business analytics global edition james evans

A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today s organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students skills in the program and basic understanding of fundamental concepts.

Objev podobné jako Business Analytics, Global Edition - James Evans

For international finance courses. Authoritative, comprehensive coverage of contemporary international finance Multinational Business Finance trains the leaders of tomorrow s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have embedded real-world mini-cases throughout, applying the chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketplace. It takes a closer look at the types of organizations that permeate the arena, and the competition, opportunities and challenges global businesses face today. Hallmark features of this title Boost critical-thinking skills Global Finance in Practice boxes highlight how real firms and managers deal with the complexity of executing global business deals in a changing marketplace. Mini-Cases explore many of the edgier debates rising between global business, social policy and corporate social responsibility. 250 End-of-Chapter Problems assess students understanding. Proven pedagogical tools The authors use the Impossible Trinity as a unifying theoretical link across multiple subjects and chapters. A student-friendly writing style, structured presentation of material, and delivery of critical elements in a shorter framework aid student learning. A running case on a hypothetical Ireland-based firm provides a cohesive framework for the multifaceted globalization process. New and updated features of this title An introduction of new concepts and components in global business today NEW: Material examines how the changing structure of the global foreign exchange market is posing challenges for private players and public regulators and overseers. REVISED: Chapter 4 on corporate governance, including elements of ownership, financial objectives, and the growing role of activist investors, has been revised. Of special note is the growth of stakeholder capitalism and its multiple objective framework as compared to stockholder wealth maximization. NEW: In depth examination of the motivations, methods and metrics associated with currency manipulation is included. A new mini-case looks at whether China is or isn t a currency manipulator. NEW: Discussions of emerging market regimes, many recognizing they are trade-dependent economies in search of currency stability in lieu of attracting other capital account elements such as foreign direct investment, is included. EXPANDED: Coverage of international taxation places emphasis on the constantly changing US tax rates and rules. REVISED: The chapter on foreign direct investment and political risk has been revised to reflect the growing use of restrictions on convertibility, transferability, and the possibility of repudiation or expropriation.

Objev podobné jako Multinational Business Finance, Global Edition - Arthur Stonehill, Michael Moffett, David Eiteman

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For two-semester business statistics courses. Relevant statistical methods that empower individuals to make effective, data-informed business decisions Business Statistics, 4th Edition, by Sharpe, Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice, by covering relevant and real-life statistical methods that help business students make good, data-driven decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on stats in the context of real business issues, with an emphasis on analysis and understanding over computation, the text helps students to be analytical, prepares them to make better business decisions, and shows them how to effectively communicate results. MyLab Statistics is not included. Students, if MyLab Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Statistics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Statistics MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Business Statistics, Global Edition - Richard De Veaux, Paul Velleman, Norean Sharpe

For introductory business courses. A focus on the practical skills and important developments in business Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. Theyâ ™re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today. New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. Students also see how entrepreneurs are putting into practice the concepts theyâ ™re learning about.

Objev podobné jako Business Essentials -- Global Edition - Ricky Griffin, Ronald Ebert

For business communication courses. Sharpen your professional communication skills Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping students hone and develop essential communication skills. The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

Objev podobné jako Excellence in Business Communication, Global Edition - Courtland Bovee, John Thill

Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA s Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout. The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.

Objev podobné jako Basic Business Statistics -- Global Edition - David Levine, Mark Berenson, Kathryn Szabat, David Stephan

Business Math is a practical, thorough guide that empowers you to manage your personal and business finances. Based on the premise that everyone needs to understand how to manage money, it offers a rare deep dive into topics not always taught in a classroom setting. Its conversational tone, real-world examples and abundant case studies keep complicated topics understandable and engaging. A wealth of learning aids like How To, Stop and Check, Tip, Did You Know? and many more help you master and retain concepts. The 12th Edition offers expanded Excel templates and exercises. It is revised substantially to keep applications and data current, update tax procedures and tables, incorporate new trends and laws, and much more. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Objev podobné jako Business Math -- Global Edition - Cheryl Cleaves, Margie Hobbs, Jeffrey Noble

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors⠙ long tradition of teaching this complex subject through a layered approach in a ⠜top-down manner.⠝ The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The 8th Edition has been updated to reflect the most important and exciting recent advances in networking, including software-defined networking (SDN) and the rapid adoption of 4G/5G networks and the mobile applications they enable.

Objev podobné jako Computer Networking: A Top-Down Approach, Global Edition - James Kurose, Keith Ross

For introductory courses (freshman and sophomore courses) in Digital Signal Processing and Signals and Systems. Text may be used before the student has taken a course in circuits. DSP First and its accompanying digital assets are the result of more than 20 years of work that originated from, and was guided by, the premise that signal processing is the best starting point for the study of electrical and computer engineering. The DSP First approach introduces the use of mathematics as the language for thinking about engineering problems, lays the groundwork for subsequent courses, and gives students hands-on experiences with MATLAB. The 2nd Edition features three new chapters on the Fourier Series, Discrete-Time Fourier Transform, and the The Discrete Fourier Transform as well as updated labs, visual demos, an update to the existing chapters, and hundreds of new homework problems and solutions.

Objev podobné jako Digital Signal Processing First, Global Edition - James McClellan, Ronald Schafer, Mark Yoder

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text s vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you ll explore tools, then learn from various organizations experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager. The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today s analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and ⠜data for good.⠝

Objev podobné jako Business Intelligence, Analytics, Data Science, and AI, Global Edition - Dursun Delen, Ramesh Sharda, Efraim Turban

Gain an understanding of the international business markets like a professional using this bestselling text. International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes. With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student. If you would like to purchase the physical text and MyLab® Management, search for; 9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText. Package consists of: 9781292403274 International Business, Global Edition, 17th Edition 9781292403427 International Business, Global Edition, 17th Edition MyLab® Management 9781292419961 International Business, Global Edition, 17th Edition Pearson eText MyLab® Management is not included. Students, if MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States.

Objev podobné jako International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning⠔also known as data mining or predictive analytics⠔is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This fourth edition of Machine Learning for Business Analytics also includes: An expanded chapter on deep learningA new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniquesEnd-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presentedA companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Objev podobné jako Machine Learning for Business Analytics - Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Kuber R. Deokar

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: ⠢ Analytics in Practice vignettes show how data and analytics have been applied in real organisations ⠢ Video interviews with industry professionals bring examples to life ⠢ A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

Objev podobné jako Business Analytics - Mary Ellen Gordon

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning â ”also known as data mining or data analyticsâ ” is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This is the second R edition of Machine Learning for Business Analytics. This edition also includes: A new co-author, Peter Gedeck, who brings over 20 years of experience in machine learning using RAn expanded chapter focused on discussion of deep learning techniquesA new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniquesEnd-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presentedA companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Objev podobné jako Machine Learning for Business Analytics - Peter Gedeck, Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Inbal Yahav

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making. Key features include: ⠢ Clear signalling of introductory, intermediate and advanced content ⠢ An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data ⠢ Motivational cases throughout showing how the theory relates to real life ⠢ A wide variety of end-of-chapter exercises to test your understanding of the topics covered ⠢ Online examples and datasets to help you master your analytics skills through hands-on learning Lecturers also have  access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank. Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).

Objev podobné jako Business Analytics - James Abdey

MACHINE LEARNING FOR BUSINESS ANALYTICS An up-to-date introduction to a market-leading platform for data analysis and machine learning Machine Learning for Business Analytics: Concepts, Techniques, and Applications with JMP Pro, 2nd ed. offers an accessible and engaging introduction to machine learning. It provides concrete examples and case studies to educate new users and deepen existing usersâ ™ understanding of their data and their business. Fully updated to incorporate new topics and instructional material, this remains the only comprehensive introduction to this crucial set of analytical tools specifically tailored to the needs of businesses. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with JMP Pro, 2nd ed. readers will also find: Updated material which improves the bookâ ™s usefulness as a reference for professionals beyond the classroomFour new chapters, covering topics including Text Mining and Responsible Data ScienceAn updated companion website with data sets and other instructor resources: www.jmp.com/dataminingbookA guide to JMP Pro s new features and enhanced functionality Machine Learning for Business Analytics: Concepts, Techniques, and Applications with JMP Pro, 2nd ed. is ideal for students and instructors of business analytics and data mining classes, as well as data science practitioners and professionals in data-driven industries.

Objev podobné jako Machine Learning for Business Analytics - Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Muralidhara Anandamurthy, Mia L. Stephens

Now in its fifth edition, Powell and Baker s Business Analytics: The Art of Modeling with Spreadsheets provides students and business analysts with the technical knowledge and skill needed to develop real expertise in business modeling. In this book, the authors cover spreadsheet engineering, management science, and the modeling craft. The briefness accessibility of this title offers opportunities to integrate other materials â “such as cases -into the course. It can be used in any number of courses or departments where modeling is a key skill.

Objev podobné jako Business Analytics - Kenneth R. Baker, Stephen G. Powell

Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

Objev podobné jako Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition - Courtland Bovee, John Thill

For courses in Business Statistics. A classic text for accuracy and statistical precision. Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple ⠜canned⠝ applications. This text is also at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions. The eighth edition of this book has been revised and updated to provide students with improved problem contexts for learning how statistical methods can improve their analysis and understanding of business and economics. Available with MyStatLab. MyStatLab courses use the rock solid Pearson MathXL technology for online tutorial and homework exercises that regenerate algorithmically for unlimited practice and mastery. MyStatLab courses also include essay questions that can be assigned for online tests and quizzes and other resources designed specifically to help students succeed in Statistics. Use this proven technology to help you and your students succeed. Visit mystatlab.com for more information.

Objev podobné jako Statistics for Business and Economics, Global Edition - Betty Thorne, William Carlson, Paul Newbold

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject s theoretical background, building on the philosophy that applications should drive the theory, not the other way around. The latest edition maintains the focus on currency, focusing on empirical analysis and incorporating real-world questions and data by using results directly relevant to the applications. The text contextualises the study of Econometrics with a comprehensive introduction and review of economics, data, and statistics before proceeding to an extensive regression analysis studying the different variables and regression parameters. With a large data set increasingly used in Economics and related fields, a new chapter dedicated to Big Data will help you learn more about this growing and exciting area. Sharing a variety of resources and tools to help your understanding and critical thinking of the topics introduced, such as General Interest boxes, or end-of-chapter, and empirical exercises and summaries, this industry-leading text will help you acquire a sophisticated knowledge of this fascinating subject. Reach every student by pairing this text with Pearson MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab® personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab Economics search for: 9781292264561 Introduction to Econometrics, 4th Edition, Global Edition with MyLab Economics Package consists of: 9781292264455 Introduction to Econometrics, 4th Edition, Global Edition 9781292264516 Introduction to Econometrics, 4th Edition, Global Edition MyLab Economics 9780136879787 Introduction to Econometrics, 4th Edition, Global Edition Pearson eText Pearson MyLab® Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab® Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Introduction to Econometrics, Global Edition - Mark Watson, James Stock

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292070148) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Objev podobné jako International Business, Global Edition - Michael Pustay, Ricky Griffin

A balanced, global approach to economic theory and policy applications International Economics: Theory and Policy, Global Edition, 12th Edition by Paul Krugman, Maurice Obstfeld, and Marc Melitz, provides an engaging, balanced coverage of the key concepts of international theory and policy, from theory to practice. Divided into two halves, the first half is devoted to trading and the second half to monetary questions. The text provides a comprehensive introduction to theory and events, as well as detailed coverage of the actual policies put into place. This latest edition is thoroughly updated and revised, highlighting important economic developments on a theoretical and practical level, with many updates focusing on the recent COVID-19 pandemic experience and its implications on the global economy. Further updates include: A study of the latest trends on import competition from developing countries ⠓ and especially case studies regarding China and the U.S. ⠓ China trade tensions. A discussion of the impact of Brexit. A study of the relationship between money supply and prices, illustrating the recent hyperinflation in Venezuela as an example. An array of useful features, case studies and examples in the text will equip you with the intellectual tools necessary to understand the changing world economy and the economic implications of global interdependence. Reach every student by pairing this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab®Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics search for: 9781292409856 International Economics: Theory and Policy, Global Edition, 12th Edition with MyLab Economics Package consists of: 9781292409719 Theory and Policy, Global Edition, 12th Edition 9781292409733 Theory and Policy, Global Edition, 12th Edition MyLab® Economics 9781292409849 Theory and Policy, Global Edition, 12th Edition Pearson eText Pearson MyLab® Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako International Economics: Theory and Policy, Global Edition - Paul Krugman, Marc Melitz, Maurice Obstfeld

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:⠯ 9781292403694⠯Management Information Systems, Global Edition, 17th⠯Edition plus MyLab⠯MIS⠯with Pearson eText. Package consists of:⠯ 9781292403281 Management Information Systems, Global Edition, 17th Edition 9781292403601 Management Information Systems, Global Edition, 17th Edition MyLab®MIS 9781292417752 Management Information Systems, Global Edition, 17th Edition Pearson eText MyLab®MIS is not included. If MyLab is a recommended component, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition.

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Math personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Math, search for: 9781292351353 Linear Algebra and Its Applications, Global Edition, 6th edition plus MyLab Math with Pearson eText. Package consists of: 9781292351216 Corporate Finance, Global Edition, 5th Edition 9781292351285 Corporate Finance, Global Edition, 5th Edition MyLab® Math with Pearson eText MyLab® Math is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

For courses in Retail Management. A contemporary text that helps students thrive in todayâ ™s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in todayâ ™s retailing industry.

Objev podobné jako Retail Management, Global Edition - Barry Berman, Patrali Chatterjee, Joel Evans

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketingâ ™s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Gain a strong foundation in the principles of economics and learn to apply them successfully in real-life scenarios. Economics of Money, Banking and Financial Markets, 13th edition, Global Edition, by Frederic S. Mishkin, brings a fresh perspective to the major questions surrounding financial policy. Drawing on his experience as former Governor of the Federal Reserve, Mishkin brings a unique viewpoint to the subject. The text guides you with helpful insights through topics covering the monetary policy process, the regulation and supervision of the financial system, and the internalisation of financial markets. The 13th edition comes packed with new examples, additional insight boxes and revised in-chapter content, making it an excellent aid for courses on money and banking or general economics. This authoritative text will ensure you are equipped with the tools to make successful decisions in both your personal and professional life. Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. Combining trusted content with digital tools, MyLab Economics personalises the learning experience and improves student results. If you would like to purchase the physical text and MyLab® Economics, search for: 9781292409603⠯Economics of Money, Banking and Financial Markets, Global Edition, 13th⠯Edition plus MyLab⠯Economics⠯with Pearson eText. Package consists of:⠯ 9781292409481 Economics of money main title 13th Edition 9781292409504 MyLab® Economics 9781292409580 Economics of money 13th Edition Pearson eText MyLab®Economics is not included. If MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team has worked with educators around the world to include content relevant to students outside the United States.

Objev podobné jako Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin

Gain a strong foundation in the theory and practice of Behavioural Neuroscience with this comprehensive text. Foundations of Behavioral Neuroscience, 10th edition, Global Edition, by Neil R. Carlson and Melissa A. Birkett, offers a concise yet comprehensive introduction to behavioural neuroscience. Incorporating a good balance of human and animal studies, the authors expertly guide you through the subject helping you grasp the key concepts. The text ensures you are well equipped with strong theoretical knowledge, but also teaches you how to apply theory and research findings to real life, as well as how to better understand your own behaviour. The 10th edition brings with it fresh perspectives from new co-author Melissa Birkett, as well as incorporating the latest studies in this rapidly changing field. Additions to this version include a new chapter on movement added in response to faculty feedback. Perfect for courses in Physiological Psychology or Biopsychology, this text will equip you with the skills to excel in your course. Organise your students learning and improve results with the Revel® Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience ⠔ anytime, anywhere, on any device. If you would like to purchase the Revel® version of this text, search for: 9781292349565 Revel for Foundations of Behavioural Neuroscience, Global Edition, Instant Access.

Objev podobné jako Foundations of Behavioral Neuroscience, Global Edition - Melissa Birkett, Neil Carlson

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell s vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new features that introduce content, interactive tools, and activities aiming to help you organise a vast amount of information and make complex concepts more accessible, engaging, and exciting. Well-known for strategically integrating text and artwork, the textbook encourages you to build your individual learning skills and the confidence to participate in group discussions and assignments, inviting you to an active process of inquiry and learning. Hallmark and new features include: Chapter Openers: A question answered with a clear, simple image to help you visualise and remember concepts as you move through the chapter. Evolution sections: A focus on the evolutionary aspects of the chapter material, ending with questions and writing assignments. Key Concepts: Provide anorganisation of the framework for each chapter, reinforcing your understanding of the topics. Science in the Classroom: Annotated journal articles from the American Association for the Advancement of Science (AAAS). With engaging content and a plethora of digital and interactive tools, this leading textbook is the trusted course solution in the field, ensuring you get a pedagogical yet enjoyable learning experience. You can now review sample pages from the text here.

Objev podobné jako Biology: A Global Approach, Global Edition - Lisa Urry, Steven Wasserman, Rebecca Orr, Peter Minorsky, Neil Campbell, Michael Cain

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses. The five key principles for the foundations of finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to studentsâ ™ (at all levels) math and numerical skills. As with previous editions, the 10th Edition, Global Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Revised and updated, the text features new lecture videos, financial thinking, user feedback, and changes inspired by the passage of the Tax Cuts and Jobs Act of 2017 in the United States of America, so students are well equipped to effectively deal with financial problems in an ever-changing financial environment. MyLab Finance is not included. Students, if MyLab Finance is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Finance should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Finance MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Foundations of Finance, Global Edition - John Martin, Arthur Keown, J. Petty

Unparalleled breadth and depth of object-oriented programming concepts The Deitelsâ ™ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th Edition presents updated coverage of Java SE 8 and new Java SE 9 capabilities, including JShell, the Java Module System, and other key Java 9 topics. [Java How to Program, Early Objects, 11th Edition also is available.]

Objev podobné jako Java How to Program, Late Objects, Global Edition - Harvey Deitel, Paul Deitel

For core auditing courses. An integrated, up-to-date approach to auditing and assurance services Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor s decision-making processâ ”whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing environment, such as the United Kingdom s Financial Reporting Council highlighting a lack of skepticism as a major concern; the challenges of auditing crypto-assets; and the debate over climate-related risk assessment, to illustrate the nature and amount of evidence gathering needed at each engagement. Using key audit decisionsâ ”like establishing the objectives in a given audit area; identifying the risks related to the engagement; determining the evidence needed; and evaluating the evidence obtainedâ ”as its foundation, this text equips students with the skills to successfully conduct an audit according to internationally recognized financial reporting frameworks. The 18th Edition, Global Edition, contains the latest standards and codes as well as new data analysis and sample CPA-style questions to prepare students for the actual exam.

Objev podobné jako Auditing and Assurance Services, Global Edition - Alvin Arens, Randal Elder, Mark Beasley, Chris Hogan

Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout. With a range of learning features across its chapters, this title will give you the necessary skills to gain a clearer and deeper understanding of today s events. Also available/ Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics, search for: 9781292433707 Economics, 14th Edition plus MyLab Economics with Pearson eText. Package consists of: 9781292433639 Economics, 14th Edition 9781292433646 Economics, 14th Edition MyLab® Economics 9781292433684 Economics, 14th Edition Pearson eText MyLab® Economics is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Economics, Global Edition - Michael Parkin

Understand the fundamental practices of modern software engineering. Software Engineering, 10th Edition, Global Edition, by Ian Sommerville, provides you with a solid introduction to the crucial subject of software programming and development. As computer systems have come to dominate our technical growth in recent years, they have also come to permeate the foundations of the world s major industries. This text lays out the fundamental concepts of this vast, constantly growing subject area in a clear and comprehensive manner. The book aims to teach you, the innovators of tomorrow, how to create software that will make our world a better, safer, and more advanced place to live. Sommerville s experience in system dependability and systems engineering guides you through the text using a traditional, plan-based approach that also incorporates novel agile methods. This 10th edition contains new information that highlight various technological updates in recent years, providing you with highly relevant and current information. With new case studies and updated chapters on topics like service-oriented software, this edition ensures your studies keep pace with today s business world. Incorporating an updated structure and a host of learning features to enhance your studies, this text contains all the tools you need to excel.

Objev podobné jako Software Engineering, Global Edition - Ian Sommerville

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Word Study offers a developmental approach, providing teachers with the resources to implement word study instruction aligned to studentsâ ™ needs at every stage of their development, from kindergarten to junior secondary. The features of words that students learn in spelling enhance their reading skills, just as reading illuminates their spelling, vocabulary and writing. The awareness and appreciation of how students construct this knowledge empowers teachers to both advocate for developmental instruction and help students succeed in literacy learning. This approach gets results and stands in sharp contrast to most spelling programs that ask students to memorise rules and words. Systematic, teacher-directed and student-centred, this seminal text, now in its seventh edition, is underpinned by an evidence-based approach and academic rigour that makes this text a practical and engaging way for teachers to study word features, sound, pattern and meaning with students. The spelling inventories enable teachers to assess and then track student progress, while word sorts and word study games foster critical thinking by involving students in discussion, analysis and reflection. Accompanying the print book is the companion website for Word Study, an online tool that provides educators with a way to engage students in interactive word study. Features include automatically scored spelling inventories, interactive word sorts, printable game templates and data reporting and oversight for grouping and assistance to monitor student progress. There are five stage-specific word sort companions for Word Study for Phonics, Vocabulary and Spelling Instruction. All books have been adapted for Australian classrooms with British English spelling and Australian pronunciation. All titles are available in print and as eBooks. Sample pages Preview sample pages from Word Study for Phonics, Vocabulary and Spelling Instruction, 7th Edition, Global Edition at the following link: https://www.pearson.com/en-au/schools/media/ct3bjxgw/words-their-way_word-study-for-phonics-vocabulary-and-spelling-7e_sample.pdf

Objev podobné jako Word Study: for Phonics, Vocabulary, and Spelling Instruction, Global Edition, 7th edition - Donald Bear, Shane Templeton, Marcia Invernizzi, Francine

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

Objev podobné jako Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

Exam Board: SQA Level: Higher Subject: Business Management First Teaching: August 2018 First Exam: May 2019Get your best grade with comprehensive course notes and advice from Scotland s top experts, fully updated for the latest changes to SQA Higher assessment. How to Pass Higher Business Management Second Edition contains all the advice and support you need to revise successfully for your Higher exam. It combines an overview of the course syllabus with advice from a top expert on how to improve exam performance, so you have the best chance of success.- Revise confidently with up-to-date guidance tailored to the latest SQA assessment changes - Refresh your knowledge with comprehensive, tailored subject notes- Prepare for the exam with top tips and hints on revision techniques- Get your best grade with advice on how to gain those vital extra marks

Objev podobné jako How to Pass Higher Business Management, Second Edition - Craig McLeod

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a â ˜critical incidentsâ ™ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: ⠢ Big data ⠢ Analytics â ¢ Managing emerging technologies and decision-making ⠢ Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructorâ ™s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. Â

Objev podobné jako Management Decision-Making, Big Data and Analytics - David Pauleen, Simone Gressel, Nazim Taskin

Develop a core understanding of the concepts of modern computer science Computer Science: An Overview, 13th edition, Global Edition, by J. Glenn Brookshear, and Dennis Brylow, is written for students from all backgrounds, giving you a bottom-up, concrete-to-abstract foundation in the subject. Its broad coverage encourages a practical and realistic understanding of computer science, covering all the major concepts. The book s broad background exposes beginning computer science students to the breadth of the subject they plan to major in and teaches students from other backgrounds how to relate to the technical society in which they live. Learn in a flexible way with independent chapters you can study in any order with full-colour design to help you engage with the information. The text also uses Python to provide programming tools for exploration and experimentation in your learning. This 13th edition has been corrected and updated in each chapter to refine your learning experience. With more than 1,000 questions and exercises, the book trains your thinking skills with useful chapter review problems and contains questions surrounding social issues to reinforce core concepts. This text is comprehensive and highly accessible, making it ideal for undergraduate studies in computer science. This title has a Companion Website.

Objev podobné jako Computer Science: An Overview, Global Edition - Dennis Brylow, J. Brookshear

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills theyâ ™ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Human Resource Management, Global Edition - Gary Dessler

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Objev podobné jako Consumer Behavior, Global Edition - Michael Solomon, Cristel Russell

For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand whatâ ™s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The Ninth Edition, Global Edition, further illustrates microeconomicsâ ™ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions. Pearson MyLabTM Economics not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. Pearson MyLabTM Economics is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Microeconomics, Global Edition - Robert Pindyck, Daniel Rubinfeld

Get a solid understanding of the major concepts in microbiology with a textbook t hat offers cutting-edge research findings, powerful tools, and visuals. Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, offering powerful, accurate, yet accessible content surrounding the basic concepts of microbiology. The text guides you through the six major themes of microbiology â ” Evolution, Cell Structure and Function, Metabolic Pathways, Information Flow and Genetics, Microbial Systems, and the Impact of Microorganisms â ” as outlined by the American Society for Microbiology Conference on Undergraduate Education (ASMCUE). Following a modern robust approach, the book supports your knowledge of the genomics and other omics maze - concepts that are fundamental to the field and have transformed and revolutionised microbiology. Furthermore, it provides concrete examples of how powerful tools have allowed microbiologists to probe deeper and further into the microbial world than ever before.

Objev podobné jako Brock Biology of Microorganisms, Global Edition - Daniel Buckley, W. Sattley, Michael Madigan, Jennifer Aiyer, David Stahl

Thist itle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate-level business courses that coverthe skills of negotiation. Delve into the mind and heart of the negotiator to enhance yournegotiation skills The Mind and Heart of the Negotiator isdedicated to individuals who want to improve their ability to negotiateâ ”whetherin multimillion-dollar business deals or personal interactions. This textexplains what to do and what to avoid at the bargaining table, facilitated byan integration of theory, scientific research, and real-world application.The 7th Edition contains new and updated exercises,statistics, and examples from business, politics, and personal life spanningthe globe to illustrate effective, as well as ineffective, negotiation skills.Armed with these, students will be ready to improve their relational as well aseconomic outcomes.

Objev podobné jako Mind and Heart of the Negotiator, The, Global Edition - Leigh Thompson

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

The effectiveness of a good strategy well implemented determines a business future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company s overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.

Objev podobné jako The Economist: Business Strategy 3rd edition - Jeremy Kourdi

Kniha - autor David Grant; Robert McLarty, 88 stran, anglicky, brožovaná bez přebalu lesklá An updated edition of Oxford's best-selling business English course. Retain the organization and key features of the original editions, including the systematic coverage of basic language structures and skills, combining these with new contexts, exercises, listening material, and communication activities using North American English. Include new contexts focusing on a wide range of international organizations and individuals, providing up-to-date content and a less Anglo-centric approach. Feature completely new audio recordings with predominantly North American voices, but include a wide range of non-native accents. Updated Teachers Books and Workbooks, plus an interactive MutliROM, providing a flexible package for blended learning solutions, including grammar, vocabulary, expressions and extra listening practice.

Objev podobné jako Business Basic International Edition Workbook (978-0-945777-7-9)