new marketing playbook the ritchie mehta

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Objev podobné jako New Marketing Playbook, The - Ritchie Mehta

Financial Times Best Summer Books of 2023''Essential reading'' Tony BlairA revelatory, myth-dispelling exploration of China’s juggernaut economyAlthough China’s economy is one of the largest in the world, Western understanding of it is often based on dated assumptions and incomplete information. In The New China Playbook, Keyu Jin burrows deep into the mechanisms of a unique system, taking a nuanced, clear-eyed, and data-based look inside. From the far-reaching and unexpected consequences of China’s one-child policy to the government’s complex relationship with entrepreneurs, from its boisterous financial system to its latest push for technological innovation, Jin reveals the frequently misunderstood dynamics at play.China is entering a new era, soon to be shaped by a radically different younger generation. As it strives to move beyond the confines of conventional socialism stained by shortages and capitalism hindered by inequality, the world is about to witness the emergence of a completely new dynamic between two diametrically opposite systems. The thorough understanding of China’s playbook that Jin provides will be essential for anyone hoping to interpret the nation’s future economic and political strategy. While China’s rise on the world stage has stirred a wide range of emotions, one thing is certain: a deep understanding is essential for successfully navigating the global economy in the twenty-first century.

Objev podobné jako The New China Playbook - Keyu Jin

Limber up! This completely revised and updated edition of the bestselling Position of the Day Playbook (over 750,000 copies sold) includes 365 mind- (and body-) bending sexual positions for every day of the year. Following the publication of the wildly successful Position of the Day book, the creators at Nerve were bombarded with reader comments: Do any of the positions work better with equipment? And, hey, do I still need to go to the gym if I'm regularly having sex upside down with my head on a chair and my feet wrapped around my lover's neck? With this new edition of the companion Position of the Day Playbook, they have tried to address these concerns and others with inspiringly sexy and hilariously informative guidance. For each position in this book, you get: An estimated caloric expenditure (for each person involved) A humorous list of possible side effects (leg cramp, rug burn) Equipment recommendations (rocking chair, ottoman) Plenty of space to rate and review your experience Featuring all the classics from the original playbook, as well as reimagined positions, new pop culture references, and essential updates throughout, this edition ensures sex can be fun and inclusive for everyone.

Objev podobné jako Position of the Day Playbook Revised and Updated - Chronicle Books

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Books to play with, toys to read______ From Eric Carle, the mind behind The Very Hungry Caterpillar, comes this beautiful interactive early learning book. This gorgeous new interactive format lets babies and toddlers learn all about colours, shapes, numbers and first words- with a special sparkly surprise at the end! With lots of fun textures to explore, it''s the perfect book to help with the development of all little readers everywhere.______ Don''t miss out on the other Very Hungry Caterpillar and Eric Carle books:Sleep Tight, Very Hungry Caterpillar Where Is The Very Hungry Caterpillar; The Very Hungry Caterpillar: Touch and Feel Playbook The Very Hungry Caterpillar: Little Learning Library The Very Hungry Caterpillar Big Board Book The Very Hungry Caterpillar Book and Toy The Very Busy Spider The Bad-Tempered Ladybird From Head to Toe

Objev podobné jako The Very Hungry Caterpillar: Touch and Feel Playbook - Eric Carle

You’ve already got some moves, but why settle for ordinary when you can dive into extraordinary? Unlock the thrill in your love life with the Sex Position Playbook! From wild and passionate to slow and intimate, the right position can ignite a whole new level of connection with your partner. Whether you’re aiming to discover an exciting new sensation, explore angles that intensify pleasure, or simply add fresh twists to your tried-and-true favorites, this illustrated guide has you covered.With moves that are as playful as they are steamy—whether on the bed, standing, or getting adventurous elsewhere—this guide is your ticket to spicing things up. From tame experiments to daring feats, you’ll find inspiration that’s just right for you. Ready to find your next go-to position? Flip the pages and discover not just one but dozens of thrilling new ways to bring the heat back into your bedroom (or wherever inspiration strikes!).

Objev podobné jako The Sex Position Playbook - The Editors of Quiver

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy''s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.

Objev podobné jako No B.S. Marketing to the Affluent - Dan S. Kennedy, Martin J. Fischer

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·        The “Whatever-Whenever-Wherever” service delivery ·        “Everything-As-A-Service” business model ·        Internet of Things and blockchain for marketing ·        Virtual and augmented reality marketing ·        Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.Â

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company''s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation''s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer''s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Marketing - Kenneth Le Meunier-Fitzhugh

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Objev podobné jako Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans

''Required reading for everyone'' Adam RutherfordShortlisted for the Royal Society Science Book Prize 2021 Medicine, education, psychology, economics - wherever it really matters, we look to science for guidance. But what if science itself can''t always be relied on?In this vital investigation, Stuart Ritchie reveals the disturbing flaws in today''s science that undermine our understanding of the world and threaten human lives. With bias, careless mistakes and even outright forgery influencing everything from austerity economics to the anti-vaccination movement, he proposes vital remedies to save and protect science - this most valuable of human endeavours - from itself.* With a new afterword by the author *''Thrilling... Reminds us that another world is possible'' The Times, Books of the Year''Excellent... We need better science. That''s why books like this are so important'' Evening Standard

Objev podobné jako Science Fictions - Stuart Ritchie

“Relatable characters, familiar scenarios, and gentle humor make this a remarkably satisfying read.” —Horn Book Magazine, Starred Review The second book in the acclaimed series is now in paperback! From the creators of the Schneider Award-winning books A Friend for Henry and Henry, Like Always, this delightful beginning chapter book about embracing new experiences stars a sweet and sensitive child on the autism spectrum. It’s Field Trip Day! Henry's class is excited to visit the museum, but Henry is not so sure. The museum means maybe seeing dinosaurs, Henry's favorite. But it also means a lot of things that are new: a noisy school bus ride, a building full of echoes and hallways, and plenty of chances to get lost! Will he find something that makes all of this new worth the trip? Come along with Henry in this funny, bighearted tale about trying new things, exploring new places, and finding the courage to make yourself heard.JUST RIGHT FOR BEGINNING READERS: With short chapters and simple text, this book is perfect for newly independent readers who are just moving on to longer books. FIRST FIELD TRIP: This story will encourage and reassure any child beginning school or preparing to embark on their first field trip as Henry navigates the excitement (and potential anxiety) that comes with doing new things for the first time. GREAT BACK-TO-SCHOOL READ: Perfect for any reader starting a new school year, the Henry series explores common school experiences in a gentle, funny, and encouraging way. DIVERSE STORIES: Centering neurodivergent kids is vital to expanding diverse representation across books for all ages. The Henry series provides a mirror and a window for kids on the autism spectrum and their friends to see themselves in the stories they read. AN AWARD-WINNING TEAM: Jenn Bailey and Mika Song received a Schneider Family Book Honor Award for their picture book A Friend for Henry. See how the story continues in this classic-feeling early reader series based on the same character!Perfect for: Newly independent readers Parents of kids on the spectrum Librarians, teachers, and booksellers looking for a children’s book that offers a window into the experience of autism Kids with varying levels of social anxiety Gift givers looking for a sweet and relatable book about trying new things Author: Kansas City, Missouri Illustrator: New York City, NY

Objev podobné jako Henry and the Something New - Jenn Bailey

New edition of the national blockbuster and New York Times bestseller—with more than a dozen new front pages, including Obama's election and inauguration, his first trip abroad, the financial meltdown, Madoff, and more. One of the most popular gift books of the 2008 holiday season now includes the history-making Obama front pages and so much more. The book and three accompanying DVDs contain new front pages through May 2009. The nearly 55,000 pages in the book and DVDs date back to 1851 and provide the reader an unprecedented opportunity to experience the news as it was being reported. Essays by Jill Abramson, Richard Bernstein, Ethan Bronner, Roger Cohen, Gail Collins, Helene Cooper, Thomas L. Friedman, William Grimes, Caryn James, Gina Kolata, Paul Krugman, David Leonhardt, Steve Lohr, Frank Rich, Carla Anne Robbins, Gene Roberts, William Safire, Serge Schmemann, Sam Tanenhaus, and John Noble Wilford. DVD-ROMs run on a PC (Windows 2000/XP or later) or Mac (OSX 10.4.8 or later) with Adobe 8.0 or later. Free download available on the DVD-Roms. "With the publishing of this stunning volume of the most momentous front pages of the past 150 years, accompanied by DVDs with every single Times front page ever published, a sprawling snapshot of human civilization as Americans saw it—is suddenly at our fingertips." —Ted Anthony, The Associated Press "[A] satisfyingly hefty volume…reminding you of how the experience of reading the newspaper is at once public and intimate, of the enduring, essential, all-important power of the printed word." —Francine Prose, O: The Oprah Magazine "Worth buying a coffee table for." —Dwight Garner, The New York Times about The New York Times The New York Times is regarded as the world's pre-eminent newspaper. Its coverage is known for its exceptional depth and breadth, with reporting bureaus throughout the United States and in 26 foreign countries. The Times has the largest circulation of any seven day newspaper in the U.S. It has been awarded many journalism awards over the years, including a total of 94 Pulitzer Prizes and citations, which is far more than any other newspaper.

Objev podobné jako The New York Times: The Complete Front Pages 1851-2009 - Bill Keller

The landmark guide that built a generation of extraordinary leaders—fully updated and revised The definitive guide to 21st Century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of business—and this revised and updated edition provides the data and insights you need to address them all. Jack Zenger and Jim Folkman’s proprietary 360 feedback assessment of leaders in the real world—how they lead, what works, and what doesn’t—provides the data that makes The Extraordinary Leader unique in a crowded field of such books. In this new edition, the authors deliver proven lessons based on feedback from 120,000 leaders from all corners of the globe. Inside, you’ll find: • New chapters on leadership competencies, cross training, and self-development • New methods for getting inspired and empowered by demystifying leadership• New evidence on many ways leaders can singlehandedly boost innovation, employee engagement, profitability, and more• New research on the importance of developing strong leadership teams If you’re looking to dramatically step up your leadership game, if you’re looking for hard evidence of how to do it the right way, and if you’re looking to drive measurable positive change in your organization—you need look no further. The New Extraordinary Leader, Third Edition delivers the information and insight you need to lead effectively in today’s volatile, global economy.

Objev podobné jako The New Extraordinary Leader, 3rd Edition: Turning Good Managers into Great Leaders - John Zenger, Joseph Folkman

A Foyles Top Ten Read for August From bestselling author Jonathan Mahler, comes a sweeping chronicle of four years in 1980s New York that would transform the city and leave it more divided than ever. A rollicking, real-life Bonfire of the Vanities, featuring the larger-than-life personalities of Donald Trump, Spike Lee, Ed Koch, Al Sharpton, Rudy Giuliani, and countless others.New York City entered 1986 as a city reborn, with record profits on Wall Street sending waves of money splashing across Manhattan and bringing a once-bankrupt and reeling city back to life. But it also entered 1986 as a city divided. Nearly one-third of the city s Black and Hispanic residents were living below the poverty line. Thousands of New Yorkers were sleeping in the streets and in many cases addicted to drugs, dying of AIDS, or suffering from mental illness. The manufacturing jobs that had once sustained a thriving middle class had vanished. Long-simmering racial tensions were boiling over.Over the next four years, a singular confluence of events involving a cast of outsized, unforgettable characters would widen those divisions into chasms. Ed Koch. Donald Trump. Al Sharpton. The Central Park Five. Larry Kramer. Spike Lee. Rudy Giuliani. Howard Beach. Tawana Brawley. The Preppy Murder. The Tompkins Square Riots. Jimmy Breslin. Ivan Boesky. Do the Right Thing, Wall Street, crack, the AIDS epidemic, Black Monday and, of course, ready to pour gasoline on every fire the tabloids.In The Gods of New York, bestselling author Jonathan Mahler tells the story of these outsized characters and of these convulsive, defining years. It s an exuberant, kaleidoscopic, and deeply immersive portrait of a city in transformation, one whose long-held identity was suddenly up for grabs: Could it be both the great working-class city, drawing in and lifting up immigrants from around the world and the money-soaked capital of global finance? Could it retain a civic culture a common idea of what it meant to be a New Yorker when the rich were building a city of their own and vast swaths of its citizens were losing faith in the systems that were intended to protect them? New York was one thing at the dawn of 1986; it would be something very different as 1989 came to a close. This book is the story of how that happened.

Objev podobné jako The Gods of New York - Jonathan Mahler

In a dazzlingly original work of non-fiction, the Pulitzer-Prize winning author of The Underground Railroad recreates the exuberance, the chaos, the promise, and the heartbreak of New York. Here is a literary love song that will entrance anyone who has lived in - or spent time - in the greatest of American cities.A masterful evocation of the city that never sleeps, The Colossus of New York captures the city''s inner and outer landscapes in a series of vignettes, meditations, and personal memories. Colson Whitehead conveys with almost uncanny immediacy the feelings and thoughts of longtime residents and of newcomers who dream of making it their home; of those who have conquered its challenges; and of those who struggle against its cruelties. Whitehead''s style is as multilayered and multifarious as New York itself: Switching from third person, to first person, to second person, he weaves individual voices into a jazzy musical composition that perfectly reflects the way we experience the city. There is a funny, knowing riff on what it feels like to arrive in New York for the first time; a lyrical meditation on how the city is transformed by an unexpected rain shower; and a wry look at the ferocious battle that is commuting. The plaintive notes of the lonely and dispossessed resound in one passage, while another captures those magical moments when the city seems to be talking directly to you, inviting you to become one with its rhythms. The Colossus of New York is a remarkable portrait of life in the big city. Ambitious in scope, gemlike in its details, it is at once an unparalleled tribute to New York and the ideal introduction to one of the most exciting writers working today.

Objev podobné jako The Colossus of New York - Colson Whitehead

A brilliant, no-nonsense profile of the criminal mind, newly updated in 2022 to include the latest research, effective methods for dealing with hardened criminals, and an urgent call to rethink criminal justice from expert witness Stanton E. Samenow, Ph.D. “Utterly compelling reading, full of raw insight into the dark mind of the criminal.”—John Douglas, author of the #1 New York Times bestseller Mind HunterLong-held myths defining the sources of and remedies for crime are shattered in this groundbreaking book—and a chilling profile of today’s criminal emerges. In 1984, Stanton Samenow changed the way we think about the workings of the criminal mind, with a revolutionary approach to “habilitation.” In 2014, armed with thirty years of additional knowledge and insight, Samenow explored the subject afresh, explaining criminals’ thought patterns in the new millennium, such as those that lead to domestic violence, internet victimization, and terrorism.Since then the arenas of criminal behavior have expanded even further, demanding this newly updated version, which includes an exploration of social media as a vehicle for criminal conduct, new pharmaceutical influences and the impact of the opioid crisis, recent genetic and biological research into whether some people are “wired” to become criminals, new findings on the effectiveness of cognitive behavioral therapy, and a fresh take on criminal justice reform. Throughout, we learn from Samenow’s five decades of experience how truly vital it is to know who the criminals are and how they think. If equipped with that crucial understanding, we can reach reasonable, compassionate, and effective solutions.From expert witness Dr. Stanton E. Samenow, a brilliant, no-nonsense profile of the criminal mind, updated to include new influences and effective methods for dealing with hardened criminals

Objev podobné jako Inside the Criminal Mind (Newly Revised Edition) - Stanton Samenow

How to create our industrial future with inspiration and lessons from the originators of the industrial revolution.Climate change, global disruption, and labor scarcity are forcing us to rethink the underlying principles of industrial society. In The New Lunar Society, David Mindell envisions this new industrialism from the fundamentals, drawing on the eighteenth century when first principles were formed at the founding of the Industrial Revolution. While outlining the new industrialism, he tells the story of the Lunar Society, a group of engineers, scientists, and industrialists who came together to apply the principles of the Enlightenment to industrial processes. Those principles were collaboration, the marriage of practical and scientific knowledge, and the belief that the world could progress through making things.The Lunar Society included pioneers like James Watt, Benjamin Franklin, and Josiah Wedgwood, and their conversations no less than ignited the Industrial Revolution and shaped the founding of the United States. Telling the stories of these makers in parallel with those of our current moment of crisis on multiple fronts, Mindell argues for a new industrialism. He asks: What does industry look like when it strives to optimize for the lowest carbon footprint as well as the greatest profit? When it values resilience as much as efficiency? When it upholds dignified, inclusive, sustainable work? Optimistic but not utopian about our ability to build the world, The New Lunar Society shines a light on how a new generation can reanimate the best ideas of our thinking doer forebears and begin to build a future that is both realistic and human-centered.

Objev podobné jako The New Lunar Society - David A. Mindell

A brand new book from the Sunday Times and internationally bestselling author of The Silk Roads 'Masterly mapping out of a new world order' – Evening Standard Revised and updated edition The New Silk Roads takes a fresh look at the relationships being formed along the length and breadth of the ancient trade routes today. The world is changing dramatically and in an age of Brexit and Trump, the themes of isolation and fragmentation permeating the western world stand in sharp contrast to events along the Silk Roads, where ties are being strengthened and mutual cooperation established. This prescient contemporary history provides a timely reminder that we live in a world that is profoundly interconnected. Following the Silk Roads eastwards from Europe through to China, by way of Russia and the Middle East, Peter Frankopan assesses the global reverberations of continual shifts in the centre of power – all too often absent from headlines in the west. The New Silk Roads asks us to re-examine who we are and where we stand in the world, illuminating the themes on which all our lives and livelihoods depend. The Silk Roads, a major reassessment of world history, has sold over 1 million copies worldwide.

Objev podobné jako The New Silk Roads - Professor Peter Frankopan

The contemporary classic from ''our supreme post-modernist'' (Ian McEwan) - expanding the possibilities of the noir detective novel - whose writing ''shines with intelligence and originality'' (Don DeLillo)The New York Trilogy is the most astonishing work by America''s most consistently astonishing writer: three interconnected novels that exploit the riveting elements of classic detective fiction to achieve a radical new genre - a profound and unsettling existentialist enquiry in the tradition of Kafka or Borges. In each story the search for clues leads to remarkable coincidences in the universe as the simple act of trailing a man ultimately becomes a startling investigation of what it means to be human. The result is the modern novel at its finest which will shock, transfix and astound every reader.''Marks a new departure for the American novel.'' Observer''A shatteringly clever piece of work . . . Utterly gripping, written with an acid sharpness that leaves an indelible dent in the back of the mind.'' Sunday Telegraph''One of the great American prose stylists of our time.'' New York Times''Auster really does possess the wand of the enchanter.'' New York Review of Books

Objev podobné jako The New York Trilogy - Paul Auster

Your Guidebook for Parenting Teens in the New Teenage Years“If you are a parent―or have children in your life in any significant way and that you love―this book is required reading.” ―Michael Hainey, author of New York Times bestseller After Visiting FriendsBook Authority''s Best Parenting Book of All Time Awards#1 Best Seller in School Age Children, Parenting Teenagers, Child Psychology, Adolescent Psychology, Anxieties & Phobias, and HyperactivityA parenting wake-up call that could change how you raise your child.Learn about the “New Teen” and how to adjust your parenting skills. Strategies for parenting teens are now beginning years too late. Kids are growing up with nearly unlimited access to social media and the internet, and unprecedented academic, social, and familial stressors. Starting as early as eight years old, children are exposed to information, thought, and emotion they are unprepared to process.Unprecedented teenage depression and anxiety. Because of the exposure they face, kids are emotionally overwhelmed at a young age and often are continuing to search for a sense of self well into their twenties.Urgent advice for parents of teens. Dr. John Duffy’s parenting book is a necessary guide that addresses the hidden phenomenon of the changing teenage brain. Dr. Duffy, a nationally recognized expert in parenting for nearly twenty-five years, provides a guidebook for parents raising children who are growing up quickly and dealing with unresolved adolescent issues that can lead to anxiety and depression.Inside you will:Realize the overwhelming circumstances of today’s teens and understand the changing landscape of adolescenceFind a revised, conscious parenting plan that addresses the needs of the New TeenDiscover the joy in parenting again by reclaiming the role of your teen’s ally, guide, and consultantIf you enjoyed parenting books such as The Yes Brain, How to Raise an Adult, The Teenage Brain, Untangled, or The Conscious Parent, you''ll love Parenting the New Teen in the Age of Anxiety.

Objev podobné jako Parenting the New Teen in the Age of Anxiety - Dr. John Duffy

The renowned cocktail bible, fully revised and updated by the legendary bartender who set off the cocktail craze—featuring over 100 brand-new recipes, all-new photography, and an up-to-date history of the cocktail.NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY THE ATLANTA JOURNAL-CONSTITUTIONThe Craft of the Cocktail was the first real cookbook for cocktails when it first published in 2002, and it has had a remarkable influence on bartending. With this new edition, the original gets a delicious update, bringing expertise from Dale DeGroff, the father of craft cocktails, to the modern bar for a new generation of cocktail enthusiasts. The beloved histories, culture, tips, and tricks are back but all are newly revised, and DeGroff''s favorite liquor recommendations are included so you know which gin or bourbon will mix just right.

Objev podobné jako New Craft of the Cocktail - Dale DeGroff

Recognizing what we are reading--the genre--is crucial for understanding any written work, including the books of the New Testament. However, we may not always realize we use genre categories as we interpret, whether explicitly or implicitly. Embedded genres, or genres within genres, can substantively impact the interpretation of an entire New Testament book.This short, accessible book by a widely respected scholar and seasoned teacher introduces embedded genres, their impact on New Testament interpretation, and how they contribute to the message of the New Testament authors. Jeannine Brown offers hermeneutical guidance for interpreting embedded genres and explores the hermeneutical questions they raise. She focuses on three case studies of embedded genres that have been contested, underidentified, or underappreciated across the New Testament corpus: the Christ poem in Philippians 2, riddles in Matthew, and the household code in 1 Peter.Students of the New Testament, pastors, and ministry leaders will value this work.

Objev podobné jako Embedded Genres in the New Testament - Jeannine K. Brown

A propulsive page-turning thriller following the hit reality TV show Garden State Goddesses where secrets are uncovered, intense rivalries surface, and a startling murder propels a producer on a riveting quest for the truth.On this season of Garden State Goddesses: Getting canceled means getting killed.When Hope Bennett marries Carmela’s brother, Leo, she becomes not only a Fontana, but a Garden State Goddess—and not everyone is happy. Secrets will be revealed, decades-long rivalries will surface, and a sudden murder will lead to a reality reckoning no one is prepared for—least of all the show’s producer, Eden, who must race to catch a killer and save the most dramatic season of all time.“Juicy, gossipy, and deliciously vicious, one thing is certain: this New Jersey neighborhood has enough secrets to guarantee renewal. Readers will be clamoring for season two of this funny, dark guilty pleasure.” —KATY HAYS, New York Times bestselling author of The Cloisters “Like the best, most addictive reality TV, The Really Dead Wives of New Jersey is about people behaving badly—lying, cheating, back-stabbing, and worse. I started reading for all the juicy drama, but it was the murder mystery that had me racing through pages at the end.” —ANA REYES, New York Times bestselling author of The House in the Pines “Secrets, gallows humor, campy reality TV stars, and an Instagram gossip account called Shady Di—Astrid Dahl’s The Really Dead Wives of New Jersey is the kind of book I wanted to live inside. LOLing and gasping my way through, I nearly wished I’d written it myself!” —ANNA DORN, author of Perfume & Pain

Objev podobné jako The Really Dead Wives of New Jersey - Astrid Dahl

Ride along with Pete and his friends in this STEM-themed picture book from the #1 New York Times bestselling classic series Pete the Cat!“UGH! It''s snug in the bug!”Pete the Cat just got some new wheels. Beep, beep! And as he''s grooving down the street, he bumps into 1 friend, 2 friends, 3!When they pile up in the car, Pete can''t keep count and wonders if there is room for everyone.In his fifteenth hardcover picture book, Pete the Cat learns that there''s always room for friends.From the authors of the #1 New York Times bestselling Pete the Cat series, James and Kimberly Dean, this picture book is reminiscent of Pete favorites like Perfect Pizza Party and perfect for fans of Grumpy Monkey by Suzanne Lang.Don''t miss Pete''s other adventures, including Pete the Cat: I Love My White Shoes, Pete the Cat: Rocking in My School Shoes, Pete the Cat and His Four Groovy Buttons, Pete the Cat Saves Christmas, Pete the Cat and His Magic Sunglasses, Pete the Cat and the Bedtime Blues, Pete the Cat and the New Guy, Pete the Cat and the Cool Cat Boogie, Pete the Cat and the Missing Cupcakes, Pete the Cat and the Perfect Pizza Party, Pete the Cat: Crayons Rock!, Pete the Cat’s Groovy Imagination, Pete the Cat Plays Hide-and-Seek, and Pete the Cat Screams for Ice Cream!

Objev podobné jako Pete the Cat's Cool New Ride - Dean James, Kimberly Dean

''Part memoir, part shoe leather investigative journalism, The New Mafia is a vital exploration of how organised crime takes hold of a society from the bottom up and spreads around the world.'' -Miles Johnson, author of Chasing Shadows''Beautifully written, excellently researched.'' -Mick Van Wely''An exceptional investigation into the global muscle of the Calabrian mafia.'' -StrongWords book of the week''It''s easy to think you''re listening to a thriller or TV drama but this is real life... impeccably researched... [Sanne de Boer is] an unstoppable force'' -Bookriot The ''Ndrangheta mafia is one of the most powerful criminal organizations in the world. Bound together by blood ties, sworn to a code of silence and steeped in religious ritual, they are the force behind a litany of violence and corruption. In The New Mafia, journalist Sanne De Boer takes us deep inside this extraordinary and ascendant criminal group.The New Mafia is an engrossing insight into a brutal criminal organisation: the ''Ndrangheta. Bound together by blood ties, sworn to a code of silence and steeped in religious ritual, they originated in Southern Italy but today are one of the most powerful networks in the world, and responsible for a litany of violence, drugs and corruption throughout Europe and beyond.As investigative journalist Sanne De Boer settled into her new home on the Calabrian coast, she wondered who was behind the unsettling crimes in her neighbourhood - a car set alight in the middle of the night and, soon after, two men found shot dead. Speaking to people intimately connected to the ''Ndrangheta and uncovering their links to the rest of the world, De Boer finds out how the group became so dominant, and how all our lives are increasingly - and shockingly - affected by the influence of organised crime.

Objev podobné jako The New Mafia - Sanne de Boer

How the US-China rivalry is reshaping global power, democracy, and the international order. A new Cold War is unfolding—one that will define the future of the international order. In Lessons from the New Cold War, editor Hal Brands assembles an all-star cast of the most influential thinkers in foreign policy, defense strategy, technology, and economics to grapple with the defining geopolitical rivalry of our time: the competition between the United States and China. Over the past decade, Washington has placed its contest with Beijing at the center of its national strategy, forging a rare consensus across the political spectrum. But as this global confrontation intensifies—across supply chains, the Taiwan Strait, and cyberspace—key questions remain. Where is America succeeding? Where is it falling short? And how can it prepare for what lies ahead? Through a sweeping analysis that spans cutting-edge technology, economic decoupling, and military strategy, this book explores the multilayered nature of the conflict. Contributors examine China's assertive economic statecraft and its ambitions for a new global order, the shifting nuclear balance and the intelligence war, the complex web of Indo-Pacific alliances, and the ideological struggle over democracy and authoritarianism. Covering vital topics like semiconductor supremacy, democracy's durability, India's strategic role, and the future of US leadership, this incisive collection offers an unflinching assessment of the new Cold War's stakes—and a roadmap for navigating its challenges. Essential reading for policymakers, scholars, and anyone concerned with the global balance of power, it is a vital guide to a rivalry that is reshaping the twenty-first century.

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'An illuminating book for the interested citizen as well as for those making policy' HILLARY RODHAM CLINTON'An important, crystal-clear account of contemporary global geopolitics... Essential reading' PETER FRANKOPAN'An excellent short guide: concise, informed, and full of insight' SIR LAWRENCE FREEDMANWe have entered a new Cold War. The contest between America and China is global and unbridgeable, and it encompasses all major instruments of statecraft - economic, political and military.It has its tinder box: Taiwan. And both protagonists are working hard to draw allies to their side from across the world. We stand at its beginning.But this Cold War is nothing like the conflict between the Soviet Union and the West which defined the second half of the twentieth century. We need new ideas to navigate its risks and avoid a globally devastating hot war. In this urgent and necessary book, Robin Niblett argues that only by looking back can we learn the lessons to guide us through this new reality: he goes through the ten ways in which the New Cold War is different and offers five rules for navigating its onset.How we manage this contest will determine not only whether there is still space for international cooperation to deal with our many global challenges, from the climate emergency to the technological revolution, but also who will lead the twenty-first century and, quite simply, the course of all our futures.

Objev podobné jako The New Cold War - Robin Niblett

The more Carter Devereux, a professor of archeology, researches and studies the history of the human species, the more he becomes convinced that Solomon was onto something when he said: “The thing that hath been, it is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, See, this is new? It hath been already of old time, which was before us. There is no remembrance of former things; neither shall there be any remembrance of things that are to come with those that shall come after.” Ecclesiastes 1:9 -11 (Circa 940 BC). Carter’s research and exploration into this history takes him to South America, India, and the Middle East, where he makes mind-boggling discoveries which challenge our entire view of human history. And before long, Carter finds himself with not only a large number of critics from across the world, but also a number of ardent followers. Through the ages kings, rulers, power seekers and governments, have been trying secretly, and sometimes not so secretly, to get their hands on artifacts believed to have immense power. Examples include the Holy Grail, the Ark of the Covenant, Bachal Isu – the staff of Moses, carried by David, and the King of Kings, Jesus Christ, the Spear of Destiny, the time machine “the glock” created by the Germans during WWII, and ancient lost cities with hidden fortunes of gold and artifacts with unimaginable powers. There is a no shortage of unscrupulous, power hungry people who will do anything, including kill, to possess these relics- if they exist. Most frightening of them all are the ancient texts that speak of earth’s destruction by nuclear weapons thousands of years ago. Do those nuclear weapons still exist? If so where are they? Can Carter Devereux discover them before anyone else can? ~~~ Nothing New Under The Sun is the first book in J C Ryan’s Carter Devereux Mystery Thriller series: a full-length novel and a thought-provoking mystery about the discovery of antediluvian human civilizations and the terrifying consequences of digging up the past.

Objev podobné jako Nothing New Under The Sun - J.C. Ryan

The fully updated and expanded edition of the bestselling The Marvel Book: a comprehensive guide to the vast, interconnected Marvel Comics Multiverse.Featuring brand-new and updated character profiles alongside major Marvel Comics events, The Marvel Book: New Edition is the one reference book no fan should be without. Meticulously researched and expertly written, this expanded edition explores the amazingly diverse and exciting Marvel Comics Multiverse in staggering detail, offering everything you need to know in one beautiful package.Immerse yourself in the expansive world of Marvel Comics:Features 48 pages of new content from major Marvel Comics events, including X of Swords, Empyre, Heroes Reborn, Death of Doctor Strange, Devil''s Reign, and Dark Web.Iconic illustrations and artworks from Marvel Comics artists bring each entry to life.A fresh new exploration of the franchise for Marvel fans young and old.The Marvel Book explores the key concepts, characters, and events that have defined and shaped Marvel Comics throughout the decades. This revealing and invaluable roadmap to a boundless comics universe is one that no Marvel fan will want to miss!© 2025 MARVEL

Objev podobné jako The Marvel Book New Edition - Stephen Wiacek

This irresistible follow-up to the bestselling, award-winning The Littlest Yak celebrates new siblings and the way that a heart can grow to fit even more love inside! Gertie the yak is back! And she's going to be a big sister! Gertie wants the new baby to feel right at home, so she paints a welcome sign, knits a bib and plans to share all her favourite things. But when Gertie realises she might have to share Mummy too, she starts to have a bit of a wobble... This adorable and touching new adventure for the littlest yak reassures with warmth and humour as Gertie learns that, with the new arrival, she's loved a whole heartful more! Also by Lu Fraser & Kate Hindley: ​The Littlest Yak WINNER of Oscar's Book Prize 2021 WINNER of the Sainsburys Book Award 2021The Littlest Yak: Home is Where the Herd Is By Lu Fraser, illustrated by Sarah Warburton:One Camel Called Doug Mavis the Bravest

Objev podobné jako The Littlest Yak: The New Arrival - Lu Fraser

Charts the development of progressive Christianity's engagement with modern science, historical criticism, and liberal humanism Christians who have doubts about the existence of God? Who do not believe in the divinity of Jesus? Who reject the accuracy of the Bible? The New Heretics explores the development of progressive Christianity, a movement of Christians who do not reject their identity as Christians, but who believe Christianity must be updated for today's times and take into consideration modern science, historical criticism, and liberal humanism. Drawing on three years of ethnographic fieldwork in North America, Rebekka King focuses on testimonies of deconversion, collective reading practices, and the ways in which religious beliefs and practices are adapted to fit secular lives. King introduces the concept of "lived secularity" as a category with which to examine the ways in which religiosity often is entangled with and subsumed by secular identities over and against religious ones. This theoretical framework provides insight into the study of religious and cultural hybridity, new emerging groups such as "the nones," atheism, religious apostasy, and multi-religious identities. The New Heretics pays close attention to the ways that progressive Christians understand themselves vis-à -vis a conservative or fundamentalist Christian "other," providing context concerning the presumed divide between the religious right and the religious left. King shows that while it might be tempting to think of progressive Christians as atheists, there are religious and moral dimensions to their disbelief. For progressive Christians the act of questioning and rejecting God—alongside other theological tenets—is framed as a moral activity. Ultimately, the book showcases the importance of engaging with the ethics of belief in understanding contemporary Christianity.

Objev podobné jako The New Heretics - Rebekka King

Hailed as Newby''s ''masterpiece'', Love and War in the Apennines is the gripping real-life story of Newby''s imprisonment and escape from an Italian prison camp during World War II.After the Italian Armistice of 1943, Eric Newby escaped from the prison camp in which he''d been held for a year. He evaded the German army by hiding in the caves and forests of Fontanellato, in Italy''s Po Valley. Against this picturesque backdrop, he was sheltered for three months by an informal network of Italian peasants, who fed, supported and nursed him, before his eventual recapture.‘Love and War in the Apennines’ is Newby''s tribute to the selfless and courageous people who were to be his saviours and companions during this troubled time and of their bleak and unchanging way of life. Of the cast of idiosyncratic characters, most notable was the beautiful local girl on a bike who would teach him the language, and eventually help him escape; two years later they were married and would spend the rest of their lives as co-adventurers. Part travelogue, part escape story and part romance, this is a mesmerising account of wisdom, courage, humour and adventure, and tells the story of the early life of a man who would become one of Britain''s best-loved literary adventurers.

Objev podobné jako Love and War in the Apennines - Eric Newby