nomenclature brand dionne

An immense achievement, comprising a decades-long career - new and collected poetry from one of Canada''s most honoured and significant poetsSpanning almost four decades, Dionne Brand''s poetry has given rise to whole new grammars and vocabularies. With a profound alertness that is attuned to this world and open to some other, possibly future, time and place, Brand''s ongoing labours of witness and imagination speak directly to where and how we live and reach beyond those worlds, their enclosures, and their violences.Nomenclature: New and Collected Poems begins with a new long poem, the titular "Nomenclature for the Time Being," in which Dionne Brand''s diaspora consciousness dismantles our quotidian disasters. In addition to this searing new work, Nomenclature collects eight volumes of Brand''s poetry published between 1982 and 2010 and includes a critical introduction by the literary scholar and theorist Christina Sharpe.Nomenclature: New and Collected Poems, features the searching and centering cantos of Primitive Offensive; the sharp musical conversations of Winter Epigrams and Epigrams to Ernesto Cardenal in Defense of Claudia; the documentary losses of revolutions in Chronicles of the Hostile Sun, in which "The street was empty/with all of us standing there." No Language Is Neutral connects language, coloniality, and sexuality. ... Unknown localization key: "more"

Objev podobné jako Nomenclature - Brand Dionne

Pánská dvoubarevná větrovka od značky Build Your Brand v kombinaci tmavě olivové a černé barvy. Produkt je dostupný ve velikosti S a je okamžitě skladem. Jedná se o praktický svrchní oděv vhodný pro různé příležitosti.

• Dvoubarevný design v tmavě olivové a černé barvě
• Lehká a praktická větrovka pro různé příležitosti
• Okamžitá dostupnost - produkt je skladem
• Kvalitní zpracování od značky Build Your Brand

Objev podobné jako Build Your Brand Pánská dvoubarevná větrovka - Tmavě olivová / černá | S

Dámské tepláky Fluffy od značky Build Your Brand v bílé barvě a velikosti 3XL. Produkt je vyroben z hebkého materiálu. Dodací lhůta činí 5 pracovních dnů.

• Velikost 3XL pro pohodlné nošení
• Hebký materiál Fluffy pro maximální komfort
• Univerzální bílá barva snadno kombinovatelná
• Dostupnost do 5 pracovních dnů

Objev podobné jako Build Your Brand Hebké dámské tepláky Fluffy - Bílá | 3XL

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Dámské široké tepláky v černé barvě od značky Build Your Brand ve velikosti XL. Produkt je charakteristický volným střihem pro pohodlné nošení. Dostupnost zboží je obvykle do 5 pracovních dnů.

• Volný a pohodlný střih pro maximální komfort
• Univerzální černá barva snadno kombinovatelná
• Kvalitní materiál od ověřené značky
• Ideální pro domácí nošení i volný čas

Objev podobné jako Build Your Brand Dámské široké tepláky - Černá | XL

Pánská větrovka od značky Build Your Brand je dostupná ve velikosti 5XL a v barvách béžová a černá. Produkt je aktuálně skladem a připraven k expedici. Jedná se o praktický svrchní oděv pro větší pány.

• Velikost 5XL pro pohodlné nošení
• Dostupné v béžové a černé barvě
• Okamžitě skladem k odeslání
• Kvalitní značka Build Your Brand

Objev podobné jako Build Your Brand Pánská větrovka - Béžová / černá | 5XL

Ležérní šaty z bavlny se stojáčkem ve starorůžové barvě od značky Build Your Brand. K dispozici ve velikosti 2XL. Dodací lhůta činí 5 dní.

• Vyrobeno z kvalitní bavlny pro pohodlí
• Stojáček dodává elegantní vzhled
• Volný ležérní střih pro pohodlí
• Dostupné ve velikosti 2XL

Objev podobné jako Build Your Brand Ležérní bavlněné šaty se stojáčkem - Starorůžová | 2XL

Pánské bavlněné tepláky Ultra Heavy v kobaltové barvě od značky Build Your Brand. Produkt je k dispozici ve velikosti 4XL. Dodací lhůta činí 5 pracovních dnů.

• Vyrobeno z ultra těžké bavlny pro maximální pohodlí
• Kobaltová barva dodává moderní a stylový vzhled
• Velikost 4XL pro pohodlné nošení
• Dostupné do 5 pracovních dnů

Objev podobné jako Build Your Brand Pánské bavlněné tepláky Ultra Heavy - Kobaltová | 4XL

Pánská mikina přes hlavu Fluffy od značky Build Your Brand s magnetickým zapínáním. K dispozici ve velikosti XL. Dodací lhůta je 5 dní.

• Magnetické zapínání pro snadné oblékání
• Extra hebký a měkký materiál
• Stylový design s kapucí
• Velikost XL pro pohodlné nošení

Objev podobné jako Build Your Brand Hebká pánská mikina přes hlavu Fluffy - Magnet | XL

Pánská mikina přes hlavu od značky Build Your Brand s magnetickým zapínáním. Vyrobena z měkkého a hebkého materiálu typu fluffy. Produkt je dostupný do 5 pracovních dnů.

• Magnetické zapínání pro snadné oblékání
• Měkký a hebký materiál pro maximální pohodlí
• Stylový design s kapucí
• Rychlá dostupnost do 5 pracovních dnů

Objev podobné jako Build Your Brand Hebká pánská mikina přes hlavu Fluffy - Magnet | M

Pánské tričko adidas BRAND LOVE s dlouhým rukávem je vyrobeno z měkké bavlněné tkaniny. Volný střih zaručuje pohodlí při nošení. Tričko je vhodné jako součást outfitu na chladnější dny nebo pro samostatné nošení.

• Měkká bavlněná tkanina pro příjemný pocit na pokožce
• Volný střih zajišťující maximální pohodlí a volnost pohybu
• Ikonický znak adidas na hrudi pro stylový vzhled
• Vhodné pro nošení v chladnějších dnech díky dlouhému rukávu

Objev podobné jako adidas BRAND LOVE LONG SLEEVE TEE Pánské tričko, černá, velikost

Quintessential Atlas of Anatomy expands on widely acclaimed prior editions! Atlas of Anatomy, Latin Nomenclature, Fourth Edition builds on its longstanding reputation of being the highest-quality anatomy atlas published to date using Latin nomenclature. With more than 2,000 exquisitely detailed illustrations, including over 120 new to this edition, the Atlas helps students and seasoned clinicians master the details of human anatomy. Key Features: NEW! Expanded Radiology sections include over 40 new radiographs, CTs, and MRIsNEW! A more dissectional approach to the head and neck region places neck anatomy before that of the head – the way most students dissectNEW! Additional images and tables detail the challenging anatomy of the peritoneal cavity, inguinal region, and infratemporal and pterygopalatine fossaeNEW! Almost 30 new clinical boxes focus on function, pathology, diagnostic techniques, anatomic variation, and moreNEW! More comprehensive coverage clarifies the complexities of the ANS, including revised wiring schematicsAlso included in this new edition:Muscle Fact spreads provide origin, insertion, innervation, and actionAn innovative, user-friendly format: every topic covered in two side-by-side pagesOnline images with "labels-on and labels-off" capability are ideal for review and self-testingWhat users say about the Atlas of Anatomy: "I can't say enough how much I like the organization of this ... Unknown localization key: "more"

Objev podobné jako Atlas of Anatomy, Latin Nomenclature - Erik Schulte, Udo Schumacher, Michael Schuenke, Anne M Gilroy, Jamie Wikenheiser, Brian R MacPherson

The latest, updated edition of the essential, authoritative reference for botanical, mycological, and phycological names.  The International Code of Nomenclature for algae, fungi, and plants, known as “the Code,” is the set of internationally agreed rules and recommendations that govern the naming of these organisms. Scientific naming has deep historical roots. Indeed, the system of naming organisms is one of the first truly global scientific standards. This essential reference originates in Alphonse de Candolle’s 1867 Lois de la nomenclature botanique. This 2025 edition of the Code, the Madrid Code, reflects the decisions made at the Twentieth International Botanical Congress, which met in Madrid, Spain, in July 2024. The congress debated 447 proposals to amend the Code and accepted important new rules, including a mechanism for voluntary registration of plant and algal names, clarifications for naming fossil taxa, the option to reject a new name if it is derogatory to a group of people, and the replacement of an epithet that was considered particularly offensive (revising to afra, afrorum, and afrum).

Objev podobné jako International Code of Nomenclature for algae, fungi, and plants (Madrid Code) - Editorial Committee of the Madrid Code

Zoya Lak na nehty 15ml 1125 DIONNE Dionne značky Zoya lze nejlépe popsat jako odstín "tmavá brunetka" s polibkem vínových tónů. Barevná skupina - Hnědá Povrchová úprava - Krémová Intenzita - 2 ( 1 = Průsvitná - 5 = Neprůsvitná ) Odstín - Teplý Pro dosažení nejlepších výsledků: 1) Očistěte nehet pomocí odlakovače a čističe nehtů Zoya Remove+ 2) Vyberte ten správný podkladový lak: Zoya Anchor pro zdravé nehty nebo Zoya GetEven pro nerovný povrch nehtů. Naneste na nehet. 3) Aplikujte 2 vrstvy oblíbeného barevného laku na nehty Zoya 4) Naneste vrchní lak Zoya Armor 5) Aplikujte jednu kapku Zoya Fast Drop na spodní část nehtového lůžka Při dodržení těchto pěti kroků vydrží lak na nehtech až po dobu 14 dní!

Objev podobné jako Zoya Lak na nehty 15ml 1125 DIONNE

''Literary thrillers just don''t come any better'' Richard Russo''Heartfelt, beguiling, gritty and true'' Justin CroninSometimes your ancestors breathe through you. Sometimes, they call for vengeance...Babs Dionne, doting grandmother and vicious crime matriarch, rules her small town with an iron fist. She controls the flow of drugs into its borders with the help of her loyal lieutenants, girlfriends since they were teenagers, and her eldest daughter, Lori, a former soldier struggling with addiction.When a drug cartel discovers that its numbers are down in the area, they send a malevolent force, known only as The Man, to investigate. At the same time, Babs''s youngest daughter, Sis, has gone missing, which doesn''t seem at all like a coincidence. In twenty-four hours, Sis will be found dead, and the whole town will seek shelter from Babs''s wrath...''Darkly funny, shocking, and unblinking... Who would guess that there''s another Godfather saga?'' C.J. Box, bestselling author of Three-Inch Teeth

Objev podobné jako The Savage, Noble Death of Babs Dionne - Ron Currie

For African American women, the fight for the right to vote was only one battle. This Coretta Scott King Author Honor Book and National Book Award longlisted work tells the important, overlooked story of black women as a force in the suffrage movement—when fellow suffragists did not accept them as equal partners in the struggle.Susan B. Anthony. Elizabeth Cady Stanton. Alice Paul. The Women''s Rights Convention at Seneca Falls. The 1913 Women''s March in D.C. When the epic story of the suffrage movement in the United States is told, the most familiar leaders, speakers at meetings, and participants in marches written about or pictured are generally white. That''s not the real story.Women of color, especially African American women, were fighting for their right to vote and to be treated as full, equal citizens of the United States. Their battlefront wasn''t just about gender. African American women had to deal with white abolitionist-suffragists who drew the line at sharing power with their black sisters. They had to overcome deep, exclusionary racial prejudices that were rife in the American suffrage movement. And they had to maintain their dignity--and safety--in a society that tried to keep them in its bottom ranks.Lifting as We ... Unknown localization key: "more"

Objev podobné jako Lifting as We Climb - Evette Dionne

''Literary thrillers just don''t come any better'' Richard Russo''Heartfelt, beguiling, gritty and true'' Justin CroninSometimes your ancestors breathe through you. Sometimes, they call for vengeance...Babs Dionne, doting grandmother and vicious crime matriarch, rules her small town with an iron fist. She controls the flow of drugs into its borders with the help of her loyal lieutenants, girlfriends since they were teenagers, and her eldest daughter, Lori, a former soldier struggling with addiction.When a drug cartel discovers that its numbers are down in the area, they send a malevolent force, known only as The Man, to investigate. At the same time, Babs''s youngest daughter, Sis, has gone missing, which doesn''t seem at all like a coincidence. In twenty-four hours, Sis will be found dead, and the whole town will seek shelter from Babs''s wrath...''Darkly funny, shocking, and unblinking... Who would guess that there''s another Godfather saga?'' C.J. Box, bestselling author of Three-Inch Teeth

Objev podobné jako The Savage, Noble Death of Babs Dionne - Ron Currie

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunitiesDiscussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identityTactics to accelerate the customer’s progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and ... Unknown localization key: "more"

Objev podobné jako Make Your Brand Matter - Steven G. Soechtig

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.This groundbreaking book delves into the motivations behind this movement, dissects the potential pitfalls, and celebrates the triumphs. Discover how some brands sing the song of brand affinity and social good, while others create a cacophony of confusion and lost profits. Learn how to differentiate between authentic activism and mere marketing ploys, and understand the impact of brand activism on consumers, businesses, and society as a whole. This book is for anyone who wants to understand:• Why some purpose-driven brands are winning hearts, minds, and market share• How to differentiate your brand in a crowded marketplace through activism• How to spot authentic activism from mere marketing ploys• The future of brand activism and its potential to create a better world• The potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution• Most importantly, when and when not to engage in brand activism.Whether you’re a business leader, a conscious consumer, or simply curious about this evolving landscape, this ... Unknown localization key: "more"

Objev podobné jako Navigating Brand Activism - Can Uslay, Jag Sheth

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratchBrand is everything. Whether you''re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet.Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. In Phase One, you''ll discover your core identity, from your written brand statement to fonts, colours, posing for photos, and more. In Phase Two, you''ll learn how to deliver consistent content - realistically, by understanding social platforms and making the right choices for your work. And in Phase Three, you''ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews ... Unknown localization key: "more"

Objev podobné jako Brand it Like Serhant - Ryan Serhant

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer?€?s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.

Objev podobné jako Brand Risk - David Abrahams

You don''t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn''t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. ''Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.'' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4''s The Secret Millionaire

Objev podobné jako Build a Brand in 30 Days - Simon Middleton

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company''s identity encompasses far more than just its logo. Identity is crucial to establishing the public''s perception of a company, its products, and its effectiveness—and it''s the designer''s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Objev podobné jako Brand Identity Essentials, Revised and Expanded - Kevin Budelmann, Yang Kim

At just a few months old, Zoe was gradually losing her hearing. Her adoptive parents loved her -- yet agonized -- feeling they couldn''t handle raising a Deaf child. Would Zoe go back into the welfare system and spend her childhood hoping to find parents willing to adopt her? Or, would she be the long-sought answer to a mother''s prayers? Brandi Rarus was just 6 when spinal meningitis took away her hearing. Because she spoke well and easily adjusted to lip reading, she was mainstreamed in school and socialized primarily in the hearing community. Brandi was a popular, happy teen, but being fully part of every conversation was an ongoing struggle. She felt caught between two worlds -- the Deaf and the hearing. In college, Brandi embraced Deaf Culture along with the joys of complete and effortless communication with her peers. Brandi went on to become Miss Deaf America in 1988 and served as a spokesperson for her community. It was during her tenure as Miss Deaf America that Brandi met Tim, a leader of the Gallaudet Uprising in support of selecting the university''s first Deaf president. The two went on to marry and had three hearing boys -- the ... Unknown localization key: "more"

Objev podobné jako Finding Zoe - Brandi Rarus, Gail Harris

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it''s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand''s Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

Objev podobné jako Building Distinctive Brand Assets - Jenni Romaniuk

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

Objev podobné jako Better Brand Health - Jenni Romaniuk

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand — not just a business. In this practical guide, business coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.

Objev podobné jako Business to Brand - Fiona Killackey

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book''s innovative framework separates a brand''s concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors'' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel''s social brand positioning to Nintendo''s use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The ... Unknown localization key: "more"

Objev podobné jako Strategic Brand Management - Larry Percy, Richard Rosenbaum-Elliott, Professor Simon Pervan

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors'' conceptualisation of ''brand architecture'' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Objev podobné jako Brand Leadership - David A. Aaker, Erich Joachimsthaler

Audiokniha MP3 - České vydání nejkoncentrovanější knihy o brandingu. - autor Marty Neumeier, čte Jakub Hejdánek Jak překlenout propast mezi obchodní strategií a designem. České vydání nejkoncentrovanější knihy o brandingu.The Brand Gap je prvním a v podstatě dosud nepřekonaným zpracováním komplexní teorie budování značky. Zatímco většina knih se brandingem zabývá buď jen z pohledu tvrdě racionálně-strategického, anebo naopak jen z těžko uchopitelného pohledu kreativně-emočního, Brand Gap ukazuje způsoby jak obchodní strategii s designem propojit a vytvořit tak charismatickou značku, kterou budou zákazníci milovat a která přinese firmě trvale udržitelnou konkurenční výhodu.Dozvíte se:co je to brand,pět základních disciplín budování značek,jak značky mění dynamiku trhu,tři nejdůležitější otázky, na které potřebuje každá úspěšná značka mít odpověď,proč je spolupráce klíčem k úspěšnému budování značky,jak design ovlivňuje zákaznický prožitek,jak rychle a levně...

Objev podobné jako The Brand Gap

Brandi Carlile was born into a musically gifted, impoverished family on the outskirts of Seattle and grew up in a constant state of change, moving from house to house, trailer to trailer, fourteen times in as many years. Though imperfect in every way, her dysfunctional childhood was as beautiful as it was strange, and as nurturing as it was difficult. At the age of five, Brandi contracted bacterial meningitis, which almost took her life, leaving an indelible mark on her formative years and altering her journey into young adulthood.As an openly gay teenager, Brandi grappled with the tension between her sexuality and her faith when her pastor publicly refused to baptize her on the day of the ceremony. Shockingly, her small town rallied around Brandi in support and set her on a path to salvation where the rest of the misfits and rejects find it: through twisted, joyful, weird, and wonderful music.In Broken Horses, Brandi Carlile takes readers through the events of her life that shaped her very raw art--from her start at a local singing competition where she performed Elton John's "Honky Cat" in a bedazzled white polyester suit, to her first break opening for Dave Matthews Band, to ... Unknown localization key: "more"

Objev podobné jako Broken Horses - Brandi Carlile

Mnoho lidí zná ranní vstávání do práce, někdy ještě za tmy. Nervozita proudí ve vzduchu a kruhy pod očima se každým dnem zvětšují. Cesta do práce také není procházkou růžovou zahradou. Zpožděné autobusy, chlad, zácpy a troubící auta. V práci se vše vystupňuje nepříjemným šéfem nebo kolegy. Lidé tak přicházejí domů zničení, unavení a znechucení. Co udělají? Sednou si před televizi a začnou koukat relace a seriály, které jim do života nepřinesou nic nového. I takto může vypadat každodenní rituál zaměstnaných lidí.Vybočit ze zajetých kolejí je opravdu velmi náročné. Vyžaduje to odvahu a zejména přesvědčení, že život může být takový, jaký si ho uděláme my. Proč bychom si měli ukrajovat z něčeho, z čeho nemusíme ?! Věřím, že se mezi vámi najdou lidé, kteří chtějí změnit svůj život k lepšímu, začít cestovat, usmívat se a být sami sobě pány. Tato kniha je jakýmsi pomocníkem k tomu, aby jste toho dosáhli.Kniha Recept na milionový brand bez mindráků! Vám rozšíří obzory v oblasti budování své vlastní značky a online byznysu. Připravil jsem si pro Vás publikaci postavenou na mém skutečném příběhu a zkušenostech, které jsem za svůj život nasbíral. Tato kniha bude Vaší biblí a bude Vás provázet při každém kroku budování ... Unknown localization key: "more"

Objev podobné jako Recept na miliónový brand bez mindráků! - Peter Dubaj

In the sequel to Russell''s best-selling biography ''My Booky Wook'' we follow the now sober but still scandalous, sex-fuelled star on his electrifying rise to international fame. A roller coaster ride through tours, films, stand up and tabloids – this time, it''s personal.Rarely has a sequel delivered on the promise of the original with such literary and comic gusto. In Booky Wook 2: This Time It''s Personal, Russell Brand takes off where his international best-seller My Book Wook left off. Brand is sober and, after dedicating his life and compromising his sanity in the pursuit of fame, he has had his first taste of national notoriety. Does fame bring happiness and inner peace? Not exactly, but it does mean a lot of sex. It also ushers in an unforgettable and raucous ride through chat shows, tabloid scandals, and Hollywood, all the while detailing Brand''s search for the contentment that fame can''t quite grant. Booky Wook 2 is a "celebrity memoir" unlike any you''ve read before: more clever and inventive than ever, Russell Brand explores the consequences of massive stardom just as he demonstrates the power of language and wit to make sense of it all.

Objev podobné jako Booky Wook 2 - Russell Brand

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney''s catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.

Objev podobné jako Reasserting the Disney Brand in the Streaming Era - Jason Phillips, Timothy Pollard, Robert Alan Brookey

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.

Objev podobné jako Employer Brand Management - Richard Mosley

Jaká je budoucnost značek a brandingu? Znamená globalizace, že různorodost a jedinečnost budou působením obřích nadnárodních společností postupně vymazány ze světa? Začnou se snad všechna místa na naší planetě podobat jedno druhému jako vejce vejci? Fascinující kniha Wallyho Olinse se zabývá všemi podstatnými aspekty světa brandingu. Se svým typickým pronikavým stylem analyzuje problémy, kterým dnes čelí firmy, kritizuje jejich chybné kroky, a chválí ty, které podle všeho efektivně budují a vedou značky v našem novém světě. Zároveň se zamýšlí nad budoucností brandingu. Tato kniha je nepostradatelná pro každého, kdo se zajímá o marketing, obchod nebo současnou kulturu.

Objev podobné jako Brand New - Wally Olins

Divorce is not the end of your storySome seasons of life can seem far more difficult than one human should have to endure. For Brandi Wilson, that was the year her husband--and a megachurch pastor--walked away from her and her family. Suddenly, her church community dissolved, and her dreams and identity were shattered.Yet God transformed this heartbreaking time into an invaluable lesson on the gift of healing.And now, Brandi beautifully tells her courageous story of confronting grief and heartache head-on and learning how to rise from the pain. Filled with aha moments and laugh-out-loud humor, this book reminds you that your story is always evolving and that you can move forward with hope after divorce. Brandi helps you: rely on and find comfort in the promises of God begin a new journey toward healing find freedom in your new identity While your life looks drastically different now, there is hope for renewed joy and redemption. Your pain doesn't get the final say. Through God's grace and healing power, you will be better than okay.

Objev podobné jako Better Than Okay - Finding Hope and Healing After Your Marriage Ends - Brandi Wilson

The creative and collaborative history of vanguard printmaking studio and publisher Brand X Brand X, founded in 1979 as a screenprinting laboratory in New York City, fosters creative collaborations in which paper, ink, and a seemingly endless variety of ideas coalesce through the cooperative alchemy of artists and master printers working under the direction of founder Robert Blanton. This book tells the story of the firm’s evolution as a publisher and producer of screenprints and the many emerging and established artists who have worked in its studio, including Vija Celmins, Chuck Close, Rashid Johnson, Alex Katz, Joel Mesler, Adam Pendleton, and Mickalene Thomas, among others.  The book offers an introduction to the history of “artistic” screenprinting in the United States; the role of the medium and its status during the printmaking boom of the 1960s and 1970s; an interview with Robert Blanton and his partner at Brand X, David DeSanctis; and a look into the technical magic of artists, chromists, and printers, illustrated with spectacular color reproductions of more than 150 prints.  Distributed for the Philadelphia Art Museum Exhibition Schedule: Philadelphia Art Museum(July 3–November 9, 2025)

Objev podobné jako Brand X Editions

In You brand, Julia Goodman, one of the world’s top communication coaches, has written a unique and maverick manual for personal confidence. Drawing on her successful acting career, You brand lets you in on the secrets of her one-on-one coaching – a methodology she began to develop 30 years ago which is rooted in the psychology, science and techniques of the professional Theatre. Full of intuitive theory and practical exercises, this book will help you connect your head, heart and body to bridge the ‘perception gap’ – the gap between how you think you come over and how people can actually experience you. It will give you a whole new understanding and self-awareness and put you more in control in any situation where you may feel exposed, vulnerable and judged. You brand is about projecting and performing yourself, warts ‘n all. It isn’t about being perfect or liked necessarily, but about giving you the courage, confidence and ability to “be yourself – more – with skill” … it’s a life-changer! “You ‘remoulded’ me to be me, and made a huge and positive difference in my life. You stand out in my career as the person who made the biggest lasting ... Unknown localization key: "more"

Objev podobné jako You brand - Julia Goodman

A Financial Times Best Book of the Year The first book that examines India''s mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination. The early twenty-first century was an optimistic moment of global futures-making. The chief narrative was the emergence of the BRICS nations—leading stars in the great spectacle of capitalist growth stories, branded afresh as resource-rich hubs of untapped talent and potential, and newly opened up for foreign investments. The old third-world nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. If the tantalizing promise of economic growth invited entrepreneurs to invest in the nation''s exciting futures, it offered utopian visions of "good times," and even restoration of lost national glory, to the nation''s citizens. Brand New Nation reaches into the past and, inevitably, the future of this phenomenon as well as the fundamental shifts it has wrought in our understanding of the nation-state. It reveals the on-the-ground experience of the relentless transformation of the nation-state into an "attractive investment destination" for global capital. As Ravinder Kaur provocatively argues, the brand new nation is not a mere nineteenth century re-run. It has come alive ... Unknown localization key: "more"

Objev podobné jako Brand New Nation - Ravinder Kaur

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Objev podobné jako Creating a Brand Identity: A Guide for Designers - Catharine Slade-Brooking

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

Objev podobné jako Contemporary Issues in Luxury Brand Management

The legendary graphic designer Jon Contino shares a retrospective of his most influential and unforgettable work in this career-spanning memoir.Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated.Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime.Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.

Objev podobné jako Brand by Hand - Jon Contino

Zoya Lak na nehty 15ml 930 BRANDI Brandi značky Zoya lze nejlépe charakterizovat jako krémovou růžovou barvu červenajících se tváří. Barevná skupina - Růžová Povrchová úprava - Krémová Intenzita - 5 ( 1 = Průsvitná - 5 = Neprůsvitná ) Odstín - Teplý Pro dosažení nejlepších výsledků: 1) Očistěte nehet pomocí odlakovače a čističe nehtů Zoya Remove+ 2) Vyberte ten správný podkladový lak: Zoya Anchor pro zdravé nehty nebo Zoya GetEven pro nerovný povrch nehtů. Naneste na nehet. 3) Aplikujte 2 vrstvy oblíbeného barevného laku na nehty Zoya 4) Naneste vrchní lak Zoya Armor 5) Aplikujte jednu kapku Zoya Fast Drop na spodní část nehtového lůžka Při dodržení těchto pěti kroků vydrží lak na nehtech až po dobu 14 dní!

Objev podobné jako Zoya Lak na nehty 15ml 930 BRANDI

Hudební CD - Sedmé studiové album americké zpěvačky. Brandi Carlile je americká zpěvačka, věnující se především žánrům jako folk, pop rock a alternativní country. Proslavila se hned svým debutovým eponymním albem z roku 2005, od té doby vydala dalších pět dlouhohrajících alb. Sedmé studiové album americké zpěvačky. Brandi Carlile je americká zpěvačka, věnující se především žánrům jako folk, pop rock a alternativní country. Proslavila se hned svým debutovým eponymním albem z roku 2005, od té doby vydala dalších pět dlouhohrajících alb. Mezi její největší hity patří skladby Turpentine, The Story a pak skladba Tragedy, která je známá také díky seriálu Chirurgové. Živě vystupuje s dvojčaty Timem a Philem Hansertovými. Sama hraje na kytaru a klavír. Rok vydání : 2021 (7.album) Seznam stop CD Right on Time / You and Me On The Rock / This Time Tomorrow / Broken Horses / Letter To The Past / Mama Werewolf / When You're Wrong / Stay Gentle / Sinners, Saints and...

Objev podobné jako Carlile Brandi: In These Silent Days - CD (7567864316)

LP vinyl - Sedmé studiové album americké zpěvačky. Brandi Carlile je americká zpěvačka, věnující se především žánrům jako folk, pop rock a alternativní country. Proslavila se hned svým debutovým eponymním albem z roku 2005, od té doby vydala dalších pět dlouhohrajících alb. Sedmé studiové album americké zpěvačky. Brandi Carlile je americká zpěvačka, věnující se především žánrům jako folk, pop rock a alternativní country. Proslavila se hned svým debutovým eponymním albem z roku 2005, od té doby vydala dalších pět dlouhohrajících alb. Mezi její největší hity patří skladby Turpentine, The Story a pak skladba Tragedy, která je známá také díky seriálu Chirurgové. Živě vystupuje s dvojčaty Timem a Philem Hansertovými. Sama hraje na kytaru a klavír. Rok vydání : 2021 (7.album) Seznam stop LP Right on Time / You and Me On The Rock (feat. Lucius) / This Time Tomorrow / Broken Horses / Letter To The Past / Mama Werewolf / When You're Wrong / Stay Gentle /...

Objev podobné jako Carlile Brandi: In These Silent Days - LP (7567864317)

Kožený business batoh ležérních linií z dílny holandské značky The Chesterfield Brand! Elegantní kožený batoh Jamaica od renomované holandské značky The Chesterfield Brand je perfektní volbou pro každodenní práci, schůzky i služební cesty. Kombinuje nadčasový design, špičkové zpracování a maximální praktičnost, kterou ocení každý moderní profesionál. Batoh je vyroben z prvotřídní Pull-up hovězí kůže, která vyniká mimořádnou měkkostí, vysokou odolností a schopností postupem času získávat jedinečnou patinu. Díky speciální úpravě oleji a vosky kůže při ohybu jemně zesvětluje a batoh tak postupně získává atraktivní vintage vzhled. Každý kus je originál s vlastním charakterem. Hlavní kapsa na zip nabízí prostorný, nedělený interiér podšitý látkou s logem značky. Uvnitř najdete promyšlený systém organizace: dvě kapsy na zip, síťovanou kapsičku na drobnosti a polstrovanou přihrádku pro notebook do velikosti 15". Součástí batohu jsou také dva praktické organizéry na zip o rozměrech 32 × 20 × 10 cm, které pomohou udržet perfektní pořádek. Za hlavním prostorem se nachází další samostatná polstrovaná přihrádka na zip, ideální pro dokumenty nebo notebook až do velikosti 17". Rychlý přístup k nejdůležitějším věcem zajišťují kapsy na zip na přední i zadní straně batohu. Maximální pohodlí při nošení zajišťuje polstrovaný zádový panel a nastavitelné ramenní popruhy. Nechybí ani pevné kožené ... Unknown localization key: "more"

Objev podobné jako Cestovní kožený batoh The Chesterfield Brand Jamaica - koňak

Kožený business batoh ležérních linií z dílny holandské značky The Chesterfield Brand! Elegantní kožený batoh Jamaica od renomované holandské značky The Chesterfield Brand je perfektní volbou pro každodenní práci, schůzky i služební cesty. Kombinuje nadčasový design, špičkové zpracování a maximální praktičnost, kterou ocení každý moderní profesionál. Batoh je vyroben z prvotřídní Pull-up hovězí kůže, která vyniká mimořádnou měkkostí, vysokou odolností a schopností postupem času získávat jedinečnou patinu. Díky speciální úpravě oleji a vosky kůže při ohybu jemně zesvětluje a batoh tak postupně získává atraktivní vintage vzhled. Každý kus je originál s vlastním charakterem. Hlavní kapsa na zip nabízí prostorný, nedělený interiér podšitý látkou s logem značky. Uvnitř najdete promyšlený systém organizace: dvě kapsy na zip, síťovanou kapsičku na drobnosti a polstrovanou přihrádku pro notebook do velikosti 15". Součástí batohu jsou také dva praktické organizéry na zip o rozměrech 32 × 20 × 10 cm, které pomohou udržet perfektní pořádek. Za hlavním prostorem se nachází další samostatná polstrovaná přihrádka na zip, ideální pro dokumenty nebo notebook až do velikosti 17". Rychlý přístup k nejdůležitějším věcem zajišťují kapsy na zip na přední i zadní straně batohu. Maximální pohodlí při nošení zajišťuje polstrovaný zádový panel a nastavitelné ramenní popruhy. Nechybí ani pevné kožené ... Unknown localization key: "more"

Objev podobné jako Cestovní kožený batoh The Chesterfield Brand Jamaica - hnědá