people strategy altman jack
People Strategy - Altman Jack
The Wall Street Journal bestseller! Learn to unlock the potential of your employees and colleagues with this definitive resource for people management People Strategy: How to Invest in People and Make Culture Your Competitive Advantage provides readers with a powerful framework in which to develop high-performing teams, increase employee motivation, and use data to build an inviting and effective company culture. Author Jack Altman, cofounder and CEO of Lattice, an award-winning HR and performance management platform, shows you how to: Establish the values that will form the bedrock of your organizationDevelop feedback processes that help employees feel heard, supported, and equipped to succeedMonitor the breadth and depth of employee engagement in your companyUse the data and insights created by your People Strategy to drive business results Perfect for executives, managers, and human resource professionals, People Strategy also belongs on the bookshelves of anyone with even an interest in how to develop, nurture, and unlock the potential of their employees and colleagues.
Objev podobné jako People Strategy - Altman Jack
Apple Lightning to 3.5 mm Headphone Jack Adapter (MMX62ZM/A)
Tento adaptér umožňuje připojit zařízení Apple s konektorem Lightning k reproduktorům nebo sluchátkům s 3,5 mm jack vstupem. Je kompatibilní s řadou modelů iPhone, iPad a iPod touch. Podporuje operační systém iOS 10 a vyšší.
- Jednoduché propojení iPhonu se zařízeními s 3,5 mm jackem
- Široká kompatibilita s modely iPhone, iPad a iPod touch
- Podpora všech zařízení s iOS 10 a novějším
- Kompaktní a snadno přenosný design
Objev podobné jako Apple Lightning to 3.5 mm Headphone Jack Adapter (MMX62ZM/A)
Epee Nightmare before Christmas kostým Jack Skellington, 123 - 128 cm
Dětský kostým Jack Skellington z filmu Nightmare before Christmas obsahuje overal, motýlek a masku. Je vyroben z 100% polyesteru a je vhodný pro děti od 7 let s výškou 123-128 cm. Kostým je určen pro karnevalové akce i domácí hraní.
- Kompletní sada obsahující overal, motýlek a masku
- Vyrobeno z kvalitního a pohodlného materiálu 100% polyester
- Univerzální design vhodný pro karnevaly i domácí hraní
- Věkové a výškové doporučení pro snadný výběr
Objev podobné jako Epee Nightmare before Christmas kostým Jack Skellington, 123 - 128 cm
Podívejte se také
FM AM rádio s Jack 3,5 mm výstupem
hydraulický válec SIXTOL SX JACK 2,5 t
rádio s výstupem pro sluchátka 3.5mm Jack
potahy sedadel Jack III s airbagem
potahy Jack III s možností sklápění sedadel
klávesový pedál s konektorem 6.3 mm Jack
CALINE CP-78 mono jack vstup výstup
Jack Carr audiokniha čte Zdeněk Hruška
redukce mini jack TRS na TRRS
hudební set Tlapková patrola s jack konektorem
dětský kostým Jack Skellington
kostým Jack Skellington 142-152 cm
kostým Jack Skellington s motýlkem
stereo sluchátka s 3.5 mm jack pro tablety
Halloweentown klipy Jack Skellington Sally Zero
Jack Skellington noční lampa
Icon Light Nightmare Jack Skallington
Lampa ve tvaru Jacka Skellingtona z filmu Nightmare Before Christmas slouží jako noční světlo. Je vhodná pro děti od 12 let a napájena dvěma AAA bateriemi, které nejsou součástí balení. Výška lampy je 10 cm.
- Stylová lampa s ikonickou postavou Jacka Skellingtona
- Vhodná jako noční světlo pro vytvoření atmosféry
- Snadné použití na 2 AAA baterie (nejsou součástí)
- Kompaktní výška 10 cm vhodná do interiéru
Objev podobné jako Icon Light Nightmare Jack Skallington
Epee Nightmare before Christmas kostým Jack Skellington, 142 - 152 cm
Dětský kostým Jack Skellington z filmu Nightmare before Christmas je určen pro děti od 10 let s výškou 142-152 cm. Sada obsahuje overal, masku a motýlek vyrobené ze 100% polyesteru. Kostým je vhodný pro karnevaly, Halloween nebo domácí hraní.
- Kompletní sada obsahující overal, masku a motýlek
- Vyrobeno z kvalitního 100% polyesteru
- Snadné oblékání a pohodlné nošení
- Věrná reprodukce ikonické postavy z filmu
Objev podobné jako Epee Nightmare before Christmas kostým Jack Skellington, 142 - 152 cm
Sixtol Hydraulický válec pro nízkoprofilový zvedák SX JACK 2,5 t - náhradní díl
Tento náhradní hydraulický válec je určen pro nízkoprofilový zvedák SIXTOL SX JACK s nosností 2,5 tuny. Je kompatibilní s modely SX3007 GEKO a G02046. Válec má rozměry 8 x 11,5 x 24,5 cm a hmotnost 2,85 kg.
- Přesná kompatibilita se zvedáky SIXTOL SX JACK 2,5 t a modely SX3007 GEKO/G02046
- Kompaktní rozměry (8 x 11,5 x 24,5 cm) pro snadnou montáž a manipulaci
- Robustní konstrukce s hmotností 2,85 kg zajišťující odolnost při zvedání břemen
Objev podobné jako Sixtol Hydraulický válec pro nízkoprofilový zvedák SX JACK 2,5 t - náhradní díl
Sixtol Hydraulický válec pro nízkoprofilový zvedák SX JACK 3 t - náhradní díl, 30 x 15 x 14 cm
Náhradní hydraulický válec je určen pro pojízdný hydraulický zvedák Sixtol SX JACK 3T. Válec je nezbytnou součástí zvedacího mechanismu heveru. Rozměry dílu jsou 30 x 15 x 14 centimetrů.
- Přesná kompatibilita se zvedákem Sixtol SX JACK 3T
- Rozměry 30 x 15 x 14 cm pro snadnou montáž
- Vysoká nosnost odpovídající 3tunovému zvedáku
- Originální náhradní díl pro zajištění spolehlivosti
Objev podobné jako Sixtol Hydraulický válec pro nízkoprofilový zvedák SX JACK 3 t - náhradní díl, 30 x 15 x 14 cm
Jack Wolfskin TERRAVENTURE URBAN MID M Pánská outdoorová obuv, hnědá, velikost
Pánské outdoorové boty Jack Wolfskin TERRAVENTURE URBAN MID M kombinují funkčnost a pohodlí s decentním vzhledem. Svršek z vodoodpudivého semiše a podešev Vibram poskytují ochranu a podporu v různých terénech. Boty jsou vhodné pro aktivní použití v přírodě i každodenní nošení ve městě.
- Vodoodpudivý semišový svršek pro ochranu před vlhkostí
- Podešev Vibram zajišťující stabilitu a přilnavost v terénu
- Gumové ochranné prvky na špičce a patě pro zvýšenou odolnost
- Univerzální design vhodný pro outdoor i městské nošení
Objev podobné jako Jack Wolfskin TERRAVENTURE URBAN MID M Pánská outdoorová obuv, hnědá, velikost
The People of the Abyss - Jack London
The People of the Abyss (1903) is a work of nonfiction by American writer Jack London. Written after the author spent three months living in London’s poverty-stricken East End, The People of the Abyss bears witness to the difficulties faced by hundreds and thousands of people every day in one of the wealthiest nations on earth. Inspired by Friedrich Engels’s The Condition of the Working Class in England (1845) and Jacob Riis’s How the Other Half Lives, London hoped to expose the indignities faced by those left behind by industrialization. In 1902, Jack London traveled to England to live in the slums of London’s East End. Hoping to learn about the lives and experiences of the city’s working class, he spent three months staying in workhouses, sleeping on the streets, and lodging with a poor family in the area. Drawing on his own experience as a working-class American, and informed by his dedicated understanding of socialism, London recorded what he saw of the lives of London’s poor, the hundreds of thousands of humans held back from the nation’s progress toward modernization. The People of the Abyss was a popular and critical success upon publication and would inspire the young George ... Unknown localization key: "more"
Objev podobné jako The People of the Abyss - Jack London
Disposable Asset - John Altman
"This can''t-put-it-down spy thriller from Altman introduces the most deadly and proficient young woman warrior since the Hunger Games'' Katniss Everdeen" Publishers WeeklyA lone female agent finds herself abandoned in enemy territory in this riveting espionage thrillerHaving completed her mission, CIA agent Cassie Bradbury finds herself cut adrift in Moscow with no documents, no tickets and no identification. Hot on her trail are the KGB, the Russian Mafia - and Sean Ravenscroft, the disgraced ex-CIA agent who has been sent to track her down.Realizing that she has been set up and is now expendable, Cassie will need all her courage and resourcefulness to outwit her pursuers - and stay alive long enough to exact revenge on the man who recruited her, who trained her - who betrayed her.
Objev podobné jako Disposable Asset - John Altman
The New Oxygen Prescription - Nathaniel Altman
A guide to the latest research in oxygen therapies and their use on the path to optimum health• Presents new clinical advancements and scientific findings from Cuba, Italy, Spain, Russia, China, and the United States • Explores the effectiveness of oxidative therapies for treating many conditions, including heart disease, cancer, HIV, hepatitis, diabetes, MS, macular degeneration, herniated discs, arthritis, Alzheimer’s, Crohn’s, candida, emphysema, and eczema• Includes new research on oxidative therapies in veterinary medicine and dentistry, including its success in treating cavities and preventing infection Scientists now agree that most disease states are caused by oxygen starvation at a cellular level. Polluted air, devitalized foods, and poor breathing habits can all lead to chronic oxygen deficiency, a bodily environment in which toxins thrive as the overall immune response is weakened. Through oxidative therapies--the medical use of ozone (O3) or hydrogen peroxide (H2O2)--we can assist the body in generating the oxygen needed to oxidate viruses and bacteria as well as weak and sick tissue cells, so stronger and healthier cells can take their place.Presenting the latest advancements and clinical findings from Cuba, Italy, Spain, China, Russia, and the United States, as well as recommendations from the International Scientific Committee of Ozone ... Unknown localization key: "more"
Objev podobné jako The New Oxygen Prescription - Nathaniel Altman
Agile Strategy - Ralph Fernando
Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. LEADERSHIP AND MANAGEMENT STRATEGY BUSINESS TRANSFORMATION Why do we need a new book on strategy?The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation†— no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.How is Agile Strategy different?Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is: Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile. Commercially-led: The approach is not a lightly airbrushed ... Unknown localization key: "more"
Objev podobné jako Agile Strategy - Ralph Fernando
Strategy - Sir Lawrence Freedman
Selected as a Financial Times Best Book of 2013In Strategy: A History, Sir Lawrence Freedman, one of the world''s leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman''s narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one''s control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations ... Unknown localization key: "more"
Objev podobné jako Strategy - Sir Lawrence Freedman
HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer) - Lafley A.G., Harvard Bu
Do you have the right strategy to lead your company into the future?Get more of the management ideas you want, from the authors you trust, with HBR''s 10 Must Reads on Strategy (Vol. 2). We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company.With insights from leading experts including Michael E. Porter, A.G. Lafley, and Clayton M. Christensen, this book will inspire you to:Choose a strategy that meets the demands of your competitive environmentIdentify the signals of disruption and take steps to avoid itUnderstand lean methodology and how it is changing businessTransform your products and services into platformsInstill your strategy with creativity and purposeGenerate value for your company, while also contributing to societyThis collection of articles includes "Your Strategy Needs a Strategy," by Martin Reeves, Claire Love, and Philipp Tillmanns; "Transient Advantage," by Rita Gunther McGrath; "Bringing Science to the Art of Strategy," by A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow; "Managing Risks: A New Framework," by Robert S. Kaplan and Anette Mikes; "Surviving Disruption," by Maxwell Wessel and Clayton M. Christensen; "The Great Repeatable Business Model," ... Unknown localization key: "more"
Objev podobné jako HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer) - Lafley A.G., Harvard Bu
Strategy - David Mackay, Mikko Arevuo, Maureen Meadows
What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.The authors'' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice.Strategy ultimately provides students with an empowering, critical, and ... Unknown localization key: "more"
Objev podobné jako Strategy - David Mackay, Mikko Arevuo, Maureen Meadows
Strategy Bites Back - Henry Mintzberg, Joseph Lampel
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.Strategy is really all about being different. Thinking about it shouldn''t make you reach for the snooze button.Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy. Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Time and many, many more. Why not have a good time reading a strategy book for a change?
Objev podobné jako Strategy Bites Back - Henry Mintzberg, Joseph Lampel
The Strategy Activation Playbook - Aric Wood
Organizations spend over £160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.  Why? Because we forget the most important factor in successfully executing strategy: People. Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.  With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he''s helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.  Inside, leaders will find in these pages a clear methodology for: Communicating a strategy in such a way that everyone understands it, sees how it benefits them, and becomes willing to take the journey; ... Unknown localization key: "more"
Objev podobné jako The Strategy Activation Playbook - Aric Wood
Good Strategy/Bad Strategy - Rumelt Richard
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Objev podobné jako Good Strategy/Bad Strategy - Rumelt Richard
Fundamentals of Strategy - Johnson Gerry, Kevan Scholes, Duncan Angwin, Richard Whittington, Patrick Regner
Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios. The nine chapters provide an accessible introductory analysis of the ''strategic position'' and ''strategic choices'' facing contemporary organisations. Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions. The final chapter, ''Strategy in action'' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy'' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills. As a result, this textbook is ideal ... Unknown localization key: "more"
Objev podobné jako Fundamentals of Strategy - Johnson Gerry, Kevan Scholes, Duncan Angwin, Richard Whittington, Patrick Regner
The Financial Times Guide to Strategy - Richard Koch
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.
Objev podobné jako The Financial Times Guide to Strategy - Richard Koch
Blue Ocean Strategy, Expanded Edition - Kim W.Chan, Renee A. Mauborgne
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and ... Unknown localization key: "more"
Objev podobné jako Blue Ocean Strategy, Expanded Edition - Kim W.Chan, Renee A. Mauborgne
Leadership: Six Studies in World Strategy - Henry A. Kissinger
Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world'Leaders,' writes Henry Kissinger in this compelling book, 'think and act at the intersection of two axes: the first, between the past and the future; the second between the abiding values and aspirations of those they lead. They must balance what they know, which is necessarily drawn from the past, with what they intuit about the future, which is inherently conjectural and uncertain. It is this intuitive grasp of direction that enables leaders to set objectives and lay down a strategy.'In Leadership, Kissinger analyses the lives of six extraordinary leaders through the distinctive strategies of statecraft which he believes they embodied.After the Second World War, Konrad Adenauer brought defeated and morally bankrupt Germany back into the community of nations by what Kissinger calls 'the strategy of humility'. Charles de Gaulle set France beside the victorious Allies and renewed its historic grandeur by 'the strategy of will'. During the Cold War, Richard Nixon gave geostrategic advantage to the United States by 'the strategy of equilibrium'.After twenty-five years of conflict, Anwar Sadat brought a vision of peace to the Middle East by a 'strategy of transcendence'. ... Unknown localization key: "more"
Objev podobné jako Leadership: Six Studies in World Strategy - Henry A. Kissinger
The Soul of Strategy - Bernard J. Jaworski, David E. Sprott
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy—one that builds and expands on the classic work of Peter Drucker—recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these ... Unknown localization key: "more"
Objev podobné jako The Soul of Strategy - Bernard J. Jaworski, David E. Sprott
Operations Strategy - Lewis Mike, Nigel Slack
"Sets the standard for excellence in the field and distinguishes itself as a truly vital and comprehensive book within its domain. The book is enriched by numerous real-world and up-to-date examples, along with insightful case studies, ensuring that the readers gain a holistic understanding of the subject." Dr Arijit Bhattacharya, Associate Professor in Operations & Supply Chain Management, Norwich Business School, UEA The go-to resource on operations strategy, exploring key activities, processes and decisions adopted by a wide range of businesses Operations Strategy, 7th edition encourages a thorough understanding of the topic, building on concepts from strategic and operations management to marketing and HR management. The way an organisation manages their operations strategically can have a huge impact on its prospects – whether large or small, service or manufacturing, for-profit or not-for-profit, international or local. Operations strategy is fundamental to the success of any organisation and a major source of competitive advantage. The text encourages you to explore the key strategic decisions adopted by a wide range of organisations in different sectors, and is ideal for MBA students, upper-level undergraduates, postgraduates and executives. "Slack and Lewis have approached the ethical, societal, and environmental issues affecting business operations strategy in a ... Unknown localization key: "more"
Objev podobné jako Operations Strategy - Lewis Mike, Nigel Slack
Mastering Interest Rate Risk Strategy - Victor Macrae
Financial institutions, private and public companies and governments can lose vast amounts of money from even minor changes in interest rates. Because of this, complex financial instruments have been developed to mitigate these exposures. But what happens when organisations hedge themselves to ill-advised and ill-formulated financial management strategies? Based on a proven analytical method, Mastering Interest Rate Risk Strategy explains, step-by-step, how to set up and run a sound interest rate risk strategy. Influenced by the author’s work with leading companies and tested with banks, the book will help readers bring risk under control, raise profits and ensure healthy cash flows. Mastering Interest Rate Risk Strategy: § Shows you how to mitigate interest rate risk using the most advanced risk management techniques § Provides you with an analytical method that is proven both academically and in practice § Uses examples and real life cases to support the transfer of knowledge and skills Interest rate changes will affect most firms because they will have interest bearing assets or liabilities. As a result, interest rate movements have an unfavourable impact and managing interest rate risk can be highly beneficial for the firm. But high-profile derivative blunders show that this is no easy ... Unknown localization key: "more"
Objev podobné jako Mastering Interest Rate Risk Strategy - Victor Macrae
No Bullsh*t Strategy - Alexander McCall Smith
Most strategy is, let’s face it, bullsh*t.A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive.What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away.It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.Ideal for the young entrepreneur and accessible to anyone, if you''re wanting to demystify strategy and apply it instantly, No Bullsh*t Strategy is the book for you.
Objev podobné jako No Bullsh*t Strategy - Alexander McCall Smith
Love as a Change Strategy - Christopher J. Pitre, Mohammad F. Anwar, Jeffrey F. Ma, Frank E. Danna
A Bold, Human-Centered Guide to Leading Change That Actually Works What if your biggest barrier to change isn't strategy, but humanity? In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back—with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic “transformation,†and surface-level solutions. The truth? Most change fails because people resist what they don't trust—and leaders aren't willing to change themselves first. That's where this book begins. Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love—not fear. Inside, you'll discover: Why most change efforts collapse—and how to fix themReal stories of failure, ego, and redemption from the authors' own leadership teamA people-first framework to lead adaptive change in any organizationThe change principles that build trust, accountability, and forward momentumHow to confront resistance, navigate chaos, and make love your change strategy If you're leading change (or ... Unknown localization key: "more"
Objev podobné jako Love as a Change Strategy - Christopher J. Pitre, Mohammad F. Anwar, Jeffrey F. Ma, Frank E. Danna
The Economist: Business Strategy 3rd edition - Jeremy Kourdi
The effectiveness of a good strategy well implemented determines a business'' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company''s overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book ... Unknown localization key: "more"
Objev podobné jako The Economist: Business Strategy 3rd edition - Jeremy Kourdi
Strategy Safari - Henry Mintzberg, Joseph Lampel
“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.†The Observer “My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning.†Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari – your business will thank you for it.
Objev podobné jako Strategy Safari - Henry Mintzberg, Joseph Lampel
Strategy in 3D - Greg Fisher, Rene M. Bakker, John E. Wisneski
Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case.The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today''s long-term future tomorrow''s history. Rapid innovations and ever-increasing complexities limit executives'' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today''s high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager''s role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization.Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares ... Unknown localization key: "more"
Objev podobné jako Strategy in 3D - Greg Fisher, Rene M. Bakker, John E. Wisneski
Content Strategy for the Web - Kristina Halvorson, Melissa Rach
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Objev podobné jako Content Strategy for the Web - Kristina Halvorson, Melissa Rach
The Oxford Handbook of Strategy
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
Objev podobné jako The Oxford Handbook of Strategy
Strategy Discovery - Graham Kenny
Personal, useful, actionable and grounded in research, this book will shift your thinking from "strategy development" to "strategy discovery" to enable you to deal with todayÂ’s business challenges, engage your staff and boost your business performance. Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage. KennyÂ’s readable style is equally effective: each chapter begins with an engaging story, then builds on this with cases, client examples, sidebars and more, ending with a series of action points to provide a pathway to success. CEOs, senior-level and middle managers across all functions and sectors, including private, public and not-for-profit organizations, who discuss and set strategy for their organization or business unit will appreciate the articulated framework, illustrative anecdotes and positive encouragement this book offers.
Objev podobné jako Strategy Discovery - Graham Kenny
Exploring Strategy, Text & Cases - Johnson Gerry, Kevan Scholes, Duncan Angwin, Richard Whittington, Patrick Regner
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations: How does an organisation prosper today How do organisations grow How do they innovate and change? From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice. This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking. New to this edition: Think strategically and carry out case analyses and strategy assignments with the new chapter, ''Working with Strategy'' Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy Learn from case studies of well-known ... Unknown localization key: "more"
Objev podobné jako Exploring Strategy, Text & Cases - Johnson Gerry, Kevan Scholes, Duncan Angwin, Richard Whittington, Patrick Regner
Big Picture Strategy - Marta Dapena Baron
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on itThe four strategies companies use to launch and grow brands successfullyHow to use strategy-integrated metrics to promote continuous learning in organizationsHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth ... Unknown localization key: "more"
Objev podobné jako Big Picture Strategy - Marta Dapena Baron
Strategy - Jochen Schweitzer, Andrea Whittle, Stewart R Clegg, Christos Pitelis
Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include: • Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization • Topical and engaging case studies such as Disney’s Strategy and Covid-19, Netflix Versus Amazon: Dynamic Capabilities for Global Success, and PS5, Xbox and BMW: Chips and Supply Chains • A wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and Airbnb Suitable for both undergraduate and postgraduate study, Strategy: Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world. A selection of tried and tested online resources, including a teaching guide, PowerPoints, an online case study bank and test bank of questions have been developed to support lecturers using the book in their teaching. Stewart Clegg is Professor at the University of Sydney, Emeritus Professor at the University of Technology Sydney, and Visiting Professor at the University of Stavanger, University of Johannesburg, and Nova School of Business and Economics. Christos Pitelis is Head of ... Unknown localization key: "more"
Objev podobné jako Strategy - Jochen Schweitzer, Andrea Whittle, Stewart R Clegg, Christos Pitelis
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy - Chris Carter, Stewart R Clegg, Martin Kornberger
′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy′ - André Spicer, Associate Professor of Organisation Studies, Warwick Business School Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy′s key issues and broad debates and introduce them to the latest ideas. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.Â
Objev podobné jako A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy - Chris Carter, Stewart R Clegg, Martin Kornberger
The Cambridge History of Strategy: Volume 1, From Antiquity to the American War of Independence
Volume I of The Cambridge History of Strategy offers a history of the practice of strategy from the beginning of recorded history, to the late eighteenth century, from all parts of the world. Drawing on material evidence covering two and a half millennia, an international team of leading scholars in each subject examines how strategy was formulated and applied and with what tools, from ancient Greece and China to the Ottoman and Mughal Empires and the American Revolutionary War. They explore key themes from decision-makers and strategy-making processes, causes of wars and war aims and tools of strategy in war and peace, to configurations of armed forces and distinctive and shared ways of war across civilisations and periods. A comparative conclusion examines how the linking of political goals with military means took place in different parts of the world over the course of history, asking whether strategic practice has universal features.
Objev podobné jako The Cambridge History of Strategy: Volume 1, From Antiquity to the American War of Independence
Strategy and Change - Aaron K. Olson, Ward Ching, Richard Waterer, B. Keith Simerson
A powerful guide to becoming a strategic leader who makes insightful business decisions and manages risk in volatile and unpredictable environments Written by a team of seasoned strategy consultants, Strategy and Change: Finding Opportunity in Disruption Through Insight, Choice, and Risk delivers an insightful playbook on recognizing relevant patterns, making consistently sound business decisions, and effectively managing risk in a world defined by disruption and volatility. This follow-up to the authors' first book, Leading with Strategic Thinking, covers major business developments and trends occurring since 2015. It explores disruption from technological advancements, like generative AI, as well as unforeseen crises, like the global COVID-19 pandemic. In this book, readers will find invaluable insights into: The four ways to lead strategy in today's complex business environment: visionary leadership, directive leadership, incubating leadership, and collaborative leadershipHow to analyze problems and make decisions that achieve short- and long-term successNew methods to evaluate hazards as both threats and opportunities in a marketplace that has become increasingly disruptive and unpredictable Grounded in the latest research and real-world case studies, Strategy and Change earns a well-deserved spot on the bookshelves of all executives, consultants, and entrepreneurs seeking proven guidance to navigate the new world of business. ... Unknown localization key: "more"
Objev podobné jako Strategy and Change - Aaron K. Olson, Ward Ching, Richard Waterer, B. Keith Simerson
Key Strategy Tools - Vaughan Evans
Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter''s Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.
Objev podobné jako Key Strategy Tools - Vaughan Evans
This Is Strategy - Seth Godin
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world''s most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you''ll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover ... Unknown localization key: "more"
Objev podobné jako This Is Strategy - Seth Godin
Economics of Strategy - David Besanko, Scott Schaefer, Mark Shanley, David Dranove
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. Â
Objev podobné jako Economics of Strategy - David Besanko, Scott Schaefer, Mark Shanley, David Dranove
Key Elements of Chess Strategy - Georgy Lisitsin
Georgy Lisitsin (1909-72) was a respected Soviet master, theoretician and writer. In 1958 he published a revised edition of his most ambitious work, entitled Strategy and Tactics of Chess, which became one of the most legendary manuals in the Soviet chess school, and no doubt one of the books that motivated the young Bobby Fischer to learn Russian.Lisitsin broke down Strategy and Tactics into their key constituent elements, enabling players of all levels to study chess systematically, learning from carefully selected game fragments and studies. Key Elements of Chess Strategy and its companion volume Key Elements of Chess Tactics are the first ever complete English translations of Lisitsin''s classic.In this volume, Lisitsin breaks down the Foundations of Strategy into categories such as piece placement, exchanges, weaknesses and prophylaxis, followed by a section on Devising a Strategic Plan, including concepts such as blockading, undermining, the initiative, pawn chains, and planning in the opening.
Objev podobné jako Key Elements of Chess Strategy - Georgy Lisitsin
Managerial Economics and Strategy, Global Edition - Jeffrey Perloff, James Brander
For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-Âworld issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed miniÂ-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and ... Unknown localization key: "more"
Objev podobné jako Managerial Economics and Strategy, Global Edition - Jeffrey Perloff, James Brander
The Content Strategy Toolkit - Meghan Casey
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what''s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you''ll face. In this practical and relevant guide, you''ll learn how to: Identify problems with your content and persuade your bosses it''s worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You''ll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It''s as simple as that. Meghan''s book ... Unknown localization key: "more"
Objev podobné jako The Content Strategy Toolkit - Meghan Casey
Public Sector Strategy - Mark Crowder, Trevor A. Brown, Mohammad Roohanifar
Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector, and examines the psychology underpinning strategic decision-making.Combining knowledge from traditional perspectives with contemporary insights on strategic management, this book considers how managers make their decisions and provides key concepts and practical tools to aid delivery of strategy within highly institutionalised settings. This book provides theoretical grounding, real-life global cases, and practical examples of strategic decisions in an international public-sector context by working through the underpinnings of strategy, the influencing factors of strategic decision-making, strategic implementation, and strategic tools in practice.It should be a core textbook for advanced undergraduate and postgraduate students studying public sector strategy and strategic management more broadly. It will also be of benefit for public sector managers, consultants, and private sector organisations who wish to interact with the public sector.
Objev podobné jako Public Sector Strategy - Mark Crowder, Trevor A. Brown, Mohammad Roohanifar
Policy Strategy and Innovation Primer - Charles Chao Rong Phua
Phua focuses on applying the best of corporate strategy and innovation tools and praxis into the policy process with the aim of devising a coherent policy strategy–innovation framework and process.Government and business strategies differ in their operating assumptions and variables, but the strategy process is more similar than is often perceived. Phua debunks the government versus business dichotomy and demonstrates the potential for cross-learning between both domains. Readers will benefit the most by reading this book in tandem with Phua’s other works on strategy also featured in this series.This book is an essential primer for academics, practitioners and learners of public policy, strategy, innovation and applied problem-solving.
Objev podobné jako Policy Strategy and Innovation Primer - Charles Chao Rong Phua
Patterns of Strategy - Lucy Loh, Patrick Hoverstadt
Patterns of Strategy is a revolutionary approach to developing business strategy that shows how the fit between organisations drives strategic direction. The authors offer 80 ''patterns’ of strategy which organizations can use to understand the relationship of their business and their strategy to the actors around it. These patterns provide a toolkit for designing different ways to collaborate, and also offer alternative types and approaches of competition. It is essential reading for those who wish to know and understand how you can manoeuvre change to your organisation’s fit and play it to your advantage.
Objev podobné jako Patterns of Strategy - Lucy Loh, Patrick Hoverstadt
Marketing Strategy & Management - Diane M. Phillips
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"
Objev podobné jako Marketing Strategy & Management - Diane M. Phillips
Connected Strategy - Christian Terwiesch, Nicolaj Siggelkow
Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.Whether you''re trying to revitalize strategy in an established company ... Unknown localization key: "more"
Objev podobné jako Connected Strategy - Christian Terwiesch, Nicolaj Siggelkow