social media communication bu zhong

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and ... Unknown localization key: "more"

Objev podobné jako Social Media Communication - Bu Zhong

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.

Objev podobné jako Sports Communication on Social Media and Audience Reactions - Kateřina Turková

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users ... Unknown localization key: "more"

Objev podobné jako Strategic Social Media - Martin Stangl, L. Meghan Mahoney

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INVENA BU-90-W04-A

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society.  The Fourth Edition contains new chapters and has updated and revised versions of other chapters: ·      The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA.·      It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of ... Unknown localization key: "more"

Objev podobné jako Social Media - Christian Fuchs

Caution! Proceed at own risk! … Is social media dangerous terrain?Toxic! … Should we label it as a health hazard? The internet is not a toy. Social media platforms offer great tools for interaction, knowledge and connection. But it’s a tool that needs handled carefully.  So much good can come from social media; it can connect us with friends and family with an immediacy that previous generations could only wonder at. But it can also be used unwisely. Whether it’s harsh words,regrettable posts, or excessive scrolling, we should think seriously about how God wants us to engage with social media. What does the Bible teach us? Jason Thacker’s helpful guide will help students explore the wisest ways to use social media.  Contents:Introduction: There is an app for thatHow is social media changing you?How am I really using social media?The power of TikTokWho has access to the things I post or watch on social media?Why do I turn to social media when I am ________?Why is everyone so angry on social media?But I saw a video about that online?!The power of ‘I don’t know’Conclusion: Renewing your relationship with social mediaAppendix A: What Now? (Action Items)Appendix B: Recommended ResourcesAppendix C: ... Unknown localization key: "more"

Objev podobné jako Track: A Student's Guide to Social Media - Jason Thacker

How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space?Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers'' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Objev podobné jako Theatre and Social Media - Patrick Lonergan

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic ... Unknown localization key: "more"

Objev podobné jako Social Media and Civic Engagement - Robertson Scott

Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 11+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding fake news and information- How to handle online bullying, as well as avoiding trolls- Also includes links to professionally approved websites with more advice and support- Expert advice from children's online charity, Childnet InternationalChapters in this book include:- What is social media? The basics- Setting up and using your account safely- Your persona and online reputation- Managing your social media- How to avoid trouble- Online bullying- Famous ... Unknown localization key: "more"

Objev podobné jako Social Media Survival Guide - Holly Bathie

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there''s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well ... Unknown localization key: "more"

Objev podobné jako The Art of Social Media - Guy Kawasaki, Peg Fitzpatrick

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

Objev podobné jako The Psychology of Social Media - Ciaran Mc Mahon

Reader, she married him. But not before a LOT of discussion of his behaviour in the group chat.With courage, determination and logged into her social media accounts - plain Jane Eyre is ready to take on the world. But then she meets and begins to fall for Edward Rochester, AKA the definition of a red flag, with screenshots to prove it.When authors Claire McGowan and Sarah Day imagined how ''Pride and Prejudice on Social Media'' might look, retelling the story through mocked-up social media posts, their post instantly went viral. Now, they return with a Bronte classic told through highs and lows of social media . . .Perfect for fans of Charlotte Brontë . . .***READERS LOVE JANE EYRE ON SOCIAL MEDIA***''This is a fun text with a witty comedic spin and definitely one to put on your TBR pile'' ⭐⭐⭐⭐⭐ ''If you read nothing else this year, read this! It''s honestly the best read of the year. Not only is it a clever idea for a retelling, it''s charming, witty and downright hilarious!'' ⭐⭐⭐⭐⭐ ''It all did make me laugh. Lots!'' ⭐⭐⭐⭐⭐ ''Really well done and difficult to put down. I see the authors have done the same thing ... Unknown localization key: "more"

Objev podobné jako Jane Eyre on Social Media - Claire McGowan, Sarah Day

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Antisemitism on Social Media is a book for all who want to understand this phenomenon.Researchers interested in the matter will find innovative methodologies (CrowdTangle or Voyant Tools mixed with discourse analysis) and new concepts (tertiary antisemitism, antisemitic escalation) that should become standard in research on antisemitism on social media. It is also an invitation to students and up-and-coming and established scholars to study this phenomenon further. This interdisciplinary volume addresses how social media with its technology and business model has revolutionized the dissemination of antisemitism and how this impacts not only victims of antisemitic hate speech but also society at large. The book gives insight into case studies on different platforms such as Twitter, Facebook, TikTok, YouTube, and Telegram. It also demonstrates how social media is weaponized through the dissemination of antisemitic content by political actors from the right, the left, and the extreme fringe, and critically assesses existing counter-strategies.People working for social media companies, policy makers, practitioners, and journalists will benefit from the questions raised, the findings, and the recommendations. Educators who teach courses on antisemitism, hate speech, extremism, conspiracies, and Holocaust denial but also those who teach future leaders in computer technology will find this volume an important ... Unknown localization key: "more"

Objev podobné jako Antisemitism on Social Media

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Objev podobné jako Social Media Measurement and Management - Jeremy Harris Lipschultz

Reflecting on the methodological issues involved in researching digital spaces with children, this book shares good practices and delves into the ethics of such research.Social media has completely redefined how children and young people relate to each other, express themselves, and present their identities and sexualities. Yet researching social media can be a difficult and daunting task given the ephemerality of the content, its contextual hyperspecificity, the complex power relationships between users, celebrity culture, digital capitalism, and the ethical issues that arise from the reimagining of the public/private space. Using digital ethnography and creative digital storytelling workshops with children and young people aged 13-15 and 13-18 on TikTok, Instagram, and Twitch, this book studies their interactions, language, codes, the risks they take, and the victimizations they suffer.Researching Social Media with Children will be of use to social scientists conducting online research, and to students and scholars of media studies, digital criminology, psychology, and sociology.[The authors draw on experiences from studies carried out in Spain on children and social media by the Knowledge-Research Group on Social Problems at Universidad Europea de Madrid.]

Objev podobné jako Researching Social Media with Children - Antonio Silva Esquinas, Raquel Rebeca Cordero Verdugo, Julio Diaz Galan, Jorge Ramiro Perez Suarez

Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news".This is a valuable resource for journalism students, as well as media professionals seeking to update their skills.The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample ... Unknown localization key: "more"

Objev podobné jako Mobile and Social Media Journalism - Anthony Adornato

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

THE SUNDAY TIMES BESTSELLERThis is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you.In 2019, James quit all forms of social media - covering his phone in tar and driving it to a lock-up in Rhyl, before setting up home in a castle he''d built himself called Castle Anti-Net. But when the withdrawal symptoms hit him, he realised in order to stay clean he''d have to replace everything social media gave him with three-dimensional, real-life activities. Employing the help of a mysterious, wealthy benefactor named Clancy Dellahue, and an ever-growing gang of misfits (aka the Tangfastic Crew), James found ways to replace his online friends (he joined the scouts) and spy on his exes (climbing ropes, zip lines, fake moustache) as well as anonymously bullying strangers, seeing photos of everyone''s dogs, getting public figures fired, arguing with everybody about everything, and so much more. His life is amazing and yours could be too if you buy JAMES ACASTER''S GUIDE TO QUITTING SOCIAL MEDIA, BEING THE BEST YOU YOU CAN BE AND SAVING YOURSELF FROM LONELINESS VOL. 1.

Objev podobné jako James Acaster's Guide to Quitting Social Media - James Acaster

Like, Comment, Follow, Subscribe. As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents'' Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents'' mental health and well-being while they navigate the internet.Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.

Objev podobné jako The Effect of Social Media on Adolescents' Mental Health and Well-Being - Dr Steph Adam

With Scraping Social Media you''ll learn how to find out what kind of data is available on popular social media juggernauts like Facebook and Twitter and how to recognise the value of what is measured. Practical exercises interweave with conceptual lessons that cover ways to use Python to extract data from social media sources, analyze it, and make sense of it visually. You''ll learn how to write a script that taps into an API, how to scrape data from websites, and even how to make sense of emoji usage in your data.

Objev podobné jako Mining Social Media - Lam Thuy Vo

Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.

Objev podobné jako Transforming Social Media Business Models Through Blockchain - Nitin Upadhyay

The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business.Includes how to:• Plan• Promote• Post• Position• Monitor• Be real• Be ethical

Objev podobné jako Social Media - Carolyn Boyes

This Element endeavors to enrich and broaden Southeast Asian research by exploring the intricate interplay between social media and politics. Employing an interdisciplinary approach and grounded in extensive longitudinal research, the study uncovers nuanced political implications, highlighting the platform''s dual role in both fostering grassroots activism and enabling autocratic practices of algorithmic politics, notably in electoral politics. It underscores social media''s alignment with communicative capitalism, where algorithmic marketing culture overshadows public discourse, and perpetuates affective binary mobilization that benefits both progressive and regressive grassroots activism. It can facilitate oppositional forces but is susceptible to authoritarian capture. The rise of algorithmic politics also exacerbates polarization through algorithmic enclaves and escalates disinformation, furthering autocraticizing trends. Beyond Southeast Asia, the Element provides analytical and conceptual frameworks to comprehend the mutual algorithmic/political dynamics amidst the contestation between progressive forces and the autocratic shaping of technological platforms.

Objev podobné jako Social Media and Politics in Southeast Asia - Merlyna Lim

Due to the prevalence of social media, photography has become an essential means of expression for individuals and businesses alike. For brands looking to make an impact, every detail is important to attract and engage an audience – from art direction and set design right down to the way each shot is edited. Insta-perfect showcases the cream of the crop from the current generation of digital creatives who make the most of the medium through compelling compositions, stylised sets, and aesthetical concepts in photography. It also captures the voices of experts and ‘influencers’ in the market who offer insightful tips and tricks on producing eye-catching and effective work.

Objev podobné jako INSTA-PERFECT: Creative photography for social media today - Victionary

Understand the fundamental principles of effective social media marketing.

Objev podobné jako The 10 Principles of Effective Social Media Marketing - Jon-Stephen Stansel

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media • the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University. Â

Objev podobné jako Corporate Communication - Joep P. Cornelissen

Take a strategic approach to social media marketing and build an organic community of followers.

Objev podobné jako Organic Social Media - Jenny Li Fowler

Social media has been fully integrated into the lives of most adolescents in the U.S., raising concerns among parents, physicians, public health officials, and others about its effect on mental and physical health.

Objev podobné jako Social Media and Adolescent Health - Engineering, and Medicine National Academies of Sciences, Board on Population Health and Public Health Practice,

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.

Objev podobné jako Social Media Strategy - Julie Atherton

This book offers a concise guide to using social media ethically and responsibly for journalism.

Objev podobné jako Social Media for Journalists - Steve Harrison, Frances Yeoman

Kind, honest and open communication is at the heart of midwifery care and maternity practice, and is vital in providing safe, person-centred care.This new book explores communication in midwifery from a range of perspectives and across different settings. It considers the theoretical and practical dimensions of communication, including how and why we communicate and who we communicate with. It uses case studies and practical examples to put ideas into real-world context and to explore topic areas in ways which are thought-provoking, accessible and useful to practitioners.Above all, Communication in Midwifery supports midwives in developing their theoretical understanding around communication and building a practical toolkit of ideas and strategies for use in a range of settings and with diverse groups of people. It helps midwives and other caregivers in navigating the nuanced and complex situations they encounter every day where clear, honest and collaborative communication is vital.Covers communication in pregnancy, birth and the postnatal period; the use of written, verbal and non-verbal approaches; and complex scenarios where communication may be challenging, such as diverse groups, trauma and lossExplores new methods of communicating, including the use of the internet and social media, and their benefits and challengesHighlights the importance of communication between ... Unknown localization key: "more"

Objev podobné jako Communication in Midwifery

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English.　 Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include:use of English in social media that reflects recent trends in business communication;coverage of the concept of communicative competence;analysis of email communication;introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages;an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter.This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

Objev podobné jako English for Business Communication - Mable Chan

Contemporary societies demand clear-minded, evidence-based ideas to address complex social issues. Communication scholarship has a rich trove of knowledge and experiences to help address such problems. In this passionately argued manifesto, Silvio Waisbord examines public scholarship in communication studies and its potential for contributing to the common good. He discusses the various ways scholars seek to serve the public as practitioners, experts, advocates, activists and critics, and underscores their significant contribution which has not, to date, been properly supported or recognized. Only by tackling academic institutional politics, he argues, will it be possible to strengthen public scholarship as central to the mission of communication studies. The Communication Manifesto is a roadmap to action and will inspire communication scholars and students to be public citizens, thereby connecting their work and expertise to the causes of solidarity, humanity and social justice.

Objev podobné jako The Communication Manifesto - Silvio Waisbord

Reflections and practical action for the rapidly evolving discipline of visual communication. Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice. The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists – this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.

Objev podobné jako How Communication Design Works - Ulysses Voelker, Michael Schmitz

Written specifically for student nurses developing their communication and interpersonal skills in any field of nursing. The book addresses all the competencies for communication skills outlined in the 2018 NMC standards and features insightful contributions from experienced nurses and healthcare leaders across different clinical fields. As communication and interpersonal skills have become essential to modern nursing, this book will focus on demonstrating how the theory behind these skills can be successfully applied in practice. Helping students to become confident, assured communicators when interacting with patients, whilst on placement and into their post-registration nursing career. The new edition includes the following updates: ·        A new chapter on person-centred care and intercultural communication. ·        Further content on modern forms of communication such as social media and other new technologies. ·        A new theme ‘Emotional intelligence’ integrated throughout the book.

Objev podobné jako Communication Skills in Nursing Practice

Communication in anaesthesia, pain management, and intensive care can have profound impacts on patients and healthcare colleagues. Good communication can result in better patient outcomes and experiences of the hospital setting, whereas poor communication is frequently at the heart of adverse incidents, complaints, and litigation.This handbook outlines two model frameworks to improve communication: one to give structure to an interaction and one that explores language structures and the layers of meaning to our words. The frameworks are essential tools for communicating with children, obstetric patients, and those with needle phobia. A practical guide, the book is packed with useful tips to enhance interactions with both patients and colleagues. Numerous examples and vignettes clearly demonstrate ideas that will improve patient care, safety, and bring out the best in everyone around. Fully updated with new clinical guidelines and literature, the second edition includes new chapters on how to talk to patients in pain, featuring motivational interviewing techniques, and on social media. Increased coverage of managing challenging situations, includes communicating with distressed relatives, dealing with complaints, and working with interpreters. The contributors and editors are senior clinicians from North America, Europe, and Australasia, working at the coalface of perioperative and critical care. Blending ... Unknown localization key: "more"

Objev podobné jako Handbook of Communication in Anaesthesia, Pain Management, and Intensive Care

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

Objev podobné jako Introducing Communication Research - Donald Treadwell

The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator. In today’s competitive business landscape, the art of communication is more important than ever. It’s essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly impactful. In this era of digital communication and information overload, clear messaging has never been more vital – and personal credibility has never been more valuable. Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. InCredible Communication brings 75 years’ combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores the best techniques when communicating in any medium – whether you are conversing in-person, over Zoom or even via social media.

Objev podobné jako InCredible Communication - Rebecca Weintraub, Steven Lewis

This hands-on book will equip your students with the tools needed to be effective communicators in the workplace. It increases students’ awareness and understanding of how their brain works and how it interprets information, thereby helping them to process information more effectively and create stronger relationships and networks. Chapters take students through all the core areas of communication, from face-to-face encounters and email to social media and online conferences, and contain top tips and activities throughout. Practical Business Communication is an essential resource for students of all disciplines looking to boost their communication skills.

Objev podobné jako Practical Business Communication - Emma-Sue Prince

INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 9th Edition, relates theory and skills directly to students'' everyday interactions as it delivers a solid introduction to interpersonal communication. An emphasis on cultural diversity is thoroughly woven throughout the new 9th edition, empowering you with the skills you need to effectively communicate with people who may not share a similar background. The new edition also features increased coverage of social media, including a section in every chapter that discusses connections between chapter themes and social media. The MindTap Mobile App, fully integrated with the text, lets you learn when and wherever you want. Read or listen to the text and study with the aid of instructor notifications, flashcards and practice quizzes.

Objev podobné jako Interpersonal Communication - Julia Wood

There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders may feel that it’s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to ‘get social’ to survive.The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organization’s objectives and values, gauge the climate in which they operate and improve their brand image.Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading ... Unknown localization key: "more"

Objev podobné jako The Social CEO - Damian Corbet

"The power of Clara's book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business-regardless of industry or geography-of today's social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere." -Ted Mathas, Chairman and CEO, New York Life Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough-today's leaders must personally grasp the tectonic changes arising from today's social, always-connected customer, and must re-architect business practices and models accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today's leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects. This guide is ... Unknown localization key: "more"

Objev podobné jako Social Business Imperative, The - Clara Shih

Essential Social Psychology introduces you to the core topics in Social Psychology, covering its history, methods, and approaches, as well as helping you grasp key topics such as social influence, group processes, prejudice, friendship, affiliation, and love. This new edition has a strong emphasis on real-world applications, for example exploring how social psychology was applied during the Covid-19 pandemic. It has been updated to include more in-depth coverage of contemporary topics such as social media, the digital world, as well as social justice topics, such as LGBTQ+ issues in psychology. This book is ideal for undergraduate students of social psychology. Richard Crisp is Professor of Social Psychology at Durham University. Rhiannon Turner is Professor of Social Psychology at Queen’s University Belfast. Rose Meleady is an Associate Professor in Psychology at the University of East Anglia.

Objev podobné jako Essential Social Psychology - Rhiannon Turner, Rose Meleady, Richard J. Crisp

The essential go-to workbook for shy and socially anxious teens—now fully revised and updated with skills for dealing with social media anxiety and “social perfectionism.” Do you feel shy when meeting new people? Do you freeze up when speaking in front of a group? Do you worry about what others think of you? If you struggle with shyness or social anxiety, you may try to avoid situations that cause you to feel uneasy. The problem is, avoiding stuff can also lead to missing out?on friendships, fun, and opportunities. If you’re ready to stop hiding behind your shyness and start enjoying everything life has to offer, this workbook is your guide.The fun and easy worksheets and exercises in this fully revised and updated second edition of The Shyness and Social Anxiety Workbook for Teens will show you how to handle any kind of social situation with confidence, so you can connect with others and create great friendships. Based in proven-effective cognitive behavioral therapy (CBT) and acceptance and commitment therapy (ACT), the skills in this guide will also help you speak up for yourself when you need to, and stop dreading situations that put you on the spot—whether you’re called upon in ... Unknown localization key: "more"

Objev podobné jako The Shyness and Social Anxiety Workbook for Teens, Second Edition - Doug Shannon, Jennifer Shannon

Social Issues in Sport, Fourth Edition With HKPropel Access, introduces students to the study of sport as a social phenomenon. It explores current trends in sport and examines complex connections between sport and politics, economics, religion, race, gender, youth, and more. Author Ronald Woods draws on his experience of more than 40 years as a professor, coach, and sport administrator to explore modern sport from historical and cultural perspectives. New coauthor B. Nalani Butler offers a fresh perspective to the study of sport from an emerging generation of Black female scholars. She draws on her background as an athlete and professor, and leverages her international experience from working with the Center for Sport, Peace and Society and the International Olympic Academy (IOA). The text''s presentation style, full-color design, and ample learning tools are designed to keep students engaged. Social Issues in Sport, Fourth Edition, addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The text remains grounded in practical application and provides opportunities for students to examine real-world issues through the lens of social theory. The fourth edition also features the following enhancements: Online learning tools delivered through HKPropel: case studies on current events, ... Unknown localization key: "more"

Objev podobné jako Social Issues in Sport - Nalani Butler, Ron Woods

This insightful book examines the differences in the perception of social status and how they impact youth mental health and well-being. Looking at social status from a developmental perspective, the author explores the expansion of opportunities for social comparison and complex social hierarchies driven by social media use.Focusing on how social status is ever-present across species in the animal world, the book begins by exploring the biology of social status, the biological mechanisms by which it affects health, and how it presents in the spaces in which children and adolescents live e.g., schools, neighbourhoods, and cultures. Case studies of adolescents interviewed about social status are included, as well as a final chapter detailing specific steps to help minimise the effects of hierarchies on health and ways to approach social status differences.Bridging anthropological, economic, developmental, and psychological literature on children and adolescent social hierarchies, this book is an invaluable guide for parents, educators, and clinicians such as school counsellors, psychologists, pediatricians, pediatric psychiatrists, and other health care providers to better understand and support youthÂ’s behaviour. This will also be of interest for students studying Adolescent Health and Adolescent Development.

Objev podobné jako Status and Social Comparisons Among Adolescents - Carol Vidal