principles of logo design george bokhua
Principles of Logo Design - George Bokhua
Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
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The Pocket Universal Principles of Interior Design - Chris Grimley, Kelly Harris Smith
This pocket-size version of Universal Principles of Interior Design features the concepts and guidelines included in the original version in a handy, take-along size. Master the art of interior design through the 100 laws, guidelines, ideas, and general considerations in this comprehensive, cross-disciplinary encyclopedia. It’s the one reference interior designers need—for professionals and nonprofessionals alike. Richly illustrated and easy to navigate, The Pocket Universal Principles of Interior Design pairs clear explanations of each concept with visual examples of the ideas applied in practice. Featured principles are as diverse as: Biomimicry Color Theory Health, Safety, and Welfare Pattern Sustainability Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principles. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Logo, revised edition - Michael Evamy
A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest. – Michael EvamyThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. – Michael Bierut, Pentagram
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Logo Beginnings - Jens Müller
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller, described as the â œlogo detectiveâ by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmckeâ ™s (1878â “1965) illustrated essay â œWahrzeichenâ ”Warenzeichenâ (Symbolsâ ”trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating theâ ”at times varied, at times consistentâ ”developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.
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Fundamentals of Lighting - Susan Winchip
Fundamentals of Lighting, 4th Edition, takes a practical and integrated approach to the study of lighting and design. Specifically, the text focuses on how interior lighting designs can address the healthy building movement, human-centric lighting design, and international green guidelines and standards for energy efficiency. Now with case studies and sample lighting plans, learning becomes hands on. This comprehensive textbook is divided into two parts and is organized sequentially to develop a fundamental understanding of how to design quality lighting environments. Part One explores the principles of lighting design. Part Two focuses on lighting design applications and the design process, in both residential and commercial environments.New to this Edition-Focus on healthy building movement using human-centric quality lighting design-Inclusion of international green guidelines and standards for energy efficiency for up-to-date industry practices-Enhanced student learning activities, including case studies and lighting plansSTUDIO Includes-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabularyInstructor Resources-Instructor Guide to help integrate text content to classroom and online learning platforms-Test Bank covering key concepts and learning benchmarks-PowerPoint® slide decks for each chapter-CIDA Standards Matrix to help show how key concepts can be integrated and adapted into CIDA standards
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The Complete Book of Woodworking - Mark Johanson, Tom Carpenter
The Complete Book of Woodworking is a comprehensive guide to help you become a master woodworker and have a house full of hand-made furnishings to show for the effort! Set up shop, understand the tools, learn the principles of basic design, and practice essential woodworking techniques as you complete 40 detailed plans for home accessories, furnishings, outdoor projects, workshop projects, and more! With over 1,200 full-color photographs, step-by-step instructions and illustrations, and helpful diagrams, woodworkers of all levels will enjoy enhancing their skills and learning something new!
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Design Elements, Third Edition - Timothy Samara
The third edition of Design Elements solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication.What’s Inside:The essential building blocks of design: A thorough exploration of the fundamental elements—dots, lines, planes, texture, space, and contrast—that underpin effective design.Color as a functional tool: Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses.Typography as structure and expression: A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact.The role of imagery: Guidance on selecting, abstracting, and integrating imagery to support communication goals.Grid systems and layout organization: Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs.Principles of practice: 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes.Successful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition provides both the theoretical framework and the practical tools to approach design challenges with confidence and purpose.Design Elements, Third Edition in coordination with Design Elements: Color Fundamentals and Design Elements: A Graphic Style Manual continues to be an authoritative guide for anyone seeking to deepen their understanding of graphic design and elevate the quality of their work.
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Graphic Design For Everyone - Cath Caldwell
Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level. Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral. All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know.In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning. Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There s also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools.If you re ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.
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The Principles of Secularism - George Jacob Holyoake
The Principles of Secularism by George Jacob Holyoake is a foundational text advocating for the separation of church and state and promoting secularism as a guiding principle for public policy and social reform. Holyoake s work delves into the philosophical underpinnings of secularism, emphasizing the importance of free thought, rationalism, and religious criticism. Through a discussion of ethical principles and humanism, the book argues for a secular approach to governance and education, aiming to protect civil rights and promote enlightenment ideas. Holyoake s text offers a compelling critique of religious influence on public affairs, advocating for a framework where secular ethics guide societal norms and policies. Written in the 19th century, the book reflects Holyoake s commitment to rational discourse and social reform, presenting a vision for a society where secularism fosters an inclusive and progressive environment free from religious dominance.
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Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara
For undergraduate courses in risk managementand insurance. Principles and practices: Managing risk withconsumer considerations Redja s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revised, the 14thEdition covers global topics ranging from natural disasters andterrorism, to domestic issues like the ever-evolving Affordable CareAct and healthcare reform. Principles sets itselfapart by placing primary emphasis on insurance consumers and blends basic riskmanagement and insurance principles with consumer considerations, allowingstudents to apply basic concepts to their own personal risk management andinsurance programs.
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Universal Principles of Design, Updated and Expanded Third Edition - William Lidwell, Jill Butler, Kritina Holden
Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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The Pocket Universal Principles of Design - William Lidwell
Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there s a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.
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The Principles and Processes of Interactive Design - Jamie Steane
This much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects.The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices.It is these shared principles and processes that this book explores, including: - The fundamentals of design research and UX development - Classic visual design topics such as colour, image, layout and typography - Essential media-specific topics such as working with data, interactivity, motion and sound - Important guidance on how to present your workFor this new editions there are brand new chapters on Motion and Sound (including storyboarding, sonic interaction and UX storytelling), Data (including data as a material, AI and anticipatory design) and Interactivity (including accessibility, gesture control and voice UI).With over 150 inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is a must-have guide for budding designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field. Each chapter concludes with a workshop tutorial to help you put what youâ ™ve learnt into practice.
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Principles of Human Knowledge and Three Dialogues - George Berkeley
Berkeley s idealism started a revolution in philosophy. As one of the great empiricist thinkers he not only influenced British philosophers from Hume to Russell and the logical positivists in the twentieth century, he also set the scene for the continental idealism of Hegel and even the philosophy of Marx.There has never been such a radical critique of common sense and perception as that given in Berkeley s Principles of Human Knowledge (1710). His views were met with disfavour, and his response to his critics was the Three Dialogues between Hylas and Philonous.This edition of Berkeley s two key works has an introduction which examines and in part defends his arguments for idealism, as well as offering a detailed analytical contents list, extensive philosophical notes and an index. ABOUT THE SERIES: For over 100 years Oxford World s Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford s commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
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Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.
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Lehninger Principles of Biochemistry - Michael Cox, Nelson David L.
Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle. The 8th edition has been fully updated for focus, approachability, and up-to-date content. New and updated end-of-chapter questions -all available in the Achieve problem library with error-specific feedback and thorough solutions. These questions went through a rigorous development process to ensure they were robust, engaging and accurate. Lehninger Principles of Biochemistry, 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry. Text features and digital resources in the new Achieve platform emphasize this focus on the principles, while coverage of recent discoveries and the most up-to-date research provide fascinating context for learning the dynamic discipline of biochemistry. Achieve supports educators and students throughout the full range of instruction, including assets suitable for pre-class preparation, in-class active learning, and post-class study and assessment. The pairing of a powerful new platform with outstanding biochemistry content provides an unrivaled learning experience.
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Universal Principles of Typography - Elliot Jay Stocks
Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: Characters GlyphsFont v. TypefaceHierarchyInclusivityOpenTypePairing typeRhythmWeb fontsEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland
This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Principles of Behavior - Richard W. Malott
Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The textâ ™s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinnerâ ™s approach and terminology. This edition also features a new full-color design and over 400 color figures, tables, and graphs.Principles of Behavior is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a weekâ ™s worth of coursework. The text can also function as the first step in a studentâ ™s journey into becoming a professional behavior analyst at the BA, MA, or PhD/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks.The text is supported by a set of PowerPoint slides with figures, tables, and graphs for every chapter and a robust test bank with multiple choice, fill in the blank, matching, and short answer questions for every chapter for a total of over 1,500 questions.
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Principles of Sustainable Business - Eveline van Mil, Rob van Tulder
The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are also criticized for not contributing sufficiently to societyâ ™s grand challenges. An increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world creates serious governance gaps that not only require new ways of regulation, but also new ways of doing business. Can companies effectively contribute to sustainable development and confront societyâ ™s systemic challenges?Arguably the most important frame to drive this ambition was introduced and unanimously adopted in 2015: the Sustainable Development Goals (SDGs). The SDG-agenda not only defines a holistic set of global goals and targets, but also foundational principles to guide meaningful action to their achievement by 2030. Multinational companies have signed up to the SDGs as the worldâ ™s long-term business plan. Realizing the SDGs provides a yearly $12 trillion investment and growth opportunity, while creating hundreds of millions of jobs in the process. But progress is too slow â “ witnessing societyâ ™s inability to deal with pressing human, ecological, economic and health crises â “ whilst the vast potential for societal value creation remains underutilized. This book provides a timely account of the systemic, strategic and operational challenges that need to be addressed to enhance the effectiveness of corporate involvement in society, by using the SDGs as the leading principles-based framework for actionable, powerful and transformative change.Principles of Sustainable Business is written for graduate and postgraduate (executive) students, policymakers and business professionals who want to understand the complex challenges of global sustainability. It shows how companies can design and implement SDG-relevant strategies at three levels: the macro level, to assess whether the SDGs present wicked problems or opportunities; the micro level, to develop and operationalize innovative business models, design new business cases and navigate organizational transition trajectories; and the meso level, to develop fit-for-purpose cross-sector partnering strategies. Principles of Sustainable Business presents innovative tools embedded in a coherent sequence of analytical frameworks that can be applied in courses for students, be put into practice by business professionals and used by action researchers to help companies contribute to the Decade of Action.
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The Diary of a Nobody - George Grossmith, Weedon Grossmith
Channelling a razor-sharp satire through the everyday mishaps of the immortal comic character Mr Pooter, George and Weedon Grossmith s The Diary of a Nobody is edited with an introduction and notes by Ed Glinert in Penguin Classics.Mr Pooter is a man of modest ambitions, content with his ordinary life. Yet he always seems to be troubled by disagreeable tradesmen, impertinent young office clerks and wayward friends, not to mention his devil-may-care son Lupin with his unsuitable choice of bride. In the bumbling, absurd, yet ultimately endearing character of Pooter, the Grossmith brothers created a wonderful portrait of the class system and the inherent snobbishness of the suburban middle-class suburbia - one which sends up the late Victorian crazes for Aestheticism, spiritualism and bicycling, as well as the fashion for publishing diaries by anybody and everybody. This edition contains the original illustrations by Weedon Grossmith and an introduction by Ed Glinert, author of The London Compendium, discussing the novel s serialisation in Punch, the growth of the suburbs and the figure of Mrs Pooter.George Grossmith (1847-1912) initially worked as a journalist, reporting Police Court proceedings for The Times. In 1870 he began his career as a singer and entertainer, creating some of the most memorable characters in Gilbert and Sullivan s operettas. Weedon Grossmith (1854-1919) brother of George, was educated at the Slade and the Royal Academy with a view to following a career as a painter, and exhibited at the Grosvenor Gallery and the Royal Academy. Joining a theatre company in 1885, he toured the provinces and America. The best-known of his many plays, The Night of the Party, was published in 1901.If you enjoyed The Diary of a Nobody, you might like Jerome K. Jerome s Three Men in a Boat, also available in Penguin Classics. The funniest book in the world Evelyn Waugh True humour ... with its mixture of absurdity, irony and affection ... a masterpiece, immortal J.B. Priestley
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Principles of Toxicology - Karen E. Stine, Thomas M. Brown
Reflecting the broad and interdisciplinary nature of toxicology, this third edition of Principles of Toxicology explores the biochemical, physiological, and environmental aspects of the subject.This new edition is updated and revised to include reference to several major new directions in the science of toxicology, including significant changes in thinking about cancer and carcinogenesis as well as the rapid expansion of toxicogenomics. The book also includes new chapters on topics of timely interest such as radiation, food safety, and natural toxins.As in previous editions, chapters combine background material in the appropriate discipline—which helps readers review and remember the basics—with new information on toxicology to stress key principles and concepts. Also included is a selection of updated case studies through which principles and concepts are applied to real-world issues. The book features an extensive cross-referencing system linking all sections and enhancing the integration of material, thus helping readers tie it all together. It also includes an appendix of selected toxicants that describes chemical structure, category of use, and toxicity. These features make specific information quick and easy to find. The easy-to-follow format and clear presentation of information in this book will make this one of the most useful references on your shelf.
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The Pocket Universal Principles of UX - Irene Pereyra
This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Objev podobné jako The Pocket Universal Principles of UX - Irene Pereyra
Universal Principles of Color - Maggie Maggio, Stephen Westland
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Principles of the Bata Management System (978-80-906540-3-7)
Kniha - autor Zdeněk Rybka, 198 stran, anglicky, brožovaná bez přebalu lesklá The book Principles of Bata Management System belongs to the so-called post-Bata literature. These books could only be published by the authors after 1990 due to political restrictions. Zdenek Rybka graduated from Bata School of Labour. He used Bata´s principles throughout his career not only in all the job positions he held, but also in his private life. The book presents dozens of Bata´s principles, which the author describes based on personal experience. It also describes Tomas Bata in his individual roles and positions. The chapters are readable, concise and short. The reader is thus able to get acquainted with the basic topics and areas of the Bata management system throughout the 30 chapters. The book is intended for anyone who needs to quickly get an overview of Bata management system and the personality of Tomas Bata. Also for anyone, who is at the same time interested in...
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Principles of Good Administration and Guarantees of their Application in Practice in Ukraine and the Czech Republic - Kateřina Frumarová
The publication focuses on a critical analysis of the state of public administration in both countries, as well as on the individual principles of good administration, their legal anchoring, and their practical application. At the same time, attention is also paid to selected guarantees of the realization of good public administration in practice, in particular judicial control and the powers of the ombudsman.*****The main objective is to contribute to a wider awareness of the principles of good public administration, their consistent application in practice and mutual inspiration and improvement of the situation in public administration in both democratic countries.***********************Publikace se zaměřuje jak na kritickou analýzu stavu veřejné správy v obou zemích, tak i na jednotlivé principy dobré správy, na jejich právní zakotvení, ale i na jejich praktické uplatňování. Současně je pozornost věnována i vybraným zárukám realizace dobré veřejné správy v praxi, zejména soudní kontrole a působnosti ombudsmana.*****Hlavním cílem je přispět k širšímu povědomí o principech dobré veřejné správy, jejich důslednému uplatňování v praxi a vzájemné inspiraci a zlepšování situace ve veřejné správě v obou demokratických zemích.
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The 5 Principles of Parenting - Dr Aliza Pressman
Let go of perfect and become a transformative, positive influence in a child s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman. My go-to for how we all, including ourselves, raise good humans! Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn t presume to tell you how to parent with my way is right advice because the science is clear: There s no one right way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that s aligned with your own values and with your children s unique temperaments. Whether you re in the trenches with a toddler or a tween (because spoiler alert: the tantrums of childhood mirror of the tantrums of adolescence), it s never too late to learn to use these 5 principles to reparent yourself and help your kids build the resilience they need to thrive. Through practice and normalizing imperfection, along the way you ll discover the person you re ultimately raising is yourself. By becoming more intentional people, we become better parents. By becoming better parents, we become better people. Let s get started.
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Principles and Practices of Assessment - Ann Gravells
This is a core text for anyone training to be (or working as) an assessor in the further education and skills sector.  Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. The book takes you through all the information you need to know, opening up the topic for learning in a really accessible way. Interactive activities are included throughout, and real examples of assessment in practice are included. The book also includes examples of completed assessment documents. It is a comprehensive text, covering: ⠢ principles of assessment ⠢ planning for assessment ⠢ types and methods of assessment ⠢ assessment practice ⠢ giving feedback ⠢ recording progress and achievement ⠢ quality assurance ⠢ evaluation The updated 4th edition includes new content on: the assessor coach role end-point assessment the role of technology in assessment and quality assurance online assessment theories, principles and models of reflection and evaluation
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Universal Principles of UX - Irene Pereyra
Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It #39;s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Objev podobné jako Universal Principles of UX - Irene Pereyra
Principles of Neural Science, Sixth Edition - Eric Kandel, Steven Siegelbaum, Sarah H. Mack, John D. Koester
The gold standard of neuroscience textsâ •updated with hundreds of brand-new images and fully revised content in every chapterA Doody s Core Titles for 2024 2023! For more than 40 years, Principles of Neural Science has helped readers understand the link between the human brain and behavior. As the renowned text has shown, all behavior is an expression of neural activity and the future of both clinical neurology and psychiatry is dependent on the progress of neural science. Fully updated, this sixth edition of the landmark reference reflects the latest research, clinical perspectives, and advances in the field. It offers an unparalleled perspective on the the current state and future of neural science. This new edition features:Unmatched coverage of how the nerves, brain, and mind functionNEW chapters on: - The Computational Bases of Neural Circuits that Mediate Behavior - Brain-Machine Interfaces - Decision-Making and ConsciousnessNEW section on the neuroscientific principles underlying the disorders of the nervous systemExpanded coverage of the different forms of human memoryHighly detailed chapters on stroke, Parkinsonâ ™s disease, and multiple sclerosis2,200 images, including 300 new color illustrations, diagrams, radiology studies, and PET scansPrinciples of Neural Science, Sixth Edition benefits from a cohesive organization, beginning with an insightful overview of the interrelationships between the brain, nervous system, genes, and behavior. The text is divided into nine sections: Part I: Overall Perspective provides an overview of the broad themes of neural science, including the basic anatomical organization of the nervous system and the genetic bases of nervous system function and behavior.Part II: Cell and Molecular Biology of Cells of the Nervous System examines the basic properties of nerve cells, including the generation and conduction of propagated signaling. Part III: Synaptic Transmission focuses on the electrophysiological and molecular mechanism of synaptic transmission with chapters on neuronal excitability, neurotransmitters, and transmitter release. Part IV: Perception discusses the various aspects of sensory perception, including how information from the primary organs of sensation is transmitted to and processed by the central nervous system. Part V: Movement considers the neural mechanisms underlying movement and examines a new treatment that addresses how the basal ganglia regulate the selection of motor actions and instantiate reinforcement learning. Part VI: The Biology of Emotion, Motivation and Homeostasis examines the neural mechanisms by which subcortical areas mediate homeostatic control mechanisms, emotions, and motivation. Part VII: Development and the Emergence of Behavior looks at the nervous system from early embryonic differentiation to the formation and elimination of synapses. Part VIII: Learning, Memory, Language and Cognition expands on the previous section, examining the cellular mechanisms of implicit and explicit memory storage, as well as decision-making and consciousness. Part IX: explores the neural mechanisms underlying diseases and disorders of the nervous system, including autism spectrum disorder, epilepsy, schizophrenia, and anxiety.
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The Autobiography Of Henry VIII - Margaret George
This is the story of Englandâ ™s most famous, and notorious, king. The facts of Henry VIIIâ ™s life and reign were more astonishing, poignant and outlandish than the plot twists of most fiction. Henryâ ™s character was complex: he was a charismatic, ardent â “ and brash â “ young lover who married six times; a scholar with a deep love of poetry and music; an energetic hunter who loved the outdoors; a monarch whose lack of a male heir haunted him incessantly; and a ruthless leader who would stop at nothing to achieve his desires. His monumental decision to split from Rome and the Catholic Church was one that would forever shape the religious and political landscape of Britain. Combining magnificent storytelling with an extraordinary grasp of the pleasures and perils of power, Margaret George delivers a vivid portrait of Henry VIII and Tudor England and the powerhouse of players on its stage: Thomas Cromwell, Cardinal Wolsey, Thomas More and Anne Boleyn. It is also a narrative told from an original perspective: Margaret George writes from the Kingâ ™s point of view, injecting irreverent comments from Will Somers â “ Henryâ ™s jester and confidant.
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The Pocket Universal Principles of Branding - Mark Kingsley
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Principles of Islamic Jurisprudence - Mohammad Hashim Kamali
This third edition of the best-selling title Principles of Islamic Jurisprudence has been completely revised and substantially enlarged. In this work, Prof Kamali offers us the first detailed presentation available in English of the theory of Muslim law (usul al-fiqh). Often regarded as the most sophisticated of the traditional Islamic disciplines, Islamic Jurisprudence is concerned with the way in which the rituals and laws of religion are derived from the Qur an and the Sunnahâ ”the precedent of the Prophet. Written as a university textbook, Principles of Islamic Jurisprudence is distinguished by its clarity and readability; it is an essential reference work not only for students of Islamic law, but also for anyone with an interest in Muslim society or in issues of comparative Jurisprudence.
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Principles of Transition Finance Investing - C. Robin Castelli
Leverage science-based models for the identification of profitable investment theses Principles of Transition Finance Investing: Finding Alpha in a World Adapting to Climate Change shows how to leverage science-based models used by the largest banks in the world for their climate scenario analysis exercises and turn them into useful tools for the identification of profitable investment theses for venture capital, private equity, and private credit. This book includes deep-dive examples applied to transition finance opportunities in selected areas such as geothermal energy, farmland in northern latitudes, and energy efficiency reconversion for buildings. The book provides readers with: An understanding of what transition finance is and how it is the foundation of the next industrial revolution that humanity is facing in the second and third quarters of the 21st centuryThe types of funds and strategies that the quantitative methodology identifies, explaining their characteristics and timeframesSteps to build and run an end-to-end framework of climate models for investment purposes Principles of Transition Finance Investing: Systematic Portfolio Building in The Era of Climate Change is an essential guide for professional investors and financial practitioners to invest in a manner that will generate profit while achieving results that are good for the environment and societies.
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Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Guide - for 2026, 2027 exams - Jennifer Stafford-Brown
Resources designed to support learners of the new next generation BTEC First in Applied Science: Principles of Applied Science specification*. This Revision Guide has been specifically written for externally assessed Unit 1: Principles of science in Award 1 of the Level 2 BTEC Firsts in Applied Science. The guide is organised by the assessment structure of the qualification and gives students guidance on the external assessment. Key point summaries of what candidates should know are included to reinforce teaching. Information is presented in a straightforward, user-friendly way. Worked examples, exam questions, revision practice questions and test yourself diagnostic questions prepare students for the exams ahead. In addition, the Revision Guide provides students with all the answers to all the questions in the book. * From 2012, Pearsonâ ™s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.
Objev podobné jako Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Guide - for 2026, 2027 exams - Jennifer Stafford-Brown
Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Workbook - for 2026, 2027 exams - Jennifer Stafford-Brown
Resources designed to support learners of the new next generation BTEC First in Applied Science: Principles of Applied Science specification*. This Revision Workbook is specifically written for the externally assessed Unit 1: Principles of Science in Award 1 of the Level 2 BTEC Firsts in Applied Science. With lots of revision practice and guided questions, guidance on how to answer the extended-writing 6-mark questions, as well as answers, this Workbook is designed to complement classroom and home learning and help students prepare for the external test. * From 2012, Pearsonâ ™s BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.
Objev podobné jako Pearson REVISE BTEC First in Applied Science: Principles of Applied Science Unit 1 Revision Workbook - for 2026, 2027 exams - Jennifer Stafford-Brown
Principles of Marketing for a Digital Age - Tuten Tracy L.
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today⠙s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN⠙s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
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The Rise of the Dragon - George R. R. Martin, Elio M. Garcia Jr., Linda Antonsson
This lavish visual historyâ ”featuring over 150 new, full-colour illustrationsâ ”is a stunning introduction to House Targaryen, the iconic family at the heart of HBOâ ™s Game of Thrones prequel series, House of the Dragon.For hundreds of years, the Targaryens sat the Iron Throne of Westeros while their dragons ruled the skies. The story of the only family of dragonlords to survive Valyriaâ ™s Doom is a tale of twisty politics, alliances and betrayals, and acts both noble and craven. The Rise of the Dragon chronicles the creation and rise of Targaryen power in Westeros, covering the history first told in George R. R. Martinâ ™s epic Fire Blood, from Aegon Targaryenâ ™s conquest of Westeros through to the infamous Dance of the Dragonsâ ”the bloody civil war that nearly undid Targaryen rule for good.Packed with all-new artwork, the Targaryensâ ”and their dragonsâ ”come vividly to life in this deluxe reference book. Perfect for fans steeped in the lore of Westeros, as well as those who first meet the Targaryens in the HBO series House of the Dragon, The Rise of the Dragon provides a must-have overview for anyone looking to learn more about the most powerful family in Westeros.
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A Clash of Kings - Martin George R.R.
HBOâ ™s hit series A GAME OF THRONES is based on George R R Martinâ ™s internationally bestselling series A SONG OF ICE AND FIRE, the greatest fantasy epic of the modern age. A CLASH OF KINGS is the second volume in the series.â ˜Nobody does fantasy quite like Martinâ ™ Sunday TimesThroughout Westeros, the cold winds are rising.From the ancient citadel of Dragonstone to the forbidding lands of Winterfell, chaos reigns as pretenders to the Iron Throne of the Seven Kingdoms stake their claims through tempest, turmoil and war.As a prophecy of doom cuts across the sky â “ a comet the colour of blood and flame â “ five factions struggle for control of a divided land. Brother plots against brother and the dead rise to walk in the night.Against a backdrop of incest, fratricide, alchemy and murder, the price of glory is measured in blood.
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Of Age and Innocence - George Lamming
When the charismatic Isaac Shepherd returns to the island of San Christobal it is lead by an independence movement that for a time unites all the island s diverse groups â “ Africans, Indians and Chinese â “ against the colonial establishment. But each group relates in different ways to colonialism and their failure to communicate openly about those differences leads to mutual suspicions that provide their enemies with the means to destroy them. Parallel to the world of the political leaders is the tight bond between their sons, including the white son of the reactionary chief of police, and Ma Shepherd, Isaac Shepherd s mother. They are the Age and Innocence of the novel s title, though the nature of innocence is thoroughly deconstructed. In what is still one of the most insightful explorations of the nature of race and ethnicity in colonial and postcolonial societies, Lamming reaches far beneath the surface of ethnic difference into the very heart of the processes of perception, communication and coming to knowledge. In a classic novel that is tense and tragic in its denouement and throughout deeply enquiring, Lamming has written one of the half dozen most important Caribbean novels of all time.George Lamming was born in Barbados in 1927. He is the author of several of the most important Caribbean novels of all time.
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The Character of a Trimmer and Other Writings - George Savile, Marquess of Halifax
To know when to let things alone is a high pitch of good sense.George Savile, Marquess of Halifax was among the greatest statesmen of late seventeenth-century England and was a central figure in the Glorious Revolution of 1688. His pursuit of moderation during a time of fierce political controversy earned him the nickname The Trimmer. Halifax took this intended insult as a badge of honour, arguing that all good things trim between extremes and exist healthily between varieties of excess. His pamphlets, published anonymously during his lifetime, make the case for moderate and pragmatic action rooted in caution and compromise. They stand as an abiding critique of extremism and political tribalism. Halifaxs works on the nature of politics rest upon a practical and extensive experience of government. His detached and often jaded view of life lends a markedly distinctive quality to his thoughts on government, political parties, morality, marriage, and the human condition in general.This edition presents Halifaxs published works, including his political testament The Character of a Trimmer, a remarkable sketch of the character of King Charles II, and various sets of Thoughts and Reflections. An introductory essay sets Halifaxs work within the context of his time and emphasizes the continuing relevance of his thought.
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Principles of Bitcoin - Vijay Selvam
Principles of Bitcoin presents a holistic, first-principles-based framework for understanding one of the most misunderstood inventions of our time.
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Principles of Marketing - Philip Kotler, Armstrong Gary, Anders, Ph.D. Parment
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today s markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.
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A Game of Thrones - Martin George R.R.
Published in celebration of the twentieth anniversary of George R. R. Martin s landmark series, this lavishly illustrated special edition of A Game of Thrones-with gorgeous full-page illustrations in every chapter-revitalizes the fantasy masterpiece that became a cultural phenomenon.In a land where summers can last decades and winters a lifetime, trouble is brewing. The cold is returning, and in the frozen wastes to the North of Winterfell, sinister and supernatural forces are massing beyond the kingdom s protective Wall.At the centre of the conflict lie the Starks of Winterfell, a family as harsh and unyielding as the land they were born to. Sweeping from a region of brutal cold to a distant summertime kingdom of epicurean plenty, here is a tale of lords and ladies, soldiers and sorcerers, assassins and bastards, who come together in a time of grim omens.Amid plots and counterplots, tragedy and betrayal, victory and terror, the fate of the Starks, their allies, and their enemies hangs perilously in the balance, as each endeavours to win that deadliest of conflicts: the game of thrones.
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Rise of the Machines - George Finney
Expert guide to create Zero Trust digital environments in an AI-everywhere landscape Rise of the Machines: A Project Zero Trust Story is a continuation of the 2023 bestseller Project Zero Trust, picking up where the first book left off and addressing issues not covered in the first installment: artificial intelligence, mergers and acquisitions, antivirus, business continuity, and remote work. Artificial Intelligence is the dominant issue discussed in every chapter, providing a case-study-based approach to applying zero trust principles to all the various aspects of artificial intelligence, from MLOps, used by security teams, to use of GPTs, chatbots, and adversarial AI. AI transforms technology by enabling unprecedented automation and decision-making, but securing it with a Zero Trust approach is essential because AI inherently relies on trusted data and systems, making it a target for manipulation. The book also includes discussion around regulatory issues and the alignment of regulation around Zero Trust practices. Written by George Finney, 2024 recipient of the Baldrige Foundation Leadership Award for Cybersecurity and recognized as one of the top 100 CISOs in the world in 2022, this book provides key insights on: Appling the four Principles of Zero Trust to AI: Focusing On Business Outcomes, Designing From The Inside Out, Determining Who Or What Needs Access, and Inspecting And Logging All TrafficUsing the five steps of the Zero Trust Methodology to secure AI technologies: Defining Your Protect Surface, Mapping Transaction Flows, Architecting Your Environment, Creating Zero Trust Policies, and Monitoring and Maintaining Your EnvironmentThe evolution of Adversarial AI to scale attacks and how security operations teams can integrate into the Zero Trust strategy to use AI to accelerate defense Rise of the Machines: A Project Zero Trust Story is a timely, essential read for all IT professionals across industries, including network engineers, system administrators, and cloud architects.
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A Game of Thrones - Martin George R.R.
HBOâ ™s hit series A GAME OF THRONES is based on George R R Martinâ ™s internationally bestselling series A SONG OF ICE AND FIRE, the greatest fantasy epic of the modern age. A GAME OF THRONES is the first volume in the series.â ˜So vivid that youâ ™ll be hooked within a few pagesâ ™ The TimesSummers span decades. Winter can last a lifetime. And the struggle for the Iron Throne has begun.As Warden of the north, Lord Eddard Stark counts it a curse when King Robert bestows on him the office of the Hand. His honour weighs him down at court where a true man does what he will, not what he must â ¦ and a dead enemy is a thing of beauty.The old gods have no power in the south, Starkâ ™s family is split and there is treachery at court. Worse, the vengeance-mad heir of the deposed Dragon King has grown to maturity in exile in the Free Cities. He claims the Iron Throne.
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Principles of Physics: Extended, International Adaptation - Halliday David, Walker Jearl, Resnick Robert
Renowned for its interactive focus on conceptual understanding, Halliday and Resnick s Principles of Physics, 12th edition, is an industry-leading resource in physics teaching with expansive, insightful, and accessible treatments of a wide variety of subjects. Focusing on several contemporary areas of research and a wide array of tools that support students active learning, this book guides students through the process of learning how to effectively read scientific material, identify fundamental concepts, reason through scientific questions, and solve quantitative problems. This International Adaptation of the twelfth edition is built to be a learning center with practice opportunities, simulations, and videos. Numerous practice and assessment questions are available to ensure that students understand the problem-solving processes behind key concepts and understand their mistakes while working through problems.
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The Diary of a Nobody - George Grossmith, Weedon Grossmith
With an Introduction and Notes by Michael Irwin, Professor of English Literature, University of Kent at Canterbury.The Diary of a Nobody is so unassuming a work that even its author, George Grossmith, seemed unaware that he had produced a masterpiece. For more than a century this wonderfully comic portrayal of suburban life and values has remained in print, a source of delight to generations of readers, and a major literary influence, much imitated but never equalled.If you donâ ™t recognise yourself at some point in The Diary you are probably less than human. If you can read it without laughing aloud you have no sense of humour.
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In the Castle of My Skin - George Lamming
They won t know you, the you that s hidden somewhere in the castle of your skin Nine-year-old G. leads a life of quiet mischief crab catching, teasing preachers and playing among the pumpkin vines. His sleepy fishing village in 1930s Barbados is overseen by the English landlord who lives on the hill, just as their Little England is watched over by the Mother Country. Yet gradually, G. finds himself awakening to the violence and injustice that lurk beneath the apparent order of things. As the world he knows begins to crumble, revealing the bruising secret at its heart, he is spurred ever closer to a life-changing decision. Lyrical and unsettling, George Lamming s autobiographical coming-of-age novel is a story of tragic innocence amid the collapse of colonial rule. Rich and riotous The Times Its poetic imaginative writing has never been surpassed Tribune
Objev podobné jako In the Castle of My Skin - George Lamming
Principles of Contemporary Corporate Governance - Anil Hargovan, Jean Jacques du Plessis, Beth Nosworthy
Now in its fifth edition, Principles of Contemporary Corporate Governance offers a comprehensive introduction to the rules and regulations of corporate governance systems. It takes an inclusive stakeholder approach to examine how companies apply corporate governance principles in the private sector.
Objev podobné jako Principles of Contemporary Corporate Governance - Anil Hargovan, Jean Jacques du Plessis, Beth Nosworthy