principles of behavior richard w malott

Principles of Behavior - Richard W. Malott

Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The textâ ™s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinnerâ ™s approach and terminology. This edition also features a new full-color design and over 400 color figures, tables, and graphs.Principles of Behavior is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a weekâ ™s worth of coursework. The text can also function as the first step in a studentâ ™s journey into becoming a professional behavior analyst at the BA, MA, or PhD/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks.The text is supported by a set of PowerPoint slides with figures, tables, and graphs for every chapter and a robust test bank with multiple choice, fill in the blank, matching, and short answer questions for every chapter for a total of over 1,500 questions.

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Behavior Modification - Garry Martin, Joseph J. Pear

Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and recording behaviors; and recognizing instances of reinforcement, extinction, and punishment.The material is presented in an engaging, readable format that assumes no prior knowledge of behavior modification or psychology. Specific cases and examples clarify issues and make the principles real. Guidelines throughout provide a ready source to use as a reference in applying the principles. Questions for Learning, an average of 25 per chapter, are included to support students in checking their knowledge of the material when preparing for tests and exams. Application Exercises are also included in most chapters to assist students in the development of the practical skills they will need to complete behavior modification projects effectively.Behavior Modification is ideal for courses in Behavior Modification, Applied Behavior Analysis, Behavior Therapy, the Psychology of Learning, and related areas; and for students and practitioners of various helping professions—such as clinical psychology, counselling, education, medicine, nursing, occupational therapy, physiotherapy, psychiatric nursing, psychiatry, social work, speech therapy, and sport psychology—who are concerned directly with enhancing various forms of behavior development.

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Principles of Radiographic Imaging - Arlene Adler, Vesna Balac, Richard Carlton

Fascinated by X-rays and medical imaging technology? Drawn to work that helps others? PRINCIPLES OF RADIOGRAPHIC IMAGING: AN ART AND A SCIENCE, 6th Edition reveals the inner workings of radiography careers, including radiologist assistants, radiologic technologists, ultrasound techs, CT and MRI techs, and other imaging roles in health care. Some books dump too much on you too fast, but this one moves at your pace, delivering the math and physics behind radiology before advancing to complex subjects. And itâ ™s designed around actual job skills like creating the beam, running scans and tests, and analyzing images--so you can pass accreditation exams and work in emergency rooms and hospitals. Reader-friendly yet packed with information, this text offers all you need to know about digital radiography systems, digital exposure factors, instrumentation and so much more!

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Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

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Lehninger Principles of Biochemistry - Michael Cox, Nelson David L.

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle. The 8th edition has been fully updated for focus, approachability, and up-to-date content. New and updated end-of-chapter questions -all available in the Achieve problem library with error-specific feedback and thorough solutions. These questions went through a rigorous development process to ensure they were robust, engaging and accurate. Lehninger Principles of Biochemistry, 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry. Text features and digital resources in the new Achieve platform emphasize this focus on the principles, while coverage of recent discoveries and the most up-to-date research provide fascinating context for learning the dynamic discipline of biochemistry. Achieve supports educators and students throughout the full range of instruction, including assets suitable for pre-class preparation, in-class active learning, and post-class study and assessment. The pairing of a powerful new platform with outstanding biochemistry content provides an unrivaled learning experience.

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Universal Principles of Typography - Elliot Jay Stocks

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: Characters GlyphsFont v. TypefaceHierarchyInclusivityOpenTypePairing typeRhythmWeb fontsEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland

This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Principles of Sustainable Business - Eveline van Mil, Rob van Tulder

The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are also criticized for not contributing sufficiently to societyâ ™s grand challenges. An increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world creates serious governance gaps that not only require new ways of regulation, but also new ways of doing business. Can companies effectively contribute to sustainable development and confront societyâ ™s systemic challenges?Arguably the most important frame to drive this ambition was introduced and unanimously adopted in 2015: the Sustainable Development Goals (SDGs). The SDG-agenda not only defines a holistic set of global goals and targets, but also foundational principles to guide meaningful action to their achievement by 2030. Multinational companies have signed up to the SDGs as the worldâ ™s long-term business plan. Realizing the SDGs provides a yearly $12 trillion investment and growth opportunity, while creating hundreds of millions of jobs in the process. But progress is too slow â “ witnessing societyâ ™s inability to deal with pressing human, ecological, economic and health crises â “ whilst the vast potential for societal value creation remains underutilized. This book provides a timely account of the systemic, strategic and operational challenges that need to be addressed to enhance the effectiveness of corporate involvement in society, by using the SDGs as the leading principles-based framework for actionable, powerful and transformative change.Principles of Sustainable Business is written for graduate and postgraduate (executive) students, policymakers and business professionals who want to understand the complex challenges of global sustainability. It shows how companies can design and implement SDG-relevant strategies at three levels: the macro level, to assess whether the SDGs present wicked problems or opportunities; the micro level, to develop and operationalize innovative business models, design new business cases and navigate organizational transition trajectories; and the meso level, to develop fit-for-purpose cross-sector partnering strategies. Principles of Sustainable Business presents innovative tools embedded in a coherent sequence of analytical frameworks that can be applied in courses for students, be put into practice by business professionals and used by action researchers to help companies contribute to the Decade of Action.

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Physiology of Behavior, GE - Melissa Birkett, Neil Carlson

Acquire an up-to-date, comprehensive, and accessible overview of behavioural neuroscience. For courses in Physiological Psychology and Biopsychology. Physiology of Behavior, 13th edition, by Carlson and Birkett provides a scholarly yet accessible portrait of the dynamic interaction between biology and behaviour. Authors Neil Carlson and Melissa Birkett drew upon their experience of teaching and working with students to create this comprehensive and accessible guide in behavioural neuroscience. Key features include: chapter-opening case studies sharing real-life experiences around important issues in neuroscience Chapter Review questions that will help you review and understand what you have read a new chapter on the disorders of the developing nervous system with information about disorders of development, autism-spectrum disorders, and attention-deficit/ hyperactivity disorders rich, updated art to improve accessibility, and in line with the latest findings and studies in the field This edition is also available in Revel®. Revel® is Pearson s newest way of delivering respected content. Fully digital and highly engaging, Revel is an interactive learning environment that enables you to read, practice, and study in one continuous experience.

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The Pocket Universal Principles of Interior Design - Chris Grimley, Kelly Harris Smith

This pocket-size version of Universal Principles of Interior Design features the concepts and guidelines included in the original version in a handy, take-along size. Master the art of interior design through the 100 laws, guidelines, ideas, and general considerations in this comprehensive, cross-disciplinary encyclopedia. It’s the one reference interior designers need—for professionals and nonprofessionals alike. Richly illustrated and easy to navigate, The Pocket Universal Principles of Interior Design pairs clear explanations of each concept with visual examples of the ideas applied in practice. Featured principles are as diverse as: Biomimicry Color Theory Health, Safety, and Welfare Pattern Sustainability Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principles. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Pocket Universal Principles of Design - William Lidwell

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there s a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

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The World Cup Of Everything - Richard Osman

Richard Osman has been trying to settle the most important issues society faces today. Who would win in a head-to-head between Quavers and Cheesy Wotsits? And What s the ultimate Christmas film (Home Alone, obviously). The World Cup of Everything is an incredibly popular format that began life on twitter where his hilarious polls received 1.5 million votes a go becoming a national talking point, inciting debate amongst twitter users at odds over their favourites, celebrities and key figures join in, bookies offer odds on the outcome, papers report on it all as if it is a real sporting event with headlines about how Richard Osman has melted the internet. This autumn we re bringing The World Cup of Everything to the page in a brilliant book perfect for Christmas. With new competitions such as The World Cup of British Sitcoms, Christmas Songs, Animals, British Bands and so on, as well as some of the favourites that have already had the country talking: Chocolate and Crisps among them, Richard will offer commentary, share funny, quirky pieces of trivia and stand-up style entries about each of the contenders. The World Cup of Everything will offer something for everyone making it the perfect gift for pretty much anyone. This is Richard at his best: super smart, quick-witted and writing about the matters that the British public really care about.

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Principles of Good Administration and Guarantees of their Application in Practice in Ukraine and the Czech Republic - Kateřina Frumarová

The publication focuses on a critical analysis of the state of public administration in both countries, as well as on the individual principles of good administration, their legal anchoring, and their practical application. At the same time, attention is also paid to selected guarantees of the realization of good public administration in practice, in particular judicial control and the powers of the ombudsman.*****The main objective is to contribute to a wider awareness of the principles of good public administration, their consistent application in practice and mutual inspiration and improvement of the situation in public administration in both democratic countries.***********************Publikace se zaměřuje jak na kritickou analýzu stavu veřejné správy v obou zemích, tak i na jednotlivé principy dobré správy, na jejich právní zakotvení, ale i na jejich praktické uplatňování. Současně je pozornost věnována i vybraným zárukám realizace dobré veřejné správy v praxi, zejména soudní kontrole a působnosti ombudsmana.*****Hlavním cílem je přispět k širšímu povědomí o principech dobré veřejné správy, jejich důslednému uplatňování v praxi a vzájemné inspiraci a zlepšování situace ve veřejné správě v obou demokratických zemích.

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Principles of Logo Design - George Bokhua

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

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Universal Principles of Design, Updated and Expanded Third Edition - William Lidwell, Jill Butler, Kritina Holden

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The 5 Principles of Parenting - Dr Aliza Pressman

Let go of perfect and become a transformative, positive influence in a child s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman. My go-to for how we all, including ourselves, raise good humans! Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn t presume to tell you how to parent with my way is right advice because the science is clear: There s no one right way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that s aligned with your own values and with your children s unique temperaments. Whether you re in the trenches with a toddler or a tween (because spoiler alert: the tantrums of childhood mirror of the tantrums of adolescence), it s never too late to learn to use these 5 principles to reparent yourself and help your kids build the resilience they need to thrive. Through practice and normalizing imperfection, along the way you ll discover the person you re ultimately raising is yourself. By becoming more intentional people, we become better parents. By becoming better parents, we become better people. Let s get started.

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A Pocketful of Happiness - Richard E. Grant

#39;A gorgeously candid account of acting and show business. And an intimate and heartfelt story of love, loss and a life spent together. It is an honour to be invited in on these diaries. I cannot remember being so moved by a book #39; Dolly Alderton #39;Fascinating, funny and heart wrenching #39; Dame Julie Walters #39;An emotional rollercoaster - profoundly moving and wonderfully entertaining. A brilliant memoir about living, loving and losing #39; Bernardine Evaristo Richard E. Grant emigrated from Swaziland to London in 1982, with dreams of making it as an actor, when he unexpectedly met and fell in love with renowned dialect coach Joan Washington. Their relationship and marriage, navigating the highs and lows of Hollywood, parenthood and loss, lasted almost forty years. When Joan died in 2021, her final challenge to him was to find ‘a pocketful of happiness in every day’. This honest and frequently hilarious memoir is written in honour of that challenge – Richard has faithfully kept a diary since childhood, and in these entries he shares in raw detail everything he has experienced : both the pain of losing his beloved wife, and the excitement of their life together, from the role that transformed his life overnight in Withnail I to his thrilling Oscar nomination thirty years later for Can You Ever Forgive Me? Told with candour in Richard’s utterly unique style, A Pocketful of Happiness is a powerful, funny and moving celebration of life’s unexpected joys.

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A Pocketful of Happiness - Richard E. Grant

#39;A gorgeously candid account of acting and show business. And an intimate and heartfelt story of love, loss and a life spent together. It is an honour to be invited in on these diaries. I cannot remember being so moved by a book #39; Dolly Alderton #39;Fascinating, funny and heart wrenching #39; Dame Julie Walters #39;An emotional rollercoaster - profoundly moving and wonderfully entertaining. A brilliant memoir about living, loving and losing #39; Bernardine Evaristo‘One of the bravest, strongest, funniest memoirs I’ve ever read’ Bonnie Garmus, bestselling author of Lessons in Chemistry‘A deeply moving memoir from one of our greatest actors’ David Walliams Richard E. Grant emigrated from Swaziland to London in 1982, with dreams of making it as an actor, when he unexpectedly met and fell in love with renowned dialect coach Joan Washington. Their relationship and marriage, navigating the highs and lows of Hollywood, parenthood and loss, lasted almost forty years. When Joan died in 2021, her final challenge to him was to find ‘a pocketful of happiness in every day’. This honest and frequently hilarious memoir is written in honour of that challenge – Richard has faithfully kept a diary since childhood, and in these entries he shares in raw detail everything he has experienced : both the pain of losing his beloved wife, and the excitement of their life together, from the role that transformed his life overnight in Withnail I to his thrilling Oscar nomination thirty years later for Can You Ever Forgive Me? Told with candour in Richard’s utterly unique style, A Pocketful of Happiness is a powerful, funny and moving celebration of life’s unexpected joys.

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Principles of Toxicology - Karen E. Stine, Thomas M. Brown

Reflecting the broad and interdisciplinary nature of toxicology, this third edition of Principles of Toxicology explores the biochemical, physiological, and environmental aspects of the subject.This new edition is updated and revised to include reference to several major new directions in the science of toxicology, including significant changes in thinking about cancer and carcinogenesis as well as the rapid expansion of toxicogenomics. The book also includes new chapters on topics of timely interest such as radiation, food safety, and natural toxins.As in previous editions, chapters combine background material in the appropriate discipline—which helps readers review and remember the basics—with new information on toxicology to stress key principles and concepts. Also included is a selection of updated case studies through which principles and concepts are applied to real-world issues. The book features an extensive cross-referencing system linking all sections and enhancing the integration of material, thus helping readers tie it all together. It also includes an appendix of selected toxicants that describes chemical structure, category of use, and toxicity. These features make specific information quick and easy to find. The easy-to-follow format and clear presentation of information in this book will make this one of the most useful references on your shelf.

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The Pocket Universal Principles of UX - Irene Pereyra

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Universal Principles of Color - Maggie Maggio, Stephen Westland

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Principles of the Bata Management System (978-80-906540-3-7)

Kniha - autor Zdeněk Rybka, 198 stran, anglicky, brožovaná bez přebalu lesklá The book Principles of Bata Management System belongs to the so-called post-Bata literature. These books could only be published by the authors after 1990 due to political restrictions. Zdenek Rybka graduated from Bata School of Labour. He used Bata´s principles throughout his career not only in all the job positions he held, but also in his private life. The book presents dozens of Bata´s principles, which the author describes based on personal experience. It also describes Tomas Bata in his individual roles and positions. The chapters are readable, concise and short. The reader is thus able to get acquainted with the basic topics and areas of the Bata management system throughout the 30 chapters. The book is intended for anyone who needs to quickly get an overview of Bata management system and the personality of Tomas Bata. Also for anyone, who is at the same time interested in...

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A History of Brands - Richard Shear

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.In A History of Brands, you’ll explore:Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

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Principles and Practices of Assessment - Ann Gravells

This is a core text for anyone training to be (or working as) an assessor in the further education and skills sector.  Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. The book takes you through all the information you need to know, opening up the topic for learning in a really accessible way. Interactive activities are included throughout, and real examples of assessment in practice are included. The book also includes examples of completed assessment documents. It is a comprehensive text, covering: ⠢ principles of assessment ⠢ planning for assessment ⠢ types and methods of assessment ⠢ assessment practice ⠢ giving feedback ⠢ recording progress and achievement ⠢ quality assurance ⠢ evaluation The updated 4th edition includes new content on: the assessor coach role end-point assessment the role of technology in assessment and quality assurance online assessment theories, principles and models of reflection and evaluation

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The Madness of Grief - Richard Reverend Coles

The No. 2 SUNDAY TIMES BESTSELLER from the author of the No. 1 Sunday Times bestselling Canon Clement Series Immensely moving and disarmingly witty Nigella Lawson Such a moving, tough, funny, raw, honest read Matt Haig Beautifully written, moving and gut-wrenching, but also at times very funny Ian Rankin Captures brilliantly, beautifully, bravely the comedy as well as the tragedy of bereavement The Times Will strike a chord with anyone who has grieved IndependentWhen the Reverend Richard Coles partner died suddenly, shortly before Christmas in 2019, what came next took Richard by surprise. Despite his years of experience assisting his parishioners in examining life s moral questions, Richard now found he needed guidance himself. Much about grief was unexpected: the volume of sadmin that must be undertaken, how much harder it is travelling solo for work, the pain of typing a text message to your partner - then remembering they are gone. This deeply personal account of life after grief will resonate, unforgettably, long after the final page has been turned. Astonishingly brave Dr Rachel Clark Brief, wise, frank Daily Telegraph Moving and candid i Newspaper Massively comforting Dawn French Will strike a chord with anyone who has grieved Independent Has an immediacy that is not born of long reflection and it is all the better for it Financial Times An honest book, and a brave one Oldie

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Principles of Neural Science, Sixth Edition - Eric Kandel, Steven Siegelbaum, Sarah H. Mack, John D. Koester

The gold standard of neuroscience textsâ •updated with hundreds of brand-new images and fully revised content in every chapterA Doody s Core Titles for 2024 2023! For more than 40 years, Principles of Neural Science has helped readers understand the link between the human brain and behavior. As the renowned text has shown, all behavior is an expression of neural activity and the future of both clinical neurology and psychiatry is dependent on the progress of neural science. Fully updated, this sixth edition of the landmark reference reflects the latest research, clinical perspectives, and advances in the field. It offers an unparalleled perspective on the the current state and future of neural science. This new edition features:Unmatched coverage of how the nerves, brain, and mind functionNEW chapters on: - The Computational Bases of Neural Circuits that Mediate Behavior - Brain-Machine Interfaces - Decision-Making and ConsciousnessNEW section on the neuroscientific principles underlying the disorders of the nervous systemExpanded coverage of the different forms of human memoryHighly detailed chapters on stroke, Parkinsonâ ™s disease, and multiple sclerosis2,200 images, including 300 new color illustrations, diagrams, radiology studies, and PET scansPrinciples of Neural Science, Sixth Edition benefits from a cohesive organization, beginning with an insightful overview of the interrelationships between the brain, nervous system, genes, and behavior. The text is divided into nine sections: Part I: Overall Perspective provides an overview of the broad themes of neural science, including the basic anatomical organization of the nervous system and the genetic bases of nervous system function and behavior.Part II: Cell and Molecular Biology of Cells of the Nervous System examines the basic properties of nerve cells, including the generation and conduction of propagated signaling. Part III: Synaptic Transmission focuses on the electrophysiological and molecular mechanism of synaptic transmission with chapters on neuronal excitability, neurotransmitters, and transmitter release. Part IV: Perception discusses the various aspects of sensory perception, including how information from the primary organs of sensation is transmitted to and processed by the central nervous system. Part V: Movement considers the neural mechanisms underlying movement and examines a new treatment that addresses how the basal ganglia regulate the selection of motor actions and instantiate reinforcement learning. Part VI: The Biology of Emotion, Motivation and Homeostasis examines the neural mechanisms by which subcortical areas mediate homeostatic control mechanisms, emotions, and motivation. Part VII: Development and the Emergence of Behavior looks at the nervous system from early embryonic differentiation to the formation and elimination of synapses. Part VIII: Learning, Memory, Language and Cognition expands on the previous section, examining the cellular mechanisms of implicit and explicit memory storage, as well as decision-making and consciousness. Part IX: explores the neural mechanisms underlying diseases and disorders of the nervous system, including autism spectrum disorder, epilepsy, schizophrenia, and anxiety.

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Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara

For undergraduate courses in risk managementand insurance. Principles and practices: Managing risk withconsumer considerations Redja s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revised, the 14thEdition covers global topics ranging from natural disasters andterrorism, to domestic issues like the ever-evolving Affordable CareAct and healthcare reform. Principles sets itselfapart by placing primary emphasis on insurance consumers and blends basic riskmanagement and insurance principles with consumer considerations, allowingstudents to apply basic concepts to their own personal risk management andinsurance programs.

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The Magic of Reality - Richard Dawkins

What are things made of?What is the sun?Why is there night and day, winter and summer?Why do bad things happen?Are we alone?Throughout history people all over the world have invented stories to answer profound questions such as these. Have you heard the tale of how the sun hatched out of an emu s egg? Or what about the great catfish that carries the world on its back? Has anyone ever told you that earthquakes are caused by a sneezing giant? These fantastical myths are fun - but what is the real answer to such questions?The Magic of Reality, with its explanations of space, time, evolution and more, will inspire and amaze readers of all ages - young adults, adults, children, octogenarians. Teaming up with the renowned illustrator Dave McKean, Richard Dawkins answers all these questions and many more. In stunning words and pictures this book presents the real story of the world around us, taking us on an enthralling journey through scientific reality, and showing that it has an awe-inspiring beauty and thrilling magic which far exceed those of the ancient myths.We encounter rainbows, our genetic ancestors, tsunamis, shooting stars, plants, animals, and an intriguing cast of characters in this extraordinary scientific voyage of discovery. Richard Dawkins and Dave McKean have created a dazzling celebration of our planet that will entertain and inform for years to come.

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Universal Principles of UX - Irene Pereyra

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It #39;s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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The Illusion of Choice - Richard Shotton

The compelling new book by Richard Shotton, author of The Choice FactoryEvery day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today ⠓ and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.You⠙ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit ⠓ and much, much more.You simply cannot afford to miss The Illusion of Choice.

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A Scent of Champagne - Richard Juhlin

A luxury volume on the world #39;s most elegant beverage-—by world renowned champagne expert Richard Juhlin, with an introduction by Édouard CointreauChampagne may be the most misunderstood category of wine in the world, as many labels of sparkling wines bear the name in error. True champagne comes only from the French province of Champagne and contains three specific grape varieties. But figuring out more about the wine can be confusing: what is the difference between cuvée de prestige, blanc de noirs, and rosé? What is the best kind of food to pair with champagne? How many different kinds of sweetness are there? What is the best method of storage?Richard Juhlin, the world’s foremost champagne expert, answers these questions and more as he takes the reader on a journey to the geographical area of Champagne and through the history of the drink. He explains how to arrange tastings and develop one’s sense of smell, and why the setting where you drink champagne is important, including personal anecdotes about his lifelong journey from PE teacher to connoisseur. Also included is a catalog section that describes and ranks different champagne houses, types, and vintages. Sit back and enjoy Juhlin’s graceful prose with a lovely glass of champagne, the sparkling wine that has come to epitomize luxury and elegance.

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The Age of Wonder - Richard Holmes

Shortlisted for the Samuel Johnson Prize and winner of the Royal Society Prize for Science Books, Richard Holmesâ ™s dazzling portrait of the age of great scientific discovery is a groundbreaking achievement.The book opens with Joseph Banks, botanist on Captain Cookâ ™s first Endeavour voyage, who stepped onto a Tahitian beach in 1769 fully expecting to have located Paradise. Back in Britain, the same Romantic revolution that had inspired Banks was spurring other great thinkers on to their own voyages of artistic and scientific discovery â “ astronomical, chemical, poetical, philosophical â “ that together made up the â ˜age of wonderâ ™.In this breathtaking group biography, Richard Holmes tells the stories of the periodâ ™s celebrated innovators and their great scientific discoveries: from telescopic sight to the minerâ ™s lamp, and from the first balloon flight to African exploration.

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The Pocket Universal Principles of Branding - Mark Kingsley

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Principles of Islamic Jurisprudence - Mohammad Hashim Kamali

This third edition of the best-selling title Principles of Islamic Jurisprudence has been completely revised and substantially enlarged. In this work, Prof Kamali offers us the first detailed presentation available in English of the theory of Muslim law (usul al-fiqh). Often regarded as the most sophisticated of the traditional Islamic disciplines, Islamic Jurisprudence is concerned with the way in which the rituals and laws of religion are derived from the Qur an and the Sunnahâ ”the precedent of the Prophet. Written as a university textbook, Principles of Islamic Jurisprudence is distinguished by its clarity and readability; it is an essential reference work not only for students of Islamic law, but also for anyone with an interest in Muslim society or in issues of comparative Jurisprudence.

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Principles of Transition Finance Investing - C. Robin Castelli

Leverage science-based models for the identification of profitable investment theses Principles of Transition Finance Investing: Finding Alpha in a World Adapting to Climate Change shows how to leverage science-based models used by the largest banks in the world for their climate scenario analysis exercises and turn them into useful tools for the identification of profitable investment theses for venture capital, private equity, and private credit. This book includes deep-dive examples applied to transition finance opportunities in selected areas such as geothermal energy, farmland in northern latitudes, and energy efficiency reconversion for buildings. The book provides readers with: An understanding of what transition finance is and how it is the foundation of the next industrial revolution that humanity is facing in the second and third quarters of the 21st centuryThe types of funds and strategies that the quantitative methodology identifies, explaining their characteristics and timeframesSteps to build and run an end-to-end framework of climate models for investment purposes Principles of Transition Finance Investing: Systematic Portfolio Building in The Era of Climate Change is an essential guide for professional investors and financial practitioners to invest in a manner that will generate profit while achieving results that are good for the environment and societies.

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The Geography of Thought - Richard E. Nisbett

The most influential thinker, in my life, has been the psychologist Richard Nisbett. He basically gave me my view of the world. -Malcolm Gladwell One of the world s leading thinkers Daily TelegraphWhen Richard Nisbett showed an animated underwater scene to his American students, they zeroed in on a big fish swimming among smaller fish. Japanese subjects, on the other hand, made observations about the background environment...and the different seeings are a clue to profound underlying cognitive differences between Westerners and East Asians. As Professor Nisbett shows in The Geography of Thought people actually think - and even see - the world differently, because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China, and that have survived into the modern world. As a result, East Asian thought is holistic - drawn to the perceptual field as a whole, and to relations among objects and events within that field. By comparison to Western modes of reasoning, East Asian thought relies far less on categories, or on formal logic; it is fundamentally dialectic, seeking a middle way between opposing thoughts. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behaviour.

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The Fate of Others - Richard Bausch

A new collection of short stories examining the extraordinary shades of ordinary life, from the prize-winning fiction writer Richard Bausch (“A master of the short story —The New York Times Book Review)In ten piercing new stories, Richard Bausch fleshes out the rich inner worlds of his characters and plumbs the nuances of infidelity, loss, and profound loneliness. In “Donnaiolo,” a young divorcé moves back into her childhood home, with no plans other than to eat her parents’ food and smoke cigarettes in her room. In “Isolation,” a woman pines for her lover while quarantining from the COVID-19 pandemic with her husband, a situation that deteriorates when she learns her beloved has fallen gravely ill. In “Broken Home,” a Catholic school field trip takes a violent turn when the unsupervised altar boys discover an abandoned house in the woods. And in “The Widow’s Tale,” a recent widow attends a séance after her sister reports having reoccurring dreams about her late husband.Throughout The Fate of Others, Bausch illuminates the tender, comic, and profound facets of the human condition, affirming once again his status as a modern master of the short story form.

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Contemporary Behavior Therapy - Michael Spiegler

This comprehensive, respected, and up-to-date survey of contemporary behavior therapy synthesizes the clinical, research, theoretical, and ethical facets of behavior therapy. Serving as both an introduction for novices and as a scholarly review and resource for more experienced users, CONTEMPORARY BEHAVIOR THERAPY, Sixth Edition covers all the major behavioral and cognitive therapies. The wealth of case studies illustrates the application of behavior therapy techniques to a wide array of problems and clinical populations. The book s multidisciplinary approach includes applications to diverse fields, including psychology, education, social work, nursing, and rehabilitation.

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The Case Files of Jeweler Richard (Light Novel) Vol. 3 - Nanako Tsujimura

BLAST FROM THE PASTCollege student Seigi works part-time at Jewelry Étranger, run by the equally handsome and capable jeweler, Richard. All sorts of people visit the shop: a couple looking for a ring for their thirtieth wedding anniversary, a college student who’s lost contact with her significant other, and a client looking for someone to attend a very special auction in their stead––an auction in which a man who knows of Richard s past is in attendance. What happens when Seigi and Richard s feelings clash in earnest for the first time?!

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The Principles of Secularism - George Jacob Holyoake

The Principles of Secularism by George Jacob Holyoake is a foundational text advocating for the separation of church and state and promoting secularism as a guiding principle for public policy and social reform. Holyoake s work delves into the philosophical underpinnings of secularism, emphasizing the importance of free thought, rationalism, and religious criticism. Through a discussion of ethical principles and humanism, the book argues for a secular approach to governance and education, aiming to protect civil rights and promote enlightenment ideas. Holyoake s text offers a compelling critique of religious influence on public affairs, advocating for a framework where secular ethics guide societal norms and policies. Written in the 19th century, the book reflects Holyoake s commitment to rational discourse and social reform, presenting a vision for a society where secularism fosters an inclusive and progressive environment free from religious dominance.

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Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Guide - for 2026, 2027 exams - Jennifer Stafford-Brown

Resources designed to support learners of the new next generation BTEC First in Applied Science: Principles of Applied Science specification*. This Revision Guide has been specifically written for externally assessed Unit 1: Principles of science in Award 1 of the Level 2 BTEC Firsts in Applied Science. The guide is organised by the assessment structure of the qualification and gives students guidance on the external assessment. Key point summaries of what candidates should know are included to reinforce teaching. Information is presented in a straightforward, user-friendly way. Worked examples, exam questions, revision practice questions and test yourself diagnostic questions prepare students for the exams ahead. In addition, the Revision Guide provides students with all the answers to all the questions in the book. * From 2012, Pearsonâ ™s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.

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Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Workbook - for 2026, 2027 exams - Jennifer Stafford-Brown

Resources designed to support learners of the new next generation BTEC First in Applied Science: Principles of Applied Science specification*. This Revision Workbook is specifically written for the externally assessed Unit 1: Principles of Science in Award 1 of the Level 2 BTEC Firsts in Applied Science. With lots of revision practice and guided questions, guidance on how to answer the extended-writing 6-mark questions, as well as answers, this Workbook is designed to complement classroom and home learning and help students prepare for the external test. * From 2012, Pearsonâ ™s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.

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Principles of Bitcoin - Vijay Selvam

Principles of Bitcoin presents a holistic, first-principles-based framework for understanding one of the most misunderstood inventions of our time.

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Principles of Marketing - Philip Kotler, Armstrong Gary, Anders, Ph.D. Parment

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today s markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.

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The Genetic Book of the Dead - Richard Dawkins

THE TIMES BEST SCIENCE BOOK OF 2024GUARDIAN BEST IDEAS BOOKS OF 2024ECONOMIST BEST BOOKS OF 2024FINANCIAL TIMES BEST BOOKS OF 2024From one of the world’s great science writers, a book that explores the deepest principles of evolutionary history. In this groundbreaking new approach to the evolution of all life, Richard Dawkins shows how the body, behaviour, and genes of every living creature can be read as a book – an archive of the worlds of its ancestors. A perfectly camouflaged desert lizard has a desiccated landscape of sand and stones ‘painted’ on its back.Its skin can be read as a description of ancient deserts in which its ancestors survived – and, before that, of the worlds of its more remote ancestors: a genetic book of the dead. But such descriptions are more than skin-deep. The fine chisels of Darwinian natural selection carve their way through the very warp and woof of the body, into every biochemical nook and corner, into every cell of every living creature.A zoologist of the future, presented with a hitherto-unknown animal, will be able to reconstruct the worlds that shaped its ancestors, to read its unique ‘book of the dead’. The book is filled with fascinating examples of the power of Darwinian natural selection to build exquisite perfection, paradoxically accompanied by what look like gross blunders. Along the way, Dawkins dismantles influential criticisms of the ‘gene’s-eye-view’ of life.And, to end with a provocative sting in the tail, the author asks there is a sense in which all our ‘own’ genes can be seen as a gigantic colony of cooperating viruses?From the author of The Selfish Gene and The Ancestor’s Tale comes a revolutionary, richly illustrated book that unlocks the door to an ancient past, seen through wholly new eyes.

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The Trials of Empire - Richard Swan

The Trials of Empire is the epic conclusion to the bestselling Empire of the Wolf series, where Sir Konrad Vonvalt - the most powerful and feared of the Emperor s Justices - must finally face the dark powers that seek to detroy the Empire.THE TIME OF JUDGEMENT IS AT HANDThe Empire of the Wolf is on its knees, but there s life in the great beast yet.To save it, Sir Konrad Vonvalt and Helena must look beyond its borders for allies - to the wolfmen of the southern plains, and the pagan clans in the north. But old grievances run deep, and both factions would benefit from the fall of Sova.Even these allies might not be enough. Their enemy, the zealot Bartholomew Claver, wields infernal powers bestowed on him by a mysterious demonic patron. If Vonvalt and Helena are to stand against him, they will need friends on both sides of the mortal plane - but such allegiances carry a heavy price.As the battlelines are drawn in both Sova and the afterlife, the final reckoning draws close. Here, at the beating heart of the Empire, the two-headed wolf will be reborn in a blaze of justice . . . or crushed beneath the shadow of tyranny. Praise for the Empire of the Wolf series A stunning piece of modern fantasy writing RJ Barker Utterly compelling, thoroughly engrossing and written with such skilful assurance I could barely put it down Nicholas Eames A fantastic debut Peter McLean Equal parts heroic fantasy and murder mystery . . . Richard Swan s sophisticated take on the fantasy genre will leave readers hungry for more Sebastien de Castell Great characters, compelling and wonderfully written. A brilliant debut and fantastic start to the series James Islington Totally addictive Novel Notions A brilliant book, with intrigue, excellent character arcs, a brutal magic system and a story I just could not put down Grimdark Magazine An absorbing fantasy murder mystery . . . I have been thoroughly hooked by this series and cannot wait for the next helping of political upheaval Fantasy Book Critic Fantasy, mystery, drama, intrigue, action - The Justice of Kings has it all Bibliosanctum One of those utterly compelling and believable books that begs to be read in one sitting. This is going to be one of the standouts of the year British Fantasy Society Swan s debut is a thrilling epic fantasy with a murder mystery and supernatural twist that will delight fans of Sherlock Holmes. It certainly delighted me Fantasy Hive Swan has built a dark and gritty world, filled it with beautifully written characters and lays out a master-crafted story to create an incredible book that you can t put down FanFiAddictThe Empire of the Wolf trilogyThe Justice of KingsThe Tyranny of FaithThe Trials of Empire

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Principles of Marketing for a Digital Age - Tuten Tracy L.

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today⠙s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN⠙s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

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A Brief History of Thailand - Richard A. Ruth

Thailand is known for its picturesque beaches and famous temples, but there s much more to this popular holiday destination than many realize. A Brief History of Thailand offers an engaging look at the country s last 250 yearsâ ”from coups and violent massacres to the invention of Pad Thai in the 1930 s. Readers will learn the vibrant story of Thailand s emergence as a prosperous Buddhist state, its transformation from traditional kingdom to democratic constitutional monarchy and its subsequent rise to prominence in Southeast Asian affairs. Thailand s dramatic history spans centuries of conflict, and this book recounts many of these fascinating episodes, including:The true story of Anna Leonowens, the British governess hired to teach the children of King Mongkut, fictionalized in Margaret Landon s bestselling novel Anna and the King of Siam and turned into a hit Rodgers and Hammerstein musical and film, The King and IThe bloodless Siamese Revolution of 1932 that established overnight the first constitutional monarchy in Asia, ending almost eight centuries of absolute rule and creating a democratic system of parliamentary government The Japanese invasion of Thailand and construction of the Bridge Over the River Kwai made famous by the novel and Oscar-winning filmThe mysterious death of King Ananda Mahidol, murdered in his bed in 1946, and a source of controversy ever sinceThe development of Thailand as an international playground during the Vietnam War, when American military used it as rowdy destination for servicemen on furloughThe 70-year reign of King Bhumibol Adulyadej, the world s longest-serving monarch, who was born in the U.S., educated in Switzerland, loved to play the saxophone and was idolized by his peopleWith this book, historian and professor Richard A. Ruth has skillfully crafted an accessible cultural and political history of an understudied nation. Covering events through the King s death in 2016, A Brief History of Thailand will be of interest to students, travelers and anyone hoping to learn more about this part of the world.

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Rain of Ruin - Richard Overy

A remarkable account of the terrible climax of the Second World War in Asia, published to coincide with the 80th anniversary of the Hiroshima bombing. In the closing months of the Second World War hundreds of thousands of Japanese, mostly civilians, died in a final outburst of violence from the air. American planes were beginning to run low on plausible targets when it was decided to use two atomic weapons in a final, terrible flourish to try to end the war. Richard Overy’s remarkable new book rethinks how we should regard this last stage of the war and the role of the bombing. This book explores the way in which the willingness to kill civilians and destroy cities became normalized in the course of a horrific war as moral concerns were blunted and scientists, airmen, and politicians followed a strategy of mass destruction they would never have endorsed before the war began. But it also engages with the new scholarship that shows how complex the effort to end the war was in Japan, where ‘surrender’ was entirely foreign to Japanese culture.

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Online Courts and the Future of Justice - Richard Susskind

Our court system is struggling. It is too costly to deliver justice for all but the few, too slow to satisfy those who can access it. Yet the values implicit in disputes being resolved in person, and in public, are fundamental to how we have imagined the fair resolution of disputes for centuries. Could justice be delivered online? The idea has excited and appalled in equal measure, promising to bring justice to all, threatening to strike at the heart of what we mean by justice. With online courts now moving from idea to reality, we are looking at the most fundamental change to our justice system for centuries, but the public understanding of and debate about the revolution is only just beginning.In Online Courts and the Future of Justice Richard Susskind, a pioneer of rethinking law for the digital age, confronts the challenges facing our legal system and the potential for technology to bring much needed change. Drawing on years of experience leading the discussion on conceiving and delivering online justice, Susskind here charts and develops the public debate.Against a background of austerity politics and cuts to legal aid, the public case for online courts has too often been framed as a business case by both sides of the debate. Are online courts preserving the public bottom line by finding efficiencies? Or sacrificing the interests of the many to deliver cut price justice? Susskind broadens the debate by making the moral case (whether online courts are required by principles of justice) and the jurisprudential case (whether online courts are compatible with our understanding of judicial process and constitutional rights) for delivering justice online.

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