principles of logo design george bokhua

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques ... Unknown localization key: "more"

Objev podobné jako Principles of Logo Design - George Bokhua

Kenneth Winkler''s esteemed edition of Berkeley''s Principles is based on the second edition (London, 1734), the last one published in Berkeley''s lifetime.Life other members of Hackett''s philosophical classics series, it features editorial elements found to be of particular value to students and their teachers: analytical table of contents; chronology of the author''s life; selected bibliography; note on the text; glossary; and index.

Objev podobné jako A Treatise Concerning the Principles of Human Knowledge - George Berkeley

Level-up employee productivity, creativity, and inspiration at your workplace In The Power of Play: The Game Design Approach to Transforming Employee Engagement, the Managing Director for Willow Ventures —a global insurance innovation leader—George Kesselman, delivers a one-of-a-kind and exciting take on employee productivity and engagement. He dives deep into increasing divergence between work and how we approach motivation, and moving beyond the gamification of work, exploring the motivational and behavioural elements behind the “fun” kind of problem solving we find in games and showing you how to apply them to your workplace. In the book, you’ll discover how to apply the principles of game design to the professional environment so you can realize higher levels of motivation, productivity, and creativity from your teams. You’ll also find: Strategies to make your workplace more enjoyable and improve talent recruitment and retentionPractical insights into tapping into your employees’ intrinsic motivations to create a more satisfying work experienceDiscussions of how to identify core motivations, combine them with clever design, and help your employees achieve “flow states” of extraordinary productivityPerfect for managers, executives, directors, entrepreneurs, founders, and other business leaders, The Power of Play is also a can’t-miss resource for human resources and other people ... Unknown localization key: "more"

Objev podobné jako The Power of Play - George Kesselman

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"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." – Michael EvamyThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.The must-have book for any ... Unknown localization key: "more"

Objev podobné jako Logo, revised edition - Michael Evamy

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller, described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by ... Unknown localization key: "more"

Objev podobné jako Logo Beginnings - Jens Müller

The third edition of Design Elements solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication.What’s Inside:The essential building blocks of design: A thorough exploration of the fundamental elements—dots, lines, planes, texture, space, and contrast—that underpin effective design.Color as a functional tool: Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses.Typography as structure and expression: A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact.The role of imagery: Guidance on selecting, abstracting, and integrating imagery to support communication goals.Grid systems and layout organization: Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs.Principles of practice: 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes.Successful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition provides both the ... Unknown localization key: "more"

Objev podobné jako Design Elements, Third Edition - Timothy Samara

Discover the big picture on building construction materials and methods in this fully-updated eighth edition of the leading text on the subject The construction of buildings depends on the contributions of professionals from diverse fields, including architecture, construction management, civil and structural engineering, and more. All of these professionals, however, must understand the principles and materials that underlie the construction process in order to fulfil their roles in the project. After more than a generation, Fundamentals of Building Construction continues to be the essential introduction to this subject for students in all construction-related fields. Highly readable and based on extensive pedagogical practice, it represents decades of experience in architecture and the building trades. Now updated to reflect the latest methods and industry practices, it promises to remain foundational for another generation of students. Readers of the eighth edition of Fundamentals of Building Construction will also find: Significantly expanded treatment of the newest practices for mass timber constructionExpanded discussion of the principles of enclosure design, along with an all-new case study illustrating the practical application of these principlesContinued emphasis on sustainable construction and carbon emissions, extensively updated images and diagrams, and updates through all chapters of the text Fundamentals of Building ... Unknown localization key: "more"

Objev podobné jako Fundamentals of Building Construction - Edward Allen, Joseph Iano

Fundamentals of Lighting, 4th Edition, takes a practical and integrated approach to the study of lighting and design. Specifically, the text focuses on how interior lighting designs can address the healthy building movement, human-centric lighting design, and international green guidelines and standards for energy efficiency. Now with case studies and sample lighting plans, learning becomes hands on. This comprehensive textbook is divided into two parts and is organized sequentially to develop a fundamental understanding of how to design quality lighting environments. Part One explores the principles of lighting design. Part Two focuses on lighting design applications and the design process, in both residential and commercial environments.New to this Edition-Focus on healthy building movement using human-centric quality lighting design-Inclusion of international green guidelines and standards for energy efficiency for up-to-date industry practices-Enhanced student learning activities, including case studies and lighting plansSTUDIO Includes-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabularyInstructor Resources-Instructor Guide to help integrate text content to classroom and online learning platforms-Test Bank covering key concepts and learning benchmarks-PowerPoint® slide decks for each chapter-CIDA Standards Matrix to help show how key concepts can be integrated and adapted into CIDA standards

Objev podobné jako Fundamentals of Lighting - Susan Winchip

Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level. Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral. All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know.In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning. Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools.If you're ready to use the power of design to ... Unknown localization key: "more"

Objev podobné jako Graphic Design For Everyone - Cath Caldwell

A Design Orientation to Second Language Writing Instruction presents the principles of a Design orientation to second language writing and argues for new directions in second language writing instruction. This book elaborates an approach to L2 writing instruction relevant for the diverse multilingual educational contexts and ever-changing literacies of the 21st century. A comprehensive introductory chapter which synthesizes recent history and current challenges in writing instruction for languages other than English is followed by chapters that link theory and practice, articulate principles of Design writing, and provide practical guidance for how instructors can implement Design writing instruction in ways that increase the relevance and value of writing for today''s diverse learners. As well as being a valuable resource for researchers of second language acquisition and second language instructors at all levels of instruction, A Design Orientation to Second Language Writing Instruction will also appeal to teacher educators and graduate students.

Objev podobné jako A Design Orientation to Second Language Writing Instruction - Heather Willis Allen

Design and implement voice user interfaces. This guide to VUI helps you make decisions as you deal with the challenges of moving from a GUI world to mixed-modal interactions with GUI and VUI. The way we interact with devices is changing rapidly and this book gives you a close view across major companies via real-world applications and case studies.Voice User Interface Design provides an explanation of the principles of VUI design. The book covers the design phase, with clear explanations and demonstrations of each design principle through examples of multi-modal interactions (GUI plus VUI) and how they differ from pure VUI. The book also differentiates principles of VUI related to chat-based bot interaction models. By the end of the book you will have a vision of the future, imagining new user-oriented scenarios and new avenues, which until now were untouched.What You''ll LearnImplement and adhere to each design principleUnderstand how VUI differs from other interaction modelsWork in the current VUI landscapeWho This Book Is ForInteraction designers, entrepreneurs, tech enthusiasts, thought leaders, and AI enthusiasts interested in the future of user experience/interaction, designing high-quality VUI, and product decision making

Objev podobné jako Voice User Interface Design - Ritwik Dasgupta

The Complete Book of Woodworking is a comprehensive guide to help you become a master woodworker and have a house full of hand-made furnishings to show for the effort! Set up shop, understand the tools, learn the principles of basic design, and practice essential woodworking techniques as you complete 40 detailed plans for home accessories, furnishings, outdoor projects, workshop projects, and more! With over 1,200 full-color photographs, step-by-step instructions and illustrations, and helpful diagrams, woodworkers of all levels will enjoy enhancing their skills and learning something new!

Objev podobné jako The Complete Book of Woodworking - Mark Johanson, Tom Carpenter

Architects today incorporate principles of sustainable design as a matter of necessity. But the challenge of unifying climate control and building functionality, of securing a managed environment within a natural setting--and combating the harsh forces of wind, water, and sun--presented a new set of obstacles to architects and engineers in the mid-

Objev podobné jako Design with Climate - Victor Olgyay

The Principles of Secularism by George Jacob Holyoake is a foundational text advocating for the separation of church and state and promoting secularism as a guiding principle for public policy and social reform. Holyoake's work delves into the philosophical underpinnings of secularism, emphasizing the importance of free thought, rationalism, and religious criticism. Through a discussion of ethical principles and humanism, the book argues for a secular approach to governance and education, aiming to protect civil rights and promote enlightenment ideas. Holyoake's text offers a compelling critique of religious influence on public affairs, advocating for a framework where secular ethics guide societal norms and policies. Written in the 19th century, the book reflects Holyoake's commitment to rational discourse and social reform, presenting a vision for a society where secularism fosters an inclusive and progressive environment free from religious dominance.

Objev podobné jako The Principles of Secularism - George Jacob Holyoake

For undergraduate courses in risk managementand insurance. Principles and practices: Managing risk withconsumer considerations Redja''s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revised, the 14thEdition covers global topics ranging from natural disasters andterrorism, to domestic issues like the ever-evolving Affordable CareAct and healthcare reform. Principles sets itselfapart by placing primary emphasis on insurance consumers and blends basic riskmanagement and insurance principles with consumer considerations, allowingstudents to apply basic concepts to their own personal risk management andinsurance programs.

Objev podobné jako Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Design, Updated and Expanded Third Edition - William Lidwell, Jill Butler, Kritina Holden

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there''s a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Objev podobné jako The Pocket Universal Principles of Design - William Lidwell

This much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects.The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices.It is these shared principles and processes that this book explores, including: - The fundamentals of design research and UX development - Classic visual design topics such as colour, image, layout and typography - Essential media-specific topics such as working with data, interactivity, motion and sound - Important guidance on how to present your workFor this new editions there are brand new chapters on Motion and Sound (including storyboarding, sonic interaction and UX storytelling), Data (including data as a material, AI and anticipatory design) and Interactivity (including accessibility, gesture control and voice UI).With over 150 inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is a must-have guide for budding designers. In addition, industry perspectives from key design professionals provide fascinating insights ... Unknown localization key: "more"

Objev podobné jako The Principles and Processes of Interactive Design - Jamie Steane

Whether viewed as extreme skepticism or enlightened common sense, the writings of Berkeley are a major influence on modern philosophy. Bishop Berkeley (1685-1753) was one of the great British empirical philosophers. He believed that the existence of material objects depends on their being perceived and The Principles of Human Knowledge sets out this denial of non-mental material reality. At first his views were unfavorably received by the London intelligentsia, and the entertaining Three Dialogues between Hylas and Philonous are a clarification of the Realist argument and a response to accusations of atheism and skepticism. In the nineteenth century John Stuart Mill wrote that he considered Berkeley''s work to be of "greatest philosophic genius," and it is true to say that its Immaterialism has influenced many recent philosophers.

Objev podobné jako Principles of Human Knowledge and Three Dialogues - George Berkeley

The new fourth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues. It also boasts a wealth of real world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.

Objev podobné jako Principles of Business Information Systems - Ralph, Jr Stair, George Reynolds, Thomas Chesney

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

The Meaning of the Earth offers a retrospective on the work and lives of the relentlessly controversial artists Gilbert & George, connecting their beginnings as Living Sculptures to their pictorial work of today. ---------- 'The Meaning of the Earth, Wolf Jahn's new book, explores the vision of our Art like no one has ever done before. Congratulations Wolf! Everyone loves this amazing and beautiful book. It is a masterpiece.' - Gilbert & George ---------- The Meaning of the Earth offers a retrospective on the lives and work of the relentlessly controversial artists Gilbert & George, placing them within the context of twentieth-century British culture. Wolf Jahn tells the story of how Gilbert & George found their identity in opposition to pervasive ideas around social conformity and religion after meeting in 1967. The artists staged an internal revolution, mining their psyches to create visionary and unwaveringly modern art. The ‘two people but one artist’ ask the questions that gnaw at us all: ‘Where do we come from?’, ‘Who are we?’ and ‘Where are we going?’ The book meditates on the artists’ role in this century, connecting their beginnings as Living Sculptures to their pictorial work of today. The Meaning of the ... Unknown localization key: "more"

Objev podobné jako Gilbert & George: The Meaning of the Earth - Gilbert & George, Wolf Jahn

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle.The 8th edition has been fully updated for focus, approachability, and up-to-date content. New and updated end-of-chapter questions -all available in the Achieve problem library with error-specific feedback and thorough solutions. These questions went through a rigorous development process to ensure they were robust, engaging and accurate.Lehninger Principles of Biochemistry, 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry. Text features and digital resources in the new Achieve platform emphasize this focus on the principles, while coverage of recent discoveries and the most up-to-date research provide fascinating context for learning the dynamic discipline of biochemistry.Achieve supports educators and students throughout the ... Unknown localization key: "more"

Objev podobné jako Lehninger Principles of Biochemistry - Michael Cox, Nelson David L.

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: Characters & GlyphsFont v. TypefaceHierarchyInclusivityOpenTypePairing typeRhythmWeb fontsEach principle is presented in a two-page ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Typography - Elliot Jay Stocks

The new edition of a classic textbook on combustion principles and processes, covering the latest developments in fuels and applications in a student-friendly format Principles of Combustion provides clear and authoritative coverage of chemically reacting flow systems. Detailed and accessible chapters cover key combustion topics such as chemical kinetics, reaction mechanisms, laminar flames, droplet evaporation and burning, and turbulent reacting flows. Numerous figures, end-of-chapter problems, extensive reference materials, and examples of specific combustion applications are integrated throughout the text. Newly revised and expanded, Principles of Combustion makes it easier for students to absorb and master each concept covered by presenting content through smaller, bite-sized chapters. Two entirely new chapters on turbulent reacting flows and solid fuel combustion are accompanied by additional coverage of low carbon fuels such as hydrogen, natural gas, and renewable fuels. This new edition contains a wealth of new homework problems, new application examples, up-to-date references, and access to a new companion website with MATLAB files that students can use to run different combustion cases. Fully updated to meet the needs of today’s students and instructors, Principles of Combustion: Provides problem-solving techniques that draw from thermodynamics, fluid mechanics, and chemistryAddresses contemporary topics such as zero carbon combustion, ... Unknown localization key: "more"

Objev podobné jako Principles of Combustion - Allan T. Kirkpatrick, Kenneth K. Kuo

“Georgia Pritchett is a singularly hilarious person. Her book is a delightful and perfect reflection of her. Its tenderness sneaks up on you and really packs a punch. What a magnificent read!”—Julia Louis DreyfusJenny Lawson meets Nora Ephron in this joyful memoir-in-vignettes on living—and thriving—with anxiety from a multiple Emmy Award-winning comedy writer whose credits include Succession and Veep.When Georgia Pritchett found herself lost for words—a bit of a predicament for a comedy writer—she turned to a therapist, who suggested she try writing down some of the things that worried her. But instead of a grocery list of concerns, Georgia wrote this book.A natural born worrywart, Georgia’s life has been defined by her quirky anxiety. During childhood, she was agitated about the monsters under her bed (Were they comfy enough?). Going into labor, she fretted about making a fuss (“Sorry to interrupt, but the baby is coming out of my body,” I said politely). Winning a prestigious award, she agonized over receiving free gifts after the ceremony (It was an excruciating experience. Mortifying). Soul-baring yet lighthearted, poignant yet written with a healthy dose of self-deprecation, My Mess Is a Bit of a Life is a tour through the carnival funhouse ... Unknown localization key: "more"

Objev podobné jako My Mess Is a Bit of a Life - Georgia Pritchett

This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many ... Unknown localization key: "more"

Objev podobné jako The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland

A timely and robust discussion of responsible bank stewardship and practice. The Second Edition of The Principles of Banking offers banking professionals, regulators, and students from a variety of backgrounds an authoritative and practical discussion of the foundations of modern banking and good banking practice. In the book, you'll find a comprehensive roadmap to a more sustainable business model for your banking organization. The author draws on his many years' experience as a commercial and investment banker as he explains the original principles of banking—including sound lending policy, capital management, and liquidity risk management—as well as new material covering the impact of COVID-19 on banks, risk management, and balance sheet management. The Principles of Banking also provides recommendations for bank asset-liability management best practices that enable banks to deliver optimized balance sheets for the benefit of all stakeholders. It also includes new chapters in market risk management, foreign exchange risk management, interest rate risk, and credit risk policy and management. An essential update to a widely read and taught banking text, The Principles of Banking, Second Edition is an indispensable resource for banking professionals and students everywhere.

Objev podobné jako The Principles of Banking - Moorad Choudhry

Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text’s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinner’s approach and terminology. This edition ... Unknown localization key: "more"

Objev podobné jako Principles of Behavior - Richard W. Malott

The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are also criticized for not contributing sufficiently to society’s grand challenges. An increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world creates serious governance gaps that not only require new ways of regulation, but also new ways of doing business. Can companies effectively contribute to sustainable development and confront society’s systemic challenges?Arguably the most important frame to drive this ambition was introduced and unanimously adopted in 2015: the Sustainable Development Goals (SDGs). The SDG-agenda not only defines a holistic set of global goals and targets, but also foundational principles to guide meaningful action to their achievement by 2030. Multinational companies have signed up to the SDGs as the world’s long-term business plan. Realizing the SDGs provides a yearly $12 trillion investment and growth opportunity, while creating hundreds of millions of jobs in the process. But progress is too slow – witnessing society’s inability to deal with pressing human, ecological, economic and health crises – whilst the vast potential ... Unknown localization key: "more"

Objev podobné jako Principles of Sustainable Business - Eveline van Mil, Rob van Tulder

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects.In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:Character Development: How to craft relatable and memorable personas in visual narratives.Plot Structure: Techniques for creating compelling arcs and engaging storylines.Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Storytelling for Designers - Lyle H. Sandler

Well over two million medical students, doctors and other health professionals around the globe have owned a copy of Davidson’s Principles and Practice of Medicine since it was first published over 70 years ago. Now in its 24th Edition, this thoroughly updated textbook describes the pathophysiology and clinical features of the most frequently encountered conditions in the major specialties of adult medicine, and explains how to recognise, investigate, diagnose and manage them. Taking its origins from Sir Stanley Davidson’s much-admired lecture notes, Davidson’s has endured because it keeps pace with how modern medicine is taught and provides a wealth of trusted information in an easy-to-read, concise and beautifully illustrated format. Part 1 ‘Fundamentals of Medicine’ - provides an account of the principles of genetics, immunology, infectious diseases, population health, oncology and pain management, along with a discussion of the core principles behind clinical decision-making and good prescribingPart 2 ‘Emergency and Critical Care Medicine’ - covers medical emergencies in poisoning, envenomation and medicine in austere environments, as well as common presentations in acute medicine and the recognition and management of the critically illPart 3 ‘Clinical Medicine’- covers the major medical specialties, each thoroughly revised and brought fully up to date. A ... Unknown localization key: "more"

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Channelling a razor-sharp satire through the everyday mishaps of the immortal comic character Mr Pooter, George and Weedon Grossmith''s The Diary of a Nobody is edited with an introduction and notes by Ed Glinert in Penguin Classics.Mr Pooter is a man of modest ambitions, content with his ordinary life. Yet he always seems to be troubled by disagreeable tradesmen, impertinent young office clerks and wayward friends, not to mention his devil-may-care son Lupin with his unsuitable choice of bride. In the bumbling, absurd, yet ultimately endearing character of Pooter, the Grossmith brothers created a wonderful portrait of the class system and the inherent snobbishness of the suburban middle-class suburbia - one which sends up the late Victorian crazes for Aestheticism, spiritualism and bicycling, as well as the fashion for publishing diaries by anybody and everybody. This edition contains the original illustrations by Weedon Grossmith and an introduction by Ed Glinert, author of The London Compendium, discussing the novel''s serialisation in Punch, the growth of the suburbs and the figure of Mrs Pooter.George Grossmith (1847-1912) initially worked as a journalist, reporting Police Court proceedings for The Times. In 1870 he began his career as a singer and entertainer, creating some of ... Unknown localization key: "more"

Objev podobné jako The Diary of a Nobody - George Grossmith, Weedon Grossmith

Kniha - autor Zdeněk Rybka, 198 stran, anglicky, brožovaná bez přebalu lesklá The book Principles of Bata Management System belongs to the so-called post-Bata literature. These books could only be published by the authors after 1990 due to political restrictions. Zdenek Rybka graduated from Bata School of Labour. He used Bata´s principles throughout his career not only in all the job positions he held, but also in his private life. The book presents dozens of Bata´s principles, which the author describes based on personal experience. It also describes Tomas Bata in his individual roles and positions. The chapters are readable, concise and short. The reader is thus able to get acquainted with the basic topics and areas of the Bata management system throughout the 30 chapters. The book is intended for anyone who needs to quickly get an overview of Bata management system and the personality of Tomas Bata. Also for anyone, who is at the same time interested in...

Objev podobné jako Principles of the Bata Management System (978-80-906540-3-7)

The publication focuses on a critical analysis of the state of public administration in both countries, as well as on the individual principles of good administration, their legal anchoring, and their practical application. At the same time, attention is also paid to selected guarantees of the realization of good public administration in practice, in particular judicial control and the powers of the ombudsman.*****The main objective is to contribute to a wider awareness of the principles of good public administration, their consistent application in practice and mutual inspiration and improvement of the situation in public administration in both democratic countries.***********************Publikace se zaměřuje jak na kritickou analýzu stavu veřejné správy v obou zemích, tak i na jednotlivé principy dobré správy, na jejich právní zakotvení, ale i na jejich praktické uplatňování. Současně je pozornost věnována i vybraným zárukám realizace dobré veřejné správy v praxi, zejména soudní kontrole a působnosti ombudsmana.*****Hlavním cílem je přispět k širšímu povědomí o principech dobré veřejné správy, jejich důslednému uplatňování v praxi a vzájemné inspiraci a zlepšování situace ve veřejné správě v obou demokratických zemích.

Objev podobné jako Principles of Good Administration and Guarantees of their Application in Practice in Ukraine and the Czech Republic - Kateřina Frumarová

Let go of perfect and become a transformative, positive influence in a child''s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman.''My go-to for how we all, including ourselves, raise good humans!'' Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we''ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn''t presume to tell you how to parent with "my way is right" advice because the science is clear: There''s no one "right" way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that''s aligned with your own values and with your children''s unique ... Unknown localization key: "more"

Objev podobné jako The 5 Principles of Parenting - Dr Aliza Pressman

This is a core text for anyone training to be (or working as) an assessor in the further education and skills sector.  Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. The book takes you through all the information you need to know, opening up the topic for learning in a really accessible way. Interactive activities are included throughout, and real examples of assessment in practice are included. The book also includes examples of completed assessment documents. It is a comprehensive text, covering: • principles of assessment • planning for assessment • types and methods of assessment • assessment practice • giving feedback • recording progress and achievement • quality assurance • evaluation The updated 4th edition includes new content on: the assessor coach role end-point assessment the role of technology in assessment and quality assurance online assessment theories, principles and models of reflection and evaluation

Objev podobné jako Principles and Practices of Assessment - Ann Gravells

Reflecting the broad and interdisciplinary nature of toxicology, this third edition of Principles of Toxicology explores the biochemical, physiological, and environmental aspects of the subject.This new edition is updated and revised to include reference to several major new directions in the science of toxicology, including significant changes in thinking about cancer and carcinogenesis as well as the rapid expansion of toxicogenomics. The book also includes new chapters on topics of timely interest such as radiation, food safety, and natural toxins.As in previous editions, chapters combine background material in the appropriate discipline—which helps readers review and remember the basics—with new information on toxicology to stress key principles and concepts. Also included is a selection of updated case studies through which principles and concepts are applied to real-world issues. The book features an extensive cross-referencing system linking all sections and enhancing the integration of material, thus helping readers tie it all together. It also includes an appendix of selected toxicants that describes chemical structure, category of use, and toxicity. These features make specific information quick and easy to find. The easy-to-follow format and clear presentation of information in this book will make this one of the most useful references on your shelf.

Objev podobné jako Principles of Toxicology - Karen E. Stine, Thomas M. Brown

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, ... Unknown localization key: "more"

Objev podobné jako The Pocket Universal Principles of UX - Irene Pereyra

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Color - Maggie Maggio, Stephen Westland

Microeconomics Reimagined: Focused Learning, Maximum Impact Embark on a journey into the world of microeconomics with the 2024 release of Principles of Microeconomics. As economic landscapes evolve, this streamlined approach equips faculty to navigate the intricacies of today''s economic challenges for their students. Redefine microeconomic education, where focus equals understanding, and every concept resonates with real-world relevance without overwhelming details. This release is your key to mastering microeconomics in a single semester. Cut through the clutter and emphasize a select set of core principles that form the backbone of this discipline. Our goal extends beyond textbooks. Become a fluent speaker of microeconomic language by actively engaging with real-world examples. From cinema ticket discounts to social norms, our textbook sparks curiosity, fostering meaningful discussions and a deeper understanding of economic principles. Frank, Nobel-Prize winner: Bernanke, Antonovics, and Heffetz bring their expertise to every chapter. Join the movement towards economic enlightenment, where learning is fresh, engaging, and always current.

Objev podobné jako Principles of Microeconomics: 2024 Release ISE - Robert Frank, Ben Bernanke, Ori Heffetz, Kate Antonovics

Wolpert''s Principles of Development, the latest edition of the prize-winning textbook, opens up the fascinating field of developmental biology to undergraduates studying biology, medicine, and veterinary science. By focusing on the underlying processes shared by diverse organisms, the textbook lays the foundation for a deep understanding. Key features - An emphasis throughout on the underlying principles - which underpin the commonalities between different organisms and their development - enables students to get a clear sense of the ''big picture'' of the subject. - Custom-drawn artwork and integrated animations and videos help to make the visualisation of processes and mechanisms in this challenging subject as straightforward as possible. - Medical Boxes explore key developmental diseases and explain how developmental biology furthers our understanding human health and disease. Further experimental detail, including Experimental Boxes, from both classic and current research, demonstrates ''how we know what we know''. - Also available as an e-book enhanced with learning objectives, self-assessment interactive quizzes and multi-media content to offer a fully immersive experience and extra learning support. New to this edition - Chapter 7, a new chapter on Embryonic stem cells, embryo models, and regenerative medicine, to ensure the book''s coverage stays up to date with ... Unknown localization key: "more"

Objev podobné jako Wolpert's Principles of Development - Lewis Wolpert, Alfonso Martinez Arias, Marysia Placzek, Cheryll Tickle

The Principles of Equity & Trusts offers a refreshing, student-focused approach to a dynamic area of law. In the fifth edition of his best-selling textbook, Professor Graham Virgo brings his expertise as a teacher to deliver an engaging, contextual account of the essential principles of trusts and their equitable remedies.Virgo states the law in plain terms before building on an area of debate and encouraging students to fully engage with the inherent issues within the subject. Concise and authoritative analysis enables students to grasp the principles of trusts, develop the confidence to engage fully with the subject area, and excel in their studies.Virgo approaches the topics with unparalleled clarity and provides the academic rigour for which this text has come to be relied upon. Combining expert knowledge and comprehensive coverage, this is the ideal companion to a course in trusts.Digital formats and resourcesThe fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. · The e-book offers a mobile experience and convenient access along with self-assessment activities, multi-media content including author videos, web links to key cases, functionality tools, navigation features and links that offer extra learning support: http://www.oxfordtextbooks.co.uk/ebooks· ... Unknown localization key: "more"

Objev podobné jako The Principles of Equity & Trusts - Graham Virgo

Finance is widely seen as an obstacle to a better world.Principles of Sustainable Finance explains how the financial sector can be mobilized to counter this. Using finance as a means to achieve social goals, we can divert the planet and its economy from its current path to a world that is sustainable for all.Written for undergraduate, graduate, and executive students of finance, economics, business, and sustainability, this textbook combines theory, empirical data, and policy to explain the sustainability challenges for corporate investment. It shows how finance can steer funding to certain companies and projects without sacrificing return and thus speed up the transition to a sustainable economy. It analyses the Sustainable Development Goals as a strategy for a better world and provides evidence that environmental, social, and governance factors matter, explaining in detail how to incorporate these factors in the corporate and financial sectors.Tailored for students, Principles of Sustainable Finance starts each chapter with an overview and learning objectives to support study. It includes suggestions for further reading, lists and definitions of key concepts, and extensive uses of figures, boxes, and tables to enhance educational goals and clarify concepts. Principles of Sustainable Finance is also supported by an online resource ... Unknown localization key: "more"

Objev podobné jako Principles of Sustainable Finance - Dirk Schoenmaker, Willem Schramade

The book that serves as the basis for the popular “Harrison’s Podclass” podcast series! This outstanding collection of internal medicine Q&A is perfect for prepping for board or shelf exams, getting in multiple “reps” of self directed learning, and increasing your understanding of clinical reasoning. It’s packed with 1,000+ high-quality clinical vignettes, with expert, on-point explanations for correct and incorrect answers.Harrison’s Principles of Internal Medicine Self-Assessment and Board Review reflects all the specialties of internal medicine, and has been exhaustively revised and updated to reflect hundreds of never-before published Q&A in board-style format. This great resource will bolster your understanding of pathophysiology, epidemiology, differential diagnosis, clinical decision making, and therapeutics. Illustrations, radiographs, and pathology slides are included throughout. Each question is accompanied by a complete answer and explanation, and cross-referenced to Harrison’s Principles of Internal Medicine for deeper-dive understanding.325 full-color photos and illustrationsClinical vignettes and Q&A presented in board-style formatContent consistent with board exam blueprint in internal medicineAligned with Harrison’s Principles of Internal Medicine, the global authority in medicineExplanations for correct and incorrect answer choices

Objev podobné jako Harrison's Principles of Internal Medicine Self-Assessment and Board Review - Anthony Fauci, Stephen Hauser, Joseph Loscalzo, J. Larry Jameson, Dennis

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a ... Unknown localization key: "more"

Objev podobné jako Universal Principles of UX - Irene Pereyra

Discover the magical properties of gemstones with this definitive work by America''s first professional gemologist, George Frederick Kunz, presented in a luxurious hardback gift edition with gilded page edges. Drawing on his wide-ranging research into the occult and magical properties of gemstones, George Frederick Kunz produced a treasure trove of a book that covers ideas about precious and semi-precious stones from around the world. With tables of correspondences and sections on scrying and astrological uses of stones, omens regarding certain stones, and how gemstones were seen historically around the globe, this is a fascinating work of impressive scope.Learn about the history of gemstones and how they have been used: • Within fortune-telling and for their magical properties • For their astrological associations • In rituals, symbolic uses, and as talismansThis beautiful treasury is presented with gilded page edges, patterned endpapers, ivory pages and a gold embossed cover design. It makes a wonderful companion for anyone wanting to take a closer look at some of the sparkling stories within the jewels you recognise and wear.ABOUT THE SERIES: The Mystic Archives are beautiful hardcover guides which reveal the hidden mysteries of esoteric arts, presented with foil-embossing, Wibalin binding and gilded page edges.

Objev podobné jako The Curious Lore of Precious Stones - George Frederick Kunz

This is the story of England’s most famous, and notorious, king. The facts of Henry VIII’s life and reign were more astonishing, poignant and outlandish than the plot twists of most fiction. Henry’s character was complex: he was a charismatic, ardent – and brash – young lover who married six times; a scholar with a deep love of poetry and music; an energetic hunter who loved the outdoors; a monarch whose lack of a male heir haunted him incessantly; and a ruthless leader who would stop at nothing to achieve his desires. His monumental decision to split from Rome and the Catholic Church was one that would forever shape the religious and political landscape of Britain. Combining magnificent storytelling with an extraordinary grasp of the pleasures and perils of power, Margaret George delivers a vivid portrait of Henry VIII and Tudor England and the powerhouse of players on its stage: Thomas Cromwell, Cardinal Wolsey, Thomas More and Anne Boleyn. It is also a narrative told from an original perspective: Margaret George writes from the King’s point of view, injecting irreverent comments from Will Somers – Henry’s jester and confidant.

Objev podobné jako The Autobiography Of Henry VIII - Margaret George

Exploring the mystery, wisdom, and power of the dark phase of the moon''s cycle--a lunar-based model for moving through the dark times in our lives with understanding, consciousness, and faith in renewal.The moon''s dark phase has traditionally been a time of fear and superstition, a time associated with death and isolation. The mythical embodiment of these fears is the Dark Goddess. Known around the world by many names--Lilith, Kali, Hecate, and Morgana--the archetypal Dark Goddess represents death, sexuality, and the unconscious--the little understood, often feared aspects of life.Demetra George combines psychological, mythical, and spiritual perspective on the shadowy, feminine symbolism of the dark moon to reclaim the darkness from oppressive, fear-based images. George offers rites for rebirth and transformation that teach us to tap into the power of our dark times, maximizing the potential for renewal inherent in our inevitable periods of loss, depression, and anger.

Objev podobné jako Mysteries of the Dark Moon - Demetra George

Principles of International Economic Law provides a comprehensive overview of the central topics in international economic law, with an emphasis on the interplay between the different economic and political interests on both the international and domestic levels. Following recent tendencies, the book examines classical topics of international economic law - such as WTO law, investment protection, commercial law, and monetary law - in context with emerging aspects of human rights, environmental protection, and the legitimate claims of developing countries. A perfect introductory text to the field of international economic law, the book thoroughly analyses legal developments within their wider political, economic, or social context. Topics covered range from codes of conduct for multinational enterprises, to human rights implications of the exploiting natural resources and the legal impact of climate protection. The book demonstrates the economic foundations and economic implications of legal frameworks. It puts into profile the often-complex relationship between, on the one hand, international standards on liberalization and economic rationality and, on the other, state sovereignty and national preferences. It describes the newly developed forms of economic cooperation between states, such as the G7, the G20, or the BRICS. Herdegen''s Principles of International Economic Law has established itself as ... Unknown localization key: "more"

Objev podobné jako Principles of International Economic Law, 3e - Matthias Herdegen