exploring public relations and management communication ralph tench stephen waddington
Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O''Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University Pearson, the world''s learning company.
Objev podobné jako Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington
Public Relations and Communications - Aoife O'Donnell
This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.
Objev podobné jako Public Relations and Communications - Aoife O'Donnell
Creativity in PR and Communications - Jon Cope, Stuart Mayell
Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.
Objev podobné jako Creativity in PR and Communications - Jon Cope, Stuart Mayell
Research Methods in Public Administration and Public Management - Sandra van Thiel
Research in Public Administration and Public Management has distinctive features that influence the choices and application of research methods. The standard methodologies for researching from the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political context, the focus lies on solving societal problems whilst also using methodological principles to do scientifically sound research.The second edition of Research Methods in Public Administration and Public Management represents a comprehensive guide to undertaking and using research in Public Management and Administration. It is succinct but covers a wide variety of research strategies, including action research, experiments, case studies, desk research, systematic literature reviews and more. It pays attention to issues of design, sampling, research ethics and data management. This textbook does explain the role of theory, but also offers many international examples and practical exercises. It takes the reader through the journey of research, starting with the problem definition, choice of theory, research design options and tools to achieve impactful research. New and revised material includes, but is not limited to:A closer look at popular methods like the experiment and the systematic literature review;A deeper examination of research ethics and data management;New examples from a wide range of countries;Updated ‘Further Reading’ material and additional useful websites. This exciting new edition will be core reading for students at all levels as well as practitioners who are carrying out research on Public Management and Administration.
Objev podobné jako Research Methods in Public Administration and Public Management - Sandra van Thiel
Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux
In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.
Objev podobné jako Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux
Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith
Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)
Kniha - autor Luboš Bárta, 464 stran, česky, pevná s přebalem lesklá Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor...
Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)
Public relations jako ovlivňování mínění (978-80-247-3926-7)
Elektronická kniha - autor Jozef Ftorek, 224 stran Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena zejména studentům komunikace a PR, pracovníkům v PR a marketingu, novinářům, politikům a dalším, kteří potřebují efektivně komunikovat s veřejností nebo zájmovými skupinami. Publikace je co do komplexnosti a šíře zpracování tématu svého druhu unikátní. Třetí vydání je doplněno o nové kapitoly - PR, reklama a marketing, PR a ideologie nebo PR a etika. Představené teorie a argumenty jsou podpořeny příklady ze společenské praxe. Praxi ovlivňování mínění - osnování souhlasu autor vnímá jako kompetenci elity. Proto vedle tradičního obsahu podobných příruček, jako jsou pravidla krizové komunikace nebo hlavní nástroje a techniky sdělení informace, uvádí aktuální trendy public relations včetně jeho role v informační válce. Kniha kriticky glosuje i...
Objev podobné jako Public relations jako ovlivňování mínění (978-80-247-3926-7)
Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta
Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor s předními zahraničními odborníky a institucemi, cituje výsledky nejnovějších výzkumů a studií, soudní rozsudky a právní předpisy, knižní i internetové publikace až do července 2013. Nenabízí dogmata a pouhé definice, ale prezentací různých názorů vybízí k vytvoření samostatného pohledu na problematiku. Autor, mj. vyznamenaný cenou Vindemia Acta 2012 jako vinařský publicista roku, prezentuje celou problematiku způsobem přístupným všem předpokládaným čtenářským okruhům.
Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta
Free and Public - Ralph A. Griffiths
A study of historic Welsh libraries and their entanglement with the movement for free public libraries and the philanthropic vision of Andrew Carnegie. What can a library tell us about history? In the Edwardian Age, Andrew Carnegie, ”the richest man in the world,” undertook an effort to build a number of libraries in Wales and Great Britain. The Carnegie buildings have never been fully recorded, and some are in critical condition today. To memorialize them, this book illustrates the social, cultural, and architectural significance of the historic libraries that formed the heart of towns and industrial communities across Wales. The book also traces the history of the free and public library system from the first Public Libraries Act of 1850 to the present day, highlighting Carnegie’s extraordinary philanthropic vision and legacy in the process.
Objev podobné jako Free and Public - Ralph A. Griffiths
Public relations a zpravodajství (978-80-875-0028-6)
Elektronická kniha - autor Jan Tomandl, 151 stran Monografie popisuje dopady hluboké proměny zpravodajských médií a žurnalistiky na obor media relations (vztahy s médii). Obor je pojímán jako svébytná disciplína v rámci vztahů s veřejností (public relations) a marketingové komunikace. Autor vychází z předpokladu, že pokud se významným způsobem mění současná zpravodajská média, jejich technologická podstata, jazyk i publikum, musí se měnit také metody práce tiskových mluvčích a PR profesionálů, jejichž cílem je ovlivnit mediální agendu a získat publicitu ve zpravodajských médiích. K hlavním trendům proměny médií autor řadí například internetizaci, boom sociálních sítí, rozvoj interaktivity a multimediality, deprofesionalizaci, zrychlování zpravodajství, důraz na vizuální a zábavnou rovinu zpravodajství a fragmentaci publika i mediální nabídky. Pro každý ze zmíněných trendů formuluje autor soubor doporučení, jimiž by se měli řídit PR profesionálové a tiskoví...
Objev podobné jako Public relations a zpravodajství (978-80-875-0028-6)
Mathematics Higher Level for the IB Diploma Option Topic 8 Sets, Relations and Groups - Fannon Paul, Ben Woolley, Vesna Kadelburg, Stephen Ward
This title forms part of the completely new Mathematics for the IB Diploma series. This highly illustrated book covers topic 8 of the IB Diploma Higher Level Mathematics syllabus, the optional topic Sets, Relations and Groups. It is also for use with the further mathematics course. Based on the new group 5 aims, the progressive approach encourages cumulative learning. Features include: a dedicated chapter exclusively for mixed examination practice; plenty of worked examples; questions colour-coded according to grade; exam-style questions; feature boxes throughout of exam hints and tips.
Objev podobné jako Mathematics Higher Level for the IB Diploma Option Topic 8 Sets, Relations and Groups - Fannon Paul, Ben Woolley, Vesna Kadelburg, Stephen Ward
Human Resource Management - Stephen Taylor, Laura Hall, Carol Atkinson, Derek Torrington
Explore the fundamental principles in HR management and develop practical skills to excel in your career in the field Human Resource Management, 12th Edition, by Torrington, Hall, Taylor and Atkinson provides a comprehensive coverage of human resource management backed up by latest academic research, practical examples and an approach that encourages you to question new ideas in the field. Well-known for its scope of topics, reader-friendly content and succinctness, the new edition of this text has been thoroughly updated with the economic, social and legal employment practice changes and is specifically designed to cover the issues and debates facing HRM today. It incorporates recent case studies, skills support and real-world references to apply your understanding of the chapter to a practical business scenario. The textbook is an ideal introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. The new edition offers: Discussion on persistent skills shortages and the permanent changes to work brought about by the aftermath of Brexit and the Covid-19 pandemic New content on the use of artificial intelligence (AI), analytics and surveillance in different parts of HR Recognition of the focus on recruiting and retaining talent to reflect changing labour market pressures ''Theory into Practice'' and ''Putting it into Practice'' boxes at the end of chapters help to apply your understanding of the chapter to a practical business scenario. Updated content on the work and role of HRM in small and medium-sized enterprises (SMEs) Updated chapter on organisational agility and flexibility to reflect working practices in the post-Covid world Greater emphasis on diversity, equity and inclusion in the workplace Updated content on long term sickness and mental health issues to reflect growing focus on mental health and well-being ''Window on Practice'' boxes provide examples of organizational practice, survey results and court cases to build up your knowledge of real-world practice About the authors: Derek Torrington was an Emeritus Professor of Management at the University of Manchester, Chartered Companion for the CIPD, and a previous Chief Examiner. He was the founding author of this textbook and made a huge contribution to the field of HRM. Laura Hall is a freelance academic and a Fellow of the CIPD. She has carried out work for a wide range of bodies, including the CIPD. Stephen Taylor is an Associate Professor in HRM at the University of Exeter Business School and a Companion for the CIPD. Carol Atkinson is a Professor of HRM and Associate Dean for Research at Manchester Metropolitan University Business School. Pearson, the world''s learning company.
Objev podobné jako Human Resource Management - Stephen Taylor, Laura Hall, Carol Atkinson, Derek Torrington
Základy Public Relations (9788779689503)
Kniha - autor L. Ron Hubbard, 44 stran, česky, - autor L. Ron Hubbard, 44 stran, česky Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.
Objev podobné jako Základy Public Relations (9788779689503)
Public relations (978-80-247-4229-8)
Elektronická kniha - autor Ladislav Kopecký, 240 stran Aniž si to uvědomujeme, s public relations, s jejich účinky a vlivy se potkáváme téměř na každém kroku. Ovlivňují naše názory a postoje, náš životní styl, prostupují naší každodenností a velmi často formují prostředí, které nás obklopuje. Nabízíme vám proto komplexní a u nás dosud v takovém rozsahu nezpracované odborné pojednání o jedné z významných součástí marketingu a marketingových komunikací. Ladislav Kopecký zprostředkovává své osobní zkušenosti z působení v různých marketingově komunikačních řídicích funkcích doma i v zahraničí a přináší jedinečný a poutavý studijní materiál pro studenty vysokých škol ekonomického, finančně správního a sociálního zaměření, pro manažery marketingu a marketingových komunikací, korporací, pro pracovníky v oblasti vnějších vztahů a PR, státních institucí, kulturních a sportovních zařízení i neziskových organizací.
Objev podobné jako Public relations (978-80-247-4229-8)
Public relations a politika (978-80-247-3376-0)
Elektronická kniha - autor Jozef Ftorek, 192 stran Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí moderní, masové společnosti. Mocenské elity reprezentované zejména představiteli politické a hospodářské moci potřebují pro svou vládu souhlas, pochopení a spolupráci veřejnosti, která politiky zmocňuje k řízení veřejných záležitostí. Veřejnost na ně svou volbou do značné míry přenáší i vlastní osudy, jež jsou s politickým řízením celospolečenských procesů úzce spojeny. Vztah mezi mocenskou elitou a veřejností je v rozvinutých, liberálně demokratických státech velmi sofistikovaně pěstován prostřednictvím nástrojů a technik vztahů s veřejností - public relations. Kdo pochopí a zvládne zásadní otázky teorie a praxe PR (ovlivňování mínění) - vytváření souhlasu mezi občany, získává možnost výrazněji kontrolovat svůj vlastní osud v prostředí...
Objev podobné jako Public relations a politika (978-80-247-3376-0)
Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)
Kniha – autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná - autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské...
Objev podobné jako Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)
Základy Public Relations - L. Ron Hubbard
Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.
Objev podobné jako Základy Public Relations - L. Ron Hubbard
Public Relations - Jacquie L'Etang
Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské programy pro PR pracovníky a studenty PR.
Objev podobné jako Public Relations - Jacquie L'Etang
McQuail’s Media and Mass Communication Theory - Mark Deuze, Denis, MA, PhD, DipPSA, McQuail
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science  "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.
Objev podobné jako McQuail’s Media and Mass Communication Theory - Mark Deuze, Denis, MA, PhD, DipPSA, McQuail
A Handbook of Management Theories and Models for Office Environments and Services
Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry.This second book in the series focuses on the role of workplace management in the organization and the tasks that workplace management needs to consider. The 18 theories that are presented in this book and applied to workplace research discuss management aspects from the organization’s perspective or dive deeper into issues related to people and/or building management. They all emphasize that workplace management is a complex matter that requires more strategic attention in order to add value for various stakeholders. The final chapter of the book describes a first step towards integrating the presented theories into an interdisciplinary framework for developing a grand workplace management theory.
Objev podobné jako A Handbook of Management Theories and Models for Office Environments and Services
Lower Limb and Leg Ulcer Assessment and Management
Lower Limb and Leg Ulcer Assessment and Management Lower Limb and Leg Ulcer Assessment and Management is an indispensable resource for practitioners in primary and secondary care, offering a practical and accessible guide to treating and managing leg ulcers. This comprehensive text challenges the misconception that leg ulcers are invariably ‘chronic’. In practice, proactive management will prevent the harm associated with sub-optimal management. Insights are provided into lower limb assessment, early intervention for ulcer prevention, ulcer types and their causes, along with the influence that swelling and biomechanical changes have on the lower limb. The authors draw on international best practice guidance on lymphoedema, wound pain, wound bed preparation, compression therapy, psychological impact, and evidence-based care to enhance leg ulcer management. Each chapter aims to facilitate reader comprehension and promote productive patient discussions, empowering healthcare professionals to collaborate with patients and improve leg ulcer management rapidly and effectively. This multi-disciplinary resource covers: Normal venous, arterial, and lymphatic function in the lower legLeg ulceration due to venous hypertension, peripheral arterial disease, and lymphoedemaLeg ulcers of unusual aetiology, addressing autoimmune and inflammatory disorders such as pyoderma gangrenosum, rheumatoid arthritis, scleroderma, sickle cell, and moreMusculoskeletal changes in the lower limb, assessment, and management to enhance mobility and calf-muscle functionClinical management, with topics like wound management, stages of wound healing, exudate management, holistic assessment including vascular assessment, compression therapy, and Laplace’s lawPain management with an emphasis on understanding the complexities and features that exacerbate or diminish the pain responseThe personalisation of care, understanding of social determinants of health, and the role of supportive self-management in lifelong management For professionals seeking evidence-informed approaches to delivering exceptional care, Lower Limb and Leg Ulcer Assessment and Management is an essential companion on the journey to understanding and managing leg ulcers effectively.
Objev podobné jako Lower Limb and Leg Ulcer Assessment and Management
Global Logistics and Supply Chain Management - Agustina Calatayud, John Mangan, Chandra Lalwani
The new edition of the acclaimed textbook on Global Logistics and Supply Chain Management, offers a global scope and focus on both theory and practice Global Logistics and Supply Chain Management equips students with the knowledge and tools to navigate today’s complex, interconnected global markets. Covering both practical applications and strategic decision-making, this comprehensive textbook combines theory with real-world case studies to provide a thorough understanding of logistics systems and supply chain management (SCM) practices. Designed to meet the needs of today’s students and instructors, the fifth edition of Global Logistics and Supply Chain Management offers a balanced and student-friendly presentation of both qualitative and quantitative content, emphasizing key concepts such as sustainability, supply chain vulnerabilities, and digital transformation. Covering both foundational principles and advanced topics, each chapter builds a robust framework for students to critically assess and improve supply chain operations. Throughout the text, the authors provide expert insights into the latest trends, emerging technologies, and global events, including the COVID-19 pandemic. Global Logistics and Supply Chain Management, Fifth Edition, is an ideal textbook for undergraduate and postgraduate courses in logistics, supply chain management, and operations management in business, engineering, management, and international trade programs. New to this Edition: Expanded discussion of sustainability and ethical supply chain practicesIn-depth analysis of supply chain vulnerability and risk managementGreater emphasis on reverse logistics and circular economy strategiesEnhanced focus on operations management, including real-world applicationsNew and revised case studiesUpdated maps, data, charts, and flowcharts reflecting the latest industry trendsIncreased coverage of digitalization, supply chain automation, and emerging technologiesNew exercises, discussion questions, and practical activities for enhanced learningUpdated coverage of quantitative techniques and management science applications Wiley Advantage: Offers a thorough introduction to both practical and strategic aspects of global logistics and supply chain managementProvides a truly global perspective, examining logistics activities and challenges across multiple international contextsFeatures nine in-depth case studies, including a detailed “Medical Devices Company†case study that runs through the entire bookContains review questions, discussion prompts, and activities in each chapter to enhance student engagement and understandingUtilizes boxed key information sections, practical examples, learning objectives, and numerous figures, diagrams, and flowcharts to simplify complex conceptsIncludes a companion website with instructor resources, including teaching materials and additional case study support for enhanced course integration
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Foundations of Physical Activity and Public Health - Deborah Salvo, Tinker D. Murray, Harold W. Kohl
Foundations of Physical Activity and Public Health, Third Edition With HKPropel Access, is the first textbook of its kind to explore concepts in public health and kinesiology, measurement of physical activity, and the impact of exercise and physical activity on health. This text empowers students to advance the use of physical activity as a significant component in public health initiatives. Presented in full color, Foundations of Physical Activity and Public Health uses tables, graphs, and figures to clarify complex topics, and it reflects information presented in the Physical Activity Guidelines for Americans. An underlying theme in this third edition is health equity and health disparities viewed through a physical activity lens. New sidebars devoted specifically to those topics are woven throughout the text, along with sidebars and references that have been refreshed with the latest information. Additional content updates to the third edition cover these topics: Brain health and immunity as they relate to physical activity and public health science The physical activity paradox hypothesis The current status of physical activity levels for children and adolescents Comprehensive community-wide programs to increase physical activity Related online content is delivered through HKPropel to enhance student learning. The materials include downloadable review questions; a key term activity; web links to explore issues related to physical activity, exercise, and public health; three core assignments that align with the three parts of the book; and three assignments relevant to students seeking a Physical Activity and Public Health Specialist certification. To further tie theory to practice, case studies and callout boxes can be found throughout the text, and each chapter ends with a review. Leader Profile sidebars allow students to explore potential career paths.Foundations of Physical Activity and Public Health will give students deeper insight into the impact of sedentary behavior and physical activity on health, including cardiorespiratory and metabolic diseases, weight status, musculoskeletal disorders, cancers, and brain health. Evidence-based strategies are examined using three general approaches-informational, behavioral and social, and environmental and policy-and examples of successful programs are showcased. A chapter on data collection and analysis describes strategies to measure and evaluate program and policy effectiveness, while discussion of real-world initiatives illustrates developing effective partnerships and models for advocacy. As the emphasis on physical activity as a tool for improving public health grows, professionals with combined knowledge of both public health and exercise science will be highly sought. Foundations of Physical Activity and Public Health, Third Edition, will help students obtain an overview of kinesiology and public health areas, understand physical activity applications for public health, and learn about career options. Note: A code for accessing HKPropel is included with this ebook.
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations - Adrian Wilkinson, Tony Dundon, Niall Cullinane
In Employment Relations the authors translate years of experience, with the help of interesting vignettes, real life examples and connections with popular culture, into a critical understanding of the topic that brings the field to life. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. An excellent supplementary text for Employment Relations and HRM students or anyone interested in a short, succinct book on the subject of Employment Relations.
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Access to History: War and Peace: International Relations 1890-1945 Fourth Edition - David Williamson
Exam Board: AQA, Edexcel, OCR & WJECLevel: A-levelSubject: HistoryFirst Teaching: September 2015First Exam: June 2016Give your students the best chance of success with this tried and tested series, combining in-depth analysis, engaging narrative and accessibility. Access to History is the most popular, trusted and wide-ranging series for A-level History students.This title:- Supports the content and assessment requirements of the 2015 A-level History specifications- Contains authoritative and engaging content- Includes thought-provoking key debates that examine the opposing views and approaches of historians- Provides exam-style questions and guidance for each relevant specification to help students understand how to apply what they have learntThis title is suitable for a variety of courses including:- AQA: International Relations and Global Conflict c1890-1941- OCR: International Relations 1890-1941
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Oxford AQA History for A Level: International Relations and Global Conflict c1890-1941 - Kat Kearey
Approved by AQA and tailored to the latest specification, International Relations and Global Conflict c1890-1941 helps students understand a period in which political ambitions and rivalries between nations plunged the world into major wars.It explores:- nationalism- militarism- the balance of powerEvents and developments are covered with precision.Focus on skills building and exam practiceKey features are:- Source-Based Learning. Includes a wide range of sources and extracts to develop vital skills in historical interpretation and source analysis- Exam Practice. Features exam-style questions and study tips to help students prepare and performPerfect for any student studying AQA AS or A Level History, this book helps students achieve success in International Relations and Global Conflict c1890-1941.
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Sports Communication on Social Media and Audience Reactions - Kateřina Turková
This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.
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Business and Management Consulting - Jeremy Wilcock, Louise Wickham
For undergraduate and postgraduate students in management consulting and MBA courses with a consulting module. Gain consulting insights into business decision making in today’s environment Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today’s faster-paced, more volatile environment, so management consultants need to have a wider view of their client company. Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting. This book continues to offer a practical guide to balancing theory and practice, while also giving tips and techniques to the more seasoned practitioner, so it is ideal for anyone who is undertaking a consulting project. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants. Pearson, the world''s learning company.
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Supply Chain and Logistics Management Made Easy - Paul Myerson
THE PRACTICAL, EASY INTRODUCTION TO MODERN SUPPLY CHAIN/LOGISTICS MANAGEMENT FOR EVERY PROFESSIONAL AND STUDENT! COVERS CORE CONCEPTS, PLANNING, OPERATIONS, INTEGRATION, COLLABORATION, NETWORK DESIGN, AND MORE SHOWS HOW TO MEASURE, CONTROL, AND IMPROVE ANY SUPPLY CHAIN INCLUDES PRACTICAL ADVICE FOR JUMPSTARTING YOUR OWN SUPPLY CHAIN CAREER This easy guide introduces the modern field of supply chain and logistics management, explains why it is central to business success, shows how its pieces fit together, and presents best practices you can use wherever you work. Myerson explains key concepts, tools, and applications in clear, simple language, with intuitive examples that make sense to any student or professional. He covers the entire field: from planning through operations, integration and collaboration through measurement, control, and improvement. You’ll find practical insights on hot-button issues ranging from sustainability to the lean-agile supply chain. Myerson concludes by helping you anticipate key emerging trends—so you can advance more quickly in your own career. Trillions of dollars are spent every year on supply chains and logistics. Supply chain management is one of the fastest growing areas of business, and salaries are rising alongside demand. Now, there’s an easy, practical introduction to the entire field: a source of reliable knowledge and best practices for students and professionals alike. Paul A. Myerson teaches you all you’ll need to start or move forward in your own supply chain career. Writing in plain English, he covers all the planning and management tasks needed to transform resources into finished products and services, and deliver them efficiently to customers. Using practical examples, Myerson reviews the integration, collaboration, and technology issues that are essential to success in today’s complex supply chains. You’ll learn how to measure your supply chain’s performance, make it more agile and sustainable, and focus it on what matters most: adding customer value. MASTER NUTS-AND-BOLTS OPERATIONAL BEST PRACTICES Improve procurement, transportation, warehousing, ordering, reverse logistics, and more BUILD A BETTER GLOBAL SUPPLY CHAIN Manage new risks as you improve sustainability STRENGTHEN KEY LINKAGES WITH YOUR PARTNERS AND CUSTOMERS Get supply chains right by getting collaboration right PREVIEW THE FUTURE OF SUPPLY CHAINS—AND YOUR SUPPLY CHAIN CAREERDiscover “where the puck is headedâ€â€”so you can get there first
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Management and Organisational Behaviour - Gary Rees, Laurie Mullins
Gain insight into people-organisational relationships and interrelated influences on human behaviour Ranked as one of the Top Ten most influential texts in business and management in the world According to the Financial Times'' Teaching Power Rankings, 2021 (research by Open Syllabus) Management and Organisational Behaviour, 13th edition, by Mullins and Rees, provides an in-depth study guide that helps you understand the relationship between people and professional organisations, shedding new light on the understanding, prediction, and control of human behaviour at work. This widely popular text examines the environments of the individual, the group, workplace, and organisational structure, explaining organisational behaviour by applying theoretical frameworks to practice and developing critical thinking. This new edition addresses recent contextual issues, such as the impact of Covid-19 on the workplace. It also offers greater international perspective on organisational behaviour, with the addition of several case studies from around the world and related video cases by expert speakers. Featuring conceptual mind maps of complex topics to aid your understanding and revision, its ''personal skills'' and ''employability'' sections help you develop your social and work-based skills in preparation for life beyond the classroom. This comprehensive textbook is ideal for undergraduate and postgraduate study, as well as for professionals training for management roles.
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Purchasing and Supply Chain Management - James Patterson, Robert Handfield, Robert Monczka, Larry Giunipero
Handfield/Giunipero/Monczka/Patterson’s “Purchasing and Supply Chain Management,†8th Edition, draws from first-hand experiences working with senior executives and practitioners across multiple industries. Learn about recent advancements in supply chain cybersecurity and counterfeit management, AI, analytics, procurement automation and supply chain visibility. Learn about the use of AI, purchasing analytics, e-procurement and robotic process automation, fraud management and risk mitigation, emerging technology in real-time supply chain systems, blockchain applications and the creation of Centers of Excellence. Topics align with hiring requirements for supply chain roles in the industry and public sector and provide solid preparation for entering the workforce. Students and working professionals keep this text as a reference for new problems they encounter in their supply chain career.
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Logistics and Supply Chain Management - Martin Christopher
Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You''ll discover how effective development and management of supply chain networks will help businesses cut costs and enhance customer value. The sixth edition of this bestselling book has been completely updated: as well as additional examples and case studies throughout, there are two new chapters covering: The Digital Supply Chain Sourcing and supply management
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Home, School, and Community Relations - Carol Gestwicki
This practical, comprehensive book is an indispensable guide for home-school-community collaborations. HOME, SCHOOL, & COMMUNITY RELATIONS, 9th Edition, meets the needs of teachers and administrators who desire to create effective, culturally-competent partnerships with families, and helps to prepare future teachers for their careers. It provides an overview of modern families and their complex roles and beliefs to sensitize teachers to the diversity and needs of families they will encounter, including multilingual, multiethnic, multigenerational, and gender-diverse families from different socioeconomic backgrounds. The book fully discusses both the benefits of creating productive partnerships and the barriers that teachers must overcome. Abundant examples clarify the book''s practical and effective communication strategies. Current developments in the field of early childhood education are emphasized, including brain research and development, legislative mandates in education, professional standards of the field, and strategies for working with families of students with diverse learning needs.
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Quantitative Analysis for Management, Global Edition - Barry Render, Trevor Hale, Ralph, Jr Stair, Michael Hanna
Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model building, tangible examples, and computer applications. You''re first introduced to models and then you apply those models using step-by-step, how-to instructions and software.
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Truth in Public Life - Claire Foster-Gilbert, Vernon White, Stephen Lamport
Truth in Public Life explores the difficulty in defining truth, its critical importance in civilised society and the challenges and threats to telling the truth in different public service settings. This short book is a potent reminder of how important truth is, even as it is threatened afresh.
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BHS Complete Manual of Horse and Stable Management - The British Horse Society
A comprehensive guide to the care and management of horses and ponies. The aim of this volume is to provide a reliable source of information and advice on all practical aspects of horse and stable management. The manual has been compiled by a panel of experts each drawing on considerable experience and contributing specialised knowledge on his or her chosen subject. Filled with reliable information and advice on modern stable management practices, the book provides a sound foundation for Horse Knowledge and Care.Throughout, the emphasis is on the adoption of correct and safe procedures for the welfare of all who come into contact with horses, as well as for the animals themselves.Coverage includes: The Horse Care of the Horse Watering and Feeding Saddlery and TackSpecialist Care of the Competition HorseThe Horse at Grass The Stable Yard
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Qualitative Research in Business and Management - Michael D Myers
This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
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Financial and Management Accounting: An Introduction - Darren Jubb, Pauline Weetman
Shape your critical understanding of the ''why'' behind the ''how'' in Financial and Management Accounting. Financial & Management Accounting: An Introduction, 9th edition, is a well-respected text written by experts drawing on many years of experience in teaching Accounting. Ideal for undergraduate students in Business and Accounting courses, this revised edition provides new material on the relationship between corporate reporting and sustainability issues, including climate reporting. At the same time, the book retains all the features that have contributed to its popularity: focus on the accounting equations, extensive use of real-world case studies, a clear and accessible writing style, a wide range of student activities throughout each chapter, and a unique running case study applying accounting principles to a services company. Key features include: A discussion on sustainability and climate reporting with greater commitment to lower carbon use, and how international organisations have influenced corporate reporting in these areas Revised structure for flexible learning to suit your chosen study route Definitions and terminology aligned with the Conceptual Framework Thoroughly revised content to reflect regulatory changes, including the transition to the Audit, Reporting and Governance Authority (ARGA) Chapter case studies illustrating key ideas in the book and featuring a variety of well-known companies and organisations A range of activities throughout each chapter to help you consider issues from different viewpoints A large body of end-of-chapter questions to test your understanding of the essentials and go further by applying knowledge to realistic scenarios. With a strong focus on the 2018 Conceptual Framework of the International Accounting Standards Board, this textbook guides you in understanding the &"why" and not just the "how" of financial and management accounting.
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Hodder GCSE History for Edexcel: Superpower relations and the Cold War, 1941-91 - Wright John, Steve Waugh
Exam Board: Pearson EdexcelLevel: GCSESubject: HistoryFirst teaching: September 2016First exams: June 2018Endorsed for EdexcelEnable students to achieve their full potential while ensuring pace, enjoyment and motivation with this popular series from the leading History publisher for secondary schools.> Blends in-depth coverage of topics with activities and strategies to help students to acquire, retain and revise core subject knowledge > Uses an exciting mix of clear narrative, visual stimulus materials and a rich collection of contemporary sources to capture students'' interest> Helps students to maximise their grade potential and develop their exam skills through structured guidance on answering every question type successfully> Builds on our experience publishing popular GCSE History resources, providing you with accurate, authoritative content written by experienced teachers who understand the content and assessment requirementsSuperpower relations and the Cold War, 1941-91 covers all three key topics in the specification: ''The origins of the Cold War 1941-58''; ''Cold War crises, 1958-70''; ''The end of the Cold War, 1970-91.''
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Oxford Revise: GCSE Edexcel History: Superpower relations and the Cold War, 1941-91 Complete Revision and Practice - Richard McFahn
Oxford Revise Edexcel GCSE History: Superpower relations and the Cold War, 1941-91 is a complete revision and practice book covering the full topic specification, and fully updated for the 2025 exam. Revise everything you need to know for this choice of period topic in the GCSE Edexcel History exam, from early tension between East and West to the collapse of the USSR. Each development or crisis is clearly covered. By working through the Knowledge - Retrieval - Practice sections, you will be using proven ways to revise, check and recall so that what you revise sticks in your memory. Knowledge Organisers arrange the information you need to revise helping you to make connections with what you already know. Timelines and charts are used so that key information is presented in a meaningful way. An online glossary helps you to learn the definitions to key terms. Use Retrieval questions to check that you have remembered what you have just revised before moving on to the exam practice. Regular retrieval questions help to combat the forgetting curve. Finally, exam-style Practice questions give you loads of experience of the type of question you will face in your exam. This will strengthen your ability to recall and apply knowledge in their exams. All the answers to the practice questions as well as a helpful mark scheme are provided online.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Management - Ann L Cunliffe
Conceived by Chris Grey, SAGE’s ′A Very Short, Fairly Interesting and Reasonably Cheap’ series shies away from the sterility of conventional textbooks, offering students an informal and accessible overview of the field which challenges the traditional literature. A bestseller from the series, this new edition of A Very Short, Fairly Interesting and Reasonably Cheap Book about Management by internationally renowned academic Ann L. Cunliffe has been updated to reflect current research. With inclusion of more international examples and coverage of ethical management, new ways of working and recent successes and failures in leadership in relation to the Covid pandemic, this book will stretch, surprise and reward business and management students at undergraduate, postgraduate and MBA levels.Â
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GCSE History Edexcel Topic Revision Guide - Superpower Relations and the Cold War, 1941-1991 - CGP Books
For Edexcel 9-1 GCSE History exam success don''t miss CGP''s brilliant Topic Guide covering Superpower relations and the Cold War (1941-91). It''s packed with crystal-clear revision notes, heaps of activities and exam-style questions (with answers) for students to test their understanding of the topic and the skills they''ll need for the Period Study section of the exam. Our handy worked answers and advice mean students can walk into the exam feeling confident they know what good answers look like. Plus there are exam tips throughout the book.
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Management Decision-Making, Big Data and Analytics - David Pauleen, Simone Gressel, Nazim Taskin
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. Â
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Management And Leadership Of Non-profit Organisations In Singapore: A Common Language And Shared Meaning For Transformation - Caroline S L Lim, Milli
Non-profit organisations play a significant role in helping to build a more caring and inclusive Singapore. Organisations in the non-profit sector span over diverse mission and purpose from advancing education, community development, environmental protection, arts and culture, promotion of health and well-being, relief of poverty, and more. For these organisations, navigating the landscape of funders and grantmakers across the public and private sectors is complex and competitive. Against a backdrop of sociodemographic shifts and technological advancement, there is the ongoing quest to stay relevant.This book aims to address the distinctive management challenges of non-profits in Singapore. It draws on the context of this island city-state to discuss strategies and management frameworks that will enable leaders and managers in non-profit organisations to more effectively achieve social impact amidst internal organisational issues and an evolving external landscape.
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A New Structural Transformation of the Public Sphere and Deliberative Politics - Jürgen Habermas
Jürgen Habermas’s book The Structural Transformation of the Public Sphere, first published in 1962, has long been recognized as one of the most important works of twentieth-century social thought. Blending philosophy and social history, it offered an account of the public sphere as a domain that mediates between civil society and the state in which citizens could discuss matters of common concern and participate in democratic decision-making through the formation of public opinion. Now, in view of the digital revolution and the resulting crisis of democracy, he returns to this important topic. In this new book Habermas focuses on digital media, in particular social media, which are increasingly relegating traditional mass media to the background. While the new media initially promised to empower users, this promise is being undermined by their algorithm-steered platform structure that promotes self-enclosed informational ‘bubbles’ and discursive ‘echo chambers’ in which users split into a plurality of pseudo-publics that are largely closed off from one other. Habermas argues that, without appropriate regulation of digital media, this new structural transformation is in danger of hollowing out the institutions through which democracies can shape social and economic processes and address urgent collective problems, ranging from growing social inequality to the climate crisis.Â
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Leadership and Management in Healthcare - Jo Galloway, Neil Gopee
Now in its Third Edition, this best-selling textbook continues to support you on your journey from being an emerging registered healthcare professional through to becoming a competent care manager. Action points, case studies and strong practice guidelines enable you to understand how leadership and management theory applies to the care you deliver in a wide range of care settings. Fully updated throughout, the new edition includes: More case studies and examples from a wide range of care settings and countries. New key topics such as dimensions of leadership, NHS Change Model, transition to registered practitioner and revalidation requirements, emotional intelligence and resilience. A companion website with access to further case studies, journal articles and web links. This book is essential for nursing, health and social care students taking modules on leadership, management and transition to practice in their final year, as well as for newly qualified professionals or those seeking to refresh their skills.
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Doing Research in Business and Management - Mark Saunders, Philip Lewis
Understand the theory and techniques behind research methods used in business today Doing Research in Business Management, 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors'' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project, the text guides you through each step with clear explanations and applications of the topic in hand. The 2nd edition includes new and updated features to support your learning throughout the book. Besides helpful ''Definition'' and ''Research in practice'' boxes, benefit from new resources such as: A glossary at the end of the book. An expanded chapter on secondary data. Consideration of the most recent research methods thinking (including the use of online research) Updated to include the latest developments in the field, this text will equip you with the knowledge you need to be able to carry out effective research in business management today.
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Black Holes And Baby Universes And Other Essays - Stephen Hawking
Readers worldwide know the work of Stephen Hawking through his phenomenal bestseller A Brief History of Time. In this collection of essays and other pieces - on subjects that range from warmly personal to the wholly scientific- he is revealed variously as the scientist, the man, the concerned world citizen, and - as always - the rigorous and imaginative thinker. Whether remembering his first experience of nursery school; puncturing the arrogance of those who think science can best be understood only by other scientists and should be left to them; exploring the origins and the future of the universe; or reflecting on the phenomenon of A Brief History of Time, Stephen''s wit, directness of style and absence of pomp are vital characteristics at all times.
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Public Opinion and the Political Economy of Education Policy around the World - Ludger Woessmann, Martin R. West
Comparative analyses of the influence of public opinion on education policy in developed countries.Although research has suggested a variety of changes to education policy that have the potential to improve educational outcomes, politicians are often reluctant to implement such evidence-based reforms. Public opinion and pressure by interest groups would seem to have a greater role in shaping education policy than insights drawn from empirical data. The construction of a comparative political economy of education that seeks to explain policy differences among nations is long overdue. This book offers the first comparative inventory and analysis of public opinion and education in developed countries, drawing on data primarily from Europe and the United States.
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