consumer behavior in practice eugene y chan

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities. Â

Objev podobné jako Consumer Behavior in Practice - Eugene Y. Chan

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and ... Unknown localization key: "more"

Objev podobné jako Consumer Behavior: Buying, Having, and Being, Global Edition - Michael Solomon

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Objev podobné jako Consumer Behavior, Global Edition - Leon G. Schiffman, Joseph Wisenblit

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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

Elektronická kniha - autor Petr Teplý, 188 stran, česky This book deals with consumer lending from both theoretical and empirical points of view. In the theoretical section, it book analyses the wider context of financial literacy, household indebtedness and the global consumer credit market including relevant legal, regulatory and risk management issues. In the empirical section, the book uses The Navigator of Responsible Lending as an evaluation tool to assess both bank and non-bank consumer credit providers in the Czech Republic. Although our empirical research is done as a case study on the Czech Republic, its basic ideas might be easily applied to other countries as well. Enclosures to the book include additional texts relevant to consumer lending (including case studies and an unofficial English translation of the Czech Consumer Credit Act) and therefore provide the reader with several perspectives on the topic.

Objev podobné jako Consumer Lending in Theory and Practice (9788024632551)

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Objev podobné jako Consumer Behavior, Global Edition - Michael Solomon, Cristel Russell

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

Human Behavior in the Social Environment: Perspectives on Development and the Life Course returns for a seventh edition to provide students with an expansive overview of the major theories and issues related to human behavior and the social environment that are important to understand for professional practice across a variety of cases and contexts.Maintaining its clarity and cohesion, this edition has been updated to offer students current and relevant information on important topics in social work practice and expanded to help students understand the complexity of the issues they will face in the field, including how poverty, diversity, and strengths affect human development and behavior. Several new theoretical perspectives appear in this update, including indigenous theory, new feminism, and restorative justice, and these additions complement the major psychological, sociological, life course, and anti-oppressive theories that have come to define this bookÂ’s grounded and balanced coverage.Illustrated and fully supported by a set of Quick Guides for students engaged in field work, vignettes woven throughout the book, and a full package of interactive cases and instructor-led resources that are available on www.routledgesw.com, the new edition of Human Behavior in the Social Environment is a perfect complement to this foundation course on the ... Unknown localization key: "more"

Objev podobné jako Human Behavior in the Social Environment - Anissa Rogers

Organizational behavior is an important and growing field in leadership and management studies, yet it has been largely overlooked by leaders of churches and other Christian ministries. Franklin Markow, who has been teaching leadership and organizational studies for 25 years, believes a comprehensive understanding of organizational behavior is essential for effective leadership. This introduction to the topic accounts for the unique dynamics of Christian organizations, gives theological foundations, and provides key insights and guidance to those studying or practicing leadership in churches and ministries. Markow proposes and explains organizational behavior using a comprehensive "Five-Level Model," which encompasses the 1) individual, 2) interpersonal, 3) group, 4) organizational, and 5) interorganizational perspectives of organizations. Readers will gain a better understanding of their organization and how people relate to it and to one another. The goal is to help people and organizations thrive and fulfill their God-given missions. Besides utilizing seminal and current sources from the field of organizational studies, Markow draws on interviews with senior-level leaders in churches and nonprofits for fresh and ministry-focused insights. Each chapter includes review questions, case studies, further reading suggestions, and current issue sidebars, making it a perfect textbook for college or seminary leadership classes. It is ... Unknown localization key: "more"

Objev podobné jako Organizational Behavior in Christian Perspective - Franklin A. Markow

Ashford/LeCroy/Rankin''s HUMAN BEHAVIOR IN THE SOCIAL ENVIRONMENT: A MULTIDIMENSIONAL PERSPECTIVE, 7th EDITION, is a comprehensive introduction to human behavior in the social environment that offers a multidimensional approach, with discussion of integrative practice, theory, treatment, diversity and services. You''ll find solid coverage of foundation knowledge, material on the biopsychosocial dimensions for assessing social functioning, and case studies to illuminate the applied aspects of case formulation processes. This edition integrates the core competencies and recommended practice behaviors outlined in the Educational Policy and Accreditation Standards (EPAS) set by the Council on Social Work Education (CSWE). Study tables and concept maps clarify major phases of biopsychosocial development. This text''s framework gives you a concrete tool for assessing human behavior from a social work professional perspective.

Objev podobné jako Human Behavior in the Social Environment: A Multidimensional Perspective - Craig LeCroy, Lela Rankin, Jose Ashford

Organizational Behavior in Health Care, Fourth Edition is specifically written for health care managers who are on the front lines every day, motivating and leading others in a constantly changing, complex environment. Uniquely addressing organizational behavior theories and issues within the healthcare industry, this comprehensive textbook not only offers in-depth discussion of the relevant topics, such as leadership, motivation, conflict, group dynamics, change, and more, it provides students with practical application through the use of numerous case studies and vignettes. Thoroughly updated, the Fourth Edition offers:- Two chapters addressing demographic shifts and cultural competency and their importance for ensuring the delivery of high quality care (Ch. 2 & 3). - New chapter on change management and managing resistance to change. - New and updated content (modern theories of leadership, teaming, etc), and case studies throughout.

Objev podobné jako Organizational Behavior in Health Care - Katherine A. Meese, Nancy Borkowski

Understand and apply key concepts of animal behavior in veterinary practice Animal behavior is a critical aspect of veterinary medicine, often underappreciated despite its pervasiveness throughout the field. Understanding animal behavior can facilitate communication with patients, refine diagnoses and indications of ill health, and aid in processes of learning and socialization. Introduction to Animal Behavior and Veterinary Behavioral Medicine offers a comprehensive overview of the key concepts underlying the behavior of multiple animal species before demonstrating how to apply these concepts clinically. The result is an indispensable resource for veterinary students and practitioners who want to deepen their understanding of patient needs. Introduction to Animal Behavior and Veterinary Behavioral Medicine readers will also find: Comprehensive coverage of companion animal behavior and additional coverage of livestock and wild animal behavior Detailed discussion of topics including social development, animal learning, and applied behavior analysis In depth review of diagnosis and treatment strategies for common behavior disorders in companion animals, extending to various additional species Companion website with videos, handouts for downloading, and links to pertinent scientific articles and informative websites Introduction to Animal Behavior and Veterinary Behavioral Medicine is ideal preparation for veterinary medical students as part of “day one readiness” in ... Unknown localization key: "more"

Objev podobné jako Introduction to Animal Behavior and Veterinary Behavioral Medicine

Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text’s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinner’s approach and terminology. This edition ... Unknown localization key: "more"

Objev podobné jako Principles of Behavior - Richard W. Malott

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.  Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

Objev podobné jako Consumer Psychology - Hazel Huang

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business ... Unknown localization key: "more"

Objev podobné jako Consumer Behaviour - Jaywant Singh, Robert East, Marc Vanhuele, Malcolm Wright

Behavior Problems of the Dog & Cat, 4th Edition retains the highly practical approach that has proved so successful in previous editions, offering diagnostic guidelines, preventive advice, treatment guidelines and charts, case examples, client forms and handouts, and product and resource suggestions, along with details on the use of drugs and natural supplements to help optimize the behavior services offered in practice. Step-by-step guidelines describe how to collect a patient history, perform a thorough physical examination, conduct diagnostic testing, formulate differential diagnoses, select treatment, and monitor the patients’ responsesBackground information describes how dog and cat behavior problems arise and how they can be preventedCoverage of behavior modification techniques provides you with a clear understanding of suggested treatment as well as the use of drugs, products, pheromones, surgery, diet, and alternative therapiesContent on behavioral genetics explores this rapidly growing and advancing field and includes new therapeutic approaches for cognitive declineCase studies illustrate real-life clinical situationsEasy-access treatment tables provide at-a-glance solutions to common behavior problemsUseful appendices include treatment protocols as well as the drug information and dosages that make effective prescribing easyNEW! Many hot new topics are covered, including fear, anxiety, and stress and their effects on health and behavior, as well ... Unknown localization key: "more"

Objev podobné jako Behavior Problems of the Dog and Cat

The first in a new series on ethics in the counselling professions, Navigating Relational Ethics in Day-to-Day Practice contextualises the series and provides a practical ‘how to’ guide for bringing the theoretical concepts of ethics into practice. Lynne Gabriel and Andrew Reeves provide a compelling explanatory narrative on the importance of translating ethical concepts into meaningful pragmatic practice and practitioner tools. They set out key theories, concepts, and contemporary challenges in practice ethics, offering multiple lenses through which to make meaning of complex practice or risk scenarios and settings. Importantly, the book considers contemporary concepts associated with social justice including working in anti-oppressive ways. The chapters feature an array of engaging material, including a round table dialogue on working ethically in day-to-day practice, a ‘toolkit’ for working ethically across multiple contexts and presenting issues, and a rich collection of case examples from the authors’ lived experience.This text supports trainees and practitioners in taking ethical frameworks into their direct work with clients and in their wider role in practice.

Objev podobné jako Navigating Relational Ethics in Day-to-Day Practice - Andrew , UK) Reeves, Lynne Gabriel

Seven books from the bestselling Practice Makes Perfect series—all in one volume! The best value for learning French at the level that matches your needs!With more than two million copies sold, the Practice Makes Perfect series has always offered what you need to master the French language: Clear explanations, practical examples, and the practice required for growing mastery. In Practice Makes Perfect: Complete French All-in-One, Premium Third Edition, you get even more at a spectacular value, with seven books from the bestselling series all in one volume.Structured to help you learn French at your own level, Practice Makes Perfect: Complete French All-in-One, Premium Third Edition covers grammar, sentence structures and conversation, and is enhanced with a comprehensive index that allows you quick reference to all grammar explanations in the book. This premium third edition is supported by the McGraw Hill Language Lab app, with vocabulary flash cards, audio conversations and answers to numerous exercises, and new recordings of example sentences throughout the book to help you improve your pronunciation and listening comprehension. Reinforced by hundreds of hands-on practice exercises, this one-stop resource gives you the confidence you need to break through the barrier to competency and fluency in French.FeaturesOne mega ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete French All-in-One, Premium Third Edition - Annie Heminway

All the skill-building Italian language practice you need—with five books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice, and no other workbooks put as much emphasis on this as the Practice Makes Perfect series. In Practice Makes Perfect: Complete Italian All-in-One, you get five skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This easy-to-use, one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to break through the barrier to competency and fluency in Italian. Enhanced with a comprehensive index that makes it easy to reference all grammar explanations throughout the book, it''s an ideal resource for both advanced beginning and intermediate level learning. This Premium Edition also includes extensive support through McGraw Hill’s unique Language Learning app, featuring streaming audio recordings of 48 dialogues and the answers to 85 exercises, a helpful "record yourself" feature and much more.Value-packed volume contains core content from five titles in the series: Complete Italian Grammar; Italian Conversation; Italian Verb Tenses; Italian Sentence Builder; ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete Italian All-in-One, Premium Second Edition - Marcel Danesi

All the skill-building German language practice you need—with six books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice, and no other workbooks put as much emphasis on this as the Practice Makes Perfect series. In Practice Makes Perfect: Complete German All-in-One, you get six skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This easy-to-use, one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to break through the barrier to competency and fluency in German. Enhanced with a comprehensive index that makes it easy to reference all grammar explanations throughout the book, it''s an ideal resource for both advanced beginning and intermediate level learning. This Premium Second Edition also includes extensive support through McGraw Hill''s unique Language Learning app, featuring comprehensive flashcards (now with Text-to-Speech) for all vocabulary lists throughout the book, as well as audio recordings for conversations.Value-packed volume contains core content from six titles in the series: Complete German Grammar; German Conversation; German Verb Tenses; German Sentence Builder; ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete German All-in-One, Premium Second Edition - Ed Swick

All the skill-building English language practice you need to master ESL—with seven books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice. No other workbooks put as much emphasis on this as the Practice Makes Perfect series—and in Practice Makes Perfect: Complete English All-in-One for ESL Learners, you get seven skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to communicate in English with confidence. A comprehensive index makes it easy to reference all grammar explanations throughout the book, making this an ideal resource for both beginning and advanced beginning levels. This Premium edition also includes extensive support through McGraw Hill''s unique Language Learning app, allowing you to stream audio recordings for audio conversations and take advantage of the helpful "record yourself" feature.Designed specifically for the beginning ESL student (as opposed to general grammar students)Value-packed volume contains core content from seven titles: English Grammar for ESL Learners; Intermediate English Grammar for ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete English All-in-One for ESL Learners, Premium Second Edition - Ed Swick

Written for the specific needs of nursing students and trainee nursing associates, this is your go-to guide for using reflection to succeed in your studies and practice.Divided into three parts, Part 1: Understanding Reflection introduces what reflection means in nursing and how to do it. Part 2: Applying Reflection helps you put reflection into practice, before Part 3: Going Further equips you with the models and theories you will need as a registered professional.Key features:-      Highly practical with a new chapter showcasing two complete written reflections and their feedback, to help you learn from the work of others-      Filled with case studies and advice from students, practitioners and patients to show how the theory and concepts apply to nursing practice-      Written in straightforward language with clear step-by-step guidanceWhether you’re just starting out or looking to refine your skills, this book will motivate and empower you to excel in your nursing practice. Embrace the journey of reflective practice and feel encouraged by your growth and achievements along the way.

Objev podobné jako Beginner's Guide to Reflective Practice in Nursing - Catherine Delves-Yates

With five books from the bestselling Practice Makes Perfect series—all in one volume—this book is the best value for learning Spanish at the level that matches your needs!With more than 2 million copies sold, the Practice Makes Perfect series has always offered what you need to master the Spanish language: Clear explanations, practical examples, and all the practice required for growing mastery. In Practice Makes Perfect: Complete Spanish All-in-One, Premium Third Edition, you get even more at a spectacular value, with five books from the bestselling series in one volume.Structured to help you learn Spanish at your own level, Practice Makes Perfect: Complete Spanish All-in-One, Premium Third Edition covers Spanish grammar, sentence structures and conversation, and is enhanced with a comprehensive index that allows you quick reference to all grammar explanations in the book. This premium third edition is supported by the McGraw Hill Language Lab app, with vocabulary flash cards, audio conversations and answers to numerous exercises, and new recordings of all example sentences throughout the book. Comprehensive and user-friendly, this one-stop resource gives you the confidence you need to break through the barrier to competency and fluency in Spanish.FeaturesSingle volume contains five popular titles: Spanish Grammar; Spanish Intermediate ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete Spanish All-in-One, Premium Third Edition - Gilda Nissenberg

Exam Board: SQALevel: HigherSubject: CareFirst Teaching: August 2018First Exam: June 2019Develop the values, knowledge, skills and understanding that you need to succeed in your course and become a reflective care worker. Care in Practice combines clear explanations of policy, legislation and theory with practical guidance and real-life case studies.Fully updated throughout and written in a highly accessible style, the Fourth Edition of this book:- Comprehensively covers the material and assessment for the revised Higher Care specification and includes relevant content for a range of SVQs and HNCs- Builds your understanding of the latest research and practice in key areas such as human development, psychology, sociology and safeguarding- Encourages you to think about, examine and develop your practice through regular activities that help you reflect on your learning- Provides up-to-date coverage of the Health and Social Care Standards: My support, my life (Scottish Government 2017), the Code of Practice for Social Service Workers (SSSC 2016) and the Nursing and Midwifery Code (NMC 2018)This book supports a variety of courses including:- Higher Care- National 4 and 5 Care- SVQ2 and SVQ3 in Social Services (Children and Young People) and Social Services and Healthcare- HNC Social Services- HNC Care and Administrative Practice- HNC ... Unknown localization key: "more"

Objev podobné jako Care in Practice Higher, Fourth Edition - Janet Miller

New edition of a successful textbook which demonstrates the theory and practice of one of the most popular models of nursing. Karen Holland, Jane Jenkins and their colleagues carefully explain and explore how the Roper-Logan-Tierney Model can help today’s student learn how to care for patients in a variety of health care contexts and use it as a framework for their nursing practice. Rich with ‘real-life’ case studies and thought provoking exercises, this book has a helpful problem solving approach which strongly encourages further learning and reflection. New edition of a successful textbook which explains the theory and practice of one of the most popular models of nursingStructured approach to a core range of ‘activities of living’ clearly illustrate how they interconnect and may be promoted, or compromised, by health and illness, and influenced by external factorsExplains the theory to show how it can be applied in practice to assess, plan, deliver and evaluate individualised nursing careA helpful case study approach enables readers see how the model works in ‘real life’Written by experts who actively encourage a problem-solving approach to nursing care and practiceAdditional exercises are designed to encourage further learning and reflective practice, as well as develop skills in ... Unknown localization key: "more"

Objev podobné jako Applying the Roper-Logan-Tierney Model in Practice

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non-profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams ... Unknown localization key: "more"

Objev podobné jako Extended Reality in Practice - Bernard Marr

EMPHASIZES CONCEPTS. Animal Behavior: Concepts, Methods, and Applications, Third Edition, uses broad organizing concepts to provide a framework for understanding the science of animal behavior. In an engaging, question-driven style, Shawn E. Nordell and Thomas J. Valone offer readers a clear learning progression for understanding and evaluating empirical research examples.FOCUSES ON METHODOLOGY AND THE PROCESS OF SCIENCE. Featured studies illustrate each concept and emphasize the experimental designs and the hypothesis testing methods scientists use to address research questions. HIGHLIGHTS REAL-WORLD APPLICATIONS. Concepts are related to real life to help students understand the broader significance of animal behavior research, including applications to human behavior and conservation.

Objev podobné jako Animal Behavior - Shawn E. Nordell, Thomas J. Valone

Many kids and teens have challenges when it comes to behavior. In this revised edition of his time-tested book, Thomas McIntyre provides up-to-date information, practical strategies, and sound advice to help kids learn to make smarter choices, make and keep friends, get along with teachers, take responsibility for their actions, work toward positive change, and enjoy the results of their better behavior. New to this edition are an “Are you ready to change?” quiz, updated glossary and resources, and a fresh organization and design. This is a book for any young person who needs help with behavior. A special section at the back addresses diagnosed behavior disorders.Survival Guides for Kids Helping Kids Help Themselves® Straightforward, friendly, and loaded with practical advice, the Free Spirit Survival Guides for Kids give kids the tools they need to not only survive, but thrive. With plenty of realistic examples and bright illustrations, they are accessible, encouraging, kid-friendly, and even life-changing.

Objev podobné jako The Survival Guide for Kids with Behavior Challenges - Thomas McIntyre

A unique daily devotional from beloved professor, pastor, and bestselling author of The Message Eugene Peterson that combines Scripture with reflections and insights. Eugene Peterson’s classic translation of the Bible, The Message, has brought God’s words to life for millions of readers by seamlessly recreating the immediacy of Scripture in contemporary English. Now, in Living the Message, Peterson has created a devotional to help readers engage more intimately with God’s message and put His teachings into practice. Peterson’s meditations on spiritual life, the Bible, prayer, community, and faith accompany daily readings from Scripture and speak explicitly to the relevance of God’s word to the concerns and conditions of our day. Packed with wisdom, hope, and reverence, Living the Message will empower readers to live out their faith more fully, one day at a time.

Objev podobné jako Living the Message: Daily Help For Living the God-Centered Life - Eugene H. Peterson

Combining an in-depth exploration of equine behaviour with clinical practice from a new progressive perspective, Equine Behaviour in Practice: Understanding Horses and Treating Behaviour Problems focuses not just on the horseÂ’s behaviour but also on the behaviour of the human interacting with the horse. Acclaimed Clinical Equine Behaviourist Debbie Busby delivers evidence-based knowledge that will equip readers with the understanding and skills to become effective equine behaviour consultants. Supported by considered discussion of how and why horses sometimes struggle to cope, the book comprehensively explains how to consult on and treat a range of equine behaviour problems. Rather than providing a formulaic "hereÂ’s the problem; hereÂ’s how to fix it", Busby encourages readers to develop a critical biopsychosocial evaluation based on an understanding of how horses evolved, their ethological and physiological adaptations, how they learn, and how their welfare and wellbeing can be assessed. KEY FEATURES:Part 1 explains theories of equine evolution and the thin veneer of domesticationPart 2 describes psychological and physiological theories of how horses learn, and how this can be applied in training and behaviour modificationPart 3 illustrates this with reference to relevant legislation and widely used animal welfare models, as well as assessments of abnormal and ... Unknown localization key: "more"

Objev podobné jako Equine Behaviour in Practice - Debbie Busby

‘I have no hesitation in recommending this book as essential reading for all career development professionals.’ Claire Johnson, CDI Head of Professional Development and Standards, RCDP and CDI, ICCI and NICEC FellowUnlock the potential of career development theories to conquer key career challenges. Career development theories are plentiful, but most resources focus heavily on academic concepts, leaving many career professionals unsure of how to implement them effectively. Renowned expert Julia Yates offers another approach: real progress comes from applying these theories in small, practical ways to everyday professional scenarios.In this comprehensive handbook, Yates demystifies over twenty essential career development theories. With clear explanations, she categorises these theories and pinpoints which ones are best suited for different clients and contexts. Delving into real-world applications, you''ll find inspiring stories of successful practitioners and students who have transformed their practices.This definitive guide offers: Theories in practice: each chapter connects common challenges to key theories with actionable strategies and toolsUser-friendly content: written in a clear, accessible format and illustrated throughout to support different learning stylesReal-life insights: includes case studies from career professionals about their experiences of using career theories in everyday practice  Professional standards: closely aligned with industry training benchmarks for career professionals. Whether you ... Unknown localization key: "more"

Objev podobné jako Career Development Theories in Practice - Julia Yates

Practical techniques for building concurrent, cloud-native, and high performance Go applications—all accelerated with productivity-boosting AI tools. Go in Practice, Second Edition is full of tips, tricks, best practices, and expert insights into how to get things done with Go. It builds on your existing knowledge of the Go language, introducing specific strategies you can use to maximize your productivity in day-to-day dev work. In Go in Practice, Second Edition, you''ll learn: Concurrency with goroutines and channels Web servers and microservices with event streams and websockets Logging, caching, and data access from environment variables and files Cloud-native Go applications AI tools to accelerate your development workflow Go in Practice, Second Edition has been extensively revised by author Nathan Kozyra to cover the latest version of Go, along with new dev techniques, including productivity-boosting AI tools. It follows an instantly-familiar cookbook-style Problem/Solution/Discussion format, building on what you already know about Go with advanced or little-known techniques for concurrency, logging and caching, microservices, testing, deployment, and more. About the technology: You''ve mastered the basics of Go—now what? To build production-quality Go applications, you''ll need to handle concurrency, networking, file access, native communication protocols like gRPC and TCP/REST, and a host of other practical ... Unknown localization key: "more"

Objev podobné jako Go in Practice, Second Edition - Nathan Kozyra

Theatre in Practice, third edition, is an accessible and wide-ranging exploration of the central practices and key practitioners covered on the various syllabi at A level, IB, and at undergraduate level.Exploring Stanislavski, Brecht, Artaud, Lecoq, Berkoff, Bogart, Mitchell and Craig, as well as work from innovative theatre companies such as Tamasha, Sh!T Theatre, Complicite, Gecko and The Paper Birds, it combines an informal, unpretentious tone with a wealth of practical exercises. Revised and updated to include some of the latest practices in theatre, this new edition offers a step-by-step approach to developing key skills such as devising, improvising, rehearsing mono/duologues and directing plays.New for this edition are chapters from Nick O''Brien and Mikhaela Mahony on key female and global majority practitioners; a chapter offering a unique insight into the acting practice of award-winning actress Indira Varma; and updated information throughout.Written by specialists with extensive experience at post-16 and undergraduate level, Theatre in Practice is a thorough and imaginative resource that speaks directly to students and teachers. This book offers students a range of exercises to experience and explore key practitioners enabling them to understand theatre how it should be understood: through practice.

Objev podobné jako Theatre in Practice - Nick O'Brien

Critical Religious Education in Practice serves as an accessible handbook to help teachers put Critical Religious Education (CRE) into practice. The book offers straightforward guidance, unpicking some of the key difficulties that teachers encounter when implementing this high-profile pedagogical approach.In-depth explanations of CRE pedagogy, accompanied by detailed lesson plans and activities, will give teachers the confidence they need to inspire debate in the classroom, tackling issues as controversial as the authority of the Qur’an and the relationship between science and religion. The lesson plans and schemes of work exemplify CRE in practice and are aimed at empowering teachers to implement CRE pedagogy across their curriculum. Additional chapters cover essential issues such as differentiation, assessment, the importance of subject knowledge and tips for tackling tricky topics. The accompanying resources, including PowerPoint presentations and worksheets, are available via the book’s companion website.Key to developing a positive classroom culture and promoting constructive attitudes towards Religious Education, this text is essential reading for all practising and future teachers of Religious Education in secondary schools.

Objev podobné jako Critical Religious Education in Practice - Andrew Wright, Christina Easton, Angela Wright, Angela Goodman

Best Practice in Inventory Management 3E offers a simple, entirely jargon-free and yet comprehensive introduction to key aspects of inventory management. Good management of inventory enables companies to improve their customer service, cash flow and profitability. This text outlines the basic techniques, how and where to apply them, and provides advice to ensure they work to provide the desired effect in practice. With an unrivalled balance between qualitative and quantitative aspects of inventory control, experienced consultant Tony Wild portrays the many ways in which stock management is more nuanced than simple "number crunching" and mathematical modelling. This long-awaited new edition has been substantially and thoroughly updated.The product of decades of experience and expertise in the field, Best Practice in Inventory Management 3E provides students and professionals, even those with no prior experience in the area, an unbiased and honest picture of what it takes to effectively manage stocks in a firm.

Objev podobné jako Best Practice in Inventory Management - Tony Wild

An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: Navigate the complex landscapes of risks and challenges posed by Generative AIDelve into the revolutionary transformation of the job market in the age of GenAIUnderstand ... Unknown localization key: "more"

Objev podobné jako Generative AI in Practice - Bernard Marr

Offering insight into nineteenth- and early twentieth-century medical school dissecting rooms and anatomy museums, this book explores how collected human remains have shaped Western biomedical knowledge and attitudes towards the body. To explore the role Australia played in the narrative of Western medical development, Pacitti focuses on how and why Australian anatomists and medical students obtained human body parts. As medical knowledge circulated between Australia and Britain, the colony’s physicians conformed to established specimen collecting practices and diverged from them to form a distinct medical identity. Interrogating how these literal and figurative bones of contention have left an indelible mark on the nation’s medical profession, collecting institutions, and communities, Pacitti sheds new light on our understanding of Western medical networks and reveals the opportunities and challenges historic specimen collections pose in the present day.The Body Collected in Australia is a cultural history of collectors and collections that deepens our understanding of the ways the living have used the dead to comprehend the intricacies of the human body in illness and good health.

Objev podobné jako The Body Collected in Australia - Eugenia Pacitti

This innovative textbook on the theories, approaches and methodologies that inform political geography is brought together by past and present editors of the journal of the same name. The book fills the current gap in the literature through a reflection on the ‘doing’ of political geography: its very practice. The book includes chapters authored by leading and emerging voices in the field and covers themes to guide students across various degree levels, as well as university staff and faculty, in a logical and practical manner. The textbook allows students to develop critical thinking and reflect on important aspects of the practice of the sub-discipline. It presents how theories, approaches and methodologies are adopted by researchers in practice, equipping political geographers at all stages to develop their own individual research projects.Download the SN More Media app for free, scan a link with play button and access audio directly on your smartphone or tablet.

Objev podobné jako Political Geography in Practice

The publication focuses on a critical analysis of the state of public administration in both countries, as well as on the individual principles of good administration, their legal anchoring, and their practical application. At the same time, attention is also paid to selected guarantees of the realization of good public administration in practice, in particular judicial control and the powers of the ombudsman.*****The main objective is to contribute to a wider awareness of the principles of good public administration, their consistent application in practice and mutual inspiration and improvement of the situation in public administration in both democratic countries.***********************Publikace se zaměřuje jak na kritickou analýzu stavu veřejné správy v obou zemích, tak i na jednotlivé principy dobré správy, na jejich právní zakotvení, ale i na jejich praktické uplatňování. Současně je pozornost věnována i vybraným zárukám realizace dobré veřejné správy v praxi, zejména soudní kontrole a působnosti ombudsmana.*****Hlavním cílem je přispět k širšímu povědomí o principech dobré veřejné správy, jejich důslednému uplatňování v praxi a vzájemné inspiraci a zlepšování situace ve veřejné správě v obou demokratických zemích.

Objev podobné jako Principles of Good Administration and Guarantees of their Application in Practice in Ukraine and the Czech Republic - Kateřina Frumarová

Long Day''s Journey into Night was written in 1940 but not staged until 1956, after O''Neill''s death. Unashamedly autobiographical, it is, as he puts it himself in the dedicatory note, ''a play of old sorrow, written in tears and blood'', a harrowing attempt to understand himself and his family.

Objev podobné jako Long Day's Journey Into Night - Eugene O'Neill

A beautiful full-colour book by Forest School expert and teacher Sara Knight that inspires and encourages individuals of all ages to take an innovative approach to outdoor play and learning. The images throughout the book bring alive Forest School activities and each chapter is accompanied by creative ideas for practice and in depth case studies from across the United Kingdom and Ireland exploring the amazing variety of nature provision. Coverage includes: Rural and urban day nurseries for very young children State and independent provision for Early Years and Primary Schools Secondary School intervention strategies for students with special education needs and disabilities How to support parents and families with Forest School Supporting people with mental health issues. Suggestions for further reading at the end of chapters will be a helpful guide for students to read around the topic. Whether you′re training to become a teacher, or already working in the outdoor classroom, this book demonstrates how Forest School approaches are enriching learning opportunities for children, young people and adults, and deepening their connections with the natural world, with spectacular results. Sara Knight will be discussing key ideas from Forest School in Practice in the SAGE Early Years Masterclass, a free ... Unknown localization key: "more"

Objev podobné jako Forest School in Practice - Sara Knight

Exploring all aspects of nursing practice through the lens of diversity and cultural awareness, this second edition is fully updated with new content the impact of Covid-19, LGBTQIA+ issues and ageism. Why do you need this book? Each chapter is mapped to the 2018 NMC standards Understanding how a patient’s ethnic, cultural, gender and religious identity affects their experience of healthcare is central to providing person-centred care You will need to communicate effectively with people from diverse backgrounds and tailor your nursing practice to their individual needs Case studies illustrate what diversity and cultural awareness means in practice while activities encourage you to reflect on your own practice and experiences

Objev podobné jako Diversity and Cultural Awareness in Nursing Practice

Update Your Architectural Practices for New Challenges, Environments, and Stakeholder Expectations "I am continuously delighted and inspired by the work of these authors. Their first book laid the groundwork for understanding how to evolve the architecture of a software-intensive system, and this latest one builds on it in some wonderfully actionable ways." --Grady Booch, Chief Scientist for Software Engineering, IBM Research Authors Murat Erder, Pierre Pureur, and Eoin Woods have taken their extensive software architecture experience and applied it to the practical aspects of software architecture in real-world environments. Continuous Architecture in Practice provides hands-on advice for leveraging the continuous architecture approach in real-world environments and illuminates architecture''s changing role in the age of Agile, DevOps, and cloud platforms. This guide will help technologists update their architecture practice for new software challenges. As part of the Vaughn Vernon Signature Series, this title was hand-selected for the practical, delivery-oriented knowledge that architects and software engineers can quickly apply. It includes in-depth guidance for addressing today''s key quality attributes and cross-cutting concerns such as security, performance, scalability, resilience, data, and emerging technologies. Each key technique is demonstrated through a start-to-finish case study reflecting the authors'' deep experience with complex software environments. Key ... Unknown localization key: "more"

Objev podobné jako Continuous Architecture in Practice - Eoin Woods, Pierre Pureur, Murat Erder

The successful implementation of evidence into practice is dependent on aligning the available evidence to the particular context through the active ingredient of facilitation. Designed to support the widely recognised PARIHS framework, which works as a guide to plan, action and evaluate the implementation of evidence into practice, this book provides a very practical ‘how-to’ guide for facilitating the whole process. This text discusses: undertaking an initial diagnosis of the context and reaching a consensus on the evidence to be implemented; how to link the research evidence with clinical and patients’ experience and local information in the form of audit data or patient and staff feedback;the range of diagnostic, consensus building and stakeholder consultation methods that can be helpful; a description of facilitator roles and facilitation methods, tools and techniques;some of theories that underpin the PARIHS framework and how these have been integrated to inform a revised version of PARIHSIncluding internationally-sourced case study examples to illustrate how the facilitation role and facilitation skills have been applied in a range of different health care settings, this is the ideal text for those interested in leading or facilitating evidence based implementation projects, from the planning stage through to evaluation.

Objev podobné jako Implementing Evidence-Based Practice in Healthcare - Gill Harveyová, Alison Kitson

Narratology in Practice opens up the well-known theory of narrative to various disciplines in the humanities and social sciences. Written as a companion to Mieke Bal’s international classic Narratology: Introduction to the Theory of Narrative, in which the examples focus almost exclusively on literary studies, this new book offers more elaborate analyses of visual media, especially visual art and film. Read independently or in parallel with its companion, Narratology in Practice enables readers to use the suggested concepts as tools to assist them in practising narrative analysis.

Objev podobné jako Narratology in Practice - Mieke Bal

This book informs students about the practice of modern diplomacy while simultaneously inviting them to critically reflect on it. The work introduces the world of diplomacy from a practitioner’s point of view. Rather than listening to what diplomats say they do, the book looks at what they actually do. Diplomacy is thus approached through the lenses of its manifold practices: from political analysis to policy-shaping, from conflict prevention over conflict-management to conflict-resolution. However, the book not only aims at informing or instructing but also, and primarily, wants its readers to critically reflect on diplomacy. It reviews received ideas by posing questions such as: what does ‘preventive diplomacy’ really mean?; what is the place of ‘transparency’ in diplomatic practice?; why is the relationship between ‘law and diplomacy’ ambiguous?; how come that our leaders have such a difficult time in credibly defending ‘human rights’?; and why is conducting an ‘ethical foreign policy’ a mission impossible? To tackle these and other questions, the book uses the tools of contemporary academic disciplines, such as behavioural economics, game theory, social psychology, argumentation theory, and practical logic, among others. This interdisciplinary approach brings fresh perspective to a field of study that has long remained self-contained.This book ... Unknown localization key: "more"

Objev podobné jako Diplomacy in Practice - Johan Verbeke

Stanislavski in Practice is an unparalleled step-by-step guide to Stanislavski’s system. Author Nick O’Brien makes this cornerstone of acting accessible to teachers and students alike through the use of practical exercises that allow students to develop their skills. This second edition offers more exercises for the actor, and also new sections on directing and devising productions. Each element of the system is covered practically through studio exercises and jargon-free discussion. Exercises are designed to support syllabi from Edexcel, Eduqas, OCR and AQA to the practice-based requirements of BTEC and IB Theatre. This is the perfect exercise book for students and a lesson planner for teachers at post-16 and first year undergraduate level. New to this edition:Thoroughly reorganized sections, including ''Work on the Actor'', ''Work on a Role'' and ''Developing your Practice'';A new chapter on using Stanislavski when devising with a series of exercises that will allow students to structure and create characters within the devising process;A new chapter, Directing Exercise Programme, which will be a series of exercises that allows the student to develop their skills as a director;New glossary with US and UK terms;New exercises developed since the publication of the first edition;A new chapter going beyond Stanislavski, exploring ... Unknown localization key: "more"

Objev podobné jako Stanislavski in Practice - Nick O'Brien

Playwork in Practice introduces the ways that playwork can be used across the children’s workforce, including carers, qualified teachers, parents and other adults. You will learn the theoretical and practical aspects of the playwork approach supported by a wealth of research-evidence, this book is for anyone studying playwork or looking to use it in their own practice. The chapters focus on the following areas where the playwork approach can be applied: behaviour, adult expectations, relationships and inclusion, space, environment and outdoors, age, risk, and resilience, emotions and resilience, health, well-being and gender. Using a reflexive reflective approach, the book offers vivid descriptions of interactions between children and adults in a range of different circumstances and analyses these interactions critically. Each chapter includes a real-life story with analysis based on the authors conversations with carers, playworkers, parents and other adults. The chapters also include reflective questions.

Objev podobné jako Playwork in Practice - Sherwoodová Alice, Jacky Kilvington, Julia Sexton

Kinicki, Organizational Behavior 3e develops students'' problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based knowledge into practice in their personal and professional lives. Organizational Behavior 3e explicitly addresses OB implications for students'' core career readiness skills, showing how OB provides them with the higher-level soft skills employers seek, such as problem solving, critical thinking, leadership and decision making. The understanding and application of OB theories and concepts provides tremendous value to students'' lives today and throughout their careers.

Objev podobné jako ISE Organizational Behavior: A Practical, Problem-Solving Approach - Angelo Kinicki, Mel Fugate