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Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:  9781292403694 Management Information Systems, Global Edition, 17th Edition plus MyLab MIS with Pearson eText. Package consists of:  9781292403281 Management Information ... Unknown localization key: "more"

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Management Information Systems: Managing the Digital Firm, Global Edition (Book) - Jane Laudon, Kenneth Laudon, Carol Traver

For courses in Introduction to Information Systems. A case-based approach to IS in business today Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results. The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition (Book) - Jane Laudon, Kenneth Laudon, Carol Traver

Casebook of Chinese Business Management

This book selects Chinese excellent enterprise management cases, integrating into the education system of business schools, sharing "China''s new story" to readers, and boosting the process of national economic construction and enterprise transformation.Chinese enterprises face unprecedented opportunities and challenges under the circumstance of fast-changing technology, economy, and political environment. In the face of various uncertainties, they have risen to prominence and constantly summed up enterprise management concepts and practical experience suitable for their own development to reshape their competitive advantages and enhance their market value.Based on the investigation, this book covers the major theoretical aspects of management principles such as planning, organizing, leading, controlling, and innovation. The 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries cover strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management. We hope that readers can get some valuable practical experience and enlightenment from the practices in these fields.The book also includes two case study guides, which guide readers to form a case study''s thinking. It also encourages readers to broaden their learning ideas on management.

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Introducing Human Resource Management - Caroline Hook, Andrew Jenkins

Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice. This 8th edition has been fully revised to include: • The latest developments in relation to Brexit. • A new section about the General Data Protection Regulation (GDPR). • Greater coverage of Talent Management in organisations. • More emphasis on employee voice. • A focus on developing your employability skills in areas such as: management of self, management of your learning, problem solving, thinking critically, working with others, data handling, communication and business awareness. This text will help you succeed in your studies through: • ‘What would you do’ and ‘what do you think’ boxes to get you actively involved in your own learning. • ‘What next’ features to encourage you to find out more about a topic. • ‘Activities’ to get you to apply knowledge to an issue or problem. ... Unknown localization key: "more"

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The Management Puzzle Solved! - Richard G. Hammes

Most often managers come up through the ranks of employees and are chosen because of their success, drive, abilities, education, other accomplishments, and personal factors. However, collectively their accomplishments as employees do not necessarily prepare them for managing and leading. Completing tasks is different from energizing and motivating others to perform. Often the best “doers” are not the best managers. In managing and leading, it often is the mid-level or average performer that is more effective. They may not achieve at the highest level as an employee, but they have qualities that fit with the characteristics of successful managers and leaders. What is needed regardless of prior experience is training and guidance to be a successful manager and leader. What they need is a tool kit to assist them to transition to management and more broadly to grow in the role over many years. The contents of this book are based on 30 years of client proven consulting work with companies from startup to Fortune 100. The information, methods, forms and other ideas have been honed and modified to provide a universally implementable series of programs and processes that will assist managers and leaders at all levels of organizations to ... Unknown localization key: "more"

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CISM Certified Information Security Manager All-in-One Exam Guide, Second Edition - Peter Gregory

Provides 100% coverage of every objective on the 2022 CISM examThis integrated self-study guide enables you to take the 2022 version of the challenging CISM exam with complete confidence. Written by an expert in the field, the book offers exam-focused coverage of information security governance, information risk management, information security program development and management, and information security incident management.CISM Certified Information Security Manager All-in-One Exam Guide, Second Edition features learning objectives, exam tips, practice questions, and in-depth explanations. All questions closely match those on the live test in tone, format, and content. Special design elements throughout provide real-world insight and call out potentially harmful situations. Beyond fully preparing you for the exam, the book also serves as a valuable on-the-job reference.Features complete coverage of all 2022 CISM exam domainsOnline content includes 300 practice questions in the customizable TotalTesterâ„¢ exam engineWritten by a cybersecurity expert, author, and lecturer

Objev podobné jako CISM Certified Information Security Manager All-in-One Exam Guide, Second Edition - Peter Gregory

Machine Learning for Business Analytics - Peter Gedeck, Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Inbal Yahav

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning —also known as data mining or data analytics— is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications in R provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This is the second R edition of Machine Learning for Business Analytics. This edition also includes: A new co-author, Peter Gedeck, who brings over 20 years of experience in machine learning using RAn expanded chapter focused on discussion of deep learning techniquesA new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted ... Unknown localization key: "more"

Objev podobné jako Machine Learning for Business Analytics - Peter Gedeck, Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Inbal Yahav

Information Disorder

This book focuses on the recent rise of “infodemics” as forms of disinformation, misinformation and mal-information saturate contemporary media platforms, shaping public opinion to advance agendas.The internet in general and social media in particular have relativized, through their global, complex and instantaneous information flows, assumptions about truth and authority in fact-based content. This has created new opportunities for state actors to use information beyond traditional conceptions of propaganda to directly assault a public’s conception of reality. Additionally, almost anyone has the capability to challenge evidential claims through narratives and imagery alone as there is a wide appetite online for alternative realities. This requires new approaches to media literacy in education, the creative arts and our acts of media consumption and dissemination. The volume covers the ways that social media platforms amplify and catalyze the messages of politicians and influencers, the ambivalence of algorithms that can both generate and detect problematic information, how fake news imitates the style of memes to gain widespread social traction and virality, and how artists have intentionally created “sicko AIs” in new media performances to highlight the ethical risks of increasingly “intelligent” technologies.Scholars and students from many backgrounds, as well as policy makers, journalists and the ... Unknown localization key: "more"

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Business Information Systems - Paul Beynon-Davies

This textbook offers students a systematic guide to how information systems underpin organisational activity in today’s global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author’s deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.New to this Edition:- New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security.- Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking).- A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions ... Unknown localization key: "more"

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Machine Learning for Business Analytics - Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Kuber R. Deokar

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning—also known as data mining or predictive analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This fourth edition of Machine Learning for Business Analytics also includes: An expanded chapter on deep learningA new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learningA new chapter on responsible data scienceUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their studentsA full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniquesEnd-of-chapter ... Unknown localization key: "more"

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Social Media - Christian Fuchs

You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society.  The Fourth Edition contains new chapters and has updated and revised versions of other chapters: ·      The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA.·      It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of ... Unknown localization key: "more"

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Social Media Survival Guide - Holly Bathie

Empower your kids to stay safe online with this fun, comprehensive guide for kids aged 11+. Packed with entertaining illustrations alongside practical information, the Social Media Survival Guide answers questions about all aspects of social media - the good AND the bad - making it a must-have tool for young people (and parents) to help navigate the online world safely and confidently and learn the best approaches to taking care of themselves. Content includes:- In-depth coverage of a range of important a difficult issues young people face including: body image, appearance-enhancing filters, influencers, sexual content and mental health- Uses recognisable themes rather than platform specifics, making the content relevant long-term- Tips on how to set up accounts safely and best manage privacy and messaging settings- Addressing your persona, online reputation, and relationships- Understanding fake news and information- How to handle online bullying, as well as avoiding trolls- Also includes links to professionally approved websites with more advice and support- Expert advice from children's online charity, Childnet InternationalChapters in this book include:- What is social media? The basics- Setting up and using your account safely- Your persona and online reputation- Managing your social media- How to avoid trouble- Online bullying- Famous ... Unknown localization key: "more"

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Solight bezdrátový zvonek, do zásuvky, 180m, černý, learning code 1L76B

Bezdrátový zvonek Solight se snadno instaluje do zásuvky s dosahem signálu až 180 metrů. Nabízí 36 melodií, 4 úrovně hlasitosti a světelnou LED signalizaci. Funkce Learning code umožňuje spárování více zařízení a tlačítko je vodotěsné s ochranou IP44.

  • Snadná instalace bez vrtání – přijímač do zásuvky, tlačítko na dveře nebo zeď.
  • Výběr z 36 melodií a 4 úrovní hlasitosti (25–90 dB) s velkým osvětleným LED rámečkem.
  • Funkce Learning code umožňuje spárování až 8 tlačítek k jednomu zvonku nebo 15 zvonků k jednomu tlačítku.
  • Vodotěsné tlačítko (IP44) s krytem na jmenovku a dosahem až 180 m na otevřeném prostranství.

Objev podobné jako Solight bezdrátový zvonek, do zásuvky, 180m, černý, learning code 1L76B

Medi - Peel Collagen slupovací maska s kolagenem 70 ml

Medi-Peel Collagen je slupovací maska pro intenzivní péči o pleť. Hloubkově čistí, hydratuje a vyživuje pokožku díky obsahu kolagenu, kyseliny hyaluronové a vitaminu E. Aplikuje se v tenké vrstvě na vyčištěný obličej a po určené době se sloupne.

  • Hloubkové čištění a okamžité zlepšení vzhledu pleti
  • Intenzivní hydratace díky kombinaci kolagenu a kyseliny hyaluronové
  • Vyživuje a chrání pleť antioxidanty vitaminu E
  • Jednoduchá aplikace a snadné sloupnutí

Objev podobné jako Medi - Peel Collagen slupovací maska s kolagenem 70 ml

LUCIS stropní a nástěnné svítidlo POLARIS S 1x60(46)W E27 sklo měď opál BS14.11.200.72

Svítidlo LUCIS POLARIS S je univerzální stropní a nástěnný model s měděným lakovaným tělesem a ručně foukaným opálovým sklem. Disponuje paticí E27 pro žárovky do 60 W a rozměry 200 mm v průměru. Je vhodné do interiérů jako chodby, koupelny nebo ložnice.

  • Univerzální montáž na strop i stěnu
  • Ručně foukané trojvrstvé opálové sklo pro jemné světlo
  • Elegantní měděný lakovaný povrch
  • Kompaktní rozměry (ø 200 mm) a patice E27

Objev podobné jako LUCIS stropní a nástěnné svítidlo POLARIS S 1x60(46)W E27 sklo měď opál BS14.11.200.72

MEXEN/S Velar L sprchový kout, posuvné dveře 90 x 110, grafit, měď kartáčovaná 871-090-110-43-65

Sprchový kout MEXEN/S Velar L s posuvnými dveřmi o rozměrech 90x110 cm a výšce 200 cm. Konstrukce z hliníkového profilu a tvrzeného skla tloušťky 8 mm s grafitovým zbarvením a povrchovou úpravou broušená měď. Univerzální instalace umožňuje montáž na sprchovou vaničku nebo dlaždice.

  • Posuvné dveře šetří prostor
  • Povlak pro snadné čištění skla
  • Možnost nastavení šířky a vyrovnání nerovností stěny
  • Kvalitní nerezové komponenty a tvrzené sklo

Objev podobné jako MEXEN/S Velar L sprchový kout, posuvné dveře 90 x 110, grafit, měď kartáčovaná 871-090-110-43-65

MEXEN/S Lunar L sprchový kout čtvrtkruh křídlový levá 90 x 70, transparent, měď kartáčovaná 833L-090L-070P-65-00

Čtvrtkruhový sprchový kout MEXEN/S Lunar L s levou montáží a rozměry 90 x 70 cm. Disponuje křídlovými dveřmi z 8mm tvrzeného transparentního skla s broušeným měděným profilem. Nabízí dva montážní systémy, nastavitelnou šířku a kompletní těsnění proti úniku vody.

  • Dva montážní systémy pro rovné i nerovné stěny
  • Snadno čistitelný povlak na skle
  • Mechanismus zvedání a spouštění dveří pro plynulý pohyb
  • Magnetický proužek a elastomerové těsnění pro účinné odvodnění

Objev podobné jako MEXEN/S Lunar L sprchový kout čtvrtkruh křídlový levá 90 x 70, transparent, měď kartáčovaná 833L-090L-070P-65-00

MEXEN/S Mist-H L Duo sprchový kout dveře křídlové 120 x 120, transparent, měď kartáčovaná 8A5L-120L-120P-65-00

Sprchový kout s křídlovými dveřmi o rozměrech 120x120 cm a výšce 200 cm. Konstrukce využívá tvrzené 6mm sklo s průhlednou úpravou a hliníkové profily s povrchem kartáčované mědi. Systém zahrnuje univerzální montáž, magnetická těsnění a mechanismus pro plynulé ovládání dveří.

  • Univerzální montáž na vaničku i dlaždice
  • Snadno čistitelný povlak a tvrzené 6mm sklo
  • Mechanismus zvedání/spouštění dveří s magnetickým těsněním
  • L-úhlový stabilizátor z nerezové oceli pro stabilitu

Objev podobné jako MEXEN/S Mist-H L Duo sprchový kout dveře křídlové 120 x 120, transparent, měď kartáčovaná 8A5L-120L-120P-65-00

MEXEN/S Lunar-B L sprchový kout dveře křídlové levá 80 x 80, transparent, měď kartáčovaná 832L-080-080-65-00-L

Sprchový kout MEXEN/S Lunar-B L má rozměry 80x80 cm a výšku 200 cm s levými křídlovými dveřmi. Konstrukce využívá tvrzené sklo o tloušťce 6 mm pro dveře a 8 mm pro stěnu s povrchovou úpravou kartáčované mědi. Produkt nabízí dva montážní systémy, magnetické těsnění a možnost nastavení šířky.

  • Dva montážní systémy pro rovné i nerovné stěny
  • Snadno čistitelný povlak a odvod vody přes těsnění
  • Možnost nastavení šířky a montáže na vaničku i dlaždice

Objev podobné jako MEXEN/S Lunar-B L sprchový kout dveře křídlové levá 80 x 80, transparent, měď kartáčovaná 832L-080-080-65-00-L

Library and Information Center Management - Barbara B. Moran, Claudia J. Morner

This essential, single-volume textbook supplies a comprehensive introduction to library management that addresses all the functions of management, specifically within the ever-evolving modern library environment.Strategic planning. Facilities management. Leadership, ethics, communication, and motivation. Human resources and staffing. Change, library development, and innovation. Marketing. Measurement and evaluation. Fiscal responsibility and control. These are just some of the wide range of responsibilities and necessary skills of contemporary library managers—not all of which are typically covered in detail in LIS educational programs.Now updated and expanded for its ninth edition, Libraries Unlimited''s Library and Information Center Management is the core management text for library information science programs. This latest text adds new information on grant writing as well as more about budgets, marketing, financial management, assessment, and evidence-based management. The authors include various real-world examples from international settings to help readers understand and conceptualize the place of the library and information center in our global world. Each chapter ends with two helpful sections that present numerous examples and opportunities to apply newly gained information: "Practice Your Skills" and "Discussion Questions."

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Project Management for Information Systems - Donald Yeates, James Cadle

Cadle and Yeates'' Project Management for Information Systems is suitable for undergraduate students studying Project Management within the IT environment. This comprehensive and practical book is an excellent starting point for any students of Project Management for Information Systems, whether they are from a computing or a business background, at undergraduate or masters level. The authors strike a good balance - covering both the mechanics of project management and the human factors involved and include plenty of case studies and exercises as well as good and bad examples from real life. This fifth edition has new material on: development life-cycles and approaches (including agile approaches) different types of IS projects and how to manage them implementing change through information systems updated coverage of leadership and management.

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Legal and Ethical Aspects of Health Information Management - Dana McWay

Understanding the complex legal and ethical principles that govern health information management is more important than ever. To help you successfully navigate these legal issues, LEGAL AND ETHICAL ASPECTS OF HEALTH INFORMATION MANAGEMENT is revised, updated, and expanded, providing the opportunity to focus on law and ethics as they relate to HIM. Key topics include the role of social media in health care, expansion of existing materials on e-discovery, compliance, completeness of the health record, breaches of confidentiality, and much more. Features include enrichment activities, mapping to CAHIIM standards, and interactive quizzing and case studies to help develop practical application and high-level problem solving skills. Written by a seasoned HIM professional and lawyer, LEGAL AND ETHICAL ASPECTS OF HEALTH INFORMATION MANAGEMENT, 4th Edition provides a complete solution for understanding the legal and ethical concerns that safeguard health care information today.

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BiSL Next - A Framework for Business Information Management

This book describes the framework of the next generation of Business Information Services Library, BiSL®. BiSL Next is a public domain standard for business information management with guiding principles, good practices and practical templates. It offers guidance for digitally engaged business leaders and those who collaborate with them, with the ultimate goal to improve business performance through better use of information and technology.Twelve elements - four drivers, four domains and four perspectives - are the basis of the guidance in BiSL Next. Target audience of this book are business managers, business information managers, business analysts, CIO’s and IT managers, as well as consultants in this field.While describing the twelve elements, the book offers them insight in the best way to manage, execute and profit from business information management in their enterprise. The book is also the official literature for the BiSL® Next Foundation exam.

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Essentials of Health Information Management: Principles and Practices - Mary Jo Bowie

ESSENTIALS OF HEALTH INFORMATION MANAGEMENT: PRINCIPLES AND PRACTICES, Fifth Edition, gives you a thorough introduction to fundamental Health Information Management concepts you''ll need to understand as an allied health professional. Learning objectives are correlated and mapped to current CAHIIM curriculum standards, and each chapter includes key terms, assessments and case studies to help you learn and apply important concepts. Updated and expanded to reflect key industry trends, legal and regulatory developments and advances in technology, the Fifth Edition features new content on information systems, data management and security, ethics and cultural diversity and cultural competence, as well as timely resources related to telehealth and telemedicine. In addition, the product suite includes a variety of print and digital options to help you learn the way that''s best for you.

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Information Technology for Management - Efraim Turban, Carol Pollard, Gregory Wood

Information Technology for Management provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the International Adaptation of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. This text covers the latest developments in the real world of IT management with the addition of new case studies that are contemporary and more relevant to the global scenario. It offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students easily comprehend and retain information. There is new and expanded coverage of Artificial Intelligence, Robotics, Quantum Computing, Blockchain Technology, IP Intelligence, Big Data Analytics, IT Service Management, DevOps, etc. It helps readers learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.

Objev podobné jako Information Technology for Management - Efraim Turban, Carol Pollard, Gregory Wood

Uniting Learning Science and Talent Management - Cynthia Nebel, Zohra Damani

This book delves into the intricate relationship between the talent lifecycle and learning science, offering a fresh perspective on talent management. Through a meticulous exploration of talent acquisition, management, retention, and exits, it reveals how learning science can be harnessed to enhance organizational growth and employee satisfaction.Covering strategic talent sourcing, optimized onboarding, leadership development, and innovative retention strategies, the book presents evidence-based approaches to navigating the complexities of the talent cycle. It underscores the transformative power of learning science in creating sustainable talent experiences, processes, programs, and systems. Through real-world applications and theoretical insights, readers gain access to practical strategies for unlocking the true potential within organizations, making it an indispensable resource for talent leaders and HR professionals.Targeted at HR professionals, talent leaders, organizational developers, and academic researchers, this book serves as a comprehensive guide for those committed to fostering a culture of continuous learning and growth within their organizations. Its practical insights and evidence-based strategies are particularly valuable for professionals seeking to apply learning science principles to real-world challenges in the talent cycle.

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Media Management and Artificial Intelligence - Alex Connock

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them.The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement ... Unknown localization key: "more"

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Social Media Measurement and Management - Jeremy Harris Lipschultz

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Objev podobné jako Social Media Measurement and Management - Jeremy Harris Lipschultz

Information Asset Management - James, QC Price, Nina Evans

Organisations are using data, information and knowledge as a competitive weapon. Their data, information and knowledge are arguably their most valuable assets. Yet, this fourth asset is managed badly when compared to the other three assets, namely money, people and infrastructure with considerable risk to the organisation. Executives are accountable for the success of their organisations, and those who donÂ’t manage this critical resource and business enabler effectively can be regarded as negligent. Information Assets carry enormous risk and value. Most boards and executives donÂ’t know how to govern and manage IAs effectively and nobody is held accountable. Given this, organisations should govern and manage their Information Assets the way they manage their Financial Assets. The benefits of managing IAs well are compelling. These benefits include increased efficiency, productivity, employee satisfaction, improved decision-making, mitigating business risk and improving product, protecting corporate reputation and service delivery. Drawing on ground-breaking research, this book explains why Information Assets are so important to organisations and the barriers to managing them well. This book is unique in the sense that it takes a fresh look at this topic, is based on experience and research, and includes interviews from more than 70 industry leaders. In short, ... Unknown localization key: "more"

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HIMSS Dictionary of Health Information and Technology Terms, Acronyms, and Organizations - Healthcare Information & Management Systems Society

This significantly expanded and newest edition of the bestselling HIMSS Dictionary of Health Information Technology Terms, Acronyms, and Organizations has been developed and extensively reviewed by more than 50 industry experts. The sixth edition of this dictionary serves as a quick reference for students, health information technology professionals, and healthcare executives to better navigate the ever-growing health IT field and includes new terms used as a result of the COVID-19 pandemic and will serve as a resource for HIMSSÂ’ new certification based on digital health transformation as well as for those taking the CPHIMS and CAHIMS certification exams. This valuable resource includes more than 3,000 definitions, 30 organizations, and numerous new references. Definitions of terms for the information technology and clinical, medical, and nursing informatics fields are updated and included. This sixth edition also includes an acronym list with cross-references to current definitions, new word-search capability, and a list of health IT-related associations and organizations, including contact information, mission statements, and web addresses. Academic and certification credentials are also included.

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Introduction to Machine Learning with Applications in Information Security - Mark Stamp

This class-tested textbook will provide in-depth coverage of the fundamentals of machine learning, with an exploration of applications in information security. The book will cover malware detection, cryptography, and intrusion detection. The book will be relevant for students in machine learning and computer security courses.

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Value-Driven Project Management - Harold R. Kerzner, Frank P. Saladis, International Institute for Learning

This is the first book in the new partnership between Wiley and the International Institute for Learning (IIL). The new series features cutting-edge approaches to project management that provide project managers with new perspectives as well as practical tools.

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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance - Jason Jordan, Michelle Vazzana

Boost sales results by zeroing in on the metrics that matter most“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”—Arthur Dorfman, National Vice President, SAP“Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”—Mike Nathe, Senior Vice President, Essilor Laboratories of America“The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.”—Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”—John Davis, Vice President, St. Jude Medical“Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be ... Unknown localization key: "more"

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Project Management - Harold R. Kerzner

PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALS In the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible” of project management, this book aligns with the concepts and standards outlined in PMI’s latest A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) and contains the detailed coverage of tools and methods used at all stages of a project. New content added to this 13th Edition includes project health checks, the continued growth of strategic project management, new business models, lean project management, artificial intelligence, and the use of new metrics and KPIs. Supplementary material for academic and corporate instructors, students, and practicing project managers can be found on the book’s companion website. A thorough introduction to project management concepts, like project success definition, the role of the project manager, working with executives, and project classificationComprehensive explorations of the evolution and growth of project management, organizational structures, staffing a project team, and management functionsPractical discussions of communications management, conflicts, project planning, ... Unknown localization key: "more"

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Project, Program & Portfolio Management in easy steps - John Carroll

Project Program and Portfolio Management (P3M) represents project management taken to the enterprise level. It is increasingly being recognised as critical to the success of projects in large organizations, such as governments and multinational corporations. Conversely, it is also being recognised that failure to implement it in an organization will often result in a string of poor performing and failed projects. While P3M should therefore be considered critical for large organisations, it can also play a significant part in improving the success and financial payback of projects in any size of business.Whether you will be commissioning, running, involved in the delivery of, or are just interested in the possibilities that program and portfolio management can bring, Project Program and Portfolio Management in easy steps will give you a good understanding of the subject. The few books that have been published on the subject to date tend to be technical manuals or theoretical text books, rather than hands-on guides. So, if you need to get up to speed on the subject quickly, this book is for you. It will show you how to implement program and/or portfolio management in easy steps and how to get the greatest benefit from using one ... Unknown localization key: "more"

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Management Accounting, 7e - Carsten Rohde, Will Seal, Ray Garrison, Karen Mustard, Eric Noreen

Management Accounting is a market-leading textbook that offers comprehensive coverage of cost and management accounting, understanding information for decision making, planning and controlling budgets and reporting, and understanding performance management in a strategic context. The much anticipated seventh edition places special emphasis on employability skills, and spotlights latest environmental, social and governance considerations. The book offers a balanced discussion of management accounting theory and practice and has been tailored specifically to courses across the UK and Europe. Retaining its student-friendly writing style and practical approach, it is the ideal text for students studying management accounting, from introductory through to advanced levels. Key Features:Clear, user-friendly styleFocus on Practice boxes in every chapter illustrate precisely how management accounting theory affects companies, using examples from well-known companies and industry sectors.Management Accounting in Action dialogues demonstrate topical issues in real world scenarios.Chapter links throughout provide quick cross-referencing to show the connections between topics.Review Questions designed to test you on material learned in a more formal style. New to this Edition:Brand new Focus on Employability boxes based on the CGMA Competency Framework to showcase the variety of job roles within the field of accountancy, and to highlight key skills they may require.Updated discussions and new ... Unknown localization key: "more"

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The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management, Second Edition - James Benedict Brown

THE DEFINITIVE GUIDE TO PROGRAM MANAGEMENT--FULLY UPDATED AND REVISEDProgram managers must strike a balance between operations and project implementations in order to develop and maintain a culture in which the components of success are repeatable. The Handbook of Program Management is designed to help you do exactly that.This go-to guide supplies you with the insight and tools you need to establish processes that ensure the success of your project managers--and increase the profitability of your products and services. Fully updated and heavily revised, this new edition helps you incorporate new technologies and people into your processes while delivering improved products and services that continually outpace your competition.The Handbook of Program Management providescritical information from a trusted expert. In addition to the classic chapters on Attributes of the Effective Program Manager, Stakeholder Management, and Portfolio Management Essentials, this updated edition is packed with brandnew material covering:Change managementInterfacesHow bad projects are stopped or postponedHow consultants and subcontractors should be usedProgram performance analysisThe role of governanceAvoiding the complicated theories and phantom quick-fixes you''ll find in other books, The Handbook of Program Management offers straightforward, actionable methods for establishing a highly effective project management culture: one with integrity, energy, and full stakeholder support.Nowhere else ... Unknown localization key: "more"

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Little Book of Big Management Theories, The - James McGrath, Bob Bates

Winner of the ‘Practical Manager’ category at the CMI Management Book of the Year Awards 2015 and now fully revised, updated and with 31 new theories. “A delight to read and a highly refreshing approach to the world of management. I highly recommend it.” Rebecca Taylor, the Dean and Director of Studies at the Open University Business School ‘I’ll make sure that every manager in our pharmacy outlets gets a copy of this book.’ Manjit Jhooty, Managing Director, Jhoots Pharmacy ‘Every manager should read this book.’ Geoff Round, Chief Executive, Birmingham Civic Housing Association Ltd 101 management theories from the world’s best management thinkers – the fast, focussed and express route to success. As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use. Cutting through the waffle and hype to focus only on the ones that really matter to managers day-to-day, each theory is covered in two pages – what it is, how to use it and the questions you should be asking – so you can immediately apply your new ... Unknown localization key: "more"

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A Handbook of Management Theories and Models for Office Environments and Services

Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. ... Unknown localization key: "more"

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Lower Limb and Leg Ulcer Assessment and Management

Lower Limb and Leg Ulcer Assessment and Management Lower Limb and Leg Ulcer Assessment and Management is an indispensable resource for practitioners in primary and secondary care, offering a practical and accessible guide to treating and managing leg ulcers. This comprehensive text challenges the misconception that leg ulcers are invariably ‘chronic’. In practice, proactive management will prevent the harm associated with sub-optimal management. Insights are provided into lower limb assessment, early intervention for ulcer prevention, ulcer types and their causes, along with the influence that swelling and biomechanical changes have on the lower limb. The authors draw on international best practice guidance on lymphoedema, wound pain, wound bed preparation, compression therapy, psychological impact, and evidence-based care to enhance leg ulcer management. Each chapter aims to facilitate reader comprehension and promote productive patient discussions, empowering healthcare professionals to collaborate with patients and improve leg ulcer management rapidly and effectively. This multi-disciplinary resource covers: Normal venous, arterial, and lymphatic function in the lower legLeg ulceration due to venous hypertension, peripheral arterial disease, and lymphoedemaLeg ulcers of unusual aetiology, addressing autoimmune and inflammatory disorders such as pyoderma gangrenosum, rheumatoid arthritis, scleroderma, sickle cell, and moreMusculoskeletal changes in the lower limb, assessment, and management ... Unknown localization key: "more"

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Code of Practice for Project Management for the Built Environment - CIOB

The latest edition of the gold standard in construction project management references The newly revised sixth edition of the Code of Practice for Project Management for the Built Environment, prepared by the Chartered Institute of Building, is an up-to-date and comprehensive reference covering the principles and practice of project management in construction and development. This latest edition covers the new technologies, internationalisation, changing legislation, and productivity and profitability challenges faced by contractors which all combine to drive significant change in the industry. The book demonstrates the application of systematic documentation and quality control to complex construction projects and offers guidance and tools that link key principles to practical project management. It is worldwide in scope and widely recognised as the industry standard on the subject. With fresh discussions of quality assurance, global codes and standards, time management, joint ventures, contract compliance, supply chain integration, design digitisation, and much more, the Code of Practice for Project Management for the Built Environment also includes: A thorough introduction to project inception, feasibility analysis, strategy, and the pre-construction processComprehensive explorations of the construction stage of projects, as well as testing and commissioning, and project completion, handover, and operationPractical discussions of post-completion reviewA glossary and ... Unknown localization key: "more"

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Advanced Management Accounting - Frank Selto, Tom Groot

This innovative new textbook firmly roots management accounting in management, placing the emphasis on the management accountant as a key member of the management team and the strategic business decision making process. Unique case studies and examples of worldwide practices illustrate how concepts and techniques are applied in real-world business situations. It explores how management accounting techniques are adapted and modified to support specific industries from energy to media sectors and covers topical issues such as: Environmental accounting Environmental auditing and ISO14001/EMAS The balanced scorecard Kaizen costing Target costing Social responsibility Features Integrates the most up-to-date and relevant research with a broad approach to management accounting. Presents compelling examples of ‘real’ organisations, exploring the interactions of management accounting in practice. Extends knowledge of management accounting concepts and techniques to how they can be used for strategic decision making and management control. Uses Excel to develop and apply solutions methods. Examines how management accounting techniques are adapted and modified to support specific industries from energy to media sectors. Covers topical issues such as activity-based budgeting, the balanced scorecard, target costing, capacity planning, quality management, Six Sigma and performance measurement. Fully compliant with developments within the professional bodies such as CIMA and ... Unknown localization key: "more"

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Project Management Metrics, KPIs, and Dashboards - Harold R. Kerzner

Project Management Metrics, KPIs,and Dashboards Enables readers to easily understand and implement essential strategies on measuring project management performance Project Management Metrics, KPIs, and Dashboards provides complete coverage of what metrics and KPIs are and how to use them effectively, offering comprehensive coverage of the different dashboard types, design issues, and applications that ­readers may come across during practical application of the concepts. To aid in seamless reader comprehension, the work includes full-color dashboards from some of the most successful project management companies. As a modern resource, the work aligns with PMI’s PMBOK® Guide and stresses value-driven project management. Written by the leading authority in the field, sample topics covered in the work are as follows: Stakeholder relations management, effective metric measurements, selecting the right project metrics, innovation metrics, and how to become and stay agile Comparing traditional and nontraditional projects, defining complexity, decision making, fluid methodologies, global project management, and project management methodologies/frameworks Customer relations management, a new look at defining project success, and why customer satisfaction must always be considered Scope creep, scope creep dependencies, causes of scope creep, the business side of scope creep, and ways to minimize scope creep For project managers across all industries, Project ... Unknown localization key: "more"

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BlackRock's Guide to Fixed-Income Risk Management

An irreplaceable roadmap to modern risk management from renowned experts on the subject Edited by a co-founder and the former Chief Risk Officer of BlackRock—the world’s largest asset manager—BlackRock’s Guide to Fixed-Income Risk Management delivers an insightful blueprint to the implementation of a comprehensive investment risk management framework for buy-side firms. Leveraging the unprecedented academic and professional experience of current and former senior leaders in BlackRock’s risk and portfolio management functions, as well as trading, financial modeling, and analytics experts, the book serves a practitioner’s guide to investment risk management, leveraging BlackRock’s risk management framework. The included chapters combine to provide chief investment officers, risk managers, portfolio managers, researchers, and compliance professionals an approach to investment risk management well-suited for today's and tomorrow's markets. The book also presents: Critical elements that underpin a strong risk management program and cultureFixed income risk management concepts and theories that can be applied to other asset classesLessons learned from financial crises and the COVID-19 Pandemic Ideal for undergraduate students and students and scholars of business, finance, and risk management, BlackRock’s Guide to Fixed-Income Risk Management is a one-of-a-kind combination of modern theory with proven, practical risk management strategies.

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Fundamentals of Human Resource Management, Global Edition - Gary Dessler

For introductory courses in human resource management. Foundations in management beyond the HR department Fundamentals of Human Resources Management supports human resources training for all students of management -- not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes a core study. This 5th Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainability. Each chapter touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations, to help students become stronger and more effective managers. MyLab Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and ... Unknown localization key: "more"

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Applied Sport Management Skills - David C. Kimball, Robert N. Lussier

Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples.The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more.While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter:Flash-card activities help students learn key terms.Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored.Applying the Concepts quizzes, which challenge students to identify ... Unknown localization key: "more"

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Management Basics in easy steps - Tony Rossiter

Management Basics in easy steps, 2nd edition offers practical tips, information and common-sense advice based on the author’s 40 years’ hands-on experience of management – now updated to reflect advances in technology and changes in the wider working environment.Whether you are an experienced manager or about to take up your first management job, Management Basics in easy steps, 2nd edition will be of real help to you in the workplace. It is a lively, easy-to-read book, full of tips and simple, practical things that have been put into practice in the real world and shown to work where it matters – in the workplace. Tony Rossiter’s clear, humorous writing style and comprehensive content make Management Basics in easy steps, 2nd edition a compelling must-read for anyone with a management role. His management tips and advice will show you: How people skills help you put into practice all the technical skills needed by a managerHow to manage your staff, your colleagues, your customers and even your bossHow to organise yourself and make the most effective use of your timeHow to focus on the vital 20% of your work that accounts for most of the resultsHow to win the respect and trust ... Unknown localization key: "more"

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Management Accounting for Decision Makers - Eddie McLaney, Peter Atrill

Everything you need to develop your practical understanding of the key management accounting principles and techniques “Excellent, relevant, and practical management accounting edition with improved and updated real-world examples supported by self-assessment activities and review questions reflecting current changes in the management accounting field.” – Dr McFoster Tembo (FCCA), Assistant Professor in Accounting, Coventry University “Management Accounting for Decision Makers is a benchmark of clarity and practicality. It addresses key issues and has a wealth of examples to support and embed learning.” – Ian Crawford, Senior Lecturer in Accounting, University of Bath Management Accounting for Decision Makers 11th edition is the ultimate introduction to the essential management accounting methods, supporting real-life decision-making. Accessible and easy to understand, this book is the ideal core text for Management Accounting modules on Undergraduate and MBA Courses. The latest edition guides you step-by-step through making the best strategic choices in business and management roles, providing an all-important framework for effective strategic planning and decision-making. Key features of the book include: Relevant, real-life examples to help you make sense of real accounting issues, discussing companies such as Coca-Cola, Shell, BT Group, easyJet, Boohoo Group and more Many useful illustrations and activities, seamlessly woven into the ... Unknown localization key: "more"

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Selling and Sales Management - David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster

The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channels Updated content on the role of social media and artificial intelligence in selling A fully revised chapter on sales management Increased coverage of strategic selling and partnering Discussion on the interactions between sales and marketing functions Extended discussion on customer management New and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards ... Unknown localization key: "more"

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Essential Managers Management Handbook - DK

DK brings you a practical guide summarising the skills and secrets you need to manage yourself and others with ease and confidence. Introducing DK''S Essential Managers series - a one-stop guide full of top tips to boost productivity, performance and passion within a business environment. Achieving excellence as a manager requires a broad skillset, and The Essential Manager''s Management Handbook provides easy-to-follow and engaging advice on the six key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating.Jam-packed with interactive tools needed to thrive in a business environment, from setting goals to solving problems, delivering a speech to developing yourself, this business management book incorporates key quotes, bright visuals and breakdowns by subject, making it accessible and easy-to-use. Enveloped in a slim and sleek design, The Essential Manager''s Management Handbook encompasses:-Step-by-step instructions adopting a ''how-to'' approach across a broad range of themes-Highly effective ''ask yourself'' questions to encourage self-reflection and self-growth. -Includes essential guidance on management-specific issues around remote-/hybrid-working-Brings together content from individual titles in the Essential Managers series in a larger "manual" formatYour time is precious, so why waste it? With power to every page, discover top tips on how to make ... Unknown localization key: "more"

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