specifika marketingu luxusnich znacek kveta olsanova

Tato publikace si klade za cíl představit klíčové výzvy a příležitosti pro řízení luxusních značek s ohledem na specifický charakter tohoto odvětví. V první části knihy jsou představeny vlastnosti jednotlivých skupin luxusních značek i vybraných nezávislých značek tohoto sektoru. Další kapitoly vám představí specifika řízení luxusních značek včetně aktuálních příkladů z praxe jejich managementu. Poslední rozsáhlá část se věnuje současným výzvám, které luxusní značky postupně implementují do svého řízení, přičemž jsou prezentovány s ohledem na uvedená specifika jejich řízení a také prostřednictvím aktuálních případových studií. Díky této knize získáte základní přehled o světě luxusních značek, způsobu a specifikách jejich řízení a výzvách, které stejně jako jiná odvětví svět luxusu čekají. V knize jsou použity odkazy na poznatky světově uznávaných autorů i výsledky vlastních výzkumů a případové studie značek.

Objev podobné jako Specifika marketingu luxusních značek - Květa Olšanová

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Velikonoční věnec o průměru 30 cm je vyroben z dřevěných květů v žlutých, krémových a zelených odstínech. Kombinuje přírodní materiál s pastelovými barvami pro elegantní vzhled. Věnec symbolizuje příchod jara a je vhodný pro dekoraci nebo jako dárek.

• Vyrobeno z kvalitního dřeva pro dlouhou životnost
• Jemné pastelové barvy v žlutých, krémových a zelených odstínech
• Vhodný jako dekorace na dveře, stůl nebo do interiéru
• Ideální pro velikonoční výzdobu nebo jako originální dárek

Objev podobné jako Velikonoční věnec z dřevěných květů 30 cm, žlutá

licencovaný design světových skate značek
učení dopravních značek zábavnou formou
80 dopravních značek na 8 listech
sada 21 dopravních značek
sada kovových aut různých značek
robustní kovové modely dopravních značek
miniaturní kovová vozidla různých značek
sada tří různých značek aut
univerzální poukaz na hodinky značek Seiko Certina
modro-bílé květy
povlečení s motivem listů a květů
povlečení s lučními květy a jahodami
bavlněné povlečení Mona červené květy
mikroplyšové povlečení květy barevné
keramické pítko pro ptáky ve tvaru květu
zahradní dekorace s ptáčky na květu

Flipové pouzdro Mobiwear MX06S je určeno pro Samsung Galaxy J3 (2017). Kryt z umělé kůže poskytuje celkovou ochranu telefonu včetně displeje. Díky přesným výřezům zůstává plně funkční přístup ke všem portům a ovládacím prvkům.

• Flipový design chránící celý telefon včetně displeje
• Příjemný materiál z umělé kůže s dobrým úchopem
• Přesné výřezy pro snadný přístup ke konektorům a tlačítkům
• Pevná konstrukce zajišťující odolnost proti pádům

Objev podobné jako Flipové pouzdro na mobil Samsung Galaxy J3 2017 - MX06S Květy na šedém pozadí (5903516021123)

Elektrostaticky přilnavá fólie ve tvaru srdce složeného z bílých květů o rozměrech 30 x 33,5 cm. Lze aplikovat na okna, zrcadla a další hladké povrchy. Nedoporučuje se umístění v blízkosti tepelných zdrojů.

• Elektrostatická přilnavost bez lepidla
• Snadná aplikace na suché a čisté plochy
• Vhodné pro děti od 3 let
• Univerzální použití na okna, zrcadla a hladké povrchy

Objev podobné jako Okenní fólie srdce z květů 30 x 33,5 cm srdce bílé

Věnec o průměru 45 cm je dekorován umělými květy, vajíčky a sušinou s hnědým slaměným zajícem uprostřed. Slouží jako jarní a velikonoční dekorace pro domov. Je vhodný k pověšení na dveře nebo stěnu, případně k ozdobení stolu.

• Elegantní věnec o průměru 45 cm zdobený umělými květy, vajíčky a sušinou
• Středový prvek tvoří hnědý slaměný zajíc pro přírodní vzhled
• Všestranné použití – vhodný k pověšení na dveře nebo stěnu, i jako stolní dekorace
• Dodává interiéru jarní a velikonoční atmosféru

Objev podobné jako Velikonoční věnec Hnědý zajíc s květy a vajíčky, pr. 45 cm, 45 x 45 x 9 cm

Flipové pouzdro Mobiwear M124S pro OnePlus Nord 2 5G poskytuje komplexní ochranu telefonu. Je vyrobeno z kombinace materiálů TPU a umělé kůže a disponuje integrovaným stojánkem. Zavírání je zajištěno magnetem a pouzdro má potřebné výřezy pro ovládací prvky zařízení.

• Kompletní ochrana přední i zadní strany telefonu
• Integrovaný stojánek pro pohodlné sledování obsahu
• Magnetické zavírání zajišťující bezpečné držení
• Přesné výřezy pro snadný přístup ke všem tlačítkům a konektorům

Objev podobné jako Mobiwear Flip pouzdro pro OnePlus Nord 2 5G - M124S Růžové květy (5903516866748)

Flipové pouzdro pro Samsung Galaxy A12 chrání displej před poškrábáním a nabízí plnou funkčnost telefonu. Zavírá se na magnet a obsahuje integrovaný stojánek. Je vyrobeno z materiálů TPU a umělé kůže.

• Integrovaný stojánek pro pohodlné sledování videa
• Magnetické zavírání pro bezpečné uchycení
• Přesné výřezy pro všechny konektory a tlačítka
• Kvalitní materiál TPU a umělé kůže příjemný na dotek

Objev podobné jako Flipové pouzdro na mobil Samsung Galaxy A12 - VD09S Ptáčci a květy (5903516613236)

Flipové pouzdro pro Xiaomi POCO X3 NFC kombinuje materiály TPU a umělou kůži. Poskytuje ochranu displeje proti poškrábání a disponuje integrovaným stojánkem. Zavírání na magnet a přesné výřezy zajišťují plnou funkčnost telefonu.

• Integrovaný stojánek pro pohodlné sledování videí
• Magnetické zavírání zajišťuje bezpečné uzavření
• Přístup ke všem konektorům a tlačítkům zůstává volný
• Příjemný a neklouzavý povrch z TPU a umělé kůže

Objev podobné jako Flipové pouzdro na mobil Xiaomi POCO X3 NFC - MC02S Žluté velké květy a zelené listy (5903516392674)

Sada malování podle čísel s motivem modrých květů a listů od Alexandrie Gilbert. Balení obsahuje předpřipravené plátno, 24 akrylových barev, štětce a vymalovaný vzor. Téma je inspirováno velkými malíři a technika je vhodná pro všechny tvořivé lidi.

• Kompletní sada obsahující plátno, štětce, barvy a vzor
• Vysoká kvalita materiálů - dřevěné plátno s lněnou strukturou
• Vhodné pro začátečníky i pokročilé malíře
• Rozměr 80x100 cm pro působivý výsledný obraz

Objev podobné jako Zuty - Malování podle čísel - MODRÉ KVĚTY A LISTY (ALEXANDRIA GILBERT), 80x100 cm, vypnuté plátno na (HRAmmb07531nad)

Dětský kuchyňský mixér Rappa z kolekce Luxusní spotřebiče imituje skutečný přístroj se zvukovými a světelnými efekty. Hračka s rotujícími vnitřními noži je určena pro děti od 3 let a funguje na 2 AA baterie. Vyrobena je z plastu a má rozměry 18 × 10 × 8,5 cm.

• Realistický design inspirovaný skutečnými spotřebiči
• Zábavné světelné a zvukové efekty při používání
• Bezpečná hračka vhodná již od 3 let věku
• Interaktivní rotující nože simulující skutečné mixování

Objev podobné jako Rappa Mixér se zvukem z kolekce Luxusní spotřebiče

"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards"Mark''s book has to be on every investor''s bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion"[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report"One of Wall Street''s most remarkable success stories." -- BEN POWER, Your Trading EdgeTHE INVESTOR''S GUIDE TO SUPERPERFORMANCE!Dramatically increase your stock market returns with the legendary SEPA system!For the first time ever, U.S. Investing Champion MarkMinervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year fora 33,500% compounded total return.In Trade Like a Stock Market Wizard, Minerviniunveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital—for consistent triple- digit returns.Whether you''re just getting started in the stockmarket or you''re a seasoned ... Unknown localization key: "more"

Objev podobné jako Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market - Mark Minervini

The way in which securities are traded is very different from the idealized picture of a frictionless and self-equilibrating market offered by the typical finance textbook. In Market Liquidity, Thierry Foucault, Marco Pagano, and Ailsa Röell offer a more accurate take on the liquidity of securities markets, its determinants, and its effects. They start from the assumption that not everyone is present at all times simultaneously on the market, and that even the limited number of participants who are have quite diverse information about the security''s fundamentals. As a result, the order flow is a complex mix of information and noise, and a consensus price only emerges gradually over time as the trading process evolves and the participants interpret the actions of other traders. Thus, a security''s actual transaction price may deviate from its fundamental value, as it would be assessed by a fully informed set of investors. Market Liquidity takes these deviations seriously, and explains why and how they emerge in the trading process and are eventually eliminated. Drawing on the analytical tools and empirical methods from a well-defined field within financial economics--market microstructure--the authors confront many striking phenomena in securities markets, from liquidity changes over time to temporary ... Unknown localization key: "more"

Objev podobné jako Market Liquidity - Ailsa Roell, Thierry Foucault, Marco Pagano

Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Obsah publikace: Vývoj digitální strategie pro B2B Strategie B2B digitálního marketingu. Cesty zákazníků, personalizovaný marketing a persony kupujících. Poznatky o zákaznících a správa dat v B2B. Raná fáze cesty kupujícího Vytváření povědomí, SEO a vyhledávací strategie. B2B digitální marketing pro generování potenciálních zákazníků. Digitální technologie pro generování potenciálních zákazníků a rozvíjení vztahu s nimi Řízení a integrace digitálních kampaní B2B obsahový marketing, plánování marketingové kampaně. Integrace digitálního marketingu v B2B, digitální marketing a prodej, měření digitálního marketingu. Digitální technologie pro udržení zákazníků Druhy digitálního retenčního marketingu, digitální kanály retenčního marketingu. Platformy sociálních médií a digitálního marketingu v B2B B2B marketingová strategie sociálních médií, marketingové technologie a platformy.

Objev podobné jako Strategie B2B digitálního marketingu - Hall Simon

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Kniha - autor Simon Hall, 368 stran, česky, brožovaná bez přebalu lesklá Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Podle posledních průzkumů je svět B2B marketingu stále složitější a přístup kupujících stále důmyslnější. Marketéři musejí spolupracovat i s odděleními mimo oblast marketingu, aby usnadnili realizaci marketingových strategií a zvýšili jejich dopad. Tato kniha vám pomůže pochopit, jak nejpokročilejší a nejkomplexnější koncepty moderního B2B marketingu fungují a jak je uvést do praxe. Příručka je výrazně prakticky zaměřená. Pomůže čtenáři pochopit i ty nejpokročilejší a nejsložitější koncepty B2B marketingu. Popisuje, jak integrovat nejnovější digitální metody...

Objev podobné jako Strategie B2B digitálního marketingu: Jak využít nové business-to-business strategie a modely k dosa (978-80-7508-713-3)

REVISED PAPERBACK EDITION WITH NEW MATERIAL IN EVERY CHAPTERJack D. Schwager has returned to the traders to ask them how they navigated the unprecedented markets of 2020–2022, including the pandemic bear market, an abrupt reversal to new highs, rising inflation, and the emergence of another bear market. All chapters updated with exclusive new interviews with the Unknown Market Wizards. The Market Wizards are back! Unknown Market Wizards continues in the three-decade tradition of the hugely popular Market Wizards series, interviewing exceptionally successful traders to learn how they achieved their extraordinary performance results. The twist in Unknown Market Wizards is that the featured traders are individuals trading their own accounts. They are unknown to the investment world. Despite their anonymity, these traders have achieved performance records that rival, if not surpass, the best professional managers. Some of the stories include: - A trader who turned an initial account of $2,500 into $50 million. - A trader who achieved an average annual return of 337% over a 13-year period. - A trader who made tens of millions using a unique approach that employed neither fundamental nor technical analysis. - A former advertising executive who used classical chart analysis to achieve a 58% ... Unknown localization key: "more"

Objev podobné jako Unknown Market Wizards - Jack D. Schwager

Renowned personal finance expert, bestselling author, host of CNBC’s Mad Money, and cohost of Squawk on the Street Jim Cramer returns with how to make money in any market for every investor.Except for the one percent of the one percent, nobody learns how to make your money grow in the stock market. Jim Cramer has spent his career determined to change that. And his latest guidance comes at just the right moment: Baby boomers are about to transfer a whopping $84 trillion dollars to the alphabet generations. What should they do with it? Cramer has answers. Now a household name after twenty seasons of Mad Money with Jim Cramer, co-host of Squawk on the Street, and host of CNBC’s Investing Club, he shows you how to navigate the market like a pro. The only way to get rich, he argues, is to invest in growth and income stocks that he can help you identify. You just need to learn how the stock market really works, what stocks actually mean, why they go up or down, and how you can find the right ones. Hint: sure, include index funds in your portfolio, but also, side by side, you must include the ... Unknown localization key: "more"

Objev podobné jako How to Make Money in Any Market - James J. Cramer

AI and the Art Market is the first book to offer an approachable introduction to AI for art-market professionals, considering AI's impact on and possible applications within the art world, whether as a business tool or as an artistic medium. The two primary topics of how AI is affecting the art market, and the growing market for AI art, are united under the broad theme of how art-market professionals can be better equipped to work with AI in an art-world context, as relative novices. The book addresses questions like: Can AI benefit your business? How can you best support artists working with AI and approach selling their work? What risks should you be aware of, and how can you distinguish between truly cutting-edge innovation and outlandish, unsubstantiated claims about AI? More broadly, how/is AI reshaping practices within the art market and what cultural changes should we be prepared for in the long term? AI and the Art Market puts forward a balanced overview of this increasingly Hot Topic, considering the benefits of AI while never shying away from its ethical complications and practical limitations.

Objev podobné jako AI and the Art Market - Lawson-Tancred Jo

Fascinating insights into the hedge fund traders who consistently outperform the markets, in their own words From bestselling author, investment expert, and Wall Street theoretician Jack Schwager comes a behind-the-scenes look at the world of hedge funds, from fifteen traders who've consistently beaten the markets. Exploring what makes a great trader a great trader, Hedge Fund Market Wizards breaks new ground, giving readers rare insight into the trading philosophy and successful methods employed by some of the most profitable individuals in the hedge fund business. Presents exclusive interviews with fifteen of the most successful hedge fund traders and what they've learned over the course of their careersIncludes interviews with Jamie Mai, Joel Greenblatt, Michael Platt, Ray Dalio, Colm O’Shea, Ed Thorp, and many moreExplains forty key lessons for tradersJoins Stock Market Wizards, New Market Wizards, and Market Wizards as the fourth installment of investment guru Jack Schwager's acclaimed bestselling series of interviews with stock market experts A candid assessment of each trader's successes and failures, in their own words, the book shows readers what they can learn from each, and also outlines forty essential lessons—from finding a trading method that fits an investor's personality to learning to appreciate the value ... Unknown localization key: "more"

Objev podobné jako Hedge Fund Market Wizards - Jack D. Schwager

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights'' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, ... Unknown localization key: "more"

Objev podobné jako The Practice of Market Research - Yvonne McGivern

From a MacArthur “Genius,” an intellectual history of the free market, from ancient Rome to the twenty-first centuryAfter two government bailouts of the US economy in less than twenty years, free market ideology is due for serious reappraisal. In Free Market, Jacob Soll details how we got to this current crisis, and how we can find our way out by looking to earlier iterations of free market thought. Contrary to popular narratives, early market theorists believed that states had an important role in building and maintaining free markets. But in the eighteenth century, thinkers insisted on free markets without state intervention, leading to a tradition of ideological brittleness. That tradition only calcified in the centuries that followed.Tracing the intellectual evolution of the free market from Cicero to Milton Friedman, Soll argues that we need to go back to the origins of free market ideology in order to truly understand it—and to develop new economic concepts to face today’s challenges.

Objev podobné jako Free Market - Jacob Soll

Discover the ins and outs of Wall Street with the 2nd edition to the engaging, informative, and easy-to-navigate guide to investing with all-new entries and updates throughout.Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101, 2nd Edition provides the groundwork needed to begin building knowledge on the stock market. It cuts out the boring explanations of basic investing, and instead provides hands-on lessons that keep you engaged as you learn how to build a portfolio and expand your wealth. Full of basic definitions and real-life examples, Stock Market 101, 2nd Edition alleviates any uneasy or overwhelmed feelings during your first steps toward your investment goals. From bull markets to bear markets to sideways markets, this primer is packed with hundreds of entertaining tidbits and concepts that you won’t be able to get anywhere else. So whether you’re looking to master the major principles of stock market investing or just want to learn more about how the market shifts over time, Stock Market 101, 2nd Edition has all the answers—even the ones you didn’t know you were looking for.

Objev podobné jako Stock Market 101, 2nd Edition - Michele Cagan

A firsthand look at how business owners in Havana navigate the changing Cuban market and state The Struggle for the Market tells the story of Cuba's economic reforms in the 2010s, focusing on the experiences a group of small business owners known as cuentapropistas. These business owners were the most directly affected by the transition from the state-centered planned economy of earlier decades to an economy in which the state had legalized dozens of job categories for small-scale enterprise—including work in private transport, restaurants, and street vending—and which offered citizens wider opportunities to register a private business. Here, anthropologist Ståle Wig narrates a story of the market reforms and the challenges and triumphs that small-scale entrepreneurs have experienced. By asking what it means for a state to shape a market, and for people to become part of such a project, Wig reveals how small business owners created economic and ethical order for themselves, within a system that both empowered and constrained them. The author, who spent twenty months living and working in Havana's bustling marketplaces, offers a firsthand account of the lives, hopes, and frustrations of people caught up in this moment of historic development. The result is an intimate, ... Unknown localization key: "more"

Objev podobné jako The Struggle for the Market - Stale Wig

‘Physician, Heal Thyself!’ Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients’ brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UK The best way to beat the competition is to not have any - to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place. - Greg Hahn, Co-Founder, Mischief @ No Fixed Address The agency market isn’t oversupplied – it’s under-differentiated Market of One is the essential guide for agency leaders who refuse to compete on price and instead want to stand out, attract better clients and build a renowned, high-margin business. By breaking free from so-called ‘best practice’ in positioning, culture, sales and pricing, you’ll inspire your team, improve your work and create an agency that your competitors envy. Packed with candid truths, powerful reframes and just enough healthy scepticism, Market of One offers you a step-by-step roadmap that’s both strategic and personal – blending commercial insights with the practical realities of agency life. It’s your opportunity to design the agency you’ve always wanted to run. Robin Bonn is the CEO ... Unknown localization key: "more"

Objev podobné jako Market of One - Robin Bonn

Gloriously raucous rites-of-passage drama set in Romford Market ''You''ve got to talk to them son. Listen to them. Look for a way in. You''re a handsome bloke - they''ll love you. Give me a year and I''ll teach you everything I know.'' There''s an art to selling stilettos and you''d better grasp it. Learn a good wind-up, learn the pull of cash, learn drugs, learn sex, and run wild with the market monkeys. Stay sharp in the ruthless world of Essex traders. Romford Market, 1985. This boy has everything to learn. A spectacular, savage, gorgeous yarn which brings a market jungle to the vast Olivier stage; a tale about the time Mrs Thatcher said we should embrace the marketplace; a story about losing your innocence. And your cherry. Following the critical success of his new version of Ibsen''s The Wild Duck (Donmar Warehouse 2005), David Eldridge''s Market Boy premieres on the National Theatre''s Olivier stage on 25 May 2006.

Objev podobné jako Market Boy - David Eldridge

Journey with a young girl as she explores the mesmerizing wonders of a Nigerian night market, where each stall is an adventure waiting to be discovered! Filled with vibrant illustrations, this captivating picture book invites young readers into a world of magic, mystery, and the joy of finding treasures in unexpected places.The Night Market is here again, and all one girl needs is a bag of gold coins to enter. The market is alive with the sound of hawkers and traders. “A taste of tangy sweetness!” hollers a man behind a towering fountain of lemonade. “I’ll trade you a joke for a coin,” a little boy calls. “Home grown spices!” shouts a granny at a counter. What should the girl buy? But, wait! Do you hear that? It''s the sound of an old African drum. Have a turn, then learn to make cards disappear when you shout Abracadabra! When the sun starts to rise and the night market winds down, the girl has one gold coin left—just enough to buy a return ticket to the night market.With stunning illustrations by Nigerian-American artist Briana Mukodiri Uchendu, here is an enchanting read aloud about curiosity and the wonders that lie hidden in ... Unknown localization key: "more"

Objev podobné jako The Night Market - Seina Wedlick, Briana Mukodiri Uchendu

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.

Objev podobné jako Market Research and Analysis - MARCUS GONCALVES

Elektronická kniha - Temné a zvrácené začátky značek, které všichni známe a milujeme. Výrobky zavedených firem jsou považované za solidní, málokdo však ví, že právě jejich začátky jsou spojeny s temnými událostmi. - autor Matt MacNabb, 256 stran, česky Temné a zvrácené začátky značek, které všichni známe a milujemeZnačky jsou všudypřítomné. Možná si ani nedovedeme představit svět, kde by neexistovaly. Výrobky zavedených firem jsou považované za solidní, málokdo však ví, že právě jejich začátky jsou spojeny s temnými událostmi.Tato publikace odhaluje skutečné příběhy značek, které každý zná. Prozkoumejte tajemství obsahu kokainu v Coca-Cole, odhalte spojení jmen Hitler-Henry Ford a zjistěte to, co se z pečlivě vytvořených mediálních prezentací nedozvíte.

Objev podobné jako Tajné dějiny značek (978-80-759-7484-6)

Kniha - autor Emil Hradecký, 91 stran, česky, kroužková Hrajeme na klavír podle akordových značek od známého českého skladatele Emila Hradeckého (*1953) je titul, kterým pan Hradecký vyplnil mezeru na našem hudebním trhu, protože podobný titul u nás dlouho a citelně chyběl. Většina z klavíristů a keyboardistů si chce zahrát své oblíbené písničky z nejrůznějších zpěvníků, ve kterých je nejčastěji uvedena melodická linka s textem a akordové značky. Přečtení akordové značky je totiž daleko rychlejší než podrobné studium notového záznamu a neomezuje ve fantazii a dává příležitost hledání takových klavírních stylizací, které odpovídají Vašim hráčským schopnostem. Tato učebnice Vám chce přiblížit, vysvětlit a ukázat, jak na hru podle akordových značek. Seznámíte se s běžně užívanými akordy a nejjednodušším klavírním doprovodům podle těchto značek. K praktickému cvičení je zde zařazeno přes 40 lidových písní českých, moravských, slovenských i jiných národů a přibližně...

Objev podobné jako Hrajeme na klavír podle akordových značek - Emil Hradecký (BM001)

In this brand new lift-the-flap adventure, Spot and Grandpa go shopping at the market!Spot loves looking at the colourful stalls at the market with Grandpa. But before they''ve got through the shopping list, Spot disappears! Where has he gone?Toddlers will love searching for Spot and exploring the fun of the market along the way! This new story is full of the exciting surprises and gentle humour that make the original Where''s Spot? a children''s classic.With interactive flaps to train fine motor skills and an adventure that sparks curiosity and imagination, Find Spot at the Market is perfect for early learning and play.Loved this? Try these:Where''s Spot?Find Spot at NurseryFind Spot at the ZooFind Spot: A Sporty DayFind Spot at the Beach

Objev podobné jako Find Spot at the Market - Eric Hill

This inspiring stroll through Paris’s mythic flea market spotlights a fascinating array of influential vendors—revealing their unique wares, trade secrets, and the life-changing finds on sale there. The Paris Flea Market has been a mecca for designers and collectors all over the world for over 150 years. A village within a village, its bustling alleyways and hidden corners are home to over two thousand stands that collectively offer a masterclass in the history of art, craft and design. This book profiles twenty or so of the market’s key dealers, inviting readers into their worlds and revealing the hidden workings of their trade. Vibrant double-page spreads immerse readers in this little- known world. With expertise and specialties ranging from mid- century modern and Art Deco, to Memphis Milano and Louis XVI, these antique and second-hand dealers drive the market’s rich and eclectic profusion, not only preserving the history of the decorative arts, but also shaping future design trends. At once a promenade through Paris’ most epic antique, collectibles, curiosities, fashion, and design market; an ode to upcycling and a paean to the thrill of the flea market find; this extraordinary book will inspire both weekend bargain hunters and design professionals alike.

Objev podobné jako The Paris Flea Market - Kate Van Den Boogert

Enter the bazaar of the bizarre—where fate and fortunes are for sale just beneath Covent Garden—in this high-stakes historical fantasy debut set in 19th-century London, perfect for fans of Neverwhere and The Night Circus.Below Covent Garden lies the Under Market, where anything and everything has a price: a lover’s first blush, a month of honesty, five minutes of strength, a wisp of luck and fortune. As a child, Deri was sold to one of the most powerful merchants of the Under Market as a human apprentice. Now, after seventeen years of servitude and stealing his master’s secrets, Deri spots a chance to buy not only his freedom but his place amongst the Under Market’s elite.A runaway princess escapes to the market, looking to sell her destiny. Deri knows an opportunity when he sees it and makes the bargain of the century. If Deri can sell it on, he’ll be made for life, but if he’s caught with the goods, it will cost him his freedom forever. Now that Deri has met a charming and distractingly handsome young man, and persuaded him that three dates are a suitable price for his advice and guidance, Deri realises he has more to lose ... Unknown localization key: "more"

Objev podobné jako A Market of Dreams and Destiny - Trip Galey

Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles While predicting the direction of the stock market at any given point is difficult, it's a fact that the market exhibits well-defined and sometimes predictable patterns.

Objev podobné jako The Little Book of Stock Market Cycles - Jeffrey A. Hirsch

Tourism was born in Market Harborough in 1841 when Thomas Cook, a local cabinetmaker, set off towards Leicester and had his dream of worldwide working-class travel. The town was born to serve travellers. Centuries before, the town had been built to provide a market place for trades-people near to the ''new'' highway connecting Northampton and Leicester. Eight hundred years later, the market is still busy, though now indoors, and the original Square is still bustling with shoppers. As a boy on the playing fields of the local school, former England team captain Martin Johnson discovered his finesse in Rugby. In the nineteenth century, William Symington and his family put Market Harborough on the manufacturing map by creating pea flour and a range of tempting sauces. In the last century the town could claim to be a ''crisp capital'' of England, being the home of Golden Wonder crisps.

Objev podobné jako Market Harborough & Around Through Time - Stephen Butt

Everything on Treasuries, munis,bond funds, and more!The bond buyer’s answer book—updated for the new economy“As in the first two editions, this third edition of The Bond Book continues to be the idealreference for the individual investor. It has all the necessary details, well explained andillustrated without excessive mathematics. In addition to providing this essential content, itis extremely well written.”—James B. Cloonan, Chairman, American Association of Individual Investors“Annette Thau makes the bond market interesting, approachable, and clear. As much asinvestors will continue to depend on fixed-income securities during their retirement years,they’ll need an insightful guide that ensures they’re appropriately educated and served.The Bond Book does just that.”—Jeff Tjornejoh, Research Director, U.S. and Canada, Lipper, Thomson Reuters“Not only a practical and easy-to-understand guide for the novice, but also a comprehensivereference for professionals. Annette Thau provides the steps to climb to the top of the bondinvestment ladder. The Bond Book should be a permanent fixture in any investment library!”—Thomas J. Herzfeld, President, Thomas Herzfeld Advisors, Inc.“If the financial crisis of recent years has taught us anything, it’s buyer beware. Fact is, bondscan be just as risky as stocks. That’s why Annette Thau’s new edition of The Bond Book isessential reading for investors who ... Unknown localization key: "more"

Objev podobné jako The Bond Book, Third Edition: Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds

Nearly every Saturday and Sunday morning at Steamboat Landing, you will see the faithful browsing the nationally renowned Ithaca FarmerÂ’s Market in search of the freshest and most beautiful produce, filling bags and baskets with fixings for the weekÂ’s home meals, encouraging farmers and growers to extend their culinary reach. Celebrating a historic milestone at the MarketÂ’s current Pavilion location, Ithaca Farmers Market captures the energy and history of the market through colorful narratives, vivid historical and contemporary photos, detailed recipes, and helpful shopping and prep guides. A far cry from the rag-tag brigade selling off the backs of pick-up trucks in 1973, todayÂ’s bustling pavilion hosts an array of social enterprises, meeting the demand for fresh, locally grown vegetables and fruits, meat from pastured animals, and handcrafted wines.Farmers and growers engage in sustainable practices to produce healthy food for those ofus who are concerned with not just what we eat, but how and where it is produced. Ithaca food activist Michael Turback showcases the delicious possibilities of cooking with local produce at the height of flavor and freshness throughout the growing seasons, taking readers on a year-round culinary tour from spring to early and midsummer to the bursting harvest ... Unknown localization key: "more"

Objev podobné jako Ithaca Farmers Market - Izzy Lecek, Michael Turback

The complete year-round guide to organic vegetable production for market gardeners and small-scale farmers — now fully revised and updated Sustainable Market Farming is the comprehensive, go-to reference for serious growers in every climate zone. Extensively revised and updated, this brand new, full-color edition is packed with detailed information on everything from planning to harvest, and features in-depth profiles of a full range of crops. This complete practical guide includes:The most current farm-specific planning and organizational skills for running a profitable, successful, and professional enterpriseCutting-edge information describing new and efficient techniques, strategies for season extension, approaches for integrated pest, disease, and weed management, and preferred climate-smart, disease-resistant varieties to add to your repertoireUpdated guidelines for improving and maintaining soil quality and finding resilient, regenerative solutions to align farming practices with new environmental challengesPrecise growing guides for a cornucopia of vegetables addressing: selection of varieties; soil, water, and fertility requirements; sowing, cultivation, crop rotation, and succession planting; common pests and diseases; harvest and storage; and more.Whether you are a beginning grower, an aspiring market gardener, or an established enterprise seeking to take your operation to the next level, Sustainable Market Farming is the book you will find yourself returning to again ... Unknown localization key: "more"

Objev podobné jako Sustainable Market Farming, Second Edition - Pam Dawling

An essential gift for the keen cook in your life. Borough Market is the beating heart of London''s food scene. Every year millions of locals and tourists flock to Borough Market to soak up the unique atmosphere, interact with the expert traders and sample the world-class produce. This gorgeous book takes you on a tour of a year at the Market, from the beginning of spring, through Easter and Midsummer, to Apple Day in October and the switching on of the lights at Christmas - with the most delicious recipes highlighting the very best of those celebrations. Divided by season, each recipe celebrates at least one hero ingredient from that time of year: why not try Chilled asparagus soup in spring; Rolled pork belly and sticky nectarines in summer; Beetroot dal in autumn; or Clementine sponges with cranberry sauce in winter? Along the way, you''ll be introduced to key seasonal ingredients with shopping and preparation tips, straight from the artisan producers, that will change how you cook for ever.Packed full of beautiful photography, much of it shot on location at Borough throughout the year, this is a cookbook that will inspire food lovers and home cooks everywhere, even if they ... Unknown localization key: "more"

Objev podobné jako The Borough Market Cookbook - Smith Ed

''It''s Christmas in a book!'' Katie Fforde''Sprinkled with Christmas magic!'' Milly Johnson''A scrumptious seasonal treat!'' Heidi Swain------------------------------Residential-home caterer Connie has had one online-dating disaster too many. Hurt in the past and with her son to consider, now she''s feeling hesitant. Then one of Connie''s residents sets her up on a date at a beautiful German Christmas market - with the promise she''ll take a mini-bus full of pensioners along with her...Amongst the twinkling lights and smell of warm gingerbread in the old market square, Connie heads off on her date with a checklist of potential partner must-haves. Baker Henrich ticks all the boxes, but when Connie meets Henrich''s rival William, she starts to wonder if ticking boxes is the answer.Will Connie''s wish for love this Christmas come true, and if so - with who?-------------------------------Readers are feeling enchanted by Finding Love at the Christmas Market:''This book was a hot chocolate on a cold day, warming and satisfying.''''I could smell the gingerbread and spices, a real hug of a book.''''A beautiful book about finding what matters most at Christmas . . . such a heart-warming story.''If you loved Finding Love at the Christmas Market, pre-order Jo''s newest Christmas novel, Countdown to Christmas, ... Unknown localization key: "more"

Objev podobné jako Finding Love at the Christmas Market - Jo Thomas

A funny twist on the classic rhymeWhat happens after a shopper goes “to market, to market, to buy a fat pig”? Back home the pig promptly escapes, and soon the pig’s in the kitchen, the lamb’s on the bed, the cow’s on the couch—and the rest of the animals are wreaking havoc throughout the house!"The skillfully wielded visual anarchy explodes off the page. This is one market trip children will wish to take again and again." —Publishers Weekly

Objev podobné jako To Market, to Market - Anne Miranda

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLERNamed one of the Best Business Books of 2018 by Business InsiderThe legendary investor Howard Marks shows how to identify and master the cycles that govern the markets.We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a market cycle comes when you learn the patterns of ups and downs that influence not just economics, markets and companies, but also human psychology and the investing behaviors that result.If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You'll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed.By following Marks's insights-drawn in part from his iconic memos over the years to Oaktree's clients-you can master these recurring patterns to have the opportunity to improve your results.In Mastering the Market Cycle, Marks reveals his framework for ... Unknown localization key: "more"

Objev podobné jako Mastering The Market Cycle - Howard Marks

Millie loves her quiet life on the farm, but Mina longs for adventure. When the Goblin Market comes to town, Millie knows it''s a bad idea. They''ve been told stories their whole lives about the dangers of the Goblin Market. But Mina just can''t resist... When Mina doesn''t come back, it''s Millie''s turn to brave the market to bring her home. She will use all her smarts and all her courage to try to outwit the goblins and save her sister... but will it be enough? This gorgeous and intriguing tribute to both ''Goblin Market'' by Christina Rossetti and classic fairy-tale villains is also a story about the bond between sisters and a celebration of courage, intelligence and resilience.

Objev podobné jako Into the Goblin Market - Jensine Eckwall, Vikki Vansickle

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLERNamed one of the Best Business Books of 2018 by Business InsiderThe legendary investor Howard Marks shows how to identify and master the cycles that govern the markets.We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a market cycle comes when you learn the patterns of ups and downs that influence not just economics, markets and companies, but also human psychology and the investing behaviors that result.If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You'll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed.By following Marks's insights-drawn in part from his iconic memos over the years to Oaktree's clients-you can master these recurring patterns to have the opportunity to improve your results.In Mastering the Market Cycle, Marks reveals his framework for ... Unknown localization key: "more"

Objev podobné jako Mastering The Market Cycle - Howard Marks

How can universities implement strategic integrated marketing to effectively build and communicate their value?At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to • set up their marketing leadership for success • find or build the necessary organizational capacity • set a firm foundation through market ... Unknown localization key: "more"

Objev podobné jako How to Market a University - Teresa Flannery

A Handbook to the Art Market The new look on the history of art and its blind spots, the far-reaching digitization of structures and content, the changing role of museums and art criticism, new forces from influencers to NFTs: Hardly any market system has evolved as profoundly in the last decade as the distribution of art. With 25 years of experience in the art industry, Dirk Boll acts as a continuous chronicler and seasonal commentator of these pervasive developments. His handbook Art for Sale is a reliable source of in-depth knowledge about the inner workings of global art market systems. How do auctions, the network of galleries, and fairs work? How are prices being made, and how do trends both in the production of art as well as its collection emerge? What is more, the updated and revised new edition provides comprehensive information on the practical issues of art acquisition: What are the customs and pitfalls, the economic interdependencies between the artists, buyers and other market players, and the legal regulations governing the trade with art?

Objev podobné jako Art and its Market - Dirk Boll

Elektronická kniha - ze série Markétka a kouzelná zvířátka, autor E. D. Bakerová, 120 stran, česky Pro Markétku je den ode dne těžší žít se zlou macechou a nevlastními sourozenci, kteří se k ní nechovají moc pěkně. Když během rybaření vytáhne z vody kouzelnou rybu, která jí nabídne, že jí splní jakékoli přání, s Markétkou se zatočí svět. Pokud pustí rybu na svobodu, bude si moct přičarovat úplně novou rodinu! Může ale mluvící rybě věřit?

Objev podobné jako Markétka a kouzelná zvířátka – Zlatá rybka (978-80-253-4541-2)

Elektronická kniha - autor Jitka Vysekalová, kolektiv a, 296 stran Emoce hrají v marketingu důležitou, ne-li hlavní roli — od marketingového výzkumu přes jednotlivé části marketingového mixu až po komunikační strategie. Jak můžeme emoce v marketingu a především v marketingové komunikaci využít? Jaký význam mají emoce pro člověka a jeho spotřební a nákupní chování? Jak pomocí emocionální komunikace vzbudit zájem zákazníků a vybudovat s nimi pozitivní a trvalé vztahy? Jakými klasickými i novými přístupy zkoumat a měřit emoce? Jak vytvořit pozitivní emocionální vztah ke značce, produktu, místu prodeje apod.? Jaké kanály využít pro podporu emocionálního působení marketingové komunikace? V této publikaci, která je ojedinělá na našem trhu, najdete nejen odpovědi na tyto a další otázky, ale také mnoho příkladů využití pozitivních i negativních emocí v marketingu u nás i v zahraničí. Knížka je určena všem lidem z praxe a studentům, kteří se zabývají marketingem a...

Objev podobné jako Emoce v marketingu (978-80-247-4843-6)

Kniha - autor Miroslav Karlíček, 288 stran, česky, brožovaná bez přebalu lesklá Praktická příručka o marketingu, kompletně přepracovaná a doplněná o nejnovější trendy v oboruChcete-li pochopit základní principy marketingu, pak držíte v ruce správnou knihu. Byla vytvořena v úzké spolupráci s předními odborníky z praxe. Autoři v čele s vedoucím katedry marketingu FPH VŠE Miroslavem Karlíčkem srozumitelně a čtivě přibližují začínajícím marketérům, jak marketing funguje a jak ho lze využívat v konkurenčním boji. Kniha čtenáře vede také k tomu, aby každý poznatek rovnou uplatnili v rámci svého vlastního marketingového projektu.Druhé vydání knihy je kompletně přepracováno a doplněno o nejnovější trendy z oboru. Nechybí ani celá řada příkladů z praxe. V knize naleznete odpovědi na nejdůležitější otázky: Co je to vlastně marketing a proč je podstatný pro úspěch každé firmy

Objev podobné jako Základy marketingu (978-80-247-5869-5)

Kniha - autor Simon Kingsnorth, 384 stran, česky, brožovaná bez přebalu lesklá Tato kniha je praktickým návodem pro každého marketéra, manažera či studenta marketingu, který potřebuje vybudovat racionální marketingovou strategii pro dosažení měřitelných a optimalizovaných výsledků. Obsahuje také případové studie, novinky z oblasti automatizace marketingu a rady týkající se ochrany dat a soukromí. Dokážete krátce shrnout, čeho chcete v blízké budoucnosti dosáhnout? Pokud ne, nemáte strategii. Pokud to formulovat dokážete, ale nevíte, jak se pohnout z místa, pak ji také nemáte. Pokud máte vizi i jasnou představu, jak jí docílit, pak strategii máte. Abyste ale dosáhli žádoucích výsledků, musí být vaše strategie založena na výzkumu a podporována vedením společnosti. Tato kniha vás provede klíčovými kroky k vybudování a realizaci účinné strategie. Strategie digitálního marketingu poskytuje srozumitelný, strukturovaný návod, který vás krok za krokem provede...

Objev podobné jako Strategie digitálního marketingu: Komplexní přístup k budování strategie pro on-line marketing (978-80-7508-714-0)