advertising and promotion chris hackley rungpaka amy hackley

Advertising and Promotion - Chris Hackley, Rungpaka Amy Hackley

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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Effective Advertising - Gerard J. Tellis

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."--Alan G. Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, ... Unknown localization key: "more"

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Amy Wu and the Patchwork Dragon - Kat Zhang

In this sweet and brightly illustrated picture book, Amy Wu must craft a dragon unlike any other to share with her class at school in this unforgettable follow-up to Amy Wu and the Perfect Bao.Amy loves craft time at school. But when her teacher asks everyone to make their own dragon, Amy feels stuck. Her first dragon has a long, wingless body, stag-like horns, and eagle claws, but her friends don’t think it’s a real dragon. Then she makes dragons like theirs, but none of them feels quite right...None of them feels like hers. After school, a story from Grandma sparks new inspiration, and Amy rounds up her family to help her. Together, can they make Amy’s perfect dragon?

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Graphis Advertising Annual 2025 - B. Martin Pedersen

The ideas that moved markets, shaped culture, and set a new creative standard. The Graphis Advertising Awards 2025 Annual showcases the most powerful and imaginative campaigns from agencies and artists around the world — a lasting celebration of creativity, craft, and courage in communication. The Best in Global AdvertisingThe Graphis Advertising Awards 2025 Annual is a beautifully printed chronicle of excellence — featuring the year’s most exceptional advertising campaigns, bold design thinking, and unforgettable storytelling.?From digital to print, film to branding, these award-winning works reflect the innovation, insight, and artistry that define the industry at its best. Winning Entrants:This edition honors our Platinum Award Winners, including?ARSONAL, Barlow.Agency, Canyon, Chang Liu, Darkhorse Design, Eight Sleep, Lewis Communications, Ogilvy Brazil, PETROL Advertising, PPK, and Vanderbyl Design.?Each embodies the creative mastery that Graphis continues to recognize and preserve.  Jury of Industry Leaders:Entries were judged by an accomplished international panel of award-winning creative directors and agency leaders:?Scott Bucher (Traction Factory), Steve Chavez (The Buntin Group), Quinnton Harris (Retrospect), Mike Kriefski (Shine United), Dan Magdich (Brunner), and Courtney Richardson (Droga5).?Their expertise ensures the Graphis standard — excellence judged by excellence. Inside the Book:Within these pages, discover:Full-page reproductions of Platinum and Gold Award-winning work from ... Unknown localization key: "more"

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Ogilvy on Advertising - David Ogilvy

David Ogilvy is ''The Father of Advertising'' and in this new format of his seminal classic, he teaches you how to sell anything.''The most sought-after wizard in the advertising business.'' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn''t and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy''s final word on what you''re doing wrong in any pitch and how you can finally fix it.

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Odd and the Frost Giants - Neil Gaiman, Chris Riddell

A thrilling, wintry Nordic epic from the magical combination of author Neil Gaiman and illustrator Chris Riddell, weaving a tale of legend, magic and adventure which will grip and enchant readers from beginning to end.When a fatherless young Viking boy meets a fox, an eagle and a bear in the woods, his destiny begins to change. These are no ordinary creatures but the mighty Gods Loki, Odin and Thor – who have been trapped in animal form by evil Frost Giants and driven out of Asgard, the City of the Gods. Now our hero must reclaim Thor’s hammer, outwit the Frost Giants and release the Gods …From two multi-award-winning creators at the height of their powers comes this rich and layered tale of courage, humour and breathtaking adventure. Lavishly produced and packed with Chris Riddell''s spellbinding illustrations, this is a spectacular and magical gift.

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A Clinician's Survival Guide to Leadership and Management on the Ward - Amy, FRSA, RGN, FSBP Lochtie, Krishna, MSc, FHEA, PgCert, BSc Podiatry, FRCP

When you become a ward or unit manager or allied health professionals team leader, your responsibilities change and you need a very different set of skills compared with your previous roles. You are now required to manage a team of staff with a set budget and are responsible for maintaining an environment in which people can work together efficiently and effectively. This new fourth edition of the Survival Guide to Leadership and Management on the Ward welcomes AHP Krishna Gohil to the author team of nurses Brian Dolan and Amy Lochtie, and thereby extends its guidance on these crucial skills to both nurses and allied health professionals.Focuses on both nursing and allied health professionals who are in the role of ward managers, unit managers or team leaders, or aspire to be soSignificantly builds on how to understand your role, work with different generations in the workplace and manage difficult situationsIncludes greater emphasis on self-care and self-compassion for leaders and managersCovers leading teams in the context of enduring financial and staffing constraints

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Tubbz kachnička malá Sonic - Amy Rose

Tubbz kachnička představuje Amy Rose ze hry Sonic v podobě sběratelské figurky o velikosti 5,5 cm. Produkt je určen pro fanoušky franšízy a je vhodný pro děti od 6 let. Jedná se o kompaktní a detailně zpracovaný kus.

  • Autentická podoba Amy Rose ze hry Sonic
  • Kompaktní velikost 5,5 cm, ideální pro sběratelské účely
  • Vhodné pro děti od 6 let, bezpečné a odolné
  • Atraktivní design pro fanoušky série Sonic

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Mary's Voice - Amy Orr-Ewing

The mother of God is often portrayed as a passive figure, yet Mary is described in Luke's gospel as a woman who exercised choice, questioned things, reflected, responded, spoke up, and demonstrated great faith. Mary had a voice. This unique Advent devotional from British theologian Amy Orr-Ewing invites us to hear the familiar Christmas story from an untold perspective: that of an ordinary, young, poor, oppressed woman who was chosen to play a significant and breakthrough role in the redemption of the world. It is no mistake that a woman gets to be a part of all this, and that her voice, her questions, her fears, and her actions matter. Through passages from Luke's gospel - the writer who used Mary as his primary witness for his account of Christ's life - and stunning paintings of the nativity from artists ancient and modern (including The Boy, The Mole, The Fox and The Horse illustrator, Charlie Mackesy), Amy Orr-Ewing guides the reader through each day of Advent from Mary's point of view, exploring who she knew Christ to be. "If leadership is about influence, then, after Jesus, Mary was the greatest leader of all time. Uniquely, she was present at the ... Unknown localization key: "more"

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Human Growth and Development - Chris Beckett, Hilary Taylor

Our bestselling social work textbook is back again. Taking you right back to basics, this book explains and analyses key theories in a really accessible way before going on to discuss, in detail, how theory can be incorporated into every day social work practice. Each chapter contains activities with step-by-step commentaries for discussion, self-analysis and critical reflection. The book very loosely follows the shape of a human life, beginning with a birth and ending with a death, but many of the chapters deal with ideas and topics that are relevant at many different stages of life, such as bereavement, attachment and learning. Its focus throughout is on psychosocial development – so psychological development within a social context – rather than physical development. This book is by Chris Beckett, a social work academic and novelist who previously worked in child and family social work, and Hilary Taylor, a psychotherapist and former social work academic who used to work in the field of social work with adults. It is the go-to guide for anyone studying for careers in the helping professions, such as nurses, social workers, occupational therapists, teachers and counsellors. It′s also supported by an online case study resource. Follow the ... Unknown localization key: "more"

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Draw Like an Artist: 100 Faces and Figures - Chris Legaspi

Featuring 600+ sketches depicting a vast array of human expressions, movements, and more, Draw Like an Artist: 100 Faces and Figures is a must-have visual reference book for student artists, illustrators, cartoonists, urban sketchers, and anyone seeking to improve their realistic drawing skills. Designed as a contemporary, step-by-stepguidebook for artists who are learning to draw the human form, Draw Like An Artist: 100 Faces and Figures features an inclusive array of faces, figures, and poses, all shown from a variety of perspectives. Each set of illustrations takes you from beginning sketch lines to a finished drawing. Author Chris Legaspi is a leading figure illustrator and popular workshop instructor whose clear and elegant drawing style will make this a go-to sourcebook for years to come. The books in the Draw Like an Artist series are richly visual references for learning how to draw classic subjects realistically through hundreds of step-by-step images created by expert artists and illustrators.

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Amy Herzog's Sweater Sourcebook: - Amy Herzog

A full-color comprehensive guide to knitting sweaters and designing and modifying sweater patterns, by Amy Herzog, the author of You Can Knit That, Knit to Flatter, and Knit Wear Love. Yarn and fiber enthusiasts everywhere will celebrate this fully illustrated guide to knitting sweaters, starting with instructions for four basic sweater types: yoke, raglan, drop shoulder, and set-in sleeve. Patterns are offered in multiple sizes and yarn gauges for broad appeal. Following the basics for each of the four sweater types are a diverse range of customizing options: how to add a hood, cowl neck, turtleneck, pockets, and zip or cardigan front, just to name a few. This is the sweater book that every knitter has been waiting for. Designs include: Baxter TurtleneckQuiet Moment CardiganMeadowlark CowlSpring Rain TeeCampfire CardiganJump Shot HoodieAnd more! Amy writes, “Once you’ve fully embraced the sweater, you need a reference guide. One that is written in clear terms, with an index, so you can quickly look up this month’s burning sweater question and get knitting. My Ultimate Sweater Book is that reference guide. My goal is the same as ever—to help you create garments that are the best clothes you’ve ever worn.” Amy’s clear instruction and ... Unknown localization key: "more"

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Be Climate Clever - DK, Amy Meek, Ella Meek

Discover everything you need to know about climate change and how to be an eco-warrior in a world of global warming!In today''s society, children are part of a generation that must fight for their planet to combat the effects of climate change and convince others to do the same. So join teenage activists Amy and Ella Meek on their mission to cut carbon emissions and educate the world on climate change, ideal for budding eco-warriors.Globally, we cannot afford to put off urgent action any longer, and we''re quickly running out of time before it''s too late to make the changes we need to see to secure our future!That''s where Be Climate Clever comes in handy!This fact-packed, environment book for kids is an inspiring follow up to 2020''s Be Plastic Clever that tackles climate change and carbon emissions. With interviews with leading voices in conservation, information about climate change, carbon emissions and the climate crisis, practical tips for personal change and what we can do to encourage others in positions of power all delivered with a hopeful message throughout, this brilliant book on climate change is a must-have volume for young readers aged 7-9.Featuring: -Everything you''d ever need to know about ... Unknown localization key: "more"

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Happiness—Concept, Measurement and Promotion - Yew-Kwang Ng

This open access book defines happiness intuitively and explores several common conceptual mistakes with regard to happiness. It then moves on to address topical issues including, but not limited to, whether money can buy you happiness, why happiness is ultimately the only thing of intrinsic value, and the various factors important for happiness. It also presents a more reliable and interpersonally comparable method for measuring happiness and discusses twelve factors, from A to L, that are crucial for individual happiness: attitude, balance, confidence, dignity, engagement, family/friends, gratitude, health, ideals, joyfulness, kindness and love. Further, it examines important public policy considerations, taking into account recent advances in economics, the environmental sciences, and happiness studies. Novel issues discussed include: an environmentally responsible happy nation index to supplement GDP, the East Asian happiness gap, a case for stimulating pleasure centres of the brain, and an argument for higher public spending.

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Great North Road:Then and Now - Chris Cooper

THE GREAT NORTH ROAD-- since 1922 classified officially as the A1 has been the main route between London and Edinburgh since earliest times, but roads change, and so much of the original has since been bypassed leaving an intriguing trail of discovery for author Chris 'Wolfie' Cooper. As we travel the 400 miles, we follow every twist and turn of the old road, past the remains of bygone carriageways, forgotten byways, dead ends, and wayside rest houses of distant memory, and even trace parts which have completely disappeared.

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13 Things Mentally Strong Women Don't Do - Amy Morinová

The emergence of the #MeToo and #TimesUp movements have awakened society and encouraged women to find their voice and claim back their power. Contending with a host of difficult issues that demand psychological strength - in this crucial book, prominent psychotherapist and licensed clinical social worker Amy Morin gives women the techniques to build mental muscle in 13 steps.Delving into critical issues like sexism, social media, social comparison, and social pressure, Amy offers thoughtful, intelligent advice, practical tips, and specific strategies; combining them with her personal experiences, stories from former patients, and both well-known and untold examples from women from across industries and pop culture. Throughout, she explores the areas women - and society at large - must focus on to become (and remain) mentally strong.Amy reveals that healthy, mentally tough women don''t insist on perfection; they don''t compare themselves to other people; they don''t see vulnerability as a weakness; they don''t let self-doubt stop them from reaching their goals. Insightful, grounded, and extremely timely, 13 THINGS MENTALLY STRONG WOMEN DON''T DO can help every woman flourish - and Amy will take readers on this journey with her, every step of the way.

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Life with the Afterlife - Julie Tremaine, Amy Bruni

Star of Kindred Spirits and paranormal investigator Amy Bruni shares stories from her years of experiences with ghosts, organized around thirteen truths that guide her approach to the supernatural. Amy Bruni, co-star of Kindred Spirits and one of the world's leading paranormal investigators, has learned a lot about ghosts over her years of research and first-hand experience. Now, in Life with the Afterlife, she shares the insight she has gleaned and how it has shaped her unique approach to interacting with the spirits of the dead and those who encounter them. From her earliest supernatural encounters as a child, through her years appearing on Ghost Hunters and the creation of her company Strange Escapes, which offers paranormal excursions to some of America's most notoriously haunted destinations, and into her current work on The Travel Channel's Kindred Spirits, this book is full of astonishing and deeply moving stories of Amy's efforts to better understand the dead but not yet departed. With Amy's bright humor and fierce compassion for both those who are haunted and those who are haunting, Life with the Afterlife is an eye-opening look at what connects us as people, in life and beyond. A USA Today Bestseller

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Keeping Ducks and Geese - Chris Ashton, Chris and Mike Ashton, Mike Ashton

Features a lifestyle guide to keeping ducks and geese - from what to consider before buying them, how to house them, their welfare and even egg selection. This title includes information on planning and welfare, helping you to ensure that you have the right type of space and housing, and guidelines on how to deal with any eventuality.

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Honey - Amy Newsome

WINNER OF THE 2024 GUILD OF FOOD WRITERS AWARD FOR SPECIALIST OR SINGLE SUBJECT COOKBOOK"Amy's beautiful recipes are an ode to the pleasures of cooking with honey and the importance of it in our lives." – Thomasina Miers"Something truly magical happens when beekeeping, gardening and cooking meet, and in that intersection stands Amy with this wonderful book." – Itamar Srulovich, Honey & Co."A beautiful, thoughtful exploration of keeping bees and cooking with honey – with such enticing recipes." – Mark DiaconoA sticky celebration of honey from bloom to plate, with 80 inspiring recipes straight from a beekeeper’s kitchen. Amy Newsome is a cook, gardener and beekeeper—and this is her homage to honey and its deliciously distinct varietals from around the globe. Marvel at the floral intricacies of honey’s terroir and all its wonderful flavors, before getting stuck in with 80 sweet and savory recipes that celebrate the magic of cooking with honey; from honey ferments, fancy fritto misto, and Honeyed Chipotle Lamb Tacos, to Saffron & Apricot Honey Buns, Eucalyptus Honey Granita, and a Bergamot Bee's Knees to wash everything down. Covering the beekeeper’s year and how honey is made, you will journey through the changing seasons, take a peak ... Unknown localization key: "more"

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Accidentally Amy - Lynn Painter

Isabella Shay is usually a very honest person. But when she''s running late for her first day at her dream job and the barista yells for ''Amy'' three times with no answer, she does the unthinkable. Izzy takes that PSL. It''s the exact drink she ordered and paid for, only way further ahead in the queue - and she''ll take whatever bad karma is coming for her; she''s desperate and very late. But when she turns around and runs directly into the most attractive man she''s ever seen, spilling the drink all over his made-for-GQ shirt and tie, she ends up having the ultimate meet-cute. Karma who? Sparks fly and things feel beyond promising, until he says to her: ''See you tomorrow, Amy.'' Izzy reasons she can just straighten things out the next day, no biggie. Only when she gets to her new office and meets the VP of her department, it is none other than Blake Phillips - the hottie from Starbucks. And the man might''ve been charming to ''Amy,'' but he is an arrogant grump to Izzy, an arrogant grump who does not find her explanation funny at all. But day by day, an attraction simmers between them ... Unknown localization key: "more"

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Where the Past Begins - Amy Tan

From New York Times bestselling author Amy Tan, a memoir on her life as a writer, her childhood and the symbiotic relationship between fiction and emotional memory.In Where the Past Begins, bestselling author of The Joy Luck Club and The Valley of Amazement Amy Tan is at her most intimate in revealing the truths and inspirations that underlie her extraordinary fiction.By delving into vivid memories of her traumatic childhood, confessions of self-doubt in her journals and heartbreaking letters to and from her mother, she gathers together evidence of all that made it both unlikely and inevitable that she would become a writer. Through spontaneous storytelling, she shows how a fluid fictional state of mind unleashed near-forgotten memories that became the emotional nucleus of her novels.Tan explores shocking truths uncovered by family memorabilia – the real reason behind an I.Q. test she took at age six, why her parents lied about their education, mysteries surrounding her maternal grandmother – and, for the first time publicly, writes about her complex relationship with her father, who died when she was fifteen.Written with candour and characteristic humour, Where the Past Begins takes readers into the idiosyncratic workings of her writer''s mind, a journey that ... Unknown localization key: "more"

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Food to Die For - Amy Bruni

Discover tantalizing recipes, spine-tingling stories, and historic photos from the most notoriously haunted locations across America in this fun and fascinating cookbook. Paranormal investigator and Kindred Spirits co-host Amy Bruni leads you through eerie hotels, haunted homes, hellish hospitals, and spooky ghost towns, giving you stories and a recipe from each place.Whether you''re in the mood for Lizzie Borden''s meatloaf or want to serve up spooky prison stories along with sugar cookies from Alcatraz, Food to Die For is your guide to ghoulish gastronomy.One of America''s favorite ghost hunters, Amy Bruni takes you to mysterious hotels, eerie ghost towns, and possessed pubs in this delightfully sinister collection of stories and recipes. Each of the nearly 60 locations in Food to Die For includes:Vintage photographs and charmingly creepy stories rooted in historyA noteworthy recipe associated with the people or placeFull-color, captivating, and hauntingly styled food photos to inspire a killer kitchen experience Enjoy creepy recipes like:Southern Fried Chicken from the Missouri State PenitentiarySheboygan Asylum Caesar SaladCornbread inspired by the Villisca Axe Murder HouseAbsinthe Frappé from the Old Absinthe HouseErnest Hemingway''s Bloody Mary from Hemingway Home & MuseumVegetable Soup from Waverly Hills Sanatorium This terrifyingly tasty cookbook will bewitch anyone who:Has a ... Unknown localization key: "more"

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Race and Ethnicity: The Key Concepts - Amy Ansell

Situating the study of race and ethnicity within its historical and intellectual context, this much needed guide exposes students to the broad diversity of scholarship within the field. It provides a clear and succinct explanation of more than 70 key terms, their conceptual evolution over time, and the differing ways in which the concepts are deployed or remain pertinent in current debates. Concepts covered include:apartheidcolonialismconstructivismcritical race theoryeugenicshybridityIslamophobianew/modern racismreparationstransnationalism.Fully cross-referenced and with suggestions for further reading, Race and Ethnicity: The Key Concepts is an ideal resource for undergraduate and postgraduate students of race, ethnicity, and nationalism. It will also be of great interest for those studying sociology, anthropology, politics, and cultural studies.

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Q and A Kids: Food Chains - Amy Chapman

A fantastic resource for children aged 5-7, this book about the science of food chains is perfect for curious young scientists and a great one-stop-shop for help with homework! Which animal only eats fifty times a year? Where is a starfish''s mouth? How do plants make food under water?Find out about food chains and how plants and animals depend on each other for food. Discover the diets of carnivores, omnivores and herbivores and see what food chains look like in different habitats.Q and A Kids books are full of interaction and fun: questions to engage the reader, things to find on the page and challenges to stretch young minds. Titles in the series: Electricity / Food Chains / Forces and Magnets / Light / Materials / Plants / Seasons / Sound / The Water Cycle / Weather.

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Finding You - Amy Clipston

"Amy Clipston delivers swoon-worthy romance . . . " --Lee Tobin McClain, New York Times bestselling authorBoth of them want a relationship--but is beginning it a big mistake?On the outside, twenty-seven-year-old Darcy Larsen is a pretty, put-together professional--but inside she''s falling apart. Eighteen months ago, she lost her fiancé in an accident she still blames herself for. After a successful transplant, her kidney disease seems to be in check, but she worries that her future children--if she has any--will also suffer from the same condition. And she''s overcome with indecision about finding her birth mother, discovering potentially devastating information, and hurting her adoptive parents.Mechanic Carter Donovan seems to have everything going for him at first glance--stunning good looks . . . a wicked sense of humor . . . and a heart of gold. But Carter''s seemingly perfect exterior hides a host of secrets. After a rough breakup and mounting bills from a medical emergency that left him drowning in debt, he doesn''t feel like the catch everyone says he is. Plus, he''s about to turn thirty--with no romantic prospects on the horizon.When Darcy''s Lexus breaks down in her doctor''s parking lot, Carter appears on the scene to try to ... Unknown localization key: "more"

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British and Irish Wild Flowers and Plants - Chris Gibson, Robert Still, Rachel Hamilton

A highly illustrated and portable identification guide to the most common wild flowers and other plantsThis innovative photographic guide covers the most common wild flowers and other plants found in Britain and Ireland, as defined by the very latest distribution maps. It is designed so that anyone faced with an unfamiliar wild plant can confidently put a name to the species or recognise that it is a less common plant needing further investigation. The identification process is based on standard botanical features that are straightforwardly described, clearly illustrated and supported by a simple visual key to families. This book can be your springboard into the wider world of botanical identification, wherever you are, and of plants both common and rare. Covers the plants most likely to be seen, including those in coastal areasIncludes more than 3,800 colour photographs, with macro images of key features when neededFeatures a friendly, easy-to-use design and text written in plain English, with essential botanical terms described and illustrated

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Wiring and Lighting - Chris Kitcher

Wiring and Lighting provides a comprehensive guide to DIY wiring around the home. It sets out the regulations and legal requirements surrounding electrical installation work, giving clear guidelines that will enable the reader to understand what electrical work they are able to carry out, and what the testing and certification requirements are once the work is completed. Through step-by-step diagrams and photos, the book covers wiring for a wide range of tasks by examining the components of electrical systems and installations, including: different types of circuits; types of cables and cable installation under floors and through joists; isolating, earthing and bonding; accessory boxes and fixings; voltage bands; detailed advice on safety such as manual handling, working at height and electrical shock risk. Finally, schedules for inspection, testing and certification, and relevant sections of the Building Regulations are covered. Wiring and Lighting is fully updated in line with the 18th edition wiring regulations.

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OCR A Level Religious Studies: Religion and Ethics - Chris Eyre, Karen Dean, Julian Waterfield

Engage students with the ''Religion and Ethics'' content for OCR A Level Religious Studies; build their knowledge, deepen their understanding and develop their skills using this accessible textbook, brought to you by subject specialists with examining experience and the leading A Level Religious Studies publisher and OCR''s Publishing Partner.- Confidently cover the content your students need to know in an appropriate level of depth with this component textbook that has been written in light of what has been learned from from the first assessment- Enable students to develop and hone the AO2 skills they need, with Analyse and Evaluate tables in every topic outlining the key evaluation points- Help students of all ability levels to build their subject knowledge with key content explained clearly throughout using accessible language- Engage students with the content; each topic begins with a real-life example which puts the content into context and has discussion points throughout to get students actively thinking about key concepts- Encourage students to critically engage with challenging issues and ideas; core, stretch and challenge activities at the end of every topic help students to develop a comprehensive and nuanced understanding- Provide students with the opportunity to check their knowledge and p

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Gender and Crime - Chris Crowther-Dowey, Marisa Silvestri

This book is a comprehensive and critical introduction to the field of gender and crime, re-thinking the key themes and debates within a human rights framework. Integrating empirical, theoretical and policy-related material, this Second Edition has been significantly updated, and now includes; Full consideration of the 2010-2015 Coalition Government and its effect on gender and crime within England and Wales A new chapter relating criminological theory to gender and crime A new chapter discussing the history of gender and crime A new chapter analysing contemporary issues in gender and crime in a globalised world Fully updated learning features including; Chapter Overviews, Key Words, Study Questions, Chapter Summaries, Key Further Readings and a Glossary. Gender and Crime: A Human Rights Approach is essential reading for students studying criminology, sociology, social policy and gender studies.

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Sea Anemones and Corals of Britain and Ireland - Chris Wood

The cool temperate waters around Britain and Ireland contain a huge variety of marine life and the sea anemones and corals, the Anthozoa, are some of the brightest and most attractive of all the groups of animals that live in them. Anemones and corals can be found from rockpools to the deepest depths and in all habitats from rocky reefs to soft mud.This is the second edition of this popular guide to all 74 of the sea anemones and corals found in British and Irish inshore waters. It will be an essential companion for divers, rockpoolers and students who want to identify the sea anemones and corals they find and know more about them.Information on identification of 74 species, including their key features and other species with which they could be confusedIllustrated with over 200 photographs taken in situ showing the animals as they look in real lifeHabitat, distribution, depth, size, rarity and conservation status for each species where knownInformation and photographs of other animals that prey on or live with sea anemones and coralsDetails of body structure, feeding and reproduction, illustrated with photographs and drawingsInformation about recent research on populations of sea anemones and corals carried out by Seasearch ... Unknown localization key: "more"

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O'Keeffe and Moore - Chris Stephens, Barbara Buhler Lynes, Anita Feldman, Jennifer Laurent, Hannah Higham, Ariel Plotek

This elegant exhibition catalog is presented by The San Diego Museum of Art to accompany the 2023 major exhibition O’Keeffe and Moore, which explores the evolution of Modernism through the work of Georgia O’Keeffe and Henry Moore. Featuring essays from prominent scholars, including representatives of both the Henry Moore Foundation and the Georgia O’Keeffe Museum, the catalog’s richly illustrated text delves into each artist’s motivation and methodology, and the parallels between them, in particular, the inspiration both took from nature and organic forms, such as bones and seashells. The publication serves as an essential companion to the exhibition. In addition to explorations of the artists’ studios that provide further insight into their working methods, the catalog presents drawings, paintings, and sculpture that illustrate the organic roots of Modernism developed independently, yet concurrently, by O’Keeffe and Moore. Thematic sections of the catalogue include the Real and the Surreal; The Artists’ Studios; Bones; Stones; Seashells, Flowers, and Internal/External Forms; and Landscapes of Forms. Essay topics include Henry Moore: Modernism, Nature, and National Identity; “A Revelation of the Perfect Relation”: The Influence of D.H. Lawrence on the work of Henry Moore and Georgia O’Keeffe; and Finding the Form and the publication will also ... Unknown localization key: "more"

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Diana, William and Harry - Chris Mooney, James Patterson

Twenty-five years after her tragic death, James Patterson tells the heartbreaking true story of Princess Diana's life as a mother and a global icon.At the age of thirteen, she became Lady Diana Spencer.At twenty, Princess of Wales.At twenty-one, she earned her most important title: Mother.As she fell in love, first with Prince Charles and then with her sons, William and Harry, the world fell in love with the young royal family - Diana most of all.With one son destined to be King and one needing to find his own way, she taught them lessons about royal tradition and also real life. 'William and Harry will be properly prepared,' Diana once promised. 'I am making sure of this.'Even after her tragic death, the strength of her love for her sons remains an enduring inspiration, not only for the two princes, but for the entire world.

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I Love Dick - Chris Kraus

When Chris Kraus, an unsuccessful artist pushing 40, spends an evening with a rogue academic named Dick, she falls madly and inexplicably in love, enlisting her husband in her haunted pursuit. Dick proposes a kind of game between them, but when he fails to answer their letters Chris continues alone, transforming an adolescent infatuation into a new form of philosophy. Blurring the lines of fiction, essay and memoir, Chris Kraus''s novel was a literary sensation when it was first published in 1997. Widely considered to be the most important feminist novel of the past two decades, I Love Dick is still essential reading; as relevant, fierce and funny as ever.

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Cartoons Comics and Art - Chris Beetles

The importance of cartoons and comics in art is brought into full focus through the hugely impressive and distinguished Sawwaf collection. The words and pictures in this gloriously illustrated book present not only a celebration of cartoon but also a compelling narrative about the importance of cartoon and comics in the world of art.

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Microservice Patterns - Chris Richardson

Description All aspects of software development and deployment become painfully slow. The solution is to adopt the microservice architecture. This architecture accelerates software development and enables continuous delivery and deployment of complex software applications. Microservice Patterns teaches enterprise developers and architects how to build applications with the microservice architecture. This book also teaches readers how to refactor a monolithic application to a microservice architecture. Key features · In-depth guide · Practical examples · Step-by-step instructions Audience Readers should be familiar with the basics of enterprise application architecture, design, and implementation. About the technology Microservice architecture accelerates software development and enables continuous delivery and deployment of complex software applications. Author biography Chris Richardson is a developer and architect. He is a Java Champion, a JavaOne rock star and the author of POJOs in Action, which describes how to build enterprise Java applications with frameworks such as Spring and Hibernate. Chris was also the founder of the original CloudFoundry.com, an early Java PaaS for Amazon EC2. Today, he is a recognized thought leader in microservices. Chris is the creator of http://microservices.io , a website describing how to develop and deploy microservices. He provides microservices consulting and training and is working on his ... Unknown localization key: "more"

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One Mission - Chris Fussell, Charles Goodyear

Military precision meets corporate success in One Mission, as former Navy SEAL Chris Fussell draws on his extensive experience of high-pressure teamwork to show how organizations can become flatter, quicker, and much more collaborative across departments and divisions. ''Chris Fussell is one of the most dynamic thinkers of our day. His ideas and his perspectives have challenged many of my own assumptions and pushed me to think bigger. I’m smarter because of Chris Fussell. Read this book!'' – Simon Sinek, bestselling author of Start With WhyWhilst sharing his own military experience, Fussell explores examples of transition in companies ranging from industry titans like Intuit and Under Armour to small businesses, which have all adopted the ‘Team of Teams’ model in order to unite everyone around single compelling mission. The result is a ‘shared consciousness’ that drives consistently better results with less friction and inter-group rivalry.Whether you''re a start-up or a corporate giant, One Mission is a practical handbook for any leader looking to evolve their workforce into a highly mobile and effective unit and inspire their teams to look beyond their narrow field of vision to understand – and effectively contribute to – the organization’s one true mission.The steps of ... Unknown localization key: "more"

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My Revision Notes OCR A Level Religious Studies: Religion and Ethics - Chris Eyre, Julian Waterfield

Exam board: OCRLevel: A-levelSubject: Religious Studies First teaching: September 2016First exams: Summer 2017Target success in OCR A Level Religious Studies with this proven formula for effective, structured revision; key content coverage is combined with exam-style tasks and practical tips to create a revision guide you can rely on to review, strengthen and test their knowledge.With My Revision Notes you can:- Plan and manage a successful revision programme using the topic-by-topic planner- Consolidate subject knowledge by working through clear and focused content coverage- Test understanding and identify areas for improvement with regular ''Now Test Yourself'' tasks and answers- Improve exam technique through practice questions, expert tips and examples of typical mistakes to avoid

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The Spy Who Helped the Soviets Win Stalingrad and Kursk - Chris Jones

In his short life, Liverpool-born Alexander Foote went from being a volunteer in the International Brigade in Spain to becoming an agent of Soviet military intelligence in Switzerland. Pretending to his friends that he was a dim-witted Englishman with private means, Foote became the key telegraphist of the so-called ‘Red Three’ network of radio stations, communicating top secret German intelligence to the USSR from under the noses of the Swiss authorities. The information from Foote’s Morse key originated from sources in Germany and came to Foote via the enigmatic figure of Rudolph Rossler, known as Agent Lucy. Where he obtained the information from is a mystery that has never been solved. During the battles of Stalingrad and Kursk, Soviet generals came to depend on the information from Foote’s transmitter and those of his comrades. On his release from a ten-month remand in a Swiss gaol on an espionage charge, Foote absconded to Paris in 1944 before being invited for debriefing in Moscow. When he arrived, he became aware that he was under suspicion of being a British spy and it took all his wit to talk his comrades in Soviet intelligence out of sending him to the gulag: a fate ... Unknown localization key: "more"

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Donald Watson, Bird Artist and Writer - Chris Rollie, Vanessa Watson, Louise Watson, John Threlfall, Colin Galbraith, Prof. Des Thompson

Donald Watson was a seminal figure in the wildlife art and ornithological world from the late 1950s onwards. Since his death in 2005, his work has lived on through active public demand for his outstanding paintings of birds and the continued reading of his books. Until now, there has been no book assessing his status and standing in the world of bird art and ornithology. This definitive book is a series of biographical essays written by those who knew him and his outstanding contributions. There are so many perceptive insights about him and his work, and many previously untold stories that enliven the text. Beautifully illustrated with his outstanding paintings, examples of his exquisite scraper board sketches and family photographs, readers will want this book for its images alone.

Objev podobné jako Donald Watson, Bird Artist and Writer - Chris Rollie, Vanessa Watson, Louise Watson, John Threlfall, Colin Galbraith, Prof. Des Thompson

The Wars of Gods and Men - Chris Humphreys

After the Coming of the Dark, most immortals in the world have been killed. The religion of the Four Tribes has taken over the world, and any who resist it are crushed. They await the return of their prophesised One, who is both male and female, and neither. They have not been seen for fifteen years, but belief rules all.A few still fight. A handful of surviving immortals, once seen as gods, have hidden away. In each of the four lands of the world, there are mutterings of rebellion. And over the mountains, kept secret from the world, the One has grown into their adulthood. It is time for them to return and see what is being done in their name. And that means going to war.

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Mathematical Tasks - Chris McGrane, Mark McCourt

If we want our pupils to develop fluency, understanding and the ability to solve complex problems, then it is vital that teachers develop the ability to select, adapt and design appropriate mathematical tasks. In ''Mathematical Tasks: The Bridge Between Teaching and Learning'', Chris McGrane and Mark McCourt a range of practical approaches, strategies and principles behind the design and effective use of tasks in the mathematics classroom that lead to all pupils becoming successful learners. First-hand interviews with world class mathematics education experts and practicing teachers bring to life the ideas behind how tasks can act as a bridge between what the teacher wants the pupil to make sense of and what the pupil actually does makes sense of; tasks are how we enable pupils to enact mathematics - it is only by being mathematical that pupils can truly make connections across mathematical ideas and understand the bigger picture. This is a book for classroom teachers. Chris McGrane offers a range of practical examples for nurturing deep learning in mathematics that can be adapted and embedded in one''s own classroom practice. This is also a book for those who are interested in the theory behind tasks. Chris and his interviewees ... Unknown localization key: "more"

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My Best Book of Rocks and Fossils - Chris Pellant

Pack up your gear and get ready to go on a dig. Whether it''s iron ore, dazzling gemstones, or a prehistoric creature preserved in amber, exciting discoveries await budding paleontologists and geologists in this informative book. Large and detailed full-color spreads, complemented by clear, concise text unearth the mysteries of rocks, crystals, minerals, and fossils––how they are formed, where they are found, and how they are used. Includes an illustrated glossary and an index to sharpen the young reader''s reference skills.

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Flesh and Blood - Chris Priestley

A child makes a horrifying discovery in the midst of the Blitz in this chilling WWll horror, perfect for fans of Darren Shan and Neil Gaiman.During the Blitz, Bill wishes he had a brother rather than his sister. After the raid, the family find and adopt a badly mutilated boy, his face so heavily bandaged that they can see nothing but his eyes. But the boy''s behaviour grows more and more sinister by the day until one day he takes off the bandages – and Bill is horrified to see his own face staring back at him…Particularly suitable for readers aged 9+ with a reading age of 8.

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Seduced by a Sociopath - Chrissy Handy

A devastating true story of love, betrayal, and deceit.Chrissy: attractive, successful 40-year-old divorcee with three amazing children.Alexander Marc d’Ariken de Rothschild-Hatton: international financier, wealthy, charming and smooth-talking.It’s not long before they fall madly in love. With the promise of marriage and a new baby on the way, Chrissy knows she has been given another chance at love.But then Alexander asks for a loan to help him get over a few cash-flow problems. And, before long, £500,000 of Chrissy’s money has vanished – along with Alexander.After months of detective work, Chrissy finally tracks him down. But the reality of Alexander’s true identity is far darker than she ever could have imagined …

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Inheritors of the Earth - Chris D. Thomas

THE TIMES, ECONOMIST AND GUARDIAN BOOKS OF THE YEAR 2017It is accepted wisdom today that human beings have irrevocably damaged the natural world. Yet what if this narrative obscures a more hopeful truth?In Inheritors of the Earth, renowned ecologist and environmentalist Chris D. Thomas overturns the accepted story, revealing how nature is fighting back.Many animals and plants actually benefit from our presence, raising biological diversity in most parts of the world and increasing the rate at which new species are formed, perhaps to the highest level in Earth''s history. From Costa Rican tropical forests to the thoroughly transformed British landscape, nature is coping surprisingly well in the human epoch.Chris Thomas takes us on a gripping round-the-world journey to meet the enterprising creatures that are thriving in the Anthropocene, from York''s ochre-coloured comma butterfly to hybrid bison in North America, scarlet-beaked pukekos in New Zealand, and Asian palms forming thickets in the European Alps. In so doing, he questions our irrational persecution of so-called ''invasive species'', and shows us that we should not treat the Earth as a faded masterpiece that we need to restore. After all, if life can recover from the asteroid that killed off the dinosaurs, might it ... Unknown localization key: "more"

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Pebble and Wren - Chris Hallbeck

A little girl and her live-in monster learn about what makes them different—and what unites them. This graphic novel is a silly, sweet, and sometimes gross tribute to friendship, and to the wacky world we live in.Based on his webcomic of the same name, Pebble and Wren follows human girl Wren and her live-in monster, Pebble, as she teaches them all about how the human world works—from why the moon changes shape to why we don''t eat candy wrappers—while trying to unlock special abilities without which Pebble will have to return to the monster forest.A silly, sweet, and sometimes gross tribute to friendship for fans of Calvin & Hobbes and Catwad.

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Code of Conduct - Bryant Chris

*THE INSTANT TOP TWO SUNDAY TIMES BESTSELLER, UPDATED WITH A NEW CHAPTER AT PAPERBACK*Longstanding Labour MP Chris Bryant tells the inside story of what went so wrong with Westminster – and how we might solve it.The extraordinary turmoil we have seen in British politics in the last few years has set records. With the last government, we had the fastest turnover of ministers in our history and more MPs suspended from the House than ever. Rules were flouted repeatedly, sometimes in plain sight. The government seemed unable to escape the brush of sleaze. And just when we thought it was all going to calm down a bit, another scandal would break. Having spent years as Chair of the Committees on Standards and Privileges, Chris Bryant had a front-row seat for the battle over standards in our politics. Taking us inside the Pugin-carpeted corridors of Westminster, from the prime minister''s office to the Strangers'' Bar, he examines how parliament got into this mess and suggests how it might – at last – get its house in order.''Takes a bulldozer to the crumbling edifice of parliamentary standards'' JAMES O''BRIEN * ''Absolutely riveting'' REVEREND RICHARD COLES * ''Lively, forensic, engrossing'' OBSERVER * ''Vital'' ... Unknown localization key: "more"

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The History of Information - Haughton Chris

SHORTLISTED FOR THE BRITISH BOOK AWARDS 2025***A journey through the evolution of knowledge, communication, and information.The debut non-fiction book by best-selling author Chris Haughton.History, as it is often taught, is a list of kings and queens and treaties and events. It presents the what and when, but it rarely asks why.Why is it that we had kings and queens at all?Why then all of a sudden did we abandon them and shift to democracies?Why did the world’s religions rise around the same time?Why is society dominated by men?The answers all come down to the same thing: information. The striving to share information, and – at the same time – the striving to undermine it, explains so much of today''s world and connects so many seemingly unconnected things: the rise of religions, states, science, democracy, the west, militarism, racism, fascism, consumerism, big tech, polarisation, and AI.This history of information is closely connected to the history of visual communication – and as these two are largely the same – it makes sense to tell this story visually: a history of graphics told through graphics. The History of Information, through a mix of timelines, graphics, and illustrations, clearly breaks down and explains each ... Unknown localization key: "more"

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Hands Down, Speak Out - Christy Hermann Thompson, Kassia Omohundro Wedekind

Math coach, Kassia Omohundro Wedekind and literacy coach, Christy Hermann Thompson, have spent years comparing notes on how to build effective classroom communities across the content areas. How, they wondered, can we lay the groundwork for classroom conversations that are less teacher-directed and more conducive to student-to-student dialogue?Their answers start with Hands-Down Conversations, an innovative discourse structure in which students'' ideas and voices take the lead while teachers focus on listening and facilitating. In addition to classrom stories and examples, Christy and Kassia provide 28 micro-lessons designed to help K-5 students develop and excercise their speaking and listening muscles.Inside Hands Down, Speak Out you''ll learn how to:Build talk communities that are accessible to everyone, especially those whose voices are often traditionally left out of classroom discourse.Analyze classroom conversations in order to plan next steps for developing the classroom talk communityPlan and facilitate three types of conversations across literacy and mathChristy and Kassia believe that the development of dialogue skills is worth the investment of time not only becuase it has the power to deepen our understanding of literacy and mathematics, but also to deepen our understanding of ourselves, our communities, and the world.Â

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