transforming social media business models through blockchain nitin upadhyay

Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.

Objev podobné jako Transforming Social Media Business Models Through Blockchain - Nitin Upadhyay

Kassin/Fein/Markus'' SOCIAL PSYCHOLOGY, 11th Edition, brings chapter concepts to life through a unique emphasis on current events in sports, music, entertainment, technology, social media, business, world politics and more. Combining scholarship with real-world illustrations, it helps you understand the field of social psychology through engaging connections to everyday life. Integrating both classic and emerging research, the text delivers comprehensive coverage of social cognition and applications to law, business, and health and well-being. In addition, author Hazel Rose Markus, a respected researcher in the study of cultural psychology, integrates culture and diversity topics into every chapter. Also available, the MindTap digital learning solution powers you from memorization to mastery with videos, interactive assignments, note-taking tools, a text-to-speech app, a reader and much more.

Objev podobné jako Social Psychology - Saul Kassin, Hazel Markus, Steven Fein

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them.The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement ... Unknown localization key: "more"

Objev podobné jako Media Management and Artificial Intelligence - Alex Connock

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Inclusive Business Models talks about organizations that employ principles of business to address the needs of the poor. It takes an analytical approach to derive insights about business models by comparison with other inclusive models seen within the same sector and through comparisons with models from a different sector. This cross sector comparison, especially with a number of case studies, would enable readers to cumulate their learning, and act as a guide to management students, practicing managers and entrepreneurs for understanding and analyzing any business model that intends or claims to be inclusive. This book is beneficial for students of entrepreneurship, social enterprises and human resource management. Sections of this book would be relevant for courses on social enterprises, developmental economics and inclusive business models taught globally, given that India today has emerged as a hotbed of experiments and innovations to deal with the problems of poverty and inequality.

Objev podobné jako Inclusive Business Models - Sourav Mukherji

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and ... Unknown localization key: "more"

Objev podobné jako Social Media Communication - Bu Zhong

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users ... Unknown localization key: "more"

Objev podobné jako Strategic Social Media - Martin Stangl, L. Meghan Mahoney

"The power of Clara's book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business-regardless of industry or geography-of today's social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere." -Ted Mathas, Chairman and CEO, New York Life Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough-today's leaders must personally grasp the tectonic changes arising from today's social, always-connected customer, and must re-architect business practices and models accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today's leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects. This guide is ... Unknown localization key: "more"

Objev podobné jako Social Business Imperative, The - Clara Shih

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society.  The Fourth Edition contains new chapters and has updated and revised versions of other chapters: ·      The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA.·      It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of ... Unknown localization key: "more"

Objev podobné jako Social Media - Christian Fuchs

Caution! Proceed at own risk! … Is social media dangerous terrain?Toxic! … Should we label it as a health hazard? The internet is not a toy. Social media platforms offer great tools for interaction, knowledge and connection. But it’s a tool that needs handled carefully.  So much good can come from social media; it can connect us with friends and family with an immediacy that previous generations could only wonder at. But it can also be used unwisely. Whether it’s harsh words,regrettable posts, or excessive scrolling, we should think seriously about how God wants us to engage with social media. What does the Bible teach us? Jason Thacker’s helpful guide will help students explore the wisest ways to use social media.  Contents:Introduction: There is an app for thatHow is social media changing you?How am I really using social media?The power of TikTokWho has access to the things I post or watch on social media?Why do I turn to social media when I am ________?Why is everyone so angry on social media?But I saw a video about that online?!The power of ‘I don’t know’Conclusion: Renewing your relationship with social mediaAppendix A: What Now? (Action Items)Appendix B: Recommended ResourcesAppendix C: ... Unknown localization key: "more"

Objev podobné jako Track: A Student's Guide to Social Media - Jason Thacker

This practical book will help you transform your business from a linear take-make-waste approach into one that is sustainable, circular, but also profitable, resilient, and competitive. The triple crisis of climate change, pollution and biodiversity loss is demanding action from companies – resources are limited, supply chains are vulnerable, and consumers are demanding change. Business leaders face the challenge of shifting from a linear ‘take-make-waste’ approach to one that is circular, regenerative, resilient, and profitable to ensure long term success. Whether you''re just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change. Our goal is to empower YOU to actively craft your own circular transformation pathway, step by step, ensuring a hands-on and personalized journey toward implementing circular business models. This handbook is designed to be both practical and interactive. We have developed four guiding worksheets that will help you crystallize your insights, ... Unknown localization key: "more"

Objev podobné jako The Circular Business Revolution: A practical framework for sustainable business models - Julia Binder, Manuel Braun

How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space?Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers'' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Objev podobné jako Theatre and Social Media - Patrick Lonergan

Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic ... Unknown localization key: "more"

Objev podobné jako Social Media and Civic Engagement - Robertson Scott

Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 11+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding fake news and information- How to handle online bullying, as well as avoiding trolls- Also includes links to professionally approved websites with more advice and support- Expert advice from children's online charity, Childnet InternationalChapters in this book include:- What is social media? The basics- Setting up and using your account safely- Your persona and online reputation- Managing your social media- How to avoid trouble- Online bullying- Famous ... Unknown localization key: "more"

Objev podobné jako Social Media Survival Guide - Holly Bathie

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it''s clear that whether you''re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there''s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.For beginners overwhelmed by too many choices, as well ... Unknown localization key: "more"

Objev podobné jako The Art of Social Media - Guy Kawasaki, Peg Fitzpatrick

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton

Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news".This is a valuable resource for journalism students, as well as media professionals seeking to update their skills.The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample ... Unknown localization key: "more"

Objev podobné jako Mobile and Social Media Journalism - Anthony Adornato

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

Objev podobné jako The Psychology of Social Media - Ciaran Mc Mahon

Reader, she married him. But not before a LOT of discussion of his behaviour in the group chat.With courage, determination and logged into her social media accounts - plain Jane Eyre is ready to take on the world. But then she meets and begins to fall for Edward Rochester, AKA the definition of a red flag, with screenshots to prove it.When authors Claire McGowan and Sarah Day imagined how ''Pride and Prejudice on Social Media'' might look, retelling the story through mocked-up social media posts, their post instantly went viral. Now, they return with a Bronte classic told through highs and lows of social media . . .Perfect for fans of Charlotte Brontë . . .***READERS LOVE JANE EYRE ON SOCIAL MEDIA***''This is a fun text with a witty comedic spin and definitely one to put on your TBR pile'' ⭐⭐⭐⭐⭐ ''If you read nothing else this year, read this! It''s honestly the best read of the year. Not only is it a clever idea for a retelling, it''s charming, witty and downright hilarious!'' ⭐⭐⭐⭐⭐ ''It all did make me laugh. Lots!'' ⭐⭐⭐⭐⭐ ''Really well done and difficult to put down. I see the authors have done the same thing ... Unknown localization key: "more"

Objev podobné jako Jane Eyre on Social Media - Claire McGowan, Sarah Day

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Antisemitism on Social Media is a book for all who want to understand this phenomenon.Researchers interested in the matter will find innovative methodologies (CrowdTangle or Voyant Tools mixed with discourse analysis) and new concepts (tertiary antisemitism, antisemitic escalation) that should become standard in research on antisemitism on social media. It is also an invitation to students and up-and-coming and established scholars to study this phenomenon further. This interdisciplinary volume addresses how social media with its technology and business model has revolutionized the dissemination of antisemitism and how this impacts not only victims of antisemitic hate speech but also society at large. The book gives insight into case studies on different platforms such as Twitter, Facebook, TikTok, YouTube, and Telegram. It also demonstrates how social media is weaponized through the dissemination of antisemitic content by political actors from the right, the left, and the extreme fringe, and critically assesses existing counter-strategies.People working for social media companies, policy makers, practitioners, and journalists will benefit from the questions raised, the findings, and the recommendations. Educators who teach courses on antisemitism, hate speech, extremism, conspiracies, and Holocaust denial but also those who teach future leaders in computer technology will find this volume an important ... Unknown localization key: "more"

Objev podobné jako Antisemitism on Social Media

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Objev podobné jako Social Media Measurement and Management - Jeremy Harris Lipschultz

Reflecting on the methodological issues involved in researching digital spaces with children, this book shares good practices and delves into the ethics of such research.Social media has completely redefined how children and young people relate to each other, express themselves, and present their identities and sexualities. Yet researching social media can be a difficult and daunting task given the ephemerality of the content, its contextual hyperspecificity, the complex power relationships between users, celebrity culture, digital capitalism, and the ethical issues that arise from the reimagining of the public/private space. Using digital ethnography and creative digital storytelling workshops with children and young people aged 13-15 and 13-18 on TikTok, Instagram, and Twitch, this book studies their interactions, language, codes, the risks they take, and the victimizations they suffer.Researching Social Media with Children will be of use to social scientists conducting online research, and to students and scholars of media studies, digital criminology, psychology, and sociology.[The authors draw on experiences from studies carried out in Spain on children and social media by the Knowledge-Research Group on Social Problems at Universidad Europea de Madrid.]

Objev podobné jako Researching Social Media with Children - Antonio Silva Esquinas, Raquel Rebeca Cordero Verdugo, Julio Diaz Galan, Jorge Ramiro Perez Suarez

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.

Objev podobné jako Sports Communication on Social Media and Audience Reactions - Kateřina Turková

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

THE SUNDAY TIMES BESTSELLERThis is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you.In 2019, James quit all forms of social media - covering his phone in tar and driving it to a lock-up in Rhyl, before setting up home in a castle he''d built himself called Castle Anti-Net. But when the withdrawal symptoms hit him, he realised in order to stay clean he''d have to replace everything social media gave him with three-dimensional, real-life activities. Employing the help of a mysterious, wealthy benefactor named Clancy Dellahue, and an ever-growing gang of misfits (aka the Tangfastic Crew), James found ways to replace his online friends (he joined the scouts) and spy on his exes (climbing ropes, zip lines, fake moustache) as well as anonymously bullying strangers, seeing photos of everyone''s dogs, getting public figures fired, arguing with everybody about everything, and so much more. His life is amazing and yours could be too if you buy JAMES ACASTER''S GUIDE TO QUITTING SOCIAL MEDIA, BEING THE BEST YOU YOU CAN BE AND SAVING YOURSELF FROM LONELINESS VOL. 1.

Objev podobné jako James Acaster's Guide to Quitting Social Media - James Acaster

Like, Comment, Follow, Subscribe. As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents'' Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents'' mental health and well-being while they navigate the internet.Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.

Objev podobné jako The Effect of Social Media on Adolescents' Mental Health and Well-Being - Dr Steph Adam

With Scraping Social Media you''ll learn how to find out what kind of data is available on popular social media juggernauts like Facebook and Twitter and how to recognise the value of what is measured. Practical exercises interweave with conceptual lessons that cover ways to use Python to extract data from social media sources, analyze it, and make sense of it visually. You''ll learn how to write a script that taps into an API, how to scrape data from websites, and even how to make sense of emoji usage in your data.

Objev podobné jako Mining Social Media - Lam Thuy Vo

The social media secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of social media for business.Includes how to:• Plan• Promote• Post• Position• Monitor• Be real• Be ethical

Objev podobné jako Social Media - Carolyn Boyes

This Element endeavors to enrich and broaden Southeast Asian research by exploring the intricate interplay between social media and politics. Employing an interdisciplinary approach and grounded in extensive longitudinal research, the study uncovers nuanced political implications, highlighting the platform''s dual role in both fostering grassroots activism and enabling autocratic practices of algorithmic politics, notably in electoral politics. It underscores social media''s alignment with communicative capitalism, where algorithmic marketing culture overshadows public discourse, and perpetuates affective binary mobilization that benefits both progressive and regressive grassroots activism. It can facilitate oppositional forces but is susceptible to authoritarian capture. The rise of algorithmic politics also exacerbates polarization through algorithmic enclaves and escalates disinformation, furthering autocraticizing trends. Beyond Southeast Asia, the Element provides analytical and conceptual frameworks to comprehend the mutual algorithmic/political dynamics amidst the contestation between progressive forces and the autocratic shaping of technological platforms.

Objev podobné jako Social Media and Politics in Southeast Asia - Merlyna Lim

Building Business Value through Talent uniquely describes how a CEO and CHRO can accelerate business growth by working together to design and operationalize value-driven talent strategies.

Objev podobné jako Building Business Value through Talent - Linda Brenner, Thomas McGuire

Due to the prevalence of social media, photography has become an essential means of expression for individuals and businesses alike. For brands looking to make an impact, every detail is important to attract and engage an audience – from art direction and set design right down to the way each shot is edited. Insta-perfect showcases the cream of the crop from the current generation of digital creatives who make the most of the medium through compelling compositions, stylised sets, and aesthetical concepts in photography. It also captures the voices of experts and ‘influencers’ in the market who offer insightful tips and tricks on producing eye-catching and effective work.

Objev podobné jako INSTA-PERFECT: Creative photography for social media today - Victionary

Understand the fundamental principles of effective social media marketing.

Objev podobné jako The 10 Principles of Effective Social Media Marketing - Jon-Stephen Stansel

Take a strategic approach to social media marketing and build an organic community of followers.

Objev podobné jako Organic Social Media - Jenny Li Fowler

Social media has been fully integrated into the lives of most adolescents in the U.S., raising concerns among parents, physicians, public health officials, and others about its effect on mental and physical health.

Objev podobné jako Social Media and Adolescent Health - Engineering, and Medicine National Academies of Sciences, Board on Population Health and Public Health Practice,

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.

Objev podobné jako Social Media Strategy - Julie Atherton

This book offers a concise guide to using social media ethically and responsibly for journalism.

Objev podobné jako Social Media for Journalists - Steve Harrison, Frances Yeoman

Learn about concepts, management, and commerce in The Business Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, brilliant for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with:- Up to 100 quotations from the great business thinkers and gurus- Packed with facts, charts, timelines and graphs to help explain core concepts- A visual approach to big subjects with striking illustrations and graphics throughout- Easy to follow text makes topics accessible for people at any level of understandingThe Business Book is the perfect introduction to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you''ll discover every facet of business management, including alternative business models, with real-life examples from the marketplace. If you''ve ever wondered about the stages of business strategy, ... Unknown localization key: "more"

Objev podobné jako The Business Book - DK

The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation¯including the latest developments in the ... Unknown localization key: "more"

Objev podobné jako Business Model Innovation Strategy - Christoph Zott, Raphael Amit

Business models are the beating heart of your firm''s value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation. Every company has a business model. When the business model works, the company creates value. The Business Model Book combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Your company changes over time, and so should your business model. · Understand how and why business models matter to your organisations success. · Be able to apply business model thinking to a specific company and a specific situation. · Learn how to evaluate and test business models to identify the most appropriate model. · Use a set of practical tools to adapt and innovate business models. It does not matter what you think you know about business models. It is time to design, build and adapt business ideas that thrive. “ Clever, innovative, and simple -- a must read workbook for entrepreneurs!” Charles CHEN Yidan, Co-Founder, Tencent Holdings. “Buy it. Read it. Most importantly, ... Unknown localization key: "more"

Objev podobné jako Business Model Book, The - Adam Bock

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow''s enterprises. If your organization needs to adapt to harsh new realities, but you don''t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you''ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, ... Unknown localization key: "more"

Objev podobné jako Business Model Generation - Alexander Osterwalder, Yves Pigneur

This book describes the framework of the next generation of Business Information Services Library, BiSL®. BiSL Next is a public domain standard for business information management with guiding principles, good practices and practical templates. It offers guidance for digitally engaged business leaders and those who collaborate with them, with the ultimate goal to improve business performance through better use of information and technology.Twelve elements - four drivers, four domains and four perspectives - are the basis of the guidance in BiSL Next. Target audience of this book are business managers, business information managers, business analysts, CIO’s and IT managers, as well as consultants in this field.While describing the twelve elements, the book offers them insight in the best way to manage, execute and profit from business information management in their enterprise. The book is also the official literature for the BiSL® Next Foundation exam.

Objev podobné jako BiSL Next - A Framework for Business Information Management

Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly).Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world ... Unknown localization key: "more"

Objev podobné jako Burn the Business Plan - Carl J. Schramm

The basic function of companies is to add value to society. Profits are a means to an end, not an end in itself. The ability of companies to innovate, scale and invest provides them with a powerful base for positive change. But companies are also criticized for not contributing sufficiently to society’s grand challenges. An increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world creates serious governance gaps that not only require new ways of regulation, but also new ways of doing business. Can companies effectively contribute to sustainable development and confront society’s systemic challenges?Arguably the most important frame to drive this ambition was introduced and unanimously adopted in 2015: the Sustainable Development Goals (SDGs). The SDG-agenda not only defines a holistic set of global goals and targets, but also foundational principles to guide meaningful action to their achievement by 2030. Multinational companies have signed up to the SDGs as the world’s long-term business plan. Realizing the SDGs provides a yearly $12 trillion investment and growth opportunity, while creating hundreds of millions of jobs in the process. But progress is too slow – witnessing society’s inability to deal with pressing human, ecological, economic and health crises – whilst the vast potential ... Unknown localization key: "more"

Objev podobné jako Principles of Sustainable Business - Eveline van Mil, Rob van Tulder

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram. Set up your Instagram business account and link your sales to the Instagram Shopping featureUse analytics to understand your engagement and create better contentLearn how to effectively ... Unknown localization key: "more"

Objev podobné jako Instagram For Business For Dummies - Corey Walker, Eric Butow

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.

Objev podobné jako Business Development - Andreas Kohne

Samolepková knížka od Jiří Models seznamuje děti se zvířaty aktivními ve dne i v noci. Obsahuje 16 barevných stran s informacemi, úkoly a 2 archy samolepek. Na závěr nabízí zábavný test k ověření získaných znalostí.

• 16 barevných stran s ilustracemi a zajímavostmi o zvířatech
• 2 archy samolepek k doplnění obrázků
• hravé úkoly a zábavný test s řešením
• vzdělávací obsah přizpůsobený dětskému vnímání

Objev podobné jako Jiří Models Samolepky pro zvídavé děti Zvířata ve dne a v noci

Samolepková kniha umožňuje dětem oblékat nejlepší kamarádky na svatbu pomocí více než 120 samolepek. Obsahuje 16 stran s motivy šatů, šperků a dekorací. Podporuje tvořivou hru a rozvoj fantazie.

• Více než 120 samolepek s detailními svatebními motivy
• 16 stran pro rozvoj kreativity a jemné motoriky
• Podporuje vyprávění příběhů a fantazii dětí
• Kvalitní provedení od českého výrobce Jiří Models

Objev podobné jako Jiří Models Moje první oblečkování Nejlepší kamarádky Svatba