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H. W. Brands rozmnožil řadu životopisů amerických prezidentů o důležitou položku: svou rozsáhlou práci zasvětil životu a působení Ronalda Reagana. Reaganova osobnost měla velký význam pro všechny země sovětského bloku, protože za jeho působení došlo ke zhroucení komunismu ve střední a východní Evropě. Autor se pochopitelně věnuje i vnitřní politice a proměně politického stylu, kterou Reagan ztělesňoval.

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Never before has anyone explored the mind, soul, and heart of Ronald Reagan. The Search for Reagan explores the challenges and controversies in Reagan’s life and how he successfully dealt with each, depicting a man who was never as conservative as some conservatives wanted him to be, but rather as conservative as he was comfortable being—a man who wanted to win on his own terms and integrity.Ronald Reagan was a singularly unique man and conservative who championed a wildly successful revolution—leading to more freedom and less government for the American people and to the fall of communism, while boosting American morale, which had been his three big goals. He was the first president in many years who believed optimism from the Oval Office had a direct bearing on the affairs of the nation. As a consequence, he left office more popular than when he entered with a whopping 73 percent approval. He is beloved even today as his presidential library is visited far more than any other presidential library, by more than five million people each year. He understood that American conservatism was based upon the individual and not the group. He is still regarded as one of the most admired men in America. The range of Reagan scholarship by virtue of books sold about him continues to grow. In his presidency, he solved the mystery of high inflation that had bedeviled his predecessor, high interest rates, and high gas prices. He created over twenty million new jobs, and the number of American millionares grew from 4,414 to 34,944. He quite literally changed our world for the better and is considered by most historians to be one of our four greatest presidents, along with George Washington, Abraham Lincoln, and Franklin Roosevelt.

Objev podobné jako The Search for Reagan - Craig Shirley

An inside look at the most successful president of modern times.What makes a good White House memoir? The right mix of personal stories, insight on the president, discussion of policy and historical events, and crazy, colorful anecdotes that capture the reader’s attention. Inside the Reagan White House has all this—plus a vivid take on the Reagan assassination attempt, , Gorbachev and the Reykjavik summit, Ollie North and the Contras, , the 1988 Bush-Dukakis contest—and other critical moments of that era. Original insight on Ronald Reagan, as well as discussions of cabinet members and others, are interspersed with personal anecdotes, off-hand comments, and unique family details that historians and general readers will love. On the colorful side, the action moves from movie stars to Soviet spies to (literal) knife fights, neo-Nazis, plain old Nazis, intimate affairs, fights on planes, and con men chased by INTERPOL. And at the heart of the story are the thousands of dedicated, patriotic Americans who helped Ronald Reagan as he worked to push back against the Soviet Union, promote democracy, improve trade, lower taxes, and reduce the size and scope of government.

Objev podobné jako Inside the Reagan White House - Frank Lavin

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.In A History of Brands, you’ll explore:Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

Objev podobné jako A History of Brands - Richard Shear

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series:The Meaning of Branded Objects and A History of Brands.

Objev podobné jako Brands in the Age of AI - Mark Kingsley

(Reference). From 1929 through 1961 Gibson, Inc. of Kalamazoo, MI produced over 30 brands of musical instruments that did not carry the Gibson name. Many of these brands may be familiar, with names such as Recording King, National and Washburn, while many others are brands that only a handful of avid Gibsonites will know, such as Werlein Leader, Grinnell, Truett, and many more. This book is a complete guide to all of the other brands Gibson produced, complete with detailed descriptions, photos and rare examples of existing instruments from collectors around the world. If you re hoping to find that diamond in the rough at the local garage sale, this guide will familiarize you with even the most obscure brands Gibson made for more than three decades.

Objev podobné jako The Other Brands of Gibson - Paul Fox

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the brand system to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Objev podobné jako Building Strong Brands - David A. Aaker

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Objev podobné jako How Brands Grow - Byron Sharp

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance â “ fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, Getting Down to Business-to-Business Markets .

Objev podobné jako How Brands Grow 2 Revised Edition - Jenni Romaniuk, Bryon Sharp

Kryt na mobil - pro Realme 6i, materiál TPU, měkký, výřezy pro konektory a tlačítka Ochraňte váš telefon před poškozením za pomoci ochranného krytu TopQ Realme 6i 3D silikon Brands 56411. Jedná se o zadní ochranný kryt, který je svým provedením jistotou velice dobré odolnosti. Materiál je příjemný na dotek a dobře se drží. Jistotou je také, že u tohoto krytu na mobil TopQ zůstane zachován přístup k nabíjecímu portu a ostatním tlačítkům potřebným pro plynulé užívání mobilního telefonu. Kryt na mobil je měkký a tudíž je jeho nasazení velmi jednoduché. Kryt na mobil pro Realme 6i zajistí ochranu vašeho telefonu i při zachování skvělého designu. Rozhodující funkce ochranného krytu na mobil TopQ Realme 6i 3D silikon Brands 56411 Praktická ochrana telefonu Realme 6i Měkkost zaručuje snadnou instalaci krytu Ochranný kryt TopQ má otvory pro potřebné konektory a ovládací prvky Materiál: TPU Jeho barva je černá

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Objev podobné jako The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Carol Pearson, Margaret Mark

Dámský šátek s třásněmi květinový REAGAN béžový

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Kniha - autor H. W. Brands, 772 stran, česky, pevná bez přebalu lesklá H. W. Brands rozmnožil řadu životopisů amerických prezidentů o důležitou položku: svou rozsáhlou práci zasvětil životu a působení Ronalda Reagana. Reaganova osobnost měla velký význam pro všechny země sovětského bloku, protože za jeho působení došlo ke zhroucení komunismu ve střední a východní Evropě. Autor se pochopitelně věnuje i vnitřní politice a proměně politického stylu, kterou Reagan ztělesňoval.

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<!-- Pobo Page Builder - content START --><div id='pobo-all-content' data-pobo-content='product' data-pobo-design-id='default' data-pobo-page-id='7065786' data-pobo-lang='default' data-pobo-version='1.0'><div id='pobo-inner-content'><div id="pobo-standard-widget"><div data-pobo-widget-id='70' data-pobo-unique-id='1717955' class='widget-container widget-text'><div class="widget-typography"><div class="empty"><h2 data-sourcepos="1:1-1:33" id="isPasted">KISS Detroit Rock Rum 45% 0,7l</h2><p data-sourcepos="3:1-3:388"><strong>O produktu:</strong> </p><p data-sourcepos="3:1-3:388">KISS Detroit Rock Rum je prémiový tmavý rum inspirovaný legendární rockovou kapelou KISS a jejich hitem "Detroit Rock City". Vyrábí se ze směsi nejkvalitnějších dominikánských rumů, které zrají 8 až 15 let v dubových sudech. Jeho chuťový profil je plný a intenzivní s tóny sušeného ovoce, koření a čokolády, které uspokojí i ty nejnáročnější fanoušky rumu a rockové hudby.</p><p data-sourcepos="5:1-5:175"><strong>Vůně:</strong> </p><p data-sourcepos="5:1-5:175">Vůně je bohatá a lákavá s tóny sušených fíků, švestek a rozinek, doplněná o tóny karamelu, vanilky a dubového dřeva. V pozadí se objevují jemné tóny koření a tabáku.</p><p data-sourcepos="7:1-7:196"><strong>Chuť:</strong> </p><p data-sourcepos="7:1-7:196">Chuť je plná a intenzivní s tóny tmavé čokolády, sušeného ovoce a ořechů. Na patře se rozvíjejí tóny karamelu, vanilky a dubového dřeva. Závěr je dlouhý a hřejivý s tóny koření a tabáku.</p><p data-sourcepos="9:1-9:204"><strong>Doporučené servírování:</strong> </p><p data-sourcepos="9:1-9:204">KISS Detroit Rock Rum si nejlépe vychutnáte samotný při pokojové teplotě, abyste plně ocenili jeho komplexní chuť a aroma. Můžete ho podávat i s kostkou ledu nebo v koktejlech.</p><p data-sourcepos="11:1-11:16"><strong>Zajímavosti:</strong></p><ul data-sourcepos="13:1-17:0"><li data-sourcepos="13:1-13:106">KISS Detroit Rock Rum je inspirován legendární rockovou kapelou KISS a jejich hitem "Detroit Rock City".</li><li data-sourcepos="14:1-14:56">Vyrábí se z dominikánských rumů zrajících 8 až 15 let.</li><li data-sourcepos="15:1-15:47">Láhev má unikátní design s logem kapely KISS.</li><li data-sourcepos="16:1-17:0">Je to ideální dárek pro fanoušky rockové hudby a milovníky kvalitního rumu.</li></ul><p data-sourcepos="18:1-18:286">KISS Detroit Rock Rum je prémiový rum s výrazným charakterem a intenzivní chutí, který osloví nejen fanoušky kapely KISS, ale i všechny milovníky kvalitního rumu. Jeho bohaté aroma a plná chuť z něj dělají ideální volbu pro vychutnání si v čisté formě i pro míchání koktejlů.</p></div></div></div><div data-pobo-widget-id='4' data-pobo-unique-id='1717956' class='widget-container widget-header-text'><div class="widget-typography"><div class="rc-header-text"><h2 class="rc-header-text__header"> O značce KISS  </h2><span class="rc-header-text__text"> KISS Detroit Rock Rum je součástí kolekce rumů inspirovaných legendární rockovou kapelou KISS. Tyto rumy se vyrábějí ve spolupráci s kapelou a značkou Brands For Fans, která se specializuje na  nápoje  inspirované  světem  hudby. </span></div></div></div></div><div id="pobo-share-widget"></div></div></div><!-- Pobo Page Builder - content END -->

Objev podobné jako Brands for Fans Kiss Detroit Rock Rum 45% 0,7l

<!-- Pobo Page Builder - content START --><div id='pobo-all-content' data-pobo-content='product' data-pobo-design-id='default' data-pobo-page-id='7065787' data-pobo-lang='default' data-pobo-version='1.0'><div id='pobo-inner-content'><div id="pobo-standard-widget"><div data-pobo-widget-id='70' data-pobo-unique-id='1717959' class='widget-container widget-text'><div class="widget-typography"><div class="empty"><h2 data-sourcepos="1:1-1:30" id="isPasted">KISS Black Diamond 40% 0,5l</h2><p data-sourcepos="3:1-3:388"><strong>O produktu:</strong> </p><p data-sourcepos="3:1-3:388">KISS Black Diamond je prémiový tmavý rum inspirovaný legendární rockovou kapelou KISS a jejich stejnojmennou písní z debutového alba z roku 1974. Tento rum je výsledkem mistrného smíchání karibských rumů, které zrály v dubových sudech až 15 let.  Vyznačuje se tmavě zlatavou barvou,  bohatou vůní a  hladkou,  lehce nasládlou chutí s tóny sušeného ovoce, vanilky a koření.</p><p data-sourcepos="6:1-6:178"><strong>Vůně:</strong> </p><p data-sourcepos="6:1-6:178">Vůně je intenzivní a lákavá s tóny sušeného ovoce, jako jsou rozinky a fíky,  doplněné o tóny vanilky, dubu a koření. V pozadí se objevují jemné tóny karamelu a ořechů.</p><p data-sourcepos="9:1-9:180"><strong>Chuť:</strong> </p><p data-sourcepos="9:1-9:180">Chuť je hladká a  jemně nasládlá s tóny sušeného ovoce, vanilky, karamelu a  čokolády.  V závěru se objevuje  jemný  nádech  dubu a  koření.  Závěr je  dlouhý a  hřejivý.</p><p data-sourcepos="12:1-12:180"><strong>Doporučené servírování:</strong> </p><p data-sourcepos="12:1-12:180">KISS Black Diamond si nejlépe vychutnáte samotný s ledem,  nebo v míchaných drincích. Skvěle se hodí i do koktejlů jako je  Old Fashioned nebo  Mai Tai.</p><p data-sourcepos="15:1-15:16"><strong>Zajímavosti:</strong></p><ul data-sourcepos="17:1-21:0"><li data-sourcepos="17:1-17:90">KISS Black Diamond je inspirován rockovou kapelou KISS a  jejich  písní "Black Diamond".</li><li data-sourcepos="18:1-18:46">Směs rumů z Karibiku, které zrály až 15 let.</li><li data-sourcepos="19:1-21:0">Láhev má  unikátní  design s  motivem  kapely KISS.</li></ul><p data-sourcepos="22:1-22:297">KISS Black Diamond je prémiový tmavý rum s  bohatou chutí a  vůní,  který osloví  milovníky  rumu i  fanoušky  rockové  hudby. Jeho  hladká chuť a  elegantní  prezentace z  něj  dělají  ideální  volbu  pro  speciální  příležitosti a  pro  všechny,  kteří  si  chtějí  užít  skvělý  rum.</p></div></div></div><div data-pobo-widget-id='4' data-pobo-unique-id='1717960' class='widget-container widget-header-text'><div class="widget-typography"><div class="rc-header-text"><h2 class="rc-header-text__header"> O značce KISS </h2><span class="rc-header-text__text"> KISS Black Diamond je  součástí  portfolia  společnosti Brands For Fans,  která  se  specializuje  na  vytváření  alkoholických  nápojů ve  spolupráci s  hudebními  skupinami.  Jejich  cílem je  spojit  svět  hudby a  kvalitních  nápojů a  nabídnout  fanouškům  unikátní  zážitky. </span></div></div></div></div><div id="pobo-share-widget"></div></div></div><!-- Pobo Page Builder - content END -->

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Komplex vitamínů v šumivých tabletách s pomerančovou příchutí PRO!BRANDS s obsahem sladidlel využijete na rychlé a snadné doplnění všech potřebných vitamínů.

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Dámské čelenky Under Armour ADJUSTABLE MINI BRANDS W udrží vaše vlasy na svém místě. Jsou vyrobeny z měkkého, pružného materiálu a mají sametovou spodní stranu pro lepší přilnavost.

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Dámské čelenky Under Armour ADJUSTABLE MINI BRANDS W udrží vaše vlasy na svém místě. Jsou vyrobeny z měkkého, pružného materiálu a mají sametovou spodní stranu pro lepší přilnavost.

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#39;This book will change the way you see the world and could change the world itself #39;, CHRIS VAN TULLEKEN, BESTSELLING AUTHOR OF ULTRA-PROCESSED PEOPLE #39;Chaudhuri does a mighty job of showing how plastic came to take over our lives, and why we have repeatedly failed to curb it #39; , FINANCIAL TIMES #39;A must read for anyone who buys anything plastic #39;, MICHAEL MOSS, PULITZER PRIZE-WINNING AUTHOR OF SALT, SUGAR, FAT #39;Eye-popping, engaging and rigorous #39;, MIKE BERNERS-LEE, AUTHOR OF A CLIMATE OF TRUTH #39;As alarming as it is entertaining.... brilliant #39;, HUGH FEARNLEY-WHITTINGSTALL, HOST OF WAR ON PLASTIC WITH ANITA AND HUGH Over the past seventy years, McDonald #39;s, Coca-Cola, Procter Gamble, Unilever and other consumer goods makers have harnessed single-use plastics to turbocharge their profits. They #39;ve poured billions of dollars into convincing us we need disposable diapers, cups, bags, bottles, shampoo in sachets and plastic-packaged ultra-processed foods.We were never clamouring for any of these items, but this shift towards disposability has fundamentally transformed our daily habits. Think of toddlers kept in disposable diapers for far longer than their parents wore cloth, our obsession with bottled water and our insatiable appetite for convenient snacks and coffee. While at first we shaped plastics, somewhere along the way, plastics took over and began shaping us.Like any addiction, our plastic habit has consequences. It is damaging our climate and biodiversity and we are only just starting to understand its effect on our own health.How did plastic take over our lives? And why have we been unable to rein it in? In investigating how we got here, Consumed arms us to make better decisions about where we go next. It is only by understanding this history that we will stop accepting the same failed solutions and demand better from the brands that got us hooked on plastic in the first place. #39;An important and engaging read #39;, ADAM ALTER, BESTSELLING AUTHOR OF IRRESISTIBLE AND ANATOMY OF A BREAKTHROUGH

Objev podobné jako Consumed: How Big Brands Got Us Hooked on Plastic - Saabira Chaudhuri