consumer psychology in a social media world

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

The hidden histories of empire, told through the haunted afterlives of colonial migrationsIndian migrants provided the labor that enabled the British Empire to gain control over a quarter of the world’s population and territory. In the mid-1800s, the British government began building an elaborate bureaucracy to govern its mobile subjects, issuing photo IDs, lists of kin, and wills. It amassed records of workers’ belongings such as handwritten IOUs, crumpled newspaper clippings, and copper bangles. Worldly Afterlives uses this trove of artifacts to recover the stories of the hidden subjects of empire. Navigating the remains of imperial bureaucracy—in archives scattered across Asia, Africa, the Middle East, and the Americas—Julia Stephens follows migrant families as they traverse the Indian Ocean and the British Empire. She draws on in-depth interviews to show how the histories of empire reverberate in the present through the memories and experiences of their descendants, who collected their own remnants of empire in albums and curio cabinets. We encounter women, subaltern migrants, and people of mixed heritage whose family stories upend ethnonationalist and patriarchal approaches to studying Asian diasporas. What emerges is a social history of Indian migration and a political history of British imperial governance, one that offers ... Unknown localization key: "more"

Objev podobné jako Worldly Afterlives - Julia Stephens

''Brings cooling clarity to the heat of today''s culture wars'' Priyamvada Gopal, author of Insurgent Empire''Allows us to not only interrogate our own views, but to persuade others using reason and optimism. A must read'' Aaron Bastani, author of Fully Automated Luxury CommunismCan white people be victims of racism?Is it sexist to say ''men are trash''?Should we worry about ''cancel culture''?Tired of having the same old arguments? Kicking yourself for not being able to justify your views? Wondering whether individuals can bring about meaningful change?Now imagine that instead of losing another hour of your life in a social media spat or knowing that the only way to make it through lunch was by biting your tongue, you could find a way to talk about injustice - and, just possibly, change someone''s mind.Many of us know what we think about inequality, but flounder when asked for our reasoning, leading to a conversational stalemate - especially when faced with a political, generational, or cultural divide. But living in echo chambers blunts our thinking, and if we can''t persuade others, we have little hope of collectively bringing about change.In Arguing for a Better World, philosopher Arianne Shahvisi draws on examples from everyday life ... Unknown localization key: "more"

Objev podobné jako Arguing for a Better World - Arianne Shahvisi

bavlněné povlečení Jurassic World pro děti
povlak na polštář 80x80 cm Jurassic World
povlečení Jurassic World Dino Adventure
povlečení Dino world 140x200 cm
Schleich FARM WORLD kovbojská zábava
Schleich FARM WORLD kovbojka
stáj pro koně Schleich Farm World
World Culture Music nahrávka
sáček na cvičky s motivem Jurassic World
trippy world dřevěný puzzle obrázek A3
Jurassic World dinosauří šumivá bomba do koupele
Mattel Jurassic World kolekce dinosaurů
Brio World 36087 Vysokorychlostní vlak TGV
Happy World lodičky do vany
kreativní sada zápisníků Jurassic World
hračka Happy World pro děti od 12 měsíců

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help ... Unknown localization key: "more"

Objev podobné jako Brands in the Age of AI - Mark Kingsley

''Brings cooling clarity to the heat of today''s culture wars'' Priyamvada Gopal, author of Insurgent Empire''Allows us to not only interrogate our own views, but to persuade others using reason and optimism. A must read'' Aaron Bastani, author of Fully Automated Luxury CommunismCan white people be victims of racism?Is it sexist to say ''men are trash''?Should we worry about ''cancel culture''?Tired of having the same old arguments? Kicking yourself for not being able to justify your views? Wondering whether individuals can bring about meaningful change?Now imagine that instead of losing another hour of your life in a social media spat or knowing that the only way to make it through lunch was by biting your tongue, you could find a way to talk about injustice - and, just possibly, change someone''s mind.Many of us know what we think about inequality, but flounder when asked for our reasoning, leading to a conversational stalemate - especially when faced with a political, generational, or cultural divide. But living in echo chambers blunts our thinking, and if we can''t persuade others, we have little hope of collectively bringing about change.In Arguing for a Better World, philosopher Arianne Shahvisi draws on examples from everyday life ... Unknown localization key: "more"

Objev podobné jako Arguing for a Better World - Arianne Shahvisi

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world’s first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you’ll find a wealth of information on issues such as:- What is the metaverse and what it means for your brand, organization or company- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.- Finally, how to protect the metaverse and action steps you can take towards the future.Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful ... Unknown localization key: "more"

Objev podobné jako Into the Metaverse - Cathy Hackl

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

Objev podobné jako The Psychology of Social Media - Ciaran Mc Mahon

• Why do people behave and think the way they do?• What makes people choose certain products and services?• How does consumption affect our everyday lives?Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning• Perception and attention• Emotions• Decision making• Motivation• Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as:• Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising• Sustainable consumption and how to increase ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology 2e - Cathrine Jansson-Boyd

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.  Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

Objev podobné jako Consumer Psychology - Hazel Huang

Essential Social Psychology introduces you to the core topics in Social Psychology, covering its history, methods, and approaches, as well as helping you grasp key topics such as social influence, group processes, prejudice, friendship, affiliation, and love. This new edition has a strong emphasis on real-world applications, for example exploring how social psychology was applied during the Covid-19 pandemic. It has been updated to include more in-depth coverage of contemporary topics such as social media, the digital world, as well as social justice topics, such as LGBTQ+ issues in psychology. This book is ideal for undergraduate students of social psychology. Richard Crisp is Professor of Social Psychology at Durham University. Rhiannon Turner is Professor of Social Psychology at Queen’s University Belfast. Rose Meleady is an Associate Professor in Psychology at the University of East Anglia.

Objev podobné jako Essential Social Psychology - Rhiannon Turner, Rose Meleady, Richard J. Crisp

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and ... Unknown localization key: "more"

Objev podobné jako Social Media Communication - Bu Zhong

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users ... Unknown localization key: "more"

Objev podobné jako Strategic Social Media - Martin Stangl, L. Meghan Mahoney

Kassin/Fein/Markus'' SOCIAL PSYCHOLOGY, 11th Edition, brings chapter concepts to life through a unique emphasis on current events in sports, music, entertainment, technology, social media, business, world politics and more. Combining scholarship with real-world illustrations, it helps you understand the field of social psychology through engaging connections to everyday life. Integrating both classic and emerging research, the text delivers comprehensive coverage of social cognition and applications to law, business, and health and well-being. In addition, author Hazel Rose Markus, a respected researcher in the study of cultural psychology, integrates culture and diversity topics into every chapter. Also available, the MindTap digital learning solution powers you from memorization to mastery with videos, interactive assignments, note-taking tools, a text-to-speech app, a reader and much more.

Objev podobné jako Social Psychology - Saul Kassin, Hazel Markus, Steven Fein

Caution! Proceed at own risk! … Is social media dangerous terrain?Toxic! … Should we label it as a health hazard? The internet is not a toy. Social media platforms offer great tools for interaction, knowledge and connection. But it’s a tool that needs handled carefully.  So much good can come from social media; it can connect us with friends and family with an immediacy that previous generations could only wonder at. But it can also be used unwisely. Whether it’s harsh words,regrettable posts, or excessive scrolling, we should think seriously about how God wants us to engage with social media. What does the Bible teach us? Jason Thacker’s helpful guide will help students explore the wisest ways to use social media.  Contents:Introduction: There is an app for thatHow is social media changing you?How am I really using social media?The power of TikTokWho has access to the things I post or watch on social media?Why do I turn to social media when I am ________?Why is everyone so angry on social media?But I saw a video about that online?!The power of ‘I don’t know’Conclusion: Renewing your relationship with social mediaAppendix A: What Now? (Action Items)Appendix B: Recommended ResourcesAppendix C: ... Unknown localization key: "more"

Objev podobné jako Track: A Student's Guide to Social Media - Jason Thacker

You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society.  The Fourth Edition contains new chapters and has updated and revised versions of other chapters: ·      The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA.·      It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of ... Unknown localization key: "more"

Objev podobné jako Social Media - Christian Fuchs

How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space?Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers'' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Objev podobné jako Theatre and Social Media - Patrick Lonergan

This essential new textbook meets the challenges faced by those who work with children in order to provide safe and effective practice. It identifies the ways in which social work and psychology need to work together to achieve this. Misca and Unwin reflect on the need for ''research mindedness'' in social work education, and offer an invaluable critical analysis of current knowledge of child and adolescent psychology theory and research to help inform best social work practice.Whether a student on a qualifying course or an experienced practitioner, this is essential reading for social workers and psychologists working with children and adolescents.

Objev podobné jako Child and Adolescent Psychology for Social Work and Allied Professions - Peter Unwin, Gabriela Misca

This Element endeavors to enrich and broaden Southeast Asian research by exploring the intricate interplay between social media and politics. Employing an interdisciplinary approach and grounded in extensive longitudinal research, the study uncovers nuanced political implications, highlighting the platform''s dual role in both fostering grassroots activism and enabling autocratic practices of algorithmic politics, notably in electoral politics. It underscores social media''s alignment with communicative capitalism, where algorithmic marketing culture overshadows public discourse, and perpetuates affective binary mobilization that benefits both progressive and regressive grassroots activism. It can facilitate oppositional forces but is susceptible to authoritarian capture. The rise of algorithmic politics also exacerbates polarization through algorithmic enclaves and escalates disinformation, furthering autocraticizing trends. Beyond Southeast Asia, the Element provides analytical and conceptual frameworks to comprehend the mutual algorithmic/political dynamics amidst the contestation between progressive forces and the autocratic shaping of technological platforms.

Objev podobné jako Social Media and Politics in Southeast Asia - Merlyna Lim

Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic ... Unknown localization key: "more"

Objev podobné jako Social Media and Civic Engagement - Robertson Scott

Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 11+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding fake news and information- How to handle online bullying, as well as avoiding trolls- Also includes links to professionally approved websites with more advice and support- Expert advice from children's online charity, Childnet InternationalChapters in this book include:- What is social media? The basics- Setting up and using your account safely- Your persona and online reputation- Managing your social media- How to avoid trouble- Online bullying- Famous ... Unknown localization key: "more"

Objev podobné jako Social Media Survival Guide - Holly Bathie

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there''s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well ... Unknown localization key: "more"

Objev podobné jako The Art of Social Media - Guy Kawasaki, Peg Fitzpatrick

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Objev podobné jako Social Media Measurement and Management - Jeremy Harris Lipschultz

Reflecting on the methodological issues involved in researching digital spaces with children, this book shares good practices and delves into the ethics of such research.Social media has completely redefined how children and young people relate to each other, express themselves, and present their identities and sexualities. Yet researching social media can be a difficult and daunting task given the ephemerality of the content, its contextual hyperspecificity, the complex power relationships between users, celebrity culture, digital capitalism, and the ethical issues that arise from the reimagining of the public/private space. Using digital ethnography and creative digital storytelling workshops with children and young people aged 13-15 and 13-18 on TikTok, Instagram, and Twitch, this book studies their interactions, language, codes, the risks they take, and the victimizations they suffer.Researching Social Media with Children will be of use to social scientists conducting online research, and to students and scholars of media studies, digital criminology, psychology, and sociology.[The authors draw on experiences from studies carried out in Spain on children and social media by the Knowledge-Research Group on Social Problems at Universidad Europea de Madrid.]

Objev podobné jako Researching Social Media with Children - Antonio Silva Esquinas, Raquel Rebeca Cordero Verdugo, Julio Diaz Galan, Jorge Ramiro Perez Suarez

Elektronická kniha - autor Petr Teplý, 188 stran, česky This book deals with consumer lending from both theoretical and empirical points of view. In the theoretical section, it book analyses the wider context of financial literacy, household indebtedness and the global consumer credit market including relevant legal, regulatory and risk management issues. In the empirical section, the book uses The Navigator of Responsible Lending as an evaluation tool to assess both bank and non-bank consumer credit providers in the Czech Republic. Although our empirical research is done as a case study on the Czech Republic, its basic ideas might be easily applied to other countries as well. Enclosures to the book include additional texts relevant to consumer lending (including case studies and an unofficial English translation of the Czech Consumer Credit Act) and therefore provide the reader with several perspectives on the topic.

Objev podobné jako Consumer Lending in Theory and Practice (9788024632551)

Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news".This is a valuable resource for journalism students, as well as media professionals seeking to update their skills.The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample ... Unknown localization key: "more"

Objev podobné jako Mobile and Social Media Journalism - Anthony Adornato

Reader, she married him. But not before a LOT of discussion of his behaviour in the group chat.With courage, determination and logged into her social media accounts - plain Jane Eyre is ready to take on the world. But then she meets and begins to fall for Edward Rochester, AKA the definition of a red flag, with screenshots to prove it.When authors Claire McGowan and Sarah Day imagined how ''Pride and Prejudice on Social Media'' might look, retelling the story through mocked-up social media posts, their post instantly went viral. Now, they return with a Bronte classic told through highs and lows of social media . . .Perfect for fans of Charlotte Brontë . . .***READERS LOVE JANE EYRE ON SOCIAL MEDIA***''This is a fun text with a witty comedic spin and definitely one to put on your TBR pile'' ⭐⭐⭐⭐⭐ ''If you read nothing else this year, read this! It''s honestly the best read of the year. Not only is it a clever idea for a retelling, it''s charming, witty and downright hilarious!'' ⭐⭐⭐⭐⭐ ''It all did make me laugh. Lots!'' ⭐⭐⭐⭐⭐ ''Really well done and difficult to put down. I see the authors have done the same thing ... Unknown localization key: "more"

Objev podobné jako Jane Eyre on Social Media - Claire McGowan, Sarah Day

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities. Â

Objev podobné jako Consumer Behavior in Practice - Eugene Y. Chan

Antisemitism on Social Media is a book for all who want to understand this phenomenon.Researchers interested in the matter will find innovative methodologies (CrowdTangle or Voyant Tools mixed with discourse analysis) and new concepts (tertiary antisemitism, antisemitic escalation) that should become standard in research on antisemitism on social media. It is also an invitation to students and up-and-coming and established scholars to study this phenomenon further. This interdisciplinary volume addresses how social media with its technology and business model has revolutionized the dissemination of antisemitism and how this impacts not only victims of antisemitic hate speech but also society at large. The book gives insight into case studies on different platforms such as Twitter, Facebook, TikTok, YouTube, and Telegram. It also demonstrates how social media is weaponized through the dissemination of antisemitic content by political actors from the right, the left, and the extreme fringe, and critically assesses existing counter-strategies.People working for social media companies, policy makers, practitioners, and journalists will benefit from the questions raised, the findings, and the recommendations. Educators who teach courses on antisemitism, hate speech, extremism, conspiracies, and Holocaust denial but also those who teach future leaders in computer technology will find this volume an important ... Unknown localization key: "more"

Objev podobné jako Antisemitism on Social Media

Codename SICILYWAR is a multidisciplinary, innovative investigation into the impact of World War II on archaeological sites and museums in Sicily (1940–45). The island’s cultural and archaeological heritage was under major threat from Allied bombing, landing and military occupation. The book has three main aims. Firstly, it investigates how national, local civilian and military authorities dealt with discoveries of archaeological finds in the area from construction of military structures by the Italian and Allied forces to the protection of antiquities. Secondly, it looks to reconstruct contexts and social networks involving the national and military authorities, archaeologists and local communities, acting and ‘clashing’ in a state of war and emergency. Finally, it contextualises Sicilian archaeology on the wider European stage, comparing Sicily with other European contexts.The book benefits from a thorough analysis of hundreds of newly-discovered documents (dispatches, letters, reports, pictures, etc.) which are included in a substantial appendix. Social contexts are assessed by a four-level system to identify networks on a national, regional, local and supranational scale. Through the lens of archaeology, history, archival records, museum, social and military studies, the book will benefit a variety of scholars and experts who are jointly interested in the study of Sicilian antiquities, ... Unknown localization key: "more"

Objev podobné jako Codename SICILYWAR: Archaeology, Museums, and Social Networks under Threat in Sicily during World War II - Antonino Crisa

Psychology in Everyday Life explores the ways in which students can use psychology to enhance their own lives, as individuals, at work, and as socially aware global citizens.Psychology in Everyday Life is founded on concepts of psychological literacy and psychologically literate citizenship (Halpern, 2010; Cranney and Dunn, 2011). These two related concepts consider the ways in which a psychology education can help students and graduates to apply psychology to everyday life in order to solve problems for themselves, for their employers, and in the wider community.The book begins by introducing these concepts, and then introduces the concept of thinking about psychology in relation to the self. Subsequent chapters address psychology in relation to a widening social circle and the text closes with applying psychology in a global context. At each step, the focus will be on learning to think psychologically in everyday situations, and on applying psychology and psychological research methods to solving problems in daily life.Key features - Takes an applied approach by clearly addressing the relevance of psychology to modern lives. - Written with a focus on contemporary issues such as wellbeing, inclusion, employability, and sustainability. - Emphasizes students'' skills and their application. - Each chapter begins with ... Unknown localization key: "more"

Objev podobné jako Psychology in Everyday Life - Julie Hulme

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.

Objev podobné jako Sports Communication on Social Media and Audience Reactions - Kateřina Turková

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

THE SUNDAY TIMES BESTSELLERThis is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you.In 2019, James quit all forms of social media - covering his phone in tar and driving it to a lock-up in Rhyl, before setting up home in a castle he''d built himself called Castle Anti-Net. But when the withdrawal symptoms hit him, he realised in order to stay clean he''d have to replace everything social media gave him with three-dimensional, real-life activities. Employing the help of a mysterious, wealthy benefactor named Clancy Dellahue, and an ever-growing gang of misfits (aka the Tangfastic Crew), James found ways to replace his online friends (he joined the scouts) and spy on his exes (climbing ropes, zip lines, fake moustache) as well as anonymously bullying strangers, seeing photos of everyone''s dogs, getting public figures fired, arguing with everybody about everything, and so much more. His life is amazing and yours could be too if you buy JAMES ACASTER''S GUIDE TO QUITTING SOCIAL MEDIA, BEING THE BEST YOU YOU CAN BE AND SAVING YOURSELF FROM LONELINESS VOL. 1.

Objev podobné jako James Acaster's Guide to Quitting Social Media - James Acaster

Like, Comment, Follow, Subscribe. As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents'' Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents'' mental health and well-being while they navigate the internet.Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.

Objev podobné jako The Effect of Social Media on Adolescents' Mental Health and Well-Being - Dr Steph Adam

This student-friendly book on the history of psychology covers the key historical developments and controversies in all areas of psychology, linking history to the present by focusing on ten conceptual issues that are relevant today. How did psychology become a science, and what kind of science did it become? How do psychologists measure and explain the fact that in some ways everyone is unique? Is psychoanalysis scientific? Why did cognitive science replace behaviorism? This book addresses all these questions and more, covering the whole range of psychology, from neuroscience and artificial intelligence to hermeneutics and qualitative research in the process. Drawing on the author’s experience of how to make the subject interesting for students, the book is structured around ten key questions that engage with all the core areas of psychology and the main schools of thought. Showing how each of the different approaches or paradigms within psychology differ not based on data but on assumptions, Michael Hyland provides an engaging introduction to debates from history and in contemporary society. Including boxed material on hot topics, historical figures, studies/experiments, and quirky facts, this is the ideal book for undergraduate students of psychology taking CHIPS and other history of psychology modules.

Objev podobné jako A History of Psychology in Ten Questions - Michael Hyland

This new edition of the European adaptation of Anita Woolfolk’s market-leading US text, Educational Psychology, is essential reading for anyone studying or interested in education and learning from a psychology perspective. The second edition includes new work in the areas of Assessment for Learning and Attachment Theory, as well as reflecting recent changes in Special Educational Needs provision. The text shows how information and ideas drawn from cutting-edge research in educational psychology can be applied to solve the everyday problems of teaching and child development. ''This wide-ranging and theoretically grounded text is set to become a classic in the psychology of education.'' Alec Webster, Emeritus Professor of Educational Psychology, University of Bristol ''This is an exceptionally strong book that explains the psychology in education in a clear and vivid way. I also appreciated the European approach of the book… I would certainly recommend educators to use this book.'' Sofie Loyens, Assistant Professor at the Department of Psychology, Erasmus University Rotterdam, The Netherlands

Objev podobné jako Psychology in Education - Anita Woolfolk, Malcolm Hughes, Vivienne Walkup

With Scraping Social Media you''ll learn how to find out what kind of data is available on popular social media juggernauts like Facebook and Twitter and how to recognise the value of what is measured. Practical exercises interweave with conceptual lessons that cover ways to use Python to extract data from social media sources, analyze it, and make sense of it visually. You''ll learn how to write a script that taps into an API, how to scrape data from websites, and even how to make sense of emoji usage in your data.

Objev podobné jako Mining Social Media - Lam Thuy Vo

Ethical Issues in Psychology: A Critical Introduction offers readers a clear review of current ethical practices and ideas in psychology and goes on to challenge some of the agreed wisdom on ethics.Ethical issues within psychology are not easy to resolve and debates continue as we encounter new dilemmas. This book introduces ethics and their importance, and uses examples from psychological research to consider key ethical issues; ethical principles and guidelines for psychologists, including BPS guidelines; ethics in practice in psychology; ethical problems within psychology, such as racism; and methods for ethical research, including socially sensitive research, internet-mediated research, and the use of animals in psychological research. Fully up-to-date, this book considers recent challenges for researchers and teachers including privacy and consent dilemmas in the use of social media for psychological research, the rise of the open science movement and an awareness of research misconduct and fraud, and the narrow focus of psychological research that positions itself as objective and scientific while sitting in a European, and therefore predominantly white, context.Offering a comprehensive examination of ethical issues in psychology across a wide range of fields, the book encourages readers to consider the ethics-related questions they should be asking when undertaking their ... Unknown localization key: "more"

Objev podobné jako Ethical Issues in Psychology - Cara Flanagan, Philip Banyard

Analyzes psychological research to offer insights into how methodological and ontological questions are intertwined. Â Psychology has seen an intense debate about the lack of replicability of results in recent years. Uljana Feest uses history and philosophy of science to shed light on the nature of experiment in psychology in general, but her aim reaches beyond debates about replication to provide a novel and comprehensive analysis of the investigative process in experimental psychology. She shows that the central unit of analysis for our epistemological considerations of psychological research should be not theories but, rather, concepts. Her guiding question is: How do psychological concepts figure in the experimental exploration of the objects of psychological research? For Feest, this question has two intertwined aspects: What role do concepts play in the design of experiments and the production of data, and how can concepts be revised or adapted in response to experimental results. Following the historical trajectory of debates about operationism in psychology, she argues that this debate was not concerned with philosophical theories of meaning but, instead, closely connected to the investigative practices of experimental psychologists. The book offers a broad analytical framework for thinking philosophically about the investigative process in psychology, ... Unknown localization key: "more"

Objev podobné jako Operationism in Psychology - Uljana Feest

Leading theoreticians and researchers present current thinking about the role played by group memberships in people''s sense of who they are and what they are worth. The chapters build on the assumption, developed out of social identity theory, that people create a social self that both defines them and shapes their attitudes and behaviors. The authors address new developments in the theoretical frameworks through which we understand the social self, recent research on the nature of the social self, and recent findings about the influence of social context upon the development and maintenance of the social self.

Objev podobné jako The Psychology of the Social Self

Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master''s students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content''s character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: ''Marketing Opportunity'', ''Marketing Pitfalls'', and ''Multicultural Dimensions'' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities. ''Consumer Behaviour as I See It'' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work. Brand new Case studies about European companies and topics offer a ... Unknown localization key: "more"

Objev podobné jako Consumer Behaviour - Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

This accessible hardback guide expertly distils the fundamentals of psychology through digestible text, full-colour diagrams and useful infographics.Unlock the wonders of the human brain in 10 concise chapters with this essential introduction to psychology. Learn about the theories of Sigmund Freud, the research of Ivan Pavlov, the distinction between behavioural and cognitive psychology, and much more besides. Written in accessible language with short chapters designed to be absorbed in single session, this book will provide you with the perfect starting point in psychology.Includes:• Real-world examples• Glossaries of key vocabulary and definitions• Summaries of famous experiments• Feature boxes on pioneering psychologistsPerfect for anyone wanting an engaging primer on this intriguing subject.

Objev podobné jako Unlock Psychology in 10 Concise Chapters - Emily Ralls, Tom Collins

Updated with new chapters on multiple regression and high-level research methods, this 4th edition of Research Methods and Statistics in Psychology delivers all you need to develop a practical understanding of both quantitative and qualitative approaches to research in psychology. In particular, this book guides you through the range of choices and considerations involved in research design, data analysis and report presentation. Your learning is supported by a range of features, both in the book and online. These include: Research Bites, to provide you with practical insights that arise from the most current research practice Test yourself questions, to check your understanding Exercises, to test your knowledge Glossary, to help you with key terms Research evaluation and improvement checklists – quick summaries of best practice for you to refer to Online appendices, including data sets to practice with! And much more… S. Alexander Haslam is Professor of Psychology and Laureate Fellow at the University of Queensland Craig McGarty is an adjunct professor at Western Sydney University Tegan Cruwys is Associate Professor and NHMRC Emerging Leadership Fellow at the Australian National University Niklas K. Steffens is Associate Professor and Director of the Centre for Business and Organisational Psychology at the University ... Unknown localization key: "more"

Objev podobné jako Research Methods and Statistics in Psychology - Craig McGarty, Tegan Cruwys, S. Alexander Haslam, Niklas K. Steffens

Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.

Objev podobné jako Transforming Social Media Business Models Through Blockchain - Nitin Upadhyay

This handbook provides an evidence-based account of psychological perspectives on issues in music education and music in the community through the life course, exploring our understanding of music learning and participation across contexts.The contributors draw on multidisciplinary research from different cultures and contexts in order to set out the implications of music psychology for music education and music in the community. Highlighting the intersecting issues across education and community contexts, the book proposes new theories as well as offering important refinements to existing conceptual models. Split into six parts, it considers the role of music in society as well as for groups and individuals, and explores topics such as processing and responding to music; pedagogical and musical practices that support or pose challenges to the emotional, cognitive, social or physical wellbeing of learners and participants in a range of contexts; and ‘music in identity’ or ‘identity in music’. With the final part on future directions and the implications for professional practice in music education and music in the community, the book concludes by exploring how the two sectors might work more closely together within a post-COVID-19 world.Based on cutting-edge research from an international team, this is essential reading for anyone ... Unknown localization key: "more"

Objev podobné jako Routledge International Handbook of Music Psychology in Education and the Community

The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business.Includes how to:• Plan• Promote• Post• Position• Monitor• Be real• Be ethical

Objev podobné jako Social Media - Carolyn Boyes