marketing across cultures jean claude usunier julie lee

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.

Objev podobné jako Marketing Across Cultures - Jean-Claude Usunier, Julie Lee

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School ... Unknown localization key: "more"

Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras

Pierre-Marie Sotto je slavný, u čtenářů úspěšný a kritikou oceňovaný spisovatel. Je to ale také stárnoucí, osamělý muž, a pokud jde o jeho práci - momentálně je v hluboké tvůrčí krizi. Jednoho dne k němu dorazí objemná obálka bez zpáteční adresy; jediný kontakt na ní uvedený je e-mailová adresa jisté Adeline Parmelanové. Sotto nepochybuje, že mu nějaká "nadějná spisovatelka" posílá k posouzení svůj rukopis. Obálku neotevře, odesílatelku zdvořile odmítne a požádá ji o adresu, kam by mohl zásilku vrátit. Než mu Adeline vyhoví, vymění si spolu několik e-mailů, které jsou natolik vtipné a zajímavé, že v dopisování pokračují a objemná obálka zůstává (na žádost Adeline) ležet neotevřená na Sottově polici. Jenomže je v tom háček… Anne-Laure Bondouxová (*1971) vystudovala moderní literaturu a poté začala psát zejména pro děti v těžké životní situaci; pro ně také založila úspěšnou dílnu tvůrčího psaní. Věnovala se divadlu, psaní písní, pracovala jako knižní redaktorka i novinářka. Její romány jsou přeloženy do dvacítky jazyků a jak ve Francii, tak v zahraničí za ně získala několik ocenění, udělovaných za tvorbu pro děti a mládež. Román v e-mailech Drahý příteli, který napsala spolu s Jeanem-Claudem Mourlevatem, je výjimečně určen dospělým čtenářům, jeho protagonisté si ovšem navzdory svému věku ... Unknown localization key: "more"

Objev podobné jako Drahý příteli - Anne-Laure Bondouxová, Jean-Claude Mourlevat

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Cyklus temných fantasy příběhů, který vzešel ze spolupráce scenáristy Jeana-Pierra Dionneta s kreslířem Jeanem- -Claudem Galem, se odehrává ve fiktivním barbarském dávnověku. Zatímco Dobyvačná vojska jsou řetězec mikropříběhů popisujících fantastický svět metodou „najít celé moře v každé kapce vody“, Arnova pomsta a Arnův triumf jsou klasické příběhy typu „hrdinova cesta“ a nabízejí pád a vzestup mladého vládce v krutém světě plném nájezdníků a podlých intrik. Spolu s už vydanou Diosamante (Argo, 2018) navíc dostává český čtenář do rukou téměř kompletní dílo fenomenálního a bohužel předčasně zesnulého Jeana-Clauda Gala, jehož neuvěřitelná barokně rafinovaná kresba dodnes ohromuje čtenáře. Díla byla oslnivá už v původních černobílých vydáních; nynější skvěle kolorovaná edice je posunula ještě o stupeň výš.

Objev podobné jako Dobyvačné armády - Jean-Pierre Dionnet, Jean-Claude Gal

Když se mladý ježek Jefferson vypraví do svého oblíbeného holičství, aby si dal zarovnat frizúru, netuší, že se jeho život v jediné minutě obrátí vzhůru nohama. To, co zatím znal jen z dobrodružných románů, se stane skutečností. Je nespravedlivě obviněn z vraždy, musí se skrývat a pak pátrat po stopách skutečného viníka, které ho zavedou až do země lidí. Naštěstí má dobré přátele a rozum v hrsti. V této strhující a zároveň humorné detektivce, kterou oblíbený autor velkých příběhů Jean-Claude Mourlevat věnoval svým dětem, se čtenáři neformálně dozvídají o podivných lidských praktikách, které nejsou ke zvířecímu světu zrovna spravedlivé, o tom, jak mnoho zmůže síla přátelství, i o tom, že nejlíp si poradí ten, kdo je pevně rozhodnut potřít nespravedlnost a má pro strach uděláno!

Objev podobné jako Jefferson - Jean-Claude Mourlevat, Antoine Ronzon

Románový příběh dvou osamělých dětí. Tomek má jediného přítele, starého moudrého vesnického písaře, Hannah miluje svého žlutomodře zbarveného ptáčka, jedinou památku na zemřelého otce. Ti dva se nakrátko setkají v Tomkově krámku, kde chce Hannah koupit živou vodu z řeky Kžar… Tak začíná Tomkovo hledání řeky Kžar, a hlavně tajemné Hannah, která mu stále uniká. Moderní příběh čerpá z odvěkých zdrojů, ale i z dětské touhy po dobrodružství, mořích, pouštích, přátelství a lásce. Najdou se dvě dospívající děti? A co všechno jejich shledání předcházelo? Jean-Claude Mourlevat, původním povoláním učitel a divadelník, je jedním z nejzajímavějších autorů pro děti a mládež v současné Francii: inspiraci ke svým příběhům často čerpá z pohádkové mytologie, vypráví je však živě a současně.

Objev podobné jako Řeka, která teče pozpátku - Jean-Claude Mourlevat, Jindřich Janíček

Ježko Jefferson sa jedného krásneho rána rozhodne zájsť do mesta dať si upraviť frizúru, pričom netuší, že sa tým spustí lavína nečakane dramatických udalostí… Čitate?ov od 10 rokov čaká napínavý príbeh s krimi zápletkou plný láskavého humoru a radosti zo života. Kniha Jefferson je nadčasová filozofická bájka s jemne angažovaným odkazom: o našom vzťahu k zvieratám, o priate?stve a tolerancii, o odvahe malých a o sile kolektívu. Táto brilantne napísaná detektívna komédia plná svižných dialógov a živo vykreslených postáv získala už po prvom vydaní trinásť literárnych cien. Jean Claude Mourlevat získal v roku 2021 za svoje súhrnné dielo prestížnu Cenu Astrid Lindgrenovej, ekvivalent Nobelovej ceny pre detskú literatúru.

Objev podobné jako Jefferson - Jean-Claude Mourlevat, Antoine Ronzon

Many Christians are tempted to dismiss concerns over the environment and the catastrophic effects of climate change. After all, prominent voices who most vociferously warn us about this crisis tend to also advocate a wider worldview antithetical to Christian teachings. In this text, noted philosopher and scholar Jean-Claude Larchet finds the roots of the global ecological crisis in a rejection of a truly Christian cosmology. Explaining the relationship between man and nature ordained by God in the beginning, Larchet bases the degradation of the creation ultimately in the primordial fall and outlines how we have arrived at the present crisis point. Finally, the author proposes principles and actions deeply rooted in his Christian ethos that would allow mankind to restore and reinvigorate its relationship with nature.

Objev podobné jako The Spiritual Roots of the Ecological Crisis - Jean-Claude Larchet

Dr. Jean-Claude Larchet, renowned for his examinations of the causes and consequences of spiritual and physical illness, tackles the pressing question of the societal and personal effects of our societal use of new media. The definition of new media is broad—from radio to smart phones—and the analysis of their impact is honest and straightforward. His meticulous diagnosis of their effects concludes with a discussion of the ways individuals might limit and counteract the most deleterious effects of this new epidemic.

Objev podobné jako The New Media Epidemic - Jean-Claude Larchet, Archibald Andrew Torrance

Jean-Claude Carriere v knize Bunuel procitá dává slovo svému někdejšímu kolegovi a spolutvůrci. Jde o hypotetický, posmrtný rozhovor, v němž Luis Bunuel (1900–1983) sice promlouvá ze záhrobí, nicméně velmi autenticky: hovoří o filmu, o surrealismu, o osobním i veřejném životě. Množství dosud neznámých vzpomínek a epizodických příběhů představuje Bunuela jako umělce i člověka, odkrývá způsob jeho uvažování, vyzdvihuje jeho smysl pro humor. Kniha nabízí poučený vhled do zákulisí filmového umění, ale tím, že je koncipována v podobě rozhovoru, dostává i zcela intimní rozměr. Poutavě napsaný text vykresluje informačně bohatý, fundovaný portrét Luise Bunuela, osobnosti, jež se řadí do světového kánonu filmu.

Objev podobné jako Bunuel procitá - Jean-Claude Carriere

As sensitive to human suffering as to the simple pleasures of life, Robert Doisneau is one of the most celebrated exponents of the Photographie humaniste that swept through the 1950s. Cherished in particular for his soulful portraits of Paris, Doisneau demonstrated a unique ability to find – and perfectly frame – charismatic characters, entertaining episodes, and fleeting moments of humor and affection. A summation of a spectacular career, this extensive Doisneau collection includes all his best-loved images from Paris alongside many lesser-known compositions which equally rejoice in “the ordinary gestures of ordinary people in ordinary situations.” The many quotations from the photographer throughout the volume immerse the reader in Doisneau’s thoughts and give verbal expression to the sensitivity, warmth, and wit which characterize his pictures.Through the images, we are transported to the grim suburbs of Doisneau’s youth; the world of manual labor whose nobility he so admired; and to the studios of the many groundbreaking artists that Doisneau captured in moments of reflection and creativity. A number of color shots of the transformed suburbs of Doisneau’s childhood reveal a different, more critical eye to the master photographer. For this new monograph on all aspects of the life and oeuvre of ... Unknown localization key: "more"

Objev podobné jako Robert Doisneau. Paris - Jean Claude Gautrand

A haunting fable that tells a story of the Holocaust, and the remarkable acts of kindness which people are capable of.'A magnificent small book to read urgently' – LibérationOnce upon a time in an enormous forest there lived a poor woodcutter and his wife. Around them a war wages, and hunger is a constant companion. Yet every night, the woodcutter's wife prays for a child.On a train crossing the forest, a Jewish father holds his twin children. His wife no longer has enough milk to feed them. In hopes of saving both their lives, he wraps his daughter in a shawl and gently throws her from the train.While foraging for food, the woodcutter’s wife finds a bundle, a baby girl wrapped in a shawl. She knows that this little girl will be pursued, but she cannot ignore this gift: she will accept the precious cargo, and raise her as her own. . .Set against the horrors of the Holocaust and told in a fairytale style, Jean-Claude Grumberg’s The Most Precious of Cargoes is a deeply moving fable about family and redemption. A story that reminds us that humanity can be found in the most inhumane of places.Translated from French by ... Unknown localization key: "more"

Objev podobné jako The Most Precious of Cargoes - Jean-Claude Grumberg

“Izzo digs deep into what makes men weep.”—Time Out New YorkThe third and final installment in the remarkable Marseilles Trilogy (Total Chaos, Chourmo), Solea continues Jean-Claude Izzo’s distinctive brand of vibrant crime writing, skillfully evoking a time and place that has captured the hearts and imaginations of readers the world over. Marseilles’ simmering issues of race, politics, organized crime and big business come to a rolling boil. Ex-cop, loner, would-be bon vivant, Fabio Montale is back and his heartfelt cry against the criminal forces devastating his beloved Marseilles provides the touching conclusion to a trilogy that epitomizes the aspirations and ideals of the Mediterranean noir movement.

Objev podobné jako Solea - Jean-Claude Izzo

Intellectual disability is a lifelong condition involving deficits in both intellectual and adaptive functioning. Individuals with intellectual disability experience a greater burden of co-occurring physical and mental illness compared to the general population, and often need a significant degree of support from healthcare professionals and carers, as well as family and friends. Additionally, their lives can be greatly influenced both positively and negatively by the cultures in which they exist, including societal attitudes, belief systems and norms.An insightful addition to the Oxford Cultural Psychiatry series, Psychiatry of Intellectual Disability across Cultures explores the health, support structures, and societal attitudes towards people with intellectual disabilities throughout the world.Written by international experts of intellectual disability and mental health, this comprehensive textbook covers broad topics such as anthropology, mental health, physical health, research, and sexuality. It also comprises chapters dedicated to specific geographic regions, such as Africa, America, Australasia, Europe, India, the Middle East, and the United Kingdom and Ireland.

Objev podobné jako Psychiatry of Intellectual Disability Across Cultures

Outreach 2022 Resource of the Year (Cross-Cultural and Missional)Southwestern Journal of Theology 2021 Book Award (Evangelism/Missions/Global Church)Representing the fruit of a lifetime of reflection and practice, this comprehensive resource helps teachers understand the way people in different cultures learn so they can adapt their teaching for maximum effectiveness. Senior missiologist and educator Craig Ott draws on extensive research and cross-cultural experience from around the world. This book introduces students to current theories and best practices for teaching and learning across cultures. Case studies, illustrations, diagrams, and sidebars help the theories of the book come to life.

Objev podobné jako Teaching and Learning across Cultures – A Guide to Theory and Practice - Craig Ott

Managing across Cultures introduces the concepts, policies and practices of managing resources in different socioeconomic, political and cultural contexts. It is structured on a country-by-country basis to allow a closer and more rigorous examination of the factors that influence labour market trends, organization and employment policies and practices in specific countries. The book: - includes dedicated chapters on emerging economies in Asia, Africa, the Middle East and Latin America - provides an understanding of the theoretical underpinnings and the practical implications of different national approaches to management in a clear and coherent style -packed with case studies and examples from a wide range of geographical contexts - contains learning features such as: learning objectives; tasks; summaries; suggestions for further reading; and revision questions.

Objev podobné jako Managing Across Cultures - Mohamed Branine

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

Exam Board: EdexcelLevel: IGCSESubject: LanguagesFirst Teaching: September 2017First Exam: June 2019Develop independent, culturally-aware students with this grammar-led approach and extensive exam preparation written to match the latest Edexcel International GCSE specification.- Develop students'' abilities to use Spanish effectively through extensive exposure to the language- Provide insight into and encourage a positive attitude towards other cultures, with engaging stimulus material on Hispanic countries- Build the skills needed for exam success with targeted advice and exam-style tasks integrated throughout- Monitor students'' progress throughout the course, ensuring support and challenge for all students with levels of difficulty marked on each spread

Objev podobné jako Edexcel International GCSE Spanish Student Book Second Edition - Tony Weston, Jean-Claude Gilles, Timothy Guilford, Jose Antonio Garcia Sanchez, Mike

Exam Board: EdexcelLevel: IGCSESubject: LanguagesFirst Teaching: September 2017First Exam: June 2019Develop independent, culturally-aware students with this grammar-led approach and extensive exam preparation written to match the latest Edexcel International GCSE specification.- Develop students'' abilities to use French effectively through extensive exposure to the language- Provide insight into and encourage a positive attitude towards other cultures, with engaging stimulus material on francophone countries- Build the skills needed for exam success with targeted advice and exam-style tasks integrated throughout- Monitor students'' progress throughout the course, ensuring support and challenge for all students with levels of difficulty marked on each spread

Objev podobné jako Edexcel International GCSE French Student Book Second Edition - Chevrier-Clarke Séverine, Wendy O'Mahony, Virginia March, Jean-Claude Gilles, Mariela

Exam Board: EdexcelLevel: IGCSESubject: LanguagesFirst Teaching: September 2017First Exam: June 2019Develop independent, culturally-aware students with this grammar-led approach and extensive exam preparation written to match the latest Edexcel International GCSE specification.- Develop students'' abilities to use German effectively through extensive exposure to the language- Provide insight into and encourage a positive attitude towards other cultures, with engaging stimulus material on German-speaking countries- Build the skills needed for exam success with targeted advice and exam-style tasks integrated throughout- Monitor students'' progress throughout the course, ensuring support and challenge for all students with levels of difficulty marked on each spread

Objev podobné jako Edexcel International GCSE German Student Book Second Edition - Jean-Claude Gilles, Mariela Affum, Alice Gruber, Janet Searle, Helen Kent, Amy Bates,

Hannah has lost almost everything she ever loved, apart from one beautiful songbird. But the bird seems to be dying. So Hannah sets out on an incredible adventure to find the magical upside down River Qjar, whose waters can give her beloved bird eternal life. She journeys across deserts and over dizzyingly high mountains, lives an entire lifetime in the blink of an eye, braves the terrifying Forest of Oblivion, and is mistaken for a long-lost princess. And along the way, Hannah meets Tomek, an ordinary boy who will follow her extraordinary quest... A sequel to Tomek's Journey, this modern classic is now available to read in English for the very first time. Translated by Ros Schwartz.

Objev podobné jako The Upside Down River: Hannah's Journey - Jean-Claude Mourlevat

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

"An invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. Riveting and thoroughly researched." - Daily TelegraphA major new edition of the classic work that revolutionized the way business is conducted across cultures and around the globe. The fourth edition provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures.Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

Objev podobné jako When Cultures Collide - Richard Lewis

Dámské hodinky LEE COOPER LC06619.450 disponují quartz strojkem a 33 mm černým ciferníkem. Řemínek je vyroben z oceli a hodinky mají vodotěsnost 30 m (3 ATM). Minerální sklíčko zajišťuje odolnost proti poškrábání.

• Přesný quartz strojek s dlouhou výdrží baterie
• Elegantní černý design s ocelovým řemínkem
• Vodotěsnost 30 m (3 ATM) pro běžné použití
• Komfortní nošení díky kvalitnímu provedení

Objev podobné jako LEE COOPER LC06619.450 (LC06619.450)

Diamantové malování s motivem Vlčích máků od Clauda Moneta o rozměrech 40x50 cm. Sada obsahuje vypnuté plátno na rám, 30 barev kulatých diamantů a veškeré potřebné příslušenství. Obraz je orientován na šířku a je vhodný pro tvořivce od 4 let.

• Kompletní sada s rámem a vypnutým plátnem usnadňujícím práci
• 30 různých barev kulatých diamantů pro věrnou reprodukci obrazu
• Vhodné pro začátečníky i pokročilé od 4 let věku

Objev podobné jako Diamondi - Diamantové malování - VLČÍ MÁKY (CLAUDE MONET), 40x50 cm, Vypnuté plátno na rám (606420B)

Mušelínová zavinovačka o rozměrech 75×75 cm s ozdobným okrajem v modrém odstínu blue jean a pompony. Díky prodyšnému materiálu a šněrovacímu zapínání poskytuje novorozenci pocit bezpečí a pohodlí. Je vhodná pro celoroční použití a má antialergenní vlastnosti.

• Prodyšný a pružný mušelínový materiál
• Šněrovací zapínání pro bezpečné upevnění
• Antialergenní vlastnosti
• Celoroční použitelnost

Objev podobné jako Maceshka Mušelínová zavinovačka s ozdobným okrajem blue jean, pompony (1548)

From global bestseller and creator of Jack Reacher, comes Lee Child s first-ever autobiographical collection.On Monday September 5th, 1994, at home, at the dining room table, I sat down to write. An hour later, I gave the first chapter to my wife. I asked, Should I continue? Yes, she said. I like it. 'Essential reading for all Reacher fans.' STEVE CAVANAGH'Need a Lee Child/Reacher fix? Of course you do . . . This book is perfect for rabid fans and unabashed addicts like me.' JAMES PATTERSON Fans of the series (and would-be writers looking for tips) will relish this . . . engaging and instructive Sunday TimesFrom urgently scribbling out his debut Killing Floor in pencil (the stub of which he still owns), to taking a step back with Blue Moon, and everything in between, here are 24 honest, witty and wise personal reflections on his life and work, crafted across decades.Whether it is through Lee s moving account of meeting a fan years after her mother brought her to a book signing; facing his first computer and the coming of the internet; writing about New York just before and just after 9/11, to later seeing his novels adapted for ... Unknown localization key: "more"

Objev podobné jako Reacher: The Stories Behind The Stories - Lee Child

Puzzle Ravensburger Art & Soul s motivem Romea a Julie obsahuje 750 dílků. Po sestavení má rozměr 50 x 50 cm. Součástí balení je plakát s daným motivem.

• Prvotřídní kvalita každého dílku zajišťující stabilitu
• Různorodost a přesné zapadání dílků
• Přiložený plakát s motivem pro snazší skládání
• Vhodné pro dospívající od 14 let

Objev podobné jako Ravensburger 120009979 Art & Soul: Romeo a Julie 750 dílků

Pánské moto jeansy PMJ City kombinují stylový užší střih s vysokou ochranou díky podšívce z materiálu Twaron® a certifikaci dle norem pro profesionální motocyklové oblečení. Kalhoty mají vyjímatelné kolenní chrániče a jsou připraveny pro boční chrániče. Jsou navrženy a vyrobeny v Itálii z kvalitního denimu 13oz.

• Vysoká ochrana díky podšívce Twaron® (5x pevnější než ocel) a certifikaci EN 13595-2 až 13595-4.
• Stylový užší střih Café Racer s designovými detaily (3D zmačkaný efekt) vhodný i pro běžné nošení.
• Plně vyjímatelné a nastavitelné chrániče kolen (EN 1621-1) a připravené pro boční chrániče Knox/Zero-Shock.
• Kvalitní italská výroba z těžkého denimu 13oz s prémiovými detaily (ručně ražené kožené logo).

Objev podobné jako Pánské moto jeansy PMJ City modrá 38

Dámské zimní brusle Sulov JEANE v bílé barvě s jemným potiskem jsou určeny především pro začátečnice. Jsou vyrobeny ze syntetické kůže a mají klasické šněrovací zapínání. Model kombinuje jednoduchý design s funkčností pro rekreační bruslení.

• Vhodné pro začátečnice a rekreační bruslařky
• Stylový jemný potisk a bílá barva
• Klasické šněrování pro bezpečné uchycení
• Materiál ze syntetické kůže

Objev podobné jako Sulov JEANE Dámské zimní brusle, bílá, velikost

Jean Paul Gaultier Scandal For Him je mužská toaletní voda s jantarově-dřevitou charakteristikou uvedená na trh v roce 2021. Vůni tvoří kombinace šalvěje, mandarinky, karamelu, fazole tonka a vetiveru. Sada obsahuje hlavní flakon 100 ml, sprchový gel 75 ml a cestovní balení 10 ml.

• Kompletní sada s toaletní vodou, sprchovým gelem a cestovním balením
• Jedinečná jantarově-dřevitá vůně s exotickými tóny
• Stylový a luxusní design flakonu
• Vydatné hlavní balení 100 ml s praktickými doplňky

Objev podobné jako Jean P. Gaultier Scandal For Him - EDT 100 ml + sprchový gel 75 ml + EDT 10 ml

Ponořte se do brilantního designu od Jeana Claude Constantina. Žádný klíč není potřeba, pouze chytrá a kreativní mysl. Projděte tímto inteligentním bludištěm a odhalte tajemství tohoto úžasného zámku.Jean Claude Constantin je známý svými inovativními a fascinujícími hlavolamy, které dokáží pobavit i ty nejnáročnější mozky. Tento produkt je dalším důkazem jeho schopností a kreativity. Bez potřeby klíče se spoléhejte pouze na svou intuici a schopnost přemýšlet mimo běžné mantinely. Získejte nejen zábavu, ale také posunujte své myšlení na novou úroveň. Jste připraveni na výzvu? Doporučený věk: 14+Výrobce: Recent Toys Intl B.V. Seisdam 24, 4331 NT Middleburt, Netherlands info@recenttoys.com

Objev podobné jako RECENTTOYS Jean Claudeův zámek

A fascinating story of writing across cultures and timeWhile other ancient nonalphabetic scripts—Sumerian cuneiform, Egyptian hieroglyphs, and Mayan hieroglyphs—are long extinct, Chinese characters, invented over three thousand years ago, are today used by well over a billion people to write Chinese and Japanese.

Objev podobné jako Chinese Characters across Asia - Zev Handel

Language Online explores digital communication’s evolution, covering AI, activism, and global events. With case studies across cultures, it’s essential for students and scholars of media and linguistics.

Objev podobné jako Language Online - David Barton, Carmen Lee

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive ... Unknown localization key: "more"

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Objev podobné jako Services Marketing: Integrating Customer Focus Across the Firm ISE - Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

V eskymáckém městečku znají tuhle dívku jako Mijax, ale pro kamarádku v San Francisku je Julií. Když se Mijax v městečku přestane cítit bezpečně, uteče do tundry. Zanedlouho ale pochopí, že se v aljašské divočině ztratila, že si neumí zajistit obživu a že ani netuší, kterým směrem leží cíl její cesty. Postupně se stává součástí vlčí smečky a vlky si zamiluje, jako by byli členy její rodiny. Den za dnem, s pomocí vlčí smečky a se znalostmi toho, co ji o aljašské přírodě naučil otec, se Mijax snaží v tundře přežít. Nastane však čas, kdy musí divočinu opustit a vybrat si mezi tradičním a novým způsobem života. Může být zároveň moderní eskymáckou dívkou Mijax i Julií z vlčí smečky? Jean Georgeová ve svém vyprávění zachytila méně běžné proměny života Eskymáků v 2. polovině 20. století, zvyky zvířat, strasti dospívání, a všechny tyto prvky skloubila do napínavého dobrodružství, které je především dojemným příběhem o lásce. Vítěz Ceny Johna Newberyho za nejlepší dětskou knihu roku 1973.

Objev podobné jako Julie z vlčí smečky - Vojtěch Jirásko, Jean Craighead Georgeová

Hudební CD - Jean Fournet (1913-2008), "jemný perfekcionista", jak jej označovali někteří kritici, byl v uplynulém století jedním z předních rytířů francouzské hudby ve světě. Kromě nejvyšších postů u světových těles (ředitel Komické opery v Paříži, šéfdirigent Nizozemského rozhlasového orchestru, Rotterdamských Jean Fournet (1913-2008), "jemný perfekcionista", jak jej označovali někteří kritici, byl v uplynulém století jedním z předních rytířů francouzské hudby ve světě. Kromě nejvyšších postů u světových těles (ředitel Komické opery v Paříži, šéfdirigent Nizozemského rozhlasového orchestru, Rotterdamských symfoniků či Tokijského metropolitního orchestru) zanechal výraznou stopu také v Praze, především u České filharmonie. Poprvé zde hostoval na Pražském jaru roku 1954, poté v lednu 1961 - a naposledy téměř po půl století, ve svých 90 letech (!) v roce 2003. V době stažené železné opony pro Českou filharmonii představoval jednu z vítaných a vzácných...

Objev podobné jako Fournet Jean: Jean Fournet v Praze / César Franck - Claude Debussy - Manuel de Falla (SU4122-2)

Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Endorsed by OCR. This student book with digital edition covers all units for the redeveloped Cambridge National in Enterprise and Marketing, with an easy-to-follow visual layout and accessible language to stimulate students'' interest. Takes a scaffolded, activity-based approach to understanding the content, written at just the right level, helping to engage students in their learning and give them the confidence to progress. Provides lots of activities to help students develop the knowledge and skills to complete their assessments. Bite-sized learning topics build understanding of essential concepts and are supported by case studies with three levels of differentiated questions to support all students

Objev podobné jako Cambridge National in Enterprise and Marketing Student Book with Digital Access (2 Years) - Karen Tullett, Julie Whatford, Mark Tippins

Develop powerful leadership skills with this concise guide to managing multigenerational and culturally diverse teams. Assess your leadership competencies using eight proven questionnaires that target critical areas for improvement. Build leadership credibility, communicate persuasively, and foster collaboration to drive higher team performance using the practical recommendations provided for each leadership trait.Today, managers face the daunting challenge of leading multigenerational teams from globally diverse cultures. This handbook provides specific steps to develop leadership competencies that create self-driven, high-performing teams by breaking down generational and cultural barriers. Measure your leadership competence with eight self-assessments and learn to:Build Leadership Credibility: Discover your leadership style and the key qualities of great leaders. Learn how to make better decisions, improve outcomes, and navigate conflict when facing adversityCommunicate Persuasively and Impactfully: Identify your communication style and the message you reveal through words and body language. Learn to communicate clearly in complex cultural contexts and influence outcomes with data visualization and persuasion techniquesCreate High-Performing Teams: Bridge generational and cultural differences by sharing knowledge and skills to reverse biases, build trust, increase cultural sensitivity, and learn about global marketsLead Global Teams: Discover how managers leverage resources and nurture innovation for global expansion. Learn which industries exhibit accelerated internationalization ... Unknown localization key: "more"

Objev podobné jako Managing Across Generations and Cultures - Lori Radulovich

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan