the pocket universal principles of branding mark kingsley

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Objev podobné jako The Pocket Universal Principles of Branding - Mark Kingsley

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Objev podobné jako Universal Principles of Branding - Mark Kingsley

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there''s a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Objev podobné jako The Pocket Universal Principles of Design - William Lidwell

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This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many ... Unknown localization key: "more"

Objev podobné jako The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, ... Unknown localization key: "more"

Objev podobné jako The Pocket Universal Principles of UX - Irene Pereyra

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help ... Unknown localization key: "more"

Objev podobné jako Brands in the Age of AI - Mark Kingsley

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: Characters & GlyphsFont v. TypefaceHierarchyInclusivityOpenTypePairing typeRhythmWeb fontsEach principle is presented in a two-page ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Typography - Elliot Jay Stocks

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects.In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:Character Development: How to craft relatable and memorable personas in visual narratives.Plot Structure: Techniques for creating compelling arcs and engaging storylines.Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Storytelling for Designers - Lyle H. Sandler

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Design, Updated and Expanded Third Edition - William Lidwell, Jill Butler, Kritina Holden

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Color - Maggie Maggio, Stephen Westland

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a ... Unknown localization key: "more"

Objev podobné jako Universal Principles of UX - Irene Pereyra

Where''s the best place to go out on a Saturday night in Barcelona? What off-beat museums can be discovered after Sunday brunch (and where to have it)? Which locations offer the best viewpoints of the Catalan capital? What Gaudí buildings are essential? Where does Barcelona''s modernizm reach its zenith? Where to take the children? What''s the best place to buy wine? And where do the locals hang out? The 500 Hidden Secrets of Barcelona reveals hundreds of good-to-know addresses, avoiding the touristy places and pointing out the urban details you are likely to miss. Mark Cloostermans, a Belgian journalist living in Barcelona, unlocks the various districts, pointing out historical details in the streets of the old town, taking you from green Montjuïc hill to the beach and back. The best places to eat halal, the must-visits for Barça fans and the various festivals you can plan your visit around: The 500 Hidden Secrets of Barcelona reveals it all.

Objev podobné jako The 500 Hidden Secrets of Barcelona - Mark Cloostermans

This important exploration of the preparations is essential reading for biodynamic practitioners. It explores the origins and theory of the preparations, the stages that go into making them, and the effect they have on the soil and plants.

Objev podobné jako The Foundations and Principles of Biodynamic Preparations - Dr Manfred Klett

"The perfect capsule guide to the hows and whys of fermentation. Mark Diacono is an excellent teacher." – Diana Henry From Scratch: Ferment is the no-nonsense guide to fermenting at home. From homemade kimchi to kombucha, shrub cocktails, and making your own pickles, award-winning food writer Mark Diacono tells the story of fermentation, and offers recipes that maximize the transformative power of this amazing process. From Scratch: Ferment offers a gentle guiding hand on a natural process that would happen without you, encouraging largely invisible activity of bacteria to work to your advantage. These skills take little of your time, they are particular yet simple, and the results are extraordinary. Packed with useful, accessible information and focusing on back-to-basics skills, the From Scratch series is designed to inspire you to slow down and create. Titles include: Sourdough, Brew, Charcuterie. Text is extracted and updated from Sour, with new recipes, by Mark Diacono.

Objev podobné jako Ferment - Mark Diacono

DISCOVER HOW TO MANIFEST ANYTHING YOU WANT FROM #1 NEW YORK TIMES BEST-SELLING AUTHORS OF ASK AND IT IS GIVEN AND THE LAW OF ATTRACTION THESE TIMELESS TEACHINGS OF ABRAHAM INCLUDE POWERFUL SPIRITUAL PRACTICES TO MANIFEST ALL OF YOUR RELATIONSHIP, FINANCIAL, AND HEALTH DESIRESThis leading-edge law of attraction book by Esther and Jerry Hicks, who present the teachings of Abraham, a group consciousness from the non-physical dimension beloved by millions , is about having a deliberate intent for manifesting whatever you want in life, while at the same time balancing your energy along the way. As you come to understand and effectively practice the processes offered here, you will not only achieve your goals and desired outcomes more rapidly, but you''ll enjoy every single step along the path even before their manifestation. As such, you''ll find that your life is an ongoing journey of joy.Chapters Include:· A New Way of Looking at Life · You Are a Powerful Leading-Edge Creator· Life on Planet Earth Continues to Get Better· There is Great Satisfaction in Deliberate Creation· The Art of Allowing Your Deliberate Intent· Your Amazing Power of Deliberate Intent· Emotions Indicate Your Non-Physical Relativity· Connection, Your Most Natural State of Being· ... Unknown localization key: "more"

Objev podobné jako The Amazing Power of Deliberate Intent - Jerry Hicks, Esther Hicks

"What's this you're writing?... asked Pooh, climbing onto the writing table."The Tao of Pooh,... I replied."The how of Pooh?... asked Pooh, smudging one of the words I had just written."The Tao of Pooh,... I replied, poking his paw away with my pencil."It seems more like ow! of Pooh,... said Pooh, rubbing his paw."Well, it's not,... I replied huffily."What's it about?... asked Pooh, leaning forward and smearing another word."It's about how to stay happy and calm under all circumstances!... I yelled."Have you read it?... asked Pooh......Winnie-the-Pooh has a certain way about him, a way of doing things that has made him the world's most beloved bear, and Pooh's Way, as Benjamin Hoff brilliantly demonstrates, seems strangely close to the ancient Chinese principles of Taoism.Follow the Pooh Way in this humorous and enlightening introduction to Taoism, with classic decorations by E.H.Shepard throughout. Over a million copies sold to date.This deluxe anniversary edition is a beautiful gift for any fans of this classic title or everyone's favourite bear.

Objev podobné jako The Tao of Pooh 40th Anniversary Gift Edition - Hoff Benjamin

New 2025 edition of the popular self-help guide, with a brand new cover look!“What’s this you’re writing?… asked Pooh, climbing onto the writing table.“The Tao of Pooh,… I replied.“The how of Pooh?… asked Pooh, smudging one of the words I had just written.“The Tao of Pooh,… I replied, poking his paw away with my pencil.“It seems more like ow! of Pooh,… said Pooh, rubbing his paw.“Well, it’s not,… I replied huffily.“What’s it about?… asked Pooh, leaning forward and smearing another word.“It’s about how to stay happy and calm under all circumstances!… I yelled.“Have you read it?… asked Pooh……Winnie-the-Pooh has a certain way about him, a way of doing things that has made him the world''s most beloved bear, and Pooh''s Way, as Benjamin Hoff brilliantly demonstrates, seems strangely close to the ancient Chinese principles of Taoism.Follow the Pooh Way in this humorous and enlightening introduction to Taoism, with classic decorations by E.H.Shepard throughout. Over a million copies sold.Have you collected all the classic Winnie-the-Pooh stories and poetry collections:Winnie-the-PoohThe House at Pooh CornerWhen We Were Very YoungNow We Are SixReturn to the Hundred Acre WoodThe Best Bear in All the WorldOnce There Was a BearTales from the ForestWinter in the Wood

Objev podobné jako The Tao of Pooh - Hoff Benjamin

NOW A MAJOR MOTION PICTURE STARRING VIGGO MORTENSON AND KIRSTEN DUNST By the bestselling author of The Talented Mr Ripley, Carol and Strangers on a Train. ''The original, the best, the gloriously twisted Queen of Suspense'' MARK BILLINGHAM ''The No. 1 greatest crime writer'' THE TIMES ''I''m a huge fan'' SARAH WATERS Two men meet in the picturesque backstreets of Athens. Chester MacFarlane is a conman with multiple false identities, near the end of his rope and on the run with his young wife Colette. Rydal Keener is a young drifter looking for adventure: he finds it in one evening as the law catches up to Chester and Colette, and their fates become fatally entwined.Patricia Highsmith draws us deep into a cross-European game of cat and mouse in this masterpiece of suspense from the bestselling author of The Talented Mr Ripley.

Objev podobné jako The Two Faces of January - Patricia Highsmithová

The Qur''an and the Prophet in the Writings of Shaykh Ahmad al-''Alawi presents for the first time in English all the collected works of the Shaykh on the two guiding principles of Islam. The Shaykh al-Alawi had embarked on a full commentary on the Qur''an, but only completed an introduction explaining his approach to Qur''anic exegesis and commentaries on three chapters. All these pieces are included here with an additional appendix of answers to questions that the Shaykh''s disciples had put to him on the Qur''an.The Qur''anic commentaries are followed by a treatise on the meaning of the invocation of blessings on the Prophet. This extremely profound treatise delves into the spiritual nature of the Prophet explaining how he represents both the summit of spiritual attainment and the example for all those seeking enlightenment. Also included in the appendix are answers that the Shaykh gave his disciples on sayings of the Prophet.

Objev podobné jako The Qur'an and the Prophet in the Writings of Shaykh Ahmad al-Alawi

"It's hard to be brave,' said Piglet, sniffing slightly, "when you're only a Very Small Animal."Rabbit, who had begun to write very busily, looked up and said: "It is because you are a very small animal that you will be useful in the adventure before us."Winnie-the-Pooh has a certain way about him, a way of doing things that has made him the world's most beloved bear, and Pooh's Way, as Benjamin Hoff brilliantly demonstrates, seems strangely close to the ancient Chinese principles of Taoism. And as for Piglet, he embodies the very important principle of Te, meaning Virtue of the Small. Benjamin Hoff's explanations of Taoism and Te through Pooh and Piglet show that this is not an ancient and remote philosophy but something that you can use, here and now.An utterly unique book which makes complex concepts accessible with a little help from Pooh and his friends from the Hundred Acre Wood. Pooh may be a Bear of Very Little Brain but there are lessons to be learned from his approach to life. Beautifully decorated by E.H.Shepard.

Objev podobné jako The Tao of Pooh & The Te of Piglet - Hoff Benjamin

Do you want to reduce stress, ease burnout, boost your energy and immunity but donÂ’t know where to start? Look no further than the power of ancient wellness. The ancient world moved to a different rhythm. It was slower, more mindful and closely attuned to nature. The result? A harmonious connection between mind, body and spirit. Together with Gill Thackray, mindfulness teacher, coach and performance psychologist, learn the art of ancient healing: the perfect remedy for modern living. Featuring over 25 nature-based activities, discover how to improve your sleep, boost your energy and treat everything from anxiety to the common cold and much more. Explaining the science behind what our ancestors knew intuitively, this essential companion will help you to create your own holistic toolkit to optimize your health and wellbeing, as well as overhaul your beauty regime. Clear your mind with age-old breathwork techniques, restore balance in your body with the life-changing principles of Ayurveda and re-energize your soul with Reiki and more. From traditional tinctures to ancient superfoods, your healing journey starts now. Reconnect with the hidden secrets of our natural world and take care of yourself, the ancient way.

Objev podobné jako The Power of Ancient Wellness - Gill Thackray

Stavebnice LEGO Marvel 76291 představuje bitevní scénu z filmu Avengers: Age of Ultron s 613 dílky. Sada obsahuje 5 minifigurek Avengers, velkou figurku Hulka, 3 vojáky Hydry, terénní vozidlo a konfigurovatelné moduly. Je určena pro děti od 10 let a podporuje kreativní hru i stavění s pomocí digitální aplikace.

• Kultovní postavy Avengers včetně Hulka a vojáků Hydry
• 5 konfigurovatelných modulů pro vlastní aranžování scény
• Bezplatná aplikace LEGO Builder s nástroji pro vizualizaci stavění
• Kvalitní zpracování a přesné dílky pro rozvoj jemné motoriky

Objev podobné jako LEGO® Marvel 76291 The Avengers Assemble: Age of Ultron

Empire of Humanity explores humanitarianism''s remarkable growth from its humble origins in the early nineteenth century to its current prominence in global life. In contrast to most contemporary accounts of humanitarianism that concentrate on the last two decades, Michael Barnett ties the past to the present, connecting the antislavery and missionary movements of the nineteenth century to today''s peacebuilding missions, the Cold War interventions in places like Biafra and Cambodia to post–Cold War humanitarian operations in regions such as the Great Lakes of Africa and the Balkans; and the creation of the International Committee of the Red Cross in 1863 to the emergence of the major international humanitarian organizations of the twentieth century. Based on extensive archival work, close encounters with many of today''s leading international agencies, and interviews with dozens of aid workers in the field and at headquarters, Empire of Humanity provides a history that is both global and intimate. Avoiding both romanticism and cynicism, Empire of Humanity explores humanitarianism''s enduring themes, trends, and, most strikingly, ethical ambiguities. Humanitarianism hopes to change the world, but the world has left its mark on humanitarianism. Humanitarianism has undergone three distinct global ages—imperial, postcolonial, and liberal—each of which has shaped what ... Unknown localization key: "more"

Objev podobné jako Empire of Humanity - Barnett Michael

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

Objev podobné jako Sustainable Marketing of Transformative Heritage Tourism

"The whole thing was basically an experiment," Richard Feynman said late in his career, looking back on the origins of his lectures. The experiment turned out to be hugely successful, spawning a book that has remained a definitive introduction to physics for decades. Ranging from the most basic principles of Newtonian physics through such formidable theories as general relativity and quantum mechanics, Feynman's lectures stand as a monument of clear exposition and deep insight.Now, we are reintroducing the printed books to the trade, fully corrected, for the first time ever, and in collaboration with Caltech. Timeless and collectible, the lectures are essential reading, not just for students of physics but for anyone seeking an introduction to the field from the inimitable Feynman.

Objev podobné jako The Feynman Lectures on Physics, boxed set - Richard Phillips Feynman, Robert Leighton, Matthew Sands

Principles and farm-tested practices for no-dig market gardening–for healthier, more productive soil!From the host of the popular The No-Till Market Garden Podcast – heard around the world with nearly one million downloads!Discovering how to meet the soil’s needs is the key task for every market gardener. In this comprehensive guide, Farmer Jesse Frost shares all he has learned through experience and experimentation with no-till practices on his home farm and from interviews and visits with highly successful market gardeners in his role as host of The No-Till Market Garden Podcast. The Living Soil Handbook is centred around the three basic principles of no-dig market gardening:Disturb the soil as little as possibleKeep it covered as much as possibleKeep it planted as much as possible.Farmer Jesse then guides readers in applying those principles to their own garden environment, with their own materials, to meet their own goals.Beginning with an exploration of the importance of photosynthesis to living soil, Jesse provides in-depth information on:Turning over bedsUsing compost and mulchPath managementIncorporating biology, maintaining fertilityCover croppingDiversifying plantings through intercroppingProduction methods for seven major cropsThroughout, the book emphasises practical information on all the best tools and practices for growers who want to build their livelihood around ... Unknown localization key: "more"

Objev podobné jako The Living Soil Handbook - Jesse Frost

A comprehensive guide that every manga illustrator needs to have—with scores of full-color examples from dozens of professional illustrators!In this beautifully illustrated book and complete coursebook, award-winning illustrator Shinji Matsuoka presents 80 striking case studies from leading Japanese manga artists. He explains in detail how these artists use the time-honored principles of composition, framing, cropping, color use, perspective and character posing!In hundreds of detailed notes and tips, Matsuoka also teaches you how to use color, shapes, framing, shadows and focal points to communicate your stories in a clear and engaging way. The illustrated case studies in this book show you how to:Ground your illustrations by using time-tested compositional principles as you position elements on the canvasMake the main character stand out through the use of framing to direct the viewer''s gazeCreate a sense of dynamism by using the lines formed by elements on the page to form a flowing path around the canvasDepict scenes from unexpected angles like low angle, telephoto and bird''s-eye views to make a dramatic impressionAnd much more!

Objev podobné jako The Complete Guide to Manga Composition - Shinji Matsuoka

Munson, Young, and Okiishi's Fundamentals of Fluid Mechanics is intended for undergraduate engineering students for use in a first course on fluid mechanics. Building on the well-established principles of fluid mechanics, the book offers improved and evolved academic treatment of the subject. Each important concept or notion is considered in terms of simple and easy-to-understand circumstances before more complicated features are introduced. The presentation of material allows for the gradual development of student confidence in fluid mechanics problem solving. This International Adaptation of the book comes with some new topics and updates on concepts that clarify, enhance, and expand certain ideas and concepts. The new examples and problems build upon the understanding of engineering applications of fluid mechanics and the edition has been completely updated to use SI units.

Objev podobné jako Munson, Young and Okiishi's Fundamentals of Fluid Mechanics, International Adaptation - Andrew L. Gerhart, Philip M. Gerhart, John I. Hochstein

Enjoy better living for the whole family with this down-to-earth, full-color plant-based cookbook featuring 75+ delicious recipes from the founders of @eatmoverest. Raised in the Midwest, Erin and Dusty Stanczyk ate a traditional American meat and potatoes diet, yet always felt tired, uncomfortable, and unhealthy. Then they made the switch to whole-food, plant-based eating. Amazed by the tangible transformations to their bodies, minds, and spirits, the couple launched Eat Move Rest. In their workshops and on their platforms, they have helped thousands discover how eating mindfully, moving purposefully, and resting intentionally are the keys to a happy, healthy life. Now, in their debut cookbook, Erin and Dusty help you transform your own life. The Happy Healthy Plant-Based Cookbook is divided into three parts:Part 1: A guide to learning how to eat, move, and rest your bestPart 2: A Meal, Movement & Mindfulness plan covering 40 days of transformationPart 3: Seventy-five plus plant-based recipes the whole family will loveDiscover how to make healthy choices for you and your family as you move to healthy eating—without losing flavor—with family favorites such as Liquid Gold Immunity Juice, Garden Greens Lasagna, Stacked Veggie Sandwich, and Rainbow Mango Pad Thai. In addition, this whole-food, plant-based ... Unknown localization key: "more"

Objev podobné jako The Happy Healthy Plant-Based Cookbook - Dusty Stanczyk, Erin Stanczyk

BY THE BESTSELLING AUTHOR OF THE TALENTED MR RIPLEY, CAROL AND STRANGERS ON A TRAIN ''Bears Highsmith''s unique, unsurpassed mixture of unsettling psychological insights'' THE TIMES ''The original, the best, the gloriously twisted Queen of Suspense'' MARK BILLINGHAM ''Highsmith''s novels are peerlessly disturbing . . . bad dreams that keep us thrashing for the rest of the night'' NEW YORKER Sydney Bartleby has killed his wife. At least, he has thought about it, compulsively, repeatedly, plotting schemes, designing escapes, forging alibis. Of course he has; he''s a thriller writer. He even knows how to dispose of her body. But when Alicia takes a long, unannounced holiday, Sydney descends into the treacherous world of his own fantasy.A masterpiece of noir fantasy in which Highsmith revels in eliciting the unsettling psychological forces that lurk beneath the surface of everyday life.

Objev podobné jako A Suspension of Mercy - Patricia Highsmithová

Lay the foundation for a career as a bricklayer with this highly illustrated and accessible book published in association with City & Guilds.Suitable for the 6705 Diploma, as well as other Level 1 bricklaying qualifications, the book covers everything you need to kick-start your journey in the construction industry: principles of construction, setting out, block walls, brick walls, cavity walls and health and safety.- Study with confidence with content based on the latest industry standards.- Get ready for the workplace with ''Industry tips'', ''Health and safety'' reminders and ''Improve your maths/English'' tasks.- Enhance your understanding of tools and key concepts in bricklaying with clear and accurate technical drawings and step-by-step sequences.- Re-cap knowledge with ''Key terms'' features and a detailed glossary.- Prepare for assessment with practice questions and activities.- Develop core skills with expert author Mike Jones, who draws on his extensive teaching and industry experience.

Objev podobné jako The City & Guilds Textbook: Bricklaying for the Level 1 Diploma (6705) - Mike Jones

‘It was like heaven! It was like a palace, even without anything in it … We’d got this lovely, lovely house.’ In 1980, there were well over 5 million council homes in Britain, housing around one third of the population. The right of all to adequate housing had been recognised in the 1948 Universal Declaration of Human Rights, but, long before that, popular notions of what constituted a ‘moral economy’ had advanced the idea that everyone was entitled to adequate shelter. At its best, council housing has been at the vanguard of housing progress – an example to the private sector and a lifeline for working-class and vulnerable people. However, with the emergence of Thatcherism, the veneration of the free market and a desire to curtail public spending, council housing became seen as a problem, not a solution. We are now in the midst of a housing crisis, with 1.4 million fewer social homes at affordable rent than in 1980. In this highly illustrated survey, eminent social historian John Boughton, author of　Municipal Dreams,　examines the remarkable history of social housing in the UK. He presents 100 examples, from the almshouses of the 16th century to Goldsmith Street, the 2019 winner of ... Unknown localization key: "more"

Objev podobné jako A History of Council Housing in 100 Estates - John Boughton

Despite aircraft coming in many shapes and sizes, they all utilize the same basic aerodynamic principles that have not changed much since the early days of flight. Whether you are a new pilot that is exploring aerodynamics in greater detail, or a commercial pilot who has been flying for countless years, it is essential to understand the aerodynamics of flight.From the author of the hugely popular Principles of Flight for the Private Pilot, this book takes the reader deeper into the world of aerodynamics. This book follows closely the syllabi of Aerodynamics for the Commercial Pilot from a range of aviation authorities around the world, with a particular focus on practical aviation, thereby linking science with the real world.

Objev podobné jako Aerodynamics for the Commercial Pilot - Stephen Walmsley

Praise for the first volume:''It is very valuable to have [this collection of articles] all together in one place…a rich repository of insights and experiences for all the somatic disciplines. It is a wonderful collection of articles.'' - Somatics This second volume on Authentic Movement - a new discipline aiding the creative process in choreography, writing, theatre performance, dance, graphic and expressivearts, as well as spirituality - is an engaging and dynamic collection of scholarly essays, personal stories, practical suggestions and resources. It reflects cutting edge work on creative expression, meditative discipline and psychotherapeutic endeavour.Part I comprises five chapters written by the most prominent Authentic Movement practitioners and teachers and introducing the foundations and principles of Authentic Movement. In Part II, the contributors return to the source of Authentic Movement - the psychotherapeutic setting - and provide an in-depth examination of the personal processes in the therapeutic relationship and the potential of Authentic Movement to facilitate personal growth and change. Part III traces the development of Authentic Movement as a spiritual path and as interface with other spiritual practices. Part IV provides an overview of new developments in Authentic Movement, Part V offers inspiring personal accounts and Part VI provides ... Unknown localization key: "more"

Objev podobné jako Authentic Movement: Moving the Body, Moving the Self, Being Moved

Chin Na (Qin Na) is one of the four major fighting categories in all Chinese martial styles. The four categories are: Kicking (Ti) Striking (Da) Wrestling (Shuai) Seize-Controlling (Na)Seize-Controlling Chin Na techniques can be effectively used against an opponents grabbing attacks as well as against wrestling. Pressing and striking Chin Na can be used to seal the opponents breathing, vein/artery, or Qi circulation, which can cause severe pain, numbness, and unconsciousness. Some techniques can even be fatal.Most of Chin Na can be learned easily and be adopted into any martial style. Chin Na has been known as the root of the Japanese arts of Jujitsu and Aikido, and practitioners can use the study of Chin Na to increase their understanding of the theory and principles of their own arts.This book is designed to make learning easier.If you study a barehand art, likely there are Chin Na techniques you can adapt!You will learn over 150 Chin Na techniquesFundamental principles that make Chin Na work.Speed, power, grabbing, escaping, and countering techniques.Finger Chin Na.Wrist Chin Na. Elbow Chin Na. Shoulder, neck, and waist Chin Na. Leg Chin Na. Muscle Grabbing Chin Na. Cavity press Chin Na. Using Chin Na in a fight. Dealing ... Unknown localization key: "more"

Objev podobné jako Analysis of Shaolin Chin Na - Jwing-ming Yang

What if your habits could create a more meaningful life for you and a better world? The Milkwood Permaculture Living Handbook is your guide to improving your home, health and happiness - and the planet - one simple step at a time. Packed with practical skills and projects, it''s regenerative living for busy people who want to make a positive impact in a world out of balance.Discover how simple changes to your every day can make a big difference. Maybe it''s decluttering your home, growing sprouts on your windowsill, connecting with your community or taking on a locavore mini-challenge. Maybe it''s going waste-free or falling in love with compost. Inspired by the life-affirming principles of permaculture, all 60 habits will help you reconnect with your ecosystem, save money and celebrate sustainable living.Wherever you start, this book will help you change your lifestyle in small but significant ways - one powerful, practical habit at a time - towards a resilient, abundant life and a hopeful future for all.

Objev podobné jako The Milkwood Permaculture Living Handbook - Kirsten Bradley

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

Objev podobné jako The Employer Brand - Richard Mosley, Simon Barrow

An indispensable companion for readers, writers, and even casual users of the language, the Penguin Modern Classics edition of Kingsley Amis''s The King''s English features a new introduction by Martin Amis.The King''s English is Kingsley Amis''s authoritative and witty guide to the use and abuse of the English language. A scourge of illiteracy and a thorn in the side of pretension, Amis provides indispensable advice about the linguistic blunders that lie in wait for us, from danglers and four-letter words to jargon and even Welsh rarebit. If you have ever wondered whether it''s acceptable to start a sentence with ''and'', to boldly split an infinitive, or to cross your sevens in the French style, Amis has the answer - or a trenchant opinion. By turns reflective, acerbic and provocative, The King''s English is for anyone who cares about how the English language is used.Kingsley Amis (1922-1995), born in London, wrote poetry, criticism, and short stories, but is best remembered as the novelist whose works offered a comic deconstruction of post-war Britain. Amis explored his disillusionment with British society in novels such as Lucky Jim (1954) and That Uncertain Feeling (1955); his other works include The Green Man (1970) Stanley and ... Unknown localization key: "more"

Objev podobné jako The King's English - Amis Kingsley

''this is all a fairy tale...and, therefore, you are not to believe a word of it, even if it is true''The Water-Babies (1863) is one of the strangest and most powerful children''s stories ever written.In describing the underwater adventures of Tom, a chimney-sweeper''s boy who is transformed into a water-baby after he drowns, Charles Kingsley combined comic fantasy and moral fable to extraordinary effect. Tom''s encounters with friendly fish, curious lobsters, and characters such as Mrs Doasyouwouldbedoneby are both an exciting fairy tale and a crash course in evolutionary theory. They also reflect the quirky imagination of one of the great Victorian eccentrics. Tom''s adventures are constantly interrupted by Kingsley''s sideswipes at contemporary issues such as child labour and the British education system, and they offer a rich satiric take on the great scientific debates of the day.This edition reprints the original complete version of the story, and includes a lively introduction, detailed explanatory notes, and an appendix that reprints Kingsley''s first attempt to describe the mysterious creatures that live under the sea.

Objev podobné jako The Water -Babies - Kingsley Charles

Keep the philosophies of Plato in your pocket with this handy hardback guide to Plato''s key ideas, complete with helpful summaries, diagrams and illustrations. The ancient Greek philosopher Plato is perhaps the single most important figure in the history of philosophy, who has influenced countless thinkers throughout the centuries. In this indispensable volume, author Michael Moore distils Plato''s key ideas into easily accessible chunks. Great to dip into, each chapter features a famous quote from the philosopher followed by a broader discussion of his general theories. Featuring Plato''s ruminations about love, politics, morality and more, The Pocket Book of Plato provides an ideal introduction to one of the world''s great thinkers.Covers:• The allegory of the cave• Plato''s Theory of Forms• The Delphic Oracle• The City-Soul Analogy This edition is presented in a stylish hardback format with colourful pages and sprayed page-edges, making a wonderful gift for curious minds. ABOUT THE SERIES: With the Arcturus Pocket Ideas series, you can keep incredible ideas at your fingertips. Written in a digestible style with expert authors, these hardback pocket editions introduce some of the most brilliant minds in history and the concepts that made them world-famous.

Objev podobné jako The Pocket Book of Plato - Michael Moore

Keep the timeless teachings of Stoic philosophy in your pocket with this handy hardback guide, complete with accessible summaries, diagrams and illustrations.The philosophy of stoicism emphasizes self-control, the pursuit of virtue, and the importance of living in accordance with nature. Amidst the frantic chaos of modern life, the ancient philosophy of stoicism can provide a hugely valuable toolset and a way to stay calm when stress threatens to overwhelm. In this digestible guide, Michael Moore introduces you to the core concepts and ideas of stoicism, from its origins among ancient Greek and Roman thinkers such as Zeno, Seneca, Epictetus and Marcus Aurelius, through to its use in the modern day. He explains what a virtuous life really means and shows how you can apply these enduring ideas to your own experience. Key ideas are broken down into easily accessible chunks, with each chapter featuring famous quotes and insightful analysis.Presented in an elegant pocket format with colourful pages and sprayed edges, this hardback guide is perfect for anyone wanting to learn essential philosophy from the ancient world.ABOUT THE SERIES: With the Arcturus Pocket Ideas series, you can keep incredible ideas at your fingertips. Written in a digestible style with expert authors, ... Unknown localization key: "more"

Objev podobné jako The Pocket Book of Stoicism - Michael Moore

A Pocket Dictionary of the Vulgar Tongue is a profane guide to the slang from the backstreets and taverns of 18th-century London. This slang dictionary gathers the most amusing and useful terms from English history and helpfully presents them to be used in the conversations of our modern day.Originally published in 1785, the Classical Dictionary of the Vulgar Tongue was one of the first lexicons of English slang, compiled by a militia captain who collected the terms he overheard on his late-night excursions to London''s slums, dockyards, and taverns. Now the legacy lives on in this colorful pocket dictionary.• Learn the origin of phrases like "birthday suit" and discover slang lost to time.• Handy pocket-sized edition allows you to whip out vintage curse words whenever needed.• An unexpected marriage of lowbrow humor and highbrow witDiscover long lost antique slang and curse words and learn how to incorporate them into modern conversation.A Pocket Dictionary of the Vulgar Tongue is perfect for enlivening contemporary conversation with historical phrases; it includes a topical list of words for money, drunkenness, the amorous congress, male and female naughty bits, and so on.• A funny gift for wordplay, language, swearing, and insult fans, as well as ... Unknown localization key: "more"

Objev podobné jako A Pocket Dictionary of the Vulgar Tongue - Captain Francis Grose

Learn the key ideas of incredible psychologist Carl Jung in this handy pocket guide, complete with accessible summaries, diagrams and illustrations.Swiss psychoanalyst Carl Jung stands as a towering figure in modern psychology whose ideas changed the way we think about the human psyche. In this indispensable guide, author Lily Yuan distills Jung''s key ideas into easily accessible chunks. With each chapter featuring famous quotes from the psychoanalyst and a broader discussion of this general theories, The Pocket Book of Jung provides an ideal introduction to one of the world''s great thinkers.Covers:• Psychological Types• Shadow and Persona• The Theory of the Archetypes• Synchronicity and the Collective Unconscious• Criticism and LegacyThis edition is presented in a stylish hardback format with colourful pages and sprayed page-edges, making a wonderful gift for curious minds.ABOUT THE SERIES: With the Arcturus Pocket Ideas series, you can keep incredible ideas at your fingertips. Written in a digestible style with expert authors, these hardback pocket editions introduce some of the most brilliant minds in history and the concepts that made them world-famous.

Objev podobné jako The Pocket Book of Jung - Lily Yuan

The incredible story of the “Robin Hood of the Seas,” who absconded with millions during the Golden Age of Piracy and who harbored an even greater secret.Henry Avery of Devon pillaged a fortune from a Mughal ship off the coast of India and then vanished into thin air—and into legend. More ballads, plays, biographies and books were written about Avery’s adventures than any other pirate. His contemporaries crowned him "the pirate king" for pulling off the richest heist in pirate history and escaping with his head intact (unlike Blackbeard and his infamous Flying Gang). Avery was now the most wanted criminal on earth. To the authorities, Avery was the enemy of all mankind. To the people he was a hero. Rumors swirled about his disappearance. The only certainty is that Henry Avery became a ghost. What happened to the notorious Avery has been pirate history’s most baffling cold case for centuries. Now, in a remote archive, a coded letter written by "Avery the Pirate" himself, years after he disappeared, reveals a stunning truth. He was a pirate that came in from the cold . . . In The Pirate King, Sean Kingsley and Rex Cowan brilliantly tie Avery to the ... Unknown localization key: "more"

Objev podobné jako The Pirate King - Kingsley Sean, Rex Cowan

Mark Twain's great American masterpiece, in a gorgeous new clothbound edition designed by the award-winning Coralie Bickford-Smith. These delectable and collectible Penguin editions are bound in high-quality colourful, tactile cloth with foil stamped into the designMark Twain's tale of a boy's picaresque journey down the Mississippi on a raft conveyed the voice and experience of the American frontier as no other work had done before. When Huck escapes from his drunken father and the 'sivilizing' Widow Douglas with the runaway slave Jim, he embarks on a series of adventures that draw him to feuding families and the trickery of the unscrupulous 'Duke' and 'Dauphin'. Beneath the exploits, however, are more serious undercurrents - of slavery, adult control and, above all, of Huck's struggle between his instinctive goodness and the corrupt values of society, which threaten his deep and enduring friendship with Jim.Mark Twain was born Samuel Langhorne Clemens on 30th November 1835, in Florida, Missouri. In 1853 he left home, earning a living as an itinerant type-setter, and four years later became an apprentice pilot on the Mississippi, a career cut short by the outbreak of the Civil War. For five years, as a prospector and a journalist, Clemens lived ... Unknown localization key: "more"

Objev podobné jako The Adventures of Huckleberry Finn - Mark Twain

The incredible memoir by international bestselling author of Where The Crawdads Sing, Delia Owens and her then partner Mark Owens'', charting their time researching wildlife in the Kalahari Desert. Reissued and in full colour, for the first time since its original publication. In the early 1970s, carrying little more than a change of clothes and a pair of binoculars, Mark and Delia Owens caught a plane to Africa, bought a third-hand Land Rover, and drove deep into the Kalahari Desert. There they lived for seven years, in an unexplored area with no roads, no people, and no source of water for thousands of square miles. In this vast wilderness the Owenses began their zoology research, working alongside lions, brown hyenas, jackals, giraffes, and the many other creatures they came to know.Cry of the Kalahari is a gripping account of how two young Americans survived the dangers of living in one of the last pristine areas on Earth. Reissued for the first time since its original publication in 1984, this beautiful new edition contains never-seen-before, colour photographs of Mark and Delia on their adventure of a lifetime.''A remarkable story beautifully told . . . Among such classics as Goodall''s In the ... Unknown localization key: "more"

Objev podobné jako Cry of the Kalahari - Delia Owensová, Mark Owens

Let go of perfect and become a transformative, positive influence in a child''s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman.''My go-to for how we all, including ourselves, raise good humans!'' Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we''ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn''t presume to tell you how to parent with "my way is right" advice because the science is clear: There''s no one "right" way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that''s aligned with your own values and with your children''s unique ... Unknown localization key: "more"

Objev podobné jako The 5 Principles of Parenting - Dr Aliza Pressman

An Ernest Hemingway Biography Like No Other“...illuminates his life and works in ways not seen before.” —Sigrid Nunez, National Book Award winner and author of The Friend and What Are You Going Through#1 New Release in Historical Latin America BiographiesDiscover Hemingway’s biography through the eyes of a fellow author and journalist. New York Times bestselling author of Salt, Mark Kurlansky turns his historical eye to the life of Ernest Hemingway. Sometimes funny, sometimes sad, The Importance of Not Being Ernest shows the huge shadow Hemingway casts. The perfect gift for writers. By a series of coincidences, Mark Kurlansky’s life has always been intertwined with Ernest Hemingway''s legend, starting with being in Idaho the day of Hemingway’s death. The Importance of Not Being Ernest explores the intersections between Hemingway’s and Kurlansky’s lives, resulting in creative accounts of two inspiring writing careers. Travel the world with Mark Kurlansky and Ernest Hemingway in this personal memoir, where Kurlansky details his ten years in Paris and his time as a journalist in Spain—both cities important to Hemingway’s adventurous life and prolific writing. Paris, Basque Country, Havana and Idaho. Get to know the extraordinary people he met there—those who had also fallen under the Hemingway ... Unknown localization key: "more"

Objev podobné jako The Importance of Not Being Ernest - Mark Kurlansky

A timely and robust discussion of responsible bank stewardship and practice. The Second Edition of The Principles of Banking offers banking professionals, regulators, and students from a variety of backgrounds an authoritative and practical discussion of the foundations of modern banking and good banking practice. In the book, you'll find a comprehensive roadmap to a more sustainable business model for your banking organization. The author draws on his many years' experience as a commercial and investment banker as he explains the original principles of banking—including sound lending policy, capital management, and liquidity risk management—as well as new material covering the impact of COVID-19 on banks, risk management, and balance sheet management. The Principles of Banking also provides recommendations for bank asset-liability management best practices that enable banks to deliver optimized balance sheets for the benefit of all stakeholders. It also includes new chapters in market risk management, foreign exchange risk management, interest rate risk, and credit risk policy and management. An essential update to a widely read and taught banking text, The Principles of Banking, Second Edition is an indispensable resource for banking professionals and students everywhere.

Objev podobné jako The Principles of Banking - Moorad Choudhry

Linear A is a Middle and Late Bronze Age script principally used on Crete. Dated to 1800 - 1450 BC, it was discovered by archaeologist Sir Arthur Evans in 1900 and for over 120 years it has – until now – defied decipherment. In his book, author Mark Cook, a forensic accountant, demonstrates how he deciphered Linear A. His work describes how he first approached decipherment by setting aside commonly held misconceptions. Previous decipherment attempts typically incorrectly assumed the underlying language was an unknown Minoan language (Crete being the heart of the Minoan Empire), or misconstrued its relationship with Linear B (the earliest written form of Greek, which replaced it). Linear A is found mainly on clay tablets recording ephemeral accounting information, and Mark Cook tackled the decipherment as an accountant, focussing on the numbers, noting the mathematical relationships between the items recorded (which relationships were evident in the later Linear B script where the same things were being recorded), and analysing the characters used to record them. Mark Cook demonstrates that Linear A is Middle Egyptian, written in a form of shorthand used by the later Greeks and Romans, using hieroglyphs that were modified and simplified to be incised ... Unknown localization key: "more"

Objev podobné jako The Decipherment of Linear A - Mark Cook