strategicka obranna iniciativa 9788024646312

Elektronická kniha - autor Jakub Čeněk, 114 stran, česky Administrativa Ronalda Reagana uvedla v 80. letech do světové politiky (staro)nové téma: vývoj protiraketové obrany. Strategic Defense Initiative (SDI) se stala důležitým mezníkem v americko-sovětských vztazích a svou roli sehrála i na důležitých summitech 80. let. Do iniciativy byly vtaženy i evropské státy, zejména Velká Británie, neboť od svého uvedení obsahovala apel na zapojení spojenců. Monografie Jakuba Čeňka těží z detailního výzkumu amerických vládních dokumentů a přináší důkladný vhled do zákulisí poslední etapy studené války.

Objev podobné jako Strategická obranná iniciativa (9788024646312)

Administrativa Ronalda Reagana uvedla v 80. letech do světové politiky (staro)nové téma: vývoj protiraketové obrany. Strategic Defense Initiative (SDI) se stala důležitým mezníkem v americko-sovětských vztazích a svou roli sehrála i na důležitých summitech 80. let. Do iniciativy byly vtaženy i evropské státy, zejména Velká Británie, neboť od svého uvedení obsahovala apel na zapojení spojenců. Monografie Jakuba Čeňka těží z detailního výzkumu amerických vládních dokumentů a přináší důkladný vhled do zákulisí poslední etapy studené války.

Objev podobné jako Strategická obranná iniciativa - Čeněk Jakub

Strategická desková hra Mars 2049 simuluje osídlování rudé planety s důrazem na budování infrastruktury a získávání vodních zdrojů. Hra je určena pro 2-4 hráče ve věku od 9 let. Průměrná doba hraní je 45 až 90 minut.

• Tematická strategická hra o kolonizaci Marsu
• Vhodná pro děti od 9 let i dospělé
• Průměrná délka hry 45-90 minut
• Rozvíjí strategické myšlení a plánování

Objev podobné jako EPline Strategická desková hra MARS 2049

strategická hra Harry Potter pro více hráčů
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strategická hra Efko Pytlíczech Dáma
strategická hra na 45 minut

Průvodce Harvard Business Review poskytuje praktické rady pro řízení strategických iniciativ v celém jejich životním cyklu. Zaměřuje se na klíčové výzvy jako získání podpory, sestavení týmů, dodržení rozpočtu a strategické zarovnání. Obsahuje ověřené postupy pro úspěšné vedení transformačních projektů.

• Praktické rady od předních expertů Harvard Business Review
• Pokrývá celý životní cyklus iniciativy od schválení po škálování
• Užitečné pro manažery všech úrovní zkušeností
• Koncentrovaný zdroj osvědčených postupů

Objev podobné jako HBR Guide to Managing Strategic Initiatives - Harvard Business Review

An organization may know its current situation down to the last pack of gauze or vial of insulin—but does it know what’s in its future? Successful healthcare strategic planning not only needs to measure how well a hospital or health system is currently performing but also must anticipate what lies ahead. Essentials of Strategic Planning in Healthcare is a complete guide to developing and implementing a strategic plan. Starting with an examination of leadership’s role in strategic planning and the impact of organizational culture, the book then explores the essential techniques, tools, and data for developing a strategic plan and recommends strategic planning initiatives across the continuum of healthcare services. Taking a futurist perspective, author Jeffrey P. Harrison acknowledges the constant changes in regulatory and quality requirements and the evolving healthcare innovations that strategic planning must consider. A comprehensive case study woven throughout the book allows readers to assume the role of strategic planners and apply what they are learning to the entire strategic planning process. This revised edition includes insight into the modern healthcare system and an exploration of trends in mergers and acquisitions, system growth, and value-based care. Additional updates include: current data on healthcare spending, hospital statistics, ... Unknown localization key: "more"

Objev podobné jako Essentials of Strategic Planning in Healthcare, Third Edition

''Exploring Strategic Change is by far the most useful and relevant book available on the vital topic of change management. Written in an accessible style yet drawing on solid theoretical foundations, this latest edition includes up-to-date case examples and new insights in topical areas such as employee engagement. I would thoroughly recommend this book to anyone who wants to know more about the realities of managing change.'' Professor Katie Bailey (née Truss), University of Sussex ''It’s wonderful to have a new edition of this definitive text on strategic change. Refreshed with new examples and contemporary concepts, this classic continues as the most complete and accessible resource in its domain.'' Richard Whittington, Professor of Strategic Management, University of Oxford Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions. Change management has become a highly sought after managerial competence for senior executives and middle managers. This book is written to help both students and practising managers develop skills relevant to change management, with the focus on enabling executives to implement their strategic agenda through attention to the ... Unknown localization key: "more"

Objev podobné jako Exploring Strategic Change - Julia Balogun, Veronica Hope Hailey, Stafanie Gustafsson

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations ... Unknown localization key: "more"

Objev podobné jako Strategic Management - Charles Thornton, Vinh Sum Chau, Richard Lynch, Oliver Barish, Karl S. R. Warner

An authoritative overview of the prior development, current state, and future opportunities in strategic managementThe strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. And, until now, there has not been a book that captured the rich breadth and depth of knowledge of the discipline, while also looking to the future. Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore specialized topics such as corporate strategy, strategic entrepreneurship, cooperative strategies, global strategy, strategic leadership, governance, innovation, strategy process and strategy practice, and strategic human capital. The book focuses heavily on the future developments and research opportunities available in the field, while also providing a solid base of knowledge for understanding strategic management as a whole.With articles from major leaders in the field, this authoritative volume will be useful to every strategic management scholar.

Objev podobné jako Strategic Management

Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from ... Unknown localization key: "more"

Objev podobné jako Strategic Analysis for Healthcare Concepts and Practical Applications, Second Edition

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Slzný sprej na obranu proti divokým zvířatům s účinným dosahem 5 - 8 metrů.. Pokud se často touláte v odlehlých místech přírody nebo vlastníte obydlí někde na samotě, obranný slzný sprej se vždycky hodí. Anti-Zver 650 ml zažene hladového vlka i zvědavého medvěda, vhodný je ale také na menší zvěř typu lišky nebo kuny. Sprej je účinný v rozsahu 1 - 5 metrů, vytvořený oblak se ale dostane až 8 metrů daleko. Do pohotovostního režimu dostanete sprej odstraněním pojistky pod tryskou. Plyn zůstává po vypuštění aktivní nejméně 20 sekund. Slzná látka je velice účinná a není vhodná pro použití na lidech.Technický popis: obranný slzný sprej na obranu proti zvířatům tvoří defenzivní oblak pojistka pod tryskou vhodný do kapsy nebo příručního zavazadla okamžitý účinek typ výstřiku: FOG dosah: 5 m (oblak má dosah až 8 m) objem: 650 ml výška: 280 mm hmotnost: 580 g upozornění: Sprej je určen pouze proti agresivním zvířatům, nepoužívejte ho na člověka. Výrobek může lidem vážně poškodit zdraví.

Objev podobné jako Obranný sprej Anti-Zver 650ml

How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a time of great success?All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and board meetings. But in The Six Disciplines of Strategic Thinking, world-renowned expert Michael Watkins shows leaders how they can benefit from it, as long as they have the tools to nurture it.Exploring the six specific mental disciplines that together constitute strategic thinking, each chapter shows how they can create value, and offers prescriptions on how to develop the strategic thinking mindset ourselves. Academically grounded but jargon-free, with real-world examples from all sectors and ages, The Six Disciplines of Strategic Thinking assesses our innate ability to think strategically, and helps us to cultivate it, leading to better decisions that get proven results.

Objev podobné jako The Six Disciplines of Strategic Thinking - Watkins Michael

Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Objev podobné jako Strategic Management: Concepts and Cases - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland, Jeffrey S. Harrison

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions—and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new. This book invites readers to engage with key questions surrounding how we live our lives, pursue our endeavours, and shape the future, proposing a model that applies to both individual practice and the larger whole. Core topics explored in this book include: The strategic importance of practices in acting creatively and ensuring creative practices succeed by designing strategically Establishing creative enterprises to help organizations move forward, such as by inventing “positive economies” Changing perspectives in curatorial strategies, connecting spheres through entrepreneurial strategies, and bringing worlds together through diplomatic strategies Strategic Creativity earns a well-deserved spot on the bookshelves of artists, designers, researchers, entrepreneurs, and business leaders in creative organizations, political movements, and beyond seeking to act seriously yet playfully, ambitiously yet ... Unknown localization key: "more"

Objev podobné jako Strategic Creativity - Christoph Weckerle, Simon Grand

FT BUSINESS BOOK OF THE MONTH''A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking'' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ''A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!'', Richard Rumelt, author of Good Strategy, Bad StrategyBeing strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time.''A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy'' Tom Goodwin, author of Digital Darwinism and Head of Futures ... Unknown localization key: "more"

Objev podobné jako How to be Strategic - Fred Pelard

The Hungarian International Master has succeeded in writing something special that should appeal to a wide range of players… Karpov''s Strategic Wins Volume 1 is not only a tribute to Karpov''s strategic brilliance, it is also a fine instructive work… Many of the notes that Karolyi offers will be of great benefit to amateur players as well as professionals… Wonderful prose like this makes the book special… Karpov''s Strategic Wins Volume 1 belongs in every chess player''s library. Highly Recommended." IM John Donaldson, jeremysilman.comAnatoly Karpov is one of the greatest Chess World Champions with his prime strength the subtle manoeuvring of positional play. Many of his opponents have been baffled by the profundity of his strategies, but here Karolyi explains Karpov''s genius: Karpov''s Strategic Wins features Karpov''s most entertaining and instructive strategic wins from 1961-1985 when Karpov proved he was a worthy successor to Bobby Fischer''s title.

Objev podobné jako Karpov's Strategic Wins 1 - Tibor Karolyi

What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this innovative and comprehensive textbook.Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to SHRM. Broken into four distinct parts, the book addresses the context, theories, themes, and future of managing people strategically. Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application. New ''Strategic HRM in Action'' boxes take this one step further by presenting students with a scenario in which they themselves can make strategic decisions and reflect on their own evaluation of real-life business practices.Critical thinking is essential in SHRM, so frequent Critical Reflection boxes, Review Questions, and questions or activities to accompany every case study ensure students are challenged to engage with the subject critically and reflectively, and consider their own evaluations of ... Unknown localization key: "more"

Objev podobné jako Strategic Human Resource Management - Catherine Bailey, Thomas Garavan, David Mankin, Clare Kelliher

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • conceptual foundations, • institutional and organizational dimensions,• implementing strategic communication, and• domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Objev podobné jako The Routledge Handbook of Strategic Communication

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.Designed to guide students to master the core concepts and learn how to apply these basics through case studies, students will be better equipped to approach and resolve even the most complex problems within the field. This second edition has been fully revised throughout to incorporate an international perspective, including examples and case studies from across borders that reflect the current state of the field.This text is core reading for undergraduate, postgraduate, and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments. This book will also be accompanied by online resources for the use of instructors, including PowerPoint slides.

Objev podobné jako The Cores of Strategic Management - Katsuhiko Shimizu

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

Europe has suffered a decade of crises, with sovereign-debt troubles leading to austerity policies that exacerbated divisions inside member states and between them. Thereafter the Union was confronted with the challenges posed by a revanchist Russia in Ukraine and by a surge in migration from the Middle East and other conflict zones. The June 2016 UK vote to leave the Union threatened further damage to an institution that acknowledges it has failed to punch its weight in the spheres of foreign, defence and security policy. While that is a chronic shortcoming, its impact is becoming more acute as economic power moves East and Europe can no longer count on the steadfast support and leadership of the United States. The costs of Europe’s failure to achieve strategic coherence and effect are steadily rising. This Adelphi book addresses the consequences of Europe’s multiple crises for its standing as a strategic actor, acknowledging its unique character and capabilities. It argues that strategic thought and action is belatedly being informed by the deteriorating security environment, and that nascent initiatives have the potential to effect a step-change. There are grounds for cautious optimism, visible in the success of stabilisation and counter-piracy operations as well as ... Unknown localization key: "more"

Objev podobné jako Europe's Strategic Future - Sarah Raine

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or ... Unknown localization key: "more"

Objev podobné jako Strategic Management in Public Services Organizations - Edoardo Ongaro, Ewan Ferlie

Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organizationÂ’s listening must become a strategic issue to exploit the great potential of increased listening. This book provides answers to the following:Why is listening important? What are the barriers to listening? How can both individuals and organizations become better at listening? How can organizations develop strategic listening skills? How does one build a system to improve an ... Unknown localization key: "more"

Objev podobné jako Strategic Listening - Anette Svingstedt, Mats Heide

Within the organization, the cyber security manager fulfils an important and policy-oriented role. Working alongside the risk manager, the Information Technology (IT) manager, the security manager and others, the cyber security managerÂ’s role is to ensure that intelligence and security manifest in a robust cyber security awareness programme and set of security initiatives that when implemented help strengthen the organizationÂ’s defences and those also of its supply chain partners.Cyber Security Management and Strategic Intelligence emphasizes the ways in which intelligence work can be enhanced and utilized, guiding the reader on how to deal with a range of cyber threats and strategic issues. Throughout the book, the role of the cyber security manager is central, and the work undertaken is placed in context with that undertaken by other important staff, all of whom deal with aspects of risk and need to coordinate the organizationÂ’s defences thus ensuring that a collectivist approach to cyber security management materializes. Real-world examples and cases highlight the nature and form that cyber-attacks may take, and reference to the growing complexity of the situation is made clear. In addition, various initiatives are outlined that can be developed further to make the organization less vulnerable to attack. Drawing ... Unknown localization key: "more"

Objev podobné jako Cyber Security Management and Strategic Intelligence - Peter Trim, Yang-Im Lee

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts Global Edition - Jay Barney, William Hesterly

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users ... Unknown localization key: "more"

Objev podobné jako Strategic Social Media - Martin Stangl, L. Meghan Mahoney

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." —Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy. In The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, bestselling author and brand strategist Laura Ries delivers an exciting and powerful new discussion of how some of the world’s most energetic brands make an impact in the market. She explains the key to effective brand positioning—identifying an “enemy”—and shows you how to use an indisputable difference to drive your brand into the minds of consumers. To get people to fight for something, it will require them to reject something else. Ries draws on her extensive experience in marketing and branding to show you how to develop a “visual hammer:” a crystal-clear image that distinguishes your brand from everyone ... Unknown localization key: "more"

Objev podobné jako The Strategic Enemy - Laura Ries

Strategic Project Organizing takes a unique approach to project management that places emphasis on the strategic and organizational aspects of projects and their leadership. Structured around the Three Domains model, it covers all the fundamental project management concepts, whilst guiding the reader through the organizational challenges of enabling positive change.Through the lens of strategic leadership, this text equips students to know how to respond proactively to threats, as well as seize opportunities, in order to advantageously change the socio-economic environment in an organization''s favour. The text also helps students to understand the tools and techniques adopted during the process of organizational transformation.All chapters offer review and discussion-based questions to encourage critical thinking; as well as case vignettes and a longer, end-of-chapter case study to help students apply theory to practice. Real life projects featured in the case studies include the Eden Project, the Thames Tideway Tunnel and the Berlin Brandenburg Airport.The ebook offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThe book''s online resources include:For students:Web links to relevant videosWeb links to resources on group workAnswers/hints to the self-test and application questions in the bookFor lecturers:Test bankMajor teaching case on CATA 4 Teaching notes for CATA 4 major teaching casePowerPoint slidesAdditional ... Unknown localization key: "more"

Objev podobné jako Strategic Project Organizing - Eunice Maytorena-Sanchez, Natalya Sergeeva, Graham Miles Winch

Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects.

Objev podobné jako Strategic Project Portfolio Management - Simon Moore

How can top teams lead strategically within multi-layered and shifting contexts and conditions to excel and achieve sustainable success? Amidst today's rapidly evolving global economy, where multicultural, globally dispersed, and pluralistic organizations grapple with unprecedented challenges and also opportunities, this is a pressing question. Strategic Contextual Leadership is meticulously tailored for CEOs and top team members operating within the intricate mosaic of multicultural, context-rich and dynamic organizations. Its in-depth analysis unravels the subtleties of strategic leadership, and dissects the pivotal roles of CEOs and top executives and teams to scrutinize how leaders successfully and responsibly manage uncertainty, both internally and externally. Replete with practical tools, real-world case studies, and exercises, this book unveils the Strategic and Contextual Leadership Framework (SCL) designed to equip top management teams with indispensable skills precisely customized to their specific contexts. It will empower executive teams to think strategically, wield contextual intelligence, communicate with precision, make judicious financial decisions, foster emotional intelligence, and kindle innovation within their teams and organizations to enhance overall organizational performance.

Objev podobné jako Strategic Contextual Leadership - Bernd Vogel, Ergham Bachir

This is a book is for leaders, to aid their practice in strategy, decision making and change - it''s a very practical (field) guide to foresight and foresight tools. It''s aimed at leaders in manufacturing, service, non-profit, government and fourth sector organisations.Strategic Foresight is a set of skills and tools used to explore potential futures exercising your ''futures muscles'' so that you are able to plan for and take advantage of these possible futures. The book first explores how we think about the future, looking at ambiguity and uncertainty and how these play a role in our ability to think into the future. It introduces a simple model of preferred thinking styles and talks about the ''baggage'' and values that form our perceptions.The next section covers models, tools and maps that people will find useful for developing their own Foresight and using this knowledge to make decisions, whilst uncovering innovation and creativity to turn this Foresight knowledge to competitive advantage. This is not a comprehensive list - just a selection of the most effective tools with their use and case studies that are easy and effective to use.The next two sections cover:How to identify emerging trends; what impact they may ... Unknown localization key: "more"

Objev podobné jako Strategic Foresight - Patricia Lustig

As traditional marketing tactics continue to falter in today''s business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot. Strategic Business Influencers may not be as famous as the mainstream celebrities the word ''influencer'' usually evokes, but they are converting the intangible benefits of influence into significant impact on their revenue and profits. In an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners. Zilker Media CEO Paige Velasquez Budde, a veteran marketer, entrepreneur, and speaker, walks leaders through her seven-step process for aspiring Strategic Business Influencers, offering them a powerful, unified strategy to build big brands, even with small budgets. Entrepreneurs, corporate leaders, and aspiring business owners alike will gain the tools to transform their professional image, discovering how to: Reinvent their brand ... Unknown localization key: "more"

Objev podobné jako Strategic Business Influencer - Paige Velasquez Budde

International bestselling author of The First 90 Days Michael D. Watkins presents an actionable framework for business strategy to help aspiring leaders learn to think strategically and improve their decision-makinga set of skills more necessary than ever in a world of constant change.Pattern recognition. Systems perspective. Mental agility. Structured problem-solving. Visioning. Political savvy. For every good leader who has mastered of one of these disciplines is a great leader who knows and has mastered all of them.Michael D. Watkins, an expert on leadership transitions and organizational success, returns to the page with a new how-to guide for leadership development. Here, he presents the six disciplines that separate the great from the good. Developed over the course of his storied career, Watkins results-oriented approach to strategic thinking and problem-solving"a set of mental disciplines leaders use to recognize potential threats and opportunities, establish priorities, and mobilize themselves and their organizations to envision and enact promising paths forward"is the model followed by some of todays most successful first-time CEOs and new business leaders.The Six Disciplines of Strategic Thinking is a comprehensive and practical guide to strategic thinking, offering a wealth of insights and management skills for leaders at all levels.This comprehensive guide delivers ... Unknown localization key: "more"

Objev podobné jako Six Disciplines of Strategic Thinking - Michael D. Watkins

The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo.Digitising customer channels and internal operations has been a long-running initiative for most companies, and the global COVID-19 pandemic has accelerated the urgency and budgets associated with the digital transformations that technology and professional services companies support. The Strategic Alliances Fieldbook compiles a century of the authors’ experience of leading joint businesses to solve the problem of how to go fast and avoid common issues that delay alliances. The reader will get a detailed analysis of professional services companies and technology companies and how the dynamics of their collective culture and operating model are shaped when working in partnership. The book provides a ‘Blueprint’: a library of methods that includes 15 templates which can be applied to accelerate any alliance. The book also includes 19 case studies to illustrate real-life situations. This book is particularly relevant to executives involved in partnership initiatives, specifically in professional services and technology firms, and can be read in conjunction with The Strategic Alliance Handbook by Mike Nevin.

Objev podobné jako The Strategic Alliances Fieldbook - Gavin Booth, Mike Nevin, Jim Whitehurst

Managers are facing unprecedented complexity, volatility, and ambiguity, quickly adapting their decision-making, leadership, vision, and strategies. Megatrends and forces of change have profound implications for business models, processes, and organizational structures, calling into question current paradigms and designing future change. Additionally, unprecedented disruptions, unforecastable in their nature, have increased the need for resilience and strategic flexibility.The book aims at tackling the potential interrelations among environmental transformations, strategic decisions, and leadership to better understand the role of external and internal factors on the effectiveness of managers. The book defines “change”: its extent, nature, and characteristics. Then, it focuses on decision-making, the role of potential cognitive biases, and how the interaction with the perception of determined environmental events affects the way in which decision-makers decide to implement specific strategies. Finally, in the light of waves of strategic change, it reviews theories on leadership and transformation by looking at the role and traits of leaders.Since environmental transformations have the potential to “disrupt” not only strategies but also decision-making processes and leadership, the book provides a review on the issue and propose an integrative framework which can be useful for both scholars and managers, especially in the fields of decision-making and strategy.

Objev podobné jako Leadership and Strategic Management - Federica Brunetta, Paolo Boccardelli

Ten skills for agile leadership Complex challenges are all around us—they impact our companies, our communities, and our planet. This complexity and the emergence of networks is changing the practice of strategic management. Today’s leaders need to understand how to design and guide complex collaborations to accelerate innovation and change—collaborations that cross boundaries both inside and outside organizations. Strategic Doing introduces you to the new disciplines of agile strategy and collaborative leadership. You’ll learn how to design and guide complex collaborations by following a discipline of simple rules that you won’t find anywhere else.  •  Unleash the power of true collaboration •   Learn and master the 10 skills of agile leadership •   Apply individual skills to targeted situations •   Introduces a new discipline of leadership strategy Filled with compelling case studies, Strategic Doing outlines a new discipline of leadership strategy specifically designed for open, loosely-connected networks.

Objev podobné jako Strategic Doing - Scott Hutcheson, Edward Morrison, Nancy Franklin, Janyce Fadden, Elizabeth Nilsen

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be usedA wealth of images illustrate the theory, helping students to visualize ... Unknown localization key: "more"

Objev podobné jako Events as a Strategic Marketing Tool - Dorothe Gerritsen, Ronald van Olderen

Společenská hra - strategická hra, pro 2 hráče, lehká obtížnost, v českém jazyce, vhodné od 6 let Zahrajte si oblíbenou hru Lodě bez tužky a papíru. Tuto neotřelou klasiku nyní můžete mít v originálním dřevěném provedení. Balení hry Lodě Gold Edition od Small Foot se skládá ze 3 dřevěných desek, které mají vyhloubená místa pro umístění lodí a střel. Jednotlivá herní pole jsou rozdělena středovou deskou, do které si každý hráč zaznamenává své útoky. Tato společenská hra pro 2 hráče prověří vaše logické myšlení a koncentraci. Vydání hry Lodě Gold Edition je vyrobeno z kvalitního dřeva a díky svým kompaktním rozměrům se skvěle hodí i na cesty. Probuďte v sobě piráta a potopte jako první všechny soupeřovy flotily. Strategická hra Lodě od Small Foot je vhodná pro děti od 6 let. Klíčové vlastnosti strategické hry Small Foot - Lodě Gold Edition Oblíbená hra Lodě v krásném dřevěném provedeníHrací desky disponují otvory pro umístění lodí a...

Objev podobné jako Small Foot Strategická hra Lodě Gold Edition (4020972122216)

Společenská hra - strategická hra, pro 1 až 2 hráče, délka hry 15 min, vhodné od 8 let Společenská hra Quercetti PegXT je strategická propojovací hra pro dva hráče, která zabaví děti i dospělé od 8 do 99 let. Délka hry je asi 15 minut. Cílem je propojit řetězem dvě protilehlé strany hrací plochy tak, že střídavě rozmisťujete kolíčky své barvy a spojujete je do řetězů pomocí spojovacích lišt. Nezapomeňte v tom současně zabránit vašemu soupeři! Z modulů můžete sestavit větší a menší hrací plochu a regulovat tak míru obtížnosti. Při hře si děti rozvíjejí logické a taktické myšlení, představivost a motoriku. Rodinná hra PegXT Quercetti byla vyrobena v Itálii. Klíčové vlastnosti společenské hry Quercetti PegXTSpolečenská hra Quercetti PegXT pro dva hráčeStrategická propojovací hraDélka hry PegXT je asi 15 minutZabaví děti i dospělé od 8 do 99 letDěti si při hře s PegXT Quercetti rozvinou logické a taktické myšlení, představivost a...

Objev podobné jako Quercetti – strategická propojovací hra (8007905010051)

Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

Objev podobné jako Strategic Management: Concepts ISE - Frank Rothaermel

For courses in algebra-based introductory physics. Make physics relevant for today''s mixed-majors students College Physics: A Strategic Approach, 4th Edition expands its focus from how mixed majors students learn physics to focusing on why these students learn physics. The authors apply the best results from educational research and Masteringâ„¢ Physics metadata to present basic physics in real world examples that engage students and connect physics with other fields, including biological sciences, architecture, and natural resources. From these connections, students not only learn in research-driven ways but also understand why they are taking the course and how it applies to other areas. Extensive new media and an interactive Pearson eText pique student interest while challenging misconceptions and fostering critical thinking. New examples, explanations, and problems use real data from research to show physics at work in relatable situations, and help students see that physics is the science underlying everything around them. A Strategic Approach, 4th Edition, encourages today''s students to understand the big picture, gain crucial problem-solving skills and come to class both prepared and confident. Also available with Mastering Physics Masteringâ„¢ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with ... Unknown localization key: "more"

Objev podobné jako College Physics: A Strategic Approach, Global Edition - Brian Jones, Stuart Field, Randall Knight

The rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Objev podobné jako Business Essentials for Strategic Communicators - E. Culp, M. Ragas

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

Objev podobné jako Strategic Management - Henk W. Volberda, Rick M. A. Hollen, Kevin Heij, Joana R. Pereira, Jatinder S. Sidhu

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.

Objev podobné jako Strategic Management - Andrew Ward, Allen Amason

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

This thoroughly revised and updated edition of Becoming a Strategic Leader contains a wealth of strategies for enhancing an individual manager's ability to exercise effective strategic leadership in organizations by providing a distinctive and systematic approach.

Objev podobné jako Becoming a Strategic Leader - David Dinwoodie, Richard L. Hughes, Katherine M. Beatty