unfinished business tamim bayoumi
Unfinished Business - Tamim Bayoumi
A penetrating critique tracing how under-regulated trading between European and U.S. banks led to the 2008 financial crisis—with a prescription for preventing another meltdown There have been numerous books examining the 2008 financial crisis from either a U.S. or European perspective. Tamim Bayoumi is the first to explain how the Euro crisis and U.S. housing crash were, in fact, parasitically intertwined.  Starting in the 1980s, Bayoumi outlines the cumulative policy errors that undermined the stability of both the European and U.S. financial sectors, highlighting the catalytic role played by European mega banks that exploited lax regulation to expand into the U.S. market and financed unsustainable bubbles on both continents. U.S. banks increasingly sold sub-par loans to under-regulated European and U.S. shadow banks and, when the bubbles burst, the losses whipsawed back to the core of the European banking system. A much-needed, fresh look at the origins of the crisis, Bayoumi’s analysis concludes that policy makers are ignorant of what still needs to be done both to complete the cleanup and to prevent future crises.
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Unfinished Business - Michael Bracewell
UNFINISHED BUSINESS focuses on an ordinary suburban office worker, fundamentally weak but always keeping his eyes fixed on some horizon where a heightened, romantic, better world must surely exist. Faced with the regular stuff of life - work, aspiration, marriage, age, divorce, bereavement - his ordinary plight is sharpened, becoming increasingly urgent. Having lived in a modern condition, confusing pleasure with happiness, wanting the dream to deliver, what do you do when you notice the shadows begin to lengthen on the lawn?
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Unfinished Business - Henry McLeish, James Mitchell
Unlock the potential of Scotland’s future with Unfinished Business by Henry McLeish and James Mitchell. This compelling read is essential for political enthusiasts, policymakers and anyone passionate about the evolution of Scottish governance. McLeish and Mitchell dissect the legacy of the 1998 Scottish Parliament legislation, revisiting the core principles that shaped its foundation. Reflecting on a quarter of a century of progress, the authors highlight past challenges and outline a vision for the next 25 years. Advocating for partnerships rooted in respect and accountability, they call for reforms that align with the original aspirations of the Scottish Parliament. This book not only scrutinises Scotland’s current political status but also illuminates pathways for a more equitable and engaged democracy. Perfect for academics, students of political science and those interested in the future of Scotland, Unfinished Business is a crucial addition to the conversation about Scotland’s political landscape and future direction.
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Destiny Disrupted - Tamim Ansary
The Western narrative of world history largely omits a whole civilization. Destiny Disrupted tells the history of the world from the Islamic point of view, and restores the centrality of the Muslim perspective, ignored for a thousand years.In Destiny Disrupted, Tamim Ansary tells the rich story of world history as it looks from a new perspective: with the evolution of the Muslim community at the center. His story moves from the lifetime of Mohammed through a succession of far-flung empires, to the tangle of modern conflicts that culminated in the events of 9/11. He introduces the key people, events, ideas, legends, religious disputes, and turning points of world history, imparting not only what happened but how it is understood from the Muslim perspective.He clarifies why two great civilizations-Western and Muslim-grew up oblivious to each other, what happened when they intersected, and how the Islamic world was affected by its slow recognition that Europe-a place it long perceived as primitive-had somehow hijacked destiny.With storytelling brio, humor, and evenhanded sympathy to all sides of the story, Ansary illuminates a fascinating parallel to the world narrative usually heard in the West. Destiny Disrupted offers a vital perspective on world conflicts many now find ... Unknown localization key: "more"
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An Unfinished Love Story - Doris Kearns Goodwinová
The #1 New York Times bestseller from “America’s historian-in-chief” (New York magazine). An Unfinished Love Story: A Personal History of the 1960s by Doris Kearns Goodwin, one of America’s most beloved historians, artfully weaves together biography, memoir, and history. She takes you along on the emotional journey she and her husband, Richard (Dick) Goodwin embarked upon in the last years of his life.Dick and Doris Goodwin were married for forty-two years and married to American history even longer. In his twenties, Dick was one of the brilliant young men of John F. Kennedy’s New Frontier. In his thirties he both named and helped design Lyndon Johnson’s Great Society and was a speechwriter and close advisor to Robert Kennedy. Doris Kearns was a twenty-four-year-old graduate student when selected as a White House Fellow. She worked directly for Lyndon Johnson and later assisted on his memoir. Over the years, with humor, anger, frustration, and in the end, a growing understanding, Dick and Doris had argued over the achievements and failings of the leaders they served and observed, debating the progress and unfinished promises of the country they both loved. The Goodwins’ last great adventure involved finally opening the more than three hundred ... Unknown localization key: "more"
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The Things We Leave Unfinished - Rebecca Yarros
Two sworn enemies. One unfinished manuscript. The love story of a lifetime...When Georgia Stanton discovers that her late grandmother, Scarlett, the infamous romance author, didn't get the chance to finish her last book, she is determined to share her story. But first, it needs to be written.Enter Noah Harrison, the bestselling and most charismatic romance author of his generation. When Georgia meets him, she is distraught - athough he's charming and handsome, there's nothing beneath the surface. But as they start working together, Georgia begins to see that there might be more to Noah than meets the eye.Together, they realize that Scarlett was saving the greatest love story of all until last - her own. While serving in World War Two, she fell in love with the handsome and enigmatic pilot, Jameson. But are Georgia and Noah about to discover that not all love stories have a happy ending...?Perfect for fans of Colleen Hooever and Nicholas Sparks, The Things We Leave Unfinished is an epic and sweeping romance about the sacrifices we make for love and the endings we don't want to see coming...
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Unfinished Tales - J. R. R. Tolkien
The paperback edition of J.R.R. Tolkien’s legacy of short stories, which inhabit the realm of The Hobbit, The Lord of the Rings and The Silmarillion.Unfinished Tales is a collection of narratives ranging in time from the Elder Days of Middle-earth to the end of the War of the Ring, and provides those who have read The Lord of the Rings with a whole collection of background and new stories from the twentieth century’s most acclaimed popular author.The book concentrates on the realm of Middle-earth and comprises such elements as Gandalf’s lively account of how it was that he came to send the Dwarves to the celebrated party at Bag-End, the emergence of the sea-god Ulmo before the eyes of Tuor on the coast of Beleriand, and an exact description of the military organization of the Riders of Rohan.Unfinished Tales also contains the only story about the long ages of Numenor before its downfall, and all that is known about such matters as the Five Wizards, the Palantiri and the legend of Amroth. The tales were collated and edited by JRR Tolkien’s son and literary heir, Christopher Tolkien, who provides a short commentary on each story, helping the reader to fill ... Unknown localization key: "more"
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Unfinished Woman - Davidson Robyn
SHORTLISTED FOR THE ABIA 2024SELECTED AS A BOOK OF THE YEAR BY THE GUARDIAN AUSTRALIA''The zigzagging life of an adventurer'' THE TIMES''An astonishing, wonderful memoir of an extraordinary life'' HENRY MARSH, author of Do No Harm''Exciting and complex, full of insight and humour'' SPECTATOR‘Enthralling, miraculous, clear as the brilliant constellations of the night sky’ SYDNEY MORNING HERALDAn unforgettable memoir from the author of the sensational international bestseller Tracks: the story of a mother and daughter, of love, loss and the pursuit of freedom________________________________________In 1977, twenty-seven-year-old Robyn Davidson set off with a dog and four camels to cross 1,700 miles of Australian desert to the sea. A life of almost constant travelling followed. From the deserts of Australia, to Sydney’s underworld; from Sixties street life, to the London literary scene; from migrating with nomads in Tibet, to ‘marrying’ an Indian prince, Davidson’s quest was motivated by an unquenchable curiosity about other ways of seeing and understanding the world. Davidson threw bombs over her shoulder and seeds into her future on the assumption that something would be growing when she got there. The only terrain she had no interest in exploring was the past.In Unfinished Woman Davidson turns at last to explore ... Unknown localization key: "more"
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The Unfinished Harauld Hughes - Richard Ayoade
''So funny – Nabokov meets Spinal Tap.'' STEPHEN MERCHANT''Brilliant, brilliant, brilliant.'' TIM KEY''Absolutely miraculous.'' JESSE EISENBERG''A brain-swirlingly funny quest.'' ROBERT POPPERRichard Ayoade’s fictional quest to rescue Harauld Hughes – the almost mythical mid-century playwright – from obscurity.The gifted filmmaker, corduroy activist and amateur dentist, Richard Ayoade, first chanced upon a copy of The Two-Hander Trilogy by Harauld Hughes in a second-hand bookshop. At first startled by his uncanny resemblance to the author’s photo, he opened the volume and was electrified. Terse, aggressive, and elliptical, what was true of Ayoade was also true of Hughes’s writing, which encompassed stage, screen, and some of the shortest poems ever published.Ayoade embarked on a documentary, The Unfinished Harauld Hughes, to understand the unfathomable collapse of Hughes’s final film O Bedlam! O Bedlam!, taking us deep inside the mind of the most furious British writer since the Boer War.This is the story of the story of that quest.Readers love The Unfinished Harauld Hughes:⭐⭐⭐⭐⭐ ''Buy it, it''s hilarious.''⭐⭐⭐⭐⭐ ''Intelligent humour at its best.''⭐⭐⭐⭐⭐ ''Terrific, funny, nuts!''⭐⭐⭐⭐⭐ ''I was snorting with laughter.''⭐⭐⭐⭐⭐ ''Very clever, very funny.''
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Unfinished Tales - J. R. R. Tolkien
To celebrate its 40th anniversary, the first ever illustrated edition of this collection of tales which takes readers further into the stories told in The Hobbit, The Lord of the Rings and The Silmarillion, featuring 18 full-colour paintings depicting scenes from the First, Second and Third Ages of Middle-earth.Unfinished Tales is a collection of narratives ranging in time from the Elder Days of Middle-earth to the end of the War of the Ring, and provides those who have read The Hobbit and The Lord of the Rings with a whole collection of background and new stories.The book concentrates on the realm of Middle-earth and comprises such elements as The Quest of Erebor, Gandalf’s lively account of how it was that he came to send the Dwarves to the celebrated party at Bag-End; the emergence of the sea-god Ulmo before the eyes of Tuor on the coast of Beleriand; and an exact description of the military organization of the Riders of Rohan.Unfinished Tales also contains the only story about the long ages of Númenor before its downfall, and all that is known about such matters as the Five Wizards, the PalantÃri and the legend of Amroth. The tales were edited by ... Unknown localization key: "more"
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Unfinished Tales - J. R. R. Tolkien
The popular paperback edition of this fascinating collection of stories, which continue the tales of The Lord of the Rings and The Silmarillion and contains an alternative version of The Children of Hurin.Unfinished Tales is a collection of narratives ranging in time from the Elder Days of Middle-earth to the end of the War of the Ring, and provides those who have read The Lord of the Rings with a whole collection of background and new stories from the twentieth century’s most acclaimed popular author.The book concentrates on the realm of Middle-earth and comprises such elements as Gandalf’s lively account of how it was that he came to send the Dwarves to the celebrated party at Bag-End, the emergence of the sea-god Ulmo before the eyes of Tuor on the coast of Beleriand, and an exact description of the military organization of the Riders of Rohan.Unfinished Tales also contains the only story about the long ages of Numenor before its downfall, and all that is known about such matters as the Five Wizards, the Palantiri and the legend of Amroth. The tales were collated and edited by JRR Tolkien’s son and literary heir, Christopher Tolkien, who provides a short commentary ... Unknown localization key: "more"
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Titan Unfinished - Guillermo A. M. Sohnlein
In the summer of 2023, the entire world fixated on a single news story that captured every headline on every media outlet: the search and rescue operation for OceanGate''s Titan research submersible, and the ultimate tragic fate of its five crew members. The media frenzy was fueled by many captivating storylines, but its primary focus was the villain at the center of it all, Stockton Rush: cofounder and CEO of OceanGate, and the ill-fated vessel''s pilot and designer. But was Stockton Rush truly the arrogant, rule-breaking, risk-taking con man the media insisted he was? Or was he a visionary altruistic technologist, philanthropist, and investor, someone willing to put his own personal wealth and life on the line in the name of exploring our planet''s deep oceans? Titan Unfinished is more than a recounting of the events that led to the tragedy-it''s an up-close, personal account of Stockton''s journey, from the conception of OceanGate to his sudden death, told by one of the few people who was with Rush from the very start. Fellow cofounder Guillermo Sohnlein examines the full humanity of the man behind OceanGate''s ambitious mission and offers insights extending far beyond the attention-grabbing headlines, detailing Rush''s temperament, motivations, ... Unknown localization key: "more"
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The Unfinished Quest - T.V. Paul
In The Unfinished Quest, T.V. Paul charts India''s checkered path toward higher regional and global status, and sheds important light on its significance as the "swing power" that can mitigate China''s aggressive rise in the Indo-Pacific region. In 2022, India surpassed the United Kingdom, its former colonial ruler, as the fifth largest economy in the world. Since the 1990s, a series of US presidents and secretaries of state have all acclaimed India as a rising major power that deserves to be recognized as a lead actor in the international arena. All five permanent members of the UN Security Council except China have openly acknowledged the need to include India among their ranks. But even now, India has not attained the status of a globally recognized great power. In The Unfinished Quest, leading international relations and South Asia scholar T.V. Paul charts India''s checkered path toward higher regional and global status, covering both the successes and failures it has experienced since the modern nation''s founding in 1947. Paul focuses on the key motivations driving Indian leaders to enhance India''s global status and power, but also on the many constraints that have hindered its progress. He carefully specifies what counts as indicators ... Unknown localization key: "more"
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The Unfinished Harauld Hughes - Richard Ayoade
''So funny -- Nabokov meets Spinal Tap.'' - Stephen Merchant''Brilliant, brilliant, brilliant.'' - Tim Key''Absolutely miraculous.'' - Jesse Eisenberg''A brain-swirlingly funny quest.'' - Robert PopperRichard Ayoade’s fictional quest to rescue Harauld Hughes – the almost mythical mid-century playwright – from obscurity.The gifted filmmaker, corduroy activist and amateur dentist, Richard Ayoade, first chanced upon a copy of The Two-Hander Trilogy by Harauld Hughes in a second-hand bookshop. At first startled by his uncanny resemblance to the author’s photo, he opened the volume and was electrified. Terse, aggressive, and elliptical, what was true of Ayoade was also true of Hughes’s writing, which encompassed stage, screen, and some of the shortest poems ever published.Ayoade embarked on a documentary, The Unfinished Harauld Hughes, to understand the unfathomable collapse of Hughes’s final film O Bedlam! O Bedlam!, taking us deep inside the mind of the most furious British writer since the Boer War.This is the story of the story of that quest.
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The Unfinished - Reinhard Jirgl
A profound novel detailing the brutal legacy of Nazism on four generations of a family in Germany. Komotau, the Czech Republic, late summer, 1945. Four women—seventy-year-old Johanna, her two daughters Hanna and Maria, and Hanna’s daughter Anna—are ordered by the new Czech authorities to leave their homes and assemble with other Germans at the local train station. They are given thirty minutes—the “wild expulsions†of Sudeten Germans have begun. But where is Anna?  Witnessing the revenge lynching of SS and suspected collaborators on her walk home, she arrives in Komotau to find her family gone. The trek takes the older women via Munich, then Dresden and Magdeburg, to an outpost in the far northwest of the Soviet zone where they settle as farm laborers. Once united again, their hope of one day returning to the heimat—homeland—is both a source of strength and a burden, choking attachments to new surroundings and neighbors. This conflict will prove to be the story of their lives, as well as both the joy and ruin of Anna’s son.  A tale of four generations told in Reinhard Jirgl’s unique and subversively expressive idiom, The Unfinished plays out between the ruins of Nazi Germany and ... Unknown localization key: "more"
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Einstein's Unfinished Dream - Don Lincoln
Humanity has long looked to the sky and marvelled at the world around us. We''ve wondered why the world is the way it is and whether it has to be that way. For millennia these questions were theological, transitioning to philosophical during the Enlightenment, but the discipline that now drives progress is science. We now look forward, hoping to make additional connections and create a better understanding of the ultimate laws of nature. We dream of a time when we have developed a theory of everything--a theory that answers all questions.There is so much that we don''t know. This book is up front about our ignorance and spends some time dispelling some of the more popular theories. It then redirects the reader''s attention to how we will actually move forward, by identifying things we don''t yet understand and engaging with the experiments that will drive our comprehension.Einstein''s Unfinished Dream explores the cutting-edge research of modern particle physicists that pushes us slowly towards a theory of everything. Marshalling decades of experience in distilling high-level scientific concepts, Lincoln invites readers into the mysteries of dark matter, dark energy, matter/antimatter asymmetry, quark and lepton flavor, and other phenomena that have puzzled humanity for ... Unknown localization key: "more"
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An Unfinished Story - Boo Walker
A grieving widow and a disenchanted writer form an unexpected bond in a novel about second chances and finding the courage to let go of the past.It’s been three years since Claire Kite lost her husband, David, an aspiring novelist, in a tragic car accident. Claire finally finds the courage to move on; then she discovers among the remnants of her shattered world her husband’s last manuscript. It’s intimate, stirring—and unfinished. An idea comes to her…What if she can find someone to give David’s novel the ending it deserves?Whitaker Grant is famous for his one and only bestselling novel—a masterpiece that became a hit film. But after being crippled by the pressure of success and his failed marriage, Whitaker retreated from the public eye in his native St. Petersburg, Florida. Years later, he’s struggling through a deep midlife crisis. Until he receives an intriguing request from a lonely widow. To honor David’s story, Whitaker must understand, heart and soul, the man who wrote it and the woman he left behind.There’s more to the novel than anyone dreamed. Something personal. Something true. Maybe, in bringing a chapter of David’s life to a close, Claire and Whitaker can find hope for a ... Unknown localization key: "more"
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The Unfinished Game - Keith Devlin
In the early seventeenth century, the outcome of something as simple as a dice roll was consigned to the realm of unknowable chance. Mathematicians largely agreed that it was impossible to predict the probability of an occurrence. Then, in 1654, Blaise Pascal wrote to Pierre de Fermat explaining that he had discovered how to calculate risk. The two collaborated to develop what is now known as probability theory -- a concept that allows us to think rationally about decisions and events. In The Unfinished Game, Keith Devlin masterfully chronicles Pascal and Fermat''s mathematical breakthrough, connecting a centuries-old discovery with its remarkable impact on the modern world.
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Business Model Book, The - Adam Bock
Business models are the beating heart of your firm''s value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation. Every company has a business model. When the business model works, the company creates value. The Business Model Book combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Your company changes over time, and so should your business model. · Understand how and why business models matter to your organisations success. · Be able to apply business model thinking to a specific company and a specific situation. · Learn how to evaluate and test business models to identify the most appropriate model. · Use a set of practical tools to adapt and innovate business models. It does not matter what you think you know about business models. It is time to design, build and adapt business ideas that thrive. “ Clever, innovative, and simple -- a must read workbook for entrepreneurs!†Charles CHEN Yidan, Co-Founder, Tencent Holdings. “Buy it. Read it. Most importantly, ... Unknown localization key: "more"
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The Business 2.0 Pre-Intermediate: Student´s Book Pack - John Allison, Paul Emmerson
Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes ... Unknown localization key: "more"
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The Business Book - DK
Learn about concepts, management, and commerce in The Business Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, brilliant for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with:- Up to 100 quotations from the great business thinkers and gurus- Packed with facts, charts, timelines and graphs to help explain core concepts- A visual approach to big subjects with striking illustrations and graphics throughout- Easy to follow text makes topics accessible for people at any level of understandingThe Business Book is the perfect introduction to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you''ll discover every facet of business management, including alternative business models, with real-life examples from the marketplace. If you''ve ever wondered about the stages of business strategy, ... Unknown localization key: "more"
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The Fashion Business Manual - Fashionary
The world’s first visual guide for fashion business. The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates. Business information is presented in short, easy to read paragraphs. Practical advice is presented in a step-by-step guide with illustrated examples. OVERVIEW - It's not a traditional business book The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world. WHO IS IT DESIGNED FOR? - Fashion Designers While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that! - Fashion Entrepreneurs From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. ... Unknown localization key: "more"
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Business Made Simple - Donald Miller
Is this blue book more valuable than a business degree?Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value.Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.Donald Miller learned how to rise to the top using the principles he shares in this ... Unknown localization key: "more"
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Business Analysis - James Cadle, Craig Rollason, Malcolm Eva, Jonathan Hunsley, Debra Paul
Business analysis is a key discipline within business transformation projects. Too often business changes are introduced without such analysis, leading to failed projects, wasted investment and unnecessary business disruption. Effective business analysis enables greater project success, informed investment and beneficial business outcomes.Business Analysis describes the entire landscape for successful business change, explaining the range of services offered by business analysts, the lifecycles and approaches that may be applied, and the techniques that aid analytical thinking, visualisation and modelling. The new edition of this bestseller has been updated extensively to ensure that the guidance offered is highly practical and encompasses the latest developments within the business analysis profession. This is a seminal text for business analysts, helping them to develop their understanding and skills and enabling them to develop their business analysis careers. It is also a key text for anyone working in organisations, whether driving change initiatives or enabling successful change outcomes.This book is:A practical and informative text, enabling business analysis and other business change professionals to develop their key knowledge and skillsA readable and engaging journey through the business change lifecycle, the business analysis services and the toolkit required of a proficient business analystSupports the BCS Business Analysis Certification ... Unknown localization key: "more"
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American Business History - Walter A. Friedman
By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford''s massive manufactory as the embodiment of America: "While Athens had its Parthenon and Rome its Colosseum, the United States had its River Rouge Factory in Detroit..." How did business come to assume such power and cultural centrality in America? This volume explores the variety of business enterprise in the United States and analyzes its presence in the country''s economy, its evolution over time, and its meaning in society. It introduces readers to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America''s business history. This VSI pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today. The first theme is evolution: ... Unknown localization key: "more"
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Business Model Innovation Strategy - Christoph Zott, Raphael Amit
The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation¯including the latest developments in the ... Unknown localization key: "more"
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Korean Business Communication - Yeonkwon Jung
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three competences, discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEOÂ’s online greetings. By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. A useful book for researchers and students in Asian business communication; intercultural communication and global communication.
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Ethics in Business Decisions and Competitive Advantage - John E. Triantis
Business ethics is the set of practices and policies that companies use to guide them through decisions about finances, negotiations and deals, corporate social responsibility, and more. Without a strong set of ethics, a business can run afoul of the law and encounter financial pitfalls and moral dilemmas. The objective of this book is a practical, fair, balanced, and objective treatment of the role of ethics in the business performance of companies in competitive markets that demonstrates how ethics affects business culture, strategy, decision-making, and value creation, which then determine competitiveness and business viability. The universality of corruption and the prevalence of unethical conduct is the background from which the narrative describes how ethical issues enter all functional areas. The ethicsÂ’ effects on the complexity of decisions and challenges are examined and the questions of why bother with ethical business and whether businesses invite government regulation are answered. Next, a framework is developed to identify and trace links and influences of business ethics on strategic decisions, corporate culture, and decision-making. The effects of strategy and culture on key business success factors and their interdependence are reviewed along with those with competitive advantage elements. These assessments then form the basis of ... Unknown localization key: "more"
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Testing Business Ideas - Alexander Osterwalder, Bland David J.
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.Â
Objev podobné jako Testing Business Ideas - Alexander Osterwalder, Bland David J.
How to Start Your Own Business - DK
This is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you ... Unknown localization key: "more"
Objev podobné jako How to Start Your Own Business - DK
Little Business Books: Change - Ruth Percival
In the real world business have ups and downs. Follow twelve cute animals as they each run a business and find out why change is great for business and for their own social and emotional development, too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you are open to change.Each scenario covers a business topic. For example Tilly Tiger improves her products and Enzo Elephants prepared himself for change. Other animals find out that problem solving, being brave, listening or working together, help their businesses to change, showing readers that the keys to business success are also brilliant life skills that can help them change, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.
Objev podobné jako Little Business Books: Change - Ruth Percival
Fintech, Small Business & the American Dream - Karen G. Mills
Small businesses are the backbone of the U.S. economy. They are the biggest job creators and offer a path to the American Dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze, and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or “fintech,†emerged. Beginning in 2010, new fintech entrepreneurs recognized the gaps in the small business lending market and revolutionized the customer experience for small business owners. Instead of xeroxing a pile of paperwork and waiting weeks for an answer, small businesses filled out applications online and heard back within hours, sometimes even minutes. Banks scrambled to catch up. Technology companies like Amazon, PayPal, and Square entered the market, and new possibilities for even more transformative products and services began to appear.In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses ... Unknown localization key: "more"
Objev podobné jako Fintech, Small Business & the American Dream - Karen G. Mills
Little Business Books: Creativity - Ruth Percival
Follow twelve cute animals as they each run a business and find out why creativity is great for business and for their own social and emotional development too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you use your imagination. Peter Panda has fun experimenting with new pizza ideas and Peggy Polar Bear refreshes her ice-sculpting skills on a training course. Other animals find out that trying new things, standing out and sometimes, taking a break, can help their businesses to flourish, showing readers that the keys to business success are also brilliant life skills that can help them grow, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Creativity - Ruth Percival
Sacred Business - Nikki Trott
‘A must-read for every leader who dares to create real impact.’ Jayn Sterland, Managing Director of Weleda UK‘A masterclass in harnessing personal growth and life-affirming strategies.’ Riccardo Bellini, Managing Director of Mayhoola for Investments, formerly CEO of Chloé‘A must read for any changemaker. In this very decisive decade, Nikki offers a powerful lens for leading with consciousness.’ Isabelle Grosmaitre, CEO & Founder of Goodness & CoAre you ready to redefine success and build a business that thrives in harmony with life? Whether you want to create a thriving business with purpose, attract aligned opportunities, flourish financially and ethically or create lasting impact while staying true to yourself, Sacred Business will show you exactly how to get there – transforming yourself and your business in the process.In this groundbreaking book, renowned strategist and CEO adviser Nikki Trott weaves personal evolution with pioneering business strategies in her essential nine-step framework:PART ONE: MIND1. From Busy to Present2. From Fear to Love3. From Pushing to PurposePART TWO: BEING4. From Overthinking to Intuition5. From Control to Trust6. From Patriarchy to UnityPART THREE: ECOSYSTEM7. From Competition to Symbiosis8. From Linear to Cycles9. From Short-Term to EvergreenDrawing on real stories and insights from Nikki’s own business clients ... Unknown localization key: "more"
Objev podobné jako Sacred Business - Nikki Trott
Little Business Books: Responsibility - Ruth Percival
Follow twelve cute animals as they each run a business and find out why responsibility is important for their business and for their own social and emotional development too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you take responsibility. Kiki Koala takes charge of her savings, and Wei Wolf learns to be more inclusive, making hats that suit all of his customers. Other animals find out that being fair, keeping promises, listening or working together, help their businesses to succeed, showing readers that the keys to business success are also brilliant life skills that can help them flourish, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Responsibility - Ruth Percival
Little Business Books: Growth - Ruth Percival
In the real world business have ups and downs. Follow twelve cute animals as they each run a business and find out why growth is great for business and for their own social and emotional development, too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you are open to growth. Each scenario covers a business topic. For example Leon Lion learns about making a plan and Omar Owl learns about taking risks. Other animals find out that problem solving, listening or working together, help their businesses to succeed, showing readers that the keys to business success are also brilliant life skills that can help them grow, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Growth - Ruth Percival
Little Business Books: Resilience - Ruth Percival
In the real world businesses have ups and downs. Follow twelve cute animals as they each run a business and find out why resilience is great for business and for their own social and emotional development, too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you are open to change. Kit Kangaroo learns how to problem-solve and creates a great new work hub in her café. Other animals find out that problem solving, being brave, listening or working together, help their businesses to improve, showing readers that the keys to business success are also brilliant life skills that can help them grow, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Resilience - Ruth Percival
Little Business Books: Creativity - Ruth Percival
Follow twelve cute animals as they each run a business and find out why creativity is great for business and for their own social and emotional development too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you use your imagination. Peter Panda has fun experimenting with new pizza ideas and Peggy Polar Bear refreshes her ice-sculpting skills on a training course. Other animals find out that trying new things, standing out and sometimes, taking a break, can help their businesses to flourish, showing readers that the keys to business success are also brilliant life skills that can help them grow, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Creativity - Ruth Percival
How Business Works - DK
Learn the essentials of business, finance, and company management with this unique graphic guide from DK! If you''re perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable business book. Get to grips with how companies work, from research and development, to sales and marketing, and production and distribution.Eye-catching visual aids give a helpful representation of each and every aspect of business, while complex subjects are broken down into concise explanations, expressed in easy-to-understand language. Crammed with essential terms and key concepts, How Business Works is perfect for anyone looking to take their business to the next level, or those learning the ropes from the ground to the top.Within this one-stop guide you will find:-Hundreds of colourful images and engaging graphics.-Demystifying explanations of complex theories and financial jargon.-Up-to-date guidance on remote and flexible business strategies.-Comprehensive information about international business practice, equipping you with the skills to tackle the global marketplace.Whether you''re launching a startup, having trouble managing stakeholder relationships, or simply interested in all things business, you wont find a more comprehensive guide than this!Much more than a standard business management or self help book, How ... Unknown localization key: "more"
Objev podobné jako How Business Works - DK
Starting & Running a Business All-in-One For Dummies - UK - Colin Barrow
Get well on your way to business success Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now! Get UK-specific advice on structuring and launching your own businessLearn the most effective methods of marketing, virtually and otherwiseKeep your books in order and find success in your first year of businessWrite a stellar business plan and hire good people to keep your business goingThis book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.
Objev podobné jako Starting & Running a Business All-in-One For Dummies - UK - Colin Barrow
Business Analysis For Dummies - Alison Cox
Build a successful career in business analysis When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization’s foundation—and ultimately increase its profitability. Whether you’re an aspiring business analysis professional or a seasoned analyst looking for the latest techniques and approaches, Business Analysis For Dummies helps you discover the newest tips and tricks for turning knowledge into the changes that have a real and meaningful impact on business and drive your organization towards value delivery.  Identify areas for growth and create solutions Learn how to bring people together to collaborate effectively Discover ways to better understand and serve your customers  See how business analysis works in the real world   Learn the technology to make the job easier  Find business solutions to improve your organization’s performance  Understand how to dig deeply into your organization’s data, processes, and business rules Dummies makes the path to business success clear. Start here to turn your love of business analysis into the catalyst that makes a difference. Â
Objev podobné jako Business Analysis For Dummies - Alison Cox
Little Business Books: Resilience - Ruth Percival
In the real world businesses have ups and downs. Follow twelve cute animals as they each run a business and find out why resilience is great for business and for their own social and emotional development, too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you are open to change. Kit Kangaroo learns how to problem-solve and creates a great new work hub in her café. Other animals find out that problem solving, being brave, listening or working together, help their businesses to improve, showing readers that the keys to business success are also brilliant life skills that can help them grow, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Resilience - Ruth Percival
Business Continuity Management - Kush Srivastava, Waddah S Ghanem Al Hashmi
An essential resource to navigate a fast-changing and challenging world, this book presents core concepts and practical insights for enterprise risk management, business continuity management, and organizational resilience.Business continuity management is a critical aspect that investors and company directors evaluate in terms of an organizations’ sustainability and future value propositions in the face of supply chain disruptions, threats of economic recession, climate change, and the COVID-19 pandemic. This guide demonstrates a simple and systematic way to ensure that businesses are prepared for any crisis or emergency, including steps to meet the specific requirements prescribed in the international Business Continuity Standard ISO 22301, with a particular focus on the oil and gas sector. The seasoned author team brings their experience to bear on critical issues such as:Where managers lose focus on the need for business continuity – and how to regain itHow to select and implement a business continuity management toolHow to plan for the "macro scenario" that combines supply chain management, risk management, business continuity, and crisis managementHow to best utilize "peace time" to explore business continuity plans and strategiesWhy organizations should invest in business continuity even when the “going is tough in revenue and sales”This guide to understanding the ... Unknown localization key: "more"
Objev podobné jako Business Continuity Management - Kush Srivastava, Waddah S Ghanem Al Hashmi
Business Schools post-Covid-19 - Andreas Kaplan
It all began when the worldÂ’s first business school, the European School of Commerce Paris (ESCP), was established in 1819. Criticism notwithstanding, business schools have since continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schoolsÂ’ digital transformation, calling into question the concept of business school itself. Business schools are in a new competitive landscape and profound structural changes seem inevitable. This concise text offers insights into how business schools should rethink their approach to management education, differentiate themselves from new players in the higher education market, and find innovative ways of doing things. The book is a survival toolkit for leadership teams across the world. It examines the rationale of business school and how it has evolved. The purpose of research is explained, and the teaching of management is explored. Kaplan analyzes the current business model in the digital environment. He looks at the business of accreditations and rankings and branding and community-building as strategies to address competition. The book concludes by looking at change leadership at business schools. It will interest both leaders of established academic institutions and alternative educational providers from edtech and big tech planning to enter the management education ... Unknown localization key: "more"
Objev podobné jako Business Schools post-Covid-19 - Andreas Kaplan
Mindfulness and Business Education - Christine Rivers
Mindfulness and Business Education: Developing self-aware future leaders is a practical guide for educators and academics with teaching responsibilities in business schools or colleges. Business schools have a responsibility to equip future leaders with the right knowledge and the right skills to make the right decisions, particularly in times of volatility, uncertainty, complexity, and ambiguity. This responsibility can only be met if business schools change the way they teach and develop self-aware future leaders who are grounded in the foundations of mindfulness.The book is divided into three parts: Why, What, and How. Part One: Why introduces the foundations of mindfulness, draws on the history of business school development, and discusses leadership approaches presently taught in business schools. Part Two: What discusses ways of measuring mindfulness, the need for training business educators as mindfulness facilitators, and the contextualisation of mindfulness in contemporary business topics such as wellbeing, sustainability, diversity, and artificial intelligence. Part Three: How provides case studies and scripted resources for immediate use and implementation in extracurricular or co-curricular activities to design mindfulness-based modules and courses, to introduce mindfulness coaching as part of pastoral care and staff development, and to develop mindfulness-driven business education strategies.This is an ideal book for ... Unknown localization key: "more"
Objev podobné jako Mindfulness and Business Education - Christine Rivers
Entrepreneurship: Starting and Operating A Small Business, Global Edition - Steve Mariotti, Caroline Glackin
For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.
Objev podobné jako Entrepreneurship: Starting and Operating A Small Business, Global Edition - Steve Mariotti, Caroline Glackin
How to Write a Business Plan - Dr. Kyle Allison
Essential guide to writing the business plan that will transform your idea into reality. Creation of a blueprint for strategies and goals will become a critical management tool for the present and future of your business giving you a detailed written plan allowing others like possible partners and investors to see your vision and specifics of the potential. Author, professor, senior executive, and business consultant Dr. Kyle Allison uses his 20 plus years of multi-faceted knowledge and real-world experience to give you succinct need-to-know facts in our famous QuickStudy format that offers more quality answers per page than any other source. The value of this knowledge at this reasonable price is unmatched as a good business plan can be the gateway to a new business and life, with you as the boss. 6 page laminated guide includes: Essential Steps & Parts of the Plan Defining Goals & Metrics Front Matter Executive Summary Features Best Approach Defining the Right Business Type Manufacturing Business Retail Business Service Business Legal Structure General Partnership Limited Partnership Corporation Location Process Stage of Development Production Process Environment & Market Competitive Analysis Customer Analysis Industry Analysis Competitive Strategy Price Product/Service Strategies Sales & Distribution Plan (Placement) Promotion ... Unknown localization key: "more"
Objev podobné jako How to Write a Business Plan - Dr. Kyle Allison
Little Business Books: Teamwork - Ruth Percival
In the real world, businesses need strong teams to thrive. Follow twelve cute animals as they each run a business and find out why teamwork is great for business and for their own social and emotional development, too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you work as a team. Pip Penguin finds a way to motivate her team to spring into action. Other animals find out that sharing ideas, being a calm leader and asking for help, are great tools for building their businesses, showing readers that the keys to business success are also brilliant life skills that can help them change, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Teamwork - Ruth Percival
Little Business Books: Responsibility - Ruth Percival
Follow twelve cute animals as they each run a business and find out why responsibility is important for their business and for their own social and emotional development too. Alongside introducing young readers to what business is and how they are run, readers will find out that great things can happen when you take responsibility. Kiki Koala takes charge of her savings, and Wei Wolf learns to be more inclusive, making hats that suit all of his customers. Other animals find out that being fair, keeping promises, listening or working together, help their businesses to succeed, showing readers that the keys to business success are also brilliant life skills that can help them flourish, too.With adorable illustrations and written in consultation with a highly experienced business author and multinational business advisor, the Little Business Books series introduces core business concepts to the entrepreneurs and business leaders of the future. Suitable for children aged five and up, these books are great classroom and learning resources as an introduction to business and PSHE.The six books in this series are:ChangeCreativityGrowthResilienceResponsibilityTeamwork
Objev podobné jako Little Business Books: Responsibility - Ruth Percival
Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School ... Unknown localization key: "more"
Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras