effective advertising gerard j tellis

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."--Alan G. Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, ... Unknown localization key: "more"

Objev podobné jako Effective Advertising - Gerard J. Tellis

A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty ... Unknown localization key: "more"

Objev podobné jako Hegarty on Advertising - John Hegarty

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.

Objev podobné jako The Smart Advertising Book - Dan White

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Objev podobné jako Advertising and Promotion - Chris Hackley, Rungpaka Amy Hackley

The ideas that moved markets, shaped culture, and set a new creative standard. The Graphis Advertising Awards 2025 Annual showcases the most powerful and imaginative campaigns from agencies and artists around the world — a lasting celebration of creativity, craft, and courage in communication. The Best in Global AdvertisingThe Graphis Advertising Awards 2025 Annual is a beautifully printed chronicle of excellence — featuring the year’s most exceptional advertising campaigns, bold design thinking, and unforgettable storytelling.?From digital to print, film to branding, these award-winning works reflect the innovation, insight, and artistry that define the industry at its best. Winning Entrants:This edition honors our Platinum Award Winners, including?ARSONAL, Barlow.Agency, Canyon, Chang Liu, Darkhorse Design, Eight Sleep, Lewis Communications, Ogilvy Brazil, PETROL Advertising, PPK, and Vanderbyl Design.?Each embodies the creative mastery that Graphis continues to recognize and preserve.  Jury of Industry Leaders:Entries were judged by an accomplished international panel of award-winning creative directors and agency leaders:?Scott Bucher (Traction Factory), Steve Chavez (The Buntin Group), Quinnton Harris (Retrospect), Mike Kriefski (Shine United), Dan Magdich (Brunner), and Courtney Richardson (Droga5).?Their expertise ensures the Graphis standard — excellence judged by excellence. Inside the Book:Within these pages, discover:Full-page reproductions of Platinum and Gold Award-winning work from ... Unknown localization key: "more"

Objev podobné jako Graphis Advertising Annual 2025 - B. Martin Pedersen

From his first collection in 1992, Gerard Fanning established himself, in the words of Gerard Smyth, as a poet enduring “ almost by stealth … forging a distinctive style that is striking for its originality.” With understated formal elegance, Fanning’ s poetry has the cool and control of the Hollywood westerns he admired, dense with allusions to American music and contemporary cinema, and equally attentive to Ireland’ s eastern and western seascapes. These are poems which welcome and reward investigation, “ where hymn is an amalgam of flutter and whisper, where rhymes / fall in with their echo.” This Collected Poems gathers the four books Gerard Fanning published during his lifetime— Easter Snow (1992), Working for the Government (1999), Water & Power (2004), and Hombre: New and Selected Poems (2011)— along with his final, unpublished collection, Slip Road, completed shortly before his death in 2017 and published here for the first time. Edited by Fanning’ s wife Brí d Ní Chuilinn and poet / novelist Conor O’ Callaghan, this collection includes contributions from Gerald Dawe and Colm Tó ibí n, Fanning’ s contemporaries and friends, offering key insights for this remarkable body of work.

Objev podobné jako Collected Poems | Gerard Fanning - Gerard Fanning

David Ogilvy is ''The Father of Advertising'' and in this new format of his seminal classic, he teaches you how to sell anything.''The most sought-after wizard in the advertising business.'' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn''t and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy''s final word on what you''re doing wrong in any pitch and how you can finally fix it.

Objev podobné jako Ogilvy on Advertising - David Ogilvy

Advertising is everywhere.  Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Objev podobné jako Advertising in the Digital Age - Joyce Costello, Sevil Yesiloglu

Dazzling in its prosodic innovations, such as the ''sprung rhythm'' he pioneered, and wide-ranging in its complexity and metaphysical interest. The Penguin Classics edition of Gerard Manley Hopkins''s Poems and Prose is selected and edited with an introduction by W.H. Gardner.Closer to Dylan Thomas than Matthew Arnold in his ''creative violence'' and insistence on the sound of poetry, Gerard Manley Hopkins was no staid, conventional Victorian. On entering the Jesuit order the age of twenty-four, he burnt all his poetry and ''resolved to write no more, as not belonging to my profession, unless by the wishes of my superiors''. The poems, letters and journal entries selected for this edition were written in the following twenty years of his life, and published posthumously in 1918. His verse is wrought from the creative tensions and paradoxes of a poet-priest who wanted to evoke the spiritual essence of nature sensuously, and to communicate this revelation in natural language and speech-rhythms while using condensed, innovative diction and all the skills of poetic artifice.Gerard Manley Hopkins (1844-89) was born in Essex, the eldest son of a prosperous middle-class family. He was educated at Highgate School and Balliol College, Oxford, where he read Classics and began ... Unknown localization key: "more"

Objev podobné jako Poems and Prose - Gerard Hopkins

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Objev podobné jako Confessions of an Advertising Man - David Ogilvy

Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day. This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power. Inside Digital Advertising lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it ... Unknown localization key: "more"

Objev podobné jako Inside Digital Advertising - Donald Mackenzie, Koray Caliskan

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

LP vinyl Depardieu se v roce 1986 podílel na živém muzikálovém album Lily Passion zpěvačky Barbary. Dvacet let po její smrti se k jejímu repertoáru vrací spolu s pianistou, skladatelem a dirigentem Gérardem Daguerrem. Deska je k dispozici na CD i ve variantě 2LP+CD. Depardieu se v roce 1986 podílel na živém muzikálovém album Lily Passion zpěvačky Barbary. Dvacet let po její smrti se k jejímu repertoáru vrací spolu s pianistou, skladatelem a dirigentem Gérardem Daguerrem. Deska je k dispozici na CD i ve variantě 2LP+CD. Světově proslulý francouzský herec a filmový producent patří k nejvytíženějším umělcům své generace. Od roku 1967 natočil přes 170 filmů, k nejznámějším patří Muž se železnou maskou, Asterix a Obelix, Bídníci nebo Cyrano z Bergeracu. Je milovníkem dobrého jídla a pití, méně se ví, že také obstojně zpívá. Seznam stop LP1 L'île aux mimosas / Une petite cantate / Mémoire, mémoire / Drouot / Le soleil noir / Au bois de Saint-Amand / La solitude...

Objev podobné jako Depardieu Gerard: Depardieu Chante Barbara (2x LP + CD) - LP (9029585326)

This authoritative edition was originally published in the acclaimed Oxford Authors series under the general editorship of Frank Kermode. It brings together all Hopkins's poetry and a generous selection of his prose writings to give the essence of his work and thinking. Gerard Manley Hopkins (1844-89) was one of the most innovative of nineteenth-century poets.During his tragically short life he strove to reconcile his religious and artistic vocations, and this edition demonstrates the range of his interests. It includes all his poetry, from best-known works such as 'The Wreck of the Deutschland' and ''The Windhover' to translations, foreign language poems, plays, and verse fragments, and the recently discovered poem 'Consule Jones'. In addition there areexcerpts from Hopkins's journals, letters, and spiritual writings.The poems are printed in chronological order to show Hopkins's changing preoccupations, and all the texts have been established from original manuscripts. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for ... Unknown localization key: "more"

Objev podobné jako Gerard Manley Hopkins - Gerard Manley Hopkins

In this series, a contemporary poet selects and introduces a poet of the past. By their choice of poems and by the personal and critical reactions they express in their prefaces, the editors offer insights into their own work as well as providing an accessible and passionate introduction to some of the greatest poets of our literature.Gerard Manley Hopkins (1844-1889) was born in Stratford. He attended Balliol College, Oxford where he befriended the future Poet Laureate Robert Bridges. While at Balliol he converted to Catholicism and after graduating he entered the Society of Jesus and was ordained in 1877. Having burned his early poems on entering the Church, Hopkins eventually took up writing again but apart from a few poems that appeared in periodicals he was not published during his own lifetime. Since the publication of his poems in 1918 he has become one of the best known poets of the Victorian age and his are among the greatest poems written on the subject of faith and doubt.

Objev podobné jako Gerard Manley Hopkins - Gerard Manley Hopkins

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Objev podobné jako Advertising Account Planning - Donald Jugenheimer, Larry Kelley

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

Elektronická kniha - autor Petr Christov, 280 stran, česky Gérard de Nerval, dramatik, prozaik a básník, jedna z nejvýraznějších osobností francouzského romantismu, se jako správný romantik vzpírá rigidnímu zařazení: z představy sympatického, dobráckého a výstředního básníka pařížské frenetické bohémy se rozvinul v obraz nepřehlédnutelné osobnosti, již je třeba vnímat jako integrální součást umělecké Paříže. Skrze prohloubenou reflexi Nervalova psaní pro divadlo a o divadle, doplněnou o jeho teoretické uvažování nad uměleckou tvorbou obecně, se autor pokouší také o prozkoumání stěžejních principů francouzské podoby divadla evropského romantismu (inspirace jinými kulturami, vliv překladů, proměny moderního inscenování, specifika dobového divadelního provozu, programové manifesty romantismu, moderní dramaturgie ad.). Kniha se zaměřuje na méně reflektovanou divadelní a kritickou sféru Nervalova díla a pro tuzemské prostředí zároveň přináší dílčí nové a v drtivé...

Objev podobné jako Gérard de Nerval a jeho dvojenec (9788024634999)

Herní židle – plastové, polyuretanové potažení, asynchronní mechanika, bederní a hlavová opěrka, výškově nastavitelné a s rotací vrchní části područky, otočná a plastová konstrukce, výplň sedáku studená pěna (HR pěna), plastový kříž, plastová kolečka, černá a žlutá barva, nosnost 150 kg Každému, kdo má svůj herní koutek, pomůže pořádná herní židle pro bezbolestné sezení. Efektní kus BHM Germany Gerard, černo-žluté má ideální tvary a skvěle se v ní budete soustředit. Definuje ji asynchronní typ mechaniky. Konstrukce této herní židle BHM Germany je plastová. Toto řešení přináší nastavitelným částem vzájemnou nezávislost a sezení je i po mnoha hodinách velice komfortní. Protože si i při hraní zaslouží oporu lokty, nemohou chybět výškově nastavitelné a s rotací vrchní části područky. Hlavová opěrka je pro herní židle velmi žádoucí, zapřít se proto můžete celou plochou zad. Poměrně vzácným prvkem je u židlí bederní opěrka, držící záda v dobré, zdravé poloze. BHM...

Objev podobné jako BHM GERMANY Gerard, černo-žluté (C1004003)

Sir Paul Smith, with a wry grin in front of a bookshelf. Javier Bardem, utterly relaxed, in sneakers in a sunny field. Rasmus Kofoed, chef at Geranium in Copenhagen, one of the best restaurants in the world, atop an ivy-covered wall.What all these portraits have in common - along with a sense of closeness and privacy - is a glass. For this is how Gerard-Philippe Mabillard photographs his friends and acquaintances, all celebrities from the world of film, art, fashion, design, and culture. Mabillard himself worked as a creative professional before taking the position of director of the Vin du Valais non-profit association.For him, the glass, filled with wine or water, is the link between the people he portrays: a symbol of friendship and community. Through his photography project, Mabillard is supporting the NGO Fondation Moi pour Toit in Colombia. Text in English and French.

Objev podobné jako Gérard-Philippe Mabillard: The Stars’ Share / La part des étoiles

Virtuální svět byl dlouho považován za autoreferenční a jeho účinky na lidské chování zůstávaly opomíjeny. Člověk odpradávna hledal v technologické moci ochranu a bezpečí a málo si uvědomoval, jak je křehká, pokud není organicky spojena s reálným životem. Virtualizace sociálních vztahů nutně vede k odtržení od skutečnosti a ke ztrátě důvěry v bližního, který fatálně přichází o svůj třetí rozměr. Současně posiluje iluzi o trvalém panství člověka nad přírodou a neúhybně směřuje do ráje technických řešení, kde věci ztrácejí svou tíhu a za jejich okamžitou dostupností se skrývá nedobytná moc. Gérard Dubey (1963) je profesor sociální antropologie a současně působí v několika vědeckých institucích zkoumajících dopady technologického rozvoje na fungování sociálních vztahů.

Objev podobné jako Sociální pouto v éře virtuality - Gérard Dubey

Open the door to the dreamlike world of surrealism! In this magical book, pop-up engineer Gérard Lo Monaco brings to life eight works of art by leading surrealists: Salvador Dalí, Victor Brauner, Jean Arp, Man Ray, Joseph Cornell, Dora Maar, René Magritte and André Breton. Short texts introduce each work and its historical context, while hand-painted illustrations bring a new dimension to this revolutionary period in modern art. Produced in collaboration with the Centre Pompidou, this spectacular showcase celebrates one hundred years of surrealist art.

Objev podobné jako Pop-Up Surrealism - Gérard Lo Monaco

Audiokniha: Francouzský básník a prozaik Gérard de Nerval (1808-1855) byl mj. fascinován Orientem. Tomuto tajuplnému světu věnoval řadu próz (Cesta do Orientu či Příběh o Královně jitra a Sulajmánovi, knížeti duchů). Jeho tvůrčí osobnost byla určována dvěma základními osami: cestováním a hlubokou, nicméně široce založenou četbou.Příběh chalífy al-Hákima nechává Nerval vyprávět drúzského šejcha, vypůjčil si jej však částečně z knihy Výklad náboženství Drúzů (1838) orientalisty Silvestra de Sacy. Hrdinou legendy je egyptský chalífa Hákim, narozený kolem roku 1000 po Kristu, který se prohlásil za boha.Účinkuje: Zdeněk Maryška Režie: Markéta Jahodová. Natočeno: 1996

Objev podobné jako Příběh chalífy al-Hákima - Gérard De Nerval - audiokniha

Gérard de Nerval, dramatik, prozaik a básník, jedna z nejvýraznějších osobností francouzského romantismu, se jako správný romantik vzpírá rigidnímu zařazení: z představy sympatického, dobráckého a výstředního básníka pařížské frenetické bohémy se rozvinul v obraz nepřehlédnutelné osobnosti, již je třeba vnímat jako integrální součást umělecké Paříže. Skrze prohloubenou reflexi Nervalova psaní pro divadlo a o divadle, doplněnou o jeho teoretické uvažování nad uměleckou tvorbou obecně, se autor pokouší také o prozkoumání stěžejních principů francouzské podoby divadla evropského romantismu (inspirace jinými kulturami, vliv překladů, proměny moderního inscenování, specifika dobového divadelního provozu, programové manifesty romantismu, moderní dramaturgie ad.). Kniha se zaměřuje na méně reflektovanou divadelní a kritickou sféru Nervalova díla a pro tuzemské prostředí zároveň přináší dílčí nové a v drtivé většině první české překlady vybraných autorových textů a řadí je do kontextu dobové literárně-dramatické a divadelní produkce.

Objev podobné jako Gérard de Nerval a jeho dvojenec - Petr Christov

In October Nights, Gerard de Nerval takes us on a gentle meander through nighttime Paris – a dreamlike journey towards getting lost. Also included in this volume is Sylvie, his haunting novella of love and memory, the ‘masterpiece’ that inspired Proust to write In Search of Lost Time. Together, these works by the French poet, visionary and pioneering modernist are a testament to the power of jewelled thinking, and an inspiration for flaneurs and romantics everywhere.

Objev podobné jako October Nights - Gérard De Nerval

#1 NEW YORK TIMES BESTSELLER • More than 120 all-new recipes that will leave everyone feeling good, from crowd-pleasers with a healthier twist to family favorites you can rely on every day—from the New York Times bestselling author of Half Baked Harvest Super Simple. Balanced. Bold. Beautiful. The millions of fans of the Half Baked Harvest blog and bestselling books have fallen in love with Tieghan Gerard’s recipes for their wholesome decadence, unfussy approach, and smart twists on comforting favorites. Written and photographed in the stunning mountains of Colorado, inspired by her big, unique family, and focused on what you’ll want to eat day-in-day-out, Half Baked Harvest Every Day delivers more than 120 all-new recipes that will feed your body and soul.For Tieghan, feel-good food isn’t about restrictive eating. It’s about enjoying real food with lots of flavor, and the satisfaction of sharing it with those you love. Finding balance is about giving your body and your cravings what they need . . . whether that’s a light, vegetable-packed dish or a big ole plate of something comforting. In this collection, there are plenty of plant-forward favorites, like Chipotle Cheddar Corn Chowder and Spinach and Pesto–Stuffed Butternut Squash. Tieghan also ... Unknown localization key: "more"

Objev podobné jako Half Baked Harvest Every Day - Tieghan Gerard

Take control of your home and your data with the power of the Go programming language. Build extraordinary and robust home automation solutions that rival much more expensive, closed commercial alternatives, using the same tools found in high-end enterprise computing environments. Best-selling Pragmatic Bookshelf authors Ricardo Gerardi and Mike Riley show how you can use inexpensive Raspberry Pi hardware and excellent, open source Go-based software tools like Prometheus and Grafana to create your own personal data center. Using the step-by-step examples in the book, build useful home automation projects that you can use as a blueprint for your own custom projects.With just a Raspberry Pi and the Go programming language, build your own personal data center that coordinates and manages your home automation, leveraging the same high-powered software used by large enterprises. The projects in this book are easy to assemble, no soldering or electrical engineering expertise required.Build a temperature monitor that can send alerts any time defined thresholds are exceeded and report the temperature readings on a time-based series chart. Change the color of lights to visually indicate the current outdoor weather status. Create a networked motion detector that triggers an alert any time motion is detected, such as ... Unknown localization key: "more"

Objev podobné jako Automate Your Home Using Go - Mike Riley, Ricardo Gerardi

“This book will certainly prove to be a useful resource and reference point … a good addition to anyone’s bookshelf.” Network"This is a superb collection, expertly presented. The overall conception seems splendid, giving an excellent sense of the issues... The selection and length of the readings is admirably judged, with both the classic texts and the few unpublished pieces making just the right points." William Outhwaite, Professor of Sociology, University of Sussex"... an indispensable book for all of us in philosophy and the social sciences who teach and care about the shape of social knowledge in the future." Steven Seidman, Professor of Sociology, State University of New York Albany"For a comprehensive account of the ways in which world transformations affect claims to social scientific knowledge, one need look no further than Gerard Delanty and Piet Strydom''s Philosophies of Social Science. ...this collection captures nicely the increasingly engaged political nature of the philosophy of social science. Debates about pragmatism, feminism and postmodernism are particularly well represented" The AustralianWhat is social science? How does it differ from the other sciences?What is the meaning of method in social science?What is the nature and limits of scientific knowledge?This collection of over sixty extracts from ... Unknown localization key: "more"

Objev podobné jako PHILOSOPHIES OF SOCIAL SCIENCE - Gerard Delanty, Piet Strydom

Book three in Gerard Siggins' supernatural Rugby series.

Objev podobné jako Rugby Rebel - Siggins Gerard

NEW YORK TIMES BESTSELLER • 120+ recipes for delicious, soul-warming comfort food . . . and getting it ready in a hurry—from the author of Half Baked Harvest Every Day. Colorful. Convenient. Comforting. Mega-bestselling author Tieghan Gerard is busier than ever—always creating recipes, taking photographs, and collaborating with friends. In her fourth cookbook, she returns with a collection of more than 120 recipes that reflect the way she cooks now: simple ingredients, easy to get on the table, short on time yet big on flavor. Having cooked for her large family from a young age, Tieghan loves the feeling of sharing great food—and now she wants to share that feeling with you. This collection leans into the comfort food she’s known for, but with an eye toward getting it ready in a hurry. With many recipes doable in one pot or pan, most in under forty-five minutes, and a more-is-more focus on flavor (but not ingredients), you’ll be feasting fast. Start your day with Maple Bacon Pancakes with Bourbon Maple Syrup, snack on Cheesy Roasted Shallot Bread, and make Garlic Butter Steak Bites with Bang Bang Sauce your family’s new favorite. Enjoy delicious twists like Sheet Pan Mac & Cheese ... Unknown localization key: "more"

Objev podobné jako Half Baked Harvest Quick & Cozy - Tieghan Gerard

Mon Dieu! The extraordinary, sabre-rattling adventures of Gerard, a young French cavalry officer in the time of the Napoleonic wars, introduce a hero who will be adored by fans of Flashman and Sherlock Holmes alike. Gathered here in one edition are both volumes of Conan Doyle''s much lovedtales, which will delight modern readers with their absurdist humour, infectious warmth and swash-buckling energy.

Objev podobné jako The Complete Brigadier Gerard Stories - Sir Arthur Conan Doyle

Many club players think that studying chess is all about cramming as much information in their brain as they can. Most textbooks support that notion by stressing the importance of always trying to find the objectively best move. As a result amateur players are spending way too much time worrying about subtleties that are really only relevant for grandmasters. Emanuel Lasker, the second and longest reigning World Chess Champion (27 years!), understood that what a club player needs most of all is common sense: understanding a set of timeless principles. Amateurs shouldnt waste energy on rote learning but just strive for a good grasp of the basic essentials of attack and defence, tactics, positional play and endgame play endgame play. Chess instruction needs to be efficient because of the limited amount of time that amateur players have available. Superfluous knowledge is often a pitfall. Lasker himself, for that matter, also studied chess considerably less than his contemporary rivals. Gerard Welling and Steve Giddins have created a complete but compact manual based on Laskers general approach to chess. It enables the average amateur player to adopt trustworthy openings, reach a sound middlegame and have a basic grasp of endgame technique. Welling ... Unknown localization key: "more"

Objev podobné jako The Lasker Method to Improve in Chess - Gerard Welling, Steve Giddins

Julius Winsome lives in a cabin in the hunting heartland of the Maine woods, with only his books and his dog for company. That is until the morning he finds that his dog has been shot dead - and not by accident. Gerard Donovan weaves an extraordinary tale of revenge that is also a tender and heartbreaking paean to lost love. Narrated by the unforgettable voice of Julius himself - at once compassionate, vulnerable and threatening - it reads like a timeless, lost classic.

Objev podobné jako Julius Winsome - Donovan Gerard

Gerard Manley Hopkins (1844-89) is now recognized as a major poet of striking originality. He is widely admired for his particularly vivid expression of feeling, from the religious ecstasy of `he Blessed Virgin'' to the torments of his loneliness and despair in `No Worst'', and for conveying with wonderful freshness his sense of natural beauty in such poems as `The Windhover'' and `Pied Beauty''. This selection, chosen from the award-winning Oxford Authors critical edition, includes all his major English poems and most of the larger fragments. The poems are supported with extensive notes and a useful introduction to Hopkins''s life and poetry. ABOUT THE SERIES: For over 100 years Oxford World''s Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford''s commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Objev podobné jako Selected Poetry - Gerard Manley Hopkins

Woodpeckers are fascinating birds, filling our forests with their unmistakable drumming, and capturing our imaginations with their incredible ability to drill holes in trees and their bright, colourful plumage.Three species of woodpecker are resident in the UK: the Green Woodpecker, often seen on lawns and in fields; the Great Spotted Woodpecker, a frequent visitor at garden bird-feeders; and the tiny Lesser Spotted Woodpecker, sadly now in decline. The Wryneck – which twists its neck ‘like a snake’ when threatened – also passes through the UK on its yearly migration and has captivated people throughout the ages.Gerard Gorman provides a close-up look at the lives of these birds, from their anatomy, diet and nesting habits to their iconic drumming behaviour. He also explores the relationship that humans have enjoyed with woodpeckers for centuries, in folklore, myth and conservation, and gives tips on how to observe these wonderful birds in the wild.The Spotlight series introduces readers to the lives and behaviour of our favourite animals with eye-catching colour photographs and informative expert text.

Objev podobné jako RSPB Spotlight Woodpeckers - Gerard Gorman

The vulture, the presiding genius of Gerard Woodward’s collection, is at once sympathetic and awful, intimate and other. Woodward naturally positions himself at uncomfortable borders and thresholds, and in doing so alerts us to the flimsiness of the conceits of home, of family and human culture. Many poets have challenged our lazy habit of addressing nature though the pathetic fallacy; few have had the nerve to consciously embrace it as a subversive strategy, through which we can explore the strange intimacies we share with other life-forms. The Vulture shows insects and animals and plants invade, infect and fuse with us at every turn; elsewhere, the architecture of our lives, our houses, gardens, careers and bodies, are revealed as the provisional drafts they are. No contemporary poet unsettles like Woodward: he does so through no easy surrealism, but instead an extraordinary ability to render our home the alien planet it is, and give conscious voice and vivid shape to the terrible sense of precariousness that lies just below our waking state.

Objev podobné jako The Vulture - Woodward Gerard

From the author of the hit The Evenings - two classic novellas that are considered among Gerard Reve''s best workThere will be a club. Important messages have been sent already. If anybody wants to ruin it, he will be punished.Eleven-year-old Elmer inhabits a childhood of superstition, private lore and secret societies that only certain friends can join (and of which he is always president). When a new boy, pale, spindly Werther, arrives in the neighbourhood, a subtle game of fascination and persecution begins.In wartime Amsterdam, a young boy watches as Germans occupy the city. At first his parents'' friends, the Boslowits family, think they have little to fear. Then, slowly, terribly, their fate is sealed.In these two haunting novellas from the acclaimed author of The Evenings, the world of childhood, in all its magic and strangeness, darkness and cruelty, is evoked with piercing wit and dreamlike intensity. Here, the things seen through a child''s eyes are far from innocent.

Objev podobné jako Childhood - Gerard Reve

From the bestselling author of the Rugby Spirit seriesWith rugby more popular in Ireland than ever before, sportswriter Gerard Siggins celebrates the sport as he charts its success across the country and beyond.From its origins and early history to club games and the international stage, this lavishly illustrated book includes everything you could possibly want to know about Irish rugby and more.• Rules and history of the game• The four provinces• Unforgettable matches and tournaments• Legendary players

Objev podobné jako The Story of Irish Rugby - Siggins Gerard

The early medieval Scottish philosopher and theologian John Duns Scotus shook traditional doctrines of universality and particularity by arguing for a metaphysics of ‘formal distinction’. Hundreds of years later, why did the 19th-century poet and self-styled philosopher Gerard Manley Hopkins find this revolutionary teaching so appealing? John Llewelyn answers this question by casting light on various neologisms introduced by Hopkins and reveals how Hopkins endorses Scotus’ claim that being and existence are grounded in doing and willing.Drawing on modern responses to Scotus made by Heidegger, Peirce, Arendt, Leibniz, Hume, Reid, Derrida and Deleuze, Llewelyn’s own response shows why it would be a pity to suppose that the rewards of reading Scotus and Hopkins are available only to those who share their theological presuppositions.

Objev podobné jako Gerard Manley Hopkins and the Spell of John Duns Scotus - John ) Llewelyn

A Personal Growth Journal to Build Effective Habits “If you follow this simple process, I promise that you will see positive changes in your relationships and find a higher level of personal satisfaction in your life.” ―Sean Covey, author of The 7 Habits of Highly Effective Teens#1 New Release in Strategic Business PlanningHow do you manage your time and stay organized? Whether you’re struggling to stay motivated or are looking for new high-performance habits, The 7 Habits of Highly Effective People Guided Journal offers journal prompts, worksheets, and exercises to help you accomplish all your short and long term goals. Goal setting just got easier. When The 7 Habits of Highly Effective People was released as a card deck, audiences approached Stephen R. Covey’s time-tested principles in a whole new way. Now, this companion journal gives readers a chance to craft inspiration into action. Its concise format is accessible and easy to stick with. Each habit is broken down into a weekly format inspiring both beginners and seasoned 7 Habits readers to get motivated, build confidence, and boost inspiration and personal growth.Cultivate success, skill, and self-growth. Featuring thought-provoking prompts, worksheets, and self-development quotes that teach you how to achieve your ... Unknown localization key: "more"

Objev podobné jako The 7 Habits of Highly Effective People: Guided Journal - Sean Covey, Stephen R. Covey

A Personal Growth Journal to Build Effective Habits “If you follow this simple process, I promise that you will see positive changes in your relationships and find a higher level of personal satisfaction in your life.” ―Sean Covey, author of The 7 Habits of Highly Effective Teens#1 New Release in Strategic Business PlanningHow do you manage your time and stay organized? Whether you’re struggling to stay motivated or are looking for new high-performance habits, The 7 Habits of Highly Effective People Guided Journal offers journal prompts, worksheets, and exercises to help you accomplish all your short and long term goals. Goal setting just got easier. When The 7 Habits of Highly Effective People was released as a card deck, audiences approached Stephen R. Covey’s time-tested principles in a whole new way. Now, this companion journal gives readers a chance to craft inspiration into action. Its concise format is accessible and easy to stick with. Each habit is broken down into a weekly format inspiring both beginners and seasoned 7 Habits readers to get motivated, build confidence, and boost inspiration and personal growth.Cultivate success, skill, and self-growth. Featuring thought-provoking prompts, worksheets, and self-development quotes that teach you how to achieve your ... Unknown localization key: "more"

Objev podobné jako The 7 Habits of Highly Effective People: Guided Journal - Sean Covey, Stephen R. Covey

“Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you’ve never read Effective C++ and you think you know everything about C++, think again.” — Steve Schirripa, Software Engineer, Google “C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott’s deep insight and distinctive ability to impart knowledge.” — Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers’ practical approach to C++ describes the rules of thumb used by the experts — the things they almost always do or almost always avoid doing — to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been ... Unknown localization key: "more"

Objev podobné jako Effective C++ - Scott Meyers

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Objev podobné jako Ogilvy on Advertising - David Ogilvy

This book introduces an intriguing juxtaposition of "caring" alongside "effective", and it is a thought-provoking book. Including examples of early years leaders on their own reflective learning journeys, it provides a rich source of ideas for relational leadership that are firmly based in research and professional experience.′ - Professor Margaret Carr, University of Waikato, New Zealand Effective and caring leadership is an essential part of raising standards and increasing the quality of learning in early childhood settings. This book explains leadership practices that can make a positive difference to the provision offered and improve outcomes for both children and families. With theoretical, practical and research-informed perspectives, this book: Uses case studies to provide examples of effective leadership Integrates education and care with key practices in effective leadership Explores directional, collaborative, empowering and pedagogical leadership Offers readers opportunity to reflect upon their own leadership practices This is a key text for anyone studying Early Childhood, existing and aspiring leaders, graduate Early Years Leaders and those training to work in settings, schools and children’s services. Professor Iram Siraj is Professor of Early Childhood Education at the Institute of Education, University of London. Dr. Elaine Hallet is a Lecturer in Early Childhood Education ... Unknown localization key: "more"

Objev podobné jako Effective and Caring Leadership in the Early Years - Elaine Hallet, Iram Siraj

Over 3 million copies sold. Adapted from the New York Times bestseller The 7 Habits of Highly Effective People, The 7 Habits of Highly Effective Teens is the ultimate teenage success guide—now updated for the digital age.Imagine you had a roadmap—a step-by-step guide to help you get from where you are now, to where you want to be in the future. Your goals, your dreams, your plans…they’re all within reach. You just need the tools to help you get there. That’s what Sean Covey’s landmark book, The 7 Habits of Highly Effective Teens, has been to millions of teens: a handbook to self-esteem and success. Now updated for the digital age, this classic book applies the timeless principles of 7 Habits to the tough issues and life-changing decisions teens face. Covey provides a simple approach to help teens improve self-image, build friendships, resist peer pressure, achieve their goals, and appreciate their parents, as well as tackle the new challenges of our time, like cyberbullying and social media. In addition, this book is stuffed with cartoons, clever ideas, great quotes, and incredible stories about real teens from all over the world. Endorsed by high-achievers such as former 49ers quarterback Steve Young ... Unknown localization key: "more"

Objev podobné jako 7 Habits of Highly Effective Teens - Sean Covey

Kiehl's Gently Effective Blemish-Targeting Cleansing Paste, 125 ml, Čištění pleti pro ženy, Čisticí pasta s kyselinou salicylovou pro svěží pleť bez nedokonalostí Hledáte péči, která si poradí s nedokonalostmi, přebytečným mazem i nečistotami, ale vaši pleť přitom udrží v dokonalé rovnováze? Čisticí pasta na obličej Kiehl's Gently Effective Blemish-Targeting Cleansing Paste s kyselinou salicylovou, kaolinem a dřevěným uhlím účinně vyčistí póry, podpoří jemnou exfoliaci a pomůže předcházet vzniku nových pupínků. Zklidňující pupečník a hydratační glycerin zajistí, aby pleť zůstala hebká a bez pocitu pnutí. Navíc ho můžete využít hned na 3 způsoby – při každodenním čištění pleti, jako hloubkovou masku i pro lokální ošetření pupínků. Vlastnosti: redukuje nedokonalosti a pomáhá předcházet jejich opětovnému vzniku odstraňuje nečistoty, pohlcuje přebytečný kožní maz, posiluje pleť nezpůsobuje nepříjemné vysušování pleti lze ji používat 3 různými způsoby vhodná pro všechny typy pleti včetně citlivé Složení: kyselina salicylová (2 %) – odstraňuje odumřelé kožní buňky, předchází vzniku nových pupínků výtažek z pupečníku asijského a glycerin – posilují kožní bariéru a předchází vysušování pleti kaolín a dřevěné uhlí – odvádí z pleti přebytečnou mastnotu z 99 % biologicky odbouratelné bez syntetické parfemace veganské složení Jak používat: Čisticí pastu proti nedokonalostem Kiehl's Gently Effective Blemish-Targeting Cleansing Paste můžete ... Unknown localization key: "more"

Objev podobné jako Kiehl's Gently Effective Blemish-Targeting Cleansing Paste čisticí pasta na obličej 125 ml

Create and improve conversational AI with the latest patterns, best practices, and tools, including generative AI models.Conversational AI (CAI) tools are built to solve problems, but all-too-often they just end up causing pain for users–and developers! Effective Conversational AI reveals best practices and industry-tested techniques for creating chatbots and conversational AI tools that are reliable at an enterprise scale. With the tested ideas and examples in this book, you''ll learn to build chatbots that your customers and colleagues will actually want to use!In Effective Conversational AI you''ll learn how to: Create high-quality chatbots and other conversational AI experiences Plan for continuous improvement Generative AI solutions to improve quality, accuracy, and usability Evaluate user experience and business results An underperforming chatbot is a liability to your business, and many conversational AI systems fail to deliver the cost savings and customer experience they promise. Effective Conversational AI introduces continuous improvement practices that are vital for the constant betterment and evolution of CAI tools. IBM chatbot gurus Andrew Freed, Eniko Rozsa, and Cari Jacobs share the lessons they have learned from improving chatbots over 50 million chat interactions. Using modern generative AI and tried-and-tested classic approaches, you''ll learn to deliver high performance chatbots ... Unknown localization key: "more"

Objev podobné jako Effective Conversational AI - Andrew Freed

Effective medium-term planning is the ‘holy grail’ of planning. Once teachers are able to conceptualise learning over a longer period of time, they are empowered to achieve outstanding learning as part of their everyday teaching. This book explains why medium term plans are important and how to go about constructing them. Key coverage includes: Practical guidance to support teachers to build their own effective medium-term plans Examples of planning in action, exploring key principles that can be applied to your own practice Theoretical and practical justifications for the importance of medium-term planning Exploration of the links between raising attainment and effective medium-term planning This is essential reading for initial teacher education students on university-based and school-based courses preparing to teach in primary and secondary education, and early career teachers seeking to continue their professional learning.

Objev podobné jako Effective Medium-term Planning for Teachers - Lee Jerome, Marcus Bhargava

Turn meetings into the best part of your day with this actionable, step-by-step guide Brainstorming meetings. Team meetings. Stakeholder meetings. Zoom meetings. Hybrid meetings. Most of us are part of more meetings than we can even count. And how many of these meetings are actually productive and valuable? Running Effective Meetings For Dummies shows you how to plan, guide, and run a great meeting, whether you’re doing it face-to-face, fully virtual, or a combination of both. Authors Dr. Joseph Allen, industrial and organizational psychologist, and Emmy-award winning communications expert Karin Reed team up to walk you through the steps you need to take to make your next meeting your best one yet. You’ll learn about: The different kinds of meetings and what each is supposed to accomplishHow to prep for a great meeting and set the expectations of all the participantsHow to be an effective leader by guiding discussion during the actual meeting itselfEffective follow-up and evaluation to keep your momentum and continually improve your meetingsStop enduring meeting-fatigue and start making meetings the fun, productive, and engaging events they’re supposed to be. Grab a copy of Running Effective Meetings For Dummies today!

Objev podobné jako Running Effective Meetings For Dummies - Joseph A. Allen, Karin M. Reed

Developing and honing effective listening skills for trainee, new and existing police officers at all levels.Learning how to be an effective listener is one of the most vital communication skills for successful policing. Drawing on the authorÂ’s vast experience as a specialist frontline police officer, this book is informal and easy-to-understand, with a sprinkle of humour, making it highly readable and accessible. It introduces an effective, tried and tested model to guide difficult conversations and covers a range of key topics of relevance to operational policing, including issues connected with diversity and with suicide. Supported by academic research, including counselling theory, it provides real-life examples to demonstrate how the tools work in practice, and questions and exercises to encourage personal reflection.

Objev podobné jako Listening Skills for Effective Policing - Andy Fairie