consumer behavior buying having and being global edition michael solomon

Consumer Behavior: Buying, Having, and Being, Global Edition - Michael Solomon

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Consumer Behavior: Buying, Having, and Being, Global Edition - Michael Solomon

International Economics: Theory and Policy, Global Edition - Paul Krugman, Marc Melitz, Maurice Obstfeld

A balanced, global approach to economic theory and policy applications International Economics: Theory and Policy, Global Edition, 12th Edition by Paul Krugman, Maurice Obstfeld, and Marc Melitz, provides an engaging, balanced coverage of the key concepts of international theory and policy, from theory to practice. Divided into two halves, the first half is devoted to trading and the second half to monetary questions. The text provides a comprehensive introduction to theory and events, as well as detailed coverage of the actual policies put into place. This latest edition is thoroughly updated and revised, highlighting important economic developments on a theoretical and practical level, with many updates focusing on the recent COVID-19 pandemic experience and its implications on the global economy. Further updates include: A study of the latest trends on import competition from developing countries ⠓ and especially case studies regarding China and the U.S. ⠓ China trade tensions. A discussion of the impact of Brexit. A study of the relationship between money supply and prices, illustrating the recent hyperinflation in Venezuela as an example. An array of useful features, case studies and examples in the text will equip you with the intellectual tools necessary to understand the changing world economy and the economic implications of global interdependence. Reach every student by pairing this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab®Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics search for: 9781292409856 International Economics: Theory and Policy, Global Edition, 12th Edition with MyLab Economics Package consists of: 9781292409719 Theory and Policy, Global Edition, 12th Edition 9781292409733 Theory and Policy, Global Edition, 12th Edition MyLab® Economics 9781292409849 Theory and Policy, Global Edition, 12th Edition Pearson eText Pearson MyLab® Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako International Economics: Theory and Policy, Global Edition - Paul Krugman, Marc Melitz, Maurice Obstfeld

Having and Being Had - Eula Biss

A major achievement. CLAUDIA RANKINE Endlessly absorbing. SINÉAD GLEESON A probing tour of capitalism and class. MAGGIE NELSON Exhilarating. JENNY OFFILLA personal reckoning with the intricacies of money, class and capitalism from the New York Times bestselling author. Having just purchased her first home, Eula Biss embarks on a roguish and risky self-audit of the value system she has bought into. The result is Having and Being Had: a radical interrogation of work, leisure and capitalism. Playfully ranging from IKEA to Beyoncé to Pokémon, across bars and laundromats and universities, she asks, of both herself and her class, ⠘In what have we invested? As a writer Eula Biss has two great gifts. The first is her ability to reveal to the reader what has, all along, been hidden in plain sight . . . Her other talent is for laying bare our submerged fears . . . In Having and Being Had, both gifts are on display . . . if you are not deeply discomfited by the time you finish reading On Having and Being Had, you have no conscience. AMINATTA FORNA, GUARDIAN Calls on the controlled rush of poetry and turns experience into art. TIMES LITERARY SUPPLEMENT Nuanced . . . Biss sentences have retained a poet s precision. IRISH TIMES Eula Biss⠙s prescient new book gave me new language for things I didn⠙t know I felt . . . A brilliant, lacerating re-examination of our relationship to what we own and why, and who in turn might own us. ALEXANDER CHEE No contemporary writer I know explores and confronts her own societal responsibilities better than Eula Biss. ALEKSANDER HEMON A meditation on race, consumerism and the American caste system. And a wry, vivd assessment of our spiritual moment. It is no accident that Having and Being Had reads like the poems money would write if money wrote poems. JEET THAYIL

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Economics, Global Edition - Michael Parkin

Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout. With a range of learning features across its chapters, this title will give you the necessary skills to gain a clearer and deeper understanding of today s events. Also available/ Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics, search for: 9781292433707 Economics, 14th Edition plus MyLab Economics with Pearson eText. Package consists of: 9781292433639 Economics, 14th Edition 9781292433646 Economics, 14th Edition MyLab® Economics 9781292433684 Economics, 14th Edition Pearson eText MyLab® Economics is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

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Manufacturing Engineering and Technology, Global Edition - Serope Kalpakjian, Steven Schmid

Manufacturing Engineering and Technology offers thorough, up-to-date coverage of manufacturing science, engineering and technology, and will help you understand the vital importance of manufacturing in the modern global economy. It emphasizes the interconnectedness of every manufacturing activity, from complex interactions between materials to design, process and operations. Extensive questions and problems explore viable solutions to a wide variety of challenges, encouraging you to describe and assess both the capabilities and limitations involved. Examples and case studies depict real-world applications of the topics described. The 9th Edition is fully updated, with many new topics and illustrations; expands Questions, Qualitative Projects and Quantitative Projects, and Design Problems; examines manufacturing in the context of climate change and the post-COVID world; and much more.

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Concepts of Genetics, Global Edition - Michael Palladino, Charlotte Spencer, William Klug, Michael Cummings, Darrell Killian

For all introductory genetics courses. Teach students core genetics concepts and applications Concepts of Genetics emphasizes the fundamental ideas of genetics, while exploring modern techniques and applications of genetic analysis. This best-selling text continues to provide understandable explanations of complex, analytical topics and recognizes the importance of teaching students how to become effective problem solvers. The 12th Edition has been extensively updated to provide comprehensive coverage of important, emerging topics such as CRISPR-Cas and the study of posttranscriptional gene regulation in eukaryotes. An expanded emphasis on ethical considerations that genetics is bringing into everyday life is addressed in Genetics, Ethics, and Society and Case Study features. Mastering Genetics is not included. Students, if Mastering Genetics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Mastering Genetics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Mastering Genetics MasteringTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, Mastering personalizes the learning experience and improves results for each student.

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Essentials of Genetics, Global Edition - Michael Palladino, Charlotte Spencer, William Klug, Michael Cummings, Darrell Killian

For all introductory genetics courses. Known for its focus on conceptual understanding, problem solving, and practical applications, the bestselling Essentials of Genetics strengthens problem-solving skills and explores the essential genetics topics that todayâ ™s students need to understand. The 10th Edition has been extensively updated to provide comprehensive coverage of important, emerging topics such as CRISPR-Cas, epigenetics, and genetic testing. Additionally, a new Special Topics chapter covers Advances in Neurogenetics with a focus on Huntington Disease, and new essays on Genetics, Ethics, and Society emphasise ethical considerations that genetics is bringing into everyday life.

Objev podobné jako Essentials of Genetics, Global Edition - Michael Palladino, Charlotte Spencer, William Klug, Michael Cummings, Darrell Killian

Financial Markets and Institutions, Global Edition - Frederic Mishkin, Stanley Eakins

Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of themes help you develop essential critical-thinking and problem-solving skills. The 10th Edition reflects major changes in the aftermath of the global financial and Covid crises. With timely new sections, cases and boxes, you ll have the latest, most relevant information to help prepare you for your future career.

Objev podobné jako Financial Markets and Institutions, Global Edition - Frederic Mishkin, Stanley Eakins

Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Introduction to Biotechnology, Global Edition - Michael Palladino, William Thieman

For courses in biotechnology. Introduction to Biotechnology brings the latest information students need to understand the science and business of biotechnology. The popular text emphasizes the future of biotechnology and the biotechnology studentâ ™s role in that future with balanced coverage of basic cell and molecular biology, fundamental techniques, historical accounts, new advances, and hands-on applications. The 4th Edition features content updates in every chapter that reflect the most relevant, up-to-date changes in technology, applications, ethical issues, and regulations. Additionally, every chapter now includes an analytic Case Study that highlights current research and asks students to use what theyâ ™ve learned about key chapter concepts to answer questions. New Career Profiles, written by biotech professionals and available on the Companion Website along with additional career resources, highlight potential jobs in the biotech industry. The chapter on biotechnology regulations has been revised to include regulations involving international bodies.

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Foundations of Economics, Global Edition - Michael Parkin, Robin Bade

For principles of economics courses. An engaging, practice-oriented approach to understanding core economic principles Foundations of Economics introduces economic principles students can use to navigate the financial decisions of their futures. Each chapter concentrates on 3 to 4 ideas, with each idea reinforced several times throughout the text. This patient approach helps guide learners through unfamiliar terrain and focuses them on key concepts and skills, like reading and interpreting graphs. The 9th Edition motivates with compelling issues and encourages learning with practice questions, to help students grasp and apply economic principles to the real world. Hallmark features of this titleA focus on core ideas Each chapter concentrates on 3 or 4 ideas and later revisits them, to help students navigate the material and focus on key concepts. Examples and applications examine the economic factors behind key issues facing the world, such as US protection, how the sharing economy intensifies competition, and minimum wage. An emphasis on outcome-driven teaching and learning The content is presented in diagrams, words and tables to appease students who are apprehensive about working with graphs. The text leaves room for flexibility for professors who want to cover the material in a different order. New and updated features of this titleDiscussion of key issues helps students better understand economics Employability, including the job skills students can develop by studying economics and jobs available to economics majors (Ch. 1) The efficiency of fairness of markets, with a focus on scalping (Ch. 6) The gig economy and its effects on the labor market, plus falling wages of lower educated and/or less skilled people (Ch. 19) The implications of income distribution (Ch. 20) The persistent low inflation puzzle (Ch. 31) Tax cuts, infrastructure spending, and increasing deficit (Ch. 32)

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Stats: Data and Models, Global Edition - David Bock, Richard De Veaux, Paul Velleman

For courses inIntroductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016GAISE Report revision, Stats: Data and Models, 5th Edition byDe Veaux, Velleman, and Bock uses innovative strategies to help students think critically about data, while maintaining the bookâ ™s core concepts, coverage, and most importantly, readability. The authors make it easier for instructors to teach and for students to understand more complicated statistical concepts later in the course (such as the Central Limit Theorem).In addition, students get more exposure to large data sets and multivariate thinking, which better prepares them to be critical consumers of statistics in the 21st century. The 5th Editionâ ™s approach to teaching Stats: Data and Models is revolutionary, yet it retains the book s lively tone and hallmark pedagogical features such as its Think/Show/Tell Step-by-Step Examples. Also available with MyLab Statistics MyLabTMStatistics is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Statistics personalizes the learning experience and improves results for each student. With MyLab Statistics and Stat Crunch, an integrated web-based statistical software program, students learn the skills they need to interact with data in the real world.

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Business Intelligence, Analytics, Data Science, and AI, Global Edition - Dursun Delen, Ramesh Sharda, Efraim Turban

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text s vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you ll explore tools, then learn from various organizations experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today s analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and ⠜data for good.⠝

Objev podobné jako Business Intelligence, Analytics, Data Science, and AI, Global Edition - Dursun Delen, Ramesh Sharda, Efraim Turban

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authorsâ ™ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

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Computer Security: Principles and Practice, Global Edition - Lawrie Brown, William Stallings

For courses in computer/network security. Balance principles and standards with current practice Computer Security incorporates broad and comprehensive coverage of computer and network security with current developments and topics in the field. Principles, design approaches, standards, and real-world examples give students an understanding of the unifying theory and application of important concepts. Hands-on hacking, programming, firewall and lab exercises, real-world case studies and security assessments reinforce understanding of the material. The 5th Edition is an updated survey of the fast-moving world of computer and network security, with new coverage of important topics.

Objev podobné jako Computer Security: Principles and Practice, Global Edition - Lawrie Brown, William Stallings

Statistics for Business and Economics, Global Edition - Betty Thorne, William Carlson, Paul Newbold

For courses in Business Statistics. A classic text for accuracy and statistical precision. Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple ⠜canned⠝ applications. This text is also at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions. The eighth edition of this book has been revised and updated to provide students with improved problem contexts for learning how statistical methods can improve their analysis and understanding of business and economics. Available with MyStatLab. MyStatLab courses use the rock solid Pearson MathXL technology for online tutorial and homework exercises that regenerate algorithmically for unlimited practice and mastery. MyStatLab courses also include essay questions that can be assigned for online tests and quizzes and other resources designed specifically to help students succeed in Statistics. Use this proven technology to help you and your students succeed. Visit mystatlab.com for more information.

Objev podobné jako Statistics for Business and Economics, Global Edition - Betty Thorne, William Carlson, Paul Newbold

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

C How to Program: With Case Studies in Applications and SystemsProgramming, Global Edition - Harvey Deitel, Paul Deitel

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in computer programming . A user-friendly, code-intensive introduction to C programming with case studies introducing applications and system programming C How to Program is a comprehensive introduction to programming in C. Like other texts of the Deitels⠙ How to Program series, the book⠙s modular presentation serves as a detailed beginner source of information for college students looking to embark on a career in coding, or instructors and software-development professionals seeking to learn how to program with C. The signature Deitel live-code approach presents concepts in the context of 142 full-working programs rather than incomplete snips of code. This gives students a chance to run each program as they study it and see how their learning applies to real-world programming scenarios Current standards, contemporary practice, and hands-on learning opportunities are integrated throughout the 9th Edition. Over 340 new integrated Self-Check exercises with answers allow students to test their understanding of important concepts ⠔ and check their code ⠔ as they read. New and enhanced case studies and exercises use real-world data and focus on the latest ACM/IEEE computing curricula recommendations, highlighting security, data science, ethics, privacy, and performance concepts. This title is also available digitally as a standalone Pearson eText, or via MyLab, which includes the Pearson eText MyLab® empowers you to reach every student. This flexible digital platform combines unrivaled content, online assessments, and customizable features so you can personalize learning and improve results, one student at a time. With MyLab Programming, students work through hundreds of short, auto-graded coding exercises and receive immediate and helpful feedback based on their work. Learn more about MyLab Programming. Pearson eText is an easy-to-use digital textbook available within MyLab that lets students read, highlight, take notes, and review key vocabulary all in one place. If you⠙re not using MyLab, students can purchase Pearson eText on their own or you can assign it as a course to schedule readings, view student usage analytics, and share your own notes with students. Learn more about Pearson eText.

Objev podobné jako C How to Program: With Case Studies in Applications and SystemsProgramming, Global Edition - Harvey Deitel, Paul Deitel

Practical Research: Design and Process, Global Edition - Jeanne Ormrod

Practical Research is an engaging, cross-disciplinary guide to research methodology. The text is your do-it-yourself, how-to manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the book uses a conversational tone, step-by-step instructions, and practical suggestions to guide you from the selection of a problem to the preparation of a completed report. The 13th Edition includes the latest technology-based strategies and tools for conducting and planning research. Other key updates include a greater focus on the ethics of research, new illustrative examples from a range of disciplines, expanded discussions of action research and participatory designs, and more.

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International Business, Global Edition - Michael Pustay, Ricky Griffin

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292070148) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Objev podobné jako International Business, Global Edition - Michael Pustay, Ricky Griffin

Animal Behavior - Shawn E. Nordell, Thomas J. Valone

EMPHASIZES CONCEPTS. Animal Behavior: Concepts, Methods, and Applications, Third Edition, uses broad organizing concepts to provide a framework for understanding the science of animal behavior. In an engaging, question-driven style, Shawn E. Nordell and Thomas J. Valone offer readers a clear learning progression for understanding and evaluating empirical research examples.FOCUSES ON METHODOLOGY AND THE PROCESS OF SCIENCE. Featured studies illustrate each concept and emphasize the experimental designs and the hypothesis testing methods scientists use to address research questions. HIGHLIGHTS REAL-WORLD APPLICATIONS. Concepts are related to real life to help students understand the broader significance of animal behavior research, including applications to human behavior and conservation.

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Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Juston Parker, Trevor Stuart-Hill,

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authorsâ ™ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

Objev podobné jako Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Juston Parker, Trevor Stuart-Hill,

Consumer Behavior, Global Edition - Michael Solomon, Cristel Russell

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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Consumer Behavior, Global Edition - Leon G. Schiffman, Joseph Wisenblit

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Objev podobné jako Consumer Behavior, Global Edition - Leon G. Schiffman, Joseph Wisenblit

Consumer Behaviour - Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master s students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content s character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: Marketing Opportunity , Marketing Pitfalls , and Multicultural Dimensions Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities. Consumer Behaviour as I See It Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work. Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour. New coverage of sustainable consumption and emerging technologies is integrated into the text. Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.

Objev podobné jako Consumer Behaviour - Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

Organizational Behavior, Global Edition - Stephen Robbins, Timothy Judge

For undergraduate and graduate courses in organizational behavior. The world s most successful organizational behavior text Organizational Behavior provides the information you want, in the language your students understand. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There s a reason why Robbins and Judge s OB textbooks have educated millions of students and have been translated into 20 languages: because of a commitment to provide engaging, cutting-edge material that helps students understand and connect with this important field of study. Hallmark features of this title Career-focused resources help students develop the skills today s employers are looking for An Employability Skills Matrix in each chapter shows the professional relevance of specific pieces of chapter content and text features. Current, real-world examples help readers understand how to apply OB concepts Each chapter opens with a real company example that demonstrates the topics that will be covered. Profiles of real company leaders throughout the text illustrate how course concepts have helped their success. Photos and captions link the chapter content to contemporary real-life worldwide situations. New and updated features of this title Content reflects the most current developments in OB research NEW and UPDATED: The new edition features over 800 new examples and references that emphasize diversity, equity, and inclusion; COVID-19 and crisis management; remote work and telecommuting; and much more. REVISED: Chapters on Diversity, Equity, and Inclusion, Communication, Culture and Change, and Stress and Health present cutting-edge perspectives on these important topics (Chapters 2, 11, 16, and 18). NEW and UPDATED: Point-Counterpoint, An Ethical Choice, and Myth or Science?expand students learning. NEW: Toward a Better World features highlight social responsibility, justice, and ethics issues facing organizations today. NEW and UPDATED: OB Polls highlight current statistics that challenge common assumptions. Assessments test students knowledge NEW: Assignable Personal Inventory Assessments allow students to personally reflect on topics related to key chapter concepts. Available only in Revel. NEW and UPDATED: End-of-chapter material, including Experiential Activities, Ethical Dilemmas, Cases, and Questions for Review, has been substantially revised.

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Applied Behavior Analysis, Global Edition - John Cooper, William Heward, Timothy Heron

Appropriate for all upper-level courses in basic principles, applications, and behavioural research methods. This text provides an accurate, comprehensive, and contemporary description of applied behavior analysis in order to help students acquire fundamental knowledge and skills. Applied Behavior Analysis provides a comprehensive, in-depth discussion of the field, offering a complete description of the principles and procedures for changing and analysing socially important behaviour. The 3rd Edition features coverage of advances in all three interrelated domains of the sciences of behaviorâ “theoretical, basic research, and applied research. It also includes updated and new content on topics such as negative reinforcement (Ch. 12), motivation (Ch. 16), verbal behavior (Ch. 18), functional behavioural assessment (Ch. 25), and ethics (Ch. 29).

Objev podobné jako Applied Behavior Analysis, Global Edition - John Cooper, William Heward, Timothy Heron

Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Math personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Math, search for: 9781292351353 Linear Algebra and Its Applications, Global Edition, 6th edition plus MyLab Math with Pearson eText. Package consists of: 9781292351216 Corporate Finance, Global Edition, 5th Edition 9781292351285 Corporate Finance, Global Edition, 5th Edition MyLab® Math with Pearson eText MyLab® Math is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin

Gain a strong foundation in the principles of economics and learn to apply them successfully in real-life scenarios. Economics of Money, Banking and Financial Markets, 13th edition, Global Edition, by Frederic S. Mishkin, brings a fresh perspective to the major questions surrounding financial policy. Drawing on his experience as former Governor of the Federal Reserve, Mishkin brings a unique viewpoint to the subject. The text guides you with helpful insights through topics covering the monetary policy process, the regulation and supervision of the financial system, and the internalisation of financial markets. The 13th edition comes packed with new examples, additional insight boxes and revised in-chapter content, making it an excellent aid for courses on money and banking or general economics. This authoritative text will ensure you are equipped with the tools to make successful decisions in both your personal and professional life. Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. Combining trusted content with digital tools, MyLab Economics personalises the learning experience and improves student results. If you would like to purchase the physical text and MyLab® Economics, search for: 9781292409603⠯Economics of Money, Banking and Financial Markets, Global Edition, 13th⠯Edition plus MyLab⠯Economics⠯with Pearson eText. Package consists of:⠯ 9781292409481 Economics of money main title 13th Edition 9781292409504 MyLab® Economics 9781292409580 Economics of money 13th Edition Pearson eText MyLab®Economics is not included. If MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team has worked with educators around the world to include content relevant to students outside the United States.

Objev podobné jako Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin

Multinational Business Finance, Global Edition - Arthur Stonehill, Michael Moffett, David Eiteman

For international finance courses. Authoritative, comprehensive coverage of contemporary international finance Multinational Business Finance trains the leaders of tomorrow s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have embedded real-world mini-cases throughout, applying the chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketplace. It takes a closer look at the types of organizations that permeate the arena, and the competition, opportunities and challenges global businesses face today. Hallmark features of this title Boost critical-thinking skills Global Finance in Practice boxes highlight how real firms and managers deal with the complexity of executing global business deals in a changing marketplace. Mini-Cases explore many of the edgier debates rising between global business, social policy and corporate social responsibility. 250 End-of-Chapter Problems assess students understanding. Proven pedagogical tools The authors use the Impossible Trinity as a unifying theoretical link across multiple subjects and chapters. A student-friendly writing style, structured presentation of material, and delivery of critical elements in a shorter framework aid student learning. A running case on a hypothetical Ireland-based firm provides a cohesive framework for the multifaceted globalization process. New and updated features of this title An introduction of new concepts and components in global business today NEW: Material examines how the changing structure of the global foreign exchange market is posing challenges for private players and public regulators and overseers. REVISED: Chapter 4 on corporate governance, including elements of ownership, financial objectives, and the growing role of activist investors, has been revised. Of special note is the growth of stakeholder capitalism and its multiple objective framework as compared to stockholder wealth maximization. NEW: In depth examination of the motivations, methods and metrics associated with currency manipulation is included. A new mini-case looks at whether China is or isn t a currency manipulator. NEW: Discussions of emerging market regimes, many recognizing they are trade-dependent economies in search of currency stability in lieu of attracting other capital account elements such as foreign direct investment, is included. EXPANDED: Coverage of international taxation places emphasis on the constantly changing US tax rates and rules. REVISED: The chapter on foreign direct investment and political risk has been revised to reflect the growing use of restrictions on convertibility, transferability, and the possibility of repudiation or expropriation.

Objev podobné jako Multinational Business Finance, Global Edition - Arthur Stonehill, Michael Moffett, David Eiteman

Biology: A Global Approach, Global Edition - Lisa Urry, Steven Wasserman, Rebecca Orr, Peter Minorsky, Neil Campbell, Michael Cain

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell s vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new features that introduce content, interactive tools, and activities aiming to help you organise a vast amount of information and make complex concepts more accessible, engaging, and exciting. Well-known for strategically integrating text and artwork, the textbook encourages you to build your individual learning skills and the confidence to participate in group discussions and assignments, inviting you to an active process of inquiry and learning. Hallmark and new features include: Chapter Openers: A question answered with a clear, simple image to help you visualise and remember concepts as you move through the chapter. Evolution sections: A focus on the evolutionary aspects of the chapter material, ending with questions and writing assignments. Key Concepts: Provide anorganisation of the framework for each chapter, reinforcing your understanding of the topics. Science in the Classroom: Annotated journal articles from the American Association for the Advancement of Science (AAAS). With engaging content and a plethora of digital and interactive tools, this leading textbook is the trusted course solution in the field, ensuring you get a pedagogical yet enjoyable learning experience. You can now review sample pages from the text here.

Objev podobné jako Biology: A Global Approach, Global Edition - Lisa Urry, Steven Wasserman, Rebecca Orr, Peter Minorsky, Neil Campbell, Michael Cain

Auditing and Assurance Services, Global Edition - Alvin Arens, Randal Elder, Mark Beasley, Chris Hogan

For core auditing courses. An integrated, up-to-date approach to auditing and assurance services Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor s decision-making processâ ”whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing environment, such as the United Kingdom s Financial Reporting Council highlighting a lack of skepticism as a major concern; the challenges of auditing crypto-assets; and the debate over climate-related risk assessment, to illustrate the nature and amount of evidence gathering needed at each engagement. Using key audit decisionsâ ”like establishing the objectives in a given audit area; identifying the risks related to the engagement; determining the evidence needed; and evaluating the evidence obtainedâ ”as its foundation, this text equips students with the skills to successfully conduct an audit according to internationally recognized financial reporting frameworks. The 18th Edition, Global Edition, contains the latest standards and codes as well as new data analysis and sample CPA-style questions to prepare students for the actual exam.

Objev podobné jako Auditing and Assurance Services, Global Edition - Alvin Arens, Randal Elder, Mark Beasley, Chris Hogan

Word Study: for Phonics, Vocabulary, and Spelling Instruction, Global Edition, 7th edition - Donald Bear, Shane Templeton, Marcia Invernizzi, Francine

Word Study offers a developmental approach, providing teachers with the resources to implement word study instruction aligned to studentsâ ™ needs at every stage of their development, from kindergarten to junior secondary. The features of words that students learn in spelling enhance their reading skills, just as reading illuminates their spelling, vocabulary and writing. The awareness and appreciation of how students construct this knowledge empowers teachers to both advocate for developmental instruction and help students succeed in literacy learning. This approach gets results and stands in sharp contrast to most spelling programs that ask students to memorise rules and words. Systematic, teacher-directed and student-centred, this seminal text, now in its seventh edition, is underpinned by an evidence-based approach and academic rigour that makes this text a practical and engaging way for teachers to study word features, sound, pattern and meaning with students. The spelling inventories enable teachers to assess and then track student progress, while word sorts and word study games foster critical thinking by involving students in discussion, analysis and reflection. Accompanying the print book is the companion website for Word Study, an online tool that provides educators with a way to engage students in interactive word study. Features include automatically scored spelling inventories, interactive word sorts, printable game templates and data reporting and oversight for grouping and assistance to monitor student progress. There are five stage-specific word sort companions for Word Study for Phonics, Vocabulary and Spelling Instruction. All books have been adapted for Australian classrooms with British English spelling and Australian pronunciation. All titles are available in print and as eBooks. Sample pages Preview sample pages from Word Study for Phonics, Vocabulary and Spelling Instruction, 7th Edition, Global Edition at the following link: https://www.pearson.com/en-au/schools/media/ct3bjxgw/words-their-way_word-study-for-phonics-vocabulary-and-spelling-7e_sample.pdf

Objev podobné jako Word Study: for Phonics, Vocabulary, and Spelling Instruction, Global Edition, 7th edition - Donald Bear, Shane Templeton, Marcia Invernizzi, Francine

Brock Biology of Microorganisms, Global Edition - Daniel Buckley, W. Sattley, Michael Madigan, Jennifer Aiyer, David Stahl

Get a solid understanding of the major concepts in microbiology with a textbook t hat offers cutting-edge research findings, powerful tools, and visuals. Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, offering powerful, accurate, yet accessible content surrounding the basic concepts of microbiology. The text guides you through the six major themes of microbiology â ” Evolution, Cell Structure and Function, Metabolic Pathways, Information Flow and Genetics, Microbial Systems, and the Impact of Microorganisms â ” as outlined by the American Society for Microbiology Conference on Undergraduate Education (ASMCUE). Following a modern robust approach, the book supports your knowledge of the genomics and other omics maze - concepts that are fundamental to the field and have transformed and revolutionised microbiology. Furthermore, it provides concrete examples of how powerful tools have allowed microbiologists to probe deeper and further into the microbial world than ever before.

Objev podobné jako Brock Biology of Microorganisms, Global Edition - Daniel Buckley, W. Sattley, Michael Madigan, Jennifer Aiyer, David Stahl

International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

Gain an understanding of the international business markets like a professional using this bestselling text. International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes. With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student. If you would like to purchase the physical text and MyLab® Management, search for; 9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText. Package consists of: 9781292403274 International Business, Global Edition, 17th Edition 9781292403427 International Business, Global Edition, 17th Edition MyLab® Management 9781292419961 International Business, Global Edition, 17th Edition Pearson eText MyLab® Management is not included. Students, if MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States.

Objev podobné jako International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:⠯ 9781292403694⠯Management Information Systems, Global Edition, 17th⠯Edition plus MyLab⠯MIS⠯with Pearson eText. Package consists of:⠯ 9781292403281 Management Information Systems, Global Edition, 17th Edition 9781292403601 Management Information Systems, Global Edition, 17th Edition MyLab®MIS 9781292417752 Management Information Systems, Global Edition, 17th Edition Pearson eText MyLab®MIS is not included. If MyLab is a recommended component, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition.

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Mind and Heart of the Negotiator, The, Global Edition - Leigh Thompson

Thist itle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate-level business courses that coverthe skills of negotiation. Delve into the mind and heart of the negotiator to enhance yournegotiation skills The Mind and Heart of the Negotiator isdedicated to individuals who want to improve their ability to negotiateâ ”whetherin multimillion-dollar business deals or personal interactions. This textexplains what to do and what to avoid at the bargaining table, facilitated byan integration of theory, scientific research, and real-world application.The 7th Edition contains new and updated exercises,statistics, and examples from business, politics, and personal life spanningthe globe to illustrate effective, as well as ineffective, negotiation skills.Armed with these, students will be ready to improve their relational as well aseconomic outcomes.

Objev podobné jako Mind and Heart of the Negotiator, The, Global Edition - Leigh Thompson

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

Understanding Applied Behavior Analysis, Second Edition - Albert J. Kearney

This introductory guide to ABA demystifies the often complex terminology, the underlying principles, and commonly-used procedures of ABA using accessible, everyday language.This revised and updated edition reflects recent developments and introduces new key terms. Albert J. Kearney explains the kinds of learning and reinforcement processes that form the basis of ABA programs. Having covered these essential principles, he describes how the science of behavior analysis can be effectively applied to real life behavior problems. He looks at how behavior is assessed and various intervention techniques that are often employed with children who have autism and other special needs. Having laid these essential foundations, Kearney touches on more advanced topics: the applications of ABA in behavioral education, such as precision teaching and programmed instruction.

Objev podobné jako Understanding Applied Behavior Analysis, Second Edition - Albert J. Kearney

Introduction to Econometrics, Global Edition - Mark Watson, James Stock

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject s theoretical background, building on the philosophy that applications should drive the theory, not the other way around. The latest edition maintains the focus on currency, focusing on empirical analysis and incorporating real-world questions and data by using results directly relevant to the applications. The text contextualises the study of Econometrics with a comprehensive introduction and review of economics, data, and statistics before proceeding to an extensive regression analysis studying the different variables and regression parameters. With a large data set increasingly used in Economics and related fields, a new chapter dedicated to Big Data will help you learn more about this growing and exciting area. Sharing a variety of resources and tools to help your understanding and critical thinking of the topics introduced, such as General Interest boxes, or end-of-chapter, and empirical exercises and summaries, this industry-leading text will help you acquire a sophisticated knowledge of this fascinating subject. Reach every student by pairing this text with Pearson MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab® personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab Economics search for: 9781292264561 Introduction to Econometrics, 4th Edition, Global Edition with MyLab Economics Package consists of: 9781292264455 Introduction to Econometrics, 4th Edition, Global Edition 9781292264516 Introduction to Econometrics, 4th Edition, Global Edition MyLab Economics 9780136879787 Introduction to Econometrics, 4th Edition, Global Edition Pearson eText Pearson MyLab® Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab® Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Introduction to Econometrics, Global Edition - Mark Watson, James Stock

Consumer Lending in Theory and Practice (9788024632551)

Elektronická kniha - autor Petr Teplý, 188 stran, česky This book deals with consumer lending from both theoretical and empirical points of view. In the theoretical section, it book analyses the wider context of financial literacy, household indebtedness and the global consumer credit market including relevant legal, regulatory and risk management issues. In the empirical section, the book uses The Navigator of Responsible Lending as an evaluation tool to assess both bank and non-bank consumer credit providers in the Czech Republic. Although our empirical research is done as a case study on the Czech Republic, its basic ideas might be easily applied to other countries as well. Enclosures to the book include additional texts relevant to consumer lending (including case studies and an unofficial English translation of the Czech Consumer Credit Act) and therefore provide the reader with several perspectives on the topic.

Objev podobné jako Consumer Lending in Theory and Practice (9788024632551)

CCEA GCSE Learning for Life and Work Second Edition - Amanda McAleer, Michaella McAllister, Joanne McDonnell

Exam Board: CCEALevel: GCSESubject: Learning for LifeFirst Teaching: September 2017First Exam: June 2019Enable students to critically engage with the new content and assessment requirements with this fully updated edition of the market-leading Student s Book for CCEA GCSE Learning for Life and Work- Provides complete coverage of the new content and assessment requirements with support at every stage from experienced teachers and subject experts David McVeigh, Michaella McAllister and Amanda McAleer- Prepares students for assessment with skills-building activities, practice questions and structured guidance on how to approach questions successfully- Helps engage students through accessible diagrams, research activities and a bank of up-to-date case study material- Develops subject knowledge through clear and detailed coverage of the key content structured around the specification

Objev podobné jako CCEA GCSE Learning for Life and Work Second Edition - Amanda McAleer, Michaella McAllister, Joanne McDonnell

Global Marketing, Global Edition - Mark Green, Warren Keegan

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketingâ ™s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara

For undergraduate courses in risk managementand insurance. Principles and practices: Managing risk withconsumer considerations Redja s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revised, the 14thEdition covers global topics ranging from natural disasters andterrorism, to domestic issues like the ever-evolving Affordable CareAct and healthcare reform. Principles sets itselfapart by placing primary emphasis on insurance consumers and blends basic riskmanagement and insurance principles with consumer considerations, allowingstudents to apply basic concepts to their own personal risk management andinsurance programs.

Objev podobné jako Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara

Fundamentals of Investing, Global Edition - Lawrence Gitman, Scott Smart, Michael Joehnk

For undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment Decisions Fundamentals of Investing helps students make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. The Thirteenth Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to a student audience. With the help of examples throughout, students learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching students to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals. MyFinanceLab(TM) not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Fundamentals of Investing, Global Edition - Lawrence Gitman, Scott Smart, Michael Joehnk

Foundations of Behavioral Neuroscience, Global Edition - Melissa Birkett, Neil Carlson

Gain a strong foundation in the theory and practice of Behavioural Neuroscience with this comprehensive text. Foundations of Behavioral Neuroscience, 10th edition, Global Edition, by Neil R. Carlson and Melissa A. Birkett, offers a concise yet comprehensive introduction to behavioural neuroscience. Incorporating a good balance of human and animal studies, the authors expertly guide you through the subject helping you grasp the key concepts. The text ensures you are well equipped with strong theoretical knowledge, but also teaches you how to apply theory and research findings to real life, as well as how to better understand your own behaviour. The 10th edition brings with it fresh perspectives from new co-author Melissa Birkett, as well as incorporating the latest studies in this rapidly changing field. Additions to this version include a new chapter on movement added in response to faculty feedback. Perfect for courses in Physiological Psychology or Biopsychology, this text will equip you with the skills to excel in your course. Organise your students learning and improve results with the Revel® Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience ⠔ anytime, anywhere, on any device. If you would like to purchase the Revel® version of this text, search for: 9781292349565 Revel for Foundations of Behavioural Neuroscience, Global Edition, Instant Access.

Objev podobné jako Foundations of Behavioral Neuroscience, Global Edition - Melissa Birkett, Neil Carlson

A Straightforward Guide to Buying, Selling and Renting out a P roperty - Frank Worth

A Straightforward Guide to Buying Selling and Renting Out Your Property-Revised Edition-is a comprehensive and clear guide for all who are involved in the purchase, sale or renting of property. This book is particularly relevant now considering the current property market, the uncertainties created by COVID 19 and the need to be aware of the fundamental points when buying selling and renting in 2022. The book covers all aspects of the sales and purchase process including auctions and is up to date to 2022.

Objev podobné jako A Straightforward Guide to Buying, Selling and Renting out a P roperty - Frank Worth