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For courses in database management. A comprehensive text on the latest in database development Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy and topics that are critical for the practical success of database professionals. The 13th Edition updates and expands materials in areas undergoing rapid change as a result of improved managerial practices, database design tools and methodologies, and database technology – such as application security, multi-user solutions, and more – to reflect major trends in the field and the skills required of modern information systems graduates.

Objev podobné jako Modern Database Management, Global Edition - Heikki Topi, Ramesh Venkataraman, Jeffrey Hoffer

Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business. Pair this text with MyLab® Entrepreneurship. MyLab is the teaching and learning platform that empowers you to reach every student. If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:  9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText. Package consists of:  9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition ... Unknown localization key: "more"

Objev podobné jako Essentials of Entrepreneurship and Small Business Management, Global Edition - Jeffrey Cornwall, Norman Scarborough

For courses in operations management. A market-leading introduction to operations text Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services—from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes—this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edition addresses current trends and practices in operations management, including Industry 4.0 (also known as the Fourth Industrial Revolution), which is transforming the automation, monitoring, and analysis of supply chains through smart technology; and COVID-19 and its impact on global supply chains. The following features help students better understand concepts important to today''s operations management professionals OM in action The text is organized around 10 key OM Strategy Decisions and the techniques for making these decisions. Global Company Profiles open each chapter and describe how well-known firms achieve a competitive advantage using the OM techniques later discussed in the chapter. See the authors'' blog for teaching tips, news stories, discussion questions and more. Tools to reinforce learning 91 Solved Problems provide detailed ... Unknown localization key: "more"

Objev podobné jako Operations Management: Sustainability and Supply Chain Management, Global Edition - Barry Render, Jay Heizer, Chuck Munson

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the ... Unknown localization key: "more"

Objev podobné jako Human Resource Management, Global Edition - Gary Dessler

For introductory courses in human resource management. Foundations in management beyond the HR department Fundamentals of Human Resources Management supports human resources training for all students of management -- not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes a core study. This 5th Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainability. Each chapter touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations, to help students become stronger and more effective managers. MyLab Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and ... Unknown localization key: "more"

Objev podobné jako Fundamentals of Human Resource Management, Global Edition - Gary Dessler

For operations and supply chain management (SCM) courses. An integrated approach to operations and supply chain management Introduction to Operations and Supply Chain Management is a unified, comprehensive introduction to both operations and supply chain management. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that students will apply in their careers. It explores these topics in an interesting and relatable manner, providing students with real-world examples and easy-to-understand material.

Objev podobné jako Introduction to Operations and Supply Chain Management, Global Edition - Cecil Bozarth, Robert Handfield

Written by two of the field''s most respected researchers,Modern Industrial Organization goes beyond the traditional structure-conduct-performance framework by using the latest advances in microeconomic theory, including transaction cost analysis, game theory, contestability, and information economics. Updated to reflect new trends and topics, the 4th Edition focuses on providing students with a clear, unified structure for analysing theories and empirical evidence about the organisation of firms and industries.

Objev podobné jako Modern Industrial Organization, Global Edition - Jeffrey Perloff, Dennis Carlton

For courses in management. Modern human resources: technology, social media, and management Human Resource Management introduces students to the daily tools and skills they''ll need to function as successful managers, in both HR and business in general. Using a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. With a heavy focus on emerging industry trends and the positive impacts of technology on HR, the 17th Edition prepares students with everything they need to be effective managers and HR personnel in the 21st century.

Objev podobné jako Human Resources Management, Global Edition - Gary Dessler

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Objev podobné jako Retail Management, Global Edition - Barry Berman, Patrali Chatterjee, Joel Evans

For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management. Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, purchasing, and physical distribution. Content, examples, questions, and problems lead students step-by-step to mastery. Widely adopted by colleges and universities worldwide, this is the only APICS-listed reference text for the Basics of Supply Chain Management (BSCM) CPIM certification examination.

Objev podobné jako Introduction to Materials Management, Global Edition - Steve Chapman, Ann Gatewood, Tony Arnold, Lloyd Clive

Quantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and management science. It does this by using mathematical model building, tangible examples, and computer applications. You''re first introduced to models and then you apply those models using step-by-step, how-to instructions and software.

Objev podobné jako Quantitative Analysis for Management, Global Edition - Barry Render, Trevor Hale, Ralph, Jr Stair, Michael Hanna

Business Math is a practical, thorough guide that empowers you to manage your personal and business finances. Based on the premise that everyone needs to understand how to manage money, it offers a rare deep dive into topics not always taught in a classroom setting. Its conversational tone, real-world examples and abundant case studies keep complicated topics understandable and engaging. A wealth of learning aids like How To, Stop and Check, Tip, Did You Know? and many more help you master and retain concepts. The 12th Edition offers expanded Excel templates and exercises. It is revised substantially to keep applications and data current, update tax procedures and tables, incorporate new trends and laws, and much more. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Objev podobné jako Business Math -- Global Edition - Cheryl Cleaves, Margie Hobbs, Jeffrey Noble

For courses in Control Theory. Progressively develop students'' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organized around the concepts of control systems theory in the context of frequency and time domains. It provides coverage of both classical and modern methods of control engineering to give students a strong foundation in basic principles that they can utilize to explore advanced topics in later chapters. Emphasis is placed on real-world complex control systems and practical design applications as well as evolving design strategies like green engineering and human-centered design. Problem solving is strongly emphasized, with an abundance of problems of increasing complexity that help students learn to apply theory to computer-aided design and analysis concepts using MATLAB® and LabVIEW MathScript. The 14th Edition incorporates over 20% new or updated problems, with a total of over 980 end-of-chapter exercises, problems, advanced problems, design problems, and computer problems.

Objev podobné jako Modern Control Systems, Global Edition - Richard Dorf, Robert Bishop

For one-semester courses in software engineering. Introduces software engineering techniques for developing software products and apps With Engineering Software Products, author Ian Sommerville takes a unique approach to teaching software engineering and focuses on the type of software products and apps that are familiar to students, rather than focusing on project-based techniques. Written in an informal style, this book focuses on software engineering techniques that are relevant for software product engineering. Topics covered include personas and scenarios, cloud-based software, microservices, security and privacy and DevOps. The text is designed for students taking their first course in software engineering with experience in programming using a modern programming language such as Java, Python or Ruby.

Objev podobné jako Engineering Software Products: An Introduction to Modern Software Engineering, Global Edition - Ian Sommerville

Skříňka TOPTY 2D1S typ 14 v bílé barvě je dvoudveřový úložný prvek s vnitřní policí a horním šuplíkem. Vyrobena je z laminované dřevotřísky a má chromové úchyty. Dodává se v demontu a je vhodná pro uskladnění drobností, dokumentů nebo textilu.

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This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For project management courses. Project management fundamentals with broad applications In its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises, including brand-new, contemporary case studies for the 5th Edition, give students the tools to assess projects in real time, while also leveraging the latest project management technology, including MS Project 2016.

Objev podobné jako Project Management: Achieving Competitive Advantage, Global Edition - Jeffrey Pinto

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:  9781292403694 Management Information Systems, Global Edition, 17th Edition plus MyLab MIS with Pearson eText. Package consists of:  9781292403281 Management Information ... Unknown localization key: "more"

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

In the newly revised third edition of Fundamentals of Database Management Systems, veteran database expert Dr. Mark Gillenson delivers an authoritative and comprehensive account of contemporary database management. The Third Edition assists readers in understanding critical topics in the subject, including data modeling, relational database concepts, logical and physical database design, SQL, data administration, data security, NoSQL, blockchain, database in the cloud, and more. The author offers a firm grounding in the fundamentals of database while, at the same time, providing a wide-ranging survey of database subfields relevant to information systems professionals. And, now included in the supplements, the author's audio narration of the included PowerPoint slides! Readers will also find: Brand-new content on NoSQL database management, NewSQL, blockchain, and database-intensive applications, including data analytics, ERP, CRM, and SCMUpdated and revised narrative material designed to offer a friendly introduction to database managementRenewed coverage of cloud-based database managementExtensive updates to incorporate the transition from rotating disk secondary storage to solid state drives

Objev podobné jako Fundamentals of Database Management Systems - Mark L. Gillenson

Database skills are among the most in-demand IT skills. With its practical, accessible approach, Coronel/Morris' market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, & MANAGEMENT, 14th edition, equips you with a solid foundation in database design and implementation for today's market. The authors blend foundational theory, the latest real-world practices and the skills employers want.Straightforward writing and vivid illustrations make even complex concepts easy to understand. You'll learn the key to successful database implementation as you study how to properly design databases that fit within the larger strategic data environment. Expanded coverage includes big data analytics, NoSQL and data visualization technologies.In addition, the MindTap digital platform gives you real-world, hands-on practice to help you prepare for a successful career in database design and management.

Objev podobné jako Database Systems: Design, Implementation, & Management - Carlos Coronel, Steven Morris

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation''s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

Objev podobné jako Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts Global Edition - Jay Barney, William Hesterly

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

The new edition of the acclaimed textbook on Global Logistics and Supply Chain Management, offers a global scope and focus on both theory and practice Global Logistics and Supply Chain Management equips students with the knowledge and tools to navigate today’s complex, interconnected global markets. Covering both practical applications and strategic decision-making, this comprehensive textbook combines theory with real-world case studies to provide a thorough understanding of logistics systems and supply chain management (SCM) practices. Designed to meet the needs of today’s students and instructors, the fifth edition of Global Logistics and Supply Chain Management offers a balanced and student-friendly presentation of both qualitative and quantitative content, emphasizing key concepts such as sustainability, supply chain vulnerabilities, and digital transformation. Covering both foundational principles and advanced topics, each chapter builds a robust framework for students to critically assess and improve supply chain operations. Throughout the text, the authors provide expert insights into the latest trends, emerging technologies, and global events, including the COVID-19 pandemic. Global Logistics and Supply Chain Management, Fifth Edition, is an ideal textbook for undergraduate and postgraduate courses in logistics, supply chain management, and operations management in business, engineering, management, and international trade programs. New to this Edition: ... Unknown localization key: "more"

Objev podobné jako Global Logistics and Supply Chain Management - Agustina Calatayud, John Mangan, Chandra Lalwani

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

For courses in Introduction to Information Systems. A case-based approach to IS in business today Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results. The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition (Book) - Jane Laudon, Kenneth Laudon, Carol Traver

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition - Forest David, Fred David

For undergraduate courses in management science. A logical, step-by-step approach to complex problem-solving Introduction to Management Science gives students a strong foundation in how to make decisions and solve complex problems using both quantitative methods and software tools. In addition to extensive examples, problem sets, and cases, the 13th Edition incorporates Excel 2016 and other software resources, developing students'' ability to leverage the technology they will use throughout their careers. By practicing these modeling techniques, students gain a useful framework for problem-solving that they can then apply in the workplace.

Objev podobné jako Introduction to Management Science, Global Edition - Bernard Taylor

Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life practices and issues of current interest. It also lets you experience the role of a manager through hands-on problems, cases and exercises. The 14th Edition shows how businesses can respond when faced with the unexpected, such as the COVID-19 pandemic, Ukraine–Russia war, and inflation, so you’re better prepared in your role as an operations professional.

Objev podobné jako Operations Management: Processes and Supply Chains, Global Edition - Lee Krajewski, Manoj Malhotra

THE DEFINITIVE GUIDE TO PROGRAM MANAGEMENT--FULLY UPDATED AND REVISEDProgram managers must strike a balance between operations and project implementations in order to develop and maintain a culture in which the components of success are repeatable. The Handbook of Program Management is designed to help you do exactly that.This go-to guide supplies you with the insight and tools you need to establish processes that ensure the success of your project managers--and increase the profitability of your products and services. Fully updated and heavily revised, this new edition helps you incorporate new technologies and people into your processes while delivering improved products and services that continually outpace your competition.The Handbook of Program Management providescritical information from a trusted expert. In addition to the classic chapters on Attributes of the Effective Program Manager, Stakeholder Management, and Portfolio Management Essentials, this updated edition is packed with brandnew material covering:Change managementInterfacesHow bad projects are stopped or postponedHow consultants and subcontractors should be usedProgram performance analysisThe role of governanceAvoiding the complicated theories and phantom quick-fixes you''ll find in other books, The Handbook of Program Management offers straightforward, actionable methods for establishing a highly effective project management culture: one with integrity, energy, and full stakeholder support.Nowhere else ... Unknown localization key: "more"

Objev podobné jako The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management, Second Edition - James Benedict Brown

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The 8th Edition has been updated to reflect the most important and exciting recent advances in networking, including software-defined networking (SDN) and the rapid adoption of 4G/5G networks and the mobile applications they enable.

Objev podobné jako Computer Networking: A Top-Down Approach, Global Edition - James Kurose, Keith Ross

Support your students' knowledge of modern microeconomics from theory to practice. Microeconomics: Theory and Applications with Calculus, 5th Edition, is the ideal intermediate microeconomics text that combines calculus, algebra, and graphs, and marries formal theory with a thorough analysis of real-world problems. MyLab®Economics is also available.

Objev podobné jako Microeconomics: Theory and Applications with Calculus, Global Edition - Jeffrey Perloff

Gain an understanding of the international business markets like a professional using this bestselling text. International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes. With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student. If you would like to purchase the physical text and MyLab® Management, search for; 9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText. Package consists of: 9781292403274 International Business, Global Edition, 17th Edition 9781292403427 International Business, Global Edition, 17th Edition ... Unknown localization key: "more"

Objev podobné jako International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and ... Unknown localization key: "more"

Objev podobné jako Managerial Economics and Strategy, Global Edition - Jeffrey Perloff, James Brander

Develop your understanding of how to use similar steps in your problem-solving approaches For courses in calculus-based physics. University Physics with Modern Physics, 15th edition, now in SI Units, is known for its clear and accessible approach to physics. With its step-by-step guidance and variety of problem types, the textbook will help you solve the most complex problems in physics. This edition draws on insights from several users to help you see patterns and make connections between problem types rather than simply plugging values into an equation. Key features include: Key Concept statements to help you learn to look beyond the objects of the problem and recognise the underlying principle or the problem type New! Key Example Variation Problems within the new Guided Practice sections group problems by type to help you recognise when you can solve them in similar ways, regardless of the wording or numbers Worked example "Key Concept" statements at the end of every example provide a brief summary of the key idea used in the solution to help you develop your conceptual understanding Enhanced End-of-Chapter problem sets help you reinforce problem-solving skills Pair this text with Mastering®Physics Mastering is the flexible teaching and learning platform that ... Unknown localization key: "more"

Objev podobné jako University Physics with Modern Physics, Global Edition - Hugh Young, Roger Freedman

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject''s theoretical background, building on the philosophy that applications should drive the theory, not the other way around. The latest edition maintains the focus on currency, focusing on empirical analysis and incorporating real-world questions and data by using results directly relevant to the applications. The text contextualises the study of Econometrics with a comprehensive introduction and review of economics, data, and statistics before proceeding to an extensive regression analysis studying the different variables and regression parameters. With a large data set increasingly used in Economics and related fields, a new chapter dedicated to Big Data will help you learn more about this growing and exciting area. Sharing a variety of resources and tools to help your understanding and critical thinking of the topics introduced, such as General Interest boxes, or end-of-chapter, and empirical exercises and summaries, this industry-leading text will help you acquire a ... Unknown localization key: "more"

Objev podobné jako Introduction to Econometrics, Global Edition - Mark Watson, James Stock

For graduate and executive level MIS students, and practicing IS managers. A thorough and practical guide to IT management practices and issues.Managing Information Technology provides comprehensive coverage of IS management practices and technology trends for advanced students and managers. Through an approach that offers up-to-date chapter content and full-length case studies, this text presents a unique set of materials that educators can customize to their students’ needs. The sixth edition has been thoroughly updated and streamlined to reflect current IS practices.

Objev podobné jako Managing Information Technology - Jeffrey Hoffer, Carol Brown, William Perkins, Wainright Martin, Daniel DeHayes

Acquire the 21st-century skills to succeed in A&P with a leading text in the field. Human Anatomy & Physiology, 12th edition by best-selling authors Elaine Marieb and Katja Hoehn is one of the leading texts in the field, aimed not only to support your learning every step of the way but also to motivate and inspire you as a future scientist in the field. An ideal learning resource both for novice and expert students, this text will equip you with the most up to date, 21st-century skills to succeed in A&P and beyond. Well-known for its engaging, conversational writing style, easy-to-follow figures, and unique clinical insights, this editioncontinues its tradition of innovation, with an array of compelling multimedia tools and visual presentations, along with questions and clinical case studies to cement your understanding of the topics. With this text you can: Master the challenging A&P terminology Practice your critical thinking and problem-solving skills Apply your knowledge to clinical scenarios Gain the knowledge required for entry into nursing, allied health, and exercise science programs. Personalise your learning experience and improve results with Mastering® A&P. Mastering provides access to trusted content using customisable tools, features, and assessments built for today''s digital learners. ... Unknown localization key: "more"

Objev podobné jako Human Anatomy & Physiology, Global Edition - Elaine Marieb, Katja Hoehn

Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to ... Unknown localization key: "more"

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Gain a strong foundation in the principles of economics and learn to apply them successfully in real-life scenarios. Economics of Money, Banking and Financial Markets, 13th edition, Global Edition, by Frederic S. Mishkin, brings a fresh perspective to the major questions surrounding financial policy. Drawing on his experience as former Governor of the Federal Reserve, Mishkin brings a unique viewpoint to the subject. The text guides you with helpful insights through topics covering the monetary policy process, the regulation and supervision of the financial system, and the internalisation of financial markets. The 13th edition comes packed with new examples, additional insight boxes and revised in-chapter content, making it an excellent aid for courses on money and banking or general economics. This authoritative text will ensure you are equipped with the tools to make successful decisions in both your personal and professional life. Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. Combining trusted content with digital tools, MyLab Economics personalises the learning experience and improves student results. If you would like to purchase the physical text and MyLab® Economics, search for: 9781292409603 Economics of Money, Banking and Financial Markets, Global ... Unknown localization key: "more"

Objev podobné jako Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann''s best-selling BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results. Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant problems at all levels of difficulty let you apply what you''ve learned. Updates throughout this edition address topics beyond traditional quantitative concepts, such as data wrangling, data visualization and data mining, which are increasingly important in today''s business environment. MindTap and WebAssign online learning platforms are also available with an interactive eBook, algorithmic practice problems and Exploring Analytics visualizations to strengthen your understanding of key concepts.

Objev podobné jako Business Analytics, Cengage International Edition - Michael Frye, James Cochran, Jeffrey Camm, Jeffrey Ohlmann

Russell and Taylor's Operations and Supply Chain Management, 10th Edition is designed to teach students understand how to create value and competitive advantage along the supply chain in a rapidly changing global environment. Beyond providing a solid foundation, this course covers increasingly important OM topics of sustainability, corporate social responsibility, global trade policies, securing the supply chain, and risk and resilience. Most importantly, Operations Management, Tenth Edition makes the quantitative topics easy for students to understand and the mathematical applications less intimidating. Appropriate for all business students, this course takes a balanced approach to the foundational understanding of both qualitative and quantitative operations management processes.

Objev podobné jako Operations and Supply Chain Management, EMEA Edition - Bernard W. Taylor, Roberta S. Russell

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow''s business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tools necessary to implement an effective global financial management strategy. The 7th Edition reflects the juxtaposed forces of an increasingly digital global marketplace and a resurgence of nationalist culture and identity. Financial forces, markets, and management are in many ways at the crux of this challenge. This edition reflects a business world trying to find a new balance between business startups like the micro-multinational, a maturing China, a separatist Britain (Brexit), and an attempt by governments globally to channel, regulate (and tax) multinational firms that continue to grow in stature and strength. Also available with MyLab Finance MyLabâ„¢ Finance is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better ... Unknown localization key: "more"

Objev podobné jako Fundamentals of Multinational Finance, Global Edition - Arthur Stonehill, Michael Moffett, David Eiteman

The “bible” of risk management—fully updated for an investing landscape dramatically altered by social and technological upheavalsWhen it was first published in 2005, The Essentials of Risk Management became an instant classic in risk management. Now, the authors provide a comprehensively updated and revised edition to help you succeed in a world rocked by unprecedented changes.Combining academic research with real-world applications, this bestselling guide provides the expert insights that has made it so popular for so many years, covering the most effective ways to measure and transfer credit risk, increase risk-management transparency, and implement an organization-wide enterprise risk management approach. In addition, it covers a wide range of new issues, including:Fallout from the COVID pandemicNew emerging risks associated with digital financeThe effect of climate change on risk managementGame-changing new technologies like machine learning, artificial intelligence, and distributed ledger technologyThe definitive resource for quantifying risk versus return, The Essentials of Risk Management delivers everything you need to safeguard your investments in today’s economy.

Objev podobné jako The Essentials of Risk Management, Third Edition - Dan Galai, Robert Mark, Michel Crouhy

Gain a strong foundation in the theory and practice of Behavioural Neuroscience with this comprehensive text. Foundations of Behavioral Neuroscience, 10th edition, Global Edition, by Neil R. Carlson and Melissa A. Birkett, offers a concise yet comprehensive introduction to behavioural neuroscience. Incorporating a good balance of human and animal studies, the authors expertly guide you through the subject helping you grasp the key concepts. The text ensures you are well equipped with strong theoretical knowledge, but also teaches you how to apply theory and research findings to real life, as well as how to better understand your own behaviour. The 10th edition brings with it fresh perspectives from new co-author Melissa Birkett, as well as incorporating the latest studies in this rapidly changing field. Additions to this version include a new chapter on movement added in response to faculty feedback. Perfect for courses in Physiological Psychology or Biopsychology, this text will equip you with the skills to excel in your course. Organise your students'' learning and improve results with the Revel® Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital ... Unknown localization key: "more"

Objev podobné jako Foundations of Behavioral Neuroscience, Global Edition - Melissa Birkett, Neil Carlson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses. The five key principles for the foundations of finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to students’ (at all levels) math and numerical skills. As with previous editions, the 10th Edition, Global Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Revised and updated, the text features new lecture videos, financial thinking, user feedback, and changes inspired by the passage of the Tax Cuts and Jobs Act of 2017 in the United States of America, so students are well equipped to effectively deal with financial problems in an ever-changing financial environment. MyLab Finance is not included. Students, if MyLab Finance is a recommended/mandatory component of the course, ... Unknown localization key: "more"

Objev podobné jako Foundations of Finance, Global Edition - John Martin, Arthur Keown, J. Petty

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell''s vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new features that introduce content, interactive tools, and activities aiming to help you organise a vast amount of information and make complex concepts more accessible, engaging, and exciting. Well-known for strategically integrating text and artwork, the textbook encourages you to build your individual learning skills and the confidence to participate in group discussions and assignments, inviting you to an active process of inquiry and learning. Hallmark and new features include: Chapter Openers: A question answered with a clear, simple image to help you visualise and remember concepts as you move through the chapter. Evolution sections: A focus on the evolutionary aspects of the chapter material, ending with questions and writing assignments. Key Concepts: Provide anorganisation of the framework for each chapter, reinforcing your understanding of the ... Unknown localization key: "more"

Objev podobné jako Biology: A Global Approach, Global Edition - Lisa Urry, Steven Wasserman, Rebecca Orr, Peter Minorsky, Neil Campbell, Michael Cain