writing skills for public relations john foster

Writing Skills for Public Relations - John Foster

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

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Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

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Academic Writing Skills for International Students - Read Siew Hean

Are you a non-native English speaker studying or preparing to study at an English-language university?If so, this book is for you. This engaging guide equips students with the tools and confidence to respond effectively and appropriately to written assignments at university. It will help you to develop essential writing skills, such as structuring paragraphs and building an argument, and provides practical guidance on adhering to the conventions of academic writing.It guides the reader systematically through a series of text analyses which bring out key linguistic and rhetorical features, making complex textual issues manageable and understandable for learners of all abilities. Reorganised to allow for easier navigability and revised for greater accessibility, the new edition now includes:- An expanded introduction to show students how to use the book successfully- A writing checklist to review the key principles of skills covered in the book- A broader range of examples- More practical activities- More on plagiarism This is an ideal self-study aid for non-native English speakers, both on pre-sessional language courses and on degree programmes, who need to get to grips with the conventions of academic writing.

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Writing Skills for Nursing and Midwifery Students - Dena Bain Taylor

Nursing and midwifery students are required to communicate in writing in a variety of forms, for a variety of potential audiences including their colleagues, allied health professionals, administrators and, most importantly, their patients and the public.Dena Bain Taylor is an experienced teacher of writing and critical skills across the range of allied health professions, and understands the types of writing nursing and midwifery students do and the writing issues they face. Her accessible, straightforward book - tailored specifically to the content and conventions of nursing and midwifery curricula - teaches students to write persuasively and correctly, both to support them in their courses and to prepare them for their professional careers. The book:- offers practical strategies for using language to achieve clear, persuasive writing;- provides clear explanations of underlying principles;- contains samples of good and improvable writing, leading the student step-by-step through the whole writing process;- focuses on the genres and styles of writing that nursing and midwifery students are typically asked for.With regular summaries, learning aids, checklists and a glossary of key terms, nursing and midwifery students at all levels will find this book easy to follow and handy to refer to for help with the writing they need ... Unknown localization key: "more"

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Writing Skills for Social Work Students

This book will equip social work students with the knowledge, skills and confidence to produce first-rate written assignments. Part one focuses on the foundational skills needed to produce excellent written work. Students are taken through the core stages of working on an assignment, from planning the task and reading and note-making through to finding and evaluating sources, drafting a text, and editing and proofreading. Part two hones in on the key types of assignment students will encounter on their degree. It contains dedicated chapters on writing an essay, a reflective text, a case study analysis, a literature review, a placement report, and case notes on placement. Each chapter contains examples and activities which will help students to test their knowledge and understanding.This is an essential companion for all social work students.

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Target Grade 5 Writing Edexcel GCSE (9-1) Spanish Workbook - Ana Kolkowska, Libby Mitchell

Which exam? Edexcel GCSE (9-1) Spanish First teaching: September 2016 First assessment: June 2018 A targeted way to build writing skills for the new Edexcel GCSE (9-1) Spanish specification (first assessment from 2018). Target workbooks'' unique approach builds, develops and extends key exam skills. Step-by-step exercises get you exam-ready, with each book providing 70+ pages of structured practice. Full of ready-to-use examples and activities. Designed for those working towards Grade 5, but with stretch to reach Grade 6. See your progress easily, with step-by-step exercises and exam-style questions that focus on building key skills. Each workbook addresses a range of common misconceptions and problem areas, so you can build up your skills for the more challenging parts of language learning. Use the workbooks in class or at home - the exercises are easy to use independently.

Objev podobné jako Target Grade 5 Writing Edexcel GCSE (9-1) Spanish Workbook - Ana Kolkowska, Libby Mitchell

Target Grade 5 Writing AQA GCSE (9-1) Spanish Workbook - Vivien Halksworth

Which exam? AQA GCSE (9-1) Spanish First teaching: September 2016 First assessment: June 2018 A targeted way to build writing skills for the new AQA GCSE (9-1) Spanish specification (first assessment from 2018). Target workbooks'' unique approach builds, develops and extends key exam skills. Step-by-step exercises get you exam-ready, with each book providing 70+ pages of structured practice. Full of ready-to-use examples and activities. Designed for those working towards Grade 5, but with stretch to reach Grade 6. See your progress easily, with step-by-step exercises and exam-style questions that focus on building key skills. Each workbook addresses a range of common misconceptions and problem areas, so you can build up your skills for the more challenging parts of language learning. Use the workbooks in class or at home - the exercises are easy to use independently.

Objev podobné jako Target Grade 5 Writing AQA GCSE (9-1) Spanish Workbook - Vivien Halksworth

Target Grade 5 Writing AQA GCSE (9-1) French Workbook - Daniele Bourdais

Which exam? AQA GCSE (9-1) French First teaching: September 2016 First assessment: June 2018 A targeted way to build writing skills for the new AQA GCSE (9-1) French specification (first assessment from 2018). Target workbooks'' unique approach builds, develops and extends key exam skills. Step-by-step exercises get you exam-ready, with each book providing 70+ pages of structured practice. Full of ready-to-use examples and activities. Designed for those working towards Grade 5, but with stretch to reach Grade 6. See your progress easily, with step-by-step exercises and exam-style questions that focus on building key skills. Each workbook addresses a range of common misconceptions and problem areas, so you can build up your skills for the more challenging parts of language learning. Use the workbooks in class or at home - the exercises are easy to use independently.

Objev podobné jako Target Grade 5 Writing AQA GCSE (9-1) French Workbook - Daniele Bourdais

Target Grade 5 Writing Edexcel GCSE (9-1) French Workbook - Daniele Bourdais, Genevieve Talon

Which exam? Edexcel GCSE (9-1) French First teaching: September 2016 First assessment: June 2018 A targeted way to build writing skills for the new Edexcel GCSE (9-1) French specification (first assessment from 2018). Target workbooks'' unique approach builds, develops and extends key exam skills. Step-by-step exercises get you exam-ready, with each book providing 70+ pages of structured practice. Full of ready-to-use examples and activities. Designed for those working towards Grade 5, but with stretch to reach Grade 6. See your progress easily, with step-by-step exercises and exam-style questions that focus on building key skills. Each workbook addresses a range of common misconceptions and problem areas, so you can build up your skills for the more challenging parts of language learning. Use the workbooks in class or at home - the exercises are easy to use independently.

Objev podobné jako Target Grade 5 Writing Edexcel GCSE (9-1) French Workbook - Daniele Bourdais, Genevieve Talon

Legal Writing Skills - Steve Foster

Strong writing skills are an essential ingredient to succeeding in your law degree. Packed full ofpractical tips and advice, Legal Writing Skills will help you to develop the ability to research,write and present your law assignments with clarity and confidence. Discover:● Top tips on answering problem questions;● What law lecturers mean by ‘critical analysis’ and how to incorporate it into your essays;● Practical advice on developing analytical and critical writing skills, legal reasoning andconducting legal research;● Real life examples of sample writing with commentary so you can see what makes astrong piece of written work and how to avoid common pitfalls;● Numerous examples which show how to apply the principles in the book to your ownwriting.

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Public Relations in Asia Pacific - Anne Peirson-Smith, Mary Devereux

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

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Exploring Public Relations and Management Communication - Ralph Tench, Stephen Waddington

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O''Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment ... Unknown localization key: "more"

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Public Relations Cases

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

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English Language and Literature Writing Skills Revision and Exam Practice: York Notes for GCSE - for 2026, 2027 exams - Mike Gould

The complete and comprehensive way to support your studies and assessments in 2021 and exams in 2022. Quickly get to grips with key writing skills, including planning and writing your own texts in the exam and writing about fiction and non-fiction extracts. Build confidence with key definitions, examples, regular tests and ‘Top tips'' for improvement. Perfect your techniques and write mark-maximising answers with the targeted ‘Aiming high'' tips. Power up your writing skills and feel fully ready and equipped to excel in any test or assessment. For the first time, York Notes bring you a Revision and Exam Practice guide to help you improve your writing skills for the whole of your English Language and English Literature GCSE 9-1 courses. So whether you''re studying at home, online or in the classroom, York Notes is your best bet for the best grades. Packed with more powerful features than any other guide, our Writing Skills: Revision and Exam Practice guide is easy to use, brimming with essential info and will quickly become your go-to buddy as you navigate your GCSE course, build your confidence, stay motivated and get ready to impress in any test, assessment or exam.

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Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)

Kniha - autor Luboš Bárta, 464 stran, česky, pevná s přebalem lesklá Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor...

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem (978-80-87573-07-5)

Public relations jako ovlivňování mínění (978-80-247-3926-7)

Elektronická kniha - autor Jozef Ftorek, 224 stran Nové, rozšířené vydání ojedinělé publikace je určeno zájemcům o oblast komunikace, manipulace, ovlivňování mínění a vytváření souhlasu - public relations. Kniha je určena zejména studentům komunikace a PR, pracovníkům v PR a marketingu, novinářům, politikům a dalším, kteří potřebují efektivně komunikovat s veřejností nebo zájmovými skupinami. Publikace je co do komplexnosti a šíře zpracování tématu svého druhu unikátní. Třetí vydání je doplněno o nové kapitoly - PR, reklama a marketing, PR a ideologie nebo PR a etika. Představené teorie a argumenty jsou podpořeny příklady ze společenské praxe. Praxi ovlivňování mínění - osnování souhlasu autor vnímá jako kompetenci elity. Proto vedle tradičního obsahu podobných příruček, jako jsou pravidla krizové komunikace nebo hlavní nástroje a techniky sdělení informace, uvádí aktuální trendy public relations včetně jeho role v informační válce. Kniha kriticky glosuje i...

Objev podobné jako Public relations jako ovlivňování mínění (978-80-247-3926-7)

Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem "Public relations a marketingová komunikace v obchodu s vínem", je koncipována v duchu doby jako "all-in-one". Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší vinaře, vinařské hotely, obchodní společnosti, chce být praktickým manuálem, podle nějž může efektivně komunikovat své vinařství a jeho produkty každý vinař. Kniha současně představuje původní učebnici pro studenty oborů vinařství, marketingu a komunikací, je hlavní učební pomůckou profesních vzdělávacích programů MBA a BBA v Business Institutu a dalších vzdělávacích pracovišť. Publikace nabízí širokou teoretickou základnu oborů public relations a marketingové komunikace, zároveň je to obsáhlá kniha plná úspěšných (i neúspěšných) konkrétních příkladů z České republiky, Evropy a USA. Vedle tuzemských autorit spolupracuje autor s předními zahraničními odborníky a institucemi, cituje výsledky nejnovějších výzkumů a studií, soudní rozsudky a právní předpisy, knižní i internetové publikace až do července 2013. Nenabízí dogmata a pouhé definice, ale prezentací různých názorů vybízí k vytvoření samostatného pohledu na problematiku. Autor, mj. vyznamenaný cenou Vindemia Acta 2012 jako vinařský publicista roku, prezentuje celou problematiku způsobem přístupným všem předpokládaným čtenářským okruhům.

Objev podobné jako Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

Public relations a zpravodajství (978-80-875-0028-6)

Elektronická kniha - autor Jan Tomandl, 151 stran Monografie popisuje dopady hluboké proměny zpravodajských médií a žurnalistiky na obor media relations (vztahy s médii). Obor je pojímán jako svébytná disciplína v rámci vztahů s veřejností (public relations) a marketingové komunikace. Autor vychází z předpokladu, že pokud se významným způsobem mění současná zpravodajská média, jejich technologická podstata, jazyk i publikum, musí se měnit také metody práce tiskových mluvčích a PR profesionálů, jejichž cílem je ovlivnit mediální agendu a získat publicitu ve zpravodajských médiích. K hlavním trendům proměny médií autor řadí například internetizaci, boom sociálních sítí, rozvoj interaktivity a multimediality, deprofesionalizaci, zrychlování zpravodajství, důraz na vizuální a zábavnou rovinu zpravodajství a fragmentaci publika i mediální nabídky. Pro každý ze zmíněných trendů formuluje autor soubor doporučení, jimiž by se měli řídit PR profesionálové a tiskoví...

Objev podobné jako Public relations a zpravodajství (978-80-875-0028-6)

The Sustainability Mirage - John Michael Foster

�This thoughtful and original study throws important critical light on the dominant orthodoxies about sustainable development, and suggests a radically new direction. Foster argues compellingly that present approaches embody floating standards and bad faith, trapping societies into inaction. I suspect this is a seminal piece of work.�Professor Robin Grove-White, former Chair of Greenpeace UK�We all have a nagging concern that what international corporations and governments term ''sustainable'' is not sustainable at all. John Foster�s clear and beautifully written text shows the deep flaws in current approaches and proposes a reassessment of what true sustainability really implies.�Chris Goodall, Chair of Dynmark International and author of How to Live a Low-Carbon Life�This comprehensive and yet very readable book will go a long way towards puncturing some of the glib environmentalisms of our moment, and perhaps towards helping us imagine deeper and more thoroughgoing alternatives that might actually work!�Bill McKibben, author of Deep Economy and The End of Nature''Brilliantly and ironically written, this book shades a bright light on most foggy areas around the concept of sustainability. Those fastidious obscure points do not fit properly in the reassuring technical solutions to Climate Change. Foster puts a name on those shapeless shadows that inevitably ... Unknown localization key: "more"

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Skills for engineering and built environment students - John Davies

There are a lot of important skills needed for a career in engineering. As well as academic skills, future engineers need to be able to present data, work in project teams, carry out experiments, problem solve and write reports. This book emphasises the importance of these core skills, and supports engineering students as they successfully navigate their courses and move forward into a career of ongoing development. Written in a friendly and encouraging style, Skills for engineering and built environment students:- Provides guidance on both the study and the professional practice of engineering.- Addresses common worries and pitfalls, debunking myths and demystifying jargon.- Helps with milestones such as group projects, presentations, work placements and job interviews.Supported by interviews with students, lecturers, young engineers and employers, Skills for Engineering and Built Environment Students guides students and early-career professionals through an important transition stage, thoroughly preparing them for the world of work.

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Cambridge Grammar and Writing Skills Learner's Book 5 - Wendy Wren, Lindsay Sarah

Develop your learners'' skills in creative writing and writing for a purpose. Introduce your learners to creative writing and writing for a purpose. They''ll write a biography of a famous person and a poem based on The Pied Piper, helping build their extended writing skills as they progress through the units. Each unit focuses on a different text type such as dialogue, recounts, reports or instructions. Model texts in each chapter show learners good examples of each writing type and specific activities are included to help them practise their grammar. Planning tools and an extended writing task develop learners'' essential skills including editing, checking, planning and creative thinking.

Objev podobné jako Cambridge Grammar and Writing Skills Learner's Book 5 - Wendy Wren, Lindsay Sarah

Základy Public Relations (9788779689503)

Kniha - autor L. Ron Hubbard, 44 stran, česky, - autor L. Ron Hubbard, 44 stran, česky Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations (9788779689503)

Public relations (978-80-247-4229-8)

Elektronická kniha - autor Ladislav Kopecký, 240 stran Aniž si to uvědomujeme, s public relations, s jejich účinky a vlivy se potkáváme téměř na každém kroku. Ovlivňují naše názory a postoje, náš životní styl, prostupují naší každodenností a velmi často formují prostředí, které nás obklopuje. Nabízíme vám proto komplexní a u nás dosud v takovém rozsahu nezpracované odborné pojednání o jedné z významných součástí marketingu a marketingových komunikací. Ladislav Kopecký zprostředkovává své osobní zkušenosti z působení v různých marketingově komunikačních řídicích funkcích doma i v zahraničí a přináší jedinečný a poutavý studijní materiál pro studenty vysokých škol ekonomického, finančně správního a sociálního zaměření, pro manažery marketingu a marketingových komunikací, korporací, pro pracovníky v oblasti vnějších vztahů a PR, státních institucí, kulturních a sportovních zařízení i neziskových organizací.

Objev podobné jako Public relations (978-80-247-4229-8)

Public relations a politika (978-80-247-3376-0)

Elektronická kniha - autor Jozef Ftorek, 192 stran Ojedinělá publikace uznávaného českého autora seznamuje se základními otázkami i technikami mocenské a politické praxe při řízení celospolečenských záležitostí v prostředí moderní, masové společnosti. Mocenské elity reprezentované zejména představiteli politické a hospodářské moci potřebují pro svou vládu souhlas, pochopení a spolupráci veřejnosti, která politiky zmocňuje k řízení veřejných záležitostí. Veřejnost na ně svou volbou do značné míry přenáší i vlastní osudy, jež jsou s politickým řízením celospolečenských procesů úzce spojeny. Vztah mezi mocenskou elitou a veřejností je v rozvinutých, liberálně demokratických státech velmi sofistikovaně pěstován prostřednictvím nástrojů a technik vztahů s veřejností - public relations. Kdo pochopí a zvládne zásadní otázky teorie a praxe PR (ovlivňování mínění) - vytváření souhlasu mezi občany, získává možnost výrazněji kontrolovat svůj vlastní osud v prostředí...

Objev podobné jako Public relations a politika (978-80-247-3376-0)

Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)

Kniha – autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná - autor Jacquie L Etang, 344 stran, česky, pevná bez přebalu matná Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské...

Objev podobné jako Public Relations: Základní teorie, praxe, kritické přístupy (978-80-7367-596-7)

Základy Public Relations - L. Ron Hubbard

Máte dobrý produkt nebo myšlenku, kterou byste chtěli prosadit a dostat ji mezi ostatní lidi, ale nevíte jak na to? Public relations (vztahy s veřejností) poskytují metody k tomu, jak komunikovat své myšlenky tak, aby byly akceptovány.

Objev podobné jako Základy Public Relations - L. Ron Hubbard

Public Relations - Jacquie L'Etang

Kniha poskytuje komplexní pohled na problematiku oboru public relations – nedefinuje a nevnímá PR pouze jako součást podnikového marketingu, ale i jako komplexní obor a dovednost ovlivňovat mínění. PR zařazuje do kontextu dalších příbuzných oborů vztahujících se k mediálním strategiím a k teoriím persvaze (mediální marketing, management, sociologie organizací, sociologie médií, strategická studia, diplomacie atd.) a zasvěceně mapuje jednotlivé přístupy. Kniha je určena nejen studentům mediálních studií a manažerských škol a pracovníkům firemních PR, marketingu a PR agentur, ale všem, kteří musejí efektivně komunikovat s veřejností nebo zájmovými skupinami, a to zejména prostřednictvím masmédií. Jacquie L’Etang pracovala v mnoha oblastech PR u společnosti British Council, napsala řadu knih na téma PR. Vede manažerské programy pro PR pracovníky a studenty PR.

Objev podobné jako Public Relations - Jacquie L'Etang

Public Relations and Communications - Aoife O'Donnell

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Objev podobné jako Public Relations and Communications - Aoife O'Donnell

Skills for Writing Student Book Pack - Units 1 to 6 - David Grant, Esther Menon

Learning objectives at the start of each lesson explain the grammar focus and how it will be used to achieve a certain effect. Extracts from real texts demonstrate the different effects that writers use and model how grammar choices can create these effects. Each fiction unit draws on several novels and students should be encouraged to read full texts independently or as a class alongside the units. Activities give students a chance to put their learning into practice, experimenting with creating different effects in their writing and then reflecting on it. These help to develop the core writing and linguistic analysis skills required at KS3 and into GCSE.

Objev podobné jako Skills for Writing Student Book Pack - Units 1 to 6 - David Grant, Esther Menon

Cambridge Grammar and Writing Skills Learner's Book 9 - Higgins Eoin, Mike Gould

Introduce your learners to creative writing and writing for a purpose. They''ll write a play scene and an article about a cultural festival, helping build their extended writing skills as they progress through the units. Each unit focuses on a different text type such as dialogue, recounts, reports or instructions. Model texts in each chapter show learners good examples of each writing type and specific activities help them practise grammar typical of the genre. Learners work individually and collaboratively, developing skills such as creative thinking, planning, drafting, peer evaluation and editing.

Objev podobné jako Cambridge Grammar and Writing Skills Learner's Book 9 - Higgins Eoin, Mike Gould

A-level Spanish Writing Skills: Essays, Translations and Summaries - Mike Thacker, Sebastian Bianchi

Hone students'' writing skills so they can tackle film and literature essays, summaries and translations in their exam with confidence and maximise their marks.Suitable for all abilities, this A-level Spanish Writing Skills Workbook will help students to:- Manipulate language effectively by rewording, reordering, and using complex grammar- Plan and structure their writing clearly and express themselves with a broad range of vocabulary, using evidence to justify their opinions- Prepare for assessment with exam-style questions- Make the most of opportunities for self-directed learning with both self-marked and teacher-marked activities, with all answers onlineSuitable for AQA, Pearson Edexcel and Eduqas A-level Spanish.

Objev podobné jako A-level Spanish Writing Skills: Essays, Translations and Summaries - Mike Thacker, Sebastian Bianchi

The Poetry Chest - John Foster

A book aimed at both trade and schools markets that brings together the best of John Foster''s original poetry. There are over 250 poems divided into themed sections, in which there will be humorous and thoughtful poems sitting side by side. It includes a vast range of types of poem, such as shape poems, acrostic poems, limericks, diary poems, raps, story poems, recipe poems, which makes it the perfect collection for use in the classroom, or just to dip into.

Objev podobné jako The Poetry Chest - John Foster

Leadership for Public Health - James Holsinger

Instructor Resources: Test bank, PowerPoint slides, and answer guides to discussion questionsToday’s rapidly evolving public health arena urgently needs effective leaders. In fact, this need is so pressing that the major public health associations have come together to call for a new emphasis on leadership development in the public health workforce.Leadership for Public Health: Theory and Practice aims to answer this call. The book is based on the premise that skilled public health leaders consider people their most valuable resource and are prepared to lead those people through a wide variety of situations. Acknowledging that effective leadership cannot rely on a one-size-fits-all approach, the authors challenge readers to try out a number of leadership models and theories, determine which are the best fit for their public health practice, and apply the key principles in their day-to-day work.The book matches its detailed discussion of leadership theory with examples and cases specific to the field of public health. Written primarily for graduate-level public health students, it is also useful for public health leadership institutes and public health practitioners looking to develop their leadership skills. The book is structured in three parts: • The Basis for Effective Public Health Practice, which provides an ... Unknown localization key: "more"

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Amazing Escapes - John Foster

Read the miraculous survival stories from across the world of lucky people who escaped dangerous situations, such as being bitten by a shark or trapped in an avalanche. This inspirational book by John Foster is accompanied by real-life photos and illustrations.Collins Big Cat Progress builds confidence, helping struggling pupils not only to read, but to love readingDual-banded books provide age-appropriate interest level material matched with a lower reading ability levelEvery book is levelled by reading expert Cliff Moon to ensure precise, systematic, measurable progression to help close the ability gapThe books use a range of reading strategies: phonic, graphic, syntactic and contextual to build confident, accurate, fluent readersDesigned to build speaking and listening skills, as well as reading skills, the books are highly visual and include incredible illustrations and photographsEvery book has a Key Stage 2 look-and-feel to engage older pupils and avoid stigmatisationTopics are relevant for children in years 3-6 and connected to the curriculum and framework objectives for these years to support inclusionProgress titles contain a Reader Response page to encourage the pupil to respond to and recall what they have read. This offers an ideal opportunity to check comprehensionIdeas for Reading, written by primary literacy expert Gill ... Unknown localization key: "more"

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Fantastic Football Poems - John Bellamy Foster

Here is a collection of fabulously funny poems put together by John Foster and illustrated with creative genius by Korky Paul. There are poems by a range of authors about all kinds of football matches - including meteorite footballs, football on the moon, a witches versus wizards football match, the goalie with expanding hands, and the Stone Age man who invented football. Guaranteed to delight, this is a perfect introduction to poetry either at home or at school.

Objev podobné jako Fantastic Football Poems - John Bellamy Foster

International Law for International Relations

The breadth of international law and institutions in contemporary global politics means it is no longer possible to make sense of international politics without understanding international law. International Law for International Relations provides students with comprehensive coverage that maps out the different ways to approach the study of international law. It explains the institutions and main sources of international law-making and identifies the key topics of international law. This is the ideal text for students of international relations who have not previously studied law and post-graduate students of any background tackling international law for the first time. The complexities of international law are presented in an accessible, animated way allowing students to appreciate the significance of international law in international relations.Online resource centre includes:For students: Flash card glossary Problem solving questions Web links Revision tipsFor lecturersPower point presentations

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Integrity in Public Life - Claire Foster-Gilbert, Vernon White, Jane Sinclair

Integrity in Public Life provides a critique of and an essential guide to integrity, leaving the reader with some hope for its continued place in public life.

Objev podobné jako Integrity in Public Life - Claire Foster-Gilbert, Vernon White, Jane Sinclair

Truth in Public Life - Claire Foster-Gilbert, Vernon White, Stephen Lamport

Truth in Public Life explores the difficulty in defining truth, its critical importance in civilised society and the challenges and threats to telling the truth in different public service settings. This short book is a potent reminder of how important truth is, even as it is threatened afresh.

Objev podobné jako Truth in Public Life - Claire Foster-Gilbert, Vernon White, Stephen Lamport

GCSE English Writing Skills Revision Guide (includes Online Edition) - CGP Books

This CGP Revision Guide is a brilliant way to help GCSE English students polish their writing style and pick up top marks in their exams! It''s suitable for all exam boards and packed with clear, accessible advice for the key writing skills needed for both GCSE English Language & Literature - including essays, short responses, non-fiction, creative writing and more.Plus, there''s a selection of helpful practice questions at the end of every topic and even a free Online Edition of the entire book. Trust us, you''ll never be lost for words again!

Objev podobné jako GCSE English Writing Skills Revision Guide (includes Online Edition) - CGP Books

Philosophy for Public Health and Public Policy - James Wilson

Public health has never been more important, or more controversial. What states do, and fail to do, makes a significant difference to the lives we are able to lead. Putting public health first would allow improvements to the health of everyone, especially the worst off. Yet many citizens actively oppose state interference to improve population health, complaining that it encroaches on personal liberty. How should policymakers reconcile these conflicting priorities?This groundbreaking book argues that philosophy is not just useful, but vital, for thinking coherently about priorities in health policy and public policy. Novel, theoretically rigorous, yet practical, Philosophy for Public Health and Public Policy examines why it is so common for public policies to fail in practice to improve the problems they aim to solve, and what to do about this. It argues that a shift to complex systems approaches to policymaking is overdue. Philosophers need to become much more attuned to the contingency and messiness of real world policymaking, and to the ways in which philosophical tools such as thought experiments are frequently unreliable.This book also provides an ethical framework for public health policy. It argues that public health is a right of citizens, alongside more familiar rights such ... Unknown localization key: "more"

Objev podobné jako Philosophy for Public Health and Public Policy - James Wilson

Brilliant Activities for Creative Writing, Year 3 - Irene Yates

The Brilliant Activities for Creative Writing series provides a flexible, but structured resource for developing writing skills in primary schools. The activities address many of the Programmes of Study for writing composition in the 2014 National Curriculum for England.Through using the sheets in Brilliant Activities for Creative Writing, Year 3, pupils will learn how to:write for a widening range of purposes and audiencesorganise ideas into coherent and grammatically correct sentencesimprove, and make progress in, their own writinguse and enlarge their writing vocabularydevelop their knowledge and confidence in spellingwrite in different ways for different genres and types of textdevelop their own way with words.Genres covered range from narrative and poetry to recounts, instructions and persuasive writing. The narrative writing activities support pupils in developing settings, characters and plot. The sheets focusing on non-narrative writing encourage pupils to focus on the features and devices used with each text type.Throughout the series pupils are encouraged to compose and rehearse sentences orally, prior to writing. This will help pupils to build a varied and rich vocabulary and encourage an increased range of sentence structures. The teacher tip boxes provide useful ideas and suggestions for making the most of the activities.The photocopiable sheets are self-explanatory ... Unknown localization key: "more"

Objev podobné jako Brilliant Activities for Creative Writing, Year 3 - Irene Yates

Brilliant Activities for Creative Writing, Year 2 - Irene Yates

The Brilliant Activities for Creative Writing series provides a flexible, but structured resource for developing writing skills in primary schools. The activities address many of the Programmes of Study for writing composition in the 2014 National Curriculum for England.Through using the sheets in Brilliant Activities for Creative Writing, Year 2, pupils will learn how to:write for a widening range of purposes and audiencesorganise ideas into coherent and grammatically correct sentencesimprove, and make progress in, their own writinguse and enlarge their writing vocabularydevelop their knowledge and confidence in spellingwrite in different ways for different genres and types of textdevelop their own way with words.Genres covered range from narrative and poetry to recounts, instructions and persuasive writing. The narrative writing activities support pupils in developing settings, characters and plot. The sheets focusing on non-narrative writing encourage pupils to focus on the features and devices used with each text type.Throughout the series pupils are encouraged to compose and rehearse sentences orally, prior to writing. This will help pupils to build a varied and rich vocabulary and encourage an increased range of sentence structures. The teacher tip boxes provide useful ideas and suggestions for making the most of the activities.The photocopiable sheets are self-explanatory ... Unknown localization key: "more"

Objev podobné jako Brilliant Activities for Creative Writing, Year 2 - Irene Yates

Brilliant Activities for Creative Writing, Year 6 - Irene Yates

The Brilliant Activities for Creative Writing series provides a flexible, but structured resource for developing writing skills in primary schools. The activities address many of the Programmes of Study for writing composition in the 2014 National Curriculum for England.Through using the sheets in Brilliant Activities for Creative Writing, Year 6, pupils will learn how to:write for a widening range of purposes and audiencesorganise ideas into coherent and grammatically correct sentencesimprove, and make progress in, their own writinguse and enlarge their writing vocabularydevelop their knowledge and confidence in spellingwrite in different ways for different genres and types of textdevelop their own way with words.Genres covered range from narrative and poetry to recounts, instructions and persuasive writing. The narrative writing activities support pupils in developing settings, characters and plot. The sheets focusing on non-narrative writing encourage pupils to focus on the features and devices used with each text type.Throughout the series pupils are encouraged to compose and rehearse sentences orally, prior to writing. This will help pupils to build a varied and rich vocabulary and encourage an increased range of sentence structures. The teacher tip boxes provide useful ideas and suggestions for making the most of the activities.The photocopiable sheets are self-explanatory ... Unknown localization key: "more"

Objev podobné jako Brilliant Activities for Creative Writing, Year 6 - Irene Yates

Brilliant Activities for Creative Writing, Year 1 - Irene Yates

The Brilliant Activities for Creative Writing series provides a flexible, but structured resource for developing writing skills in primary schools. The activities address many of the Programmes of Study for writing composition in the 2014 National Curriculum for England.Through using the sheets in Brilliant Activities for Creative Writing, Year 1, pupils will learn how to:write for a widening range of purposes and audiencesorganise ideas into coherent and grammatically correct sentencesimprove, and make progress in, their own writinguse and enlarge their writing vocabularydevelop their knowledge and confidence in spellingwrite in different ways for different genres and types of textdevelop their own way with words.Genres covered range from narrative and poetry to recounts, instructions and persuasive writing. The narrative writing activities support pupils in developing settings, characters and plot. The sheets focusing on non-narrative writing encourage pupils to focus on the features and devices used with each text type.Throughout the series pupils are encouraged to compose and rehearse sentences orally, prior to writing. This will help pupils to build a varied and rich vocabulary and encourage an increased range of sentence structures. The teacher tip boxes provide useful ideas and suggestions for making the most of the activities.The photocopiable sheets are self-explanatory ... Unknown localization key: "more"

Objev podobné jako Brilliant Activities for Creative Writing, Year 1 - Irene Yates

Brilliant Activities for Creative Writing, Year 4 - Irene Yates

The Brilliant Activities for Creative Writing series provides a flexible, but structured resource for developing writing skills in primary schools. The activities address many of the Programmes of Study for writing composition in the 2014 National Curriculum for England.Through using the sheets in Brilliant Activities for Creative Writing, Year 4, pupils will learn how to:write for a widening range of purposes and audiencesorganise ideas into coherent and grammatically correct sentencesimprove, and make progress in, their own writinguse and enlarge their writing vocabularydevelop their knowledge and confidence in spellingwrite in different ways for different genres and types of textdevelop their own way with words.Genres covered range from narrative and poetry to recounts, instructions and persuasive writing. The narrative writing activities support pupils in developing settings, characters and plot. The sheets focusing on non-narrative writing encourage pupils to focus on the features and devices used with each text type.Throughout the series pupils are encouraged to compose and rehearse sentences orally, prior to writing. This will help pupils to build a varied and rich vocabulary and encourage an increased range of sentence structures. The teacher tip boxes provide useful ideas and suggestions for making the most of the activities.The photocopiable sheets are self-explanatory ... Unknown localization key: "more"

Objev podobné jako Brilliant Activities for Creative Writing, Year 4 - Irene Yates

Brilliant Activities for Creative Writing, Year 5 - Irene Yates

The Brilliant Activities for Creative Writing series provides a flexible, but structured resource for developing writing skills in primary schools. The activities address many of the Programmes of Study for writing composition in the 2014 National Curriculum for England.Through using the sheets in Brilliant Activities for Creative Writing, Year 5, pupils will learn how to:write for a widening range of purposes and audiencesorganise ideas into coherent and grammatically correct sentencesimprove, and make progress in, their own writinguse and enlarge their writing vocabularydevelop their knowledge and confidence in spellingwrite in different ways for different genres and types of textdevelop their own way with words.Genres covered range from narrative and poetry to recounts, instructions and persuasive writing. The narrative writing activities support pupils in developing settings, characters and plot. The sheets focusing on non-narrative writing encourage pupils to focus on the features and devices used with each text type.Throughout the series pupils are encouraged to compose and rehearse sentences orally, prior to writing. This will help pupils to build a varied and rich vocabulary and encourage an increased range of sentence structures. The teacher tip boxes provide useful ideas and suggestions for making the most of the activities.The photocopiable sheets are self-explanatory ... Unknown localization key: "more"

Objev podobné jako Brilliant Activities for Creative Writing, Year 5 - Irene Yates

Student Book One - John Foster, Simon Foster

Your Choice Book 1 covers the 2019 Health, Relationships and Sex Education curriculum, offering advice and practical techniques for managing students’ time, money, emotions and health.4 Star Winner in Health & Wellbeing in the Teach Secondary Awards 2020Topics are organised into four strands to offer a coherent, progressive PSHE course for Years 7 to 9. Each unit can be taught on its own, at any point during Key Stage 3 that the school thinks is appropriate.In Student Book 1:· Personal wellbeing and mental health units focus on increasing self-awareness, building confidence and learning to manage feelings.· Relationships and sex education units make students aware of their rights and responsibilities in relationships, to help them stay safe and treat others with respect.· Physical health and wellbeing units deal with the importance of exercise, sleep, nutrition and leading a healthy lifestyle.· Social education units look outwards to the local community and beyond.The content has been reviewed and trialled by a team of PSHE teachers and RSE experts. The series is accompanied by a detailed teacher guide.

Objev podobné jako Student Book One - John Foster, Simon Foster

Student Book 1 - John Foster, Simon Foster

Your Life provides the only whole school solution for combining Citizenship and PSHE at Key Stages 3 and 4. The third editions of this bestselling series contains extensive materials on Economic Wellbeing and Financial Capability.Building on the huge success of the second editions, each full-colour Student’s book has been completely updated to provide a range of age-appropriate stimulus material and engaging activities designed to develop student’s skills, knowledge and understanding in line with the revised Programme of Study and the National Framework for PSHE.Your Life:offers a progressive, coherent programme for the Citizenship and PSHE throughout secondary schoolreduces preparation time with well-researched, balancedcoverage of a huge range of topicsis ideal for use on a year by year or selective basis with a clear flexible structure and self-contained unitsoffers masses of support for teachers including photocopiable activities and assessment materialContents of Your Life 11. You and your feelings – anxieties and worries2. You and your body – growing and changing3. You and your responsibilities – beliefs, customs and festivals4. You and your time – managing your time5. You and your values – right and wrong6. You and your family – getting on with others7. You and your body – smoking8. You and ... Unknown localization key: "more"

Objev podobné jako Student Book 1 - John Foster, Simon Foster

Student Book 2 - John Foster, Simon Foster

our Life provides the only whole school solution for combining Citizenship and PSHE at Key Stage 3 and 4. The third editions of this bestselling series contains extensive materials on Economic Wellbeing and Financial Capability.Building on the huge success of the second editions, each full-colour Student’s book has been completely updated to provide a range of age-appropriate stimulus material and engaging activities designed to develop student’s skills, knowledge and understanding in line with the revised Programme of Study and the National Framework for PSHE.Your Life:offers a progressive, coherent programme for the Citizenship and PSHE throughout secondary schoolreduces preparation time with well-researched, balancedcoverage of a huge range of topicsis ideal for use on a year by year or selective basis with a clear flexible structure and self-contained unitsoffers masses of support for teachers including photocopiable activities and assessment materialContents1. You and your feelings – self esteem2. You and your body – drugs and drugtaking3. You and your resonsibilities – other cultures and lifestyles4. You and your money – gambling5. You and your values – where do you stand?6. You and your family – divided families7. You and your safety – at home and in the street8. You and the law – ... Unknown localization key: "more"

Objev podobné jako Student Book 2 - John Foster, Simon Foster

Fundamentals for Public Health Practice

A comprehensive textbook providing a complete overview of the multifaceted nature of public health practice. It explores all aspects of public health from communities and wider society, child development and early relationships, inequalities in health, safeguarding, the rapidly changing nature of society and the significance of culture, equality and diversity. The book takes a life-span approach and makes direct links to the UK health and social care context and has been written for an interprofessional audience. It will be essential reading for health and social care students including nurses and midwives, allied health care professionals, social care workers, qualified health and social care practitioners and anyone who plays a role in understanding, promoting, and protecting public health. Key features: Comprehensive, wide-ranging coverage Addresses the realities of public health in a globalised world Applied to the UK four nation context but also considers the global dimension of public health practice

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