a far more broadly theorised literary culture.Key Features:The most innovative collection of original essays on Anthony Trollope to dateEnables the reader to see the direction of Trollope studies and Victorian studies in the twenty-first centurySituates TrollopeÂ’s work in newly emerging critical contexts, such as media networks and economicsMakes use of pioneering developments in stylistics, ethics, epistemology, and reception history

Objev podobné jako The Edinburgh Companion to Anthony Trollope

A moving account of one man's race to save a herd of elephants – with unforgettable characters and exotic wildlife, The Elephant Whisperer is an enthralling book that will appeal to animal lovers and adventurous souls everywhere.When South African conservationist Lawrence Anthony was asked to accept a herd of 'rogue' elephants on his Thula Thula game reserve in Zululand, his common sense told him to refuse. But he was the herd's last chance of survival – dangerous and unpredictable, they would be killed if Anthony wouldn't take them in.As Anthony risked his life to create a bond with the troubled elephants and persuade them to stay on his reserve, he came to realize what a special family they were, from the wise matriarch Nana, who guided the herd, to her warrior sister Frankie, always ready to see off any threat, and their children who fought so hard to survive.

Objev podobné jako The Elephant Whisperer - Lawrence Anthony, Graham Spence

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

''This book will delight any historian. It''s a superb gazetteer of 120 centres of ancient civilization'' (Daily Telegraph)From Alexandria to York, this unique illustrated guide allows us to see the great centres of classical civilization afresh. The key feature of Cities of the Classical World is 120 specially drawn maps tracing each city''s thoroughfares and defences, monuments and places of worship. Every map is to the same scale, allowing readers for the first time to appreciate visually the relative sizes of Babylon and Paris, London and Constantinople. There is also a clear, incisive commentary on each city''s development, strategic importance, rulers and ordinary inhabitants. This compelling and elegant atlas opens a new window on to the ancient world, and will transform the way we see it.

Objev podobné jako Cities of the Classical World - Colin McEvedy

Anthony Powell earned a reputation as a literary giant within the generation of Waugh, Orwell and Greene, best known for his twelve-volume work A Dance to the Music of Time. These memoirs reveal Powell - the man and author - providing an insider's view of the British literary scene and social elite from the 1920s to the 1980s. In these pages, Powell observes the obscenity trial sparked by Lady Chatterley's Lover, and Shirley Temple's libel suit after Graham Greene reviewed Wee Willie Winkie with 'more than his usual verve'.Throughout, Powell paints vivid, witty and superbly written portraits of his contemporaries, other authors including Kingsley Amis, V.S. Naipaul, T.S. Eliot and Virginia Woolf.Featuring an illuminating new introduction by Louisa Young, TO KEEP THE BALL ROLLING is the abridged version of Anthony Powell's four volumes of memoir, first published between 1976 and 1982.

Objev podobné jako To Keep The Ball Rolling - Anthony Powell

She planned her own funeral. But did she arrange her own murder? Buried secrets, murder and a trail of bloody clues lie at the heart of Anthony Horowitz''s page-turning detective series.''EASILY THE GREATEST OF OUR CRIME WRITERS'' Sunday Times_________________A woman is strangled six hours after organising her own funeral.Did she know she was going to die? Did she recognise her killer?Enter Daniel Hawthorne, a detective with a genius for solving crimes and an ability to hold secrets very close.With him is his writing partner, Anthony Horowitz. Together they will set out to solve his most puzzling of mysteries.What neither of them know is that they are about to embark on a dark and dangerous journey whether the twists and turns are as unexpected as they are bloody._________________''Raises the game-playing to Olympic level'' Guardian Books of the Year''A real page-turner. I loved it!'' Aled Jones''Horowitz blurs the line between fact and fiction'' Financial Times''Splendidly entertaining, absorbing and difficult to put down. Hawthorne is an intriguing character'' Daily Express''Sharp-witted readers who think they''ve solved the puzzle early on can rest assured that they''ve opened only one of many dazzling Christmas packages Horowitz has left beautifully wrapped under the tree'' Kirkus Reviews''Deduction and ... Unknown localization key: "more"

Objev podobné jako The Word Is Murder - Anthony Horowitz

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

**WINNER OF THE 2019 MOORE PRIZE ****THE NEW YORK TIMES BESTSELLER**‘A riveting account of the multiple outrages of the criminal justice system of Alabama. A harrowing masterpiece’ Guardian‘Hinton somehow navigates through his rage and despair to a state of forgiveness and grace’ IndependentAt age 29, Anthony Ray Hinton was wrongfully charged with robbery and murder, and sentenced to death by electrocution for crimes he didn’t commit. The only thing he had in common with the perpetrator was the colour of his skin.Anthony spent the next 28 years of his life on death row, watching fellow inmates march to their deaths, knowing he would follow soon. Hinton’s incredible story reveals the injustices and inherent racism of the American legal system, but it is also testament to the hope and humanity in us all.‘You will be swept away in this unbelievable, dramatic true story’ Oprah Winfrey

Objev podobné jako The Sun Does Shine - Anthony Ray Hinton

An extraordinary story of life on a South African game reserve from the ''Indiana Jones of conservation'' and the authors of The Elephant Whisperer.Lawrence Anthony''s South African game reserve is home to many animals he has saved, from a remarkable herd of elephants to a badly behaved bushbaby called George. When one of his rhinos was brutally slaughtered for her horn, he didn''t hesitate to lead an armed response against the poachers. Then he learned that there were only a handful of northern white rhinos left in the wild, living in an area of the Congo controlled by the infamous Lord''s Resistance Army and soon to be hunted into extinction. Lawrence knew he had to take action. What followed was an extraordinary adventure, as he headed into the jungle to negotiate with the rebels, while battling to save his own animals from terrible drought and to save the eyesight of his beloved elephant matriarch Nana. The Last Rhinos is peopled with unforgettable characters, both human and animal, and is a sometimes funny, sometimes moving, always exciting read. ''Anthony was a charismatic figure whose life combined Gerald Durrell-esque animal antics with Wilbur Smith bush heroics . . . a rattling read ... Unknown localization key: "more"

Objev podobné jako The Last Rhinos - Lawrence Anthony, Graham Spence

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

Our minds are full of colour. In fact, they''re kind of like a BIG, beautiful rainbow of emotions. Sometimes, one colour shines brighter than any of the other colours. This is the Blue Book, which has lots of nifty little tips and tricks for those days when you feel sad!

Objev podobné jako The Blue Book - Anthony William

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

A fascinating chronicle of the lives of twenty economists who played major roles in the evolution of global economic thought.What was Adam Smith really talking about when he mentioned the "invisible hand"? Did Karl Marx really predict the end of capitalism? Did Thomas Malthus (from whose name the word "Malthusian" derives) really believe that famines were desirable?In The Classical School, Callum Williams debunks popular myths about these great economists, and explains the significance of their ideas in an engaging way. After reading this book, you will know much more about the very famous (Smith, Ricardo, Mill) and the not-quite-so-famous (Bernard de Mandeville, Friedrich Engels, Jean-Baptiste Say). The book offers an assessment of what they wrote, the impact it had, and the worthiness of their ideas. It''s far from the final word on any of these people, but a useful way of understanding what they were all about, at a time when understanding these economic giants is perhaps more important than ever.

Objev podobné jako The Classical School : The Birth of Economics in 20 Enlightened Lives

From the bustling bazaars of Tabriz to the mysterious island of Caldihe, Anthony Bale brings history alive, inviting the reader to travel across a medieval world.‘A joyful, erudite book . . . A global Middle Ages for our times’ Jerry Brotton_____________________A Travel Guide to the Middle Ages is no ordinary travel guide.Journey alongside scholars, spies and saints. From western Europe to the Far East, the Antipodes, and the ends of the world. This is a living atlas that blurs the distinction between real and imagined places, containing everything from profane pilgrim badges, Venetian laxatives to encounters with bandits and trysts with princesses.Using previously untranslated contemporary accounts from as far and wide as Turkey, Iceland, Armenia, north Africa, and Russia, it offers the reader a vivid and unforgettable insight into how medieval people understood their world - a world of stories, desire and fantasies, of cherished pasts and longed-for futures._____________________‘Rich and wonderful . . . This is the world as you’ve never seen it before’ Ian Mortimer''Wisdom fills the pages of this immensely entertaining history'' The New Yorker''Serious scholarship and a sightseer’s unbridled enthusiasm make for fascinating armchair time travel'' Observer‘Masterful, panoramic, beautifully written and vividly imagined . . . a ... Unknown localization key: "more"

Objev podobné jako A Travel Guide to the Middle Ages - Anthony Bale

This luxurious foil-embossed hardback chronicles the rise and fall of the ancient Greek and Roman empires, accompanied by full-colour images of artefacts, artwork, maps and more. From palace-based societies in Minoan Crete to the Germanic invasion of Rome, this book gives a gripping account of these classical civilisations, covering their political development, the rise of the city state and the growth of their empires. Also included are insights into the architectural, artistic and cultural impact of early Greece and Rome and vignettes of key political and cultural figures. Accompanied by feature boxes, maps and superb photographs this is a fascinating deep dive into the two great empires that shaped the modern world.ABOUT THE SERIES: The Arcturus Deluxe Reference Library series bring together beautiful gold-embossed hardbacks with striking full-colour images and illustrations, covering fascinating subjects across history, art and science.

Objev podobné jako A History of the Classical World - Elizabeth Wyse

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

Thoroughly updated and revised, the second edition of this successful and widely praised textbook offers an account of the 'classical' period of Greek history, from the aftermath of the Persian Wars in 478 BC to the death of Alexander the Great in 323 BC.

Objev podobné jako A History of the Classical Greek World - P. J. Rhodes

"The Three Clerks" by Anthony Trollope is a novel set in Victorian England that explores the lives and ambitions of three young clerks working in a government office. The story delves into themes of social ambition and the dynamics of office life, focusing on how career politics and personal aspirations shape their lives. The three clerks with their dreams and challenges, navigate the complexities of bureaucracy and financial struggles, as they strive to improve their social status. Their interactions and experiences within the office highlight the intricacies of career politics and the impact of class issues on their professional and personal lives. Marriage and love affairs play central roles in the narrative, as the clerks' romantic entanglements and personal ambitions intertwine with their career goals. The novel examines how these relationships influence their social statuses and contribute to various scandals and complications. Through detailed character development, Trollope portrays the characters' struggles and growth amidst the pressures of Victorian society. The novel provides a critical look at the challenges of climbing the social ladder and achieving success within the confines of a bureaucratic system. Overall, "The Three Clerks" offers a rich exploration of romance, social ambition, and personal ambitions, set against ... Unknown localization key: "more"

Objev podobné jako The Three Clerks (Edition2024) - Anthony Trollope

A panoramic history of the antiquarians whose discoveries transformed Renaissance culture and gave rise to new forms of art and knowledgeIn the early fifteenth century, a casket containing the remains of the Roman historian Livy was unearthed at a Benedictine abbey in Padua. The find was greeted with the same enthusiasm as the bones of a Christian saint, and established a pattern that antiquarians would follow for centuries to come. The Art of Discovery tells the stories of the Renaissance antiquarians who turned material remains of the ancient world into sources for scholars and artists, inspirations for palaces and churches, and objects of pilgrimage and devotion. Maren Elisabeth Schwab and Anthony Grafton bring to life some of the most spectacular finds of the age, such as Nero’s Golden House and the wooden placard that was supposedly nailed to the True Cross. They take readers into basements, caves, and cisterns, explaining how digs were undertaken and shedding light on the methods antiquarians—and the alchemists and craftspeople they consulted—used to interpret them. What emerges is not an origin story for modern archaeology or art history but rather an account of how early modern artisanal skills and technical expertise were used to create ... Unknown localization key: "more"

Objev podobné jako The Art of Discovery - Anthony T. Grafton, Maren Elisabeth Schwab

Kniha - autor Geoffrey A. Moore, 274 stran, anglicky, brožovaná bez přebalu lesklá The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Objev podobné jako Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (0062292986)

''Fabulous . . . Sure to be another fantasy classic'' Huffington Post UK''A marvellous piece of imagination with plenty of twists, a refreshingly different setting, and excellent world-building'' Mark LawrenceClaydon Torcreek has survived drake-infested jungles, hostile tribes and the cold touch of betrayal - yet his troubles have only just begun.The legendary white drake - believed to be nothing more than a myth - has awoken from its long slumber with a thirst to reduce the world of men to ashes.One city has already fallen to the drake''s formidable legions. More will follow, unless Clay can uncover an ancient secret that lies buried beneath the southern ice.Once again Clay must face unthinkable danger, and this time he carries not just the hopes of his own nation, but the fate of the entire world.The Legion of Flame is the action-packed second novel in the Draconis Memoria series - an enthralling epic fantasy of magic, adventure and the furious battle to forge an empire.Praise for the series: ''The world Ryan has created for his new dragon adventure is a joy to visualise'' SciFiNow''A fascinating world packed with dragons, pirates, political machinations and an interesting magic system to boot'' Fantasy Faction''Memorable characters and ... Unknown localization key: "more"

Objev podobné jako The Legion of Flame - Anthony Ryan

A major new history of the eastern Roman Empire, from Constantine to 1453.In recent decades, the study of the Eastern Roman Empire, also known as Byzantium, has been revolutionized by new approaches and more sophisticated models for how its society and state operated. No longer looked upon as a pale facsimile of classical Rome, Byzantium is now considered a vigorous state of its own, inheritor of many of Rome''s features, and a vital node in the first truly globalized world.The New Roman Empire is the first full, single-author history of the eastern Roman empire to appear in over a generation. Covering political and military history as well as all the major changes in religion, society, demography, and economy, Anthony Kaldellis''s volume is divided into ten chronological sections which begin with the foundation of Constantinople in 324 AD and end with the fall of the empire to the Ottoman Turks in the fifteenth century. The book incorporates new findings, explains recent interpretive models, and presents well-known historical characters and events in a new light.

Objev podobné jako The New Roman Empire - Anthony Kaldellis

For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Objev podobné jako Essentials of Services Marketing - Jochen Wirtz

The author of the highly successful Classical Piano Method, Hans-Günter Heumann presents a new addition to the series. Finger Fitness 1 & 2 provide a variety of useful and fun exercises and studies to help improve all aspects of playing technique.These books will help you to develop finger strength and independence, evenness, accuracy and speed of playing, as well as articulation and general musicality. Exercises are presented in a progressively graded format, providing the student with relevant material as their playing ability develops.Instrumentation:piano

Objev podobné jako The Classical Piano Method Finger Fitness 2 - Hans-Günter Heumann, Hal Leonard Publishing Corporation

A hilarious story about the world''s worst detectives by the bestselling author of the Alex Rider series, Anthony Horowitz.Meet the Diamond Brothers, the world''s most defective detectives, by the author of the number one bestselling Alex Rider series. When a dwarf comes into the office and leaves a package, Tim Diamond, the world''s worst private-detective, is faced with his toughest case yet. The office is ransacked and the package is found to contain simply a box of Maltesers. Who was the dwarf … and why was he murdered shortly after his visit?

Objev podobné jako The Diamond Brothers in The Falcon's Malteser - Anthony Horowitz