strategic management and business policy globalization innovation and sustainability global edition alan hoffman thomas wheelen j hunger char

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts Global Edition - Jay Barney, William Hesterly

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Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

Objev podobné jako Strategic Management: Concepts : Competitiveness and Globalization - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation''s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

Objev podobné jako Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

Statistics: The Art and Science of Learning From Data, 5th Edition helps you understand what statistics is all about and learn the right questions to ask when analyzing data, instead of just memorizing procedures. It makes accessible the ideas that have turned statistics into a central science of modern life, without compromising essential material. Students often find this book enjoyable to read and stay engaged with the wide variety of real-world data in the examples and exercises. Based on the authors'' belief that it''s important for you to learn and analyze both quantitative and categorial data, this text pays greater attention to the analysis of proportions than many other introductory statistics texts. Key features include: Greater attention to the analysis of proportions compared to other introductory statistics texts. Introduction to key concepts, presenting the categorical data first, and quantitative data after. A wide variety of real-world data in the examples and exercises New sections and updated content will enhance your learning and understanding. Pearson MyLab® Students, if Pearson Pearson MyLab Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Statistics should only be purchased when required by an instructor. Instructors, contact ... Unknown localization key: "more"

Objev podobné jako Statistics: The Art and Science of Learning from Data, Global Edition - Alan Agresti, Christine Franklin, Bernhard Klingenberg

Technology in Action uses practical content and hands-on projects to teach students computing tasks and skills they can apply at work, in class, or at home. Designed for today''s technically savvy student, the text introduces difficult concepts at a basic level early on, then expands upon these skills as you build mastery. You''ll come away with current, practical knowledge that will help you manage your digital lifestyle and pursue a career in technology. The coverage in the 18th Edition includes updated information on Windows 11 and reflect advancements in Wi-Fi 6e, 5G mobile broadband, and more. Content on home networks now emphasizes how to evaluate systems with a secondary focus on installation. Moreover, material on new smart home communication protocol matter has also been included. The edition also has two new exercises focusing on digital careers and security provide additional insight and practice.

Objev podobné jako Technology in Action, Global Edition - Alan Evans, Mary Poatsy, Kendall Martin

&> Elements of Ecology, Ninth Edition continues to explain ecological processes clearly and concisely, with a greater emphasis on the relevance of ecology to everyday life and the human impact on ecosystems. This dramatically revised edition discusses issues of human ecology throughout the text and provides a greater variety of opportunities for students to learn, practice, and develop quantitative and analytical skills. Current research examples and other content updates are supported by more than 200 redesigned, full-color illustrations, graphs, and tables. Also available with MasteringBiology® This title is also available with MasteringBiology, an online homework, tutorial, and assessment program that improves results by helping students quickly master concepts both in and outside the classroom. The book and MasteringBiology work together to create a classroom experience that enables students to succeed in biology and ecology courses. Note: You are purchasing a standalone product; MasteringBiology does not come packaged with this content. If you would like to purchase both the physical text and MasteringBiology search for ISBN-10: 0321934172/ISBN-13: 9780321934178. That package includes ISBN-10: 0321934180/ISBN-13: 9780321934185 and ISBN-10: 0321976010/ISBN-13: 9780321976017. MasteringBiology should only be purchased when required by an instructor.

Objev podobné jako Elements of Ecology, Global Edition - Robert Smith, Thomas Smith

Manufacturing Engineering and Technology offers thorough, up-to-date coverage of manufacturing science, engineering and technology, and will help you understand the vital importance of manufacturing in the modern global economy. It emphasizes the interconnectedness of every manufacturing activity, from complex interactions between materials to design, process and operations. Extensive questions and problems explore viable solutions to a wide variety of challenges, encouraging you to describe and assess both the capabilities and limitations involved. Examples and case studies depict real-world applications of the topics described. The 9th Edition is fully updated, with many new topics and illustrations; expands Questions, Qualitative Projects and Quantitative Projects, and Design Problems; examines manufacturing in the context of climate change and the post-COVID world; and much more.

Objev podobné jako Manufacturing Engineering and Technology, Global Edition - Serope Kalpakjian, Steven Schmid

For courses in electronic circuits and devices. More than a textbook: A hands-on electronics teaching system Electronics Fundamentals provides both practical and theoretical coverage of electrical, magnetic and electronics concepts. Practical circuits, examples and troubleshooting exercises help students develop useful analysis skills for resistive, reactive and device circuits. The 9th Edition preserves the legacy of the 8th Edition while updating its content. Fully revised simulation circuits and tutorials, a laboratory manual, PowerPoint slides® and an Instructor''s Resource Manual supplement the text. A new tutorial also illustrates how to use TI-84 and HP Prime calculators to analyze circuits similar to those in the textbook.

Objev podobné jako Electronics Fundamentals: Circuits, Devices & Applications, Global Edition - Gary Snyder, Thomas Floyd, David Buchla

For courses in cooking and food prep. Market-leading cooking text For over two decades, On Cooking: A Textbook of Culinary Fundamentals has prepared students for successful careers in the culinary arts. Clear and comprehensive, this best-selling text teaches the “hows” and “whys” of cooking and baking principles, while providing step-by-step instructions, visual guidance, and recipes to clarify techniques. The 6th Edition expands its “fundamentals” approach, reflects key trends, and adds information on healthy cooking, sous-vide, curing, and smoking, plus dozens of new recipes and more than 200 new photographs. MyLab® Culinary is not included. Students, if MyLab Culinary is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Culinary should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako On Cooking: A Textbook of Culinary Fundamentals, Global Edition - Alan Hause, Sarah Labensky, Priscilla Martel

Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of themes help you develop essential critical-thinking and problem-solving skills. The 10th Edition reflects major changes in the aftermath of the global financial and Covid crises. With timely new sections, cases and boxes, you''ll have the latest, most relevant information to help prepare you for your future career.

Objev podobné jako Financial Markets and Institutions, Global Edition - Frederic Mishkin, Stanley Eakins

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and ... Unknown localization key: "more"

Objev podobné jako Consumer Behavior: Buying, Having, and Being, Global Edition - Michael Solomon

For courses inIntroductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016GAISE Report revision, Stats: Data and Models, 5th Edition byDe Veaux, Velleman, and Bock uses innovative strategies to help students think critically about data, while maintaining the book’s core concepts, coverage, and most importantly, readability. The authors make it easier for instructors to teach and for students to understand more complicated statistical concepts later in the course (such as the Central Limit Theorem).In addition, students get more exposure to large data sets and multivariate thinking, which better prepares them to be critical consumers of statistics in the 21st century. The 5th Edition’s approach to teaching Stats: Data and Models is revolutionary, yet it retains the book''s lively tone and hallmark pedagogical features such as its Think/Show/Tell Step-by-Step Examples. Also available with MyLab Statistics MyLabTMStatistics is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Statistics personalizes the learning experience and improves results for each student. With MyLab Statistics and Stat Crunch, an integrated web-based statistical software program, students learn the skills they need to interact ... Unknown localization key: "more"

Objev podobné jako Stats: Data and Models, Global Edition - David Bock, Richard De Veaux, Paul Velleman

For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and ... Unknown localization key: "more"

Objev podobné jako Managerial Economics and Strategy, Global Edition - Jeffrey Perloff, James Brander

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in computer programming . A user-friendly, code-intensive introduction to C programming with case studies introducing applications and system programming C How to Program is a comprehensive introduction to programming in C. Like other texts of the Deitels’ How to Program series, the book’s modular presentation serves as a detailed beginner source of information for college students looking to embark on a career in coding, or instructors and software-development professionals seeking to learn how to program with C. The signature Deitel live-code approach presents concepts in the context of 142 full-working programs rather than incomplete snips of code. This gives students a chance to run each program as they study it and see how their learning applies to real-world programming scenarios Current standards, contemporary practice, and hands-on learning opportunities are integrated throughout the 9th Edition. Over 340 new integrated Self-Check exercises with answers allow students to test their understanding of important concepts — and check their code — as they read. New and enhanced case studies ... Unknown localization key: "more"

Objev podobné jako C How to Program: With Case Studies in Applications and SystemsProgramming, Global Edition - Harvey Deitel, Paul Deitel

For courses in architecture and civil engineering. Reinforced Concrete: Mechanics and Design uses the theory of reinforced concrete design to teach students the basic scientific and artistic principles of civil engineering. The text takes a topic often introduced at the advanced level and makes it accessible to all audiences by building a foundation with core engineering concepts. The Seventh Edition is up-to-date with the latest Building Code for Structural Concrete, giving students access to accurate information that can be applied outside of the classroom. Students are able to apply complicated engineering concepts to real world scenarios with in-text examples and practice problems in each chapter. With explanatory features throughout, the Seventh Edition makes the reinforced concrete design a theory all engineers can learn from.

Objev podobné jako Reinforced Concrete: Mechanics and Design, Global Edition - James Wight

Fundamentals of Anatomy & Physiology is designed to help you succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. The authors incorporate research that explores how learners use and process visual information, guiding you through complex figures as you deconstruct and better understand complicated processes. The 12th Edition features thoroughly updated content and enhanced art and figures to provide the most recent research and to support learning. An extensive review and revision ensures the content aligns better with current standards related to diversity, equity, and inclusion and reflects all learners'' lived experiences. Updates include improved language-sensitivity and discussions of gender and reproduction in the genetics and human development chapters.

Objev podobné jako Fundamentals of Anatomy and Physiology, Global Edition - Edwin Bartholomew, Judi Nath, Frederic H. Martini

Callister's Materials Science and Engineering: An Introduction, 10th Edition promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties.

Objev podobné jako Callister's Materials Science and Engineering, Global Edition - David G. Rethwisch, William D., Jr. Callister

Practical Research is an engaging, cross-disciplinary guide to research methodology. The text is your do-it-yourself, how-to manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the book uses a conversational tone, step-by-step instructions, and practical suggestions to guide you from the selection of a problem to the preparation of a completed report. The 13th Edition includes the latest technology-based strategies and tools for conducting and planning research. Other key updates include a greater focus on the ethics of research, new illustrative examples from a range of disciplines, expanded discussions of action research and participatory designs, and more.

Objev podobné jako Practical Research: Design and Process, Global Edition - Jeanne Ormrod

For courses in research methods and experimental methods. Research methodology for psychology and related fields Research Methods, Design, and Analysis aims to provide students with a comprehensive understanding of the research methods used to investigate human thought and behavior, and to do so in a way that is understandable and accessible. Though Research Methods covers the complete range of research methods in use today, it has a slight focus on experimental methods, which are more prevalent in the psychology fields. To ease accessibility and help bring research methods to life, complex material is augmented with illustrations. The 13th Edition has been extensively updated on a chapter-by-chapter basis.

Objev podobné jako Research Methods, Design, and Analysis, Global Edition - R. Johnson, Larry Christensen, Lisa Turner

For courses in wireless communication networks and systems A Comprehensive Overview of Wireless Communications Wireless Communication Networks and Systems covers all types of wireless communications, from satellite and cellular to local and personal area networks. Organised into four easily comprehensible, reader-friendly parts, it presents a clear and comprehensive overview of the field of wireless communications. For those who are new to the topic, the book explains basic principles and fundamental topics concerning the technology and architecture of the field. Numerous figures and tables help clarify discussions, and each chapter includes a list of keywords, review questions, homework problems, and suggestions for further reading. The book includes an extensive online glossary, a list of frequently used acronyms, and a reference list. A diverse set of projects and other student exercises enables instructors to use the book as a component in a varied learning experience, tailoring courses to meet their specific needs.

Objev podobné jako Wireless Communication Networks and Systems, Global Edition - William Stallings, Cory Beard

Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today’s Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications and facilities offered by today’s Internet. Next, he systematically introduces the underlying network technologies and protocols that make them possible. With these concepts and technologies established, he introduces several of the most important contemporary issues faced by network implementers and managers, including quality of service, Internet telephony, multimedia, network security, and network management. Comer has carefully designed this book to support both top-down and bottom-up teaching approaches. Students need no background in operating systems, and no sophisticated math: Comer relies throughout on figures, drawings, examples, and analogies, not mathematical proofs.

Objev podobné jako Computer Networks and Internets, Global Edition - Douglas Comer

Establishes a solid foundation of knowledge about psychological testing Psychological testing impacts virtually every corner of modern life, from education to vocation to remediation. Psychological Testing: History, Principles, and Applications, 7/e, covers all variations of testing and explores social issues testing raises. This program provides readers extensive knowledge about the characteristics, objectives, and wide-ranging effects of psychological testing.

Objev podobné jako Psychological Testing: History, Principles, and Applications, Global Edition - Robert Gregory

Master business modeling and analysis techniques with Microsoft Excel and transform data into bottom-line results. Award-winning educator Wayne Winston''s hands-on, scenario-focused guide helps you use today''s Excel to ask the right questions and get accurate, actionable answers. More extensively updated than any previous edition, new coverage ranges from one-click data analysis to STOCKHISTORY, dynamic arrays to Power Query, and includes six new chapters. Practice with over 900 problems, many based on real challenges faced by working analysts. Solve real problems with Microsoft Excel—and build your competitive advantage Quickly transition from Excel basics to sophisticated analytics Use recent Power Query enhancements to connect, combine, and transform data sources more effectively Use the LAMBDA and LAMBDA helper functions to create Custom Functions without VBA Use New Data Types to import data including stock prices, weather, information on geographic areas, universities, movies, and music Build more sophisticated and compelling charts Use the new XLOOKUP function to revolutionize your lookup formulas Master new Dynamic Array formulas that allow you to sort and filter data with formulas and find all UNIQUE entries Illuminate insights from geographic and temporal data with 3D Maps Improve decision-making with probability, Bayes'' theorem, and Monte Carlo simulation and scenarios Use ... Unknown localization key: "more"

Objev podobné jako Microsoft Excel Data Analysis and Business Modeling (Office 2021 and Microsoft 365) - Wayne Winston

This authoritative guide has introduced many tens of thousands of clinicians to Trauma-Focused Cognitive-Behavioral Therapy (TF-CBT), a leading evidence-based treatment for traumatized children and their parents or caregivers. Preeminent clinical researchers provide a comprehensive framework for assessing posttraumatic stress disorder (PTSD), other trauma-related symptoms, and traumatic grief in 3- to 18-year-olds; building core coping skills; and directly addressing and making meaning of children''s trauma experiences. Implementation is facilitated by sample scripts, case examples, troubleshooting tips, and reproducible client handouts. Purchasers get access to a webpage where they can download and print the reproducible materials in a convenient 8 1/2" x 11" size. TF-CBT is listed in SAMHSA''s National Registry of Evidence-Based Programs and Practices. New to This Edition *Incorporates a decade''s worth of advances in TF-CBT research and clinical practice. *Updated for DSM-5. *Chapter on the model''s growing evidence base. *Chapter on group applications. *Expanded coverage of complex trauma, including ways to adapt TF-CBT for children with severe behavioral or affective dysregulation. See also the edited volume Trauma-Focused CBT for Children and Adolescents: Treatment Applications for more information on tailoring TF-CBT to children''s varying developmental levels and cultural backgrounds.

Objev podobné jako Treating Trauma and Traumatic Grief in Children and Adolescents, Second Edition - Anthony P. Mannarino, Judith A. Cohen, Esther Deblinger

Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business. Pair this text with MyLab® Entrepreneurship. MyLab is the teaching and learning platform that empowers you to reach every student. If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:  9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText. Package consists of:  9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition ... Unknown localization key: "more"

Objev podobné jako Essentials of Entrepreneurship and Small Business Management, Global Edition - Jeffrey Cornwall, Norman Scarborough

For courses in operations management. A market-leading introduction to operations text Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services—from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes—this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edition addresses current trends and practices in operations management, including Industry 4.0 (also known as the Fourth Industrial Revolution), which is transforming the automation, monitoring, and analysis of supply chains through smart technology; and COVID-19 and its impact on global supply chains. The following features help students better understand concepts important to today''s operations management professionals OM in action The text is organized around 10 key OM Strategy Decisions and the techniques for making these decisions. Global Company Profiles open each chapter and describe how well-known firms achieve a competitive advantage using the OM techniques later discussed in the chapter. See the authors'' blog for teaching tips, news stories, discussion questions and more. Tools to reinforce learning 91 Solved Problems provide detailed ... Unknown localization key: "more"

Objev podobné jako Operations Management: Sustainability and Supply Chain Management, Global Edition - Barry Render, Jay Heizer, Chuck Munson

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

The interaction of sustainability governance and global value chains has crucial implications the world over. When it comes to sustainability the last decade has witnessed the birth of hybrid forms of governance where business, civil society and public actors interact at different levels, leading to a focus on concepts of legitimacy within multi-stakeholder initiatives (MSIs).Based in over 15 years of theoretical engagement and field research, Business, Power and Sustainability draws from both labour-intensive value chains, such as in the agro-food sector (coffee, wine, fish, biofuels, palm oil), and from capital-intensive value chains such as in shipping and aviation, to discuss how sustainability governance can be best designed, managed and institutionalized in today’s world of global value chains (GVCs). Examining current theoretical and analytical efforts aimed at including sustainability issues in GVC governance theory, it expands on recent work examining GVC upgrading by introducing the concept of environmental upgrading; and through new conceptions of orchestration, it provides suggestions for how governments and international organizations can best facilitate the achievement of sustainability goals.Essential reading on the governance of sustainability in the twenty-first century.

Objev podobné jako Business, Power and Sustainability in a World of Global Value Chains - Stefano Ponte

Innovation has shaped society since civilization began. Imperial China was the most innovative society on earth, but it failed to join the 19th century industrial revolution. In the 20th century, the Communist Party of China addressed that failure. Today China boasts an internationally compliant, rapidly developing IP system. State planning continues to be critical as the case of the largest, single, technology acquisition and infrastructure project in world history, high speed rail, demonstrates. But most of the innovation in China comes from the private sector: government incubators are among the government stimuli of private initiative, both local and global. And as the case on Cisco shows, foreign MNCs management of innovation in China is attractive but must involve co-ordination with government policy.This book presents cases where managers determine policy in China''s increasingly innovative society. Readers take the roles of decision-makers to make strategy decisions. The cases in this volume showcase China''s traditional three teachings, socialist market institutions, and modern management using studies on current Chinese companies and their leaders, among them big names such as Haier and Huawei. Each case stands alone as teaching material for instructors. Taken together, the book presents evolving models of innovation. Their subtle differences from ... Unknown localization key: "more"

Objev podobné jako Innovation In China: A Strategic Management Casebook - Hugh Thomas

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations ... Unknown localization key: "more"

Objev podobné jako Strategic Management - Charles Thornton, Vinh Sum Chau, Richard Lynch, Oliver Barish, Karl S. R. Warner

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:  9781292403694 Management Information Systems, Global Edition, 17th Edition plus MyLab MIS with Pearson eText. Package consists of:  9781292403281 Management Information ... Unknown localization key: "more"

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition - Forest David, Fred David

Gain an understanding of the international business markets like a professional using this bestselling text. International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes. With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student. If you would like to purchase the physical text and MyLab® Management, search for; 9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText. Package consists of: 9781292403274 International Business, Global Edition, 17th Edition 9781292403427 International Business, Global Edition, 17th Edition ... Unknown localization key: "more"

Objev podobné jako International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world''s learning company.

Objev podobné jako Innovation Management and New Product Development - Paul Trott

NASA is a global leader in aeronautics research and development—fostering advances in aviation safety and emissions, propulsion technology, and many other areas. And the agency's Aeronautics Research Mission Directorate (ARMD) has played a vital role in the U.S. aeronautics industry.

Objev podobné jako Aeronautics Innovation - National Research Council, Policy and Global Affairs, Technology, and Economic Policy Board on Science, Committee on Innovati

For operations and supply chain management (SCM) courses. An integrated approach to operations and supply chain management Introduction to Operations and Supply Chain Management is a unified, comprehensive introduction to both operations and supply chain management. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that students will apply in their careers. It explores these topics in an interesting and relatable manner, providing students with real-world examples and easy-to-understand material.

Objev podobné jako Introduction to Operations and Supply Chain Management, Global Edition - Cecil Bozarth, Robert Handfield

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Objev podobné jako Global Strategic Management - Felipe Monteiro, Philippe Lasserre

Within the organization, the cyber security manager fulfils an important and policy-oriented role. Working alongside the risk manager, the Information Technology (IT) manager, the security manager and others, the cyber security managerÂ’s role is to ensure that intelligence and security manifest in a robust cyber security awareness programme and set of security initiatives that when implemented help strengthen the organizationÂ’s defences and those also of its supply chain partners.Cyber Security Management and Strategic Intelligence emphasizes the ways in which intelligence work can be enhanced and utilized, guiding the reader on how to deal with a range of cyber threats and strategic issues. Throughout the book, the role of the cyber security manager is central, and the work undertaken is placed in context with that undertaken by other important staff, all of whom deal with aspects of risk and need to coordinate the organizationÂ’s defences thus ensuring that a collectivist approach to cyber security management materializes. Real-world examples and cases highlight the nature and form that cyber-attacks may take, and reference to the growing complexity of the situation is made clear. In addition, various initiatives are outlined that can be developed further to make the organization less vulnerable to attack. Drawing ... Unknown localization key: "more"

Objev podobné jako Cyber Security Management and Strategic Intelligence - Peter Trim, Yang-Im Lee

For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

Objev podobné jako Entrepreneurship: Starting and Operating A Small Business, Global Edition - Steve Mariotti, Caroline Glackin

Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Objev podobné jako Strategic Management: Concepts and Cases - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland, Jeffrey S. Harrison

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the ... Unknown localization key: "more"

Objev podobné jako Human Resource Management, Global Edition - Gary Dessler

For introductory courses in human resource management. Foundations in management beyond the HR department Fundamentals of Human Resources Management supports human resources training for all students of management -- not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes a core study. This 5th Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainability. Each chapter touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations, to help students become stronger and more effective managers. MyLab Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and ... Unknown localization key: "more"

Objev podobné jako Fundamentals of Human Resource Management, Global Edition - Gary Dessler

This book equips readers with the knowledge, insights and key capabilities to understand and practice business activities from ethical and sustainable vantage points.In our interconnected global business environment, the impacts of business activities are under increased ethical scrutiny from a wide range of stakeholders. Written from an international perspective, this book introduces the theory and practice of ethical and sustainable business, focusing in particular on eco-environmental sustainability, intergenerational responsibilities, current disruptive technologies, and intercultural values of the business community and consumers. Written by an expert author who also brings to the fore non-Western concepts and themes, this book:features positive case studies, as well as transferrable and applicable key insights from such cases;highlights the importance of taking cultural differences into account;takes a transdisciplinary approach which considers findings from research fields including conceptual and empirical business ethics, behavioral economics, ecological economics, environmental ethics, and the philosophy of culture;weaves in pedagogical features throughout, including up-to-date case studies, study questions, thought experiments, links to popular movies, and key takeaways.Written in an accessible and student-friendly manner, this book will be of great interest to students of business ethics, environmental ethics, applied ethics, and sustainable development, as well as business practitioners striving toward ethical, sustainable, and ... Unknown localization key: "more"

Objev podobné jako Business Ethics and Sustainability - Roman Meinhold

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For two-semester business statistics courses. Relevant statistical methods that empower individuals to make effective, data-informed business decisions Business Statistics, 4th Edition, by Sharpe, Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice, by covering relevant and real-life statistical methods that help business students make good, data-driven decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on stats in the context of real business issues, with an emphasis on analysis and understanding over computation, the text helps students to be analytical, prepares them to make better business decisions, and shows them how to effectively communicate results. MyLab Statistics is not included. Students, if MyLab Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Statistics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab ... Unknown localization key: "more"

Objev podobné jako Business Statistics, Global Edition - Richard De Veaux, Paul Velleman, Norean Sharpe

Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life practices and issues of current interest. It also lets you experience the role of a manager through hands-on problems, cases and exercises. The 14th Edition shows how businesses can respond when faced with the unexpected, such as the COVID-19 pandemic, Ukraine–Russia war, and inflation, so you’re better prepared in your role as an operations professional.

Objev podobné jako Operations Management: Processes and Supply Chains, Global Edition - Lee Krajewski, Manoj Malhotra

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For project management courses. Project management fundamentals with broad applications In its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises, including brand-new, contemporary case studies for the 5th Edition, give students the tools to assess projects in real time, while also leveraging the latest project management technology, including MS Project 2016.

Objev podobné jako Project Management: Achieving Competitive Advantage, Global Edition - Jeffrey Pinto

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLabTM is the teaching and learning platform that ... Unknown localization key: "more"

Objev podobné jako International Business: A Managerial Perspective, Global Edition - Michael Pustay, Ricky Griffin