exploring public relations and management communication ralph tench stephen waddington

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O''Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment ... Unknown localization key: "more"

Objev podobné jako Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Objev podobné jako Public Relations and Communications - Aoife O'Donnell

This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.

Objev podobné jako Strategic CEO Communication - Cen Yue, Yeunjae Lee

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Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

Objev podobné jako Creativity in PR and Communications - Jon Cope, Stuart Mayell

Research in Public Administration and Public Management has distinctive features that influence the choices and application of research methods. The standard methodologies for researching from the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political context, the focus lies on solving societal problems whilst also using methodological principles to do scientifically sound research.The second edition of Research Methods in Public Administration and Public Management represents a comprehensive guide to undertaking and using research in Public Management and Administration. It is succinct but covers a wide variety of research strategies, including action research, experiments, case studies, desk research, systematic literature reviews and more. It pays attention to issues of design, sampling, research ethics and data management. This textbook does explain the role of theory, but also offers many international examples and practical exercises. It takes the reader through the journey of research, starting with the problem definition, choice of theory, research design options and tools to achieve impactful research. New and revised material includes, but is not limited to:A closer look at popular methods like the experiment and the systematic literature review;A deeper examination of research ethics and data management;New examples ... Unknown localization key: "more"

Objev podobné jako Research Methods in Public Administration and Public Management - Sandra van Thiel

Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. In the past few decades, the field has developed and expanded significantly, both in terms of professional practice, and in terms of research and reflection. At the same time, particularly in recent years, interactions between science and society have become a topic of heated public and political debates, touching issues like quality and credibility of information, trust in science and scientific actors and institutions and the roles of experts in crises and emergencies. This book provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of research done on the main actors, issues and arenas involved.The third edition of the Handbook brings the reviews up-to-date and deepens the analysis. As well as substantial re-working of many chapters, it includes four new chapters addressing enduring themes (science publics, science-media theories), recent trends (art-science interactions) and new proposed insights on science communication as culture and as ''the social conversation around science''. New contributors are added to the group of leading scholars in the field featured in the ... Unknown localization key: "more"

Objev podobné jako Routledge Handbook of Public Communication of Science and Technology

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

Objev podobné jako Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

Objev podobné jako Public Relations Cases

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or ... Unknown localization key: "more"

Objev podobné jako Strategic Management in Public Services Organizations - Edoardo Ongaro, Ewan Ferlie

Creating Human Value is a powerful public management theory that places the person at the centre of all decision making. It is founded on millennia-old natural law philosophy, updated to cope with contemporary problems. At the heart of Creating Human Value is the ideal of human flourishing – this is achieved through pursuing the common good, via public policy, in a way that respects human dignity. To paraphrase Socrates, it is about caring for the city, rather than merely the city’s possessions.This book is the product of almost a decade of research and teaching of this compelling alternate public management theory to government decision-makers in Australia and abroad. In sum, Creating Human Value is a much-needed antidote to currently popular public management approaches that have unduly prioritised the common good over dignity with catastrophic consequences for the lives of many people.This book will appeal to readers interested in public management, public policy and government.

Objev podobné jako Creating Human Value as Public Management Theory - Joseph Drew

Kniha - autor Luboš Bárta, 464 stran, česky, pevná s přebalem lesklá Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor...

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)

Elektronická kniha - autor Jozef Ftorek, 224 stran Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena zejména studentům komunikace a PR, pracovníkům v PR a marketingu, novinářům, politikům a dalším, kteří potřebují efektivně komunikovat s veřejností nebo zájmovými skupinami. Publikace je co do komplexnosti a šíře zpracování tématu svého druhu unikátní. Třetí vydání je doplněno o nové kapitoly - PR, reklama a marketing, PR a ideologie nebo PR a etika. Představené teorie a argumenty jsou podpořeny příklady ze společenské praxe. Praxi ovlivňování mínění - osnování souhlasu autor vnímá jako kompetenci elity. Proto vedle tradičního obsahu podobných příruček, jako jsou pravidla krizové komunikace nebo hlavní nástroje a techniky sdělení informace, uvádí aktuální trendy public relations včetně jeho role v informační válce. Kniha kriticky glosuje i...

Objev podobné jako Public relations jako ovlivňování mínění (978-80-247-3926-7)

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor s předními zahraničními odborníky a institucemi, cituje výsledky nejnovějších výzkumů a studií, soudní rozsudky a právní předpisy, knižní i internetové publikace až do července 2013. Nenabízí dogmata a pouhé definice, ale prezentací různých názorů vybízí k vytvoření samostatného pohledu na problematiku. Autor, mj. vyznamenaný cenou Vindemia Acta 2012 jako vinařský publicista roku, prezentuje celou problematiku způsobem přístupným všem předpokládaným čtenářským okruhům.

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

A study of historic Welsh libraries and their entanglement with the movement for free public libraries and the philanthropic vision of Andrew Carnegie. What can a library tell us about history? In the Edwardian Age, Andrew Carnegie, ”the richest man in the world,” undertook an effort to build a number of libraries in Wales and Great Britain. The Carnegie buildings have never been fully recorded, and some are in critical condition today. To memorialize them, this book illustrates the social, cultural, and architectural significance of the historic libraries that formed the heart of towns and industrial communities across Wales. The book also traces the history of the free and public library system from the first Public Libraries Act of 1850 to the present day, highlighting Carnegie’s extraordinary philanthropic vision and legacy in the process.

Objev podobné jako Free and Public - Ralph A. Griffiths

Elektronická kniha - autor Jan Tomandl, 151 stran Monografie popisuje dopady hluboké proměny zpravodajských médií a žurnalistiky na obor media relations (vztahy s médii). Obor je pojímán jako svébytná disciplína v rámci vztahů s veřejností (public relations) a marketingové komunikace. Autor vychází z předpokladu, že pokud se významným způsobem mění současná zpravodajská média, jejich technologická podstata, jazyk i publikum, musí se měnit také metody práce tiskových mluvčích a PR profesionálů, jejichž cílem je ovlivnit mediální agendu a získat publicitu ve zpravodajských médiích. K hlavním trendům proměny médií autor řadí například internetizaci, boom sociálních sítí, rozvoj interaktivity a multimediality, deprofesionalizaci, zrychlování zpravodajství, důraz na vizuální a zábavnou rovinu zpravodajství a fragmentaci publika i mediální nabídky. Pro každý ze zmíněných trendů formuluje autor soubor doporučení, jimiž by se měli řídit PR profesionálové a tiskoví...

Objev podobné jako Public relations a zpravodajství (978-80-875-0028-6)

This title forms part of the completely new Mathematics for the IB Diploma series. This highly illustrated book covers topic 8 of the IB Diploma Higher Level Mathematics syllabus, the optional topic Sets, Relations and Groups. It is also for use with the further mathematics course. Based on the new group 5 aims, the progressive approach encourages cumulative learning. Features include: a dedicated chapter exclusively for mixed examination practice; plenty of worked examples; questions colour-coded according to grade; exam-style questions; feature boxes throughout of exam hints and tips.

Objev podobné jako Mathematics Higher Level for the IB Diploma Option Topic 8 Sets, Relations and Groups - Fannon Paul, Ben Woolley, Vesna Kadelburg, Stephen Ward

Kniha - autor L. Ron Hubbard, 44 stran, česky, - autor L. Ron Hubbard, 44 stran, česky Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations (9788779689503)

Elektronická kniha - autor Ladislav Kopecký, 240 stran Aniž si to uvědomujeme, s public relations, s jejich účinky a vlivy se potkáváme téměř na každém kroku. Ovlivňují naše názory a postoje, náš životní styl, prostupují naší každodenností a velmi často formují prostředí, které nás obklopuje. Nabízíme vám proto komplexní a u nás dosud v takovém rozsahu nezpracované odborné pojednání o jedné z významných součástí marketingu a marketingových komunikací. Ladislav Kopecký zprostředkovává své osobní zkušenosti z působení v různých marketingově komunikačních řídicích funkcích doma i v zahraničí a přináší jedinečný a poutavý studijní materiál pro studenty vysokých škol ekonomického, finančně správního a sociálního zaměření, pro manažery marketingu a marketingových komunikací, korporací, pro pracovníky v oblasti vnějších vztahů a PR, státních institucí, kulturních a sportovních zařízení i neziskových organizací.

Objev podobné jako Public relations (978-80-247-4229-8)

Elektronická kniha - autor Jozef Ftorek, 192 stran Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí moderní, masové společnosti. Mocenské elity reprezentované zejména představiteli politické a hospodářské moci potřebují pro svou vládu souhlas, pochopení a spolupráci veřejnosti, která politiky zmocňuje k řízení veřejných záležitostí. Veřejnost na ně svou volbou do značné míry přenáší i vlastní osudy, jež jsou s politickým řízením celospolečenských procesů úzce spojeny. Vztah mezi mocenskou elitou a veřejností je v rozvinutých, liberálně demokratických státech velmi sofistikovaně pěstován prostřednictvím nástrojů a technik vztahů s veřejností - public relations. Kdo pochopí a zvládne zásadní otázky teorie a praxe PR (ovlivňování mínění) - vytváření souhlasu mezi občany, získává možnost výrazněji kontrolovat svůj vlastní osud v prostředí...

Objev podobné jako Public relations a politika (978-80-247-3376-0)

Kniha – autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná - autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské...

Objev podobné jako Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)

Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations - L. Ron Hubbard

Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské programy pro PR pracovníky a studenty PR.

Objev podobné jako Public Relations - Jacquie L'Etang

Effective performance management is core to successful organizations. The new edition continues to look at performance management as an interdisciplinary field of study and practice and draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting.The book provides a contemporary examination of theories, issues, and practices related to performance management with an original performance management framework, grounded in concrete organizational phenomena, therefore making it more accessible and meaningful to practitioners, scholars, and students. The updated edition also examines organizations’ evolving use of digital business transformation and the effect on performance management design.With updated cases, the latest edition will help readers to gain insights into the fields of strategic management, organizational behaviour, organizational theory, and management accounting and how they contribute to the study and practice of performance management.

Objev podobné jako Strategic Performance Management - Ralph W. Adler

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science  "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is ... Unknown localization key: "more"

Objev podobné jako McQuail’s Media and Mass Communication Theory - Mark Deuze, Denis, MA, PhD, DipPSA, McQuail

Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. ... Unknown localization key: "more"

Objev podobné jako A Handbook of Management Theories and Models for Office Environments and Services

Lower Limb and Leg Ulcer Assessment and Management Lower Limb and Leg Ulcer Assessment and Management is an indispensable resource for practitioners in primary and secondary care, offering a practical and accessible guide to treating and managing leg ulcers. This comprehensive text challenges the misconception that leg ulcers are invariably ‘chronic’. In practice, proactive management will prevent the harm associated with sub-optimal management. Insights are provided into lower limb assessment, early intervention for ulcer prevention, ulcer types and their causes, along with the influence that swelling and biomechanical changes have on the lower limb. The authors draw on international best practice guidance on lymphoedema, wound pain, wound bed preparation, compression therapy, psychological impact, and evidence-based care to enhance leg ulcer management. Each chapter aims to facilitate reader comprehension and promote productive patient discussions, empowering healthcare professionals to collaborate with patients and improve leg ulcer management rapidly and effectively. This multi-disciplinary resource covers: Normal venous, arterial, and lymphatic function in the lower legLeg ulceration due to venous hypertension, peripheral arterial disease, and lymphoedemaLeg ulcers of unusual aetiology, addressing autoimmune and inflammatory disorders such as pyoderma gangrenosum, rheumatoid arthritis, scleroderma, sickle cell, and moreMusculoskeletal changes in the lower limb, assessment, and management ... Unknown localization key: "more"

Objev podobné jako Lower Limb and Leg Ulcer Assessment and Management

This book, divided into three parts, describes the detailed concepts of Digital Communication, Security, and Privacy protocols. In Part One, the first chapter provides a deeper perspective on communications, while Chapters 2 and 3 focus on analog and digital communication networks. Part Two then delves into various Digital Communication protocols. Beginning first in Chapter 4 with the major Telephony protocols, Chapter 5 then focuses on important Data Communication protocols, leading onto the discussion of Wireless and Cellular Communication protocols in Chapter 6 and Fiber Optic Data Transmission protocols in Chapter 7. Part Three covers Digital Security and Privacy protocols including Network Security protocols (Chapter 8), Wireless Security protocols (Chapter 9), and Server Level Security systems (Chapter 10), while the final chapter covers various aspects of privacy related to communication protocols and associated issues. This book will offer great benefits to graduate and undergraduate students, researchers, and practitioners. It could be used as a textbook as well as reference material for these topics. All the authors are well-qualified in this domain. The authors have an approved textbook that is used in some US, Saudi, and Bangladeshi universities since Fall 2020 semester – although used in online lectures/classes due to COVID-19 pandemic.

Objev podobné jako A Deeper Perspective on the Fundamentals of Digital Communication, Security, and Privacy Protocols - Abu Kamruzzaman, Kutub Thakur, Al-Sakib Khan Pa

The new edition of the acclaimed textbook on Global Logistics and Supply Chain Management, offers a global scope and focus on both theory and practice Global Logistics and Supply Chain Management equips students with the knowledge and tools to navigate today’s complex, interconnected global markets. Covering both practical applications and strategic decision-making, this comprehensive textbook combines theory with real-world case studies to provide a thorough understanding of logistics systems and supply chain management (SCM) practices. Designed to meet the needs of today’s students and instructors, the fifth edition of Global Logistics and Supply Chain Management offers a balanced and student-friendly presentation of both qualitative and quantitative content, emphasizing key concepts such as sustainability, supply chain vulnerabilities, and digital transformation. Covering both foundational principles and advanced topics, each chapter builds a robust framework for students to critically assess and improve supply chain operations. Throughout the text, the authors provide expert insights into the latest trends, emerging technologies, and global events, including the COVID-19 pandemic. Global Logistics and Supply Chain Management, Fifth Edition, is an ideal textbook for undergraduate and postgraduate courses in logistics, supply chain management, and operations management in business, engineering, management, and international trade programs. New to this Edition: ... Unknown localization key: "more"

Objev podobné jako Global Logistics and Supply Chain Management - Agustina Calatayud, John Mangan, Chandra Lalwani

This fully updated third edition of Introducing Language and Intercultural Communication provides an accessible, lively introduction for students who are new to the study of intercultural communication, with special attention devoted to the language dimension.Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language use and intercultural communication in diverse settings. Readers will learn to become more attuned to power relations and the ways in which a complex mix of internal and external factors can influence language choice/attitudes, the intercultural communication process, and intercultural relationship building.Features new to this edition include:‘pause and reflect’ boxes and images throughout each chapter that encourage meaning making and connections between theories and practicedialogues and student accounts of intercultural experiences that link theories with real-life applications discussion questions, journal jumpstarts, and suggested activities at the end of each chapter to engage students and provide a more interactive experiencenew material that takes account of key social, cultural, and political events, such as the COVID-19 pandemic, the refugee crisis, the climate emergency, and the rise of populism updated theoretical constructs that reflect recent ... Unknown localization key: "more"

Objev podobné jako Introducing Language and Intercultural Communication - Janet Jackson

While the relationships between parents and children have long been a staple of critical inquiry, bonds between siblings have received far less attention among early modern scholars. Indeed, until now, no single volume has focused specifically on relations between brothers and sisters during the early modern period, nor do many essays or monographs address the topic. The essays in Sibling Relations and Gender in the Early Modern World focus attention on this neglected area, exploring the sibling dynamics that shaped family relations from the fifteenth through the seventeenth centuries in Italy, England, France, Spain, and Germany. Using an array of feminist and cultural studies approaches, prominent scholars consider sibling ties from a range of interdisciplinary perspectives, including art history, musicology, literary studies, and social history. By articulating some of the underlying paradigms according to which sibling relations were constructed, the collection seeks to stimulate further scholarly research and critical inquiry into this fruitful area of early modern cultural studies.

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Foundations of Physical Activity and Public Health, Third Edition With HKPropel Access, is the first textbook of its kind to explore concepts in public health and kinesiology, measurement of physical activity, and the impact of exercise and physical activity on health. This text empowers students to advance the use of physical activity as a significant component in public health initiatives. Presented in full color, Foundations of Physical Activity and Public Health uses tables, graphs, and figures to clarify complex topics, and it reflects information presented in the Physical Activity Guidelines for Americans. An underlying theme in this third edition is health equity and health disparities viewed through a physical activity lens. New sidebars devoted specifically to those topics are woven throughout the text, along with sidebars and references that have been refreshed with the latest information. Additional content updates to the third edition cover these topics: Brain health and immunity as they relate to physical activity and public health science The physical activity paradox hypothesis The current status of physical activity levels for children and adolescents Comprehensive community-wide programs to increase physical activity Related online content is delivered through HKPropel to enhance student learning. The materials include downloadable review questions; ... Unknown localization key: "more"

Objev podobné jako Foundations of Physical Activity and Public Health - Deborah Salvo, Tinker D. Murray, Harold W. Kohl

In Employment Relations the authors translate years of experience, with the help of interesting vignettes, real life examples and connections with popular culture, into a critical understanding of the topic that brings the field to life. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. An excellent supplementary text for Employment Relations and HRM students or anyone interested in a short, succinct book on the subject of Employment Relations.

Objev podobné jako A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations - Adrian Wilkinson, Tony Dundon, Niall Cullinane

Realism is one of the core theories within the field of international relations, and it generally posits a state system characterized by anarchy where states act in what they perceive to be their own self interests. It is a controversial theory, and it has many opponents. Yet effective debate among realists and those who identify with other schools of thought has diminished dramatically over time. As Patrick James argues in Realism and International Relations, scholars in the field have become dissatisfied with results from exchanges in words alone. He contends that translation of the vast amount of information in the field into knowledge requires a greater emphasis on communication beyond the use of text. Given the challenges posed by existing and intensifying information overload, he develops a new model that relies on the graphic representation of analytical arguments.As James explains, realist scholarship in the post-World War II era is the natural domain for the application of systemism, a graphic form of expression with straightforward rules for portrayal of analytical arguments, notably cause and effect within theories. Systemism goes beyond prior iterations of systems theory to offer a visualization technique borrowed and adapted from the philosophy of science. Systemist graphics reveal ... Unknown localization key: "more"

Objev podobné jako Realism and International Relations - James Patrick Donleavy

Most contemporary organizations use management teams to manage and coordinate their businesses at all levels of the organizational hierarchy. Management teams typically set overall goals, strategies, and priorities, making vital organizational decisions. They discuss issues, solve problems, offer advice, and ensure various processes and units are aligned and interact efficiently. Although management teams are vital for overall organizational performance, research indicates that they are largely underused and less effective than their potential would suggest for value creation. This book provides a research-based and practical model of the characteristics of effective management teams. It looks in depth at each factor of the model, discusses the supporting research, provides examples of how the factors influence the work and effectiveness of management teams, and shares tips and tools for successfully working with management team development. It provides researchers, academics, and students of organizational behavior with an overview of the variables that empirical research has found to be robustly related to management team effectiveness and will enable leaders and management consultants to develop more effective management teams.

Objev podobné jako Effective Management Teams and Organizational Behavior - Henning Bang, Thomas Nesset Midelfart

Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and established thinking and practice in the profession. This new edition covers various existing and future concerns in procurement and supply chain such as digitalisation, sustainability and resilience. This ever-popular title offers: • relevant case studies and research boxes that explore the topics introduced in the chapter in detail • latest global examples of best practice in many key areas of purchasing and procurement • expanded treatment of key topics, including supplier diversity, supplier relationship management, sustainability, retail procurement and category management • additional material on Industry 4.0 elements such as e-procurement, Blockchain, the Internet of Things, Big Data, robotics, artificial intelligence (AI), chatbots and analytics • post-Brexit implications on public sector procurement • long-term impact of the Covid-19 pandemic on procurement and supply chain • increased ... Unknown localization key: "more"

Objev podobné jako Procurement Principles and Management in the Digital Age - Barry Crocker, Peter Baily, David Jessop, David Farmer

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Objev podobné jako Planning and Managing Public Relations Campaigns - Anne Gregory, Mandy Pearse

Exam Board: AQA, Edexcel, OCR & WJECLevel: A-levelSubject: HistoryFirst Teaching: September 2015First Exam: June 2016Give your students the best chance of success with this tried and tested series, combining in-depth analysis, engaging narrative and accessibility. Access to History is the most popular, trusted and wide-ranging series for A-level History students.This title:- Supports the content and assessment requirements of the 2015 A-level History specifications- Contains authoritative and engaging content- Includes thought-provoking key debates that examine the opposing views and approaches of historians- Provides exam-style questions and guidance for each relevant specification to help students understand how to apply what they have learntThis title is suitable for a variety of courses including:- AQA: International Relations and Global Conflict c1890-1941- OCR: International Relations 1890-1941

Objev podobné jako Access to History: War and Peace: International Relations 1890-1945 Fourth Edition - David Williamson

Approved by AQA and tailored to the latest specification, International Relations and Global Conflict c1890-1941 helps students understand a period in which political ambitions and rivalries between nations plunged the world into major wars.It explores:- nationalism- militarism- the balance of powerEvents and developments are covered with precision.Focus on skills building and exam practiceKey features are:- Source-Based Learning. Includes a wide range of sources and extracts to develop vital skills in historical interpretation and source analysis- Exam Practice. Features exam-style questions and study tips to help students prepare and performPerfect for any student studying AQA AS or A Level History, this book helps students achieve success in International Relations and Global Conflict c1890-1941.

Objev podobné jako Oxford AQA History for A Level: International Relations and Global Conflict c1890-1941 - Kat Kearey

Public health has never been more important, or more controversial. What states do, and fail to do, makes a significant difference to the lives we are able to lead. Putting public health first would allow improvements to the health of everyone, especially the worst off. Yet many citizens actively oppose state interference to improve population health, complaining that it encroaches on personal liberty. How should policymakers reconcile these conflicting priorities?This groundbreaking book argues that philosophy is not just useful, but vital, for thinking coherently about priorities in health policy and public policy. Novel, theoretically rigorous, yet practical, Philosophy for Public Health and Public Policy examines why it is so common for public policies to fail in practice to improve the problems they aim to solve, and what to do about this. It argues that a shift to complex systems approaches to policymaking is overdue. Philosophers need to become much more attuned to the contingency and messiness of real world policymaking, and to the ways in which philosophical tools such as thought experiments are frequently unreliable.This book also provides an ethical framework for public health policy. It argues that public health is a right of citizens, alongside more familiar rights such ... Unknown localization key: "more"

Objev podobné jako Philosophy for Public Health and Public Policy - James Wilson

Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model building, tangible examples, and computer applications. You''re first introduced to models and then you apply those models using step-by-step, how-to instructions and software.

Objev podobné jako Quantitative Analysis for Management, Global Edition - Barry Render, Trevor Hale, Ralph, Jr Stair, Michael Hanna

For undergraduate and postgraduate students in management consulting and MBA courses with a consulting module. Gain consulting insights into business decision making in today’s environment Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today’s faster-paced, more volatile environment, so management consultants need to have a wider view of their client company. Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting. This book continues to offer a practical guide to balancing theory and practice, while also giving tips and techniques to the more seasoned practitioner, so it is ideal for anyone who is undertaking a consulting project. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants. Pearson, the world''s learning company.

Objev podobné jako Business and Management Consulting - Jeremy Wilcock, Louise Wickham

THE PRACTICAL, EASY INTRODUCTION TO MODERN SUPPLY CHAIN/LOGISTICS MANAGEMENT FOR EVERY PROFESSIONAL AND STUDENT! COVERS CORE CONCEPTS, PLANNING, OPERATIONS, INTEGRATION, COLLABORATION, NETWORK DESIGN, AND MORE SHOWS HOW TO MEASURE, CONTROL, AND IMPROVE ANY SUPPLY CHAIN INCLUDES PRACTICAL ADVICE FOR JUMPSTARTING YOUR OWN SUPPLY CHAIN CAREER This easy guide introduces the modern field of supply chain and logistics management, explains why it is central to business success, shows how its pieces fit together, and presents best practices you can use wherever you work. Myerson explains key concepts, tools, and applications in clear, simple language, with intuitive examples that make sense to any student or professional. He covers the entire field: from planning through operations, integration and collaboration through measurement, control, and improvement. You’ll find practical insights on hot-button issues ranging from sustainability to the lean-agile supply chain. Myerson concludes by helping you anticipate key emerging trends—so you can advance more quickly in your own career. Trillions of dollars are spent every year on supply chains and logistics. Supply chain management is one of the fastest growing areas of business, and salaries are rising alongside demand. Now, there’s an easy, practical introduction to the entire field: a source of reliable knowledge and ... Unknown localization key: "more"

Objev podobné jako Supply Chain and Logistics Management Made Easy - Paul Myerson

Racial Equity, COVID-19, and Public Policy: The Triple Pandemic focuses on the health, economic, and justice impacts of the COVID-19 pandemic on racial equity. The book does not simply document the problems made worse by the pandemic, but it provides historical context for issues that rose to the surface in new ways, the existing inequities revealed during COVID-19, as well as policy responses to those issues. The volume is distinguished in its focus on the implications for racial equity through an examination of both existing public policy and new ideas for change.The chapters in this volume demonstrate the ways in which this period of American history and politics is unique, most notably in the convergence of major threats to public health, economic livelihood, and access to justice. This “triple pandemic” will be felt in the coming years and will continue to unfold, depending upon the adequacy of the contemporary response. This edited volume is designed to provide the reader with a thorough understanding of issues including policing, housing, business, disaster response, education, immigration, vaccine distribution, reentry of justice-involved individuals, and the responses to public protests—all with a unifying focus on racial inequities and social justice concerns that elevated these issues ... Unknown localization key: "more"

Objev podobné jako Racial Equity, COVID-19, and Public Policy

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include:Fresh data and examplesA range of international case studies exploring real-life applicationsNew or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business modelsNew chapters on fleet management and labor relations and HRMLecture slides for instructorsThis textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Objev podobné jako Airline Operations and Management - Bruce G. Billig, Gerald N. Cook

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.

Objev podobné jako Sports Communication on Social Media and Audience Reactions - Kateřina Turková

Gain insight into people-organisational relationships and interrelated influences on human behaviour Ranked as one of the Top Ten most influential texts in business and management in the world According to the Financial Times'' Teaching Power Rankings, 2021 (research by Open Syllabus) Management and Organisational Behaviour, 13th edition, by Mullins and Rees, provides an in-depth study guide that helps you understand the relationship between people and professional organisations, shedding new light on the understanding, prediction, and control of human behaviour at work. This widely popular text examines the environments of the individual, the group, workplace, and organisational structure, explaining organisational behaviour by applying theoretical frameworks to practice and developing critical thinking. This new edition addresses recent contextual issues, such as the impact of Covid-19 on the workplace. It also offers greater international perspective on organisational behaviour, with the addition of several case studies from around the world and related video cases by expert speakers. Featuring conceptual mind maps of complex topics to aid your understanding and revision, its ''personal skills'' and ''employability'' sections help you develop your social and work-based skills in preparation for life beyond the classroom. This comprehensive textbook is ideal for undergraduate and postgraduate study, as well as ... Unknown localization key: "more"

Objev podobné jako Management and Organisational Behaviour - Gary Rees, Laurie Mullins

To address today’s development challenges, the public and private sector must work together. This book provides an understanding of the obstacles and opportunities inherent in PPPs, as well as a toolkit of best practices and lessons learned. Applicable to a wide range of communities, the book is designed to help members of the public and private sectors understand each other’s needs, expectations, and resources.

Objev podobné jako Successful Public/Private Partnerships: From Principles to Practices - Stephen B. Friedman

Truth in Public Life explores the difficulty in defining truth, its critical importance in civilised society and the challenges and threats to telling the truth in different public service settings. This short book is a potent reminder of how important truth is, even as it is threatened afresh.

Objev podobné jako Truth in Public Life - Claire Foster-Gilbert, Vernon White, Stephen Lamport