public relations and communications aoife o donnell

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Objev podobné jako Public Relations and Communications - Aoife O'Donnell

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O''Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment ... Unknown localization key: "more"

Objev podobné jako Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

Objev podobné jako Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux

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The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

Objev podobné jako Public Relations Cases

Kniha - autor Luboš Bárta, 464 stran, česky, pevná s přebalem lesklá Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor...

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)

Elektronická kniha - autor Jozef Ftorek, 224 stran Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena zejména studentům komunikace a PR, pracovníkům v PR a marketingu, novinářům, politikům a dalším, kteří potřebují efektivně komunikovat s veřejností nebo zájmovými skupinami. Publikace je co do komplexnosti a šíře zpracování tématu svého druhu unikátní. Třetí vydání je doplněno o nové kapitoly - PR, reklama a marketing, PR a ideologie nebo PR a etika. Představené teorie a argumenty jsou podpořeny příklady ze společenské praxe. Praxi ovlivňování mínění - osnování souhlasu autor vnímá jako kompetenci elity. Proto vedle tradičního obsahu podobných příruček, jako jsou pravidla krizové komunikace nebo hlavní nástroje a techniky sdělení informace, uvádí aktuální trendy public relations včetně jeho role v informační válce. Kniha kriticky glosuje i...

Objev podobné jako Public relations jako ovlivňování mínění (978-80-247-3926-7)

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor s předními zahraničními odborníky a institucemi, cituje výsledky nejnovějších výzkumů a studií, soudní rozsudky a právní předpisy, knižní i internetové publikace až do července 2013. Nenabízí dogmata a pouhé definice, ale prezentací různých názorů vybízí k vytvoření samostatného pohledu na problematiku. Autor, mj. vyznamenaný cenou Vindemia Acta 2012 jako vinařský publicista roku, prezentuje celou problematiku způsobem přístupným všem předpokládaným čtenářským okruhům.

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

Elektronická kniha - autor Jan Tomandl, 151 stran Monografie popisuje dopady hluboké proměny zpravodajských médií a žurnalistiky na obor media relations (vztahy s médii). Obor je pojímán jako svébytná disciplína v rámci vztahů s veřejností (public relations) a marketingové komunikace. Autor vychází z předpokladu, že pokud se významným způsobem mění současná zpravodajská média, jejich technologická podstata, jazyk i publikum, musí se měnit také metody práce tiskových mluvčích a PR profesionálů, jejichž cílem je ovlivnit mediální agendu a získat publicitu ve zpravodajských médiích. K hlavním trendům proměny médií autor řadí například internetizaci, boom sociálních sítí, rozvoj interaktivity a multimediality, deprofesionalizaci, zrychlování zpravodajství, důraz na vizuální a zábavnou rovinu zpravodajství a fragmentaci publika i mediální nabídky. Pro každý ze zmíněných trendů formuluje autor soubor doporučení, jimiž by se měli řídit PR profesionálové a tiskoví...

Objev podobné jako Public relations a zpravodajství (978-80-875-0028-6)

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Kniha - autor L. Ron Hubbard, 44 stran, česky, - autor L. Ron Hubbard, 44 stran, česky Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations (9788779689503)

Elektronická kniha - autor Ladislav Kopecký, 240 stran Aniž si to uvědomujeme, s public relations, s jejich účinky a vlivy se potkáváme téměř na každém kroku. Ovlivňují naše názory a postoje, náš životní styl, prostupují naší každodenností a velmi často formují prostředí, které nás obklopuje. Nabízíme vám proto komplexní a u nás dosud v takovém rozsahu nezpracované odborné pojednání o jedné z významných součástí marketingu a marketingových komunikací. Ladislav Kopecký zprostředkovává své osobní zkušenosti z působení v různých marketingově komunikačních řídicích funkcích doma i v zahraničí a přináší jedinečný a poutavý studijní materiál pro studenty vysokých škol ekonomického, finančně správního a sociálního zaměření, pro manažery marketingu a marketingových komunikací, korporací, pro pracovníky v oblasti vnějších vztahů a PR, státních institucí, kulturních a sportovních zařízení i neziskových organizací.

Objev podobné jako Public relations (978-80-247-4229-8)

Elektronická kniha - autor Jozef Ftorek, 192 stran Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí moderní, masové společnosti. Mocenské elity reprezentované zejména představiteli politické a hospodářské moci potřebují pro svou vládu souhlas, pochopení a spolupráci veřejnosti, která politiky zmocňuje k řízení veřejných záležitostí. Veřejnost na ně svou volbou do značné míry přenáší i vlastní osudy, jež jsou s politickým řízením celospolečenských procesů úzce spojeny. Vztah mezi mocenskou elitou a veřejností je v rozvinutých, liberálně demokratických státech velmi sofistikovaně pěstován prostřednictvím nástrojů a technik vztahů s veřejností - public relations. Kdo pochopí a zvládne zásadní otázky teorie a praxe PR (ovlivňování mínění) - vytváření souhlasu mezi občany, získává možnost výrazněji kontrolovat svůj vlastní osud v prostředí...

Objev podobné jako Public relations a politika (978-80-247-3376-0)

Kniha – autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná - autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské...

Objev podobné jako Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)

Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations - L. Ron Hubbard

Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské programy pro PR pracovníky a studenty PR.

Objev podobné jako Public Relations - Jacquie L'Etang

While the relationships between parents and children have long been a staple of critical inquiry, bonds between siblings have received far less attention among early modern scholars. Indeed, until now, no single volume has focused specifically on relations between brothers and sisters during the early modern period, nor do many essays or monographs address the topic. The essays in Sibling Relations and Gender in the Early Modern World focus attention on this neglected area, exploring the sibling dynamics that shaped family relations from the fifteenth through the seventeenth centuries in Italy, England, France, Spain, and Germany. Using an array of feminist and cultural studies approaches, prominent scholars consider sibling ties from a range of interdisciplinary perspectives, including art history, musicology, literary studies, and social history. By articulating some of the underlying paradigms according to which sibling relations were constructed, the collection seeks to stimulate further scholarly research and critical inquiry into this fruitful area of early modern cultural studies.

Objev podobné jako Sibling Relations and Gender in the Early Modern World

Foundations of Physical Activity and Public Health, Third Edition With HKPropel Access, is the first textbook of its kind to explore concepts in public health and kinesiology, measurement of physical activity, and the impact of exercise and physical activity on health. This text empowers students to advance the use of physical activity as a significant component in public health initiatives. Presented in full color, Foundations of Physical Activity and Public Health uses tables, graphs, and figures to clarify complex topics, and it reflects information presented in the Physical Activity Guidelines for Americans. An underlying theme in this third edition is health equity and health disparities viewed through a physical activity lens. New sidebars devoted specifically to those topics are woven throughout the text, along with sidebars and references that have been refreshed with the latest information. Additional content updates to the third edition cover these topics: Brain health and immunity as they relate to physical activity and public health science The physical activity paradox hypothesis The current status of physical activity levels for children and adolescents Comprehensive community-wide programs to increase physical activity Related online content is delivered through HKPropel to enhance student learning. The materials include downloadable review questions; ... Unknown localization key: "more"

Objev podobné jako Foundations of Physical Activity and Public Health - Deborah Salvo, Tinker D. Murray, Harold W. Kohl

In Employment Relations the authors translate years of experience, with the help of interesting vignettes, real life examples and connections with popular culture, into a critical understanding of the topic that brings the field to life. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. An excellent supplementary text for Employment Relations and HRM students or anyone interested in a short, succinct book on the subject of Employment Relations.

Objev podobné jako A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations - Adrian Wilkinson, Tony Dundon, Niall Cullinane

Realism is one of the core theories within the field of international relations, and it generally posits a state system characterized by anarchy where states act in what they perceive to be their own self interests. It is a controversial theory, and it has many opponents. Yet effective debate among realists and those who identify with other schools of thought has diminished dramatically over time. As Patrick James argues in Realism and International Relations, scholars in the field have become dissatisfied with results from exchanges in words alone. He contends that translation of the vast amount of information in the field into knowledge requires a greater emphasis on communication beyond the use of text. Given the challenges posed by existing and intensifying information overload, he develops a new model that relies on the graphic representation of analytical arguments.As James explains, realist scholarship in the post-World War II era is the natural domain for the application of systemism, a graphic form of expression with straightforward rules for portrayal of analytical arguments, notably cause and effect within theories. Systemism goes beyond prior iterations of systems theory to offer a visualization technique borrowed and adapted from the philosophy of science. Systemist graphics reveal ... Unknown localization key: "more"

Objev podobné jako Realism and International Relations - James Patrick Donleavy

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Objev podobné jako Planning and Managing Public Relations Campaigns - Anne Gregory, Mandy Pearse

Exam Board: AQA, Edexcel, OCR & WJECLevel: A-levelSubject: HistoryFirst Teaching: September 2015First Exam: June 2016Give your students the best chance of success with this tried and tested series, combining in-depth analysis, engaging narrative and accessibility. Access to History is the most popular, trusted and wide-ranging series for A-level History students.This title:- Supports the content and assessment requirements of the 2015 A-level History specifications- Contains authoritative and engaging content- Includes thought-provoking key debates that examine the opposing views and approaches of historians- Provides exam-style questions and guidance for each relevant specification to help students understand how to apply what they have learntThis title is suitable for a variety of courses including:- AQA: International Relations and Global Conflict c1890-1941- OCR: International Relations 1890-1941

Objev podobné jako Access to History: War and Peace: International Relations 1890-1945 Fourth Edition - David Williamson

Approved by AQA and tailored to the latest specification, International Relations and Global Conflict c1890-1941 helps students understand a period in which political ambitions and rivalries between nations plunged the world into major wars.It explores:- nationalism- militarism- the balance of powerEvents and developments are covered with precision.Focus on skills building and exam practiceKey features are:- Source-Based Learning. Includes a wide range of sources and extracts to develop vital skills in historical interpretation and source analysis- Exam Practice. Features exam-style questions and study tips to help students prepare and performPerfect for any student studying AQA AS or A Level History, this book helps students achieve success in International Relations and Global Conflict c1890-1941.

Objev podobné jako Oxford AQA History for A Level: International Relations and Global Conflict c1890-1941 - Kat Kearey

Public health has never been more important, or more controversial. What states do, and fail to do, makes a significant difference to the lives we are able to lead. Putting public health first would allow improvements to the health of everyone, especially the worst off. Yet many citizens actively oppose state interference to improve population health, complaining that it encroaches on personal liberty. How should policymakers reconcile these conflicting priorities?This groundbreaking book argues that philosophy is not just useful, but vital, for thinking coherently about priorities in health policy and public policy. Novel, theoretically rigorous, yet practical, Philosophy for Public Health and Public Policy examines why it is so common for public policies to fail in practice to improve the problems they aim to solve, and what to do about this. It argues that a shift to complex systems approaches to policymaking is overdue. Philosophers need to become much more attuned to the contingency and messiness of real world policymaking, and to the ways in which philosophical tools such as thought experiments are frequently unreliable.This book also provides an ethical framework for public health policy. It argues that public health is a right of citizens, alongside more familiar rights such ... Unknown localization key: "more"

Objev podobné jako Philosophy for Public Health and Public Policy - James Wilson

Research in Public Administration and Public Management has distinctive features that influence the choices and application of research methods. The standard methodologies for researching from the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political context, the focus lies on solving societal problems whilst also using methodological principles to do scientifically sound research.The second edition of Research Methods in Public Administration and Public Management represents a comprehensive guide to undertaking and using research in Public Management and Administration. It is succinct but covers a wide variety of research strategies, including action research, experiments, case studies, desk research, systematic literature reviews and more. It pays attention to issues of design, sampling, research ethics and data management. This textbook does explain the role of theory, but also offers many international examples and practical exercises. It takes the reader through the journey of research, starting with the problem definition, choice of theory, research design options and tools to achieve impactful research. New and revised material includes, but is not limited to:A closer look at popular methods like the experiment and the systematic literature review;A deeper examination of research ethics and data management;New examples ... Unknown localization key: "more"

Objev podobné jako Research Methods in Public Administration and Public Management - Sandra van Thiel

Racial Equity, COVID-19, and Public Policy: The Triple Pandemic focuses on the health, economic, and justice impacts of the COVID-19 pandemic on racial equity. The book does not simply document the problems made worse by the pandemic, but it provides historical context for issues that rose to the surface in new ways, the existing inequities revealed during COVID-19, as well as policy responses to those issues. The volume is distinguished in its focus on the implications for racial equity through an examination of both existing public policy and new ideas for change.The chapters in this volume demonstrate the ways in which this period of American history and politics is unique, most notably in the convergence of major threats to public health, economic livelihood, and access to justice. This “triple pandemic” will be felt in the coming years and will continue to unfold, depending upon the adequacy of the contemporary response. This edited volume is designed to provide the reader with a thorough understanding of issues including policing, housing, business, disaster response, education, immigration, vaccine distribution, reentry of justice-involved individuals, and the responses to public protests—all with a unifying focus on racial inequities and social justice concerns that elevated these issues ... Unknown localization key: "more"

Objev podobné jako Racial Equity, COVID-19, and Public Policy

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

Objev podobné jako Creativity in PR and Communications - Jon Cope, Stuart Mayell

What do anaesthetists do? How does anaesthesia work? What are the risks? And how does the anaesthetist know if you are really asleep? Anaesthesia is a mysterious and sometimes threatening process. In this Very Short Introduction, Aidan O''Donnell takes the reader on a tour through the whole of the modern anaesthetic practice. He begins by explaining general anaesthesia: what it is, how it is produced, and how it differs from natural sleep and other forms of unconsciousness. He goes on to consider the main categories of anaesthetic drugs, including anaesthetic vapours, intravenous agents, muscle relaxants, and analgesics, together with explanations of how they work and what their purpose is. Set against the historical background of anaesthetic and surgical practice, O''Donnell examines the large role anaesthetists play in specialised areas such as intensive care medicine, pain medicine, and childbirth; and finally, he considers the risks of anaesthesia, putting in to context that anaesthesia is a very safe process.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ... Unknown localization key: "more"

Objev podobné jako Anaesthesia - Aidan O'Donnell

The book examines the impact which the Great War had on the Public Schools and the sacrificial contribution made to the victory which came in 1918. The war consumed about a fifth of all the public schoolboys who fought, while the survivors were scarred by the loss of so many friends. Based largely on source material from school archives and histories, it moves from the naive excitement of the summer of 1914 to the many moving stories that emerge from the carnage of the Western Front. It looks at school life in those war years, boys with their futures on hold and the prospect of death always very close, Headmasters and staff devastated by the loss of so many young lives. About one distinguished Headmaster, who died in January 1919, it was said that ”the War killed him as straightly and surely as if he had fallen at the front".The book ranges across many topics including the selflessness and pride of Public Schools across the British Empire and in Ireland; the role of the Officers Training Corps in militarising a generation; the letters written from the Front to teachers; the pride taken by schools in the Victoria Crosses etc won ... Unknown localization key: "more"

Objev podobné jako Public Schools and the Great War - David Walsh, Anthony Seldon

Exam board: Pearson EdexcelLevel: GCSE (9-1)Subject: HistoryFirst teaching: September 2016First exams: Summer 2018Endorsed for Pearson Edexcel qualificationsDiscover a fresh approach to Pearson Edexcel GCSE History, developed by bestselling author Ben Walsh while working with hundreds of students and teachers across England.Unlike other textbooks, which were written before the 9-1 GCSEs had been taught, this book is rooted in real classroom experience, so it tackles the big challenges head on.You can rely on Ben Walsh History to:> Do the hard work for you. The large amount of content has been turned into a manageable and logically structured GCSE course, which teachers and students can easily follow in the time available> Use good history practice as the vehicle for exam success. This book doesn''t just teach to the test; it progressively builds students'' skills and conceptual understanding, turning them into accomplished historians who will approach their exams with confidence> Hook students in and make history memorable. Ben''s trademark mix of rich narrative and interesting sources will engage students of all abilities and provide suitable challenge to move them up the grades> Focus on what really matters. All of the features in the book are designed to help students to consolidate their knowledge ... Unknown localization key: "more"

Objev podobné jako Ben Walsh History: Pearson Edexcel GCSE (9–1): Superpower relations and the Cold War, The American West and Weimar and Nazi Germany - Ben Walsh

Exam Board: Pearson EdexcelLevel: GCSESubject: HistoryFirst teaching: September 2016First exams: June 2018Endorsed for EdexcelEnable students to achieve their full potential while ensuring pace, enjoyment and motivation with this popular series from the leading History publisher for secondary schools.> Blends in-depth coverage of topics with activities and strategies to help students to acquire, retain and revise core subject knowledge > Uses an exciting mix of clear narrative, visual stimulus materials and a rich collection of contemporary sources to capture students'' interest> Helps students to maximise their grade potential and develop their exam skills through structured guidance on answering every question type successfully> Builds on our experience publishing popular GCSE History resources, providing you with accurate, authoritative content written by experienced teachers who understand the content and assessment requirementsSuperpower relations and the Cold War, 1941-91 covers all three key topics in the specification: ''The origins of the Cold War 1941-58''; ''Cold War crises, 1958-70''; ''The end of the Cold War, 1970-91.''

Objev podobné jako Hodder GCSE History for Edexcel: Superpower relations and the Cold War, 1941-91 - Wright John, Steve Waugh

Oxford Revise Edexcel GCSE History: Superpower relations and the Cold War, 1941-91 is a complete revision and practice book covering the full topic specification, and fully updated for the 2025 exam. Revise everything you need to know for this choice of period topic in the GCSE Edexcel History exam, from early tension between East and West to the collapse of the USSR. Each development or crisis is clearly covered. By working through the Knowledge - Retrieval - Practice sections, you will be using proven ways to revise, check and recall so that what you revise sticks in your memory. Knowledge Organisers arrange the information you need to revise helping you to make connections with what you already know. Timelines and charts are used so that key information is presented in a meaningful way. An online glossary helps you to learn the definitions to key terms. Use Retrieval questions to check that you have remembered what you have just revised before moving on to the exam practice. Regular retrieval questions help to combat the forgetting curve. Finally, exam-style Practice questions give you loads of experience of the type of question you will face in your exam. This will strengthen your ability ... Unknown localization key: "more"

Objev podobné jako Oxford Revise: GCSE Edexcel History: Superpower relations and the Cold War, 1941-91 Complete Revision and Practice - Richard McFahn

A richly inventive collection of stories about our enduring love of books from the Booker Prize-shortlisted, Women''s Prize-winning author of How to be both and the critically acclaimed Seasonal quartet ''Smith is dazzling in her daring. Sheer inventive power'' ObserverWhy are books so powerful? What do the books we read make of us? And what does the vanishing of public libraries say about us? These stories are about what we do with books and what they do with us: how they travel with us; how they shock us, change us, challenge us, banish time while making us older, wiser and ageless all at once; how they remind us to pay attention to the world we make. Public libraries are places of joy, freedom, community and discovery - and they are under threat from funding cuts and widespread closures across the UK and further afield. With this brilliantly inventive collection, Ali Smith raises her voice in defence of our public libraries, celebrating their essential place in our culture and history.*****''Ali Smith is a one-off. Her imagination and originality make her one of the most exciting novelists of her generation'' Daily Express''In Ali Smith we have a writer whose dazzling sophistication will ... Unknown localization key: "more"

Objev podobné jako Public library and other stories - Smith Ali

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. In the past few decades, the field has developed and expanded significantly, both in terms of professional practice, and in terms of research and reflection. At the same time, particularly in recent years, interactions between science and society have become a topic of heated public and political debates, touching issues like quality and credibility of information, trust in science and scientific actors and institutions and the roles of experts in crises and emergencies. This book provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of research done on the main actors, issues and arenas involved.The third edition of the Handbook brings the reviews up-to-date and deepens the analysis. As well as substantial re-working of many chapters, it includes four new chapters addressing enduring themes (science publics, science-media theories), recent trends (art-science interactions) and new proposed insights on science communication as culture and as ''the social conversation around science''. New contributors are added to the group of leading scholars in the field featured in the ... Unknown localization key: "more"

Objev podobné jako Routledge Handbook of Public Communication of Science and Technology

Public Health and Health Promotion for Nurses at a Glance is the perfect companion for study and revision for nursing students and practitioners. Health promotion is a growing core component of nursing care, and this text combines superb illustrations with accessible information to make the key concepts of health promotion clear and easy to understand. It also provides guidance for how this can be applied in daily practice in all fields of nursing to promote the health of individual patients and communities. Divided into six sections, the first looks at the relationship between the outcomes of public health and the outcomes of nursing, before going on to explore the definitions and different approaches of health promotion.This includes the causes and determinants of morbidity and mortality, and the skills and resources that can support nurses in promoting health with individual patients. It also examines strategies for working with communities to improve health, as well as the ethics of health promotion in nursing. The perfect revision and consolidation textbookClosely linked with the public health outcomes as represented by the NMC, the 6Cs of nursing, essential nursing skills clusters as well as the implications for nursing arising from recent inquiries. Highly visual colour ... Unknown localization key: "more"

Objev podobné jako Public Health and Health Promotion for Nurses at a Glance - Karen Wild, Maureen McGrath

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Objev podobné jako Marketing Communications - Philip Kitchen

For Edexcel 9-1 GCSE History exam success don''t miss CGP''s brilliant Topic Guide covering Superpower relations and the Cold War (1941-91). It''s packed with crystal-clear revision notes, heaps of activities and exam-style questions (with answers) for students to test their understanding of the topic and the skills they''ll need for the Period Study section of the exam. Our handy worked answers and advice mean students can walk into the exam feeling confident they know what good answers look like. Plus there are exam tips throughout the book.

Objev podobné jako GCSE History Edexcel Topic Revision Guide - Superpower Relations and the Cold War, 1941-1991 - CGP Books

A study of historic Welsh libraries and their entanglement with the movement for free public libraries and the philanthropic vision of Andrew Carnegie. What can a library tell us about history? In the Edwardian Age, Andrew Carnegie, ”the richest man in the world,” undertook an effort to build a number of libraries in Wales and Great Britain. The Carnegie buildings have never been fully recorded, and some are in critical condition today. To memorialize them, this book illustrates the social, cultural, and architectural significance of the historic libraries that formed the heart of towns and industrial communities across Wales. The book also traces the history of the free and public library system from the first Public Libraries Act of 1850 to the present day, highlighting Carnegie’s extraordinary philanthropic vision and legacy in the process.

Objev podobné jako Free and Public - Ralph A. Griffiths

This title forms part of the completely new Mathematics for the IB Diploma series. This highly illustrated book covers topic 8 of the IB Diploma Higher Level Mathematics syllabus, the optional topic Sets, Relations and Groups. It is also for use with the further mathematics course. Based on the new group 5 aims, the progressive approach encourages cumulative learning. Features include: a dedicated chapter exclusively for mixed examination practice; plenty of worked examples; questions colour-coded according to grade; exam-style questions; feature boxes throughout of exam hints and tips.

Objev podobné jako Mathematics Higher Level for the IB Diploma Option Topic 8 Sets, Relations and Groups - Fannon Paul, Ben Woolley, Vesna Kadelburg, Stephen Ward

Comparative analyses of the influence of public opinion on education policy in developed countries.Although research has suggested a variety of changes to education policy that have the potential to improve educational outcomes, politicians are often reluctant to implement such evidence-based reforms. Public opinion and pressure by interest groups would seem to have a greater role in shaping education policy than insights drawn from empirical data. The construction of a comparative political economy of education that seeks to explain policy differences among nations is long overdue. This book offers the first comparative inventory and analysis of public opinion and education in developed countries, drawing on data primarily from Europe and the United States.

Objev podobné jako Public Opinion and the Political Economy of Education Policy around the World - Ludger Woessmann, Martin R. West

Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession. His insights will help you flourish.

Objev podobné jako All You Need To Know About Public Relations - Adrian Wheeler

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Objev podobné jako Writing Skills for Public Relations - John Foster

This book explores and elaborates three theories of public reason, drawn from Rawlsian political liberalism, natural law theory, and Confucianism. Drawing together academics from these separate approaches, the volume explores how the three theories critique each other, as well as how each one brings its theoretical arsenal to bear on the urgent contemporary debate of medical assistance in dying. The volume is structured in two parts: an exploration of the three traditions, followed by an in-depth overview of the conceptual and historical background. In Part I, the three comprehensive opening chapters are supplemented by six dynamic chapters in dialogue with each other, each author responding to the other two traditions, and subsequently reflecting on the possible deficiencies of their own theories. The chapters in Part II cover a broad range of subjects, from an overview of the history of bioethics to the nature of autonomy and its status as a moral and political value. In its entirety, the volume provides a vibrant and exemplary collaborative resource to scholars interested in the role of public reason and its relevance in bioethical debate.

Objev podobné jako Public Reason and Bioethics

The ebook edition of this title is Open Access and freely available to read online. Chapters provide insight into critical concerns and innovative practices on the process of developing and delivering Public Involvement and Community Engagement in a range of research settings.

Objev podobné jako Public Involvement and Community Engagement in Applied Health and Social Care Research

Strong historic and educational appeal. Co-authored and inspired by leading academic and literary figures. Direct interest to the nationwide and public school market, through both current and old boy associations.

Objev podobné jako Public Schools and the Second World War - David Walsh, Sir Anthony Seldon

Study independently. Retain key knowledge. Practise for exams. Welcome to the revision series for Pearson Edexcel GCSE (9–1) History from Pearson, written in collaboration with subject experts, examiners, teachers and learners. We’ve combined the latest online revision and exam support tools with our combined Revision Guide and Workbooks to provide the best revision all in one place. Study independently using straightforward, focused materials that make the most of your revision time. Retain key knowledge easily with the one-topic-per-page layout breaking down complicated concepts into memorable, bite-sized chunks, helping you to avoid information overload. Practise recall with quizzes and the online flashcard creator – linked to topics in the online Revision Guide. Personalise your revision journey with an online planner, progress tracker and quizzes to identify the topics you need to focus on. Practise for exams and build confidence with loads of exam-style questions, worked examples and examiner hints and tips in the Workbook section. Support your wellbeing with manageable, structured revision and prompts for regular breaks in your online revision planner, with positive affirmations along the way. Get exam fit with our online revision kit! Use the code in this book to access the online revision toolkit including an online ... Unknown localization key: "more"

Objev podobné jako Pearson REVISE Edexcel GCSE History Superpower relations and the Cold War Revision Guide incl. online revision and quizzes - for 2026, 2027 exams - Br

Exam Board: Pearson EdexcelLevel: GCSESubject: HistoryFirst teaching: September 2016First exams: Summer 2018Endorsed for EdexcelTarget success in Edexcel GCSE (9-1) History with this proven formula for effective, structured revision.Key content coverage is combined with exam-style questions, revision tasks and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge.With My Revision Notes every student can:> Plan and manage a successful revision programme using the topic-by-topic planner> Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context> Build, practise and enhance exam skills by progressing through activities set at different levels> Improve exam technique through exam-style questions and model answers with commentary from expert authors and teachers> Get exam ready with extra quick quizzes and answers to the activities available online

Objev podobné jako My Revision Notes: Edexcel GCSE (9-1) History: Superpower relations and the Cold War, 1941–91 - Steve Waugh

Exam board: EdexcelLevel: GCSESubject: HistoryFirst teaching: September 2016First exams: Summer 2018Practise and perfect the knowledge and skills that students need to achieve their best grade in the Edexcel GCSE (9-1) History exams.Packed full of consolidation activities and exam-style questions, this time-saving Workbook makes it easier to reinforce understanding throughout the course and prepare for examination.- Apply, embed and recap knowledge using tried-and-tested consolidation activities that put the large amount of content into context- Develop the exam skills required for the 9-1 examinations with a bank of practice questions that covers every question type and includes mark allocations to indicate how much time students should spend on an answer- Help students identify their revision needs and understand how to improve their responses by consulting the online answers/answer guidance for each activity and question- Use flexibly for homework or classwork, during the course or for revision and exam practice- Feel confident about exam preparation, knowing that the activities and questions have been carefully created by a team of experienced examiners and practising teachers

Objev podobné jako Edexcel GCSE (9-1) History Workbook: Superpower relations and the Cold War, 1941-91 - Neil Owen

Public Morality and the Culture Wars: The Triple Divide is an academically rigorous and strictly non-polemical analysis of the intellectual and ideological conflicts at the heart of the ‘culture wars’.

Objev podobné jako Public Morality and the Culture Wars - Bryan Fanning

This monograph explores the evolving nature of publicness in the era of digital communication and social media saturation, arguing that the rise of the “gig public” represents a new paradigm that challenges the traditional conceptualization of the public in shaping social and political change. The gig public departs from traditional notions of publicness and the public, characterized by individuals’ spontaneous and less-structured engagement in public discourse. This engagement is often hampered by challenges in fostering sustained interaction and depth of discussion, due to the ephemeral nature of online interactions.In particular, this monograph highlights the importance of customs, negotiations, and contracts that complement the normatively privileged public reasoning in public domains. It examines the transformations in the multifaceted nature of the public and its interrelationship with other social structures amid the shifting boundaries between public and private domains. In addition, it explores the evolution of conceptualizations of publicness and related concepts within critical theory, illustrating how contemporary shifts are redefining civic engagement and the essence of public life in a rapidly changing world. From these perspectives, the study is structured around three primary focal points: First, it analyzes how new information technologies and AI have altered human interactions within the public ... Unknown localization key: "more"

Objev podobné jako The Gig Public - Slavko Splichal