social media measurement and management jeremy harris lipschultz

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Objev podobné jako Social Media Measurement and Management - Jeremy Harris Lipschultz

The essential go-to workbook for shy and socially anxious teens—now fully revised and updated with skills for dealing with social media anxiety and “social perfectionism.” Do you feel shy when meeting new people? Do you freeze up when speaking in front of a group? Do you worry about what others think of you? If you struggle with shyness or social anxiety, you may try to avoid situations that cause you to feel uneasy. The problem is, avoiding stuff can also lead to missing out?on friendships, fun, and opportunities. If you’re ready to stop hiding behind your shyness and start enjoying everything life has to offer, this workbook is your guide.The fun and easy worksheets and exercises in this fully revised and updated second edition of The Shyness and Social Anxiety Workbook for Teens will show you how to handle any kind of social situation with confidence, so you can connect with others and create great friendships. Based in proven-effective cognitive behavioral therapy (CBT) and acceptance and commitment therapy (ACT), the skills in this guide will also help you speak up for yourself when you need to, and stop dreading situations that put you on the spot—whether you’re called upon in ... Unknown localization key: "more"

Objev podobné jako The Shyness and Social Anxiety Workbook for Teens, Second Edition - Doug Shannon, Jennifer Shannon

Improve your project management skills and accomplish more in no time at all In these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects! In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover: What's new in project management tools and platforms so you can choose the best application for your teamHow to perfect your project management business document with an emphasis on strategy and business knowledgeDetails on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomesExamples of how to turn the strategies into smooth-flowing processesBest practices and suggestions for dealing with difficult or ... Unknown localization key: "more"

Objev podobné jako Project Management For Dummies - Jonathan L. Portny, Stanley E. Portny

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There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders may feel that it’s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to ‘get social’ to survive.The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organization’s objectives and values, gauge the climate in which they operate and improve their brand image.Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading ... Unknown localization key: "more"

Objev podobné jako The Social CEO - Damian Corbet

Help kids thrive in the new school year with activities for developing essential social skills—for ages 6 to 10What are the Dos and Don''ts for making and keeping friends? How can you decode body language clues? What''s the best way to keep a conversation going? Just like learning multiplication tables, social skills don''t come naturally—everyone has to learn them.This kids'' workbook makes mastering social skills accessible for kids with 50 awesome activities. Give children the confidence to successfully navigate social situations at home, school, and the world in between.Perfect as a summer workbook to practice new skills between school years, this guide includes:Life lessons—From learning about compromise to practicing good table manners, these activities help kids develop and use essential people skills.50 interactive activities—Games, fill-in-the-blank exercises, and reflective prompts keep kids learning and engaged in a variety of ways.Real scenarios—Kids will explore important topics like bullying, using social media, setting and respecting boundaries, and more.Give kids the courage to be their best selves with this social skills book for kids!

Objev podobné jako Social Skills Activities for Kids - Natasha Daniels

A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World.Since China''s ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military. China''s ability was limited in projecting power over information and media and the infrastructure through which information flows. That has begun to change. Beijing''s state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded. At a time when many democracies'' media outlets are consolidating due to financial pressures, China''s biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience. Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China''s social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts.In Beijing''s Global Media Offensive - a major analysis of how China is attempting to build ... Unknown localization key: "more"

Objev podobné jako Beijing's Global Media Offensive - Joshua Kurlantzick

This is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European “refugee crisis”, by leading theorist, Teun A. van Dijk.Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk.This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of “frame”and engage in more detailed and explicit analyses of the text and talk of social movements.This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of “solidarity” defining the Refugees Welcome movement.

Objev podobné jako Social Movement Discourse - Teun A. van Dijk

Counseling Nursing Families: A Lactation Consultant’s Guide continues to provide a unique evidence-based focus on counseling and communication skills for lactation consultants and specialists in an updated eighth edition. Published in association with the Lactation Education Accreditation and Approval Review Committee (LEAARC), it presents practical suggestions and evidence-based information for the lactation consultant to provide nursing parents and families. It is ideal as the first text for students preparing to practice as lactation consultants to improve their skills in counseling and communication. The authors intentionally present concepts with easy-to-read terminology so students learn basic information before advancing to more scientific resources. The Eighth Edition has been carefully revised to ensure the use of inclusive language and thoroughly updated to include new research regarding the science of breastfeeding and lactation, clinical protocols, and counseling methods, for example, the concept of management of mastitis. With this must-have guide, readers will learn how to apply knowledge and research to their day-to-day clinical practice with an appreciation of counseling challenges and how to help families meet their needs. Features and Benefits:- Embraces the rich diversity of nursing families, which include mothers and fathers as well as nonbinary and noncisgender parents. - Chapter topics are ... Unknown localization key: "more"

Objev podobné jako Counseling Nursing Families: a Lactation Consultant's Guide - Lactation Education Accreditation and Approval Review Committee, Judith Lauwers

Impacts of the COVID-19 Pandemic on Chinese and Chinese American Women examines how Chinese and Chinese American women in the United States experienced and responded to the double threat of the COVID-19 virus and anti-Asian racism from 2020 to 2021 and how the global pandemic changed their daily lives, foodways, and identities. Ziying You addresses the social and cultural impacts of the COVID-19 pandemic on Chinese and Chinese American Women in the US through the four key themes of racism and anti-racism efforts, foodways, gender construction, and community building. Drawing on virtual ethnography, interviews, surveys, social media analysis, and personal experiences of professional women, mothers, Chinese international students, lay Buddhist women, and Chinese adoptees, You shows that the racism triggered by COVID-19 echoes longstanding racist tropes such as " the yellow peril" and discriminations faced by Chinese people in different parts of the world throughout the history of the Chinese diaspora. You further explores how individuals relating to one or more identities can form communities in which folklore helps them bond and express shared, unique cultural values. Impacts of the COVID-19 Pandemic on Chinese and Chinese American Women highlights women's agency in response to the pandemic and racism as well ... Unknown localization key: "more"

Objev podobné jako Impacts of the COVID-19 Pandemic on Chinese and Chinese American Women - Ziying You

A REESE'S BOOK CLUB PICK: ';A breathtaking debut about family, identity, and love across generations.' REESE WITHERSPOON ';Eliana Ramage will break your heart and take you to the stars. From painfully accurate depictions of adolescence to effortless jumps through time and spaceI loved it all.' KILEY REID In this dazzlingly powerful story of family, ambition and belonging, one young woman's obsessive quest to become the first Cherokee astronaut irrevocably alters the fates of the people she loves most.Steph Harper is on the run. She has been all her life, ever since her mother drove five-year-old Steph and her younger sister through the night to Cherokee Nation, a place they had never been, but where she hoped they might finally belong. In response to the turmoil, Steph sets her sights as far away from Oklahoma as she can get, vowing that she will let nothing get in the way of pursuing the rigorous physical and academic training she knows she will need to be accepted by NASA, and ultimately, to go to the moon. Spanning three decades and several continents, To the Moon and Back encompasses Steph's turbulent journey, along with the multifaceted and intertwined lives of the three women closest ... Unknown localization key: "more"

Objev podobné jako To the Moon and Back (Reese's Book Club) - Ramage Eliana

DISASTER RESPONSE AND RECOVERY The new edition of the standard textbook in the field, updated with new studies and practical guidelines for reacting to the complexities of today’s disasters Disaster Response and Recovery: Strategies and Tactics for Resilience provides a thorough overview of the challenges and functions of the emergency management profession, covering the various types of disasters, theoretical frameworks, the different individuals and agencies involved, technological tools, practical response measures, and more. Written by a recognized leader in the field, this comprehensive textbook offers clear guidance on developing disaster resilience through preparedness, planning, improvisation, leadership, and professionalism. Revised and updated throughout, the third edition addresses key response and recovery operations of the COVID-19 pandemic, including human attitudes, political issues, communication challenges, medical surges, and volunteer management. New examples and case studies also highlight lessons learned from Hurricane Irma, the California wildfires, brush fires in Australia, the Midwest derecho windstorm, the Beirut explosion, the Las Vegas shooting, riots and civil unrest in the United States, and other recent disasters. In addition, the book: Describes tools and techniques required to protect lives, reduce property damage, and minimize disruptionFeatures new coverage of climate change, social media, drones and artificial intelligence, racial and ... Unknown localization key: "more"

Objev podobné jako Disaster Response and Recovery - David A. McEntire

The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes ... Unknown localization key: "more"

Objev podobné jako Platforms and Cultural Production - Brooke Erin Duffy, Thomas Poell, David B. Nieborg

Calling all cat people! Channel your feline fervor with these step-by-step drawing projects and coloring pages filled with adorable kitties.From Vera Kay, a rising young artist who goes by @veekachoo online, How to Draw Squishy Cats and Kittens teaches you to draw cats in all kinds of cute positions and situations, including sitting, snuggling, sleeping, swatting, and more. This fun book is divided into chapters focusing on:Degrees of cat fur floofiness and how to add itAdding color to line artCommon cat posesCats and their kingdomsA squishy kitty birthday party!Each chapter comes with a coloring page and is filled with helpful instruction and tips for drawing cats, both digitally and with traditional drawing tools. Veekachoo’s hundreds of thousands of online followers give her lots of positive feedback and often credit her art with inspiring them to start drawing. This is the first book from this trending artist whose career continues to grow through her social media channels and online classes.Cat lovers, rejoice! This book is for you!

Objev podobné jako How to Draw Squishy Cats and Kittens - Vera Kay

A head-to-head comparison of the two greatest soccer stars of their generation - and perhaps of all time.One, diminutive and reserved; the other, tall and theatrical. One with six Ballons d''Or, and the other with five. There''s no doubt about it - Lionel Messi and Cristiano Ronaldo are the best. But which one is better? This lively book compares every aspect of the legendary rivals'' careers, to let the reader decide. It compares their stats, including their ten years of matchups in El Clásico, their club trophies, and their individual awards and milestones. It analyses their style of play, and how it has evolved throughout their careers. And, it looks at how their rivalry continues off the field, in terms of endorsement deals, social media followings, and philanthropic endeavors. Packed with colour photos of the champions in action, Messi and Ronaldo will spark discussion among both players'' partisans.

Objev podobné jako Messi and Ronaldo - Illugi Jokulsson

This book shows how open source intelligence can be a powerful tool for combating crime by linking local and global patterns to help understand how criminal activities are connected. Readers will encounter the latest advances in cutting-edge data mining, machine learning and predictive analytics combined with natural language processing and social network analysis to detect, disrupt, and neutralize cyber and physical threats. Chapters contain state-of-the-art social media analytics and open source intelligence research trends. This multidisciplinary volume will appeal to students, researchers, and professionals working in the fields of open source intelligence, cyber crime and social network analytics. Chapter Automated Text Analysis for Intelligence Purposes: A Psychological Operations Case Study is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Objev podobné jako Open Source Intelligence and Cyber Crime

Using anthropological methods to produce deep and insightful ethnographies about TikTok and its core users, TikTok and Youth Cultures will help readers develop a critical understanding of TikTok’s impact on society, its place in the social media landscape, and its cultural relevance around the world.

Objev podobné jako TikTok and Youth Cultures - Crystal Abidin

Digital media technologies have enabled some LGBTQ+ individuals and communities to successfully organise for basic rights and justice, albeit at a risk of harassment and assault. Justin Ellis brings a 'digiqueer' perspective to LGBTQ+ identity formation through social media networks and considers the effects of surveillance technologies.

Objev podobné jako Representation, Resistance and the Digiqueer - Justin Ellis

How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space?Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers'' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Objev podobné jako Theatre and Social Media - Patrick Lonergan

Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic ... Unknown localization key: "more"

Objev podobné jako Social Media and Civic Engagement - Robertson Scott

For undergraduate and postgraduate students in management consulting and MBA courses with a consulting module. Gain consulting insights into business decision making in today’s environment Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today’s faster-paced, more volatile environment, so management consultants need to have a wider view of their client company. Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting. This book continues to offer a practical guide to balancing theory and practice, while also giving tips and techniques to the more seasoned practitioner, so it is ideal for anyone who is undertaking a consulting project. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants. Pearson, the world''s learning company.

Objev podobné jako Business and Management Consulting - Jeremy Wilcock, Louise Wickham

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news".This is a valuable resource for journalism students, as well as media professionals seeking to update their skills.The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample ... Unknown localization key: "more"

Objev podobné jako Mobile and Social Media Journalism - Anthony Adornato

As a social worker, you could work in a variety of different organisations, each with their own purpose, culture and structure. Understanding and examining the complex issues involved in the management and organisational context of social work practice is crucial for practitioners and managers. This book helps you to develop strategies for ethical, reflective and relational practice, covers key themes including leadership, supervision, risk and decision making and emphasises the importance of active participation for positive change. Thoroughly updated, and with new Practice Examples demonstrating the relationship between theory and practice, this is essential reading for both undergraduate and postgraduate students of social work, as well as practising social workers.Â

Objev podobné jako Organisations and Management in Social Work - Mark Hughes, Michael Wearing

Measurement and Evaluation in Exercise Science, Sport, Physical Activity, and Health: Practical Applications offers an accessible, student-friendly introduction to the principles and practice of measurement and evaluation. Spanning applications in exercise science, sport performance, physical education, coaching, athletic training, health, and physical/occupational therapy, the book includes chapters on the key principles underlying good measurement practice?validity, reliability, and objectivity?as well as an introduction to using statistics and qualitative measurement. This textbook is intended to help students overcome their fear of scientific research and statistics. Fully revised and updated, the third edition will provide students with a clear guide to the obstacles of good measurement, how to apply the principles of good measurement, introduction to statistical analyses, and the eventual application/communication of measurement outcomes. Structured for use in both single and double-semester classes and involving readers at every stage through its rich pedagogy and accessibility, this is a crucial resource for introducing students to the principles of best practices in measurement and evaluation and is the ideal learning aid for any students studying measurement, evaluation, or assessment in kinesiology, exercise science, sports coaching, physical education, athletic training, and health and fitness.

Objev podobné jako Measurement and Evaluation in Physical Activity Applications - Phillip Bishop, Will Peveler, Ronald L. Snarr

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them.The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement ... Unknown localization key: "more"

Objev podobné jako Media Management and Artificial Intelligence - Alex Connock

Like, Comment, Follow, Subscribe. As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents'' Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents'' mental health and well-being while they navigate the internet.Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.

Objev podobné jako The Effect of Social Media on Adolescents' Mental Health and Well-Being - Dr Steph Adam

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.

Objev podobné jako Sports Communication on Social Media and Audience Reactions - Kateřina Turková

This book is an introductory text on building measurement and estimating for simple buildings in Hong Kong, based on the Hong Kong Standard Method of Measurement of Building Works 4th Edition Revised 2018 (HKSMM4 Rev 2018). It provides a toolkit for students and surveying technicians who are new to the subject. This second edition updates the contents in line with the HKSMM4 Rev 2018 and incorporates the latest industry developments such as BIM. The main text is divided into five parts following the development of a typical project.Part 1, Building the project team, introduces the team setup for a typical project. Part 2, Deciding the procurement strategy, explains the various procurement decisions to be made by an employer before any cost estimating and measurement work takes place. Part 3, Preparing for tender, covers the tendering methods, tender documentation and approximate estimating techniques used by Quantity Surveyors.Part 4, Measuring quantities, introduces measurement principles and HKSMM4 Rev 2018, followed by a detailed review of the measurement methods for each major trade, with worked examples.Part 5, Estimating unit rates, explores the basic techniques for unit rate preparation.The book contains worked examples from real Hong Kong building projects, self-assessment questions, reminders and points of ... Unknown localization key: "more"

Objev podobné jako Estimating and Measurement for Simple Building Works in Hong Kong - Caroline T. W. Chan

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and ... Unknown localization key: "more"

Objev podobné jako Social Media Communication - Bu Zhong

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users ... Unknown localization key: "more"

Objev podobné jako Strategic Social Media - Martin Stangl, L. Meghan Mahoney

Measurement and Instrumentation: Theory and Application, Third Edition, introduces undergraduate engineering students to measurement principles and the range of sensors and instruments used for measuring physical variables. Providing the most balanced coverage of measurement theory/technologies and instrumentation, this clearly and comprehensively written text arms students and recently graduated engineers with the knowledge and tools to design and build measurement systems for virtually any engineering application.

Objev podobné jako Measurement and Instrumentation - Alan S. Morris, Reza Langari

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society.  The Fourth Edition contains new chapters and has updated and revised versions of other chapters: ·      The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA.·      It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of ... Unknown localization key: "more"

Objev podobné jako Social Media - Christian Fuchs

This Element endeavors to enrich and broaden Southeast Asian research by exploring the intricate interplay between social media and politics. Employing an interdisciplinary approach and grounded in extensive longitudinal research, the study uncovers nuanced political implications, highlighting the platform''s dual role in both fostering grassroots activism and enabling autocratic practices of algorithmic politics, notably in electoral politics. It underscores social media''s alignment with communicative capitalism, where algorithmic marketing culture overshadows public discourse, and perpetuates affective binary mobilization that benefits both progressive and regressive grassroots activism. It can facilitate oppositional forces but is susceptible to authoritarian capture. The rise of algorithmic politics also exacerbates polarization through algorithmic enclaves and escalates disinformation, furthering autocraticizing trends. Beyond Southeast Asia, the Element provides analytical and conceptual frameworks to comprehend the mutual algorithmic/political dynamics amidst the contestation between progressive forces and the autocratic shaping of technological platforms.

Objev podobné jako Social Media and Politics in Southeast Asia - Merlyna Lim

Caution! Proceed at own risk! … Is social media dangerous terrain?Toxic! … Should we label it as a health hazard? The internet is not a toy. Social media platforms offer great tools for interaction, knowledge and connection. But it’s a tool that needs handled carefully.  So much good can come from social media; it can connect us with friends and family with an immediacy that previous generations could only wonder at. But it can also be used unwisely. Whether it’s harsh words,regrettable posts, or excessive scrolling, we should think seriously about how God wants us to engage with social media. What does the Bible teach us? Jason Thacker’s helpful guide will help students explore the wisest ways to use social media.  Contents:Introduction: There is an app for thatHow is social media changing you?How am I really using social media?The power of TikTokWho has access to the things I post or watch on social media?Why do I turn to social media when I am ________?Why is everyone so angry on social media?But I saw a video about that online?!The power of ‘I don’t know’Conclusion: Renewing your relationship with social mediaAppendix A: What Now? (Action Items)Appendix B: Recommended ResourcesAppendix C: ... Unknown localization key: "more"

Objev podobné jako Track: A Student's Guide to Social Media - Jason Thacker

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 11+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding fake news and information- How to handle online bullying, as well as avoiding trolls- Also includes links to professionally approved websites with more advice and support- Expert advice from children's online charity, Childnet InternationalChapters in this book include:- What is social media? The basics- Setting up and using your account safely- Your persona and online reputation- Managing your social media- How to avoid trouble- Online bullying- Famous ... Unknown localization key: "more"

Objev podobné jako Social Media Survival Guide - Holly Bathie

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there''s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well ... Unknown localization key: "more"

Objev podobné jako The Art of Social Media - Guy Kawasaki, Peg Fitzpatrick

Colour, Colour Measurement and Colour Change, the first new book in the expanded Science for Conservators series, explains the science of colour, colour measurement and colour change for conservators in a clear and comprehensible way, elucidating the topic for those with no scientific background.The book explains how and why we see colours and how colour and colour change can be measured, as well as clarifying why these would be done in a conservation context. It then examines the ways in which colour can change – such as darkening, yellowing, fading, blanching and patination – illustrating these in different types of cultural heritage materials, including metals, varnishes, plastics, textiles and paints. The final chapter explores how colour change can be reduced in different types of storage and display settings, and, in particular, what can be done to protect against damage by light, damp and pollutants.This book is an invaluable introduction to all aspects of the science of colour in conservation. It is suitable for students in undergraduate and postgraduate conservation programmes, as well as being a useful reference guide for practising conservators.

Objev podobné jako Colour, Colour Measurement and Colour Change - David Saunders

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

Objev podobné jako The Psychology of Social Media - Ciaran Mc Mahon

Reader, she married him. But not before a LOT of discussion of his behaviour in the group chat.With courage, determination and logged into her social media accounts - plain Jane Eyre is ready to take on the world. But then she meets and begins to fall for Edward Rochester, AKA the definition of a red flag, with screenshots to prove it.When authors Claire McGowan and Sarah Day imagined how ''Pride and Prejudice on Social Media'' might look, retelling the story through mocked-up social media posts, their post instantly went viral. Now, they return with a Bronte classic told through highs and lows of social media . . .Perfect for fans of Charlotte Brontë . . .***READERS LOVE JANE EYRE ON SOCIAL MEDIA***''This is a fun text with a witty comedic spin and definitely one to put on your TBR pile'' ⭐⭐⭐⭐⭐ ''If you read nothing else this year, read this! It''s honestly the best read of the year. Not only is it a clever idea for a retelling, it''s charming, witty and downright hilarious!'' ⭐⭐⭐⭐⭐ ''It all did make me laugh. Lots!'' ⭐⭐⭐⭐⭐ ''Really well done and difficult to put down. I see the authors have done the same thing ... Unknown localization key: "more"

Objev podobné jako Jane Eyre on Social Media - Claire McGowan, Sarah Day

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Antisemitism on Social Media is a book for all who want to understand this phenomenon.Researchers interested in the matter will find innovative methodologies (CrowdTangle or Voyant Tools mixed with discourse analysis) and new concepts (tertiary antisemitism, antisemitic escalation) that should become standard in research on antisemitism on social media. It is also an invitation to students and up-and-coming and established scholars to study this phenomenon further. This interdisciplinary volume addresses how social media with its technology and business model has revolutionized the dissemination of antisemitism and how this impacts not only victims of antisemitic hate speech but also society at large. The book gives insight into case studies on different platforms such as Twitter, Facebook, TikTok, YouTube, and Telegram. It also demonstrates how social media is weaponized through the dissemination of antisemitic content by political actors from the right, the left, and the extreme fringe, and critically assesses existing counter-strategies.People working for social media companies, policy makers, practitioners, and journalists will benefit from the questions raised, the findings, and the recommendations. Educators who teach courses on antisemitism, hate speech, extremism, conspiracies, and Holocaust denial but also those who teach future leaders in computer technology will find this volume an important ... Unknown localization key: "more"

Objev podobné jako Antisemitism on Social Media

Reflecting on the methodological issues involved in researching digital spaces with children, this book shares good practices and delves into the ethics of such research.Social media has completely redefined how children and young people relate to each other, express themselves, and present their identities and sexualities. Yet researching social media can be a difficult and daunting task given the ephemerality of the content, its contextual hyperspecificity, the complex power relationships between users, celebrity culture, digital capitalism, and the ethical issues that arise from the reimagining of the public/private space. Using digital ethnography and creative digital storytelling workshops with children and young people aged 13-15 and 13-18 on TikTok, Instagram, and Twitch, this book studies their interactions, language, codes, the risks they take, and the victimizations they suffer.Researching Social Media with Children will be of use to social scientists conducting online research, and to students and scholars of media studies, digital criminology, psychology, and sociology.[The authors draw on experiences from studies carried out in Spain on children and social media by the Knowledge-Research Group on Social Problems at Universidad Europea de Madrid.]

Objev podobné jako Researching Social Media with Children - Antonio Silva Esquinas, Raquel Rebeca Cordero Verdugo, Julio Diaz Galan, Jorge Ramiro Perez Suarez

Social media has been fully integrated into the lives of most adolescents in the U.S., raising concerns among parents, physicians, public health officials, and others about its effect on mental and physical health.

Objev podobné jako Social Media and Adolescent Health - Engineering, and Medicine National Academies of Sciences, Board on Population Health and Public Health Practice,

Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. ... Unknown localization key: "more"

Objev podobné jako A Handbook of Management Theories and Models for Office Environments and Services

Lower Limb and Leg Ulcer Assessment and Management Lower Limb and Leg Ulcer Assessment and Management is an indispensable resource for practitioners in primary and secondary care, offering a practical and accessible guide to treating and managing leg ulcers. This comprehensive text challenges the misconception that leg ulcers are invariably ‘chronic’. In practice, proactive management will prevent the harm associated with sub-optimal management. Insights are provided into lower limb assessment, early intervention for ulcer prevention, ulcer types and their causes, along with the influence that swelling and biomechanical changes have on the lower limb. The authors draw on international best practice guidance on lymphoedema, wound pain, wound bed preparation, compression therapy, psychological impact, and evidence-based care to enhance leg ulcer management. Each chapter aims to facilitate reader comprehension and promote productive patient discussions, empowering healthcare professionals to collaborate with patients and improve leg ulcer management rapidly and effectively. This multi-disciplinary resource covers: Normal venous, arterial, and lymphatic function in the lower legLeg ulceration due to venous hypertension, peripheral arterial disease, and lymphoedemaLeg ulcers of unusual aetiology, addressing autoimmune and inflammatory disorders such as pyoderma gangrenosum, rheumatoid arthritis, scleroderma, sickle cell, and moreMusculoskeletal changes in the lower limb, assessment, and management ... Unknown localization key: "more"

Objev podobné jako Lower Limb and Leg Ulcer Assessment and Management

The new edition of the acclaimed textbook on Global Logistics and Supply Chain Management, offers a global scope and focus on both theory and practice Global Logistics and Supply Chain Management equips students with the knowledge and tools to navigate today’s complex, interconnected global markets. Covering both practical applications and strategic decision-making, this comprehensive textbook combines theory with real-world case studies to provide a thorough understanding of logistics systems and supply chain management (SCM) practices. Designed to meet the needs of today’s students and instructors, the fifth edition of Global Logistics and Supply Chain Management offers a balanced and student-friendly presentation of both qualitative and quantitative content, emphasizing key concepts such as sustainability, supply chain vulnerabilities, and digital transformation. Covering both foundational principles and advanced topics, each chapter builds a robust framework for students to critically assess and improve supply chain operations. Throughout the text, the authors provide expert insights into the latest trends, emerging technologies, and global events, including the COVID-19 pandemic. Global Logistics and Supply Chain Management, Fifth Edition, is an ideal textbook for undergraduate and postgraduate courses in logistics, supply chain management, and operations management in business, engineering, management, and international trade programs. New to this Edition: ... Unknown localization key: "more"

Objev podobné jako Global Logistics and Supply Chain Management - Agustina Calatayud, John Mangan, Chandra Lalwani

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.