planning and managing public relations campaigns anne gregory mandy pearse

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Objev podobné jako Planning and Managing Public Relations Campaigns - Anne Gregory, Mandy Pearse

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

Objev podobné jako Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux

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Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O''Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment ... Unknown localization key: "more"

Objev podobné jako Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington

The COVID-19 and the onslaught of Climate Change have exposed the fragility of our lives and ecosystem. Natural disasters like asteroid impact, earthquakes, tsunamis, volcanic eruptions, floods, cyclones, etc., and pandemics like plagues, smallpox, cholera, tuberculosis, malaria, etc., have been man''s nemesis from the beginning of time. This list of public risks has now expanded to include pollutions, industrial disasters, and very many new, confusing and emerging technologies.How have governments handled these public risks? How have they convinced people to take precautions under such emergencies? What measures does one take for managing them, and for the rescue, relief, and rehabilitation of the masses? And most importantly, how does one prepare the masses to face the risks without panicking? It is argued that sermons, dictates, and discourses may not work in democratic societies. Rather, one needs a new breed of risk communicators who can enter into a dialogue with the people to prepare them for these challenges and to welcome truly beneficial new technologies.The book takes a panoramic view of the issue of risks and illustrates the challenges and opportunities of the Art and Science of Managing Public Risks. It celebrates the indomitable spirit of man, who has leveraged science to ... Unknown localization key: "more"

Objev podobné jako Art And Science Of Managing Public Risks - Dinesh Kumar Srivastava, V S Ramamurthy, Shailesh Nayak

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

Objev podobné jako Public Relations Cases

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Objev podobné jako Public Relations and Communications - Aoife O'Donnell

Kniha - autor Luboš Bárta, 464 stran, česky, pevná s přebalem lesklá Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor...

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)

Elektronická kniha - autor Jozef Ftorek, 224 stran Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena zejména studentům komunikace a PR, pracovníkům v PR a marketingu, novinářům, politikům a dalším, kteří potřebují efektivně komunikovat s veřejností nebo zájmovými skupinami. Publikace je co do komplexnosti a šíře zpracování tématu svého druhu unikátní. Třetí vydání je doplněno o nové kapitoly - PR, reklama a marketing, PR a ideologie nebo PR a etika. Představené teorie a argumenty jsou podpořeny příklady ze společenské praxe. Praxi ovlivňování mínění - osnování souhlasu autor vnímá jako kompetenci elity. Proto vedle tradičního obsahu podobných příruček, jako jsou pravidla krizové komunikace nebo hlavní nástroje a techniky sdělení informace, uvádí aktuální trendy public relations včetně jeho role v informační válce. Kniha kriticky glosuje i...

Objev podobné jako Public relations jako ovlivňování mínění (978-80-247-3926-7)

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor s předními zahraničními odborníky a institucemi, cituje výsledky nejnovějších výzkumů a studií, soudní rozsudky a právní předpisy, knižní i internetové publikace až do července 2013. Nenabízí dogmata a pouhé definice, ale prezentací různých názorů vybízí k vytvoření samostatného pohledu na problematiku. Autor, mj. vyznamenaný cenou Vindemia Acta 2012 jako vinařský publicista roku, prezentuje celou problematiku způsobem přístupným všem předpokládaným čtenářským okruhům.

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

Elektronická kniha - autor Jan Tomandl, 151 stran Monografie popisuje dopady hluboké proměny zpravodajských médií a žurnalistiky na obor media relations (vztahy s médii). Obor je pojímán jako svébytná disciplína v rámci vztahů s veřejností (public relations) a marketingové komunikace. Autor vychází z předpokladu, že pokud se významným způsobem mění současná zpravodajská média, jejich technologická podstata, jazyk i publikum, musí se měnit také metody práce tiskových mluvčích a PR profesionálů, jejichž cílem je ovlivnit mediální agendu a získat publicitu ve zpravodajských médiích. K hlavním trendům proměny médií autor řadí například internetizaci, boom sociálních sítí, rozvoj interaktivity a multimediality, deprofesionalizaci, zrychlování zpravodajství, důraz na vizuální a zábavnou rovinu zpravodajství a fragmentaci publika i mediální nabídky. Pro každý ze zmíněných trendů formuluje autor soubor doporučení, jimiž by se měli řídit PR profesionálové a tiskoví...

Objev podobné jako Public relations a zpravodajství (978-80-875-0028-6)

Kniha - autor L. Ron Hubbard, 44 stran, česky, - autor L. Ron Hubbard, 44 stran, česky Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations (9788779689503)

Elektronická kniha - autor Ladislav Kopecký, 240 stran Aniž si to uvědomujeme, s public relations, s jejich účinky a vlivy se potkáváme téměř na každém kroku. Ovlivňují naše názory a postoje, náš životní styl, prostupují naší každodenností a velmi často formují prostředí, které nás obklopuje. Nabízíme vám proto komplexní a u nás dosud v takovém rozsahu nezpracované odborné pojednání o jedné z významných součástí marketingu a marketingových komunikací. Ladislav Kopecký zprostředkovává své osobní zkušenosti z působení v různých marketingově komunikačních řídicích funkcích doma i v zahraničí a přináší jedinečný a poutavý studijní materiál pro studenty vysokých škol ekonomického, finančně správního a sociálního zaměření, pro manažery marketingu a marketingových komunikací, korporací, pro pracovníky v oblasti vnějších vztahů a PR, státních institucí, kulturních a sportovních zařízení i neziskových organizací.

Objev podobné jako Public relations (978-80-247-4229-8)

Elektronická kniha - autor Jozef Ftorek, 192 stran Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí moderní, masové společnosti. Mocenské elity reprezentované zejména představiteli politické a hospodářské moci potřebují pro svou vládu souhlas, pochopení a spolupráci veřejnosti, která politiky zmocňuje k řízení veřejných záležitostí. Veřejnost na ně svou volbou do značné míry přenáší i vlastní osudy, jež jsou s politickým řízením celospolečenských procesů úzce spojeny. Vztah mezi mocenskou elitou a veřejností je v rozvinutých, liberálně demokratických státech velmi sofistikovaně pěstován prostřednictvím nástrojů a technik vztahů s veřejností - public relations. Kdo pochopí a zvládne zásadní otázky teorie a praxe PR (ovlivňování mínění) - vytváření souhlasu mezi občany, získává možnost výrazněji kontrolovat svůj vlastní osud v prostředí...

Objev podobné jako Public relations a politika (978-80-247-3376-0)

Kniha – autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná - autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské...

Objev podobné jako Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)

Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations - L. Ron Hubbard

Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské programy pro PR pracovníky a studenty PR.

Objev podobné jako Public Relations - Jacquie L'Etang

In a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming ever more complex. The globalization of business, the emergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and the nature of strategic decision making within the firm. The Seventeenth Edition of Business and Society: Stakeholders, Ethics, Public Policy draws on the latest research to address the challenges facing business organizations and their stakeholders. The text builds on its legacy of market leadership by reexamining central issues.

Objev podobné jako Business and Society: Stakeholders Ethics Public Policy ISE - Anne Lawrence, James Weber

Detailed, Proven Techniques for Estimating and Planning Any Agile Project Agile Estimating and Planning is the definitive, practical guide to estimating and planning agile projects. In this book, Agile Alliance cofounder Mike Cohn discusses the philosophy of agile estimating and planning and shows you exactly how to get the job done, with real-world examples and case studies. Concepts are clearly illustrated and readers are guided, step by step, toward how to answer the following questions: What will we build? How big will it be? When must it be done? How much can I really complete by then? You will first learn what makes a good plan-and then what makes it agile. Using the techniques in Agile Estimating and Planning, you can stay agile from start to finish, saving time, conserving resources, and accomplishing more. Highlights include: Why conventional prescriptive planning fails and why agile planning works How to estimate feature size using story points and ideal days--and when to use each How and when to re-estimate How to prioritize features using both financial and nonfinancial approaches How to split large features into smaller, more manageable ones How to plan iterations and predict your team''s initial rate of progress How to ... Unknown localization key: "more"

Objev podobné jako Agile Estimating and Planning - Mike Cohn

Care Planning in Children and Young People’s Nursing Develop a care program to meet a child’s individual needs with this essential guide Even seemingly minor decisions can have a significant impact on the early development of a child, so it is essential for children to receive a carefully tailored program designed to meet the needs and concerns of each individual child. The second edition of Care Planning in Children and Young People’s Nursing adds significant scope and material to the already vital first edition. Taking a child, young person and family-centred approach, it offers a comprehensive and accessible discussion of care planning with continuous reference to core principles and nursing values. This new edition continues to be a fundamental resource for the planning and execution of high-quality nursing care for children and young people. Readers of the second edition will also find: Detailed case scenarios designed to cultivate discussion and produce greater competenceIncreased emphasis on the voices of children and young peopleIn-depth discussion of care planning for specific conditions including new chapters on Sickle Cell Disease, Mental Health and Wellbeing of Children and Young People, Transition from Children’s to Adults’ Services, and more Care Planning in Children and Young People’s ... Unknown localization key: "more"

Objev podobné jako Care Planning in Children and Young People's Nursing

Each of the jurisdictions within the United Kingdom is constantly refining the operational characteristics of its planning system and while there are some common practices, there are also substantive divergences. In each territory the planning template is shaped within a dynamic political and legal context and thus students and practitioners require an accessible, in-depth and up-to-date literature dealing with this matter. The multi-disciplinary contributors to this expanded Second Edition of Planning Law and Practice in Northern Ireland explore the progression of planning within the region and discuss prominent facets of contemporary development management, development plans, environmental law, property law and professional practice. Consideration is given to the consequences of Brexit for planning in Northern Ireland, devolved government institutional structures for planning, and the post-2015 emergent performance of local authorities in this arena. The book makes an important contribution to the wider literature in this field and, with its extensive citing of statutes and cases, provides an essential resource for students, planning practitioners and researchers.

Objev podobné jako Planning Law and Practice in Northern Ireland

Understand the key aspects of employment relations and how they apply in practice with this comprehensive textbook.

Objev podobné jako Managing Employment Relations - Tony Bennett, Margaret Prior, Richard Saundry

An essential introduction to the management of building projects Construction management is a complex discipline with many facets. The essence of construction management is the delivery of construction projects to meet the client’s goals whilst recognising the commercial interests of the many designers, consultants and contractors involved. Balancing the expected quality outcomes, the highest safety standards and time and budget pressures is not an easy task. Therefore, students and practitioners looking to understand the core principles of construction management need an authoritative, accessible and comprehensive text on the subject. Since its first edition in 1998, Construction Planning, Programming and Control has met this need with its practical approach to the management of construction projects. The book covers the principles and practice of project time and cost control and includes key related topics and more. It places the subject matter in the context of the challenges facing the construction industry and explains complex issues in a practical and understandable way. Readers of the fourth edition of Construction Planning, Programming and Control will also find detailed coverage of: Procurement and contracts, supply chain and risk management and health and safety management including CDM 2015JCT 2016, NEC4; ICC and FIDIC conditions of contractMethod ... Unknown localization key: "more"

Objev podobné jako Construction Planning, Programming and Control - Peter J. Williams, Brian Cooke

Exam Board: AQA, Edexcel, OCR & WJECLevel: A-levelSubject: HistoryFirst Teaching: September 2015First Exam: June 2016Give your students the best chance of success with this tried and tested series, combining in-depth analysis, engaging narrative and accessibility. Access to History is the most popular, trusted and wide-ranging series for A-level History students.This title:- Supports the content and assessment requirements of the 2015 A-level History specifications- Contains authoritative and engaging content- Includes thought-provoking key debates that examine the opposing views and approaches of historians- Provides exam-style questions and guidance for each relevant specification to help students understand how to apply what they have learntThis title is suitable for a variety of courses including:- AQA: International Relations and Global Conflict c1890-1941- OCR: International Relations 1890-1941

Objev podobné jako Access to History: War and Peace: International Relations 1890-1945 Fourth Edition - David Williamson

Public health has never been more important, or more controversial. What states do, and fail to do, makes a significant difference to the lives we are able to lead. Putting public health first would allow improvements to the health of everyone, especially the worst off. Yet many citizens actively oppose state interference to improve population health, complaining that it encroaches on personal liberty. How should policymakers reconcile these conflicting priorities?This groundbreaking book argues that philosophy is not just useful, but vital, for thinking coherently about priorities in health policy and public policy. Novel, theoretically rigorous, yet practical, Philosophy for Public Health and Public Policy examines why it is so common for public policies to fail in practice to improve the problems they aim to solve, and what to do about this. It argues that a shift to complex systems approaches to policymaking is overdue. Philosophers need to become much more attuned to the contingency and messiness of real world policymaking, and to the ways in which philosophical tools such as thought experiments are frequently unreliable.This book also provides an ethical framework for public health policy. It argues that public health is a right of citizens, alongside more familiar rights such ... Unknown localization key: "more"

Objev podobné jako Philosophy for Public Health and Public Policy - James Wilson

This book showcases the different ways in which contemporary forms of data analysis are being used in urban planning and management. It highlights the emerging possibilities that city-regional governance, technology and data have for better planning and urban management - and discusses how you can apply them to your research. Including perspectives from across the globe, it’s packed with examples of good practice and helps to demystify the process of using big and open data. Learn about different kinds of emergent data sources and how they are processed, visualised and presented. Understand how spatial analysis and GIS are used in city planning. See examples of how contemporary data analytics methods are being applied in a variety of contexts, such as ‘smart’ city management and megacities. Aimed at upper undergraduate and postgraduate students studying spatial analysis and planning, this timely text is the perfect companion to enable you to apply data analytics approaches in your research.

Objev podobné jako Applied Data Analysis for Urban Planning and Management

Everyone leads projects. Learn how to manage them more effectively.If you read nothing else on leading projects large and small, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage initiatives that will inspire your people, tackle your biggest challenges using agile, and prepare yourself and your organization for a world driven by projects.This book will inspire you to:Reap benefits from your initiatives more quicklyBecome a better project sponsorKill initiatives that aren''t performingNavigate the politics of innovation projectsKeep AI and digital transformation on trackPrepare for the next generation of project management toolsThis collection of articles includes "The Project Economy Has Arrived," by Antonio Nieto-Rodriguez; "Too Many Projects," by Rose Hollister and Michael D. Watkins; "Increase Your Return on Failure," by Julian Birkinshaw and Martine Haas; "How to Navigate the Politics of an Innovation Project," by Brian Uzzi; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "Agile at Scale," by Darrell K. Rigby, Jeff Sutherland, and Andy Noble; "For an Agile Transformation, Choose the Right People," by Rob Cross, Heidi K. Gardner, and Alia Crocker; "Discovery-Driven Digital Transformation," by Rita McGrath and Ryan ... Unknown localization key: "more"

Objev podobné jako HBR's 10 Must Reads on Managing Projects and Initiatives - Harvard Business Review, Michael D. Watkins, Jeff Sutherland, Antonio Nieto-Rodriguez, Rita

The life story of the “Funniest Man in America” as only he could tell it.James Gregory is beloved by millions…but the story of his astonishing rise to success has never been told—until now.One of the most successful nightclub and theater comedians in America started out a long way from the stage, in the tiny farming community of Lithonia, Georgia. James was born into a family with lots of love but little money. His parents paid the doctor for his delivery with “a bushel of beans and a peck of tomatoes.”Before he became “The Funniest Man in America,” James was a successful salesman of everything from encyclopedias to log homes. His philosophy: take care of yourself so nobody has to take care of you. When he started over as a comedian, this commitment to hard work and honest dealing would be the key to his “business” of comedy. James loves working people—because that’s what he is, too.James was quickly discovered—not just in the South, but across America—by folks who love down-home, wholesome humor. He became the court jester of country music royalty, too, from Randy Travis to “Whispering” Bill Anderson to the Possum himself, George Jones.Whether it’s entertaining our troops in ... Unknown localization key: "more"

Objev podobné jako A Bushel of Beans and a Peck of Tomatoes - James Gregory

The #1 best-selling guide to business valuation, newly updated and revised Valuation: Measuring and Managing the Value of Companies has been the gold standard in measuring and managing company value for more than 30 years. Now in its eighth edition, this acclaimed volume continues to help corporate executives, bankers, students, and other financial professionals around the world gain a deep understanding of valuation as well as allow their companies to create and maximize economic value. Called "the best practitioners' guide to valuation" by The Financial Times and "the most influential contemporary books about the world economy" by The Economist, the newly revised eighth McKinsey's long tradition of excellence. In the book, a team of veteran McKinsey & Company professionals walk you through the foundations of valuation, advanced topics like valuing high-growth companies and digital assets, and managerial topics such as corporate portfolio strategy and acquisitions. You'll also discover: Clear, accessible chapters with detailed guidance on the fundamental principles of value creationBest practices to apply valuation to business strategy questions and communicate with investorsHow to analyze and forecast performance, the cost of capital, and put it all together in a coherent valuation McKinsey & Company has been helping businesses, governments, non-profit ... Unknown localization key: "more"

Objev podobné jako Valuation: Measuring and Managing the Value of Companies - David Wessels, Tim Koller, Marc , Erasmus University, Netherlands) Goedhart

She took another woman’s place. Now she must live with the consequences... Discover an unforgettable novel from the 10-million-copy bestselling author, Lesley Pearse. 'Captivating' Woman & Home‘A gripping story of reinvention, deception, and the weight of choices made under pressure' 5* Reader Review'Once you pick this book up, you won’t want to put it down!' 5* Reader Review'Pearce never disappoints' 5* Reader Review--London, 1941When Mary meets a glamorous stranger named Elizabeth she realises their lives couldn’t be more different. Elizabeth is beautiful and charming, about to set off on a dazzling adventure to Ireland where she’s inherited a grand house. Mary, shy and meek, has nothing to look forward to but the dreary life of a maid in Hampstead. But when an air raid forces them to take shelter underground Mary’s life is suddenly changed forever. After waking up in hospital, injured but alive, the nurse mistakes her for Elizabeth and hands over her suitcase with Elizabeth’s money and tickets to Ireland inside. This is Mary’s chance to escape the hardship of her life and start afresh. Will she take it and what could go wrong?--PRAISE FOR LESLEY PEARSE:‘Storytelling at its very best’ Daily Mail‘Gripping and suspenseful’ Daily Express‘A twisting ... Unknown localization key: "more"

Objev podobné jako The Girl with the Suitcase - Lesley Pearse

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

Public Law Directions is the most student-friendly guide to the subject; empowering students to evaluate the law, understand its practical application, and approach assessments with confidenceAn accessible and highly readable guide to public law, offering contextual knowledge, details of key cases, and supportive critical evaluation of the law. Key features The Directions series has been written with students in mind. As they approach the subject for the first time, this book will help them: - Gain a balanced understanding of the topic: the right amount of detail conveyed clearly - Understand the law in context: with scene-setting introductions and highlighted case extracts the practical importance of the law becomes clear - dentify when and how to critically evaluate the law: the key areas of debate are set out, with support to confidently question the law - Direct and consolidate knowledge: self-testing features aid understanding and help students tackle assessments with confidence- Elevate learning: inspiring students to take their learning to the next level, the author provides direction on going further - Also available as an e-book with functionality, navigation features, and links that offer extra learning support Digital formats and resourcesPublic Law Directions is available for students and institutions to ... Unknown localization key: "more"

Objev podobné jako Public Law Directions - Anne Dennett

This book presents fresh ways of thinking about the future for all those involved in conceiving, planning, designing, funding, constructing, occupying and managing the built environment, to face the challenges, and grasp the opportunities, that lie ahead over the next few decades. Four major themes form the basis of the volume:(1) Future Awareness and a New Sense of Place.(2)  Global Governance and Anticipatory Leadership. (3) Innovation, Reform and Exemplars. (4) Urban Planning and Real Estate Transformations. Within these structural themes are a diverse range of ''Discourses'' addressing many of the big questions and driving forces that face us, together with a proposed methodology (Strategic Foresight) and an array of practical illustrations viewing what can be done today – whether by organisations, individuals, cities or communities – to positively shape a preferred future and manipulate us towards achieving it. It will be important reading for students, practitioners, agencies and corporations across the built environment, especially in the fields of urban planning, real estate development, architecture, civil engineering and construction.

Objev podobné jako Urban Planning and Real Estate Transformations for the Future - John Ratcliffe, Michael Stubbs

Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry has long craved a look inside Simons's secretive hedge fund, Renaissance Technologies and veteran Wall Street Journal reporter Gregory Zuckerman delivers the goods.After a legendary career as a mathematician and a stint breaking Soviet codes, Simons set out to conquer financial markets with a radical approach. Simons hired physicists, mathematicians and computer scientists - most of whom knew little about finance - to amass piles of data and build algorithms hunting for the deeply hidden patterns in global markets. Experts scoffed, but Simons and his colleagues became some of the richest in the world, their strategy of creating mathematical models and crunching data embraced by almost every industry today.As Renaissance became a major player in the financial world, its executives began exerting influence on other areas. Simons became a major force in scientific research, education and Democratic politics, funding Hilary Clinton's presidential campaign. While senior executive Robert Mercer is more responsible than anyone else for the Trump presidency - he placed Steve Bannon ... Unknown localization key: "more"

Objev podobné jako The Man Who Solved the Market - Gregory Zuckerman

Exam Board: Pearson EdexcelLevel: GCSESubject: HistoryFirst teaching: September 2016First exams: June 2018Endorsed for EdexcelEnable students to achieve their full potential while ensuring pace, enjoyment and motivation with this popular series from the leading History publisher for secondary schools.> Blends in-depth coverage of topics with activities and strategies to help students to acquire, retain and revise core subject knowledge > Uses an exciting mix of clear narrative, visual stimulus materials and a rich collection of contemporary sources to capture students'' interest> Helps students to maximise their grade potential and develop their exam skills through structured guidance on answering every question type successfully> Builds on our experience publishing popular GCSE History resources, providing you with accurate, authoritative content written by experienced teachers who understand the content and assessment requirementsSuperpower relations and the Cold War, 1941-91 covers all three key topics in the specification: ''The origins of the Cold War 1941-58''; ''Cold War crises, 1958-70''; ''The end of the Cold War, 1970-91.''

Objev podobné jako Hodder GCSE History for Edexcel: Superpower relations and the Cold War, 1941-91 - Wright John, Steve Waugh

*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK*''A clear, compelling guide to some of the most pressing debates in technology today.'' Bill Gates''A colourful and insightful insiders'' view of how technology is both empowering us and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future.'' Walter Isaacson, bestselling author of Steve JobsFrom Microsoft''s President and one of the tech industry''s wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. With new chapters on the pandemic and beyond. __________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era ... Unknown localization key: "more"

Objev podobné jako Tools and Weapons - Brad Smith, Carol Ann Browne

"The book that all aspiring teachers need to read" - five-star reviewThe Award in Education and Training is an introductory teaching qualification for anyone who is currently teaching, or who would like to find out what it’s like to teach.The second edition of this #1 bestselling textbook:  is easy to read for anyone new to teaching    introduces teaching principles and practices  covers important topics such as artificial intelligence, sustainability, and neurodiversity includes helpful hints, and examples of documents used for teaching features practical activities to help learners work towards the qualification and/or their job role is a key text for anyone working towards the Award or Certificate in Education and Training is cross-referenced to the 2024 Learning and Skills Teacher Occupational StandardsIt also includes additional content for the Certificate in Education and Training to support those learners working towards it. With over 1000 five-star ratings for its first edition, this is still the book you love, updated.Ann Gravells has been teaching in the FE and skills sector since 1983. She is an experienced teacher educator and bestselling, well respected author. Ann holds a Masters in Educational Management, a PGCE, a Degree in Education, and a ... Unknown localization key: "more"

Objev podobné jako The Award in Education and Training - Ann Gravells

Boost sales results by zeroing in on the metrics that matter most“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”—Arthur Dorfman, National Vice President, SAP“Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”—Mike Nathe, Senior Vice President, Essilor Laboratories of America“The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.”—Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”—John Davis, Vice President, St. Jude Medical“Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be ... Unknown localization key: "more"

Objev podobné jako Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance - Jason Jordan, Michelle Vazzana

The Princess in Black meets Monsters, Inc. in this zany, heartwarming new series for early readers 4 to 8 years old!Written by the acclaimed Corey Ann Haydu with sweet, quirky illustrations by Anne Appert, the Zoomi and Zoe series explores the wonder and anxiety of life''s first big transitions with warmth, whimsy, and plenty of silliness.Zoe loves routine, her stuffed rhino Zoomi, and her best friend Kyla. When Kyla moves away, Zoe feels alone. Until somehow, she’s transported to a magical new world with just one sort-of-familiar face: Zoomi, who is suddenly very much real.Zoomi loves adventure, zooming, and her best friend Moo. In her world, life is full of happy surprises, but one ritual is certain: when something hard happens, she’ll have Tricky Turnaround. And when she does, a Happy Helpful Human from the “real” world will arrive to help her through it.But when Zoe arrives, she doesn’t seem very happy. Or helpful. Or interested in the party Zoomi threw for her—complete with toothbrushes and a rainbow mud slide. In fact, Zoe may be navigating a Tricky Turnaround of her own. Can Zoomi and Zoe come together to help each other with the trickier parts of growing up, like ... Unknown localization key: "more"

Objev podobné jako Zoomi and Zoe and the Tricky Turnaround - Corey Ann Haydu

Bestselling authors and cohosts of the TED podcast Fixable, Frances Frei and Anne Morriss reinvent the playbook for how to lead change—with a radical approach that moves fast, builds trust, and accelerates excellence.Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. A certain amount of wreckage is the price we have to pay for inventing the future.Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed—and that it keeps you from building a great company. Helping executives and entrepreneurs solve their toughest problems over the past decade, Frei and Morriss learned that the trade-off between speed and excellence is false. The best change leaders solve hard problems with fierce urgency while making their organizations—employees, customers, and shareholders—even stronger. They move fast and fix things.Based on their work with fast-moving companies such as Uber, Riot Games, and ServiceNow, Frei and Morriss reveal the five essential steps to moving fast and fixing things. You''ll learn to:Identify the real problem holding you backBuild ... Unknown localization key: "more"

Objev podobné jako Move Fast and Fix Things - Frances Frei, Anne Morriss

Betty is running for her life . . . The gripping Sunday Times bestseller about one woman doing whatever it takes to survive''You are in the story within minutes of opening the book . . . A brilliant story full of twists and turns'' 5***** Reader Review''Compelling, rich in detail and vividly told. Storytelling at its best'' Daily Express''A gripping read. It kept me hooked from the start'' 5***** Reader ReviewFROM THE MULTI-MILLION COPY BESTSELLING AUTHOR LESLEY PEARSE_________ When her husband returns from the war broken and haunted, Betty knows her marriage is doomed. So she escapes. On the run and armed with a new identity, Betty becomes penniless and alone, quickly realising that starting again is much harder than she thought. And she never imagined it could end in murder . . . But sometimes you have to keep running if you want to survive. _________''A pacy page-turner'' Woman & Home''Don''t miss this suspenseful and emotional read'' My Weekly Praise for Lesley Pearse: ''Gripping and suspenseful'' Daily Express ''Evocative, compelling, told from the heart'' Sunday Express ''Gripping and full of twists'' My Weekly

Objev podobné jako You'll Never See Me Again - Lesley Pearse

A comprehensive coursebook that combines the study of three key aspects of banking: the role of banks in an economy, the need for banking regulations and regular bank management practices. The book begins with explanations of the basics of functions of banks and emphasises the paramount importance of banks in the overall Indian financial system. It highlights the role of banks in promoting long-term economic prosperity by drawing from theories of economic growth and explains how banks play a key role in managing short-run economic fluctuations. It provides technical details on quantification and management of wide varieties of banking risks and aspects of banking regulations, and draws a roadmap for future banking regulations, management of non-performing assets (NPAs), the impact of developments in information technology (IT) and IT-enabled services (ITES), and digitalisation in the banking business. Simple numerical examples are provided to facilitate easy comprehension and appeal to students as well as professionals.

Objev podobné jako Regulating and Managing Banks in India: Volume 1 - Amaresh Samantaraya

The new fourth edition of Understanding and Managing Vision Deficits: A Guide for Occupational Therapists provides practitioners not only with a comprehensive understanding of vision and how vision problems can impact on the practice of occupational therapy, but also invaluable guidance on how to effectively manage clients with these issues.The book presents a three-part model of vision to inform readers’ understanding of the issues, and management across a range of eye conditions:Visual integrity: Includes visual acuity (clarity), the optics of the eye, and eye health.Visual efficiency skills: Includes focusing, eye teaming, and eye movements.Visual information processing skills: Includes the ability to analyze, interpret, and respond to visual information.Covering key topics such as vision problems related to acquired brain injury and learning disorders among children with special educational needs, the new edition has been thoroughly updated to the latest findings in vision research, while there are also new chapters on using an interprofessional collaborative approach to client care, and how remediation can be integrated into occupational therapy principles to create occupation-based remedial vision rehabilitation.A unique collaboration between the professions of occupational therapy and optometry together, and including a glossary of key terms and a sample vision screening report form, this is ... Unknown localization key: "more"

Objev podobné jako Understanding and Managing Vision Deficits - Mitchell Scheiman

In International Law and the Public, Geoffrey P.R. Wallace investigates the public as a crucial, often overlooked, actor in international law. He asks just who is it that counts in the operation of the international legal order. Defying conventional wisdom that sees governments, leaders, generals, lawyers, or elites from the upper echelons of society as the main international legal players, Wallace advances a "popular international law" where ordinary people are considered important legal actors in their own right alongside the usual focus on elites. Far from powerless or unwitting, publics possess both the cognitive and material capacities to understand and contribute to the intricacies of international legal rules. Combining rigorous theorizing with wide-ranging evidence, International Law and the Public is an account of an international legal politics from below, taking seriously the place of ordinary people in international affairs.

Objev podobné jako International Law and the Public - Geoffrey P. R. Wallace

Ann Cleeves Classic Crime - engaging mysteries to savour, beloved characters to meet again.Come Death and High Water is the second mystery novel featuring George and Molly Palmer-Jones by Ann Cleeves, author of the Shetland and Vera Stanhope crime series.The picturesque privately owned island of Gillibry off the North Devon coast turns out to be the perfect site for a murder . . .A routine weekend visit by the Gillibry Bird Observatory Trust is made memorable by the owner’s announcement that he is going to sell the island. A sale would mean the end of the Observatory, which for some of the birders makes life worth living. A fire in Charlie Todd’s cottage adds to their distress. And when, next morning, after a fierce storm, they find Charlie dead in a bird hide, their pleasant September weekend assumes a dangerous new face.Charlie Todd’s murder could have been the deed of any member of the Trust. And it falls to one of their own, George Palmer-Jones, to unravel the identity of a killer within their midst . . .

Objev podobné jako Come Death and High Water - Ann Cleevesová

All businesses must be managed efficiently and effectively. Managing budgets and cashflows during the business cycle is of the utmost importance. This book compliments the other titles in the Emerald Business Series, by building on fundamental techniques of management. The book is packed with solid, helpful advice to help you on the road to successful business management. Key techniques are demonstrated along with examples.

Objev podobné jako Setting Budgets and Managing Cashflows - Jennifer Rhodes

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation''s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

Objev podobné jako Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish.

Objev podobné jako All You Need To Know About Public Relations - Adrian Wheeler

This book provides an introduction to spatial planning in the Netherlands. It explores the academic underpinnings of the discipline and its practical implications, making use of insights on planning practices from the Netherlands. As an academic book with relevance for spatial planning teaching and practice, the relation between planning practice and planning as an academic discipline are discussed. A key analytical concept is introduced to discuss the different dimensions of planning: the planning triangle. This framework helps to bridge the strategic and conceptual elements of planning with its realization. The object, process, and context of planning and its relations are discussed. The core of the academic discipline and profession of spatial planning entails looking (far) into the future, stimulating discussion, formulating a desired future direction through an informal and collective planning process, and then formalizing and placing current action into that future perspective. In that sense, spatial planning can be understood as the strategic organization of hopes and expectations.As a study book it is suitable for students of planning at various universities, but also for students in higher professional education. For those involved in the professional field of spatial planning, this book offers a sound foundation.

Objev podobné jako An Introduction to Spatial Planning in the Netherlands - Patrick Witte, Thomas Hartmann

Sister. Liar. Witness. Spy. Traitor?Sister. Liar. Witness. Spy. Traitor?Her secrets shaped a kingdom​. Her loyalty was deadly. ​Jane Boleyn watches from the shadows of the Tudor court. Where nothing is more powerful than a secret. And power rests on the edge of a tyrant king’s sword.​She wears many masks – loving wife, devoted sister, and obedient spy. It’s what a woman must do to survive. ​The only weapon she has is her voice.​They say Jane’s whispers sealed the fate of two queens. They called her a liar and a traitor. ​But the truth is far more dangerous… ​Philippa Gregory brings the Boleyn traitor out of the shadows in an explosive story of one woman’s survival in the deadly dance of the Tudor Court.Acclaim for Philippa Gregory:‘Historical fiction at its finest, immaculately researched and superbly told’ The Times‘Gregory has popularised Tudor history perhaps more than any other living fiction writer … All of her books feature strong, complex women, doing their best to improve their lives in worlds dominated by men’ Sunday Times''Immaculate research, pacey narratives and a stubborn insistence that history is not only about men'' Daily Mail''Impressive and enjoyable'' Antonia Fraser, New Statesman‘Gregory has made an impressive career out ... Unknown localization key: "more"

Objev podobné jako Boleyn Traitor - Philippa Gregory