how brands become icons d b holt

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America''s most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can''t be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the ... Unknown localization key: "more"

Objev podobné jako How Brands Become Icons - D. B. Holt

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Objev podobné jako How Brands Grow - Byron Sharp

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.

Objev podobné jako How Brands Grow 2 Revised Edition - Jenni Romaniuk, Bryon Sharp

LEGO ICONS chata podzimní zahrada 11372
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Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.In A History of Brands, you’ll explore:Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection ... Unknown localization key: "more"

Objev podobné jako A History of Brands - Richard Shear

Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfrey—all of them were struck. Why? What if they hadn''t been?Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking, 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four''s songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles inevitable due to their amazing, matchless talent?Maybe. It''s hard to imagine our world without its stars, icons, and celebrities. They are part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don''t and offers a new understanding of the roles played ... Unknown localization key: "more"

Objev podobné jako How to Become Famous - Cass R. Sunstein

“[How to Become a Successful Artist] goes straight to the business of being an artist... Resch’s book offers practical advice to remind readers that there’s a lot more to being an artist than just making art.” – ArtNewsThe must-have business guide for all artists, written by the leading specialist in the global art marketWritten for artists of all levels, ages and mediums the latest book from bestselling author Magnus Resch explores how artists can have a career in the field they love. He answers the most important questions including: How do I find gallery representation? How do I write an artist statement? How should I price my artworks? And what''s the best Instagram strategy? Case studies are drawn from interviews with leading experts and practitioners, including artists, gallerists, and curators. It''s an invaluable resource to explain the core business principles of being an artist and reveals how to make it in the art market. This must-have guide includes business advice from the art world''s leading experts, such as Hans Ulrich Obrist, Jeffrey Deitch, Simon de Pury, Mera & Don Rubell, Mr. Brainwash, Oscar Murillo, Sean Scully, Peter Halley, Kenny Scharf, Lucien Smith, Lisa Schiff, Julian Schnabel, Georgina Adam, Katherine Bernhardt, ... Unknown localization key: "more"

Objev podobné jako How To Become A Successful Artist

A practical guide to developing mermaid energies• 2022 Coalition of Visionary Resources Gold Award • Details how to connect to water as a living presence and develop personal and spiritual connections with fish and other aquatic animals • Explains how to embody the vibration of water in your energy field by integrating archetypes of water spirits and watery concepts such as empathy, unconditional love, eco-consciousness, and stillness • Shares the author’s personal experiences, beginning at age 10, with astral mermaids, water spirits, and other magical creatures Anyone can become a mermaid. To do so, you must develop the vibration of water in your energy field and learn to perceive as mermaids do. In this how-to guide, Elyrria Swann shares her personal experiences, beginning at age 10, with astral mermaids, water spirits, and other magical creatures and offers wisdom and practical lessons from the watery kingdom to reveal the path to becoming a mermaid. Swann details how to connect to water as a living presence and awaken to its magic, as she did as a child. Exploring how to develop mermaid energies, she shows how to make friends with fish and develop personal and spiritual connections with them and other aquatic ... Unknown localization key: "more"

Objev podobné jako How to Become a Mermaid - Elyrria Swann

What if you could change your life through investing in the stock market – without risking everything?Stock-picking is difficult – most lose in the long run. But it is also the best way to make life-altering returns in the markets. Justin Waite knows this from experience, having achieved 4,600% returns over the past 12 years buying and selling shares.Justin didn’t just experience profits and bull markets, though. He also survived a downturn and vicious bear market. In the process he discovered that, while there is no reward without risk, there are also powerful and overlooked things you can do to protect against outsized risk – without limiting your reward.This book shares his unique and proven investing methods in depth, so that you can achieve the same freedom and independence – starting today.Justin reveals:- the most common mistakes investors make, and why – and how to lastingly beat them- the kinds of companies most likely to provide the best rewards for the lowest risk – and how to efficiently identify them- the best times to invest in these companies – and how to move fast to secure your positions- a highly effective way of managing your portfolio to protect you from ... Unknown localization key: "more"

Objev podobné jako How to Become a Microcap Millionaire - Justin Waite

Stavebnice LEGO ICONS 11372 představuje detailní chatu obklopenou podzimní zahradou s barevnými stromy a sezónními květinami. Součástí jsou i lesní zvířátka jako veverka a červenka. Sada obsahuje 1102 dílků a je určena pro dospělé od 18 let.

• Přes 1100 dílků pro detailní stavbu
• Autentická podzimní atmosféra s lesními zvířátky
• Vhodné jako dekorace i relaxační aktivita
• Kvalitní zpracování v České republice

Objev podobné jako LEGO® ICONS 11372

Becoming a charity trustee allows you give back to a cause that you care passionately about, but the role could come with personal benefits too - boosting your health, happiness, confidence and career prospects. How To Become a Charity Trustee is a practical toolkit for charity trustee volunteering that gives clear guidance on how to get started.

Objev podobné jako How to become a charity trustee - Lynn Cadman

How to Become a More Effective CBT Therapist explores effective ways for therapists to move beyond competence to metacompetence , remaining true to the core principles of CBT while adapting therapeutic techniques to address the everyday challenges of real-world clinical work.

Objev podobné jako How to Become a More Effective CBT Therapist

In How to Become CEO, consultant Jeffrey Fox has written an insightful book of traits to develop for aspiring CEOs, or for anyone who wants to get ahead in business. Open this book to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five ''rules'' focuses on a specific action that should be taken, a trait that needs to be developed, or things to avoid. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. This is a book of hard-headed idealism that will empower you to develop leadership qualities: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self. Anyone looking to climb the corporate ladder will be grateful for Fox''s direct, pithy advice - the essentials to follow if you want to reach the top.

Objev podobné jako How To Become CEO - Jeffrey J. Fox

Collins Big Cat supports every primary child on their reading journey from phonics to fluency. Top authors and illustrators have created fiction and non-fiction books that children love to read. Book banded for guided and independent reading, there are reading notes in the back, comprehensive teaching and assessment support and ebooks available.This beautifully illustrated nonfiction book is a treat for any young reader who loves to sing and dance, or who dreams of acquiring a new and unusual skill.Told through the words of Mighty Glen Glen, a calypso singer, we’re introduced to the world of calypsos and learn what it takes to become a calypsonian. The books takes us through six steps to become a calypsonian, the final one being to perform the calypso in a stunning outfit. Winning the calypso crown would be the ultimate dream!

Objev podobné jako How to become a Calypsonian - Desryn Collins

Surprise yourself and reach higher! This book is based on real amateur games and shows you how an average club player can proceed through the ranks and reach Candidate Master level. Its a hard struggle, nothing comes for free and your path will be strewn with setbacks and disappointments. Just like in real life. Alex Dunne guides you in the more than 50 games that you will be playing and offers lots of practical, straightforward and effective advice. Slowly but surely, you will improve in all phases of the game: the opening, the middlegame and the endgame. Dunne explains when and how to activate your pieces and how to recognize and punish the errors your opponents are bound to make. At the end of the book, having absorbed these lessons, your experience, technique and confidence will have improved in such a way that your first win against a master will not come as a big surprise.

Objev podobné jako How to Become a Candidate Master - Alex Dunne

A hilarious fantasy adventure in which a young woman, who is stuck in a time loop, decides the best way to defend the kingdom from the Dark Lord is to become the Dark Lord herself. Davi has done this all before. She''s tried to be the hero and take down the all-powerful Dark Lord. A hundred times she''s rallied humanity and made the final charge. But the time loop always gets her in the end. Sometimes she''s killed quickly. Sometimes it takes a while. But she''s been defeated every time.This time? She''s done being the hero and done being stuck in this endless time loop. If the Dark Lord always wins, then maybe that''s who she needs to be. It''s Davi''s turn to play on the winning side.''A darkly comic delight of a novel'' Anthony Ryan''Twisty, pacey and full of reverent irreverence for fantasy. I can''t get enough'' Max Gladstone''A brash swords-and-satire romp that draws you into its rollicking adventure even as it pokes fun at the whole genre. Gamers in particular will appreciate the irreverent upending of classic roleplaying tropes'' James L. SutterTakes the old saying ''If you can''t beat ''em, join ''em,'' to the next level. A sarcastic, ... Unknown localization key: "more"

Objev podobné jako How to Become the Dark Lord and Die Trying - Django Wexler

Forensic psychology has grown significantly in recent years, with increasing numbers of professionals working in the field. But how do you qualify as a forensic psychologist, and what is the job really like? This is the first guide to a role we usually only see through the lens of television or film dramas. It provides an overview of what the job involves, the educational qualifications and training you will need to take, and what those first few years in the job are actually like. Including tips on how to make the most of opportunities available, the book also features testimonials from forensic psychologists currently working in the field, plus information on related careers paths.

Objev podobné jako How to Become a Forensic Psychologist - John Bailey, Dee Anand, Julie Harrower

Dale Carnegie''s famous confidence-boosting bestseller has transformed the personal and professional lives of millions around the world. Now it''s been fully revised and updated for the next generation of leaders. This new edition of the most influential self-help book of the last century has been updated under the care of Dale''s daughter, Donna, introducing changes that keep the book fresh for today''s readers, with priceless material restored from the original 1936 text.One of the best-known motivational guides in history, Dale Carnegie''s ground-breaking publication has sold tens of millions of copies, been translated into almost every known written language and helped countless people succeed.Carnegie''s rock-solid, experience-tested advice has remained relevant for generations because he addresses timeless questions about the art of getting along with people. How to Win Friends and Influence People teaches you:-How to communicate effectively-How to make people like you-How to increase your ability to get things done-How to get others to see your side-How to become a more effective leader-How to successfully navigate almost any social situation-And so much more!How to Win Friends and Influence People is a historic bestseller for one simple reason: its crucial life lessons, conveyed through engaging storytelling, have shown readers how to become ... Unknown localization key: "more"

Objev podobné jako How to Win Friends and Influence People - Dale Carnegie

Updated in 2022 for today’s readers, Dale Carnegie’s timeless bestseller How to Win Friends and Influence People is a classic that has improved and transformed the professional and personal and lives of millions.One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking book has sold tens of millions of copies, been translated into almost every known language, and has helped countless people succeed. Originally published during the depths of the Great Depression—and equally valuable during booming economies or hard times—Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their professional and personal lives. How to Win Friends and Influence People teaches you: -How to communicate effectively -How to make people like you -How to increase your ability to get things done -How to get others to see your side -How to become a more effective leader -How to successfully navigate almost any social situation -And so much more! Achieve your maximum potential with this updated version of a classic—a must-read for the 21st century.

Objev podobné jako How to Win Friends and Influence People - Dale Carnegie, Dr. Arthur R. Pell

In this fascinating survey of everything from how sounds become speech to how names work, David Crystal answers every question you might ever have had about the nuts and bolts of language in his usual highly illuminating way. Along the way we find out about eyebrow flashes, whistling languages, how parents teach their children to speak, how politeness travels across languages and how the way we talk show not just how old we are but where we’re from and even who we want to be.

Objev podobné jako How Language Works - David Crystal

Expand the book-sharing movement to your community with How to Build Your Very Own Little Free Library—your photo-illustrated, inspirational source for building tiny sharing libraries.Around the world, a community movement is underway featuring quaint landscape structures mounted on posts in front yards and other green spaces, as well as supported in large pots and other vessels outside homes and businesses on busy urban streets. They are evidence of the growing trend toward neighborhood organization, community outreach, and in some cases, a quiet protest against book bans.This movement has been popularized by Minnesota-based Little Free Library (LFL), whose members currently include 200,000 library stewards around the world who seek to build community togetherness and promote reading by sharing books among neighbors. LFL has inspired builders to use similar structures to share things like CDs, food, and seeds in the community.Produced in cooperation with the Little Free Library nonprofit organization and authored by professional carpenter Phil Schmidt, How to Build Your Very Own Little Free Library is the builder’s complete source of inspiration and how-to knowledge. This newly updated, information-packed guide features:A how-to for planning and designing your little sharing structureAn overview of building materials and tools11 complete plans for structures of ... Unknown localization key: "more"

Objev podobné jako How to Build Your Very Own Little Free Library - Philip Schmidt, Little Free Library

This introductory textbook invites students into the depths and riches of the Old Testament and shows the Old Testament''s relevance for Christian readers. Rising Latino evangelical Old Testament scholar Dominick Hernández demonstrates how to read Old Testament texts well and put the ancient written word into practice in our day and age.Hernández shows that four core commitments put readers on the right trajectory for reading and applying the Old Testament to their lives: (1) reading humbly, (2) reading successively, (3) reading entirely, and (4) reading deliberately. Students will learn how to become better readers of the text and how to read select Old Testament passages well, paying attention to how the biblical authors used rhetorical techniques to provoke readers to action.

Objev podobné jako Engaging the Old Testament – How to Read Biblical Narrative, Poetry, and Prophecy Well - Dominick S. Hernandez

A practical guide to outdoor skills and crafts, designed to coax kids away from their screens and discover how to become intrepid explorers.

Objev podobné jako How To Be An Explorer - Tiger Cox

Build your child’s reading confidence at home with books at the right levelFind out how to become an Ancient Egyptian in just a few stages with this fact-filled book from popular author and illustrator Scoular Anderson. From living off the land and cooking Egyptian food, to building inspiring pyramids and making mummies – all is revealed in this fun non-fiction guide.Copper/Band 12 books provide more complex plots and longer chapters that develop reading stamina.An information bookCurriculum Links: History: What can we find out about ancient Egypt from what has survived?This book has been quizzed for Accelerated Reader.

Objev podobné jako How to be an Ancient Egyptian - Scoular Anderson

Discover what it's really like to be a detective, and all of the other crime-fighting jobs, in this fascinating illustrated guide written by Detective Constable Alexandra Beever. Learn about how to become a detective, what kind of training a detective needs and what happens when a crime is reported.

Objev podobné jako How to be a Detective and Other Crime-Fighting Jobs - DC Alexandra Beever

Figurka - soška, postavička, sběratelská, výška 9 cm, materiál vinyl, nepohyblivá Funko POP! jsou čím dál populárnější malé vinylové figurky s ikonickým roztomilým vzhledem, který je charakterizován velkou hlavou a malým tělem postavičky. Poprvé byly představeny v roce 2010, kombinují tradiční výrobu sošek s moderními prvky a barvami a jsou uznávané i jako sběratelské předměty. Každý si v dnes už tisících figurek najde tu svoji, vyráběny jsou v mnoha různých tématech, jako jsou filmy, televizní seriály, hry, komiksy a další pop-kulturní ikony. I tato figurka, Funko POP! Icons Whitney Houston ((How Will I Know)), o výšce 9 cm se stane skvělým kouskem do vaší sbírky, či veselou hračkou pro vaše dítko. Klíčové přednosti figurky Funko POP! Icons Whitney Houston ((How Will I Know)) Figurka Funko přinese radost sběratelům Použitým materiálem je vinyl Funko POP! Icons Whitney Houston ((How Will I Know)) je dekorativní soška V balení obdržíte jednu figurku Figurka...

Objev podobné jako Funko POP! Icons Whitney Houston ((How Will I Know)) (889698613545)

First published in the mid 1960s, How Children Fail began an education reform movement that continues today. In his 1982 edition, John Holt added new insights into how children investigate the world, into the perennial problems of classroom learning, grading, testing, and into the role of the trust and authority in every learning situation. His understanding of children, the clarity of his thought, and his deep affection for children have made both How Children Fail and its companion volume, How Children Learn, enduring classics.

Objev podobné jako How Children Fail - John Holt

Hudební CD - Na 2CD a 2LP vychází výběr zásadních nahrávek zpěváka. John Kenneth Holt byl reggae zpěvák a skladatel z Jamajky, jenž se nejprve proslavil jako člen The Paragons. Později působil sólově. Podle statistik je nejúspěšnějším sólovým muzikantem legendárního labelu Trojan. Na 2CD a 2LP vychází výběr zásadních nahrávek zpěváka. John Kenneth Holt byl reggae zpěvák a skladatel z Jamajky, jenž se nejprve proslavil jako člen The Paragons. Později působil sólově. Podle statistik je nejúspěšnějším sólovým muzikantem legendárního labelu Trojan. Seznam stop 2CD CD1 John Holt - Help Me Make It Through the Night / John Holt - Pledging My Love / John Holt with Tommy McCook & The Supersonics - Stealing Stealing (aka Thief in the Night) / John Holt - My Heart Is Gone / John Holt - Looking Back / Jay & Joya - I'll Be Lonely / John Holt - I Wanna Dance (May I Have This Dance) / John Holt - Anymore / John Holt - I Want You Closer / John Holt - Morning of...

Objev podobné jako Holt John: Essential Artist Collection - John Holt (2xCD) - CD (4050538872323)

LP vinyl - Na 2CD a 2LP vychází výběr zásadních nahrávek zpěváka. John Kenneth Holt byl reggae zpěvák a skladatel z Jamajky, jenž se nejprve proslavil jako člen The Paragons. Později působil sólově. Podle statistik je nejúspěšnějším sólovým muzikantem legendárního labelu Trojan. Na 2CD a 2LP vychází výběr zásadních nahrávek zpěváka. John Kenneth Holt byl reggae zpěvák a skladatel z Jamajky, jenž se nejprve proslavil jako člen The Paragons. Později působil sólově. Podle statistik je nejúspěšnějším sólovým muzikantem legendárního labelu Trojan. Seznam stop 2LP LP1 A1 John Holt - Help Me Make It Through the Night / A2 John Holt - Pledging My Love / A3 John Holt with Tommy McCook & The Supersonics - Stealing Stealing (aka Thief in the Night) / A4 John Holt - My Heart Is Gone / A5 John Holt - Looking Back / A6 Jay & Joya - I'll Be Lonely / A7 John Holt - I Wanna Dance (May I Have This Dance) / B1 John Holt & Tommy McCook & The Supersonics -...

Objev podobné jako Holt John: Essential Artist Collection - John Holt (2xLP) - LP (4050538862454)

'This book will change the way you see the world and could change the world itself', CHRIS VAN TULLEKEN, BESTSELLING AUTHOR OF ULTRA-PROCESSED PEOPLE'Chaudhuri does a mighty job of showing how plastic came to take over our lives, and why we have repeatedly failed to curb it' , FINANCIAL TIMES'A must read for anyone who buys anything plastic', MICHAEL MOSS, PULITZER PRIZE-WINNING AUTHOR OF SALT, SUGAR, FAT'Eye-popping, engaging and rigorous', MIKE BERNERS-LEE, AUTHOR OF A CLIMATE OF TRUTH'As alarming as it is entertaining.... brilliant', HUGH FEARNLEY-WHITTINGSTALL, HOST OF WAR ON PLASTIC WITH ANITA AND HUGH Over the past seventy years, McDonald's, Coca-Cola, Procter & Gamble, Unilever and other consumer goods makers have harnessed single-use plastics to turbocharge their profits. They've poured billions of dollars into convincing us we need disposable diapers, cups, bags, bottles, shampoo in sachets and plastic-packaged ultra-processed foods.We were never clamouring for any of these items, but this shift towards disposability has fundamentally transformed our daily habits. Think of toddlers kept in disposable diapers for far longer than their parents wore cloth, our obsession with bottled water and our insatiable appetite for convenient snacks and coffee. While at first we shaped plastics, somewhere along the way, plastics ... Unknown localization key: "more"

Objev podobné jako Consumed: How Big Brands Got Us Hooked on Plastic - Saabira Chaudhuri

A book where John Holt uses anecdotal observations that question assumptions about how children acquire knowledge and learning skills.

Objev podobné jako How Children Learn - John Holt

Operation Market Garden was the name given to the US, UK and Polish airborne assault on the Arnhem, Nijmegen and Eindhoven bridges and the ill-fated 30 Corps advance to relieve the hard-pressed paras. While everyone knows that Arnhem was 'a bridge too far', few understand the true reasons for the catastrophic failure to link up. There have been numerous guide books to the fighting around Arnhem in particular but this is the first to tell the whole story as it happened. As the many thousands of satisfied Holt's Guide readers know, the authors have an uncanny knack of getting to the nub of the story, explaining the action clearly and directing the visitor to the key sites in order that he/she gets the most from any visit. With its full colour touring map The Holt's Battlefield Guide to Market Garden will prove as big a success as its forerunners, on both sides of the Atlantic and the Channel.

Objev podobné jako Major and Mrs Holt's Battlefield Guide: Operation Market Garden - Tonie Holt, Valmai Holt

From prolific metal guitarist and songwriter for Exodus (and formerly Slayer) Gary Holt comes a deeply personal memoir of his "destruction-laden" life, along with a firsthand account of the genesis of the Thrash Metal scene, from its origins in the Bay Area to its world domination. As the guitarist and primary songwriter of Exodus and one of the originators of heavy metal, Gary Holt watched as his peers—Metallica, Megadeth, Slayer, Anthrax—soared to superstardom. As his fellow artists amassed millions of fans and record sales, Exodus' albums received critical recognition and inspired generations of listeners—but struggled to reach the same heights of success, as the band was plagued by years of bad management, bad luck, and bad decisions. A Fabulous Disaster follows our narrator through the highest of highs and lowest of lows as he and his bandmates juggle major label contracts, MTV-sponsored tours and festivals, growing addictions to alcohol and meth, and the loss of key founding members. Ultimately, after the tragic death of one of his closest friends and former bandmates—Holt decides to save himself. Newly sober and determined to resurrect his career, he commits himself to Exodus, pushing the band to new heights. An "unadulterated odyssey through decades ... Unknown localization key: "more"

Objev podobné jako A Fabulous Disaster - Adem Tepedelen, Gary Holt

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help ... Unknown localization key: "more"

Objev podobné jako Brands in the Age of AI - Mark Kingsley

Major & Mrs Holt are the Formost experts on battlefield touring.

Objev podobné jako Major & Mrs Holt's Battle Map of The Normandy D-Day Landing Beaches (Map) - Tonie Holt, Valmai Holt

Major & Mrs Holt are the Formost experts on battlefield touring.

Objev podobné jako Major & Mrs Holt's Battle Map of Market Garden (Map) - Tonie Holt, Valmai Holt

Richard Holt has become a familiar face after opening his cafe at Melin Llynnon, Anglesey, and via the two S4C series - ''Anrhegion Melys Richard Holt'' and ''Yr Academi Felys''. In this volume he records his story, his upbringing on Anglesey, his work at some of London''s best restaurants and his return to his roots, and also presents a feast of outstanding, mouth-watering recipes.

Objev podobné jako Y Dewin Melys - Richard Holt, Fy Stori, a Ryseitiau - Richard Holt

''Frantically wacky and wilfully confusing ... gratifyingly clever and very amusing'' - Mail on Sunday''Frothy, fast and funny'' - Scotland on SundayJ.W. Wells seemed to be a respectable establishment, but the company now paying Paul Carpenter''s salary is in fact a deeply sinister organisation with a mighty peculiar management team. Paul thought he was getting the hang of it (particularly when he fell head over heels for his strangely alluring colleague Sophie), but death is never far away when you work at J.W. Wells. Unlike the stapler - that''s always going awol. Our lovestruck hero is about to discover that custard is definitely in the eye of the beholder. And that it really stings.Tom Holt''s exceedingly comic fantasies are populated with evil goblins, annoying sprites and people like us. However, it''s not always possible to tell the difference.The third book to follow the hilarious adventures of Paul Carpenter - Tom Holt at his inventive best.Books by Tom Holt:Walled Orchard SeriesGoatsongThe Walled OrchardJ.W. Wells & Co. SeriesThe Portable DoorIn Your DreamsEarth, Air, Fire and CustardYou Don''t Have to Be Evil to Work Here, But It HelpsThe Better MousetrapMay Contain Traces of MagicLife, Liberty and the Pursuit of SausagesYouSpace SeriesDoughnutWhen It''s A ... Unknown localization key: "more"

Objev podobné jako Earth, Air, Fire And Custard - Tom Holt

(Reference). From 1929 through 1961 Gibson, Inc. of Kalamazoo, MI produced over 30 brands of musical instruments that did not carry the Gibson name. Many of these brands may be familiar, with names such as Recording King, National and Washburn, while many others are brands that only a handful of avid Gibsonites will know, such as Werlein Leader, Grinnell, Truett, and many more. This book is a complete guide to all of the other brands Gibson produced, complete with detailed descriptions, photos and rare examples of existing instruments from collectors around the world. If you''re hoping to find that diamond in the rough at the local garage sale, this guide will familiarize you with even the most obscure brands Gibson made for more than three decades.

Objev podobné jako The Other Brands of Gibson - Paul Fox

The Somme is the epicenter for most people in the study of the First World War from a UK and Commonwealth perspective. Today the landscape and terrain are dedicated to the soldiers that fought and died there and Major and Mrs. Holt''s Pocket Guide to the Somme has been put together to take you around the area.This book, part of a new series of guides, is designed conveniently in a small size, for those who have only limited time to visit, or who are simply interested in as an introduction to the historic battlefields, whether on the ground or from an armchair. They contain selections from the Holts'' more detailed guides of the most popular and accessible sites plus hand tourist information, capturing the essential features of the Battles.The book contains many full color maps and photographs and detailed instructions on what to see and where to visit.

Objev podobné jako Major and Mrs Holt's Pocket Battlefield Guide to the Somme 1918 - Tonie Holt, Valmai Holt

''Tom Holt''s comic fantasy is a great, uplifting read, fit to grace any reader''s book collection'' - Waterstones Books Quarterly''Holt''s quirky characters and whimsical voice successfully infuse life into this entertaining romantic comedy'' - Publishers WeeklyIt touches all our lives; our triumphs and tragedies, our proudest achievements, our most traumatic disasters. Alloyed of love and fear, death and fire and the inscrutable acts of the gods, insurance is indeed the force that binds the universe together.Hardly surprising, therefore, that Frank Carpenter, one of the foremost magical practitioners of our age, felt himself irresistibly drawn to it. Until, that is, he met Jane, a high-flying corporate heroine with an annoying habit of falling out of trees and getting killed. Repeatedly.It''s not long before Frank and Jane find themselves face to face with the greatest enigma of our times: When is a door not a door? When it''s a mousetrap.A madcap comic fantasy from one of Britain''s funniest writers.Books by Tom Holt:Walled Orchard SeriesGoatsongThe Walled OrchardJ.W. Wells & Co. SeriesThe Portable DoorIn Your DreamsEarth, Air, Fire and CustardYou Don''t Have to Be Evil to Work Here, But It HelpsThe Better MousetrapMay Contain Traces of MagicLife, Liberty and the Pursuit of SausagesYouSpace SeriesDoughnutWhen ... Unknown localization key: "more"

Objev podobné jako The Better Mousetrap - Tom Holt

''Satisfying and entertaining.'' - RT Book Reviews''Entertaining.... Holt has a zany humor that will appeal to fans of Terry Pratchett and Christopher Moore.'' - Library JournalA HAPPY WORKFORCE, IT IS SAID, IS A PRODUCTIVE WORKFORCE.Try telling that to an army of belligerent goblins. Or the Big Bad Wolf. Or a professional dragon slayer. Who is looking after their well-being? Who gives a damn about their intolerable working conditions, lack of adequate health insurance, and terrible coffee in the canteen?Thankfully, with access to an astonishingly diverse workforce and limitless natural resources, maximizing revenue and improving operating profit has never really been an issue for the one they call ''the Wizard.'' Until now.Because now a perfectly good business model-based on sound fiscal planning, entrepreneurial flair, and only one or two of the infinite parallel worlds that make up our universe-is about to be disrupted by a young man not entirely aware of what''s going on.There''s also a slight risk that the fabric of reality will be torn to shreds. You really do have to be awfully careful with these things.A story of overlords, underlings and inhuman resources, The Outsorcerer''s Apprentice isthe hilarious new novel from comic fantasist Tom Holt.Books by Tom Holt: ... Unknown localization key: "more"

Objev podobné jako The Outsorcerer's Apprentice - Tom Holt

''Frantically wacky and wilfully confusing ... gratifyingly clever and very amusing'' - MAIL ON SUNDAY''Frothy, fast and funny'' - SCOTLAND ON SUNDAYColin Hollinghead is a young man going nowhere fast. Working for his dad might have seemed like a good idea at the time, but starting at the bottom in the widget-making industry has somehow lost its appeal. And now the business is in trouble. At least his father has a plan to turn things round - a new work force that will improve profit margins and secure the company''s future for eternity. The deal looks great on paper, but they do say that the devil is in the detail - and the old rogue certainly seems to be involved in some capacity. Colin needs help. Perhaps his new friend from J.W. Wells & Co. (Practical and Effective Magicians, Sorcerers and Supernatural Consultants) can help. Sparkling with wit and oozing charm, Tom Holt''s new comic caper will delight his readers and prove once and for all that going to work can actually be hell.And now the business is in trouble. At least his father has a plan to turn things round - a new work force that will improve profit ... Unknown localization key: "more"

Objev podobné jako You Don't Have To Be Evil To Work Here, But It Helps - Tom Holt

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker''s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company''s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald''s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work ... Unknown localization key: "more"

Objev podobné jako Building Strong Brands - David A. Aaker

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently

Objev podobné jako Living Brands - Chris Farmer

Přineste do svého každodenního života novou úroveň stylu s crossbody taškou Caterpillar B. HOLT. Taška je vybavena kapsou na 7” tablet, EVA pěnovými kapsami a praktickým organizérem. Taška má kroužek na klíče a kapsy na psací potřeby pro maximální uspořádání. Zadní kapsa a horní madlo přidávají na praktičnosti, zatímco nastavitelný a zároveň odnímatelný ramenní popruh umožní nosit tašku podle vašich preferencí. Užijte si funkčnost a styl s crossbody taškou B. HOLT ještě dnes!

Objev podobné jako CATERPILLAR B. HOLT Crossbody taška, černá, velikost

This guide book covers the present-day battlefield, and the actions that took place on and immediately behind the D-Day beaches, and Major and Mrs Holt's Pocket Guide to Normandy has been put together to take you around the area.This book, part of a new series of guides, is designed conveniently in a small size, for those who have only limited time to visit, or who are simply interested in as an introduction to the historic battlefields, whether on the ground or from an armchair. They contain selections from the Holts' more detailed guide of the most popular and accessible sites plus handy tourist information, capturing the essential features of the Battles.The book contains many full colour maps and photographs and detailed instructions on what to see and where to visit.

Objev podobné jako Major & Mrs Holt's Pocket Battlefield Guide to Normandy Landing Beaches - Major and Mrs Holt

How small children begin to read, write, count, and investigate the world, without being taughtThe essence of John Holt''s insight into learning and small children is captured in Learning All The Time. This delightful book by the influential author of How Children Fail and How Children Learn shows how children learn to read, write, and count in their everyday life at home and how adults can respect and encourage this wonderful process. For human beings, he reminds us, learning is as natural as breathing. John Holt''s wit, his gentle wisdom, and his infectious love of little children bring joy to parent and teacher alike.

Objev podobné jako Learning All The Time - John Holt

''A definite must for all fans of comic fantasy'' - ENIGMA''Wacky humour bubbles through the polished narrative ... Holt doesn''t skimp on the flashes of brilliance'' - SFXEver been offered a promotion that seems too good to be true? You know - the sort they''d be insane to be offering to someone like you. The kind where you snap their arm off to accept, then wonder why all your long-serving colleagues look secretly relieved, as if they''re off some strange and unpleasant hook ...It''s the kind of trick that deeply sinister companies like J.W. Wells & Co. pull all the time. Especially with employees who are too busy mooning over the office intern to think about what they''re getting into. And it''s why, right about now, Paul Carpenter is wishing he''d paid much less attention to the gorgeous Melze, and rather more to a little bit of job description small-print referring to ''pest'' control ...Books by Tom Holt:Walled Orchard SeriesGoatsongThe Walled OrchardJ.W. Wells & Co. SeriesThe Portable DoorIn Your DreamsEarth, Air, Fire and CustardYou Don''t Have to Be Evil to Work Here, But It HelpsThe Better MousetrapMay Contain Traces of MagicLife, Liberty and the Pursuit of SausagesYouSpace SeriesDoughnutWhen It''s A ... Unknown localization key: "more"

Objev podobné jako In Your Dreams - Tom Holt

''Holt is, as usual, absurd, funny, and light-handed enough with the completely ridiculous bits to keep the story moving, assuring that the reader doesn''t actually notice how bizarre the story has become, or how tangled the mystery is, until it''s nearly done.'' - Booklist''Uniquely twisted . . . cracking gags.'' - GuardianThere are all kinds of products. The good ones. The bad ones. The ones that stay in the garage mouldering for years until your garden gnome makes a home out of them. Most are harmless if handled properly, even if they do contain traces of peanuts. But some are not. Not the ones that contain traces of magic.Chris Popham wasn''t paying enough attention when he talked to his SatNav. Sure, she gave him directions, never backtalked him, and always led him to his next spot on the map with perfect accuracy. She was the best thing in his life. So was it really his fault that he didn''t start paying attention when she talked to him? In his defence, that was her job. But when ''Take the next right'' turned into ''Excuse me,'' that was when the real trouble started. Because sometimes a SatNav isn''t a SatNav. Sometimes it''s ... Unknown localization key: "more"

Objev podobné jako May Contain Traces Of Magic - Tom Holt

''Uniquely twisted . . . cracking gags'' - Guardian''Holt doesn''t skimp on the flashes of brilliance'' - SFX''Clever, funny, tirelessly inventive'' - Christopher MooreWINTER IS COMING, SO WHY NOT GET AWAY FROM IT ALL?Being the Dark Lord and Prince of Evil is not as much fun as it sounds, particularly if you are a basically decent person. King Mordak is just such a person. Technically he''s more goblin than person, but the point is that he is really keen to be a lot less despicable than his predecessors. Not that the other goblins appreciate Mordak''s attempts to redefine the role. Why should they when his new healthcare program seems designed to actually extend life expectancy, and his efforts to end a perfectly reasonable war with the dwarves appear to have become an obsession? With confidence in his leadership crumbling, what Mordak desperately needs is a distraction. Perhaps some of these humans moving to the Realm in search of great homes at an affordable price will be able to help? An Orc on the Wild Side is the latest comic masterpiece from one of the funniest writers in fantasy.Books by Tom Holt: J.W. Wells & Co. Series The Portable Door In ... Unknown localization key: "more"

Objev podobné jako An Orc on the Wild Side - Tom Holt