consumer behaviour jaywant singh robert east marc vanhuele malcolm wright

‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business ... Unknown localization key: "more"

Objev podobné jako Consumer Behaviour - Jaywant Singh, Robert East, Marc Vanhuele, Malcolm Wright

Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master''s students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content''s character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: ''Marketing Opportunity'', ''Marketing Pitfalls'', and ''Multicultural Dimensions'' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities. ''Consumer Behaviour as I See It'' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work. Brand new Case studies about European companies and topics offer a ... Unknown localization key: "more"

Objev podobné jako Consumer Behaviour - Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

mužský ocelový šperk Marc Malone
originální balení Marc Malone náramek
náramek Marc Malone s originálním balením
thriller Marc Elsberg Helix

From the Gulf War to Gaza, a compelling critique of how and why Washington ensnared itself so destructively in the Middle East.After Hamas'' shocking 2023 attack on Israel, the United States stood firmly behind Israel''s near-genocidal war on Gaza, despite widespread moral outrage and significant damage to Washington''s global agenda. But Gaza is only the latest paradox in thirty-five years of Middle East policy. How did this pattern develop, why can''t policymakers learn from repeated Middle Eastern calamities, and what does Gaza''s destruction mean for America''s place in the world?Marc Lynch charts the United States'' disastrously failed approach to the post-Cold War Middle East, where aspirations for US leadership and a calm region have only produced war, instability and humanitarian catastrophe. Lynch exposes the failure of each president''s efforts to transform the Middle East in America''s image, or pivot away from the region; Washington''s refusal to take seriously the views of Middle Easterners; and its fantasy of forging a regional order ''without'' the Palestinian issue.Moving between American politics and Middle Eastern realities, this incisive account explains why US policy has not changed despite its horrifying human costs, from Iraq, Lebanon and Syria to Iran, Yemen and Libya.

Objev podobné jako America’s Middle East - Marc Lynch

“The essential purpose of Saving the Big Sky is to inspire the reader to help conserve even more of Montana,” write Bruce Bugbee, Robert Kiesling, and John Wright in this compelling study of how six million acres of biodiverse land were conserved in Montana over the past fifty years. Indigenous and non-Indigenous knowledge about land stewardship has evolved and since the 1970s tribes, nonprofit organizations, land trusts, and government agencies have conserved land in many creative ways. Beautifully illustrated with more than ninety color photographs and thirty detailed maps, Saving the Big Sky showcases land conservation achievements across eight regions of the state: the Rocky Mountain Front, the Blackfoot Valley, the Greater Yellowstone, the Missoula Region, the Helena Region, Northwest Montana, the Flathead Indian Reservation, and the American Prairie. Land protection is shown to work best when large, intact, connected landscapes can be conserved, rather than small, fragmented, isolated parcels. Conservationists have found that landowners in Montana more widely accept conservation easements and other voluntary, financially compensating tools that respect private property rights. The brilliant images and striking before-and-after maps featured here celebrate the ranches, farms, wildlife habitats, and scenic open spaces that are forever safeguarded. In documenting conservation accomplishments ... Unknown localization key: "more"

Objev podobné jako Saving the Big Sky - Bruce A. Bugbee, Robert J. Kiesling, John B. Wright

THE NEW YORK TIMES BESTSELLERDiscover the science of happiness and how meaningful relationships hold the key to a longer, healthier and more fulfilling life, in the must-read bestseller. ‘This captivating, powerful book shows us scientifically and practically how to define, create and most importantly live the good life’ Jay Shetty, bestselling author of Think Like a MonkWhat if the secret to lasting happiness has been hiding in plain sight? Based on the world’s longest scientific study of happiness, the Harvard Study of Adult Development, this landmark book reveals the simple yet surprising truth:?the stronger our relationships, the more likely we are to live happy, satisfying and overall healthier lives. Drawing on over 80 years of research and hundreds of life stories, programme directors Dr Robert Waldinger and Dr Marc Schulz bring together scientific precision, traditional wisdom, incredible real-life stories and actionable insights to show us how and why prioritising meaningful connection - not financial success or achievement - is the key to a good life. Accessible, inspiring and deeply practical, The Good Life is the accessible and practical guide on how to nurture relationships, build emotional resilience and find lasting happiness. Praise for The Good Life: ‘In a crowded field ... Unknown localization key: "more"

Objev podobné jako The Good Life - Robert Waldinger, Marc Schulz

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.  Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

Objev podobné jako Consumer Psychology - Hazel Huang

• Why do people behave and think the way they do?• What makes people choose certain products and services?• How does consumption affect our everyday lives?Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning• Perception and attention• Emotions• Decision making• Motivation• Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as:• Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising• Sustainable consumption and how to increase ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology 2e - Cathrine Jansson-Boyd

New York Times Bestseller • One of the Best Books of the Year: Time magazine, Chicago Tribune, Boston Globe, and Esquire • One of Oprah’s 15 Favorite Books of the YearFrom the legendary author of Native Son and Black Boy, the novel he was unable to publish during his lifetime—an explosive story of racism, injustice, brutality, and survival. "Not just Wright''s masterwork, but also a milestone in African American literature . . . One of those indispensable works that reminds all its readers that, whether we are in the flow of life or somehow separated from it, above- or belowground, we are all human." (Gene Seymour, CNN.com)“The Man Who Lived Underground reminds us that any ‘greatest writers of the 20th century’ list that doesn’t start and end with Richard Wright is laughable. It might very well be Wright’s most brilliantly crafted, and ominously foretelling, book.”—Kiese LaymonFred Daniels, a Black man, is picked up by the police after a brutal double murder and tortured until he confesses to a crime he did not commit. After signing a confession, he escapes from custody and flees into the city’s sewer system.This is the devastating premise of Richard Wright''s scorching novel, The Man Who ... Unknown localization key: "more"

Objev podobné jako Man Who Lived Underground - Richard Wright

From one of America’s most brilliant writers, a New York Times bestselling journey through psychology, philosophy, and lots of meditation to show how Buddhism holds the key to moral clarity and enduring happiness.At the heart of Buddhism is a simple claim: The reason we suffer—and the reason we make other people suffer—is that we don’t see the world clearly. At the heart of Buddhist meditative practice is a radical promise: We can learn to see the world, including ourselves, more clearly and so gain a deep and morally valid happiness. In this “sublime” (The New Yorker), pathbreaking book, Robert Wright shows how taking this promise seriously can change your life—how it can loosen the grip of anxiety, regret, and hatred, and how it can deepen your appreciation of beauty and of other people. He also shows why this transformation works, drawing on the latest in neuroscience and psychology, and armed with an acute understanding of human evolution. This book is the culmination of a personal journey that began with Wright’s landmark book on evolutionary psychology, The Moral Animal, and deepened as he immersed himself in meditative practice and conversed with some of the world’s most skilled meditators. The result is ... Unknown localization key: "more"

Objev podobné jako Why Buddhism Is True - Robert Wright

BLACKWELL HISTORY OF THE ANCIENT WORLD A History of the Ancient Near East ca. 3000–323 BC Fourth Edition “This marvelous book is a classic, and deservedly so. This new edition brings the history up to date with revelations from newly published cuneiform tablets and recent archaeological excavations.” —Amanda H. Podany, Professor of History, Cal Poly Pomona “An outstanding resource for studying the history of the ANE... It is remarkable to find a volume with this subject matter that is as clear and as engaging as what Van De Mieroop has offered here." —Kurtis Peters, RBECS Now in its fourth edition, A History of the Ancient Near East remains one of the most accessible introductions to the rich and complex history of the region available. Integrating original sources, up-to-date scholarship, and extensive supplementary materials, this popular textbook provides student-friendly coverage of the origins of the first cities in Mesopotamia, the growth of the Babylonian and Hittite kingdoms, and the rise of the Assyrian and Persian empires. With an easy-to-understand narrative style, noted historian and lecturer Marc Van De Mieroop guides students through the extraordinary multicultural civilizations of the ancient Near Eastern world. Clear and straightforward chapters describe a wide variety of ... Unknown localization key: "more"

Objev podobné jako A History of the Ancient Near East ca. 3000 - 323 BC - Marc Van De Mieroop

The greatest conquest in historyGenghis Khan left an empire more than twice the size of Alexander’s: his successors went on to conquer and govern an area stretching from Korea to the River Danube. How did a band of nomadic herdsmen achieve so much, so fast?Despite these stunning achievements, many writers dismiss the Mongols as just ferocious barbarians. This bestselling book sets the record straight. The epic starts in 1206 - when Genghis became master of ‘all the people with felt tents’ and an unknown tribe took the first steps towards world domination - and ends with the empire’s decline and fall, after Khubilai Khan’s triumphant unification with China.Robert Marshall describes their devastating invasions, including that of feudal Europe and Christendom’s clumsy attempts to understand and fend off these legendary warriors. Full of extraordinary events, painted on a vast and colourful canvas, Storm from the East brings to life a time when East and West finally came face to face and the contours of modern Asia were set.‘Storm from the East does not seek to excuse Mongol excesses - yet Robert Marshall appears to speak for the Mongols… A fascinating voyage through time and space’ Thomas Nivison Haining in the Journal ... Unknown localization key: "more"

Objev podobné jako Storm from the East - Robert Marshall

The profound effects of the British Empire''s actions in the Arab World during the First World War can be seen echoing through the history of the 20th century. The uprising sparked by the Husayn-McMahon correspondence and led by ''Lawrence of Arabia''; the Sykes-Picot agreement which undermined that rebellion; and memoranda such as the Balfour Declaration all have shaped the Middle East into forms which would have been unrecognizable to the diplomats of the 19th century. Undertaken during the First ''World'' War, these actions were not part of a coordinated British strategy, but in fact directed by several overlapping and competing departments, some imperfectly referred to as the ''Arab Bureau''. The British and the Middle East is unique in its comprehensive treatment of how and why the British generals and diplomats acted as they did. By taking as his starting point the voluminous, contradictory and revealing records of the policy-makers in the British government, Robert H. Lieshout shows convincingly that many concerned with foreign policy making were quite oblivious to the history and complexities of the Islamic World.Covering the full sweep of British involvement in Arabia, Lieshout makes a lasting contribution to our understanding of the period in which the British ... Unknown localization key: "more"

Objev podobné jako Britain and the Arab Middle East - Robert H. Lieshout

Behaviour change interventions are increasingly being delivered through digital channels including websites, smartphone apps, and wearables. While these new channels of delivery offer huge opportunities for novel and personalised interventions, they also come with their own specific challenges and difficulties.This monograph is an ideal starting point for anyone wanting to understand more about digital behaviour change interventions, offering plenty of references and links for more in depth reading on each of the topics discussed.This comprehensive guide outlines the current state of research around digital behaviour change interventions and provide guidelines for the development of new digital interventions. It discusses intervention techniques uniquely possible with digital technology such as personalised and just-in-time interventions as well as general intervention design and evaluation rules and guidance.

Objev podobné jako A Guide to Development and Evaluation of Digital Behaviour Change Interventions in Healthcare - Prof. Susan Michie, Prof. Robert West

Indonesia was a Dutch colony known as the Netherlands East Indies until 1945, and a major oil exporter to Japan. Following Germany''s occupation of the Netherlands in May 1940, Japan decided to expand its influence in the Netherlands East Indies.Defending the colony was the Royal Netherlands East Indies Army (KNIL). This force, designed primarily for colonial policing, underwent a series of cutbacks in the interwar years before adopting a modernisation programme in 1936, which focused on building up a strike air force, introducing tanks and increasing the firepower of the infantry and artillery.Fully illustrated with period photographs and full-colour artwork, this book examines the dress, insignia, equipment, organization and combat performance of the Royal Netherlands East Indies Army as it faced the all-conquering Japanese forces in World War II.

Objev podobné jako Royal Netherlands East Indies Army 1936–42 - Dr Marc Lohnstein

One of the most provocative science books ever published—"a feast of great thinking and writing about the most profound issues there are" (The New York Times Book Review). "Fiercely intelligent, beautifully written and engrossingly original." —The New York Times Book Review Are men literally born to cheat? Does monogamy actually serve women''s interests? These are among the questions that have made The Moral Animaled one of the most provocative science books in recent years. Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics—as well as their implications for our moral codes and public policies. Illustrations.

Objev podobné jako The Moral Animal - Robert Wright

The first publication dedicated to Marc Jacobs’s highly influential creations – the epitome of downtown New York cool – captured behind the scenes by American Vogue photographer Robert Fairer in inspiring, never-before-seen images.

Objev podobné jako Marc Jacobs: Unseen - Robert Fairer

Malcolm X''s The Autobiography of Malcolm X was written in collaboration with Alex Haley, author of Roots, and includes an introduction by Paul Gilroy, author of The Black Atlantic, in Penguin Modern Classics.From hustling, drug addiction and armed violence in America''s black ghettos Malcolm X turned, in a dramatic prison conversion, to the puritanical fervour of the Black Muslims. As their spokesman he became identified in the white press as a terrifying teacher of race hatred; but to his direct audience, the oppressed American blacks, he brought hope and self-respect. This autobiography (written with Alex Haley) reveals his quick-witted integrity, usually obscured by batteries of frenzied headlines, and the fierce idealism which led him to reject both liberal hypocrisies and black racialism.Vilified by his critics as an anti-white demagogue, Malcolm X gave a voice to unheard African-Americans, bringing them pride, hope and fearlessness, and remains an inspirational and controversial figure.Malcolm X (1925-65), born Malcolm Little in Omaha, and also known as El-Hajj Malik El-Shabazz, lost both his parents at a young age. Leaving school early, he soon became part of Harlem''s underworld, and in 1946 he was sentenced to ten years'' imprisonment. It was in prison that Malcolm X converted ... Unknown localization key: "more"

Objev podobné jako The Autobiography of Malcolm X - Alex Haley, Malcolm X

The inspiring true story of Fauja Singh, the oldest person to ever run a marathon.Fauja did not listen and Fauja did not stop.He knew it was time for him to take a step in a new direction...When Fauja Singh was born in a village in Punjab, his legs were so weak that no one thought he would walk. But Fauja was determined - and he amazed the world with what he could do. At 81, Fauja entered his first race. Then he went on to break records all around the world and became the first person over 100 to complete a marathon.With inspiring text by Simran Jeet Singh and beautiful illustrations by Baljinder Kaur, the true story of Fauja Singh shows us that anything is possible.

Objev podobné jako Fauja Singh Keeps Going - Simran Jeet Singh

''Singh is a brilliant young scholar and a gifted writer, and this remarkable book will change how you think about religion, spirituality, consciousness, and human nature'' Paul BloomWhat are the origins of shamanism and what is its future? Do shamans believe in their powers? What exactly is trance? And what can we learn from indigenous healing practices?In this enlightening book, anthropologist Manvir Singh offers a new explanation for one of the most misunderstood religious traditions. Travelling from Indonesia to the Amazon, living with shamans and observing music, drug use and indigenous curing ceremonies, he journeys into the origins of shamanism. Fundamentally, shamans are specialists who use altered states to engage with unseen realities and provide services like healing and divination. As Singh shows, shamanism’s ubiquity stems from its psychological resonance. Its core appeal is transformation: a specialist uses initiations, deprivation and non-ordinary states to seemingly become a different kind of human, one possessed with the superpowers necessary to tame life’s uncertainty.Following a fascinating cast of characters, Singh tells a larger story about the ancient and modern expressions of this timeless tradition. He argues that biomedicine can learn from shamanic practices, yet that psychedelic enthusiasts completely misrepresent history. He also shows ... Unknown localization key: "more"

Objev podobné jako Shamanism - Manvir Singh

We all want more free time. But do we know how to use it?''Illuminating and thought-provoking'' Darian Leader''I feel renewed and accompanied by Singh’s tender self-explorations and insights’ Amy KeyThe celebrated psychoanalyst Marion Milner lived for the entirety of the twentieth century. By the age of ninety-eight she had written nine books revealing how free time and creativity are vital for a fulfilled life.Akshi Singh was born ninety years after Milner, in Rajasthan, over four thousand miles away from where Milner lived and worked. At first glance, the worlds of these two women seem entirely separate. Yet when Singh found herself standing at a crossroads in her life and grieving personal loss, she realised the questions and preoccupations Milner was exploring were her own.In Defence of Leisure presents Marion Milner as a writer for our times. In asking the simple question: how do I want to spend my free time? Milner developed a method for discovering her true likes and dislikes. As Singh follows Milner''s approach - from keeping a diary to painting, building a home to travelling to the sea - she discovers the importance of rest, creativity and play in all of our lives, and how it can ... Unknown localization key: "more"

Objev podobné jako In Defence of Leisure - Akshi Singh

From the New York Times bestselling author of How to Be a Bawse comes an “insightful and charmingly funny” (Rupi Kaur) primer on learning to come home to your truest and happiest self.“I love Lilly’s honest and helpful advice about achieving happiness.”—Mindy Kaling, #1 New York Times bestselling author of Why Not Me?“It’s time to flip right side up. It’s time for this book title to make sense. It’s time to be a triangle.”Everyone—even world-famous actress, author, and creator Lilly Singh—knows that sometimes life just sucks. In this book, Singh provides a safe space where readers can learn how to create a sense of peace within themselves. Without sugarcoating what it’s like to face adversity—including acknowledging her own intensely personal struggles with identity, success, and self-doubt—Singh teaches readers to “unsubscribe” from cookie-cutter ideals.With her signature blend of vulnerability, insight, and humor, Singh instructs readers to “be a triangle,” creating a solid foundation for your life, one that can be built upon, but never fundamentally changed or destroyed. As she puts it, we must always find a way to come home to ourselves: “we must create a place, a system of beliefs, a simple set of priorities to come back to ... Unknown localization key: "more"

Objev podobné jako Be a Triangle - Singh Lilly

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

Published to coincide with the hundredth anniversary of his birth, the first major study of Malcolm X’s influence in the sixty years since his assassination, exploring his enduring impact on culture, politics, and civil rights.Malcolm X has become as much of an American icon as Abraham Lincoln, John F. Kennedy, or Martin Luther King. But when he was murdered in 1965, he was still seen as a dangerous outsider. White America found him alienating, mainstream African Americans found him divisive, and even his admirers found him bravely radical. Although Ossie Davis famously eulogized Malcolm X as “our own Black shining prince,” he never received the mainstream acceptance toward which he seemed to be striving in his final year. It is more in death than his life that Malcolm’s influence has blossomed and come to leave a deep imprint on the cultural landscape of America. With impeccable research and original reporting, Mark Whitaker tells the story of Malcolm X’s far-reaching posthumous legacy. It stretches from founders of the Black Power Movement such as Stokely Carmichael and Huey Newton to hip-hop pioneers such as Public Enemy and Tupac Shakur. Leaders of the Black Arts and Free Jazz movements from Amiri Baraka to ... Unknown localization key: "more"

Objev podobné jako The Afterlife of Malcolm X - Mark Whitaker

Inspector Singh is home - and how he wishes he wasn''t. His wife nags him at breakfast and his superiors are whiling away their time by giving him his usual ''you''re a disgrace to the force'' lecture. Fortunately for Singh, there is no rest for the wicked when he is called out to the murder of a senior partner at an international law firm, clubbed to death at his desk. Unfortunately for Singh, there is no shortage of suspects - from the victim''s fellow partners to his wife and ex-wife - or motives, as many of the lawyers have secrets they would kill to protect. And very soon Singh finds himself heading up an investigation that rips apart the fabric of Singapore society and exposes the rotten core beneath. Perhaps coming home wasn''t such a good idea, after all...?

Objev podobné jako Inspector Singh Investigates: The Singapore School Of Villainy - Shamini Flint

We all want more free time. But do we know how to use it?''Illuminating and thought-provoking'' Darian Leader''I feel renewed and accompanied by Singh’s tender self-explorations and insights’ Amy KeyThe celebrated psychoanalyst Marion Milner lived for the entirety of the twentieth century. By the age of ninety-eight she had written nine books revealing how free time and creativity are vital for a fulfilled life.Akshi Singh was born ninety years after Milner, in Rajasthan, over four thousand miles away from where Milner lived and worked. At first glance, the worlds of these two women seem entirely separate. Yet when Singh found herself standing at a crossroads in her life and grieving personal loss, she realised the questions and preoccupations Milner was exploring were her own.In Defence of Leisure presents Marion Milner as a writer for our times. In asking the simple question: how do I want to spend my free time? Milner developed a method for discovering her true likes and dislikes. As Singh follows Milner''s approach - from keeping a diary to painting, building a home to travelling to the sea - she discovers the importance of rest, creativity and play in all of our lives, and how it can ... Unknown localization key: "more"

Objev podobné jako In Defence of Leisure - Akshi Singh

More than 150 irresistible recipes, including signature cocktails, from renowned chef Vivek Singh.Cinnamon Kitchen is the sibling of the great Westminster restaurant The Cinnamon Club, Where chef Vivek Singh made his name and helped spearhead a new and exciting direction for Indian food. As Executive Chef at Cinnamon Kitchen, Vivek has brought all of his talents to create new and exciting Indian dishes, all with fresh modern twists, and this cookbook is a collective of the very best of them. With starters including Tandoori-Spiced Oysters, Into-Chinese Stir-Fried Chicken with Dried Chillies mains and desserts to end your day like Spiced Banana Tarte Tatin, Singh marries ingredients and techniques from around the world with the traditions and flavours of Indian cuisine to create something truly unique and exciting. There are also fascinating tales of the spice trade and incredible insights into Singh''s magical methods of spicing via key techniques masterclass.

Objev podobné jako Cinnamon Kitchen - Vivek Singh

An easy-to-understand guide that helps you get familiar with the basics and advanced concepts in GolangKey FeaturesEverything you need to know on how to use Go programming.Illustrated Examples on Go Functions, Control Flows, and Arrays.Deep Dive into Slices, Maps, Structs, Error Handling and Concurrency in Golang.DescriptionHands-on Go Programming is designed to get you up and running as fast as possible with Go. You will not just learn the basics but get introduced to how to use advanced features of Golang.The book begins with the basic concepts of Data types, Constants, Variables, Operators, Reassignment, and Redeclaration. Moving ahead, we explore and learn the use of Functions, Control flows, Arrays, Slices, Maps, and Structs using some great examples and illustrations. We then get to know about Methods in Golang. Furthermore, we learn about complex aspects of Golang such as Interfaces,Pointers, Concurrency and Error Handling.By the end, you will be familiar with both the basics and advanced concepts of Go and start developing critical programs working using this language.What you will learnLearn Golang syntaxes, control structures and Error Handling in-depth.Learn to declare, create and modify Slices, Maps and Struct in Go.Build your own concurrent programs with Goroutines and Channels.Deep Dive into Error handling ... Unknown localization key: "more"

Objev podobné jako Hands-on Go Programming - Sachchidanand Singh Prithvipal Singh

Acclaimed as the “father of skyscrapers”, the quintessentially American icon Frank Lloyd Wright (1867–1959) was an architect of aspiration. He believed in giving cultivated American life its fitting architectural equivalent and applied his idealism to structures across the continent, from suburban homes to churches, offices, skyscrapers, and the celebrated Guggenheim Museum. Wright’s work is distinguished by its harmony with humanity and its environment, a philosophy he called organic architecture, and which found its paradigm at Fallingwater, a house in rural Pennsylvania, cited by the American Institute of Architects as “the best all-time work of American architecture”. Wright also made a particular mark with his use of industrial materials, and by the simple L or T plan of his Prairie House which became a model for rural architecture across America. Wright was also often involved in many of the interior elements of his buildings, such as the furniture and stained glass, paying particular attention to the balance between individual needs and community activity. Exploring Wright’s aspirations to augment American society through architecture, this book offers a concise introduction to his at once technological and Romantic response to the practical challenges of middle-class Americans. The author Bruce Brooks Pfeiffer became Frank Lloyd ... Unknown localization key: "more"

Objev podobné jako Wright - Bruce Brooks Pfeiffer

''[A] witty Austen-esque romp'' Entertainment WeeklyMove over, Mr Darcy, there''s a new man in town...It is a truth universally acknowledged that an arrogant bachelor deserves his comeuppance...The Honourable, excessively handsome, excessively wealth and perhaps a tad egotistical, Mr Malcolm is searching for a wife - but not just any wife. He''s armed himself with a list of ideal qualities that his future wife will have to embody. After years of searching, he''s beginning to despair of ever finding this paragon . . . until Selina Dalton arrives in town.Selina, a vicar''s daughter of limited means, is thrilled when her friend Julia invites her to London - until she learns it''s part of a plot to exact revenge on Mr Malcolm, whose list has been discovered. Using the list, Selina is to play the part of his perfect woman, only to shatter his hopes at the most opportune moment.Given their instant attraction, Selina is initially reluctant, but when Mr Malcolm begins judging her against his unattainable standards, she decides that it''s high time to bring him down a peg or three. For she has some qualifications of her own, and if he is to meet them, he must reveal the real ... Unknown localization key: "more"

Objev podobné jako Mr Malcolm's List - Allain Suzanne

Elektronická kniha - autor Petr Teplý, 188 stran, česky This book deals with consumer lending from both theoretical and empirical points of view. In the theoretical section, it book analyses the wider context of financial literacy, household indebtedness and the global consumer credit market including relevant legal, regulatory and risk management issues. In the empirical section, the book uses The Navigator of Responsible Lending as an evaluation tool to assess both bank and non-bank consumer credit providers in the Czech Republic. Although our empirical research is done as a case study on the Czech Republic, its basic ideas might be easily applied to other countries as well. Enclosures to the book include additional texts relevant to consumer lending (including case studies and an unofficial English translation of the Czech Consumer Credit Act) and therefore provide the reader with several perspectives on the topic.

Objev podobné jako Consumer Lending in Theory and Practice (9788024632551)

Radujem sa zo slovenského vydania knihy AKO SA BOH STAL KRÁĽOM. Teším sa, že po knihe Prekvapení nádejou sa toto dielo dostáva na Slovensko.Táto kniha je o tom, ako sme nepochopili evanjeliá. Buď sme sa nechali zlákať jasnými odkazmi vyznaní viery a zabudli sme na veľký príbeh Izraela a Božieho kráľovstva, alebo sme sa nadchli kráľovstvom, ktoré vyjadruje Božiu vášeň pre nápravu sveta, no nedali sme ho do súladu s vtelením a smrťou Božieho syna. Božie kráľovstvo a Ježišovo ukrižovanie - tieto dve témy sú v evanjeliách úplne prepletené, ale ich spojenie nám akosi nejde.Jadrom posolstva evanjelií je príbeh, AKO SA BOH STAL KRÁĽOM - teda niečo, čo Boh už urobil a dosiahol skrze Ježiša. Boh preto dokončí svoj zámer, ako zasľúbil, a naplní svet svojou láskou a slávou. Takáto vízia má potenciál dodať odhodlanie pre prácu evanjelia novej generácii. Mojou nádejou a modlitbou je, aby k tomu táto kniha prispela aj na Slovensku.Tom Wright"Neviem o nikom inom, kto by lepšie prenášal múdrosť historického kresťanstva do dnešnej doby ako N. T. Wright."- John Ortberg, kazateľ a autor mnohých bestsellerov"Vynikajúci biskup Wright a jeho dielo je pre našu upadajúcu západnú cirkev jeden z najlepších Božích darov."- J. I. Packer, profesor teológie ... Unknown localization key: "more"

Objev podobné jako Ako sa Boh stal kráľom - N.T. Wright

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and ... Unknown localization key: "more"

Objev podobné jako Consumer Behavior: Buying, Having, and Being, Global Edition - Michael Solomon

This important book “weaves lyrical storytelling and fascinating research into a compelling narrative” (San Francisco Chronicle) to look at dietary differences along class lines and nutritional disparities in America, illuminating exactly how inequality starts on the dinner plate. Inequality in America manifests in many ways, but perhaps nowhere more than in how we eat. From her years of field research, sociologist and ethnographer Priya Fielding-Singh brings us into the kitchens of dozens of families from varied educational, economic, and ethnoracial backgrounds to explore how—and why—we eat the way we do. We get to know four families intimately: the Bakers, a Black family living below the federal poverty line; the Williamses, a working-class white family just above it; the Ortegas, a middle-class Latinx family; and the Cains, an affluent white family. ​ Whether it's worrying about how far pantry provisions can stretch or whether there's enough time to get dinner on the table before soccer practice, all families have unique experiences that reveal their particular dietary constraints and challenges. By diving into the nuances of these families’ lives, Fielding-Singh lays bare the limits of efforts narrowly focused on improving families’ food access. Instead, she reveals how being rich or poor in ... Unknown localization key: "more"

Objev podobné jako How the Other Half Eats - Priya Fielding-Singh

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Objev podobné jako Consumer Behavior, Global Edition - Leon G. Schiffman, Joseph Wisenblit

''Matt Allwright is my idol. As a comic I''m supposed to say something funny about this book, but actually it''s legit useful, helpful advice, written compassionately and clearly. I can absolutely see this becoming my consumer bible. Wonderful stuff!'' - JOE LYCETT''Every scam, rogue trader or poor excuse for shoddy service...Watchdog''s seen them all. And leading the troops is the consumer superhero who has faced and fought every dodgepot going. Our Matt always has your back, whether he''s wearing his cape or not.'' - STEPH MCGOVERN''Finally! A book that puts all the info in one place AND makes it funny. Matt is the best at this - making difficult stuff easy to swallow so that we can fight our own corners when he isn''t there to fight them for us.'' - GABY ROSLINKeep your money in your pocket.In Watchdog: The Consumer Survival Guide, Matt Allwright will help you to help yourself amid the minefield of modern consumer rights and fraudsters, offering practical advice on how to sidestep pitfalls in all areas of life. Each chapter is built around relatable hurdles we all face - renting a flat, buying a car, securing our online data, booking a dream holiday and much ... Unknown localization key: "more"

Objev podobné jako Watchdog: The Consumer Survival Guide - Matt Allwright

Simran Jeet Singh - writer, educator, and human rights activist shares a powerful approach to living a purposeful and rewarding life. Growing up in Texas the son of Indian immigrants, he has confronted racism, bullying, and ethnic slurs throughout his life. Instead of growing bitter or angry, Singh draws from Sikh teachings to seek out the good in every situation and find positive ways to direct his energy. These tenets of love, caring, and service to others have empowered him to forge a life of connection and a commitment to justice that have brought him deep happiness and made him a national figure in the areas of diversity, inclusion, and social justice. The Light We Give is a new approach to building a personal vision of ethical living in which love, caring, and service go hand in hand with personal happiness. This book speaks to those who are inspired to take on positive change but don''t know where to begin. To those who crave the chance to be compassionate but are afraid of being vulnerable. Singh has spent his life reaching beyond his comfort zone to practice this deeper form of living. He believes that everyone can learn the skills ... Unknown localization key: "more"

Objev podobné jako The Light We Give - Simran Jeet Singh

Inspector Singh is sick of sick leave, so when Mrs Singh suggests they attend a family wedding in Mumbai, he grudgingly agrees - hoping that the spicy Indian curries will make up for extended exposure to his wife''s relatives.Unfortunately, the beautiful bride-to-be disappears on the eve of her wedding - did she run away to avoid an arranged marriage, or is there something more sinister afoot? When a corpse is found, the fat inspector is soon dragged into a curious murder investigation with very firm instructions from Mrs Singh to exonerate her family. But as he uncovers layer upon layer of deceit, he knows it isn''t going to be that easy...

Objev podobné jako Inspector Singh Investigates: A Curious Indian Cadaver - Shamini Flint

Příslušenství na šipky Tréninkové kroužky Red Dragon Peter Wright Snakebite Practice Rings jsou speciálně určené pro umístění na sisalový terč. Usnadní vám míření a umožní procvičovat hody. Kroužky rovněž zlepšují přesnost a rozvíjejí dokonalý rytmus šipek. Balení obsahuje 5 kroužků, které disponují průměrem 15, 20, 30, 50 a 65 mm. Pomocí kroužků Red Dragon Peter Wright Snakebite Practice Rings zlepšíte své hody při hraní šipek. Klíčové vlastnosti tréninkových kroužků na sisalový terč Red Dragon Peter Wright Snakebite Practice RingsTréninkové kroužky určené pro umístění na sisalový terčUsnadní míření a umožní procvičovat hodyZlepšují přesnost a rozvíjejí dokonalý rytmus šipekBalení obsahuje 5 kroužků Red Dragon Peter Wright Snakebite Practice Rings Průměr:15, 20, 30, 50 a 65 mm

Objev podobné jako Red Dragon Peter Wright Snakebite Practice Rings - tréninkové kroužky na sisalový terč (274820)

Enter an addictive world of sizzlingly hot paranormal romance . . .''Strong heroine and a sexy possessive hero, witty banter and sizzling chemistry and an enthralling storyline''⭐ ⭐ ⭐ ⭐ ⭐ reader review..................Harper and Knox are back and better than ever . . . Discover the unmissable fourth book in Suzanne Wright''s globally bestselling The Dark in You series.The final horseman awaits . . . and the stakes have never been higher.With the birth of their son, Asher, Harper and Knox are both more powerful and more vulnerable than they''ve ever been before. Asher''s charm has seduced even the devil himself, but Harper knows that the real villain is still out there, and as desperate as ever to see the Primes fall. They''re laying low, and there''s no way to tell which one of their circle is really a deadly foe . . .When the final horseman makes their move, Harper and Knox will have to use all the considerable power at their disposal - and that may even include Asher''s mysterious abilities. One thing''s for sure - this is a baby who''s more than a match for any demon coming after him.It''s time for the world''s most formidable family ... Unknown localization key: "more"

Objev podobné jako Embers - Suzanne Wright

The Science of Secrecy from Ancient Egypt to Quantum CryptographyFrom the best-selling author of Fermat’s Last Theorem, The Code Book is a history of man’s urge to uncover the secrets of codes, from Egyptian puzzles to modern day computer encryptions.As in Fermat’s Last Theorem, Simon Singh brings life to an anstonishing story of puzzles, codes, languages and riddles that reveals man’s continual pursuit to disguise and uncover, and to work out the secret languages of others.Codes have influenced events throughout history, both in the stories of those who make them and those who break them. The betrayal of Mary Queen of Scots and the cracking of the enigma code that helped the Allies in World War II are major episodes in a continuing history of cryptography. In addition to stories of intrigue and warfare, Simon Singh also investigates other codes, the unravelling of genes and the rediscovery of ancient languages and most tantalisingly, the Beale ciphers, an unbroken code that could hold the key to a $20 million treasure.

Objev podobné jako The Code Book - Simon Singh

A building by Frank Lloyd Wright (1867–1959) is at once unmistakably individual and evocative of an entire era. Notable for their exceptional harmony with their environment, as well as for their use of steel and glass to revolutionize the interface of indoor and outdoor, Wright’s designs helped announce the age of modernity, as much as they secured his place in the annals of architectural genius. This meticulous compilation from TASCHEN’s previous monograph assembles the most important works from Wright’s extensive, paradigm-shifting oeuvre into one authoritative overview of America’s most famous architect.Based on unlimited access to the Frank Lloyd Wright Foundation’s archives at Taliesin West in Arizona, the collection spans the length and breadth of Wright’s projects, both realized and unrealized, from his early prairie houses, the Usonian concept homes, and the extraordinary Fallingwater to the Tokyo years, his designs for administrative buildings and places of worship, and later high-profile projects like the Guggenheim Museum in New York, as well as his fantastic visions for a better tomorrow with “The Living City.”

Objev podobné jako Frank Lloyd Wright. 40th Ed. - Bruce Brooks Pfeiffer

For decades, Janet Malcolm's books and dispatches for the New Yorker have poked and prodded at biographical convention, gesturing towards the artifice that underpins both public and private selves. Here, Malcolm turns her gimlet eye on her own life, examining twelve family photographs to construct a memoir from camera-caught moments, each of which pose questions of their own. She begins with the picture of a morose young girl on a train, leaving Prague at the age of five in 1939. From there we follow her to the Czech enclave of Yorkville in Manhattan, where her father, a psychiatrist and neurologist, and her mother, an attorney from a bourgeois family, traded their bohemian, Dada-inflected lives for the ambitions of middle-class America. From her early, fitful loves to evenings at the old Metropolitan Opera House to her fascination with what it might mean to be a "bad girl," Malcolm assembles a composite portrait of a New York childhood, one that never escaped the tug of Europe and the mysteries of fate and family. Later, Malcolm delves into her marriage to Gardner Botsford, the world of William Shawn's New Yorker, and the libel trial that led her to become a character in her ... Unknown localization key: "more"

Objev podobné jako Still Pictures - Janet Malcolm

What do teachers really need to know (and do) to confidently mitigate, address, and resolve the sheer volume and complexity of challenging classroom behaviours they face? In It’s Never Just About the Behaviour: A holistic approach to classroom behaviour management, educator Claire English answers this very question. Behaviour isn′t ever just about the behaviour itself and effective behaviour management isn’t about simply responding to a behaviour. It is about thinking through: *the ′why′ behind the behaviour, *the ′what′ is going on in the body and the brain, and *the ′how′ you can proactively craft your pedagogy and practice to support the wellbeing, development and educational experience of all students. This book explores behaviour and classroom management through a holistic and best practice approach. It is driven by engaging and relatable narratives, grounded in research and delivers essential, actionable, and highly relevant professional learning on behaviour management. Claire empowers you to take the action you can take when you walk into your classroom. To feel supported, confident and equipped to turn your own space into an island of safety and support for each one of your students. To know that, when challenging behaviours inevitably pop up, you’ll be able to respond ... Unknown localization key: "more"

Objev podobné jako It's Never Just About The Behaviour - Claire English

_______________THE SUNDAY TIMES BESTSELLERAre you keen to lose weight without spending a fortune? Do you find it hard to stick to a budget when you are on a diet? In Save Money, Lose Weight, the book to accompany the ITV series, Dr Ranj Singh brings you a 28-day plan that shows you how to make nutritious, calorie-controlled, budget-conscious meals for the whole family.As well as 80 delicious recipes, this book includes: - Shopping lists - Meal planners - Tips to slash your weekly grocery bill - Easy, no-cost exercise ideasLet the nation''s favourite doctor, Ranj Singh, show you how to break the cycle of habit without breaking the bank.What readers are saying:***** ''Easy to follow recipes and good shopping guides . . . the results have been great''***** ''Great ideas . . . food tastes delicious''***** ''Lovely recipes to follow and help you get to your goal''

Objev podobné jako Save Money Lose Weight - Dr. Ranj Singh

''Groundbreaking ... It will be difficult for anyone to better this book ... a work of art, a feast that combines genres skilfully: biography, true-crime, political commentary. It gives us Malcolm X in full gallop'' Wil Haygood, Washington Post''He was a country bumpkin who became a zoot-suited entertainer who became a petty criminal who became a self-taught intellectual ... In his revealing and prodigiously researched new biography, Marable vividly chronicles these many incarnations of Malcolm X, describing the "multiple masks" he donned over the years'' Michiko Kakutani, The New York Times''Explodes the myths that obscure the real man'' Hugh Muir, Guardian''By the end of the 1960s, Malcolm''s disciples had elevated him to what Manning Marable calls "secular sainthood" ... But Marable resists the temptation of hagiography and fills in the gaps left by previous books. He gives us Malcolm in all his self-contradiction and self-doubt'' Yo Zushi, New Statesman''Lucid, hugely researched and surely definitive ... an extraordinary story'' Dominic Sandbrook, Sunday Times''Here at last is the meticulous portrait he deserves'' Andrew Anthony, Observer

Objev podobné jako Malcolm X - Manning Marable

A unique and gloriously nostalgic account of one eventful year in the fire service for readers who loved books such as CALL THE MIDWIFE and TRUST ME, I''M A VET and the brand new ALL CREATURES GREAT AND SMALL.Nothing about the county fire service was quite what Malcolm expected when he joined the watch in Shrewsbury. As the newest member of the service he was first in line when swans terrorised the high street - and when a flock of owls got stuck on the roof of his local pub. Eighteen years old and more than ready to rush into burning buildings to save fair damsels in distress, young Malcolm soon realised he was more likely to be jumping into slurry pits and rivers to rescue any number of unfortunate animals. But for all the embarrassing situations Malcolm found himself in there were heart-stopping dramas too - and tragic farm and house fires. As he learns on the job and begins to win the respect of the old-timers, Malcolm starts to feel that maybe, one day, he just might make it as a fireman. But first he has to catch the eye of the smiley secretary in the office opposite ... Unknown localization key: "more"

Objev podobné jako All Fired Up - Malcolm Castle

‘Malcolm Alexander is to GPs what James Herriot is to vets’ – MATT GAW_____________________‘An ode to island life in all its glorious foibles’ – THE HERALD _____________________'A fascinating, funny and utterly heart-warming family adventure.’ – RUTH HOGAN_______________________An immensely heart-warming story of life on the frontline within extreme circumstances. When Malcolm Alexander saw the job advert, ‘urgent: island doctor needed’, he applied immediately. What he didn’t anticipate was how much Orkney would affect his family, for better or worse. In stories that range from the humorous to the deeply moving, Malcolm describes what it’s like adjusting to life without modern conveniences and to the extreme – and constantly changing – weather; and what it means to be providing the best medical care to the local population with limited resources. Which often includes the wildlife as well ... Malcolm’s journey evokes the awe that the Orkney landscape can inspire, as well as the challenges of island life and the demons that the dark, cold winter months can give birth to. Gripping and beautifully written, Close to Where the Heart Gives Out reminds us of the importance of listening to our heart, as well as to the rhythms of the landscape.

Objev podobné jako Close to Where the Heart Gives Out - Dr Malcolm Alexander

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities. Â

Objev podobné jako Consumer Behavior in Practice - Eugene Y. Chan

From bestselling author of Fermat''s Last Theorem, a must-have for number lovers and Simpsons fans''An entertaining picture of the insanely high-minded nature of the Simpsons’ writers'' Sunday Times''A valuable, entertaining book that, above all, celebrates a supremely funny, sophisticated show'' Financial TimesYou may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realising that they contain enough maths to form an entire university course.In The Simpsons and Their Mathematical Secrets, Simon Singh explains how the brilliant writers, some of the mathematicians, have smuggled in mathematical jokes throughout the cartoon’s twenty-five year history, exploring everything from to Mersenne primes, from Euler’s equation to the unsolved riddle of P vs. NP, from perfect numbers to narcissistic numbers, and much more. With wit, clarity and a true fan’s zeal, Singh analyses such memorable episodes as ‘Bart the Genius’ and ‘Homer³’ to offer an entirely new insight into the most successful show in television history.

Objev podobné jako The Simpsons and Their Mathematical Secrets - Simon Singh