universal principles of branding mark kingsley

The Pocket Universal Principles of Branding - Mark Kingsley

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as:AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Universal Principles of Branding - Mark Kingsley

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Brands in the Age of AI - Mark Kingsley

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help ... Unknown localization key: "more"

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Universal Principles of Typography - Elliot Jay Stocks

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: Characters & GlyphsFont v. TypefaceHierarchyInclusivityOpenTypePairing typeRhythmWeb fontsEach principle is presented in a two-page ... Unknown localization key: "more"

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Universal Principles of Storytelling for Designers - Lyle H. Sandler

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects.In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:Character Development: How to craft relatable and memorable personas in visual narratives.Plot Structure: Techniques for creating compelling arcs and engaging storylines.Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on ... Unknown localization key: "more"

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Universal Principles of Design, Updated and Expanded Third Edition - William Lidwell, Jill Butler, Kritina Holden

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by ... Unknown localization key: "more"

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The Pocket Universal Principles of Color - Maggie Maggio, Stephen Westland

This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. Explore a diverse array of color principles, including:Additive MixtureBezold EffectsHarmonyPointillismNewton’s OpticksRayleigh ScatteringTransparency EffectWarm and CoolEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many ... Unknown localization key: "more"

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The Pocket Universal Principles of UX - Irene Pereyra

This pocket-size version of Universal Principles of UX features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, ... Unknown localization key: "more"

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The Pocket Universal Principles of Design - William Lidwell

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there''s a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

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Universal Principles of Color - Maggie Maggio, Stephen Westland

A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and ... Unknown localization key: "more"

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Universal Principles of UX - Irene Pereyra

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a ... Unknown localization key: "more"

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Principles of Pharmacology - Joseph Loscalzo, David, M.D. Golan, Mark Namchuk

Highly regarded by both students and instructors, Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy, 5th Edition, provides a unique, integrated mechanism-based and systems-based approach to contemporary pharmacology and drug development. An easy-to-follow format helps both undergraduate and graduate students grasp challenging concepts quickly and efficiently. Each chapter presents a clinical vignette illustrating a therapeutic problem within a physiologic or biochemical system; followed by a discussion of the biochemistry, physiology, and pathophysiology of the system; and concluding with a presentation of the pharmacology of the drugs and drug classes that activate or inhibit the system by interacting with specific molecular and cellular targets. Chapters are integrated into sections that focus on organ systems and therapeutic areas of highest importance. Hundreds of clear, concise illustrations highlight new understanding of physiologic, pathophysiologic, and pharmacologic mechanisms, and dozens of popular and practical drug summary tables offer quick access to essential information. All chapters have been comprehensively updated, including recently discovered mechanisms and recently approved drugs. Content updates, new chapters, new figures, and new cases added to key areas such as endophenotypes as drug targets, immunotherapy, protein-based therapeutics, oligonucleotide-based therapies, and gene therapy and gene editing. Dr. David Golan’s pathophysiologic approach, pioneered at ... Unknown localization key: "more"

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Travels in West Africa - Mary Kingsley

A remarkable account by a pioneering woman explorer who was described by Rudyard Kipling as ''the bravest woman of all my knowledge''.Until 1893, Mary Kingsley lived the typical life of a single Victorian woman, tending to sick relatives and keeping house for her brother. However, on the death of her parents, she undertook an extraordinary decision: with no prior knowledge of the region, she set out alone to West Africa to pursue her anthropological interests and collect botanical specimens. Her subsequent book, published in 1897, is a testament to understatement and humour - few explorers made less of the hardships and dangers experienced while travelling (including unaccompanied treks through dangerous jungles and encounters with deadly animals). Travels in West Africa would challenge (as well as reinforce) contemporary Victorian prejudices about Africa, and also made invaluable contributions to the fields of botany and anthropology. Above all, however, it has stood the test of time as a gripping, classic travel narrative by a woman whose sense of adventure and fascination with Africa transformed her whole life. This Penguin edition includes a fascinating introduction by Dr Toby Green examining Victorian attitudes to Africa, along with explanatory notes by Lynnette Turner.Mary Kingsley was born ... Unknown localization key: "more"

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New Maps of Hell - Amis Kingsley

In this hilarious, inspiring and provocative series of essays, Kingsley Amis introduces every reader to the wonders and value of science fiction writing. From the extraordinary ideas but sexless science of Jules Verne to the power of H. G. Wells''s terrifying storytelling; from the brilliance of bad science fiction writing to the potency of their important ideas; from a portrait of the average SF reader to Amis''s sad prediction that this genre will never make it in film or television, New Maps of Hell is a warm and witty exploration of a world many readers may be yet to discover.

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Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

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Lehninger Principles of Biochemistry - Michael Cox, Nelson David L.

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle.The 8th edition has been fully updated for focus, approachability, and up-to-date content. New and updated end-of-chapter questions -all available in the Achieve problem library with error-specific feedback and thorough solutions. These questions went through a rigorous development process to ensure they were robust, engaging and accurate.Lehninger Principles of Biochemistry, 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry. Text features and digital resources in the new Achieve platform emphasize this focus on the principles, while coverage of recent discoveries and the most up-to-date research provide fascinating context for learning the dynamic discipline of biochemistry.Achieve supports educators and students throughout the ... Unknown localization key: "more"

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Principles of Combustion - Allan T. Kirkpatrick, Kenneth K. Kuo

The new edition of a classic textbook on combustion principles and processes, covering the latest developments in fuels and applications in a student-friendly format Principles of Combustion provides clear and authoritative coverage of chemically reacting flow systems. Detailed and accessible chapters cover key combustion topics such as chemical kinetics, reaction mechanisms, laminar flames, droplet evaporation and burning, and turbulent reacting flows. Numerous figures, end-of-chapter problems, extensive reference materials, and examples of specific combustion applications are integrated throughout the text. Newly revised and expanded, Principles of Combustion makes it easier for students to absorb and master each concept covered by presenting content through smaller, bite-sized chapters. Two entirely new chapters on turbulent reacting flows and solid fuel combustion are accompanied by additional coverage of low carbon fuels such as hydrogen, natural gas, and renewable fuels. This new edition contains a wealth of new homework problems, new application examples, up-to-date references, and access to a new companion website with MATLAB files that students can use to run different combustion cases. Fully updated to meet the needs of today’s students and instructors, Principles of Combustion: Provides problem-solving techniques that draw from thermodynamics, fluid mechanics, and chemistryAddresses contemporary topics such as zero carbon combustion, ... Unknown localization key: "more"

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Universal Methods of Ethical Design - Colin Gray, Sai Shruthi Chivukula

Cultivate a socially responsible design process with Universal Methods of Ethical Design, the first comprehensive survey of ethically centered design practices.Are you ready to design for good? Join the growing movement of designers, technologists, and organizations embracing ethical design principles to drive meaningful change. This essential resource introduces practical methods and frameworks that foster ethical awareness, action, and reflection throughout the design process. These supports appear in this book in varied forms, including methods, theoretical frameworks, conceptual frameworks, and principles.Discover actionable strategies across every design phase, including:User Research – Gather insights with empathy and integrity.Design Scoping – Define goals that align with ethical values.Ideation & Concept Generation – Spark ideas rooted in social responsibility.Testing & Evaluation – Assess impact with fairness and transparency.Product Launch – Deliver solutions that prioritize people and the planet.Explore diverse, accessible methods that weave ethics into your workflow—covering critical topics like feminist design, activism, privacy and security, legal policy, and governance.Each method is presented in a clear two-page format:Page One offers a concise definition, in-depth explanation, real-world applications, and practical guidelines—with sidenotes for added insights and references.Page Two features visual examples and graphics to deepen understanding.Whether you’re a designer, engineer, manager, or student, Universal Methods of ... Unknown localization key: "more"

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The Principles of Banking - Moorad Choudhry

A timely and robust discussion of responsible bank stewardship and practice. The Second Edition of The Principles of Banking offers banking professionals, regulators, and students from a variety of backgrounds an authoritative and practical discussion of the foundations of modern banking and good banking practice. In the book, you'll find a comprehensive roadmap to a more sustainable business model for your banking organization. The author draws on his many years' experience as a commercial and investment banker as he explains the original principles of banking—including sound lending policy, capital management, and liquidity risk management—as well as new material covering the impact of COVID-19 on banks, risk management, and balance sheet management. The Principles of Banking also provides recommendations for bank asset-liability management best practices that enable banks to deliver optimized balance sheets for the benefit of all stakeholders. It also includes new chapters in market risk management, foreign exchange risk management, interest rate risk, and credit risk policy and management. An essential update to a widely read and taught banking text, The Principles of Banking, Second Edition is an indispensable resource for banking professionals and students everywhere.

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Principles of Behavior - Richard W. Malott

Known for both its narrative style and scientific rigor, Principles of Behavior is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text’s tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinner’s approach and terminology. This edition ... Unknown localization key: "more"

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Principles of Sustainable Business - Eveline van Mil, Rob van Tulder

The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are also criticized for not contributing sufficiently to society’s grand challenges. An increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world creates serious governance gaps that not only require new ways of regulation, but also new ways of doing business. Can companies effectively contribute to sustainable development and confront society’s systemic challenges?Arguably the most important frame to drive this ambition was introduced and unanimously adopted in 2015: the Sustainable Development Goals (SDGs). The SDG-agenda not only defines a holistic set of global goals and targets, but also foundational principles to guide meaningful action to their achievement by 2030. Multinational companies have signed up to the SDGs as the world’s long-term business plan. Realizing the SDGs provides a yearly $12 trillion investment and growth opportunity, while creating hundreds of millions of jobs in the process. But progress is too slow – witnessing society’s inability to deal with pressing human, ecological, economic and health crises – whilst the vast potential ... Unknown localization key: "more"

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Davidson's Principles and Practice of Medicine

Well over two million medical students, doctors and other health professionals around the globe have owned a copy of Davidson’s Principles and Practice of Medicine since it was first published over 70 years ago. Now in its 24th Edition, this thoroughly updated textbook describes the pathophysiology and clinical features of the most frequently encountered conditions in the major specialties of adult medicine, and explains how to recognise, investigate, diagnose and manage them. Taking its origins from Sir Stanley Davidson’s much-admired lecture notes, Davidson’s has endured because it keeps pace with how modern medicine is taught and provides a wealth of trusted information in an easy-to-read, concise and beautifully illustrated format. Part 1 ‘Fundamentals of Medicine’ - provides an account of the principles of genetics, immunology, infectious diseases, population health, oncology and pain management, along with a discussion of the core principles behind clinical decision-making and good prescribingPart 2 ‘Emergency and Critical Care Medicine’ - covers medical emergencies in poisoning, envenomation and medicine in austere environments, as well as common presentations in acute medicine and the recognition and management of the critically illPart 3 ‘Clinical Medicine’- covers the major medical specialties, each thoroughly revised and brought fully up to date. A ... Unknown localization key: "more"

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Universal Methods of Design, Expanded and Revised - Bella Martin, Bruce Hanington

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 ... Unknown localization key: "more"

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Principles of the Bata Management System (978-80-906540-3-7)

Kniha - autor Zdeněk Rybka, 198 stran, anglicky, brožovaná bez přebalu lesklá The book Principles of Bata Management System belongs to the so-called post-Bata literature. These books could only be published by the authors after 1990 due to political restrictions. Zdenek Rybka graduated from Bata School of Labour. He used Bata´s principles throughout his career not only in all the job positions he held, but also in his private life. The book presents dozens of Bata´s principles, which the author describes based on personal experience. It also describes Tomas Bata in his individual roles and positions. The chapters are readable, concise and short. The reader is thus able to get acquainted with the basic topics and areas of the Bata management system throughout the 30 chapters. The book is intended for anyone who needs to quickly get an overview of Bata management system and the personality of Tomas Bata. Also for anyone, who is at the same time interested in...

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Principles of Good Administration and Guarantees of their Application in Practice in Ukraine and the Czech Republic - Kateřina Frumarová

The publication focuses on a critical analysis of the state of public administration in both countries, as well as on the individual principles of good administration, their legal anchoring, and their practical application. At the same time, attention is also paid to selected guarantees of the realization of good public administration in practice, in particular judicial control and the powers of the ombudsman.*****The main objective is to contribute to a wider awareness of the principles of good public administration, their consistent application in practice and mutual inspiration and improvement of the situation in public administration in both democratic countries.***********************Publikace se zaměřuje jak na kritickou analýzu stavu veřejné správy v obou zemích, tak i na jednotlivé principy dobré správy, na jejich právní zakotvení, ale i na jejich praktické uplatňování. Současně je pozornost věnována i vybraným zárukám realizace dobré veřejné správy v praxi, zejména soudní kontrole a působnosti ombudsmana.*****Hlavním cílem je přispět k širšímu povědomí o principech dobré veřejné správy, jejich důslednému uplatňování v praxi a vzájemné inspiraci a zlepšování situace ve veřejné správě v obou demokratických zemích.

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Principles of Logo Design - George Bokhua

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques ... Unknown localization key: "more"

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Cry of the Kalahari - Delia Owensová, Mark Owens

The incredible memoir by international bestselling author of Where The Crawdads Sing, Delia Owens and her then partner Mark Owens'', charting their time researching wildlife in the Kalahari Desert. Reissued and in full colour, for the first time since its original publication. In the early 1970s, carrying little more than a change of clothes and a pair of binoculars, Mark and Delia Owens caught a plane to Africa, bought a third-hand Land Rover, and drove deep into the Kalahari Desert. There they lived for seven years, in an unexplored area with no roads, no people, and no source of water for thousands of square miles. In this vast wilderness the Owenses began their zoology research, working alongside lions, brown hyenas, jackals, giraffes, and the many other creatures they came to know.Cry of the Kalahari is a gripping account of how two young Americans survived the dangers of living in one of the last pristine areas on Earth. Reissued for the first time since its original publication in 1984, this beautiful new edition contains never-seen-before, colour photographs of Mark and Delia on their adventure of a lifetime.''A remarkable story beautifully told . . . Among such classics as Goodall''s In the ... Unknown localization key: "more"

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The 5 Principles of Parenting - Dr Aliza Pressman

Let go of perfect and become a transformative, positive influence in a child''s life while creating your own definition of success from developmental psychologist and podcaster Dr Aliza Pressman.''My go-to for how we all, including ourselves, raise good humans!'' Drew BarrymoreIn the age of high-pressure parenting, when so many of us we feel like we''ve got to get everything exactly right the first time, Dr Aliza Pressman is the compassionate, reassuring expert we all need-and the one whose advice we can all use. Already beloved by listeners of hit podcast, Raising Good Humans, Dr Pressman distills it all with a handful of strategies every parent can use to get things right often enough: Relationship, Reflection, Regulation, Rules, and Repair.The 5 Principles of Parenting doesn''t presume to tell you how to parent with "my way is right" advice because the science is clear: There''s no one "right" way to raise good humans. No matter how you were raised, how your coparent behaves, or how your kids have been parented up until now, you can start using The 5 Principles of Parenting to chart a manageable course for raising good humans that''s aligned with your own values and with your children''s unique ... Unknown localization key: "more"

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Principles and Practices of Assessment - Ann Gravells

This is a core text for anyone training to be (or working as) an assessor in the further education and skills sector.  Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. The book takes you through all the information you need to know, opening up the topic for learning in a really accessible way. Interactive activities are included throughout, and real examples of assessment in practice are included. The book also includes examples of completed assessment documents. It is a comprehensive text, covering: • principles of assessment • planning for assessment • types and methods of assessment • assessment practice • giving feedback • recording progress and achievement • quality assurance • evaluation The updated 4th edition includes new content on: the assessor coach role end-point assessment the role of technology in assessment and quality assurance online assessment theories, principles and models of reflection and evaluation

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The Importance of Not Being Ernest - Mark Kurlansky

An Ernest Hemingway Biography Like No Other“...illuminates his life and works in ways not seen before.” —Sigrid Nunez, National Book Award winner and author of The Friend and What Are You Going Through#1 New Release in Historical Latin America BiographiesDiscover Hemingway’s biography through the eyes of a fellow author and journalist. New York Times bestselling author of Salt, Mark Kurlansky turns his historical eye to the life of Ernest Hemingway. Sometimes funny, sometimes sad, The Importance of Not Being Ernest shows the huge shadow Hemingway casts. The perfect gift for writers. By a series of coincidences, Mark Kurlansky’s life has always been intertwined with Ernest Hemingway''s legend, starting with being in Idaho the day of Hemingway’s death. The Importance of Not Being Ernest explores the intersections between Hemingway’s and Kurlansky’s lives, resulting in creative accounts of two inspiring writing careers. Travel the world with Mark Kurlansky and Ernest Hemingway in this personal memoir, where Kurlansky details his ten years in Paris and his time as a journalist in Spain—both cities important to Hemingway’s adventurous life and prolific writing. Paris, Basque Country, Havana and Idaho. Get to know the extraordinary people he met there—those who had also fallen under the Hemingway ... Unknown localization key: "more"

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Principles of Toxicology - Karen E. Stine, Thomas M. Brown

Reflecting the broad and interdisciplinary nature of toxicology, this third edition of Principles of Toxicology explores the biochemical, physiological, and environmental aspects of the subject.This new edition is updated and revised to include reference to several major new directions in the science of toxicology, including significant changes in thinking about cancer and carcinogenesis as well as the rapid expansion of toxicogenomics. The book also includes new chapters on topics of timely interest such as radiation, food safety, and natural toxins.As in previous editions, chapters combine background material in the appropriate discipline—which helps readers review and remember the basics—with new information on toxicology to stress key principles and concepts. Also included is a selection of updated case studies through which principles and concepts are applied to real-world issues. The book features an extensive cross-referencing system linking all sections and enhancing the integration of material, thus helping readers tie it all together. It also includes an appendix of selected toxicants that describes chemical structure, category of use, and toxicity. These features make specific information quick and easy to find. The easy-to-follow format and clear presentation of information in this book will make this one of the most useful references on your shelf.

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Principles of Microeconomics: 2024 Release ISE - Robert Frank, Ben Bernanke, Ori Heffetz, Kate Antonovics

Microeconomics Reimagined: Focused Learning, Maximum Impact Embark on a journey into the world of microeconomics with the 2024 release of Principles of Microeconomics. As economic landscapes evolve, this streamlined approach equips faculty to navigate the intricacies of today''s economic challenges for their students. Redefine microeconomic education, where focus equals understanding, and every concept resonates with real-world relevance without overwhelming details. This release is your key to mastering microeconomics in a single semester. Cut through the clutter and emphasize a select set of core principles that form the backbone of this discipline. Our goal extends beyond textbooks. Become a fluent speaker of microeconomic language by actively engaging with real-world examples. From cinema ticket discounts to social norms, our textbook sparks curiosity, fostering meaningful discussions and a deeper understanding of economic principles. Frank, Nobel-Prize winner: Bernanke, Antonovics, and Heffetz bring their expertise to every chapter. Join the movement towards economic enlightenment, where learning is fresh, engaging, and always current.

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Principles of Risk Management and Insurance, Global Editon - George Rejda, Michael McNamara

For undergraduate courses in risk managementand insurance. Principles and practices: Managing risk withconsumer considerations Redja''s Principles of RiskManagement and Insurance provides an in-depth examination of majorrisk themes. Using rich and up-to-date content on the basic concepts of riskand insurance, and introductory and advanced topics in traditional andenterprise risk management, the text is relevant to a wide number ofdisciplines in the business realm. Fully updated and revised, the 14thEdition covers global topics ranging from natural disasters andterrorism, to domestic issues like the ever-evolving Affordable CareAct and healthcare reform. Principles sets itselfapart by placing primary emphasis on insurance consumers and blends basic riskmanagement and insurance principles with consumer considerations, allowingstudents to apply basic concepts to their own personal risk management andinsurance programs.

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Wolpert's Principles of Development - Lewis Wolpert, Alfonso Martinez Arias, Marysia Placzek, Cheryll Tickle

Wolpert''s Principles of Development, the latest edition of the prize-winning textbook, opens up the fascinating field of developmental biology to undergraduates studying biology, medicine, and veterinary science. By focusing on the underlying processes shared by diverse organisms, the textbook lays the foundation for a deep understanding. Key features - An emphasis throughout on the underlying principles - which underpin the commonalities between different organisms and their development - enables students to get a clear sense of the ''big picture'' of the subject. - Custom-drawn artwork and integrated animations and videos help to make the visualisation of processes and mechanisms in this challenging subject as straightforward as possible. - Medical Boxes explore key developmental diseases and explain how developmental biology furthers our understanding human health and disease. Further experimental detail, including Experimental Boxes, from both classic and current research, demonstrates ''how we know what we know''. - Also available as an e-book enhanced with learning objectives, self-assessment interactive quizzes and multi-media content to offer a fully immersive experience and extra learning support. New to this edition - Chapter 7, a new chapter on Embryonic stem cells, embryo models, and regenerative medicine, to ensure the book''s coverage stays up to date with ... Unknown localization key: "more"

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Seeds of Science - Mark Lynas

''Fluent, persuasive and surely right.'' Evening StandardThe inside story of the fight for and against genetic modification in food.Mark Lynas was one of the original GM field wreckers. Back in the 1990s – working undercover with his colleagues in the environmental movement – he would descend on trial sites of genetically modified crops at night and hack them to pieces. Two decades later, most people around the world – from New York to China – still think that ‘GMO’ foods are bad for their health or likely to damage the environment. But Mark has changed his mind. This book explains why. In 2013, in a world-famous recantation speech, Mark apologised for having destroyed GM crops. He spent the subsequent years touring Africa and Asia, and working with plant scientists who are using this technology to help smallholder farmers in developing countries cope better with pests, diseases and droughts. This book lifts the lid on the anti-GMO craze and shows how science was left by the wayside as a wave of public hysteria swept the world. Mark takes us back to the origins of the technology and introduces the scientific pioneers who invented it. He explains what led him to question ... Unknown localization key: "more"

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The Principles of Equity & Trusts - Graham Virgo

The Principles of Equity & Trusts offers a refreshing, student-focused approach to a dynamic area of law. In the fifth edition of his best-selling textbook, Professor Graham Virgo brings his expertise as a teacher to deliver an engaging, contextual account of the essential principles of trusts and their equitable remedies.Virgo states the law in plain terms before building on an area of debate and encouraging students to fully engage with the inherent issues within the subject. Concise and authoritative analysis enables students to grasp the principles of trusts, develop the confidence to engage fully with the subject area, and excel in their studies.Virgo approaches the topics with unparalleled clarity and provides the academic rigour for which this text has come to be relied upon. Combining expert knowledge and comprehensive coverage, this is the ideal companion to a course in trusts.Digital formats and resourcesThe fifth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. · The e-book offers a mobile experience and convenient access along with self-assessment activities, multi-media content including author videos, web links to key cases, functionality tools, navigation features and links that offer extra learning support: http://www.oxfordtextbooks.co.uk/ebooks· ... Unknown localization key: "more"

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Principles of Sustainable Finance - Dirk Schoenmaker, Willem Schramade

Finance is widely seen as an obstacle to a better world.Principles of Sustainable Finance explains how the financial sector can be mobilized to counter this. Using finance as a means to achieve social goals, we can divert the planet and its economy from its current path to a world that is sustainable for all.Written for undergraduate, graduate, and executive students of finance, economics, business, and sustainability, this textbook combines theory, empirical data, and policy to explain the sustainability challenges for corporate investment. It shows how finance can steer funding to certain companies and projects without sacrificing return and thus speed up the transition to a sustainable economy. It analyses the Sustainable Development Goals as a strategy for a better world and provides evidence that environmental, social, and governance factors matter, explaining in detail how to incorporate these factors in the corporate and financial sectors.Tailored for students, Principles of Sustainable Finance starts each chapter with an overview and learning objectives to support study. It includes suggestions for further reading, lists and definitions of key concepts, and extensive uses of figures, boxes, and tables to enhance educational goals and clarify concepts. Principles of Sustainable Finance is also supported by an online resource ... Unknown localization key: "more"

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Book of Soul - Mark Nepo

"It''s easy in these times to allow ourselves to slip into resignation, isolation, or despair. The Book of Soul is an antidote."—Arianna Huffington, Founder & CEO, Thrive Global and Founder, Huffington Post"I recommend The Book of Soul for all of us wanting to stay connected to a deeper purpose."—Melinda Gates, New York Times Bestselling Author of The Moment of Lift"There is much to explore and savor in this [new] book [by] this incredibly talented writer, storyteller, poet, and teacher. The spiritual practitioner will rejoice in Nepo’s uncanny ability to consistently stretch our minds and souls with fresh musings."—Frederic and Mary Ann Brussat, Spirituality & Practice"I love all Mark’s books because of his deep insights and his amazing way with words, but there’s something truly special about this one. It feels like a compilation of the best and most profound ideas from his work. I want to savor each and every chapter."—Katy Koontz, Editor, Unity MagazineA powerful new book of spiritual awakening from #1 New York Times bestselling author Mark NepoIn The Book of Soul, Mark Nepo, the bestselling author of The Book of Awakening, offers a powerful guide to inhabiting an authentic and wholehearted life. After we are physically born, ... Unknown localization key: "more"

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Harrison's Principles of Internal Medicine Self-Assessment and Board Review - Anthony Fauci, Stephen Hauser, Joseph Loscalzo, J. Larry Jameson, Dennis

The book that serves as the basis for the popular “Harrison’s Podclass” podcast series! This outstanding collection of internal medicine Q&A is perfect for prepping for board or shelf exams, getting in multiple “reps” of self directed learning, and increasing your understanding of clinical reasoning. It’s packed with 1,000+ high-quality clinical vignettes, with expert, on-point explanations for correct and incorrect answers.Harrison’s Principles of Internal Medicine Self-Assessment and Board Review reflects all the specialties of internal medicine, and has been exhaustively revised and updated to reflect hundreds of never-before published Q&A in board-style format. This great resource will bolster your understanding of pathophysiology, epidemiology, differential diagnosis, clinical decision making, and therapeutics. Illustrations, radiographs, and pathology slides are included throughout. Each question is accompanied by a complete answer and explanation, and cross-referenced to Harrison’s Principles of Internal Medicine for deeper-dive understanding.325 full-color photos and illustrationsClinical vignettes and Q&A presented in board-style formatContent consistent with board exam blueprint in internal medicineAligned with Harrison’s Principles of Internal Medicine, the global authority in medicineExplanations for correct and incorrect answer choices

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The Elements of Eloquence - Mark Forsyth

Mark Forsyth presents the secret of writing unforgettable phrases, uncovering the techniques that have made immortal such lines as ‘To be or not to be’ and ‘Bond. James Bond.’ In his inimitably entertaining and witty style, he takes apart famous quotations and shows how you too can write like Shakespeare, Oscar Wilde or John Lennon. Crammed with tricks to make the most humdrum sentiments seem poetic or wise, The Elements of Eloquence reveals how writers through the ages have turned humble words into literary gold – and how you can do the same. ‘An informative but highly entertaining journey through the figures of rhetoric … Mark Forsyth wears his considerable knowledge lightly. He also writes beautifully.’ David Marsh, Guardian Mark Forsyth is a blogger and author who was given a copy of the Oxford English Dictionary as a christening present and has never looked back. In 2009 he started the Inky Fool blog in order to share his heaps of useless information with a verbose world.

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Principles of International Economic Law, 3e - Matthias Herdegen

Principles of International Economic Law provides a comprehensive overview of the central topics in international economic law, with an emphasis on the interplay between the different economic and political interests on both the international and domestic levels. Following recent tendencies, the book examines classical topics of international economic law - such as WTO law, investment protection, commercial law, and monetary law - in context with emerging aspects of human rights, environmental protection, and the legitimate claims of developing countries. A perfect introductory text to the field of international economic law, the book thoroughly analyses legal developments within their wider political, economic, or social context. Topics covered range from codes of conduct for multinational enterprises, to human rights implications of the exploiting natural resources and the legal impact of climate protection. The book demonstrates the economic foundations and economic implications of legal frameworks. It puts into profile the often-complex relationship between, on the one hand, international standards on liberalization and economic rationality and, on the other, state sovereignty and national preferences. It describes the newly developed forms of economic cooperation between states, such as the G7, the G20, or the BRICS. Herdegen''s Principles of International Economic Law has established itself as ... Unknown localization key: "more"

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Principles of Soundscape Ecology - Dr. Bryan C. Pijanowski

From a founding figure in the field, the definitive introduction to an exciting new science.  What do the sounds of a chorus of tropical birds and frogs, a clap of thunder, and a cacophony of urban traffic have in common? They are all components of a soundscape, acoustic environments that have been identified by scientists as a combination of the biophony, geophony, and anthrophony, respectively, of all of Earth’s sound sources. As sound is a ubiquitous occurrence in nature, it is actively sensed by most animals and is an important way for them to understand how their environment is changing. For humans, environmental sound is a major factor in creating a psychological sense of place, and many forms of sonic expression by people embed knowledge and culture. In this book, soundscape ecology pioneer Bryan C. Pijanowski presents the definitive text for both students and practitioners who are seeking to engage with this thrilling new field. Principles of Soundscape Ecology clearly outlines soundscape ecology’s critical foundations, key concepts, methods, and applications. Fundamentals include concise and valuable descriptions of the physics of sound as well as a thorough elucidation of all sounds that occur on Earth. Pijanowski also presents a rich ... Unknown localization key: "more"

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Principles of Islamic Jurisprudence - Mohammad Hashim Kamali

This third edition of the best-selling title Principles of Islamic Jurisprudence has been completely revised and substantially enlarged. In this work, Prof Kamali offers us the first detailed presentation available in English of the theory of Muslim law (usul al-fiqh). Often regarded as the most sophisticated of the traditional Islamic disciplines, Islamic Jurisprudence is concerned with the way in which the rituals and laws of religion are derived from the Qur''an and the Sunnah—the precedent of the Prophet. Written as a university textbook, Principles of Islamic Jurisprudence is distinguished by its clarity and readability; it is an essential reference work not only for students of Islamic law, but also for anyone with an interest in Muslim society or in issues of comparative Jurisprudence.

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The Malice of Waves - Mark Douglas-Home

The gripping and atmospheric mystery about one boy''s disappearance from an isolated but bleakly beautiful island on the edge of the Atlantic Ocean . . .''A fine series of detective novels'' SUNDAY TIMES ''CRIME BOOK OF THE MONTH''________Five years ago, fourteen-year-old Max Wheeler disappeared from Priest''s Island.It''s a close-knit local community. There are no secrets.Except what happened to Max.None of the police or private investigations have shed any light on what happened.But there is one man who is yet to take on the case: The Sea Detective.Cal McGill is an oceanographer and unique investigator who uses his knowledge of tides, winds and currents to solve mysteries no-one else can.But Cal is an unwelcome stranger who must navigate the tensions between Max''s inconsolable father, the broken family he has neglected, and the embittered locals, resentful after years of suspicion.As Cal arrives, a violent storm approaches, threatening to completely cut off the island, with a possible murderer at large . . .________''The Malice of Waves is the first novel literally to give me nightmares . . . for a crime novel that''s surely a mark of distinction'' Herald''Really good stuff, full of atmosphere, and accomplished in both prose and plot'' Morning StarPraise ... Unknown localization key: "more"

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The Principles of Knitting - June Hemmons Hiatt

This is the definitive book that will allow anyone to go from an average knitter to a master knitter. With clear and comprehensive explanations, June Hiatt provides a variety of ways to approach every skill and technique, and can solve any knitting problem or puzzle. The Principles of Knittingis the one book that every knitter needs on her shelf! For anyone interested in getting serious about knitting or wanting to explore the many different types of knitting such as lace, intarsia, and cables, then this is book that will take you to the next level and teach you everything you want to know. Principles of Knittingis incredibly comprehensive -- many fans call it the Joy of Cookingfor knitters. Some knitting books show you one or two methods to do a basic stitch like an increase. June shows you a dozen different methods, each particularly suited to different projects and different knitters'' needs. For every stitch, every material, every design, June has tested the various techniques and brings you the very best information, informed by decades of experience and thousands of hours of practice.

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Principles of Transition Finance Investing - C. Robin Castelli

Leverage science-based models for the identification of profitable investment theses Principles of Transition Finance Investing: Finding Alpha in a World Adapting to Climate Change shows how to leverage science-based models used by the largest banks in the world for their climate scenario analysis exercises and turn them into useful tools for the identification of profitable investment theses for venture capital, private equity, and private credit. This book includes deep-dive examples applied to transition finance opportunities in selected areas such as geothermal energy, farmland in northern latitudes, and energy efficiency reconversion for buildings. The book provides readers with: An understanding of what transition finance is and how it is the foundation of the next industrial revolution that humanity is facing in the second and third quarters of the 21st centuryThe types of funds and strategies that the quantitative methodology identifies, explaining their characteristics and timeframesSteps to build and run an end-to-end framework of climate models for investment purposes Principles of Transition Finance Investing: Systematic Portfolio Building in The Era of Climate Change is an essential guide for professional investors and financial practitioners to invest in a manner that will generate profit while achieving results that are good for the environment and ... Unknown localization key: "more"

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Time of Death - Mark Billingham

The thirteenth book in the Tom Thorne series, from bestselling author Mark Billingham.THE 2016 SUNDAY TIMES NUMBER ONE BESTSELLERDI Tom Thorne returns in a chilling mystery that will keep readers guessing until the final page.The MissingTwo schoolgirls are abducted in the small, dying Warwickshire town of Polesford, driving a knife into the heart of the community where police officer Helen Weeks grew up and from which she long ago escaped. But this is a place full of secrets, where dangerous truths lie buried.The AccusedWhen it''s splashed all over the press that family man Stephen Bates has been arrested, Helen and her partner Tom Thorne head to the flooded town to support Bates'' wife - an old school friend of Helen''s - who is living under siege with two teenage children and convinced of her husband''s innocence.The DeadAs residents and media bay for Bates'' blood, a decomposing body is found. The police believe they have their murderer in custody, but one man believes otherwise. With a girl still missing, Thorne sets himself on a collision course with local police, townsfolk - and a merciless killer.''One of the great series of British crime fiction'' The Times''Mark Billingham is one of the greatest ... Unknown localization key: "more"

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The Story of Film - Mark Cousins

An updated edition – with completely new chapters – of the most accessible and compelling history of the cinema yet published, and complements Mark Cousins'' fascinating 15-hour film documentary The Story of Film: An Odyssey.Filmmaker and author Mark Cousins shows how filmmakers are influenced both by the historical events of their times, and by each other. He demonstrates, for example, how Douglas Sirk’s Hollywood melodramas of the 1950s influenced Rainer Werner Fassbinder’s despairing visions of 1970s Germany; and how George Lucas’ Star Wars epics grew out of Akira Kurosawa’s The Hidden Fortress.The Story of Film is divided into three main epochs: Silent (1885–1928), Sound (1928–1990) and Digital (1990–Present). Films are discussed within chapters reflecting both the stylistic concerns of the film-makers and the political and social themes of the time. This edition includes new text that encompasses the further-reaching scope of world cinema today, and the huge leaps in technology that have changed cinema screens forever.Film is an international medium, so as well as covering the great American films and film-makers, The Story of Film explores cinema in Europe, Africa, Asia, Australasia and South America, and shows how cinematic ideas and techniques cross national boundaries. Avoiding jargon and obscure critical ... Unknown localization key: "more"

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Die of Shame - Mark Billingham

THE SUNDAY TIMES NUMBER ONE BESTSELLERYou never know who''s watching . . .Every Monday evening, six people gather in a smart North London house to talk about addiction. There they share their deepest secrets: stories of lies, regret, and above all, shame.Then one of them is killed - and it''s clear one of the circle was responsible.Detective Inspector Nicola Tanner quickly finds her investigation hampered by the strict confidentiality that binds these people and their therapist together. So what could be shameful enough to cost someone their life?And how do you find the truth when denial and deception are second nature to all of your suspects?Full of betrayal, deceit and suspense, Die of Shame is the spectacular thriller from Sunday Times bestseller Mark Billingham.''Mark Billingham is one of the greatest writers in any genre'' Steve Cavanagh________________The outstanding new Tom Thorne thriller, THEIR LITTLE SECRET, is out now!

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The Principles of Riding

This bestselling official instruction handbook of the German National Equestrian Federation has been completely revised and updated regarding language and content, while still taking into account the well-established principles of the ‘Old Masters’.The Principles of Riding provides a complete instruction course of horse and rider using the German training system &#151 a system that has consistently produced international champions for many decades. The emphasis is on an integral approach to the interaction between horse and rider. It all depends on harmony between horse and rider. The correct seat and the appearance of the horse under the rider are regarded as the result of correct riding.

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