digital signal processing first global edition james mcclellan ronald schafer mark yoder

For introductory courses (freshman and sophomore courses) in Digital Signal Processing and Signals and Systems. Text may be used before the student has taken a course in circuits. DSP First and its accompanying digital assets are the result of more than 20 years of work that originated from, and was guided by, the premise that signal processing is the best starting point for the study of electrical and computer engineering. The DSP First approach introduces the use of mathematics as the language for thinking about engineering problems, lays the groundwork for subsequent courses, and gives students hands-on experiences with MATLAB. The 2nd Edition features three new chapters on the Fourier Series, Discrete-Time Fourier Transform, and the The Discrete Fourier Transform as well as updated labs, visual demos, an update to the existing chapters, and hundreds of new homework problems and solutions.

Objev podobné jako Digital Signal Processing First, Global Edition - James McClellan, Ronald Schafer, Mark Yoder

A significant revision of a best-selling text for the introductory digital signal processing course.This book presents the fundamentals of discrete-time signals, systems, and modern digital processing and applications for students in electrical engineering, computer engineering, and computer science.The book is suitable for either a one-semester or a two-semester undergraduate level course in discrete systems and digital signal processing. It is also intended for use in a one-semester first-year graduate-level course in digital signal processing.

Objev podobné jako Digital Signal Processing - John G. Proakis, Dimitris K. Manolakis

For core auditing courses. An integrated, up-to-date approach to auditing and assurance services Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor s decision-making processâ ”whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing environment, such as the United Kingdom s Financial Reporting Council highlighting a lack of skepticism as a major concern; the challenges of auditing crypto-assets; and the debate over climate-related risk assessment, to illustrate the nature and amount of evidence gathering needed at each engagement. Using key audit decisionsâ ”like establishing the objectives in a given audit area; identifying the risks related to the engagement; determining the evidence needed; and evaluating the evidence obtainedâ ”as its foundation, this text equips students with the skills to successfully conduct an audit according to internationally recognized financial reporting frameworks. The 18th Edition, Global Edition, contains the latest standards and codes as well as new data analysis and sample CPA-style questions to prepare students for the actual exam.

Objev podobné jako Auditing and Assurance Services, Global Edition - Alvin Arens, Randal Elder, Mark Beasley, Chris Hogan

For introductory business courses. A focus on the practical skills and important developments in business Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. Theyâ ™re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today. New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. Students also see how entrepreneurs are putting into practice the concepts theyâ ™re learning about.

Objev podobné jako Business Essentials -- Global Edition - Ricky Griffin, Ronald Ebert

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors⠙ long tradition of teaching this complex subject through a layered approach in a ⠜top-down manner.⠝ The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The 8th Edition has been updated to reflect the most important and exciting recent advances in networking, including software-defined networking (SDN) and the rapid adoption of 4G/5G networks and the mobile applications they enable.

Objev podobné jako Computer Networking: A Top-Down Approach, Global Edition - James Kurose, Keith Ross

A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today s organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students skills in the program and basic understanding of fundamental concepts.

Objev podobné jako Business Analytics, Global Edition - James Evans

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:⠯ 9781292403694⠯Management Information Systems, Global Edition, 17th⠯Edition plus MyLab⠯MIS⠯with Pearson eText. Package consists of:⠯ 9781292403281 Management Information Systems, Global Edition, 17th Edition 9781292403601 Management Information Systems, Global Edition, 17th Edition MyLab®MIS 9781292417752 Management Information Systems, Global Edition, 17th Edition Pearson eText MyLab®MIS is not included. If MyLab is a recommended component, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition.

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject s theoretical background, building on the philosophy that applications should drive the theory, not the other way around. The latest edition maintains the focus on currency, focusing on empirical analysis and incorporating real-world questions and data by using results directly relevant to the applications. The text contextualises the study of Econometrics with a comprehensive introduction and review of economics, data, and statistics before proceeding to an extensive regression analysis studying the different variables and regression parameters. With a large data set increasingly used in Economics and related fields, a new chapter dedicated to Big Data will help you learn more about this growing and exciting area. Sharing a variety of resources and tools to help your understanding and critical thinking of the topics introduced, such as General Interest boxes, or end-of-chapter, and empirical exercises and summaries, this industry-leading text will help you acquire a sophisticated knowledge of this fascinating subject. Reach every student by pairing this text with Pearson MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab® personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab Economics search for: 9781292264561 Introduction to Econometrics, 4th Edition, Global Edition with MyLab Economics Package consists of: 9781292264455 Introduction to Econometrics, 4th Edition, Global Edition 9781292264516 Introduction to Econometrics, 4th Edition, Global Edition MyLab Economics 9780136879787 Introduction to Econometrics, 4th Edition, Global Edition Pearson eText Pearson MyLab® Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab® Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Introduction to Econometrics, Global Edition - Mark Watson, James Stock

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketingâ ™s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Word Study offers a developmental approach, providing teachers with the resources to implement word study instruction aligned to studentsâ ™ needs at every stage of their development, from kindergarten to junior secondary. The features of words that students learn in spelling enhance their reading skills, just as reading illuminates their spelling, vocabulary and writing. The awareness and appreciation of how students construct this knowledge empowers teachers to both advocate for developmental instruction and help students succeed in literacy learning. This approach gets results and stands in sharp contrast to most spelling programs that ask students to memorise rules and words. Systematic, teacher-directed and student-centred, this seminal text, now in its seventh edition, is underpinned by an evidence-based approach and academic rigour that makes this text a practical and engaging way for teachers to study word features, sound, pattern and meaning with students. The spelling inventories enable teachers to assess and then track student progress, while word sorts and word study games foster critical thinking by involving students in discussion, analysis and reflection. Accompanying the print book is the companion website for Word Study, an online tool that provides educators with a way to engage students in interactive word study. Features include automatically scored spelling inventories, interactive word sorts, printable game templates and data reporting and oversight for grouping and assistance to monitor student progress. There are five stage-specific word sort companions for Word Study for Phonics, Vocabulary and Spelling Instruction. All books have been adapted for Australian classrooms with British English spelling and Australian pronunciation. All titles are available in print and as eBooks. Sample pages Preview sample pages from Word Study for Phonics, Vocabulary and Spelling Instruction, 7th Edition, Global Edition at the following link: https://www.pearson.com/en-au/schools/media/ct3bjxgw/words-their-way_word-study-for-phonics-vocabulary-and-spelling-7e_sample.pdf

Objev podobné jako Word Study: for Phonics, Vocabulary, and Spelling Instruction, Global Edition, 7th edition - Donald Bear, Shane Templeton, Marcia Invernizzi, Francine

For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The textâ ™s teaching and learning resources include an Instructorâ ™s Manual, PowerPoint lecture slides, and Test Bank, as well as study resources for students. Teaching and Learning Experience: Provides a strong foundation in the core fundamentals of digital technology. Covers basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. Offers a full-color design, effective chapter organization, and clear writing that help students grasp complex concepts.

Objev podobné jako Digital Fundamentals, Global Edition - Thomas Floyd

A balanced, global approach to economic theory and policy applications International Economics: Theory and Policy, Global Edition, 12th Edition by Paul Krugman, Maurice Obstfeld, and Marc Melitz, provides an engaging, balanced coverage of the key concepts of international theory and policy, from theory to practice. Divided into two halves, the first half is devoted to trading and the second half to monetary questions. The text provides a comprehensive introduction to theory and events, as well as detailed coverage of the actual policies put into place. This latest edition is thoroughly updated and revised, highlighting important economic developments on a theoretical and practical level, with many updates focusing on the recent COVID-19 pandemic experience and its implications on the global economy. Further updates include: A study of the latest trends on import competition from developing countries ⠓ and especially case studies regarding China and the U.S. ⠓ China trade tensions. A discussion of the impact of Brexit. A study of the relationship between money supply and prices, illustrating the recent hyperinflation in Venezuela as an example. An array of useful features, case studies and examples in the text will equip you with the intellectual tools necessary to understand the changing world economy and the economic implications of global interdependence. Reach every student by pairing this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab®Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics search for: 9781292409856 International Economics: Theory and Policy, Global Edition, 12th Edition with MyLab Economics Package consists of: 9781292409719 Theory and Policy, Global Edition, 12th Edition 9781292409733 Theory and Policy, Global Edition, 12th Edition MyLab® Economics 9781292409849 Theory and Policy, Global Edition, 12th Edition Pearson eText Pearson MyLab® Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako International Economics: Theory and Policy, Global Edition - Paul Krugman, Marc Melitz, Maurice Obstfeld

Gain an understanding of the international business markets like a professional using this bestselling text. International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes. With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student. If you would like to purchase the physical text and MyLab® Management, search for; 9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText. Package consists of: 9781292403274 International Business, Global Edition, 17th Edition 9781292403427 International Business, Global Edition, 17th Edition MyLab® Management 9781292419961 International Business, Global Edition, 17th Edition Pearson eText MyLab® Management is not included. Students, if MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States.

Objev podobné jako International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Math personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Math, search for: 9781292351353 Linear Algebra and Its Applications, Global Edition, 6th edition plus MyLab Math with Pearson eText. Package consists of: 9781292351216 Corporate Finance, Global Edition, 5th Edition 9781292351285 Corporate Finance, Global Edition, 5th Edition MyLab® Math with Pearson eText MyLab® Math is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

Objev podobné jako Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, Global Edition - Courtland Bovee, John Thill

Gain a strong foundation in the principles of economics and learn to apply them successfully in real-life scenarios. Economics of Money, Banking and Financial Markets, 13th edition, Global Edition, by Frederic S. Mishkin, brings a fresh perspective to the major questions surrounding financial policy. Drawing on his experience as former Governor of the Federal Reserve, Mishkin brings a unique viewpoint to the subject. The text guides you with helpful insights through topics covering the monetary policy process, the regulation and supervision of the financial system, and the internalisation of financial markets. The 13th edition comes packed with new examples, additional insight boxes and revised in-chapter content, making it an excellent aid for courses on money and banking or general economics. This authoritative text will ensure you are equipped with the tools to make successful decisions in both your personal and professional life. Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. Combining trusted content with digital tools, MyLab Economics personalises the learning experience and improves student results. If you would like to purchase the physical text and MyLab® Economics, search for: 9781292409603⠯Economics of Money, Banking and Financial Markets, Global Edition, 13th⠯Edition plus MyLab⠯Economics⠯with Pearson eText. Package consists of:⠯ 9781292409481 Economics of money main title 13th Edition 9781292409504 MyLab® Economics 9781292409580 Economics of money 13th Edition Pearson eText MyLab®Economics is not included. If MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team has worked with educators around the world to include content relevant to students outside the United States.

Objev podobné jako Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin

ncludes both print and digital versions of the Workbook. Provides valuable extra practice to prepare for the B2 First exam.

Objev podobné jako Ready for First (4th edition) Workbook + Digital Workbook with Audio with key - Holmes Lucy

Super Minds is back and is super charged! From the same renowned author team, the second edition is thoroughly updated, enhanced and ready to teach your students so much more than English. Aligned to the Cambridge Life Competencies Framework, the course has a particular focus on developing critical and creative thinking skills, as well as three key cognitive control functions for young learners. Students enjoy exciting adventures with the intrepid characters, with creative projects, authentic CLIL projects and extensive skills practice along the way to B1. The second edition is supported by a comprehensive and enriching digital package in Cambridge One, including big screen style animations and Practice Extra for home use. Herbert Puchta and his team possess a deep understanding of the learning needs of Primary students, as well as profound knowledge of classroom practice and the challenges faced by teachers. Watch Herbert Puchta giving us a glimpse behind the scenes of the creation of Super Minds Second Edition. The Cambridge Life Competencies Framework underpins the creative and critical thinking strands of Super Minds Second Edition. The framework examines social, emotional and cognitive skills at different stages of the learning journey. Super Minds is much loved by millions of learners in over 70 countries. Since its publication, we have carried out extensive research to find out what teachers and learners love about the course, and what could be updated and made even better. Power your students learning all the way towards B1 with the wealth of audio digital content, including exciting adventure stories worthy of the big screen! Children will love learning grammar with the Language Focus sections and videos featuring the hilarious characters Penny the Penguin, Greg the Gecko and Leo the Leopard. Brand new CLIL content throughout the course is designed to mirror topics students will be studying in their first language. Documentary-style videos help to bring this content to life. All the teaching and learning materials are easily accessible, on any device, on our digital platform. The Teacher s Pack gives you Presentation Plus, test generator and a range of resources. Students have Practice Extra - a motivational learning path with bite-sized original activities, games and brain breaks along the way. Workbook with Digital Pack The Workbook, now full colour for the second edition, correlates page by page with the Student’s Book, making it easy to use both books in class. The Workbook also includes a code for students to access the Digital Pack, including Practice Extra. Digital Pack Practice Extra includes: Online activities which consolidate the classroom learning, as well as animations and interactive games to engage students. Brain Break activities designed to aid motivation and help recharge the brain.

Objev podobné jako Super Minds Workbook with Digital Pack Level 2, 2nd Edition - Herbert Puchta

Super Minds is back and is super charged! From the same renowned author team, the second edition is thoroughly updated, enhanced and ready to teach your students so much more than English. Aligned to the Cambridge Life Competencies Framework, the course has a particular focus on developing critical and creative thinking skills, as well as three key cognitive control functions for young learners. Students enjoy exciting adventures with the intrepid characters, with creative projects, authentic CLIL projects and extensive skills practice along the way to B1. The second edition is supported by a comprehensive and enriching digital package in Cambridge One, including big screen style animations and Practice Extra for home use. Herbert Puchta and his team possess a deep understanding of the learning needs of Primary students, as well as profound knowledge of classroom practice and the challenges faced by teachers. Watch Herbert Puchta giving us a glimpse behind the scenes of the creation of Super Minds Second Edition. The Cambridge Life Competencies Framework underpins the creative and critical thinking strands of Super Minds Second Edition. The framework examines social, emotional and cognitive skills at different stages of the learning journey. Super Minds is much loved by millions of learners in over 70 countries. Since its publication, we have carried out extensive research to find out what teachers and learners love about the course, and what could be updated and made even better. Power your students learning all the way towards B1 with the wealth of audio digital content, including exciting adventure stories worthy of the big screen! Children will love learning grammar with the Language Focus sections and videos featuring the hilarious characters Penny the Penguin, Greg the Gecko and Leo the Leopard. Brand new CLIL content throughout the course is designed to mirror topics students will be studying in their first language. Documentary-style videos help to bring this content to life. All the teaching and learning materials are easily accessible, on any device, on our digital platform. The Teacher s Pack gives you Presentation Plus, test generator and a range of resources. Students have Practice Extra - a motivational learning path with bite-sized original activities, games and brain breaks along the way. Workbook with Digital Pack The Workbook, now full colour for the second edition, correlates page by page with the Student’s Book, making it easy to use both books in class. The Workbook also includes a code for students to access the Digital Pack, including Practice Extra. Digital Pack Practice Extra includes: Online activities which consolidate the classroom learning, as well as animations and interactive games to engage students. Brain Break activities designed to aid motivation and help recharge the brain.

Objev podobné jako Super Minds Workbook with Digital Pack Level 1, 2nd Edition - Herbert Puchta

Super Minds is back and is super charged! From the same renowned author team, the second edition is thoroughly updated, enhanced and ready to teach your students so much more than English. Aligned to the Cambridge Life Competencies Framework, the course has a particular focus on developing critical and creative thinking skills, as well as three key cognitive control functions for young learners. Students enjoy exciting adventures with the intrepid characters, with creative projects, authentic CLIL projects and extensive skills practice along the way to B1. The second edition is supported by a comprehensive and enriching digital package in Cambridge One, including big screen style animations and Practice Extra for home use. Herbert Puchta and his team possess a deep understanding of the learning needs of Primary students, as well as profound knowledge of classroom practice and the challenges faced by teachers. Watch Herbert Puchta giving us a glimpse behind the scenes of the creation of Super Minds Second Edition. The Cambridge Life Competencies Framework underpins the creative and critical thinking strands of Super Minds Second Edition. The framework examines social, emotional and cognitive skills at different stages of the learning journey. Super Minds is much loved by millions of learners in over 70 countries. Since its publication, we have carried out extensive research to find out what teachers and learners love about the course, and what could be updated and made even better. Power your students learning all the way towards B1 with the wealth of audio digital content, including exciting adventure stories worthy of the big screen! Children will love learning grammar with the Language Focus sections and videos featuring the hilarious characters Penny the Penguin, Greg the Gecko and Leo the Leopard. Brand new CLIL content throughout the course is designed to mirror topics students will be studying in their first language. Documentary-style videos help to bring this content to life. All the teaching and learning materials are easily accessible, on any device, on our digital platform. The Teacher s Pack gives you Presentation Plus, test generator and a range of resources. Students have Practice Extra - a motivational learning path with bite-sized original activities, games and brain breaks along the way. Workbook with Digital Pack The Workbook, now full colour for the second edition, correlates page by page with the Student’s Book, making it easy to use both books in class. The Workbook also includes a code for students to access the Digital Pack, including Practice Extra. Digital Pack Practice Extra includes: Online activities which consolidate the classroom learning, as well as animations and interactive games to engage students. Brain Break activities designed to aid motivation and help recharge the brain.

Objev podobné jako Super Minds Workbook with Digital Pack Level 3, 2nd Edition - Herbert Puchta

Super Minds is back and is super charged! From the same renowned author team, the second edition is thoroughly updated, enhanced and ready to teach your students so much more than English. Aligned to the Cambridge Life Competencies Framework, the course has a particular focus on developing critical and creative thinking skills, as well as three key cognitive control functions for young learners. Students enjoy exciting adventures with the intrepid characters, with creative projects, authentic CLIL projects and extensive skills practice along the way to B1. The second edition is supported by a comprehensive and enriching digital package in Cambridge One, including big screen style animations and Practice Extra for home use. Herbert Puchta and his team possess a deep understanding of the learning needs of Primary students, as well as profound knowledge of classroom practice and the challenges faced by teachers. Watch Herbert Puchta giving us a glimpse behind the scenes of the creation of Super Minds Second Edition. The Cambridge Life Competencies Framework underpins the creative and critical thinking strands of Super Minds Second Edition. The framework examines social, emotional and cognitive skills at different stages of the learning journey. Super Minds is much loved by millions of learners in over 70 countries. Since its publication, we have carried out extensive research to find out what teachers and learners love about the course, and what could be updated and made even better. Power your students learning all the way towards B1 with the wealth of audio digital content, including exciting adventure stories worthy of the big screen! Children will love learning grammar with the Language Focus sections and videos featuring the hilarious characters Penny the Penguin, Greg the Gecko and Leo the Leopard. Brand new CLIL content throughout the course is designed to mirror topics students will be studying in their first language. Documentary-style videos help to bring this content to life. All the teaching and learning materials are easily accessible, on any device, on our digital platform. The Teacher s Pack gives you Presentation Plus, test generator and a range of resources. Students have Practice Extra - a motivational learning path with bite-sized original activities, games and brain breaks along the way. Workbook with Digital Pack The Workbook, now full colour for the second edition, correlates page by page with the Student’s Book, making it easy to use both books in class. The Workbook also includes a code for students to access the Digital Pack, including Practice Extra. Digital Pack Practice Extra includes: Online activities which consolidate the classroom learning, as well as animations and interactive games to engage students. Brain Break activities designed to aid motivation and help recharge the brain.

Objev podobné jako Super Minds Workbook with Digital Pack Level 4, 2nd Edition - Herbert Puchta

Gain a strong foundation in the theory and practice of Behavioural Neuroscience with this comprehensive text. Foundations of Behavioral Neuroscience, 10th edition, Global Edition, by Neil R. Carlson and Melissa A. Birkett, offers a concise yet comprehensive introduction to behavioural neuroscience. Incorporating a good balance of human and animal studies, the authors expertly guide you through the subject helping you grasp the key concepts. The text ensures you are well equipped with strong theoretical knowledge, but also teaches you how to apply theory and research findings to real life, as well as how to better understand your own behaviour. The 10th edition brings with it fresh perspectives from new co-author Melissa Birkett, as well as incorporating the latest studies in this rapidly changing field. Additions to this version include a new chapter on movement added in response to faculty feedback. Perfect for courses in Physiological Psychology or Biopsychology, this text will equip you with the skills to excel in your course. Organise your students learning and improve results with the Revel® Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience ⠔ anytime, anywhere, on any device. If you would like to purchase the Revel® version of this text, search for: 9781292349565 Revel for Foundations of Behavioural Neuroscience, Global Edition, Instant Access.

Objev podobné jako Foundations of Behavioral Neuroscience, Global Edition - Melissa Birkett, Neil Carlson

For international finance courses. Authoritative, comprehensive coverage of contemporary international finance Multinational Business Finance trains the leaders of tomorrow s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have embedded real-world mini-cases throughout, applying the chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketplace. It takes a closer look at the types of organizations that permeate the arena, and the competition, opportunities and challenges global businesses face today. Hallmark features of this title Boost critical-thinking skills Global Finance in Practice boxes highlight how real firms and managers deal with the complexity of executing global business deals in a changing marketplace. Mini-Cases explore many of the edgier debates rising between global business, social policy and corporate social responsibility. 250 End-of-Chapter Problems assess students understanding. Proven pedagogical tools The authors use the Impossible Trinity as a unifying theoretical link across multiple subjects and chapters. A student-friendly writing style, structured presentation of material, and delivery of critical elements in a shorter framework aid student learning. A running case on a hypothetical Ireland-based firm provides a cohesive framework for the multifaceted globalization process. New and updated features of this title An introduction of new concepts and components in global business today NEW: Material examines how the changing structure of the global foreign exchange market is posing challenges for private players and public regulators and overseers. REVISED: Chapter 4 on corporate governance, including elements of ownership, financial objectives, and the growing role of activist investors, has been revised. Of special note is the growth of stakeholder capitalism and its multiple objective framework as compared to stockholder wealth maximization. NEW: In depth examination of the motivations, methods and metrics associated with currency manipulation is included. A new mini-case looks at whether China is or isn t a currency manipulator. NEW: Discussions of emerging market regimes, many recognizing they are trade-dependent economies in search of currency stability in lieu of attracting other capital account elements such as foreign direct investment, is included. EXPANDED: Coverage of international taxation places emphasis on the constantly changing US tax rates and rules. REVISED: The chapter on foreign direct investment and political risk has been revised to reflect the growing use of restrictions on convertibility, transferability, and the possibility of repudiation or expropriation.

Objev podobné jako Multinational Business Finance, Global Edition - Arthur Stonehill, Michael Moffett, David Eiteman

Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA s Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout. The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.

Objev podobné jako Basic Business Statistics -- Global Edition - David Levine, Mark Berenson, Kathryn Szabat, David Stephan

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses. The five key principles for the foundations of finance Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to studentsâ ™ (at all levels) math and numerical skills. As with previous editions, the 10th Edition, Global Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Revised and updated, the text features new lecture videos, financial thinking, user feedback, and changes inspired by the passage of the Tax Cuts and Jobs Act of 2017 in the United States of America, so students are well equipped to effectively deal with financial problems in an ever-changing financial environment. MyLab Finance is not included. Students, if MyLab Finance is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Finance should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Finance MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Foundations of Finance, Global Edition - John Martin, Arthur Keown, J. Petty

Unparalleled breadth and depth of object-oriented programming concepts The Deitelsâ ™ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th Edition presents updated coverage of Java SE 8 and new Java SE 9 capabilities, including JShell, the Java Module System, and other key Java 9 topics. [Java How to Program, Early Objects, 11th Edition also is available.]

Objev podobné jako Java How to Program, Late Objects, Global Edition - Harvey Deitel, Paul Deitel

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell s vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new features that introduce content, interactive tools, and activities aiming to help you organise a vast amount of information and make complex concepts more accessible, engaging, and exciting. Well-known for strategically integrating text and artwork, the textbook encourages you to build your individual learning skills and the confidence to participate in group discussions and assignments, inviting you to an active process of inquiry and learning. Hallmark and new features include: Chapter Openers: A question answered with a clear, simple image to help you visualise and remember concepts as you move through the chapter. Evolution sections: A focus on the evolutionary aspects of the chapter material, ending with questions and writing assignments. Key Concepts: Provide anorganisation of the framework for each chapter, reinforcing your understanding of the topics. Science in the Classroom: Annotated journal articles from the American Association for the Advancement of Science (AAAS). With engaging content and a plethora of digital and interactive tools, this leading textbook is the trusted course solution in the field, ensuring you get a pedagogical yet enjoyable learning experience. You can now review sample pages from the text here.

Objev podobné jako Biology: A Global Approach, Global Edition - Lisa Urry, Steven Wasserman, Rebecca Orr, Peter Minorsky, Neil Campbell, Michael Cain

Understand the fundamental practices of modern software engineering. Software Engineering, 10th Edition, Global Edition, by Ian Sommerville, provides you with a solid introduction to the crucial subject of software programming and development. As computer systems have come to dominate our technical growth in recent years, they have also come to permeate the foundations of the world s major industries. This text lays out the fundamental concepts of this vast, constantly growing subject area in a clear and comprehensive manner. The book aims to teach you, the innovators of tomorrow, how to create software that will make our world a better, safer, and more advanced place to live. Sommerville s experience in system dependability and systems engineering guides you through the text using a traditional, plan-based approach that also incorporates novel agile methods. This 10th edition contains new information that highlight various technological updates in recent years, providing you with highly relevant and current information. With new case studies and updated chapters on topics like service-oriented software, this edition ensures your studies keep pace with today s business world. Incorporating an updated structure and a host of learning features to enhance your studies, this text contains all the tools you need to excel.

Objev podobné jako Software Engineering, Global Edition - Ian Sommerville

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout. With a range of learning features across its chapters, this title will give you the necessary skills to gain a clearer and deeper understanding of today s events. Also available/ Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics, search for: 9781292433707 Economics, 14th Edition plus MyLab Economics with Pearson eText. Package consists of: 9781292433639 Economics, 14th Edition 9781292433646 Economics, 14th Edition MyLab® Economics 9781292433684 Economics, 14th Edition Pearson eText MyLab® Economics is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Economics, Global Edition - Michael Parkin

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

Objev podobné jako Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills theyâ ™ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Human Resource Management, Global Edition - Gary Dessler

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Objev podobné jako Consumer Behavior, Global Edition - Michael Solomon, Cristel Russell

Develop a core understanding of the concepts of modern computer science Computer Science: An Overview, 13th edition, Global Edition, by J. Glenn Brookshear, and Dennis Brylow, is written for students from all backgrounds, giving you a bottom-up, concrete-to-abstract foundation in the subject. Its broad coverage encourages a practical and realistic understanding of computer science, covering all the major concepts. The book s broad background exposes beginning computer science students to the breadth of the subject they plan to major in and teaches students from other backgrounds how to relate to the technical society in which they live. Learn in a flexible way with independent chapters you can study in any order with full-colour design to help you engage with the information. The text also uses Python to provide programming tools for exploration and experimentation in your learning. This 13th edition has been corrected and updated in each chapter to refine your learning experience. With more than 1,000 questions and exercises, the book trains your thinking skills with useful chapter review problems and contains questions surrounding social issues to reinforce core concepts. This text is comprehensive and highly accessible, making it ideal for undergraduate studies in computer science. This title has a Companion Website.

Objev podobné jako Computer Science: An Overview, Global Edition - Dennis Brylow, J. Brookshear

For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand whatâ ™s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The Ninth Edition, Global Edition, further illustrates microeconomicsâ ™ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions. Pearson MyLabTM Economics not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. Pearson MyLabTM Economics is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Microeconomics, Global Edition - Robert Pindyck, Daniel Rubinfeld

Get a solid understanding of the major concepts in microbiology with a textbook t hat offers cutting-edge research findings, powerful tools, and visuals. Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, offering powerful, accurate, yet accessible content surrounding the basic concepts of microbiology. The text guides you through the six major themes of microbiology â ” Evolution, Cell Structure and Function, Metabolic Pathways, Information Flow and Genetics, Microbial Systems, and the Impact of Microorganisms â ” as outlined by the American Society for Microbiology Conference on Undergraduate Education (ASMCUE). Following a modern robust approach, the book supports your knowledge of the genomics and other omics maze - concepts that are fundamental to the field and have transformed and revolutionised microbiology. Furthermore, it provides concrete examples of how powerful tools have allowed microbiologists to probe deeper and further into the microbial world than ever before.

Objev podobné jako Brock Biology of Microorganisms, Global Edition - Daniel Buckley, W. Sattley, Michael Madigan, Jennifer Aiyer, David Stahl

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For two-semester business statistics courses. Relevant statistical methods that empower individuals to make effective, data-informed business decisions Business Statistics, 4th Edition, by Sharpe, Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice, by covering relevant and real-life statistical methods that help business students make good, data-driven decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on stats in the context of real business issues, with an emphasis on analysis and understanding over computation, the text helps students to be analytical, prepares them to make better business decisions, and shows them how to effectively communicate results. MyLab Statistics is not included. Students, if MyLab Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Statistics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Statistics MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Business Statistics, Global Edition - Richard De Veaux, Paul Velleman, Norean Sharpe

Thist itle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate-level business courses that coverthe skills of negotiation. Delve into the mind and heart of the negotiator to enhance yournegotiation skills The Mind and Heart of the Negotiator isdedicated to individuals who want to improve their ability to negotiateâ ”whetherin multimillion-dollar business deals or personal interactions. This textexplains what to do and what to avoid at the bargaining table, facilitated byan integration of theory, scientific research, and real-world application.The 7th Edition contains new and updated exercises,statistics, and examples from business, politics, and personal life spanningthe globe to illustrate effective, as well as ineffective, negotiation skills.Armed with these, students will be ready to improve their relational as well aseconomic outcomes.

Objev podobné jako Mind and Heart of the Negotiator, The, Global Edition - Leigh Thompson

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

Microeconomics, 6th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice problems, exercises, and engaging applications. Worked-out Learning-by-Doing problems, mathematical and graphical data, and verbal explanations enable business and economics majors to recognize significant data, patterns, and trends.

Objev podobné jako Microeconomics, EMEA Edition - David Besanko, Ronald Braeutigam

Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of themes help you develop essential critical-thinking and problem-solving skills. The 10th Edition reflects major changes in the aftermath of the global financial and Covid crises. With timely new sections, cases and boxes, you ll have the latest, most relevant information to help prepare you for your future career.

Objev podobné jako Financial Markets and Institutions, Global Edition - Frederic Mishkin, Stanley Eakins

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in Introductory PsychologyThe most learner-centered and assessment-driven text availableThroughout Psychology, Saundra Ciccarelli and J. Noland White employ a learner-centered, assessment-driven approach that maximizes student engagement, and helps educators keep students on track. The authors draw readers into the discipline by showing how psychology relates to studentsâ ™ own lives. Clear learning objectives, based on the recommended APA undergraduate learning outcomes, guide learners through the material. And assessment tied to these learning objectives lets students check their understanding, while allowing instructors to monitor class progress and intervene when necessary to bolster student performance.

Objev podobné jako Psychology, Global Edition - J. White, Saundra Ciccarelli

Manufacturing Engineering and Technology offers thorough, up-to-date coverage of manufacturing science, engineering and technology, and will help you understand the vital importance of manufacturing in the modern global economy. It emphasizes the interconnectedness of every manufacturing activity, from complex interactions between materials to design, process and operations. Extensive questions and problems explore viable solutions to a wide variety of challenges, encouraging you to describe and assess both the capabilities and limitations involved. Examples and case studies depict real-world applications of the topics described. The 9th Edition is fully updated, with many new topics and illustrations; expands Questions, Qualitative Projects and Quantitative Projects, and Design Problems; examines manufacturing in the context of climate change and the post-COVID world; and much more.

Objev podobné jako Manufacturing Engineering and Technology, Global Edition - Serope Kalpakjian, Steven Schmid

The bestselling Ready for... series has been helping students prepare for their exams for over twenty years. This revised Fourth edition of Ready for B2 First continues to provide the in-depth exam training for which the course is known. It keeps all the popular features of the 3rd edition whilst adding innovative digital support, updated reading and listening texts, new pronunciation sections and improved page design for easy navigation. Ready for sections focus on each paper of the exam in more detail ensuring that students feel fully confident before taking their exam. In each unit, all four language skills are systematically developed and practised, so even if students are not taking the exam, they will develop the language skills necessary for their future lives.

Objev podobné jako Ready for First (4th edition) Student

For undergraduate and graduate courses in organizational behavior. The world s most successful organizational behavior text Organizational Behavior provides the information you want, in the language your students understand. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There s a reason why Robbins and Judge s OB textbooks have educated millions of students and have been translated into 20 languages: because of a commitment to provide engaging, cutting-edge material that helps students understand and connect with this important field of study. Hallmark features of this title Career-focused resources help students develop the skills today s employers are looking for An Employability Skills Matrix in each chapter shows the professional relevance of specific pieces of chapter content and text features. Current, real-world examples help readers understand how to apply OB concepts Each chapter opens with a real company example that demonstrates the topics that will be covered. Profiles of real company leaders throughout the text illustrate how course concepts have helped their success. Photos and captions link the chapter content to contemporary real-life worldwide situations. New and updated features of this title Content reflects the most current developments in OB research NEW and UPDATED: The new edition features over 800 new examples and references that emphasize diversity, equity, and inclusion; COVID-19 and crisis management; remote work and telecommuting; and much more. REVISED: Chapters on Diversity, Equity, and Inclusion, Communication, Culture and Change, and Stress and Health present cutting-edge perspectives on these important topics (Chapters 2, 11, 16, and 18). NEW and UPDATED: Point-Counterpoint, An Ethical Choice, and Myth or Science?expand students learning. NEW: Toward a Better World features highlight social responsibility, justice, and ethics issues facing organizations today. NEW and UPDATED: OB Polls highlight current statistics that challenge common assumptions. Assessments test students knowledge NEW: Assignable Personal Inventory Assessments allow students to personally reflect on topics related to key chapter concepts. Available only in Revel. NEW and UPDATED: End-of-chapter material, including Experiential Activities, Ethical Dilemmas, Cases, and Questions for Review, has been substantially revised.

Objev podobné jako Organizational Behavior, Global Edition - Stephen Robbins, Timothy Judge

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused Pedagogy Hecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory; and improvements and revisions to the previous editionâ ™s pedagogy including over one hundred new worked examples. Sustaining market leadership for over twenty years, Optics, Fifth Edition continues to demonstrate range and balance in subject matter. The text is grounded in traditional methodology, while providing an early introduction to the powerful perspective of the Fourier theory, which is crucial to present-day analysis. Electron and neutron diffraction patterns are pictured alongside the customary photon images, and every piece of art has been scrutinized for accuracy and altered where appropriate to improve clarity.

Objev podobné jako Optics, Global Edition - Eugene Hecht

Educational Psychology: Active Learning Edition uses 44 easy-to-read modules to explain how you can use educational psychology research in your own classroom. Theory and practice are considered together, showing how research on child development, cognitive science, learning, motivation, teaching and assessment can be used to solve the everyday problems of teaching. This practical resource includes specific strategies, guidelines, real-world issues, case studies and tips from expert teachers to help you learn how to create an inclusive classroom for every student. The 15th Edition features expanded analysis of the brain and neuroscience; integrated coverage of social-emotional learning and trauma-informed teaching; and a bold approach to issues of identity, race and privilege.

Objev podobné jako Educational Psychology: Active Learning Edition -- Global Edition - Anita Woolfolk

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellerâ ™s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The bookâ ™s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For project management courses. Project management fundamentals with broad applications In its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises, including brand-new, contemporary case studies for the 5th Edition, give students the tools to assess projects in real time, while also leveraging the latest project management technology, including MS Project 2016.

Objev podobné jako Project Management: Achieving Competitive Advantage, Global Edition - Jeffrey Pinto