strategic management henk w volberda rick m a hollen kevin heij joana r pereira jatinder s sidhu

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

Objev podobné jako Strategic Management - Henk W. Volberda, Rick M. A. Hollen, Kevin Heij, Joana R. Pereira, Jatinder S. Sidhu

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations ... Unknown localization key: "more"

Objev podobné jako Strategic Management - Charles Thornton, Vinh Sum Chau, Richard Lynch, Oliver Barish, Karl S. R. Warner

An authoritative overview of the prior development, current state, and future opportunities in strategic managementThe strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. And, until now, there has not been a book that captured the rich breadth and depth of knowledge of the discipline, while also looking to the future. Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore specialized topics such as corporate strategy, strategic entrepreneurship, cooperative strategies, global strategy, strategic leadership, governance, innovation, strategy process and strategy practice, and strategic human capital. The book focuses heavily on the future developments and research opportunities available in the field, while also providing a solid base of knowledge for understanding strategic management as a whole.With articles from major leaders in the field, this authoritative volume will be useful to every strategic management scholar.

Objev podobné jako Strategic Management

Simba Panáček Beach Kevin plastová figurka
Kevin a Steffi plážový volejbal set
Kevin v kraťasech a tílku hračka
sběratelská figurka Tubbz Mimoni Kevin
licencovaná figurka Kevin z Mimonů
detailně zpracovaná kachnička Kevin
bezoplachový stylingový krém Kevin Murphy
Kevin Murphy produkt pro vyhlazení vlasů
PLAYMOBIL Thomas Magnum T.C. Rick Higgins figurky
Rick a Morty měnící hrnek 325 ml
teplotně měnící hrnek Rick a Morty
dárkový hrnek Rick a Morty bez myčky
sběratelský hrnek seriálu Rick a Morty
samolepky Rick and Morty pro děti
dekorativní nálepky na notebook s Rickem a Mortym
sběratelské samolepky herní série Rick and Morty

Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Objev podobné jako Strategic Management: Concepts and Cases - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland, Jeffrey S. Harrison

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or ... Unknown localization key: "more"

Objev podobné jako Strategic Management in Public Services Organizations - Edoardo Ongaro, Ewan Ferlie

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.Designed to guide students to master the core concepts and learn how to apply these basics through case studies, students will be better equipped to approach and resolve even the most complex problems within the field. This second edition has been fully revised throughout to incorporate an international perspective, including examples and case studies from across borders that reflect the current state of the field.This text is core reading for undergraduate, postgraduate, and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments. This book will also be accompanied by online resources for the use of instructors, including PowerPoint slides.

Objev podobné jako The Cores of Strategic Management - Katsuhiko Shimizu

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts Global Edition - Jay Barney, William Hesterly

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

Objev podobné jako Strategic Management: Concepts : Competitiveness and Globalization - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition - Forest David, Fred David

Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

Objev podobné jako Strategic Management: Concepts ISE - Frank Rothaermel

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.

Objev podobné jako Strategic Management - Andrew Ward, Allen Amason

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Objev podobné jako Global Strategic Management - Felipe Monteiro, Philippe Lasserre

Managers are facing unprecedented complexity, volatility, and ambiguity, quickly adapting their decision-making, leadership, vision, and strategies. Megatrends and forces of change have profound implications for business models, processes, and organizational structures, calling into question current paradigms and designing future change. Additionally, unprecedented disruptions, unforecastable in their nature, have increased the need for resilience and strategic flexibility.The book aims at tackling the potential interrelations among environmental transformations, strategic decisions, and leadership to better understand the role of external and internal factors on the effectiveness of managers. The book defines “change”: its extent, nature, and characteristics. Then, it focuses on decision-making, the role of potential cognitive biases, and how the interaction with the perception of determined environmental events affects the way in which decision-makers decide to implement specific strategies. Finally, in the light of waves of strategic change, it reviews theories on leadership and transformation by looking at the role and traits of leaders.Since environmental transformations have the potential to “disrupt” not only strategies but also decision-making processes and leadership, the book provides a review on the issue and propose an integrative framework which can be useful for both scholars and managers, especially in the fields of decision-making and strategy.

Objev podobné jako Leadership and Strategic Management - Federica Brunetta, Paolo Boccardelli

Kniha - autor Hana Urbancová; Pavla Vrabcová, 296 stran, česky, brožovaná bez přebalu lesklá Lidé se znalostmi, zkušenostmi, schopnostmi a dovednostmi tvoří cenné aktivum a v současné době nejvíce ovlivňují hodnotu organizace a konkurenceschopnost. Proto je vysoce aktuální zabývat se vhodným nastavením personálních aktivit, aby si organizace nejenom udržela své zaměstnance, ale také své místo na trhu. V této knize se dozvíte, jak nastavit management lidských zdrojů v organizaci, jak aplikovat age management, společenskou odpovědnost, jak budovat značku zaměstnavatele a v neposlední řadě jak dosahovat konkurenční výhody v organizaci s důrazem na udržitelnost.

Objev podobné jako Strategický management lidských zdrojů: moderní trendy v HR (978-80-271-3675-9)

Elektronická kniha - autor Hana Urbancová, 296 stran, česky Lidé se znalostmi, zkušenostmi, schopnostmi a dovednostmi tvoří cenné aktivum a v současné době nejvíce ovlivňují hodnotu organizace a konkurenceschopnost. Proto je vysoce aktuální zabývat se vhodným nastavením personálních aktivit, aby si organizace nejenom udržela své zaměstnance, ale také své místo na trhu. V této knize se dozvíte, jak nastavit management lidských zdrojů v organizaci, jak aplikovat age management, společenskou odpovědnost, jak budovat značku zaměstnavatele a v neposlední řadě jak dosahovat konkurenční výhody v organizaci s důrazem na udržitelnost.

Objev podobné jako Strategický management lidských zdrojů (978-80-271-3675-9)

Lidé se znalostmi, zkušenostmi, schopnostmi a dovednostmi tvoří cenné aktivum a v současné době nejvíce ovlivňují hodnotu organizace a konkurenceschopnost. Proto je vysoce aktuální zabývat se vhodným nastavením personálních aktivit, aby si organizace nejenom udržela své zaměstnance, ale také své místo na trhu. V této knize se dozvíte, jak nastavit management lidských zdrojů v organizaci, jak aplikovat age management, společenskou odpovědnost, jak budovat značku zaměstnavatele a v neposlední řadě jak dosahovat konkurenční výhody v organizaci s důrazem na udržitelnost.

Objev podobné jako Strategický management lidských zdrojů - moderní trendy v HR - Hana Urbancová, Pavla Vrabcová

Innovation has shaped society since civilization began. Imperial China was the most innovative society on earth, but it failed to join the 19th century industrial revolution. In the 20th century, the Communist Party of China addressed that failure. Today China boasts an internationally compliant, rapidly developing IP system. State planning continues to be critical as the case of the largest, single, technology acquisition and infrastructure project in world history, high speed rail, demonstrates. But most of the innovation in China comes from the private sector: government incubators are among the government stimuli of private initiative, both local and global. And as the case on Cisco shows, foreign MNCs management of innovation in China is attractive but must involve co-ordination with government policy.This book presents cases where managers determine policy in China''s increasingly innovative society. Readers take the roles of decision-makers to make strategy decisions. The cases in this volume showcase China''s traditional three teachings, socialist market institutions, and modern management using studies on current Chinese companies and their leaders, among them big names such as Haier and Huawei. Each case stands alone as teaching material for instructors. Taken together, the book presents evolving models of innovation. Their subtle differences from ... Unknown localization key: "more"

Objev podobné jako Innovation In China: A Strategic Management Casebook - Hugh Thomas

Keramický hrnek o objemu 325 ml s termochromním potiskem, který mění vzhled podle teploty obsahu. Je dodáván v dárkovém balení, ale není určen pro myčku nádobí ani mikrovlnnou troubu. Vhodný pro fanoušky seriálu Rick a Morty.

• Měnící obrázek podle teploty nápoje
• Balení v dárkovém boxu
• Vhodné pro děti od 3 let
• Autentický licencovaný design

Objev podobné jako Pyramid International Rick a Morty měnící hrnek, 325 ml

Tubbz kachnička představuje sběratelskou figurku postavy Kevina z filmu Mimoni. Figurka je vyrobena z vinylu, měří 9 cm a je oficiálně licencována. Není určena pro hraní ve vodě.

• Oficiálně licencovaná postava z filmu Mimoni
• Detailní a kvalitní vinylové zpracování
• Vhodné pro sběratelské účely od 6 let
• Humorné a originální pojetí známé postavy

Objev podobné jako Tubbz kachnička Mimoni Kevin

Figurka Kevina od Simby v plážovém oblečení je určena pro sportovní hry. Součástí balení je míč na plážový volejbal pro interakci s postavičkou Steffi. Výrobek z plastu má ohebné klouby a je vhodný pro děti od tří let.

• Pohyblivé klouby pro snadné nastavení různých póz
• Kompletní set s míčem na plážový volejbal
• Vhodné pro děti již od 3 let věku
• Kvalitní plastový materiál a výška 30 cm

Objev podobné jako Simba Panáček Beach Kevin

Kevin Murphy Easy Rider je vyhlazující krém určený k aplikaci na vlhké vlasy po umytí. Produkt zabraňuje krepatění, vyhlazuje vlasová vlákna a zajišťuje jejich poddajnost. Je určen pro bezoplachové použití s důrazem na nanášení do délek a konečků.

• Zabraňuje nežádoucímu krepatění vlasů
• Vyhlazuje povrch vlasů pro dokonalou hladkost
• Usnadňuje následný styling a úpravu
• Bezoplachová aplikace šetří čas

Objev podobné jako Kevin Murphy Easy Rider vyhlazující krém na vlasy proti krepatění 100 g

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Within the organization, the cyber security manager fulfils an important and policy-oriented role. Working alongside the risk manager, the Information Technology (IT) manager, the security manager and others, the cyber security managerÂ’s role is to ensure that intelligence and security manifest in a robust cyber security awareness programme and set of security initiatives that when implemented help strengthen the organizationÂ’s defences and those also of its supply chain partners.Cyber Security Management and Strategic Intelligence emphasizes the ways in which intelligence work can be enhanced and utilized, guiding the reader on how to deal with a range of cyber threats and strategic issues. Throughout the book, the role of the cyber security manager is central, and the work undertaken is placed in context with that undertaken by other important staff, all of whom deal with aspects of risk and need to coordinate the organizationÂ’s defences thus ensuring that a collectivist approach to cyber security management materializes. Real-world examples and cases highlight the nature and form that cyber-attacks may take, and reference to the growing complexity of the situation is made clear. In addition, various initiatives are outlined that can be developed further to make the organization less vulnerable to attack. Drawing ... Unknown localization key: "more"

Objev podobné jako Cyber Security Management and Strategic Intelligence - Peter Trim, Yang-Im Lee

Effective performance management is core to successful organizations. The new edition continues to look at performance management as an interdisciplinary field of study and practice and draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting.The book provides a contemporary examination of theories, issues, and practices related to performance management with an original performance management framework, grounded in concrete organizational phenomena, therefore making it more accessible and meaningful to practitioners, scholars, and students. The updated edition also examines organizations’ evolving use of digital business transformation and the effect on performance management design.With updated cases, the latest edition will help readers to gain insights into the fields of strategic management, organizational behaviour, organizational theory, and management accounting and how they contribute to the study and practice of performance management.

Objev podobné jako Strategic Performance Management - Ralph W. Adler

Jatinder Verma has been a pioneering figure in the development of British South Asian theatre, and a prominent spokesperson for the importance of increased diversity amongst playwrights, actors, directors, designers, and producers on the mainstream British stage. As co-founder and former Artistic Director of Tara Arts, he developed a new aesthetic style known as ''Binglish'' which creates a hybrid dramaturgy of languages, training and performance forms, and styles of acting, and design, that operates to establish a negotiation between cultures which reflects contemporary Britain. Verma is acknowledged as being a leading practitioner and director, as well as writer about theatre and culture, who has transformed the face of theatre in Britain and internationally. This book combines:• a detailed biography giving the social and artistic context of Verma’s work and his work with Tara Arts;• an exploration of Verma’s own writings on ‘Binglish’, including his use of a range of performance forms and philosophies from different cultures, such as the importance of the Natyashastra in his thinking and practice;• a stylistic analysis of his key productions, including Tartuffe, The Merchant of Venice, Macbeth, and the Bollywood pantomimes;• pathways into some of the practical exercises relating to the dramaturgical style of ‘Binglish’ ... Unknown localization key: "more"

Objev podobné jako Jatinder Verma - Jerri Daboo

This book is intended as a study and revision guide for students following programmes of study in which urban pest management is an important component. It contains over 500 multiple-choice questions (and answers) set at three levels - foundation, intermediate and advanced.

Objev podobné jako Key Questions in Urban Pest Management - Dr Daniel Dye II, Roberto Pereira, Philip Koehler, Partho Dhang

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book''s innovative framework separates a brand''s concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors'' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel''s social brand positioning to Nintendo''s use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The ... Unknown localization key: "more"

Objev podobné jako Strategic Brand Management - Larry Percy, Richard Rosenbaum-Elliott, Professor Simon Pervan

Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects.

Objev podobné jako Strategic Project Portfolio Management - Simon Moore

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.

Objev podobné jako Sustainable Events Management - Dr Razaq Raj, Kevin Griffin

Whether you are studying at undergraduate or postgraduate level, our stellar team of expert authors will guide you through the key topics of human resource management from strategic and international perspectives.Starting with the fundamentals of each topic and progressing through to critical evaluation, the 3rd edition includes: Even more international case studies from across Europe, Asia, Australia and the Middle East – which bring the theory and academic underpinning to life A wide range of Reflective Activities that encourage you to consider the real-world implications of what you have learnt An updated companion website featuring a wealth of resources for lecturers and students, including an Instructor’s Manual, PowerPoint slides, a Testbank, recommended journal articles and additional business cases

Objev podobné jako Strategic Human Resource Management

What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this innovative and comprehensive textbook.Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to SHRM. Broken into four distinct parts, the book addresses the context, theories, themes, and future of managing people strategically. Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application. New ''Strategic HRM in Action'' boxes take this one step further by presenting students with a scenario in which they themselves can make strategic decisions and reflect on their own evaluation of real-life business practices.Critical thinking is essential in SHRM, so frequent Critical Reflection boxes, Review Questions, and questions or activities to accompany every case study ensure students are challenged to engage with the subject critically and reflectively, and consider their own evaluations of ... Unknown localization key: "more"

Objev podobné jako Strategic Human Resource Management - Catherine Bailey, Thomas Garavan, David Mankin, Clare Kelliher

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Objev podobné jako Strategic Market Management - David A. Aaker, Damien McLoughlin

Practical Customer Success Management is a complete "handbook for CSMs", written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe. The book is aimed at increasing both productivity and consistency of quality of output for customer success managers of all levels, from relative newcomers through to seasoned professionals. The book is highly practical in nature and is packed full of good humored but very direct advice and assistance for dealing with exactly the types of real world situations CSMs face every day.Practical Customer Success Management provides a simple-to-follow, best practice framework that explains what the core customer success management steps are at each stage of the customer journey to business outcome success and in what circumstances to apply those steps. It describes and explains which situations each step applies to and provides recommendations for activities or tasks that the CSM can perform to complete each step, together with detailed explanations and step-by-step guidance for successfully completing each activity or task. Included in this book is an entire suite of tools and templates that enable rapid completion of each task and ensure consistency of approach both across multiple customer engagements and ... Unknown localization key: "more"

Objev podobné jako Practical Customer Success Management - Rick Adams

Gain a new understanding of how to manage logistics using strategic management theory with this practice-based textbook for postgraduate students.

Objev podobné jako Strategic Logistics Management - Erik Sandberg

Legendary tattoo artist Henk Schiffmacher takes us on a personal journey through the history of tattooing from the 1730s to the 1970s. Showcasing over two hundred years of worldwide tattoo history, the book brings together the best of Schiffmacher’s renowned private collectionwith lively personal commentary by the art’s most beloved raconteur. Henk Schiffmacher’s Private Collection of the Art and Its Makers, 1730s–1970sOne part history book, one part art book, and one part fascinating memoir, this book is an overview of more than two centuries of tattoo history intermixed with an intimate look at the lives of tattoo artists, and the personal struggles and triumphs, occupational hazards, and artistic courage that have defined so much of this history. For the last forty years, Henk Schiffmacher has poured his heart and soul into his collection, amassing tattoo drawings, designs, photographs, and artifacts from around the world. Each of the book’s chapters features many never-before-seen highlights from this collection and includes lithographs, etchings, tattooing instruments, original drawings, and tattoo designs known in the business as flash, among them extremely rare vintage flash sheets from major players in early Western tattooing. The vastness and variety of tattooing around the world is chronicled in the ... Unknown localization key: "more"

Objev podobné jako TATTOO. 1730s-1970s. Henk Schiffmacher's Private Collection. 40th Ed. - Noel Daniel, Henk Schiffmacher

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

"Haunting photographs" - The Wall Street Journal. "Henk van Rensbergen is a hero for urban explorers around the world" - Flanders Today. "As an airline pilot, Belgian-born Henk Van Rensbergen was used to travelling the world. But he found a great way to supersize that passion: hunting for the most wonderful, secret, haunting abandoned places" - CNN. While his crew is resting at the pool, pilot and photographer Henk van Rensbergen explores deserted city palaces, overgrown factories or desolate areas of nature, finding beauty in the decay. This engaging book of photographs, a revised edition with new material, lets us wander through abandoned places, including Abkhazia, a break-away region bordering Georgia and Russia and the newest must-visit for every urban explorer.

Objev podobné jako Abandoned Places - Henk Van Rensbergen

Kšiltovka New Era ALEX PEREIRA UFC 9TWENTY s nápisem ”CHAMA” na přední straně. Kšiltovka má klasický šesti-dílný střih, obšitá očka, předehnutý kšilt a v zadní části pásek na úpravu velikost podle potřeby.

Objev podobné jako New Era ALEX PEREIRA UFC 9TWENTY Kšiltovka, černá, velikost UNI

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí význam udržitelného a „zeleného“ marketingu a rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována sociálním médiím a komunikaci vůbec. Všechna témata knihy jsou aktualizována, přepracována a doplněna o nové přístupy a myšlenky a mnoho nových příkladů z praxe. Na konci každé kapitoly najdete nové případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum a odhad poptávky přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové, cenové, distribuční a komunikační strategie a programy až po zajištění úspěšného dlouhodobého růstu zahrnujícího uvádění nových tržních nabídek, účast na globálních trzích a řízení holistické marketingové organizace.

Objev podobné jako Marketing management - Philip Kotler, Kevin Lane Keller

''Subtle, skillful, and clear. It''s so clear, in fact, that you can see a very long way down, into the heart of a flawed but valiant human being, into the sickness of a nation, into the depths of political evil. It''s the most impressive novel I''ve read for years, and one of the very few that feels truly necessary'' - Philip PullmanIn the sweltering summer of 1938, with Lisbon in the grip of Portugal''s dictatorship of António Salazar, a journalist is coming to terms with the rise of fascism around him and its insidious impact on his work. Consumed by the passing of his wife and the child he never had, Pereira lives a quiet and lonely existence. One day, the young and charismatic Monteiro Rossi enters his life, changing everything. A man who once shied away from criticizing Portugal''s authoritarian regime finds himself unable to stay quiet any longer, resulting in his political awakening and a devastating act of rebellion. Tabucchi''s celebrated masterpiece is an ode to courage and solidarity in the face of political oppression.''A stunningly good novel, and it goes on getting better in one''s head after one has stopped reading it - it works as an ... Unknown localization key: "more"

Objev podobné jako Pereira Maintains - Antonio Tabucchi

Toaletní voda - pro ženy, aromatická hlavní vůně, objem 50 ml Pokud se zajímáte o dámské vůně, potom je pro vás jako stvořená toaletní voda NINA RICCI. Dámská toaletní voda NINA RICCI vám dodá potřebnou dávku sebevědomí pro každý perný den. Ve vínku má intenzivně osvěžující aromatickou vůni, která bude zajímat aktivně smýšlející osoby, jež se pouští často střemhlav do dobrodružného světa, odkud se vrátí silnější a novou čerstvou energií. Odhalte svou osobnost všem kolem s toaletní vodou NINA RICCI, která má smyslnou životní kompozici. Klíčové vlastnosti toaletní vody Nina Ricci Nina Les Monstres de Nina Ricci EdT 50 ml W Toaletní voda NINA RICCI obsahuje především dámské tóny vůní Hlavní složce vévodí aromatická kombinace vonných tónů Objem flakonu činí 50 ml Je jen na vás, jakou příležitost pro tuto vůni zvolíte Toaletní voda NINA RICCI přináší specifickou vůni Zahalte se do svěží vůně toaletní vody NINA RICCI. Hlavní aromatická vůně promění váš běžný den v...

Objev podobné jako Nina Ricci Nina Les Monstres de Nina Ricci EdT 50 ml W (1410103)

Dárková sada - pro fanoušky seriálu Rick and Morty, součástí sady je hrníček o objemu 315 ml, korkový podtácek a gumová klíčenka, hrníček je vhodný do myčky i mikrovlnné trouby Dárková sada Rick And Morty - Pickle Rick se skládá z hrníčku, přívěsku a podtácku. Keramický hrníček má objem 315 ml. Korkový podtácek ochrání váš nábytek před kolečky z nápojů. Gumovou klíčenku si můžete připevnit třeba na batoh. Hrníček je vhodný do mikrovlnné trouby i do myčky na nádobí. Celá sada Rick And Morty - Pickle Rick je zdobena motivy této série. Klíčové vlastnosti dárkové sady Rick And Morty - Pickle RickDárková sada Rick And Morty - Pickle Rick se skládá z hrníčku, klíčenky a podtáckuKeramický hrníček má objem 315 mlJe vhodný do myčky i mikrovlnné troubyPodtácek je vyroben z korku Na klíčenku byl použitý gumový materiálCelá sada je zdobena motivem Rick And Morty - Pickle Rick

Objev podobné jako Rick And Morty - Pickle Rick - hrnek + přívěsek + podtácek (5050293851969)

‘Over my 55-year career, I’ve seen British cuisine transform. What we have now is an amalgam of our own rich repertoire of dishes, and the food and flavours of so many different cultures from the people who have made Britain their home – from meat and two veg to Pad Thai noodles. We have today what I believe is one of the most exciting cuisines in the world’ – Rick SteinIncludes all of the recipes from Rick's new BBC seriesAccompanying the major new BBC2 series, Rick Stein’s Food Stories is an exciting collection of new classics that celebrate modern Britain.Rick’s recipes reflect his mouth-watering and heartfelt exploration of today’s British cuisine and how different cultures have influenced the nation’s evolving palate. Rick highlights traditional favourites such as Bangers and champ with red wine gravy, Crumpets with potted shrimp, and Tattie scones with smoked salmon and puts his twist on new food and flavours that have come to our shores, including Kubo pork belly adobo, Arroz roja and Paneer jalfrezi. With stunning food and location photography, Rick Stein’s Food Stories also shines a spotlight on talented food heroes from all over the country, from food growers and producers to immigrant home ... Unknown localization key: "more"

Objev podobné jako Rick Stein’s Food Stories - Rick Stein

Marvel at elegant architecture, explore stunning Alpine countryside, and get to know a unique culture: with Rick Steves on your side, Austria''s top cities can be yours! Inside Rick Steves Vienna, Salzburg & Tirol you''ll find:- Comprehensive coverage for spending a week or more exploring Vienna, Salzburg and Tirol- Rick''s strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites- Top sights and hidden gems, from Mozart''s house, the Vienna State Opera, and stunning Hapsburg palaces to the eerie Bone Chapel and the oldest salt mine in the world- How to connect with culture: Sip a beer brewed onsite by monks, nibble a Sacher torte in a corner café, or catch a concert at a historic classical music venue- Beat the crowds, skip the lines, and avoid tourist traps with Rick''s candid, humorous insight- The best places to eat, sleep, and relax with a glass of wine- Self-guided walking tours of lively neighborhoods and incredible museums- Detailed maps and directions, including a fold-out map for exploring on the go- Useful resources including a packing list, a German phrase book, a historical overview, and recommended reading- Over 600 bible-thin pages include ... Unknown localization key: "more"

Objev podobné jako Rick Steves Vienna, Salzburg & Tirol (Eighth Edition) - Rick Steves

Love versus ego. Math versus science. Ancient gods versus technocratic dweebs. It’s the saga to slay all other sagas. It’s . . . the Space Shake Saga! Hold on to your plumbuses!Dive a**-first into a world where Mr. Goldenfold, not Rick Sanchez, is the supreme universal intelligence, where ancient gods threaten our very existence, and where rich technocrats try to impose their will on the world (LOL, can you imagine?). It’s up to Rick and Morty, yet again, to put their lives on the line in order to protect the universe and maybe, just maybe, get that perfect milkshake.Written by Alex Firer (Rick and Morty: Rick’s New Hat) and illustrated by Fred C. Stresing (Rick and Morty: Meeseeks, P.I.) and Marc Ellerby (Rick and Morty: Ricklemania), Rick and Morty Compendium Vol. 5 collects all twelve sick issues of Oni Press’ time- and space-frolicking Rick and Morty revamp. Featuring a special backup by writer Rafer Roberts and illustrator Suzi Blake, this is more Rick and Morty than you’ll ever need—but you’ll be glad you have!

Objev podobné jako Rick and Morty Compendium Vol. 5 - Alex Firer, Rafer Roberts