ogilvy on advertising david ogilvy

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Objev podobné jako Ogilvy on Advertising - David Ogilvy

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Objev podobné jako Confessions of an Advertising Man - David Ogilvy

A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

Objev podobné jako Hegarty on Advertising - John Hegarty

Kniha - autor Miles Young; David Ogilvy, 224 stran, česky, pevná bez přebalu lesklá David Ogilvy je jedním z nejznámějších a nejrespektovanějších businessmanů z oblasti marketingu. Bestseller Ogilvy o reklamě přinesl cenné rady jak nováčkům, tak veteránům reklamního průmyslu a pomohl jim k jejich obchodním úspěchům.Toto kanonické dílo vzniklo již před 30 lety a od té doby se svět reklamy změnil. Miles Young jej proto aktualizuje, aby bylo užitečné i dnes. Nejen digitální revoluce, ale i rostoucí ekonomiky Číny, Koreje a Japonska, stejně jako volba značky a vytváření kvalitního obsahu – to vše má v dnešní době vliv na cílové příjemce.Kniha obsahuje ukázky kampaní pro velké značky, jako jsou Coca-Cola, Louis Vuitton, IMB, a k tomu řadu "anekdot" a zkušeností z praxe. Odhaluje tak tajemství úspěšné reklamy 21. století.

Objev podobné jako Ogilvy o reklamě v digitálním věku (978-80-256-2159-2)

A new, fully updated edition of David Attenborough’s groundbreaking Life on Earth.David Attenborough’s unforgettable meeting with gorillas became an iconic moment for millions of television viewers. Life on Earth, the series and accompanying book, fundamentally changed the way we view and interact with the natural world setting a new benchmark of quality, influencing a generation of nature lovers.Told through an examination of animal and plant life, this is an astonishing celebration of the evolution of life on earth, with a cast of characters drawn from the whole range of organisms that have ever lived on this planet. Attenborough’s perceptive, dynamic approach to the evolution of millions of species of living organisms takes the reader on an unforgettable journey of discovery from the very first spark of life to the blue and green wonder we know today.To celebrate the 40th anniversary of the book’s first publication, David Attenborough revisited Life on Earth, completely updating and adding to the original text, taking account of modern scientific discoveries from around the globe. This paperback edition also includes more than 60 full colour photographs, chosen by the author to help illustrate the book in a much greater way than was possible forty years ago.This updated edition provides a fitting tribute to an enduring wildlife classic, destined to enthral the generation who saw it when first published and bring it alive for a whole new generation.

Objev podobné jako Life on Earth - David Attenborough

* A GOODREADS MOST ANTICIPATED BOOK OF SUMMER 2025 * A TOWN & COUNTRY BEST BOOK OF SUMMER 2025 * A former Obama speechwriter moves to the Jersey Shore and learns to surf with the help of his brother-in-law: a tattooed, truck-driving Joe Rogan superfan. David, the Yale-educated writer with a fear of sharks, and Matt, the daredevil electrician with a shed full of surfboards, had never been close. But as America’s crises piled up and David spiraled into existential dread, he noticed that his brother-in-law was thriving. He began to suspect Matt’s favorite hobby had something to do with it. David started taking surf lessons. For months, he wiped out on waves the height of daffodils. Yet, after realizing that surfing could change him both in and out of the water, he set an audacious goal: riding a big wave in Hawaii. He searched for an expert he could trust to guide and protect him—and when he couldn’t find one, he asked Matt. Together, they set out on a journey that spanned coasts, and even continents, before taking them to Oahu’s famously dangerous North Shore. It’s Only Drowning is a laugh-out-loud love letter to surfing—and so much more. It’s an ode to embarking on adventures at any age. It’s a blueprint for becoming braver at a time when it takes courage just to read the news. Most of all, it’s the story of an unlikely friendship, one that crosses the fault lines of education, ideology, and culture tearing so many of us apart.

Objev podobné jako It's Only Drowning - David Litt

Lynch on Lynch describes the career of a cinematic genius who has continued to astonish filmgoers with the lovely and life-affirming The Straight Story and the luxurious dread of the Academy Award-nominated Mulholland Drive, in the words of Lynch himself.David Lynch erupted onto the cinema landscape with Eraserhead, establishing himself as one of the most original, imaginative, and truly personal directors at work in contemporary film. He is a surrealist, in the tradition of the great Spanish director Luis Bunuel. Over the course of a career that includes such films as The Elephant Man, Blue Velvet, Wild at Heart, Lost Highway, and the seminal TV series Twin Peaks, Lynch has remained true to an artistic vision of innocence lost or adrift in the direst states of darkness and confusion. Nobody else sees the world quite as David Lynch does. Once seen, his films are never forgotten, nor does the world about us seem quite as it did before.In this definitive career-length interview book, Lynch speaks openly about the full breadth of his creative work, which encompasses not only movies but also a lifelong commitment to painting, a continuing exploration of photography, extensive work in television, and musical collaborations with composer Angelo Badalamenti and singer Julee Cruise.

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"In his lucid and bracing history, [David] Bell helps us better understand how [a] charismatic grifter came to occupy the most powerful office in the world . . . Bell’s description of our predicament makes for essential reading." —Robert Zaretsky, Los Angeles Review of BooksAn immersive examination of why the age of democratic revolutions was also a time of hero worship and strongmenIn Men on Horseback, the Princeton University historian David A. Bell offers a dramatic new interpretation of modern politics, arguing that the history of democracy is inextricable from the history of charisma, its shadow self. Bell begins with Corsica’s Pasquale Paoli, an icon of republican virtue whose exploits were once renowned throughout the Atlantic World. Paoli would become a signal influence in both George Washington’s America and Napoleon Bonaparte’s France. In turn, Bonaparte would exalt Washington even as he fashioned an entirely different form of leadership. In the same period, Toussaint Louverture sought to make French Revolutionary ideals of freedom and equality a reality for the formerly enslaved people of what would become Haiti, only to be betrayed by Napoleon himself. Simon Bolivar witnessed the coronation of Napoleon and later sought refuge in newly independent Haiti as he fought to liberate Latin America from Spanish rule. Tracing these stories and their interconnections, Bell weaves a spellbinding tale of power and its ability to mesmerize. Ultimately, Bell tells the crucial and neglected story of how political leadership was reinvented for a revolutionary world that wanted to do without kings and queens. If leaders no longer rule by divine right, what underlies their authority? Military valor? The consent of the people? Their own Godlike qualities? Bell’s subjects all struggled with this question, learning from each other’s example as they did so. They were men on horseback who sought to be men of the people—as Bell shows, modern democracy, militarism, and the cult of the strongman all emerged together. Today, with democracy’s appeal and durability under threat around the world, Bell’s account of its dark twin is timely and revelatory. For all its dangers, charisma cannot be dispensed with; in the end, Bell offers a stirring injunction to reimagine it as an animating force for good in the politics of our time.

Objev podobné jako Men on Horseback - David A. Bell

A Sunday Times Best Book for Children 2023From million-copy bestselling author David Baddiel comes a laugh-out-loud collection of three short stories for readers of 8 and up, brilliantly illustrated by Jim Field and Steven Lenton.MEET ALFIE… THE BOY WHO COULD DO WHAT HE LIKED!Previously published for World Book Day 2016Alfie has a routine. To be honest he has a lot of routines.But then one day Alfie’s babysitter is unavailable, and Alfie’s parents get Mrs Stokes instead. Mrs Stokes doesn’t do routines. Instead, she just tells Alfie to do what he likes. And that’s when things start to go weird.Does everything get hilariously out of control? Yes.Does Alfie learn a valuable lesson? Nah. This isn’t that kind of story…DISCOVER CHRISSIE… THE GIRL WHO HAD NEVER BEEN ON A TRAIN!Chrissie loves trains. She has train books, train pictures – and, of course, model trains. But Chrissie has never been on an actual train. In part, because Chrissie doesn''t find getting around as easy as other people. Then, Chrissie finally gets on a train, with her Grandpa Henry, to go down to London for an important operation. Her parents and Henry hope the journey will take Chrissie''s mind off things.And they''re right: but in a way they couldn''t possibly imagine. Because Chrissie''s trip from Scotland to London turns out to be quite literally magical – and changes her life forever.MARVEL AT ARIEL… THE CHILD WHO HAD NEVER BEEN ON HOLIDAY!Every year, Max, Lily and Jack are taken to Snoring-On-Sea for their holiday – quite possibly the most boring town in the world. There’s nothing to do and nothing to see – even the beach at Snoring-on-Sea is dull and grey.But this year, something DOES happen. The children meet someone on a tiny island out at sea – a mysterious child called Ariel. Ariel claims to have never left their tiny island, and to Ariel, everything about Max, Lily and Jack’s lives is amazing – fish and chips, fizzy drinks… even the view of the brick wall out of their bedroom window.And their new friend forces Max, Lily and Jack to see Snoring-On-Sea in a whole new light…Three hilarious, heart-warming and adventure-filled stories that will have you laughing out loud!

Objev podobné jako Only Children - David Baddiel

AS FEATURED ON BBC RADIO 4 ''Start the Week'' : ''very moving - brilliant and profound''"Brilliant - a grimly humorous yet humane account of the realities of growing old in the modern age." - Henry Marsh"A remarkably likeable guide to a grisly subject ... daunting, yet ultimately life-affirming" - Independent What is a good death? How would you choose to live your last few months? How do we best care for the rising tide of very elderly? This unusual and important book is a series of reflections on death in all its forms: the science of it, the medicine, the tragedy and the comedy. Dr David Jarrett draws on family stories and case histories from his thirty years of treating the old, demented and frail to try to find his own understanding of the end. Profound, provocative, strangely funny and astonishingly compelling, it is an impassioned plea that we start talking frankly and openly about death. He writes about all the conversations that we, our parents, our children, the medical community, our government and society as a whole should be having. And it is a call to arms for us to make radical changes to our perspective on ''the seventh age of man''.-More praise for 33 Meditations on Death:"This book will stay with you." - Derren Brown"Bursting with empathy, common sense and humour." - Professor Dame Sue Black

Objev podobné jako 33 Meditations on Death - David Jarrett

‘For thirty years, I’ve trusted David Leaf with my music and my story’ Brian WilsonOriginally published in 1978, this groundbreaking study was both the first full-length book on the band and the first to recognize Brian Wilson as one of the most significant musicians of the 20th century. Covering the turbulent family strife and internal conflicts as well as giving proper attention to the remarkable music, the book was an instant classic.An intimate look at the Beach Boys’ rollercoaster career, it is told through the eyes of those who were there during their most legendary productions including Pet Sounds and Good Vibrations. It also includes Brian''s first acclaimed solo album, his return to live performing, the landmark Pet Sounds tour, the All-Star Tribute to Brian Wilson and the Brian Wilson Presents SMiLE world premiere.Filled with surprising revelations, insight and behind-the-scenes detail, this remastered edition also features forewords by Jimmy Webb, the Bee Gees'' Barry Gibb and Melinda Wilson.

Objev podobné jako God Only Knows - David Leaf

David Duff was Chairman of Hibernian at the most extraordinary time in the club's history, when in 1990, Wallace Mercer, then Chairman of Hearts, pushed for a merger of the two clubs. Sunset on Hibs unveils a story of duplicitous back room deals, financial greed and ambition that almost destroyed one of Scotland's most storied football clubs.

Objev podobné jako Sunset on Hibs - David Duff

In anthropology as much as in popular imagination, kings are figures of fascination and intrigue, heroes or tyrants in ways presidents and prime ministers can never be. This collection of essays by two of the world’s most distinguished anthropologists—David Graeber and Marshall Sahlins—explores what kingship actually is, historically and anthropologically. As they show, kings are symbols for more than just sovereignty: indeed, the study of kingship offers a unique window into fundamental dilemmas concerning the very nature of power, meaning, and the human condition.            Reflecting on issues such as temporality, alterity, and utopia—not to mention the divine, the strange, the numinous, and the bestial—Graeber and Sahlins explore the role of kings as they have existed around the world, from the BaKongo to the Aztec to the Shilluk and beyond. Richly delivered with the wit and sharp analysis characteristic of Graeber and Sahlins, this book opens up new avenues for the anthropological study of this fascinating and ubiquitous political figure.Â

Objev podobné jako On Kings - David Graeber, Marshall Sahlins

This book is for everyone who longs to feel high on life – naturally***AS SEEN ON LORRAINE***''A hands-on manual for influencing human happiness through your own biology. It doesn''t get any better than this!'' Thomas Erikson, author of Surrounded by Idiots: The Four Types of Human Behaviour''Useful for anyone wishing to brighten up their lives’ Sunday Times''These six hormones have the power to change your life'' Telegraph____Neurochemicals affect just about everything in our bodies, including how we think and feel. This is why many of us struggle with motivation, happiness or connecting. But balancing these chemicals often feels out of reach, leaving us unsure how to optimise our brain and well-being.High on Life offers a powerful mood manual to help you naturally balance six key neurochemicals – Dopamine, Oxytocin, Serotonin, Cortisol, Endorphins and Testosterone. Learn how to harness their power to boost motivation, cultivate happiness and connect deeply with yourself and others.By understanding and balancing your body’s unique neurochemical recipe, you’ll transform your mood, optimise brain function and become the best version of yourself.--READERS ARE FEELING HIGH ON LIFE AFTER READING''Reading "High on Life" was like finding an unexpected extra life in Super Mario, in other words pure joy'' 5 ***** reader review''Definitely one of the best books I''ve read in my life, it has changed my life in so many ways'' 5 ***** reader review''So many books in this genre are over complicated and not easily understood by the reader. This book is relevant, relatable and well written'' 5 ***** reader review

Objev podobné jako High on Life - David JP Phillips

Learn how to bring out the beauty in wood from the grandfather of woodturning, David Ellsworth. He shares masterful techniques for his signature eggshell-thin hollow designs in three projects for a hollow bowl, natural-edge vessel, and pot. A gallery of his work and the pieces in his collection will inspire both new and advanced turners.

Objev podobné jako Ellsworth on Woodturning - David Ellsworth

Never before has there been a greater need for deeper listening and more open communication to cope with the complex problems facing our organizations, businesses and societies. Renowned scientist David Bohm believed there was a better way for humanity to discover meaning and to achieve harmony. He identified creative dialogue, a sharing of assumptions and understanding, as a means by which the individual, and society as a whole, can learn more about themselves and others, and achieve a renewed sense of purpose.

Objev podobné jako On Dialogue - David Böhm, Robert A. Weinberg

Through a curated selection of quotations, images and interviews, Filmmakers on Film reveals what matters most to the masters. Discover how the giants of filmmaking – from Sofia Coppola to Agnès Varda – developed their distinctive visual styles, the core ideas that underpin their practice and, most importantly, what their films mean to you.

Objev podobné jako Filmmakers on Film - David Jenkins

Back when restaurant menus were still printed on paper, and wearing a mask-or not-was a decision made mostly on Halloween, David Sedaris spent his time doing normal things. As Happy-Go-Lucky opens, he is learning to shoot guns with his sister, visiting muddy flea markets in Serbia, buying gummy worms to feed to ants, and telling his nonagenarian father wheelchair jokes.But then the pandemic hits, and like so many others, he's stuck in lockdown, unable to tour and read for audiences, the part of his work he loves most. To cope, he walks for miles through a nearly deserted city, smelling only his own breath. He vacuums his apartment twice a day, fails to hoard anything, and contemplates how sex workers and acupuncturists might be getting by during quarantine.As the world gradually settles into a new reality, Sedaris too finds himself changed. His offer to fix a stranger's teeth rebuffed, he straightens his own, and ventures into the world with new confidence. Newly orphaned, he considers what it means, in his seventh decade, no longer to be someone's son. And back on the road, he discovers a battle-scarred America: people weary, storefronts empty or festooned with Help Wanted signs, walls painted with graffiti reflecting the contradictory messages of our time: Eat the Rich. Trump 2024. Black Lives Matter.In Happy-Go-Lucky, David Sedaris once again captures what is most unexpected, hilarious, and poignant about these recent upheavals, personal and public, and expresses in precise language both the misanthropy and desire for connection that drive us all. If we must live in interesting times, there is no one better to chronicle them than the incomparable David Sedaris.

Objev podobné jako Happy-Go-Lucky - David Sedaris

An exquisitely illustrated, one-of-a-kind celebration of the hidden beauty of nature and the ingenuity of birdsSusan Ogilvy started painting bird nests almost by accident. One day, while tidying up her garden after a storm, she found a chaffinch nest - a strange, sodden lump on the grass under a fir tree. She carried it inside and placed it on a newspaper; over the next few hours, as the water drained out of it, the sodden lump blossomed into a mossy jewel. She was amazed, and dropped everything to make a painting of the nest at exact life size.This was the start of an obsession; Ogilvy has since painted more than fifty bird nests from life, each time marvelling at its ingenious construction. Every species of bird has its own vernacular, but sources its materials - most commonly twigs, roots, grasses, reeds, leaves, moss, lichen, hair, feathers and cobwebs, less usually, mattress stuffing and string - according to local availability. Ogilvy would, of course, never disturb nesting birds; instead she relies upon serendipity, which is why all her nests have either been abandoned after fulfilling their purpose, or displaced by strong winds.Although Nests showcases the specimens she has found near her homes in Somerset and on the Isle of Arran, its subject matter is by no means only British, since these same birds can be found all over Europe, Scandinavia and as far afield as Russia, Turkey and North Africa. This wondrous book is all the more special for its rarity. Few modern books exist specifically on the subject of bird nests; the most recent among the author''s reference works was published in 1932. Exquisitely designed and packaged, Nests will be an essential addition to the libraries of all nature lovers.

Objev podobné jako Nests - Susan Ogilvy

LONGLISTED FOR THE WAINWRIGHT PRIZE FOR ILLUSTRATIVE BOOKSAn illustrated natural history of British native trees, by a celebrated botanical artist and her forester brother-in-lawOur trees are among our greatest national treasures, and yet today many people have forgotten their names, their identifying features and the stories we used to tell about them. In Overleaf, the botanical painter Susan Ogilvy and the forester Richard Ogilvy reacquaint us with the trees of the British Isles through careful study of their leaves. From the water-loving alder to the long-lived yew, Susan paints every tree's leaf or needle in exquisite, jewel-like detail, at exactly life size, while Richard explores their natural history, the landscapes they inhabit and the ways we use their timber, leaves, flowers and fruit in craft, industry, food and medicine. As vivid and true to life as a book of freshly picked and pressed leaves, Overleaf will delight and inform tree-spotting beginners and seasoned naturalists alike.

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Objev podobné jako Advertising and Promotion - Chris Hackley, Rungpaka Amy Hackley

Skip the Agency, Make Great Ads, Go to Market!  It’s the beginning of the end for traditional advertising agency models—giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative. Advertising production is a near-trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider’s authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country’s largest brands) of the mind-blowing inefficiencies of the advertising-production industry. After seeing these inefficiencies and the squandering of time and money head-on, Jon created a multi-million-dollar creative production company in three months—with no employees, no studio, and no capital, with the sole purpose of producing great creative without the time, cost, and hassle of a traditional agency. In this provocative book, Sneider shares an insider’s tips to producing cinema-quality work for top clients WITHOUT THE AGENCY.  Anyone who needs creative assets will marvel at how Sneider’s shop can produce content faster and better than their own dedicated ad agencies. With real stories and clever insights, Jon provides an eye-opening how-to guide for brands and companies who want save millions of dollars by skipping the ad agency. Leaving no one out in the cold, he teaches agencies and production companies how to transform their shops to thrive as the ad industry evolves towards this new model.  Jon holds an M.B.A. in Entrepreneurship from Babson College and has over 25 years in the advertising and marketing industry from both agency-side and client-side.

Objev podobné jako Hacking Advertising - Jon Sneider

Advertising is everywhere.  Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Objev podobné jako Advertising in the Digital Age - Joyce Costello, Sevil Yesiloglu

Audiokniha MP3 - Principy "otce reklamy" Davida Ogilvyho přizpůsobené na digitální současnost - autor Miles Young, čte Michal Jagelka a Klára Sochorová Principy "otce reklamy" Davida Ogilvyho přizpůsobené na digitální současnostBestseller Ogilvy o reklamě přinesl cenné rady jak nováčkům, tak veteránům reklamního průmyslu a pomohl jim k jejich obchodním úspěchům. Toto kanonické dílo vzniklo již před 30 lety a od té doby se svět reklamy změnil.Miles Young jej proto aktualizuje, aby bylo užitečné i dnes. Nejen digitální revoluce, ale i rostoucí ekonomiky Číny, Koreje a Japonska, stejně jako volba značky a vytváření kvalitního obsahu – to vše má v dnešní době vliv na cílové příjemce. Kniha obsahuje ukázky kampaní pro velké značky, jako jsou Coca-Cola, Louis Vuitton, IMB, a k tomu řadu "anekdot" a zkušeností z praxe. Odhaluje tak tajemství úspěšné reklamy 21. století.Miles YoungMiles Young je bývalý britský podnikatel a držitel Warden of New College v Oxfordu . Do...

Objev podobné jako Ogilvy o reklamě v digitálním věku

Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day. This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power. Inside Digital Advertising lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.

Objev podobné jako Inside Digital Advertising - Donald Mackenzie, Koray Caliskan

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Objev podobné jako Advertising Account Planning - Donald Jugenheimer, Larry Kelley

THE SUNDAY TIMES-BESTSELLING BOOK BY ONE OF BRITAIN''S BEST-LOVED COMIC WRITERS**Pre-order now: David Mitchell''s new book Dishonesty is the Second-best Policy**There are many aspects of modern life that trouble award-winning comedian David Mitchell, such as: Why is every film or TV programme a sequel or a remake? Why are people so f***ing hung up about swearing? Why do the asterisks in that sentence make it ok? Why do so many people want to stop other people doing things, and how can they be stopped from stopping them?Join Mitchell on a tour of the absurdities of our times - from Ryanair to Richard III, Downton Abbey to phone etiquette, UKIP to hotdogs made of cats. Funny, provocative and shot through with refreshing amounts of common sense, Thinking About It Only Makes It Worse celebrates and commiserates on the state of things in our not entirely glorious modern world.''Mitchell is an exceptionally clever, eloquent and spot-on commentator. We should be grateful for him.'' Daily Mail, Books of the Year

Objev podobné jako Thinking About It Only Makes It Worse - David Mitchell

An out-of-this-world picture book from David Litchfield, the best-selling author of The Bear and the Piano and Grandad’s Secret Giant.Longlisted for the Kate Greenaway Medal. ***** Stunning images with a powerful message ***** Magical, heartwarming and imaginative! ***** Another amazing story by David Litchfield Heather is a little girl who wants to go to Outer Space, where the stars sparkle with magic and wonder. When a spaceship lands at Cotton Rock, it seems that all of her dreams have come true. But soon the alien has to leave. Will the spaceship ever come back? And if it does, is Heather ready to leave everything on Earth behind? This beautiful story for ages 4–7 about family and dreams travels through space and time to show us that what we are looking for might be closer than we think. David Litchfield is the author of best-selling books including The Bear and the Piano, which won the Waterstones Children’s Book Prize, Illustrated Book Category in 2016 and has sold over 120,000 copies in the UK. Don’t miss David's other books: The Bear and the Piano (1) The Bear, the Piano, The Dog and the Fiddle (2) The Bear, the Piano, and Little Bear's Concert (3)Grandad's Secret Giant

Objev podobné jako Lights on Cotton Rock - David Litchfield

Whether experienced or new to woodcarving, you are sure to appreciate the in-depth knowledge of the art form from author David Young. The book begins with information on what you need to know to start whittling including tools, materials, knife sharpening, and techniques. David then covers finishing your project with instructions for his simple painting technique to achieve professional-looking results. Using these techniques, you''ll then be ready to start whittling the beautifully illustrated projects which range in difficulty, building on the skills and techniques used in each. You''ll start with 4 projects that build upon each other, adding a new technique and skill for each. You are then ready to start the next 6 simple projects, further refining your whittling skills and finally the step-up projects that include a pineapple, a vase with a rose, and a wood spirit. Each project uses a 1" x 1" x ''varying length'' block and can be completed in less than an hour. The scale of the projects and the use of minimal tools and supplies make carving the projects possible in virtually any space or location.

Objev podobné jako Whittling On the Go - David Young

A TIMES BEST PAPERBACK OF 2022------------------''Glorious ... It''s rare to read anything so teeming with life'' SPECTATOR, Books of the Year''This is Kynaston at his best ... A rich and vivid picture of a nation in all its human complexity'' IAN JACK''A compulsive read ... Generous as well as sharp'' MARGARET DRABBLE''I was captivated by its brilliance'' D. J. TAYLOR__________________The ‘real’ Sixties began on 5 October 1962. On that remarkable Friday, the Beatles hit the world with their first single, ‘Love Me Do’, and the first James Bond film, Dr No, had its world premiere in London: two icons of the future heralding a social and cultural revolution.On the Cusp, continuing David Kynaston’s groundbreaking history of post-war Britain, takes place during the summer and early autumn of 1962, in the charged months leading up to the moment that a country changed. The Rolling Stones’ debut at the Marquee Club, the last Gentlemen versus Players match at Lord’s, the issue of Britain’s relationship with Europe starting to divide the country, Telstar the satellite beaming live TV pictures across the world, ‘Telstar’ the record a siren call to a techno future – these were months thick with incident, all woven together here with an array of fresh contemporary sources, including diarists both famous and obscure.Britain would never be the same again after these months. Sometimes indignant, sometimes admiring, always empathetic, On the Cusp evokes a world of seaside holidays, of church fetes, of Steptoe andSon – a world still of seemingly settled social and economic certainties, but in fact on the edge of fundamental change.___________________''Sparkles with voices from a vanished world ... An entrancing representation, full of exquisite detail'' KATE WILLIAMS''What a joy it has been to find myself wholly immersed in the richness of Kynaston''s account ... Thrilling'' JULIET NICOLSON

Objev podobné jako On the Cusp - David Kynaston

From the Hollywood''s first-ever million-copy bestseller, another riotous look at the golden age of Hollywood from a quintessential English gentleman.''Might easily be the best book ever written about Hollywood.'' New York TimesWidely acknowledged as one of the greatest memoirists of all time, David Niven''s eye for an anecdote and memory for a bon mot is still unmatched. In Bring on the Empty Horses , David immerses the reader in the heady glamour and glory of 1950s Hollywood, from Casino Royale to filming with Errol Flynn. Get ready to laugh, cry, and pour a stiff drink.

Objev podobné jako Bring on the Empty Horses - David Niven

Five Views on the Gospel presents five different perspectives on the question "What is the gospel?" Presenting a variety of contemporary and tradition-based perspectives, each contributor answers key questions about the nature of the gospel. Questions contributors address include:What is the gospel?What is the context for understanding the New Testament teaching about the gospel?What are the primary biblical texts that you believe express the gospel and how do you understand them?What are people called to do with the gospel and what are the benefits promised by the gospel?How can the definition and proclamation of the gospel be contextualized and made relevant today?What example of an inadequate gospel and a false gospel can you offer?What does it mean to live a life worthy of the gospel? The CounterPoints format provides a unique opportunity for each contributor to set forth their own understanding of the gospel, to interact with competing perspectives, and for the editors to sum up points of agreement and disagreement and a path forward in the debate.Positions and Contributors include:The Reformation Gospel (Michael Horton)The King Jesus Gospel (Scot McKnight)The Wesleyan Gospel (David A. deSilva)The Pentecostal Gospel (Julie C. Ma)A Liberation Theology Gospel (Shively T. J. Smith) The Counterpoints series presents a comparison and critique of scholarly views on topics important to Christians that are both fair-minded and respectful of the biblical text. Each volume is a one-stop reference that allows readers to evaluate the different positions on a specific issue and form their own, educated opinion.

Objev podobné jako Five Views on the Gospel - Juliet Macurová, Scot McKnight, David A. deSilva, Shively T.J Smith, Michael Horton

''The kind of brilliantly written polemic that Toynbee''s many fans have come to know and love...a terrific book'' Stephen Bush, Financial TimesLabour have won their most decisive victory in decades. But what damage has been done to the country and how do Labour fix it?Political change has arrived. But the new Westminster government''s inheritance looks grim. We''re all in it together, the Tories used to claim, but they left behind sharper social divisions and vastly greater inequality with widening gaps in class, wealth and income. Collapsing public services at home, coupled with threats from a scorching earth and war in Europe, have left our country with gaping unfulfilled commitments.The Only Way is Up gives us a ready reckoner on how to repair the damage and set the UK on the path to sustainable growth. Combining the latest data with expert analysis across health, children''s services, the economy, environment, policing and defence, Polly Toynbee and David Walker tell the story of what went wrong during the Tories'' wild ride and what must now be remedied.

Objev podobné jako The Only Way Is Up - Polly Toynbee, David Walker

From the #1 New York Times bestselling author, an extraordinary story of redemption in the darkest of places.Jarvis Jay Masters’s early life was a horror story whose outline we know too well. Born in Long Beach, California, his house was filled with crack, alcohol, physical abuse, and men who paid his mother for sex. He and his siblings were split up and sent to foster care when he was five, and he progressed quickly to juvenile detention, car theft, armed robbery, and ultimately San Quentin. While in prison, he was set up for the murder of a guard – a conviction which landed him on death row, where he’s been since 1990.At the time of his murder trial, he was held in solitary confinement, torn by rage and anxiety, felled by headaches, seizures, and panic attacks. A criminal investigator repeatedly offered to teach him breathing exercises which he repeatedly refused, until desperation moved him.With uncanny clarity, David Sheff describes Masters’s gradual but profound transformation from a man dedicated to hurting others to one who has prevented violence on the prison yard, counselled high school kids by mail, and helped prisoners -and even guards – find meaning in their lives.Along the way, Masters becomes drawn to the Buddhist principles – compassion, sacrifice, and living in the moment -and gains the admiration of Buddhists worldwide. And while he is still in San Quentin and still on death row, he shows us all how to ease our everyday suffering, relish the light that surrounds us, and endure the tragedies that befall us all.

Objev podobné jako The Buddhist on Death Row - David Sheff

FOREWORD BY ALAN WARNER''A book that sets new standards for rock biography'' GuardianReissued as part of White Rabbit''s Deep Cuts series, On Some Faraway Beach is the first and only ever comprehensive and authoritative biography of Brian Eno, featuring interviews with many of his key collaborators over the years: from Bryan Ferry to David Byrne and Robert Wyatt. First published in 2008, it has been fully revised and updated to cover Eno''s life and creative output since, with brand new material and a new introduction by Alan Warner.''This exceptionally well-written biography duly celebrated [Eno''s] great achievements with Roxy, Bowie, Talking Heads and his own solo work in compelling detail'' Uncut''[An] honourable, authorised attempt to do justice to a mind-bogglingly restless and prolific subject'' Sunday Times

Objev podobné jako On Some Faraway Beach - David Sheppard

We''re going on a lion hunt. We''re going to catch a big one.We''re not scared.In David Axtell''s beautifully illustrated rendition of a well-known children''s poem, two sisters are out looking for a lion – a lion that lives on the African savanna. The girls go through swishy swashy long grass, a splishy splashy lake, and a Big Dark Cave. When they finally meet their lion, they have to run, run, run through it all again to get back home. With illustrations bursting with magnificent animals, little adventurers would love journeying through this African savanna.

Objev podobné jako We're Going on a Lion Hunt - David Axtell

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.

Objev podobné jako The Smart Advertising Book - Dan White

As we grapple with how to respond to emerging threats against democracy, Library of America brings together for the first time two seminal essays about the duties of citizenship and the imperatives of conscience. In ''Resistance to Civil Government'' (1849), Henry David Thoreau recounts the story of a night he spent in jail for refusing to pay poll taxes, which he believed supported the Mexican American War and the expansion of slavery. His larger aim was to articulate a view of individual conscience as a force in American politics. No writer has made a more persuasive case for obedience to a ''higher law.'' In ''Civil Disobedience'' (1970), Hannah Arendt offers a stern rebuttal to Thoreau. For Arendt, Thoreau stands in willful opposition to the public and collective spirit that defines civil disobedience. Only through positive collective action and the promises we make to each other in a civil society can meaningful change occur. This deluxe paperback features an introduction by Roger Berkowitz, Founder and Academic Director of the Hannah Arendt Center for Politics and Humanities and Professor of Politics, Philosophy, and Human Rights at Bard College, who reflects on the tradition of civil disobedience and the future of American politics.

Objev podobné jako On Civil Disobedience - Henry David Thoreau, Hannah Arendt, Roger Berkowitz

Kniha - autor David Foster Wallace, 138 stran, anglicky, pevná bez přebalu lesklá A classic work from the late author of "Infinite Jest", this collects his 5 essays on tennis. Once a 'near-great junior tennis player' himself, he profiles Roger Federer and Tracy Austin and writes about tennis with the authority of an insider.

Objev podobné jako String Theory: David Foster Wallace on Tennis. A Library of America Special Publication (1598534807)

Develop the most important skill for leadership success.If you read nothing else on emotional intelligence, read this book. We''ve chosen a new selection of current and classic Harvard Business Review articles that will help you build the people skills you need to thrive, strengthen your resilience and self-awareness, and adapt your leadership style for any situation.This book will inspire you to:Discover your authentic sense of selfBecome more mindful and present at workHelp your team become more emotionally intelligentBuild optimism and openness to changeLearn from tough criticismFoster a culture of empathy and belongingThis collection of articles includes "What Makes a Leader?," by Daniel Goleman; "The Leadership Odyssey," by Herminia Ibarra, Claudius A. Hildebrand, and Sabine Vinck; "The New Rules of Executive Presence," by Sylvia Ann Hewlett; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph B. Fuller, Stephen Hansen, and PJ Neal; "Mindfulness for People Who Are Too Busy to Meditate," by Maria Gonzalez; "Emotional Agility," by Susan David and Christina Congleton; "What Self-Awareness Really Is (and How to Cultivate It)," by Tasha Eurich; "What Makes an ''Authentic'' Leader?," an interview with Herminia Ibarra by Sarah Green Carmichael; "Building the Emotional Intelligence of Groups," by Vanessa Urch Druskat and Steven B. Wolff; "Fostering a Culture of Belonging in the Hybrid Workplace," by Tomas Chamorro-Premuzic and Katarina Berg; "Find the Coaching in Criticism," by Sheila Heen and Douglas Stone; "To Build Your Resilience, Ask Yourself Two Simple Questions," by Srikumar Rao; "How to Sustain Your Empathy in Difficult Times," by Jamil Zaki; and "Don''t Let Power Corrupt You," by Dacher Keltner.HBR''s 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Objev podobné jako HBR's 10 Must Reads on Emotional Intelligence, Updated and Expanded - Daniel Goleman, Harvard Business Review, Tasha Eurich, Susan David, Hermina Ibar

Today''s capitalist systems appear to be coming apart. But as financial instutions stagger and crumble, leaving chaos in their wake, their seems to be no obvious alternative. Yet there may be good reason to believe that, in generation or so, capitalism will no longer exist for the simple reason that it''s impossible to maintain an engine of perpetual growth forever on a finite planet. In this collection of essays, anthropolgist David Graeber explores political strategy, global trade, debt,imagination, violence, alienation and creativity looking for a new common sense.

Objev podobné jako Revolutions in Reverse: Essays on Politics, Violence, Art, and Imagination - David Graeber

With its vibrant, student-focused approach and authoritative yet accessible coverage of all key topics, The Oxford Textbook on Criminology is the essential companion to exploring, explaining, and responding to crime. While other books simply impart information The Oxford Textbook on Criminology goes further, equipping readers with the confidence and skills to form their own views and treating them as fellow knowledge-generating criminologists.This highly engaging introduction supports undergraduates throughout their criminological journey, from their first encounter with the discipline to conducting independent research and considering career options. Its fresh, contemporary account of the subject includes chapters dedicated to the hot topics of global criminology, social harm, and green criminology, as well as ''New frontiers'' boxes which highlight recent and emerging developments in each area.At every turn, concepts and theories are set into a real world context and readers are encouraged to unpick the issues. ''What do you think?'' boxes challenge students to question their assumptions and critically reflect on their personal viewpoints, while ''Controversy and debate'' and ''Conversations'' boxes help students apply the knowledge they''ve gained. The authors'' explanations are brought to life by the voices and experiences of a wide variety of people connected to criminology and the criminal justice system, from students and academics to police officers and crime victims.Digital formats and resourcesThe second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.- The e-book offers a mobile experience and convenient access along with self-assessment activities, answers to the review questions, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks- These study tools that enhance the e-book are also available as stand-alone online resources for use alongside the print book.Online resources for students:- Over 300 multiple choice questions- Suggested answers to the end of chapter questions- Additional chapters on the criminal justice systems of the UK''s devolved jurisdictions- Checklists, templates, and resources on academic writing; research ethics; and employability For lecturers:- Exam and essay questions for each chapter- Customizable PowerPoint slides for each chapter- A teaching pack for each chapter, containing ideas on how to use the book material in lectures and smaller groups- Downloadable versions of all figures in the book

Objev podobné jako The Oxford Textbook on Criminology - Roger Smith, Kate Williams, David Manlow, Steve Case, Phil , Academic Subject Leader (Criminology), Blackburn U

What should I do with my life? Whether you''re just starting out on your journey or you''ve found yourself at a crossroads and feel the need to change direction, each of us wants to know what our purpose is on this earth. We want our work and our lives to have meaning and impact far beyond our immediate context. But how do you know what you were meant to do? And once you know . . . then what?Based solidly in the most up-to-date Barna research, You on Purpose offers you a clear and simple 4-step process for discovering and carrying out your calling with confidence:Define: set your intention for what you want to achieveDiscover: dig deep into who and where you areDecide: narrow your choices and zero in on your callingDo: start acting on your calling, one step at a timeEach chapter dismantles a common myth about calling, replacing it with truth born from solid, current research. If you long to discover your unique place in the world, this book will help you catch that vision and make a plan to pursue it.

Objev podobné jako You on Purpose – Discover Your Calling and Create the Life You Were Meant to Live - David Kinnaman, Bill Denzel, Dr. Stephanie Shackelford

The deaths of a series of young Eastern European women in Glasgow leads to a stately home in the Scottish countryside, and back to the Second World War, where a group of young soldiers made their own, shocking rules… Saltire Prize shortlisted author David F. Ross returns with an extraordinary, dark mystery – first in a new series. ‘A thoroughly researched and well imagined historical mystery with echoes of David Peace’ Guardian ‘A novel of real ambition and verve … ranges from wartime Italy to sixties Glasgow to explore the past’s dark hold upon the present. Harrowing and compelling in equal measure, this is David F. Ross at the top of his game’ Liam McIlvanney ‘A masterpiece from one of Glasgow’s finest authors … epic in scale but told through the deeply personal accounts of its luckless, damaged characters. Told with a wit as sharp as any razor’ Callum McSorley ‘Righteous anger drives us through the narrative at a ferocious rate … All of Ross’s novels so far have been accomplished works, but The Weekenders is certainly one of the most compelling, with the dynamism of a thriller and the power of a stirring sermon’ Herald Scotland __________ Glasgow, 1966: Stevie ‘Minto’ Milloy, former star footballer-turned-rookie reporter, finds himself trailing the story of a young Eastern European student whose body has been found on remote moorland outside the city. How did she get there from her hostel at the Sovereign Grace Mission, and why does Stevie find obstacles at every turn? Italy, 1943: As the Allies fight Mussolini’s troops, a group of young soldiers are separated from their platoon, and Glaswegian Jamesie Campbell, his newfound friend Michael McTavish at his side, finds himself free to make his own rules… Glasgow, 1969: Courtroom sketch artist Donald ‘Doodle’ Malpas is shocked to discover that his new case involves the murder of a teenage Lithuanian girl he knows from the Sovereign Grace Mission. Why hasn’t the girl’s death been reported? And why is a young police constable suddenly so keen to join the mission? No one seems willing to join the dots between the two cases, and how they link to Raskine House, the stately home in the Scottish countryside with a dark history and even darker present – the venue for the debauched parties held there by the rich and powerful of the city who call themselves ‘The Weekenders’. Painting a picture of a 1960s Glasgow in the throes of a permissive society, pulled apart by religion, corruption, and a murderous Bible John stalking the streets, The Weekenders is a snapshot of an era of turmoil – and a terrifying insight into the mind of a ruthless criminal… _________________ ‘An alchemical epic that flies through decades while managing to remain deeply grounded in real lives and the battle for truth. Bravo!’ Ewan Morrison ‘This fiction is furious. David F. Ross goes deep and dark, in an attempt to understand the criminal mind … [and] writes with a righteous anger as he examines the evil that men do’ Alistair Braidwood, Scots Whay Hae ‘David Ross has a seemingly natural gift for pungently memorable phrasing and dialogue that feels you’re listening in rather than reading’ Damian Barr ‘Stark, uncompromising and gritty, David F. Ross takes us to a dark place that is no easy weekend away’ Douglas Skelton ‘Excruciating vulnerability meets the harsh daily realities of sixties’ Glasgow and the brutal machismo of its poisonous, smoke-filled institutions. Told with a wit as sharp as any razor, David F. Ross’s style has been honed to perfection’ Callum McSorley ‘A gripping tale of secrets and excess, and a stylish, mesmerising thriller, boldly delivered in Ross’ signature style’ George Paterson Praise for David F. Ross 'A dazzling, time-hopping patchwork of pop and politics, sewn together with wit and compassion' Kirstin Innes 'This amiable and ambitious transatlantic extravaganza is a busy social tapestry pegged to real-life events in Scotland and the US … Ross's affection for his characters shines through. There's so much going on here that value for money is pretty much all but guaranteed' Daily Mail 'A mesmerising road trip through the America of Kerouac, Warhol and Reagan. Dashboard Elvis may be dead, but this book is full of vibrant, authentic, colourful life' Stuart Cosgrove 'Few do raw, authentic, almost palpably believable characters better than David F. Ross' The Times 'A masterclass in transatlantic intertwining storytelling from one of Scotland's finest writers' Derek Steel, Razur Cuts ‘David Ross carved out an enduring place for himself among contemporary Scottish novelists’ Herald Scotland 'Few do raw, authentic, almost palpably believable characters better than David F. Ross ... a novel that deals with profound themes' Patrick Barclay, The Times 'A heartfelt working-class novel from a Scottish author who wields his pen like a stiletto … No reader will come out unscathed, but each wil

Objev podobné jako The Weekenders - David F. Ross

Toaletní voda - pro muže, dřevitá hlavní vůně, anglické výroby, objem 40 ml Máte-li v oblibě pánské vůně, potom byste měli vyzkoušet toaletní vodu DAVID BECKHAM. Pánská toaletní voda DAVID BECKHAM podpoří vaše sebevědomí v průběhu celého dne. Speciálně navržena kombinace dřevitých tónů vytváří silnou, a přesto jemnou vůni, která zbystří všechny smysly. Mezi její přednosti patří hřejivost, svěžest, jemnost i silná a dlouhá výdrž. Dejte šanci toaletní vodě DAVID BECKHAM, se kterou nikdy nezůstanete bez povšimnutí. Zásadní přednosti toaletní vody DAVID BECKHAM Classic EdT 40 ml Toaletní voda DAVID BECKHAM kombinuje pánské složky vůní Hlavní složce dominuje dřevitá kombinace vonných tónů Potěší vás původ anglické toaletní vody DAVID BECKHAM Objem flakonu odpovídá 40 ml Užívejte si této podmanivé vůně při jakékoli příležitosti Toaletní voda DAVID BECKHAM se může pochlubit jedinečnou vůní Zjistěte, co se skrývá za toaletní vodou DAVID BECKHAM. Hlavní dřevitá vůně...

Objev podobné jako DAVID BECKHAM Classic EdT 40 ml (3607346570784)

Toaletní voda - pro muže, dřevitá hlavní vůně, anglické výroby, objem 50 ml Jestliže jste si zamilovali pánské vůně, pak by vás mohla oslovit toaletní voda DAVID BECKHAM. Pánská toaletní voda DAVID BECKHAM vzbudí obdiv všech kolem vás. Jedinečná kombinace dřevitých ingrediencí dává vzniknout silné, a přitom jemné vůni podněcující všechny smysly. Je výrazná, silná, pronikavá a pro okolí i vás snadno zapamatovatelná. Odhalte svou osobnost všem kolem s toaletní vodou DAVID BECKHAM, se kterou nikdy nezůstanete bez povšimnutí. Klíčové vlastnosti toaletní vody DAVID BECKHAM Follow Your Instinct EdT 50 ml Toaletní voda DAVID BECKHAM obsahuje především pánské tóny vůní Hlavní složku charakterizuje dřevitá kombinace vonných tónů Potěší vás původ anglické toaletní vody DAVID BECKHAM Objem flakonu je 50 ml Odhalte správnou příležitost k použití této vůni Toaletní voda DAVID BECKHAM přináší specifickou vůni Začněte nový den s toaletní vodou DAVID BECKHAM. Hlavní dřevitá...

Objev podobné jako DAVID BECKHAM Follow Your Instinct EdT 50 ml (3614227558670)

Hudební CD - Davida Kollera není jen frontman legendární skupiny Lucie. Je také velmi úspěšný na sólové dráze. To dokazuje i album Nic není na stálo... Davida Kollera není jen frontman legendární skupiny Lucie. Je také velmi úspěšný na sólové dráze. To dokazuje i album Nic není na stálo, které obsahuje celou řadu hitů, mezi kterými nechybí samozřejmě ani titulní skladba Nic není na stálo. Seznam stop CD ZÁCHRANÁŘ / (hudba: David Koller / text: Márdi) / ČAS NEJDE VZÍT ZPÁTKY / (hudba: David Koller/ text: David Koller) / DÝCHÁM / (hudba: Michal Nejtek / text:Lucifer - změna na Jasmína Štastná) / NIC NENÍ NASTÁLO / (hudba: David Koller / text:Lucifer- změna na Jasmína Štastná) / JIŽNÍ KŘÍŽ / (hudba: David Koller / text: Lucie Svobodová) / ŽÁDNÝ CITY / (hudba: David Koller / text: Miroslav Kuželka) / PĚKNÉ SVÁTKY / (hudba: David Koller / text: Luděk Marks) / LAIKA Z I.P.PAVLOVA / (hudba: David Koller / text: Márdi) / KLUB LHÁŘŮ / (hudba: David Koller / text: Petr...

Objev podobné jako Koller David: Nic není na stálo - CD (3747516)

A simple and accessible exploration of the best-selling author of Letting Go and Power vs. Force, David R. Hawkins, M.D., Ph.D. most famous work, The Map of Consciousness, that will help you to experience healing and transcendence. World-renowned author, psychiatrist, clinician, spiritual teacher, and researcher of consciousness David R. Hawkins shares that we are all born with an energetic frequency within the vast field of consciousness. And with The Map of Consciousness, we can truly understand the total spectrum of human emotions and consciousness. Using a unique muscle-testing method, Dr. David R. Hawkins conducted more than 250,000 calibrations during 20 years of research to define a range of values, attitudes, and emotions that correspond to levels of consciousness. This range of values-along with a logarithmic scale of 1 to 1,000-became the Map of Consciousness, which Dr. David R. Hawkins first wrote about in his best-selling book, Power vs. Force. With the Map, Dr. David R. Hawkins laid out the entire spectrum of consciousness, from the lower levels of Shame, Guilt, Apathy, Fear, Anger, and Pride; to Courage, Acceptance, and Reason; all the way up to the more expanded levels of Love, Ecstasy, Peace, and Enlightenment. These "higher" energy fields are a carrier wave of immense life energy. An essential primer on the late Dr. David R. Hawkins''s teachings on human consciousness and their associated energy fields, The Map of Consciousness Explained offers an introduction and deeper understanding of the Map, with visual charts and practical applications to help you heal, recover, and evolve to higher levels of consciousness and energy. This enlightening book transcends the boundaries of conventional wisdom, integrating the realms of psychology, philosophy, and spirituality in a powerful exploration of human consciousness and human potential to help you be more effective in every area of your life.Some highlights include:– A thoughtful fusion of psychology, philosophy, and spirituality.– A comprehensive interpretation of the law of attraction and its intrinsic link with consciousness and personal evolution. – A scientifically grounded guide to harness the power of positive thinking and its practical applications.– An insightful perspective on the ''power vs force'' dynamic, offering fresh insights into personal and professional relationships.– An enriching collection of practical exercises and affirmations designed to awaken and energize your consciousness.Dr. David R. Hawkins has a remarkable ability to simplify complex concepts. Whether you''re in search of motivational books for women, leadership books for aspiring entrepreneurs, or behavior books to comprehend the nuances of human interaction, this book can revolutionize how you perceive and interact with the world, inspiring profound transformation and positive change."That which weakens life energy is to be avoided: shame, guilt, confusion, fear, hatred, pride, hopelessness, and falsehood. That which uplifts life is to be realized: truth, courage, acceptance, reason, love, beauty, joy, and peace." –David R. Hawkins, M.D., Ph.D.Whether you''re a scholar, a personal growth enthusiast, or simply on a path of self-discovery, this book will help you live with more awareness and lead a more conscious and fulfilling life.

Objev podobné jako The Map of Consciousness Explained - David R. Hawkins

The second in a two-volume set, which began with an examination of David Bowie's career up until 1982. Bowie released eleven solo albums in this period, including five number ones in the UK.

Objev podobné jako David Bowie 1983 to 2016 On Track - Don Klees