digital media economics brett caraway
Digital Media Economics - Brett Caraway
Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
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Digital Media - Stacey O'Neal Irwin
Digital Media: Human-Technology Connection examines what it is like to be alive in today’s technologically textured world and showcases specific digital media technologies that makes this kind of world possible. So much of human experience occurs through digital media that it is time to pause and consider the process and proliferation of digital consumption and humanity’s role in it through an interdisciplinary array of sources from philosophy, media studies, film studies, media ecology and philosophy of technology. When placed in the interpretive lens of artifact, instrument, and tool, digital media can be studied in a uniquely different way, as a kind of technology that pushes the boundaries on production, distribution and communication and alters the way humans and technology connect with each other and the world. The book is divided into two sections to provide overarching definitions and case study specifics. Section one, Raw Materials, examines pertinent concepts like digital media, philosophy of technology, phenomenology and postphenomenology by author Stacey O Irwin. In Section Two, Feeling the Weave, Irwin uses conversations with digital media users and other written materials along with the postphenomenological framework to explore nine empirical cases that focus on deep analysis of screens, sound, photo manipulation, data-mining, ... Unknown localization key: "more"
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Emerging Digital Media Ecologies - Toija Cinque
Emerging Digital Media Ecologies: The Concept of Medialogy investigates the profound ways in which digital media reshapes our cultural, socio-technological, political, and natural landscapes. Through interdisciplinary empirical and creative case studies, the book defines and illuminates the nuances of medialogy, emphasising the often-underestimated impact of emerging technologies across interactive education, data gathering, visual-data representations, and creative practice. It explores the intersection of the natural and technological worlds, contextualising our use of natural resources against climate change and sustainable economies.Divided into two parts, the book delves into the theoretical underpinnings of digital media ecologies and their practical applications. Part 1 traces the evolution of media technologies, examining their environmental impact and the foundational approaches to understanding mediaÂ’s complex interconnections. Part 2 focuses on contemporary issues such as hyperpersonalised media, digital literacy, and the transformative power of Indigenous media narratives.Additionally, the monograph explores the revolutionary role of Artificial Intelligence (AI) and large language models like ChatGPT-4o and those that follow in shaping our digital future. It investigates how AI transforms creative practices, data processing, and communication, contributing to the formation of new media ecologies. The ethical implications, commodification, identity formation, and the impact of AI-driven technologies on everyday life are critically examined, ... Unknown localization key: "more"
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Researching Digital Media and Society - Simon Lindgren, Moa Eriksson Krutrok
We live in an increasingly digitised society. In an age of digital identities, rapid developments in Artificial Intelligence and ever more sophisticated software available, our methods for researching digital media must be flexible and adaptable. This book will help you to understand why researchers in this field choose and use particular research methods, equipping you to put these methods into practice across the whole range of undergraduate media courses. This book shows you how research methods can help us to make sense of the myriad of information we encounter online every day, from Tiktok influencers to viral Twitter posts. Complete with case studies in each chapter, the book covers both well-established methods, such as network analysis, and cutting-edge ones, such as interface analysis. It provides a crucial foundation for research in digital media, demonstrating the scope and potential of these tools. The book adopts an easy-to-navigate structure, taking you through specific methods in a systematic way. It shows you examples of classic uses of each method, and directs you towards further resources after each chapter.
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Digital Media Ethics - Charles Messenger
The original edition of this accessible and interdisciplinary textbook was the first to consider the ethical issues of digital media from a global, cross-cultural perspective.  This third edition has been thoroughly updated to incorporate the latest research and developments, including the rise of Big Data, AI, and the Internet of Things. The book’s case studies and pedagogical material have also been extensively revised and updated to include such watershed events as the Snowden revelations, #Gamergate, the Cambridge Analytica scandal, privacy policy developments, and the emerging Chinese Social Credit System. New sections include “Death Online,†“Slow/Fair Technologyâ€, and material on sexbots. The “ethical toolkit†that introduces prevailing ethical theories and their applications to the central issues of privacy, copyright, pornography and violence, and the ethics of cross-cultural communication online, has likewise been revised and expanded. Each topic and theory are interwoven throughout the volume with detailed sets of questions, additional resources, and suggestions for further research and writing. Together, these enable readers to foster careful reflection upon, writing about, and discussion of these issues and their possible resolutions. Retaining its student- and classroom-friendly approach, Digital Media Ethics will continue to be the go-to textbook for anyone getting to grips with ... Unknown localization key: "more"
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Music – Media – History – Re–Thinking Musicology in an Age of Digital Media - Elias Berner, Matej Santi
Music and sound shape the emotional content of audio-visual media. How would history be told if audio-visual documents were used as primary sources?
Objev podobné jako Music – Media – History – Re–Thinking Musicology in an Age of Digital Media - Elias Berner, Matej Santi
Digital Geographies
As digital technologies have become part of everyday life, mediating tasks such as work, travel, consumption, production, and leisure, they are having increasingly profound effects on phenomena that are of immediate concern to geographers. These include: the production of space, spatiality and mobilities; the processes, practices, and forms of mapping; the contours of spatial knowledge and imaginaries; and, the formation and enactment of spatial knowledge politics Similarly, there are distinct geographies of digital media such as those of the internet, games, and social media that have become indispensable to geographic practice and scholarship across sub-disciplines, regardless of conceptual approach. This textbook presents a fully up-to-date, synoptic and critical overview of how digital devices, logics, methods, etc are transforming geography. It is divided into six inter-related sections introduction to digital geographies digital spaces digital methods digital cultures digital economies digital politicsWith illustrious instructors and researchers contributing to every chapter, Digital Geographies is the ideal textbook for courses concerning digital geographies, digital and new media and Internet communications, and the spatial knowledge of politics.
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Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"
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Digital Marketing Analytics - Chuck Hemann, Ken Burbary
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"
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Digital Storytelling - Leah Henrickson
We tell stories to make sense of chaos. We come to understand the world and our places in it through these stories. And we share these stories with others, finding points of connection. Storytelling is part of who we are and, with digital media, it's more accessible and adaptable than it has ever been. Since emerging in the 1990s, the field of digital storytelling has centred on a single model of story creation that remains in widespread use today. However, digital media, environments and communities have changed. It's time for the field of digital storytelling to change with them. Digital Storytelling provides a new, cutting-edge introduction to this topic. It sets an alternative agenda for the field: one that regards digital storytelling as characterised not by any particular kind of method or output, but by ongoing processes of meaning making in digital environments. Weaving historical references throughout, this textbook illustrates the interconnectedness of media, individual experiences, and society and culture. It shows that digital storytelling is a particular context of storytelling that has emerged from a confluence of traditions and technologies forever in flux. This original and landmark textbook is required reading for students of media, communications, sociology, cultural studies ... Unknown localization key: "more"
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Social Media Communication - Bu Zhong
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and ... Unknown localization key: "more"
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Digital Labor - Kylie Jarrett
While the working lives of tech entrepreneurs and delivery platform workers seem far removed, both are engaged in digital labor. What unites their experience and allows us to speak of their work under the same umbrella? Is it even possible to talk about digital labor as if it were a single form of work? Digital Labor explores these questions and critically examines the economics, politics, and experiences of workers in these new modes of employment. Using a novel definition of the term "digital labor," Kylie Jarrett explores unpaid user activity, platform-mediated gig work, and formal employment within the digital media industries, mapping the common features of these varied practices. Applying a critical Marxian lens, the book interrogates the structures of exploitation in this sector, the organisation of the labor process, the dynamics of alienation associated with this work, and the commodification of workers' lives. It also documents the struggle of digital laborers to resist the iniquities and inequalities of their working environments. Ultimately, the book identifies what is specific about this form of labor and, in doing so, offers insight into the nature of work as it is being reconstituted in digital capitalism. Synthesising an extensive range of studies and ... Unknown localization key: "more"
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Digital Culture and Society - Kate Orton-Johnson
This book provides a critical introduction to the ways in which digital technologies have enabled new types of interactions, experiences and collaborations across a range of platforms and media, profoundly shaping our socio-cultural landscapes. These discussions are grounded in classical sociological concepts; community, the self, gender, consumption, power and exclusion and inequality, to demonstrate the continuities that exist between sociological studies of ‘real’ world phenomena and their digital counterparts. Examining the various debates around methods in digital sociology in recent years, this book provides an accessible and engaging guide to using methodologies to study digital technology. From the moment we wake up until we go to bed, many of us constantly use digital technologies. Our mobile phones have become our maps, banks, newspapers and entertainment consoles. What′s more, they allow us to be constantly connected with the people in our lives. This book will equip you to analyse digital media in your own work. The book offers a broad guide to the various areas of our lives that are impacted by digital technology, from the virtual communities that we form on social media to the impact that digital technology has on our identity through a ′sociology of selfies′. With chapters ... Unknown localization key: "more"
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Digital Initiation Rites - Vita Peacock
Digital Initiation Rites is an ethnography of Anonymous in Britain between 2014 and 2017, in the context of government austerity. Drawing on testimonies of dozens of participants, for whom digital technologies enabled and articulated a political transformation from being "asleep" to being "awake," Vita Peacock narrates the process through which these technologies have become implicated in profound subjective changes. The book joins a wider return of the comparative method in anthropology by placing these accounts in direct conversation with studies of traditional initiation rites - ritual sequences of symbolic death and rebirth - that charge the initiand with knowledge about a society to produce a moral responsibility for it. Through this juxtaposition, Peacock conceptualizes the historically novel form of digital initiation rites, in which digital communication and information technologies play a substantive role in these sequences. Digital Initiation Rites presents another angle to contemporary debates around "conspiracy theorizing" and shows how the consumption of digital media connects to the deep history of humankind.
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From Epic Tales to Digital Trails
This book offers a critical perspective on the digital landscape, and examines how societies can ensure technology serves the public good and does not exacerbate existing inequalities. It advocates for a proactive approach to address challenges presented by digital media, emphasizing the need for ethical guidelines and inclusive decision-making processes. Rather than merely outlining problems, the the volume offers potential solutions and frameworks for navigating the future, and advocates new forms of political engagement and innovative approaches to governance that leverage technology while safeguarding democratic values and human rights. Through a multidisciplinary lens, the chapters dissect critical issues, from the contours of digital landscapes to social mediaÂ’s impact on communication patterns to the transformative power of digital mobilization.Journeying into diverse facets of human engagement with digital media, the book also explores how actors navigate the geographies of digital spaces and the resources at their disposal. The volume will be essential reading for scholars and researchers of media and communications studies, sociology and politics.
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Doing Digital Methods - Rogers Richard
How do you use social media platforms, search engines, and other forms of digital media to explore the key issues of our time? With this second edition, learn how to use the latest advancements in digital methods to answer your pressing research questions. The new edition includes: A new chapter on critical social media research, Tips for analysing content on TikTok, Instagram, Twitter and more, Exploration of Google critique and algorithmic auditing, Examination of YouTube′s content removal politics and Facebook′s ′fake news′ problem. Whether you are new to digital research or are exploring a new platform, this book equips you with tools to navigate the evolving digital landscape and conduct rigorous studies in the digital age. Â
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Understanding Social Media - Larissa Hjorth, Sam Hinton
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
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Film, Media and Representation in Postcolonial South Asia
This volume brings together new studies and interdisciplinary research on the changing mediascapes in South Asia. Focusing on India, Pakistan, and Bangladesh, it explores the transformations in the sphere of cinema, television, performing arts, visual cultures, cyber space and digital media, beyond the traumas of the partitions of 1947 and 1971. Through wide-ranging essays on soft power, performance, film, and television; art and visual culture; and cyber space, social media, and digital texts, the book bridges the gap in the study of the postcolonial and post-Partition developments to reimagine South Asia through a critical understanding of popular culture and media. The volume includes scholars and practitioners from the subcontinent to foster dialogue across the borders, and presents diverse and in-depth studies on film, media and representation in the region. This book will be useful to scholars and researchers of media and film studies, postcolonial studies, visual cultures, political studies, partition history, cultural studies, mass media, popular culture, history, sociology and South Asian studies, as well as to media practitioners, journalists, writers, and activists.
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Media Literacy - International Student Edition - W. James Potter
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.
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Understanding Social Media - Larissa Hjorth, Sam Hinton
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Objev podobné jako Understanding Social Media - Larissa Hjorth, Sam Hinton
Media and Water - Professor Joanne Garde-Hansen
As flooding, drought and water scarcity become more pronounced due to climate change, so the way in which these events are presented in the media assumes greater significance. In particular, the media plays an important role in shaping the public perception and understanding of water issues, and debates around extreme weather events more generally. Joanne Garde-Hansen’s book offers a sustained and comprehensive exploration of media representations of water. Drawing on a wide range of media – including newspapers, digital, photography, radio, television and video, as well as empirical research on media and memory – she examines how drought, flooding and water management have been portrayed in the media, both historically and in the contemporary world. The use of the media by water institutions to manage public perceptions and the use of digital media by the public to engage with water companies is also included. A particular feature of the book is an examination of water and gender in developed nations. One of the first books to look at media representations of water, this pioneering work provides valuable insights for both scholarly and professional water research.
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Mobile and Social Media Journalism - Anthony Adornato
Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news".This is a valuable resource for journalism students, as well as media professionals seeking to update their skills.The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample ... Unknown localization key: "more"
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Understanding Digital Literacies - Jones Rodney H., Hafner Christoph A.
Understanding Digital Literacies Second Edition provides an accessible and timely introduction to new media literacies. This book equips students with the theoretical and analytical tools with which to explore the linguistic dimensions and social impact of a range of digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems, and debates surrounding it, while also encouraging students to reflect on and critically evaluate their own language and communication practices.Features of the second edition include:• expanded coverage of a diverse range of digital media practices that now includes Instagram, Snapchat, TikTok, Tinder, and WhatsApp;• two entirely new chapters on mobility and materiality, and surveillance and privacy;• updated activities in each chapter which engage students in reflecting on and analysing their own media use;• e-resources featuring a glossary of key terms and supplementary material for each chapter, including additional activities and links to useful websites, articles, and videos.This book is an essential textbook for undergraduate and postgraduate students studying courses in new media and digital literacies.
Objev podobné jako Understanding Digital Literacies - Jones Rodney H., Hafner Christoph A.
How to Do Media and Cultural Studies - Jane Stokes
A favourite with both students and lecturers, How to Do Media and Cultural Studies provides readers with all the knowledge and practical expertise they need to carry out their project or dissertation. Giving them hands-on guidance on managing the whole process, Jane Stokes: Shows students how to identify a topic and create a research question Guides them through the research process, from getting started through to writing-up Explores a range a case studies, showing how methods have been applied by othersExpanded and updated throughout, this 3rd edition now includes: Increased coverage of digital media, social media and internet research More practical exercises to help you tie media and cultural theory to your work New guidance on understanding research ethics New guidance on mixing and combining methodsHow to Do Media and Cultural Studies has inspired thousands of students and researchers to understand why studying media texts, industries and audiences is so important. It is an ideal companion for anyone conducting a research project.
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Social Media Measurement and Management - Jeremy Harris Lipschultz
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.
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Digital Warfare
By reshaping various domains of social life, digital technologies remain still unpredictable and challenging when we approach them as actors in armed conflicts. Information leaks, artificial intelligence, hacking, satellites, drones, propaganda and fakes become a part of war reality. The contributors to this volume prompt us to focus more closely on the virtual fronts of the Russo-Ukrainian war performed by digital media and technologies. They illustrate how digital technologies change individual experiences of war and perception of one''s own »self« regarding community, society and the globe.
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Learn Adobe Animate CC for Interactive Media - Joseph Labrecque, Rob Schwartz
Knowing the industry-standard animation and interactivity tool Adobe Animate CC (previously known as "Flash Professional") can help you get a foothold in the exciting web design and mobile app-development world. Learn Animate CC by building cool creative projects that will teach you how to: Design and animate vector artwork Compose an animated greeting card using HTML5 Build a promotional video with text and images animated in 3D Construct a working digital clock using ActionScript Design and code an interactive quiz for mobile devices This study guide uses more than 6 hours of video integrated with text to help you gain real-world skills that will get you started in your career designing and building interactive media using Adobe Animate CC. It lays the foundation for taking the Adobe Certified Associate (ACA) exam in Interactive Media Using Adobe Flash Professional CC (name correct at press time) and helps prepare you for an entry-level position in a competitive job market. Purchasing this book gives you access to valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: The Web Edition containing instructional video embedded in the complete text of the book with interactive review questions along with ... Unknown localization key: "more"
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LUCIS stropní a nástěnné svítidlo POLARIS S 1x60(46)W E27 sklo měď opál BS14.11.200.72
Svítidlo LUCIS POLARIS S je univerzální stropní a nástěnný model s měděným lakovaným tělesem a ručně foukaným opálovým sklem. Disponuje paticí E27 pro žárovky do 60 W a rozměry 200 mm v průměru. Je vhodné do interiérů jako chodby, koupelny nebo ložnice.
- Univerzální montáž na strop i stěnu
- Ručně foukané trojvrstvé opálové sklo pro jemné světlo
- Elegantní měděný lakovaný povrch
- Kompaktní rozměry (ø 200 mm) a patice E27
Objev podobné jako LUCIS stropní a nástěnné svítidlo POLARIS S 1x60(46)W E27 sklo měď opál BS14.11.200.72
MEXEN/S Velar L sprchový kout, posuvné dveře 90 x 110, grafit, měď kartáčovaná 871-090-110-43-65
Sprchový kout MEXEN/S Velar L s posuvnými dveřmi o rozměrech 90x110 cm a výšce 200 cm. Konstrukce z hliníkového profilu a tvrzeného skla tloušťky 8 mm s grafitovým zbarvením a povrchovou úpravou broušená měď. Univerzální instalace umožňuje montáž na sprchovou vaničku nebo dlaždice.
- Posuvné dveře šetří prostor
- Povlak pro snadné čištění skla
- Možnost nastavení šířky a vyrovnání nerovností stěny
- Kvalitní nerezové komponenty a tvrzené sklo
Objev podobné jako MEXEN/S Velar L sprchový kout, posuvné dveře 90 x 110, grafit, měď kartáčovaná 871-090-110-43-65
MEXEN/S Lunar L sprchový kout čtvrtkruh křídlový levá 90 x 70, transparent, měď kartáčovaná 833L-090L-070P-65-00
Čtvrtkruhový sprchový kout MEXEN/S Lunar L s levou montáží a rozměry 90 x 70 cm. Disponuje křídlovými dveřmi z 8mm tvrzeného transparentního skla s broušeným měděným profilem. Nabízí dva montážní systémy, nastavitelnou šířku a kompletní těsnění proti úniku vody.
- Dva montážní systémy pro rovné i nerovné stěny
- Snadno čistitelný povlak na skle
- Mechanismus zvedání a spouštění dveří pro plynulý pohyb
- Magnetický proužek a elastomerové těsnění pro účinné odvodnění
Objev podobné jako MEXEN/S Lunar L sprchový kout čtvrtkruh křídlový levá 90 x 70, transparent, měď kartáčovaná 833L-090L-070P-65-00
MEXEN/S Mist-H L Duo sprchový kout dveře křídlové 120 x 120, transparent, měď kartáčovaná 8A5L-120L-120P-65-00
Sprchový kout s křídlovými dveřmi o rozměrech 120x120 cm a výšce 200 cm. Konstrukce využívá tvrzené 6mm sklo s průhlednou úpravou a hliníkové profily s povrchem kartáčované mědi. Systém zahrnuje univerzální montáž, magnetická těsnění a mechanismus pro plynulé ovládání dveří.
- Univerzální montáž na vaničku i dlaždice
- Snadno čistitelný povlak a tvrzené 6mm sklo
- Mechanismus zvedání/spouštění dveří s magnetickým těsněním
- L-úhlový stabilizátor z nerezové oceli pro stabilitu
Objev podobné jako MEXEN/S Mist-H L Duo sprchový kout dveře křídlové 120 x 120, transparent, měď kartáčovaná 8A5L-120L-120P-65-00
MEXEN/S Lunar-B L sprchový kout dveře křídlové levá 80 x 80, transparent, měď kartáčovaná 832L-080-080-65-00-L
Sprchový kout MEXEN/S Lunar-B L má rozměry 80x80 cm a výšku 200 cm s levými křídlovými dveřmi. Konstrukce využívá tvrzené sklo o tloušťce 6 mm pro dveře a 8 mm pro stěnu s povrchovou úpravou kartáčované mědi. Produkt nabízí dva montážní systémy, magnetické těsnění a možnost nastavení šířky.
- Dva montážní systémy pro rovné i nerovné stěny
- Snadno čistitelný povlak a odvod vody přes těsnění
- Možnost nastavení šířky a montáže na vaničku i dlaždice
Objev podobné jako MEXEN/S Lunar-B L sprchový kout dveře křídlové levá 80 x 80, transparent, měď kartáčovaná 832L-080-080-65-00-L
Advertising in the Digital Age - Joyce Costello, Sevil Yesiloglu
Advertising is everywhere.  Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Objev podobné jako Advertising in the Digital Age - Joyce Costello, Sevil Yesiloglu
Economics for the IB Diploma Coursebook with Digital Access (2 Years) - Ellie Tragakes
Develop the next generation of economic minds with this thought-provoking series for first examinations 2022. Written by a highly experienced author, teacher, former IB Economics Chief Examiner and current senior examiner, the third edition has been fully updated to meet the requirements of the new guide for first examinations in 2022. It is a thought-provoking account of economic theory and policy with numerous real-world applications, encouraging international-mindedness, development of critical and independent thinking, and inquiry-based learning. This all-in-one print and digital coursebook includes a broad variety of features ensuring students will flourish in the subject and apply their skills in a diverse and practical way. Answers to coursebook activities are found in the teacher''s resource.
Objev podobné jako Economics for the IB Diploma Coursebook with Digital Access (2 Years) - Ellie Tragakes
Cambridge International AS & A Level Economics Workbook with Digital Access (2 Years) - Colin Bamford
This series supports teachers and learners of Cambridge International AS & A Level Economics (9708). Take your learners'' studies beyond the coursebook with our new Cambridge International AS & A Level Economics workbook. Ideal for refining skills, this workbook help learners solidify their knowledge and practise what they have learnt, with worked examples and a wide selection of activities.
Objev podobné jako Cambridge International AS & A Level Economics Workbook with Digital Access (2 Years) - Colin Bamford
Alone - Brett Archibald
''That''s what happened, I think, struggling to stay afloat as the ocean pummels me from all sides. I must have blacked out -- exhausted, dehydrated, even a little delirious -- and hit the water.And no one saw it happen.''''When I heard Brett had fallen overboard, after twelve hours I said, "There''s no way anyone can survive longer than that in the ocean - I certainly couldn''t do it." This is an incredible, incredible story.''Oscar Chalupsky, Twelve times Molokai Paddleboard World ChampionIn April 2013, fifty-year-old Brett Archibald was on board a surf-charter boat, making a night-time crossing of the Mentawai Strait off Sumatra, Indonesia. In the middle of a storm, ill with severe food poisoning, Brett was being sick overboard when, for a moment, he blacked out. When he came to, he found himself alone in the raging sea, being spun as if in a washing machine. Sixty miles from shore, Brett saw the lights of his boat disappearing into the darkness. It was very quickly clear that no one had seen him fall, and that no one would hear his shouts for help. He was alone in the ocean. It would be eight hours before his friends realised he was ... Unknown localization key: "more"
Objev podobné jako Alone - Brett Archibald
Cambridge National in Sport Science Student Book with Digital Access (2 Years) - Andy Neal, Layla Green, Keith Smith, Brett Sutcliffe
Activity-based series, exam preparation skills, mapped to specification, developed with teachers, first teach September 2022. Endorsed by OCR. This print and digital student book covers all units for the redeveloped Cambridge National in Sport Science, with an easy-to-follow visual layout and accessible language to stimulate students'' interest. Takes a scaffolded, activity-based approach to understanding the content, written at just the right level, helping to engage students in their learning and give them the confidence to progress. Provides lots of activities to help students develop the knowledge and skills to complete their assessments. Bite-sized learning topics build understanding of essential concepts and are supported by case studies with three levels of differentiated questions to support all students.
Objev podobné jako Cambridge National in Sport Science Student Book with Digital Access (2 Years) - Andy Neal, Layla Green, Keith Smith, Brett Sutcliffe
Schaum's Outline of Calculus for Business, Economics and Finance, Fourth Edition - Luis Moises Pena-Levano
The most useful tool for reviewing mathematical methods for economics classes—now with more contentSchaum’s Outline of Calculus for Business, Economics and Finance, Fourth Edition is the go-to study guide for help in economics courses, mirroring the courses in scope and sequence to help you understand basic concepts and get extra practice in topics like multivariable functions, exponential and logarithmic functions, and more. With an outline format that facilitates quick and easy review, Schaum’s Outline of Calculus for Business, Economics and Finance, Fourth Edition supports the major bestselling textbooks in economics courses and is useful for a variety of classes, including Introduction to Economics, Economics, Econometrics, Microeconomics, Macroeconomics, Economics Theories, Mathematical Economics, Math for Economists and Math for Social Sciences. Chapters include Economic Applications of Graphs and Equations, The Derivative and the Rules of Differentiation, Calculus of Multivariable Functions, Exponential and Logarithmic Functions in Economics, Special Determinants and Matrices and Their Use in Economics, First-Order Differential Equations, and more.Features:NEW in this edition: Additional problems at the end of each chapterNEW in this edition: An additional chapter on sequences and seriesNEW in this edition: Two computer applications of Linear Programming in Excel710 fully solved problemsOutline format to provide a concise guide for ... Unknown localization key: "more"
Objev podobné jako Schaum's Outline of Calculus for Business, Economics and Finance, Fourth Edition - Luis Moises Pena-Levano
Simply Economics - DK
Understanding economics has never been easier!Want to learn more about Economics but simply don''t know where to start? Don''t worry - DK has got you covered!Simply Economics is the perfect introduction to the subject for those who are short of time but hungry for knowledge. Covering more than 120 key economic terms and ideas from scarcity to stocks and shares, this excellent economics books explains the key concept more clearly than ever before. Organized by major themes - Foundations of economics, Economies in action, Choices and Consequences, Markets, International Trade, and Finance - entries demystify the groundbreaking ideas of famous economists from Adam Smith to John Maynard Keynes, Joseph Schumpeter to Milton Friedman, explaining the essentials of each key economics school and theory.Dive straight in to discover:- All of the basic covering all of the different schools of economics- Simple, easy-to-understand graphics help to explain more than 120 key economics concepts- An easy-to-read accessible approach to economics perfect for complete beginnersA stylish addition to any bookshelf, with playful designs and informative text, this is is a must-have volume for anyone interested in economics, business, finance, or politics as well as economic students who want a quick and easy reference to ... Unknown localization key: "more"
Objev podobné jako Simply Economics - DK
Major Bricket and the Circus Corpse - Simon Brett
''A new Simon Brett novel is an event for mystery fans!'' P.D. James''Simon Brett writes stunning detective stories. I would recommend them to anyone'' Jilly CooperIntroducing a new, but not-so-amateur, sleuth from another peaceful English village with an alarmingly high death rate! The first mystery in a new cosy series from one of the world''s favourite crime writers - perfect for fans of Richard Osmand, Janice Hallett, Robert Thorogood and M. C. Beaton._______________________Meet Major Bricket, an infrequent resident of Highfield House in Stunston Peveril, Suffolk. In the past the Major''s work assignments, frequently in foreign countries, have prevented him from spending much time there and as a result, there is an air of mystery around him while everyone in the village speculates on the nature of his occupation.But now the Major has retired and has come home for good in his open-topped little red sports car... and what a homecoming it is, for lying spreadeagled on his lawn in the summer sunshine is the corpse of a clown.The circus is in Stunston Peveril for the annual village fair, yet none of their quota of clowns is missing - or at least, nobody is saying. Could the body be that of ... Unknown localization key: "more"
Objev podobné jako Major Bricket and the Circus Corpse - Simon Brett
Economics - Dean Garratt, Jon Guest, John Sloman
The ideal introduction to the exciting world of economic theory and data analysis. For students taking a course on the Principles of Economics Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is essential for the students who want to get a solid understanding of the key concepts in economic theory and practice. With content that is accessible and easy to follow, this latest version will allow you to take your first steps into thinking like an economist. The latest edition provides valuable insight into the constantly changing and often complex issues that economists face today. The updated comprehensive study material comes with extensive revisions, and the content has been improved, discussing the latest events and developments in the field. The book touches upon some of the major issues the world is facing in the 2020s from an analytical and critical point of view, prompting you to adopt the economist way of thinking and reflect on both the economic problems and opportunities it presents. Some issues include the effects of the Covid-19 pandemic and aftermath, globalisation, climate emergency facing our planet, the rise in populism and large-scale migration of ... Unknown localization key: "more"
Objev podobné jako Economics - Dean Garratt, Jon Guest, John Sloman
Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin
Gain a strong foundation in the principles of economics and learn to apply them successfully in real-life scenarios. Economics of Money, Banking and Financial Markets, 13th edition, Global Edition, by Frederic S. Mishkin, brings a fresh perspective to the major questions surrounding financial policy. Drawing on his experience as former Governor of the Federal Reserve, Mishkin brings a unique viewpoint to the subject. The text guides you with helpful insights through topics covering the monetary policy process, the regulation and supervision of the financial system, and the internalisation of financial markets. The 13th edition comes packed with new examples, additional insight boxes and revised in-chapter content, making it an excellent aid for courses on money and banking or general economics. This authoritative text will ensure you are equipped with the tools to make successful decisions in both your personal and professional life. Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. Combining trusted content with digital tools, MyLab Economics personalises the learning experience and improves student results. If you would like to purchase the physical text and MyLab® Economics, search for: 9781292409603 Economics of Money, Banking and Financial Markets, Global ... Unknown localization key: "more"
Objev podobné jako Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin
Economics, Global Edition - Michael Parkin
Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout. With a range of learning features across its chapters, this title will give you the necessary skills to gain a clearer and deeper understanding of today''s events. Also available/ Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics, search for: 9781292433707 Economics, 14th Edition plus MyLab Economics with Pearson eText. Package consists of: 9781292433639 Economics, 14th Edition 9781292433646 Economics, 14th Edition MyLab® Economics 9781292433684 Economics, 14th Edition Pearson eText MyLab® Economics is not included. Students, if MyLab ... Unknown localization key: "more"
Objev podobné jako Economics, Global Edition - Michael Parkin
Economics for Business - Dean Garratt, Jon Guest, John Sloman, Elizabeth Jones
Develop an understanding of economics applied to the world of business. Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment. The new, thoroughly updated edition reflects recent events that have shaken the business world. These include the Covid-19 pandemic, Brexit, and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy and food prices following the invasion of Ukraine. Each chapter includes topical examples, news stories, and case studies from real businesses to explain and illustrate key economic concepts, as well as activities, questions, and useful summaries to help you check your understanding. Access the free student website which accompanies this book for additional learning support, including animated explainers of key economic models, extra case studies and answers to in-text questions. Pair this text with MyLab®Economics MyLab® is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools ... Unknown localization key: "more"
Objev podobné jako Economics for Business - Dean Garratt, Jon Guest, John Sloman, Elizabeth Jones
Ivan Brett 100 her pro každou příležitost Provedení: Tištěná kniha
Kniha je plná her, které dokážou sbližovat lidi, podněcovat komunikaci, probouzet tvořivost, zahřát vás, zchladit, prolomit trapné ticho, rozjet večírek… Je to sbírka stovky tvořivých, zábavných, kooperativních her rozdělených podle situací, ve kterých byste je mohli využít. Jedete na dovolenou? Na to je tu jedna kapitola. Chcete s rodinou večer strávit trochu času společně? V knize najdete deset perfektních her ke stolu. Je víkend, ale venku lije jako z konve? Není problém. Uvízli jste v nekonečné koloně? Jenom klid. Máme řešení. Ivan Brett tuto knihu původně nazval podle jedné z her – Podlaha je láva ( The Floor Is Lava ), která je u nás méně známá, přesto stojí za vyzkoušení. Pokud se vám hry budou líbit, dalších 101 tipů na dobrou zábavu najdete také v knize Ivana Bretta Hry proti nudě . „Hry jsou skvělou příležitostí se poznat. V době, kdy se nám na jediné ťuknutí prstem nabízí tolik zábavy a informací, je totiž neuvěřitelně snadné zapomenout na lidi, kteří žijí kolem nás. Tím vám neradím, abyste zahodili mobil. Netvrdím, že vám displeje kradou duši. Jen říkám, že existuje i alternativa. Správná hra ve správné situaci je lepší než cokoli jiného na světě. Slibuju, že vás i váš palec ... Unknown localization key: "more"
Objev podobné jako Ivan Brett 100 her pro každou příležitost Provedení: Tištěná kniha
100 her pro každou příležitost - Brett Ivan
Odložte mobil a pojďte si něco zahrát se svými blízkými. Skvěle se pobavíte. Kniha je určena pro každého, kdo se chce odpojit od technologií a přeje si trávit více času s rodinou a přáteli. Nejen vedle nich, ale s nimi. Hry rozvíjejí představivost, schopnost řešit problémy i mezilidskou komunikaci. Pomůžou ulevit od digitálního přetížení a dají se hrát téměř při každé příležitosti. Rozproudí zábavu na rodinné oslavě či na večírku, zaženou nudu při dlouhé cestě autem, anebo si je prostě můžete zahrát jen tak – zlepší náladu po večeři, když jsou všichni spolu. Výhodou je, že k hraní stovky nápaditých her nepotřebujete vůbec nic, i tak je zábava zaručena. Kniha je plná her, které dokážou sbližovat lidi, podněcovat komunikaci, probouzet tvořivost, zahřát vás, zchladit, prolomit trapné ticho, rozjet večírek… Je to sbírka stovky tvořivých, zábavných, kooperativních her rozdělených podle situací, ve kterých byste je mohli využít. Jedete na dovolenou? Na to je tu jedna kapitola. Chcete s rodinou večer strávit trochu času společně? V knize najdete deset perfektních her ke stolu. Je víkend, ale venku lije jako z konve? Není problém. Uvízli jste v nekonečné koloně? Jenom klid. Máme řešení. Ivan Brett tuto knihu původně nazval podle jedné z her ... Unknown localization key: "more"
Objev podobné jako 100 her pro každou příležitost - Brett Ivan
A Course in Behavioral Economics - Erik Angner
This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. The book offers a rich tapestry of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy. It shows how to apply the principles of behavioral economics to improve your life and work – and to make the world a better place to boot. No advanced mathematics is required.This is an ideal textbook for students coming to behavioral economics from various fields. It can be used on its own in introductory courses, or in combination with other texts at advanced undergraduate and postgraduate levels. It is equally suitable for general readers who have been captivated by popular-science books on behavioral economics and want to know more about this intriguing subject.New to this Edition:- An updated chapter on behavioral policy and the nudge agenda.- Several new sections, for example on the economics of happiness.- Updated examples and exercises, with an expanded answer key- Refreshed ancillary resources make for a plug and play experience for instructors teaching behavioral ... Unknown localization key: "more"
Objev podobné jako A Course in Behavioral Economics - Erik Angner