universal principles of typography elliot jay stocks

Universal Principles of Typography - Elliot Jay Stocks

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: Characters & GlyphsFont v. TypefaceHierarchyInclusivityOpenTypePairing typeRhythmWeb fontsEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of Interior Design - Chris Grimley, Kelly Harris Smith

This pocket-size version of Universal Principles of Interior Design features the concepts and guidelines included in the original version in a handy, take-along size. Master the art of interior design through the 100 laws, guidelines, ideas, and general considerations in this comprehensive, cross-disciplinary encyclopedia. It’s the one reference interior designers need—for professionals and nonprofessionals alike. Richly illustrated and easy to navigate, The Pocket Universal Principles of Interior Design pairs clear explanations of each concept with visual examples of the ideas applied in practice. Featured principles are as diverse as: Biomimicry Color Theory Health, Safety, and Welfare Pattern Sustainability Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principles. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Universal Principles of Design, Updated and Expanded Third Edition - William Lidwell, Jill Butler, Kritina Holden

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland

This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of UX - Irene Pereyra

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of Design - William Lidwell

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there''s a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

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Universal Principles of Color - Maggie Maggio, Stephen Westland

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of Branding - Mark Kingsley

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Universal Principles of UX - Irene Pereyra

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Typography Idea Book - Steven Heller, Gail Anderson

"This book is a short read, perfectly pitched at those looking to take their first step into the world of typography" CreativeBloq"Geared towards helping you evolve different typographic styles, the book […] is packed with practical techniques and iconic examples" – Creative BoomPlaying with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric, and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world, visible in all areas of popular culture. Beautifully illustrated, this book presents images from leading designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts, including web design, logo design and branding.Geared towards helping you evolve different typographic styles, The Typography Idea Book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand–lettering, vectorizing, novelty typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs.From the introduction:"Not every designer is a good, much less a great, typographer. Actually, to be a great typographer you have to be a highly skilled graphic designer in the first place. Typography is, arguably, the most important component of graphic design. It requires a distinct ability to make readable messages while expressing, emoting and projecting concepts to audiences, large and small.Typography can be copied and, therefore, it can be taught. Like the classical painting student learning to perfect the rendering of human form by repeatedly drawing from the same plaster cast, the best way to learn typography is to do it over and over again. Theory is fine, but practice is necessary in order to develop a visceral feeling about the way letters sit on a page or screen. You must know if they are in harmony, or unsuited to marriage. Playing with typographic puzzle pieces is one of the joys of typography. While the end result must be understandable – though please note that doesn''t necessarily mean legible, for illegibility is relative and what is illegible can often be deciphered – the process can be intuitive. What you see is more than what you get: playing with type is an opportunity to create typographic personalities both for yourself and for your clients.This book is geared towards helping you evolve different typographic characters or styles, or perhaps even your specific design signature. What this book is not is a tutorial in typographic basics – kerning, spacing, selecting, and so on. There are many excellent existing volumes that will give you that essential knowledge. Our intention here is to lay out many of the fun, esoteric and eccentric options a typographer has at his or her disposal. These ''commonly uncommon'' approaches include type transformation and mutation, as well as puns and metaphors, and typographic pastiche and quotation.In other words if typographic basics are the ''main course'' in your typographic feeding frenzy, the ideas herein are the dessert. It''s time to indulge yourself in what is offered on the menu of typographic confections." – Steven Heller and Gail Anderson

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Arcade Game Typography - Toshi Omagari

Arcade Game Typography presents readers with a fascinating new world of typography – the pixel typeface. Video game designers of the 70s, 80s and 90s faced colour and resolution limitations that stimulated incredible creativity: with letters having to exist in an 8x8 square grid, artists found ways to create expressive and elegant character sets within a tiny canvas. Featuring pixel typefaces carefully selected from the first decades of arcade video games, Arcade Game Typography presents a previously undocumented ‘outsider typography’ movement, accompanied by insightful commentary from author Toshi Omagari, a Monotype typeface designer himself, and screenshots of the type in use. Exhaustively researched, this book gathers an eclectic typography from hit games such as Super Sprint, Pac-Man, After Burner, Marble Madness, Shinobi, as well as countless lesserknown gems. The book presents its typefaces on a dynamic and decorative grid, taking reference from high-end type specimens while adding a suitably playful twist. Unlike print typefaces, pixel type often has bold colour ‘baked in’ to the characters, so Arcade Game Typography looks unlike any other typography book, fizzing with life and colour.

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Order of the Night Jay (Book 2): The River Rises - Jonathan Schnapp

Calling all comics-loving campers! Return to the wilderness with nervous bear Frank and excitable raccoon Ricky as they dive deeper into the long-lost (and supernatural) secrets of Camp Jay Bird.Frank is in big trouble. Sure, meeting Ricky made Camp Jay Bird less lonely…but they broke camp rules and made enemies of all the other scouts. Oh, and they released something dark and scary in the forest that might be out to get them! But camp is far from over, and Frank''s journey is about to get even rockier when they all take a canoe trip down the river. Add in a friendly ghost, a secret stash, and a half-empty journal, and Frank is well on his way to meeting the Order of the Night Jay.

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Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

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Lehninger Principles of Biochemistry - Michael Cox, Nelson David L.

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle. The 8th edition has been fully updated for focus, approachability, and up-to-date content. New and updated end-of-chapter questions -all available in the Achieve problem library with error-specific feedback and thorough solutions. These questions went through a rigorous development process to ensure they were robust, engaging and accurate. Lehninger Principles of Biochemistry, 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry. Text features and digital resources in the new Achieve platform emphasize this focus on the principles, while coverage of recent discoveries and the most up-to-date research provide fascinating context for learning the dynamic discipline of biochemistry. Achieve supports educators and students throughout the full range of instruction, including assets suitable for pre-class preparation, in-class active learning, and post-class study and assessment. The pairing of a powerful new platform with outstanding biochemistry content provides an unrivaled learning experience.

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Universal Methods of Ethical Design - Colin Gray, Sai Shruthi Chivukula

Cultivate a socially responsible design process with Universal Methods of Ethical Design, the first comprehensive survey of ethically centered design practices.Are you ready to design for good? Join the growing movement of designers, technologists, and organizations embracing ethical design principles to drive meaningful change. This essential resource introduces practical methods and frameworks that foster ethical awareness, action, and reflection throughout the design process. These supports appear in this book in varied forms, including methods, theoretical frameworks, conceptual frameworks, and principles.Discover actionable strategies across every design phase, including:User Research – Gather insights with empathy and integrity.Design Scoping – Define goals that align with ethical values.Ideation & Concept Generation – Spark ideas rooted in social responsibility.Testing & Evaluation – Assess impact with fairness and transparency.Product Launch – Deliver solutions that prioritize people and the planet.Explore diverse, accessible methods that weave ethics into your workflow—covering critical topics like feminist design, activism, privacy and security, legal policy, and governance.Each method is presented in a clear two-page format:Page One offers a concise definition, in-depth explanation, real-world applications, and practical guidelines—with sidenotes for added insights and references.Page Two features visual examples and graphics to deepen understanding.Whether you’re a designer, engineer, manager, or student, Universal Methods of Ethical Design is your essential reference for building socially responsible and impactful designs.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Principles of Behavior - Richard W. Malott

Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text’s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinner’s approach and terminology. This edition also features a new full-color design and over 400 color figures, tables, and graphs.Principles of Behavior is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a week’s worth of coursework. The text can also function as the first step in a student’s journey into becoming a professional behavior analyst at the BA, MA, or PhD/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks.The text is supported by a set of PowerPoint slides with figures, tables, and graphs for every chapter and a robust test bank with multiple choice, fill in the blank, matching, and short answer questions for every chapter for a total of over 1,500 questions.

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Principles of Sustainable Business - Eveline van Mil, Rob van Tulder

The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are also criticized for not contributing sufficiently to society’s grand challenges. An increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world creates serious governance gaps that not only require new ways of regulation, but also new ways of doing business. Can companies effectively contribute to sustainable development and confront society’s systemic challenges?Arguably the most important frame to drive this ambition was introduced and unanimously adopted in 2015: the Sustainable Development Goals (SDGs). The SDG-agenda not only defines a holistic set of global goals and targets, but also foundational principles to guide meaningful action to their achievement by 2030. Multinational companies have signed up to the SDGs as the world’s long-term business plan. Realizing the SDGs provides a yearly $12 trillion investment and growth opportunity, while creating hundreds of millions of jobs in the process. But progress is too slow – witnessing society’s inability to deal with pressing human, ecological, economic and health crises – whilst the vast potential for societal value creation remains underutilized. This book provides a timely account of the systemic, strategic and operational challenges that need to be addressed to enhance the effectiveness of corporate involvement in society, by using the SDGs as the leading principles-based framework for actionable, powerful and transformative change.Principles of Sustainable Business is written for graduate and postgraduate (executive) students, policymakers and business professionals who want to understand the complex challenges of global sustainability. It shows how companies can design and implement SDG-relevant strategies at three levels: the macro level, to assess whether the SDGs present wicked problems or opportunities; the micro level, to develop and operationalize innovative business models, design new business cases and navigate organizational transition trajectories; and the meso level, to develop fit-for-purpose cross-sector partnering strategies. Principles of Sustainable Business presents innovative tools embedded in a coherent sequence of analytical frameworks that can be applied in courses for students, be put into practice by business professionals and used by action researchers to help companies contribute to the Decade of Action.

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Empire of the Dawn - Jay Kristoff

THE INSTANT NEW YORK TIMES BESTSELLERFrom Jay Kristoff, New York Times bestselling author of the Empire of the Vampire and Empire of the Damned, comes the epic conclusion to the #1 internationally bestselling series.From holy cup comes holy light;The faithful hand sets world aright.And in the Seven Martyrs' sight,Mere man shall end this endless night.Gabriel de Leon has lost his family, his faith, and his last hope of ending the endless night-the Holy Grail, Dior. With no desire left but vengeance, he and a band of loyal brothers journey into the war-torn heart of the Augustin Empire to claim the life of the Forever King.Unbeknownst to the Last Silversaint, the Grail still lives-speeding towards Augustin's besieged capital in the frail hope of ending Daysdeath forever. But deadly treachery awaits within the halls of power, and the Forever King's legions march ever closer. Gabriel and Dior will be drawn into a final battle that will shape the very fate of the Empire, but as the sun sets for what may be the last time, there will be no-one left for them to trust.Not even each other.

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Empire of the Dawn - Jay Kristoff

From holy cup comes holy light; The faithful hands sets world aright. And in the Seven Martyrs’ sight, Mere man shall end this endless night. Gabriel de León has lost his family, his faith, and his last hope of ending the endless night – the Holy Grail, Dior. With no desire left but vengeance, he and a band of loyal brothers journey into the war-torn heart of the Augustin Empire to claim the life of the Forever King. Unbeknownst to the Last Silversaint, the Grail still lives – speeding towards Augustin’s besieged capital in the frail hope of ending Daysdeath forever. But deadly treachery awaits within the halls of power, and the Forever King’s legions march ever closer. Gabriel and Dior will be drawn into a final battle that will shape the very fate of the Empire, but as the sun sets for what may be the last time, there will be no-one left for them to trust. Not even each other. From Sunday Times bestselling author of The Nevernight Chronicle, Jay Kristoff, comes the epic conclusion to the #1 internationally bestselling series.

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Principles of Good Administration and Guarantees of their Application in Practice in Ukraine and the Czech Republic - Kateřina Frumarová

The publication focuses on a critical analysis of the state of public administration in both countries, as well as on the individual principles of good administration, their legal anchoring, and their practical application. At the same time, attention is also paid to selected guarantees of the realization of good public administration in practice, in particular judicial control and the powers of the ombudsman.*****The main objective is to contribute to a wider awareness of the principles of good public administration, their consistent application in practice and mutual inspiration and improvement of the situation in public administration in both democratic countries.***********************Publikace se zaměřuje jak na kritickou analýzu stavu veřejné správy v obou zemích, tak i na jednotlivé principy dobré správy, na jejich právní zakotvení, ale i na jejich praktické uplatňování. Současně je pozornost věnována i vybraným zárukám realizace dobré veřejné správy v praxi, zejména soudní kontrole a působnosti ombudsmana.*****Hlavním cílem je přispět k širšímu povědomí o principech dobré veřejné správy, jejich důslednému uplatňování v praxi a vzájemné inspiraci a zlepšování situace ve veřejné správě v obou demokratických zemích.

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Principles of Logo Design - George Bokhua

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

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The 5 Principles of Parenting - Dr Aliza Pressman

Let go of perfect and become a transformative, positive influence in a child''s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman.''My go-to for how we all, including ourselves, raise good humans!'' Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we''ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn''t presume to tell you how to parent with "my way is right" advice because the science is clear: There''s no one "right" way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that''s aligned with your own values and with your children''s unique temperaments. Whether you''re in the trenches with a toddler or a tween (because spoiler alert: the tantrums of childhood mirror of the tantrums of adolescence), it''s never too late to learn to use these 5 principles to reparent yourself and help your kids build the resilience they need to thrive. Through practice and normalizing imperfection, along the way you''ll discover the person you''re ultimately raising is yourself. By becoming more intentional people, we become better parents. By becoming better parents, we become better people. Let''s get started.

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Universal Methods of Design, Expanded and Revised - Bella Martin, Bruce Hanington

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

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An Essay on Typography - Eric Gill

Eric Gill''s opinionated manifesto on typography argues that ''a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture''. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design.''Written with clarity, humility and a touch of humour . . . timeless and absorbing'' Paul Rand, The New York Times''His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill'' GuardianHow do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.

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Principles of Toxicology - Karen E. Stine, Thomas M. Brown

Reflecting the broad and interdisciplinary nature of toxicology, this third edition of Principles of Toxicology explores the biochemical, physiological, and environmental aspects of the subject.This new edition is updated and revised to include reference to several major new directions in the science of toxicology, including significant changes in thinking about cancer and carcinogenesis as well as the rapid expansion of toxicogenomics. The book also includes new chapters on topics of timely interest such as radiation, food safety, and natural toxins.As in previous editions, chapters combine background material in the appropriate discipline—which helps readers review and remember the basics—with new information on toxicology to stress key principles and concepts. Also included is a selection of updated case studies through which principles and concepts are applied to real-world issues. The book features an extensive cross-referencing system linking all sections and enhancing the integration of material, thus helping readers tie it all together. It also includes an appendix of selected toxicants that describes chemical structure, category of use, and toxicity. These features make specific information quick and easy to find. The easy-to-follow format and clear presentation of information in this book will make this one of the most useful references on your shelf.

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Wolpert's Principles of Development - Lewis Wolpert, Alfonso Martinez Arias, Marysia Placzek, Cheryll Tickle

Wolpert''s Principles of Development, the latest edition of the prize-winning textbook, opens up the fascinating field of developmental biology to undergraduates studying biology, medicine, and veterinary science. By focusing on the underlying processes shared by diverse organisms, the textbook lays the foundation for a deep understanding. Key features - An emphasis throughout on the underlying principles - which underpin the commonalities between different organisms and their development - enables students to get a clear sense of the ''big picture'' of the subject. - Custom-drawn artwork and integrated animations and videos help to make the visualisation of processes and mechanisms in this challenging subject as straightforward as possible. - Medical Boxes explore key developmental diseases and explain how developmental biology furthers our understanding human health and disease. Further experimental detail, including Experimental Boxes, from both classic and current research, demonstrates ''how we know what we know''. - Also available as an e-book enhanced with learning objectives, self-assessment interactive quizzes and multi-media content to offer a fully immersive experience and extra learning support. New to this edition - Chapter 7, a new chapter on Embryonic stem cells, embryo models, and regenerative medicine, to ensure the book''s coverage stays up to date with this very active area of developmental biology research. - Chapters 3 and 4 on vertebrate development have been restructured and updated, especially in relation to mouse development, to ensure major concepts and principles are explained with recent supporting experimental evidence. - Chapter 10 on the nervous system has been completely revised and updated, with more emphasis on neural tube patterning. - Chapter 14, which covers nematodes and sea urchins, now appears online as part of the ebook. - There are more examples of the use of CRISPR to address problems like sickle cell disease (Ch6), and evolution of limbs from fins (Ch13). - Examples of single-cell RNA sequencing can be found throughout the book (Ch3, Ch6, Ch7, Ch10, Ch11, Ch12). - Smaller revisions, updates, and new figures have been included throughout. Digital formats and resources The seventh edition is available for students and institutions to purchase in a variety of formats: the e-book and Science Trove offer a mobile experience and convenient access along with interactive self-test questions, videos, flashcards, supplementary materials, functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks

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Principles of the Bata Management System (978-80-906540-3-7)

Kniha - autor Zdeněk Rybka, 198 stran, anglicky, brožovaná bez přebalu lesklá The book Principles of Bata Management System belongs to the so-called post-Bata literature. These books could only be published by the authors after 1990 due to political restrictions. Zdenek Rybka graduated from Bata School of Labour. He used Bata´s principles throughout his career not only in all the job positions he held, but also in his private life. The book presents dozens of Bata´s principles, which the author describes based on personal experience. It also describes Tomas Bata in his individual roles and positions. The chapters are readable, concise and short. The reader is thus able to get acquainted with the basic topics and areas of the Bata management system throughout the 30 chapters. The book is intended for anyone who needs to quickly get an overview of Bata management system and the personality of Tomas Bata. Also for anyone, who is at the same time interested in...

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Principles and Practices of Assessment - Ann Gravells

This is a core text for anyone training to be (or working as) an assessor in the further education and skills sector.  Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. The book takes you through all the information you need to know, opening up the topic for learning in a really accessible way. Interactive activities are included throughout, and real examples of assessment in practice are included. The book also includes examples of completed assessment documents. It is a comprehensive text, covering: • principles of assessment • planning for assessment • types and methods of assessment • assessment practice • giving feedback • recording progress and achievement • quality assurance • evaluation The updated 4th edition includes new content on: the assessor coach role end-point assessment the role of technology in assessment and quality assurance online assessment theories, principles and models of reflection and evaluation

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Principles of Neural Science, Sixth Edition - Eric Kandel, Steven Siegelbaum, Sarah H. Mack, John D. Koester

The gold standard of neuroscience texts―updated with hundreds of brand-new images and fully revised content in every chapterA Doody''s Core Titles for 2024 & 2023! For more than 40 years, Principles of Neural Science has helped readers understand the link between the human brain and behavior. As the renowned text has shown, all behavior is an expression of neural activity and the future of both clinical neurology and psychiatry is dependent on the progress of neural science. Fully updated, this sixth edition of the landmark reference reflects the latest research, clinical perspectives, and advances in the field. It offers an unparalleled perspective on the the current state and future of neural science. This new edition features:Unmatched coverage of how the nerves, brain, and mind functionNEW chapters on: - The Computational Bases of Neural Circuits that Mediate Behavior - Brain-Machine Interfaces - Decision-Making and ConsciousnessNEW section on the neuroscientific principles underlying the disorders of the nervous systemExpanded coverage of the different forms of human memoryHighly detailed chapters on stroke, Parkinson’s disease, and multiple sclerosis2,200 images, including 300 new color illustrations, diagrams, radiology studies, and PET scansPrinciples of Neural Science, Sixth Edition benefits from a cohesive organization, beginning with an insightful overview of the interrelationships between the brain, nervous system, genes, and behavior. The text is divided into nine sections: Part I: Overall Perspective provides an overview of the broad themes of neural science, including the basic anatomical organization of the nervous system and the genetic bases of nervous system function and behavior.Part II: Cell and Molecular Biology of Cells of the Nervous System examines the basic properties of nerve cells, including the generation and conduction of propagated signaling. Part III: Synaptic Transmission focuses on the electrophysiological and molecular mechanism of synaptic transmission with chapters on neuronal excitability, neurotransmitters, and transmitter release. Part IV: Perception discusses the various aspects of sensory perception, including how information from the primary organs of sensation is transmitted to and processed by the central nervous system. Part V: Movement considers the neural mechanisms underlying movement and examines a new treatment that addresses how the basal ganglia regulate the selection of motor actions and instantiate reinforcement learning. Part VI: The Biology of Emotion, Motivation and Homeostasis examines the neural mechanisms by which subcortical areas mediate homeostatic control mechanisms, emotions, and motivation. Part VII: Development and the Emergence of Behavior looks at the nervous system from early embryonic differentiation to the formation and elimination of synapses. Part VIII: Learning, Memory, Language and Cognition expands on the previous section, examining the cellular mechanisms of implicit and explicit memory storage, as well as decision-making and consciousness. Part IX: explores the neural mechanisms underlying diseases and disorders of the nervous system, including autism spectrum disorder, epilepsy, schizophrenia, and anxiety.

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Harrison's Principles of Internal Medicine, Twenty-First Edition (Vol.1 & Vol.2) - Anthony Fauci, Stephen Hauser, Joseph Loscalzo, J. Larry Jameson, D

The Voice of Clinical ReasonA Doody''s Core Title for 2024 & 2023! Harrison’s Principles of Internal Medicine is the world''s most trusted clinical medicine text—and a superb resource for learning the art and science of clinical reasoning. Recognized by healthcare professionals worldwide as the leading authority on applied pathophysiology and clinical medicine, Harrison’s Principles of Internal Medicine provides the informational foundation you need for the best patient care possible. This new edition is fully updated with timely new chapters and essential updates across the spectrum of internal medicine. Written and edited by the world’s top experts in their respective fields, this landmark guide provides comprehensive, accurate, and essential coverage of the pathogenesis, diagnosis, and treatment of disease. Harrison’s is world-renowned as the most authoritative source for: • Clear, concise schemas that facilitate the generation of differential diagnoses to reason efficiently through complex real world clinical cases• The physiologic and etiologic basis of signs and symptoms, which are covered through a wealth of unsurpassed expert guidance and linked to the disease-specific chapters that follow• Updated clinical trial results and recommended guidelines • Excellent and extensive visual support, including radiographs, clinical photos, schematics, and high-quality drawings• Coverage of both therapeutic approaches and specific treatment regimens• Practical clinical decision trees and algorithms• Organ/system-specific sections, with clinically relevant pathophysiology and practical clinical advice on the approach to the patient, strategies towards building a differential diagnosis, outstanding clinical algorithms and diagnostic schema, a wealth of clinical images and diagrams, current clinical guidelines, and general and specific approaches to therapyHarrison’s remains the most trusted resource in a world influenced by endless sources of medical information. The most timely and comprehensive updates from the world’s top experts are featured in the 21st edition: • Current coverage of the diagnosis and treatment of diseases, from COVID to dementia to sepsis to multiple sclerosis to lung cancer• Updated content that reflects new approved therapeutics and new practice-changing guidelines and evidence summaries• More than 1000 clinical, pathological, and radiographic photographs, diagnostic and therapeutic decision trees, and clear schematics and diagrams describing pathophysiologic processes• Numerous atlases featuring curated collections of important visual aspects of diagnosis and management• Updated and time-saving curation and synthesis of established and new medical literature and studies• Clinically relevant coverage of disease mechanics and pathophysiology, and related therapeutic mechanisms

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Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara

For undergraduate courses in risk managementand insurance. Principles and practices: Managing risk withconsumer considerations Redja''s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revised, the 14thEdition covers global topics ranging from natural disasters andterrorism, to domestic issues like the ever-evolving Affordable CareAct and healthcare reform. Principles sets itselfapart by placing primary emphasis on insurance consumers and blends basic riskmanagement and insurance principles with consumer considerations, allowingstudents to apply basic concepts to their own personal risk management andinsurance programs.

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Principles of Islamic Jurisprudence - Mohammad Hashim Kamali

This third edition of the best-selling title Principles of Islamic Jurisprudence has been completely revised and substantially enlarged. In this work, Prof Kamali offers us the first detailed presentation available in English of the theory of Muslim law (usul al-fiqh). Often regarded as the most sophisticated of the traditional Islamic disciplines, Islamic Jurisprudence is concerned with the way in which the rituals and laws of religion are derived from the Qur''an and the Sunnah—the precedent of the Prophet. Written as a university textbook, Principles of Islamic Jurisprudence is distinguished by its clarity and readability; it is an essential reference work not only for students of Islamic law, but also for anyone with an interest in Muslim society or in issues of comparative Jurisprudence.

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Principles of Transition Finance Investing - C. Robin Castelli

Leverage science-based models for the identification of profitable investment theses Principles of Transition Finance Investing: Finding Alpha in a World Adapting to Climate Change shows how to leverage science-based models used by the largest banks in the world for their climate scenario analysis exercises and turn them into useful tools for the identification of profitable investment theses for venture capital, private equity, and private credit. This book includes deep-dive examples applied to transition finance opportunities in selected areas such as geothermal energy, farmland in northern latitudes, and energy efficiency reconversion for buildings. The book provides readers with: An understanding of what transition finance is and how it is the foundation of the next industrial revolution that humanity is facing in the second and third quarters of the 21st centuryThe types of funds and strategies that the quantitative methodology identifies, explaining their characteristics and timeframesSteps to build and run an end-to-end framework of climate models for investment purposes Principles of Transition Finance Investing: Systematic Portfolio Building in The Era of Climate Change is an essential guide for professional investors and financial practitioners to invest in a manner that will generate profit while achieving results that are good for the environment and societies.

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Places and Names - Elliot Ackerman

SHORTLISTED FOR THE BRITISH ARMY MILITARY BOOK OF THE YEAR AWARD 2020 ''A superb, unique, and unforgettable story of war and death, fear and cruelty, above all the horrors and allure of combat'' Simon Sebag Montefiore''One of the most profound books I have ever read about the real nature of war and the abstract allure of the ideas and the bloodshed that fuels it'' Jon Lee Anderson, author of The Fall of BaghdadAn astonishing account of the nature of war from acclaimed novelist and decorated former US marine Elliot AckermanIn a refugee camp in southern Turkey, Elliot Ackerman sits across the table from Abu Hassar, who fought for Al Qaeda in Iraq and has murky connections to the Islamic State. At first, Ackerman pretends to have been a journalist during the Iraq War, but after he establishes a rapport with Abu Hassar, he reveals that in fact he was a Marine. The two men then compare their fighting experiences in the Middle East, discovering they had shadowed each other for some time: a realisation that brings them to a strange kind of intimacy.Elliot Ackerman''s extraordinary memoir explores the events that led him to come to this refugee camp and what, unable to forget his time in battle, he hoped to find there. Moving between his recent time on the ground as a journalist in Syria and his Marine deployments in Iraq and Afghanistan, he creates a work of astonishing atmospheric pressure, one which blends the American experience with the perspectives and stories of the Arab world, and draws a line between them.At once an intensely personal book about the terrible lure of combat and a brilliant meditation on the meaning of the past two decades of strife for the region and the world, Places and Names bids to take its place among our greatest books about modern war.

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The Principles of Secularism - George Jacob Holyoake

The Principles of Secularism by George Jacob Holyoake is a foundational text advocating for the separation of church and state and promoting secularism as a guiding principle for public policy and social reform. Holyoake's work delves into the philosophical underpinnings of secularism, emphasizing the importance of free thought, rationalism, and religious criticism. Through a discussion of ethical principles and humanism, the book argues for a secular approach to governance and education, aiming to protect civil rights and promote enlightenment ideas. Holyoake's text offers a compelling critique of religious influence on public affairs, advocating for a framework where secular ethics guide societal norms and policies. Written in the 19th century, the book reflects Holyoake's commitment to rational discourse and social reform, presenting a vision for a society where secularism fosters an inclusive and progressive environment free from religious dominance.

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Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Guide - for 2026, 2027 exams - Jennifer Stafford-Brown

Resources designed to support learners of the new next generation BTEC First in Applied Science: Principles of Applied Science specification*. This Revision Guide has been specifically written for externally assessed Unit 1: Principles of science in Award 1 of the Level 2 BTEC Firsts in Applied Science. The guide is organised by the assessment structure of the qualification and gives students guidance on the external assessment. Key point summaries of what candidates should know are included to reinforce teaching. Information is presented in a straightforward, user-friendly way. Worked examples, exam questions, revision practice questions and ''test yourself'' diagnostic questions prepare students for the exams ahead. In addition, the Revision Guide provides students with all the answers to all the questions in the book. * From 2012, Pearson’s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.

Objev podobné jako Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Guide - for 2026, 2027 exams - Jennifer Stafford-Brown

Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Workbook - for 2026, 2027 exams - Jennifer Stafford-Brown

Resources designed to support learners of the new next generation BTEC First in Applied Science: Principles of Applied Science specification*. This Revision Workbook is specifically written for the externally assessed Unit 1: Principles of Science in Award 1 of the Level 2 BTEC Firsts in Applied Science. With lots of revision practice and guided questions, guidance on how to answer the extended-writing 6-mark questions, as well as answers, this Workbook is designed to complement classroom and home learning and help students prepare for the external test. * From 2012, Pearson’s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.

Objev podobné jako Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Workbook - for 2026, 2027 exams - Jennifer Stafford-Brown

Principles of Marketing for a Digital Age - Tuten Tracy L.

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

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Principles of Bitcoin - Vijay Selvam

Principles of Bitcoin presents a holistic, first-principles-based framework for understanding one of the most misunderstood inventions of our time.

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Principles of Marketing - Philip Kotler, Armstrong Gary, Anders, Ph.D. Parment

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong''s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today''s markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.

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Principles of Contemporary Corporate Governance - Anil Hargovan, Jean Jacques du Plessis, Beth Nosworthy

Now in its fifth edition, Principles of Contemporary Corporate Governance offers a comprehensive introduction to the rules and regulations of corporate governance systems. It takes an inclusive stakeholder approach to examine how companies apply corporate governance principles in the private sector.

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Occult Principles of Health and Healing - Max Heindel

The mysterious Max Heindel wrote a book called "Occult Principles of Health and Healing," which is a fascinating read. In its pages, spirituality and practical knowledge come together in a way that works well, revealing deep insights into the world of human well-being. Get ready to go on an exciting trip of self-discovery where the mysterious arts and the healing arts meet. Heindel looks at the link between the invisible forces that run the world and the physical body that holds the divine spark. He does this by drawing on the wisdom of the ages. From the subtle movements of the astral plane to the mysterious way the energies of the planets work together, he shows how our well-being is shaped by subtle forces. Heindel explains the basic ideas of the human constitution in great depth, taking the mystery out of things like the etheric body, the vital life force, and the chakras. Through the esoteric lens of Heindel's knowledge, the reader gets a deep understanding of how the mind can change, how karma affects our health, and what the spiritual meaning of disease is.

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Principles of Human Physiology, Global Edition - Cindy Stanfield

For courses in Human Physiology Don’t just study—visualise, explore and solve problems in human physiology with Principles of Human Physiology! Principles of Human Physiology, 6th Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The 6th Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, scientifically accurate, and visually appealing. Stanfield’s renowned flexible pedagogy allows instructors to choose what is essential to students when mapping out their course.

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Greenman's Principles of Manual Medicine - Lisa A. DeStefano

Focusing on the “how” and “why” of manual medicine techniques, Greenman’s Principles of Manual Medicine, 6th Edition, gives you the practical tools you need to improve patients’ neuromusculoskeletal system function. This popular osteopathic guide by Dr. Lisa DeStefano and P.T. Mark Bookhout covers the foundations of manual medicine as well as specific techniques for diagnosing and treating musculoskeletal pain. More than 1,000 photographs——walk you step by step through each technique. Takes you systematically from principles and concepts, through specific techniques and procedures, to clinical correlations—all with a clinical focus that prepares you for today’s practice Includes important content updates on cranial and upper quarter, as well as newly streamlined information on myofascial/soft tissue Features up-to-date references that reflect current, evidence-based literature Enrich your eBook reading experienceRead directly on your preferred device(s),such as computer, tablet, or smartphone. Easily convert to audiobook,powering your content with natural language text-to-speech.

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Principles of Physics: Extended, International Adaptation - Halliday David, Walker Jearl, Resnick Robert

Renowned for its interactive focus on conceptual understanding, Halliday and Resnick's Principles of Physics, 12th edition, is an industry-leading resource in physics teaching with expansive, insightful, and accessible treatments of a wide variety of subjects. Focusing on several contemporary areas of research and a wide array of tools that support students' active learning, this book guides students through the process of learning how to effectively read scientific material, identify fundamental concepts, reason through scientific questions, and solve quantitative problems. This International Adaptation of the twelfth edition is built to be a learning center with practice opportunities, simulations, and videos. Numerous practice and assessment questions are available to ensure that students understand the problem-solving processes behind key concepts and understand their mistakes while working through problems.

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Principles of Comparative Politics (International Student Edition) - Matt Golder, William Roberts Clark, Sona N. Golder

Principles of Comparative Politics offers the most comprehensive and up-to-date introduction to comparative inquiry, research, and scholarship. In this thoroughly revised Third Edition, students now have an even better guide to cross-national comparison and why it matters. The new edition retains a focus on the enduring questions with which scholars grapple, the issues about which consensus has started to emerge, and the tools comparativists use to get at the complex problems in the field. Updates to this edition include a new intuitive take on statistical analyses and a clearer explanation of how to interpret regression results; a thoroughly-revised chapter on culture and democracy that includes a more extensive discussion of cultural modernization theory and a new overview of survey methods for addressing sensitive topics; and a revised chapter on dictatorships that incorporates a principal-agent framework for understanding authoritarian institutions. Examples from the gender and politics literature have been incorporated into various chapters, and empirical examples and data on various types of institutions have been updated. The authors have thoughtfully streamlined chapters to better focus attention on key topics.

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Principles of Business & Management - Oliver Laasch

In light of seismic global events including the Covid-19 pandemic; the Black Lives Matter movement; the war in Ukraine; and extreme weather incidents propelled by climate change, there has never been a more important time to learn about management in ways that not only benefit business, but also help confront the world’s challenges, support people and planet, and contribute to peace and prosperity for all. Fully revised and once again endorsed by the UN’s Principles for Responsible Management Education (PRME) initiative, this popular textbook equips you with the skills to become a responsibly, ethically and sustainably minded business professional. Featuring two brand-new chapters on Behaving and Digitalizing, over 50 new and updated case studies, pioneer interviews and practitioner profiles, as well as a wide range of exercises and worksheets, the book also integrates the UN’s Sustainable Development Goals (SDGs) to help promote sustainable development as essential to business and management today. This essential textbook can be used for a wide range of courses from introductory business/management to responsible/sustainable management, business ethics, business and society, and corporate social responsibility (CSR). Oliver Laasch is a Chaired Professor of Responsible Management at ESCP Business School, and an Adjunct Professor of Social Entrepreneurship at the University of Manchester.

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Principles and Practices of Quality Assurance - Ann Gravells

This is a core text for anyone training to be (or working as) an internal or external quality assurer in the further education and skills sector. It has all the information you need to work towards the quality assurance units for qualifications such as: The Certificate and Diploma in Education and Training, or the quality assurance units of the Learning and Development (TAQA) qualification. The book takes you through all the information you need to know, opening up the topic for learning in an easily accessible way. Interactive activities are included throughout, and real examples of quality assurance in practice are included. The book also includes examples of completed internal and external quality assurance documents. It is a comprehensive text, covering: ·         principles of internal and external quality assurance ·         planning quality assurance activities ·         carrying out quality assurance activities ·         risk management ·         making decisions and providing feedback ·         record keeping ·         evaluating practice ·         the role and use of technology ·         planning, allocating and monitoring the work of others This is your guide to understanding how to use internal quality assurance activities effectively with assessors, and external quality assurance activities with centre staff. Â

Objev podobné jako Principles and Practices of Quality Assurance - Ann Gravells

Principles of Foundation Engineering, SI - Braja Das

Master the core concepts and applications of foundation analysis and design with Das’ best-selling PRINCIPLES OF FOUNDATION ENGINEERING, SI, 10th Edition. A must-have resource in your engineering education, this edition is specifically written for undergraduate civil engineering students like you to provide an ideal balance between today''s most current research and practical field applications. Dr. Das, a renowned author in the field of geotechnical engineering, emphasizes how to develop the critical judgment you need to properly apply theories and analysis to the evaluation of soils and foundation design. A new chapter discusses the uplift capacity of shallow foundations and helical anchors. This edition provides more worked-out examples and figures than any other book of its kind, along with new learning objectives and illustrative photos that help you focus on the skills most critical for success as a civil engineer. WebAssign''s digital resources are also available for review and reinforcement.

Objev podobné jako Principles of Foundation Engineering, SI - Braja Das

Principles of Human Knowledge and Three Dialogues - George Berkeley

Berkeley''s idealism started a revolution in philosophy. As one of the great empiricist thinkers he not only influenced British philosophers from Hume to Russell and the logical positivists in the twentieth century, he also set the scene for the continental idealism of Hegel and even the philosophy of Marx.There has never been such a radical critique of common sense and perception as that given in Berkeley''s Principles of Human Knowledge (1710). His views were met with disfavour, and his response to his critics was the Three Dialogues between Hylas and Philonous.This edition of Berkeley''s two key works has an introduction which examines and in part defends his arguments for idealism, as well as offering a detailed analytical contents list, extensive philosophical notes and an index. ABOUT THE SERIES: For over 100 years Oxford World''s Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford''s commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Objev podobné jako Principles of Human Knowledge and Three Dialogues - George Berkeley