marketing byron sharp

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow s marketing professionals

Objev podobné jako Marketing - Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Objev podobné jako How Brands Grow - Byron Sharp

Po úspěchu světového bestselleru Jak se budují značky: co obchodníci nevědí nyní vychází kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky a nabízí čtenářům pokračování cesty směřující k promyšlenějšímu marketingu založenému na praxi.Kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky se zabývá pilíři nákupního chování a výkonnosti značek – pilíři, na kterých lze vystavět důslednou strategii pro růst značky a efektivnější marketing.Tato kniha nabízí velice přínosné rozšíření původních teorií předcházejícího dílu, a to zejména v oblastech, jako jsou rozvíjející se trhy, služby nebo luxusní značky. Důležitost budování penetrace uživatelů vidí jako primární motor růstu značky daleko spíše než zaměření na loajalitu. Na podporu všech svých tvrzení předkládá statistické důkazy a zpochybňuje konvenční marketingová „moudra“.Tato kniha navždy změní vaše uvažování o marketingu.

Objev podobné jako Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky - Byron Sharp, Jenni Ro

Pokud na většinu následujících otázek odpovíte „ano“, potom při své práci vycházíte z mnoha mylných předpokladů: Odlišení se od ostatních (diferenciace) je náš nezbytný marketingový úkol. Věrnost zákazníků je odrazem síly, nikoli velikosti naší značky. Levnější je si zákazníka udržet, nežli jej získat. Cenové akce zlepšují průnik na trh, nikoli věrnost zákazníků. To, s kým soutěžíme, závisí na stanovení pozice naší značky (positioning). Masový marketing je mrtvý nebo přinejmenším nekonkurenceschopný. Kupující mají pro nákup naší značky zvláštní důvody. Naši zákazníci jsou specifickým typem lidí. 20 % našich největších zákazníků přináší alespoň 80 % našich prodejů.

Objev podobné jako Jak se budují značky: Co obchodníci nevědí - Byron Sharp

A Zwilling Pro Sharp 7 darabos készlet egy önműködően élesítő késtárolóból, öt különböző konyhai késből és multifunkciós ollóból áll. A tárolóblokkba épített keramikus köszörűk automatikusan fenntartják a pengék élességét minden használatkor. A késkészlet prémium anyagokból készült, ergonómikus kialakítású, és mosogatógépben is tisztítható.

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Objev podobné jako Sada nožů ve stojanu Pro Sharp Zwilling 7 ks

Byron concealed himself in various literary disguises, a process he called ⠜mobility.⠝ In this study of influences on Byron⠙s verse and Byron⠙s European impact, I explore these borrowings and transformations as they manifested themselves in his reading. At issue is the very concept of romantic poetic voice. Framing himself in the tradition of the Irish yet cosmopolitan Thomas Moore, Byron adopted continental guises, imitating both Italian writers and political heroes, such as Dante, Machiavelli, and Tasso. In establishing an Italian identity, Byron relied upon the Italian writers he translated (Pulci, Dante), Thomas Moore⠙s ⠜Fudge Family in Paris,⠝ and Shelley⠙s ⠜Julian and Maddalo,⠝ as well as Goethe⠙s Faust. This Europeanization of Byron should not conceal the fact that Byron adopted poses from his predecessors, such as Walter Scott, in order to fashion himself as a Scottish poet who also happened to be English. Byron became the writers he read: Moore, Shelley, Wordsworth, Scott, Foscolo, Lady Morgan, and Madame de Staël. Those who imitated Byron, particularly Alexander Pushkin and Adam Mickiewicz, became the best interpreters of his literary example while transforming it, and explained what it meant to be a Harold in Muscovite Cloak, or a Polish Byron, to be both delimited and emancipated by Byron⠙s example.

Objev podobné jako The European Byron - Jonathan Gross

Podlinkové LED svítidlo Rabalux Byron 8W – Funkční elegance pro vaši kuchyniPodlinkové LED svítidlo Rabalux Byron představuje perfektní řešení pro moderní a funkční osvětlení kuchyňské linky. Díky svému minimalistickému designu ve stříbrné barvě perfektně zapadne do jakéhokoliv interiéru a poskytne dostatek světla přesně tam, kde ho potřebujete. Toto svítidlo kombinuje energetickou úspornost, dlouhou životnost a jednoduché ovládání pomocí integrovaného spínače.Hlavní vlastnosti svítidla Byron LED 8W Výkon: 8 W (integrovaný LED zdroj součástí) Světelný tok: 546 lm – ideální pro osvětlení pracovní plochy Barevná teplota: 4000 K – neutrální bílé světlo podporující vnímání detailů Životnost LED: až 30 000 hodin Rozměry: 620 × 70 × 58 mm Materiál: kvalitní kov a plast Stupeň krytí: IP20 – vhodné pro vnitřní použití Energetická třída: G (úspora energie oproti klasickým zdrojům) Barva: stříbrná Snadné ovládání: vestavěný vypínačProč zvolit právě svítidlo Byron?Výběrem svítidla Byron získáte spolehlivý a úsporný zdroj světla s moderním vzhledem. Přirozené bílé světlo o hodnotě 4000 K je ideální pro kuchyňské prostory, protože nezkresluje barvy potravin a umožňuje komfortní přípravu jídel. Díky dlouhé životnosti a minimální údržbě je svítidlo vhodné pro každého, kdo hledá kvalitní a bezproblémové řešení pro každodenní provoz.Trust badges garance Životnost LED: 30 000 hodin Záruka: 5 let Certifikace: CENejčastější dotazy (FAQ) Lze svítidlo napojit za sebou s dalšími? Ano, svítidla stejné řady lze propojit a vytvořit tak souvislý světelný pás pod vaší kuchyňskou linkou. Je možné vyměnit LED zdroj? LED zdroj je integrovaný a není určen k výměně, avšak životnost 30 000 hodin zaručuje dlouhodobou bezúdržbovost.Doporučení interiérového designéra: Pro dosažení rovnoměrného osvětlení pracovní plochy doporučuji umístit svítidlo Byron co nejblíže k okraji horní skříňky. Pro dlouhodobou spokojenost vybírejte vždy svítidla s certifikací a prodlouženou zárukou – přesně takové, jaké nabízí Rabalux Byron.

Objev podobné jako Rabalux svítidlo pod linku Byron LED 8W 1445

Rabalux Byron LED 4W – Podlinkové svítidlo pro moderní kuchyniPodlinkové svítidlo Rabalux Byron LED 4W je ideálním řešením pro efektivní a rovnoměrné osvětlení pracovní plochy v kuchyni. Díky svému funkčnímu designu ve stříbrné barvě perfektně zapadne do každého moderního interiéru a poskytne vám optimální světelné podmínky pro každodenní činnosti.Technické parametry a klíčové vlastnosti Technologie: LED, vestavěný světelný zdroj Příkon: 4,0 W Světelný tok: 250 lm Barevná teplota: 4000 K (neutrální bílá) Energetická třída: G Životnost: 30 000 h Stupeň krytí: IP20 Materiál: kov / plast Barva: stříbrná Rozměry: délka 445 mm, výška 58 mm, šířka 70 mm Hmotnost: 500 g Napětí: 230V, 50Hz Ovládání: integrovaný spínačOdborné doporučení interiérového designéraSvítidlo Byron doporučuji pro kuchyňské linky všech velikostí – jeho neutrální bílé světlo (4000 K) je ideální pro přípravu pokrmů i čtení receptů. Instalujte ideálně pod horní skříňky tak, aby světlo dopadalo přímo na pracovní desku. Díky kvalitní LED technologii a modernímu vzhledu vytvoříte funkční i esteticky čistý prostor.Proč zvolit právě toto svítidlo? Rovnoměrné a neoslňující světlo Dlouhá životnost a minimální údržba Úspora energie díky LED technologii Snadná instalace a ovládáníTrust badges garance Životnost LED: 30 000 hodin Záruka: 5 let Certifikace: CEFAQ – Často kladené dotazy Lze svítidlo zkracovat? Ne, svítidlo Byron má pevné rozměry a nelze jej krátit. Vyberte si variantu, která nejlépe odpovídá rozměrům vaší kuchyňské linky. Je možné vyměnit světelný zdroj? Světelný zdroj je integrovaný a není uživatelsky vyměnitelný. Díky vysoké životnosti LED však není nutná častá výměna. Vyberte si Rabalux Byron LED 4W pro efektivní a moderní osvětlení vaší kuchyně s garancí kvality a dlouhé životnosti.

Objev podobné jako Rabalux svítidlo pod linku Byron LED 4W 1444

With an Introduction, Bibliography and Glossary by Dr Paul Wright, Trinity College, Carmarthen. I mean to show things really as they are, not as they ought to be . wrote Byron (1788-1824) in his comic masterpiece Don Juan, which follows the adventures of the hero across the Europe and near East which Byron knew so well, touching on the major political, cultural and social concerns of the day. This selection includes all of that poem, and selections from Childe Harold s Pilgrimage, and the satirical poems English Bards and Scotch Reviewers and A Vision of Judgement . Paul Wright s detailed introductions place Byron s colourful life and work within their broader social and political contexts, and demonstrate that Byron both fostered and critiqued the notorious Byronic myth of heroic adventure, political action and sexual scandal.

Objev podobné jako Selected Poems of Lord Byron - Lord Byron

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales Marketing#1 Bestseller in Auctions Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

A real-life adventure that inspired countless travellers in fact and fiction, the Penguin Classics edition of Robert Byron s The Road to Oxiana includes an introduction by Colin Thubron.In 1933 Robert Byron began a journey through the Middle East via Beirut, Jerusalem, Baghdad, and Teheran to Oxiana - the country of the Oxus, the ancient name for the river Amu Darya which forms part of the border between Afghanistan and the Soviet Union. The Road to Oxiana offers not only a wonderful record of his adventures, but also a rare account of the architectural treasures of a region now inaccessible to most Western travelers. Robert Byron (1905-41) was born in 1905, and educated at Eton and Merton College, Oxford. He died during the Second World War, when the ship he was serving on was torpedoed by a U-Boat off Cape Wrath. Byron s The Road to Oxiana is considered by many modern travel writers to be the first example of great travel writing.If you enjoyed The Road to Oxiana you might like Charles Darwin s The Voyage of the Beagle, also available in Penguin Classics. The greatest of all pre-war travel books William Dalrymple What Ulysses is to the novel between the wars, and what The Waste Land is to poetry, The Road to Oxiana is to the travel book Paul Fussell In any list of the great travel books of the 20th century, Robert Byron s account of his travels in Persia and Afghanistan, The Road to Oxiana, must be put somewhere near the very top Telegraph

Objev podobné jako The Road to Oxiana - Robert Byron

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Start thinking like a marketer with the gold-standard text for today s Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Marketing Management, Global Edition - Philip Kotler, Alexander Chernev, Kevin Keller

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done. Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities. Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ⠘normal⠙ life. Existing marketing models are designed for a ⠜business as usual⠝ mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It⠙s a ⠘must have⠙ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won⠙t take us there. Discover The New Marketing Playbook.

Objev podobné jako New Marketing Playbook, The - Ritchie Mehta

RELAXAČNÍ KŘESLO BYRON Představujeme vám skvělého parťáka pro chvíle odpočinku, které vám přinese moderní křeslo BYRON. Designové křeslo s prvky sympatického retro stylu bude vaším neodmyslitelným společníkem po těžkém a náročném dni. Díky svému poutavému provedení se stane dominantním prvkem každé místnosti. LUXUSNÍ ČALOUNĚNÍ Na čalounění byla použita odolná látka Vardo, která dodává křeslu jedinečný pocit z posezení. ODOLNÁ KONSTRUKCE Vyváženou stabilitu křesla zaručují nohy z kovu, lakované neutrální černou barvou. Nohy jsou navrženy tak, aby nenarušovaly celkový design křesla, působí decentně a elegantně. Zakončeny jsou černými plastovými kluzáky proti poškrábání podlah, které navíc usnadňují manipulaci s křeslem. ELEGANTNÍ DESIGN Křeslo BYRON naplňuje představu o relaxačním křesle, které se navíc stane designovým kouskem vašeho obývacího pokoje. Samozřejmě je vhodné i k umístění v pracovně, chodbě či hale jako dominantní prvek místnosti. Jeho stylové prošívání mu dodává eleganci a luxusní vzhled. BAREVNÁ VARIABILITA Tmavě či světle laděný interiér, moderní nebo restro styl - křeslo BYRON si poradí se vším. Díky svému čalounění v několika barevných variantách nebude problém vybrat to pravé! hořčicová / černá béžová / černá olivová / černá šedá / černá Výběr barvy zvolte ve variantě produktu. Pokud Vámi vybraná varianta není ve výběru, je dočasně nedostupná. TECHNICKÉ PARAMETRY Materiál: látka Vardo / lakovaná ocelRozměry:šířka: 75 cmhloubka: 85 cmvýška: 92 cmšířka sedu: 48 cmhloubka sedu: 58 cmvýška sedu: 45 cmHmotnost:14,1 kg MONTÁŽ Zboží je dodáváno v rozloženém stavu v kartonovém obalu. Jednoduchá montáž je možná díky přiloženému montážnímu návodu.

Objev podobné jako Křeslo BYRON Halmar

RELAXAČNÍ KŘESLO BYRON Představujeme vám skvělého parťáka pro chvíle odpočinku, které vám přinese moderní křeslo BYRON. Designové křeslo s prvky sympatického retro stylu bude vaším neodmyslitelným společníkem po těžkém a náročném dni. Díky svému poutavému provedení se stane dominantním prvkem každé místnosti. LUXUSNÍ ČALOUNĚNÍ Na čalounění byla použita odolná látka Vardo, která dodává křeslu jedinečný pocit z posezení. ODOLNÁ KONSTRUKCE Vyváženou stabilitu křesla zaručují nohy z kovu, lakované neutrální černou barvou. Nohy jsou navrženy tak, aby nenarušovaly celkový design křesla, působí decentně a elegantně. Zakončeny jsou černými plastovými kluzáky proti poškrábání podlah, které navíc usnadňují manipulaci s křeslem. ELEGANTNÍ DESIGN Křeslo BYRON naplňuje představu o relaxačním křesle, které se navíc stane designovým kouskem vašeho obývacího pokoje. Samozřejmě je vhodné i k umístění v pracovně, chodbě či hale jako dominantní prvek místnosti. Jeho stylové prošívání mu dodává eleganci a luxusní vzhled. BAREVNÁ VARIABILITA Tmavě či světle laděný interiér, moderní nebo restro styl - křeslo BYRON si poradí se vším. Díky svému čalounění v několika barevných variantách nebude problém vybrat to pravé! hořčicová / černá béžová / černá olivová / černá šedá / černá Výběr barvy zvolte ve variantě produktu. Pokud Vámi vybraná varianta není ve výběru, je dočasně nedostupná. TECHNICKÉ PARAMETRY Materiál: látka Vardo / lakovaná ocelRozměry:šířka: 75 cmhloubka: 85 cmvýška: 92 cmšířka sedu: 48 cmhloubka sedu: 58 cmvýška sedu: 45 cmHmotnost:14,1 kg MONTÁŽ Zboží je dodáváno v rozloženém stavu v kartonovém obalu. Jednoduchá montáž je možná díky přiloženému montážnímu návodu.

Objev podobné jako Křeslo BYRON Halmar

RELAXAČNÍ KŘESLO BYRON Představujeme vám skvělého parťáka pro chvíle odpočinku, které vám přinese moderní křeslo BYRON. Designové křeslo s prvky sympatického retro stylu bude vaším neodmyslitelným společníkem po těžkém a náročném dni. Díky svému poutavému provedení se stane dominantním prvkem každé místnosti. LUXUSNÍ ČALOUNĚNÍ Na čalounění byla použita odolná látka Vardo, která dodává křeslu jedinečný pocit z posezení. ODOLNÁ KONSTRUKCE Vyváženou stabilitu křesla zaručují nohy z kovu, lakované neutrální černou barvou. Nohy jsou navrženy tak, aby nenarušovaly celkový design křesla, působí decentně a elegantně. Zakončeny jsou černými plastovými kluzáky proti poškrábání podlah, které navíc usnadňují manipulaci s křeslem. ELEGANTNÍ DESIGN Křeslo BYRON naplňuje představu o relaxačním křesle, které se navíc stane designovým kouskem vašeho obývacího pokoje. Samozřejmě je vhodné i k umístění v pracovně, chodbě či hale jako dominantní prvek místnosti. Jeho stylové prošívání mu dodává eleganci a luxusní vzhled. BAREVNÁ VARIABILITA Tmavě či světle laděný interiér, moderní nebo restro styl - křeslo BYRON si poradí se vším. Díky svému čalounění v několika barevných variantách nebude problém vybrat to pravé! hořčicová / černá béžová / černá olivová / černá šedá / černá Výběr barvy zvolte ve variantě produktu. Pokud Vámi vybraná varianta není ve výběru, je dočasně nedostupná. TECHNICKÉ PARAMETRY Materiál: látka Vardo / lakovaná ocelRozměry:šířka: 75 cmhloubka: 85 cmvýška: 92 cmšířka sedu: 48 cmhloubka sedu: 58 cmvýška sedu: 45 cmHmotnost:14,1 kg MONTÁŽ Zboží je dodáváno v rozloženém stavu v kartonovém obalu. Jednoduchá montáž je možná díky přiloženému montážnímu návodu.

Objev podobné jako Křeslo BYRON Halmar

Audiokniha: Fascinující pohled na budoucnost člověka. Čtvrtý věk, audiokniha, která se zabývá fascinující otázkou: Jak technologický pokrok ovlivní budoucnost lidstva? Autor Byron Reese v této audioknize poodhaluje různé scénáře a předpovědi o tom, co nás čeká v době, kterou nazývá Čtvrtý věk. Jedním z hlavních důvodů, proč je Čtvrtý věk tak poutavá audiokniha, je skutečnost, že Byron Reese nejenom prezentuje své vlastní myšlenky, ale také se opírá o údaje a příklady z reálného světa. S využitím 100 000 let historie lidstva, jako svého průvodce, zkoumá problémy kolem umělé inteligence, robotů, vědomí, automatizace, konce práce, hojnosti a nesmrtelnosti. Předkládá argumenty podložené zkušenostmi z průmyslu a vědy, aby podpořil své teze. To dodává audioknize na věrohodnosti a umožňuje posluchačům dostat se za povrch a hlouběji porozumět problematice. Byron Reese je toho názoru, že lidská historie se zásadně změnila jen třikrát, a to za pomoci technologie. • První věk – před 100 000 lety, kdy jsme objevili oheň, který vedl ke vzniku řeči a jazyka; • Druhý věk – před 10 000 lety, rozvinuli jsme zemědělství, které vedlo ke vzniku prvních měst, ale i válčení; • Třetí věk – před 5 000 lety, kdy jsme vynalezli písmo, kolo a peníze, které vedly až ke vzniku států; • Čtvrtý věk – roboti a umělá inteligence • Pátý věk ... Nyní jsme na prahu čtvrtého věku, kterou přinesly dvě technologie: AI a robotika. Audiokniha Čtvrtý věk nám ukazuje základní pozadí toho, jak jsme se dostali do tohoto bodu, a jak – spíše než o čem – bychom měli přemýšlet. O tématech, kterým budeme brzy všichni čelit: automatizace, změny v zaměstnání, kreativní počítače, radikální prodloužení života, umělý život, etika umělé inteligence, budoucnost válčení, superinteligence a důsledky extrémní prosperity. Čtvrtý věk je zkrátka audiokniha, která nenechává jenom otázky běžet hlavou, ale motivuje posluchače přemýšlet o dopadu technologií na naši budoucnost. Bez ohledu na to, zda jste technologický nadšenec nebo skeptik, tato audiokniha nabízí zajímavou perspektivu na to, co nás čeká ve čtvrtém věku lidstva. O knize řekli: „Kniha Čtvrtý věk nepojednává pouze o tom, co bude vzestup AI znamenat pro lidstvo, nutí také čtenáře zpochybňovat své předsudky. A to vše dělá zábavným a poutavým způsobem.“ — The New York Times. „V knize Čtvrtý věk nabízí Byron Reese čtenáři něco mnohem cennějšího než to, co si má myslet o umělé inteligenci a robotice – zaměřuje se na to, JAK o těchto technologiích přemýšlet a ukazuje způsoby, jak navždy změní svět. Pokud si chcete přečíst jen jednu knihu o revoluci AI, tahle je ta pravá.“ — John Mackey, spoluzakladatel a CEO, Whole Foods Market. „Reese formuluje nejhlubší otázky naší doby jasným jazykem, který zve čtenáře, aby si sami vybrali. S využitím 100 000 let historie lidstva jako svého průvodce zkoumá problémy kolem umělé inteligence, robotů, vědomí, automatizace, konce práce, hojnosti a nesmrtelnosti. Reese se v knize ukazuje jako optimista a nabádá nás, abychom pomocí technologie vybudovali lepší svět.“ — Bob Metcalfe, profesor inovací UT Austin, vynálezce Ethernetu, zakladatel 3Com. „Dobře načasované, vysoce informativní a optimistické. “ — Booklist.

Objev podobné jako Čtvrtý věk - Reese Byron - audiokniha

The landmark tenth edition of McGraw-Hillâ ™s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonaldâ ™s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonaldâ ™s, Dominoâ ™s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Understand the core concepts of marketing explained in a real-life context â ˜This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers. Dr. Julie Jones, Aberystwyth University â ˜A very good text that allows for key areas in the subject to be defined, developed and explored. Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

In Lord Byron s lifetime, details of his travels were widely known through poems set in different countries, ranging from his homes in Scotland and England, through Europe and the Middle East, to the South Pacific and into extra-terrestrial realms. At the same time, a much more personal story was being shared with friends and family. Even when divided from those whose company he most enjoyed, Byron continued to share his thoughts and feelings about wherever he happened to be.His compulsive letter-writing reveals a strong desire to reach across space, to connect and reconnect with those elsewhere. While his memoirs did not survive the ceremonial posthumous bonfire at 50 Albemarle Street, many of Byron s correspondents treasured every word in their possession. This means a remarkable legacy has been preserved in letters that still seem as alive with conversational energy as when they were dashed off more than two hundred years ago.Through Byron s letters and journals, we are still able to become mental travellers, transported across time and space by this brilliant, mercurial, magnificent and often maddening writer.

Objev podobné jako Byron

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketingâ ™s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today⠙s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: ⠢ The growing importance of social marketing⠢ How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels⠢ The role of brand communities, peer-to-peer marketing and social influencers⠢ Both a Managerial and Consumer approach to marketingKey features: ⠢ Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.⠢ Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. ⠢ Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.⠢ End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies⠙ marketing strategies. Each case study has dedicated questions to encourage critical thinking. ⠢ Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Objev podobné jako Quantum Marketing - Raja Rajamannar

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellerâ ™s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The bookâ ™s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technologyâ ”including generative artificial intelligence (AI) like ChatGPTâ ”can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You ll discover the latest approaches for highly effective public relations, marketing, and customer communicationsâ ”all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Objev podobné jako The New Rules of Marketing

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the ⠜Four Pâ ™s of Marketing,⠝ Philip Kotler, explains how marketers can use technology to address customersâ ™ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        ⠜Segments of one⠝ marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·        The â œWhatever-Whenever-Wherever⠝ service delivery ·        ⠜Everything-As-A-Service⠝ business model ·        Internet of Things and blockchain for marketing ·        Virtual and augmented reality marketing ·        Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.Â

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. Youâ ™ll discover what works, what doesnâ ™t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economyDiscover how to engage customers with trust and enthusiasmUnderstand post-pandemic changes in consumer attitudesDiscover new tools and technologies for finding customers and inspiring loyaltyAdapt your brand, pricing, and sales approach to make your business more valuableAvoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, itâ ™s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Objev podobné jako Marketing For Dummies - Jeanette Maw McMurtry

We know how eager you are to learn practical workplace skills at university so that you are job ready following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor⠙s manual and a suggested syllabus.  Suitable reading for marketing planning and marketing strategy courses.

Objev podobné jako Marketing Planning

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Marketing - Kenneth Le Meunier-Fitzhugh

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, ⠜From the Social Media Manager⠙s Perspective: Putting it all Together,⠝ guides readers through first days on the job of taking over an organization⠙s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides more extensive examples from all three types of institutions as well as other relevant nonprofit and government organizations, and features updated coverage of social media technologies, techniques, and practices.

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everydayâ “and in order for students to have a competitive edge, they need a textbook that reflects the best of todayâ ™s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayâ ™s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to ⠜big data⠝ and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

The book every small-business owner should ownFirst published in 1983, Jay Levinson s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

Termoska - o objemu 430 ml, materiál nerez, vhodná do myčky, dvojitá vnitřní stěna, hmotnost 227 g, tepelná výdrž studeného nápoje 12h, tepelná výdrž teplého nápoje 5h Kvalitní termosku využijete nejen v zimě, kdy termoska Byron udrží nápoj teplý 6 hodin, ale i v létě pro osvěžení po celých 12 hodin. Tyto vlastnosti má díky dvojité vakuové izolaci. Víčko termosky je vybaveno uzávěrem SNAPSEAL pro snadné ovládání jedním prstem. Ve víčku se nachází rezervoár, který slouží jako prevence proti opaření horkým nápojem. Uzávěr termosky lze snadno vymýt, můžete jej dát i do myčky nádobí. Nádobu termosky Contigo doporučujeme mýt v ruce pro dlouhodobé zachování barvy. Klíčové vlastnosti termosky Contigo ByronTermoska Byron pojme až 470 ml nápojeNádoba je vyrobena z ušlechtilé nerez oceliContigo Byron má dvojitou vakuovou izolaciNápoj vydrží až 6 hodin teplý a 12 hodin studenýVíčko termosky je vybaveno uzávěrem SNAPSEAL pro snadnou manipulaciDíky...

Objev podobné jako CONTIGO Byron 430 ml tmavošedá (840276101830)

Byron was a legend in his own lifetime and the dominant influence on the Romantic movement. The most European of the English writers in an age of revolution, Byron was deeply involved in contemporary events, and a passionate supporter of the struggle for Greek independence. Describing himself as `born for opposition , his work was largely directed against what he called the `cant political, cant poetical, and cant moral of the English and European worlds. He was rocketed to fame by the publication of Childe Harold in 1812, and lionized by society until his departure from England amid a whirlpool of private gossip and newspaper scandal in 1816. His is, in every sense, a poetry of experience, and a Romantic emphasis on the personality of the poet is the hallmark of all his verse. Relishing humour and irony, daring and flamboyant, sardonic yet idealistic, his work encompasses a sweeping range of topics, subjects, and models, embracing the most traditional and the most experimental poetic forms. This selection of the poetical works, chosen from the Oxford Authors critical edition, includes such masterpieces as The Corsair, Manfred, Bebbo, and Don Juan. There are many other less familiar works and shorter lyrics, and Jerome J. McGann s introduction and notes give fascinating insight into Byron s world. ABOUT THE SERIES: For over 100 years Oxford World s Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford s commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Objev podobné jako Selected Poetry - Lord Byron, George Gordon

â ˜Illuminatingâ ¦on the cutting edgeâ ™ Jon Kabat-Zinn Byron Katie has rocked my world and shaken loose my mind more thoroughly than any other spiritual teacher I ve ever encountered Elizabeth GilbertHow Asking Four Questions Can Free Your Mind, Open Your Heart and Turn Your World AroundIn A Mind At Home With Itself, bestselling author and founder of The Work, Byron Katie explains that emotions such as sadness, anger and resentment come from believing our negative thoughts. But when we learn to question those thoughts, they lose their power. And when this happens, our minds are free to turn towards others and ourselves with a spirit of generosity.Byron Katie gives hugely popular workshops every year all over the world, in places like churches, prisons, universities, schools and corporations. She speaks at organisations like Facebook and Stanford University and is also involved with a programme for cancer patients. Charismatic and compassionate, thereâ ™s good reason why The Times has called her events â ˜rivetingâ ™, and Time magazine has named her â ˜a spiritual innovator for the new millenniumâ ™.

Objev podobné jako A Mind at Home with Itself - Katie Byron, Stephen Mitchell

Termoska - o objemu 590 ml, materiál nerez, dvojitá vnitřní stěna, hmotnost 295 g, tepelná výdrž studeného nápoje 18h, tepelná výdrž teplého nápoje 7h Kvalitní termosku využijete nejen v zimě, kdy termoska Byron udrží nápoj teplý 7 hodin, ale i v létě pro osvěžení po celých 18 hodin. Tyto vlastnosti má díky dvojité vakuové izolaci. Víčko termosky je vybaveno uzávěrem SNAPSEAL pro snadné ovládání jedním prstem. Ve víčku se nachází rezervoár, který slouží jako prevence proti opaření horkým nápojem. Uzávěr termosky lze snadno vymýt, můžete jej dát i do myčky nádobí. Nádobu termosky Contigo doporučujeme mýt v ruce pro dlouhodobé zachování barvy. Klíčové vlastnosti termosky Contigo ByronTermoska Byron pojme až 590 ml nápojeNádoba je vyrobena z ušlechtilé nerez oceliContigo Byron má dvojitou vakuovou izolaciNápoj vydrží až 7 hodin teplý a 18 hodin studenýVíčko termosky je vybaveno uzávěrem SNAPSEAL pro snadnou manipulaciDíky rozumnému průměru a...

Objev podobné jako Contigo Byron 590 ml černá (840276114366)

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructorâ ™s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the ⠜Four P⠙s of Marketing,⠝ Philip Kotler, explains how marketers can use technology to address customers⠙ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regentâ ™s University, London.   Â

Objev podobné jako Marketing Communications - John Egan