crossing the chasm marketing and selling disruptive products to mainstream customers 0062292986

Kniha - autor Geoffrey A. Moore, 274 stran, anglicky, brožovaná bez přebalu lesklá The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Objev podobné jako Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (0062292986)

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Objev podobné jako Crossing the Chasm - Geoffrey A. Moore

Učebnice poskytuje systematický přístup k mezinárodnímu marketingu a obchodu s důrazem na kulturní rozdíly. Autoři nabízejí praktické rámce a propojení s experientálním x-culture projektem. Kniha je určena studentům i praktikům působícím v globálním prostředí.

• Praktické rámce pro mezinárodní obchodní strategie
• Propojení s reálným x-culture learning projektem
• Zaměření na kulturní sebereflexi a lokální znalosti
• Komplexní pokrytí komunikace, rozhodování a plánování

Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras

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kniha The World of the Dark Crystal
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The Germanic tribes occupied lands extending from the river Rhine east to the Vistula, and from the Danube north to Scandinavia. Their homelands formed the northern frontiers of the Roman Empire, but despite large-scale military and political efforts, the Romans never conquered or fully subjugated this territory. Raoul McLaughlin presents new translations of all the significant Roman sources relating to contact and conflict between Rome and the people of the land they called Germania. The first great interaction between Rome and the Germans occurred with the mass population movements of 120 BC. The Cimbri and Teutones inflicted severe defeats on the Roman Republic before surging south to invade Italy. Over the succeeding centuries, Germans beyond the Rhine threatened the empire with raids, invasions and further migrations. In response the Romans launched retaliatory campaigns, pre-emptive strikes and large-scale operations to seize and control Germanic territory. When these conquests failed, every subsequent Roman emperor was forced to commit a large proportion of their military and economic resources to defend the Empire from the perceived Germanic threat. This volume covers events up to AD 68, including Julius Caesar's campaigns across the Rhine, the Augustan conquest of Germania as far as the Elbe and ... Unknown localization key: "more"

Objev podobné jako The Ancient Germans and Rome, 120 BC to AD68 - Raoul McLaughlin

The Germanic nations of northern Europe resisted the Romans, forcing them to confine their empire within the heavily militarized Rhine and Danube frontiers. Despite fierce wars and repeated invasions, German tribes retained their independence until, in Late Antiquity, they surged forth to overrun and dismantle the Roman Empire itself. This collection of Greek and Latin sources gives accounts of ancient Germans beyond the northern frontiers of the Roman Empire written by those who were present at the time. These records include German service in the Roman army, the impact of civil war and the origin and development of later tribal groups. Chapters cover the Batavian Revolt (AD 69-70), the Marcomannic Wars of the Emperor Marcus Aurelius (AD 166-180), and later Rhine campaigns against the Alamanni. The final chapters cover the Migration Era, with the Germanic conquest of the Roman Empire, from the Gothic invasions to the Vandal capture of North Africa. This book is a valuable resource for ancient historians, classicists, archaeologists, and interested others, featuring events from the formation of the Rhine-Danube frontiers in the first century, to the collapse of the Western Roman Empire in the fifth century AD.

Objev podobné jako The Ancient Germans and Rome, AD 68 to 500 - Raoul McLaughlin

With 98 per cent of UK households online and over 4.9 billion social media users globally, the potential for individuals to spread defamatory content has surged. This compelling book considers the effects of the digital era on English defamation law. Exploring the challenges posed by affordable technology, viral sharing and technological advancements such as AI, the book highlights the complexities claimants face in the current environment. Offering invaluable guidance for navigating this rapidly evolving legal landscape, the book explores the way defamation relates to, and intertwines with, data protection law and particularly with the UK GDPR’s right to be forgotten.

Objev podobné jako Defamation in the Digital Age and the ‘Right to be Forgotten’ - Fiona Brimblecombe

Kniha The Female Nude od Lyndy Nead představuje první kritické feministické zkoumání ženského aktu v dějinách západního umění. Autorka analyzuje, jak se vytvářejí přijatelné a nepřijatelné obrazy ženského těla a jaké společenské mechanismy stojí za jeho zobrazením. Publikace zůstává aktuální díky probíhajícím debatám o patriarchátu, objektifikaci a pornografii.

• Průkopnická feministická analýza ženského aktu v dějinách umění
• Čtivý a poutavý výklad vhodný pro studenty i odborníky
• Aktualizované vydání Routledge Classics s novým autorčiným předmluvou
• Široký záběr od klasického období po 80. léta 20. století

Objev podobné jako The Female Nude - Lynda Nead

Interaktivní naučná kniha s lift-the-flap okénky umožňuje dětem prozkoumat džungli a její obyvatele. Obsahuje detailní ilustrace a fakta o exotických zvířatech. Vhodné pro zvídavé děti od předškolního věku.

• Interaktivní zvedací okénka podporují zvědavost
• Detailní ilustrace a fakta o exotických zvířatech
• Vhodné pro první seznámení s přírodopisem
• Kvalitní provedení odolné pro dětské ruce

Objev podobné jako Look Inside the Jungle - Minna Lacey

Kniha obsahuje třináct detektivních příběhů, ve kterých se Sherlock Holmes vrací po třech letech, kdy byl považován za mrtvého. Holmes řeší záhady včetně případu Norwoodského stavitele, šifry Tančících mužů a záhady Šesti Napoleonů. Příběhy kombinují prvky detektivky, dedukce a napětí.

• Kanonické dílo Sherlocka Holmese
• Třináct napínavých detektivních příběhů
• Vydání v češtině pro české čtenáře
• Návrat legendárního detektiva po předpokládané smrti

Objev podobné jako The Return of Sherlock Holmes - Sir Arthur Conan Doyle

Kniha vypráví skutečný příběh švédského dobrodruha Mikaela Lindnorda, kterému během extrémního závodu v Jižní Americe začal dělat společnost toulavý pes Arthur. Navzdory náročným podmínkám a 435 mil dlouhé trase pes tým neopustil a vytvořilo se mezi nimi silné pouto. Mikael se nakonec rozhodl psa zachránit a přivézt ho do Švédska.

• Skutečný a dojemný příběh o přátelství
• Inspirující vyprávění o oddanosti a vytrvalosti
• Kniha, která se dočkala filmové adaptace
• Ideální pro milovníky psů a dobrodružných příběhů

Objev podobné jako Arthur the King - Mikael Lindnord

Román vypráví příběh Nelly Woodwardové a Gussie Mertonové, které spojí neobvyklé přátelství. Jejich životy se protnou v sídle Nethercombe, kde komunita obyvatel nově vybudovaných domků čelí společným výzvám. Kniha zkoumá témata odolnosti, vztahů a důsledků realitní krize.

• Poutavý příběh o nečekaném přátelství a rodinných vazbách
• Atmosféra anglického venkova a komunitního života
• Autorka Marcia Willett je známá svými citlivě napsanými romány
• Vhodné pro čtenáře, kteří oceňují rodinná dramata a charakterové studie

Objev podobné jako The Courtyard - Marcia Willett

How many times have you spotted an empty site and dreamt about developing it? And how many times have you given up because of the difficulty of persuading the landowner to sell you the land? Many architects have built their own house, but few have made the leap to become a fully-fledged architect developer. As trained problem solvers, architects are in a strong position to release value from sites and spot opportunities. They’re able to work up creative solutions, which a non-architect developer might. Featuring illustrated case studies and practical guidance, this is the first book aimed at the architect developer that covers every stage of the development process, from finding land through to raising capital, understanding risk and marketing and selling.

Objev podobné jako How to Be an Architect Developer - Amanda Baillieu, Gus Zogolovitch

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

Objev podobné jako The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers - Erik Peterson, Tim Riesterer

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber. In this book, readers will learn about: How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growthThe Seven Steps of Meaningful Marketing, including “Think Citizens Not Consumers,” “Solve Problems from the Everyday to the Epic,” and “People are the New Media”How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 ... Unknown localization key: "more"

Objev podobné jako Good Is the New Cool Guide to Meaningful Marketing - Afdhel Aziz, Bobby Jones

The Ultimate Guide to Becoming a Christian Children’s Author So you want to write a children’s book? Not just any children’s book. You want it to be tailored to the Christian market so it has kingdom significance. Or maybe you have already authored and published a children’s book in the Christian market, but you aren’t seeing the sales you had hoped. If either of these describes you, then dive into the pages of this book. Absorb the shared insights of two industry insiders as well as some of their well-published and talented colleagues. Apply their insights to your writing. Experience the satisfaction that comes from effective selling strategies. In Writing and Selling Children’s Books in the Christian Market—from Board Books to YA, learn industry insights from best-selling author Michelle Medlock Adams, whose books have sold more than four million copies, and agent and award-winning author Cyle Young. Together this dynamic duo—along with some of their well-published colleagues—share everything you need to know to write, illustrate, pitch, publish, and market your children’s or young adult book. If you’ve ever wanted to write and sell well, this book will show you how. Check them out at: michellemedlockadams.com and cyleyoung.com.

Objev podobné jako Writing and Selling Children's Books in the Christian Market - Cyle Young, Michelle Medlock Adams

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

Put into practice today''s winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It''s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here''s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Objev podobné jako The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources - Neil Rackham

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

Invite your favorite villagers over for a delicious meal with Animal Crossing: The Unofficial Cookbook, filled with 50+ recipes inspired by fan favorite meals in the iconic video game franchise!Earn energy points and entertain your fellow villagers with Animal Crossing: The Unofficial Cookbook! Animal Crossing fans of all ages will love this comprehensive cookbook filled with an exciting range of recipes straight out of the game, alongside full-color photos, helpful tips and tricks, and fun Animal Crossing facts! Impress your village with dishes such as Moon Cakes, Omurice, Pad Krapow, and more, with this all-ages cookbook that every Animal Crossing fan will love! Impress your village with dishes such as Moon Cakes, Omurice, Pad Krapow, and more, with this all-ages cookbook that every Animal Crossing fan will love! 50+ RECIPES: Filled with a delicious and fun range of appetizers, mains, snacks, and desserts that will wow all your village’s residents! COOK LIKE AN ANIMAL CROSSING VILLAGER: Fans will love dishes directly inspired by the video games, including Moon Cakes, Omurice, Pad Krapow, and many more! STUNNING IMAGES: Beautiful, full-color photos of the finished recipes will help ensure success. FOR ALL SKILL LEVELS: Easy-to-follow recipes and everyday ingredients make this cookbook ... Unknown localization key: "more"

Objev podobné jako The Unofficial Animal Crossing Cookbook - Tom Grimm

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Chemical Substitutes from Agricultural and Industrial By-Products A comprehensive resource presenting different manufacturing bioprocesses of chemical substitutes, from agricultural and industrial by-products to value-added biorefinery products Chemical Substitutes from Agricultural and Industrial By-Products: Bioconversion, Bioprocessing, and Biorefining discusses the biorefinery of chemical substitutes from agricultural and industrial by-products, covering the consolidated bioconversion, bioprocessing, and downstream process of the significant chemical substitutes produced. In each chapter, the individual aspects of bioconversion, bioprocessing, and downstream process of chemical substitutes produced from selected agricultural and industrial by-products to selected chemical substitutes are discussed. The text includes helpful case studies of specific processes to aid in reader comprehension. Edited by four highly qualified academics, Chemical Substitutes from Agricultural and Industrial By-Products: Bioconversion, Bioprocessing, and Biorefining includes information on: Common substitutes for chemicals obtained from biomass of agricultural wastes and industrial by-products, including antioxidants, oleoresin, nanocarbon materials, enzymes, essential oils, bio-bleaching agents, and biosugarsAlternative substitutes, including biofertilizers, cocoa butter substitutes, bio-succinic acids, furfural derivatives, levulinic acids, and cellulasesEconomic calculations, such as cost analysis, of different bioprocesses to analyze their feasibility in business and general industryEnvironmental impact analysis of chemical substitutes from agricultural and industrial by-products for a sustainable agriculture system Enabling readers to create a ... Unknown localization key: "more"

Objev podobné jako Chemical Substitutes from Agricultural and Industrial By-Products

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, the industry–and the world—has changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales. Value-Added Selling, 4th Edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales ... Unknown localization key: "more"

Objev podobné jako Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price - Tom Reilly, Paul

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Set along the US-Mexcio border of the 1940s, Cormac McCarthy''s legendary Border Trilogy continues with The Crossing, a coming-of-age western set parallel to the events of All the Pretty Horses.''McCarthy speaks to us in the thrilling, apocalyptic tones of an Old Testament prophet'' – Sunday TelegraphSixteen-year-old Billy Parham and his younger brother Boyd are fascinated by an elusive wolf that has been marauding his family''s property. Billy captures the animal but, rather than kill it, sets out impulsively for the mountains of Mexico to return it to from where it came.On his return, he will find himself – and his world – irrevocably changed. His innocence lost at a cruel price, the desolate beauty of the border will beckon once again . . .''The Crossing is like a river in full spate: beautiful and dangerous'' – The Times‘Nominally Westerns, these books are too entropic and philosophical to fit within the limits of the genre. They summon the ghosts of history, and haunt the gaps between justice and reality'' – Rachel Kushner, author of The Mars RoomThe Crossing is the second volume in the Border Trilogy. It is preceded by All the Pretty Horses and followed by Cities of the Plain.Praise ... Unknown localization key: "more"

Objev podobné jako The Crossing - Cormac McCarthy

The classic role-playing adventure returns for younger readers! The King has summoned you, Lone Wolf, last of the Kai Lords, to his citadel at Holmgard. A convoy loaded with gold and gems has disappeared without a trace, along with the patrol that was sent to investigate. In THE CHASM OF DOOM your quest is to lift the veil of mystery that hangs over the remote Baronial Province of Ruanon. The fourth episode in a unique interactive series of 32 books. A must-read for fans of gaming and fantasy.

Objev podobné jako The Chasm of Doom (Junior Edition) - Joe Dever

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

Set along the US-Mexcio border of the 1940s, Cormac McCarthy''s legendary Border Trilogy continues with The Crossing, a coming-of-age western set parallel to the events of All the Pretty Horses.''McCarthy speaks to us in the thrilling, apocalyptic tones of an Old Testament prophet'' – Sunday TelegraphSixteen-year-old Billy Parham and his younger brother Boyd are fascinated by an elusive wolf that has been marauding his family''s property. Billy captures the animal but, rather than kill it, sets out impulsively for the mountains of Mexico to return it to from where it came.On his return, he will find himself – and his world – irrevocably changed. His innocence lost at a cruel price, the desolate beauty of the border will beckon once again . . .''The Crossing is like a river in full spate: beautiful and dangerous'' – The Times‘Nominally Westerns, these books are too entropic and philosophical to fit within the limits of the genre. They summon the ghosts of history, and haunt the gaps between justice and reality'' – Rachel Kushner, author of The Mars RoomThe Crossing is the second volume in the Border Trilogy. It is preceded by All the Pretty Horses and followed by Cities of the Plain.Praise ... Unknown localization key: "more"

Objev podobné jako The Crossing (poškozená) - Cormac McCarthy

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Objev podobné jako Sustainable Marketing and Customer Value

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Objev podobné jako The Classical Marketing Book - Anthony Tasgal

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive ... Unknown localization key: "more"

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

*LONGLISTED FOR THE THEAKSTON OLD PECULER CRIME NOVEL OF THE YEAR 2021*''Poetic, human and gripping... reminded me of Bernard MacLaverty''s early work. Yes, it''s that good'' Ian Rankin''Moving and powerful, this is an important book, which everyone should read'' Ann Cleeves''The Last Crossing is not only a riveting story about loss and guilt in a fractured society, it is also animportant work. Beautifully written and lingers long in the memory'' Steve CavanaghTony, Hugh and Karen thought they''d seen the last of each other thirty years ago. Half a lifetime has passed and memories have been buried. But when they are asked to reunite - to lay ghosts to rest for the good of the future - they all have their own reasons to agree. As they take the ferry from Northern Ireland to Scotland the past is brought into terrible focus - some things are impossible to leave behind.In The Last Crossing memory is unreliable, truth shifts and slips and the lingering legacy of the Troubles threatens the present once again.Praise for Brian McGilloway:''... McGilloway brings a forensic and compassionate eye to bear on the post-Troubles settlement in this thoughtful, moving, morally complex book'' Irish Times''McGilloway''s grasp of characterisation is ... Unknown localization key: "more"

Objev podobné jako The Last Crossing - Brian McGilloway

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy''s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always ... Unknown localization key: "more"

Objev podobné jako No B.S. Marketing to the Affluent - Dan S. Kennedy, Martin J. Fischer

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Objev podobné jako 80/20 Sales and Marketing - Perry Marshall

A close look at Günter Blobel’s transformative contributions to molecular cell biology. The difficulty of reconciling chemical mechanisms with the functions of whole living systems has plagued biologists since the development of cell theory in the nineteenth century. As Karl S. Matlin argues in Crossing the Boundaries of Life, it is no coincidence that this longstanding knot of scientific inquiry was loosened most meaningfully by the work of a cell biologist, the Nobel laureate Günter Blobel. In 1975, using an experimental setup that did not contain any cells at all, Blobel was able to target newly made proteins to cell membrane vesicles, enabling him to theorize how proteins in the cell distribute spatially, an idea he called the signal hypothesis. Over the next twenty years, Blobel and other scientists were able to dissect this mechanism into its precise molecular details. For elaborating his signal concept into a process he termed membrane topogenesis—the idea that each protein in the cell is synthesized with an "address" that directs the protein to its correct destination within the cell—Blobel was awarded the Nobel Prize in Physiology or Medicine in 1999. Matlin argues that Blobel’s investigative strategy and its subsequent application addressed a fundamental unresolved ... Unknown localization key: "more"

Objev podobné jako Crossing the Boundaries of Life - Karl S. Matlin

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

Vietnam is the last significant opportunity for investors in Southeast Asia. But, as with any frontier market, that doesn’t mean it’s simple. Investing in this fast-growing and exciting country can be rather like the infamous experience of attempting to cross its busy streets. To get to the other side in one piece takes nerves and experience.Crossing the Street by Andy Ho is the answer. This is a candid, actionable guide to investing in Vietnam, written by an investor with almost two decades of experience in navigating the challenges involved – and seeing people safely across to the rewards.Today, Vietnam ranks among the fastest growing countries in the world. Much like China two decades before it, the country is experiencing rapid development. It has an increasingly affluent population of nearly 100 million. It is quickly transforming into a key manufacturing hub in Asia. And it is one of the few countries in the world whose economy has continued to grow despite the global pandemic.Investors from around the globe have taken note of the opportunities that abound in Vietnam’s ‘market-oriented socialist’ economy. Thanks to Crossing the Street they can take advantage of them – without getting run over.

Objev podobné jako Crossing the Street - Andy Ho

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

Objev podobné jako The Ultimate Marketing & PR Book - Nick Smith, Brian Salter, Eric Davies